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YouTube is about to make a quiet little move that could cause big waves in the podcasting world.

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Hi there, this is Podcasting Insights.

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I'm Amelia Knight from Podnos Podcasting.

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You might have seen headlines about YouTube finally taking podcasting seriously again, but this time it might be quite significant.

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Here's what's happening.

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YouTube is apparently working on a new ad tech solution that will allow dynamic insertion of post read ads, much like we can do in some podcast hosting dashboards.

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At the moment.

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That means creators, including podcasters, will be able to swap out ads in their videos, including full podcast episodes without having to re upload them.

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So yes, like we can in Captivate and Buzzsprout and other podcast hosting companies, these will be mid roll ads that you could update whenever you like.

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Want to run a time sensitive campaign?

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Easy.

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You can do it.

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Want to ditch that outdated sponsor?

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Read done.

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If YouTube does manage to pull this off, it could finally give us podcasters that monetization control we've been begging for on the platform.

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And frankly, this has been a big reason why some podcasters have been very resistant to uploading their content on YouTube.

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They want to control what is advertised there, and rightly so.

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You work hard on your content.

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Now let's be clear, this feature isn't live yet, it's just something that YouTube has confirmed they're working on.

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If you are a podcaster who is using YouTube or maybe planning to, now is the time to get your strategy sorted.

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Start thinking about what kind of ad placements you might want to put in there.

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Think about what a dynamic mid roll might look like for your show.

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Now.

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It's not just about sound and most importantly, start working on your YouTube presence before this goes live.

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If you found this episode useful, be sure to follow or hit subscribe in whatever podcast app you listen to and share this with a fellow podcaster who's still very unclear around YouTube.

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The podmaster is a Podnos production.

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Find out more about us@podnos.co.uk podnos.