Welcome to the six figure business mastery podcast, where every week,

Kirsten and Jeannie dive into the essential topics to fuel your business

growth from copywriting to course creation, mindset to video marketing.

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Tune in for expert guest interviews on all things marketing and

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So get ready to unlock your business.

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Everyone.

Welcome to this week's show.

Six figure business mastery.

Today.

Our guest is my fabulous business partner, Jeanne Wilson.

And we have a fantastic topic for you today, based on a question

that one of our clients asked.

Jeanne, you want to take it away?

I do, I do.

We have a client in our program where we teach our clients how to

get booked on podcasts with a VA doing all of the admin and actually

get them booking on a podcast.

We were talking about the show notes and how she can have people reach

out to her or get her free offer.

And she said, Oh, I just send them to my website.

And we said, no, no, no, no, you need to send them to a funnel.

And she said, why, what's the difference between a funnel and a website?

I don't get it.

So that's why I thought we would talk about this today

because it was very topical.

Yes, so there's a couple of reasons to have a funnel.

It might be to capture a lead.

It might be to make a sale.

It might be to book a call.

It might be to book a podcast guest.

Those are all different types of things that can happen.

And so the problem, when you send someone to a website is

distractions, they're going to see, oh, I want to read about this.

And oh, there's a button where I can do that.

And so, if you say, hey, I want you to get my free lead magnet, go to my website.

They might.

May or may not find it on your website.

And at that point, they're completely distracted with all

the other things on your website.

Whereas, if you say, please get my lead magnet, and you have a domain name

that goes right to the lead magnet.

Like, we have 1 called double your income with a marketing.

So we tell people that and then we just say, go to outsourcing for bosses dot com.

And when they do that, they land on a landing page.

And that is part of a funnel.

But I think the cool part, Jeannie, is you can really

make it a free offer, right?

So we have a free guide.

So you don't ever really say, hey, go get my lead magnet, because nobody wants

your lead magnet, because it's just going to put them on your email list, right?

They know, they know.

But if you have something really of value, I think that's the most important

thing is to make sure that Whatever you're offering as your lead magnet

really does provide value because I think that's really important.

But like you said, we all have the attention spans of squirrels.

So they go to the website and I could end up anywhere and then they get busy

and they leave and they don't sign up.

You know, for your lead magnets and now you haven't captured their information.

So

yeah, absolutely.

And for in the case of when we book our guests on our podcast, we have 2 podcasts.

We send them to a landing page that specifically has a calendar

so they can pick a date and a time that works for them.

And then we have a form that they can fill out.

So we get the information that we need and there's no 0 distractions.

That's the only thing they can do when they're on there.

And that's kind of the point of having a landing page.

Now, sometimes.

They can get terminology can stump people too.

So when we talk about a landing page, it's also called a funnel

page, because typically what happens is they will land there.

They will do something, whether that's fill out a form, put their name and

email, or they'll buy something, or they'll, like, we said, book a call or

book a podcast and then they will get.

Sent to another page, which is typically a thank you page.

So that's a very simple funnel.

It has a landing page, which is the page you land on.

And then it has a thank you page.

Now, sometimes the landing page is called a sales page because

you're actually selling something.

So don't let those terms get in the way.

Confuse you because it can be confusing, but a lot of times they

mean, sometimes can mean the same thing.

Absolutely.

And one of the things that I think about when we first started in all the online

space, like 16 years ago, I remember like the only way to kind of build that said

funnel was really through your WordPress website, we had to kind of create it

and then it would have its own domain name and it took a lot, it was very

time consuming and it was a lot of work.

So in this day and age, because of.

Incredible automation.

We love our software from leads to sales.

It is so easy to set up funnels these days.

And I think that's the other thing that's amazing, because then you can

have in our client situation where she's going on podcasts, she might

be talking about different topics.

So she can have a different guide.

If she's talking about, I'll use us as an example.

If we're talking about getting booked, you know, having a virtual assistant,

getting you booked on podcasts, we can send them to one lead magnet that

talks more about why they should be a guest and how they can find right

podcasts to be on and things like that.

Or we can send them, you know, if we're talking about, you know, why

they might wanna consider starting a YouTube channel or a podcast,

we can send them to a different resource and that's what they are.

I think we really wanna think about them as resources.

You know, whatever you're offering for free gives a lot of value and

it's a resource that's tied to the topic that you're talking about.

And I think like looking back to you, can you believe how hard it used to be?

It was crazy.

Yeah.

And how simple it is now, which I love.

And Kirsten mentioned, we have a software called from leads to sales, which is a

CRM and sales and marketing software.

And it makes it so easy.

I also wanted to talk about a landing page or a funnel page is also a way to give

somebody like a personalized experience.

So, as Kirsten was talking about, if somebody doesn't know

you, you probably don't want to send them to your sales page.

You don't want to give them something to buy.

If they don't know you, they're not going to buy from you.

Typically, unless they are in desperate need.

So, what you would want to do is send them to a funnel page or a free guide, a lead

magnet, we would call it and that can be.

A guide, like I said, it can be a webinar.

It can be whatever it is that they were interested in.

And so they will land on that page.

They will opt in for it.

Um, so those would be more of like the cold leads, if you will.

But if you know someone already, and you've talked to them, and

they're interested in buying your product, and they're ready, send

them to that sales page that has the product or the offer on it.

So it kind of depends on where they are In your relationship, in the buying process,

and so funnels can fulfill that as well.

Yeah, we have a client who is in health and wellness, and she

does a lot of podcast interviews.

She has a podcast, but she goes on a lot of podcasts, and sometimes she talks

about supplement that she really believes in, and in that case, she would send

them to the page to buy that supplement.

So it really depends on what she's talking about in that interview,

and if they're focusing on how that particular supplement affects your body

and weight loss or health or whatever, then she can send them to that product.

So it really is, like Jeannie said, it really depends on, like one, what is

the price point, if it's a supplement or something that's reasonable and

it's something that people know exactly what it is and they know how to use

it, they're more likely to buy it.

So I think it's just really important to understand that in every industry

and business is a little bit different.

So it may vary based on the industry that you're in.

But the ultimate goal is to give the person who's going to that landing page

into that funnel a great experience based on what they want or need.

Yep, and that kind of goes into the automation, doesn't it?

So if someone asks or opts in, if you will, they see that you

have this great resource, they want it, they opt in for it.

Now, you as a business owner and entrepreneur can trigger

a sequence to go to them.

Obviously, you're going to want to send an email that delivers whatever you

promised, whatever they signed up for.

But then you could also follow that up with some other emails that tell them a

little bit more about what you do, or a little bit more about how this product or

service can help them grow their business.

So it can spark an automation and then depending on how the automation

goes, maybe somewhere down the road, you do want to offer them an

opportunity to get on a call with you.

And if you did, there would be a link to a funnel page, which

ideally would have your calendar on it where they could pick a time.

Maybe some questions they need to answer.

So you have all the information you need.

So again, another opportunity to have a funnel page that is purposeful

and that is useful for everyone.

It makes life easier for you.

It makes life easier for them because the alternative is, Oh,

here, I'll send you some dates.

Oh, I can't make those dates.

I'll send you some dates.

Oh, I can't, you know, and you just go back and forth and it's

time consuming and frustrating.

I

think another thing to think about too, is you can make a

landing page very specific to someone.

So for example, If we have a guest on our podcast, they can actually set up

their lead magnet to have backslash SFBC, Six Figure Business Coaching, so that

they know that when someone signs up for that lead magnet, it was because of

our podcast interview with them, right?

So for tracking purposes, you can get very detailed.

So maybe it's the same guy that you use for other people, but you have

a specific, you know, Subdomain, am I saying the right word, Jeannie?

You are, well, the subdomain would be some wording before, so

it would be like dot and then your domain name dot com, but what this

is a specific page is what it is.

Yeah, so then you can track what things are you doing,

what marketing are you doing that's actually bringing in result.

And so that I think is the other thing about funnels, and I know you're

getting more into that Jeannie, but it gives you a lot of information.

And one of the things that I love is we can see exactly when

someone signs up for something.

And it automatically puts all of their information in our CRM, and it lets

us know when they found us, how they found us, what they signed up for.

And one of the things that we realize is sometimes people will sign up

for two or three free resources before they book a call with us.

You know, and I feel like what we do is a little bit different.

You know, we're not a marketing agency.

We're not an outsourcing agency, but we really focus on helping our clients

with their marketing strategy and then outsourcing all the work to implement that

strategy to a virtual assistant overseas.

So what we do is really different in the marketplace.

And so I think sometimes it just takes them a minute longer.

To get to know us and try to understand who we are and what we do.

And do they trust us?

But it is so fascinating that you can see your customer's journey right there and

their contact information and your CRM.

Yeah, I love that.

That's also another advantage of having a funnel versus just sending

someone to your website is that you can track and you can see how many people

landed on that page, how many people actually signed up for that resource.

And then you can see when the resource was emailed to them, for

example, Did they open the email?

Did they click on it?

So these are all really important things to know, especially when

you are looking at how effective is the information I'm providing.

When they landed on that page, were they inspired to sign up for that resource?

If not, okay, maybe we need to change something.

The title of the page, A good enough hook to make them want

that particular resource.

Do I make it easy for them to sign up for it?

Do I ask them loads and loads and loads of questions, which each

time you ask another question, it typically kind of puts people off.

If you wanna name email, what industry are you in?

What's your annual revenue?

Those are now you're getting really personal and each time you ask another

question, it gets a little more difficult to quote unquote convert that page,

to get someone to sign up for it.

So, but you can determine.

And test different pages and like I said, you can change something

on the page if it's not converting properly so that maybe it does.

So you can do some testing and it's, it's fascinating.

If you can kind of think about it as yes, we want to build relationships

and we want to provide information.

Absolutely.

But as a business owner, you also want to look at how effective is my

marketing and can I make it better?

And that's what the numbers will show you.

Yeah, I think that's the other thing that's really cool is within

funnel software, so to speak, you can really do a lot of A B testing.

So maybe you're changing the image.

Maybe you're changing the wording and then you can figure out

which one performs the best.

And I think it's, you know, I always like to say, if I could have anyone.

Skill, it would probably be copywriting.

I feel like people who can really write great copy, I

think they're just brilliant.

Right.

And so it's something that most of us have to work really hard at.

And it's often like the little tweaks that can make a difference,

very much like running ads.

Sometimes you're not throwing everything out.

You're just tweaking and changing it until you get it where you want it.

And, but it's easy.

You have easy software to use and you understand that concept,

it makes it easy to start.

Improving what you have.

And I know Jeannie, you often say this when we're talking with people and

helping them set up their software and having our team set up their software.

It's start, start with what you have.

You don't have to have a 25 email sequence, right?

Start with two or three and you can build on it.

You can add on it.

You can go back and improve it.

And I think that's the other thing is one of the things that Jeannie does.

And I think it's also brilliant is she maps our funnels.

So we have funnel maps.

So is that what you call it, mapping?

Yeah, it's a flowchart, but mapping is perfect.

Yeah.

So we have this cool flowchart with each of our funnels, and then we

can review them and look at our numbers and figure out who's opening

them, who's going through it.

Then we can tweak and change.

And maybe we add a couple more emails to the sequence.

We can add to it and have, and improve it.

So I think that's also really, really powerful.

And I think that's easier to do in a funnel software opposed

to doing it on your website.

Yeah, and if we can get even just a tiny bit more techie for the

advanced people, you can have the software recognize when somebody clicks on a link.

Let's say they, they open the email and they clicked on a

link to get to the webinar.

You can have those people actually sent something.

So.

Clicking on a link can trigger what we would call a sequence or a workflow.

So, you know, you can really do so much in automation, but it's, it's step by step.

Once you get started, then you can build on that and build on that and see how you

can do it better, just like with funnels.

But it's so interesting to me, how.

Just changing a little bit of wording or that, for example, a color on

a page, some type of branding.

Maybe it's, it's screaming.

It's all in capital letters and bold colors, but your audience are

all women who are in an industry.

That's very gentle.

And so you have to make sure the page speaks to the people that you want.

to speak to you.

And that's with wording, that's with branding, and that's with

just making sure that the, what you have on there is easy to navigate.

And I think the other thing that's so cool is things have just come

so far since we got in the online space.

And one of the things that I love is that we can just share

funnels with our clients.

We can just drop lead magnet funnels into their software.

Or if they want to start a podcast, we can drop either of our, or both

of our podcasts, guesting funnels into the software for them is when

you think about, well, why should I use a software versus my website?

Like I've already got a website.

There are a lot of reasons for that.

And the reality is it's always going to be easier to use a software

that's meant for that rather than trying to make your website do that.

Yeah.

And one of the other things that I love about our software is it

makes it so that you don't need other, so many other softwares.

So you don't need an email software separate from your funnel software,

separate from your booking software.

It's all in one and it can all be done in the same place.

And so they're constantly interacting properly with each other, if you will.

It's really funny because you're so tech savvy and I'm so not.

And I feel like we attract clients that are more similar to me.

Right.

Which is why it's so amazing that people that get the software through

us, which we it's from leads to sales and it's a white label version of

high level, which we love, love, love.

We love Sean and we love Robin.

They're amazing to go high levels and awesome software.

But what I love that we've been able to do is have virtual assistants.

Who know the software inside and out, who can actually go to work

with our clients and for our clients to do whatever they want, right?

They can build whatever they want.

So not only can we drop funnels in there, but we can give our clients the

support that they need through virtual assistants who know the software.

And for someone who's not tech savvy, I will tell you that all

of the things that I need to do.

Inside the software are easy for me to do with our clients.

They have a couple of options.

They can just have one of the virtual assistants do everything for them.

They can have the virtual assistant show them how to do it.

And it's not crazy difficult to learn some of the things on

the backside of the software.

I personally don't want to learn it.

I don't want to go there, but I know some of our clients do want

to be taught how to do things.

And I think that that's really important.

If you want to be able to go into your funnel and change things on the landing

page or change the color, like you said, make some different, change it

up so maybe it gets better traction.

It's easy for you to do once you've been shown how to do it.

If you're not tech savvy like me.

Yeah, absolutely.

And going back to the very beginning, the reason this question was asked

was in our podcast program and at one of our live coaching calls or Q

and A calls, which we have each week.

And so I know a lot of people who are not tech savvy will get into a software

and go, I don't know what I don't know.

So that's why we love having our calls because people will come to them and

they'll say, I really want to, I really want to get more people on my email list.

Maybe we should talk about what kind of lead magnet could you put together?

So let's talk about your clients.

What do they need?

What is the first thing that they need?

The first step into your world and how you might be able to help them.

And so we brainstorm that.

And then we talk about how do you think that might want to be delivered?

Do do a PDF?

Do you want to do a video series?

Do you want to do a webinar?

And so sometimes it's helpful.

To have other people to talk about.

And I know a lot of us entrepreneurs start out on our own.

And so it's good to have a group of people collectively who can

give you input and insight.

So we love that.

Yeah.

And I think the questions that people ask us, and this is one thing I would

say for all of you out there, if you're creating content, remember that

sometimes the most basic questions in your mind are the things that

your clients really need to know.

I feel like the question of what's the difference in a funnel on a

website is a brilliant question.

Obviously if you know that you've been in that space for a long time,

you're like, Oh, of course it's this, but most people, if they haven't

been in the online space for a while.

Okay.

That is a very valid question.

And so I think that's important for us to always listen to

what questions our clients are asking, our prospects are asking.

Because that's great content, or that might be something you want

to create a lead magnet around.

Yep.

And I will, going back to having a website and a lead magnet, I will

say that you can have a website with a link to your lead magnet.

Now, sometimes that's in the navigation at the top.

You have your about page and your blog and this and that.

And so you might have your lead magnet listed there, or you might

have a banner at the top, or you might have something on the page that

indicates, hey, get your free resource.

And when they click on that, it will take them to the landing page

and the beautiful thing about that is what we mentioned earlier is

that there aren't any distractions.

They no longer see the navigation on the top and want to click on.

Oh, I want to learn more about these people.

I want to read their blog.

The only thing you can do on this page is fill out the form and

hit the button to request it.

So that's 1 of the beautiful things about funnels and how

they can integrate and websites.

Yeah.

And you can, if you have a lot of lead magnets, you can have a resource page

on your website where you talk a little bit about each one and what they, what

they are for, what they'll learn from it.

So I think it's fantastic to remember, like you said, Jeannie,

that you can integrate your lead magnets into your website.

And yeah, it is so funny because when you go to that, like you said,

when you go to that page, you're just focused on doing one thing.

I think sometimes we forget that a call to action can just be one call to action.

You don't want a page that says.

Sign up for this book, a call with me.

It has to be one thing because if the confused mind never buys, but a confused

mind never signs up for anything either.

So when you have a landing page, you're asking them to do one specific thing,

sign up for this guide, sign up for this webinar, book this call here.

You don't have multiple call to actions.

And so the person is more likely to follow through and

do that because we're all busy.

And our attention spans are getting shorter and shorter.

So as marketers and as business owners, and I know a lot of business owners don't

want to think of themselves as marketers.

They definitely don't want to think of themselves as

salespeople, but we are, right?

If you have a passion to help people, you have to figure these things out

in order to do that, or you have to hire someone to help you with that.

But it's just so important.

And I think what happens is we find our clients.

Find it interesting.

Like it's once you get past it's scary or it's overwhelming, most of our

clients find it fascinating to try to think about awesome free resources

to give to their clients and thinking about how that funnel can be set up.

And it makes so much sense to them when you say you just want

to have one call to action.

No one ever tells us this.

It's just not information that's always out there.

Yeah, it can be very confusing, but like Kirsten said, you can have

a bunch of different lead magnets if you have a bunch of different types of

people you work with or different types of products and services that you offer.

So your funnel page or your lead magnet can be very specific to

the person who comes to that page.

So that's the beauty of them.

And I think that's super important because this particular client

is going, her virtual assistant's getting booked, getting her booked on lots

of podcasts, and she has four or five different topics that she talks about.

And so having a lead magnet that's really relevant to that topic makes sense.

And so I think that's where it kind of gets exciting is when you

realize you can have a conver have a talk or a conversation in a podcast

interview and know exactly what free resource that you're going to give

them that is in alignment with what you talked about on that podcast.

Yeah, and in alignment with the audience that's listening to that podcast.

You want to have something that they're going to get excited about and

say, Oh, yes, I need that resource.

And now you've kind of started that relationship with them.

Now they're looking to you as, Oh, now this person is a resource.

And it is exciting to think of all the things that you can give them or

talk to them about, you know, kind of moving them from, Oh, I didn't know you.

Now I've listened to you.

Oh, now I'm getting your free resource.

You're getting them closer and closer to the buying stage.

It, when it's, when they're ready for it.

This has been fantastic.

Ms.

Jeannie, thank you for our conversation today.

Oh, no, thank you.

I love talking about technology.

So everyone, thank you for listening and we will see

you guys in the next episode.

So for those of you who are listening, if you would like to learn more about

the software, we will put a link below, but you can go from leads to sales.

com from leads to sales.

com.

Dot com and check out the software.

And if you're interested, you can book a demo from that landing

page with Jeannie and she'll show you all around the software.

I look forward to talking to you all.

Thanks for being here today.

Thanks for listening to the six figure business mastery podcast.

If you enjoyed listening to this episode and you are ready to leverage video

marketing on all online platforms, or maybe even start your own video

podcast, then you need to check out the done for you and done with you

program at themarketingvaadvantage.

com and take your business to the next level.