1 00:00:00,291 --> 00:00:03,831 Did he know that 97% of business owners never break 2 00:00:03,831 --> 00:00:05,361 $1 million in revenue. 3 00:00:05,781 --> 00:00:06,921 So today's guests. 4 00:00:06,921 --> 00:00:08,611 I have Alison Maslan. 5 00:00:08,631 --> 00:00:12,321 She has not only done that, but has done it in 10 6 00:00:12,531 --> 00:00:14,631 businesses that she owns. 7 00:00:15,021 --> 00:00:20,361 And she's also helped 150,000 other founders to do the same exact thing. 8 00:00:20,931 --> 00:00:22,221 Now, before all of this, though. 9 00:00:22,521 --> 00:00:25,911 She was definitely at age 19 buried in her work. 10 00:00:25,941 --> 00:00:28,281 And she was, uh, in a situation. 11 00:00:28,281 --> 00:00:29,241 It almost took her life. 12 00:00:29,271 --> 00:00:31,071 Almost took everything from her. 13 00:00:31,311 --> 00:00:33,291 She's going to talk all about that and how that 14 00:00:33,291 --> 00:00:35,031 switched things in her mind. 15 00:00:35,541 --> 00:00:38,841 And now she finds herself flying through life in her own way. 16 00:00:38,901 --> 00:00:40,311 She'll talk about that as well. 17 00:00:40,551 --> 00:00:43,851 So if you feel stuck at any reason in your business and you're looking 18 00:00:43,851 --> 00:00:47,121 to scale and you want to do it in a whole different way of thinking. 19 00:00:47,511 --> 00:00:48,681 This is the episode for you. 20 00:00:48,711 --> 00:00:50,961 So let's go jump in with Alison Maslan. 21 00:00:54,805 --> 00:00:55,595 We're here. 22 00:00:55,655 --> 00:00:58,695 We're finally doing this, uh, recording, which is nice because 23 00:00:58,695 --> 00:01:02,485 we share a mastermind together here in San Diego, which, you 24 00:01:02,485 --> 00:01:05,475 know, I feel like I've, uh, I chatted with your husband last 25 00:01:05,495 --> 00:01:06,695 time at the holiday party. 26 00:01:06,935 --> 00:01:07,695 I love Mike. 27 00:01:07,695 --> 00:01:08,705 That guy's so fun too. 28 00:01:08,705 --> 00:01:09,465 Yeah, he is. 29 00:01:10,785 --> 00:01:14,685 but you and I haven't chatted enough and I'm like, man, I, I think this 30 00:01:14,685 --> 00:01:16,305 is a nice focused time that we 31 00:01:17,095 --> 00:01:18,795 Yeah, I'm excited. 32 00:01:18,870 --> 00:01:23,270 Yeah, and, and I gotta thank you for one for having us at your 33 00:01:23,270 --> 00:01:25,790 house one of the nights because first thing I noticed when I was 34 00:01:25,790 --> 00:01:29,080 there, I was like, you have a massive trapeze in your backyard. 35 00:01:29,310 --> 00:01:31,210 I'm like, what's up with that? 36 00:01:31,385 --> 00:01:32,945 kind of hard to miss, isn't it? 37 00:01:33,820 --> 00:01:36,510 tell me about that because I know it fits in here, 38 00:01:36,510 --> 00:01:38,550 but let's just start there. 39 00:01:38,620 --> 00:01:39,960 Like what's up with the trapeze? 40 00:01:40,210 --> 00:01:41,180 What does it mean to you too? 41 00:01:41,535 --> 00:01:46,245 well, my mom always jokes that when I was born, the doctor literally 42 00:01:46,255 --> 00:01:48,005 said that I belonged in a circus. 43 00:01:48,775 --> 00:01:50,295 Yeah. 44 00:01:50,410 --> 00:01:53,710 apparently I was pretty flexible as a baby, so who knew? 45 00:01:54,120 --> 00:02:00,430 Uh, but I was a gymnast growing up and my gym teacher actually built me 46 00:02:00,540 --> 00:02:07,450 a set of uneven bars in my backyard at made out of plastic tubing 47 00:02:08,375 --> 00:02:09,505 Yeah, they bend, right? 48 00:02:09,515 --> 00:02:09,735 So 49 00:02:09,810 --> 00:02:10,570 yeah, it worked. 50 00:02:10,570 --> 00:02:13,770 And I, I was out there swinging around, you know, I used to do that 51 00:02:13,770 --> 00:02:16,240 so much as a kid and I competed. 52 00:02:16,260 --> 00:02:21,850 Um, professionally and in college and so I was always an athlete 53 00:02:22,450 --> 00:02:28,520 and then in my 30s I discovered the flying trapeze and when I 54 00:02:28,520 --> 00:02:31,150 was up there I, first of all I thought, I didn't even know 55 00:02:31,150 --> 00:02:35,580 anyone could actually do this or learn this, but I was so hooked. 56 00:02:36,070 --> 00:02:39,160 And I think it kind of brought me back to my childhood. 57 00:02:39,700 --> 00:02:45,420 And so I've actually been training for over 20 years and I found 58 00:02:45,420 --> 00:02:50,750 a five generation, um, circus family that, uh, performed in 59 00:02:50,800 --> 00:02:52,930 Ringling Brothers for 25 years. 60 00:02:53,560 --> 00:02:57,500 that many of the Cirque du Soleil people train with and so 61 00:02:57,500 --> 00:03:02,300 I Drove to LA every single week and then when we moved into the 62 00:03:02,310 --> 00:03:04,520 house We are now with more land. 63 00:03:04,530 --> 00:03:08,170 I was like I am putting a trapeze here I didn't I think 64 00:03:08,170 --> 00:03:11,840 my husband thought I was kind of joking But when he saw this 65 00:03:11,850 --> 00:03:16,880 massive piece of equipment being you know built he's like wow 66 00:03:16,880 --> 00:03:19,100 She's really serious about this. 67 00:03:19,110 --> 00:03:22,500 So yeah, I'm I'm back there flying all the time and 68 00:03:22,990 --> 00:03:24,930 Doing flips and everything. 69 00:03:24,930 --> 00:03:27,560 It's, it's really my happy place. 70 00:03:27,610 --> 00:03:30,140 Yeah, I remember you mentioned that because I think it was one of the 71 00:03:30,140 --> 00:03:31,860 first things I asked you there, too. 72 00:03:31,940 --> 00:03:33,020 I'm like, that's unique. 73 00:03:33,030 --> 00:03:34,210 What's the story here? 74 00:03:34,250 --> 00:03:37,120 And like, do you, how do you use it now? 75 00:03:37,140 --> 00:03:39,700 Like, are you, are you out there training to be in the 76 00:03:39,700 --> 00:03:42,890 next circus team or is it more of like a practical? 77 00:03:42,980 --> 00:03:45,580 no, well, first of all, I don't fly by myself because 78 00:03:45,590 --> 00:03:46,720 that would be dangerous. 79 00:03:47,315 --> 00:03:49,615 And so you need to have a catcher. 80 00:03:49,615 --> 00:03:52,105 You need to have somebody up on the board with you. 81 00:03:52,105 --> 00:03:56,475 And, uh, and then we often have somebody on the ground as well. 82 00:03:57,095 --> 00:04:01,605 And I, you know, I'm, I'm not going to be running off with the circus at 83 00:04:01,605 --> 00:04:06,055 this point in my life or Cirque du Soleil, uh, maybe next time around, 84 00:04:06,395 --> 00:04:10,395 but I'm always aspiring to grow. 85 00:04:10,775 --> 00:04:15,495 Uh, I've been working on my double back flip and some other big tricks. 86 00:04:15,985 --> 00:04:20,825 And the greatest thing for me is that I get to face my fear up there. 87 00:04:21,605 --> 00:04:25,995 And have major breakthroughs, which then when I'm on the ground, 88 00:04:26,095 --> 00:04:29,655 it just, you know, I end up having more breakthroughs here. 89 00:04:29,825 --> 00:04:34,445 I face my fear and I stretch myself. 90 00:04:34,885 --> 00:04:41,375 And so it really is the perfect alliance of me, you know, 91 00:04:41,375 --> 00:04:45,275 going after my dreams up there in the air and I see myself 92 00:04:45,275 --> 00:04:46,765 doing it on the ground as well. 93 00:04:47,065 --> 00:04:51,180 I can, I could, I mean, never have flown like that, but, uh, my sister 94 00:04:51,180 --> 00:04:54,180 in law, I think had she, you know, there's some places you can go to 95 00:04:54,180 --> 00:04:56,310 and kind of practice or try it out. 96 00:04:56,810 --> 00:04:58,850 And that's what I've heard is like, you're in the air. 97 00:04:58,850 --> 00:05:00,700 I mean, you're, you're literally flying. 98 00:05:00,710 --> 00:05:00,770 I 99 00:05:01,010 --> 00:05:02,420 You are literally flying. 100 00:05:02,430 --> 00:05:04,020 There is nothing like it. 101 00:05:04,030 --> 00:05:05,290 And you know, you're in the moment 102 00:05:05,370 --> 00:05:07,020 because you know, when you're in your, you're focused on 103 00:05:07,020 --> 00:05:10,010 your business, you're thinking about all the things like your 104 00:05:10,010 --> 00:05:12,830 brain is always going, I don't know if yours is, but mine is. 105 00:05:13,370 --> 00:05:16,180 But when you're up there, you have to be focused. 106 00:05:16,180 --> 00:05:20,540 You have to visualize, you have to really lock it in. 107 00:05:20,580 --> 00:05:23,780 You have to have your eyes open, your ears open, everything. 108 00:05:24,180 --> 00:05:28,130 And so you're truly, it's like a moving meditation in a sense. 109 00:05:28,805 --> 00:05:33,705 And I just feel so good and my head feels so clear when 110 00:05:33,705 --> 00:05:36,015 I, you know, when I'm done. 111 00:05:36,545 --> 00:05:39,265 I think everyone, and I talk about it often, you know, I took 112 00:05:39,265 --> 00:05:43,215 up jujitsu six, seven months ago and it's for similar reason. 113 00:05:43,215 --> 00:05:46,675 I find it's like meditative because you're going with the motions. 114 00:05:46,675 --> 00:05:48,515 You have to think on the fly quickly. 115 00:05:48,745 --> 00:05:49,515 It's physical. 116 00:05:50,055 --> 00:05:52,505 Um, yeah, different, obviously, but similar. 117 00:05:52,505 --> 00:05:54,185 And I feel like practices like that. 118 00:05:54,625 --> 00:05:57,915 Just a quiet, the entrepreneurial mind that gets a little wonky. 119 00:05:57,915 --> 00:06:00,585 Sometimes you need to layer something in there, 120 00:06:00,775 --> 00:06:01,515 You do. 121 00:06:01,575 --> 00:06:02,745 Everybody needs that. 122 00:06:02,755 --> 00:06:07,005 You know, my husband golfs and you've got to be really focused. 123 00:06:07,015 --> 00:06:11,865 It's such a mindset game and I think those things are really healthy. 124 00:06:12,115 --> 00:06:17,095 Plus to, you know, we operate from our neck up in our business so much. 125 00:06:17,105 --> 00:06:17,125 Yeah. 126 00:06:17,635 --> 00:06:23,095 And so really to fully integrate it within our body and, and 127 00:06:23,095 --> 00:06:26,095 use it because you're going to lose it if you don't. 128 00:06:26,460 --> 00:06:27,180 Absolutely. 129 00:06:27,190 --> 00:06:28,220 Keep moving that body. 130 00:06:28,230 --> 00:06:29,100 You only got one. 131 00:06:29,650 --> 00:06:34,380 So Allison, I mean, you, you've lived a wildlife from the 132 00:06:34,380 --> 00:06:35,940 research that I've gone down. 133 00:06:35,940 --> 00:06:37,150 I did some deep dive in 134 00:06:37,525 --> 00:06:38,315 Oh no. 135 00:06:39,530 --> 00:06:41,580 skeleton to coming out now, I'm just kidding. 136 00:06:42,530 --> 00:06:45,870 But you're, you're scaling businesses left and right. 137 00:06:45,870 --> 00:06:48,120 You have a full team, mentors. 138 00:06:48,535 --> 00:06:52,035 Everything you're doing at Pinnacle, it's really cool in the mastermind. 139 00:06:52,035 --> 00:06:54,115 I've heard, you know, other ways that you're scaling 140 00:06:54,115 --> 00:06:57,245 and I'm just like, well, you know, like this is true scale. 141 00:06:57,355 --> 00:06:58,685 I mean, you wrote a book on it. 142 00:06:58,715 --> 00:07:00,005 You did, you've done a lot. 143 00:07:00,565 --> 00:07:04,255 Uh, what was like, but I'm curious of the story before, 144 00:07:04,285 --> 00:07:06,425 because you have a lot of great strategies for scaling. 145 00:07:06,425 --> 00:07:09,745 I want to get to, and you know, helping people break through 146 00:07:09,815 --> 00:07:11,825 of maybe the doing themselves. 147 00:07:12,255 --> 00:07:14,025 And maybe, you know, it depends on the lay or the 148 00:07:14,035 --> 00:07:15,275 size of the business, but. 149 00:07:15,820 --> 00:07:17,900 What was your story starting out? 150 00:07:17,910 --> 00:07:20,550 Because, what was it, 40 ish year? 151 00:07:20,560 --> 00:07:22,320 Or you started at like 19, I think, right? 152 00:07:22,560 --> 00:07:23,470 Business for Yourself? 153 00:07:23,620 --> 00:07:25,760 So, was it scale in mind then? 154 00:07:25,790 --> 00:07:26,150 Or no? 155 00:07:26,580 --> 00:07:30,080 You know, I, uh, grew up in an entrepreneurial family. 156 00:07:30,130 --> 00:07:35,020 My father was very passionate about his business. 157 00:07:35,430 --> 00:07:40,060 My grandfather started, uh, a women's clothing store in Kansas 158 00:07:40,060 --> 00:07:46,070 city called Maslan's and then, uh, won a second store in a 159 00:07:46,080 --> 00:07:49,200 poker game in Tulsa, Oklahoma. 160 00:07:49,557 --> 00:07:51,850 Uh, where I was born. 161 00:07:52,245 --> 00:07:56,945 And my grandfather and my father checked out this store to see, 162 00:07:56,965 --> 00:07:58,505 okay, what did we win here? 163 00:07:58,505 --> 00:08:01,865 And is this worth even taking over? 164 00:08:01,875 --> 00:08:05,105 And what they learned from the experience was it was a 165 00:08:05,105 --> 00:08:08,135 great store, but it wasn't, they weren't selling the right 166 00:08:08,135 --> 00:08:09,405 products for the right market. 167 00:08:10,295 --> 00:08:14,575 And so, my dad ended up taking that company, which is called 168 00:08:14,585 --> 00:08:20,415 Stewarts, and scaling it across the Midwest, uh, over 50 locations. 169 00:08:20,955 --> 00:08:24,675 And so, as a young girl, I would go with him from store to store, 170 00:08:24,685 --> 00:08:28,425 and I just took in so much, just being around that energy. 171 00:08:28,915 --> 00:08:32,365 And he was always so innovative and courageous. 172 00:08:32,935 --> 00:08:36,145 And so it, I really didn't know anything else. 173 00:08:36,525 --> 00:08:39,195 And I couldn't hold a job for more than two weeks. 174 00:08:39,195 --> 00:08:42,005 So I had to figure out this entrepreneurial thing. 175 00:08:42,605 --> 00:08:47,535 And so my first company, um, I started when I was 19 doing, uh, 176 00:08:47,645 --> 00:08:52,985 brochures and greeting cards, and that evolved to a full service 177 00:08:53,265 --> 00:08:55,875 advertising a PR firm when I was 25. 178 00:08:56,175 --> 00:08:56,695 Wow. 179 00:08:57,112 --> 00:08:58,472 but I didn't know how to scale. 180 00:08:58,532 --> 00:09:00,342 I had no idea. 181 00:09:00,682 --> 00:09:05,892 And I was taking on big clients like Ben and Jerry's and Supercuts 182 00:09:05,892 --> 00:09:09,062 and Charlotte Roos and, and helping them with their marketing 183 00:09:09,062 --> 00:09:10,472 and building a small team. 184 00:09:10,882 --> 00:09:18,107 But I ended up getting buried in the work like so many entrepreneurs do. 185 00:09:18,962 --> 00:09:22,102 Uh, you know, I, one day I woke up and I was like, you know, the 186 00:09:22,102 --> 00:09:26,442 business is running me into the ground instead of me running it. 187 00:09:27,237 --> 00:09:33,007 And I was so burned out from the stress of it all and ended up 188 00:09:33,007 --> 00:09:37,607 having a terrible car accident that just about took my life. 189 00:09:38,587 --> 00:09:42,437 And so that was my massive wake up call to go, Okay, well clearly 190 00:09:42,447 --> 00:09:44,107 something isn't working here. 191 00:09:44,747 --> 00:09:51,542 And so that became my, uh, just my determination, my mission to 192 00:09:51,542 --> 00:09:56,672 figure out, you know, how was it that Ben and Jerry's or super 193 00:09:56,672 --> 00:09:59,912 cuts, you know, my clients, you didn't see the CEO standing over 194 00:09:59,912 --> 00:10:04,442 everybody, uh, like an orchestra leader, you know, micromanaging, 195 00:10:04,682 --> 00:10:07,982 they were out there building great strategic relationships, 196 00:10:08,142 --> 00:10:11,542 partnerships, and, and building the future of the company. 197 00:10:12,162 --> 00:10:13,662 And so I began to study. 198 00:10:13,962 --> 00:10:18,842 How this was working and that, uh, became the impetus for me 199 00:10:18,842 --> 00:10:22,992 to go on and build nine more companies that haven't depended 200 00:10:23,002 --> 00:10:25,872 on me to be founder independent. 201 00:10:26,392 --> 00:10:30,292 And so that's really what we do day in and day out at 202 00:10:30,292 --> 00:10:33,932 Pinnacle Global Network is helping business owners build a 203 00:10:33,932 --> 00:10:36,312 team managed scalable company. 204 00:10:36,722 --> 00:10:37,212 I like it. 205 00:10:37,212 --> 00:10:40,902 Founder independent too, because that makes all the sense. 206 00:10:40,902 --> 00:10:44,172 And yeah, you look at these other companies that are actually scaling. 207 00:10:44,182 --> 00:10:46,972 They're thinking of partnerships, the bigger picture, the 208 00:10:47,442 --> 00:10:51,062 strategic moves or gaps in the market product market fit. 209 00:10:51,062 --> 00:10:52,522 Like you said, even in the beginning. 210 00:10:52,957 --> 00:10:58,157 When you're drowning in the work or the inbound stuff or just hustling 211 00:10:58,157 --> 00:11:01,497 in general, it's like, yeah, you lose track of a lot of this stuff. 212 00:11:01,822 --> 00:11:04,482 take me back because there's also, I know you have a whole 213 00:11:04,532 --> 00:11:08,662 cool, unique way of partnerships and, and, um, not, it's more 214 00:11:08,662 --> 00:11:11,981 collaboration than than competition, which I want to touch on. 215 00:11:12,722 --> 00:11:16,702 But take me to the car accident because what I feel like there's 216 00:11:16,802 --> 00:11:19,512 a bigger story or meaning of like, because you said work was 217 00:11:19,512 --> 00:11:24,342 burying you, like, what, I guess what was the tipping point there 218 00:11:24,342 --> 00:11:27,402 from this grind mode to now? 219 00:11:27,422 --> 00:11:29,322 It's like, Oh man, I got to change things up. 220 00:11:29,582 --> 00:11:33,622 Well, you know, it sneaks up on you, and most people are 221 00:11:33,622 --> 00:11:35,872 living on autopilot, right? 222 00:11:35,872 --> 00:11:38,372 And you're just thinking of what's the next thing I gotta do and 223 00:11:38,372 --> 00:11:39,612 what's the next thing I gotta do. 224 00:11:39,612 --> 00:11:42,552 You're not really examining your life and how you feel. 225 00:11:43,172 --> 00:11:47,372 And my daughter at the time was under two years old, so I was also 226 00:11:47,372 --> 00:11:50,692 managing taking care of her as well. 227 00:11:50,737 --> 00:11:51,247 That's tough. 228 00:11:51,547 --> 00:11:56,017 And so I, uh, I just felt that I, I remember driving down, 229 00:11:56,087 --> 00:12:01,087 um, by the beach in San Diego and seeing all these people 230 00:12:01,097 --> 00:12:02,097 hanging out at the beach. 231 00:12:02,117 --> 00:12:02,987 And I remember thinking. 232 00:12:03,402 --> 00:12:05,372 How do they even get to do that? 233 00:12:05,422 --> 00:12:08,562 You know, and here I'm living in this beautiful city and I wasn't 234 00:12:08,562 --> 00:12:11,772 able to fully live my life. 235 00:12:11,802 --> 00:12:13,162 I was working weekends. 236 00:12:13,192 --> 00:12:17,316 I was working till two or three in the morning, creating ad campaigns. 237 00:12:17,812 --> 00:12:21,022 And I had a small team, but I was such a control freak. 238 00:12:21,722 --> 00:12:25,882 Uh, I felt like I had to have my eyes on everything going 239 00:12:25,882 --> 00:12:27,262 in and out of the company. 240 00:12:27,482 --> 00:12:29,942 And that's, you know, so many business owners are like that. 241 00:12:29,942 --> 00:12:32,352 You think you're doing the right thing. 242 00:12:32,802 --> 00:12:35,572 You think you're keeping things from falling apart and that 243 00:12:35,572 --> 00:12:36,972 it's your responsibility. 244 00:12:37,382 --> 00:12:40,852 But here I had these great people and I was in their way. 245 00:12:41,682 --> 00:12:44,372 And so, you know, just from the, the weight of it, but 246 00:12:44,382 --> 00:12:48,202 it was, I was doing it to myself, but I didn't know. 247 00:12:48,712 --> 00:12:50,152 And so I was fearful. 248 00:12:50,442 --> 00:12:52,142 I was exhausted. 249 00:12:52,472 --> 00:12:56,912 I felt trapped, uh, in my circumstances because I just 250 00:12:56,912 --> 00:12:59,092 didn't really know what else to do. 251 00:12:59,102 --> 00:13:00,312 And then I was embarrassed. 252 00:13:00,917 --> 00:13:05,747 To ask for help and I thought something's wrong with me, right? 253 00:13:05,747 --> 00:13:07,737 That's what we always do with something's wrong with me I 254 00:13:07,747 --> 00:13:10,247 should be able to figure this out and you're making money. 255 00:13:10,247 --> 00:13:13,537 You should be grateful, you know, like oh my gosh all these 256 00:13:13,537 --> 00:13:20,037 different emotions so That's you know, that's where I think the 257 00:13:20,037 --> 00:13:23,397 universe was kind of like a little tired of dealing with me and just 258 00:13:23,397 --> 00:13:27,307 said look Let's just let's wake her up, you know, don't kill her. 259 00:13:27,307 --> 00:13:31,622 But you know And that, that was my wake up call. 260 00:13:31,922 --> 00:13:32,482 Wow. 261 00:13:32,512 --> 00:13:32,892 Yeah. 262 00:13:32,892 --> 00:13:37,252 And, uh, just the buildup to that because, you know, there's a lot 263 00:13:37,252 --> 00:13:38,592 of things that we just don't see. 264 00:13:38,592 --> 00:13:42,072 Yeah, we're blind to sometimes the obvious things around us. 265 00:13:42,642 --> 00:13:43,232 Car accident. 266 00:13:43,232 --> 00:13:44,892 I mean, there's a whole bunch of things that can 267 00:13:44,892 --> 00:13:46,522 happen otherwise as well. 268 00:13:47,202 --> 00:13:50,167 Um, I mean, that's, that's a wake up call. 269 00:13:50,167 --> 00:13:53,527 I mean, what's the, 'cause I'm thinking, you mentioned so many 270 00:13:53,527 --> 00:13:57,487 things, like people getting in the way of great people that you hire. 271 00:13:57,817 --> 00:14:00,847 Delegation, of course, is a term that everyone's said, but in 272 00:14:00,847 --> 00:14:04,597 the moment when you're grinding, it ain't that obvious, right? 273 00:14:04,597 --> 00:14:05,797 Like, you're not thinking of that. 274 00:14:05,797 --> 00:14:07,867 You're just trying to get the stuff done, moving to the next 275 00:14:07,867 --> 00:14:11,077 thing, trying to make more money to live in San Diego or whatever 276 00:14:11,077 --> 00:14:12,097 you're trying to do, freedom. 277 00:14:12,997 --> 00:14:13,447 So 278 00:14:13,632 --> 00:14:14,312 for sure. 279 00:14:14,322 --> 00:14:18,122 You know, and, uh, I had a lot of people depending on me. 280 00:14:19,162 --> 00:14:20,852 And looking up to me. 281 00:14:21,632 --> 00:14:26,112 And, uh, I, you know, felt like I needed to keep it together. 282 00:14:26,592 --> 00:14:27,332 Outwardly. 283 00:14:27,582 --> 00:14:30,862 Even though inwardly I was crumbling. 284 00:14:31,152 --> 00:14:34,242 And, you know, just trying to hold it together. 285 00:14:35,547 --> 00:14:38,597 And I think that was probably the hardest thing. 286 00:14:38,737 --> 00:14:43,067 You know, I think business owners put an enormous amount of pressure 287 00:14:43,067 --> 00:14:46,227 on themselves to get it all right. 288 00:14:46,807 --> 00:14:51,327 And I think if I would have just lightened up and asked for help 289 00:14:51,727 --> 00:14:53,857 back then, I would have gotten it. 290 00:14:54,237 --> 00:14:56,927 But, you know, I don't regret it because that's where some of 291 00:14:56,927 --> 00:14:59,407 my biggest lessons came from. 292 00:15:00,152 --> 00:15:04,972 And, you know, I, I do remember a, a very powerful moment back 293 00:15:04,972 --> 00:15:09,532 then when I was in the hospital and, uh, you know, it was a, it 294 00:15:09,532 --> 00:15:12,092 was a pretty serious accident. 295 00:15:12,502 --> 00:15:15,512 But once I kinda knew that I was, everything was gonna be 296 00:15:15,512 --> 00:15:20,942 okay, my, the first thought that came to my mind was, what if 297 00:15:20,942 --> 00:15:26,512 you're in the same place a year from now or ten years from now? 298 00:15:26,532 --> 00:15:28,852 Yeah. 299 00:15:28,937 --> 00:15:34,457 that it literally was like somebody was speaking to me and I knew 300 00:15:34,467 --> 00:15:37,787 that if I didn't make a change, I would be in the same place. 301 00:15:38,247 --> 00:15:40,507 And, and time just goes so fast. 302 00:15:41,167 --> 00:15:46,247 And so that really lit this fire under my feet to say that, you know, 303 00:15:46,247 --> 00:15:48,017 if this is success, I don't want it. 304 00:15:48,707 --> 00:15:51,927 Uh, I love business, but I need to do it a new way. 305 00:15:52,377 --> 00:15:55,797 And so that was where I just became super determined. 306 00:15:56,367 --> 00:15:57,307 to learn. 307 00:15:57,640 --> 00:16:01,847 And, you know, because of that, it really was the best 308 00:16:01,847 --> 00:16:05,057 experience because it set me up on my mission for my life. 309 00:16:05,077 --> 00:16:09,017 Cause once I figured it out for myself, I also realized that 310 00:16:09,027 --> 00:16:12,087 millions of business owners struggle with the same thing. 311 00:16:12,717 --> 00:16:17,947 In fact, 97 percent of business owners never even make it 312 00:16:17,947 --> 00:16:20,247 past a million in revenue. 313 00:16:20,687 --> 00:16:22,757 And this is really why, 314 00:16:23,127 --> 00:16:24,447 because they're in their own way. 315 00:16:25,457 --> 00:16:28,747 They're not thinking of, yeah, outside of them or even their, 316 00:16:28,747 --> 00:16:31,247 their, maybe their small team, but they're in their way is 317 00:16:31,397 --> 00:16:33,947 what they're just creating friction in all, all areas. 318 00:16:33,947 --> 00:16:34,237 Right. 319 00:16:34,472 --> 00:16:35,042 Yes, 320 00:16:35,437 --> 00:16:35,857 And that's. 321 00:16:36,632 --> 00:16:39,552 So before we get there, because I want to ask the question, maybe 322 00:16:39,552 --> 00:16:42,832 I'll just seed it now is scaling because a lot of folks won't even 323 00:16:42,852 --> 00:16:46,022 think of scale until some point. 324 00:16:46,032 --> 00:16:48,662 I mean, who knows when, you know, what is that tipping point? 325 00:16:48,662 --> 00:16:51,622 And I guess that's for everyone to ask themselves. 326 00:16:51,622 --> 00:16:56,742 And for you, Allison, this, this car accident was a moment where for 327 00:16:56,742 --> 00:16:59,362 whatever reason that that question came to your mind, like, what's it 328 00:16:59,362 --> 00:17:01,002 going to look like in 5 to 10 years? 329 00:17:01,212 --> 00:17:04,182 And, Like, do you, do you see the people? 330 00:17:04,232 --> 00:17:07,242 Cause you know, Pinnacle is obviously coaching, mentoring 331 00:17:07,242 --> 00:17:08,352 a ton of business owners. 332 00:17:08,772 --> 00:17:13,572 Is that a pretty recurring thing that these, these moments happen? 333 00:17:13,572 --> 00:17:16,032 And then like the question needs to happen or like, 334 00:17:16,332 --> 00:17:16,962 yes. 335 00:17:17,262 --> 00:17:18,572 how do you coach people through that? 336 00:17:18,572 --> 00:17:21,442 And how do they identify maybe it's not a car accident, but it could 337 00:17:21,492 --> 00:17:22,122 Yeah. 338 00:17:22,242 --> 00:17:24,432 Well, hopefully, yeah, they get to us before then. 339 00:17:24,918 --> 00:17:28,689 we primarily mentor business owners in the seven and 340 00:17:28,689 --> 00:17:30,699 eight, multiple eight figures. 341 00:17:31,419 --> 00:17:36,489 And by the time they've come to us, many of them have been stuck in that 342 00:17:36,489 --> 00:17:39,909 same mode that I was in for decades. 343 00:17:40,239 --> 00:17:41,739 And it's just become their life. 344 00:17:42,684 --> 00:17:47,084 And, you know, it's affected their health or relationships in, 345 00:17:47,094 --> 00:17:48,684 you know, in one way or another. 346 00:17:49,244 --> 00:17:53,494 And they can feel very lonely at the top and feeling stuck. 347 00:17:53,494 --> 00:17:57,464 And many of them have, have managed to grow even, you know, 50, 100 348 00:17:57,494 --> 00:18:01,694 employees, but they're still very much buried in the weeds. 349 00:18:02,164 --> 00:18:04,954 And so the first thing we have to do is create awareness. 350 00:18:05,464 --> 00:18:09,524 We have to put a mirror up for them to see what they're doing 351 00:18:09,694 --> 00:18:11,654 and how they're in their own way. 352 00:18:12,649 --> 00:18:15,859 And we help them determine what phase that they're 353 00:18:15,869 --> 00:18:17,819 in, in the scaling process. 354 00:18:18,589 --> 00:18:22,899 And so once they know, and many of them we call it, they're 355 00:18:22,899 --> 00:18:27,699 in the third phase, which we call the ring leader and the 356 00:18:27,699 --> 00:18:29,859 ring leader is like a circus. 357 00:18:30,344 --> 00:18:32,534 Uh, interestingly enough, because we were just talking about 358 00:18:32,534 --> 00:18:33,754 that earlier in the circus. 359 00:18:34,284 --> 00:18:38,154 Um, but they are, are growing and they're growing teams. 360 00:18:38,154 --> 00:18:41,304 They might have a customer service team, a sales team, a marketing 361 00:18:41,304 --> 00:18:42,874 team, all of those things. 362 00:18:43,424 --> 00:18:45,704 Uh, but they're not aligned with the vision. 363 00:18:46,364 --> 00:18:50,944 And so the CEO of the company, the founder, needs to be more of that 364 00:18:50,944 --> 00:18:53,474 visionary CEO focused on the future. 365 00:18:54,234 --> 00:18:57,954 And so often you have team that is a revolving door. 366 00:18:58,579 --> 00:19:02,659 And generally it's happening because we're bringing team members on 367 00:19:02,859 --> 00:19:08,159 before we're super clear about that vision and what success looks like 368 00:19:08,159 --> 00:19:10,109 for every single one of those roles. 369 00:19:10,489 --> 00:19:13,899 You have to really understand what they're reaching for, 370 00:19:13,899 --> 00:19:15,889 what those metrics are. 371 00:19:15,889 --> 00:19:18,789 And if you know, then you can communicate it to them. 372 00:19:19,079 --> 00:19:22,159 If you don't know, they're not going to be able to reach it. 373 00:19:22,429 --> 00:19:25,969 Then everybody gets frustrated and you know, then you jump 374 00:19:25,979 --> 00:19:27,409 back in to save the day. 375 00:19:27,459 --> 00:19:28,114 Right. 376 00:19:28,414 --> 00:19:30,999 And this is that, this is where that hamster wheel starts. 377 00:19:31,369 --> 00:19:35,119 And so so many business owners come to us right there and 378 00:19:35,119 --> 00:19:37,359 they've been there for so long. 379 00:19:37,669 --> 00:19:40,619 And once we, we kind of shine the light on them and show 380 00:19:40,619 --> 00:19:46,609 them what's happening and help them to back up, re strategize, 381 00:19:46,699 --> 00:19:51,759 uh, you know, and restructure really, It, they grow fast. 382 00:19:51,879 --> 00:19:53,359 They get out of their own way. 383 00:19:53,415 --> 00:19:56,079 They have more freedom than they have ever experienced. 384 00:19:56,079 --> 00:19:58,379 You know, they were taking vacations without checking 385 00:19:58,379 --> 00:20:00,779 their email 50 times a day. 386 00:20:01,769 --> 00:20:04,829 And, uh, and, and now they have this great team. 387 00:20:05,289 --> 00:20:08,859 Uh, and, and many of them, I get messages all the time. 388 00:20:09,359 --> 00:20:12,959 Oh my gosh, I had my biggest month and I'm not even there. 389 00:20:13,869 --> 00:20:16,739 So that's a great feeling for an entrepreneur. 390 00:20:17,229 --> 00:20:17,889 It is. 391 00:20:17,909 --> 00:20:23,629 And so like, so for thinking scale, you said seven, eight figure folks. 392 00:20:23,629 --> 00:20:26,489 I mean, you're still, yeah, you have this PTSD of being in the 393 00:20:26,489 --> 00:20:30,219 grind for probably just decades, you know, for a lot of folks. 394 00:20:30,319 --> 00:20:34,539 And when would you recommend people to start thinking this way 395 00:20:34,579 --> 00:20:39,209 with scale in mind, maybe, maybe being realistic and knowing like, 396 00:20:39,209 --> 00:20:42,379 hey, you know, you're not that seven figure business yet, or 397 00:20:42,379 --> 00:20:43,674 you're not that eight figure yet. 398 00:20:43,974 --> 00:20:44,414 Yes. 399 00:20:44,949 --> 00:20:47,599 What are, what would you suggest they start thinking and doing? 400 00:20:48,014 --> 00:20:51,894 Well, honestly, I wish I knew this stuff way back then, because if 401 00:20:51,894 --> 00:20:55,964 you know this from the beginning, then you know what you're reaching 402 00:20:55,964 --> 00:20:57,954 for and you can plan for it. 403 00:20:58,444 --> 00:21:01,034 Now, in the early days, you're just trying to figure out 404 00:21:01,044 --> 00:21:02,534 your products and services. 405 00:21:02,534 --> 00:21:06,174 You're trying to, uh, get your customer journey. 406 00:21:06,659 --> 00:21:11,239 lined up, um, and get more clear on your target market. 407 00:21:11,259 --> 00:21:13,489 All of those things have to happen in the beginning. 408 00:21:13,489 --> 00:21:17,599 There's really not a lot of scaling, uh, or multiplying 409 00:21:17,599 --> 00:21:20,819 what you're doing because you're just laying out the groundwork. 410 00:21:21,269 --> 00:21:26,449 But once you do, and if you can get support early on and get out of the 411 00:21:26,449 --> 00:21:29,999 way, you're going to scale faster. 412 00:21:30,479 --> 00:21:35,739 Uh, they have, there's been a statistic that if you hire, 413 00:21:36,624 --> 00:21:41,244 Uh, like even an assistant in the first six months of your 414 00:21:41,254 --> 00:21:44,924 business, you will get to seven figures in half the time. 415 00:21:45,474 --> 00:21:50,114 If you really empower that assistant to do those things 416 00:21:50,114 --> 00:21:53,694 that are just taking up so much of your time and keeping you, 417 00:21:54,204 --> 00:21:58,324 you know, out of working on the business and the business growth. 418 00:21:58,624 --> 00:21:58,869 Yeah. 419 00:21:59,349 --> 00:22:04,009 Would, do you recommend, cause I've heard folks tracking their time or 420 00:22:04,009 --> 00:22:05,929 activities or their energy level? 421 00:22:05,939 --> 00:22:10,029 Like, is there a way that you would recommend folks to have awareness? 422 00:22:10,059 --> 00:22:11,339 Cause you mentioned that earlier. 423 00:22:11,339 --> 00:22:14,049 It's just having awareness of the, of the issue or 424 00:22:14,049 --> 00:22:15,179 maybe potential issue. 425 00:22:15,189 --> 00:22:17,039 Like, what are there some practices you could 426 00:22:17,119 --> 00:22:18,699 Oh, yeah, for sure. 427 00:22:18,729 --> 00:22:22,359 And I'm sure there's a way for AI to even do this better. 428 00:22:22,359 --> 00:22:24,559 This is something where you could, you could recommend. 429 00:22:25,079 --> 00:22:29,309 But, um, one of the things you want to do is, first of all, divide up 430 00:22:29,359 --> 00:22:32,709 the company into four quadrants. 431 00:22:33,089 --> 00:22:37,639 So you want to look at your business from operations side, your 432 00:22:37,679 --> 00:22:42,009 marketing side, your sales, and then whatever your revenue stream is, 433 00:22:42,079 --> 00:22:43,419 you know, whatever your offering is. 434 00:22:43,429 --> 00:22:45,229 So for us, it's mentoring. 435 00:22:45,999 --> 00:22:50,463 And, uh, and then, so let's just say you take a piece of paper and you 436 00:22:50,463 --> 00:22:52,532 divide it into these four quadrants. 437 00:22:53,082 --> 00:22:57,552 Then in each of those areas, write down everything that you're 438 00:22:57,552 --> 00:22:59,012 still doing in the business. 439 00:23:00,022 --> 00:23:03,412 And it may take you a while because so much of this you do 440 00:23:03,452 --> 00:23:06,017 unconsciously, you don't even realize that you're doing it. 441 00:23:07,377 --> 00:23:10,117 And just keep writing and writing and writing down 442 00:23:10,207 --> 00:23:11,457 everything that you do. 443 00:23:11,467 --> 00:23:14,477 Another thing you can do, because some things you, you won't 444 00:23:14,487 --> 00:23:19,927 remember, is over a three, four day period, literally write down 445 00:23:20,017 --> 00:23:21,417 everything that you're doing. 446 00:23:21,542 --> 00:23:21,842 Mm hmm. 447 00:23:21,842 --> 00:23:23,442 Mm 448 00:23:23,547 --> 00:23:26,457 once you look at it, I like dividing it in the four quadrants 449 00:23:26,487 --> 00:23:30,327 because it helps you think of the whole company holistically. 450 00:23:30,847 --> 00:23:34,517 And then you'll see, okay, which area of the business. 451 00:23:34,892 --> 00:23:36,912 is taking up most of my time. 452 00:23:36,942 --> 00:23:38,122 Is it sales? 453 00:23:38,462 --> 00:23:40,452 You know, is it operations? 454 00:23:40,912 --> 00:23:46,692 And you want to divide that by percentages and then you, 455 00:23:46,702 --> 00:23:50,992 the, the one that's taking up the most time you work on 456 00:23:51,002 --> 00:23:53,842 first to replace yourself. 457 00:23:54,637 --> 00:23:58,317 And for some of the things that if it's your special 458 00:23:58,397 --> 00:24:02,087 delivery of what you do, that's probably going to take a little 459 00:24:02,087 --> 00:24:03,777 longer to replace yourself. 460 00:24:03,777 --> 00:24:07,387 So if you're an attorney or if you're an electrician or, you 461 00:24:07,387 --> 00:24:11,017 know, you're a psychologist, but you're also the CEO of the 462 00:24:11,017 --> 00:24:14,397 business, ultimately you need to replace yourself with other 463 00:24:14,407 --> 00:24:18,227 attorneys so that you can be focused on building that vision 464 00:24:18,227 --> 00:24:22,327 and being the CEO of the company, leading the team and so forth. 465 00:24:23,062 --> 00:24:27,162 So, usually those are the areas that you can, you replace yourself last. 466 00:24:27,592 --> 00:24:29,702 But still, you need to do it. 467 00:24:30,162 --> 00:24:33,792 But once you have it all on paper, you do that big drain, brain dump, 468 00:24:34,162 --> 00:24:36,072 then you can see, oh my gosh. 469 00:24:36,552 --> 00:24:40,752 You know, if I, if I stop attending these meetings, okay, that's given 470 00:24:40,752 --> 00:24:43,872 me back, alright, six hours a week. 471 00:24:44,322 --> 00:24:50,787 And if I, if I, Uh, let go of this task in marketing, whether 472 00:24:50,787 --> 00:24:56,597 it's, I don't know if it's copywriting or it is doing some 473 00:24:56,597 --> 00:25:00,907 work in admin, whatever it is, all of those things add up. 474 00:25:00,917 --> 00:25:07,277 So your goal is to get your hours back and have other people 475 00:25:07,287 --> 00:25:09,537 that that is their expertise. 476 00:25:10,247 --> 00:25:13,437 That's their superpower to take that off your plate. 477 00:25:13,765 --> 00:25:15,665 I have a project manager that that she literally 478 00:25:15,665 --> 00:25:16,625 says that all the time. 479 00:25:16,625 --> 00:25:19,055 She's like, I love doing this kind of stuff. 480 00:25:19,055 --> 00:25:20,615 I'm like, thank God. 481 00:25:20,615 --> 00:25:23,540 Oh my God. 482 00:25:23,760 --> 00:25:24,880 managers, right? 483 00:25:24,890 --> 00:25:27,320 They're amazing at what they do. 484 00:25:27,460 --> 00:25:30,940 So my form of project managing is, you know, wake up at three 485 00:25:30,940 --> 00:25:32,860 in the morning going, Oh my God. 486 00:25:33,240 --> 00:25:33,620 Oh, is it? 487 00:25:33,980 --> 00:25:35,890 Yeah, that would be mine too. 488 00:25:35,890 --> 00:25:37,440 And I think most founders, right? 489 00:25:37,440 --> 00:25:40,630 Like, would you say most founders people start in the company? 490 00:25:40,660 --> 00:25:44,730 I mean, of course you came from a family of entrepreneurs, which 491 00:25:44,960 --> 00:25:46,370 maybe you have some insights. 492 00:25:46,740 --> 00:25:50,620 Are most of us visionaries kind of, you know, maybe not 493 00:25:50,620 --> 00:25:52,360 the best at organization. 494 00:25:52,610 --> 00:25:55,350 I know we come in all flavors, but like, are there some 495 00:25:55,350 --> 00:25:56,450 themes that you've noticed? 496 00:25:57,510 --> 00:26:01,680 Well, I, I do think that if you have that as your background 497 00:26:01,680 --> 00:26:05,420 and you grew up in it, it is a little easier to step into it. 498 00:26:05,905 --> 00:26:09,325 Some people struggle though if, let's say, your parents lost their 499 00:26:09,325 --> 00:26:13,255 business or went bankrupt or, you know, they had some trauma there. 500 00:26:13,645 --> 00:26:19,325 We have to be careful not to project that in our own life and always be 501 00:26:19,325 --> 00:26:21,355 in this kind of poverty mindset. 502 00:26:21,845 --> 00:26:24,425 That can be a challenge you have to overcome. 503 00:26:24,635 --> 00:26:28,395 I do think coming from a corporate background, we've, I've seen very 504 00:26:28,395 --> 00:26:31,145 successful entrepreneurs come from the corporate background, 505 00:26:31,145 --> 00:26:32,225 but I think it's harder 506 00:26:32,870 --> 00:26:33,110 Yeah. 507 00:26:33,555 --> 00:26:35,155 it's a different way of thinking. 508 00:26:35,860 --> 00:26:39,960 And especially if you've been running a department, for instance, 509 00:26:40,590 --> 00:26:43,710 in the corporate business as a business owner, you know, 510 00:26:43,710 --> 00:26:48,080 you're wearing many hats and you have to learn to be strategic 511 00:26:48,210 --> 00:26:54,100 and a big thinker and look at the gaps within the company 512 00:26:54,400 --> 00:26:56,040 and how to close those gaps. 513 00:26:56,970 --> 00:27:01,400 And also, you know, you have to understand how to pivot quickly, 514 00:27:01,520 --> 00:27:04,480 as we know, for what's happened over the last several years. 515 00:27:05,150 --> 00:27:08,380 And you know, you mentioned AI and as you're talking about 516 00:27:08,380 --> 00:27:10,610 all this stuff, you know, I'm thinking of how would I do 517 00:27:10,610 --> 00:27:14,470 this brain dump of operations, marketing, sales, revenue streams. 518 00:27:14,470 --> 00:27:18,240 Like I would get AI, I would get out my phone and go on a walk 519 00:27:18,420 --> 00:27:22,310 probably to start and just start rambling into something like otter. 520 00:27:22,360 --> 00:27:22,500 ai. 521 00:27:23,285 --> 00:27:26,495 And, you know, that can help me then distill it down. 522 00:27:26,495 --> 00:27:30,235 And then of course, I think the writing, all the modalities, and 523 00:27:30,235 --> 00:27:33,905 then, you know, AI is one example of how to take a lot of admin 524 00:27:33,935 --> 00:27:37,005 off your plate these days with automations and things coming. 525 00:27:37,005 --> 00:27:40,125 So next couple of years, Alison will be wild. 526 00:27:40,215 --> 00:27:40,305 I 527 00:27:40,440 --> 00:27:42,910 I know it, it really is. 528 00:27:43,380 --> 00:27:47,130 You know, we've been through a lot as entrepreneurs 529 00:27:47,310 --> 00:27:48,680 the last several years. 530 00:27:49,210 --> 00:27:55,330 The pandemic, um, uh, economic uncertainty, AI, an election, 531 00:27:55,330 --> 00:28:01,750 you know, I think we're ready for, uh, a bullish market. 532 00:28:02,450 --> 00:28:06,110 But you've got to plan, you know, you cannot wing it. 533 00:28:06,910 --> 00:28:11,890 And what I love about scaling is that you get to be as 534 00:28:11,890 --> 00:28:13,840 creative as you want to be. 535 00:28:14,150 --> 00:28:18,340 And especially with AI, there is literally no limit on what 536 00:28:18,340 --> 00:28:19,710 you can create in your business. 537 00:28:20,205 --> 00:28:24,825 Yeah, how do you, I want to, there's a couple of things I want to go 538 00:28:24,825 --> 00:28:28,945 back to, but for now, like just on foreseeing the next handful of 539 00:28:28,945 --> 00:28:33,765 years in terms of scale, like, are there any threats opportunities 540 00:28:33,765 --> 00:28:37,965 that are just glaring to you, things that you, you share with others? 541 00:28:38,045 --> 00:28:41,665 Because I've read a bunch of AI reports, you know, which industries 542 00:28:41,665 --> 00:28:42,915 will be shaken up the most. 543 00:28:43,590 --> 00:28:46,930 But of course there's replacing jobs or positions, but it's going 544 00:28:46,930 --> 00:28:48,880 to create a whole bunch of new ones. 545 00:28:48,880 --> 00:28:50,440 And there's massive opportunity. 546 00:28:50,770 --> 00:28:51,700 Like you said, a bull run. 547 00:28:52,210 --> 00:28:53,460 I think that's going to happen. 548 00:28:54,020 --> 00:28:56,520 Probably not across the board though, for everyone. 549 00:28:56,520 --> 00:28:58,700 You got to be prepared, like you said, and start 550 00:28:58,780 --> 00:28:59,790 foreseeing this stuff. 551 00:29:00,005 --> 00:29:05,295 Yeah, well, I mean, AI is going to replace a lot of companies, 552 00:29:05,445 --> 00:29:11,535 and so you need to figure out how you're going to differentiate 553 00:29:11,585 --> 00:29:19,020 yourself and in your industry, and how do you utilize AI. 554 00:29:19,510 --> 00:29:26,490 to either build out new tools within your company or set yourself apart. 555 00:29:26,576 --> 00:29:32,430 Use it to fuel you and not to stifle you or disrupt you. 556 00:29:33,110 --> 00:29:35,710 So I think that's going to be really critical. 557 00:29:35,710 --> 00:29:39,230 I definitely believe that there are some service businesses 558 00:29:39,230 --> 00:29:41,890 that will probably go away. 559 00:29:42,210 --> 00:29:46,355 But, you know, like for instance, I think community, If you 560 00:29:46,365 --> 00:29:52,045 have a business that creates a community, that is extremely 561 00:29:52,045 --> 00:29:56,855 valuable, because I think people are craving that connection. 562 00:29:57,155 --> 00:30:02,325 And I think you can create community around many types of businesses. 563 00:30:02,335 --> 00:30:05,715 So you want to be thinking where is that people connection. 564 00:30:06,335 --> 00:30:09,715 And where's the craft in your business. 565 00:30:09,955 --> 00:30:16,549 I think people are really going to pay, uh, you know, uh, higher amount 566 00:30:17,130 --> 00:30:22,680 for things that are one of a kind that are, you know, especially made. 567 00:30:23,290 --> 00:30:28,320 So I think there's still so many ways to take the business that you 568 00:30:28,320 --> 00:30:31,270 have and, and help it to evolve. 569 00:30:31,700 --> 00:30:34,040 But just like anytime, you always want to be thinking 570 00:30:34,040 --> 00:30:35,480 of the customer first. 571 00:30:35,920 --> 00:30:40,940 And what is it that the customer wants staying customer focused and 572 00:30:40,940 --> 00:30:42,300 then work backwards from there. 573 00:30:43,335 --> 00:30:45,375 Yeah, working backwards is usually key. 574 00:30:45,435 --> 00:30:46,675 And that's the, that's the part. 575 00:30:47,295 --> 00:30:50,875 So you mentioned holistically, because that's something in when 576 00:30:50,875 --> 00:30:55,395 I was doing research and notes and even your background in homeopathy. 577 00:30:56,605 --> 00:31:00,765 And I think that spurred from, you know, experience as well. 578 00:31:01,054 --> 00:31:03,534 like, what does that mean for one, this whole holistic approach 579 00:31:03,534 --> 00:31:08,204 to business and how, you know, I'm thinking the background 580 00:31:08,204 --> 00:31:11,984 because one of your businesses was basically centered on that. 581 00:31:11,984 --> 00:31:15,804 It sounds like, um, so, and I'm just thinking of the gaps and stuff. 582 00:31:15,804 --> 00:31:17,104 So, yeah, give me your thoughts there. 583 00:31:18,163 --> 00:31:23,603 I discovered homeopathy when I went through, uh, this 584 00:31:23,633 --> 00:31:27,183 terrible car accident, and then, which led to a divorce. 585 00:31:28,063 --> 00:31:34,723 And I was kind of in a definitely lost place in my life. 586 00:31:34,763 --> 00:31:39,353 And at the time, somebody recommended this 587 00:31:39,363 --> 00:31:40,823 homeopathic physician. 588 00:31:41,263 --> 00:31:43,213 And I grew up in the Midwest. 589 00:31:43,223 --> 00:31:46,623 I, I knew nothing about holistic, okay? 590 00:31:46,963 --> 00:31:51,843 And I remember going there, and this was in my, uh, late twenties. 591 00:31:52,398 --> 00:31:56,688 I remember walking to the door of this woman and almost, I stood there 592 00:31:56,688 --> 00:32:00,748 for a minute before I knocked on the door and I ended up, I ended 593 00:32:00,748 --> 00:32:04,898 up staying, but I almost left, uh, because I was questioning 594 00:32:04,898 --> 00:32:08,038 it all and the experience ended up changing my life. 595 00:32:09,158 --> 00:32:12,178 And, you know, we don't need to get into a homeopathy lesson 596 00:32:12,178 --> 00:32:15,668 here, but what homeopathy does is it treats the whole person. 597 00:32:16,008 --> 00:32:20,108 And for me back then, it just helped me get my grounding. 598 00:32:20,118 --> 00:32:24,698 It helped me to clear my head and build my confidence because, you 599 00:32:24,698 --> 00:32:28,618 know, when everything fell apart, I started questioning everything 600 00:32:29,028 --> 00:32:33,898 and my own capability and also what I wanted in the future. 601 00:32:34,338 --> 00:32:38,368 So it helped me to figure all of that out and deal with some 602 00:32:38,378 --> 00:32:40,718 aches and pains and things that I was going through. 603 00:32:41,068 --> 00:32:42,848 And I became fascinated by it. 604 00:32:43,278 --> 00:32:46,178 And I was trying to figure out what was my next move. 605 00:32:46,778 --> 00:32:50,958 And so I went back to school and studied to become a 606 00:32:50,958 --> 00:32:52,578 homeopathic physician. 607 00:32:53,208 --> 00:32:56,728 And I ended up running that practice for 20 years. 608 00:32:57,408 --> 00:33:01,088 While I was building other companies as well, and I ended 609 00:33:01,088 --> 00:33:05,348 up building the first homeopathic college in Southern California, 610 00:33:06,178 --> 00:33:08,738 called the Homeopathic Academy of Southern California. 611 00:33:09,513 --> 00:33:14,623 And, uh, it still runs today and it, we built it as a 612 00:33:14,623 --> 00:33:16,593 three year training program. 613 00:33:17,093 --> 00:33:21,813 And in homeopathy, because you're, you are literally studying the 614 00:33:21,813 --> 00:33:23,703 human being from the inside out. 615 00:33:23,733 --> 00:33:26,673 You're getting to the core of what their issues are, 616 00:33:27,073 --> 00:33:28,083 even from the outside. 617 00:33:28,616 --> 00:33:31,616 childhood and kind of unraveling all of that. 618 00:33:32,283 --> 00:33:36,833 And so when I moved on from, from that business, I still 619 00:33:37,163 --> 00:33:40,883 use homeopathy in my everyday life and, you know, help with 620 00:33:40,883 --> 00:33:43,533 friends and so forth that I don't have the practice anymore. 621 00:33:44,353 --> 00:33:47,083 I still look at the business owner the same way. 622 00:33:47,113 --> 00:33:51,573 And I look at the business the same way is that if you just coach 623 00:33:51,573 --> 00:33:54,723 somebody and say, you know, I told you, you need to go do that. 624 00:33:54,823 --> 00:33:57,033 You know, this is the thing you need to go after. 625 00:33:57,318 --> 00:34:02,308 And if they're not doing it, that means that there's some inner block. 626 00:34:02,858 --> 00:34:06,156 And if you don't get to that, they're just going to keep repeating 627 00:34:06,328 --> 00:34:10,798 that same pattern for the rest of their life, uh, in their personal 628 00:34:10,798 --> 00:34:12,288 life and in their business. 629 00:34:12,658 --> 00:34:15,288 And then when we're looking at the business, same thing, 630 00:34:15,418 --> 00:34:17,388 what are those stop gaps? 631 00:34:17,898 --> 00:34:21,498 that we've got to remove and so that the business can 632 00:34:21,508 --> 00:34:23,427 breathe and start to flourish. 633 00:34:24,158 --> 00:34:26,478 And from a holistic perspective, what that means 634 00:34:26,488 --> 00:34:28,568 is looking at the whole. 635 00:34:29,548 --> 00:34:32,578 In traditional medicine, you're treating a symptom, 636 00:34:33,138 --> 00:34:36,068 and you're taking a medication for that particular symptom. 637 00:34:36,918 --> 00:34:40,368 But in holistic medicine, you're looking at the core, 638 00:34:40,408 --> 00:34:42,728 the cause of that symptom. 639 00:34:43,148 --> 00:34:45,658 If there's a fire burning in your house, you don't take 640 00:34:45,658 --> 00:34:47,128 a hammer and start banging. 641 00:34:47,553 --> 00:34:50,373 Fire alarms to put out that fire. 642 00:34:50,553 --> 00:34:54,967 No, you gotta get to the core of what started the fire in the first 643 00:34:55,023 --> 00:34:57,093 place so it doesn't keep repeating. 644 00:34:57,573 --> 00:35:00,933 And that's the same thing for the business owner and the business. 645 00:35:00,933 --> 00:35:04,653 So all of that work that I did in homeopathy has really helped me. 646 00:35:04,773 --> 00:35:08,043 And then we went on to build this method called the Scale It 647 00:35:08,043 --> 00:35:12,993 Method, and it deals with all five pillars of the business 648 00:35:12,993 --> 00:35:16,983 from a holistic perspective, which is the strategic vision. 649 00:35:17,473 --> 00:35:21,613 The cash flow, which is marketing and sales, and the organization 650 00:35:21,613 --> 00:35:26,193 of your finances, alliance of the team, leadership, and execution. 651 00:35:26,563 --> 00:35:32,813 So all industries need these five pillars completely shored up within 652 00:35:32,813 --> 00:35:35,443 these companies for them to scale. 653 00:35:35,583 --> 00:35:40,503 You can't just focus on, I need more leads, uh, or, you know, 654 00:35:40,503 --> 00:35:43,763 I need this one team member because I'm out of bandwidth. 655 00:35:43,783 --> 00:35:46,783 You have to look at it from the holistic perspective. 656 00:35:47,078 --> 00:35:47,578 Got it. 657 00:35:47,628 --> 00:35:47,838 Yeah. 658 00:35:47,838 --> 00:35:50,558 And I know you have a whole method there, the scale it method. 659 00:35:50,558 --> 00:35:54,498 So, um, is there a good, cause I know, you know, in terms of time, 660 00:35:54,498 --> 00:35:57,268 we won't be able to go through the whole thing here and break it 661 00:35:57,278 --> 00:36:01,038 down, but is there a good spot or place next step that people could 662 00:36:01,038 --> 00:36:04,738 jump to, to, uh, to understand that a little bit more from you. 663 00:36:05,496 --> 00:36:11,006 Yeah, well, one thing is to get my book, which is called Scale or Fail. 664 00:36:11,946 --> 00:36:15,976 And, uh, you can, you know, get that on Amazon and we really 665 00:36:15,986 --> 00:36:19,846 break down, I break down the scale up method there and give 666 00:36:19,846 --> 00:36:21,546 you all types of processes. 667 00:36:21,546 --> 00:36:25,706 And, and really any level of business, this works. 668 00:36:25,706 --> 00:36:28,806 We've had, you know, companies that are in the nine figures 669 00:36:28,806 --> 00:36:31,416 use that book startups. 670 00:36:31,416 --> 00:36:33,396 So that's a great place to start. 671 00:36:34,181 --> 00:36:37,451 And you can also just go to our website, which is, 672 00:36:37,751 --> 00:36:40,211 uh, pinnacleglobalnetwork. 673 00:36:40,211 --> 00:36:42,430 com. 674 00:36:42,431 --> 00:36:46,621 And, uh, and then we, we put a little, uh, URL together for 675 00:36:46,631 --> 00:36:51,971 those listening to your hustle and flow podcast for anybody 676 00:36:51,971 --> 00:36:56,681 that wants to, uh, have a CEO strategist really look at their 677 00:36:56,681 --> 00:36:59,611 business and figure out, you know, what phase are you in? 678 00:36:59,956 --> 00:37:03,646 What is your biggest gap keeping you from scaling to the 679 00:37:03,646 --> 00:37:05,616 next level of your business? 680 00:37:06,106 --> 00:37:07,416 And that is scaleit. 681 00:37:07,816 --> 00:37:10,956 ceo forward slash hustle. 682 00:37:11,481 --> 00:37:12,011 Nice. 683 00:37:12,401 --> 00:37:12,901 Thank you. 684 00:37:13,091 --> 00:37:13,761 Well, that's awesome. 685 00:37:13,821 --> 00:37:13,981 Yeah. 686 00:37:13,981 --> 00:37:16,521 And I'll make sure that's in the show notes linked everywhere. 687 00:37:16,926 --> 00:37:18,106 Super easy to find. 688 00:37:18,666 --> 00:37:20,566 Um, Alison, this is great. 689 00:37:20,616 --> 00:37:23,076 I have like so many other questions, but like, you know, 690 00:37:23,076 --> 00:37:25,376 we'll, we'll, we'll see it where it goes in the future. 691 00:37:25,406 --> 00:37:26,316 Maybe we'll do it again. 692 00:37:26,806 --> 00:37:29,936 Um, but thank you for doing this and sharing your story. 693 00:37:30,026 --> 00:37:31,376 I think that's the biggest thing. 694 00:37:31,426 --> 00:37:33,826 Uh, one of the biggest takeaways for me is just 695 00:37:33,876 --> 00:37:36,226 how everyone can relate to. 696 00:37:36,776 --> 00:37:40,496 Your path, your journey, you know, maybe not all of us, you know, 697 00:37:40,496 --> 00:37:44,096 got raised in an entrepreneurial family, but it doesn't matter. 698 00:37:44,096 --> 00:37:48,256 We all have some background that we get to see in the mirror. 699 00:37:48,316 --> 00:37:50,966 However, we looked at, you know, we do that practice 700 00:37:51,549 --> 00:37:53,449 you know, we're here to evolve and grow. 701 00:37:53,799 --> 00:37:54,049 Mm. 702 00:37:54,639 --> 00:37:59,179 And I think that those bumps and bruises, there are 703 00:37:59,179 --> 00:38:00,689 research and development. 704 00:38:00,699 --> 00:38:02,569 So, embrace them. 705 00:38:03,079 --> 00:38:06,399 And just know that whatever you're going through in your business, in 706 00:38:06,399 --> 00:38:11,309 your life right now is leading to you to exactly where you want to be. 707 00:38:11,836 --> 00:38:12,196 Yeah. 708 00:38:12,316 --> 00:38:17,366 So instead of trying to dodge them, embrace those moments 709 00:38:17,366 --> 00:38:21,556 and those lessons because it's beautiful on the other side. 710 00:38:21,801 --> 00:38:22,351 Awesome. 711 00:38:22,411 --> 00:38:23,541 And we have the choice, right? 712 00:38:23,551 --> 00:38:27,341 Just like opening the door to, uh, to the, to the location 713 00:38:27,341 --> 00:38:30,551 and you chose to, to walk in and see the other side. 714 00:38:30,551 --> 00:38:32,101 So we all have that choice. 715 00:38:32,321 --> 00:38:34,841 Exactly. 716 00:38:35,061 --> 00:38:35,531 much. 717 00:38:35,796 --> 00:38:37,696 Ah, thank you so much for having 718 00:38:37,941 --> 00:38:39,251 See you next time at the mastermind. 719 00:38:39,681 --> 00:38:40,131 Yeah. 720 00:38:40,841 --> 00:38:42,101 we'll see you there soon. 721 00:38:42,101 --> 00:38:42,531 right.