1 00:00:00,020 --> 00:00:04,800 Danny: One thing that can be really easy to overcomplicate in podcasting is your call to action. 2 00:00:05,280 --> 00:00:08,840 Danny: Because a lot of podcasters can often feel like they need to ask listeners to 3 00:00:08,840 --> 00:00:10,620 Danny: do everything at the end of an episode. 4 00:00:11,240 --> 00:00:14,660 Danny: Follow the show. Leave a review. Join a newsletter. 5 00:00:15,140 --> 00:00:19,300 Danny: Follow on social media. Check out the website. But the problem is, 6 00:00:19,500 --> 00:00:21,960 Danny: when you ask for too much, people usually do nothing. 7 00:00:22,500 --> 00:00:25,060 Danny: So it helps to be a bit more intentional with your CTA. 8 00:00:25,740 --> 00:00:30,400 Danny: Instead of asking, what could I promote here, ask, what's the one action that 9 00:00:30,400 --> 00:00:31,900 Danny: makes the most sense for this episode? 10 00:00:32,520 --> 00:00:36,560 Danny: For example, if you've just shared a practical tip that listeners might want 11 00:00:36,560 --> 00:00:39,140 Danny: more of, a newsletter sign-up could make sense. 12 00:00:39,740 --> 00:00:43,600 Danny: If you're trying to build audience retention, maybe the goal is simply getting 13 00:00:43,600 --> 00:00:45,040 Danny: people to follow the podcast. 14 00:00:45,720 --> 00:00:50,120 Danny: Or if the episode naturally started a conversation, directing listeners to reply 15 00:00:50,120 --> 00:00:53,720 Danny: on social media might fit better. The key thing is alignment. 16 00:00:54,700 --> 00:00:57,840 Danny: Your CTA should feel connected to the episodes somebody just listened to, 17 00:00:58,040 --> 00:00:59,940 Danny: not randomly added at the end. 18 00:01:00,280 --> 00:01:02,700 Danny: And here, simple usually works better. 19 00:01:03,180 --> 00:01:08,800 Danny: One clear action, one reason to do it. Because a good call to action shouldn't feel like a checklist. 20 00:01:09,180 --> 00:01:11,240 Danny: It should feel like the natural next step. 21 00:01:11,820 --> 00:01:14,200 Danny: Until the next time, happy podcasting.