Let me guess.

You've had one of those months, invoices went

out, the clients were happy, and then suddenly silence.

You check your bank account.

It's not panic exactly, but it's close that my friend

is the feast and famine cycle and it's exhausting.

If you've ever thought, I just wanna know the money's

coming in consistently, then today's episode is going to

make you breathe a little easier because we are talking

today about recurring revenue what it is, it changes

everything, and how to create

it in your business

without working harder.

One of my favorite topics, this is.

Building a business with stable, predictable income.

And we are going to unpack three big ideas, the power

of recurring revenue, how to build memberships or

retainers that actually make money, and how to sell your

offers to organisations, not just individuals.

So if you are ready to move from chaos to

consistency, grab your cup.

' cause this one's full of gold.

I wanna talk about the power of recurring revenue.

Revenue that repeats is revenue, that

releases pressure.

When I first started coaching my business was

all one-off projects.

Great money, but super inconsistent.

One month I'd be flying.

The next would be wondering where the next

client was coming from.

He did my head in.

Then I built thriving women.

A program with a membership model.

monthly recurring revenue suddenly everything changed.

could plan, could hire, I could breathe.

That's what recurring revenue does.

It gives you stability and headspace.

It lets you think long term instead of

living month to month.

I wanna talk about Marissa.

Marissa has been selling individual leadership courses,

but each launch felt like starting from scratch.

So we got together and we crunched the numbers.

We realized if she sold a $49 a month membership to

organisations, she only needed to sell 307 members

to hit 15 grand per month.

But if she did that in organizational land where

there was 20 to 30 to 50 women in leadership,

a much easier sell.

It was not a dream.

It was a strategy.

Here's what I want you to do.

I want you to take your current income goal

and ask yourself, "What would it look like

if 80% of this came in on repeat?" I want you to think

about retainers, memberships, subscriptions, anything

that keeps cash flowing without you starting from

zero every single month.

Because that's when you stop chasing stales and

start building security.

If you've been listening to this podcast for

quite some time, you'll know that financial

security is my main aim.

I want women to make money so that they feel

financially secure.

That's the first thing.

is awesome.

Profit is even better

so you can reinvest in your business.

I wanna talk to you about designing offers

that create stability.

See, recurring revenue isn't about slapping a subscription

on something that doesn't fit.

It's about designing offers that deliver ongoing value.

One of One of my clients, she runs an outsourcing agency,

and she used to work on project by project contracts,

great for short bursts, but exhausting to manage.

And together we turned her packages into monthly

retainers with defined deliverables and check-ins.

It was outcome focused and her clients loved it.

They got consistent support.

She got predictable cash flow and within three months

she doubled her income and halved her stress.

That's the power of a well-structured offer.

I wanna put a caveat in here.

You still need to deliver.

Well, not enough to have a bright, shiny offer and

charge X amount of money without delivering it.

Well, You have to deliver it well.

So here's the question that I've got for you.

The question you need to ask yourself is, where do

my clients need consistency and how can I build that

into my business model?

Could it be a monthly support package?

Could it be a quarterly mastermind?

Is it an ongoing membership?

Remember, recurring revenue isn't just good for you, it's

also good for your clients.

It creates trust, rhythm, and long term results.

I wanna talk about selling to organisations,

not just individuals.

So if we were gonna dial this up a notch, and back

to Marissa who went, okay, here's what I can do for

individuals and here's what I can do in organisations.

Sometimes recurring revenue, grows faster when you

sell to organisations kind of makes sense, right?

Individuals often buy once.

They're kind of one and done.

Businesses buy repeatedly.

There is employee turnover.

they need different levels of offers for different

levels in the organization.

Once you get in one organization, you

get recommended for other organisations.

And Marissa and I talked about her shifting her focus

from these individual women, to corporate HR teams.

So instead of chasing 500 solo signups, could sell

10 corporate memberships.

which each bring in 50 women.

It's a totally different game.

It is a level up, I'm not going to lie to you.

It's not about marketing harder in that it's actually

about marketing smarter.

It's about being a bit more strategic because you're

selling one contract, not 50 conversations,

The stakes can be higher.

If you are considering selling to organisations or

corporates, I want you to do this as the next step.

Identify three to five organisations that align

with your mission, your purpose, your target market,

and then ask, what's one way I could help their

team to perform better, communicate better, lead

better, whatever the thing is.

Then simply reach out with your idea.

You are not pitching a product, you're offering

a solution, and you're also not pitching.

You're building relationships.

And once they're in, that recurring revenue plays out

the revenue plays to scale.

So let's pull this all together.

Recurring revenue gives you freedom.

It's the antidote to burnout.

Smart offers build sustainability.

Think long-term relationships, not one-time wins.

Corporate clients multiply your impact.

One sale can create dozens of seats at your table.

When you design your business for consistent

income, you stop reacting and you start leading.

And that's when you really become the

CEO of your business.

You're calm, confident, and in control.

And isn't that what we all want?

Right now you might be interested in creating

recurring revenue.

You've just listened to this and thought it's amazing.

Trust me, it is amazing.

But how do you actually get it done?

it's great to have a dream.

But you gotta kind have a plan.

This is where I come in.

We can look at your business, we can look at the current

operations, your current business model, and we can

shift it and shape it help you have the freedom and

stability in your business.

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