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One of the big talking points in podcasting at the minute is Apple's new support

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for video podcasting using HLS.

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And because of that, one of the big questions is, should you be using it?

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And the honest answer is, it depends on your podcast.

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And I know it depends, kind of a bit of a cop out, but it's true.

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It really does depend on your podcast.

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Because adding video can be a good move, but only if it actually fits what you're

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doing. For some shows, it makes complete sense.

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For example, if your podcast is interview-based or if you're already recording

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video for platforms like YouTube, then making that available on Apple Podcasts

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as well is a fairly easy win.

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You're not creating something new, you're just using what you already have but

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in another place your audience might be.

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But if your podcast is audio first or you don't currently record video,

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then this is where it's worth pausing for a second.

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Because adding video isn't just a switch you flip, it changes how you record,

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how you edit, your setup and your workflow. And if you're doing it just because

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it's a new feature, there's a good chance it just becomes more work but without

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much return. So here's a simple way to think about it.

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Are you already creating video or planning to? And would your audience actually

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benefit from watching instead of just listening?

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If the answer is yes, then it's definitely worth exploring. If not,

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you're probably better off continuing to focus on making your audio as strong as it can be.

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Because new features come and go, but a clear, engaging podcast,

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well, that's what keeps people listening.

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Until the next time, happy podcasting.