Hello, everyone and welcome to the Pat Accounting Podcast with me, your host, Vicky Clark.

I'm going to help you get to grips with your finances, save you lots of money and take the stress out of doing your tax return.

So let's get going.

Right.

Hello everyone.

Welcome to this week's Moose Talk.

I don't know why we start calling Wind Down Friday.

Then we started doing it on a Wednesday and now doing it on a Wednesday lunchtime.

So it's not really a wine down because no one's drinking wine.

So we should just call that Chat Chat Wednesday or something.

We need to come up with a.

New name and lady Wag Wednesday.

Yes, Chin Wag Wednesday because I don't know why we call it Wine Down Wednesday because we're not drinking wine.

But there we go.

Every now and again, if you're new to the group, we do have special guests on and just I like to get people on that have new services and things to offer the pet business world.

It's not finance related in any way, shape or form, but we like to get people on so we can showcase these things to help members of the group and obviously if you listen on the podcast, to help you guys as well.

So without further ado, welcome Lucy to hello to Tinwag Wednesdays.

Hi.

Good, thank you.

Lucy is the founder of Wolf Links and Lucy is going to talk you guys through what Wolf Links is.

If you've never heard of it.

Never heard of Wolf Links, don't know what it does.

We're going to go through that with you all today and how it's going to help your pet business and give you some hints and tips along the way.

And yes, we'll, we'll get straight in.

So I would do it with a solar Black.

What's your name?

You come from what you do, People don't know who you are.

So I'm Lucy, little old Lucy and I have a pet business directory website which is called Wolf Links and it is aimed at assisting dog businesses to be seen online and also for dog owners to find somewhere suitable, safe and trusted for their dog.

That's what it is in a nutshell at the moment.

So that's how we've started out.

We've got big plans.

It does, but essentially in a nutshell, that's what we do.

I've just put the website on the bottom in case anyone wants to have a little butchers whilst we're talking.

So you mentioned for like a trusted site for dog owners.

So if I wanted to find a dog groomer for example, for Franklin, I get go to wolf links, type it like put dog groomer and then my postcode and then list of dog groomers in that area would pop up.

Yeah, that's right.

So obviously we're smaller, perfectly formed at the moment.

It may be if you go on there at the moment, you might put your location in and nothing comes up in your radius.

That's just simply because we're new.

But in a sense, essentially, yes, that's how the website works.

So you would go onto the website, you would use the drop down list to find a service that you want.

We cover everything and any kind of dog friendly place or any dog service.

We don't list breeders for ethical reasons.

But it's not that I'm against ethical breeding at all, it's just that I knew that I wouldn't be able to police it.

It's hard enough to police it as it is and you know we have, we have policies around that but with breeding it's just, it'll be so easy for a puppy farmer to list on there and I would never know and I just wouldn't, I just thought it.

And there is actually another business that is doing something that's based just around that who I've spoken to in the past who are doing like a really good job of trying to find that.

So I was just like, no, for what it's worth, I don't want to take money off a backyard breather.

I don't want it.

So we just don't do breeders what everyone else we do.

So you're.

So just go back to, you'll go back to the list and then you can put your location in.

It'll just use, it's got a location thing so you can just literally say where you are and then it'll bring up within the radius.

So if you want a groomer for example, you probably wouldn't want to go that far.

You probably travel a bit further for a physio.

If you were, you know, if you were wanting to go on holiday, you were looking for somewhere to eat, you'd put a different location in.

But yeah, the functionality, that's how it's quite works.

It covers like dog trainers, dog borders, pet sitters, everybody.

Just not the breeding side which makes sense because like you say it's hard to, it's hard to police like what they're doing.

It's hard.

Anyway, yeah, Ellen's put any room for bunny and guinea pig groomers on there.

It's.

You've got to put it in.

It's difficult, actually.

You know what, no one's actually ever asked me that before.

I think it's probably because we're quite small.

We've.

We've only got about 200, 200 or so lessons on at the moment.

And we did.

It was.

It is really aimed towards dogs, I must say.

But we do have.

We do have people on there that might have.

That do like pet sitting.

So if they do pet sitting, it might.

They might do guinea pig setting or rabbit sitting or whatever as well as.

But you'd be surprised.

There is a lot of people that do like, you know, like the cat cream and rabbit.

Could you not have like just a little section for them?

It's definitely not off the cards.

It's.

I'm.

The website's built.

Sorry, I just.

Yeah, no, absolutely.

And I think as we grow, as I, as I say we are small, perfectly formed.

I am actually learning myself at the moment to build on the website.

If it's within my capability, which I'm getting there, you know, I'm learning, then I don't see.

I couldn't have like a little pets corner, something like that.

It is quite a popular thing.

We've come across quite a few people that do like guinea pig and rabbits and other small gales and she boards rabbits and guinea pigs as well.

So they're fine.

I do.

I had a couple of guinea pigs when I was little.

I prefer guinea pigs over hamsters.

Oh, my God.

It's not the little, the little tiny tail thing that freaks me out, but guinea pigs.

Robust, aren't they?

I have few guinea pigs called Tinsel and Angel.

Sorry, I didn't.

I'm not doing a very good job of not talking over you.

I had Rosie and Toby with mine, but I rescued them.

I had about five hamsters and they all bit me.

So.

With hamsters and they've got like massive teeth as well, so.

But yes, Helen, read for Thought for Lucy.

I will absolutely not forget that you've said that.

Thank you.

Fabulous again.

You know, the good thing about doing these things is some people might come up with ideas that you've never thought often.

Good work.

So any.

Anything people want to put in is absolutely fine.

We'll take it on board.

Yeah.

So when you said at the moment that's what it does, what is your, I guess, overall plan for Wolflings?

What would you want it to be sort of like in two years time?

Okay, so I think I'll answer that by telling you how we started.

So we.

I.

I'm a dog owner.

I'm not a cat professional.

Never claim to be one, will never be one.

I'm not a trainer, I'm not a walker.

I'm not.

I am a dog owner.

I've got.

Well, so I did have five.

I lost one two weeks ago.

Oh sure.

Which was horrendous.

But it.

That actually really cemented to me that we really, really need good care for our dogs.

It really, really drove it home, actually.

But yeah, so anyway, got loads of dogs and when lockdown happened, we saw loads and loads of people on Facebook looking for dog services because obviously everyone got a dog.

We had this huge boom and everybody's on Facebook trying to find somewhere.

And I, because, because I'm a business person, I was like, I wonder why people are on Facebook doing this.

I wonder why they're not using the web.

So I had a look around on the web, places like basically typing it in.

And I know that it.

Google's got better since then.

Listing, listing local businesses.

But at the time there wasn't really a central place that I could see instantly where you would go to find this sort of information.

Now there are, there are places that do it.

I just didn't feel that there was anywhere that was doing it the way that I thought it could be done.

Really.

Well, having said that, I had never built a website before or any civil like that.

Yeah.

So I really just message.

It's actually my sister that came up with the idea and she said, what about a dog directory?

And I actually used to have a directory that I had.

I built it during lockdown for my local community because I love business, I love local businesses and I just didn't want the community to fall apart when all these businesses closing down during lockdown.

So I built a community one.

But what happened was I've got adhd.

I registered the domain in an old email address.

I didn't follow it up.

The domain was lost because it missed the reminders and it basically went on to auction.

Somebody bought the domain and I lost the whole website.

Expensive mistake.

But it did sort of like pave the way to do this.

So yeah, as I say, I looked around, I didn't really see anywhere that was.

That was really doing it.

So that sort of got me on this sort of mission to really to find.

To create somewhere a one central unified place for dog owners that promoted good dog businesses and where good dog businesses could find clients.

So the way I see Wolf links going is we're going to be feeding it a lot more content going to be creating a lot more content.

There's going to be a lot more blogging going on.

We're going to do a lot more of the videos that we've been doing, which are featuring businesses.

Yeah, I'd like to eventually separate out, to have a business hub that's separate, that won't have resources, such as companies like yourself, Vas, any sort of business service for dog professionals that they'd be able to plug into there.

Things like templates of business plans, assistance with getting your license in, that sort of thing as well.

So basically our original tagline was everything dog.

And I think, I think really that's what we're going to go back to.

We're going to make it the place for dogs and dog business owners.

It makes sense to have one for the businesses and the owners.

And you're telling me when I was looking for a dog sitter for Frank and Mabel and Fifi, I just went onto Facebook and did exactly what you just said and was trying to find, like people on there, look at their ratings and stuff.

We Googled it and we couldn't, we couldn't.

It was just like a list of things and you just think, well, like, where do you start?

Even if you looked on Facebook, you'd probably find, you know, a million and one.

And you think, well, how do I know?

Do you pick?

Exactly.

So having something specifically central, like, obviously at the time, I don't.

This was like a couple years ago, so it didn't exist.

But having something central that everyone knows about, then you could go on and say, well, actually, I'll go on here, prime a pet sitter.

We know they're checked and it just gives you that a bit more peace of mind as a dog owner then 100%.

It's a brilliant idea and I think a few people have tried it in the past, but not really, not really like done it properly, I wouldn't have thought and not pushed it enough.

Yeah, it's all right getting, like you said earlier, getting all the dog businesses on there, but you need to drive like members of the public, like me to find it.

Because all the pet businesses might know about it, but not necessarily the public that need to use it to find those pet businesses.

Yeah.

And it's with every directory, it's chicken and egg situation.

So you've either got to create a site where there's loads of resources on and then people will go and use it, or you've got to create a site which people are using that businesses then want to go on to so on.

Yeah.

And I make no bones about the fact that I have made a series of mistakes leading up to this so far.

But I, as I mentioned to you before, I've got myself a mentor now who is really helping me.

I, you know, I don't take too much of his time.

I hope I see him like once a fucking hour and a half every few weeks and he's really helping me to stay, to create a strategy to make sure that both of these needs are met on both sides.

It's a huge undertaking, but I love it.

It's not something that's going to happen overnight, but.

No, no, it going to make mistakes.

Like when I started the pet account, I made loads of mistakes to start off with, you know, and it sometimes is trial and error and it does take a long time to get any business off the ground.

You know, people say, oh, I don't haven't earned much this year and it's like, oh, I haven't got many clients this year.

And it's like, it takes time.

Yeah.

And I think if this is done properly, like you are doing, I can't see why, you know, in a year's time that people aren't just going, oh, you know, I'm going to go on there and look for it and not think to go on Facebook or Google.

Yeah.

Helen's asked a very good question, which we're going to get to, but as she's answered it, I'm going to pop it up so you can give her the good news.

Can you see, Ellen, I'm about to become your new best friend.

It's completely free.

It's completely free.

Full disclosure, it will not be free forever.

When do I envision bringing the subscription in?

I really don't know.

I'll be really honest.

I think, given that we've really got to build the traffic on this site for the foreseeable future, there will be no charge for the directory and that's because, as I said to you, we have got to create a really useful resource for dog owners to come onto.

So I want everybody who runs an ethical professional dog business to join for free.

Because you don't have to put your card details in, you don't have to.

There's absolutely no barrier to entry other than you need to.

I will do checks on you, on your business, checks on your social website if you've got one.

You do have to upload your insurance and also you can upload your certifications and things like that, but it is free for the time Being it's completely.

Free, which is really good.

You touched on something I was going to ask you.

When people want to join like dog groomers or dog trainers, whatever, what do you check?

What do they have to do?

So all we ask you for is that you have a valid insurance if you are a.

Anything other than a pet border, daycare or kennels.

If you want any of those things, you also need a license.

You also upload that.

And if you are a trainer or behaviorist or include any of those services within your business, we ask that you don't use any aversive or balanced methods.

And again that's purely because it.

We just, we just cannot be.

I just, I would just die if I was promoting anybody who was using any sort of pain.

Pain inflicting methods on my dog.

So that is set in stone.

You have to be an ethical business by our standards.

Now are there holes in this?

Yes, there absolutely are.

I am not going to sit here and say that we have an absolutely watertight business where that is concerned.

However, I have put as many steps as I can in place, as many measures I can in place to make sure that we only take on ethical dog businesses.

I've taken advice from a clinical animal behaviorist, Rachel Rogers and I've also who helped me write the ethics code and I've also.

We have Rachel Bean on board who you probably, probably know of.

She's a legend and she's a vet nurse as well of 30 odd years.

So she helps advise me on these matters as well.

And basically the checks that I carry out is I will take especially for behaviorists and trainers.

I will go through your website if you've got one, Facebook, Instagram, most people who are plus you'll know about it.

And then I also send them an email to say can you confirm in writing that you don't use any balance methods?

So really that's as much as I can do.

Any more than that.

What can you do?

No.

And that's another reason for Wolf Links wanting really to become everything dog is because we have no regulation in this industry at all.

Yeah.

How, how do we find place, how do we find people that we can trust?

Well, they can do whatever they want really.

So we've got a.

We really want to create a community of ethical, caring, kind, professional.

Yeah.

Businesses.

And the thing is you could, you can do a dig on people like you say on social media and go back so far that you, you'd be able to tell if there was a bad egg in it.

Yeah.

Point Obviously, like you said, never.

Nothing's going to be 100.

Yeah.

You can only do so many checks when things aren't licensed, like dog groomers.

You don't want to be like, oh, well, we'll only accept you if you've, you know, you qualify.

Because then that hinders the ones that have got more experience over the qualification.

Yeah.

Like.

But then if they don't bring out a license, how.

It's just impossible to monitor.

You've just got to hope that.

Yeah.

And it's, and it's difficult.

It's difficult.

And as a dog owner, it's difficult for you to navigate.

Especially if you knew a new dog owner.

You don't know anything about the industry.

You know, you don't, you might not know what a balanced trainer is or, or whatever.

You might not.

I mean, I, I did go to uni, I probably shouldn't have gone because it, I don't really know where I went.

But I wouldn't value somebody more facing the fact that they've got a degree if they've not got a degree.

Like, I, I, to me, experience is really important.

I know that there are other, there are other directories that do say that you have to have qualifications and stuff like that and they also say they have to be in business more than a year.

And I'm like, well, how do people start?

How do we help people get off the ground?

How do we help.

Well, meaning people get off the ground.

If we're saying you've got to have all these qualifications and you've got to have year in business before you can join us.

No, I don't, I'm, I'm here to enable businesses not to, you know, it's not for me to decide how good you are, it's for me to decide if you're going to be trusted or not.

Yeah.

And it's a good way for people to get advertised, especially if they knew to.

Especially now, obviously, at the minute it's free.

Like, what have you got to lose?

You know, at some point roof links is going to grow and grow and grow, you know, ride.

Not getting there now and see what happens.

I think, yeah, I was at a lucky position when I got frank.

I wouldn't have known what to do with regards to like finding a groomer.

It was only because obviously I was the pet can at the time that I knew loads of groomers.

So you live next to me, I'm going to go to you.

But I not had that knowledge whilst I was looking.

I wouldn't have had a bloody clue what is classed as a good groomer or a bad groomer?

Like, I wouldn't, I wouldn't know.

So, yeah, and I'm not, I'm not arrogant or anything.

I like, I know there's no substitute for word of mouth.

By all means, like, still utilize that as part of your business.

What I'm trying to do is help you to be seen online.

Yeah.

And it's really, really hard.

And dog business owners in general, they're not earning mega money.

We're not.

They're not people who are sitting on, you know, thousands of pounds worth of profit that they can invest in SEO and websites and things like that.

So we.

Our platform, although it's free at the moment, when, if, if, when we introduce a subscription, it's going to be a manageable monthly contribution rather than something that's going to disable your business or other platforms that I know will take 30% of the booking fee.

Just, we just.

I'm not here to do that.

I'm here to enable.

As I say, Louisa, it would be good to be able to use your platform to advocate for industry regulation in the future.

Yes.

Love this, Louise.

Thanks.

It's a good point, though.

Yeah.

I love that there's so many, like, dog groomers, dog walkers, dog trainers popping up here, there and everywhere who've just decided one day they could be a dog groomer and charge £10 for a cockapoo.

And you just think, like, there's got to be somewhere where you can differentiate.

But then is it down to me as the dog owner, to do my due diligence to find the best dog groomer Rob to sally down the road, who charges a tenner to do me cockapoo.

So you can argue that really it's customer as well as the person that's just popping up, doing it for fun and not at it, or has any experience of just deciding to call myself dog groomer tomorrow?

But then truly, does the blame lie solely on them or the person that's going to them because it's a tenor?

Yeah, well, I think there is an element of privilege here, isn't there?

Because.

And, and also perspective, because it might be that somebody is trying really hard to break into the dog industry.

And I'm thinking, right, well, actually, I've got a little place at home.

I can afford to start out doing the tenor ago, because I'm learning.

And I think if you set your stall out and you're really honest about it, and that's.

That's one thing And I know a bone of contention, excuse the bone.

A bone of contention for a lot of dog owners is the dog business owners is people coming in, undercutting them.

So I think again, what I would like to see wolf links do is on the business side of things is assist people who are starting out.

And although I think the dog industry can be quite a cutthroat place and obviously people have very strong opinions on things, I have personally found so far so many people that are willing to help me and I'd really like to create a culture where we're inviting people, good people into this industry rather than frightening them away.

Yeah, well, that's why I did this group is purely to help people on the tax side of things and the finance side of things.

Because I knew it was an industry that didn't like doing it.

Everyone you talk about, because.

Oh, God, no.

Yeah.

And well, you know, how can I reach a lot of people and not have to like spend all day, every day doing it?

Because obviously we've got a job to do.

So this group for me was a perfect platform to help people.

Maybe not can't afford an accountant or it's just starting out and needs the odd help.

So it's been saying.

And I think if everyone did, it would be much nicer.

Yeah, it's very similar to what I do because we assist with marketing.

At most people who go into dog businesses do it for the love of dogs and they want to either groom, walk, massage, Reiki, physio, like whatever they want to do with the dogs, that's what they want to do all day.

And I think lots of people sort of go into a little bit blind not realizing they have to run our business as well.

Like that is probably only going to be about what, 60 to 70 of what you actually end up doing is a big part of it, which includes running your business.

And the finances and the marketing are essential.

Essential.

Yeah.

But the finance is always at the bottom of the pile.

Oh, I think marketing might even be low than that.

I feel like I could, I could.

Yeah, it gotta be at the bottom.

It's gotta be.

You could fight it out if you want.

I think my dad.

But then it's one of those way for me, it's frustrating because it, you know, it's like the finance side is so, so important.

Like you're not gonna have a business without looking at your finances.

Yeah.

It's always the things left to last.

You know, I always say this on other ones.

You know, mainly you're obsessed with Looking at the bank accounts not because it's like shitloads of money in the ex prison but to understand that whenever we get any money in it's straight in the pots.

It's all managed every day.

And sometimes I can say someone like what's in your bank account?

What's in your business bank account?

I don't know.

How much money did you earn today?

I don't know.

How much money did you earn last week?

I don't know.

And it's you're like, you've got to understand it, like you've got to look at it.

I think sometimes it's just one of those scary things that you know when you get like a bill or you know something's coming out your bank so you just don't look at your bank and hope the best.

Quite manage your business finance the same way.

Do you manage it?

No.

Like he's not at the end of the month.

Dare I go and look at my bank account?

Is it going to be the plus or the minus as well?

I'll just wait until next week.

But you can't do that.

The business side and same the marketing.

Like some people say I've run out of clients.

I have not had any new clients for like a couple of weeks.

Well when did you last advertise?

Oh like six months ago because I didn't need to at that point.

Well there's the issue like you've got to continually market.

You can't stop because then after dry period what did you have to start that marketing advertising up again?

Yeah, I think lockdown was a, you know, a great lesson to us all in that sense that you know, you could be in your purple patch and then bang.

I mean I hope it would never be any kind of pandemic again but that came from complete left field.

We don't know what the next thing is around the corner and I think if you're not working on your business you are going to be the first to fall when something, you know, something does happen.

Trump has just been elected so you know, who knows what's going.

Yeah, that's not that I'm not going.

To get into any political debate on.

Here but it's important because these things do have an effect on us.

I mean by no means you would need to go into the ins and outs of of Donald Trump but it's just an example of what you need to, you need to have an all seeing eye on these things or like your thing, one of the pulse necessarily get involved in it but and same applies with marketing as well.

But it is something that people shy away from because they hear words like algorithms and they think, oh, I don't.

Know what that means.

I haven't got a scooby doo about SEOs and all that sort of.

I just don't, I just don't get it.

I don't get involved.

That's like Lee's bag.

I just like, like I have no clue.

When I first started I paid someone money to do the website.

I paid someone to do the copywriting, who's amazing but she's gone back to something else.

So I was gutted.

But I had someone do the website, someone do the copyright, do all the SEO stuff and I just thought, yes, it was expensive.

I think the website at the time cost me like 1500 quid and the copyright was probably the same and I thought, yeah, three grand just when I'm starting out.

But then I've got so much traffic free the website that it paid for itself anyway.

Yeah.

So again, I mean you're.

The differences with your business though is.

That you or there was.

Yeah, yeah.

And your business is a dog.

Business is somebody who, your typical new dog business owner is somebody who has not got experience any of this.

They don't have necessarily have the cash to do anything like that either.

And they are a one man band, you know, like the chimney sweep on Mary Poppins.

When it comes along when there's like, that's what they have.

Mine started off little on me and my computer had no clue what I was doing.

I was kind of fund to pay someone to do that.

I think a lot of my job is starting out don't have that.

That is true.

I was working in the police at the same time so I did have that as like a cushion.

But then a lot of people do still have their normal jobs and then do the walk.

Another board, another grooming on the side.

Yeah.

And I've got.

So that's why I love doing this because I just love people that do that.

That's what I'm doing.

Yeah.

And I think, I think this, what, what we're trying to do is make sure that people have help in that area and give them a leg up.

Because what wolf links, what I'm not really talked about on the wolf link side, like.

Yeah, it's all good.

You, you know, the dog owner goes in, types in, finds you.

When your profile comes up, it's like a mini website.

So we've tailored the profile so that you have like once when somebody Clicks on your box on Sally's Dog Grooming and clicks on it and it comes up.

You've got a banner, you've got your logo, license number if you require it, number of years in business, you've got a bio, there's a gallery, you can put all your accreditations on there, your locations on there, you can take reviews on that, you can take DMs on there, you can.

It's got all the links to your socials and your website if you've got one.

So if you don't have a website, which a lot of dog businesses don't because they operate through Facebook and Instagram.

If you haven't got a website, this will act like a website for you.

If you do have a website, it acts as a backlink.

Yeah.

Which is really valuable.

Anyone who knows the tiniest little bit about websites knows that if you've got a link somewhere else to your website, it's good for your website SEO.

So that's, you know, we just really want to help people get that leg.

Up initially looked and the whole page is so easy to read and everything's there for the person to go and say, right, yeah, that's checked.

Yeah, we can look at that, look at pictures, get the information, all you see, all the license numbers and whatever.

So it's like a little mini Facebook page.

Yeah, a mini website.

So it's a millie website then, you know, join Wolf Links, you get it for free and there you go, mini grabs, done it yourself.

Has all the information on there that people need and then it's the step.

And with the plans that we've got in place, the benefit of having a website and Wolf Links is that if we become a household name so my, my vision for Woof Links will be like, and I hate TripAdvisor by the way because I'm from the hospitality industry.

But when it used to be that when.

Well some people, right, Auto Trader, like if you sell any car the first thing you would do is go auto Trader.

So my aim for Wolf Links is to be I need something for my dog.

Ah, Woof Links.

Like, like no brainer Wolf Links.

So if you are on our site and you don't have a website, then somebody, you're very, very specific target audience is going to find you and that is so difficult to achieve on your own on Google as a one man band dog business owner that's not like, you know, really savvy with your marketing.

We, you're, we're basically narrowing that big, big, big funnel of People down to find your ideal customer and then they just find you.

Yeah, and they can just directly just go, yeah, send that person a message or.

Yeah, go on their Facebook or.

Yeah, you can.

You can literally press a button and it will call them straight away as well.

That's good.

Louise has put.

Do you have a link for your website?

Can people not see this?

It should be there.

I can see it.

Wolflinks.co.uk I'm gonna have a check now.

Cause I'm like, is it not working?

I thought people could see it.

I can see it.

Yeah.

But you're on the same thing as me, though.

Oh.

Oh, no.

Oh, I know, Yeah, I know it is there.

Louise is there.

Wolflinks.co.uk Lucy will also put some stuff in the group as well.

Any links and things that anyone's going to need if you want to go and do it.

But yes, please get on there, get yourself registered and let's grow the site and make it.

Thing is, we can make what we want it to be, but we need people on there.

So share it with your dog business pals.

Guinea pig business pals.

Give me a minute to learn how to create a new web page.

We've got.

Oh, Helen's just registered but not sure how to put me business on.

Is there like a help section on there?

People get stuck.

Just email me.

Yeah, just email Lucy.

I'll put all our details, I say, on the group and tag everything in there so everyone's got the details.

But get yourself on there.

It's going to be worth doing.

It's free.

And I say it's a little mini website and your target audience is going to be going to that page.

You know, someone who doesn't have a dog ain't going to be visiting that page.

So, yeah, do you know what I mean?

Like, when we go to Crufts, you know, it's hard for us at Crufts because there's none people there that just like dogs or have a dog.

So there's a mixture of businesses and just people going, what you doing?

Look at the title.

I always liken it to.

And being in the.

Let's say you're working in the Manchester United shop and a busload of City supporters came up like, yeah, oh, yeah, there's a hundred people outside, but they ain't going to come in.

No, no.

And that's.

That's what.

That's what I think people, a lot of people worry about with their social media and their following, they think, oh, I've only got like 25 followers or whatever and it's like, yeah, but if they all buy from you, then woohoo.

25 who want your services better than 5,000 who don't.

Yeah, exactly.

Louise is going to share it for you on a pet professional support group.

Oh, thank you Louise.

There we go.

We'll share, share, like get everyone on there, let it grow and see what we can turn it into and then maybe in a year's time.

The cool thing about having a directory is the more people that are on it, the better it actually is.

Yeah.

So it might seem like it's more competitive but actually the, if you, if you're one of early adopters, firstly the way the website works is the more hits you get and the more reviews you get, the higher you go.

So if you're getting, if you're getting people to put reviews on your Facebook and your Google, just copy and paste over to offlets as well.

It's going to boost your ranking.

So if someone does come on, let's say in a year's time and someone types in Dogrimmer in Newcastle and there's 10 that come up, if you, if you've been there a longer time and you've got the reviews, you're going to come to the top.

Right.

So it works in the same premises like yeah, Google.

Yeah, yeah, Fab.

Fabulous.

Well, I've got a lot of questions, a bit of food for thought on the categories of animals, so go.

Yat agrees, Cat agrees.

A lot of pond.

No.

And yeah, like I said before, we'll get Lucy to put all our info on the group and on the page and so you can, you can access it at any time but get yourselves on there, share it around and let's get it built.

It'll be interesting to know how many you had registered before we did this live and then a week after and see if it's a big difference.

We'll tell you what we're going to do is, yeah, keep an eye on it.

We'll get Lucy back and see how it's gone.

But please share it if you've got any questions.

I said Lucy's details will be on the group and you can contact us directly.

She's also on Instagram if you fan and you can go on Insta and yeah, ask away and help her out.

Thank you very much for coming.

I know it's been a bit taken, its time to get you on but yes, next week I'll be back with Lee doing some sort of topic on some sort of financing stuff.

Yes, we do.

We never, we just pick the topics on the day.

But yes, we do have a new package coming out for self assessments which we briefly discussed last week for making Tax Digital that's coming into play in 2026.

So keep your eyes peeled for that because that's going to come out very soon.

Other than that, thank you guys for joining us.

Thank you for listening on the podcast.

Make sure that you follow us on there and like I said, make sure you share the link.

Woof.

Link to everybody.

Get everyone on there and yeah, have a good week, make lots of money and we'll both catch you very soon.

All right.

Thanks guys.

Thank you.

Thanks for having me.

That's all right.

My pleasure.

We'll, we'll catch up in a bit.

Thanks for listening.

If you've enjoyed my podcast, don't forget to subscribe for me.

And if you want to speak to me, please visit my website@www.petaccountant.co.uk.

and if you'd like to join my Facebook group which is full of like minded pet professionals, then search accounting for pet professionals in Facebook and I will see you sa.