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You and I have a big decision to make. Hi, I'm Katie McManus, business

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strategist and money mindset coach. And welcome to the

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Weeniecast. Hear

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ye, hear ye. Listeners of the Weeniecast, we need to

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talk. And I know that's like, no one wants to hear that. No one wants

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to hear the. We gotta talk. Okay. I swear I'm not breaking up with you.

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This isn't that kind of conversation, but it's kind of that

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conversation. We are solid. Two years into this

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relationship, we've been talking about ADHD and how it holds

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you back in your business and how to get over that, how to

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really work with how your brain works, to go and start a

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business and scale a business and do all the things in the business that

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are required for you to be massively successful. And

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it has been one of the deepest pleasures of my

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life to be able to do that for you. And also, I have

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ADHd. And my hyper fixation on talking

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about ADHD has come to an end.

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And the weenie cast isn't going anywhere. The weenie cast will always be here.

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But besides the fact that I'm feeling just complete with really

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focusing on ADHD, I realize I've been being a

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massive weenie in my own business, and I've

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been playing along with how I think you're being a weenie in your own life

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and your own business. Squirrel, squirrel, squirrel, squirrel. What does it mean

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to not be a weenie? It doesn't mean that you're not afraid.

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It doesn't mean that you're not nervous about doing something outside of your comfort zone.

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It doesn't mean that you don't have doubts. It means you have

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all those things, they're still going on and you do it anyway.

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One of the things that I love about each and every one of my clients

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is that, yeah, they want to make a lot of money, but they want to

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do it while they're doing something good for the world. They want to have actual

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impact. And part of it is they want to have impact with the clients

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they work with. They want to genuinely help these. These people, these

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companies, whatever it is that they're up to, to be better

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in some way, shape or form, to have a better life,

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to get better results, and also

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they want to have a greater impact on the world around them.

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You know, a lot of my clients want to make more money so that they

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can donate to causes that they deeply care about. Other clients

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want to have a really successful business that can kind of fund

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a nonprofit that they want to start while others want to use

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their influence in their business to impact their communities.

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You know, maybe by running for office or supporting people who are running for

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office. All things that I have been

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doing with my life in the last year. And guys, that's where it's

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at. Being successful in your business. Big whoop.

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A big piece. I feel like we've been missing in the weenie cast is

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the why you want to have a successful business. What's the

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reason? Right? Because knowing how to do something is only going to be so

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helpful if you really understand why you want it. Because if you don't know why

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you want it, you're never going to go and do it because you won't have

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the motivation to get started. You know, the cool thing about being

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me, if I'm going to say this, is thankfully I don't

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attract a whole lot of narcissists or sociopaths into my world. If

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you're listening to this, I pretty much can guarantee you're not a narcissist or a

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sociopath. At least I hope so. If you are, then stop

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listening now. Go away. Leave us alone. You're not welcome

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here. And because there aren't a whole lot of narcissists and

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sociopaths here, what are they driven by? They're driven for their

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own goals. They're driven for the things that they want, which, I mean, I'm not

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saying that that's wrong. I think we should all let go of the shame

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of going after what we want. And also, like,

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just because you want it is not going to be be enough

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of a motivation for the typical weenie cast listener to go after

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their big goals. The motivation is I want to create a better future

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for my children. Motivation is I want to be able to provide for my

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parents in their retirement. The motivation is I want to be able to give back

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to my community. I want to be able to support causes like women's

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rights, like racial equity, whatever it

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is that you are super passionate about, that's going to be the thing that's going

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to push you to be more successful in your business.

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So going forward, the weeniecast is really going to be focused on

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how can you have impact? What can you do

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in your own business as you're growing it to have impact in these

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areas. Another element of this is that we're no longer looking

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at the minute little things that you can do to get

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1% better each day. Not to say that those aren't important, but

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we've covered them. We have over 100 episodes teaching you how

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to do those things. What we're focused on going forward,

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elevating the business you already have.

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And it might mean scaling the business, which a lot of people don't even

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know what scaling means. It's not a skin

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condition. Scaling means you've designed a business

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that can make more money without you working more.

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You know, for my coaches out there, I know a lot of us have been

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sold this idea that scaling is like, oh, well, you work with clients one on

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one now run a group program. A group program still

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requires you to show up. It still requires you to show up and

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be present in that group. Teaching, coaching, whatever

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it is that you do, it's not scalable. And the longer you're

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chained to this business, needing to be present in it every

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single day to make sure that you can make more money is

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less time you can put to having an impact in the world.

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It's less time that you can donate to a good cause, less time that you

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can, you know, do other work that'll actually change

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the game. So we're gonna be talking about how you can actually scale

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a business, how you can take a business that's making a measly

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2000 a month and grow it to half a million a year

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and more. Not only that, we're going to be talking about how you can

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acquire other businesses, how you can

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become a fully fledged entrepreneur who

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isn't just a singular business owner. You know, what you can look

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at that will be complementary to what you already do.

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I'm really excited for this part because this is a journey that I'm on in

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this moment. And I want to show you behind the scenes as I'm

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scaling, as I am buying other businesses, as I am

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starting other businesses. Cause for me to sit here every week

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and tell you to stop being a weenie and do the thing that's outside your

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comfort zone. I better be doing that, too. And let me tell

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you, this is way outside my comfort zone. It's very uncomfortable.

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But I know doing this is going to be the key to me

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having the impact on the world that I want to have.

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And the impact I want to have is going to be different from yours. But

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let me share with you what I have envisioned in my vision

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going forward for my life and my business and the work I'm gonna

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do. One of the things that I'm gonna be sharing with

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you as I build it is this nonprofit that I'm launching

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this month called the Gay Birthday Club. Now, it sounds silly but

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there's a whole population of folks in the LGBTQ community

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who don't get a call from their parents on their birthday saying, happy birthday,

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I love you, or singing a cringy happy birthday song.

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And it's something that I saw someone on LinkedIn

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shared about how they no longer get a call from their dad on their birthday,

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and it's really made their birthday a hard day for them. And as

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someone who has taken for granted that I've always gotten a birthday call from my

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parents, both of them, and from other family members singing happy birthday and

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celebrating me, it's something that I realized would be so simple

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to fix in the world, to reach out to people on their day

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and say, hey, you're special. There are people thinking about you, and there's so much

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love coming your way. Part of this nonprofit will also be a huge

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fundraising arm where we're raising money not just for our operations,

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which I'm anticipating will be fairly minimal,

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but also raising money for organizations like the Human Rights Campaign and the

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Trevor Project and organizations that are doing far more serious work

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in the LGBTQ community. That's the nonprofit I'm

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launching. Whatever nonprofit you have wanted to start,

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I want the Weenie cast to not only be

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the battle cry for you to just go out and get started, but I

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also want it to be a resource for you to be able to turn to,

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to come up with the idea, to figure out what your first steps

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are going to be, to understand what kinds of

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people you need to call upon for help and to really

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see that because you have this idea, I

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want you to be able to see that because you're identifying this need in the

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world, that there is need, and that there is a way for you

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to become the change that is needed in whatever community you

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want to support and to see how that one thing that you do

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can have a ripple effect. It can have a greater

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impact on the world. You know, the other aspect of my work

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that I and really growing is doing some political

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consulting and working on political campaigns. You know, because

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right now we're coming up. If you're living in the United States, you're aware of

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this. We're coming up on a very serious election.

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Women's rights are at stake, where the safety

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and security of people of color, of the LGBTQ

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community, of folks who weren't born in the United States, they

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are literally on the line, along with a ton of other issues

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and, well, no, like, I'm probably not running for office. It's not an ambition

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of mine. I know I can have impact by using

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what I know as a business owner, what I know as a business strategist. What

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I know is someone who does a lot of marketing consulting. I know I can

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help. I know I can do work that will actually make

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voices stronger and make it far more likely that

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good people who have a sincere desire

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to protect the most vulnerable people in our society,

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I know I can help them get elected. And so I'm going to be doing

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more of that. And I will be sharing behind the scenes to show you how

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I'm doing that. So you can see how you can use your own

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skills to have similar impact. If you want to get

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involved in politics or in your local community along

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with all of this, that's a major aspect to elevating

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your business and taking things to that next level. Ooh, what am I

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gonna say next? Well, you'll have to keep listening to find out. But first, squirrel,

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squirrel, squirrel, squirrel, squirrel.

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Along with all of this, a major aspect to

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elevating your business and taking things to that next level

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is demanding to be seen, being

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terrified to stand up on stage and loudly

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declare your beliefs, your

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expertise, and commanding that attention in

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the next year. I'm actually doing this really exciting partnership with two former clients

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of mine. One who does pr coaching, the other one who

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does branding coaching. And we're going to be leading a group of

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really brave business owners who don't just want to have a

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successful business, they want to be a household name. They want to

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be seen and known as the go to

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expert in their space. And in our program, we're going to be guiding

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them. Exactly how do they create a

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recognizable brand? We're going to be walking them through

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step by step. How do they have an ironclad

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reputation? By getting them featured in

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magazines, in news articles, on the news, on tv.

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My next guest is the host of the US top 5% rated

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podcast, the Weenie cast. We're gonna be showing them exactly how they

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can leverage themselves into getting featured

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for free. And I'll be personally guiding each and every one of

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these clients through how to create an offer that is truly

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scalable so that they don't have to work harder, work

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longer hours to make more money. And as we lead this

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group to the trifecta of recognition and

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reputation and revenue, I'll be sharing the behind the scenes with

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you. So that even if you're not at that point yet, you can

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understand what steps you need to take in your business right now to set you

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up to step center stage and finally,

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we're going to be talking about what it takes for you to actually believe that

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you can do this. You know, telling you tips and tricks on how to do

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something is great, but it's useless if you don't think it's

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possible for you. You know, you can read 17 books on how to

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run a marathon, but if you don't actually believe that you can run a

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marathon, are you actually going to successfully train for it? That's

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not how that works. If you don't believe you can do a handstand, you're not

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going to start training and learning how to do things to do a handstand.

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If you don't think you can act, you're not going to start auditioning.

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The business world and the manifestation world are

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kind of suspicious of each other, and rightly so,

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because there are a lot of manifestation coaches out there who talk

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about, I manifested $5,000 last week, and here's the

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mantra that got me there. Business people are looking at that and being like, you're

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a fucking nut job. What do you mean? Like? No,

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like, that's not how that works. You have to actually just go and make the

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money. And the manifestation world's like, cool, like, going and making the money.

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Like, how do you do that? Energetically? The manifestation

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world understands that there's an energetic and belief system that's

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required to make any of those business opportunities possible.

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You've been with me for a couple years now. You know,

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I see both sides of this, and one of the main focuses going

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forward is going to be how do you back up your

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belief system? How do you shift your

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own internal timeline so that when those business opportunities come your

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way, you're able to identify them and, well, not

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fearlessly, because we're still wheaties here, right? But how

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to be afraid of going for it and do it anyway? How do you face

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the risk of rejection? How do you make

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decisions that are difficult decisions

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to make and see them through? I'm doing it

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right now. You know, I'll show you behind the scenes in this

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moment. You know, there's absolutely a side of me that's like, oh,

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God, I put all this work, two whole years, over

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100 episodes, and really, like, reworked all of my

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branding to really cater to folks with ADHD. You

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know, that could absolutely be seen as, like, oh, my God, like, I

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failed. I failed. Like, I picked something that was the wrong

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niche. That would be a choice I could make in this moment, but it's

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not the choice I'm making because there's no shame in changing your

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mind. There's absolutely no shame in growing and

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evolving, in realizing that the focus

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you had for one period of your life or your business

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has kind of run its course for you. And there doesn't have to

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be any justification to change your mind. One of the biggest fears my

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clients have is like, what if I pick the wrong niche? What if I choose

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something that, you know, he, like, is successful

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and I like doing for a while, but then all of a sudden it loses

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its zhush for me. Like, the goose gets juiced and then there's

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nothing left.

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And if we're being real, you know, we're a club of people with

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ADHD, it's just not realistic for us to stick with the same thing

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forever. It's just not, you know, I'm

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going to change. I'm going to lean in and change when I feel like

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I'm done with something and I'm going to do it publicly

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and I'm going to show you behind the scenes of it, because I want you

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to know that you do not need to have a greater justification for changing your

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mind on something. You do not need to have a greater justification to

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say, you know what? This part of my business, I'm feeling complete here,

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feeling done. I'm going to mix it up. I'm going to change it. I'm going

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to move on to something else. Because guess what? Just because you want

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it is valid enough. That is a good enough reason.

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And if any of you who are listening right now

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have had this thought in the back of your mind that, you know, what I'm

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doing right now just doesn't feel like a fit anymore. Just doesn't. Doesn't

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scratch the same itch. I don't feel like I'm having the impact. I want to

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have full permission to change with me. It's

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hard. There's a lot of work, there's a lot of links I'm gonna have to

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be updating. There's a lot of branding that I'm gonna have to do.

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Like, I'm really happy I have a team that can help me with this, and

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maybe you don't have that yet, but let me tell you, it's easier to make

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these changes when you're in a group of people who are also making the change,

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even if you don't know who they are, even if you're just aware tangentially that

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they're doing it, too. I'm now, like, just imagining, like, my LinkedIn feed

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and my Instagram feed is all these people like changing their niche and changing their

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business over the coming. But you know what? Like,

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that's amazing, because what that actually means

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is that there are that many more people who are being true to themselves, who

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are realizing, you know what? I've been offering this gift to the world, and you

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know what? I'm tired. I'm done. I'm just not feeling it anymore. And

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I want to shift now to offer this gift to the world. Let's go.

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You know, in the last few months, I've been talking a fair bit about

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the favorite self and the difference between the

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favorite self and the ideal self, right? And if we talk about the ideal self,

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your ideal self is unattainable. It's a vision of perfection that

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we're never going to reach because perfect doesn't exist. Your

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ideal self has already done all the ideal things in their

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life that you like. There's no time machine that's going to make you go

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back and do it. And also, even if you did have a time machine, you

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have ADHD. It's not like you're going to be able to stick perfectly to a

294
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plan. Unrealistic. If I took a time machine back

295
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to being in high school, it's not like I'm gonna do all my homework perfectly.

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It's not like I'm gonna be the best student ever. It's not like I'm gonna

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get into Harvard and then be the perfect student there. No,

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of course not. I'm still gonna be me. I'm still gonna be

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slightly chaotic. Like off the wall, only

300
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wants to pay to, only pays attention to stuff that she's interested in. Katie. And

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you're gonna be the same you. Right. So ideal me, who has gone to

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Harvard, who has a high paying job, who does this, this, and this, and blah,

303
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blah, blah, and eats salads every day for lunch. Never going to be

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her even if science fiction stuff became real. Right? So

305
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me trying to channel her every day to do what I want to do, like,

306
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it's just going to hold me to a standard that doesn't work for me already

307
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versus my favorite self. My favorite self

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is chaotic Af. You know what? So, like, in big

309
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ways where she changes her business on a dime, and in small ways where sometimes

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she says as f, and sometimes she says Af, and you'll never know when it's

311
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coming. My favorite self doesn't apologize for making

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decisions. She actually sees it as a major strength that she can make

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decisions and change her mind. She sees it as a

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superpower to constantly be checking in with what do

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I want right now? And what do I want right now? And what do I

316
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want right now? And go with it simply because

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she wants it without needing to justify why it's needed.

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As we're talking about you making a greater impact, and as we're talking about

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resetting your mindset so that you actually believe that bigger things are possible

320
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for you, we're always going to be checking in with

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what does your favorite self have to say? What do they want?

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Who are they excited for you to be and who are they excited for you

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to show up as in the world. Because once we know that

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we have your motivation, there's nothing that's gonna stop

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you. Once you really understand what your deeper desire is.

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Because once you understand what your deep desire is, the thing that you want more

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than anything and why you want it, what makes it so appealing to

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you, what's the impact you want to have with it? Once you know that

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you can actually start making use of all the tips and the tricks that you're

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00:20:09,804 --> 00:20:13,412
already listening to, you know the things that they're like, oh yeah, well that makes

331
00:20:13,436 --> 00:20:17,148
it sound so easy. I should just do that. Is just gonna be come.

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Oh cool. This is how I go from where I am right now to what

333
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I want. Awesome. Let's do it.

334
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With this shift in the weenie cast, I'm drawing a line in the sand.

335
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This podcast is no longer for those folks

336
00:20:37,900 --> 00:20:41,672
are the maybe someday crowd. Maybe someday I'm

337
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gonna start a business. Maybe someday I'm gonna change my

338
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life. Maybe someday I'll go out and do this really cool

339
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idea that I have that like meh, maybe someone else should do it because

340
00:20:53,000 --> 00:20:56,824
I'm pretty busy right now. You guys are not welcome along for the ride.

341
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This is the moment where I'm asking you to just fucking

342
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do it already. To put the bull aside.

343
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Whatever excuses you've had up until now that you're not doing it.

344
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Time, money, energy. Get real with

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yourself that you actually have the power here. If you don't have the

346
00:21:15,336 --> 00:21:19,128
money to start a business, guess what? It costs nothing to go to

347
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a neighborhood and go door to door and say, hey, I'm going to be power

348
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washing some of your neighbor's stuff this weekend. I have some

349
00:21:26,384 --> 00:21:30,026
availability on Saturday. Do you need anything power washed? Do you have any

350
00:21:30,058 --> 00:21:33,898
concrete or a porch or maybe the siding of your house? You

351
00:21:33,914 --> 00:21:37,754
know, I can come by, it's $200. And you get people to commit

352
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and you set appointments and you say, cool, you know, I'll be by this

353
00:21:41,530 --> 00:21:45,354
time to do this, renting a power washer from Lowe's

354
00:21:45,402 --> 00:21:49,122
or Home Depot is $100 to $250 a day. Once you

355
00:21:49,146 --> 00:21:52,682
have, you know, three or four people committed, you go to Home Depot,

356
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you rent a power washer for the day you come back, you

357
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do your work, you get paid five Saturdays, you have enough to get started with

358
00:22:00,444 --> 00:22:04,220
a business. You actually have more than enough. And you also

359
00:22:04,300 --> 00:22:07,756
kind of have a successful side hustle that you could also just continue

360
00:22:07,828 --> 00:22:11,100
doing to make more money so that when you do want to leave your full

361
00:22:11,140 --> 00:22:14,780
time job for your business, you already have some side

362
00:22:14,820 --> 00:22:18,476
cash coming in. It's pretty cool. So if you get two clients,

363
00:22:18,548 --> 00:22:19,640
you're making money.

364
00:22:22,620 --> 00:22:26,446
If you don't have time, I call bull. Because if you don't

365
00:22:26,478 --> 00:22:29,950
have time, that tells me that you're not asking for help. You're not

366
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demanding that the people in your life step up and take things off of

367
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your plate. Did you know that in hunter gatherer

368
00:22:37,302 --> 00:22:40,662
societies, women, mothers,

369
00:22:40,806 --> 00:22:44,454
grandmothers, do you know how much of their time is

370
00:22:44,502 --> 00:22:48,254
used towards leisure activities and not child

371
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rearing, not housekeeping, not feeding

372
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the rest of the group? Do you know how much time they

373
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have? 50 f percent.

374
00:22:58,360 --> 00:23:02,040
50% of their time is used for

375
00:23:02,080 --> 00:23:05,660
leisure because they ask for help, because it is built in.

376
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If you do not have time to start changing your

377
00:23:09,744 --> 00:23:13,344
life into what you want it to be, it's because you're going along

378
00:23:13,432 --> 00:23:17,208
with the bull society we've been handed, where you have to do it all on

379
00:23:17,224 --> 00:23:20,860
your own because you've bought into this myth that you should be

380
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independent and fully self sufficient.

381
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No, no, no, no. We're not going along

382
00:23:28,540 --> 00:23:32,164
with that anymore. You get to ask for help. You get to create community

383
00:23:32,252 --> 00:23:36,068
around you. And I'm sorry, but if the people in your life are not

384
00:23:36,164 --> 00:23:39,692
willing to create this,

385
00:23:39,876 --> 00:23:43,612
this all around beneficial community where everyone helps each other and

386
00:23:43,636 --> 00:23:47,182
has their back, they don't belong in your life. Adios.

387
00:23:47,286 --> 00:23:50,902
Bye bye, Felicia. And if you don't have the energy, and I

388
00:23:50,926 --> 00:23:54,622
understand this, I've worked in so many jobs that were soul sucking.

389
00:23:54,766 --> 00:23:58,174
I worked in so many jobs for so many bosses where at the end of

390
00:23:58,182 --> 00:24:01,822
the day, I felt like I just had dregs of myself left

391
00:24:02,006 --> 00:24:05,814
and I had nothing to offer anyone. And I know the job

392
00:24:05,862 --> 00:24:09,090
market right now sucks. I know, I know, I know.

393
00:24:09,670 --> 00:24:13,386
I get all the reasons, but there's always choice. When

394
00:24:13,418 --> 00:24:16,770
I was in that position, I was not interviewing for other

395
00:24:16,810 --> 00:24:20,530
jobs. I was choosing to stay in the

396
00:24:20,570 --> 00:24:23,994
job that paid enough for me to survive but didn't give

397
00:24:24,042 --> 00:24:27,858
me the ability to have a life where I was thriving. And I

398
00:24:27,874 --> 00:24:31,402
know it's hard. I'm not saying this like it's a simple or easy thing to

399
00:24:31,426 --> 00:24:34,898
do, but if you don't have the energy at the end of your

400
00:24:34,954 --> 00:24:38,800
workday to put towards setting things in motion

401
00:24:38,840 --> 00:24:42,400
that'll take you to the life that you actually want, you have a really difficult

402
00:24:42,440 --> 00:24:43,500
decision to make.

403
00:24:46,880 --> 00:24:50,720
If you're committed to any of those reasons being the obstacle

404
00:24:50,760 --> 00:24:54,176
that just makes it impossible for you to do this thing, then you're no longer

405
00:24:54,208 --> 00:24:57,696
welcome here. This is not going to be the podcast for you.

406
00:24:57,848 --> 00:25:01,456
I love you, and I want the best for you. And this podcast will always

407
00:25:01,528 --> 00:25:05,272
be here for you. When you choose to believe that what

408
00:25:05,296 --> 00:25:09,096
you want is possible for you and when you start acting like it's possible

409
00:25:09,168 --> 00:25:12,952
for you. But until then, I don't know how much this podcast is

410
00:25:12,976 --> 00:25:16,560
going to help you. We're not doing vision board sh t anymore.

411
00:25:16,720 --> 00:25:20,168
This is a community where your feet are going to be held to the fire

412
00:25:20,344 --> 00:25:23,736
so that you can do the thing that you already want to do, so that

413
00:25:23,768 --> 00:25:27,264
you can have the impact that you know you can have on the world.

414
00:25:27,432 --> 00:25:31,262
And so, yes, you can do it while you're ahead. Still scared less. We

415
00:25:31,286 --> 00:25:35,054
were considering calling it something like the Weenie cast 2.0, but it's

416
00:25:35,102 --> 00:25:38,902
not. It's still the Weenie cast. It's still the Weenie cast where you get

417
00:25:38,926 --> 00:25:42,238
to be afraid and still take action. But we're taking bigger action

418
00:25:42,294 --> 00:25:46,030
now. We're going for bigger dreams. We're going

419
00:25:46,110 --> 00:25:49,718
after the vision that we all have for a better

420
00:25:49,774 --> 00:25:53,366
world. And I have this deep belief, and I've had this for a really long

421
00:25:53,398 --> 00:25:57,172
time, that we don't all have to care about everything.

422
00:25:57,356 --> 00:26:00,892
We don't have to fix every single problem there is in the world.

423
00:26:01,076 --> 00:26:04,200
If each and every one of us picked one problem,

424
00:26:04,740 --> 00:26:07,788
picked one area where we get to fix even the

425
00:26:07,844 --> 00:26:10,980
smallest of issues, like people getting birthday

426
00:26:11,020 --> 00:26:14,364
calls, I am convinced we would have a much better

427
00:26:14,412 --> 00:26:17,628
world. So I hope with this shift, with this

428
00:26:17,684 --> 00:26:21,132
upgrade, you'll continue this journey with us. And I

429
00:26:21,156 --> 00:26:24,856
hope that with this upgrade and shift, you're

430
00:26:24,888 --> 00:26:27,656
gonna be upgrading and you're gonna be shifting some shit in your life, and I

431
00:26:27,688 --> 00:26:31,376
cannot wait to hear about it. So let's

432
00:26:31,408 --> 00:26:34,700
all just stop being a weenie and go for it.

433
00:26:40,000 --> 00:26:43,760
What if I. What if I choose something that, you know, I like,

434
00:26:43,800 --> 00:26:47,648
is successful and I like doing for a while, but then all of

435
00:26:47,664 --> 00:26:51,216
a sudden, it loses for me? Like the goose gets

436
00:26:51,248 --> 00:26:55,072
juiced and then there's nothing left. I love that term, by the way. I have

437
00:26:55,096 --> 00:26:58,696
one canadian person who joins my Friday calls sometimes, and she

438
00:26:58,768 --> 00:27:02,592
is always talking about juicing your goose. And I'm all about it. And

439
00:27:02,616 --> 00:27:05,488
I always love an excuse to use that term. I don't know if that's a

440
00:27:05,504 --> 00:27:09,080
canadian thing or just a her thing, you know, could be, I don't know,

441
00:27:09,160 --> 00:27:12,808
TBD, Canadians. Can you tell me, is that a canadian thing or is that just

442
00:27:12,864 --> 00:27:16,292
a random person who comes to my calls thing? Please tell me in the comments.

443
00:27:16,356 --> 00:27:19,916
Thank you very much. Squirrel, squirrel,

444
00:27:19,988 --> 00:27:20,940
squirrel, squirrel.