1 00:00:00,200 --> 00:00:03,782 Here's how you can take people from stranger danger to super fan 2 00:00:03,886 --> 00:00:07,530 by simply sharing weird factoids about yourself and building trust. 3 00:00:07,910 --> 00:00:11,662 Hi, I'm Katie McManus, business strategist and money mindset coach. And 4 00:00:11,686 --> 00:00:15,326 welcome to the Weeniecast. I want you to 5 00:00:15,358 --> 00:00:19,166 imagine that you're at the grocery store, you're picking out some oranges, you have your 6 00:00:19,198 --> 00:00:22,926 eyes on some cucumbers across the way, and a random stranger 7 00:00:22,958 --> 00:00:26,056 comes up to you and tells you that 8 00:00:26,238 --> 00:00:28,884 they can build a website for you for 9 00:00:28,932 --> 00:00:31,700 $4,000. Would you give them 10 00:00:31,740 --> 00:00:35,420 $4,000? Probably not. You'd probably get a little 11 00:00:35,460 --> 00:00:39,220 skeeved out. You'd probably think, oh, a stranger danger. This is what my parents always 12 00:00:39,260 --> 00:00:42,732 warned me about. Next they're going to tell me they have a van full of 13 00:00:42,756 --> 00:00:46,548 puppies and candy, which honestly, like, if someone came up to me and they're 14 00:00:46,564 --> 00:00:48,948 like, I have a van full of puppies, would you like to come see? I'd 15 00:00:48,964 --> 00:00:52,756 be like, I love puppies. Yes, absolutely. And 16 00:00:52,788 --> 00:00:54,720 then that's how I would disappear. 17 00:00:57,300 --> 00:01:01,128 You're not hugging. Hiring strangers for big jobs. So why are 18 00:01:01,144 --> 00:01:04,760 you expecting your clients to do the same? It 19 00:01:04,800 --> 00:01:08,488 feels counterintuitive. But when you start a business and you're promoting it online, 20 00:01:08,664 --> 00:01:11,312 yes, you need to post about your work. Yes, you need to talk about your 21 00:01:11,336 --> 00:01:14,400 ideal clients and the results that you get them and share 22 00:01:14,440 --> 00:01:17,720 testimonials. But you also have to share about 23 00:01:17,760 --> 00:01:21,592 yourself because otherwise you get lost 24 00:01:21,656 --> 00:01:25,220 in the noise of all the other people who do what you do. 25 00:01:35,780 --> 00:01:39,444 How many executive coaches are there out there? How many consultants, 26 00:01:39,492 --> 00:01:43,228 how many lawyers, how many email marketers? They all do what 27 00:01:43,244 --> 00:01:46,620 you do. So the fact that that's all you're talking about, 28 00:01:46,780 --> 00:01:50,580 you're never going to stick out to your ideal clients, you're 29 00:01:50,620 --> 00:01:54,292 never going to be memorable. And that's really the crux of it. Ooh, I just 30 00:01:54,316 --> 00:01:57,316 got to use the word crux. That's an exciting day. I love it when I, 31 00:01:57,348 --> 00:02:00,756 like, throw in a vocabulary word that I know but I don't usually get to 32 00:02:00,788 --> 00:02:04,542 use. This is gonna be, this is like an auspicious sign for 33 00:02:04,566 --> 00:02:08,326 today, especially since I only got like 5 hours of sleep last night. 34 00:02:08,358 --> 00:02:12,150 I'm using impressive vocabulary words, at least impressive to me. You're probably like, 35 00:02:12,190 --> 00:02:15,846 that's not an impressive word, Katie. I don't know why I'm so excited about this. 36 00:02:15,878 --> 00:02:19,382 I'm gonna move on. The crooks of it is that 37 00:02:19,486 --> 00:02:22,490 as small businesses, we do not have a marketing problem. 38 00:02:22,910 --> 00:02:26,534 Okay? We're not sitting around a boardroom wondering how we're 39 00:02:26,542 --> 00:02:30,238 gonna spend our $17 million on our commercial for the 40 00:02:30,254 --> 00:02:34,042 Super bowl. Okay, well, maybe you are. I know I'm not. And I 41 00:02:34,066 --> 00:02:37,658 know all of my clients are not having that problem. We have a 42 00:02:37,674 --> 00:02:40,730 memorability problem. We simply need to be 43 00:02:40,770 --> 00:02:44,402 remembered by the right people at the right time when they're 44 00:02:44,466 --> 00:02:48,234 ready to invest in the thing that we help with. I have a client 45 00:02:48,282 --> 00:02:51,906 who's a litigation attorney. He's not relevant to everyone at all the time. Thank 46 00:02:51,938 --> 00:02:55,546 God. If everyone were getting sued and suing other people all the 47 00:02:55,578 --> 00:02:59,176 time, I mean, it would be great for him, but miserable for the rest of 48 00:02:59,208 --> 00:03:02,928 us. Right? So his social media content has to be memorable. 49 00:03:02,984 --> 00:03:05,792 It has to stick out. He has to seem like a friend. He has to 50 00:03:05,816 --> 00:03:09,420 seem trustworthy so that when you do get sued 51 00:03:09,720 --> 00:03:12,912 or when you think, hmm, today feels like a 52 00:03:12,976 --> 00:03:16,460 litigious day for me, I really want to go and sue someone. 53 00:03:16,800 --> 00:03:19,872 And not just sue someone. I'm gonna sue the pants off of them. You're gonna 54 00:03:19,896 --> 00:03:23,602 think, oh, I should call David Frymande, right? 55 00:03:23,666 --> 00:03:27,110 Versus, oh, there's legal issues. 56 00:03:27,570 --> 00:03:30,298 Who do I know? Who's a lawyer? And then you go and ask a bunch 57 00:03:30,314 --> 00:03:34,146 of people, do you know a lawyer who handles this? That's the magic of 58 00:03:34,178 --> 00:03:37,970 being memorable. That's the magic of sharing a little bit about yourself. Not a ton. 59 00:03:38,010 --> 00:03:41,578 You don't have to be super vulnerable online, but you have to share enough so 60 00:03:41,594 --> 00:03:43,710 that people feel like they kind of know you. 61 00:03:50,210 --> 00:03:53,800 Let's talk through the client journey so that you can really understand 62 00:03:53,960 --> 00:03:57,640 how sharing a little bit about yourself can take people from absolute 63 00:03:57,680 --> 00:04:01,424 stranger to super fan. So I want you to imagine, if you want to draw 64 00:04:01,472 --> 00:04:04,220 this, long as I describe it, go for it 65 00:04:05,280 --> 00:04:09,088 on a line. There are five points. The point all the way to 66 00:04:09,104 --> 00:04:12,880 the left is stranger. These are people who have no idea 67 00:04:12,920 --> 00:04:16,672 who you are. They've probably never seen your content. If they have seen 68 00:04:16,696 --> 00:04:20,376 your content, it didn't catch their attention, and they have no 69 00:04:20,448 --> 00:04:24,048 reason to see your face or your name and think, oh, my God, I know 70 00:04:24,064 --> 00:04:27,672 that person. The whole world starts off this way. 71 00:04:27,856 --> 00:04:31,656 I mean, honestly, you come out of the birth canal, you don't even know your 72 00:04:31,688 --> 00:04:35,464 mom. You've never seen her face. You don't know her name. 73 00:04:35,552 --> 00:04:39,136 You don't know your dad's name. Everyone is a stranger to you when you're 74 00:04:39,168 --> 00:04:42,792 born. Throughout our lives, we tend to close that gap. 75 00:04:42,896 --> 00:04:46,694 Not a lot. There are a lot of humans in the world, right? 76 00:04:46,742 --> 00:04:49,890 But we tend to make friends. We tend to get to know people. 77 00:04:50,430 --> 00:04:54,230 Your goal with starting a business and promoting 78 00:04:54,270 --> 00:04:57,974 yourself is to turn as many of those strangers into people 79 00:04:58,022 --> 00:05:01,210 who know you. Our goal is to share content 80 00:05:01,710 --> 00:05:05,246 that is interesting enough to those strangers that they think, 81 00:05:05,318 --> 00:05:08,830 oh, I want to see more of this. I'm going to follow this 82 00:05:08,870 --> 00:05:12,658 person. So they go from stranger to follower. And 83 00:05:12,674 --> 00:05:15,610 it could be something funny you shared about your life. It could be something helpful 84 00:05:15,650 --> 00:05:18,882 that you shared about the thing that you do. It could be a 85 00:05:18,906 --> 00:05:22,738 testimonial. It could be anything. I always like to have my clients 86 00:05:22,874 --> 00:05:26,190 just imagine that they're standing on stage and 87 00:05:26,650 --> 00:05:30,354 there's an audience of thousands of people in front of them, but no one can 88 00:05:30,402 --> 00:05:33,738 see my client because there's a canvas in front of 89 00:05:33,754 --> 00:05:37,554 them blocking them from the audience. Their job 90 00:05:37,642 --> 00:05:41,118 is as the performer, as the person on stage is to 91 00:05:41,174 --> 00:05:44,774 jab their finger through that canvas as many times and create as many 92 00:05:44,822 --> 00:05:48,550 holes so that the audience can see them. And one 93 00:05:48,590 --> 00:05:52,262 hole is gonna be, I don't know anything about sports. Another hole can 94 00:05:52,286 --> 00:05:55,798 be, I love dogs. Another hole can be, I've 95 00:05:55,854 --> 00:05:59,490 watched West Wing 47 times. Plus, I've lost count. 96 00:05:59,790 --> 00:06:03,358 This is me on stage. This is all my stuff. Another one can be, I 97 00:06:03,374 --> 00:06:06,646 talk about hot dogs all the time and weenies, but I don't actually like hot 98 00:06:06,678 --> 00:06:10,444 dogs. Another hole can be I help people start businesses. Another 99 00:06:10,492 --> 00:06:13,680 hole could be, I have adhd, and I work with people with adhd. 100 00:06:14,100 --> 00:06:17,548 Another hole could be, I love cheese. It literally doesn't have to be 101 00:06:17,604 --> 00:06:20,644 anything that is super interesting or 102 00:06:20,692 --> 00:06:24,412 exciting. It just has to be stuff that people can read 103 00:06:24,436 --> 00:06:28,252 and think, oh, I like cheese too. Cool. Oh, 104 00:06:28,356 --> 00:06:32,092 I also am not that interested in sports. Huh? Oh, 105 00:06:32,116 --> 00:06:35,154 she's telling people not to be a weenie. I think I'm kind of being a 106 00:06:35,162 --> 00:06:38,786 weenie. Maybe I should follow her. She'll get me to stop being a weenie. It 107 00:06:38,818 --> 00:06:42,602 doesn't have to be anything groundbreaking. And I think this is, like, where we 108 00:06:42,626 --> 00:06:46,010 get really, really flipped out when it comes to 109 00:06:46,130 --> 00:06:49,906 creating content for social media, is we think that we have to go skydiving every 110 00:06:49,938 --> 00:06:53,778 single week. We have to have big, elaborate trips. We have 111 00:06:53,794 --> 00:06:57,538 to be impressive. No, you don't. Literally, if you go 112 00:06:57,554 --> 00:07:00,804 and share how you take your coffee, like, think of the 113 00:07:00,852 --> 00:07:04,644 reaction people have to how people take their coffee. When 114 00:07:04,692 --> 00:07:08,028 I see someone putting a bunch of sugar in their coffee, my teeth starts to 115 00:07:08,044 --> 00:07:11,668 hurt. Okay. The amount of sugar just makes me want to recoil. 116 00:07:11,804 --> 00:07:15,436 Even though I'm not even drinking their coffee. It's their coffee, right? My 117 00:07:15,468 --> 00:07:19,068 sister, like, I'm gonna share something that's gonna make you think she's a 118 00:07:19,084 --> 00:07:22,868 sociopath. I promise. She's not. She's a very nice person. But she drinks her 119 00:07:22,884 --> 00:07:26,638 coffee black with three ice cubes. Cause she doesn't want to wait for it to 120 00:07:26,654 --> 00:07:30,342 cool down. So she drinks black, kind of watered down 121 00:07:30,446 --> 00:07:34,006 coffee. Like, people have a reaction to that. Right. 122 00:07:34,198 --> 00:07:37,542 But, like, when you know something like that about someone, it makes you feel like 123 00:07:37,566 --> 00:07:41,254 you know them. It makes you, like, that's something that you would know about 124 00:07:41,302 --> 00:07:44,934 a friend that you went to coffee with. Right. So as 125 00:07:44,982 --> 00:07:48,814 we're creating content and we're sharing it online and we're sharing parts of ourselves, 126 00:07:48,902 --> 00:07:52,262 like, I want you to think about. You're poking all these holes in this canvas. 127 00:07:52,406 --> 00:07:56,162 You're letting people see and have more details so they can add it 128 00:07:56,186 --> 00:07:59,818 to their little folio of who you are. And eventually, 129 00:07:59,914 --> 00:08:03,610 that person who has gone from stranger to follower, we'll jump 130 00:08:03,650 --> 00:08:07,322 to the third point on our line of our client journey, and 131 00:08:07,346 --> 00:08:11,026 that is friend. Now, the funny thing about this friend 132 00:08:11,098 --> 00:08:14,690 point is it doesn't necessarily have to be an actual friendship. They can feel like 133 00:08:14,730 --> 00:08:17,670 they're your friend and you still won. 134 00:08:18,490 --> 00:08:22,186 You're not responsible for becoming friends with tens of thousands to people online. That's 135 00:08:22,218 --> 00:08:25,986 not what I'm saying. That would be totally overwhelming, and your birthday parties 136 00:08:26,018 --> 00:08:29,338 would be very expensive. We don't want that for you. Although I do love a 137 00:08:29,354 --> 00:08:33,154 good birthday party. I'm starting a nonprofit called the Gay Birthday Club, and 138 00:08:33,282 --> 00:08:36,426 it is a organization where we're going to call anyone in 139 00:08:36,458 --> 00:08:40,178 LGBTQ community who wants a phone call. They have to sign up for it. It's 140 00:08:40,194 --> 00:08:43,818 not like we're just going to randomly call everyone, but we're going to have volunteers 141 00:08:43,874 --> 00:08:47,524 calling folks on their birthdays, singing happy birthday to them. 142 00:08:47,642 --> 00:08:51,352 And this is specifically for folks who have stopped 143 00:08:51,416 --> 00:08:55,240 getting a phone call from loved ones, from family members because 144 00:08:55,280 --> 00:08:58,976 of who they are. And I'm a big believer that everyone 145 00:08:59,088 --> 00:09:02,824 deserves, like, really bad, cringey singing on their birthday, whether 146 00:09:02,872 --> 00:09:06,632 they want it or not, as a show of love. And just to know 147 00:09:06,656 --> 00:09:10,232 that there are people in the world who are happy that they're there. 148 00:09:10,376 --> 00:09:13,876 And so I'm really excited about that. But, like, speaking of 149 00:09:13,908 --> 00:09:17,556 birthdays and there's more to come on this, I will be sharing more. I'm 150 00:09:17,588 --> 00:09:21,364 super excited about it. I also am so excited because I actually have some 151 00:09:21,452 --> 00:09:25,044 clients, some former clients, who are going to be on the board and getting involved, 152 00:09:25,172 --> 00:09:28,492 and I just want to share this a. Because it was relevant because I mentioned 153 00:09:28,516 --> 00:09:32,172 birthdays, but also b to point to this is the beauty of 154 00:09:32,196 --> 00:09:35,812 being who you are online. This is the beauty of 155 00:09:35,956 --> 00:09:39,082 showing up exactly who you are and building trust with people because you 156 00:09:39,156 --> 00:09:42,942 literally attract the clients who are not just willing to pay 157 00:09:42,966 --> 00:09:46,574 you money for the thing that you do, but who become friends, 158 00:09:46,702 --> 00:09:50,454 who become super aligned to what you do, who want to 159 00:09:50,462 --> 00:09:54,150 get involved in anything that you're up to. It makes your life 160 00:09:54,190 --> 00:09:57,638 that much richer. It also makes the like your 161 00:09:57,694 --> 00:10:01,170 power to have impact in the world that much greater. 162 00:10:04,230 --> 00:10:07,736 So anyway, back to the client journey and building trust to his 163 00:10:07,768 --> 00:10:10,984 people. So we have people who've moved from 164 00:10:11,032 --> 00:10:14,232 stranger, absolute stranger, don't know who you are. If they tripped and fell over you, 165 00:10:14,256 --> 00:10:17,032 they still wouldn't know who you are. At some point, they tripped and fell over 166 00:10:17,056 --> 00:10:20,184 you. They saw your content. They thought, this content's kind of good. I'd like to 167 00:10:20,192 --> 00:10:24,000 see more of this content. They became a follower. Oh. After becoming a follower 168 00:10:24,040 --> 00:10:27,496 and seeing more of your content because it got pushed to their 169 00:10:27,528 --> 00:10:30,936 newsfeed, they felt like, oh my God, this person just told a 170 00:10:30,968 --> 00:10:34,088 story and I'm going to tell the story, but now I don't really know how 171 00:10:34,104 --> 00:10:37,534 to refer to this person because they feel like a friend to me. At some 172 00:10:37,582 --> 00:10:41,050 point, these people who are your friends online 173 00:10:41,470 --> 00:10:45,182 are going to go to one of two places. Either they are your 174 00:10:45,246 --> 00:10:48,850 ideal client and they have the problem that you solve. 175 00:10:49,230 --> 00:10:52,850 At some point they're going to see a piece of content that you share 176 00:10:53,590 --> 00:10:57,078 that is going to hit them in the gut and they're going to think, 177 00:10:57,134 --> 00:11:00,894 okay, I can't do this anymore. I can't keep struggling with this 178 00:11:00,942 --> 00:11:04,280 on my own. Here's someone who I know and trust, who I 179 00:11:04,320 --> 00:11:08,144 like, who solves this problem. It could be 180 00:11:08,152 --> 00:11:11,256 a legal problem. It could be you don't like doing your taxes on your own. 181 00:11:11,288 --> 00:11:14,128 It could be, I want to start a business. It could be, I want to 182 00:11:14,144 --> 00:11:17,776 get in shape. Whatever I need to just book a call with them. I trust 183 00:11:17,808 --> 00:11:21,544 them. I know them. I feel comfortable with them. Right. That 184 00:11:21,592 --> 00:11:25,416 basis of trust is there and they're willing to have that conversation about 185 00:11:25,448 --> 00:11:29,170 giving you money to have your services, or they're 186 00:11:29,210 --> 00:11:33,026 not your client at all, but they feel so connected to you that they 187 00:11:33,058 --> 00:11:36,730 actually jump over the fourth point, which is client, and go to the fifth 188 00:11:36,770 --> 00:11:38,430 point, which is Superfan. 189 00:11:41,890 --> 00:11:45,674 And superfans are people who know you, trust you, like you understand 190 00:11:45,802 --> 00:11:49,546 exactly what you do. They show up to your webinars, even if 191 00:11:49,578 --> 00:11:53,322 they're not your ideal clients. They comment on your content even if the 192 00:11:53,346 --> 00:11:57,160 content's not relevant. Them, because they want to promote your 193 00:11:57,200 --> 00:12:00,888 work, because they believe in what you do. They believe in the help 194 00:12:00,944 --> 00:12:04,560 that you offer. And these become some of 195 00:12:04,600 --> 00:12:07,808 your best referrers. Squirrel. Which that word 196 00:12:07,864 --> 00:12:11,640 referrers reminds me of that one episode of 30 Rock where 197 00:12:11,720 --> 00:12:15,480 Jenna Maroney is in that movie the rural juror, and no one can pronounce 198 00:12:15,520 --> 00:12:19,328 it. The rural juror. Yeah, that was a great show. Anyway, back 199 00:12:19,344 --> 00:12:22,564 to the point, squirrel. Either way, you're either getting a client or you're getting people 200 00:12:22,612 --> 00:12:26,172 who want to refer to you, which is incredible. And the 201 00:12:26,236 --> 00:12:30,052 beauty of this, for those of us with ADHD is we tend to 202 00:12:30,076 --> 00:12:33,828 have a lot of weird interests, and we tend to change interests a lot. 203 00:12:33,844 --> 00:12:37,120 So we always have something new and novel, generally, to talk about. 204 00:12:37,420 --> 00:12:41,172 And I know there's, like, this fear because we get made 205 00:12:41,196 --> 00:12:44,108 fun of for it. We have weird interests, and, of course, like, our friends make 206 00:12:44,124 --> 00:12:47,628 fun of us for this because we're constantly jumping from one thing to the 207 00:12:47,644 --> 00:12:51,400 other, and it seems, like, really scattered to them, especially if they 208 00:12:51,440 --> 00:12:54,816 don't have ADHD, because people who aren't 209 00:12:54,848 --> 00:12:58,568 neurodiverse tend to just kind of have a couple interests, and we tend to 210 00:12:58,584 --> 00:13:01,168 overthink this with our marketing because we're like, okay, well, I have to have content 211 00:13:01,224 --> 00:13:04,928 pillars, and I have to share very specific things about my life, and it has 212 00:13:04,944 --> 00:13:08,312 to be part of my quote unquote brand. And no, it 213 00:13:08,336 --> 00:13:11,768 doesn't. It doesn't have to be this, like, perfectly formulated 214 00:13:11,824 --> 00:13:14,870 brand image. It has to be you. 215 00:13:15,410 --> 00:13:19,218 One of the best compliments you will ever get on 216 00:13:19,234 --> 00:13:22,962 a sales call with someone that you've never spoken to before who has discovered 217 00:13:22,986 --> 00:13:26,826 you through social media is they'll show up to the call, they'll 218 00:13:26,858 --> 00:13:30,690 talk to you for a few minutes and say, oh, my God, you are 219 00:13:30,770 --> 00:13:34,498 exactly how you show up online. You are the exact 220 00:13:34,594 --> 00:13:38,018 person whose content I've been reading. You 221 00:13:38,074 --> 00:13:41,818 sound the way you write, you sound the way you summarize stuff 222 00:13:41,874 --> 00:13:45,452 on Instagram. Instagram or TikTok or wherever you're showing up. And 223 00:13:45,516 --> 00:13:48,760 it's that click of it wasn't an act. 224 00:13:49,100 --> 00:13:52,436 That nail in the coffin of, this is the person that I'm going to trust 225 00:13:52,468 --> 00:13:56,148 with my money and with my future. But here's the thing. 226 00:13:56,324 --> 00:13:59,908 Trust is two ways. Ooh, what am I going to say next? Well, you'll have 227 00:13:59,924 --> 00:14:03,292 to keep listening to find out. But first, squirrel, squirrel, squirrel, 228 00:14:03,356 --> 00:14:04,120 squirrel. 229 00:14:09,010 --> 00:14:12,738 This is really scary. To go and be ourselves, our genuine selves 230 00:14:12,794 --> 00:14:15,750 on social media. We have to trust 231 00:14:16,530 --> 00:14:20,346 that we're going to find the right people out there. We have to 232 00:14:20,378 --> 00:14:23,178 trust that there are going to be people who are going to resonate with us. 233 00:14:23,354 --> 00:14:26,626 We have to trust them enough to accept us as we 234 00:14:26,658 --> 00:14:30,394 are. Often people shy away from this. There are a few ways 235 00:14:30,442 --> 00:14:34,230 people shield themselves from having to trust their audience. 236 00:14:34,620 --> 00:14:38,412 One is they become the teacher. They spend a ton of time 237 00:14:38,516 --> 00:14:42,268 giving away their knowledge for free and shoving 238 00:14:42,364 --> 00:14:46,132 infographics at people and creating all of these slides 239 00:14:46,236 --> 00:14:49,988 on canva and carousels and all that jazz, and 240 00:14:50,044 --> 00:14:53,604 they just shove knowledge in people's faces. And sure, yeah, 241 00:14:53,692 --> 00:14:56,972 that proves that you know some stuff, but there are a lot of people who 242 00:14:56,996 --> 00:15:00,716 know stuff. Doesn't necessarily mean that I trust them enough with my money. And also, 243 00:15:00,748 --> 00:15:03,028 if you're teaching me how to do the thing on my own, why do I 244 00:15:03,044 --> 00:15:06,758 need to hire you? You've just given me everything I need to be powerful on 245 00:15:06,774 --> 00:15:10,446 my own. Right. Even if it's just the surface knowledge, 246 00:15:10,478 --> 00:15:13,758 which normally it is, it's not actually gonna help anyone, but it gives them enough 247 00:15:13,814 --> 00:15:16,878 confidence to think that they can go and do it on their own, and then 248 00:15:16,894 --> 00:15:20,638 they just get themselves into trouble. A recent client was creating kind 249 00:15:20,654 --> 00:15:24,326 of a Persona on LinkedIn, in particular, a Persona of someone who is, like, 250 00:15:24,398 --> 00:15:27,966 way grouchier than he actually is. Wonder who I'm talking about, 251 00:15:28,078 --> 00:15:31,702 Neil. Hmm, I wonder. And of course, I just want to 252 00:15:31,726 --> 00:15:35,476 name. I don't divulge information from my client sessions. Neil has 253 00:15:35,548 --> 00:15:39,204 volunteered for this to be featured on this podcast. I do 254 00:15:39,252 --> 00:15:42,724 honor confidentiality with my clients, unless they don't want me to. 255 00:15:42,892 --> 00:15:46,436 And of course, like, you know, we see, we see actors doing this, we see 256 00:15:46,468 --> 00:15:50,124 personalities doing this. We see a lot of public figures doing 257 00:15:50,172 --> 00:15:54,012 this, right? And of course they are. There's. There's 258 00:15:54,076 --> 00:15:57,596 protection in that. But as small business owners, we don't 259 00:15:57,628 --> 00:16:01,012 necessarily have to do. They go to the same lengths to protect our privacy as 260 00:16:01,036 --> 00:16:04,700 Taylor Swift does. We, we're also not in an industry 261 00:16:04,780 --> 00:16:08,252 where we have to, like, put on, like, a particular Persona, like the 262 00:16:08,316 --> 00:16:12,092 WWE. You know, a lot of those wrestler guys, like, 263 00:16:12,156 --> 00:16:15,764 they're not going around being the villain or being Mister 264 00:16:15,812 --> 00:16:18,600 America or whatever. I don't really watch wrestling, if you can tell. 265 00:16:20,660 --> 00:16:23,942 As business owners, we get to just be human beings. We do not need to 266 00:16:23,996 --> 00:16:27,522 have a Persona. One of the things about starting a business is learning, you know, 267 00:16:27,546 --> 00:16:31,066 you have to learn how to sell your services. And it feels so icky, right? 268 00:16:31,098 --> 00:16:34,298 Because we've all been in those buying situations where we're working with a 269 00:16:34,314 --> 00:16:38,074 salesperson who we do not trust, they have not given 270 00:16:38,122 --> 00:16:41,738 us any reason to trust them. They're using every 271 00:16:41,794 --> 00:16:45,138 single pushy, manipulative tactic in the book, 272 00:16:45,314 --> 00:16:48,562 and we just feel super grossed out by 273 00:16:48,586 --> 00:16:52,100 them. Right. And oftentimes we don't buy from 274 00:16:52,140 --> 00:16:55,868 them. We. We peace out sometimes. Like, we're in a situation where we can't. 275 00:16:55,924 --> 00:16:59,012 We can't peace out. Like they have something that we genuinely need and we just 276 00:16:59,036 --> 00:17:02,760 have to deal with it. But I can personally think back to 277 00:17:03,340 --> 00:17:07,172 several purchases I made and investments I made in the beginning 278 00:17:07,196 --> 00:17:10,660 of my business with people who I had red 279 00:17:10,700 --> 00:17:14,332 flags from the very beginning that I didn't trust them and I 280 00:17:14,356 --> 00:17:18,034 overlooked them and I regretted it, like, literally 281 00:17:18,122 --> 00:17:21,938 had this whole arc in my head and 282 00:17:21,954 --> 00:17:25,666 then went off on that one little tangent and I lost it. Those of 283 00:17:25,698 --> 00:17:29,298 us with ADHD, one of the most magical 284 00:17:29,354 --> 00:17:33,018 situations we can set up for ourself is where we're surrounded by people 285 00:17:33,074 --> 00:17:36,690 who get us, people who get our weird sense of humor, who have 286 00:17:36,730 --> 00:17:39,430 some similar interests, who have the same values. 287 00:17:41,380 --> 00:17:44,540 We launch ourselves into, like, 288 00:17:44,620 --> 00:17:48,068 the stratosphere of our best selves, of our favorite 289 00:17:48,124 --> 00:17:51,756 selves. We become so creative. We have 290 00:17:51,788 --> 00:17:55,548 clients where we're not worried if we're good enough for them. We 291 00:17:55,564 --> 00:17:59,380 can take chances that oftentimes work out when 292 00:17:59,500 --> 00:18:02,520 you focus on building trust with your audience, 293 00:18:03,020 --> 00:18:06,560 showing them enough of yourself that 294 00:18:06,920 --> 00:18:10,624 they can think, oh, man, I really want to hang out with this person. And 295 00:18:10,712 --> 00:18:13,408 actually, I want to do more than just hang out with this person. I want 296 00:18:13,424 --> 00:18:17,260 to invest in working with this person. You're not just getting business. 297 00:18:18,120 --> 00:18:21,744 You are attracting your tribe. You're attracting 298 00:18:21,912 --> 00:18:25,616 the group of people who will not just 299 00:18:25,648 --> 00:18:29,272 make you feel good about who you are, but will become that 300 00:18:29,336 --> 00:18:32,986 rising tide that lifts all boats. This is one of the reasons 301 00:18:33,018 --> 00:18:36,098 why, you know, when I have clients who come to me and they're like, I'm 302 00:18:36,234 --> 00:18:39,786 a witch and also I want to do corporate coaching, so I know I need 303 00:18:39,818 --> 00:18:43,314 to drop the witchy stuff completely, forget it, hide 304 00:18:43,362 --> 00:18:46,138 it, like, not bring it up at all. And I just need to go, like, 305 00:18:46,194 --> 00:18:49,706 really hard with the corporate stuff, I'm like, no, 306 00:18:49,858 --> 00:18:53,682 absolutely not. Absolutely not. Because here's the thing about 307 00:18:53,706 --> 00:18:57,474 people. People can sense when you're hiding something. People 308 00:18:57,522 --> 00:19:01,290 can sense when you're not showing up the way you actually 309 00:19:01,370 --> 00:19:05,066 are, when you're putting on a front. They may not be able 310 00:19:05,098 --> 00:19:08,578 to know exactly what it is you're hiding or, like, where the disconnect 311 00:19:08,634 --> 00:19:12,010 is, but, you know, when you're talking to someone when they're being 312 00:19:12,050 --> 00:19:15,682 fake, you know that feeling? There's like, this, like, creepy, 313 00:19:15,706 --> 00:19:18,658 crawly feeling under your skin? You're just like, I gotta get away from this person. 314 00:19:18,714 --> 00:19:22,538 It's not real. You think you're helping your business by hiding the thing 315 00:19:22,554 --> 00:19:25,770 that you think makes you weird and not hireable. 316 00:19:26,230 --> 00:19:29,974 By hiding it, you're making yourself actually weirder and 317 00:19:30,022 --> 00:19:33,798 less comfortable to be around and less trustworthy. And not only 318 00:19:33,854 --> 00:19:37,646 that, you're not giving the people who actually love the witchy 319 00:19:37,678 --> 00:19:41,438 side of you. You're not giving them access to you. They're 320 00:19:41,494 --> 00:19:45,262 out there thinking all these corporate executive coaches like, eh, they just 321 00:19:45,286 --> 00:19:49,006 don't feel like the right fit for me, for who I am, versus if 322 00:19:49,038 --> 00:19:52,792 you trust them enough to come out of the 323 00:19:52,816 --> 00:19:56,456 broom closet or whatever it is that you call that and be yourself and 324 00:19:56,488 --> 00:20:00,272 let them be themselves with you, you'd be able to 325 00:20:00,296 --> 00:20:04,128 do some really incredible work together. And again, we don't have 326 00:20:04,144 --> 00:20:07,420 a marketing problem. We have a memorability problem. 327 00:20:07,920 --> 00:20:11,328 If you're an overworked, really stressed out, 328 00:20:11,384 --> 00:20:14,552 overwhelmed HR rep who has to find an executive 329 00:20:14,656 --> 00:20:18,040 coach to do some kind of lunch and learn workshop, 330 00:20:18,380 --> 00:20:22,204 you're gonna go through the stack of resumes that are all the same 331 00:20:22,292 --> 00:20:25,836 generic leadership development, executive coach 332 00:20:25,908 --> 00:20:29,708 language around synergy and all the other buzzwords. Are 333 00:20:29,724 --> 00:20:32,980 you gonna think, oh, my God, that funny person on 334 00:20:33,020 --> 00:20:36,636 LinkedIn or on Instagram who talks 335 00:20:36,668 --> 00:20:40,460 about clearing energy and all this stuff like that would be really 336 00:20:40,540 --> 00:20:44,372 interesting to bring into the office? That would be entertaining, at least. And I know 337 00:20:44,396 --> 00:20:48,028 there are a few people who'd really connect with it. The ways you've had to 338 00:20:48,044 --> 00:20:51,676 dilute yourself to be able to fit into, like, a corporate 339 00:20:51,788 --> 00:20:55,396 environment and be acceptable, and that's made you have an 340 00:20:55,428 --> 00:20:58,988 easier time matriculating into school and workplaces and social 341 00:20:59,044 --> 00:21:02,716 events, that's not gonna serve you in running a business. You 342 00:21:02,748 --> 00:21:06,490 blanding yourself out blends your brand out 343 00:21:06,620 --> 00:21:10,462 as well. It makes you harder to remember. And if you're harder to 344 00:21:10,486 --> 00:21:13,438 remember, you're harder to hire. And there are enough 345 00:21:13,534 --> 00:21:17,342 robots on social media right now sharing 346 00:21:17,406 --> 00:21:20,702 generic information about whatever it is that you do 347 00:21:20,886 --> 00:21:24,486 right. I don't want to be friends with a robot. I don't want to become 348 00:21:24,518 --> 00:21:28,262 the client of a robot. I don't want to refer other people to robots. 349 00:21:28,446 --> 00:21:31,886 I want to be friends with a person, and I want to work with people 350 00:21:31,918 --> 00:21:35,762 I like, and I want to refer to people I like. And I don't 351 00:21:35,786 --> 00:21:39,026 care how weird your interests are. There are people out 352 00:21:39,058 --> 00:21:42,682 there who will like you for it. So go and be 353 00:21:42,746 --> 00:21:46,510 your glorious, weird, interesting 354 00:21:46,850 --> 00:21:50,682 hopping all over the place ADHD self. It will get you 355 00:21:50,706 --> 00:21:54,450 clients and it will build the trust that you need for those 356 00:21:54,490 --> 00:21:57,310 clients to stick around and actually become your tribe. 357 00:22:00,530 --> 00:22:02,826 Honestly, like, if someone came up to me and they're like, I have a van 358 00:22:02,858 --> 00:22:05,450 full of puppies, would you like to come see her? I'd be like, I love 359 00:22:05,490 --> 00:22:09,186 puppies. Yes, absolutely. And then that's 360 00:22:09,218 --> 00:22:12,978 how I would disappear. So if I ever disappear from 361 00:22:12,994 --> 00:22:16,810 the world, just know that that's probably what happened. That or I saw a bobcat 362 00:22:16,850 --> 00:22:20,354 and I was like, kitty, kitty, kitty, come here, be my friend. And then it 363 00:22:20,362 --> 00:22:24,066 mauled me to death. Something I need to work on is to increase that 364 00:22:24,098 --> 00:22:26,350 fear of wild animals. I just don't have it. 365 00:22:27,450 --> 00:22:29,810 Squirrel, squirrel, squirrel, squirrel.