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Speaker:Hi, everybody.
Speaker:Welcome again to another very special edition of in the weeds with Jimmy young,
Speaker:our regular podcast and interview show that we do on pro cannabis media and
Speaker:remember to like share and subscribe, not only to this podcast, but.
Speaker:All of the productions that pro cannabis media is so proud to bring
Speaker:the public, including our weekly.
Speaker:We talk news show, which by the way, now is getting thousands and thousands and
Speaker:thousands of views every week since Elena Pinto is now the anchor of that show.
Speaker:And I have become the executive producer and I'm comfortable with that.
Speaker:Uh, we are going to go to.
Speaker:Show me state of Missouri for this particular edition of, in the weeds.
Speaker:And we've got our Missouri correspondent from the Maven world, the business
Speaker:development director himself.
Speaker:His name is Brandon Jones.
Speaker:He's also our Missouri correspondent and we talked you Joan.
Speaker:Uh, we talked new.
Speaker:See, even though I screwed up, I am not gonna redo it.
Speaker:Brandon Jones, welcome to the show.
Speaker:How are you?
Speaker:I'm doing great, Jimmy.
Speaker:Thanks for having me.
Speaker:I appreciate it.
Speaker:Very excited.
Speaker:And more importantly, you're the reason why we're talking to our two guests
Speaker:today, because this is your hood.
Speaker:This is Missouri, and you are in the cannabis space.
Speaker:And, you know, we have a national inquiry, a very kind of curious audience
Speaker:and following, they always wanna know what's going on in different states.
Speaker:Now we broadcast or we live stream, or we record whatever we do here
Speaker:is in Massachusetts, which is my.
Speaker:State and where I've been for most of my career, that was a long time ago.
Speaker:Uh, back that started in 1977, do the math.
Speaker:I'm 65 years old.
Speaker:Okay.
Speaker:Folks.
Speaker:And I'm talking about weed now.
Speaker:This is where my career is.
Speaker:Uh, we're joined by two people from the illicit gardens, which according to the
Speaker:B D S a, which is the Cana advisors group out of Colorado, they are the number one.
Speaker:Brand in Missouri, David Craig, the VP of marketing and Christina
Speaker:Osorio, their creative director are joining us, uh, for both of you.
Speaker:First of all, congratulations on being number one, uh, that
Speaker:obviously had to do with your marketing and creative departments.
Speaker:Didn't it in part.
Speaker:Yes, but the whole team is really like extravagant.
Speaker:It, it truly is a collection of really experienced and talented people.
Speaker:There you go.
Speaker:And, uh, walk me through, uh, exactly what you guys do at illicit gardens.
Speaker:And what is the brand?
Speaker:Is it a flower?
Speaker:Is it a, uh, Tinture?
Speaker:Is it all of the above?
Speaker:Is it a, a dispensary?
Speaker:Walk me through this.
Speaker:Go ahead, David.
Speaker:You could do that.
Speaker:So, uh, The idea of illicit was born out of, uh, an idea that to highlight the
Speaker:hypocrisy, uh, in the criminal justice system about, uh, people incarcerated
Speaker:for marijuana related offenses mm-hmm , and as it becomes legal, as
Speaker:it becomes, you know, recreational, medical and different states.
Speaker:You still have this huge legacy of people who are stuck behind bars for
Speaker:people who are now getting to make a bunch of money off of it, having
Speaker:new careers, new opportunities.
Speaker:So we wanted to kind of really slam that in people's faces and
Speaker:kind of let people know that like, you know, while you're enjoying
Speaker:this, don't forget about the past.
Speaker:Um, and that led us to, uh, open one of the first cultivation
Speaker:facilities in the state.
Speaker:I think we were the first in Kansas city.
Speaker:Um, we have a cultivation license and a manufacturing license, and
Speaker:the products that we sell range from all your flower products.
Speaker:We sell three, like an eighth.
Speaker:We sell a quarter of popcorn buds.
Speaker:We sell a ton of different types of concentrates.
Speaker:Uh, live resin, concentrates, U pens, um, uh, What, what do you
Speaker:think of those disposable pens?
Speaker:By the way?
Speaker:I feel so guilty carrying them around, but they're so convenient.
Speaker:He actually just discontinued the pens because of our
Speaker:environmental concerns with, yeah.
Speaker:We'd like to stick with everything that's at least reusable, um, uh, several times.
Speaker:So that was, yeah.
Speaker:So.
Speaker:Okay, good.
Speaker:Good.
Speaker:I feel much better now because even though the guilt is ripping me up inside,
Speaker:uh, I know that eventually I believe the industry, which is very much, you
Speaker:know, conscious of the environment, uh, will, will change and how they
Speaker:distribute their products and stuff.
Speaker:Right.
Speaker:There's a lot of room for improvement.
Speaker:Um, uh, just to summarize, we do have like over 200 skews and, uh, in our facilities,
Speaker:we've actually taken a lot of efforts to re reduce our environmental impact.
Speaker:We do, uh, recycle, uh, Uh, water that's used in the cultivation process.
Speaker:Mm-hmm we take water from our dehumidification systems and our HVAC
Speaker:condensers, and we put that through our Fil, you know, obviously our high
Speaker:quality filtration system and we actually reclaim 2000 gallons of water a day.
Speaker:Wow.
Speaker:Oh, that's great.
Speaker:Yeah, I, I that's, that's super, um, now Brandon's back.
Speaker:Okay, good.
Speaker:Cause now I'm gonna put him on the spot.
Speaker:Brandon, walk us through what the laws.
Speaker:That exist in Missouri are right now for medical patients only because I know
Speaker:there's a movement in the legislature about bringing adult use to that state,
Speaker:but walk me through what, what it's like now to be a consumer of cannabis
Speaker:with a medical card in Missouri.
Speaker:Sure.
Speaker:So yeah, obviously just like most days you have to go see the doctor, go through
Speaker:a process, get approved, get your card.
Speaker:And then here in the state of Missouri for only a hundred dollars more.
Speaker:You can actually get your cultivation license, which
Speaker:allows you to grow six plants.
Speaker:So I have my cultivation license as well.
Speaker:So you can do that easily.
Speaker:And then the dispensaries are doing lots of things to actually
Speaker:bring prices down lately.
Speaker:Uh, they were at the very beginning, extremely high, but now definitely
Speaker:closed down and made it a lot easier to get a lot better quality products now.
Speaker:So, you know, it's a, it's a little bit of, of still, you know, trying to get
Speaker:the best products for the best price, but the market's taken off a lot better.
Speaker:So.
Speaker:What I'm reading here is a news item that I believe broke last week about
Speaker:the, uh, G O P led bill to legalize.
Speaker:I don't like to use the M word cannabis in Missouri heads to the
Speaker:house floor as key deadline approaches.
Speaker:So it's the cannabis freedom act and it got out of committee.
Speaker:And then it went to the legislative oversight committee
Speaker:and had passed both of those.
Speaker:And.
Speaker:Any idea, any updates on where that bill is right now?
Speaker:And are they still in session in Missouri?
Speaker:Brandon, I'll throw that at you.
Speaker:Sure.
Speaker:Yeah.
Speaker:So they're, they're still in session, but it's only a couple more, couple
Speaker:more days and it doesn't look likely that anything's gonna get on this time.
Speaker:It's gonna be out until November, most likely.
Speaker:And there are gonna be three different initiatives put on the ballot in
Speaker:November legal Mo 22 is the one that's getting the most, uh, publicity and
Speaker:has the most signatures, but there are a couple of more initiatives that.
Speaker:Trying to get placed on ballot in November as well.
Speaker:Okay.
Speaker:And, uh, and Christina, uh, tell me about cosmos to cannabis.
Speaker:So cosmic seed is illicit garden sister brand.
Speaker:Um, cosmic seed really embodies a more CEL cosmic aesthetic.
Speaker:Um, but basically we have.
Speaker:Um, pre-rolls, uh, one gram pre-rolls half gram pre-rolls and five packs.
Speaker:We call them BKS a little vacation from your day to day.
Speaker:Um, and then we also have our edible line of caramels and gummies with some
Speaker:new fun stuff coming up in the future.
Speaker:Just as long as we start low and go slow.
Speaker:Correct?
Speaker:Isn't that the mantra for the industry, right?
Speaker:we all have an edible story.
Speaker:I know.
Speaker:Speaking of stories, it says here that cosmic seed will feature stories of
Speaker:nationally recognized performing artists and athletes at the top of their game.
Speaker:Since I'm a sports guy.
Speaker:Um, uh, David, can you enlighten us a little bit about.
Speaker:Yeah.
Speaker:So the series is called, uh, cannabis from the cosmos and it was inspired by,
Speaker:uh, an article from Carl Sagan about how he used cannabis in his acade academic
Speaker:career and how, you know, there was a stigma about it and how it was sort
Speaker:of hush hus, but it played a big part in his, you know, creative develop.
Speaker:And we really kind of took that idea one step further.
Speaker:And it was like, how are other people in their professional life using it?
Speaker:And that led us to focus on a series of performers who are constantly
Speaker:training, constantly performing.
Speaker:And that is, um, uh, lost Vegas.
Speaker:Show performers, people who do, uh, uh, contortion, people
Speaker:who do, uh, break dancing.
Speaker:We have the Olympic break dance athlete.
Speaker:Who's actually part of this.
Speaker:And, uh, Christina, why don't you fill me in on the other individuals?
Speaker:So I get their names, right?
Speaker:We have, uh, a couple different yogis dancers, modern dancers
Speaker:AcroYoga um, stuff like that.
Speaker:And as David said, they perform day to day.
Speaker:They have to be on point.
Speaker:Every evening for their show, which means their training constantly, which
Speaker:means their bodies undergo the most stress out of any normal human, you know,
Speaker:so what we wanted to do is we wanted to see how it affected their life and
Speaker:then how they use cannabis in recovery.
Speaker:Um, stress management, emotional management, Rather than turning to like,
Speaker:you know, narcotics for pain management.
Speaker:Right.
Speaker:And, and, you know, it's funny.
Speaker:I was just reading, um, some comments to our, on our YouTube channel prop
Speaker:cannabis media, and, uh, a gentleman.
Speaker:I'm gonna assume it's in a gentleman.
Speaker:I was talking about his.
Speaker:Journey through the opioids and the morphine of the world.
Speaker:I don't even know if op morphine is an opioid.
Speaker:I'm just saying tons of pain, killer drugs, and how he's weaned himself
Speaker:or herself off that through cannabis.
Speaker:We hear these stories all the time now, but you don't hear them or
Speaker:see them in traditional media.
Speaker:Uh, David, you're a marketing guy.
Speaker:You know how challenging it is to market this product and, and, and
Speaker:counter all the stigma that's out there with the science and research,
Speaker:still very challenging for you as well.
Speaker:I'm.
Speaker:It requires thinking outside of the box on a hourly basis, uh, we constantly
Speaker:have to try to find new ways to get the message out about our products,
Speaker:what we're doing, what we stand for.
Speaker:And it's a challenge that anybody in the cannabis industry typically faces.
Speaker:So, um, yeah, we, we.
Speaker:Really have taken a strong digital approach.
Speaker:And we like to use AI to sort of create audiences and targeting, to
Speaker:kind of get out the message in the really specific ways that we can.
Speaker:Oh, that AI thing is not, they're not very friendly to the cannabis
Speaker:world on some of those social media platforms, you know, all about that.
Speaker:Am I right?
Speaker:Yeah.
Speaker:Correct.
Speaker:Um, we actually had our original Instagram account taken down, uh, was
Speaker:devastating cuz you know, a lot of work goes into building a following on social
Speaker:media, but yeah, it was taken down.
Speaker:Uh, there's really no rhyme or reason as to why your page might get taken down.
Speaker:But yeah, that's one of those things that you just, you just know, you
Speaker:could just lose it at any day.
Speaker:Right?
Speaker:There are hundreds of, of cannabis related companies, plant touching
Speaker:companies that have been had their, uh, accounts taken down.
Speaker:Yeah.
Speaker:So it's actually standard practice in the industry to have two or three like
Speaker:backup accounts already, ready to go in case you get targeted for whatever reason.
Speaker:Right?
Speaker:Well, that's what we, you know, that's why we use YouTube really.
Speaker:And truly, uh, just trying to figure out what might be the most friendly
Speaker:social media platform to share.
Speaker:Our content on, uh, Brandon, I had asked you to get a few questions, ready to go.
Speaker:Are you ready to rock on?
Speaker:Sure.
Speaker:Yeah, I got, definitely have a couple questions.
Speaker:Go ahead.
Speaker:So yeah, the first, you know, one of the things we did on weed talk
Speaker:news was talking about your guys' story with cannabis freedom, and that
Speaker:project that you guys have got going.
Speaker:Uh, a lot of the viewers don't really know if you could just give us a little bit
Speaker:of breakdown of that awesome project and how you gotta work with tech nine and the
Speaker:studio and how all that just came about.
Speaker:That's really exciting.
Speaker:A lot of people, obviously you're big fans of tech nine here in Kansas city and
Speaker:obviously what you guys are doing too.
Speaker:So that was pretty fun.
Speaker:So, um, the freedoms campaign was actually based around our entire
Speaker:illicit, um, mantra, everything about criminal justice reform.
Speaker:And as we worked through the processes and pre-production, um, the idea
Speaker:developed that we were gonna take, uh, ex prisoners from non-violent cannabis
Speaker:related charges who've recently been released and we're gonna dive into.
Speaker:What was it like, why did they get arrested?
Speaker:What was it like in prison during their term?
Speaker:And then now that they have been released, you know, how has it affected
Speaker:their life on a day to day basis?
Speaker:And you wouldn't believe how difficult it is for them to do the normal
Speaker:things that we take for granted.
Speaker:So.
Speaker:We, um, have a, a pretty close relationship with strange.
Speaker:And, um, we presented them on our idea and we needed a safe and
Speaker:welcoming environment to bring our POWs in and record their story from
Speaker:start to finish completely unedited.
Speaker:And so they, um, allowed us to use the recording space, um, the same
Speaker:room that tech does, his recordings.
Speaker:Um, so we were there for two days during.
Speaker:Like worst possible winter storm in February.
Speaker:Um, we coordinated all nine POWs to come in.
Speaker:Um, and, and it, and it was, it was truly eyeopening.
Speaker:I think I cried probably like 10 different times during those two days, listening
Speaker:to their stories and to, to just see how it not only affects them, but it affects.
Speaker:Taxpayers and how much they're paying to keep them in prisons for these, you know,
Speaker:nonviolent charges paired, you know, with somebody who's actually killed somebody,
Speaker:you know, like it, it, it was really.
Speaker:Troubling and eye opening, like I said, and, um, over the course of two days,
Speaker:we try to make them feel like VI IPS.
Speaker:We flew them in from all across the country.
Speaker:We had, uh, car transport for them, hotel, everything mm-hmm um, we brought
Speaker:'em in, we did special photo shoot with them for the entire campaign.
Speaker:Um, and then we, uh, had actual cash donations that we gave to them directly.
Speaker:So the campaign.
Speaker:Is gonna talk about each P O w over the course of four weeks, they each
Speaker:get their own four week feature.
Speaker:Right now we're working through Dante west, um, who actually just
Speaker:released his own cannabis brand west by Elit and, um, you know, so
Speaker:much heart and soul in that guy.
Speaker:Like he's.
Speaker:Truly magnificent, like just as a being, he got himself outta prison.
Speaker:Who's so Inspiral.
Speaker:And, um, so yeah, we're, we're gonna spend a month on each, um, individual.
Speaker:Our next coming up is, um, Evelyn Lu Chapelle, her cousin Natalia's
Speaker:afterwards, and then her, um, fiance, uh, Corine Coopers after that.
Speaker:And all three of their stories actually timed to each other.
Speaker:So it's fascinating.
Speaker:I I go ahead, Brandon, go ahead.
Speaker:Sorry.
Speaker:Yeah.
Speaker:I just leading a little bit about Dante's story, like doing his own appeal on
Speaker:a typewriter that took him two years because he didn't have access to the
Speaker:proper equipment just to get that done.
Speaker:Yeah.
Speaker:That was just, yeah.
Speaker:This hearing these stories are, are just heart wrenching.
Speaker:I'm very excited that you guys are doing this and fit raising
Speaker:money for them in the future.
Speaker:Not just this one time thing, you guys are, the campaign is ongoing, right.
Speaker:And they.
Speaker:Yeah.
Speaker:So it's, it's amazing.
Speaker:Yeah.
Speaker:If you have, do you have access to those stories?
Speaker:Uh, on tape video tape, some.
Speaker:Um, so we have their full audio clips.
Speaker:Each audio segment is found on our website.
Speaker:Okay.
Speaker:Um, and then we do have, um, like video segments that we've clipped out of like
Speaker:the most impactful moments of that.
Speaker:Um, but everything can be found on our site.
Speaker:Yeah.
Speaker:Yeah.
Speaker:I, I just, one of the, we did a promotion.
Speaker:I don't know, Dan's listening to me last year sometime.
Speaker:I mean, this whole COVID thing, it feels like dog years.
Speaker:You know what I mean?
Speaker:It's like, we're, we're running around in a circle.
Speaker:It doesn't seem like we've got anywhere, but, um, it was tell us your
Speaker:cannabis story, you know, come out of the cannabis closet and tell us
Speaker:your cannabis story and some of the.
Speaker:People who shared their stories were just like you're saying gut wrenching,
Speaker:incredible, uh, coming off the canvas, if you will, you know, uh, getting off
Speaker:the ledge, what, whatever they were.
Speaker:Um, they're, they're all about humanity and what.
Speaker:This plant can do to help their own personal humanity.
Speaker:And, but they're not being shared with the rest of the world.
Speaker:And it's one of the things that, you know, is always in the back
Speaker:of my mind as a creative producer of content, I wanna share as many
Speaker:of these stories as possible.
Speaker:And at some point we will partner with.
Speaker:Some group, whether it's, you know, the last personal project
Speaker:we all know is probably the most recognized program out there that
Speaker:a lot of people are working with.
Speaker:But I love the fact that you've got your own.
Speaker:Um, and you're involved with that immediately too.
Speaker:Um, go ahead, Brandon.
Speaker:I I'm gonna shut up.
Speaker:no, that's great.
Speaker:No, that's what I was saying.
Speaker:And yeah, that's another thing is like you're helping for housing and
Speaker:other things, like how is this, uh, money actually being accumulated
Speaker:that you guys are getting for them?
Speaker:So our initial donation to each P O w is directly from illicit gardens.
Speaker:And so that was cashed in hand.
Speaker:Um, and then for the future, moving forward, all donations go
Speaker:towards the last prisoners project.
Speaker:Right?
Speaker:Last friers project has been amazing to work with.
Speaker:Yep.
Speaker:Um, they work on reintegration efforts.
Speaker:Which goes towards housing deposits for a car, um, you know, the ability to get your
Speaker:driver's license, um, stuff like that.
Speaker:Um, and then they also, uh, put a lot of the funds towards advocating.
Speaker:Current pow, the prisoners that are in the criminal justice system now to, to pay
Speaker:for lawyer fees and doctor visits and you know, all the things that cost money that
Speaker:they don't have the ability to pay for.
Speaker:Yeah, I get it.
Speaker:So it was October, 2019 when last prisoner project announced on
Speaker:my show, uh, that they existed.
Speaker:Steve de Angelo came on, uh, with my co-host at the time,
Speaker:Kurt Dalton, and we had met.
Speaker:Jamaica in September and we just started talking.
Speaker:And then the next thing I know, I'm like, well, why don't you just come on
Speaker:and tell us about this new initiative?
Speaker:The fact that he's pretty much dedicating the rest of his life to
Speaker:getting every person who's in jail for a nonviolent cannabis offense
Speaker:out of jail and not just out of jail.
Speaker:But their records expunged.
Speaker:And also like you guys are doing creating workforce development
Speaker:programs to get these people that have been most impacted by the failed
Speaker:war on drugs, back into society.
Speaker:That to me is what this is all about.
Speaker:And another reason why this plant is on this earth.
Speaker:Um, I find it interesting at the federal level when, uh, Chuck
Speaker:Schumer, uh, announced his.
Speaker:Federal reform campaign that we're still waiting to actually
Speaker:see introduced in the Senate.
Speaker:Um, alongside Senator Corey Booker from New Jersey and Booker was adamant
Speaker:about making sure that everyone knew that this is a social equity impact.
Speaker:Bill, not just a banking bill.
Speaker:And there are so many elements to this plant now, uh, that are right
Speaker:in the middle of the political environment in Washington, DC.
Speaker:And at the state level, I'm amazed that we're talking about it as openly as
Speaker:we are on my program on pro cannabis media on other outlets that recognize
Speaker:the importance of this and want to document the end of prohibition in.
Speaker:Their state like Brandon is doing on a weekly basis on, on we talk news.
Speaker:Brandon, how, uh, rewarding has it been for you to be working with us?
Speaker:If you don't mind me asking you that?
Speaker:No, it's been amazing.
Speaker:And just having opportunities like this, where I get sit down and have a
Speaker:real conversation with people that are making change happen here, getting to
Speaker:host events, getting special access like this great patients out of time event.
Speaker:That's coming up here in June.
Speaker:It's a great educational event.
Speaker:That's coming up.
Speaker:I've already got access to be able to talk to people and they're willing
Speaker:to look forward and, you know, be able to share the information.
Speaker:When you talk about the morphine story.
Speaker:I mean, I didn't know if you actually knew that or not, but that's my story.
Speaker:I was in a car wreck where I had 150 stitches in my face.
Speaker:They put me on a morphine, drip, every eight minutes, the wreck within 1998,
Speaker:I still have glass that comes out of my nose that I have to use tweezers
Speaker:about every three to six months.
Speaker:And I was up to 28 Advil a day, starting to develop ulcers at 26.
Speaker:Until was just like, Hey, you should try this.
Speaker:I had been an athlete.
Speaker:I was told this is bad.
Speaker:You can't use it.
Speaker:We're testing for this we're testing for that.
Speaker:You can take as many of these pills as you want.
Speaker:And you won't get in trouble, but if you puff this twice, you
Speaker:could not perform and get, lose your scholarship and all of this.
Speaker:And so I had just ingrained in me that it was bad.
Speaker:My brother actually won the dare essay for the state of
Speaker:Kansas, if you can believe that.
Speaker:But, so that's just the kind of upgrading, you know, that I, I was brought up into.
Speaker:And so this is just given me a whole opportunity to share,
Speaker:share my story and be able to be around people that are like-minded
Speaker:and want to bring about change.
Speaker:And change the stigma of the people that are doing it.
Speaker:Yes, we're medicated, but we're educated and we know what we're talking about.
Speaker:So that's, that's what I, you just am really grateful for
Speaker:this opportunity, Jimmy, to be able to have spaces like this.
Speaker:So, yeah, that was a.
Speaker:Thank you.
Speaker:No problem that no.
Speaker:And, and, uh, David, when you hear all these stories and, and I'm guessing
Speaker:everybody on this, uh, call on this interview has heard these stories
Speaker:that cannabis has saved my life.
Speaker:Cannabis has changed my life as a company and a, and a, a
Speaker:vice president of marketing.
Speaker:Are you guys taking advantage of sharing those stories with
Speaker:the, uh, consumers you're going.
Speaker:I think sharing those is really how you get to make that connection.
Speaker:Cause as you said, everyone has their, uh, story of their first time.
Speaker:They used it.
Speaker:Story of how they maybe had too many edibles.
Speaker:They have stories also about, Hey, I know how this ruined my friend's life or Hey,
Speaker:this ruined my life or Hey, I've heard all these rumors and misinformation and it's
Speaker:by being able to kind of bring it to them.
Speaker:In an unfiltered way that this is what it AC this is what the
Speaker:war on crime actually looks like.
Speaker:This is how it affects you.
Speaker:This is how it affects these people.
Speaker:This is what the taxpayer cost is.
Speaker:This is how it suppresses the economy.
Speaker:These are the jobs that are lost, making that connection by sharing
Speaker:those real, real gritty stories that are, that are, that are true.
Speaker:That I, that has been, um, I think game changing for me in my position, but
Speaker:I hope also for all the people we've interacted with to get to experience it.
Speaker:And, and of course now we're getting more and more research and scientific
Speaker:knowledge about this plant that is supporting the overwhelming
Speaker:anecdotal evidence that's out there.
Speaker:Uh, Christina, I, I wanna bring you back in and, uh, ask you just
Speaker:a question about, you know, what's your own personal cannabis journey.
Speaker:If you wanna share that with us.
Speaker:Yeah.
Speaker:Um, I actually have a recent story now.
Speaker:I have been a cannabis user, um, since the age of 21.
Speaker:Um, I am much older than that now, so yeah, I'll let you guess.
Speaker:But, uh, just recently I actually, um, had a back injury in my L five S one.
Speaker:Muscle ruptured disc.
Speaker:I ruptured that disc too.
Speaker:Yeah.
Speaker:A lot, a lot, many more years ago though, than you.
Speaker:My, uh . I was immediately put on muscle relaxers and hydrocodine,
Speaker:and it was pretty much that was it.
Speaker:That was the solution that every doctor came to me with orthopedic
Speaker:surgeons at pretty much everybody.
Speaker:And, um, they.
Speaker:Very unhelpful it was, um, it was a, it was a sad kind of reality of, um, what
Speaker:we know about the human body and what, how, what we do to treat injury and pain.
Speaker:Right.
Speaker:And, um, so for seven days I experienced an increased.
Speaker:In like the addictive process to taking all of that medication.
Speaker:And it was on day seven.
Speaker:When I was looking at my watch, counting down the seconds from
Speaker:when I could take my next set of pills that I realized that this is.
Speaker:Bad.
Speaker:This is going in a really bad direction.
Speaker:So I, I, I transitioned into cannabis, um, primarily edibles.
Speaker:Um, I needed to target a specific area and that was within my body
Speaker:rather than a cerebral kind of effect.
Speaker:Um, C B, D a lot of C in, in addition to that.
Speaker:And, um, you know, it, it was in August of last year, so it's, what is it?
Speaker:May.
Speaker:Um, I'm finally getting feeling back in my toes.
Speaker:Um, I do yoga, uh, as much as I can.
Speaker:Um, I build strength in that area, a lot of, uh, like physical training
Speaker:and, and really it was cannabis that saved me from that addiction.
Speaker:I, I truly believe that.
Speaker:So we all know that Western medicine goes after the symptoms and Eastern
Speaker:medicine goes after the cause.
Speaker:And when you talk about Eastern medicine, you're usually talking
Speaker:about plants and herbs based.
Speaker:Products and cannabis is a very powerful one and has been used as we know
Speaker:medicinally for thousands of years.
Speaker:It just, now the people in charge are finally figuring out, wow, there
Speaker:must be something to this plant.
Speaker:So, uh, it is a, the movement itself has been.
Speaker:Uh, fascinating to be part of, uh, to cover, to share stories like yours.
Speaker:And, um, and, and Brandon's, I, you know, it's funny, I actually knew
Speaker:that about you, but I forgot that.
Speaker:So I really appreciate you sharing that again.
Speaker:Uh, and, and that morphine drip, when I had my ruptured S five wait, L five S one.
Speaker:I went into the emergency room, locked.
Speaker:I mean, Groucho marks.
Speaker:Are you familiar with who that is?
Speaker:He, he was always kind of walking around, you know, I could not
Speaker:stand up straight basically.
Speaker:So I had no choice to have surgery and 12 hours later, I was
Speaker:actually walking the halls of the Beth Israel hospital in Boston.
Speaker:And I was amazed.
Speaker:I was also loving that morphine drip before the surgery.
Speaker:Okay.
Speaker:I will admit it.
Speaker:It is the only thing that I have found that actually.
Speaker:It does kill the pain.
Speaker:Now it may take you along with it, but it definitely kills the pain.
Speaker:Right.
Speaker:Whereas cannabis, I think helps you manage your pain, uh, and,
Speaker:and deal with it and maintain that ability to, to function normally.
Speaker:Uh, at least that's how I found it.
Speaker:Uh, Brandon.
Speaker:Yeah.
Speaker:That's definitely what it did for me.
Speaker:Yeah.
Speaker:Like I said, the, the morphine obviously killed the pain and I was,
Speaker:like I said, in a really bad accident, so I was unconscious on impact.
Speaker:So yeah.
Speaker:I woke up to the.
Speaker:Just, you know, every eight minutes, like you're saying Christina, I was
Speaker:like, holy cow, eight minutes, click, click, click, click that button.
Speaker:Yeah, no, I, how come it's not going any faster.
Speaker:Right.
Speaker:I, I get it.
Speaker:I want, I want another hit.
Speaker:Yeah.
Speaker:It doesn't work like that.
Speaker:They right.
Speaker:You know?
Speaker:Oh, let's hope none of us have to go through that again.
Speaker:Okay.
Speaker:Cuz that is definitely not a fun experience for anybody.
Speaker:No matter what.
Speaker:Um, David, as a, as a marketing person in the cannabis space, in.
Speaker:Missouri, uh, you guys are only medical, but I'm guessing that there's
Speaker:so much information now that you've been able to get from your consumers,
Speaker:that you're starting to actually have built in research and stories.
Speaker:Do you share that with any of the advocates or lobbyists who
Speaker:are trying to get the adult use?
Speaker:Bill passed in the.
Speaker:Well, the good thing about the patient databases here is that,
Speaker:um, all of it is protected.
Speaker:We actually don't have access to anybody's personal, but you can opt, you can opt out
Speaker:of that too anonymously wrong, or, yeah.
Speaker:Right.
Speaker:Um, Do you mean like accessing like patient record?
Speaker:Like in other words, I, I have, I have opted, I've allowed the world to look
Speaker:at my use of and admit that I am, and I've waved that right in Massachusetts
Speaker:so that they can learn from my.
Speaker:Buying habits and, and, and all that sort of thing.
Speaker:Um, but I'm I'm, they don't have that in Missouri.
Speaker:They still live in the HIPAA world, protecting everything.
Speaker:They are still are in the HIPAA world.
Speaker:Everything is very protected.
Speaker:You can access it on the dispensary level.
Speaker:Like when somebody walks in and they wanna buy cuz they have an allotment, they have
Speaker:to stay within under a given time period.
Speaker:It's four ounces to start 10 ounces in two months in Massachusetts, just for the.
Speaker:That's a lot of weed guys.
Speaker:Okay.
Speaker:Yeah.
Speaker:That's a lot.
Speaker:Well, you can do an allotment increase.
Speaker:Um, you do basically you do another medical card processing
Speaker:and you get a lot increasement from four ounces to eight ounces.
Speaker:Um, we do see people doing that, but yeah.
Speaker:In terms of being able to access patient data, uh, in that fashion to
Speaker:share, yeah, it's all very restricted.
Speaker:So what we really have.
Speaker:Just demographic information from people who have visited our websites, people who
Speaker:have visited like our Google, my business pages, or like our location pages.
Speaker:Yeah.
Speaker:People who interact with us on social.
Speaker:Um, so it's not as rigorous in the sense that we are able to do like, uh, big
Speaker:data dumps, but we do have access to some information that gives us a general idea
Speaker:of who our, uh, who the patient base is.
Speaker:And we all know how restrictive marketing is, but when people come into.
Speaker:Dispensary and sign up for maybe a rewards program.
Speaker:Yeah.
Speaker:Or something like that.
Speaker:They've opted in to give you their information.
Speaker:Um, can, can I ask what the numbers are?
Speaker:Cuz I'm always concerned.
Speaker:I'm always wondering about this.
Speaker:You know, one dispensary might have a couple of thousand others might
Speaker:have hundreds, but it is the only marketing tool that you guys can
Speaker:actually push onto your consumers.
Speaker:Am I.
Speaker:Messaging information.
Speaker:Yes.
Speaker:Correct.
Speaker:So the opt-in gives you for this sort of services.
Speaker:You usually get a couple different things.
Speaker:Um, the one that we use is Alpine IQ.
Speaker:One of the biggest operators in the space, they are fantastic.
Speaker:They're they're, uh, their messaging capabilities.
Speaker:They're data analytics.
Speaker:Incredible.
Speaker:Uh, we, when you opt in, you're opting in for a text, an email, a
Speaker:browser push, or if you develop an app with them, you can push an, an app.
Speaker:App notification.
Speaker:So, uh, our system, uh, sorry, sorry.
Speaker:That's uh, so, uh,
Speaker:So our text messaging system, we run deals and specials, and that's one of the only
Speaker:ways that we can really promote and reach them right outside of the store with,
Speaker:you know, what specials we went offer.
Speaker:That that's the same thing here in Massachusetts.
Speaker:Yeah.
Speaker:Um, it, it, it, this is why it it's so crazy.
Speaker:I mean, every state is different.
Speaker:Every state has different laws.
Speaker:Every state has different, um, regulations and, you know, nor Lord knows, you
Speaker:know, this industry is one of the most regulated of all time as it, as it.
Speaker:Actually it gets started now we all know, or maybe we don't all
Speaker:know, but I was a parent once.
Speaker:Actually I'm still a parent.
Speaker:You're always a parent put parameters on your kids so that they have, you
Speaker:know, they know when not to go over that line and you wanna be as strict as
Speaker:possible in the beginning because you can always ease up as they get older.
Speaker:And I'm gonna hope that this may happen in years long after I'm gone.
Speaker:It'll ease.
Speaker:In that decade in two decades, because it's really here to stay.
Speaker:Um, I'll go right around the, the, uh, the room here and get everybody's feeling
Speaker:about what you think might happen in.
Speaker:Let's make it five years, cuz I don't think anything is imminent, uh, over the
Speaker:next few years under this administration, but let's just extend it to five years.
Speaker:Do you see.
Speaker:Becoming legal in the United States.
Speaker:Do you think it'll be decriminalized first?
Speaker:Um, and, um, Brandon, I'm gonna let, I'm gonna let you start on that.
Speaker:Go ahead.
Speaker:Well, yeah, yeah.
Speaker:I think decriminalization is definitely gonna become first before just
Speaker:federal legalization everywhere.
Speaker:And I think that you five years is still a little bit of a quick timeframe for that.
Speaker:I mean, like you said, it just obviously depends on who is next in, in
Speaker:control, but yeah, I think five years is still being a little bit hasty.
Speaker:I, I I'm hopeful.
Speaker:And I'm really hate thinking that decriminalization in more states
Speaker:are seeing, but being here in Kansas city where you see how slow Kansas
Speaker:is to jump on board, uh, you know, you see state to state, it's still
Speaker:not get not happening even when they see how much is happening over here.
Speaker:So, well, you've got 38.
Speaker:States now that have decriminalized it and recognized its medicinal value
Speaker:enough to start a program, whether it's a good program or it's, uh,
Speaker:constitutional or not constitutional.
Speaker:And I certainly don't want to go there, uh, or it's run or you're
Speaker:in total disregard to what the voters want in South Dakota.
Speaker:And you have a governor who doesn't want anything to do with it.
Speaker:So that being said, we're definitely in a time of change.
Speaker:David, where do you see.
Speaker:Federal reform.
Speaker:Uh, and, and do you have a timeframe on that?
Speaker:And again, strictly opinion does not reflect on anybody's
Speaker:workplace or anything like that?
Speaker:Sure.
Speaker:I definitely think that federal decriminalization is in the cards,
Speaker:but I have to agree with Brandon.
Speaker:I think you're closer to 10 years out until something major like that happens.
Speaker:Uh, The signals are clearly there on what the majority of the citizens want.
Speaker:So it's just like, when are they gonna care enough?
Speaker:Or when do they need to tax dollars?
Speaker:Desperately enough to do something about it?
Speaker:Um, money, money, money.
Speaker:What's in it for me, right?
Speaker:Yeah.
Speaker:How about you?
Speaker:Uh, Christina, go ahead.
Speaker:Scientifically, I don't have to agree.
Speaker:I'm gonna agree with Brandon and David.
Speaker:I, I think it's gonna be longer than five years.
Speaker:I think it'll be decriminalized first.
Speaker:Um, I am not confident that it's gonna be 10 years.
Speaker:It could even be longer.
Speaker:Um, but I, I honestly think that, well, Simon will be, uh, first
Speaker:and then cannabis to follow.
Speaker:Now I'm not a big, I mean, no disrespect to the, um, other plant
Speaker:medicines that are out there.
Speaker:I, I definitely would like the industry to focus on one plant at a time, but
Speaker:I certainly understand, uh, when you have another natural thing growing,
Speaker:that can actually help people, you wanna study it and learn about it.
Speaker:And again, so I certainly go with lead with education lead with the science.
Speaker:Lead with the research and every state has different rules and
Speaker:regulations, which allows, you know, a media company like mine.
Speaker:Open talk shows.
Speaker:This is great because we'll, it'll never change.
Speaker:We'll all have opinions and it'll all be different.
Speaker:And it'll keep us going for years and years.
Speaker:As long as you start talking about it and giving it the respect, not
Speaker:the fear that was put out there for 80 years of misinformation.
Speaker:Driven by racism in this country.
Speaker:Uh, and I, I think you guys know I'm from Massachusetts, so you
Speaker:certainly know which way Eileen, um, finally, how did people get to
Speaker:you guys in, in, at illicit gardens?
Speaker:I'm guess I've rarely been on your website.
Speaker:Okay.
Speaker:So it's nice website, but give yourself a plug.
Speaker:Go ahead, David.
Speaker:Sure the website is illicit gardens.com.
Speaker:Keep an eye out this week.
Speaker:We will be releasing a new and improved website with some
Speaker:super cool interactive features.
Speaker:Some new displays.
Speaker:Uh, you'll also be able to view the freedoms campaign and
Speaker:all the great videos there.
Speaker:Uh, if you have any questions about strains or products, we've got a
Speaker:huge database, everything on there.
Speaker:And, uh, you could also find us on social media that is illicit gardens Mo.
Speaker:And then for our sister brand cosmic seed, it's cosmic seed, creations.com.
Speaker:You can see all of our edible flavors and our pre-rolls and
Speaker:all that cool stuff we do.
Speaker:And then it's also, uh, I believe it's cosmic seed Mo Christina for
Speaker:Instagram cosmic seed by illit our Instagram, a seed by Alyssa.
Speaker:We recently changed that.
Speaker:Yep.
Speaker:So yeah, go check, check that out.
Speaker:Follow us.
Speaker:Subscribe to our newsletter.
Speaker:We do like to send that a, a newsletter, like every three or four weeks to
Speaker:announce new products coming out, new deals, we have running statewide.
Speaker:And it's a great way to just keep a, keep an on what we're up to.
Speaker:Do you ever, you ever run Brandon's reports on your newsletter?
Speaker:Oh, I guess not Jimmy highlights.
Speaker:Jimmy highlights.
Speaker:All right.
Speaker:Fair enough.
Speaker:It's all good.
Speaker:Uh, Brandon, do you wanna plug Maven?
Speaker:Go ahead.
Speaker:You might as well.
Speaker:Sure.
Speaker:Yeah.
Speaker:Distribution Maven, we're the, you know, main distributor for Integra boost.
Speaker:The two way humidity packs that keep all the flour fresh.
Speaker:So that's, uh, what distribution Maven is, you know, best known for.
Speaker:I got the Wilfred product line.
Speaker:You can see the, his little box of CBD cigarettes.
Speaker:I actually like these before.
Speaker:Pre-bed.
Speaker:He's uh, he's hilarious.
Speaker:And so I love plugging the Wilford brand as well too.
Speaker:These are awesome.
Speaker:With's awesome.
Speaker:And my mom asked me if I posed for the picture.
Speaker:I don't, I don't know.
Speaker:Jason said when he, when he pulls up the costume, he said I can put it on.
Speaker:So, so, well, I tell you what, you know, they say the Midwest is filled
Speaker:with the nicest people in the states.
Speaker:So I, and I always enjoyed Brandon talking to you.
Speaker:Thrilled that you're part of our news team here.
Speaker:And, and David and Christina, I feel like I've been talking to
Speaker:you guys for most of my life.
Speaker:I've really enjoyed, uh, chit chatting with you.
Speaker:And I hope this will just, uh, continue to roll here cuz we're all in this together.
Speaker:Am I right?
Speaker:Yeah.
Speaker:Thank you so much.
Speaker:It was a pleasure talking to you.
Speaker:I appreciate it.
Speaker:Really great.
Speaker:Really great.
Speaker:Getting to talk to you guys.
Speaker:All right.
Speaker:And remember, this is how I end all my shows and my podcasts.
Speaker:I came up with this years ago and I just beat it to death.
Speaker:And now we've got a logo and a t-shirt's going out there.
Speaker:It's a whole new world of weed out there.
Speaker:People use it responsibly.
Speaker:So for Brandon and for David and Christina, I'm Jimmy young.
Speaker:Thanks for watching and listening to another edition
Speaker:of, in the weeds with Jimmy.
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Speaker:We talk and in the weeds are two productions of pro cannabis media
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