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Jill Hart-The Coach's Alchemist: From digging ditches to building an empire, discover how you can design a life you love, no degree required. In this episode, you'll learn practical ways to set goals, create multiple income streams, and turn hard work into lasting success.

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Jill Hart-The Coach's Alchemist: No matter where you're starting from.

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Jill Hart-The Coach's Alchemist: Hi, and welcome to the UWorld Order Showcase Podcast, where we feature life, health, transformational coaches and spiritual entrepreneurs stepping up to be the change they seek in the world. I'm your host, Jill Hart, the Coach's Alchemist, on a mission to help coaches and entrepreneurs amplify their voice, monetize their mission, and get visible, leveraging podcasts and Substack.

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Jill Hart-The Coach's Alchemist: Today, we are chatting with Ken Rusk. Ken spent his younger years digging ditches and working construction.

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Jill Hart-The Coach's Alchemist: He never went to college. Instead, he made a plan, stayed committed for 30 years, and built multiple thriving businesses. Today, he's a successful entrepreneur and dedicated mentor who has coached hundreds of young people on short, mid-, and long-term goal setting, life visualization, career paths, and financial planning. He's deeply passionate about helping people achieve their dreams, regardless of their educational background.

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Jill Hart-The Coach's Alchemist: or past, and is living proof that anyone can create the life they want with clarity, courage, and a plan. He's also the author of Blue Collar Cash. Welcome to the show, Ken. It's great to have you with us.

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Ken Rusk: Thanks, Joel, thanks for having me, I really appreciate it.

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Jill Hart-The Coach's Alchemist: This is gonna be a great conversation. I'm very passionate about Where you're going with

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Jill Hart-The Coach's Alchemist: With what you're doing, but let me ask you the big question first, and that's, what's the most significant thing, in your opinion, as individuals we can do to make an impact on how the world is going?

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Ken Rusk: Well, I think for me specifically, it was kind of an organic realization that if I've been given

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Ken Rusk: this experience, and I was gonna say given a gift, but I think the gift comes from experience.

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Ken Rusk: If I've been given this, and I'm a young entrepreneur, I used to be a young entrepreneur.

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Ken Rusk: But what I'm saying is, I think it's incumbent upon all of us now to turn around and to shorten the learning curve of those entrepreneurs that are coming up behind us. And honestly, that's what I love to do. Whether it's someone who is an intrapreneur within my organization, or an entrepreneur that's outside that asks me for advice.

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Ken Rusk: I just really think it's… it's almost our duty to turn around and say, well, this is how I've learned things. Maybe you can use this advice to savor some headaches along the way. So, to me, that's the stamp you leave on the world, is how you made somebody else better.

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Jill Hart-The Coach's Alchemist: I love it. I love it, and it's so important, and you're…

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Jill Hart-The Coach's Alchemist: you're really about the idea that it doesn't take a college degree in order to be successful in the world. And I would argue that a college degree often hinders people more than it really helps them leave their mark in the world.

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Ken Rusk: Yeah, I think there's two different types of college degrees, and this is what I've always talked about. I'm really not anti-college in the sense that if you're going to be a doctor and you want to operate on my shoulders so I can get back out on the golf course.

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Ken Rusk: I want you to know everything there is to know about a knife before you come at me with it. I mean, that's just common sense. But I think there are job-specific

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Ken Rusk: college degrees where, like that. You go to med school, you want to be a surgeon, you come out, you're a surgeon. You want to, be a teacher, you learn how to be a teacher, you come out, you're a teacher. And you can go on and on. Architecture, engineering, these are job-specific careers, and

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Ken Rusk: And I think, yeah, if you want to pursue one of those, and you know

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Ken Rusk: that there is a supply and or demand waiting for you at the other end of that education. Fine, do it.

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Ken Rusk: But, the non-specific ones, where you're just spending 4 years playing beer pong and avoiding becoming an adult, I think those are the ones that are problematic, because

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Ken Rusk: Colleges will take your money. Let's not be, you know, vague about that. And they're in the business to take your money. They are not in the business to care about what happens to you.

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Ken Rusk: after they've taken your money. I mean, if they had a stake in your future career, things would be way different, but they don't, and so they don't.

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Ken Rusk: And for me, it's just about being very careful that you don't go out and all of a sudden, you're a hundred grand in debt, and you can't even use the Eastern European language translation degree that you got, because you thought it was cool at the time. No, you have to be very cognizant of what the world needs.

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Ken Rusk: And what you give it, less you become a very, you know.

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Ken Rusk: Highly in-debt person with not a whole lot of prospects.

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Jill Hart-The Coach's Alchemist: I… yes. And there's ways to get degrees that you don't have to pay for them, and you don't have to ask your parents for handouts either.

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Jill Hart-The Coach's Alchemist: 5 children, and I told all of them.

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Jill Hart-The Coach's Alchemist: I'm not paying for college for you. If you feel that that's what you want to do, go for it. Of the five.

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Jill Hart-The Coach's Alchemist: One actually went to college, but the Army paid for her degree.

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Jill Hart-The Coach's Alchemist: she joined the Army, and she used the GI Bill, so she paid for it. The other four… one's still young and figuring it out.

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Jill Hart-The Coach's Alchemist: one will… one is one hour away from getting his degree, but he refuses to get it because he doesn't want to work inside. He's one of the top electricians in San Diego, elevator electricians.

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Jill Hart-The Coach's Alchemist: The other, … Dug ditches. He laid pipe.

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Jill Hart-The Coach's Alchemist: And the younger three started when they were 16, 15 and 16, working. It was just like, they got out of high school, they graduated from high school at 16, and they got jobs.

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Jill Hart-The Coach's Alchemist: And the other one works in a… in a steel mill. And that steel mill, when he gets ready to get a degree, they will pay for it.

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Jill Hart-The Coach's Alchemist: So, it's… And they're all doing really well!

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Ken Rusk: Well, you know, it's interesting that you say that, because…

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Ken Rusk: I say this, I've been on 300, and I think your number 318 podcast in the past couple years, and when I say this, people look at me a little sideways until they get it, and it's funny because

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Ken Rusk: the more you live your life, the more you realize that the life part is what's important. How you live your life is what's important, not necessarily how you got there. And I know people say, well, you know, I really love my career, fine.

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Ken Rusk: If you love your career, then go for it. What I'm saying is, I don't necessarily care so much what you do for a living as I care what you do with what you do for a living.

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Ken Rusk: In other words, if what you're doing sets you up to live the life that you see for yourself.

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Ken Rusk: And you're not just waiting for someone to say, hey, Ken, this is how you should live now, okay? You have this much money, or you have this much saved, or you have this much… you're this old in age, this is how you're supposed… No, you and only you know exactly what your perfectly designed life could be. You know what your favorite color is, your favorite vacation is, your favorite…

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Ken Rusk: Whatever, drink, food, car, house, whatever.

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Ken Rusk: Pets, hobbies, sports, the way you treat your body.

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Ken Rusk: All those things are things that are innately you, and nobody else knows these things. So why are we relying on society to tell us how to live?

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Ken Rusk: And why are we living these reactive lives where we just kind of plot along, and then if we get lucky, our life is good? No, that's exactly the opposite. I think you should react to the cold, and you go outside and put a jacket on, fine. But everything else in your life should be proactive.

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Ken Rusk: What do I want this puzzle, or this picture that is my life, what do I want it to look like? Because no one can tell me that but me.

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Ken Rusk: Society tries to do that, your teachers, your parents, your guidance counselors, whoever, that, well, you should live this way. Well, not necessarily. You should live the way you want to live, and everyone has their own vision or version of that. And that's why I say I would rather have you start with what that looks like first, and then pick one of the thousand different careers there are to get you to that place, because living well is truly

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Ken Rusk: As a 60-year-old person, living well is truly the goal.

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Jill Hart-The Coach's Alchemist: Yes, and it's not like you have to…

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Jill Hart-The Coach's Alchemist: Pick one thing, and that's the only thing you can do.

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Jill Hart-The Coach's Alchemist: You know, it's okay to… to… Take lateral moves, and…

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Jill Hart-The Coach's Alchemist: turn around altogether. You can reinvent yourself.

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Ken Rusk: As long as the… this is what I love about what you just said. So, the more you visualize what you want your life to look like, the more aware you become.

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Jill Hart-The Coach's Alchemist: Because you recognize.

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Ken Rusk: That it's going to take a certain level of investment to get to that lifestyle.

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Ken Rusk: Whatever level that is.

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Ken Rusk: So now, what happens is, you have this whole other side of your brain that people like Elon Musk and Bill Gates and Steven Jobs, they use all the time, which is this huge visual, what-if, imagination, hope, dream, and wish kind of side of their brain.

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Ken Rusk: That is proactive, that we're trained not to use in our life.

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Ken Rusk: But you have this whole other force, almost like another human being standing next to you, that is saying, wow, you need to be aware of all the opportunities now that come before you so you can gain that vision.

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Ken Rusk: And that's what you just said. So what happened to me was, I'd be clipping along at this particular thing, knowing I was building the picture that I wanted my life to look like, and all of a sudden, I would see this opportunity come from the side.

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Ken Rusk: And I would say, wow, that can help me get to that place, and then I would take advantage of that. So I did kind of move back and forth within a framework.

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Ken Rusk: I stayed in my lane, but I moved around quite a bit, which is why I own 3 or 4 different companies. And, …

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Ken Rusk: That's really the fun part, because as I'm doing all this work, I'm seeing these puzzle pieces clicking into my bigger picture, and I see it now showing itself for what it is, which is my vision.

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Ken Rusk: And I think that's the most powerful thing, and we don't teach kids how to use it. We don't teach people how to use that side of their brain, and some people go their whole lives without ever proacting in some imaginary way. It's actually a shame.

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Jill Hart-The Coach's Alchemist: It is a shame. I can distinctly remember a teacher telling me to stop daydreaming. It's like, daydreams are the currency of life.

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Ken Rusk: Bedrock, yeah, absolutely.

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Jill Hart-The Coach's Alchemist: And… Yeah So…

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Jill Hart-The Coach's Alchemist: What would you recommend to maybe parents or kids that could be listening to this in terms of

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Jill Hart-The Coach's Alchemist: You're here now.

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Jill Hart-The Coach's Alchemist: Imagine yourself when you're 60.

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Jill Hart-The Coach's Alchemist: What do you want that life to look like?

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Ken Rusk: Well, you know, it's a simple thing, and it seems somewhat, …

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Ken Rusk: coloring book-ish, but that's okay. Because the last time you had a coloring book in your hand, you were probably 5 years old, and you were at your most creative point of your entire life, because you weren't saddled with

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Ken Rusk: you know, jobs and debt and schedules and families, and all that other kind of stuff. So, I simply do the same thing I do for all my people that are standing on the other side of that door right there, all 225 of them.

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Ken Rusk: I literally, I encourage them to get a giant piece of paper or poster board.

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Ken Rusk: I encourage them to get a good old-fashioned box of 64 Crayola crayons, right?

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Jill Hart-The Coach's Alchemist: With the sharpener in the back.

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Ken Rusk: With the sharpener on the back. And… and just start…

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Ken Rusk: Putting your thoughts or your visions

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Ken Rusk: On paper, what do you want to drive? How do you want to live? Is it a farmhouse in the country, a condo in the city, or a house in the suburbs? Is your sport hockey or golf, or is it jogging, or yoda, or yoga, whatever it might be, meditation, however.

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Ken Rusk: How are you taking care of your body? How do you see yourself health-wise?

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Ken Rusk: What is your spirituality like? I mean, what things can you give your mind to for peace? What kind of pet do you want? A dog or a cat? What color? What would you name it? How are your vacations laid out for you? Are you a mountain guy, or are you a beach gal, or are you a traveler, you know, European traveler? What are you?

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Ken Rusk: Lay all those things out on this big old board that is basically a puzzle. It's the puzzle box, okay?

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Ken Rusk: And continually colorize it, clarify it.

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Ken Rusk: You know, give it concise detail, and have this picture kind of show itself.

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Ken Rusk: Almost like those… I think they're called nanograms, where it's nothing but dots, and the more you stare at it, you see the pterodactyl come before your eyes, right? So, I tell people, build those… build those pictures, because…

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Ken Rusk: They did this study once, and they took 100 people, put it in a room. This is a Virginia Tech study. So cool.

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Ken Rusk: They said, if you have clear… colorful.

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Ken Rusk: goals. If you have these goals right now.

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Ken Rusk: Hold up your hand. Only 20 people did.

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Ken Rusk: They eliminated the 80 people, moved them into another room, they took the 20, and they said, okay, of the 20, how many of you have these things written down somewhere?

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Ken Rusk: And they said, 4 of them. So, okay, they dismissed the 16. Of the 4 left, how many of you, if I went to your house right now.

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Ken Rusk: Would you have these goals up on the wall?

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Ken Rusk: One person.

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Ken Rusk: So, they followed those people for the next 10 years. That one person earned 9 times more money than the rest of the people in that control group.

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Ken Rusk: Why? Because they had a drive that was… they were being pulled by the vision they had on the wall.

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Ken Rusk: And so, it's such a powerful thing, it's free, it requires little to no effort other than your imagination and some crayons.

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Ken Rusk: And a commitment to looking at this thing at least 2 or 3 times a day. Even if it's walking…

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Ken Rusk: Past your bedroom wall, and you happen to see it there.

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Ken Rusk: this is so powerful. There's actually a science behind the neural pathways that happen when you do this, and it almost certainly will get you to that place. So I tell people.

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Ken Rusk: Yourself and your kids, your family get together, build this thing.

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Ken Rusk: And then start breaking it down into little pieces and go after it one piece at a time, because it most assuredly will happen if you use that type of… that type of method.

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Jill Hart-The Coach's Alchemist: At this point in my life, looking back, I can say that I've done these exercises a lot over the years, and I did read about that study a long time ago, and started writing stuff down, and building vision boards, and they…

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Jill Hart-The Coach's Alchemist: I go back years later and reread some of the stuff, and it's like, oh, yeah, that was that.

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Jill Hart-The Coach's Alchemist: I… things like… I always wanted to live on a homestead. I wanted chickens and goats, and I had no idea about goats until I got them. I didn't even know they didn't have bottom teeth.

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Jill Hart-The Coach's Alchemist: I was slightly afraid of all the animals that I got in the beginning, but you just, like…

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Jill Hart-The Coach's Alchemist: Things that you… you write down, or you, create a vision board, and you look at, your brain just can't help but

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Jill Hart-The Coach's Alchemist: Draw it to you, it's like…

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Jill Hart-The Coach's Alchemist: telling the great consciousness, this is what I want my reality to look like.

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Ken Rusk: Well, it's… and that's where I was gonna go, because I know you're familiar with Tony Robbins, so I've spent a little bit of time with him and his son, Jarek.

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Ken Rusk: And, he explained it to me, because I said, Jerick, this has always worked for me. Is there something more than just the law of attraction that you hear about out there? And he said, yeah, there's an actual neuropathway science to it, where if you look at something.

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Ken Rusk: There's these neurons in your brain that will fire an electrical signal back and forth.

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Ken Rusk: And the more you stare at something, the more those signals, they intensify to the point where they build a solid bridge of thought.

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Ken Rusk: And once that bridge of thought is built.

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Ken Rusk: Your body kind of already thinks it owns this thing.

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Ken Rusk: And therefore, it involuntarily pursues that thing with things like awareness and opportunity and perseverity and, you know, resilience and all that kind of stuff.

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Ken Rusk: So… I say to myself, well, if we've only got 90 revolutions on this planet if we're lucky, right?

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Ken Rusk: Why wouldn't we want to use every mode that we had to create the best life we can?

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Ken Rusk: And so, not only is it something where, you know, you hear, well, that guy or that gal, she's just really focused. No, she's not just focused. She's literally employing the science in her brain that causes her to be successful at whatever she's chasing.

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Ken Rusk: And I think to myself, if we taught that when you were 6, 7, 8, 9, 10, 11, 12 years old.

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Ken Rusk: you could probably eliminate things like Social Security and welfare and all those other kinds of things, because people would be much more self-sufficient, right?

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Ken Rusk: …

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Ken Rusk: But being happy is a different level for everyone, and that's why I say it doesn't matter whether you want 15 cars, a McMansion, or a yacht, or you want to live a quiet life on a ranch, in a small ranch house on 20 acres in the mountains somewhere. You're happy as you're happy, my happy as mine.

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Ken Rusk: But we all have the ability to chase those things, and use the science behind it, and that's the coolest part of living.

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Jill Hart-The Coach's Alchemist: It is, and it's not even so much chasing as just…

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Jill Hart-The Coach's Alchemist: being aware that it's… it's chasing you. Correct. You draw it to you.

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Ken Rusk: You're drawn to it.

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Jill Hart-The Coach's Alchemist: Do all… doing all of these things that…

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Jill Hart-The Coach's Alchemist: They're not hard, they're simple… they're simple techniques, and they…

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Jill Hart-The Coach's Alchemist: The reason that the secret's so powerful and so popular is because, you know, when done correctly, and a lot of people just think that all you have to do is say these magic words and stuff's gonna happen, there's a little more to it than that.

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Ken Rusk: Sure. But not a lot.

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Jill Hart-The Coach's Alchemist: And you need to get some emotion involved in it. You need to feel it, because your brain doesn't know the difference between reality and imagination.

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Jill Hart-The Coach's Alchemist: And so, as long as you're giving it that… the same energy that you give something that already exists in your reality.

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Jill Hart-The Coach's Alchemist: It can't help but… materialize. It's just… that's just the way our… Our reality works!

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Ken Rusk: Yeah, and I think for me personally, I had to take …

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Ken Rusk: if goals, and turn them into when goals. And that's where I think most people fail, because they stop at hope, wish, and dream, and they never convert those three words.

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Ken Rusk: To an actual timed pathway.

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Ken Rusk: So, when I give speeches, I have people write down the words hope, bush, and dream, and then I have them scratch them off, because I don't want them in your vocabulary anymore.

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Ken Rusk: I really want you to replace those words with timed pathway, okay? I have a timed pathway to a European vacation where I can go golf in Scotland, versus I hope someday to golf in Scotland.

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Ken Rusk: And there's a jump there. There's a reality jump. Because, you know, every goal in the world is going to stay in hopeland, dreamland, or wish land if you don't have a mechanism, a designed mechanism.

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Ken Rusk: you know, a purposeful mechanism to get there. And I think that's where most people fail. So, for example, we have this giant black glass board in the hallway. It's 8 by 8 feet, and it's filled with timed pathways where people write with their little neon markers on this glass board.

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Ken Rusk: I'm gonna… this is what I want, it's gonna take me $50 a week for 2 years, I'm gonna start here, I'm gonna finish there, and then I'm gonna sign it and date it, and I'm off to the races. I've got the bookkeeper taking the money out of my paycheck, and it's going into my account where I can't touch it.

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Ken Rusk: That's the reality of making a hope, a wish, or a dream become actually something. Because if not, people will say, well, you know, Ken, I drew the board, and it didn't work for me. What didn't work…

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Ken Rusk: is the pathway.

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Ken Rusk: You had the thought, you had… you got halfway there, in other words. And so I encourage people, and I write about this in Blue Collar Cash extensively.

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Ken Rusk: I encourage people to say, okay, if I have this thing and I really want it, if I wake up thinking about it, or go to bed thinking about it, then I need to build a timed pathway, or else it's still going to remain up there.

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Ken Rusk: And, that's the difference between people who say they're gonna do something and the people who actually get it done.

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Jill Hart-The Coach's Alchemist: Yes.

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Jill Hart-The Coach's Alchemist: There's a million ways to bring in cash.

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Jill Hart-The Coach's Alchemist: to get… Whatever you want accomplished.

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Jill Hart-The Coach's Alchemist: One of them is just to go get a job.

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Jill Hart-The Coach's Alchemist: And not to be ashamed of getting that job. The job doesn't have to be a forever thing.

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Jill Hart-The Coach's Alchemist: But especially when you're young, you have a lot of energy and time. You should be doing the thing that covers your basic expenses for living.

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Jill Hart-The Coach's Alchemist: And you should be working on that thing that's the vehicle for the life that you really want to create.

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Jill Hart-The Coach's Alchemist: Do them both together.

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Ken Rusk: Well, yeah, and I think there's a… there's… that's a great point, because there's a….

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Jill Hart-The Coach's Alchemist: In my mind, there's a control factor.

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Ken Rusk: That… that we need to think about, and… and that is that

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Ken Rusk: If you can work at a job where you can control your income.

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Ken Rusk: That's big. There's hourly jobs, hourly rate jobs, and those are fine, but if you can work at a job where there's an hourly rate plus some way to control additional income there, that's what I would be searching for, because you definitely want to be able to say.

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Ken Rusk: the… The power of my… my… my dream board.

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Ken Rusk: is a direct connection to the power of my ability to create income to obtain that. And those should be on, like, at least a one-to-one basis, where you don't feel like, oh, I'm just punching a clock and I can never get to that level.

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Ken Rusk: Whereas, if you have this thing that you're after, …

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Ken Rusk: Even if you have to move it out a year or two, because you and I both know, Jill, that time flies. I mean, I've put Scotland vacations out 3 years before.

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Ken Rusk: And the anticipation of the next 3 years is even as much fun as going. But, …

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Ken Rusk: The power of being able to see that thing and then match it financially.

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Ken Rusk: even if you have to do it over time, is… it's just unbelievable. And again, if we're all so good at planning vacations, for example, we all know how to do that.

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Ken Rusk: And we're also good at anticipating those vacations, be it spring break, and it's, you know, gonna be in April, and that's 4 months from now, it's in December.

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Ken Rusk: Then we should be good at anticipating all the different aspects of our life, and this is the way to do it.

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Jill Hart-The Coach's Alchemist: Yeah.

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Jill Hart-The Coach's Alchemist: It's… there's there's the I want.

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Jill Hart-The Coach's Alchemist: part. It's just the recognition of how you think that you would like reality to exist for you, whether it's a vacation or it's everyday life.

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Jill Hart-The Coach's Alchemist: And then there's… The practical application of

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Jill Hart-The Coach's Alchemist: Of figuring out how it can happen.

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Jill Hart-The Coach's Alchemist: Sometimes the universe will surprise you, and it will just… happen.

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Jill Hart-The Coach's Alchemist: But it happens more often if you're, like, working… at least walking in that direction towards it.

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Ken Rusk: Yeah, I think the strength… the strength of what you're after

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Ken Rusk: is what determines what you just said. So, if you want something really, really, really bad.

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Jill Hart-The Coach's Alchemist: Okay.

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Ken Rusk: It's gonna come to you, and like you said, it could be considered, you know, the universe brought that to you, but I would bet you, deep down, there were actions that you took, awarenesses that you were aware of.

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Ken Rusk: opportunities that you took advantage of to make that universe point that in your direction. And, …

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Ken Rusk: again, I just… I really wish that people didn't have to learn this.

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Ken Rusk: the hard way in their late 30s, 40s, and 50s, that you do control what your life becomes, good or bad. Because, …

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Ken Rusk: you know, and that's what I do here. I try to teach all the people. We have a ditch digging business here, and that's what employs a lot of people here, and … it's so fun to see somebody go from…

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Ken Rusk: punching a clock for Friday to, wow, I'm designing the way my world's gonna work. It's a completely different human being, and it's what I enjoy doing the most.

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Jill Hart-The Coach's Alchemist: That's fantastic. Do you do it as groups? Is… is that how you… Well….

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Ken Rusk: Well, we… there's different divisions here. There's a… there's a labor division, there's a marketing division, there's an administrative division, and a sales division. So we do it in those types of groups.

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Ken Rusk: But, the coolest thing in the world is when someone new comes to our office, and they walk down the hallway, because we have these boards between the bathrooms, so hopefully people see them at least twice a day, but…

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Ken Rusk: They walk up to these boards and they start reading. Wow, she went to Europe to visit her cousin, this one bought a new car, this one put a deck on his house.

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Ken Rusk: You know, this one paid off an old nagging visa, this one got his driver's license back, this one… and you can see goals that are these time pathways that are accomplished on one board, and you see the live ones on another board.

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Ken Rusk: And you can't not want to be on that board. I mean, they instantly come up and they go, well, how do I get on that board? Well, it's real simple. Just come up with something that you have to have.

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Ken Rusk: And we'll, we'll help you get it figured out.

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Jill Hart-The Coach's Alchemist: So you… Are employing people? Is…

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Jill Hart-The Coach's Alchemist: I guess I'm… I'm a little confused. I know that you're not a coach coach in the traditional sense, so…

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Jill Hart-The Coach's Alchemist: how… how does this translate to the audience? If they're look… looking at you saying, oh, I love what he's saying, and I'd really like to know more, how… how does all that….

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Ken Rusk: Well, I run companies that employ 280 people, I think, all in total, and they're all over Ohio.

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Ken Rusk: And, …

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Ken Rusk: And even in Missouri. So, I put that method out to all of them, okay? In my speeches, I try to do the same thing. I speak to companies, and I give them live examples of people building vision boards right on stage.

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Ken Rusk: Okay, and they can't see them working on it until it's all done. And we only pick one subject, and whatever that might be, and we've had some powerful stories on stage. It's been… it's been crazy.

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Ken Rusk: But when it comes to, you know, how do you do this, I wrote the book Blue Collar Cash, and one of the things, Jill, that I wanted to make sure of was that

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Ken Rusk: If you read the book, your life would change.

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Ken Rusk: I didn't want this book to be just another… I think they call them shelf-help books, where they just sit on a shelf, and you go, oh, cool, I read it, but nothing happened. So I built this course around it called The Path.

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Ken Rusk: And, …

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Ken Rusk: It's a… it's an 8-session course, it's literally 45 minutes a session, but what it does is it walks you through the book and forces you to do the things that you and I have discussed so far today.

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Ken Rusk: Now, before anyone goes crazy, I'm not a sales… I don't need to sell anything. My life has been really good. The book was a bestseller. I don't know how that happened. Thank God for that. I'm very blessed and very grateful. This course, I think, is $179, and you get a free copy of the book with it.

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Ken Rusk: But I donate that money to first responders and, Gold Star families and that kind of thing, so…

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Ken Rusk: But I wanted to make sure that this course… I mean, it's guaranteed. If you take this course, and your life doesn't change, I'll give you your money back. It's just…

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Ken Rusk: It's that simple, and it's things that you should have been learning your whole life anyway. So none of this stuff is, like.

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Ken Rusk: Wow, it's penicillin. He invented penicillin in front of my eyes. It's not that. It's simple mechanisms and simple tasks that you would use.

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Ken Rusk: To start to look at your control over your own life.

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Ken Rusk: And you slowly, over 8 weeks, build the vision board.

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Ken Rusk: And that's the cool thing about it, because you slowly build this thing to where it shows up, which gives you a lot of time to think about what you want on it, and then, it shows you examples and how to get what you're… where you're going.

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Jill Hart-The Coach's Alchemist: Love it. And people can learn more about that on your website?

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Ken Rusk: Yeah, that's at Kenrusk.com. You'll see the book there, the course there, and then the speaking opportunities that we do as well.

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Jill Hart-The Coach's Alchemist: Awesome, awesome. Thank you so much for joining us today. It's been an amazing conversation.

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Ken Rusk: Thanks, Jill, I appreciate it, it was fun.

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Jill Hart-The Coach's Alchemist: To learn more about Ken, and to get his book, and learn more about his course, please visit at KenResk.com.

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Jill Hart-The Coach's Alchemist: And we'll be sure to put that link in the show notes below. Thank you for tuning in with us today. If you have a podcast or are interested in starting one, be sure to reach out to us at support at heartlifecoach.com. We love to help spiritual entrepreneurs and coaches amplify their voice and monetize their mission, and offer a variety of ways to do this, leveraging Substack.

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Jill Hart-The Coach's Alchemist: Join us for our next episode as we share what others are doing to raise the global frequency, and remember, change begins with you. You have all the power to change the world. Start today, and get visible.