Speaker: 00:00:06

Hey, this

is big advantage with Brian Dierker.

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And we're lucky enough to have a radio

legend with us here in Flagstaff.

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Peter, thanks for being. Hi, Brian.

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It's my pleasure.

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It's good to catch up because I haven't

seen you in quite a while.

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Well, this podcast needs

a real professional voice,

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and you're going to help me with that

because we don't have one.

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Hey, the reason,

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I think you're a great story

is, of course, your work in the radio.

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But, before we get to that,

we'll get to the scheme

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and we'll get to a lot of the music stuff

that you've

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been integrated with

and have been involved with.

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And, also the community in general. Sure.

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You got a good name in town? Well,

thank you for that.

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And let's go back to the very beginning,

to the 1980s,

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where we became acquainted at Arizona

Snowbowl.

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And actually.

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And I remember. It.

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Yeah.

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And, just barreling down

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the runs at, you know, Mach two.

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And, also, the collaboration

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with Humphrey Summit ski,

you know, and I became a loyal customer.

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Oh, yeah. Absolutely.

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And I became sold on

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Snowball

and Humphrey Summit from that day forward.

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Oh, that's nice to hear,

because I think it's a neat little thing.

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Yeah, yeah.

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The whole the community, the shop, the,

the ski area,

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Grand Canyon, I mean, this this is a neat

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hometown.

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Yeah.

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And you've been a big part

of this hometown for for a long time.

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But before we get too deep in the weeds

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on that, where were you born?

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Tell us a little bit

about the early Peter Bruce.

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I was born in Chicago, Illinois,

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and grew up in northern Illinois,

near the Wisconsin border,

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and developed a love of winter sports

due to the climate.

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And, I started skiing,

you know, as a little guy, you know.

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Oh, yeah.

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Five years old in the Upper

Peninsula of Michigan.

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And. Oh, wow.

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There were, some areas up there that were

just incredible, albeit bitter cold.

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You know,

you talk about January in Upper Michigan.

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Zero.

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And the shores of Lake Superior.

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Come on.

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The lake effect in the bone.

Chilling cold.

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Yeah. Different than the dry. Cool.

Yeah, yeah.

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So, after high school,

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I traveled around quite a bit,

and, ended up back in Illinois.

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And where I started in

radio was at an NPR affiliate w an IU,

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which was the, college station

for Northern Illinois University.

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And it's kind of equivalent

to what we have here,

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Northern Arizona University, new and IU.

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And, I hosted an all night

jazz program, midnight to six.

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Oh, what a cool.

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It was great.

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Yeah.

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Hey, but before we get into the meat

of that career, let's go back again.

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Let's go back to the diapers

and, tell us.

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Tell me about high school

in Chicago and, school.

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I assume you went to high school?

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I did.

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As a matter of fact,

this is going to date me.

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And so for anyone who is, you know,

guessing at my age,

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I'm about to attend my 50 year

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class reunion

in a couple of weeks here and be.

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And it'll be great fun

because I'm still connected to that town.

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And,

the my hometown is Palatine, Illinois,

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and, my mom, who lived to age

95, it's only been a few years

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since she passed,

so I was always going back to to my roots.

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And so, growing up in, in that area,

when I started out,

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it was just a small town as a German

farm town that was founded in the 1860s.

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Since then, it's been,

enveloped by suburbia,

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but it's still a cool small town. Yeah.

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You know, my mother,

grew up in a Naperville.

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Home, which isn't too far away.

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Yeah.

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And, it's another story

of a beautiful little Midwestern

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small town

that got swallowed up right. Exactly.

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Yeah.

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So I grew up, also, my family had a,

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cottage on the Fox River near Saint

Charles, Illinois.

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Yeah.

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And so I was immersed in summer

sports, too,

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you know, canoeing, water skiing,

sailing, swimming, you know,

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every weekend we'd go out to the cottage,

and you just have a blast as a kid.

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Yeah. I'm kind of familiar

with the Fox River. That's cool.

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It's a it's a fantastic.

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It's not that far

from a lot of high density

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places, but it you really get the feeling

of being out there.

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Yeah.

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So I guess I remember. Yeah.

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Directly to the west of Saint Charles,

about 30 miles is DeKalb, Illinois,

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where I briefly

spent some time in college,

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and that's where I started

my radio career. What college was. That?

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Northern Illinois University. Okay. Yeah.

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And then, so you actually pursued

a degree in broadcasting?

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I did for a while. But,

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after I landed in Flagstaff,

I got sidetracked.

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My mom was an educator and a librarian.

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And so when I got to new,

I still hadn't received my degree by the,

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you know, I was like, 24 or something.

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So I was behind.

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And so I got to nail this down.

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So I re-enrolled

when I arrived in Flagstaff and got my,

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education degree from new.

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And in the meantime, I started working at

confess to, you know, fund my education.

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And that became my career.

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Just.

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Yeah.

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You know, so I, I started,

looking at job opportunities

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and teaching at the time here in Flagstaff

and there were none.

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And they said,

we there's jobs out on the reservation.

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You know, you can teach

on the Navajo Nation if you'd like.

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To find a job. Yeah.

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So I just stuck with radio and you know,

that's that's,

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you know, 40 years later, you know.

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It's 40.

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And so then you're in Flagstaff,

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you've got your skill,

you got this job at the radio station.

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But you are an avid skier.

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You got here on your bicycle

and stuff like that.

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So you're an outdoors person.

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Definitely. Yeah.

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And you know

that's kind of what part of this show is.

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And it's big adventures.

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But I think your adventure, you know,

and I look at these podcasts

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as kind of old school radio

in a lot of ways

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because everybody's

visually oriented to video

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and all these things on their phone

and stuff.

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But podcasts, you can be doing anything

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and listening or you can even drive.

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Yeah,

it looks a great food for that. Yeah.

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Driving down the. Road.

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So I've always admired the disc,

you know, I've admired that.

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And for a little while there, I had,

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a little ski

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show, the, the Eagle Eagle 1037.

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Keep your tips up the grinder.

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And we had a. Ball with our. Radio show.

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We got a little out of hand,

and they finally threw us.

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Well, you.

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Used to be on my radio show.

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Yeah, as a guest for various philanthropic

things or for,

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you know, outdoor recreation, focus and,

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back to, what you just asked.

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Yes.

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Skiing, cycling, swimming, hiking those.

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That's the focus of my life being outside

in this very wonderful part of the world.

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Yeah. No. And it really is,

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it amazes me how many places,

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even around here,

that I go for the first time after 69.

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Yeah.

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A friend of mine recently said

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you could spend your whole life,

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exploring within 100 miles of Flagstaff

and still not see everything.

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And we're probably both doing a good job.

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Trying. The.

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Hundred years of exploring.

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So let's get into this jazz show.

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You were doing the all night

jazz radio show?

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Yeah, I was on, W and IU,

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and it was the university station,

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at Northern Illinois University

was classical by day and jazz by night,

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and they had walls of LP

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vinyl records that you would go and choose

before you went on the air.

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So you get a big stack of albums, and

then one by one you come up and play them.

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You'd have a turntable on either side,

and while one was playing,

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you're queuing up the other one,

and then every so often.

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You'd say certain. Sound. Yeah, right.

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Thelonious Monk yeah, yeah.

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Only all night show. Oh, there you go.

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I love that you got that voice,

but that must have been fun.

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It was great fun.

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And I was, attending classes by day,

you know, sleeping

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when I could, you know, and, Yeah,

it was a great life.

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Yeah, that's that's a cool, segue

to what we're going to talk about it.

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Let's talk about calf country.

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I mean, you went there.

You were a student.

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It was a, it was,

a job to get through school.

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But then you really, took the bull

by the horns, to say the least.

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I mean, you're well-known from your work.

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Well, it was a lot of tough work

working my way up.

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See, I started again.

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Midnight to six.

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They go.

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You sure you can work here?

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How about the overnight show?

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Okay, I've done that.

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I've done that before.

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You know, I'm used to being a night owl.

I can do it.

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And for years I was,

you know, behind the mic, midnight to six.

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And that was six nights a week.

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And wow, it was

it was tough sometimes you know,

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we having relationships

and you know getting to class

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and you know, because you're out of sync

with the rest of the world.

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You sure are that that shift.

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So then after, you know, proving myself

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and working my way up,

I went to the six to midnight shift.

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Hey, a little more palatable.

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Primetime. Yeah.

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And so that was a great joy for me

to finally leave the midnights behind and.

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Have the keys to the poor

bastards to check your check.

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So six and midnight,

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and then eventually, I landed

a, midday shift.

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Yeah.

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And, on and on,

you know, getting a better day

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part is what it's called in radio.

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A day part is, you know, your shift

through the course of the day.

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Eventually,

I finally made it to the morning show.

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Yeah.

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And, And that's what you're really well

known for in this town.

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I do want to mention

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that you won the,

International Western Music Award.

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In 21.

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Yeah. 2021.

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Yeah.

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The International Western Music

Association did it for.

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Your rodeo program.

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But as Western music program

music and cowboy

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poetry together

called Under Western Skies.

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Yeah, yeah.

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And, I went for deejay slash radio

program of the year from the Wmca.

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Yeah, it was a great honor.

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They have, every year in November,

all the cowboy musicians and poets

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and everyone on the Western music

scene meets in Albuquerque for a week

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for the annual convention and awards.

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And so, Oh, so you were in front of you,

the, the.

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A huge crowd in a ballroom,

and I didn't know, you

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know, it's, patterned after,

you know, like the Oscars.

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Yeah. Or the Emmys.

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Yeah. Right. And so.

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Oh, what. A great arm.

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Yeah, it really was.

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It was cool to be a cool,

golden guitar. Or.

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No, they give you.

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It's, it's shaped like a

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it's a pillar of sorts,

and it's made out of, solid glass,

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and it's got etched, your name

and what the award is on the front.

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It's about, oh, 15in tall,

and it's kind of pyramid shaped.

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Yeah.

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It's substantial, and you've probably

got it stuffed in a drawer somewhere.

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Or, you know.

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Yeah, yeah, it's on the mantel,

you know. In the.

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Living room.

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Yeah.

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No, the guitar was actually given to me

at my 20 years of service at Cass.

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So I have, an acoustic Fender guitar

and little custom made plaque

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that says to Peter Bruce, for many years,

loyal service to cat radio, you know.

253

00:13:30,876 --> 00:13:31,610

And so.

254

00:13:31,610 --> 00:13:32,778

So I have a guitar, too.

255

00:13:32,778 --> 00:13:35,281

That's a good keeper. Yeah.

256

00:13:35,281 --> 00:13:38,851

And so what's your next adventure in,

257

00:13:38,851 --> 00:13:41,854

you know, in light

that you just have retired.

258

00:13:42,221 --> 00:13:45,257

And I know you're riding your

bike probably like a mad rat.

259

00:13:46,592 --> 00:13:47,626

But, do

260

00:13:47,626 --> 00:13:50,629

you have any like, key adventures that.

261

00:13:51,363 --> 00:13:52,832

Yeah, I do, as a matter of.

262

00:13:52,832 --> 00:13:55,467

Fact, I'm surprised.

263

00:13:55,467 --> 00:13:57,670

As far as, work,

264

00:13:57,670 --> 00:14:02,441

I'm still loosely involved in announcing

and that's within

265

00:14:03,442 --> 00:14:05,344

Flagstaff Friends of Traditional Music

266

00:14:05,344 --> 00:14:09,448

and our annual gift to Flagstaff,

which is picking in the Pines.

267

00:14:09,481 --> 00:14:11,884

Yes, I was going to bring that up,

actually. Okay.

268

00:14:11,884 --> 00:14:16,622

So I'm still involved in that

as far as fundraising and doing mic work

269

00:14:16,622 --> 00:14:22,061

and just, you know, nuts and bolts behind

the scenes, setting up the festival.

270

00:14:22,061 --> 00:14:22,561

Yeah.

271

00:14:22,561 --> 00:14:23,162

And just,

272

00:14:23,162 --> 00:14:26,999

you know, all hands on deck when it comes

time for pick and every September.

273

00:14:27,132 --> 00:14:32,338

But now that I'm completely retired,

I'm kind of lost, you know,

274

00:14:32,504 --> 00:14:37,877

because my first paycheck job was,

you know, at age 13, you know, and.

275

00:14:38,444 --> 00:14:43,382

You go to the you

scratch inside the mailbox and the check.

276

00:14:43,782 --> 00:14:45,751

Yeah. Oh.

277

00:14:45,751 --> 00:14:49,555

So but that aside, you know,

money's really not an issue,

278

00:14:49,555 --> 00:14:52,791

but, it's always nice to get.

279

00:14:53,592 --> 00:14:57,029

But in the meantime,

you asked about any upcoming adventures.

280

00:14:57,029 --> 00:15:00,332

And so since I, I have a clean slate,

I've signed up

281

00:15:00,332 --> 00:15:03,669

for a, ski trip to Japan in February.

282

00:15:03,669 --> 00:15:04,503

Oh, fantastic.

283

00:15:04,503 --> 00:15:07,673

I I've never been to Japan, so I.

284

00:15:07,673 --> 00:15:10,009

And while I'm there, why not go skiing?

285

00:15:10,009 --> 00:15:11,677

No, no, that's the ticket.

286

00:15:11,677 --> 00:15:17,049

And, I've got some kids, you know,

that went last year

287

00:15:17,449 --> 00:15:20,653

and ski about a whole posse of them.

288

00:15:20,986 --> 00:15:22,922

They, they rented a van, didn't they?

289

00:15:22,922 --> 00:15:25,958

And I think

and bombed around to various areas.

290

00:15:25,991 --> 00:15:28,127

Yes. Trouble. Yeah.

291

00:15:28,127 --> 00:15:30,229

There were nearly arrested.

292

00:15:30,229 --> 00:15:32,097

Like, I don't want to go into more

293

00:15:33,065 --> 00:15:34,233

Hokkaido.

294

00:15:34,233 --> 00:15:34,600

Yeah.

295

00:15:34,600 --> 00:15:37,603

Is is where they were. Yes.

296

00:15:37,736 --> 00:15:38,671

And, Yes.

297

00:15:38,671 --> 00:15:40,873

I'm really looking forward to that.

298

00:15:40,873 --> 00:15:43,409

Find quality snow. Yeah.

299

00:15:43,409 --> 00:15:47,646

And I also, got from them that it really

300

00:15:48,781 --> 00:15:51,150

isn't as expensive as you think.

301

00:15:51,150 --> 00:15:54,320

You know, you think of Tokyo is probably

one of the most expensive cities

302

00:15:54,320 --> 00:15:58,090

in the world,

but the in the, in the ski hills,

303

00:15:58,090 --> 00:16:02,161

it's fairly reasonable

compared to the rest of the world.

304

00:16:02,161 --> 00:16:05,331

And,

that which was kind of a surprise to me,

305

00:16:05,331 --> 00:16:07,900

I would have thought

it would be pretty inflated, but.

306

00:16:07,900 --> 00:16:10,769

Yeah, cost is no object.

307

00:16:10,769 --> 00:16:13,138

And in this instance,

because I'm going well.

308

00:16:13,138 --> 00:16:16,141

And, you know, it's not the money,

309

00:16:16,141 --> 00:16:18,711

being rich isn't just the dollar figure.

310

00:16:18,711 --> 00:16:21,914

It's what,

what you how you living experiential.

311

00:16:22,114 --> 00:16:23,949

Yeah. Oh, it's so true.

312

00:16:23,949 --> 00:16:26,151

Now how about South America.

313

00:16:26,151 --> 00:16:28,153

Have you ski down in Chile.

314

00:16:28,153 --> 00:16:29,755

No, but I've been talking.

315

00:16:29,755 --> 00:16:34,393

A friend of mine is managing some stuff

down there, Jim Murray.

316

00:16:34,860 --> 00:16:37,863

And, he just got back up from Chile.

317

00:16:38,330 --> 00:16:39,832

He told me about that. Yeah.

318

00:16:39,832 --> 00:16:42,534

And it's, it's a place I'm going to be.

319

00:16:42,534 --> 00:16:44,103

Going via in Nevada.

320

00:16:44,103 --> 00:16:44,803

Awesome. Yeah.

321

00:16:44,803 --> 00:16:47,773

You know, I think our steepness.

322

00:16:47,773 --> 00:16:49,675

Is good there. Yeah.

323

00:16:49,675 --> 00:16:50,342

What.

324

00:16:50,342 --> 00:16:53,345

Never mind the $3,500 in there.

325

00:16:53,712 --> 00:16:56,582

Yeah I know then you got to buy your hotel

and your meals.

326

00:16:56,582 --> 00:16:57,883

But it's supposed to be a,

327

00:16:58,917 --> 00:17:00,586

top notch resort with you.

328

00:17:00,586 --> 00:17:02,955

With great terrain, real isolated.

329

00:17:02,955 --> 00:17:05,624

But, yeah, you know, hotel. Yeah.

330

00:17:05,624 --> 00:17:06,892

Yeah, up there in the Andes.

331

00:17:06,892 --> 00:17:09,661

So they get plenty of snow

above. The tree line.

332

00:17:09,661 --> 00:17:11,930

Yeah. The pictures I've seen of it.

333

00:17:11,930 --> 00:17:13,165

Yeah. Daunting.

334

00:17:13,165 --> 00:17:14,933

Yeah. Daunting looking stuff.

335

00:17:14,933 --> 00:17:15,300

Yeah.

336

00:17:15,300 --> 00:17:20,806

Now, do you have any projects in mind

that you want to do in your field,

337

00:17:20,806 --> 00:17:24,710

or are you going to do any more broadcast,

for announcing or.

338

00:17:25,210 --> 00:17:27,212

Well,

you know, you're an inspiration, right?

339

00:17:27,212 --> 00:17:28,847

I'm going to get my own podcast going.

340

00:17:28,847 --> 00:17:30,883

I think that I think you ought to.

341

00:17:30,883 --> 00:17:32,284

I'll be your first guest.

342

00:17:32,284 --> 00:17:35,287

All right. You're on.

343

00:17:35,354 --> 00:17:37,056

Just stay away from my,

344

00:17:37,056 --> 00:17:40,059

Gavin, my engineer brother.

345

00:17:40,125 --> 00:17:41,193

Boss.

346

00:17:41,193 --> 00:17:43,062

Oh, y editor. Okay.

347

00:17:43,062 --> 00:17:43,495

That's it.

348

00:17:43,495 --> 00:17:44,930

That's his title.

349

00:17:44,930 --> 00:17:47,466

See, I've got a mentor. That's. And this.

350

00:17:47,466 --> 00:17:48,967

It's a younger man, right?

351

00:17:48,967 --> 00:17:52,137

Yeah. Gavin. Yeah. He's

something else. He.

352

00:17:52,171 --> 00:17:56,875

He's my mentor within our,

a former colleague at, you know,

353

00:17:56,875 --> 00:17:57,843

great Circle Media.

354

00:17:57,843 --> 00:18:00,079

She's currently on er on 93 nine

the Mountain.

355

00:18:00,079 --> 00:18:04,850

Her name is Brittany Payton, and,

she's a hometown Flagstaff girl.

356

00:18:04,850 --> 00:18:10,689

And she's encouraging me to branch out

and maybe do audio books or,

357

00:18:10,689 --> 00:18:14,760

You know,

this would fit right into your world.

358

00:18:14,760 --> 00:18:15,060

Yeah.

359

00:18:15,060 --> 00:18:19,398

And she volunteered to help me set up

my own home studio.

360

00:18:19,565 --> 00:18:20,899

She goes, it's simple stuff.

361

00:18:20,899 --> 00:18:22,868

It's nothing you haven't done before.

362

00:18:22,868 --> 00:18:26,939

So why don't you know, keep

your hand in the game and keep it rolling?

363

00:18:27,339 --> 00:18:29,308

But I'm enjoying retirement right now.

364

00:18:29,308 --> 00:18:30,375

You know, I'd say

365

00:18:30,375 --> 00:18:34,279

for the next little while, at least, I'm

getting to, you know, focus on recreation.

366

00:18:34,413 --> 00:18:35,614

Yeah, absolutely.

367

00:18:35,614 --> 00:18:37,249

I, I admire that.

368

00:18:37,249 --> 00:18:42,721

In regards to radio, what is the state

of radio in your observation?

369

00:18:42,721 --> 00:18:44,022

I knew you were going to ask that.

370

00:18:45,090 --> 00:18:45,657

I'm ready.

371

00:18:45,657 --> 00:18:47,259

I ask every three.

372

00:18:47,259 --> 00:18:48,861

Well,

373

00:18:48,861 --> 00:18:51,196

terrestrial local

374

00:18:51,196 --> 00:18:55,200

radio is still a viable medium.

375

00:18:55,367 --> 00:18:57,569

However, there are challenges.

376

00:18:57,569 --> 00:19:00,572

Yeah. And, challenges. Yeah.

377

00:19:00,906 --> 00:19:05,844

So, you've got such a splintered

378

00:19:06,478 --> 00:19:09,481

audience now, you know, back in the day,

379

00:19:09,848 --> 00:19:13,318

when you and I grew up, everyone

listened to the radio because it was,

380

00:19:13,318 --> 00:19:16,989

you know, the primary source

of information and entertainment.

381

00:19:17,055 --> 00:19:17,456

Yeah.

382

00:19:17,456 --> 00:19:21,460

Now you've got YouTube,

you've got Spotify, you have,

383

00:19:21,860 --> 00:19:26,532

Apple iTunes and, you know, a dozen

384

00:19:26,632 --> 00:19:30,302

different ways to sample and.

385

00:19:30,302 --> 00:19:33,205

And a billion podcasts. Yeah.

386

00:19:33,205 --> 00:19:37,543

So, yeah, radio's

seeing some competition,

387

00:19:37,543 --> 00:19:40,546

but I still believe it's, here

388

00:19:40,546 --> 00:19:44,183

to stay as far as serving

local communities.

389

00:19:44,183 --> 00:19:47,186

Yeah, it's

just a lot tougher than it used to be.

390

00:19:47,319 --> 00:19:50,322

Yeah. And you were there, too. I.

391

00:19:50,355 --> 00:19:54,993

There's just a certain thing

about listening to the radio that I like,

392

00:19:55,027 --> 00:19:59,731

you know, and I like NPR as my means, but

393

00:19:59,731 --> 00:20:03,302

with all the politics going on and stuff,

I don't even like listening to them.

394

00:20:03,302 --> 00:20:06,305

I'd rather have an entertaining voice

like yours,

395

00:20:06,738 --> 00:20:12,010

throwing some, vinyl down,

but also having gas and,

396

00:20:12,010 --> 00:20:17,482

you know,

variety channel that you can tune into.

397

00:20:17,549 --> 00:20:19,484

And if it's a, that's great.

398

00:20:19,484 --> 00:20:22,487

Pete's Community Cafe's on the air.

399

00:20:22,487 --> 00:20:24,122

There you go. I love that voice.

400

00:20:26,225 --> 00:20:26,625

Do it.

401

00:20:26,625 --> 00:20:27,926

Pete.

402

00:20:27,926 --> 00:20:31,630

Well, you know,

one of the things about radio is that it

403

00:20:31,630 --> 00:20:36,602

is so in the moment

and you get spontaneous

404

00:20:36,902 --> 00:20:40,272

things happening where people mention

405

00:20:40,706 --> 00:20:41,940

things off the cuff,

406

00:20:41,940 --> 00:20:45,877

and their morning show partner,

for example, catches them by surprise,

407

00:20:45,877 --> 00:20:50,015

and you get laughter

and you get the listener engaged in that,

408

00:20:50,215 --> 00:20:53,518

you know, and or you're at a live event

409

00:20:53,819 --> 00:20:57,889

and, you know, on location

where people are coming up

410

00:20:57,889 --> 00:21:00,926

and you get this degree of spontaneity

that's

411

00:21:01,960 --> 00:21:04,296

not found in other. Places,

in other places.

412

00:21:04,296 --> 00:21:09,635

And I'll bet, I'll bet a live,

there must be a lot of fun to do.

413

00:21:09,701 --> 00:21:11,703

Sure is. It's a little dangerous.

414

00:21:11,703 --> 00:21:14,539

Possibly because you never know

what's going to happen.

415

00:21:14,539 --> 00:21:15,774

I mean, you're good.

416

00:21:15,774 --> 00:21:19,278

Your ability

to get thrown out of the airwaves

417

00:21:19,378 --> 00:21:21,813

a little better than the control of yours.

418

00:21:21,813 --> 00:21:22,547

Oh, yeah.

419

00:21:22,547 --> 00:21:23,515

For sure.

420

00:21:23,515 --> 00:21:28,020

But, yeah, sports, you know,

and I think that's one thing that

421

00:21:28,754 --> 00:21:33,592

that calf has really excelled at through

the years is covering,

422

00:21:33,592 --> 00:21:37,229

both high school and new sports,

you know?

423

00:21:37,329 --> 00:21:40,232

Yeah. Nobody else is.

424

00:21:40,232 --> 00:21:40,666

Right.

425

00:21:40,666 --> 00:21:45,871

And, and the thing that amazes me on the

university level is how I've forgotten.

426

00:21:45,871 --> 00:21:50,575

Now, you it's like you open the papers

and you've got two scores.

427

00:21:51,143 --> 00:21:53,845

Yes. You you have and and it's

428

00:21:53,845 --> 00:21:58,150

you have to search around to find

if any of you won or lost, you know.

429

00:21:58,417 --> 00:22:00,152

It's just terrible.

430

00:22:00,152 --> 00:22:02,554

That was so awesome.

431

00:22:02,554 --> 00:22:06,391

When new beat you of a in football,

I think it was three

432

00:22:06,658 --> 00:22:10,495

three seasons ago now it was just

I couldn't believe it.

433

00:22:10,762 --> 00:22:14,132

And you're a real,

it's a little embarrassing for everybody,

434

00:22:14,132 --> 00:22:17,402

but I thought it was great here, and it,

it proved to.

435

00:22:17,803 --> 00:22:23,175

Yeah, it was a tell tale of the future

season that you they could come out of.

436

00:22:23,208 --> 00:22:24,643

Yeah. Was the all,

437

00:22:26,411 --> 00:22:28,280

I'm glad you brought that up.

438

00:22:28,280 --> 00:22:33,251

I mean, have you done any, sports cars

or have you done anything like that?

439

00:22:33,318 --> 00:22:37,456

No, I've never been, live sports voice.

440

00:22:37,456 --> 00:22:41,259

I've always been behind the scenes,

running the board, doing the engineering

441

00:22:41,259 --> 00:22:43,195

and the tech end of it. Yeah.

442

00:22:43,195 --> 00:22:46,131

And that's something I learned in college.

You know, where I'm.

443

00:22:46,131 --> 00:22:47,299

I was the go to guy.

444

00:22:47,299 --> 00:22:49,468

Okay, back to back to Pete at the studio.

445

00:22:49,468 --> 00:22:53,305

You know, I play the ads, you know,

and then give them the cue

446

00:22:53,405 --> 00:22:57,075

when it was their time to go back

on, you know, guess that sort of thing.

447

00:22:57,075 --> 00:22:59,311

I bet it's game on when you're in that.

448

00:22:59,311 --> 00:23:00,445

Yeah, you're in the hot seat.

449

00:23:00,445 --> 00:23:03,081

You know you because you got to make

those guys look good.

450

00:23:03,081 --> 00:23:03,715

Yeah.

451

00:23:03,715 --> 00:23:05,984

No that's a,

that's the coolest part of it.

452

00:23:05,984 --> 00:23:09,621

And so you go to Japan,

what are you going to do

453

00:23:09,621 --> 00:23:10,922

the rest of the summer?

454

00:23:10,922 --> 00:23:12,057

The rest of the summer?

455

00:23:12,057 --> 00:23:15,093

Well, like I said,

I got to go to that, 50 year reunion.

456

00:23:15,260 --> 00:23:16,328

Yeah. In Chicago.

457

00:23:16,328 --> 00:23:19,331

Yeah. Well, in Palatine, palletizing.

458

00:23:19,498 --> 00:23:20,232

It's is.

459

00:23:21,466 --> 00:23:22,134

It's a little bit.

460

00:23:22,134 --> 00:23:24,236

Who could forget Palatine?

461

00:23:24,236 --> 00:23:28,774

Well, you know, Palatine is actually,

the name, you know,

462

00:23:29,007 --> 00:23:34,446

there's a Palatine in Germany, but

it's also a biblical, term, too, as far

463

00:23:34,446 --> 00:23:39,017

as, the hills of Palatine and,

you know, back to the,

464

00:23:39,317 --> 00:23:42,587

Jesus era, but that aside.

465

00:23:42,854 --> 00:23:45,090

So go to the reunion from there.

466

00:23:45,090 --> 00:23:49,027

I'm going to go to the state of Maine,

where I've never been before.

467

00:23:49,027 --> 00:23:53,865

And, I'm going to rent a bicycle

and ride up and down the coast

468

00:23:53,865 --> 00:23:56,868

and, explore Maine for a little while.

469

00:23:56,968 --> 00:23:58,336

Oh, that that would be needed.

470

00:23:58,336 --> 00:24:02,307

And I've heard it's a gorgeous,

gorgeous place.

471

00:24:02,307 --> 00:24:04,342

Yeah. Acadia National Park.

472

00:24:04,342 --> 00:24:06,545

Yeah. And, right there on the ocean.

473

00:24:06,545 --> 00:24:08,013

So I'm really looking forward to that.

474

00:24:08,013 --> 00:24:11,316

And are you doing it with anybody else,

or are you just running solo?

475

00:24:11,483 --> 00:24:12,150

Well, I'm.

476

00:24:12,150 --> 00:24:16,421

I'm going on my own, but I'm going to meet

a friend who's going to kind of be

477

00:24:16,655 --> 00:24:21,493

the, sag wagon is what they call it,

you know, the backup crew,

478

00:24:21,526 --> 00:24:26,331

you know, that'll, supply,

you know, a vehicle and,

479

00:24:26,531 --> 00:24:29,835

you know, we'll figure out where to stay,

and, Yeah. So.

480

00:24:29,868 --> 00:24:30,735

Oh, that'll be fun.

481

00:24:30,735 --> 00:24:33,004

Yeah. Oh, I wish you

well on that one. Yeah.

482

00:24:33,004 --> 00:24:35,006

Hey, listen, do you have advice?

483

00:24:35,006 --> 00:24:38,043

You know,

I'm, I'm interested in the Flagstaff

484

00:24:38,043 --> 00:24:41,246

kids out there,

and I purposely don't have children

485

00:24:41,246 --> 00:24:45,851

so that I can put some of my focus

on the young people in this town.

486

00:24:45,851 --> 00:24:47,652

Sure. And friends. Yeah, yeah, yeah.

487

00:24:47,652 --> 00:24:50,522

And I feel like all kids are ours,

you know?

488

00:24:50,522 --> 00:24:55,494

And, what's your advice

as far as keeping people

489

00:24:55,527 --> 00:24:58,530

educated and engaged in broadcasting?

490

00:24:58,597 --> 00:25:01,533

Because I think it's a loose

cat in the YouTube thing.

491

00:25:01,533 --> 00:25:06,571

You know, it seems like you can get famous

by some off the wall presence,

492

00:25:06,571 --> 00:25:09,975

but there's no

there's no education behind,

493

00:25:10,742 --> 00:25:14,679

the presentation,

that you learn in school, right.

494

00:25:14,679 --> 00:25:19,851

Or like I learned it working behind

the scenes and in production in Hollywood.

495

00:25:19,851 --> 00:25:20,952

You learn a lot.

496

00:25:20,952 --> 00:25:23,121

It's more of a formal education.

497

00:25:23,121 --> 00:25:26,157

What's your advice to the young people

that are interested in there?

498

00:25:26,224 --> 00:25:29,194

Well,

you know, a good example of that is,

499

00:25:29,194 --> 00:25:32,697

John Taylor and his work at Ponderosa

High School.

500

00:25:32,731 --> 00:25:33,932

Yeah, that's a good point.

501

00:25:33,932 --> 00:25:37,736

It's so he leaned on the folks at Caffe

502

00:25:37,836 --> 00:25:41,873

to get their own station up

and running at Ponderosa and.

503

00:25:41,873 --> 00:25:42,474

Good.

504

00:25:42,474 --> 00:25:46,845

And so those kids are actively engaged

505

00:25:46,845 --> 00:25:50,615

in producing ads, doing PSA,

506

00:25:50,849 --> 00:25:55,854

being on air and, old school radio,

you know, it's I love it.

507

00:25:56,154 --> 00:25:59,190

I John is a dear friend of mine,

508

00:25:59,190 --> 00:26:03,862

and I, I have been over to the school

and we talked about getting them

509

00:26:03,862 --> 00:26:06,865

rolling on a podcast as well,

but I, I'm stoked to hear.

510

00:26:06,898 --> 00:26:08,099

Yeah, right. Radio.

511

00:26:08,099 --> 00:26:12,571

As far as advice in general

to young people who want a career

512

00:26:12,871 --> 00:26:19,244

in, audio, video, infotainment.

513

00:26:19,411 --> 00:26:24,282

I'd say the university and they use

it is a great example of great progress.

514

00:26:24,282 --> 00:26:25,517

Yes, they really do.

515

00:26:25,517 --> 00:26:28,920

You know,

the school of Communications and,

516

00:26:28,920 --> 00:26:32,557

you know, if you want to,

you got to go to college.

517

00:26:32,557 --> 00:26:35,760

I think if you really want a career,

you know, certainly

518

00:26:35,760 --> 00:26:39,764

you can do it my way

and, you know, from the ground up.

519

00:26:39,764 --> 00:26:40,565

Yeah.

520

00:26:40,565 --> 00:26:44,769

And try and, you know, work your way

in from the side, but, you know.

521

00:26:44,970 --> 00:26:46,404

Work like that. Yeah.

522

00:26:48,373 --> 00:26:50,275

Does CC or, cooking.

523

00:26:50,275 --> 00:26:50,942

You know.

524

00:26:50,942 --> 00:26:51,876

Honestly, I don't know.

525

00:26:51,876 --> 00:26:54,079

I'm not too affiliated with them. Yeah.

526

00:26:54,079 --> 00:26:57,082

But the CDC does a great job as far as,

527

00:26:57,115 --> 00:27:01,453

you know, more tech and blue collar

and hands on stuff.

528

00:27:01,453 --> 00:27:04,923

You know, they've got that truck driving

school, which I think is a great idea.

529

00:27:04,990 --> 00:27:07,125

I thought it was so good too.

530

00:27:07,125 --> 00:27:10,095

And it's a great stepping stone

if you want to go.

531

00:27:10,095 --> 00:27:14,699

To Rock two and a you is a great program.

532

00:27:14,699 --> 00:27:15,567

Yeah.

533

00:27:15,567 --> 00:27:19,804

Where you get your undergrad stuff

taken care of at a lot lower cost.

534

00:27:19,804 --> 00:27:20,505

Right.

535

00:27:20,505 --> 00:27:23,308

And do they have do

536

00:27:23,308 --> 00:27:27,245

stations have journeyman programs to where

they bring young people with sure.

537

00:27:27,278 --> 00:27:28,680

Caps, a great example of that.

538

00:27:28,680 --> 00:27:31,850

Right now we have 2 or 3 interns

539

00:27:31,850 --> 00:27:35,520

and and you rotate in and out.

540

00:27:35,520 --> 00:27:41,559

And one of the recent graduates

is now working there.

541

00:27:41,793 --> 00:27:43,294

So, you know, that's cool.

542

00:27:43,294 --> 00:27:46,297

Yeah. Because the success of a program.

543

00:27:46,398 --> 00:27:50,368

You know,

but the tough challenge for young people

544

00:27:50,368 --> 00:27:53,705

wanting graduating in a year

and then wanting to stay here, of course,

545

00:27:53,938 --> 00:27:55,173

is the cost of living.

546

00:27:55,173 --> 00:27:59,477

You know, they're going, well, how am I

going to, you know, afford to live here?

547

00:27:59,511 --> 00:28:02,881

And, you know,

you know, just an average working salary.

548

00:28:03,381 --> 00:28:04,683

Yeah. No.

549

00:28:04,683 --> 00:28:08,987

And and it's so difficult

for people to buy houses like that.

550

00:28:08,987 --> 00:28:13,725

It's shocking how ridiculously difficult

it is for a young couple.

551

00:28:13,725 --> 00:28:15,493

Say the bus home.

552

00:28:15,493 --> 00:28:16,094

Well, yeah.

553

00:28:16,094 --> 00:28:18,463

And and then live here and then work and.

554

00:28:18,463 --> 00:28:22,067

Yeah, that impacts

us, on many different levels.

555

00:28:22,067 --> 00:28:27,272

Not only, you know, police and fire, but,

teachers and,

556

00:28:27,505 --> 00:28:31,309

medical professionals, you know,

and they live here for a while.

557

00:28:31,309 --> 00:28:34,312

And, gosh, we're just,

you know, treading water.

558

00:28:34,479 --> 00:28:36,848

We're not, you know, making bank.

559

00:28:36,848 --> 00:28:40,185

Let's go somewhere where we can live

cheaper and,

560

00:28:40,185 --> 00:28:43,722

you know, make some money and,

you know, kind of build our future.

561

00:28:44,255 --> 00:28:46,324

Yeah. No, it's really churches.

562

00:28:46,324 --> 00:28:49,794

Well, I always been a dilemma for small,

563

00:28:49,794 --> 00:28:53,465

growing, pained towns like this.

564

00:28:53,665 --> 00:28:56,401

I think everything gets inflated. Yeah.

565

00:28:56,401 --> 00:28:59,104

I mean, but it's always been that way,

you know?

566

00:28:59,104 --> 00:29:00,271

Yeah, that's what I'm saying.

567

00:29:00,271 --> 00:29:02,307

You know, it was an experience, you know.

568

00:29:02,307 --> 00:29:02,640

Yeah.

569

00:29:02,640 --> 00:29:07,679

When I arrived in 83,

it was, you know, $5 an hour is,

570

00:29:07,679 --> 00:29:11,616

you know, what I was making,

you know, it's like, Oh,

571

00:29:12,383 --> 00:29:14,753

yeah. So.

572

00:29:14,753 --> 00:29:17,822

So what's always been

the same is you've got this hulking

573

00:29:17,822 --> 00:29:22,160

metropolis two hours to the south of us

with established,

574

00:29:22,460 --> 00:29:23,495

you know,

575

00:29:23,495 --> 00:29:27,465

upper class people that have enough money

to have a second home and therefore

576

00:29:27,465 --> 00:29:31,035

they're gobbling up the housing inventory

for their second homes.

577

00:29:31,035 --> 00:29:31,770

Yeah.

578

00:29:31,770 --> 00:29:36,741

You know, and there, you know, in those

those fancy homes are sitting empty.

579

00:29:36,741 --> 00:29:40,145

Well, the poor students are moving

into this one.

580

00:29:40,145 --> 00:29:43,982

Bad rentals would be, you know,

it's crazy,

581

00:29:43,982 --> 00:29:46,951

but it's not easy for the young people.

582

00:29:46,985 --> 00:29:47,585

But,

583

00:29:48,720 --> 00:29:49,220

from your

584

00:29:49,220 --> 00:29:53,758

perspective, what's the infrastructure

future for?

585

00:29:53,758 --> 00:29:56,728

What's the future for Am radio?

586

00:29:56,728 --> 00:30:02,500

I mean, is, is it is the whole nation

in the same situation?

587

00:30:02,500 --> 00:30:07,038

Is it mostly small town or what's the

what's the reach with

588

00:30:07,305 --> 00:30:08,807

and what's its future?

589

00:30:08,807 --> 00:30:13,077

Well, you know, as being raised on radio

590

00:30:13,077 --> 00:30:18,883

and in particular,

I am I'm, I'm a strong advocate for it.

591

00:30:18,883 --> 00:30:22,620

And so I follow what the FCC is doing and,

592

00:30:22,620 --> 00:30:28,293

and Congress is actively engaged

in keeping these ads alive,

593

00:30:28,526 --> 00:30:33,464

especially in rural areas,

because it's the lifeline as far as the

594

00:30:33,498 --> 00:30:37,902

emergency alert system and, basic

595

00:30:37,902 --> 00:30:42,173

weather alerts

for, situations of that sort.

596

00:30:42,407 --> 00:30:46,811

So what, the house and Senate have done

597

00:30:46,811 --> 00:30:50,815

is they're facilitating ways

to make it easier

598

00:30:50,815 --> 00:30:54,586

for radio station owners

to keep these stations going.

599

00:30:55,353 --> 00:31:00,925

For example, am, Am 930,

which has a translator at 93.5, but

600

00:31:00,925 --> 00:31:04,863

it's always since 1963 is one of Flagstaff

original radio stations.

601

00:31:05,129 --> 00:31:10,301

Am 930 has a huge reach

across the Navajo Nation.

602

00:31:10,301 --> 00:31:13,004

You know,

it goes almost to the New Mexico border.

603

00:31:13,004 --> 00:31:15,273

It goes clear up to the Utah border.

604

00:31:15,273 --> 00:31:16,541

And you go.

605

00:31:16,541 --> 00:31:19,444

And, I'd say that native

606

00:31:19,444 --> 00:31:25,617

listenership of cars is equal to,

you know, within the city of Flagstaff

607

00:31:25,783 --> 00:31:28,820

just because of its reach

and its solid signal,

608

00:31:28,820 --> 00:31:32,156

you know, and it's, it's

been that way forever.

609

00:31:32,390 --> 00:31:35,226

And I think people come to rely

610

00:31:35,226 --> 00:31:38,363

on a signal that's always there for them.

611

00:31:38,363 --> 00:31:38,763

Yeah.

612

00:31:38,763 --> 00:31:41,733

And they'll listen to almost

anything, right?

613

00:31:41,733 --> 00:31:42,634

Yeah. Yeah.

614

00:31:44,168 --> 00:31:46,170

We just did or they did.

615

00:31:46,170 --> 00:31:46,905

I just say we.

616

00:31:46,905 --> 00:31:49,841

I gotta be careful about that anymore

because I'm no longer involved

617

00:31:49,841 --> 00:31:50,842

with the radio group.

618

00:31:50,842 --> 00:31:54,045

But, you know, they always, you know.

619

00:31:54,045 --> 00:31:54,512

Thank you.

620

00:31:54,512 --> 00:31:55,213

Yeah. Right.

621

00:31:55,213 --> 00:31:58,750

But they did a format flip recently.

622

00:31:58,750 --> 00:32:03,554

And so the music is gone from calf Am now.

623

00:32:03,554 --> 00:32:06,324

It's all talk news sports community.

624

00:32:06,324 --> 00:32:09,193

And so people are going

hey what about the music?

625

00:32:09,193 --> 00:32:11,629

I mean what about that country song.

626

00:32:11,629 --> 00:32:14,632

Yeah, yeah.

627

00:32:15,800 --> 00:32:16,134

Yeah.

628

00:32:16,134 --> 00:32:21,806

So, for the time being, the the powers

that be, you know, ownership is decided

629

00:32:21,806 --> 00:32:25,910

that that's the most effective

route to take it is, is all to.

630

00:32:26,177 --> 00:32:29,647

Those other elements that are,

that are great.

631

00:32:29,881 --> 00:32:30,081

Yeah.

632

00:32:30,081 --> 00:32:34,085

You know, I've been in a lot of it's

local talk to you know, we've got the

633

00:32:34,385 --> 00:32:38,122

the chamber biz buzz, you know