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Hi there,

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It's Sue and thanks for joining me for Tips and Talk

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Day. These are bite sized topics that I pull from community

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questions and things that I'm observing in the world of handmade

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small business.

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If you'd like to submit a topic,

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DME over on Instagram at Gift Biz Unwrapped.

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Before we get started,

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I'm gonna share a secret with you.

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One of my superpowers is the ability to get an enormous

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number of tasks and projects done each and every week.

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I easily meet deadlines,

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rarely forget to do something.

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I know at the start of each day what needs priority,

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attention and action type A personality.

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Yes, and a follow through on the Kobe assessment,

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which should have given me the clue,

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but it wasn't until people started commenting to me that I

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realized not everyone naturally knows how to do this.

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It's the biggest single contributor to the growth I always see

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in my businesses without spending hours and hours working either.

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It's about focus and doing the right things efficiently.

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Prompted by all the questions on how I do this,

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I went about finding a way to help you perform at

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a higher level too.

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I analyzed my methods and formalized my process,

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which is one many of my coaching clients.

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Now, also follow.

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You can use it too.

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It's all part of a tool called the Inspired Daily Planner,

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made specifically for gifters,

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bakers, crafters,

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and makers.

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Make no mistake,

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this is not your ordinary planner.

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First off,

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it comes with a video explaining my productivity strategy and the

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physical planner isn't dated,

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so you can start using it the second it arrives at

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your doorstep,

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and that's not all included for each day is a motivational

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or business building tip and plenty of space to capture and

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book in time for todos scheduled appointments and all those ideas

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that are now getting lost.

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You can watch the video for free and then get your

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inspired daily planner@giftbizunwrapped.com

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slash inspired.

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Ever wonder why experts recommend so many different ways to get

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the word out about your business?

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I mean,

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there's your online presence with a website,

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numerous social media platforms,

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and within those platforms,

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various options of posting,

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meaning static posts,

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carousels, videos,

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reels, Then you have emails,

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an SEO strategy with blog articles and YouTube videos,

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and let's not forget in person shows,

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just saying all of this is a lot and this isn't

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even a complete list.

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What's the reason behind all this?

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I mean,

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can't you just sell it craft shows and call it a

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day? Yes,

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of course you can.

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As the owner of your business,

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you can do anything that you want,

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but if you want,

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this isn't how the most successful brands behave.

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They utilize different methods of reaching out to customers and incorporate

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them together to form an even more powerful approach to communicating

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and attracting customers.

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When you have multiple ways of connecting with people,

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you're also branching out to different audiences.

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That alone is beneficial,

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of course,

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but there's something else.

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Some statistics.

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On average,

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it takes between six to seven pokes to prompt action.

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In fact,

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92% of people visiting your website aren't there to buy just

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yet. They're Searchie for a product and they find you or

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they have questions about your product.

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Specifically, wanna know who you are as a maker or are

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comparison shopping to name a few another stat.

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Only 17% of customers browse online with the intent to purchase

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the first time they visit your site,

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and 82% of customers wanna see a product in person before

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they buy online.

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Given this,

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don't be discouraged when people open your emails,

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but don't click the links or do click a link,

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but don't follow through to a sale.

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Keep going with your social media posts,

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even when it feels pointless.

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72% of people buy a product they've discovered through social media.

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All of these touches through a variety of methods are necessary

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before someone is convinced to buy.

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That's why repetition and consistency are important.

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You may feel you're communicating too much by using all of

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these avenues to get your message out,

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when in fact,

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your audience only sees a portion of them.

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Now you know that when they see multiple emails,

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posts ads and interact in person two,

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these combined together to increase your touches,

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that's what will lead them closer and closer to being your

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next new customer.

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That's a wrap.

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I'm a get to the point kind of girl,

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and this is what you can expect from these quick midweek

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sessions. Now it's your turn.

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Go out and fulfill that dream of yours.

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Share your handmade products with us.

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We want them,

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and they bring us both so much happiness.