1 00:00:00,000 --> 00:00:12,720 Welcome to podcast answers, the show where I help people start and grow their podcast, 2 00:00:12,720 --> 00:00:18,920 answering any questions along the way. Guys, if you've not checked out the last episode 3 00:00:18,920 --> 00:00:25,040 I talked about, "Podgagement" with Daniel Lewis. This week I have another guest from 4 00:00:25,040 --> 00:00:33,360 another podcasting service. I have Todd from Bluebrry on with me talking about some of 5 00:00:33,360 --> 00:00:40,080 the things that they're doing in the podcasting space and it's talking about their new AI product 6 00:00:40,080 --> 00:00:47,000 and some other podcasting 2.0 things. So without further ado, let's go ahead and get into this 7 00:00:47,000 --> 00:00:53,560 episode right now. With me today, I have Todd Cochran from Blubrry. Todd, welcome to the show. 8 00:00:53,560 --> 00:00:59,000 Hey, thanks for having me. Appreciate it. So you guys have been doing all sorts of things at 9 00:00:59,000 --> 00:01:06,400 Blubrry for podcasting 2.0. I talked to you several episodes ago about the podcast 10 00:01:06,400 --> 00:01:15,400 mirror service that you guys have had implemented and created and allowed non-podcasting 2.0 hosts. 11 00:01:15,400 --> 00:01:21,680 There are hosts, non-compliant hosts to add tags and things, but you've done so, so much more 12 00:01:21,680 --> 00:01:26,400 recently. Can you tell me a little bit about... Let's start with VidDepot. That's a pretty 13 00:01:26,400 --> 00:01:33,360 exciting service and then tell me what it is. Yeah, and actually, my stats report came up today 14 00:01:33,360 --> 00:01:38,000 and we were actually blown away by the number of customers that signed up for. It was about five 15 00:01:38,000 --> 00:01:42,640 times what we thought it was going to be, but VidDepot is kind of as it sounds and it really 16 00:01:42,640 --> 00:01:49,040 was an idea that was generated from talking with YouTubers at PodFest who said, "I don't have time 17 00:01:49,040 --> 00:01:56,000 for a podcast." And they were kind of like, "I'm busy building my channel." And then we came back 18 00:01:56,000 --> 00:02:01,920 home and we talked about that and my CFO, Barry Kant, said, "Hey, you can't beat them. Join them. 19 00:02:01,920 --> 00:02:06,480 Why don't we make it easy for a YouTuber to have a podcast?" So that's what we really did. We did 20 00:02:06,480 --> 00:02:11,920 integration where a person signs up, they link to their YouTube channel, they pick a playlist, 21 00:02:12,800 --> 00:02:18,960 and if they want, we'll pull in all their old episodes or we'll just start at a certain date. 22 00:02:18,960 --> 00:02:24,640 And what we do is we pull down those media files and then we convert them to audio 23 00:02:24,640 --> 00:02:31,040 and we auto-publish. We utilize their title and their metadata from their description 24 00:02:31,040 --> 00:02:39,280 to pre-populate those two fields in their episode and basically it's a set and forget it. 25 00:02:39,920 --> 00:02:47,680 So it basically reduces the amount of time. Number one, the first people that took off on 26 00:02:47,680 --> 00:02:51,760 this was people that were already doing double work. Sure. Yeah. People that were posting on 27 00:02:51,760 --> 00:02:57,360 YouTube then coming over and now we're getting from the list that I'm looking at, 28 00:02:57,360 --> 00:03:02,480 we're getting peer YouTubers are coming over and basically now they've got an audio podcast 29 00:03:02,480 --> 00:03:08,960 that's available via the normal distribution channels with an RSS feed. So that was the goal 30 00:03:08,960 --> 00:03:15,120 here was to make it easy for YouTubers to have a true technical podcast. 31 00:03:15,120 --> 00:03:20,720 That's awesome because I think, I've heard you guys talk about it before and we both agree 32 00:03:20,720 --> 00:03:27,520 a YouTube video is not a podcast, but you've said it before yourself. When you talk to people, 33 00:03:27,520 --> 00:03:31,760 they're surprised when you say, "Show me an Apple podcast where your podcast is at." 34 00:03:31,760 --> 00:03:35,920 And they don't even know. They don't even know. So this really allows them to be able to 35 00:03:36,880 --> 00:03:44,080 take their YouTube video and automatically create a MP3 out of it and host it with you and create 36 00:03:44,080 --> 00:03:50,240 a true podcast. That's definitely a really cool thing. Have you had much feedback about it? 37 00:03:50,240 --> 00:03:55,920 People love it. They love it and what they're starting to realize is, "Oh, look what we've been 38 00:03:55,920 --> 00:04:01,920 missing." Because then you open them up to the ecosystem of everything that we've been doing 39 00:04:01,920 --> 00:04:09,280 with podcasting 2.0 and this whole new audience. Because what we're really the sales messaging 40 00:04:09,280 --> 00:04:13,280 on this is, "We want to grow your audience. We don't want to hurt your YouTube audience. 41 00:04:13,280 --> 00:04:18,800 But let's let that continue to thrive over there and you do the YouTube strategy." 42 00:04:18,800 --> 00:04:23,120 And then on the podcast side, you can have a podcast strategy to be able to market to people 43 00:04:23,120 --> 00:04:30,480 to a new hope, brand new audience. And there's only one really restriction in using the service 44 00:04:30,480 --> 00:04:33,840 and something we go through pretty heavily when they sign up is they can't bring 45 00:04:33,840 --> 00:04:43,760 any YouTube content that has any YouTube license music. So if you have any music in your show that 46 00:04:43,760 --> 00:04:52,720 you've gotten from YouTube, it's not legal to cross that over. And just because that's where 47 00:04:52,720 --> 00:05:00,160 people are going to get in trouble. So it basically said, "Hey, if you have your own license music, 48 00:05:00,160 --> 00:05:04,720 that you've gotten other places. Number one, you need to check to make sure it covers podcasting. 49 00:05:04,720 --> 00:05:08,880 And number two, if you're using YouTube music, then it's a non-starter to begin with." 50 00:05:08,880 --> 00:05:12,320 Gotcha. Yeah. So then they would just have to find some of their licensed music, 51 00:05:12,320 --> 00:05:17,120 replace what they're using in the YouTube from YouTube, but bring in their own licensed music. 52 00:05:17,120 --> 00:05:25,280 That's cool. So yeah. And then you've also been doing podcast AI or Blubrry Pi, 53 00:05:25,280 --> 00:05:29,040 which I love your name by the way. It's great. It's great. Can you tell me a little bit about that? 54 00:05:29,680 --> 00:05:33,600 Yeah. Blubrry Pi was actually, we were trying to figure out what we're going to call this thing. 55 00:05:33,600 --> 00:05:41,760 And it's podcast artificial intelligence assistant. And Dave, one of our support guys said, "Why don't 56 00:05:41,760 --> 00:05:49,040 we just call this thing Blubrry Pi?" And we're like, "Oh, a star is born." But what we did is 57 00:05:49,040 --> 00:05:56,400 it's a real targeted product. And we've really thought hard about this over six months. And it 58 00:05:56,400 --> 00:06:02,240 was me and several other team members that were using chatGPT, using Claude. We're using just 59 00:06:02,240 --> 00:06:09,360 about every product we could test. And it really has broken down into three components. One is 60 00:06:09,360 --> 00:06:16,240 planning. Basically, give me some ideas for a show on basket weaving or whatever the topic may be. 61 00:06:16,240 --> 00:06:21,760 And if I'm going to have a guest, let's preload the guest information, their bio, 62 00:06:22,400 --> 00:06:26,880 and link to their LinkedIn page or wherever they have information about themselves. And then 63 00:06:26,880 --> 00:06:31,520 what we've done then is it generates really a couple of things. 64 00:06:31,520 --> 00:06:41,680 10 potential questions. We allow them to add 10, excuse me, 10 topics for a specific show plan. 65 00:06:41,680 --> 00:06:47,680 And they can add their own if they want within that. Number two, we come up with questions for 66 00:06:47,680 --> 00:06:52,320 their guest. If they're going to have a guest, allow them to add more as well. And then finally, 67 00:06:52,320 --> 00:06:58,720 the planning project just spits out a kind of a show flow. And what we've told people is, 68 00:06:58,720 --> 00:07:05,360 you know, with any product, this thing does not alleviate common sense. You need to read 69 00:07:05,360 --> 00:07:11,600 true and make sure everything is valid. But the tool that's getting the most used is the production 70 00:07:11,600 --> 00:07:17,600 tool. Basically, you've already done your editing. You've uploaded your audio to the platform 71 00:07:17,840 --> 00:07:24,080 you can go in and select that audio. We create a transcript that's contextual. You say it's Todd 72 00:07:24,080 --> 00:07:30,720 and Rob or whoever's on the show, you'd be able to pick the speakers. And then it will suggest 73 00:07:30,720 --> 00:07:36,880 10 titles for the episode. It will go through and figure out, you also have to in the production 74 00:07:36,880 --> 00:07:41,600 planning have to say, kind of, here's what the main topic was. Or maybe this is what I want you 75 00:07:41,600 --> 00:07:46,640 to lead with. So kind of you give it a little bit of a lead. And what I found is it gets about on 76 00:07:46,640 --> 00:07:52,800 the titles of the episode that gets me about 50 to 75% there. So I'll see a title, say, okay, 77 00:07:52,800 --> 00:07:57,120 I like that, but I'm only going to use three quarters of it. So I'll edit it and select it, 78 00:07:57,120 --> 00:08:01,280 or I'll add my own. Maybe I've already got a title in my mind. But the next section, 79 00:08:01,280 --> 00:08:08,080 we do an absolute fabulous summary, give them a second section of bullet points of topics that 80 00:08:08,080 --> 00:08:18,080 recover. We create some episode art. And finally, we ought to create chapters. And so for me, when 81 00:08:18,080 --> 00:08:22,160 I'm doing my tech show, I know I talk about 30 topics. I said, I think there's going to be like 82 00:08:22,160 --> 00:08:29,600 32, 33 topics. And it goes through and it's really, really good at basically finding those breaks 83 00:08:29,600 --> 00:08:36,640 where you change topics. And for like the podcast insider show, we only talk about three or four 84 00:08:36,640 --> 00:08:41,040 things. And it usually comes up with about five chapters, which is about right. Nice. Yeah. 85 00:08:41,040 --> 00:08:49,040 And you can edit them, add your art, add links. So for those that are publishing on the dashboard 86 00:08:49,040 --> 00:08:54,560 at Blubrry and not using the WordPress, PowerPress combination, what happens is every 87 00:08:54,560 --> 00:09:01,120 edit you make, then changes a draft episode that we basically get ready. So you're on the dashboard. 88 00:09:01,120 --> 00:09:05,760 Once you're done with that production flow, you just go into the episode area and you'll see a 89 00:09:05,760 --> 00:09:10,960 draft there. You go episode draft, the titles in there, the summaries in there, the chapters 90 00:09:10,960 --> 00:09:16,560 files link, the transcript is linked, the media file is linked. All you have to do then is go 91 00:09:16,560 --> 00:09:22,320 in and do any small edits, any art links that you want, any hyperlinks within the summary, 92 00:09:22,320 --> 00:09:28,000 do your editing and bam, hit publish. And what we're hearing from the customers is, 93 00:09:28,000 --> 00:09:34,000 when I was, well, I knew personally, when I was using chat, GBT and Anthropik and all these other 94 00:09:34,000 --> 00:09:39,200 tools, I was spending like an extra hour doing my show because I was using multiple tools for 95 00:09:39,200 --> 00:09:46,480 multiple things. And now I'm back out the door just as fast as I was in my old process with a 96 00:09:46,480 --> 00:09:51,200 book, Richard made a data set. The folks, and even though I have to, because I'm on blueberries, 97 00:09:51,200 --> 00:09:58,160 I'm using the PowerPress plugin with my WordPress site, we don't have a direct integration there 98 00:09:58,160 --> 00:10:03,680 yet. It's coming where I basically have to copy and paste, copy the title, copy the 99 00:10:03,680 --> 00:10:09,520 summary, copy over the chapters file. So I have to do a little bit of extra work, but in the near 100 00:10:09,520 --> 00:10:15,200 future, what will happen is, as a PowerPress user, using the AI, you say, I'm finished. 101 00:10:15,200 --> 00:10:23,600 And that will invoke a reaction that will send the data to your site, long as you've linked it, 102 00:10:23,600 --> 00:10:30,880 and will pre-populate an episode or a post with as much data as we can. 103 00:10:32,480 --> 00:10:36,640 That's definitely cool. I know for me, the chaptering thing, I want to make rich chapters, 104 00:10:36,640 --> 00:10:40,880 but it's so hard because you've got to go back and listen to the whole thing and try to figure out, 105 00:10:40,880 --> 00:10:45,760 if you have an hour show, where you have to go back, you know where you talked about topics at, 106 00:10:45,760 --> 00:10:51,600 and you can skip through, but it still takes that time to go ahead and listen to your show, 107 00:10:51,600 --> 00:10:55,840 try to figure that out and get that. So that's the super handy feature. And like you said, 108 00:10:55,840 --> 00:11:00,240 it does a pretty good job at detecting when you're switching topics and work, 109 00:11:00,240 --> 00:11:02,720 should put chapters and stuff. That's a great thing. 110 00:11:02,720 --> 00:11:08,640 And you know, it's one of those situations too, where I have a Kirk who's my 111 00:11:08,640 --> 00:11:14,240 basically executive director. He basically pre-produces all the topics. I mean, 112 00:11:14,240 --> 00:11:19,280 he goes in a couple of days later, and after he's listened to the show and written down, 113 00:11:19,280 --> 00:11:22,720 you know, all the hash points, and he goes up and makes sure everything is matched up in the 114 00:11:22,720 --> 00:11:27,440 chapter file, so that from a longevity standpoint, everything is exactly where it should be. And 115 00:11:27,440 --> 00:11:32,880 he says it's about 90% correct. And he actually says it saves him time, because sometimes he 116 00:11:32,880 --> 00:11:37,520 doesn't have time to listen to the show, but he'll jump to the topic area. And then he'll say, 117 00:11:37,520 --> 00:11:43,440 "Yeah, that's the marker. Let me put in the link." And he backbills. So that's the beauty too. And if 118 00:11:43,440 --> 00:11:48,640 you're a Blubrry customer, you can assign someone that will be able to come in and edit the 119 00:11:48,640 --> 00:11:52,640 chapters separately. You don't have to do it. If you've got a fan of the show that does it, 120 00:11:52,640 --> 00:11:56,400 like many do. Oh, nice. Yeah. And then the same thing in wordpress, really, 121 00:11:56,400 --> 00:12:00,320 all you have to do is give someone an account and give them the right privileges, and they can get 122 00:12:00,320 --> 00:12:05,040 in there and do the editing. And we mirror it. So in other words, if you make a change in 123 00:12:05,040 --> 00:12:13,840 powerpress where you edit the chapter, it gets put back into the chapter JSON file that 124 00:12:13,840 --> 00:12:18,960 Blubrry's hosting. So it's a married situation. So you can edit on either side, 125 00:12:18,960 --> 00:12:24,880 and it works out well. And then the third piece is really kind of a social promotion piece. 126 00:12:25,440 --> 00:12:31,520 That's where you create clips, text clips only for Twitter, Instagram, Facebook, all those 127 00:12:31,520 --> 00:12:37,440 locations. And we also have the ability to create an email that you would send out to your audience 128 00:12:37,440 --> 00:12:41,840 about the episode. And here's the crazy thing that I really attest to. That's what's really 129 00:12:41,840 --> 00:12:49,760 happening with my personal show. Is I used to just copy what I had in my post from WordPress. 130 00:12:49,760 --> 00:12:53,200 And I used to paste that into an email and send it off. Well, you know, 131 00:12:54,160 --> 00:13:01,040 people probably deleted 90% of those. And what I found now is because it's kind of, 132 00:13:01,040 --> 00:13:05,920 I worked the hardest on this email because this thing kept running home to mama and wanting 133 00:13:05,920 --> 00:13:11,200 to be like flamboyant and making, you know, it was really, I was not happy with the output. 134 00:13:11,200 --> 00:13:16,640 And it was like a battle. I think I probably did 150 prompt changes to get it right. So now it's 135 00:13:16,640 --> 00:13:22,800 got a good mix. And we've hopefully trained the model to make it understand that people have 136 00:13:22,800 --> 00:13:29,200 subscribed to the newsletter, know who I am or know who you are. And a little bit of the flavor 137 00:13:29,200 --> 00:13:34,880 of the show. And then ultimately it creates this pretty good email. And it's, it's almost, 138 00:13:34,880 --> 00:13:40,560 I wouldn't say a comedian, but it feels like sometimes when I'm reading what is come up with, 139 00:13:40,560 --> 00:13:45,520 I kind of laugh. I still have to edit it. Because sometimes you get something like, no, 140 00:13:45,520 --> 00:13:51,840 I didn't say that it run home to mama and assume it like I was talking about an interview with the 141 00:13:51,840 --> 00:13:55,440 I'm a show last night about the, an interview with the CEO of discord. And I didn't do the 142 00:13:55,440 --> 00:14:00,640 interview. It was done on another podcast. Yeah. It, it, it falsely assumed it was me and I had 143 00:14:00,640 --> 00:14:05,040 to change that out, but probably in the whole platform, the weakest piece of it is the image 144 00:14:05,040 --> 00:14:13,360 creation. Because we often tell it, you know, don't put any, any text in the image. And you know, 145 00:14:13,360 --> 00:14:19,440 about 25% of the time it still does it, still runs home to mama. But again, you know, I think we, 146 00:14:19,440 --> 00:14:23,600 you know, we've used enough disclaimers to the site to say, Hey, this is still early days. 147 00:14:23,600 --> 00:14:30,880 And the beauty of this is we build it internally and did the pay calls. It's not that hard. 148 00:14:30,880 --> 00:14:37,600 People just assume it is. It's really about the, it's really truly about the, 149 00:14:37,600 --> 00:14:45,520 the, you know, the scripts, but the prompts. And, but we got some stuff coming. We got some ideas. 150 00:14:45,520 --> 00:14:51,680 And, but who knows, you know, that's, this is fun stuff. And, and as we, I've heard several times 151 00:14:51,680 --> 00:14:58,000 before, you know, this is the early days of, of, of artificial intelligence, but it's only going 152 00:14:58,000 --> 00:15:04,080 to get better. Right. I mean, we're using this stupidest AI or language model we're using right 153 00:15:04,080 --> 00:15:09,520 now. Right. Weird things. I mean, it sometimes puts multiple hands on people, but it's only 154 00:15:09,520 --> 00:15:14,960 going to get better. And, and I, it's not ever going to be a replacement for, for human, you know, 155 00:15:14,960 --> 00:15:20,320 to do their whole job. Like I think that's not going to work. But the way that you're using it 156 00:15:20,320 --> 00:15:26,240 and, and to be able to assist with the production of your show, that's a great thing. Cause I know 157 00:15:26,240 --> 00:15:31,120 that like the more stuff that you do for your show, the longer it takes, you know, if you, if you just 158 00:15:31,120 --> 00:15:36,320 purely record an audio file and send it up to your, to your media host, you can be done quickly. 159 00:15:36,320 --> 00:15:41,120 But if you're going to do all of the things like create show are and do the transcripts and all 160 00:15:41,120 --> 00:15:47,040 of that stuff, which helps your show look better. It ends up taking a lot longer and you know, your 161 00:15:47,040 --> 00:15:50,480 production ends up, you know, like you said, doubling because you're doing all of the, all of 162 00:15:50,480 --> 00:15:54,960 this extra stuff besides just the show. So that, that's really cool. Now going back to your, your 163 00:15:54,960 --> 00:16:00,960 first thing that you included with the pie, you talked about it being able to suggest kind of a 164 00:16:00,960 --> 00:16:05,840 show flow and questions for your guests. Now, can you, are you able to tell who your guest is so 165 00:16:05,840 --> 00:16:10,480 that it has some, it has some knowledge of that. Okay, cool. Yeah. It's in the planning tool. 166 00:16:10,480 --> 00:16:18,480 Basically, we, we have a profile. So like Robin, I show, it's always like Todd and Robert here. 167 00:16:18,480 --> 00:16:22,480 And then what the topic that we have a guest, what the, what the topic that we're going to cover, 168 00:16:22,480 --> 00:16:28,880 then I put a, have the ability to put in either paste a bio in or link to a LinkedIn page and 169 00:16:28,880 --> 00:16:35,120 put information about the guest so that when we process the questions that for the potential 170 00:16:35,120 --> 00:16:41,120 guest, I go out at LinkedIn, you use the topics and come up with stuff. And I'll say that from that 171 00:16:41,120 --> 00:16:47,600 standpoint, again, maybe 60, 70% solution, some of the questions it comes up with is like, okay, 172 00:16:47,600 --> 00:16:52,560 that's, that's dumb. I'm not going to use that. So you're able to select and then we actually 173 00:16:52,560 --> 00:16:58,400 allow you to regenerate to come up with more questions if you don't find enough. And that's 174 00:16:58,400 --> 00:17:02,880 seemed to be pretty successful. Awesome. But ultimately in the planning document, what we 175 00:17:02,880 --> 00:17:07,200 want to do is everyone does a show flow different. And we want to be able to have a templating system 176 00:17:07,200 --> 00:17:11,440 where you say, okay, I do an introduction. I talk about my guests. We get into, you know, 177 00:17:11,440 --> 00:17:16,800 we want to be able to have people be able to set up a template so that they're show because we're 178 00:17:16,800 --> 00:17:21,920 giving them our show flow now. And I, you know, people are saying, I gotta, you know, I gotta edit 179 00:17:21,920 --> 00:17:26,400 this thing. And I'm like, well, it's okay. It's there for you to use it. And it's again, it's, 180 00:17:26,400 --> 00:17:32,400 it is a tool to assist you. Right. And, and some people say, well, it got me over writer's block, 181 00:17:32,400 --> 00:17:36,880 which was podcasters block, you know, I said, oh, you know, came up with a whole bunch of new ideas. 182 00:17:36,880 --> 00:17:41,680 And to be honest with you can go to chat GPT and say, I'm going to have a guest on a podcast that 183 00:17:41,680 --> 00:17:45,840 is going to be blah, blah, blah, blah with this as a topic. You know, give me 20 questions and it'll 184 00:17:45,840 --> 00:17:53,520 do that for you. But what I found and talking about time, I don't have time and I hate wasting 185 00:17:53,520 --> 00:18:00,080 time. I don't edit my show and I know that was against the grain for many people. But I wanted 186 00:18:00,080 --> 00:18:05,280 to, as soon as I hit stop, I want to be walking out the door in 45 minutes. And when I was doing 187 00:18:05,280 --> 00:18:12,480 all this manually, it was like 90 minutes. But now I'm back to actually I'm saving time. I'm 188 00:18:12,480 --> 00:18:18,960 actually getting the show out quicker with much richer metadata. And going back to that email, 189 00:18:18,960 --> 00:18:25,280 we send my listeners who, you know, I got this huge mailing list 16, 17, 18 years worth of mailing 190 00:18:25,280 --> 00:18:30,000 lists. Yeah. And they're saying, Hey, we're reading your emails now. And what I've actually seen is 191 00:18:30,000 --> 00:18:35,600 audience members come back and new members coming in because the show notes are richer. Even though 192 00:18:35,600 --> 00:18:40,560 I was preaching, Hey, I have two, three paragraphs of rich show notes. I always, that was lazy like 193 00:18:40,560 --> 00:18:47,680 everyone else. I didn't always do that. Right. So now I have this big chunk of metadata that 194 00:18:47,680 --> 00:18:55,200 that Google can just slurp up. And so it's, it's, I'm seeing increases in audience numbers that I 195 00:18:55,200 --> 00:18:59,840 have not seen in many, many years. And maybe it's audience members purely coming back from the email 196 00:18:59,840 --> 00:19:03,840 sure. But regardless, I mean, Hey, we're going to take it, right? If they're coming back or if 197 00:19:03,840 --> 00:19:09,200 they're new, you take any growth you can get. Right. Well, and you know, to be honest, like this is 198 00:19:09,200 --> 00:19:13,200 the reason that we get into podcasting is because we like the actual audio and actually talking and 199 00:19:13,200 --> 00:19:17,440 things like that. It's not the actual post production work that looks like doing, right? You 200 00:19:17,440 --> 00:19:21,680 know, I'm of the same way. I like to hit stop and be done. And so this, yeah, this brings back 201 00:19:21,680 --> 00:19:25,840 the joy to podcasting because it allows you to do that extra stuff without having to 202 00:19:25,840 --> 00:19:32,000 do the extra stuff or do as much. And when I get a 10, 10 paragraph summary of the show, 203 00:19:32,000 --> 00:19:40,160 and I drop it into my template that I have for my episode already, and I read it through. And 204 00:19:40,160 --> 00:19:44,560 again, it's, it's really just, okay, that wasn't right. That was right. Let's, let's change this 205 00:19:44,560 --> 00:19:50,720 word and tie that in with Grammarly. Oh, it's a beautiful product. Yeah. And some stuff has to 206 00:19:50,720 --> 00:19:56,800 be changed. There's always one or two things that it didn't get quite right. But again, it's 207 00:19:56,800 --> 00:20:03,200 trying to take contextual what's in the transcript and say, based upon here's the show topic. This 208 00:20:03,200 --> 00:20:08,320 is, you know, it's so again, we're using the dumbest, large, and I don't like to call it AI yet. 209 00:20:08,320 --> 00:20:13,120 Really, no, we don't podcast AI system because it's truly just a language model at this point. 210 00:20:13,120 --> 00:20:17,120 And we're nowhere near, well, we'll see how long it takes to get the AGI, but 211 00:20:17,840 --> 00:20:23,360 time will tell. But for me, this is fun stuff that makes podcasts, you know, I've been in this 212 00:20:23,360 --> 00:20:28,640 almost 20 years. So, you know, it's like the podcasting 2.0 stuff. Oh my God, I'm excited. 213 00:20:28,640 --> 00:20:33,840 You know, and some of the stuff that's been talked about recently is exciting for us because 214 00:20:33,840 --> 00:20:39,360 we're really trying to think about how do we get, keep this engagement going. Because in the end, 215 00:20:39,360 --> 00:20:45,200 if you have listeners engaged and whatever they're doing, if they're sending a boost, 216 00:20:45,200 --> 00:20:49,440 or if they're sending a cross-app comments post or if they're emailing the show, 217 00:20:49,440 --> 00:20:55,040 those little itty-bitty tiny things keeps a podcast, or even me, 218 00:20:55,040 --> 00:21:00,000 motivated to keep doing your show. If you're someone saying, oh my God, the takeaway from your 219 00:21:00,000 --> 00:21:06,240 show is, you know, I got X, Y, and Z out of this. Thank you. That, that, that drives you for another 220 00:21:06,240 --> 00:21:10,880 three months. You know, it really does, you know. So, it's so small things that were, 221 00:21:11,680 --> 00:21:15,120 you know, and I think if you're listening, if you're a podcaster listening to this, you know, 222 00:21:15,120 --> 00:21:20,160 we, we have to really work, work really hard and making sure we're coming up with solutions 223 00:21:20,160 --> 00:21:24,800 to get our audiences engaged. Sure. Do you have any future plans for the podcast, 224 00:21:24,800 --> 00:21:28,160 the Blubrry pie that you are working on currently that you can talk about now? 225 00:21:28,160 --> 00:21:34,240 Yeah. The clip creator, we publicly talked about that. It's actually, starts beta testing next 226 00:21:34,240 --> 00:21:39,520 week. I've got some other stuff coming. I don't really want to go too deep in it. And here's 227 00:21:39,520 --> 00:21:43,920 the thing. You look, I had one idea that I came up with and we had a meeting about it and about 228 00:21:43,920 --> 00:21:51,360 20 minutes in, I said, well, you know, big X mark through because it, it really wasn't viable. 229 00:21:51,360 --> 00:21:58,480 I'll just say this. We want to really, our goal over the past couple of years is, 230 00:21:58,480 --> 00:22:05,120 how do I grow my show? And because that's the question I get asked 100% of the time when I'm 231 00:22:05,120 --> 00:22:10,240 doing one on the ones with podcasters is how do I grow my show? Yeah. And, you know, usually I can 232 00:22:10,240 --> 00:22:14,240 go to their website and say, okay, here's 10 changes to make on your website to get you started. 233 00:22:14,240 --> 00:22:21,520 But in the end, I think we have to go much further beyond just updating your.com to make 234 00:22:21,520 --> 00:22:29,440 you more viable and findable on Google. We need to have this ability to give podcasters 235 00:22:29,440 --> 00:22:33,840 actionable things that they can do to change their show. One of the stats we added was tracking. 236 00:22:34,400 --> 00:22:41,280 Basically doing ABCDE comparison of different episodes. So let's say I talked about, 237 00:22:41,280 --> 00:22:46,000 you know, water bottles on one and I talked about Mountain Dew on the other. 238 00:22:46,000 --> 00:22:50,400 How did those track with the audience? How did they grow? What was the topic that more resonated? 239 00:22:50,400 --> 00:22:56,080 So is that, that kind of stuff? Now it's not AI. That's just pure stats. Right. You know. 240 00:22:56,720 --> 00:23:05,600 And so we're really looking at, I guess for a better word is where do I have holes? Starting 241 00:23:05,600 --> 00:23:11,520 A to Z. You know, I'm doing this, this, this and this to help a podcaster now. But where's the 242 00:23:11,520 --> 00:23:17,840 hole? Where's a hole where I'm missing something that will help a podcaster? So I'm, you know, 243 00:23:17,840 --> 00:23:23,840 if that gives you any clue, I'm looking at those holes to see where I can fill stuff. And number two, 244 00:23:23,840 --> 00:23:28,480 and this is probably going to make some people that compete with us with auxiliary products. 245 00:23:28,480 --> 00:23:34,320 If you're spending a lot of money on a third party product that's basically 246 00:23:34,320 --> 00:23:41,360 helping your podcast, I'm going to try to fill that hole as part of a basic hosting plan. 247 00:23:41,360 --> 00:23:46,240 Awesome. So, so the, the Blubrry pie, is that part of the basic hosting plan? Or is that in 248 00:23:46,240 --> 00:23:51,760 addition? Or how does that work for you? It's part of Thrive. And it's a whole host. The Thrive 249 00:23:51,760 --> 00:23:58,000 package is 10 bucks additional a month, but it's a whole host of additional items. I think we're 250 00:23:58,000 --> 00:24:03,840 up to seven or eight. So we keep throwing stuff into Thrive to make Thrive more, more valuable. 251 00:24:03,840 --> 00:24:08,320 And at some point, I'm going to say, when am I going to stop and stuff to that? Because, you know, 252 00:24:08,320 --> 00:24:13,680 I'm looking at the cost because this AI stuff is, you know, what, what really costs the most is the 253 00:24:13,680 --> 00:24:17,920 image generation. That is, that is the most expensive part of the whole query. But, 254 00:24:19,120 --> 00:24:24,240 but yeah, we're looking at anything where I'm, and hopefully the most of the stuff that I'm able 255 00:24:24,240 --> 00:24:31,920 to add will be part of the baseline price. If I do an integration with the, let's say Adobe, 256 00:24:31,920 --> 00:24:37,120 I'm probably going to have to charge for that. But unless I can get such a great deal through a 257 00:24:37,120 --> 00:24:43,440 third party that that integration, I can, I can make that those numbers work. Sure. In the end, 258 00:24:44,240 --> 00:24:49,200 really our biggest challenge to getting most of these brand new podcasters episode one, because 259 00:24:49,200 --> 00:24:55,360 we still have people signed up for service and we're watching, you know, we're watching a report 260 00:24:55,360 --> 00:25:01,920 and you get 10, 15, 20 days. We're like, Hey, do you need a hand? Do you need an assist? And it goes, 261 00:25:01,920 --> 00:25:07,440 goes dark and at 30 days they cancel it because maybe they figured out, okay, this is too hard 262 00:25:07,440 --> 00:25:13,760 or I wasn't ready. So our goal is really to help that podcaster get to episode one. 263 00:25:13,760 --> 00:25:18,000 And I think that's in the form of hosting. I think if you talk to any hosting provider, 264 00:25:18,000 --> 00:25:22,160 that probably is where the highest churn rate is. Once they start, 265 00:25:22,160 --> 00:25:27,440 you get to maybe episode six or seven, I can almost guarantee that. Yeah. 266 00:25:27,440 --> 00:25:30,720 Podcast is going to be around for a while. Yeah, they'll keep doing their show. 267 00:25:30,720 --> 00:25:36,720 Yeah. But you don't get to that number. Yeah, they're, they're, you know, 90 days they're done. 268 00:25:36,720 --> 00:25:43,120 Yeah. And if you're, so ultimately, people are, people are at a point today where 269 00:25:43,120 --> 00:25:47,840 they just want instant gratification. And then, you know, I think there's a lot of people out there 270 00:25:47,840 --> 00:25:52,400 selling strategies that says, we'll get you to X number of listeners and, you know, 271 00:25:52,400 --> 00:25:58,240 some amount of time and give me $5,000 to do it. And, you know, and people are, frankly, 272 00:25:58,240 --> 00:26:02,880 there's probably not a good strategy from a month, from a money standpoint. So 273 00:26:03,760 --> 00:26:08,160 we want to make sure we're having tools in there that they're not going to have to go out, 274 00:26:08,160 --> 00:26:14,160 spend that money to have a third party help them with a whole variety of things. Sure. Now, 275 00:26:14,160 --> 00:26:19,440 moving on to other podcasting, two point related things. You know, you guys went gangbusters and 276 00:26:19,440 --> 00:26:24,160 added a bunch of stuff before we talked a little bit about that last time you were on, 277 00:26:24,160 --> 00:26:28,320 and we talked about the podcast mirror service. But is there any, anything that you're adding 278 00:26:28,320 --> 00:26:31,760 new either recently or going to be adding here in the future? 279 00:26:32,720 --> 00:26:37,200 Well, as soon as they formalize the next round, we'll look at all that and figure out where we're 280 00:26:37,200 --> 00:26:42,800 going to drop. We'll add stuff as they add it. I tell you what I'm really excited about is this, 281 00:26:42,800 --> 00:26:48,080 what do they call it? Satoshi backs or something. I don't know if there's an official name, but yes, 282 00:26:48,080 --> 00:26:54,560 where you can, yeah, send it back to the listener, like from an advertiser or whatever. Yeah. To me, 283 00:26:54,560 --> 00:26:59,440 that makes sense because I'm thinking to myself, okay, what I've been doing now has been telling 284 00:26:59,440 --> 00:27:04,720 any of my listeners, you go on Fountain and get the Fountain app and send me your Fountain address. 285 00:27:04,720 --> 00:27:08,320 I'll send you sats to prime the pump. I'll send you a sats. You don't have to put your credit card 286 00:27:08,320 --> 00:27:13,280 down or nothing. You can use that to give that to any show that you want, just as an education 287 00:27:13,280 --> 00:27:19,200 standpoint to try to get people moving. But it makes it a lot easier if I can say, okay, you 288 00:27:19,200 --> 00:27:24,080 listen to, you know, Podcast Insider, you listen to the new media show, you listen to Geek and 289 00:27:24,080 --> 00:27:29,120 Essential and you listen for that 60 minutes, you're going to earn 4,000 or 5,000 sats. I think 290 00:27:29,120 --> 00:27:36,960 people would say, oh, you know, over time, that's real money and they can use that whatever way 291 00:27:36,960 --> 00:27:43,120 they want. But to be honest with you, I think Adam kind of hit upon it a little bit in a recent show 292 00:27:43,120 --> 00:27:50,160 is I just want people to be able to put a fiat amount somewhere, put $20 on account. And then 293 00:27:50,160 --> 00:27:56,000 this magically happens and then they can magically get their money out. We have to figure out a way 294 00:27:56,000 --> 00:28:03,600 because there's still crypto stigmatism. There is. Yeah. I think, you know, I think Sam, 295 00:28:03,600 --> 00:28:09,120 Truefans has started doing that as far as buying the sats. You're able to do like Apple Pay or 296 00:28:09,120 --> 00:28:14,800 Google Pay and do that. And I think that when you're essentially saying, I'm going to buy, 297 00:28:14,800 --> 00:28:18,320 you know, what we're calling like the fairground tokens where it's not, you're not actually looking 298 00:28:18,320 --> 00:28:24,800 at it as crypto crypto. Yeah, I call it tokens too. Yeah. Right. If you associate that where you 299 00:28:24,800 --> 00:28:30,000 put your amount of, you know, USD or whatever, wherever you're at in and you get these tokens 300 00:28:30,000 --> 00:28:35,520 that you can pass out however you want, then it takes this whole like, it takes that away and 301 00:28:35,520 --> 00:28:40,560 it makes it a lot easier to do as opposed to having to go over to another one app and then show a QR 302 00:28:40,560 --> 00:28:45,520 code to the other app. And it's fine for geeks like you and I, but for everyday listeners, 303 00:28:45,520 --> 00:28:50,000 it doesn't work real well. And it's kind of like the Dave and Buster saying you're going in, you 304 00:28:50,000 --> 00:28:53,360 know, you power up your Dave and Buster's card or whatever. I don't even know if they're still in 305 00:28:53,360 --> 00:29:00,480 business, but in the end, and the same thing is, is if we do this sat backs thing where I can say, 306 00:29:00,480 --> 00:29:04,960 okay, you listen to the show and we're going to send you so many sats a minute and I'll give you 307 00:29:04,960 --> 00:29:11,200 a bonus sats if you listen to that, I have in my show. And I promote that back to an advertiser. 308 00:29:11,200 --> 00:29:17,040 That's beautiful. And but the key is we got to be able to get whatever sats we send to a listener 309 00:29:17,040 --> 00:29:23,760 to baby easily extract them into their PayPal account or into whatever mechanism we use to get 310 00:29:23,760 --> 00:29:29,040 their cash back. You know, we want to get them that cash back. Well, and I think too that if we 311 00:29:29,040 --> 00:29:33,200 end up doing that, you're going to be able to prove better to the advertiser, you know, this 312 00:29:33,200 --> 00:29:38,720 amount of people listen to your ad spot as opposed to now where we're just kind of guessing and hoping, 313 00:29:38,720 --> 00:29:43,280 you know, we can say we have this many downloads, but again, that doesn't equate to a listener 314 00:29:43,280 --> 00:29:48,320 necessarily. So yeah, I think that that would be a good, a good thing is we can then make their 315 00:29:48,320 --> 00:29:55,600 advertising dollars worth it and go further. But also don't, don't disregard what advertisers do. 316 00:29:55,600 --> 00:30:00,960 You know, they'll say, okay, we're going to give you whatever that sum is like for GoDaddy. They 317 00:30:00,960 --> 00:30:06,480 give me a sum each month. I have a base, but you better bring us X number of new customers. They 318 00:30:06,480 --> 00:30:12,080 back that out into a cost for acquisition. So I get an email from GoDaddy say, hey, you hit your 319 00:30:12,080 --> 00:30:16,400 quota. Here's, you know, here's your, here's your performance for the month. And here's, you know, 320 00:30:16,400 --> 00:30:23,120 this is what you earn. Whereas if I'm under quota, they're going to say, hey, you know, we were under. 321 00:30:23,120 --> 00:30:28,720 So, you know, you're going to, you know, I get my base, but I get no bonus and you know, you know, 322 00:30:28,720 --> 00:30:38,080 get busy next month. But if I can, it opens up a whole realm of opportunity. They're still going 323 00:30:38,080 --> 00:30:43,040 to look at performance on money spent, but we'll have a better, better ability to say, did that 324 00:30:43,040 --> 00:30:49,040 person hit that 30 second advance button? Or because I'm sure some of my audience has been in the 325 00:30:49,040 --> 00:30:54,000 show for years. So as I hit the advertises, they go bang, bang, they hit the 30 second ahead twice. 326 00:30:55,120 --> 00:31:02,160 If it's available, I'm sure. But again, if I pay them to listen and talk about a new offer, 327 00:31:02,160 --> 00:31:06,960 then maybe they share that with a friend that, so it changes their dynamic a lot, 328 00:31:06,960 --> 00:31:10,880 especially I know I'm okay, I'm going to get a dollar or 50 cents or whatever for listening to 329 00:31:10,880 --> 00:31:17,760 this 60 second spot. So I think Adam's dead on and Sam on this setback thing, I think it's a 330 00:31:17,760 --> 00:31:23,520 great idea. So we'll see, we'll see where it goes. Does it make it into this generation of the next 331 00:31:23,520 --> 00:31:30,320 release? Probably not. But I think it's good times because people are starting out to pay attention 332 00:31:30,320 --> 00:31:35,680 at podcast moment evolutions. There were some Apple folks there and I'm saying, hey, 333 00:31:35,680 --> 00:31:42,320 you know, I think we got these things and maybe this feature would be something that would be 334 00:31:42,320 --> 00:31:49,600 awesome for us. And you know, and I you can't tell Apple what to do, but you can say, hey, 335 00:31:49,600 --> 00:31:54,880 this might be helpful, right? And they'll go, oh, yeah, that's interesting. And that's about 336 00:31:54,880 --> 00:31:59,200 as far as they say, then two years later, you get the feature if you're lucky, you know. 337 00:31:59,200 --> 00:32:04,880 And it was the same thing with transcripts. And, you know, I think it's probably publicly known 338 00:32:04,880 --> 00:32:12,160 that Ted was the one that really pushed it over there. But they did transcripts really, 339 00:32:12,160 --> 00:32:25,200 really, really well. And I would actually, they are scoring. So they're scoring the transcript 340 00:32:25,200 --> 00:32:32,000 I provide. And if it doesn't score high enough, my understanding is that they may not surface it 341 00:32:32,000 --> 00:32:37,040 if it doesn't score high enough. So we have to really work on making sure we have really good 342 00:32:37,040 --> 00:32:45,120 quality transcripts if we're submitting them to Apple. Yeah. So don't go cheap on the engine that 343 00:32:45,120 --> 00:32:50,240 you use to create a transcript. And if you're in doubt, then just let them run theirs. Yeah. 344 00:32:50,240 --> 00:32:56,160 A simple fact. Well, and I mean, they do a great job. They're transcription from what I've seen 345 00:32:56,160 --> 00:33:02,560 has done a great job. You know, I'm always providing my own my own SRT file for my transcripts. But at 346 00:33:02,560 --> 00:33:08,560 the same time, the ones that I have seen that that I didn't do like is doing a great job. 347 00:33:08,560 --> 00:33:17,040 It's it actually ignores I'm running pre-roll on the new media show. And it doesn't start the 348 00:33:17,040 --> 00:33:22,000 transcript until that ad is done. Wow. And I was that's what blew me away. I'm like, wow, 349 00:33:22,000 --> 00:33:28,560 they ignored the ad. How did you guys do that? Yeah, for real. Because because that's a big 350 00:33:28,560 --> 00:33:33,600 complaint is syncing is off. And they basically that doesn't matter how that ad changes. 351 00:33:33,600 --> 00:33:40,480 For every person, they know when I say welcome to geeking the center or whatever my intro is, 352 00:33:40,480 --> 00:33:44,880 that's when the transcript syncs up and moves on. They know now I haven't checked to see if they 353 00:33:44,880 --> 00:33:52,080 ignore the GoDaddy spot midroll. But I'm assuming they probably do. But to me, that that is brilliant. 354 00:33:52,080 --> 00:33:56,640 I'm like, how did you guys do that? And Ted said, well, I was 10 years of tech. And I'm like, I believe 355 00:33:56,640 --> 00:34:02,560 it. Yeah, no, no kidding. No kidding. You know, anything else that you want to promote here? 356 00:34:02,560 --> 00:34:08,640 Well, before we before we get off the call. Yeah, I, you know, I just think it's a great time to be 357 00:34:08,640 --> 00:34:14,000 a podcaster and people say that's pretty cliche. But if you look at the active number of shows, 358 00:34:14,000 --> 00:34:19,280 I think the last time I looked last week was 350,000 shows have upvaded in last 30 days. 359 00:34:19,280 --> 00:34:25,200 There's four million shows in the inventory. But again, 350,000 active shows. I truly believe 360 00:34:25,200 --> 00:34:30,640 that someone that's sitting on the fence right now about creating a podcast needs to rethink that 361 00:34:30,640 --> 00:34:37,120 strategy immediately because it is the best time ever. And boy, at 19 years, I hate it again, 362 00:34:37,120 --> 00:34:42,640 it sounds cliche. This is the best time ever to become a podcaster if you're not podcasting already. 363 00:34:42,640 --> 00:34:52,640 We're seeing overall just natural growth in shows that are, you know, that really haven't seen a lot 364 00:34:52,640 --> 00:34:58,480 of growth. And the reason why is very, very simple. The listeners to podcasts have not 365 00:34:58,480 --> 00:35:03,040 went away. That audience is still there. It's still same amount. They may be listened to a 366 00:35:03,040 --> 00:35:07,680 tighter number of shows, but they're also digging deeper and they're going deeper down the stack 367 00:35:07,680 --> 00:35:14,880 to find content that maybe was never discovered before. So great show titles, great metadata 368 00:35:14,880 --> 00:35:20,800 will all drive discovery, even if it's not an Apple podcast or Spoutin or Spotify or wherever 369 00:35:20,800 --> 00:35:28,880 people are listening. That's stuff of surface. And I just think that it's a great time. And a lot 370 00:35:28,880 --> 00:35:37,440 of people are worried and we are too. The economy's flat or the space is flat. So we just have to keep 371 00:35:37,440 --> 00:35:42,960 that in value to the platform and doing what we can to the best of our ability to grow shows. And 372 00:35:42,960 --> 00:35:48,160 if podcasters grow and get feedback, they're going to keep on podcasting and not say that, 373 00:35:48,160 --> 00:35:51,760 but that's going to keep us in business. Yeah, absolutely. Where can people find you at? 374 00:35:51,760 --> 00:35:58,160 Easy. Todd at Blubrry.com, Blubrry without the ease because they couldn't spell. We couldn't 375 00:35:58,160 --> 00:36:02,560 afford to ease. And I think they're right now that Blubrry.com is like 2 million B. 376 00:36:02,560 --> 00:36:09,760 B L U B R R Y.com. So Todd at Blubrry.com. They may want to buy that domain for us too. We 377 00:36:09,760 --> 00:36:18,880 gladly take that as a gift recipient for that purchase. But yeah, Todd at Blubrry.com. 378 00:36:18,880 --> 00:36:22,800 Well, thanks, Todd, for being on this show. Really appreciated hearing all about the stuff 379 00:36:22,800 --> 00:36:29,840 that you're doing with Blubrry pie and the other features that you guys are implementing here at 380 00:36:29,840 --> 00:36:35,280 Blubrry. Guys, if you've not checked out Blubrry, like he said, it's Blubrry.com without the ease 381 00:36:35,280 --> 00:36:40,800 B L U B R R Y. They are a hosting company and they do a good job at what they do. And they're out 382 00:36:40,800 --> 00:36:45,600 there leading the way and being innovative with some of the stuff that they're doing and implementing. 383 00:36:45,600 --> 00:37:00,400 And so go check it out, guys. Have a great week and keep podcasting. 384 00:37:00,400 --> 00:37:02,460 [music fades]