And we're back with Lauren Petrulo. In today's conversation, we're going to talk about all of the massively impactful, but actually very simple Instagram strategies that you should be partaking in right now in order to Grow your business? Grow your followers? Everything? Everything in between. Take over the world. Take over the world. World domination. So the floor is yours, madam. Wow us. Okay. So this is something that we actively do in our business and it's something that you can delegate to a VA. It's something that your social media manager or social media intern could do. It's really foundational and pretty basic. A lot of people look at the vanity numbers of their Instagram profiles or of their Tick Tock profiles and think. If it's not bigger, why not? And they're spending a lot of money in paid ads to try to achieve the same goal that they could do in like a few hours a week, I have called it potty time because you just need your Instagram app on your phone and 20 minutes, which, depending on. What you ate. Yeah. Could justify potty time. But where I think a lot of brands will spend too much time and overcomplicate a really simple process is they don't want to go to basics and they want to say like, Oh, I'll spend the money on these ads and this will work. But really foundationally, if you know who your ideal customer profile is, if you know who your competitors are and where people are going that aren't you, and you offer similar content or value content ads to. Content they're interested in looking at, whether it's financial education, real estate investment supplements, weight loss, whatever industry you fit into. And you have value first content on your profile and you want to get that in front of new people. You can just engaging with your competitor's Instagram profile. So let's say that you're buying this black shirt. I buy my shirt from cuts. Cuts. Okay. Let's say I am true classic and I want to go after cuts, Instagram audience. I'm just going to literally ask my VA or my social media manager. To spend 20 minutes, three times a day going through cuts, Instagram profile. And a lot of people I've seen do this with apps or they'll just follow anyone that cuts is following do the follow fallback, all that jazz, but none of that's useful. What you want to do is look at who is engaging in their comments. So you look at cuts, most recent post, and then everyone that's engaged with cuts, most recent post is super active already on Instagram and showing behaviors you want demonstrated on your profile. So as true classic, I'm going to go to cuts, Instagram posts and start loving on everyone that's engaged on cuts. how do you do that without it being so obvious that you're just poaching competitor traffic? Who cares? Okay. So you're full frontal Hey, true classic is better than cuts. No. The first conversation is, so we will use a highlight tool inside Google Chrome. So we'll track who we follow. So we'll follow the people that are engaging. Hold on. That's a nugget unto itself. Tell us about the highlight tool. I didn't know this exists. Yeah. So we organize all of our stuff with a Chrome extension. We highlight tools. So everyone that we're looking at. We'll highlight their name and then it gets automatically added to a Google sheet. So we'll know if we're going to follow unfollow them because we don't want to have like 20, 000 followers. So you follow them to have the conversation and unfollow them when you're done. Yes. to get fishing We follow them so that we get their attention because we're going to follow them. And they're like, Oh, who's this notification? Who's this brand true classic? This is really interesting. Okay. I'm going to go creep. Oh, it's a brand. Okay. Understood. But then you keep liking their stuff or like you start engaging in some of their posts briefly, or even if at the laziest version you follow them, they see what you have. You have content about classic t shirts or like t shirts that fit really well. And that's what you want your feed to be full of. Yeah. Great. Why wouldn't I follow you if your most recent content is great. Easy peasy. I'm already following other e commerce brands similar to you. So much about That's already brilliant. Before you even engage with them to just go to your competitors, look at who's engaging with their messaging and just follow them very often I'll go check them out where they are and what's going on. And then I've. Raised my hand and said I'm interested in this and so you're dragging them over to you, but then you engage. Yes, we'll engage Messenger or on the no on their posts. We love on them the way we want them to love on us But wait a minute. They're on a cuts. commented on the cuts post. Yeah, you're gonna respond to their comments. that's rude Okay. That's what I was confused by. I was like, this is very bold, Lauren. No, we'll follow them. so you comment on something they posted. Yes. Yeah. They posted something where you can actually see the shirt. Give value or something like, Oh my gosh, that t shirt looks great on you. We don't want to be salesy because we just want to be nice, love on them and let them know that we also have great content they may be interested in. So maybe they have a inspirational quote and just be like, Oh, that cuts deep. That's a really good one. Hashtag cuts. Yeah. But you're too classic. So it doesn't work. Yeah. Yeah. But to that capacity, like even at the lazy part, you just follow the people that are already engaging because they're accustomed to following e commerce brands. You'll have this spectrum of individuals that don't want to engage with brands, your colleague, people, your watch video, people, your people, but like people will follow and they'll use apps that will follow all of cuts followers. And 98 percent of them are garbage. The only people I want from cuts are the people that are actively engaging on cuts. Cause I want an actively engagers on our profiles. That's so smart. And I love the idea that you're tracking who you followed so you can unfollow them later. Yes. But we'll also then, so we don't engage right away. If they follow back within three days, then we'll go give them some love. And then depending on if they end up starting a conversation with us, or then it becomes a sales thing versus just a Instagram growth or Tik TOK growth strategy. Then we'll keep the follow. I need a CRM for this. How do you track all this? It's a Google sheet and a Google Chrome extension called highlights. Highlights. Yes. Okay. We'll leave links to highlights in the show notes. That's a great strategy.