Hey, what's up, champion?

This is your host, Neal, and I want to welcome you back to another fire episode today.

Today I'm going to be talking with you about something that I refer to as in between goals.

What do I mean by that?

Well, most people that I encounter in life, high performers, high achievers, they have what I refer to as an all or nothing mindset.

And when you're setting goals, especially goals of significance, if you approach it with an all or nothing mentality, oftentimes you don't give yourself room to count the little wins.

And I'm going to tell you that learning to count the little wins has a ginormous accumulation effect that can create big momentum within your life.

I'm fired up for today and I hope you are too.

Get ready.

This is your captain speaking.

We want to let you know we've been cleared for takeoff.

We have clear skies today with no winds, so we are expecting a smooth and highly enjoyable flight.

However, should you experience some personal turbulence, don't worry as you have chosen the right airline.

As we are trained in navigating unexpected bumps, our destination today is high performance and success.

Sit back, relax, get hyped, or do whatever you do.

As we too are pumped for today's flight, we understand you have options when you fly, and we are grateful that you have chosen to fly with us today.

We recognize by choosing to fly no, Reyes, you, you are committed to growing personal development and reaching higher than you ever have before.

Enjoy today's flight.

Be blessed, and remember, the best is yet to come.

What's up, champion?

This is your host, Neal Reyes, and I want to welcome you to the Executive Perspective.

For years, I struggled to answer the question, what do you do for a living?

Why?

Because most people who ask only expect to hear one thing.

I'm an executive with a deep level of understanding of business, operations, leadership and technology.

I'm also the president and founder of a worldwide ministry and CEO of an executive coaching and consulting firm.

My number one passion is people and I receive significant gratitude in life from sowing into others and encouraging them them as they grow to achieve their fullest potential.

If you're a high performance individual like me, or you're simply ready to take your business leadership or inner potential to the next level, then strap in because I'm locked in and all in.

This is the Executive Perspective.

Hey, what's up, champions?

This is your host, Neal Reyes, and I want to welcome you back to the Executive Perspective.

Man, I'm fired up that you've joined us again for Another episode as we continue to grow in the areas of leadership, business strategy, and personal development.

Today I have a topic that I want to speak with you about.

This is a topic that I often cover with my clients when I'm working with them one on one.

But it's something that I've actually seen as wisdom throughout my years, and it's something that I believe can help you as much as it's helped me.

The topic that we're going to be speaking about today is what I refer to as in between goals.

I'm going to say that again.

The topic that I want to speak with you about today is in between goals.

Now we'll just jump right into it.

You know, one of the things I cover when I'm working with people in management, when I'm working with them in consulting, but I also see it in coaching.

One on one is oftentimes I witness people who have all or nothing mentalities.

And I will tell you that at some times that can serve you well, but in other times it can actually be detrimental to you.

Why is that?

Well, because people with all or nothing mentalities, oftentimes they'll either delay in getting started on a thing until they believe they have perfect conditions, or they're waiting for perfect circumstances before they step out and do a thing.

But in other cases, and this is what I recognize in most people, most people have a hard time tracking the wins.

What do I mean by that?

Well, in many cases, most people don't know how to track the wins that they have in life, especially the little wins.

You know, when it comes to big wins, if I had sat down a group of high powered people, high performers in front of me, and I said, I want you to list to me your top five wins that you've had in life.

You know, they'll take a moment searching for the really, really big things.

But if I narrow that scope and I say I want you to tell me about your top five wins you had this last week, within the last seven days.

It's actually a lot harder for them to list those than it is to list the ones over a lifetime, because in their mind, the biggest wins only count when they're substantial wins.

And what I'm trying to get to is that when you're developing yourself as a high performer, you know, I refer to you all the time as champions and as strivers.

But one of the things I will tell you is you have to learn to have a heart of gratitude, even for the small wins.

And I will tell you that when you do, when you can learn to start to track the small wins, those accumulate into big wins within your life.

You know, for example, let's say, for example, you have a hard time communicating with your teenage children and.

Or let's say you have a hard time, you've hit a rough patch within your marriage and you have a hard time communicating with your spouse.

Or maybe for you, you work in a high powered environment, but you haven't been connecting much with your boss lately.

Well, if you turn around and you have little bouts or little moments of success, the kids talk to you and acknowledge you today, the next day they turn around and they talk to you about what happened at school.

The day after that they wanted to go have lunch with you or they wanted to go out to dinner, whatever it is, or with your spouse, it's, you know, maybe you guys haven't had much time with each other, but you sat down to have a cup of coffee with each other.

That's a massive win right there.

You know, maybe later on you took time to discuss the children or took another time and you guys just went out on a date.

Maybe you just went out eventually, it was simple, but you went out for, you know, a meal or something simple, or maybe with the boss, it's that you're finally, you know what, you hadn't been connecting a whole lot, but guess what, you got them to reply to three of your emails this week.

You know something, some things as small as that can build up to be massive wins.

And what I will tell you is that when you learn to be more grateful or build a heart of gratitude for the little things in life, it's a whole lot easier to spot the big things in life.

You know, when I'm doing one on one coaching, and I know I refer to that a lot, but understand I coach at all times.

Whether if it's in my C suite position, whether if it's in my businesses when I'm working with people and consulting or things of that nature, or the one on one coaching.

But coaching, especially when I'm working with people week after week after week, I ask them that question to start every one of our sessions.

Tell me about something that awesome happened this week.

Tell me about a win that you have, and I will tell you that I almost always have to train them how to track that.

Why is that?

Because their minds are just not conditioned on how to track the wins.

And what I have to help them understand is sometimes I even tell them, why don't you keep a note on your Phone or keep a.

You know, a physical notebook if you need to, or a voice memo or something.

And every time something happens, track and record that thing.

Track and record that thing.

You know, if I were to take that back to a biblical principle, I take it back to the principle of King David.

You know, long before he's King David, but between him being anointed in the field by the prophet Samuel and before he ever gets to the throne, there was a situation that happened in his life that just about everybody knows about, whether they're a believer or not.

And that's when he had to go against Goliath.

And when he went into the battle with Goliath, what was the things he did?

You know, the entire Israeli army, in that Bible instance, was scared to fight this Philistine giant.

They were shaking in their boots.

Nobody wanted to go out and fight them.

But David's the one who had the courage to go and step out, not because he had courage so much of who he was, but because of who lived inside of him.

But he did what I refer to as the David principle.

What does that mean?

It means he started tracking his wins and recounting them as he's prepping himself for battle.

He started recalling the time that he went against the paw of the lion and the paw of the bear.

Or he talked about how God delivered him from the paw of the lion and how he grabbed him by the beard and smote him, and how he also rescued him from the paw of the bear.

These are wild, savage animals out in the wilderness.

And if God could rescue a boy from that, what was this guy in front of him gonna do?

But here's what I want to get back to.

When we talk about developing a heart of gratitude, it's about understanding the little wins.

But when you have the little wins recorded over time, when you're facing times of discouragement or you're facing times where you just feel down or a little defeated or beaten, it's a great time to whip out that journal, that journal of gratitude.

And you start reading all the things that have happened in the past, all the little wins and all of the big wins.

And if you do that, it'll stir you up in your heart.

It'll stir you up inside.

And now that defeatist mindset that you once had, where you were feeling down or you were feeling discouraged or beat up or defeated, now all of a sudden, you stirred yourself happy, and you feel confident to go out and slay whatever that giant is that's in front front of you.

Man, I'm telling you, this is a powerful, powerful principle, both in personal life and personal development, but also in business and leadership.

Now, let me circle back around to what I brought up first, though, and that's the in between goals.

Remember how I told you that most people I meet have absolutist mentalities when it comes to goals?

They do.

Now, you may have some people say, I'm not an absolutist, and you may not be.

But when it comes to goals or position of achievement, in other words, things you're trying to achieve, most people do because they consider it all or nothing or it's a failure.

You know, let me ask you this.

If you know somebody, and let's say, for example, it's you or just someone you know close to you, if they were trying to lose a significant amount of weight, let's say January 1st came along and they decided they were going to try and lose like 95 pounds, something significant.

Significant something most people wouldn't have to, but significant.

If on December 31, at the end of the year when they go to weigh themselves, if they had only lost 75 pounds, in many cases, that person's going to see that as an absolute failure and an absolute waste of time because all they're going to be focusing on is the 20 pounds that they missed their mark by.

And they're not going to be focusing on the £75 that they lost.

They're not going to be focused on how much better their joints feel.

They're not going to be focused on how much easier it is to tie their shoes or to go for a walk without, you know, being short of breath or short of air.

There's so many things, you know, their joints not being inflamed anymore.

You know, simple things.

Maybe when they ride on the airplane, the chair's not real tight, or when they go to the restaurant, maybe the chair or the booths a little more comfortable for them.

Or maybe it's.

They're not even paying attention to how good those new clothes look on them.

And they're not even focused on how many times they've had to go out and buy a new pair of pants because they dropped so many weight sizes or waist sizes as they were going along because they're only focused on the 20 they didn't lose.

You know, other people, if you take someone who's known them for a long time and they saw them at the beginning of the year, and for whatever reason they hadn't seen them now until the end of the year, they'd be shocked by the way that person looked.

I mean, 75 pounds, goodness, that is a significant amount of weight.

They wouldn't look at them and say, you know, you look good, but I feel like you could have lost 20 more pounds.

No, I mean, they're never going to say that if they did.

What a jerk.

But they're never going to say that.

They're going to think that person looks like a whole other person.

In fact, if they did lose that much weight, there's a chance they do look completely different.

If you've ever known someone who's lost a significant amount of weight and you hadn't seen them in any considerable amount of time, sometimes you may not even recognize them or it feels like you're looking at a whole different person because the change is so drastic.

Here's what I'm getting to by that, though.

Remember, I was talking to you about in between goals?

And I will tell you that as a professional advanced mindset coach, as someone who helps people to change and transform the way they think, I will tell you that when I'm working with people and they're setting goals and I'm reviewing those goals with them constantly.

In fact, week after week, I'm asking them, where are we at in your goals?

What did we do to keep them in front of you this week?

What are you measuring?

How are you measuring if that's a success or not?

What worked this week?

What didn't work?

If it worked well, that's awesome.

What can we do to repeat?

Or is there anything you could have done?

Even more, Because I'm constantly pushing them to be their best, not because it's not enough.

I always start off with getting them to recognize how to count the wins, even the little ones.

They have to have the heart for gratitude, but at the same time, the heart of gratitude.

I mean, say.

But at the same time, how do I help them connect with their best?

Why?

Because I want it to stick.

I want it to stick in them.

Because what we're doing is a transformation of the mind.

We're transforming the mind to think in new ways and do new things.

We're trying to get them to a level that they've never been to before.

So we're doing things in unconventional manners or different ways than they've ever done before.

Now, when I say unconventional manners, it doesn't always have to be unconventional in the broad scheme.

It only has to be unconventional to them.

In other words, it's something that they're not used to.

It's something that's stretching them.

It's something that's causing them to reach higher or go faster or do more and be more.

Remember, one of the things I repeat on this podcast often is that on the executive perspective, we have one direction we're headed.

We're moving forward and upward.

That's right, we're moving forward and upward because we're high performers who are striving to connect with our best performance and our best life possible.

So when we talk about in between goals, here's how I would tell you.

I would help that same person if they were shooting for that goal at the beginning of the year, I would talk to them about the value of in between goals.

What I would tell them is, what do you think you want to target?

And once they know what that number is, and let's say in this case they said, well, I really think I want to hit 95 pounds.

And I'm like, alright, or maybe I phrase it that, hey, if you were to look your best or feel your best, what do you think you would need a way right now to feel that way.

And I get them to first of all come up with the number because I'll be real honest with you, that same person at the beginning of the year might have said 95 pounds, but they didn't need to lose 95 pounds.

Maybe at 65 pounds they were feeling amazing, but at 75 pounds they were going to be dialed in.

But in their mind, if it's just 95 because they're throwing it off the cuff, well, we can't do that.

You have to know exactly what that is.

So as we go through the steps of figuring what that is, then I challenge them to give an in between number.

And let's say, for example, that same person has said it's got to be £95.

And if I start asking them, well, hey, think of a time or think of an image of maybe when you looked your best or felt your best and that particular time, tell me what point in your life that would be.

Now, if they say something like when I was in the seventh grade, then maybe that's not realistic because I work with adults.

But if they said, you know what, When I was 24, when I was 24, I felt my best.

And if I asked them, tell me why, tell me why it is that 24 was so good.

Well, I just felt like I had a lot of energy back then and I just felt so good.

I'm like, alright, well tell me what was going on at that time, like, what Led to your energy?

Well, you know, I was going to the gym five days a week.

And in addition to that, I was really dialed in.

I was watching what I was eating and I was pretty active.

I was in.

Maybe this is a male.

Okay, I was playing in a basketball league that I was playing in, but I also was in a soccer league that I was in too.

And I really enjoyed playing both of those.

And I just had such a good time.

And I'm like, all right, well, great.

Well, at that point where you remember feeling your best, do you remember how much you weighed or do you remember what size of clothes you were wearing, what size of pants?

And then they'll turn around and tell me, yeah, I was weighed about this amount or I was in about this size of pants.

And I'm like, okay, well based on that weight that you were then and based on where you're at now, do you know where you're at now?

Because you got to know where you're at now.

And they're like, yeah, I know where I'm at now.

All right, well, if you were to subtract that, how much weight would that be?

Well, you know what, come to think about that, I think that'd be about 75 pounds.

See, all of a sudden that 95 pound goal they had in their mind wasn't realistic.

What they were searching for was the way they felt the best before, and that was put him back at a 75 pound loss.

And so then I say, okay, well, to get to that point, what do you think is the right amount of weight for you to target, to lose and understand that any amount you lose is beneficial?

And I'm not giving you a way out on this.

So I'm not giving you the easy checkoff card to say, yeah, I'm just going to continue sloppy.

And it was my in between goal.

No, you're going to have to learn to push yourself.

But instead of thinking through an all or nothing mentality, you're going to give yourself a range to shoot for rather than a specific target.

Because if you aim for the range, it gives you a little more grace within your life.

It either gives you grace that if you come a little under, you still feel like you're the success, or it also gives you the grace that if you were able to do more than you thought you could and you go over that amount, you give yourself grace to do that too, because you didn't sell yourself short in the goal, you just performed better than you thought.

So that being said, what do you think your in between goal should be and then as they start thinking about it.

Understand, as a coach, my job as a coach is not to tell people what the answer is.

My job is to be able to help them find the answer that exists within side themselves or to help them connect with their own best answer.

That may sound foreign to you because you may think that the job of a coach is to tell them exactly what to do and where to go and when.

But that's not what the job of a coach really is.

You know when people say, well, what kind of coach is an advanced mindset coach?

Basically, if you've ever heard of a life coach, I'm like a life coach, but on steroids.

In other words, it's above and beyond that.

No ding on life coaches, but it's above and beyond that.

And I tailor my coaching towards the person.

I have high performance coaching that I do, but I have other types of coaching that I do too that are specific.

Sometimes it's geared around a business or around a book launch or a digital course they want to launch.

Sometimes it's around expanding the business or opening up another division or building the executive leadership team or growing someone into management so they can finally break through into the executive ranks that they've desired to for so long.

It can be so many different things, but it's about helping people develop their best mindset and advanced mindset and to be able to connect with their best life and their best performance.

But I will tell you that it's just like success.

And success is not a destination.

Success will always be a journey.

Whoo.

That's fire.

I'm going to say that again.

Success is not a destination.

Success is a journey.

Now, there are milestones along that journey and some people would refer to those as the destination, but the destination is not.

You get there and you stop.

You've hit a milestone and now you're looking for the next one.

Why?

Because on this podcast we focus in one direction.

And what is that?

That's exactly right.

It's forward and upward.

That's how we do it.

So when I'm working with that person and I ask them now, tell me what you think that in between goal is.

Now, realistically, they know the amount of weight they need to lose.

And now they might say, you know what?

I think realistically, it's between 65 and 85 pounds.

That's a solid goal right there.

Why?

Because they gave him a ten pound grace to lose slightly under 75.

But it would still be a massive win if they did 65.

And on the other side, if they went over 75, they really don't want to go over about 85, at least not at this moment until they reassess.

Because what they may want to be focused on is dropping the weight at first, but once they get to that ideal weight that they were picturing, now they may have another goal.

Why?

Because we move forward and upward.

And as we move forward and upward, one of the things you recognize is now maybe now that they've lost the weight that they want, maybe now they want to start focusing on something like body sculpting or maybe putting on some muscle.

Now in this period, if they're exercising and doing the things right, they need to dialed in on their nutrition, they probably have put on some muscle, but now they maybe want to change the look even more.

And there's nothing wrong with that.

At the same time, if they get to that point, they feel they're satisfied.

There's nothing wrong with that either.

And also understand this because this is a win if that person who now set the in between goal of between 65 to 85 pounds, if they actually, even though the target they're hoping is maybe 75, but if they hit the 65, I guarantee you that if someone drops 65 pounds, they're going to feel like a whole new person from the way they are right now.

And if that's you out here listening to this and you think that lines up with you, then I hope today was a breakthrough for you.

And I want you to know I believe in you.

That's right.

I believe you have everything in you that you need to make that thing happen.

I believe in you, Champion.

I believe you have greatness inside of you and I want you to just smash through that thing.

That way everyone on the outside can see it as well.

And when they see it, it's going to open up lanes, talking lanes.

For you to be able to minister to people, for you to be able to encourage people and build them up.

And for you to be able to help them believe in themselves.

The same way that I help others believe in themselves as well.

I believe in you, Champion.

Go out and smash this thing.

And I want to tell you that as you learn how to do in between goals, you'll learn that hitting your goals becomes easier and easier and easier.

And guys understand that this works in just about any area of your life.

Whether if it's in leadership, if it's in business, strategy, personal development, it does not matter.

Maybe you're the business and you're saying, okay, we're going to put some KPI, some key performance indicators to track how we're doing this quarter.

And maybe you put a certain metric in place of how many sales you need to get or how many new clients you need to bring on board.

But just like I walked you through the weight thing, figure out what that is.

You know, if in your mind, you turn around and you say, you know what?

I want to turn around and bring on 300 new clients.

And I'm like, that's fantastic.

That's great.

Let me ask you this.

What are you currently equipped for right now?

Like, max.

Max clients right now.

What's like, the maximum number of clients that you can do right now and do it.

I'm not saying comfortably, but that it's like it's stretching to the max, but that you're able to do without sacrificing any of your quality or compromising any of your quality, what would it be?

And you're like, oh, that's easy.

It's 250.

And I'm like, okay, so then 250 is the max that you can really handle right now and be excellent, but you want to bust through to 300.

Got it.

I can help you scale.

But let me ask you this right now.

What's your average clientele that you've been running per quarter right now?

And maybe you might say, oh, that's a good one.

We only average around about 175.

Hmm.

So what you're telling me is that you'd like to try to even come close, if you could, to doubling that a little less than double by hitting the 300, I can help you scale.

But when you tell me that you have a gap between 175 to 250, that's a 75 increase, 75 number increase in clients.

But that 250 puts you at your sweet spot.

When you grow out of that 250, what does that mean for you?

Does that mean you have to work extra hours?

Does that mean you have to have a bigger facility?

Does that mean you're going to need more staff?

And if we're going to put a plan in place to do all that, easy peasy.

I love scaling companies, man.

That's one of the things that I just know I'm called to do.

I just love scaling companies.

But if you're not ready for all of that and you start thinking, you know what, I'd have to buy a new building.

And I just.

I don't.

I'm not Ready for that yet or anything?

Okay, okay, not a problem.

Or I need more staff I don't have and you know, okay, not a problem.

Well, it doesn't mean we shoot it down because of that, but maybe what we recognize is 300 is the long term goal, 250 is the near term goal.

And what we want to do is not just reach 250, because remember, I have other podcasts that I've talked about the cost of sustaining and obtaining.

So there's the cost to obtain something and then the cost to sustain something.

I refer to it as the get and the keep.

Well, we don't want to just get 250, we want to keep 250.

So what if we create a strategy to grow your Clientele list by 75 new clients per quarter.

And as we do that, we're going to maintain, instead of the average of 175, we're going to now maintain an average of 250.

And as we do that, now that opens the door.

New cash flow, new insurgents, and now we're ready to grow and scale so that we can shoot for the 300.

But as I get you to the 250, 300 is not what we're looking at anymore.

Now we're probably talking like 450.

Why?

Because we're going to teach you how to move forward and upward.

Now, I'm just giving you some high level examples, but my goal in today's podcast is to help shift the way you think.

Because remember, I started off by saying that most people have when it comes to goals and absolutist mentality, meaning it's an all or nothing mentality.

They set the goal.

And oftentimes they're not even educated on why they're setting the goal.

They're not even educated on why that goal does or does not make sense.

And that's not a ding on anybody.

Educated simply means informed.

They're not informed.

They don't have the right information to know if that's the right goal.

They don't even have the right information to know if it's even feasible, especially within the time frame they want.

It's one thing to be ambitious.

It's one thing to be audacious and aggressive with those goals, but it's also another thing to be realistic.

But we're going to stretch you because we know you're a champion and a striver.

And we're focused on growing one way.

What's the way?

We're growing class.

We are growing forward and upward.

But you have to do it methodically.

Now, when you do that, life is always a little better.

But remember life, the life journey of success.

It's not a destination, it's a journey filled with milestones.

Guys, I hope you understand the concept of in between goals and how they can help you in every area of your life.

I'm going to tell you that I so enjoy the opportunity to be able to teach this to others and share it with others.

Because every time I do, I see the unlocks.

Come on at just the unlocks.

I just see unlocks.

I just see people freedom.

And once they see their mind freed, watch out, striver, because now you're on your way.

Well, guys, I want to thank you for stopping by today.

I want to encourage you to go by our website@neal Reyes.com where you can find all of our teaching resources.

If this podcast is meaning something to you, please follow it, please subscribe to it, please share it with someone, and please leave us a review.

But above all, please know that I believe in you and I'm encouraging you to go out and smash it.

Thank you and have a blessed day.