Some people have

this threshold

of like, Oh my

God, if I show

up on a video, I

need to be full

makeup, full hair,

full everything.

But at the same

token, you also

want to be yourself.

And that goes for

any kind of content.

Welcome to the Six

Figure Business

Mastery Podcast,

where every week,

Kirsten and Jeannie

dive into the

essential topics

to fuel your

business growth.

From copywriting

to course creation,

mindset to

video marketing.

They've got you

covered tune in

for expert guest

interviews on all

things, marketing

and business, and

learn how to work

on your business,

not just in it.

So get ready

to unlock your

business potential

and take it to

the next level.

Welcome everyone

to our podcast

episode today.

We are very excited.

We have a

special guest.

Her name is Nina.

Her company is

called Clockwise

Production.

Nina is an award

winning producer,

documentary

filmmaker.

She's done so many

amazing things,

but today we're

going to talk about

leveraging LinkedIn.

I think with

LinkedIn, what I

really liked is

that it is, first

of all, it's easy

to navigate and

with LinkedIn,

I just felt it

was very clean.

It was very

organized and

it spoke to me.

To the audience

that I was looking

for, which are

professionals,

which are service

based professionals,

but it innately

just felt right

to be there.

So LinkedIn just

became a place where

I felt that I fit.

I was heard and

I was getting

the traction, the

clients I wanted.

We're so excited

that you're going

to share with our

audience today,

some tips of things

that you use and

that you share

with your clients.

Yeah.

To help them be

more productive

on LinkedIn.

So number one, we're

going to talk about

permission to shine.

Tell us a little

bit about what

that means.

So this really

comes is a holdover

sort of from my

initial coaching

work that I did

with clients where

we talked about

video only, right?

And that was video

for any social

media platform,

not just LinkedIn,

the learning how

to shoot yourself

with yours.

Or even how to

edit a simple

clip or posting

on whatever social

media platform.

If my clients are

mostly boomers

and Gen Xers and

it was always a

mindset game and it

was really about.

So giving yourself

permission to show

up for yourself, for

your business, for

your passion, for

your expertise, for

the authority in the

field that you are,

and not hold back.

That is only

possible and

sustainable if

you're coming

from a place of

authenticity and

you being you and

not you trying to be

somebody and holding

up something that

you are not really.

In, in reality.

So for me, that was

such a watershed

moment where I'm

like, okay, so

what we're learning

and teaching our

clients for video

is really true

across the board.

And that's where

sort of that

transition started

happening where

I'm like, I'm

not just helping

people with video,

these disciplines

that we're all

working with in

the marketing and

sales field in

the digital world.

There's so

much overlap

on everything.

We have a really

good friend who is a

lawyer and she went

to a conference and

they were talking

about videos.

This is well over

a decade ago.

And the attorney

said, a lot of

you are nervous

to get on camera.

You're afraid to

get on camera.

And he said, has

anyone ever walked

into your office

and said, Oh my

God, you're so ugly.

I can't work

with you and

turned around

and walked out.

Right.

So.

I always try to tell

people, like, you're

out networking,

you're talking

to your family.

We look like what

we look like, right?

Which often

scares people.

If your photos don't

look like you, which

we had happened a

few times, we see

people's photographs

for the interviews.

And then the person

who arrives, you're

like, is that

really that person?

So I think one of

the powers in video

is people know

that what they see

is what they're

going to get.

And obviously

that's changing a

little bit with AI,

but I think video

is so powerful.

I often tell

people you attend

a networking event

and you network for

that hour or two

or whatever it is.

But when you

create an awesome

video that is just

providing value and

education, it's like

you're networking

24 hours a day,

seven days a week.

And that's

what I want.

I don't want to show

up in full makeup.

I mean, to me,

full makeup is very

little anyway, to

begin with, but some

people have this

threshold of like,

Oh my God, if I

show up on a video,

I need to be full

makeup, full hair,

full everything.

But at the same

time, So can you

also want to be

yourself and that

goes for any kind

of content, whether

it is a photo or

video or your voice

is your voice,

whether it's visual

or written, that

should always sort

of be consistent.

And Jeannie and

I joke, we have

a problem with

that because we're

two owners of a

business who have

very different

voices, right?

So when it comes

to creating content

together, sometimes

that's a challenge.

We like to joke

that we bicker like

six year olds when

we're trying to

write sales copy or

content together.

But it is important

to have both of

our voices show up.

Those are two very

different things.

So you need the

time to plan, to

execute on it, and

then to have the

time to post it.

So if we run

a big program.

We want to talk

about that at

least six weeks

out, at least.

And if it's

something smaller,

maybe two or

three weeks.

And again,

it depends.

Is it a 10, 000

project or is it

a 50 investment

for our clients?

And depending on

if it's 50, we can

go short of notice.

If it's thousand,

10, 000, then we

need to have a

long ramp, right?

To get there.

So that kind

of strategy is

really important.

But then on

top of that.

And this is where

people get sloppy

is what does a

post look like?

Like what are

the elements that

need to go into

a post for a post

to be effective?

I have a long list

of pet peeves, but

things like posting

without a call to

action, you might

as well just not

be posting at all.

The call to action

never has to be

a salesy thing.

It can be simple

as Leave a comment

below on the, when

you give them a very

concise question

about the topic you

just talked about

to make it easy and

quick, because if

I have lurkers and

90 percent of all

people hanging out

on LinkedIn are,

they never post,

they rarely engage,

if I keep asking

questions one day,

they'll be like,

This is a question

I want to answer.

And now I know who

Mary Jane is and

I can grab her and

say, Hey, thank

you for commenting

on my post.

What did you

find the most

interesting?

And now I know who

my audience is.

And if I don't ask

questions of my

audience, they will

not interact because

they're not called.

To do so.

So call to action

is super important.

And then

contextualizing

your content.

I mean, the list

goes, there's

seven points.

So there's a

lot of small

things we can do.

And if we do them

regularly and

consistently, and

we have a routine

around them, then

we can focus on

the creative part

of writing awesome

content that people

will want to read

or engage with.

That's incredible.

Yeah.

I think it's so

important to take

the time to plan.

And I think like

you said, people

don't think

far enough out.

If you've got a

launch coming up,

you have all these

things that need to

happen and content

creation is a lot

more fun and a lot

easier when you're

not under the gun.

So at least when

you do write last

minute, then at

least you know

why and why you're

doing what you're

doing and to whom

you're talking.

And those are the

clients who the dog

throws up and the

child has a fever

and the husband is

sick and there's

an emergency,

something or other.

And life.

Life happens

every single day

to all of us.

So do yourself a

favor and write your

stuff in advance and

have it scheduled

or have a VA to

post it the day

of, if you have.

Good rhythm

established.

Yeah, we always

encourage our

clients to be, to

work ahead of time

just like you do.

And then if there's

something that

they feel inspired

to post that

day, then do so.

And I always say

like, you need to

have a library and

that's sort of where

I really Encourage

everybody always

to batch produce,

especially videos.

The only way to

survive the video

game is to batch

produce, but

all your other

content too.

Like if we have a

series of six videos

introducing a bigger

new product or any

product, then we

have pre produced

videos and, or JPEGs

that lead into that

product, and if

we're smart about

how we create it,

we can actually

recycle it for

the next time.

It's so funny

because I always

think we have a

video that We talk

about it's easy to

create a course.

It's hard

to sell it.

Yes.

Right.

I think people

don't look, we

all love teaching

and educating.

So creating the

course is fun and

it's exciting.

And in most cases

it's relatively

easy, but people

don't realize that

the real effort and

time goes into the

marketing of it.

So I think it's

so awesome that

you're coaching

people on how to

get out ahead of it.

And, um, I was

kind of laughing

to myself when you

said batch content,

you're number

three out of our

four interviews

for today.

So, on Tuesdays,

we have 4 podcast

interviews to

for each of our

podcasts, and

then we actually

have a coaching

call this episode.

We kind of cram a

lot, but then we

know, like, we know

what we're doing

today and we're

kind of, it's all in

the same framework.

So, other than a

team meeting that we

have in the morning,

like, everything is.

We're kind of,

we're engaged with

you guys because

this is what

we're focusing on.

We're not focusing

on doing a million

other tasks.

And I also think,

especially for us

ladies, if we do

want to put a little

bit more effort in

making sure that

we're quaffed well,

and then I have a

little makeup on,

I just, if I sit

down to do video,

I will not want to

just do one or two,

I want to do, I

mean, I'm seasoned

at this now.

I can, depending

on what the content

is, can pull off

up to 15 in one

sitting, which if

they're just teensy

little videos is

easy enough, but I

just want to make

sure that I, even

if I don't edit

them immediately,

if I self edit,

they're done,

right there in my

pocket, I have them.

And if I always feel

like if I have to

edit this, Freaking

thing at 2 a.

m.

because there's

an emergency.

I can do that,

but I will edit

one on 2 a.

m.

If there's an

emergency as time

goes, you will

build a library.

And that is where

I want all my

clients to be is to

have that library.

Like I'm gone all

of September on

a three week trip

to the Arctic.

I know what my

content is going

to be in those

three weeks.

I need to adjust a

couple of things and

shuffle a couple of

things, but I don't

need to worry about

or freak out that I

will not be posting

for three or three

and a half weeks.

So that does lead

us into consistency.

So other than

batching and

kind of planning

ahead, do you

feel like there's

other things that

clients can do to

become consistent?

And one of

my questions

specifically is,

do you think people

over commit to

too much content

and then that

derails them?

Yes.

Okay.

A hundred percent.

So my mantra is

always, I'd rather

have y'all posting

once a week, a

really good post

than committing to

three or four times

a week, and then

beating yourself up

because you didn't

do the first one.

And then why bother

with the second one?

That's just

never going to

work out well.

Need a short

and a long term.

But if we do

something that is

really attainable

and with the support

of a group, right,

then, and then once

we have the once a

week down pat and

we have established

a routine for

ourselves.

Or with our

VAs, right?

For me, it's all

about establishing

these good

habits that

lead to success.

So like I had the

same client who gave

me that wonderful

compliment about

showing up for

his business would

just put Monday

from, I think 2

PM to 6 PM was

just his creation

time every single

Monday, no matter

whether he shot

video or just wrote

a whole bunch of.

Newsletters, he's

a prolific writer,

but it was just his

creation time was

that time on Monday.

And that was

as holy to him.

He didn't touch

that time.

Not nothing else

went in there.

And I find that

like for me, I'm a

huge fan of calendar

blocking that works

really well for me.

So I have every

week, I have my

two hours, mine are

Sunday night, where

I write the content

of the next week.

So I'm always

a week ahead.

I will block

it out in my

calendar as well.

Like, so let's

say we're doing

a challenge

in the fall.

Um, a content

challenge and

that needs seven

pieces of content

of which most of

them are video.

So I'm going to

batch produce all

the videos together.

And since I have

my mindset there

already, I'm

also going to

write the posts.

You're doing these

four interviews

today, right?

Your brain is in it.

You're thinking

about it.

You don't have to

rev up your brain

again to go there.

And you're already

in that world of

what you want to

say and how you want

to sell it and how

you think people

will understand.

Best what the

value is that you

bring to them.

So let's just

knock it out of

the ballpark and

give yourself

enough time.

Because I have a

client who does one

on one video with

me and he always

sends me video.

He promised me video

for today, for a

call for tomorrow.

I know I'm going

to get those videos

two minutes before

we get on the call.

And then he's

like, I couldn't

perform well.

I'm like, of

course you couldn't

perform well.

Cause he gave

yourself a half

an hour before

the call with me.

Give yourself a

three hour window

if you need

to on Saturday

afternoon or Sunday

morning when it's

nice and quiet.

But you need to

allow yourself

to set yourself

up for success.

The three hour

window might become

a one and a half

hour window and a

one hour window.

But if you're not

consistent, and

this is a clearly

algorithmic thing,

If we take it back

to LinkedIn, if

you're consistent,

the algorithm

will know when

your stuff comes.

Oh, Nina's

posting again.

Yay.

It is 10 o'clock

on Tuesday and

we'll show it

to more people.

So the more you're

consistent and

the more you show

up regularly, and

that's why these

LinkedIn engagement

groups are so great,

because you sort of

have that peer, peer

to Peer pressure,

engagement,

inspiration thing

going on of us all

posting within the

same time window,

and then also giving

each other some love

on our content to

make it percolate

up a bit and not be

posting to crickets.

Wow.

Having a support

group where you

all help each other

out because it just

makes total sense.

As long as you have

the same audience

or you're reaching

out to the same kind

of people, you're

just helping each

other get seen.

I love that.

Yeah.

And it doesn't

even have to be

same necessarily.

Like in my group,

I have a couple

of people who are

totally left field

and they profit from

it too, because I

also feel that it's

important to sort

of see sometimes

when we are in

our own bubble a

little too much, it

becomes sort of too

much of the same.

So I think it's

actually nice to

sometimes, like I

have one retailer

in my group.

I have a cyber

expert in my group.

I'm in another

group that I don't

run where there

is a, you know,

Bless his heart.

There's a

financial advisor.

I never know what

to write on his

post, but still it's

like, Oh, and then

there's this world

and there's these

people who also

really important

that service my

kind of people,

which is service

based entrepreneurs.

So it's kind of

nice to have a

little cross breeze

going through every

once in a while.

Now LinkedIn has

started asking

for live video.

Is that right?

Is that something

new to LinkedIn?

Not new.

So live video has

been around for a

long time, but it

was only available

if you had your

profile in so called

creator mode, now

that they're doing

away with creator

modes per se, now

everybody has two

or three months old

that everybody has

access to live where

LinkedIn differs

from other platforms

is that you can only

stream through a

third party vendor,

which has its

advantages for sure.

It's a bit.

Complicated

and there's a

lot of steps to

doing it and I'm

actually putting

an SOP around it.

But anyways, it is

the best performing

and the highest on

the ranking of how

much love content

gets from the

LinkedIn algorithm

live is definitely

on the very top

of it and it also

trickles down to

what you do right

after the live.

For a couple of days

after the live, you

keep having that

elevated status.

Is that something

that you need

to, like, set up

as, as an event

and promote, you

know, beforehand?

That's, that's what

I would recommend.

Yeah.

So the steps are

sort of, once you

have all the, all

the assets, you

wanna set up the

event and then

you go onto the

third party PLA

flat platform and

it lets you fold

in the event,

into the platform,

and then you take

it from there.

Now, will you go

back to hosting

your live show

or was there a

reason why you

paused from that?

I paused last

summer because

I'd done two and a

half years of it.

I felt that the

topic, I just, I

wasn't inspired

by it anymore.

And I think it

showed because three

guests canceled in

a row, short notice.

And I'm like, okay,

this is, this is a

clear sign that I

need to reinvent it.

And then I had so

much content and

so much going on.

I didn't

really miss it.

I now have a co

hosted show with

a client of mine.

I'm going a little

more into fine art

photography and

she's an artist and

we want to bring the

conversation about

art to LinkedIn.

So we launched last

month and tomorrow

we have our second

conversation and

we're inviting

very strategically

different people

out of the art world

that sort of fall

into, I mean, we'll

have some artists

as well, but it's

like curators,

collectors,

gallerists,

people, architects,

uh, Damar is an

architect who

builds with art

in mind and public

spaces for art.

So it's just a

nice way to, a

very different

conversation, but.

The beauty of it is,

as I know from doing

the podcasts is it's

just endless amounts

of content that

because you have

the show, you're

announcing the show,

you're putting out

snippets of the

show, and before

you know it, your

calendar is full.

And so that's a

great way to get

to consistency with

your content too.

That's fantastic.

And is there a

limit on how long

that live LinkedIn

show can be?

I don't think so.

I mean, I'm sure

there is maybe

three hours or

something like that.

I know that the

ideal time is around

20 minutes, but

I find for me, I

find that too short

for a conversation

with the guests,

I think for a

solo, that would

be appropriate,

but I might guess

things have always

been about 45

to 50 minutes.

Cause I then, that

is one thing I give

to a professional

editor and I make

sure that I get

between three and

five clip that I can

then use later on.

And is there a

best, yeah, is

there a best day

and time to go live?

Oh, life.

I think it depends

on your time zone.

It depends.

Like a lot of us

have become global.

So what audience

are we catering to?

Like I always

have that magic.

My magic time

is between 10 a.

m.

and 2 p.

m.

because I spend a

Nearly half of my

time in Europe.

So I want to make

sure that I have

something that I

can commit to no

matter whether I'm

in Switzerland or

I'm in New York.

So that is sort

of the 10 to

two works really

well for that.

And then again,

I think the

consistency

factor is the most

important thing.

If you want to

attract a mom crowd,

you're probably

going to do it at

11am when the kids

are in kindergarten.

Or if you are

attracting the

commuter, you might

be doing it in

the morning when

people are on their

commute or at 5pm.

So I'm never too

nervous if there's

not too many people.

Engaging, because

I know that I'm

using this for

the afterlife of

it more so than

anything else.

This has

been amazing.

How can people get

in touch with you if

they want to learn

more about LinkedIn?

Follow me on

LinkedIn because

I know it's not my

website and I'll

be happy to give

my website and

my email as well.

So by following

me, Nina Farouk,

I'm the only

one on LinkedIn.

That's a nice

thing to be with

an impossible last

name like mine.

So please just

follow me on

LinkedIn and

send me a DM.

A direct message.

I'll be happy

to chat with you

if you have any

further questions.

And my website is

clockwiseproductions.

com.

That's also a

great place to see

a little bit more

of what we do.

You also have a

free offer, a free

gift for our guests.

Is that correct?

Yeah.

So the

aforementioned seven

steps to a perfect

LinkedIn post,

and I trust you'll

put the link into

the show notes, is

just a very simple

little infographic

where I took

one of my posts.

And sort of numbered

the different

elements, a quick

little description,

what it is and why

it is important

to get it right.

We have the same

thing as a checklist

for our client where

we encourage them

in the beginning

when they started

writing their posts

that they have that

handy to make sure

that they don't

leave anything out.

So that is

important.

Perfect.

This has been

fantastic.

Thank you for

joining us today.

We really appreciate

you, Nina.

Thank you so much

for the opportunity

to talk about

what I love.

So thank you.

Thanks for

listening to the

Six Figure Business

Mastery Podcast.

If you enjoyed

listening to this

episode and you are

ready to leverage

video marketing

on all online

platforms, or maybe

even start your

own video podcast,

then you need to

check out the Done

For You and Done

With You program at

themarketingvaadvantage.

com and take

your business to

the next level.