Welcome to podcast answers, the show where I help people start and grow their podcast,
answering any questions along the way. Guys, if you've not checked out the last episode
I talked about, "Podgagement" with Daniel Lewis. This week I have another guest from
another podcasting service. I have Todd from Bluebrry on with me talking about some of
the things that they're doing in the podcasting space and it's talking about their new AI product
and some other podcasting 2.0 things. So without further ado, let's go ahead and get into this
episode right now. With me today, I have Todd Cochran from Blubrry. Todd, welcome to the show.
Hey, thanks for having me. Appreciate it. So you guys have been doing all sorts of things at
Blubrry for podcasting 2.0. I talked to you several episodes ago about the podcast
mirror service that you guys have had implemented and created and allowed non-podcasting 2.0 hosts.
There are hosts, non-compliant hosts to add tags and things, but you've done so, so much more
recently. Can you tell me a little bit about... Let's start with VidDepot. That's a pretty
exciting service and then tell me what it is. Yeah, and actually, my stats report came up today
and we were actually blown away by the number of customers that signed up for. It was about five
times what we thought it was going to be, but VidDepot is kind of as it sounds and it really
was an idea that was generated from talking with YouTubers at PodFest who said, "I don't have time
for a podcast." And they were kind of like, "I'm busy building my channel." And then we came back
home and we talked about that and my CFO, Barry Kant, said, "Hey, you can't beat them. Join them.
Why don't we make it easy for a YouTuber to have a podcast?" So that's what we really did. We did
integration where a person signs up, they link to their YouTube channel, they pick a playlist,
and if they want, we'll pull in all their old episodes or we'll just start at a certain date.
And what we do is we pull down those media files and then we convert them to audio
and we auto-publish. We utilize their title and their metadata from their description
to pre-populate those two fields in their episode and basically it's a set and forget it.
So it basically reduces the amount of time. Number one, the first people that took off on
this was people that were already doing double work. Sure. Yeah. People that were posting on
YouTube then coming over and now we're getting from the list that I'm looking at,
we're getting peer YouTubers are coming over and basically now they've got an audio podcast
that's available via the normal distribution channels with an RSS feed. So that was the goal
here was to make it easy for YouTubers to have a true technical podcast.
That's awesome because I think, I've heard you guys talk about it before and we both agree
a YouTube video is not a podcast, but you've said it before yourself. When you talk to people,
they're surprised when you say, "Show me an Apple podcast where your podcast is at."
And they don't even know. They don't even know. So this really allows them to be able to
take their YouTube video and automatically create a MP3 out of it and host it with you and create
a true podcast. That's definitely a really cool thing. Have you had much feedback about it?
People love it. They love it and what they're starting to realize is, "Oh, look what we've been
missing." Because then you open them up to the ecosystem of everything that we've been doing
with podcasting 2.0 and this whole new audience. Because what we're really the sales messaging
on this is, "We want to grow your audience. We don't want to hurt your YouTube audience.
But let's let that continue to thrive over there and you do the YouTube strategy."
And then on the podcast side, you can have a podcast strategy to be able to market to people
to a new hope, brand new audience. And there's only one really restriction in using the service
and something we go through pretty heavily when they sign up is they can't bring
any YouTube content that has any YouTube license music. So if you have any music in your show that
you've gotten from YouTube, it's not legal to cross that over. And just because that's where
people are going to get in trouble. So it basically said, "Hey, if you have your own license music,
that you've gotten other places. Number one, you need to check to make sure it covers podcasting.
And number two, if you're using YouTube music, then it's a non-starter to begin with."
Gotcha. Yeah. So then they would just have to find some of their licensed music,
replace what they're using in the YouTube from YouTube, but bring in their own licensed music.
That's cool. So yeah. And then you've also been doing podcast AI or Blubrry Pi,
which I love your name by the way. It's great. It's great. Can you tell me a little bit about that?
Yeah. Blubrry Pi was actually, we were trying to figure out what we're going to call this thing.
And it's podcast artificial intelligence assistant. And Dave, one of our support guys said, "Why don't
we just call this thing Blubrry Pi?" And we're like, "Oh, a star is born." But what we did is
it's a real targeted product. And we've really thought hard about this over six months. And it
was me and several other team members that were using chatGPT, using Claude. We're using just
about every product we could test. And it really has broken down into three components. One is
planning. Basically, give me some ideas for a show on basket weaving or whatever the topic may be.
And if I'm going to have a guest, let's preload the guest information, their bio,
and link to their LinkedIn page or wherever they have information about themselves. And then
what we've done then is it generates really a couple of things.
10 potential questions. We allow them to add 10, excuse me, 10 topics for a specific show plan.
And they can add their own if they want within that. Number two, we come up with questions for
their guest. If they're going to have a guest, allow them to add more as well. And then finally,
the planning project just spits out a kind of a show flow. And what we've told people is,
you know, with any product, this thing does not alleviate common sense. You need to read
true and make sure everything is valid. But the tool that's getting the most used is the production
tool. Basically, you've already done your editing. You've uploaded your audio to the platform
you can go in and select that audio. We create a transcript that's contextual. You say it's Todd
and Rob or whoever's on the show, you'd be able to pick the speakers. And then it will suggest
10 titles for the episode. It will go through and figure out, you also have to in the production
planning have to say, kind of, here's what the main topic was. Or maybe this is what I want you
to lead with. So kind of you give it a little bit of a lead. And what I found is it gets about on
the titles of the episode that gets me about 50 to 75% there. So I'll see a title, say, okay,
I like that, but I'm only going to use three quarters of it. So I'll edit it and select it,
or I'll add my own. Maybe I've already got a title in my mind. But the next section,
we do an absolute fabulous summary, give them a second section of bullet points of topics that
recover. We create some episode art. And finally, we ought to create chapters. And so for me, when
I'm doing my tech show, I know I talk about 30 topics. I said, I think there's going to be like
32, 33 topics. And it goes through and it's really, really good at basically finding those breaks
where you change topics. And for like the podcast insider show, we only talk about three or four
things. And it usually comes up with about five chapters, which is about right. Nice. Yeah.
And you can edit them, add your art, add links. So for those that are publishing on the dashboard
at Blubrry and not using the WordPress, PowerPress combination, what happens is every
edit you make, then changes a draft episode that we basically get ready. So you're on the dashboard.
Once you're done with that production flow, you just go into the episode area and you'll see a
draft there. You go episode draft, the titles in there, the summaries in there, the chapters
files link, the transcript is linked, the media file is linked. All you have to do then is go
in and do any small edits, any art links that you want, any hyperlinks within the summary,
do your editing and bam, hit publish. And what we're hearing from the customers is,
when I was, well, I knew personally, when I was using chat, GBT and Anthropik and all these other
tools, I was spending like an extra hour doing my show because I was using multiple tools for
multiple things. And now I'm back out the door just as fast as I was in my old process with a
book, Richard made a data set. The folks, and even though I have to, because I'm on blueberries,
I'm using the PowerPress plugin with my WordPress site, we don't have a direct integration there
yet. It's coming where I basically have to copy and paste, copy the title, copy the
summary, copy over the chapters file. So I have to do a little bit of extra work, but in the near
future, what will happen is, as a PowerPress user, using the AI, you say, I'm finished.
And that will invoke a reaction that will send the data to your site, long as you've linked it,
and will pre-populate an episode or a post with as much data as we can.
That's definitely cool. I know for me, the chaptering thing, I want to make rich chapters,
but it's so hard because you've got to go back and listen to the whole thing and try to figure out,
if you have an hour show, where you have to go back, you know where you talked about topics at,
and you can skip through, but it still takes that time to go ahead and listen to your show,
try to figure that out and get that. So that's the super handy feature. And like you said,
it does a pretty good job at detecting when you're switching topics and work,
should put chapters and stuff. That's a great thing.
And you know, it's one of those situations too, where I have a Kirk who's my
basically executive director. He basically pre-produces all the topics. I mean,
he goes in a couple of days later, and after he's listened to the show and written down,
you know, all the hash points, and he goes up and makes sure everything is matched up in the
chapter file, so that from a longevity standpoint, everything is exactly where it should be. And
he says it's about 90% correct. And he actually says it saves him time, because sometimes he
doesn't have time to listen to the show, but he'll jump to the topic area. And then he'll say,
"Yeah, that's the marker. Let me put in the link." And he backbills. So that's the beauty too. And if
you're a Blubrry customer, you can assign someone that will be able to come in and edit the
chapters separately. You don't have to do it. If you've got a fan of the show that does it,
like many do. Oh, nice. Yeah. And then the same thing in wordpress, really,
all you have to do is give someone an account and give them the right privileges, and they can get
in there and do the editing. And we mirror it. So in other words, if you make a change in
powerpress where you edit the chapter, it gets put back into the chapter JSON file that
Blubrry's hosting. So it's a married situation. So you can edit on either side,
and it works out well. And then the third piece is really kind of a social promotion piece.
That's where you create clips, text clips only for Twitter, Instagram, Facebook, all those
locations. And we also have the ability to create an email that you would send out to your audience
about the episode. And here's the crazy thing that I really attest to. That's what's really
happening with my personal show. Is I used to just copy what I had in my post from WordPress.
And I used to paste that into an email and send it off. Well, you know,
people probably deleted 90% of those. And what I found now is because it's kind of,
I worked the hardest on this email because this thing kept running home to mama and wanting
to be like flamboyant and making, you know, it was really, I was not happy with the output.
And it was like a battle. I think I probably did 150 prompt changes to get it right. So now it's
got a good mix. And we've hopefully trained the model to make it understand that people have
subscribed to the newsletter, know who I am or know who you are. And a little bit of the flavor
of the show. And then ultimately it creates this pretty good email. And it's, it's almost,
I wouldn't say a comedian, but it feels like sometimes when I'm reading what is come up with,
I kind of laugh. I still have to edit it. Because sometimes you get something like, no,
I didn't say that it run home to mama and assume it like I was talking about an interview with the
I'm a show last night about the, an interview with the CEO of discord. And I didn't do the
interview. It was done on another podcast. Yeah. It, it, it falsely assumed it was me and I had
to change that out, but probably in the whole platform, the weakest piece of it is the image
creation. Because we often tell it, you know, don't put any, any text in the image. And you know,
about 25% of the time it still does it, still runs home to mama. But again, you know, I think we,
you know, we've used enough disclaimers to the site to say, Hey, this is still early days.
And the beauty of this is we build it internally and did the pay calls. It's not that hard.
People just assume it is. It's really about the, it's really truly about the,
the, you know, the scripts, but the prompts. And, but we got some stuff coming. We got some ideas.
And, but who knows, you know, that's, this is fun stuff. And, and as we, I've heard several times
before, you know, this is the early days of, of, of artificial intelligence, but it's only going
to get better. Right. I mean, we're using this stupidest AI or language model we're using right
now. Right. Weird things. I mean, it sometimes puts multiple hands on people, but it's only
going to get better. And, and I, it's not ever going to be a replacement for, for human, you know,
to do their whole job. Like I think that's not going to work. But the way that you're using it
and, and to be able to assist with the production of your show, that's a great thing. Cause I know
that like the more stuff that you do for your show, the longer it takes, you know, if you, if you just
purely record an audio file and send it up to your, to your media host, you can be done quickly.
But if you're going to do all of the things like create show are and do the transcripts and all
of that stuff, which helps your show look better. It ends up taking a lot longer and you know, your
production ends up, you know, like you said, doubling because you're doing all of the, all of
this extra stuff besides just the show. So that, that's really cool. Now going back to your, your
first thing that you included with the pie, you talked about it being able to suggest kind of a
show flow and questions for your guests. Now, can you, are you able to tell who your guest is so
that it has some, it has some knowledge of that. Okay, cool. Yeah. It's in the planning tool.
Basically, we, we have a profile. So like Robin, I show, it's always like Todd and Robert here.
And then what the topic that we have a guest, what the, what the topic that we're going to cover,
then I put a, have the ability to put in either paste a bio in or link to a LinkedIn page and
put information about the guest so that when we process the questions that for the potential
guest, I go out at LinkedIn, you use the topics and come up with stuff. And I'll say that from that
standpoint, again, maybe 60, 70% solution, some of the questions it comes up with is like, okay,
that's, that's dumb. I'm not going to use that. So you're able to select and then we actually
allow you to regenerate to come up with more questions if you don't find enough. And that's
seemed to be pretty successful. Awesome. But ultimately in the planning document, what we
want to do is everyone does a show flow different. And we want to be able to have a templating system
where you say, okay, I do an introduction. I talk about my guests. We get into, you know,
we want to be able to have people be able to set up a template so that they're show because we're
giving them our show flow now. And I, you know, people are saying, I gotta, you know, I gotta edit
this thing. And I'm like, well, it's okay. It's there for you to use it. And it's again, it's,
it is a tool to assist you. Right. And, and some people say, well, it got me over writer's block,
which was podcasters block, you know, I said, oh, you know, came up with a whole bunch of new ideas.
And to be honest with you can go to chat GPT and say, I'm going to have a guest on a podcast that
is going to be blah, blah, blah, blah with this as a topic. You know, give me 20 questions and it'll
do that for you. But what I found and talking about time, I don't have time and I hate wasting
time. I don't edit my show and I know that was against the grain for many people. But I wanted
to, as soon as I hit stop, I want to be walking out the door in 45 minutes. And when I was doing
all this manually, it was like 90 minutes. But now I'm back to actually I'm saving time. I'm
actually getting the show out quicker with much richer metadata. And going back to that email,
we send my listeners who, you know, I got this huge mailing list 16, 17, 18 years worth of mailing
lists. Yeah. And they're saying, Hey, we're reading your emails now. And what I've actually seen is
audience members come back and new members coming in because the show notes are richer. Even though
I was preaching, Hey, I have two, three paragraphs of rich show notes. I always, that was lazy like
everyone else. I didn't always do that. Right. So now I have this big chunk of metadata that
that Google can just slurp up. And so it's, it's, I'm seeing increases in audience numbers that I
have not seen in many, many years. And maybe it's audience members purely coming back from the email
sure. But regardless, I mean, Hey, we're going to take it, right? If they're coming back or if
they're new, you take any growth you can get. Right. Well, and you know, to be honest, like this is
the reason that we get into podcasting is because we like the actual audio and actually talking and
things like that. It's not the actual post production work that looks like doing, right? You
know, I'm of the same way. I like to hit stop and be done. And so this, yeah, this brings back
the joy to podcasting because it allows you to do that extra stuff without having to
do the extra stuff or do as much. And when I get a 10, 10 paragraph summary of the show,
and I drop it into my template that I have for my episode already, and I read it through. And
again, it's, it's really just, okay, that wasn't right. That was right. Let's, let's change this
word and tie that in with Grammarly. Oh, it's a beautiful product. Yeah. And some stuff has to
be changed. There's always one or two things that it didn't get quite right. But again, it's
trying to take contextual what's in the transcript and say, based upon here's the show topic. This
is, you know, it's so again, we're using the dumbest, large, and I don't like to call it AI yet.
Really, no, we don't podcast AI system because it's truly just a language model at this point.
And we're nowhere near, well, we'll see how long it takes to get the AGI, but
time will tell. But for me, this is fun stuff that makes podcasts, you know, I've been in this
almost 20 years. So, you know, it's like the podcasting 2.0 stuff. Oh my God, I'm excited.
You know, and some of the stuff that's been talked about recently is exciting for us because
we're really trying to think about how do we get, keep this engagement going. Because in the end,
if you have listeners engaged and whatever they're doing, if they're sending a boost,
or if they're sending a cross-app comments post or if they're emailing the show,
those little itty-bitty tiny things keeps a podcast, or even me,
motivated to keep doing your show. If you're someone saying, oh my God, the takeaway from your
show is, you know, I got X, Y, and Z out of this. Thank you. That, that, that drives you for another
three months. You know, it really does, you know. So, it's so small things that were,
you know, and I think if you're listening, if you're a podcaster listening to this, you know,
we, we have to really work, work really hard and making sure we're coming up with solutions
to get our audiences engaged. Sure. Do you have any future plans for the podcast,
the Blubrry pie that you are working on currently that you can talk about now?
Yeah. The clip creator, we publicly talked about that. It's actually, starts beta testing next
week. I've got some other stuff coming. I don't really want to go too deep in it. And here's
the thing. You look, I had one idea that I came up with and we had a meeting about it and about
20 minutes in, I said, well, you know, big X mark through because it, it really wasn't viable.
I'll just say this. We want to really, our goal over the past couple of years is,
how do I grow my show? And because that's the question I get asked 100% of the time when I'm
doing one on the ones with podcasters is how do I grow my show? Yeah. And, you know, usually I can
go to their website and say, okay, here's 10 changes to make on your website to get you started.
But in the end, I think we have to go much further beyond just updating your.com to make
you more viable and findable on Google. We need to have this ability to give podcasters
actionable things that they can do to change their show. One of the stats we added was tracking.
Basically doing ABCDE comparison of different episodes. So let's say I talked about,
you know, water bottles on one and I talked about Mountain Dew on the other.
How did those track with the audience? How did they grow? What was the topic that more resonated?
So is that, that kind of stuff? Now it's not AI. That's just pure stats. Right. You know.
And so we're really looking at, I guess for a better word is where do I have holes? Starting
A to Z. You know, I'm doing this, this, this and this to help a podcaster now. But where's the
hole? Where's a hole where I'm missing something that will help a podcaster? So I'm, you know,
if that gives you any clue, I'm looking at those holes to see where I can fill stuff. And number two,
and this is probably going to make some people that compete with us with auxiliary products.
If you're spending a lot of money on a third party product that's basically
helping your podcast, I'm going to try to fill that hole as part of a basic hosting plan.
Awesome. So, so the, the Blubrry pie, is that part of the basic hosting plan? Or is that in
addition? Or how does that work for you? It's part of Thrive. And it's a whole host. The Thrive
package is 10 bucks additional a month, but it's a whole host of additional items. I think we're
up to seven or eight. So we keep throwing stuff into Thrive to make Thrive more, more valuable.
And at some point, I'm going to say, when am I going to stop and stuff to that? Because, you know,
I'm looking at the cost because this AI stuff is, you know, what, what really costs the most is the
image generation. That is, that is the most expensive part of the whole query. But,
but yeah, we're looking at anything where I'm, and hopefully the most of the stuff that I'm able
to add will be part of the baseline price. If I do an integration with the, let's say Adobe,
I'm probably going to have to charge for that. But unless I can get such a great deal through a
third party that that integration, I can, I can make that those numbers work. Sure. In the end,
really our biggest challenge to getting most of these brand new podcasters episode one, because
we still have people signed up for service and we're watching, you know, we're watching a report
and you get 10, 15, 20 days. We're like, Hey, do you need a hand? Do you need an assist? And it goes,
goes dark and at 30 days they cancel it because maybe they figured out, okay, this is too hard
or I wasn't ready. So our goal is really to help that podcaster get to episode one.
And I think that's in the form of hosting. I think if you talk to any hosting provider,
that probably is where the highest churn rate is. Once they start,
you get to maybe episode six or seven, I can almost guarantee that. Yeah.
Podcast is going to be around for a while. Yeah, they'll keep doing their show.
Yeah. But you don't get to that number. Yeah, they're, they're, you know, 90 days they're done.
Yeah. And if you're, so ultimately, people are, people are at a point today where
they just want instant gratification. And then, you know, I think there's a lot of people out there
selling strategies that says, we'll get you to X number of listeners and, you know,
some amount of time and give me $5,000 to do it. And, you know, and people are, frankly,
there's probably not a good strategy from a month, from a money standpoint. So
we want to make sure we're having tools in there that they're not going to have to go out,
spend that money to have a third party help them with a whole variety of things. Sure. Now,
moving on to other podcasting, two point related things. You know, you guys went gangbusters and
added a bunch of stuff before we talked a little bit about that last time you were on,
and we talked about the podcast mirror service. But is there any, anything that you're adding
new either recently or going to be adding here in the future?
Well, as soon as they formalize the next round, we'll look at all that and figure out where we're
going to drop. We'll add stuff as they add it. I tell you what I'm really excited about is this,
what do they call it? Satoshi backs or something. I don't know if there's an official name, but yes,
where you can, yeah, send it back to the listener, like from an advertiser or whatever. Yeah. To me,
that makes sense because I'm thinking to myself, okay, what I've been doing now has been telling
any of my listeners, you go on Fountain and get the Fountain app and send me your Fountain address.
I'll send you sats to prime the pump. I'll send you a sats. You don't have to put your credit card
down or nothing. You can use that to give that to any show that you want, just as an education
standpoint to try to get people moving. But it makes it a lot easier if I can say, okay, you
listen to, you know, Podcast Insider, you listen to the new media show, you listen to Geek and
Essential and you listen for that 60 minutes, you're going to earn 4,000 or 5,000 sats. I think
people would say, oh, you know, over time, that's real money and they can use that whatever way
they want. But to be honest with you, I think Adam kind of hit upon it a little bit in a recent show
is I just want people to be able to put a fiat amount somewhere, put $20 on account. And then
this magically happens and then they can magically get their money out. We have to figure out a way
because there's still crypto stigmatism. There is. Yeah. I think, you know, I think Sam,
Truefans has started doing that as far as buying the sats. You're able to do like Apple Pay or
Google Pay and do that. And I think that when you're essentially saying, I'm going to buy,
you know, what we're calling like the fairground tokens where it's not, you're not actually looking
at it as crypto crypto. Yeah, I call it tokens too. Yeah. Right. If you associate that where you
put your amount of, you know, USD or whatever, wherever you're at in and you get these tokens
that you can pass out however you want, then it takes this whole like, it takes that away and
it makes it a lot easier to do as opposed to having to go over to another one app and then show a QR
code to the other app. And it's fine for geeks like you and I, but for everyday listeners,
it doesn't work real well. And it's kind of like the Dave and Buster saying you're going in, you
know, you power up your Dave and Buster's card or whatever. I don't even know if they're still in
business, but in the end, and the same thing is, is if we do this sat backs thing where I can say,
okay, you listen to the show and we're going to send you so many sats a minute and I'll give you
a bonus sats if you listen to that, I have in my show. And I promote that back to an advertiser.
That's beautiful. And but the key is we got to be able to get whatever sats we send to a listener
to baby easily extract them into their PayPal account or into whatever mechanism we use to get
their cash back. You know, we want to get them that cash back. Well, and I think too that if we
end up doing that, you're going to be able to prove better to the advertiser, you know, this
amount of people listen to your ad spot as opposed to now where we're just kind of guessing and hoping,
you know, we can say we have this many downloads, but again, that doesn't equate to a listener
necessarily. So yeah, I think that that would be a good, a good thing is we can then make their
advertising dollars worth it and go further. But also don't, don't disregard what advertisers do.
You know, they'll say, okay, we're going to give you whatever that sum is like for GoDaddy. They
give me a sum each month. I have a base, but you better bring us X number of new customers. They
back that out into a cost for acquisition. So I get an email from GoDaddy say, hey, you hit your
quota. Here's, you know, here's your, here's your performance for the month. And here's, you know,
this is what you earn. Whereas if I'm under quota, they're going to say, hey, you know, we were under.
So, you know, you're going to, you know, I get my base, but I get no bonus and you know, you know,
get busy next month. But if I can, it opens up a whole realm of opportunity. They're still going
to look at performance on money spent, but we'll have a better, better ability to say, did that
person hit that 30 second advance button? Or because I'm sure some of my audience has been in the
show for years. So as I hit the advertises, they go bang, bang, they hit the 30 second ahead twice.
If it's available, I'm sure. But again, if I pay them to listen and talk about a new offer,
then maybe they share that with a friend that, so it changes their dynamic a lot,
especially I know I'm okay, I'm going to get a dollar or 50 cents or whatever for listening to
this 60 second spot. So I think Adam's dead on and Sam on this setback thing, I think it's a
great idea. So we'll see, we'll see where it goes. Does it make it into this generation of the next
release? Probably not. But I think it's good times because people are starting out to pay attention
at podcast moment evolutions. There were some Apple folks there and I'm saying, hey,
you know, I think we got these things and maybe this feature would be something that would be
awesome for us. And you know, and I you can't tell Apple what to do, but you can say, hey,
this might be helpful, right? And they'll go, oh, yeah, that's interesting. And that's about
as far as they say, then two years later, you get the feature if you're lucky, you know.
And it was the same thing with transcripts. And, you know, I think it's probably publicly known
that Ted was the one that really pushed it over there. But they did transcripts really,
really, really well. And I would actually, they are scoring. So they're scoring the transcript
I provide. And if it doesn't score high enough, my understanding is that they may not surface it
if it doesn't score high enough. So we have to really work on making sure we have really good
quality transcripts if we're submitting them to Apple. Yeah. So don't go cheap on the engine that
you use to create a transcript. And if you're in doubt, then just let them run theirs. Yeah.
A simple fact. Well, and I mean, they do a great job. They're transcription from what I've seen
has done a great job. You know, I'm always providing my own my own SRT file for my transcripts. But at
the same time, the ones that I have seen that that I didn't do like is doing a great job.
It's it actually ignores I'm running pre-roll on the new media show. And it doesn't start the
transcript until that ad is done. Wow. And I was that's what blew me away. I'm like, wow,
they ignored the ad. How did you guys do that? Yeah, for real. Because because that's a big
complaint is syncing is off. And they basically that doesn't matter how that ad changes.
For every person, they know when I say welcome to geeking the center or whatever my intro is,
that's when the transcript syncs up and moves on. They know now I haven't checked to see if they
ignore the GoDaddy spot midroll. But I'm assuming they probably do. But to me, that that is brilliant.
I'm like, how did you guys do that? And Ted said, well, I was 10 years of tech. And I'm like, I believe
it. Yeah, no, no kidding. No kidding. You know, anything else that you want to promote here?
Well, before we before we get off the call. Yeah, I, you know, I just think it's a great time to be
a podcaster and people say that's pretty cliche. But if you look at the active number of shows,
I think the last time I looked last week was 350,000 shows have upvaded in last 30 days.
There's four million shows in the inventory. But again, 350,000 active shows. I truly believe
that someone that's sitting on the fence right now about creating a podcast needs to rethink that
strategy immediately because it is the best time ever. And boy, at 19 years, I hate it again,
it sounds cliche. This is the best time ever to become a podcaster if you're not podcasting already.
We're seeing overall just natural growth in shows that are, you know, that really haven't seen a lot
of growth. And the reason why is very, very simple. The listeners to podcasts have not
went away. That audience is still there. It's still same amount. They may be listened to a
tighter number of shows, but they're also digging deeper and they're going deeper down the stack
to find content that maybe was never discovered before. So great show titles, great metadata
will all drive discovery, even if it's not an Apple podcast or Spoutin or Spotify or wherever
people are listening. That's stuff of surface. And I just think that it's a great time. And a lot
of people are worried and we are too. The economy's flat or the space is flat. So we just have to keep
that in value to the platform and doing what we can to the best of our ability to grow shows. And
if podcasters grow and get feedback, they're going to keep on podcasting and not say that,
but that's going to keep us in business. Yeah, absolutely. Where can people find you at?
Easy. Todd at Blubrry.com, Blubrry without the ease because they couldn't spell. We couldn't
afford to ease. And I think they're right now that Blubrry.com is like 2 million B.
B L U B R R Y.com. So Todd at Blubrry.com. They may want to buy that domain for us too. We
gladly take that as a gift recipient for that purchase. But yeah, Todd at Blubrry.com.
Well, thanks, Todd, for being on this show. Really appreciated hearing all about the stuff
that you're doing with Blubrry pie and the other features that you guys are implementing here at
Blubrry. Guys, if you've not checked out Blubrry, like he said, it's Blubrry.com without the ease
B L U B R R Y. They are a hosting company and they do a good job at what they do. And they're out
there leading the way and being innovative with some of the stuff that they're doing and implementing.
And so go check it out, guys. Have a great week and keep podcasting.
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