WEBVTT

1

00:00:01.360 --> 00:00:21.670

Jill Hart-The Coach's Alchemist: Are you tired of hunting for clients? If so, you're going to want to hear what our guest has to share with you today? Hi and welcome to the you. World order, showcase podcast where we feature life, health, and transformational coaches as well as spiritual entrepreneurs stepping up to be the change they seek in the world. I'm your host, Jill Hart, the coach's alchemist.

2

00:00:21.790 --> 00:00:33.570

Jill Hart-The Coach's Alchemist: on a mission to help coaches and entrepreneurs amplify their voice, monetize their message and get visible leveraging podcasts and the huge audience on the Gnostic TV network.

3

00:00:33.730 --> 00:00:47.679

Jill Hart-The Coach's Alchemist: Today we are chatting with lily Rudolph and she helps heart-centered coaches, healers and consultants, find their voice, own your magic, and market your way. Welcome to the show. It's really great to have you here, Lily.

4

00:00:48.220 --> 00:00:50.599

Lily Rudolph - Align Marketing: Ben. Still, it's wonderful to be with you today.

5

00:00:50.910 --> 00:01:00.670

Jill Hart-The Coach's Alchemist: We've had our heck of a time getting together, I think maybe even 6 or 8 weeks since we 1st decided we were going to do this interview.

6

00:01:01.760 --> 00:01:04.120

Lily Rudolph - Align Marketing: Yeah, well, it's good to finally connect.

7

00:01:04.349 --> 00:01:06.029

Jill Hart-The Coach's Alchemist: Yeah, alright. So.

8

00:01:06.030 --> 00:01:06.789

Lily Rudolph - Align Marketing: What's that?

9

00:01:07.340 --> 00:01:15.980

Jill Hart-The Coach's Alchemist: I'm going to ask you the big question, what's the most significant thing in your opinion, as individuals, we can do to make an impact on how the world is going.

10

00:01:17.600 --> 00:01:22.580

Lily Rudolph - Align Marketing: I think today it is about coming within.

11

00:01:23.560 --> 00:01:28.789

Lily Rudolph - Align Marketing: So at the moment everything feels a little bit chaotic out there.

12

00:01:29.100 --> 00:01:32.220

Lily Rudolph - Align Marketing: and there's a lot of noise from a lot of different places.

13

00:01:32.420 --> 00:01:50.719

Lily Rudolph - Align Marketing: And the message here is to really get grounded and revisit. What are we about? What are our values? What is our success look like? And what is the impact that we want to make in the world? And then just regroup and come back

14

00:01:51.020 --> 00:01:52.489

Lily Rudolph - Align Marketing: and share that.

15

00:01:53.000 --> 00:01:58.479

Lily Rudolph - Align Marketing: Because when we can do that, we can just get really grounded

16

00:01:58.590 --> 00:02:02.130

Lily Rudolph - Align Marketing: with who we are, and we can share the love

17

00:02:02.668 --> 00:02:07.550

Lily Rudolph - Align Marketing: and we can share the impact that we're here to do in our work.

18

00:02:08.550 --> 00:02:20.960

Jill Hart-The Coach's Alchemist: And it's global, right? It's not like one country or another. Country needs to do some work with their people. It's all of us because we're all connected. And even though we're different nations, or whatever.

19

00:02:21.140 --> 00:02:25.810

Jill Hart-The Coach's Alchemist: I think, we're really getting to a point where that's not.

20

00:02:26.490 --> 00:02:40.349

Jill Hart-The Coach's Alchemist: The people who live in the world don't want that. We just want to be able to live our lives, share our brilliance. The the thing that we're here to share with everyone else, because we're all connected.

21

00:02:40.650 --> 00:02:43.550

Jill Hart-The Coach's Alchemist: The connection doesn't stop at like the Borders.

22

00:02:43.850 --> 00:02:44.670

Jill Hart-The Coach's Alchemist: It's not.

23

00:02:44.670 --> 00:02:57.559

Lily Rudolph - Align Marketing: No, I think you know, as you say, it's a new world, you know. Decades ago we only knew what was happening in our little village, probably more than decades ago, and now we're just being, if we're not careful. Bombarded

24

00:02:58.070 --> 00:03:11.729

Lily Rudolph - Align Marketing: from every angle there is, there's a lot of sort of upheaval going on in the world at the moment, and if we get stuck in that cycle we will lose ourselves, and we will lose our energy, and then we can't make

25

00:03:11.860 --> 00:03:18.579

Lily Rudolph - Align Marketing: the impact for ourselves, for our families, for our communities that we're wanting to achieve. Really.

26

00:03:20.060 --> 00:03:30.549

Jill Hart-The Coach's Alchemist: I totally feel that. Let's talk about when it comes to businesses, because you're really a business coach who helps primarily women

27

00:03:30.900 --> 00:03:48.150

Jill Hart-The Coach's Alchemist: figure out how to build the foundations of the business that they want to start. And coaching is a business. A lot of people just want to be healers, and they don't want to think about the money aspect of it, but the the money is just an energy exchange. So

28

00:03:48.260 --> 00:03:52.689

Jill Hart-The Coach's Alchemist: talk to us a little bit about building foundations, and and your thoughts on that.

29

00:03:53.850 --> 00:04:15.369

Lily Rudolph - Align Marketing: Yeah. So I just gonna say, it's it's my mission to help those women to be able to do more of what they love to do and to make their marketing. Not this crazy chore of gobbledygook, that's scary, but an extension of themselves. So that becomes easier. And

30

00:04:15.510 --> 00:04:42.220

Lily Rudolph - Align Marketing: this is why I like to focus on the foundations of marketing, because if you don't get your foundations right, and by foundations, we're talking about things like understanding who you are so. What is your superpower? Why are you unique, you know, and it's an old story. Everybody says, Oh, you're unique, you're special, but the truth is, we are, we might be offering the same as a whole bunch of other people. But at the end of the day there is something

31

00:04:43.200 --> 00:04:53.686

Lily Rudolph - Align Marketing: special. There's something different. There's something unique to you as an individual. So we've got to look at your your superpower, your skills, your values, your

32

00:04:55.290 --> 00:05:02.140

Lily Rudolph - Align Marketing: just your personality. And those are the kind of things that are gonna help you to build a brand

33

00:05:02.550 --> 00:05:31.379

Lily Rudolph - Align Marketing: that sings of who you are, and to let your people know exactly who you are. So if your audience doesn't understand who you are and what you stand for, then there's nothing for them to necessarily connect with, or what you do. So that's your superpower. When you understand that, you can also start to sell from a different energy. So your selling becomes service, because now you really stand in how much you help, and you're offering

34

00:05:31.630 --> 00:05:41.650

Lily Rudolph - Align Marketing: your transformation that you take your clients through. And it's a different lens and a different energy. So it's no longer about chasing the money. It's about

35

00:05:42.250 --> 00:05:46.170

Lily Rudolph - Align Marketing: maximum impact and then.

36

00:05:46.170 --> 00:05:52.909

Jill Hart-The Coach's Alchemist: Get helping somebody get a result rather than selling a coaching program.

37

00:05:53.040 --> 00:06:03.199

Jill Hart-The Coach's Alchemist: You're not selling, coaching, you're selling a result. And once you understand what that result is that you're offering. It makes

38

00:06:03.770 --> 00:06:05.889

Jill Hart-The Coach's Alchemist: a whole world of difference.

39

00:06:06.160 --> 00:06:15.620

Lily Rudolph - Align Marketing: Absolutely. So we've got understanding who you are. We've got the next step, then, is to really understand who you want to work with your niche.

40

00:06:15.720 --> 00:06:23.040

Jill Hart-The Coach's Alchemist: But we've got to choose a niche that really excites us, that aligns with us a niche that we know we can best help.

41

00:06:23.220 --> 00:06:43.019

Lily Rudolph - Align Marketing: Looking around our skills. And then we've got to take the next step of actually getting to know them. So we've got to understand them inside and out to know that we're now, we definitely have something that they want, and we know what it is they want. So it is selling them the transformation. So where are they today?

42

00:06:43.200 --> 00:06:44.879

Lily Rudolph - Align Marketing: Where do they want to be?

43

00:06:45.060 --> 00:06:49.499

Lily Rudolph - Align Marketing: And then, as you say, you've got to work out. How are you taking them there

44

00:06:50.010 --> 00:06:57.959

Lily Rudolph - Align Marketing: and then you're packaging them up. Your offer is just a package. But really, what they need to know is how you will impact their lives.

45

00:06:58.530 --> 00:07:04.500

Lily Rudolph - Align Marketing: And you've got to be impacting them lives in something that is actually critical to them.

46

00:07:04.900 --> 00:07:08.729

Lily Rudolph - Align Marketing: Right? People are going to buy because you're fixing their biggest problem today.

47

00:07:10.970 --> 00:07:17.440

Lily Rudolph - Align Marketing: and then, as you say, is, what do you do? So what are you selling? You're not selling a coaching package. You're selling a transformation.

48

00:07:18.220 --> 00:07:24.760

Lily Rudolph - Align Marketing: and you need to understand what that actually is. And then you need to talk in your clients language.

49

00:07:27.090 --> 00:07:30.880

Lily Rudolph - Align Marketing: So that they can see that you understand they can

50

00:07:31.080 --> 00:07:38.749

Lily Rudolph - Align Marketing: by using the words that they use. You're getting intimately connected with them, right? Because there's a commonality there.

51

00:07:39.050 --> 00:07:46.050

Lily Rudolph - Align Marketing: and then you can take them in the next step, and very often, if we haven't taken the time to understand who we are, what we do and for whom

52

00:07:46.160 --> 00:08:00.130

Lily Rudolph - Align Marketing: and how we can show up in the best version of ourselves. Then I see a lot of people, you know, we jump straight to building a website, jump straight to Facebook ads, or, you know, throwing content out on on social.

53

00:08:00.130 --> 00:08:01.750

Jill Hart-The Coach's Alchemist: Creating creating courses.

54

00:08:02.950 --> 00:08:06.520

Jill Hart-The Coach's Alchemist: You create the course, but you don't really know who's going to

55

00:08:06.620 --> 00:08:14.129

Jill Hart-The Coach's Alchemist: buy it, and you don't know how you're going to ex, explain it, or who you're even going to explain it to.

56

00:08:14.810 --> 00:08:21.459

Lily Rudolph - Align Marketing: So if you don't have those fundamentals, then everything else is going to fall down. Conversely.

57

00:08:21.990 --> 00:08:27.080

Lily Rudolph - Align Marketing: once you, you know you feel strong in what it is that you're here to do.

58

00:08:27.380 --> 00:08:31.110

Lily Rudolph - Align Marketing: And you know exactly who that person is

59

00:08:31.500 --> 00:08:36.799

Lily Rudolph - Align Marketing: that you're here to do it for and how you do it.

60

00:08:37.140 --> 00:08:42.429

Lily Rudolph - Align Marketing: So it's not esoteric. Sometimes healers have difficulty bringing all of that into words.

61

00:08:44.540 --> 00:09:03.409

Lily Rudolph - Align Marketing: Then it becomes so much easier to market your business, because now you you know what to say. You have thought leadership. You know what your people need to know about you. You know what people need to know about them and about the journey you can take them from. So it's no longer sort of a wishing.

62

00:09:04.220 --> 00:09:08.690

Lily Rudolph - Align Marketing: hoping taking every single opportunity.

63

00:09:09.060 --> 00:09:20.330

Lily Rudolph - Align Marketing: It's really honing in what you spend your time and your energy on. So you don't, you know, do a whole bunch of marketing in an area where actually, your audience is not there?

64

00:09:21.770 --> 00:09:23.419

Lily Rudolph - Align Marketing: And you don't.

65

00:09:23.660 --> 00:09:27.229

Jill Hart-The Coach's Alchemist: What do you feel about the different layers of

66

00:09:27.600 --> 00:09:32.400

Jill Hart-The Coach's Alchemist: of your client? Your, I avatar client like.

67

00:09:32.660 --> 00:09:45.039

Jill Hart-The Coach's Alchemist: yeah, I mean that in terms of not everybody's in the same place. They may be on the same journey, but they're in different places. And how do you help your clients address those different aspects.

68

00:09:45.400 --> 00:09:49.850

Lily Rudolph - Align Marketing: So you that that is a critical piece that I think a lot of people, miss.

69

00:09:50.000 --> 00:09:53.150

Lily Rudolph - Align Marketing: Right? You are not in the business of convincing

70

00:09:53.580 --> 00:10:01.209

Lily Rudolph - Align Marketing: you're in the business of drawing people in. So when you want to call out, you work out where on the journey your clients need to be.

71

00:10:01.360 --> 00:10:23.049

Lily Rudolph - Align Marketing: then you start talking to that. So, for you know, for example, if you've got again, you know, healing coaches or healers, some of your clients are open to it. Some of your clients have never heard of it. Some of your clients have been doing it for years, and then you've got to decide which which one of those

72

00:10:23.460 --> 00:10:35.940

Lily Rudolph - Align Marketing: is the person that you can help the best, those that are starting out or not. And then you talk to the type of things that they're currently experiencing. So we've really got to get specific.

73

00:10:36.260 --> 00:10:43.010

Lily Rudolph - Align Marketing: And then it's also talking to action words like, Are you ready to make a change?

74

00:10:43.180 --> 00:10:47.920

Lily Rudolph - Align Marketing: Now is the time, if now is the time. So you're calling out action takers

75

00:10:48.970 --> 00:11:05.070

Lily Rudolph - Align Marketing: right? And then you can also have a nurturing piece of your messaging to bring people into your world so they might be sitting here, and they don't quite yet understand what you do, and by using your messaging and your content to explain the different pieces

76

00:11:05.250 --> 00:11:12.879

Lily Rudolph - Align Marketing: of what can be. You're bringing them on the journey to get them to that place where they are ready to take the next step with you.

77

00:11:13.520 --> 00:11:20.479

Jill Hart-The Coach's Alchemist: When you talk about the different pieces you're talking about telling stories that people can relate to about

78

00:11:20.940 --> 00:11:26.550

Jill Hart-The Coach's Alchemist: the transformation we're not talking about in my coaching program. We have 30.

79

00:11:26.550 --> 00:11:27.069

Lily Rudolph - Align Marketing: That's right.

80

00:11:27.070 --> 00:11:35.469

Jill Hart-The Coach's Alchemist: Meditation. Because that's another trap I see a lot of people fall into. They want to talk about what they're doing to get you. The transformation. People don't care.

81

00:11:36.190 --> 00:11:40.861

Lily Rudolph - Align Marketing: Definitely. So that's that's the the benefits versus the

82

00:11:42.400 --> 00:11:46.650

Lily Rudolph - Align Marketing: Oh, it's so weird as a benefit.

83

00:11:46.650 --> 00:11:47.610

Jill Hart-The Coach's Alchemist: Features.

84

00:11:47.610 --> 00:11:47.990

Lily Rudolph - Align Marketing: The fee.

85

00:11:47.990 --> 00:11:48.540

Jill Hart-The Coach's Alchemist: Features.

86

00:11:48.540 --> 00:11:49.446

Lily Rudolph - Align Marketing: Thank you.

87

00:11:49.900 --> 00:11:51.420

Jill Hart-The Coach's Alchemist: I know I was struggling for that.

88

00:11:51.420 --> 00:12:04.949

Lily Rudolph - Align Marketing: Well, benefits and features. Right? So people are going to come to you for the benefits. Right? So first, st you need to show them the journey you're going to take them on. First, st you need to show them the aspirations that you can bring them to.

89

00:12:05.290 --> 00:12:30.040

Lily Rudolph - Align Marketing: and then because we all make decisions, 1st with our emotions, 1st with our heart, 1st with our connection, which is why, you know, I tell people to stand in who they actually are. And then at the end, our cognitive brain is going to come in and they're going to go. Okay, well, how does this work? And then they're going to want to know how many sessions you have, what support there is. Is there a bonus

90

00:12:30.770 --> 00:12:34.489

Lily Rudolph - Align Marketing: and you know what what it practically looks like.

91

00:12:34.950 --> 00:12:39.219

Lily Rudolph - Align Marketing: but the practical they don't care about until they've bought into you.

92

00:12:40.280 --> 00:12:45.060

Lily Rudolph - Align Marketing: So if you start, yeah, if you start with the practical, then it's like just

93

00:12:45.360 --> 00:12:47.149

Lily Rudolph - Align Marketing: facts on a piece of paper.

94

00:12:49.030 --> 00:12:52.900

Lily Rudolph - Align Marketing: But if you take them on the journey, and then

95

00:12:52.900 --> 00:12:59.210

Lily Rudolph - Align Marketing: show them the added value kind of with that it just it makes them feel comfortable to make the purchase.

96

00:13:00.820 --> 00:13:01.750

Jill Hart-The Coach's Alchemist: And just.

97

00:13:02.020 --> 00:13:02.740

Lily Rudolph - Align Marketing: Hmm.

98

00:13:02.740 --> 00:13:06.380

Jill Hart-The Coach's Alchemist: I I've experienced it where you

99

00:13:07.070 --> 00:13:14.090

Jill Hart-The Coach's Alchemist: ask them if they're ready to get started, and if they are, you tell them how the process works at that point.

100

00:13:14.400 --> 00:13:15.140

Lily Rudolph - Align Marketing: A.

101

00:13:15.140 --> 00:13:18.780

Jill Hart-The Coach's Alchemist: This is this is, first, st we'll process your payment.

102

00:13:19.180 --> 00:13:23.360

Jill Hart-The Coach's Alchemist: and then we'll do XY, and Z. To get you into

103

00:13:23.610 --> 00:13:28.930

Jill Hart-The Coach's Alchemist: started into the process. And this is how the process will look.

104

00:13:29.050 --> 00:13:33.859

Jill Hart-The Coach's Alchemist: And this is how much it is. How do you want to pay? And then

105

00:13:34.350 --> 00:13:43.490

Jill Hart-The Coach's Alchemist: stop talking. Let them process this information that you've just given them. Most people will start talking after about 2 and a half seconds.

106

00:13:43.610 --> 00:13:50.349

Jill Hart-The Coach's Alchemist: You need to give them 8 to 15 or 16 seconds. It's really painful when you're doing it

107

00:13:50.630 --> 00:13:52.530

Jill Hart-The Coach's Alchemist: as the person talking.

108

00:13:53.140 --> 00:13:53.980

Jill Hart-The Coach's Alchemist: But

109

00:13:54.100 --> 00:14:08.309

Jill Hart-The Coach's Alchemist: as the person on the other end in their head, they're thinking, Okay, I want to do this, I gotta figure out how I'm gonna do it. And they're they're they're running stuff through their mind. And when you start talking at them again. You're

110

00:14:08.660 --> 00:14:13.490

Jill Hart-The Coach's Alchemist: you're interrupting their thought process of how can I make this happen for myself?

111

00:14:13.740 --> 00:14:20.430

Jill Hart-The Coach's Alchemist: And and then they may come back at the end of 16 seconds, which is a really long time.

112

00:14:20.640 --> 00:14:21.400

Lily Rudolph - Align Marketing: Hmm.

113

00:14:21.770 --> 00:14:28.909

Jill Hart-The Coach's Alchemist: For most people then, and they may ask you more questions. And that's okay. They just need more information.

114

00:14:29.110 --> 00:14:31.120

Lily Rudolph - Align Marketing: Yeah, instead of being like.

115

00:14:31.230 --> 00:14:33.430

Jill Hart-The Coach's Alchemist: Oh, no, they're gonna say, no.

116

00:14:33.780 --> 00:14:34.330

Jill Hart-The Coach's Alchemist: Yeah.

117

00:14:34.430 --> 00:14:49.220

Lily Rudolph - Align Marketing: And I think you know that question piece is a very important one. As well assume people have questions, ask them what questions they have rather than fear their questions, because most of the time the questions are a way of

118

00:14:49.320 --> 00:15:01.670

Lily Rudolph - Align Marketing: them, as you say, processing. But really understanding, is it for them on the one hand, and sort of when they're a bit fearful of making the investment, it gives them opportunity to

119

00:15:02.080 --> 00:15:05.100

Lily Rudolph - Align Marketing: to nail out anything that might be holding them back.

120

00:15:06.632 --> 00:15:12.550

Lily Rudolph - Align Marketing: So yeah, sometimes they'll say, yes. Sometimes they'll say no, but it's it's just the dynamic changes.

121

00:15:12.970 --> 00:15:19.789

Lily Rudolph - Align Marketing: And when you make people safe with asking the questions. It might be a tiny little thing, but often

122

00:15:20.010 --> 00:15:22.399

Lily Rudolph - Align Marketing: people don't ask the question.

123

00:15:24.500 --> 00:15:33.799

Jill Hart-The Coach's Alchemist: Think one of the ways that you can tell if you're if you're giving them enough space to ask questions is if they don't give you a yes or no answer.

124

00:15:34.200 --> 00:15:38.849

Jill Hart-The Coach's Alchemist: You need a yes or no, the maybe, or let me think about it.

125

00:15:38.980 --> 00:15:42.980

Jill Hart-The Coach's Alchemist: That just means they don't have enough information, and.

126

00:15:42.980 --> 00:15:43.680

Lily Rudolph - Align Marketing: Yeah.

127

00:15:44.460 --> 00:16:10.899

Jill Hart-The Coach's Alchemist: You need to help them be able to come up with yes or no, and I often tell people you know, yes or no are perfectly fine answers, you know this is either for you or it's not for you. If it is for you. Money's the issue. If you took money off the table. Do you want to do this? And if they say Yes, then you know, all you gotta do is figure out how they can make how you can make it affordable for them, and if they say no, then

128

00:16:11.330 --> 00:16:12.320

Jill Hart-The Coach's Alchemist: you're done.

129

00:16:13.070 --> 00:16:13.700

Lily Rudolph - Align Marketing: Yeah.

130

00:16:13.700 --> 00:16:14.969

Jill Hart-The Coach's Alchemist: Made a decision.

131

00:16:15.390 --> 00:16:27.459

Lily Rudolph - Align Marketing: Yeah, look, it is hard of the decision making. I do think sometimes some people don't make a decision on the call, and it's fair enough to allow them the space, and then what you can do is schedule

132

00:16:27.850 --> 00:16:42.299

Lily Rudolph - Align Marketing: another time. So not going, I'll think about it, and also go into the ether. But you know, go! That's perfect. Got any questions? Why don't we meet either meet or have an email exchange, or whatever works for you and your business in.

133

00:16:42.400 --> 00:16:53.209

Lily Rudolph - Align Marketing: you know. Do you think you need a few days? Do you think you need a week and then come back to them? Then, because some people can make a decision there and then, and some people simply won't, because they're not.

134

00:16:53.390 --> 00:17:01.480

Lily Rudolph - Align Marketing: They're not bred like that, and that's offering them the space to do that while still keeping control of the discussion.

135

00:17:01.810 --> 00:17:08.730

Lily Rudolph - Align Marketing: Really, and then, as you say, on the next call, they will. There should be some kind of a decision.

136

00:17:08.890 --> 00:17:13.449

Lily Rudolph - Align Marketing: If it's yes, fantastic. If it's no, then we can just keep in touch.

137

00:17:13.609 --> 00:17:15.280

Lily Rudolph - Align Marketing: Keep them in your world.

138

00:17:15.905 --> 00:17:24.099

Lily Rudolph - Align Marketing: Get them on your emails or or online. You know, you can have a have a system

139

00:17:24.369 --> 00:17:29.080

Lily Rudolph - Align Marketing: to follow up with people and check where they are, and.

140

00:17:29.080 --> 00:17:29.940

Jill Hart-The Coach's Alchemist: Consolation, prize.

141

00:17:29.940 --> 00:17:31.830

Lily Rudolph - Align Marketing: Yeah, yeah, you know.

142

00:17:31.830 --> 00:17:37.719

Jill Hart-The Coach's Alchemist: Which is an opt in usually, but it's some way that they can get a small result

143

00:17:38.600 --> 00:17:41.100

Jill Hart-The Coach's Alchemist: and then cycle back if they're

144

00:17:41.400 --> 00:17:43.790

Jill Hart-The Coach's Alchemist: if they're more interested at that point.

145

00:17:43.790 --> 00:17:44.850

Lily Rudolph - Align Marketing: Yeah, yeah.

146

00:17:45.410 --> 00:17:46.640

Jill Hart-The Coach's Alchemist: Just an option.

147

00:17:47.400 --> 00:17:57.360

Lily Rudolph - Align Marketing: Yeah. And you can. Even you know these these sort of sales calls is also another opportunity for you to build your your research.

148

00:17:57.950 --> 00:18:01.790

Lily Rudolph - Align Marketing: you know, by understanding, paying attention to?

149

00:18:01.920 --> 00:18:18.570

Lily Rudolph - Align Marketing: What did they respond to, or what didn't they respond to? Why have they made their decision of? Yes. Why have they made the decision of No. And and just keep building. You know your market research is something that we should keep being curious about. Keep paying attention on.

150

00:18:18.850 --> 00:18:21.639

Lily Rudolph - Align Marketing: I mean, it's a huge topic in itself. But

151

00:18:21.760 --> 00:18:27.579

Lily Rudolph - Align Marketing: all these little interactions are a way for you to kind of hone in on your message

152

00:18:27.810 --> 00:18:31.789

Lily Rudolph - Align Marketing: and hone in on what your clients are looking for.

153

00:18:32.030 --> 00:18:36.909

Lily Rudolph - Align Marketing: and then bring that back. And you know business is a continual cycle.

154

00:18:37.210 --> 00:18:52.969

Lily Rudolph - Align Marketing: and we we naturally evolve, and the the tighter we can get with really understanding. What are we doing? Well, and what do we love, and what do our clients need? And what's giving them the best outcome.

155

00:18:53.360 --> 00:19:03.290

Lily Rudolph - Align Marketing: Then we can keep that flow. So there's no, there's no failures. There's no, you know. You get off a call, and somebody didn't purchase. Then

156

00:19:03.480 --> 00:19:12.380

Lily Rudolph - Align Marketing: there's a reason for that. Have a think about it. Don't let it stop you from going to the next one. Understand what

157

00:19:13.020 --> 00:19:22.579

Lily Rudolph - Align Marketing: what kind of what happened, and that's not to say that every single thing is like this big giant answer. But if we can stay open and stay curious, then we can start to Hone

158

00:19:22.800 --> 00:19:28.970

Lily Rudolph - Align Marketing: whether we are attracting the right people or not, and then we can look at all those different pieces.

159

00:19:29.611 --> 00:19:31.270

Lily Rudolph - Align Marketing: Of the discussion as well.

160

00:19:33.260 --> 00:19:36.349

Jill Hart-The Coach's Alchemist: Very valid points, very valid points.

161

00:19:36.910 --> 00:19:45.390

Jill Hart-The Coach's Alchemist: When it comes to your coaching program. Do you? How do you operate? That? Is it in groups. Is it one on one? How? How does.

162

00:19:45.390 --> 00:19:45.830

Lily Rudolph - Align Marketing: So.

163

00:19:45.830 --> 00:19:47.339

Jill Hart-The Coach's Alchemist: Somebody to work with you.

164

00:19:48.050 --> 00:19:52.479

Lily Rudolph - Align Marketing: I work with my clients, one on one, because my work is is deep.

165

00:19:52.650 --> 00:20:02.769

Lily Rudolph - Align Marketing: I am very intuitive, so I kind of think of myself as a marketing and mindset mentor. So we go through. I help my clients to really

166

00:20:04.600 --> 00:20:14.969

Lily Rudolph - Align Marketing: unleash, I suppose, what there is inside those things that we just don't seem to have the words to articulate ourselves, or what you may not have realized

167

00:20:15.280 --> 00:20:30.508

Lily Rudolph - Align Marketing: is actually within you, and I help you break the barriers down that you may be stopping yourself from seeing how genius you are or going over that that niche that you thought you couldn't. So it's

168

00:20:31.220 --> 00:20:57.910

Lily Rudolph - Align Marketing: It's it's it's deep work, and it's very liberating. And I love to. Yeah, do that in one to one I've got a what I call my line marketing formula, which is something that depending on the package my clients choose. We go through to make sure that they've got everything that they need from the foundations which are some of the things we've spoken about today all the way to the strategy of getting it out in the world. And it's not one size fits all

169

00:20:58.350 --> 00:20:59.899

Lily Rudolph - Align Marketing: it's really bespoke.

170

00:21:01.820 --> 00:21:07.999

Jill Hart-The Coach's Alchemist: That that's awesome, and you you work to help women not burn out.

171

00:21:08.670 --> 00:21:10.420

Jill Hart-The Coach's Alchemist: Yes, exactly.

172

00:21:10.420 --> 00:21:10.740

Lily Rudolph - Align Marketing: So.

173

00:21:10.740 --> 00:21:12.230

Jill Hart-The Coach's Alchemist: Because that happens.

174

00:21:12.420 --> 00:21:17.030

Lily Rudolph - Align Marketing: I think for me. Burnout happens when you

175

00:21:17.200 --> 00:21:21.229

Lily Rudolph - Align Marketing: are trying to do all the things all the time for all the people.

176

00:21:22.020 --> 00:21:26.540

Lily Rudolph - Align Marketing: and then you get on a hamster wheel, and you're living under this pressure of

177

00:21:26.820 --> 00:21:33.930

Lily Rudolph - Align Marketing: must do's and shoulds and have to's, and we can't sustain that.

178

00:21:34.290 --> 00:21:38.430

Lily Rudolph - Align Marketing: So when we take a step back and we start with ourselves.

179

00:21:39.180 --> 00:21:44.269

Lily Rudolph - Align Marketing: Then we can start to build the foundations that actually are exciting us.

180

00:21:44.400 --> 00:21:48.450

Lily Rudolph - Align Marketing: So when you're going online to do content. It's no longer a chore.

181

00:21:48.580 --> 00:21:58.199

Lily Rudolph - Align Marketing: but it's a soul calling. This is my message is what I want to tell you today. This is what I'm inspired to tell you. You know you can market your business in a way that feels

182

00:21:58.698 --> 00:22:26.230

Lily Rudolph - Align Marketing: good according to your values. Now, some people are very happy to jump into the Dms. And other people are like, completely ick factor. If you're trying to do a strategy that goes against your values, and you'll know there's no neon sign, but there's a knot in your stomach every time you try and do it right. You're not ever going to be successful, because you're fighting against your own subconscious mind. You're fighting against your own values.

183

00:22:26.680 --> 00:22:33.339

Lily Rudolph - Align Marketing: So when you take the time to to really think about, where is your joy? Where is your

184

00:22:34.040 --> 00:22:42.709

Lily Rudolph - Align Marketing: mission? What is your why, where can you make the biggest impact? And how can you make it? The most fun and the easiest for you?

185

00:22:43.010 --> 00:23:02.710

Lily Rudolph - Align Marketing: Well, suddenly, there is no burnout, because you're enjoying 90% of what you're doing. I mean, I'm not going to pretend everybody there. I don't think there's 1 single thing on the planet that anybody does that loves every single component of what they're doing right. There's always stuff that we don't really want to do, and sometimes we build our business and we pass that off

186

00:23:03.267 --> 00:23:10.209

Lily Rudolph - Align Marketing: and sometimes we don't. But you know a lot of my clients. They're solopreneurs. They work on their own. A lot of coaches don't have a team.

187

00:23:10.350 --> 00:23:19.099

Lily Rudolph - Align Marketing: and so, by allowing yourself the space, and by honoring who you are and not trying to show up as somebody else.

188

00:23:19.800 --> 00:23:26.539

Lily Rudolph - Align Marketing: Then there's this whole level of pressure. There's this whole level of extra work

189

00:23:26.700 --> 00:23:33.600

Lily Rudolph - Align Marketing: that just dissolves because you're not trying to be anything other than who you are.

190

00:23:33.730 --> 00:23:37.159

Lily Rudolph - Align Marketing: And you're not trying to service clients that you don't like.

191

00:23:37.950 --> 00:23:41.889

Lily Rudolph - Align Marketing: and you're not trying to follow the latest craze.

192

00:23:43.220 --> 00:23:58.440

Lily Rudolph - Align Marketing: You're just simply being and amplifying who you are and what your message and your mission in the world is, and connecting with other amazing people who share your value and share your skill, and I think

193

00:23:59.040 --> 00:24:06.370

Lily Rudolph - Align Marketing: a lot of the time as well is. If you're working with the wrong clients, then they're hard work.

194

00:24:07.170 --> 00:24:15.769

Lily Rudolph - Align Marketing: right. And they're they're they're draining. And you start to lose your confidence in yourself

195

00:24:16.240 --> 00:24:23.479

Lily Rudolph - Align Marketing: because you're working with the wrong people, because whatever it is in the dynamic that you've built. They don't see your genius.

196

00:24:23.950 --> 00:24:28.280

Lily Rudolph - Align Marketing: and all of that sits and and depletes us.

197

00:24:28.670 --> 00:24:36.689

Lily Rudolph - Align Marketing: and then we end up in burnout, and and I'm here to offer another way. I'm here to say we can do it your way.

198

00:24:37.200 --> 00:24:44.000

Lily Rudolph - Align Marketing: Let's figure out what the way that is, and then let's have a strategy to just build your business.

199

00:24:44.190 --> 00:25:05.760

Lily Rudolph - Align Marketing: enjoy in a way that you can be more of yourself. And that way you're going to serve yourself. You're going to serve your family. You're going to serve your audience, and the ripple effect is exponential because everybody you've now touched and your clients. You've touched them, and by touching them. You've touched their families and their audience and their community. And that's just what's very exciting for me.

200

00:25:06.380 --> 00:25:07.320

Jill Hart-The Coach's Alchemist: I love that.

201

00:25:07.710 --> 00:25:12.960

Jill Hart-The Coach's Alchemist: So you offer a dream, client meditation and workbook. You want to talk a little bit about that.

202

00:25:13.400 --> 00:25:20.249

Lily Rudolph - Align Marketing: Sure. So I I find that one of the biggest issues that my clients have is choosing a niche

203

00:25:20.520 --> 00:25:24.839

Lily Rudolph - Align Marketing: under understanding the elements of a niche that

204

00:25:25.320 --> 00:25:32.389

Lily Rudolph - Align Marketing: that they want to be working with. So, as you said, there's so many different things, and you go out there, and people say, you know.

205

00:25:33.000 --> 00:25:39.920

Lily Rudolph - Align Marketing: Go for the money, go for the you know. What smoothies do they drink, and what time do they wake up in the morning? And

206

00:25:40.070 --> 00:26:00.520

Lily Rudolph - Align Marketing: those kind of things are insignificant, and often there are so many what I call niche Gremlins, where we come to choosing a niche. But we don't really allow ourselves to choose those people that are going to set us on fire. So I created the dream client meditation to help you get beyond your conscious mind

207

00:26:00.850 --> 00:26:01.820

Lily Rudolph - Align Marketing: to just

208

00:26:02.110 --> 00:26:20.659

Lily Rudolph - Align Marketing: relax and and dream and see what comes up, and a lot of people, if nothing else, have told me. It's very soothing. So it's lovely just to take the time for the meditation, and then that will start to bring out the things you may not have realized, or you may not have said aloud.

209

00:26:21.210 --> 00:26:46.700

Lily Rudolph - Align Marketing: but that's not enough. So I've given a workbook as well, and the workbook brings it into practice. The workbook helps you to actually write it down. Get it out on paper, see it in real life, so that you can start to get a very clear picture of who your people are. And it also actually helps you to create an I Am statement, or a 30 second commercial, or whatever people want to do, which is also a difficult piece

210

00:26:46.700 --> 00:26:54.140

Lily Rudolph - Align Marketing: to say who you are, what you do and for whom? But we want to say it in a way that's succinct, and we want to say it in a way that really

211

00:26:54.140 --> 00:27:00.469

Lily Rudolph - Align Marketing: calls out our dream clients and how we help. And this is what this workbook will will help you do.

212

00:27:01.610 --> 00:27:05.679

Jill Hart-The Coach's Alchemist: That's that's fantastic. So many people can benefit from that.

213

00:27:05.680 --> 00:27:06.600

Lily Rudolph - Align Marketing: Yeah, yeah.

214

00:27:07.590 --> 00:27:09.690

Jill Hart-The Coach's Alchemist: And how do people get in touch with you?

215

00:27:10.600 --> 00:27:23.199

Lily Rudolph - Align Marketing: So I am playing a lot more in Linkedin. So if you're on Linkedin, please do connect with me. And you will get on the email list by downloading the the workbook

216

00:27:23.470 --> 00:27:31.899

Lily Rudolph - Align Marketing: and my dms, always open. So I'm on Facebook as well. If you feel like you'd like to ask me a question or connect there. Then, yeah, please do.

217

00:27:32.450 --> 00:27:38.339

Jill Hart-The Coach's Alchemist: Awesome, and your website is align marketing.com.au correct.

218

00:27:38.730 --> 00:27:43.739

Lily Rudolph - Align Marketing: Yes, you can find out a bit more there about myself, my mission, and how we can work together.

219

00:27:44.020 --> 00:27:49.749

Jill Hart-The Coach's Alchemist: Awesome. We'll put those links in the show notes. Thanks for thanks for joining us today, Lily.

220

00:27:50.020 --> 00:27:59.289

Lily Rudolph - Align Marketing: Thank you, Jill. It was lovely to connect and to chat, and I am just wishing all your listeners a beautiful, peaceful time, and you don't take the time to

221

00:27:59.750 --> 00:28:06.459

Lily Rudolph - Align Marketing: to to get connected with yourself and believe that you really can do it your way. Just follow your intuition.

222

00:28:07.620 --> 00:28:28.670

Jill Hart-The Coach's Alchemist: So to learn more about Lily, and to get access to her dream, client, meditation and workbook. Please visit www.alignmarketing.com.au, and we will be sure to put those links in the show notes and thank you for tuning in with us today. If you have a podcast or are interested in starting one to get your message in front of our huge and active audience.

223

00:28:28.670 --> 00:28:49.209

Jill Hart-The Coach's Alchemist: be sure to reach out to us at jill@gnostictv.com. We love to help spiritual entrepreneurs and coaches amplify their voice, monetize their mission, and offer a variety of ways to do this on the Gnostic TV network platform join us for our next episode as we share what others are doing to raise the global frequency. And remember, change begins with you.

224

00:28:49.360 --> 00:28:53.119

Jill Hart-The Coach's Alchemist: You have all the power to change the world, start today and get.