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Welcome to the e-commerce podcast
with me, your host, Matt Edmundson,

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the e-commerce podcast is all
about helping you deliver commerce.

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And I am super excited with today's
guest, who is David Perry from Kara.

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Now, one of the things that I am wanting
to start doing here on the podcast is

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give a shout out to past guests and.

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And given that we are today
talking about how to level up your

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search for ideal influences today.

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I thought it would be great
to mention a past podcast.

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So here we go.

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Cody, Wittick why giving away
stuff always leads to more

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sales and influencer marketing.

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Check out that episode alongside
David , uh, why you should be

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using micro influencer marketing
and how to do it properly.

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Two great episodes.

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The time of this topic and a big shout
out to both David, uh, and also to Cody.

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Yes, absolutely.

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Now this episode is brought to you by
the e-commerce cohort, which helps you

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deliver e-commerce well to your customers.

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What is cohort?

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I hear you say, well, I'm sure you've
come across a bunch of folks stuck

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with their e-commerce businesses,
or they've got siloed into working

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on just one or two areas of their
business and miss the whole big picture.

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Well, and to the e-commerce cohort
to solve this particular problem.

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It's the lightweight membership group
with guided monthly sprints, that

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cycle through all the key areas of.

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The sole purpose of cohort
is to provide you with clear,

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actionable jobs to be done.

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So you'll know what to work on and with
the support to get those things done.

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So whether you're just starting out
in e-commerce or if you're like me

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a well established e-commerce, uh,
then I can encourage you definitely

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to check it out at e-commerce co.

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Calm as it's gearing up for
its founding member launch.

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So there's some incredible offers
that you can take advantage of.

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And you can also email me directly
at Matt at e-commerce podcast.net

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with any questions, because let
me tell you, we are super pro.

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Of the e-commerce cohort.

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Yes, we are.

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So let's jump into today's special guest
David Perry, who is the CEO of Cara, which

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is a new e-commerce partnership framework.

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And it is remarkable.

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Let me tell you with over
30,000 Shopify brands using the.

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Kara helps brands get attention sales
and new customers by partnering with

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the brands in the network, Sony police
station acquired Paris previous company.

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Can you believe that?

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And he's, he knows what he's doing, right.

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To establish the leadership, uh, in the
future of streaming video games from the

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cloud, a service now called PlayStation.

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Now called PlayStation.

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Now it's called PlayStation at anyway.

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David is no stranger to success.

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That's the bottom line.

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That's what we're trying to tell you here.

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He has been one of the driving forces
behind some of the most innovative

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game and technology to date.

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We do get into this a little bit.

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Actually his work, uh, has helped shape.

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The future of gaming as we know it.

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So you can't wait to see how he's
applied his learning to e-commerce

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and kero and all the clever things.

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It does stay tuned.

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Here is my conversation with David.

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So David, thank you so much for
joining me on the e-commerce podcast.

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Great to have you in the white,
at least in the virtual room, uh,

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I'm still flabbergasted by the
technology that allows me to see you

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from the other side of the world.

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Um, and talk, uh, very Chris and
you were mentioning before we

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started recording that you've got
AI voice processing on your audio.

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Yeah.

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I mean, it's, it's really stunning.

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My, my, my mother lives in England.

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And so back in the old days, I
would call her up and it would

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cost me around $14 here in the U S
just to call her up and say hello.

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And, uh, and here we are now with AI.

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You know, voice, uh, cleaning.

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So you can't hear me typing
or the dogs barking at me.

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And, uh, you know, you've
got this free data stream.

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It's ridiculous.

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I mean, it's, it is pretty
amazing to think about what it's

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going to be like in the future.

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Right?

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What are they going to do next?

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Yeah,

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exactly.

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I'm hoping for teleportation.

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That would be my dream.

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Yeah.

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I think, uh, I think, uh, um,
Matt is working on it, right?

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They want to.

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Well, I'm going to be
sitting here in VR helmets.

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Um, and that will be it.

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We will never move again.

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You know, what's really funny
is that actually happened to me.

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I was in bed one night, um, and I put on a
VR headset and I was at a rave and there's

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all this confetti falling and lasers
and people dancing all around to me.

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And then I took the VR headset off
and I was back in the bedroom and

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I'm like, I'm going back to the re.

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That's what VR is going to do.

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It's better there than it is adherence.

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So,

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yeah.

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And there's a, there's all those
movies that have come out about this.

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Haven't they?

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I mean, just creating these sort
of virtual world environments,

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uh, where it's it's much better.

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I've seen the one that
I've enjoyed recent.

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Not recently.

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It's a few years old
now is the ready player.

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One movie.

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I don't know if you saw
that based on the book.

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And I liked it because of all the.

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You know, references, basically
it was basically an eighties

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film, uh, sort of bought forward,
but yeah, you can see it coming.

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You can see it coming now.

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I mean, my kids are glued to their phones
as it is given the virtual reality headset

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that said they're never coming out, right?

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Yeah, no, I was, I was literally
always one time there was a person.

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Um, explaining about some, um, some
sort of temple space in, in Syria,

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some kind of, uh, very religious space.

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And this person kept walking around
to me and was actually annoying me.

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Cause again, I was sitting in
bed going stop walking around

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the I can't, uh, you know, I just
wanna, I just want to see this.

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And then he said, oh, but we're
going to go into this room.

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You know, in VR that people can't go into.

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So wait, if I fly there, I can't see this,
but I can from my bed, like, what is that?

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That, you know, that, that idea of
access is also very interesting, right?

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Yeah.

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That's incredible.

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Isn't it?

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That's sinker.

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So basically it is your life just
doing VR from, from bed raves.

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Yeah, that's all I do.

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I do.

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I just DVR and connect to the matrix.

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That's what I do,

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Nick to the matrix.

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That's brilliant.

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That's absolutely brilliant.

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Uh, um, well, I mean, I could wax
lyrical about this or no, it'd be

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quite an interesting conversation,
but let's sort of turn our attention

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to, um, the main topic while we hit.

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We're going to talk about
influencer marketing.

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We're going to talk about
your company and what it does.

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Uh, we're going to talk about.

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Um, the different ideas and thoughts
that you have around this whole thing.

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Um, but one of the things that I
remember from our pre-call when we were

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discussing this was your journey is
not, it's not a traditional journey.

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Is it from sort of where
you were to where you are?

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No.

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No, definitely not.

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Um, yeah.

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I grew up in Northern Ireland.

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Um, I, I got very interested in
video games, but video games,

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wasn't really a thing there.

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And so for me to actually really get
moving, I had to move to England.

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And so I ended up leaving high school
just to go straight to England,

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um, and start making video games.

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And that worked out great.

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I mean, it was such a risk because
what the heck was the video

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game industry at that point?

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The games were that the Sinclair's
Zedick city one was that with the video

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games, we're talking about.

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Yeah, no, I was making games for the
Zedick city one, one K of memory, right?

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I mean, again, it's, it's kind of
ridiculous when you think about it.

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The whole game was one day today and
an icon on the screen is three 4k.

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Um, so it's just an icon.

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We somehow put an entire video game.

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We could put multiple
video games, um, for that.

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So that was that's just
how insane it's been.

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The England was definitely a great
choice because in, in, in the world

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of video games, a lot of people
were playing with consoles, um,

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where they just had joysticks.

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They didn't have keyboards in England.

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The devices we had were very much focused
on, on all having keyboards, pretty

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much Amstrad Sinclair's um, of course
Commodore 64 Vic, 20 things like that.

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They were all keyboard based.

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So we're all learning how to pro.

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And, uh, they call them bedroom
coders because there was so

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many of them at the time.

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And so I was one of those bedroom coders,
but I ended up, um, realizing, Hmm,

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this is going really well in England.

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Um, but I got an offer to
do a contract in California.

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And when you live in England, the,
you know, as a kid, the idea of

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California was pretty romantic.

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Right.

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And so I'm on my way.

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And, uh, and, and so once I got
there and I, I sort of, I fell

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in love with the place then I
knew I didn't end up going back.

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Um, and so ultimately that's how
I ended up in the U S but the

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video game industry just exploded.

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And so I was riding that wave.

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And what I learned from the industry
is branding was very important.

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And that's sort of, a bit of a theme
in my career is, is, you know, I

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always want to do the things I want
to do, but at the end of the day,

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you have to some, sometimes just go,
you know, what is really going on?

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And what I found is when you watch kids
purchasing games, their hands tend to go

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towards the things they've heard about.

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It's just, it's just psychology, right?

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Yeah.

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Their hands like this and then boom, they
go to some brand that you've heard of.

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And, um, and so I realized
that by doing branded games,

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it would help my career a lot.

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And, and so that's where I focused.

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I ended up the first one I did was
a teenage mutant ninja turtles went

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straight to number one and it's
like a hit, hit driven industry.

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So when you get it, people
want to work with you.

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And so, you know, I did the Terminator
for teams, Cameron, the, um, I did.

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Aladdin for Disney, um, the matrix
for the  and Warner brothers.

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And so, you know, each time you
do a sort of a hit brand thing,

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your career, the skills mentally,
are you doing lots of speeches?

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Lots of presentations.

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I even had a funny one when we were
almost done with the matrix, I got a

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call and this guy's like, oh, Michael
Jackson would like you to drive up to

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Neverland and let them play the thing
before it launches is that possible?

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And I'm like, I'm on my way.

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So I go up there and, you know,
I get to spend time with them.

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We ended up agreeing to start to
work on a video game together.

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So it was, it was crazy.

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Um, how the game industry,
um, when I first joined.

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And when I first moved to America, most of
the people who run companies are old and

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they don't like the video game industry.

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They didn't know interests.

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They never grew up with it, but
all those people have moved on.

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And now everyone in every position,
uh, every sports, uh, celebrity,

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you know, every movie star, all of
these people have grown up through

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the ages of, of, you know, having
arcade machines and things like that.

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And so the game industry is welcome
everywhere now that it wasn't before.

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And so I got to enjoy all of that.

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My last.

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My last company was bought
by Sony PlayStation.

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Um, the one before that
was bought by Atari.

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And so I got an Atari business card for
a while, which is the best business card

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ever, wherever you go, wherever you go.

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I remember once the funny thing is, um,
when you, uh, in the U S if you want

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to be able to travel very easily, they
have a special sort of card for that.

235
00:11:35,550 --> 00:11:37,890
And we have to go on and get
interviewed by the immigration.

236
00:11:39,280 --> 00:11:42,190
And I, they, they, they want
to do an interview and that you

237
00:11:42,190 --> 00:11:43,090
have to get prepared for this.

238
00:11:43,090 --> 00:11:47,080
And so I went to see them and they saw
my Atari business card and they just

239
00:11:47,080 --> 00:11:49,210
immediately started gushing about Atari.

240
00:11:49,240 --> 00:11:51,610
And then, then it was over the,
the meeting was over and I'm like,

241
00:11:55,870 --> 00:11:58,030
yeah, time and time again.

242
00:11:58,030 --> 00:12:01,850
It was just such a valuable
piece of intellectual property.

243
00:12:02,835 --> 00:12:07,545
Ultimately the game industry, um, you
know, did sort of helps me out a lot,

244
00:12:07,545 --> 00:12:11,325
but I ended up sort of semi retiring
and building this huge man-cave

245
00:12:11,715 --> 00:12:15,405
with woodworking and metalworking
and 3d printing and photo studio

246
00:12:15,405 --> 00:12:17,115
and arcade machines, everything.

247
00:12:17,385 --> 00:12:19,875
Um, and that's where I was
going to be spending my days.

248
00:12:19,935 --> 00:12:23,745
And I was so looking forward to that,
but, but somehow I got very interested,

249
00:12:23,865 --> 00:12:26,055
um, when I was taking pictures.

250
00:12:26,955 --> 00:12:30,195
Nobody really cared about them unless I
took pictures of social media influencers.

251
00:12:30,195 --> 00:12:32,265
And then, then you get
lots and lots of feedback.

252
00:12:32,265 --> 00:12:32,985
Everyone wants to meet.

253
00:12:34,200 --> 00:12:38,640
And so I realized the power of these
people is just so profoundly different,

254
00:12:38,640 --> 00:12:43,560
which is exactly like the brand thing
I'd learned about before, you know, this

255
00:12:43,560 --> 00:12:47,700
just, I could make a game called jumpy
boy, and nobody cares, you know, but if

256
00:12:47,700 --> 00:12:50,430
I, if I make something like the matrix,
then boom, you've got a number one hit.

257
00:12:50,959 --> 00:12:52,400
And so this is the end

258
00:12:52,400 --> 00:12:52,730
game.

259
00:12:52,790 --> 00:12:54,199
Just the name on the box changes

260
00:12:54,380 --> 00:12:54,680
time, right?

261
00:12:54,890 --> 00:12:55,550
It's everything.

262
00:12:55,880 --> 00:12:57,590
So it's the same thing
with the influencers.

263
00:12:57,590 --> 00:13:01,250
The influencers are much more
powerful than I think people

264
00:13:01,250 --> 00:13:05,360
really understand because a lot of
the celebrities today, like they

265
00:13:05,360 --> 00:13:06,680
might've made a movie or something.

266
00:13:06,680 --> 00:13:07,340
That's great.

267
00:13:07,430 --> 00:13:08,150
And they're really famous.

268
00:13:08,775 --> 00:13:12,495
But, but these influencers with,
you know, 20 million followers, we

269
00:13:12,495 --> 00:13:16,245
have some 26 million followers are
talking to their audience every day.

270
00:13:16,265 --> 00:13:19,215
That's just such a profoundly
different situation.

271
00:13:19,215 --> 00:13:22,605
When you have that level that they know,
they know them like they're friends,

272
00:13:22,605 --> 00:13:26,025
meaning they know their dogs and what
they eat and you know, every what,

273
00:13:26,035 --> 00:13:27,765
where they are for vacation right now.

274
00:13:28,395 --> 00:13:28,935
You know what I mean?

275
00:13:29,265 --> 00:13:30,855
They know they're on the beach right now.

276
00:13:30,885 --> 00:13:32,325
Cause they did saw the posts.

277
00:13:32,655 --> 00:13:34,485
And so it's kind of fascinating too.

278
00:13:35,339 --> 00:13:39,270
To, to, uh, sort of see that space
and I just couldn't resist it.

279
00:13:39,270 --> 00:13:44,160
And so I ended up, um, I met an
entrepreneur, um, uh, his name's

280
00:13:44,170 --> 00:13:47,610
Jason Goldberg and the two of us
decided to, to have a go at this.

281
00:13:47,880 --> 00:13:50,310
And the idea was to create
authentic influencer marketing.

282
00:13:50,310 --> 00:13:51,360
That was our first thought.

283
00:13:51,750 --> 00:13:53,939
Um, and what does that mean?

284
00:13:53,939 --> 00:13:55,469
Well, that means that instead of.

285
00:13:56,185 --> 00:13:59,245
Trying to, to sort of trouble
influencers, like go on.

286
00:13:59,275 --> 00:14:01,645
I imagine you'd go online and
just start troubling influencers.

287
00:14:01,915 --> 00:14:02,785
Um, last

288
00:14:02,785 --> 00:14:04,045
time, nice people do it, right?

289
00:14:04,285 --> 00:14:04,645
Yeah.

290
00:14:04,675 --> 00:14:05,605
It's not interesting to them.

291
00:14:05,815 --> 00:14:10,465
You must have influenced, will you please
repost my post or can I send you a it's

292
00:14:10,495 --> 00:14:11,785
worse than it's worse?

293
00:14:11,785 --> 00:14:13,555
They usually think of
them like a billboard.

294
00:14:13,885 --> 00:14:15,745
So here's what I want you to say.

295
00:14:15,745 --> 00:14:18,775
Here's what I don't trust you to, to come
up with what, what you're going to say.

296
00:14:18,775 --> 00:14:20,065
So I'm going to tell you what to say.

297
00:14:20,065 --> 00:14:21,355
I'm going to tell you when to say it.

298
00:14:21,565 --> 00:14:23,815
You can't use any of my
competitors products anymore.

299
00:14:24,035 --> 00:14:25,165
You're going to post it at this time.

300
00:14:25,689 --> 00:14:29,080
Yada, yada yada, and, and, and
it's at the end of the day, that

301
00:14:29,080 --> 00:14:33,400
becomes kind of they're, they're
misunderstanding what these are.

302
00:14:33,400 --> 00:14:35,500
These are content creators
that are incredibly successful

303
00:14:35,500 --> 00:14:36,460
because they're so good at it.

304
00:14:36,790 --> 00:14:38,020
And they're actually better than the.

305
00:14:38,835 --> 00:14:40,875
The brand doesn't have the
same following that they have.

306
00:14:41,205 --> 00:14:45,465
Um, and so to some extent, that's,
that's the thing is that if you can,

307
00:14:45,705 --> 00:14:48,255
so what we did is we thought maybe
there's a way we can help work out

308
00:14:48,495 --> 00:14:50,055
which influencers like which brands.

309
00:14:50,055 --> 00:14:51,135
And we found a way to do that.

310
00:14:51,135 --> 00:14:55,755
And so ultimately the result was when
you reached out to an influencer that

311
00:14:55,755 --> 00:14:58,125
likes your brand, it's very different.

312
00:14:58,155 --> 00:15:02,355
The response it's because the
makeup, your makeup is on their face.

313
00:15:02,355 --> 00:15:02,775
Like they are.

314
00:15:03,285 --> 00:15:04,425
They love your makeup.

315
00:15:04,455 --> 00:15:07,215
They buy it all the time and now
you're reaching out to them like,

316
00:15:07,245 --> 00:15:08,235
oh my God, I love your brand.

317
00:15:08,235 --> 00:15:09,735
I've been buying your products for ages.

318
00:15:09,765 --> 00:15:12,045
That's an authentic relationship.

319
00:15:12,045 --> 00:15:17,455
And so we built a platform called
C a R R O um, on Shopify for,

320
00:15:17,455 --> 00:15:18,765
for all the brands on Shopify.

321
00:15:18,765 --> 00:15:20,355
There's about 2 million brands on there.

322
00:15:20,805 --> 00:15:23,355
And, um, and the idea was just to
make that absolutely effortless.

323
00:15:23,745 --> 00:15:25,365
And Facebook ended up writing in, sorry.

324
00:15:25,395 --> 00:15:27,435
Metha ended up writing an article on it.

325
00:15:27,855 --> 00:15:31,055
Um, uh, they, they said it
was a success story because.

326
00:15:31,735 --> 00:15:32,875
It was authentic.

327
00:15:32,875 --> 00:15:36,625
And I think that's the key word
that you really want to think about.

328
00:15:37,045 --> 00:15:37,555
That was a little

329
00:15:37,555 --> 00:15:39,025
that jumped out to me
when you were asleep.

330
00:15:39,055 --> 00:15:42,985
I mean, I, when you said, um, in
influencer marketing, everyone's

331
00:15:42,985 --> 00:15:45,595
used the phrase influence marketing,
but then you've thrown this word

332
00:15:45,595 --> 00:15:46,795
authentic, which is quite a.

333
00:15:48,420 --> 00:15:50,250
I want to say trendy word.

334
00:15:50,430 --> 00:15:53,250
Um, maybe slightly overused
word a few years ago.

335
00:15:53,490 --> 00:15:55,380
Um, you know, one's gotta be authentic.

336
00:15:55,410 --> 00:15:55,620
Yeah.

337
00:15:56,040 --> 00:15:57,180
Um, yeah.

338
00:15:57,500 --> 00:16:00,240
As an excuse for being lazy
in some respects, but what I

339
00:16:00,240 --> 00:16:02,070
mean, it was this kind of fad.

340
00:16:02,070 --> 00:16:02,430
Wasn't it?

341
00:16:03,765 --> 00:16:06,495
So when you talk about authentic
influencer marketing, is that

342
00:16:06,495 --> 00:16:07,125
what you're talking about?

343
00:16:07,125 --> 00:16:09,974
You're talking about actually reaching
out to influencers that really care

344
00:16:09,974 --> 00:16:12,974
about your brand that are genuinely
authentically interested in, in

345
00:16:12,974 --> 00:16:14,265
what you're doing as a company.

346
00:16:14,895 --> 00:16:15,285
Yeah.

347
00:16:15,344 --> 00:16:16,785
That's, that's the core piece of it.

348
00:16:16,785 --> 00:16:18,555
The response is night and day different.

349
00:16:19,005 --> 00:16:21,974
Um, one of the, one of the things
that happens today is when an

350
00:16:21,974 --> 00:16:26,235
influencer writes about something that
they've been treated like a billion.

351
00:16:26,829 --> 00:16:28,150
And they're not happy about it.

352
00:16:28,449 --> 00:16:29,739
They end up deleting the post.

353
00:16:29,770 --> 00:16:31,180
The minute they illegally can.

354
00:16:31,719 --> 00:16:34,810
Literally, when the contract says,
this must stay up X months or whatever,

355
00:16:34,810 --> 00:16:36,160
then it's deleted immediately.

356
00:16:36,550 --> 00:16:38,859
Um, and that's because they
don't want it in their feed.

357
00:16:39,160 --> 00:16:42,729
And sometimes you'll see them take
a picture where they put their

358
00:16:42,729 --> 00:16:45,310
face by something and just take the
picture, which I think is funny.

359
00:16:45,310 --> 00:16:47,439
Like it's so they're so not interested.

360
00:16:47,439 --> 00:16:49,000
It's like, just take the damn picture.

361
00:16:50,355 --> 00:16:51,824
And they just have to do it.

362
00:16:51,855 --> 00:16:55,365
They don't want to do it, but they're
just doing it because they have to that's,

363
00:16:55,694 --> 00:16:57,135
that's what we're trying to get away from.

364
00:16:57,314 --> 00:17:00,405
But the reason it's important
is if I just went to a marketing

365
00:17:00,405 --> 00:17:04,095
conference on the weekend called
geek-out and, um, and it's, it's a

366
00:17:04,095 --> 00:17:05,954
room full of marketing experts that.

367
00:17:06,520 --> 00:17:07,660
That gives speeches.

368
00:17:07,660 --> 00:17:10,090
And I was like a fly on the
wall, just like it's like

369
00:17:10,090 --> 00:17:11,140
drinking through a fire hose.

370
00:17:11,140 --> 00:17:11,290
Right?

371
00:17:11,290 --> 00:17:14,319
Cause these, when you get into the
right rooms, these people actually

372
00:17:14,500 --> 00:17:16,630
share what's really going on.

373
00:17:16,660 --> 00:17:19,360
This is not some big mega conference
where everyone's like trying

374
00:17:19,360 --> 00:17:20,410
to protect what they're up to.

375
00:17:20,620 --> 00:17:23,410
These are the guys literally telling
each other, here's what I'm doing.

376
00:17:23,410 --> 00:17:24,280
And here's how I'm doing it.

377
00:17:24,319 --> 00:17:25,090
This is what's working.

378
00:17:25,090 --> 00:17:25,810
This is not working.

379
00:17:26,050 --> 00:17:28,660
And each of them have a
slide, which is the iOS.

380
00:17:29,139 --> 00:17:31,510
14 slide and how that broke everything.

381
00:17:31,750 --> 00:17:36,250
And so when I was 14, came out an apple
started, uh, you know, stopped tracking.

382
00:17:36,580 --> 00:17:37,689
Um, the idea was.

383
00:17:38,490 --> 00:17:40,800
You know, it's great for
privacy, but it, it really hurts,

384
00:17:40,830 --> 00:17:43,710
um, you know, um, tracking.

385
00:17:43,710 --> 00:17:46,590
So, so they realize that
influencer marketing is going

386
00:17:46,590 --> 00:17:48,420
to become just a critical piece.

387
00:17:48,600 --> 00:17:51,990
And so what's happening is influencer
marketing is about to change because

388
00:17:51,990 --> 00:17:55,980
it's becoming social commerce and
social commerce means that you're

389
00:17:55,980 --> 00:17:58,170
actually transacting in the feed.

390
00:17:58,470 --> 00:18:00,270
And so that you're seeing that today.

391
00:18:00,270 --> 00:18:02,820
But what you don't realize generally is
you're just seeing the beginning of it.

392
00:18:02,820 --> 00:18:04,500
Like these are just the
first people to get to do it.

393
00:18:04,830 --> 00:18:06,510
And they're actually in
a way restricting access.

394
00:18:07,230 --> 00:18:08,190
They're rolling it out.

395
00:18:08,220 --> 00:18:12,300
But in the future, you can just assume
that the purchasing you do will be

396
00:18:12,300 --> 00:18:15,240
in the feed and, and, and the idea
is to make it effortless, right?

397
00:18:15,540 --> 00:18:15,840
Yeah.

398
00:18:15,960 --> 00:18:18,780
So if you've already got sharp pay,
which most people have at this point,

399
00:18:19,110 --> 00:18:22,950
um, you know, once you've paid, then,
then completing a transaction is

400
00:18:22,950 --> 00:18:24,060
like click, click, and you're done.

401
00:18:24,480 --> 00:18:29,640
Um, and so, um, this is a, an old
concept, but, uh, years ago, it's funny.

402
00:18:29,640 --> 00:18:30,960
Bill gates wrote a book, I think.

403
00:18:32,190 --> 00:18:34,020
Business at the speed of
thought or something like that.

404
00:18:34,020 --> 00:18:38,070
But the idea was that that you're,
you're able to, to, you know,

405
00:18:38,190 --> 00:18:43,800
transact, um, you know, on an impulse
basis within your social media

406
00:18:43,800 --> 00:18:45,900
is, is really great for brands.

407
00:18:46,350 --> 00:18:49,470
And so that's, that's the future
of how they work with influencers.

408
00:18:50,160 --> 00:18:50,910
It'll be interesting.

409
00:18:50,910 --> 00:18:53,820
I mean, we've seen it, I guess, in
the last year or two of them way

410
00:18:53,820 --> 00:18:57,090
with shopping on Instagram, you know,
you can, you can start to do some

411
00:18:57,090 --> 00:18:59,900
of these features now and Pinterest
getting a bit more interested in it.

412
00:19:00,690 --> 00:19:04,620
And it seems to me, if I was going to be a
social platform like Facebook, Instagram,

413
00:19:04,620 --> 00:19:06,540
Pinterest, and I was the owner of that.

414
00:19:06,570 --> 00:19:09,600
I would, I would be like, I'd
be looking at Amazon going,

415
00:19:09,870 --> 00:19:12,300
well, one in two transactions
are going through that platform.

416
00:19:12,930 --> 00:19:13,170
Yeah.

417
00:19:13,170 --> 00:19:15,000
I'm going to S I'm going to screw that up.

418
00:19:15,060 --> 00:19:18,930
I'm going to go and get a whole bunch
of those transactions because we can

419
00:19:18,930 --> 00:19:20,370
now do this on the social platform.

420
00:19:20,520 --> 00:19:22,830
And you do, you just, it
becomes another marketplace.

421
00:19:22,830 --> 00:19:24,900
It becomes another channel
for any anybody selling.

422
00:19:24,900 --> 00:19:25,290
Doesn't it.

423
00:19:25,800 --> 00:19:31,215
Um, Yeah, it does change then how
you do marketing on that platform

424
00:19:31,395 --> 00:19:33,645
or how you think about your brand
and product on that platform?

425
00:19:34,155 --> 00:19:34,485
Oh yeah,

426
00:19:34,485 --> 00:19:35,865
it's a totally different world.

427
00:19:35,895 --> 00:19:38,655
And, uh, and so the marketing
teams are going to need to

428
00:19:38,655 --> 00:19:41,145
evolve to embrace this properly.

429
00:19:41,564 --> 00:19:44,445
Um, so what happened to us
was we realized this is great.

430
00:19:44,445 --> 00:19:47,325
We've worked out how to
get attention for brands.

431
00:19:47,685 --> 00:19:51,014
Um, but sales are even more important.

432
00:19:51,014 --> 00:19:53,205
So what can we do to get sales and sales?

433
00:19:53,925 --> 00:19:58,035
Um, we came up with this idea of imagine
you're a marketing conference and every

434
00:19:58,035 --> 00:20:01,785
single presentation talks about trying
to get cost of advertising down the, they

435
00:20:01,785 --> 00:20:03,705
call it a row as the return on ad spend.

436
00:20:04,125 --> 00:20:05,385
So can you get that down?

437
00:20:05,385 --> 00:20:06,135
What can you do?

438
00:20:06,375 --> 00:20:09,465
What am I most of my techniques and
all the rest of it, but what we did

439
00:20:09,465 --> 00:20:12,105
as a company, as we said, look, if
you get brands working together,

440
00:20:12,375 --> 00:20:16,185
we have 30,000 brands installed on
our platform right now together.

441
00:20:16,185 --> 00:20:18,015
They have 350 million visitors.

442
00:20:18,585 --> 00:20:22,695
That's quite a lot of people, you
know, and when we get to 60,000 brands,

443
00:20:22,695 --> 00:20:27,284
what, that'd be 700,000 people a
month or 700 million people a month.

444
00:20:27,645 --> 00:20:28,485
That's a lot of people.

445
00:20:28,485 --> 00:20:33,945
So what, what if, um, if you, if you
make a product like a helmet, can you

446
00:20:33,945 --> 00:20:35,955
put your helmet into a bike store?

447
00:20:36,495 --> 00:20:39,375
Who, who has their own traffic
and get their traffic for free?

448
00:20:39,705 --> 00:20:41,625
And so that's, that's,
that's where our heads went.

449
00:20:41,895 --> 00:20:44,715
Wouldn't it be cool if he just partnered
with people and then you get their

450
00:20:44,715 --> 00:20:46,784
traffic for free, for free forever.

451
00:20:47,520 --> 00:20:50,910
Right for free wherever, as
long as that relationship lasts.

452
00:20:51,330 --> 00:20:55,320
And, uh, and the more partnerships you
create, skateboards stores, anyone that

453
00:20:55,320 --> 00:21:00,000
needs helmets anywhere, um, you're going
to end up getting their traffic for free.

454
00:21:00,150 --> 00:21:03,720
It is literally, it's funny because
even at a marketing conference,

455
00:21:03,760 --> 00:21:04,800
nobody talked about that.

456
00:21:04,800 --> 00:21:05,280
That was not.

457
00:21:05,925 --> 00:21:08,565
The subject of conversation yet?

458
00:21:08,865 --> 00:21:09,855
I think it will be.

459
00:21:09,915 --> 00:21:12,675
Um, I think you're gonna hear a lot
more about that in the next week.

460
00:21:12,735 --> 00:21:12,765
I

461
00:21:12,765 --> 00:21:13,545
think, I think you are.

462
00:21:13,545 --> 00:21:18,225
And I think, I mean, again, uh, this
whole idea behind what you're doing,

463
00:21:18,225 --> 00:21:21,225
I mean, I do want to get into that
and sort of pick your brains about it.

464
00:21:21,835 --> 00:21:25,495
Um, uh, the ability to, for
the, for the guy to sell the

465
00:21:25,495 --> 00:21:26,815
bike helmets on the bike shop.

466
00:21:27,015 --> 00:21:28,105
And we'll talk about that.

467
00:21:28,585 --> 00:21:31,765
Uh, but before we get into it,
because it's really useful stuff now

468
00:21:31,765 --> 00:21:34,885
seems to be inappropriate time to
hear from this, which show sponsor,

469
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482
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well, a big shout out big,
thanks to, uh, show sponsors.

483
00:22:28,094 --> 00:22:30,375
I'm back here with David
talking about all things.

484
00:22:30,375 --> 00:22:34,455
So before we sort of started on this
track of influencer marketing, buying

485
00:22:34,455 --> 00:22:40,514
on different platforms, and we've sort
of moved on slightly now to, um, let's

486
00:22:40,514 --> 00:22:43,334
say you manufacture bike helmets.

487
00:22:44,970 --> 00:22:49,590
You can take advantage of the traffic,
which is on that bike website over

488
00:22:49,590 --> 00:22:52,740
there, and that skateboard website
over there for free, as long as

489
00:22:52,740 --> 00:22:54,270
you maintain that relationship.

490
00:22:54,300 --> 00:23:00,270
And so your product through those,
um, websites, which is if I'm

491
00:23:00,270 --> 00:23:03,510
understanding this, right, I mean,
that's where your platform comes in.

492
00:23:03,510 --> 00:23:04,930
This is a sort of an idea that you.

493
00:23:06,044 --> 00:23:10,455
I guess you've sort of joined shipping
and social media sort of influences

494
00:23:10,455 --> 00:23:13,905
ideas and a few other bits and bobs
you've put them into a big shaker,

495
00:23:13,905 --> 00:23:16,605
shook them up and out has come this
sort of really interesting idea.

496
00:23:16,784 --> 00:23:17,925
Why don't you explain it?

497
00:23:18,014 --> 00:23:19,784
Um, in layman's terms?

498
00:23:20,774 --> 00:23:20,985
Yeah.

499
00:23:20,985 --> 00:23:25,665
So, so this first idea is can you push
your products into someone else's traffic?

500
00:23:25,695 --> 00:23:27,465
That means when they sell your home?

501
00:23:28,245 --> 00:23:31,455
Um, what we'll do is we'll
actually just because everyone's

502
00:23:31,455 --> 00:23:32,655
installed on our platform.

503
00:23:32,835 --> 00:23:36,135
When the helmet sells, we can
actually generate the order for

504
00:23:36,135 --> 00:23:39,315
you, the helmet company, and you
can do the, the, the shipping.

505
00:23:39,825 --> 00:23:40,754
Um, why does that matter?

506
00:23:40,754 --> 00:23:41,685
Well, it's pretty cool.

507
00:23:41,925 --> 00:23:44,235
If the helmet never moves until it sells.

508
00:23:44,475 --> 00:23:48,795
So today the market isn't very efficient
because someone has to try to guess which

509
00:23:48,795 --> 00:23:52,305
helmets are gonna sell, buy them from
the, the people who create the helmet.

510
00:23:52,835 --> 00:23:55,775
Move them through freights to some
warehouse somewhere, have people

511
00:23:55,775 --> 00:23:57,515
touching it, which costs money.

512
00:23:58,935 --> 00:24:02,865
Insuring it, and then when it
sells shipper from that location,

513
00:24:03,105 --> 00:24:05,865
um, the idea, uh, which means
it gets shipped twice, right?

514
00:24:05,865 --> 00:24:08,055
So it's, it's been graded
and shipped and handled.

515
00:24:08,085 --> 00:24:12,855
Um, so the concept is it just, it saves
more margin, but we basically broke

516
00:24:12,855 --> 00:24:14,625
this puzzle down into two key pieces.

517
00:24:14,955 --> 00:24:19,815
One was, it would be really great if
there was a way to, um, to get attention

518
00:24:19,815 --> 00:24:23,265
for your products and get sales that
are effectively coming out of nowhere.

519
00:24:23,265 --> 00:24:26,055
You didn't have this channel before
this wasn't technically possible.

520
00:24:26,265 --> 00:24:27,735
We call it virtual wholesales here.

521
00:24:28,695 --> 00:24:30,435
Putting your products into
other people's stories.

522
00:24:30,675 --> 00:24:33,555
But the second part of it is
let's say you're the bike store.

523
00:24:33,885 --> 00:24:35,475
Well, you just got helmets, right?

524
00:24:35,475 --> 00:24:37,365
You didn't have those helmets before now.

525
00:24:37,365 --> 00:24:41,355
You do, you, you might've bought
a few different colors in, in the,

526
00:24:41,355 --> 00:24:43,815
in the, in the standard sizes, but.

527
00:24:44,500 --> 00:24:48,610
Um, with this technology because we're
actually literally wiring the two stores

528
00:24:48,610 --> 00:24:51,340
together what's actually occurring
is now you have all the helmets and

529
00:24:51,340 --> 00:24:54,310
all the colors and all the sizes
instantly without paying a dollar.

530
00:24:54,760 --> 00:24:59,950
And so when, when you've, when you've
done that for the first time and you

531
00:24:59,950 --> 00:25:03,610
go, wait a minute, what this, I mean,
actually works like you have suddenly

532
00:25:03,610 --> 00:25:06,129
all the helmets and all the Kellys and
all the sizes and you can sell them.

533
00:25:07,665 --> 00:25:09,915
So then you start going,
well, what else do you have?

534
00:25:09,945 --> 00:25:11,085
Do you have gloves by any chance?

535
00:25:11,085 --> 00:25:12,285
Cause we think we need some gloves.

536
00:25:12,285 --> 00:25:15,915
And do you have any, any lights
or locks or, or, and they start

537
00:25:15,915 --> 00:25:17,385
adding category after category.

538
00:25:17,385 --> 00:25:21,555
So some bike stores have 10 new categories
because of this because they realize,

539
00:25:22,065 --> 00:25:24,045
um, there's one called state bicycles.

540
00:25:24,045 --> 00:25:24,645
A great example.

541
00:25:24,645 --> 00:25:26,185
If you go there, you won't
be able to tell what.

542
00:25:26,860 --> 00:25:28,990
What we're doing and what we're
not doing on their store, they

543
00:25:28,990 --> 00:25:30,429
just have tons of categories.

544
00:25:30,429 --> 00:25:30,730
Right.

545
00:25:31,060 --> 00:25:34,030
And so that's, what's so
cool about it is because it's

546
00:25:34,030 --> 00:25:36,189
creating this, this partnership.

547
00:25:36,220 --> 00:25:40,780
Um, our tagline is sell more together,
but, but why does it matter is because

548
00:25:41,230 --> 00:25:43,179
your average order value increases.

549
00:25:43,179 --> 00:25:45,460
If you add a helmet and
gloves and alone, right.

550
00:25:45,460 --> 00:25:49,330
With the bike, if your average order
value increases, that actually gives

551
00:25:49,330 --> 00:25:50,710
more money to your marketing team.

552
00:25:50,949 --> 00:25:51,070
Yeah.

553
00:25:51,810 --> 00:25:55,409
Well, you know, it costs, I mean, that's
the basic equation of e-commerce is

554
00:25:55,409 --> 00:25:57,060
what does it cost to get a customer?

555
00:25:57,560 --> 00:25:59,700
How much money did you make
from them when they arrived?

556
00:26:00,060 --> 00:26:05,190
It better be more, or if it needs to
be differentiated tons and tons of

557
00:26:05,190 --> 00:26:09,149
e-commerce businesses that everyone that
buys helped kill their company more.

558
00:26:09,300 --> 00:26:09,600
Right.

559
00:26:09,600 --> 00:26:13,409
Because everyone that they bring
in for, for, I dunno, $50 and

560
00:26:13,409 --> 00:26:15,780
they spend $20 it's game over.

561
00:26:16,050 --> 00:26:19,639
So what can we do to help increase
that average order value in the answer?

562
00:26:20,220 --> 00:26:21,630
But by adding other products.

563
00:26:21,840 --> 00:26:24,150
And when, when brands start to
get creative with this, we've

564
00:26:24,150 --> 00:26:25,200
seen some really clever ones.

565
00:26:25,200 --> 00:26:28,650
There's one that was a brand called
blend yet who, um, who make a blender.

566
00:26:29,010 --> 00:26:32,220
And, uh, and it's a cool blend there
that you blend right before you drink.

567
00:26:32,220 --> 00:26:32,850
So that's cool.

568
00:26:33,090 --> 00:26:35,520
Um, but they wanted to sell
what goes in the blender.

569
00:26:35,760 --> 00:26:38,910
So they created a marketplace and
we connected them to companies

570
00:26:38,910 --> 00:26:40,170
like Oatley who do oatmeal.

571
00:26:40,170 --> 00:26:41,970
And so you can have all
these different ingredients.

572
00:26:42,300 --> 00:26:45,540
They didn't have refrigerated
warehousing, so they're not going

573
00:26:45,540 --> 00:26:46,860
to ever have all of this stuff.

574
00:26:47,929 --> 00:26:50,179
Especially from, from big
brands like that, the ability to

575
00:26:50,179 --> 00:26:53,629
suddenly have all of that in their
own marketplace is very cool.

576
00:26:53,629 --> 00:26:56,149
But then they added, then
they had, it's funny.

577
00:26:56,149 --> 00:27:00,409
I see this time and time again with
business is, but what about offering

578
00:27:00,440 --> 00:27:03,649
a subscription to your favorite things
that go in the blender and people will,

579
00:27:03,649 --> 00:27:06,830
will pay for that because they actually
want the one thing I learned from the

580
00:27:06,830 --> 00:27:09,740
game industry, people are always looking
for the easier way to do something.

581
00:27:09,740 --> 00:27:10,700
They want to save time.

582
00:27:10,909 --> 00:27:12,139
Like, do you want to, do you want to.

583
00:27:12,935 --> 00:27:15,935
Two miles or 10 miles or 20 miles,
or do you want to ride a horse?

584
00:27:16,324 --> 00:27:16,625
Right.

585
00:27:16,655 --> 00:27:17,975
And you know, they want the horse.

586
00:27:18,304 --> 00:27:20,975
And so that's, that's basically,
if you can make it easier

587
00:27:20,975 --> 00:27:22,115
for people, they will do it.

588
00:27:22,655 --> 00:27:26,735
But if you sign a subscription, that's
worth way more as a lifetime value

589
00:27:26,735 --> 00:27:28,524
or as a, as an average order value.

590
00:27:29,340 --> 00:27:33,360
So it's the kind of thing that we were
loving, sort of seeing how people do this.

591
00:27:33,360 --> 00:27:37,770
Another example is let's say
Halloween's coming or Valentine's day.

592
00:27:38,159 --> 00:27:41,700
What if you wanted to make a pop-up
store in your own store with lots

593
00:27:41,700 --> 00:27:43,620
of products dedicated to that idea?

594
00:27:44,940 --> 00:27:46,740
Without paying a single
cent for any of it.

595
00:27:47,100 --> 00:27:47,430
Right?

596
00:27:47,610 --> 00:27:50,879
So now you have all these products,
which you've curated for your

597
00:27:50,879 --> 00:27:52,830
audience for that period of time.

598
00:27:52,830 --> 00:27:56,190
And you can take the story down
whenever the holidays over, but in

599
00:27:56,190 --> 00:27:57,870
reality, it's costing you nothing.

600
00:27:57,930 --> 00:28:00,120
And so another example is black Friday.

601
00:28:00,210 --> 00:28:04,040
Um, I live by the coast in,
in, uh, in California and.

602
00:28:04,815 --> 00:28:08,775
Currently, there's a really bad
supply problems in, in the ports, like

603
00:28:08,775 --> 00:28:10,245
trying to get ships into the ports.

604
00:28:10,575 --> 00:28:12,855
And so they were all
bunched up in long beach.

605
00:28:13,215 --> 00:28:16,215
Um, and, and there was aerial shots
where it's were incredibly embarrassing

606
00:28:16,215 --> 00:28:18,615
to the government because you could
see all these shifts has piled up

607
00:28:18,855 --> 00:28:21,495
and all they've done is made them
spread them out, down the coast.

608
00:28:21,495 --> 00:28:23,805
And now you see these ships
all the way down the coast.

609
00:28:24,195 --> 00:28:26,415
Um, but those, this supply team problems.

610
00:28:26,870 --> 00:28:29,340
Our real, like, that's
a real issue for brands.

611
00:28:30,139 --> 00:28:31,939
So imagine something doesn't arrive.

612
00:28:31,939 --> 00:28:33,139
Well, what do you, what
are you going to do?

613
00:28:33,169 --> 00:28:35,659
Like, it's just, you've got out
of stock all over your website.

614
00:28:35,990 --> 00:28:36,679
That's terrible.

615
00:28:36,679 --> 00:28:40,129
So you can augment that by adding,
um, um, brands from partners,

616
00:28:40,399 --> 00:28:41,360
our products from partners.

617
00:28:41,840 --> 00:28:41,959
I

618
00:28:41,959 --> 00:28:44,659
mean, in some respects, it
sounds really fascinating.

619
00:28:44,659 --> 00:28:47,870
You know, I, I, I'm the guy with
the bike shop and now it's becoming

620
00:28:47,870 --> 00:28:52,550
really easy to go and get products
to, um, put on my website that

621
00:28:52,550 --> 00:28:54,679
I don't have to have in stock.

622
00:28:56,115 --> 00:28:59,175
Uh, but I can put all of those products
with some kind of technical wizardry.

623
00:28:59,175 --> 00:29:01,155
The whole interface becomes
straightforward and easy.

624
00:29:02,135 --> 00:29:02,834
And I get that.

625
00:29:02,834 --> 00:29:03,554
I understand that.

626
00:29:03,945 --> 00:29:07,544
I guess one question that is immediately
obvious here, David, is how is that

627
00:29:07,544 --> 00:29:10,274
different to say drop shipping?

628
00:29:10,274 --> 00:29:13,784
So me going and getting, you know, bike
helmets, just taking pictures of five

629
00:29:13,784 --> 00:29:16,064
new Alibaba or something like that.

630
00:29:16,094 --> 00:29:17,115
AliExpress, I don't know.

631
00:29:17,534 --> 00:29:19,245
Um, and putting those on my way.

632
00:29:20,820 --> 00:29:22,140
Well, there's a couple of steps.

633
00:29:22,140 --> 00:29:25,710
So first of all, um, regular drop
shipping tends to come from China.

634
00:29:25,920 --> 00:29:26,760
It's just the way it is.

635
00:29:26,760 --> 00:29:27,090
Right.

636
00:29:27,420 --> 00:29:28,350
Um, and.

637
00:29:29,280 --> 00:29:31,110
It can be weeks before something shows up.

638
00:29:31,110 --> 00:29:35,129
And it usually shows up in a little
plastic bag, that's being beat up crazily

639
00:29:35,159 --> 00:29:37,020
and, uh, and the product is unbranded.

640
00:29:37,020 --> 00:29:40,110
It's some, you know, you're buying
a blue hat or something like that.

641
00:29:40,469 --> 00:29:43,290
Um, that's not generally
what motivates people.

642
00:29:43,449 --> 00:29:45,330
It, they're usually in
love with a certain brand.

643
00:29:45,360 --> 00:29:47,159
There's a brand they really care about.

644
00:29:47,520 --> 00:29:50,399
Um, and you know, they like that company.

645
00:29:50,399 --> 00:29:51,780
They want to keep using their products.

646
00:29:52,169 --> 00:29:56,425
And so what we've done effectively, Get
real brands to actually work together,

647
00:29:56,455 --> 00:29:59,635
not, um, you know, not unknown unnamed.

648
00:29:59,695 --> 00:30:02,305
It's not just the case of just
trying to sell white socks.

649
00:30:02,635 --> 00:30:04,225
That's more where Amazon's heading.

650
00:30:04,255 --> 00:30:07,765
I believe, which is, is there going
towards, what are the cheapest

651
00:30:07,765 --> 00:30:09,655
white socks you can possibly create?

652
00:30:09,685 --> 00:30:12,805
And we'll, we'll have them shipped
directly from China and we'll, we'll put

653
00:30:12,805 --> 00:30:16,105
an Amazon private label on them and no
one will be able to compete against us.

654
00:30:16,435 --> 00:30:18,415
That's where Amazon, I think is actually.

655
00:30:19,169 --> 00:30:20,580
And so this idea

656
00:30:20,580 --> 00:30:23,310
of the interest in prediction of,
I mean, what should the space?

657
00:30:23,350 --> 00:30:27,600
I, I have some, I have to say I have
some resonance with that, you know, and

658
00:30:27,629 --> 00:30:29,310
it's becoming more and more like that.

659
00:30:29,310 --> 00:30:33,750
And, and the it's been interesting
with your supply chain issues,

660
00:30:33,750 --> 00:30:37,560
especially in the states, um, that
it has, it has Amazon hard that, and

661
00:30:37,560 --> 00:30:40,139
COVID, they've not been able to staff
the warehouses and get stuff out.

662
00:30:40,800 --> 00:30:45,629
That seems to be quite a big shift in
people's thinking now about Amazon.

663
00:30:46,365 --> 00:30:48,135
Uh, which I find quite fascinating.

664
00:30:48,135 --> 00:30:50,085
So you can see the
problems on the horizon.

665
00:30:50,085 --> 00:30:52,845
And I mean, the problems are already
there and people are kind of going, yeah.

666
00:30:52,875 --> 00:30:53,145
Okay.

667
00:30:53,145 --> 00:30:55,995
Now, now we're sort of paying
a bit more attention to them.

668
00:30:55,995 --> 00:30:56,595
Aren't they really

669
00:30:57,585 --> 00:31:04,035
well, what I, what I say to brands
is, um, I found, um, an item on that.

670
00:31:04,035 --> 00:31:06,855
Amazon is selling, which
is, is leather stamps.

671
00:31:07,679 --> 00:31:11,250
If you want to stamp the letter a
into leather, I mean, a little press

672
00:31:11,250 --> 00:31:14,730
things that you can hit with a hammer
and you got a letter, a Amazon now

673
00:31:14,730 --> 00:31:16,320
makes their own leather stamps.

674
00:31:16,679 --> 00:31:20,520
And so what I say to brands is
whatever category you're in, how

675
00:31:20,520 --> 00:31:23,340
safe do you feel now that they
decided to go after leather stuff?

676
00:31:24,850 --> 00:31:25,090
It's a

677
00:31:25,450 --> 00:31:26,139
good question.

678
00:31:26,379 --> 00:31:28,480
That's I mean, they make vacuum safe

679
00:31:28,500 --> 00:31:31,060
now, you know, you're doing really
good with your white shirts.

680
00:31:31,090 --> 00:31:31,930
Good luck with that.

681
00:31:33,010 --> 00:31:36,070
They're on their way and what
they do, which is different.

682
00:31:36,070 --> 00:31:39,460
So in the United States, we have,
um, uh, a store called Costco.

683
00:31:39,940 --> 00:31:41,770
Um, that is just enormous.

684
00:31:42,070 --> 00:31:45,040
And Costco is so successful internally.

685
00:31:45,040 --> 00:31:47,890
They they're actually making
their own products and they put

686
00:31:47,890 --> 00:31:49,360
a brand on it called Kirkland.

687
00:31:49,630 --> 00:31:50,800
And so it's perfectly okay.

688
00:31:50,800 --> 00:31:53,200
You're walking around Cosco and
there's Kirkland all over the

689
00:31:53,200 --> 00:31:55,180
place and, and, and that's fine.

690
00:31:56,235 --> 00:31:58,695
Uh, Amazon started the same path.

691
00:31:58,695 --> 00:32:02,715
So you saw Amazon basics and
Amazon essentials and that's fine.

692
00:32:02,715 --> 00:32:05,985
So they were doing the same thing,
but then they got kind of smart

693
00:32:05,985 --> 00:32:09,524
about it and they started creating
things like Presto, Presto, toilet

694
00:32:09,524 --> 00:32:10,665
paper, and things like that.

695
00:32:10,665 --> 00:32:12,345
So they've, they've got
all these private labels.

696
00:32:12,345 --> 00:32:13,845
They have a whole list of them now.

697
00:32:14,295 --> 00:32:18,345
So you can't tell anymore you
actually, if they're shopping for

698
00:32:18,345 --> 00:32:21,930
that, Yeah, you cannot tell if
you're buying Amazon products,

699
00:32:21,930 --> 00:32:23,790
they are not signaling that to you.

700
00:32:24,210 --> 00:32:28,290
And so, um, that's why, so the second
thing that's interesting is they have.

701
00:32:29,040 --> 00:32:33,750
Um, uh, they have all of the reviews
and see you go, well, what's,

702
00:32:33,820 --> 00:32:34,980
what's the big deal about that?

703
00:32:34,980 --> 00:32:35,490
We'll hold on.

704
00:32:35,490 --> 00:32:39,450
Imagine you're in coffee presses and
they want to do a, a coffee press.

705
00:32:39,840 --> 00:32:44,700
What they do is they send the reviews
to their manufacturer and say, fix

706
00:32:44,730 --> 00:32:49,530
all of these issues and we'll bring
it out for, you know, half the price.

707
00:32:49,860 --> 00:32:51,810
So, cause we're going to order a lot.

708
00:32:51,810 --> 00:32:52,050
Right.

709
00:32:52,050 --> 00:32:52,940
So ultimately.

710
00:32:54,285 --> 00:32:57,735
They end up using the reviews to,
to give them leverage over the

711
00:32:57,735 --> 00:32:59,535
people that are already there.

712
00:32:59,625 --> 00:33:00,585
And then they reduce it.

713
00:33:00,585 --> 00:33:01,995
This is, this is what the.

714
00:33:03,310 --> 00:33:08,350
This is what I'm seeing and hearing is
a, is, is concern that, that, um, and

715
00:33:08,500 --> 00:33:10,030
I haven't personally no issue with it.

716
00:33:10,030 --> 00:33:11,410
Cause that's Amazon's platform.

717
00:33:11,410 --> 00:33:17,860
They can do whatever they like, but
if you're a brand trying to build

718
00:33:17,860 --> 00:33:22,415
your own customer base, et cetera,
You can't actually do it on Amazon

719
00:33:22,415 --> 00:33:23,825
because they own all the customers.

720
00:33:24,155 --> 00:33:28,205
And so that's really where the story
goes with us is we had this epiphany that

721
00:33:28,205 --> 00:33:30,155
that's occurred with influencers too.

722
00:33:30,425 --> 00:33:31,355
You go hold on a minute.

723
00:33:31,565 --> 00:33:34,115
So let me get this straight
influencers, have a lot of followers.

724
00:33:34,875 --> 00:33:35,835
But they don't have customers.

725
00:33:36,165 --> 00:33:37,965
They have followers, right?

726
00:33:37,995 --> 00:33:39,975
Followers are great, but
customers are better.

727
00:33:40,305 --> 00:33:44,745
And then you go, well, which influencers
of customers, Kim Kardashians does, she's

728
00:33:44,745 --> 00:33:50,355
got skims, which is worth over $3 billion,
Rihanna, Fenty, beauty, over $2 billion.

729
00:33:50,535 --> 00:33:54,315
She's found a way to get her followers
to turn into customers that she owns.

730
00:33:54,315 --> 00:33:54,615
Right.

731
00:33:54,615 --> 00:33:57,585
And that idea of, of having customers.

732
00:33:58,155 --> 00:33:59,325
I think it's the game changer.

733
00:33:59,325 --> 00:34:01,125
That's the big chess move that's coming.

734
00:34:01,395 --> 00:34:07,485
So what that means is today, I would say
less than 1% of influencers have customers

735
00:34:07,815 --> 00:34:09,675
they've been off for all these years.

736
00:34:09,945 --> 00:34:13,905
They've been sending all their clicks
off to somebody else who who's more

737
00:34:13,905 --> 00:34:15,675
than happy to keep all their customers.

738
00:34:15,975 --> 00:34:17,025
So Amazon.

739
00:34:17,540 --> 00:34:20,270
Has been, has been getting
influencer clicks for years.

740
00:34:20,600 --> 00:34:23,270
And, and again, all those
just become Amazon customers.

741
00:34:23,600 --> 00:34:26,449
Um, but even the merger deals,
so I've talked to influencers and

742
00:34:26,449 --> 00:34:27,560
they're like, oh, it's so exciting.

743
00:34:27,560 --> 00:34:28,370
I've got a March deal.

744
00:34:28,370 --> 00:34:30,199
And I'm like, but you
don't have any customers.

745
00:34:30,230 --> 00:34:30,500
Right?

746
00:34:30,530 --> 00:34:31,110
Yeah.

747
00:34:31,400 --> 00:34:33,740
At the end of the day, the merged
company keeps all the customers.

748
00:34:34,070 --> 00:34:37,730
So this is, this is going to
change and the way it's going to

749
00:34:37,730 --> 00:34:39,679
change again, it's social commerce.

750
00:34:39,980 --> 00:34:42,500
So the influencers will
sell in their feed.

751
00:34:42,740 --> 00:34:46,000
The one thing they're missing
today is the technology to allow.

752
00:34:46,784 --> 00:34:49,875
To actually keep the
customer and to do that.

753
00:34:50,085 --> 00:34:54,225
You actually only need to sign
up for Shopify and Shopify.

754
00:34:54,254 --> 00:34:57,615
You know, it's $30 a month, you
know, we're even, we're working

755
00:34:57,615 --> 00:35:01,935
on ways to get that down to less
like $10 for what we need to do.

756
00:35:02,205 --> 00:35:05,325
And ultimately the idea is just to give
them somewhere to store their customers.

757
00:35:05,325 --> 00:35:08,205
They just need a storage bay to
put all their customers into so

758
00:35:08,205 --> 00:35:12,884
they can, uh, now imagine you are
great at selling e-bikes and you've

759
00:35:12,884 --> 00:35:14,085
sold a hundred thousand of them.

760
00:35:14,605 --> 00:35:19,225
You become so valuable in the e-bike
industry, because now you've got, you're

761
00:35:19,225 --> 00:35:22,915
the only influencer, but the database
of actual customers that buy e-bikes.

762
00:35:23,305 --> 00:35:23,605
Right.

763
00:35:23,665 --> 00:35:26,455
And so they're literally
going to squabble over it.

764
00:35:26,455 --> 00:35:29,964
So I see a bit of a wild west coming
where, where you're going to be staking

765
00:35:29,964 --> 00:35:33,325
out ground as influencers and brands
are going to be fighting over being that

766
00:35:33,325 --> 00:35:35,145
that is the one thing with influences.

767
00:35:35,145 --> 00:35:38,845
If you can't put in 20 D bikes,
cause that's not authentic, right.

768
00:35:38,845 --> 00:35:40,815
You have to stand by the
ones that you really.

769
00:35:41,550 --> 00:35:43,050
And so there's going to be a hole.

770
00:35:43,380 --> 00:35:46,500
I mean, think about that in every
dimension for every product category

771
00:35:46,950 --> 00:35:48,240
it's going to be, you totally

772
00:35:48,240 --> 00:35:48,450
can.

773
00:35:48,450 --> 00:35:52,500
And to be honest with you, as you
mentioned, DBAs, David, I did a three

774
00:35:52,500 --> 00:35:55,230
videos, I think maybe four, I can't
remember three or four videos a few

775
00:35:55,230 --> 00:35:59,280
years ago on a particular e-bike, uh, it
was a small little company at the time.

776
00:35:59,280 --> 00:36:02,190
It's, I mean, it's blown up now
and I really liked that bike.

777
00:36:02,220 --> 00:36:05,580
Well, those combined views, well, over
a hundred thousand views on YouTube.

778
00:36:06,180 --> 00:36:08,250
Um, a lot of questions, a
lot of people interested.

779
00:36:08,250 --> 00:36:12,570
I'm like, well, If I'd have, if I'd have
listened to you, I'd got a Shopify store.

780
00:36:12,600 --> 00:36:15,630
I'd put those e-bikes on the store
using your system because it's the

781
00:36:15,630 --> 00:36:17,100
brand that I was interested in.

782
00:36:17,100 --> 00:36:18,120
Put the bikes on there.

783
00:36:18,390 --> 00:36:19,440
I don't have to pay for stock.

784
00:36:19,440 --> 00:36:21,150
The bike companies are going to ship them.

785
00:36:21,150 --> 00:36:23,550
I just have to review them, keep
pumping the content out there.

786
00:36:24,150 --> 00:36:27,750
Well, I there's, there's a fair
chunk of cash in a, in an e-bike.

787
00:36:27,750 --> 00:36:31,020
So, you know, it would have been a
reasonable source of income to make.

788
00:36:31,530 --> 00:36:33,390
Um, so I can see what
you're talking about.

789
00:36:33,390 --> 00:36:35,820
So you've got this system,
which bridges now brands.

790
00:36:36,975 --> 00:36:41,355
With influences as well as bridging
brands with other brands who

791
00:36:41,355 --> 00:36:42,555
are selling similar products.

792
00:36:43,605 --> 00:36:45,734
Um, but I, I see what you're,
where you're going now that

793
00:36:45,734 --> 00:36:46,995
actually influences themselves.

794
00:36:48,015 --> 00:36:52,215
Well now start to set up their own
stores and retain their customers

795
00:36:52,275 --> 00:36:57,315
and sell much more than doing what
we used to do on YouTube videos.

796
00:36:57,315 --> 00:37:00,225
You know, if you thought you're going to
get a few flicks, this was recorded with

797
00:37:00,225 --> 00:37:03,525
this camera, here's an Amazon link and
you get, you know, three PF, whatever

798
00:37:03,525 --> 00:37:04,575
was bought or something like that.

799
00:37:05,840 --> 00:37:06,170
That's right.

800
00:37:06,980 --> 00:37:07,220
Isn't it.

801
00:37:07,220 --> 00:37:08,720
And it's just a question
for an influencer.

802
00:37:08,720 --> 00:37:10,160
Like, are you serious?

803
00:37:10,160 --> 00:37:11,750
Like you really want to be an influencer.

804
00:37:11,750 --> 00:37:14,420
Like if you're serious,
you got to change gears.

805
00:37:14,490 --> 00:37:15,230
It's time.

806
00:37:15,710 --> 00:37:18,080
You can't, you can't just
keep doing that forever.

807
00:37:18,110 --> 00:37:22,340
You need to, if you want to
end up with an exit, right?

808
00:37:22,340 --> 00:37:25,190
Like you own something, you've
created an asset of value.

809
00:37:25,460 --> 00:37:27,350
If you're just sending all
your clicks somewhere else.

810
00:37:27,830 --> 00:37:31,125
Um, you know, Affiliate deals.

811
00:37:31,125 --> 00:37:34,755
Aren't, aren't just, aren't the
way aren't, aren't the future.

812
00:37:35,115 --> 00:37:36,735
And so it's really powerful.

813
00:37:36,945 --> 00:37:40,725
I can see why you're excited by it, and
I can see why other people are excited

814
00:37:40,725 --> 00:37:44,475
by the possibility as long as you can
keep getting the brands on board, um,

815
00:37:44,505 --> 00:37:46,065
and keep connecting the influencers.

816
00:37:46,065 --> 00:37:48,615
I can see this as you know,
it's a great win-win scenario.

817
00:37:48,885 --> 00:37:49,975
Um, a great win-win.

818
00:37:49,975 --> 00:37:50,085
So.

819
00:37:51,075 --> 00:37:51,254
Yeah.

820
00:37:51,254 --> 00:37:54,615
So there's another thought is if
you have a bunch of brands together,

821
00:37:54,674 --> 00:37:56,774
um, and in our case you have 30,000.

822
00:37:56,774 --> 00:37:59,685
So if you have that many
together, it creates an organism.

823
00:37:59,984 --> 00:38:05,835
And what my sort of dream is, we keep
saying, sell more together, but, um,

824
00:38:05,895 --> 00:38:10,185
I'd love to maxi help each other to
in every group, there's someone in the

825
00:38:10,185 --> 00:38:12,795
room that's really good at everything.

826
00:38:13,004 --> 00:38:15,495
So like there's someone in
there who's just an Jed.

827
00:38:15,495 --> 00:38:18,705
I at shipping, you know, and you
please help that help the reps.

828
00:38:19,485 --> 00:38:22,305
You know, with their shipping, can
you please help the other people

829
00:38:22,305 --> 00:38:23,745
get better product photography?

830
00:38:24,015 --> 00:38:27,405
Um, because we can grow
together if we do that.

831
00:38:27,735 --> 00:38:30,915
And so that would be my ultimate
dream for this collection of Francis.

832
00:38:30,915 --> 00:38:32,865
They actually start to
collaborate with each other.

833
00:38:33,195 --> 00:38:37,005
And, um, the reason that's
interesting is if you're on Amazon

834
00:38:37,005 --> 00:38:41,475
and Amazon turns on you, um, uh,
then you know, when you leave.

835
00:38:42,285 --> 00:38:43,185
What are you going to do?

836
00:38:43,245 --> 00:38:45,885
Are you going to buy every
click from Facebook and Google?

837
00:38:46,215 --> 00:38:50,325
Um, you know, that's, that just doesn't
really work financially for you.

838
00:38:50,325 --> 00:38:54,825
So therefore wouldn't it be killer if you
could just join an organization or a group

839
00:38:54,825 --> 00:39:00,825
or a, um, uh, like a Federation of brands
that are all working together, um, that

840
00:39:00,855 --> 00:39:03,195
I think would be a really healthy entity.

841
00:39:03,555 --> 00:39:07,125
Um, and I'd love to see that, you
know, that cause that started to

842
00:39:07,125 --> 00:39:07,455
happen.

843
00:39:08,625 --> 00:39:09,254
A little bit.

844
00:39:09,254 --> 00:39:14,055
Yes, but, but not, we haven't, it's funny
because I've been, I've been meeting

845
00:39:14,055 --> 00:39:19,455
with multiple companies to try to find
a technical solution that allows people

846
00:39:19,455 --> 00:39:23,325
to communicate, um, Um, as a group.

847
00:39:23,355 --> 00:39:26,865
Well, so what I'm trying not to do
is just have like Facebook groups

848
00:39:26,865 --> 00:39:30,435
or something like that, or, uh, you
know, some feed that you just post to.

849
00:39:30,765 --> 00:39:34,185
I would like it to be, there was
a thing that came out clubhouse.

850
00:39:34,185 --> 00:39:39,154
I'm sure you, you probably tried
and clubhouse kind of showed that

851
00:39:39,464 --> 00:39:44,055
it can work, but I would like it to
be more so you can have, um, time

852
00:39:44,055 --> 00:39:46,095
shifting, you know, so, so effectively.

853
00:39:46,630 --> 00:39:49,120
Uh, you know, someone could do a
webinar or something like that.

854
00:39:49,120 --> 00:39:51,850
And other people could, you know, the
derive months later can still see it.

855
00:39:52,120 --> 00:39:58,630
So that that somehow gets some self
service, uh, um, you know, sort of, uh,

856
00:39:58,640 --> 00:40:02,710
system to it so that we're not having to
have a huge team of people to, to do this.

857
00:40:02,950 --> 00:40:06,250
So I'm trying to find like, who's,
who's really the tip of the sphere on

858
00:40:06,250 --> 00:40:10,210
keeping this easy so that it doesn't
turn into another company that we

859
00:40:10,210 --> 00:40:12,340
have to build, um, and do that.

860
00:40:12,400 --> 00:40:13,509
And, uh, and so I've been doing that.

861
00:40:14,980 --> 00:40:15,310
Wow,

862
00:40:16,090 --> 00:40:20,470
that whole learning platform,
just, um, that, that intrigues

863
00:40:20,470 --> 00:40:22,450
me massively at the moment.

864
00:40:22,450 --> 00:40:25,900
And like Q I've, I've been thinking a
lot about that, um, and how that can

865
00:40:25,900 --> 00:40:29,950
work generally and just the general shift
and the general changes that I think

866
00:40:29,950 --> 00:40:31,720
you see in the whole educational sphere.

867
00:40:32,350 --> 00:40:36,370
So like, um, simple things like,
uh, you know, people doing online

868
00:40:36,370 --> 00:40:37,570
courses, I've done online courses.

869
00:40:37,570 --> 00:40:38,590
I've sold online courses.

870
00:40:38,590 --> 00:40:40,480
I don't know if you've got into
that whole thing in the past.

871
00:40:42,315 --> 00:40:46,095
Part of me thinks that actually there's
obviously still a lot of money to

872
00:40:46,095 --> 00:40:49,725
be made in online courses and doing
that type of thing, but it looks to

873
00:40:49,725 --> 00:40:52,395
me like it's, it's sort of moving on.

874
00:40:52,395 --> 00:40:54,105
It's sort of evolving
from that and people.

875
00:40:54,855 --> 00:40:57,075
People are sort of moving past the
stage where they go, well, actually I'm

876
00:40:57,075 --> 00:41:00,615
not really wanting to spend 2000 bucks
on just watching some guy on a video.

877
00:41:01,065 --> 00:41:04,035
Uh, and I need to, I need
to have something else.

878
00:41:04,154 --> 00:41:08,115
Um, and, and, and that I
find quite interesting.

879
00:41:08,115 --> 00:41:10,035
So how you crack this particular nut?

880
00:41:10,065 --> 00:41:12,884
David do let me know because
I'll be very, very intrigued.

881
00:41:13,335 --> 00:41:14,055
Uh that's for sure.

882
00:41:14,055 --> 00:41:16,365
It's um, it's a whole
fascinating thing for me.

883
00:41:18,380 --> 00:41:19,970
I think of a game to this tree always.

884
00:41:19,970 --> 00:41:22,700
So how would the game industry
make a training course?

885
00:41:23,300 --> 00:41:26,600
Um, I can't tell you how many
training courses that are out there.

886
00:41:26,600 --> 00:41:28,840
Cause I'm into photography
and lots of different hobbies.

887
00:41:28,890 --> 00:41:32,390
I buy all the training courses and
people are proud of the fact that I'm

888
00:41:32,390 --> 00:41:34,700
going to sell you 90 hours of training.

889
00:41:35,000 --> 00:41:37,070
And I'm like, I don't want 90 hours.

890
00:41:37,070 --> 00:41:39,860
I mean, seriously, I
have no interest in that.

891
00:41:40,190 --> 00:41:42,980
And so that would be my first suggestion.

892
00:41:43,549 --> 00:41:46,220
Is the thing that people are
willing to pay for they'll even

893
00:41:46,220 --> 00:41:48,259
pay more for us to learn faster.

894
00:41:48,589 --> 00:41:53,210
So I was on the board of, of a high
school and I, I had that conversation

895
00:41:53,210 --> 00:41:58,040
with the headmaster, like in a way you're
teaching somebody math, but at what point

896
00:41:58,040 --> 00:42:02,000
are you the teachers getting together
and saying, how can we teach it faster?

897
00:42:02,270 --> 00:42:02,540
Like.

898
00:42:03,290 --> 00:42:07,160
You know, I call it time
to a ha so time to go.

899
00:42:07,160 --> 00:42:07,640
I got it.

900
00:42:07,670 --> 00:42:07,970
Right.

901
00:42:07,970 --> 00:42:08,490
I get it.

902
00:42:08,490 --> 00:42:08,900
I got it.

903
00:42:09,230 --> 00:42:09,530
Cool.

904
00:42:09,530 --> 00:42:10,010
I get it.

905
00:42:10,010 --> 00:42:12,620
And, uh, that's so here's a new concept.

906
00:42:12,620 --> 00:42:13,550
We're going to teach you today.

907
00:42:13,850 --> 00:42:17,900
What's the fastest possible way to
get a room full of people that go aha.

908
00:42:18,170 --> 00:42:22,730
And, and I think that's the future for
online education is people actually

909
00:42:22,730 --> 00:42:27,050
putting that effort in to get all
of the words and time and wasted,

910
00:42:27,050 --> 00:42:28,790
nonsense out and just get to the point.

911
00:42:29,270 --> 00:42:32,120
Just tell me, um, I think, I
think you'll, you'll find it.

912
00:42:34,080 --> 00:42:36,210
That's compatible with
where the world's going.

913
00:42:36,210 --> 00:42:40,770
If you, um, you know, everyone with
teenagers sees how impatient they are now.

914
00:42:41,160 --> 00:42:44,220
And, uh, you know, like tapping, like,
you know, like give it, give the computer

915
00:42:44,220 --> 00:42:45,480
is thick and it's like, come on next.

916
00:42:45,480 --> 00:42:46,050
Next, next.

917
00:42:47,460 --> 00:42:47,700
Yeah.

918
00:42:47,710 --> 00:42:49,350
You see this with Instagram reels.

919
00:42:49,350 --> 00:42:52,680
I mean, just, you know, Instagram rules
is blowing up as an organic way of social

920
00:42:52,680 --> 00:42:54,210
marketing has been for the last few years.

921
00:42:54,720 --> 00:42:56,160
You want to be successful in real this.

922
00:42:56,160 --> 00:42:57,960
Now you've got to do it under 15 seconds.

923
00:42:57,990 --> 00:42:59,880
Most people are looking at
seven and you're like, wow.

924
00:43:01,200 --> 00:43:03,960
Last year, it was 60
seconds and now it's seven.

925
00:43:03,990 --> 00:43:07,260
I've got gentlemen and the whole
thing is getting faster and faster

926
00:43:07,260 --> 00:43:08,850
and children, children in span.

927
00:43:09,630 --> 00:43:11,930
And, uh, I, I can see that, you know,

928
00:43:12,330 --> 00:43:14,730
the online training version of that.

929
00:43:15,240 --> 00:43:15,480
Yeah.

930
00:43:15,510 --> 00:43:16,260
I haven't seen it.

931
00:43:16,500 --> 00:43:17,700
I haven't seen it from anybody.

932
00:43:18,720 --> 00:43:19,740
Even audio books.

933
00:43:19,890 --> 00:43:21,870
Oh, this is 36 hour audio book.

934
00:43:21,899 --> 00:43:23,310
I'm like, are you kidding me?

935
00:43:24,480 --> 00:43:25,440
Take forever.

936
00:43:25,470 --> 00:43:25,649
How

937
00:43:25,649 --> 00:43:26,370
do we do that?

938
00:43:27,029 --> 00:43:30,180
I was drive to drive to Los Angeles
just to hear this damn audio book.

939
00:43:30,210 --> 00:43:36,029
It's you know, the answer is

940
00:43:38,910 --> 00:43:40,230
to sit in the traffic 13 hours.

941
00:43:40,230 --> 00:43:40,359
Yeah.

942
00:43:40,359 --> 00:43:42,660
Yeah, no, I'm the same
way I get in the car.

943
00:43:42,660 --> 00:43:43,230
I've got an audio.

944
00:43:44,279 --> 00:43:47,610
Man, this is going to take four
weeks to get through four weeks.

945
00:43:47,640 --> 00:43:51,810
You know, my, my commute is only 20
minutes, so I'm, you know, I'm slightly

946
00:43:51,810 --> 00:43:56,089
blessed in that area, but yeah, it's,
it's um, I, I see what you mean though.

947
00:43:56,180 --> 00:43:59,250
I do see what you mean about,
um, faster and in some respects.

948
00:44:00,089 --> 00:44:05,759
That's that's what you've done with,
uh, with, with Cara, isn't it, you've

949
00:44:05,790 --> 00:44:09,120
you in effect, I've got products
easier and faster in the hands

950
00:44:09,120 --> 00:44:12,330
of people that can sell them, um,
whether that's influence or the sites.

951
00:44:12,419 --> 00:44:16,109
And when you can bring those two
things together, convenience and

952
00:44:16,109 --> 00:44:18,419
speed, everyone seems interested.

953
00:44:18,600 --> 00:44:23,430
Um, but the third thing that you've
mentioned, uh, Or the third thing

954
00:44:23,430 --> 00:44:26,069
that I've picked up is this idea
then of building a community, a

955
00:44:26,069 --> 00:44:28,770
sort of a community of people that
can help each other along the way.

956
00:44:28,770 --> 00:44:29,589
And this is your dream.

957
00:44:29,589 --> 00:44:35,850
And to see that, um, and I, I, I see
that in the gaming industry, um, every

958
00:44:35,850 --> 00:44:40,950
time I walk into my concept, but just
down there is my, uh, little, little

959
00:44:40,950 --> 00:44:45,660
back cinema room at the house and the
kids are in there playing games, but

960
00:44:45,660 --> 00:44:46,920
they don't like playing games alone.

961
00:44:47,190 --> 00:44:49,680
Um, they, they want to do it
with their friends now online.

962
00:44:49,680 --> 00:44:49,980
And so.

963
00:44:50,620 --> 00:44:52,959
That this, that whole community
aspect of it, isn't it.

964
00:44:52,959 --> 00:44:55,689
And it's like, how do I, how do I
bring that into the whole frame?

965
00:44:56,200 --> 00:45:02,140
Uh, and, and so I, I, I just, there's
some, there are going to be some big

966
00:45:02,169 --> 00:45:04,839
shifts, some big changes, and I'm
really curious to see what they are.

967
00:45:05,820 --> 00:45:07,290
Um, yeah, I think you're right.

968
00:45:07,540 --> 00:45:11,310
I, community community will be
interested in speed will be interesting.

969
00:45:11,370 --> 00:45:12,390
Ease will be interesting.

970
00:45:13,050 --> 00:45:13,140
Yeah.

971
00:45:13,140 --> 00:45:15,930
It's funny because you watch kids
watch other kids play video games.

972
00:45:16,200 --> 00:45:19,320
I remember when that first,
that behavior first began, you

973
00:45:19,320 --> 00:45:21,030
know, it sounded absurd, right?

974
00:45:22,170 --> 00:45:23,280
You're not playing the game.

975
00:45:23,280 --> 00:45:24,930
You're just watching
someone else play the game.

976
00:45:26,010 --> 00:45:27,180
Why would you ever do that?

977
00:45:27,570 --> 00:45:28,650
And the reason is.

978
00:45:29,290 --> 00:45:34,840
It's because some people there's
always incredibly talented people at

979
00:45:34,840 --> 00:45:36,790
everything and that's, that's my point.

980
00:45:36,790 --> 00:45:37,060
Right?

981
00:45:37,060 --> 00:45:41,200
So in reality, there's a, you're,
you're getting stuck on level five.

982
00:45:41,590 --> 00:45:45,279
Well, just watch his video fast forward
to level five and see how he does it.

983
00:45:45,310 --> 00:45:48,430
And you're, and it's like to you,
who've been struggling with level

984
00:45:48,430 --> 00:45:50,470
five and you just can't solve it.

985
00:45:50,560 --> 00:45:52,210
And then you see somebody do it.

986
00:45:52,665 --> 00:45:58,245
It's such a valuable moment to you
as a gamer because the stress relief.

987
00:45:58,245 --> 00:46:02,295
And when I talk about a hot
moments, the aha is enormous, right?

988
00:46:02,505 --> 00:46:04,095
Oh, that's how you do it.

989
00:46:04,425 --> 00:46:08,655
And once you've done that once or twice
watching other people play video games

990
00:46:08,655 --> 00:46:14,325
becomes, you know, it's, it's a must,
a must have, um, it's so valuable to

991
00:46:14,325 --> 00:46:16,725
see tactics and strategies and skill.

992
00:46:18,049 --> 00:46:20,850
And, uh, you know, especially when
you've played the game yourself.

993
00:46:20,879 --> 00:46:23,009
And so it's, it's kind
of an interesting thing.

994
00:46:23,009 --> 00:46:24,690
And so that's, there's a theme there.

995
00:46:25,020 --> 00:46:29,220
Um, again, it's not that they just
want to, what, so they're not just

996
00:46:29,220 --> 00:46:32,520
watching people play video games for
hours and not playing themselves.

997
00:46:32,759 --> 00:46:35,759
They're watching because they're really
interested in this individual and how

998
00:46:35,759 --> 00:46:39,000
they play, what they're playing, how
they're doing, what they do and the.

999
00:46:40,155 --> 00:46:43,665
In which they're dealing with really
difficult situations in real time and

1000
00:46:43,665 --> 00:46:45,615
seeing how they handle it is fascinating.

1001
00:46:46,095 --> 00:46:51,675
And so, um, you know, overall I'm
a big, big, big fan of education.

1002
00:46:51,675 --> 00:46:55,095
So if anyone cracks this, um,
I, I think they're going to be,

1003
00:46:55,485 --> 00:46:57,165
it's going to be unbelievable.

1004
00:46:57,225 --> 00:46:59,715
Um, the impact that they
can have on, on education.

1005
00:47:00,265 --> 00:47:02,995
And I just want to be clear what
I'm not suggesting as cliff notes.

1006
00:47:03,055 --> 00:47:05,815
I'm not saying take a book
and create the cliff notes.

1007
00:47:05,935 --> 00:47:07,345
It's not that at all.

1008
00:47:07,345 --> 00:47:10,335
It's to try to think from the
beginning, like, can we get a

1009
00:47:10,345 --> 00:47:13,585
hundred teachers together and find
the fastest way to teach something?

1010
00:47:14,634 --> 00:47:18,085
Because there's someone in that group
that's really, really good at it.

1011
00:47:18,505 --> 00:47:19,375
Really good.

1012
00:47:19,705 --> 00:47:22,765
And I've never thought
of it like that either.

1013
00:47:22,765 --> 00:47:24,715
I, I never, I never taught it like that.

1014
00:47:24,715 --> 00:47:26,155
I was doing it the old school way.

1015
00:47:26,485 --> 00:47:26,905
And then.

1016
00:47:28,305 --> 00:47:32,475
They realize that, that if you do it that
way, the download is, is almost instant.

1017
00:47:32,505 --> 00:47:37,845
And so imagine, um, I would have
loved my schooling, you know, for that

1018
00:47:37,845 --> 00:47:39,045
to have occurred in the background.

1019
00:47:39,225 --> 00:47:42,195
So I tried to explain it to the,
to the school in a different way,

1020
00:47:42,195 --> 00:47:43,875
because of course it sounds like work.

1021
00:47:44,295 --> 00:47:46,755
And every time you pitch a work,
they're like, I don't want to do

1022
00:47:46,755 --> 00:47:47,985
that because we're all too busy.

1023
00:47:48,315 --> 00:47:48,765
So.

1024
00:47:50,370 --> 00:47:55,230
I said to them, if a teacher leaves
you lose the IP of all the years,

1025
00:47:55,230 --> 00:47:57,900
that they've been learning how to
teach that subject at your school.

1026
00:47:58,230 --> 00:48:01,440
If you get everyone to work together
as a hive-mind and build how

1027
00:48:01,440 --> 00:48:04,380
you teach math, that becomes the
intellectual property of the school.

1028
00:48:04,590 --> 00:48:08,945
So when a new teacher comes in, like,
They can teach this super efficient way.

1029
00:48:09,245 --> 00:48:11,375
Um, that actually adds
value to your skill.

1030
00:48:11,375 --> 00:48:13,505
At some point you could
almost franchise the school.

1031
00:48:13,505 --> 00:48:17,855
If you had that, then suddenly,
suddenly they start listening.

1032
00:48:17,855 --> 00:48:18,185
Right now.

1033
00:48:18,185 --> 00:48:19,805
It's a more interesting conversation here.

1034
00:48:20,705 --> 00:48:21,215
It's kind of fun.

1035
00:48:21,634 --> 00:48:24,455
I think it's the ability to
reframe it and think like that,

1036
00:48:24,695 --> 00:48:26,405
which a lot of people don't have.

1037
00:48:26,915 --> 00:48:28,680
Um, You know, they just see it.

1038
00:48:28,740 --> 00:48:31,020
We're just going to get a heads down
and get on with the daily grind.

1039
00:48:31,020 --> 00:48:35,220
The ability just to go hang on a
minute, um, is a traditional route.

1040
00:48:35,220 --> 00:48:36,570
These are the traditional problems.

1041
00:48:38,100 --> 00:48:41,980
I can't just do the cliff
notes because that just the

1042
00:48:42,000 --> 00:48:43,590
fundamental issues are still there.

1043
00:48:43,590 --> 00:48:47,430
And, um, you know, so to take a step
back, put your head above the parapet,

1044
00:48:47,460 --> 00:48:50,310
look around and think outside the
box and all the other cliches that we

1045
00:48:50,310 --> 00:48:51,690
like to throw into this kind of thing.

1046
00:48:52,470 --> 00:48:53,590
I think that is a skill, which is.

1047
00:48:54,525 --> 00:48:58,725
Very sucky liking, uh, despite the
rhetoric of a lot of people saying,

1048
00:48:59,115 --> 00:49:02,145
cause it's very trendy, isn't it to be
an entrepreneur, I'm an entrepreneur.

1049
00:49:02,715 --> 00:49:08,085
Um, but actually I think an
entrepreneurial, someone who is

1050
00:49:08,085 --> 00:49:12,615
entrepreneurial has the ability to look
at a situation in a very different way

1051
00:49:12,645 --> 00:49:14,535
and see some incredible opportunities.

1052
00:49:14,955 --> 00:49:18,300
Um, And that's not just, you know, an
entrepreneur is not someone who's just

1053
00:49:18,300 --> 00:49:21,509
going to go to AliExpress, buy baby
blankets and put them on their website.

1054
00:49:21,540 --> 00:49:26,009
It's just, it just isn't, I mean, that's
an opportunity more than anything.

1055
00:49:26,460 --> 00:49:29,310
Um, but to think about it and
think about it differently.

1056
00:49:29,610 --> 00:49:32,850
Um, I think that's entrepreneurial
and I think that's something that

1057
00:49:32,850 --> 00:49:34,529
I don't actually see a lot of.

1058
00:49:36,060 --> 00:49:38,520
For me, it would make me
jealous of what you do.

1059
00:49:38,580 --> 00:49:41,100
So you're getting to talk to lots
and lots and lots of different

1060
00:49:41,100 --> 00:49:42,390
people with different ideas.

1061
00:49:42,390 --> 00:49:46,670
And so that to me would be really
attractive to just that, that

1062
00:49:46,710 --> 00:49:48,330
continuous download of difficult.

1063
00:49:49,410 --> 00:49:50,370
It's unbelievable.

1064
00:49:50,410 --> 00:49:54,480
I genuinely think that every, I don't care
what industry everyone is it, and they

1065
00:49:54,480 --> 00:49:57,990
should be, they should set themselves up
for podcast and go and talk to every week.

1066
00:49:57,990 --> 00:49:59,940
Just go and talk to someone
from their, from their industry.

1067
00:49:59,940 --> 00:50:02,009
Who's got a very different way of
thinking and spilled that night.

1068
00:50:02,970 --> 00:50:03,480
So much.

1069
00:50:03,480 --> 00:50:05,130
So I've not said this out loud.

1070
00:50:05,130 --> 00:50:08,370
I don't think we're
planning our second party.

1071
00:50:08,400 --> 00:50:11,130
So we've got this podcast, e-commerce
podcast, I'm planning a second

1072
00:50:11,130 --> 00:50:14,430
podcast, which I've kind of got a name.

1073
00:50:14,430 --> 00:50:17,250
I'm not quite sure I'm going to call it
David, but you'll definitely be invited

1074
00:50:17,250 --> 00:50:21,720
to be on it because it's going to be
talking about the other side of stuff

1075
00:50:21,720 --> 00:50:23,070
a bit, like what we've done tonight.

1076
00:50:23,070 --> 00:50:26,100
So we've not focused loads on
e-commerce, but we've talked about

1077
00:50:26,100 --> 00:50:27,870
some really interesting topics around.

1078
00:50:28,860 --> 00:50:31,259
Life and business and
learning for example.

1079
00:50:31,770 --> 00:50:35,940
And I find that that actually
is deeply fascinating.

1080
00:50:36,029 --> 00:50:39,240
And just to sit down with somebody
and say, what was the biggest

1081
00:50:39,240 --> 00:50:40,380
challenge you've ever faced?

1082
00:50:40,380 --> 00:50:42,660
What do you think the biggest
opportunity is at the moment?

1083
00:50:42,660 --> 00:50:43,920
What really excites you?

1084
00:50:44,430 --> 00:50:49,049
Um, as opposed to tell me four ways how
I can increase my ROI, which is great.

1085
00:50:49,650 --> 00:50:52,560
And it's essential if you want
to do e-commerce, but I'm also

1086
00:50:52,560 --> 00:50:53,880
interested in that other stuff.

1087
00:50:53,880 --> 00:50:56,370
So we're going to do a second podcast
and I'm gonna get to pick the brains

1088
00:50:56,370 --> 00:50:57,450
of some more, very incredible.

1089
00:50:58,245 --> 00:51:00,975
I mean, it it's true like that
that's marketing conference.

1090
00:51:00,975 --> 00:51:04,455
I went to, um, I found exactly that.

1091
00:51:04,455 --> 00:51:06,915
And if you could, those are the kind of
people that you're going to ultimately,

1092
00:51:06,915 --> 00:51:09,105
um, probably find interesting.

1093
00:51:09,105 --> 00:51:11,805
So you'll get a guy said he
gave a really nice example.

1094
00:51:11,805 --> 00:51:16,275
He said he goes into, um, a Facebook
group that he's not part of, but he

1095
00:51:16,275 --> 00:51:17,955
wants to be important in the group.

1096
00:51:17,955 --> 00:51:19,395
So how do you make yourself important?

1097
00:51:19,395 --> 00:51:23,775
And again, And he said, well,
what I do is I know nothing about

1098
00:51:23,775 --> 00:51:25,725
the subject, like scuba diving.

1099
00:51:25,785 --> 00:51:30,585
I know nothing about scuba diving, but I
see everyone talking about scuba diving.

1100
00:51:30,585 --> 00:51:32,895
And what I look for is
what are they doing?

1101
00:51:33,630 --> 00:51:34,980
Uh, what are they talking about?

1102
00:51:34,980 --> 00:51:37,740
That's, that's most
interesting to them as a group.

1103
00:51:38,009 --> 00:51:42,420
And so he actually pulls all the keywords
creates tag clouds looks to see them.

1104
00:51:42,420 --> 00:51:45,060
They seem to be talking a lot
about going on diving vacations.

1105
00:51:45,270 --> 00:51:46,560
Here's a list of the locations.

1106
00:51:46,560 --> 00:51:49,380
They talk about the one they
talk about the most is Mexico.

1107
00:51:49,650 --> 00:51:52,470
The things they want to do when they
go on these diving vacations, here's a

1108
00:51:52,470 --> 00:51:53,759
list of all the things they talk about.

1109
00:51:54,210 --> 00:51:57,029
The number one right now is shark diving.

1110
00:51:57,029 --> 00:52:01,379
So shark diving in Mexico, if you were
to just look at all these conversations

1111
00:52:01,379 --> 00:52:03,210
together, is that the trend?

1112
00:52:03,509 --> 00:52:09,089
So he actually calls someone in
Mexico that does shark diving tours

1113
00:52:09,480 --> 00:52:12,899
does a zoom with him, records it,
and then post it to that group.

1114
00:52:12,960 --> 00:52:14,160
And the group goes wild.

1115
00:52:14,490 --> 00:52:14,669
I.

1116
00:52:15,500 --> 00:52:17,090
Oh, my God, this is so interesting.

1117
00:52:17,120 --> 00:52:20,840
This is that's brilliant.

1118
00:52:21,830 --> 00:52:22,700
Absolutely brilliant.

1119
00:52:22,730 --> 00:52:25,430
That's that's very, very
good customer research.

1120
00:52:25,460 --> 00:52:26,180
That's what that is.

1121
00:52:27,620 --> 00:52:30,440
And so you could go in there and
say, I like scuba diving too.

1122
00:52:30,560 --> 00:52:32,300
Good luck with getting
important in the group.

1123
00:52:32,330 --> 00:52:32,660
Right.

1124
00:52:33,740 --> 00:52:37,640
But you can, the point is with a
little bit of extra research and

1125
00:52:37,640 --> 00:52:38,720
just thinking outside the box.

1126
00:52:39,450 --> 00:52:42,060
You can come in and become
important almost immediately.

1127
00:52:42,540 --> 00:52:46,050
And so, um, it's that kind
of stuff that I love to hear.

1128
00:52:46,050 --> 00:52:49,080
I love to hear people that are
actually doing things like, what are

1129
00:52:49,080 --> 00:52:50,790
you doing and how are you doing it?

1130
00:52:50,820 --> 00:52:53,640
Um, is actually, you
know, really interesting.

1131
00:52:53,730 --> 00:52:59,790
And, um, I think the, in our case,
um, the, this idea of sell more

1132
00:52:59,790 --> 00:53:04,200
together is causing, it's almost like
an unlock saying to you creatively.

1133
00:53:05,835 --> 00:53:06,165
Okay.

1134
00:53:06,165 --> 00:53:08,655
That's how you would have done it
as your own brand, but how would

1135
00:53:08,655 --> 00:53:11,865
you do it if you had access to
other brands in every dimension?

1136
00:53:11,865 --> 00:53:17,085
So we've worked on a recommendation
system and, you know, recommendation

1137
00:53:17,085 --> 00:53:18,405
systems have been around forever.

1138
00:53:18,435 --> 00:53:21,615
They look in, in the store and they
just choose products that are similar or

1139
00:53:21,615 --> 00:53:23,685
go with the thing that you're selling.

1140
00:53:23,955 --> 00:53:27,245
So if I'm selling in likely toothbrush,
it looks in the date and goes, Hmm.

1141
00:53:27,245 --> 00:53:29,685
What other electrical things
do you have that go with that?

1142
00:53:29,685 --> 00:53:30,585
You have an electric shaver.

1143
00:53:31,080 --> 00:53:31,410
Boom.

1144
00:53:31,410 --> 00:53:32,370
That's recommended.

1145
00:53:32,610 --> 00:53:35,250
It's a terrible recommendation to
go out and electric tooth price.

1146
00:53:35,610 --> 00:53:40,259
And so, um, we look we're like,
well, what could, what could we do

1147
00:53:40,259 --> 00:53:45,420
if it's sell more together, we have
all of the brands, um, to look at.

1148
00:53:45,420 --> 00:53:48,090
And so one of the brands installed
in our network is Kendall.

1149
00:53:48,090 --> 00:53:48,509
Jenner's.

1150
00:53:49,049 --> 00:53:53,189
Memorial care and she makes
everything to do with, uh, you know,

1151
00:53:53,189 --> 00:53:54,270
toothpaste and everything else.

1152
00:53:54,569 --> 00:53:57,689
If we take her toothpaste and put
it with your electric toothbrush,

1153
00:53:57,720 --> 00:54:01,410
that is actually going to be the
highest thing that you could do, but

1154
00:54:01,500 --> 00:54:04,830
a brand wouldn't know that and they
don't have access to even do that.

1155
00:54:05,189 --> 00:54:09,750
So that's why I'm building this network
and getting everyone to work together

1156
00:54:09,750 --> 00:54:12,149
starts to get really interesting
because even recommendations.

1157
00:54:13,005 --> 00:54:13,605
Interesting.

1158
00:54:13,665 --> 00:54:18,435
And so now we have AI running on the
data, trying to, trying to learn,

1159
00:54:18,555 --> 00:54:21,134
um, every time there's a transaction,
so it just gets better and better

1160
00:54:21,134 --> 00:54:22,815
and better, but in the future.

1161
00:54:22,875 --> 00:54:27,165
And here's the joke to this in the
future what's going to occur, which

1162
00:54:27,165 --> 00:54:29,235
is kind of going to be funny is the.

1163
00:54:30,090 --> 00:54:31,830
You're going to want to add
a certain snowboard and it's

1164
00:54:31,830 --> 00:54:32,910
going to go, are you sure?

1165
00:54:33,990 --> 00:54:37,740
So as an example, uh, Elon
Musk says this about his car.

1166
00:54:37,740 --> 00:54:42,540
So his ultimate goal was to try to
make the car drive safer than a human.

1167
00:54:42,750 --> 00:54:46,350
So people keep going over, but it's
the self-driving isn't perfect, right?

1168
00:54:46,710 --> 00:54:47,220
Yeah.

1169
00:54:47,280 --> 00:54:49,200
Do you know how imperfect
people's driving?

1170
00:54:49,220 --> 00:54:49,300
Yeah.

1171
00:54:49,915 --> 00:54:54,234
Um, the cars are actually
already better than human beings.

1172
00:54:54,595 --> 00:54:58,194
And so as that continues to get
better, let's do 10 more years.

1173
00:54:58,674 --> 00:55:02,484
At some point, you're going to, if you
touch the steering wheel, you're going

1174
00:55:02,484 --> 00:55:04,765
to add error into the, into the system.

1175
00:55:04,765 --> 00:55:07,555
You're literally creating a problem
by touching the steering wheel.

1176
00:55:07,825 --> 00:55:10,315
Um, and you know, it will be funny
in the future and be like, please

1177
00:55:10,315 --> 00:55:11,095
don't touch the steering wheel.

1178
00:55:11,214 --> 00:55:12,145
Just let the car do it.

1179
00:55:12,895 --> 00:55:14,365
Cause I want to get
there to figure it out.

1180
00:55:14,725 --> 00:55:14,964
Right.

1181
00:55:15,205 --> 00:55:18,805
And so imagine that in
e-commerce where the data is.

1182
00:55:19,745 --> 00:55:23,585
Um, so accurate because everyone's
collaborating at some point,

1183
00:55:23,585 --> 00:55:27,150
it's like, You know, if you
want, you can put that snowboard.

1184
00:55:27,150 --> 00:55:29,880
You won't sell as much as if you
were to do this, this and this.

1185
00:55:29,880 --> 00:55:30,150
Right.

1186
00:55:30,540 --> 00:55:34,680
And to some extent we can help
augment their ability to choose.

1187
00:55:34,920 --> 00:55:38,550
Like there's a, there's a big, um,
uh, there was, uh, I went through

1188
00:55:38,550 --> 00:55:41,550
a very expensive mall and one of
the, one of the stores, everything

1189
00:55:41,550 --> 00:55:43,200
in the store was based on lemons.

1190
00:55:43,500 --> 00:55:46,320
So I was like, oh my God,
the buyers are going crazy.

1191
00:55:47,245 --> 00:55:50,964
I think like they think lemons are
in, so everything is lemon print and,

1192
00:55:50,964 --> 00:55:52,975
uh, that's quite the risk to take.

1193
00:55:53,004 --> 00:55:53,395
Right.

1194
00:55:53,845 --> 00:55:57,025
Um, but given, given data, we
would actually know what would

1195
00:55:57,025 --> 00:56:00,145
be the, the, the, the best things
to go in the store this week.

1196
00:56:00,654 --> 00:56:03,595
And, um, and one of the things we did
at one point, we were talking to a

1197
00:56:03,595 --> 00:56:07,525
major retail store who were interested
and they said to us, can you suggest

1198
00:56:07,525 --> 00:56:08,725
some brands we should work with?

1199
00:56:09,025 --> 00:56:13,915
And we looked, um, in the data to see
what is the top selling stuff at that.

1200
00:56:15,020 --> 00:56:17,120
And the top selling thing was leg makeup.

1201
00:56:17,270 --> 00:56:19,190
And we all literally went leg makeup.

1202
00:56:19,220 --> 00:56:20,090
That's even a thing.

1203
00:56:20,120 --> 00:56:24,050
Like, I didn't even know that
was a thing, but that's what

1204
00:56:24,080 --> 00:56:26,210
the data allows you to see.

1205
00:56:26,600 --> 00:56:26,960
Right.

1206
00:56:26,960 --> 00:56:29,480
And so people have never
considered selling like makeup.

1207
00:56:29,480 --> 00:56:30,680
Well, you should be selling it this week.

1208
00:56:30,680 --> 00:56:32,840
This is the hottest thing
you could sell right now.

1209
00:56:34,250 --> 00:56:35,690
There's something you can sell it for you.

1210
00:56:35,690 --> 00:56:35,870
Yeah.

1211
00:56:35,870 --> 00:56:37,520
This is who can do all the orders for you.

1212
00:56:37,520 --> 00:56:37,730
Yeah.

1213
00:56:38,600 --> 00:56:41,150
And that's because someone probably
on social media has been doing some

1214
00:56:41,150 --> 00:56:43,160
posting that's caused a whole wave of

1215
00:56:43,700 --> 00:56:46,020
Sandra Bullock, or somebody
is talking about like makeup.

1216
00:56:47,150 --> 00:56:52,730
Oh, David, listen, I've really, really
enjoyed this conversation and the

1217
00:56:52,730 --> 00:56:54,080
different tangents that it's gone.

1218
00:56:54,200 --> 00:56:58,040
Uh, so I really, I genuinely have,
it's been, it's been marvelous and fun.

1219
00:56:59,080 --> 00:57:01,570
If people want to connect with you, if
they want to reach out with, if they

1220
00:57:01,570 --> 00:57:04,570
want to find out about more, more about
Kerry, for example, maybe they want to

1221
00:57:04,570 --> 00:57:07,540
put it on their side or maybe they're
a brand and they want to get onto it.

1222
00:57:07,540 --> 00:57:08,440
How do they do that?

1223
00:57:08,980 --> 00:57:09,820
What's the best thing to do.

1224
00:57:10,570 --> 00:57:10,810
Yeah.

1225
00:57:10,810 --> 00:57:14,680
If you're a brand or an
influencer we're on Shopify.

1226
00:57:14,680 --> 00:57:18,640
So just go to the Shopify app
store and you'll see Cairo there.

1227
00:57:18,910 --> 00:57:22,510
Or you can go to our website,
get Caro, C a R R o.com.

1228
00:57:22,780 --> 00:57:23,530
So get Cairo.

1229
00:57:23,560 --> 00:57:26,110
If you are going to install or going to.

1230
00:57:27,465 --> 00:57:28,605
Please reach out to us.

1231
00:57:28,935 --> 00:57:33,165
Um, email us@helloatgetcarol.com
and talk and tell them about this

1232
00:57:33,165 --> 00:57:36,765
podcast and they will, they will
give you super VIP treatment.

1233
00:57:36,765 --> 00:57:41,625
So just make sure to reach out if you,
if you, um, if you interact with us.

1234
00:57:41,655 --> 00:57:44,805
Um, and yeah, it's for influencers.

1235
00:57:45,135 --> 00:57:45,825
Um, I think.

1236
00:57:46,725 --> 00:57:50,835
You know, there's about, you
know, if you start now, you're

1237
00:57:50,835 --> 00:57:52,785
going to be ahead of the 99%.

1238
00:57:53,145 --> 00:57:55,485
And, and so my recommendation
would be to do that.

1239
00:57:55,485 --> 00:57:58,845
And one last tip is if, if, if you're
like, but I don't know how to do this.

1240
00:57:58,845 --> 00:57:59,805
I don't know how to create a store.

1241
00:57:59,805 --> 00:58:01,635
I don't know how to do any of this.

1242
00:58:01,635 --> 00:58:05,265
Then there's a, there's a page
called experts.shopify.com.

1243
00:58:05,890 --> 00:58:08,470
And there's actually people
available that you can hire to

1244
00:58:08,470 --> 00:58:09,939
do any piece of it that you want.

1245
00:58:09,939 --> 00:58:11,080
I don't want to manage my store.

1246
00:58:11,109 --> 00:58:11,319
Okay.

1247
00:58:11,319 --> 00:58:11,770
Somebody else?

1248
00:58:11,770 --> 00:58:13,479
Well, I don't want to create
my store somebody else.

1249
00:58:13,479 --> 00:58:16,959
Well, um, whatever it is you need, but you
think that that's the way to get started.

1250
00:58:17,680 --> 00:58:18,339
Fantastic.

1251
00:58:18,729 --> 00:58:19,750
Well, David, thank you.

1252
00:58:19,750 --> 00:58:24,609
We'll put all the links to that
to you, to the, um, the carrier

1253
00:58:24,669 --> 00:58:26,109
and to the experts at Shopify.

1254
00:58:26,109 --> 00:58:27,939
We put all those in
the show notes as well.

1255
00:58:28,390 --> 00:58:30,520
Um, but David, thank you.

1256
00:58:30,520 --> 00:58:30,669
So.

1257
00:58:31,890 --> 00:58:33,540
So there you have it.

1258
00:58:33,570 --> 00:58:35,880
What a great conversation.

1259
00:58:36,150 --> 00:58:36,660
Huge.

1260
00:58:36,690 --> 00:58:39,300
Thanks to David for joining me today.

1261
00:58:39,300 --> 00:58:40,740
Wasn't he great.

1262
00:58:41,100 --> 00:58:45,750
Now don't forget to check out our
back catalog, complete back catalog.

1263
00:58:46,080 --> 00:58:51,090
Uh, just head over to e-commerce
podcast.net, a revamped website.

1264
00:58:51,120 --> 00:58:51,450
Yes.

1265
00:58:51,450 --> 00:58:54,570
You can check that out and don't
forget to subscribe wherever you get

1266
00:58:54,570 --> 00:58:57,600
your podcasts from, because we've
got some great conversations lined

1267
00:58:57,600 --> 00:58:59,730
up and you will not want to miss.

1268
00:59:00,230 --> 00:59:06,020
Any of them and in case no one
has told you, you, my friend