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Hello everyone.

Happy Monday and what is dubbed as the sickest Monday in America.

For those who watched and partaked in the super bowl yesterday, we hope you're tuning in.

We hope your team won or maybe at least you won a bet like I did.

Hopefully everyone did.

Kathryn, you always win.

We know that this is gonna be a special show.

It's our third installment of the marketing edition of the Buzz.

So I'm Mary Kate Love.

I'm joined here by Katherine and Amanda, who I'll let introduce themselves real quick.

Hi everybody.

I'm Amanda Luton, VP of production at Supply Chain Now.

And I'm Katherine Hintz.

I'm director of sales and partnership.

Awesome.

So we are excited for a really fun show.

We're going to focus on the super bowl today.

We're going to take the marketing perspective.

So don't worry, we won't be rubbing in any or sore losers.

So our winners or talking about, you know, the Travis and Taylor situation or anything like that, we'll be talking about marketing.

But before we do that, Amanda, can you take us through our announcements today?

I sure will.

First of all, y'all may notice that we have one normal host missing here today.

Scott is in Las Vegas at Manifest this week with 6,000 of his closest supply chain friends.

Lots of recordings.

I think they have like over 10 recordings scheduled for their time at Manifest.

So if you see him out there in Vegas, say hello.

Might want to keep an eye out for him.

But that's where he is today.

He'll of course be back with us next Monday.

But we published an early edition of with that said, our normal, what we call Almost every week LinkedIn newsletter kind of focused on the big game of course over the weekend and then with some insights from the friend of the show, Dan Indy, who's now with US bank, but he actually used to run operations for a certain NFL franchise.

So he shared some behind the scenes information about the operations and what it takes to put on NFL games, which some of it not surprising, especially like the amount of food that it takes to feed an ineffable team.

I thought some of it was really interesting, right?

Some really interesting information.

So check that out and we'll of course share the link here in the comments if you'd like to take a look and subscribe.

And then we have an upcoming webinar on my slides webinar on February 21st.

That's going to be one of the first webinars in our new webinar series called the Bridge Connecting Leaders and Inspiring Change.

So we have a really special guest.

Noha Samara from Gartner will be joining Scott and Jake Barr as hosts.

Just talking about gaining insights into becoming a more successful supply chain leader and developing the skills that it takes to be a decision maker, a decision shaper within your organization.

Make sure that you tune in and we'll drop that link here in the comments as well.

Awesome.

We do not want to miss that.

Thank you, Amanda, for taking us through that.

We're gonna be talking about what I think all three of us deem as the ultimate partnership.

Right.

And that's marketing in the Super Bowl.

It's just if you're in marketing or if you're even just someone who's interested in marketing, I think we can all say the super bowl is the day where companies really show up.

Right?

Companies and brands really show up and show out and spend a lot of money.

So some quick facts.

It is the biggest marketing event of the year.

There's over a hundred million viewers typically.

I think last night was more than that.

Yeah.

It generates billions in advertising revenue.

As we all know, some of the most iconic commercials that are still in some of our heads right from the 90s, 2000s even make it a must watch event for people that some people aren't even interested in the game.

They might want to see the halftime show and ad.

So it's really a huge day for sports fans and a huge day for, I would say pop culture and marketing enthusiasts.

Rather, tell us what this all costs.

Yeah.

I was about to say to ask the question that I probably get asked the most in sales.

That was perfectly set up for you.

So in 2024, a 30 second ad cost between 7 and 8 million dollars and we're estimating that that's pretty much the same price this year.

With the rise of social media, it means that companies are spending more on social second screen engagement and multi platform campaigns.

So that means that you're going to be seeing stuff on your ad feeds, on your social feeds outside of just during the super bowl itself, you're going to be seeing things on your social platforms as well.

But something that I found super interesting is that alongside the second screen engagement, we also have the advent of streaming platforms that have just skyrocketed over the last five to 10 years.

Probably with that comes some ad diversity with pricing.

So if you were going to watch it on cable, it would be that 7 to $8 million fee for ad placement.

If you're streaming on a service, maybe like I did via Tubi, because you don't have cable, those ad prices are significantly lower and they're looking at between 1 to 2 million dollars for a 30 second placement.

I would just say it's interesting how we were talking pre show, right?

We watched all three different ways.

I watched on YouTube, TV, Fox.

Katherine, you just said you stream.

I was on Tubi.

Tubi.

I did D Stream, which is like a, I don't know, combination of actual TV and streaming because it's not exactly.

Well, I guess it is live tv, but it's still a streaming platform.

Yeah, interesting.

Did y'all try to pause it at any point?

Because I did and I was like, oh wait, this is actually live.

I'm not on.

Yeah, wait a minute, I forgot.

Oh, that's funny.

No, some of the most iconic ads though, have, you know, been developed since, I guess starting in like 1979, was one of the first, like really iconic super bowl ads.

When you start thinking about it, which was before I was born, I'm actually not so familiar with this ad.

I know who the brand is and who the person is.

But Mean Joe Green and Coca Cola teamed up in 1979 for the hey kid, Catch commercial which featured Steelers legend Mean Joe Green.

And it became one of the most beloved ads of all time.

And it set the standard for that emotional storytelling, that type of feeling in those ads that we kind of expect from super bowl ads now.

But what came of it too, which I think is probably fascinating and why we're seeing how I heard 40 something years later super bowl ads kind of at this caliber is the ad boosted Coke sales and turned it into an instant classic, later inspiring parodies and even a mini movie remake.

So Coca Cola obviously recognized the immense potential and value in super bowl ads.

And of course, the hundreds of thousands and millions of people that are watching that are getting exposure to that advertisement.

You know, when we were thinking about iconic ads, I immediately went to the 90s and I went to Budweiser.

I think even if you weren't born in the 90s, you still probably hear people say these phrases, right?

With the Clydesdale horses, the frogs and the famous was up, right?

My sons that are both, they're three and one, they do was up.

So that tells you the staying power of it.

But they've had Budweiser as a brand, has had some of the most memorable super bowl ads that all this talk about with the frogs with Budweiser.

Right.

I can still remember that in my head.

I was in high school when that ad came out.

And so, as you can imagine, like, every single high school boy came back.

To school saying that over and over.

I'm sure teachers loved it.

Yeah, I'm sure it's really annoying because I think then it was in 1999, actually, when the was up came flaming.

So I was in grade school, so same thing that was like.

People were just, like, screaming it.

I mean, it was just.

It was huge.

And this was again, before social media, but it still really caught on and became one of the, I guess, iconic brands of the super bowl through those commercials.

Absolutely.

The one that I picked was probably from the first super bowl that I sat and watched the entire way through, because it was in 2020.

And so there wasn't.

I wasn't at any, like, party where I was getting up and, like, mingling.

I was like, well, I guess I'm gonna watch this whole thing.

And the Cheetos can't touch this commercial where they had MC Hammer, and he was popping up with people that were eating Cheetos in different places saying, you can't touch this.

And I think it' funny.

And I think that, like, besides being engaging and kind of silly, there is this undercurrent of nostalgia that we see through all these super bowl commercials.

And it seems kind of like it's been there since the advent of these televised advertisements.

It's like, we want to make people laugh.

We want to make them feel engaged, but we also want to kind of hit them in their heart and be like, oh, like, I remember MC Hammer.

Like, oh, this is something I've experienced, too.

So I think that that one is one of my favorites.

And I always love whenever you can see musical artists in, like, TV and movie commercials and ads and stuff.

Which kind of brings us to our next topic of Super Bowl.

So something that's also been pretty evolutionary for the super bowl is the vibe of the halftime show.

What started off as, like, traditional football halftime shows with marching bands and, like, maybe a small performance.

All changed in 1993 when Michael Jackson performed at the halftime show.

And that had more people actually watching the halftime show than the game itself, which I'm sure sent off alarm bells and every person's head being like, we've got to monetize this.

We've got to figure out how to make this even bigger than it is.

And since then, they have.

They've brought in huge corporate sponsors for these halftime shows, Whether it's packaged goods like Pepsi sponsoring it or music companies like Apple Music.

I believe Apple music sponsored the halftime show this year.

But then it's turned into like a huge branded enterprise where you'll have people like Beyonce, Prince, Rihanna, YouTube, tons of different people.

So I think that it's super fun to kind of realize that, like, what started out as kind of this homegrown thing, you have the best two football teams playing and their bands are going to march and play their songs.

Yeah, I can't even believe that it was just 1993 when that changed, you know?

Yeah, it's crazy.

I was looking too this morning at, you know, after the super bowl, they always do the top 10 halftime shows of all time or whatever.

And still, you know, after even some of the most recent years and some of these awesome halftime shows, that Michael Jackson halftime show in 1993 is always number one.

I watched it on YouTube this morning and it still, like, was pretty amazing because I don't know if y'all remember, but he popped up, like at the top of the scoreboard and then he popped up, like across the.

Oh, that's so cool.

And then he popped up, like, on the main stage.

It was pretty amazing.

One of the things that I noticed too is that the fashion placements are pretty prominent too.

Like, I've seen so many TikToks this morning breaking down.

Kendrick Lamar, who is the halftime performer this year, breaking down his fashion.

And like, One of the TikTok creators was like, I don't know if you guys were like, me and we're watching the game or if you were trying to ID every piece that could transfer even one of the things as we were watching, I was watching with my kids, but particularly my 15 year old daughter.

I was like, brantley, I love his jeans.

I want to find out where his jeans are from.

And when I was on TikTok this morning, everybody was like, those bootcut jeans were amazing.

Who knows where the jeans were from?

Come to find out they were Celine.

But like everybody cracking, you know, the fashion on the.

What are they wearing?

Yeah, like, what a perfect opportunity for these brands, you know, looking for additional exposure to just like they do at award shows, like dress their performance during.

Yeah, you know what?

When you were talking about this, it made me think of Rihanna because remember last year she used Fenty Beauty.

Like it was a close up.

I don't remember like, did some.

I remember.

Yeah, it was so.

And everyone was like, oh, my God, what a kid.

Like, you just put Fenty Beauty on this stage in front of 100 million people more, right?

Totally the perfect time to market beauty fashion.

I mean, I would buy that translucent powder.

She did not look shiny.

Her butt off, like 12 months pregnant and she looked amazing.

That was crazy.

That was absolutely crazy.

But yeah, between all this, right, Commercials, halftime, we really, I think talking about this with you guys and other people, we've really come to say that super bowl has really changed marketing, right?

And it's really.

A lot of this happened in, right, the 80s and the 90s, so relatively recently.

And they even have a cool stat that says 60% of viewers say they just watched the super bowl for the ads, which is just wild.

And Catherine, to your point, when people were tuning in, right, just to watch for the halftime show, it's like, this is beyond the game, right?

There's just so much money to be spent and made.

I think when it comes to marketing in the Super Bowl.

Well, so much additional entertainment above and beyond just the football game.

There's a lot of social media integration too, which I think is key.

You know, there's 50 million plus social media interactions during the football game alone.

But you think of some of the ads and it's, you know, there was a, I think a Carl's Jr.

Commercial.

I didn't personally see it, but I read about it this morning that you could get a free burger, but you had to download the app during the game.

And I don't remember seeing any QR codes this year, but I've seen them in the past where you have to, you know, scan a QR code to go to the website or to follow them on social or things like that.

But there's a lot of those experiential marketing and live activation type of, you know, things going on during the commercials.

Influencers and celebrities obviously play huge role.

I think Mary Kate's going to talk about a little bit about some of the individuals that were present in the ads a lot.

But I mean, you think of like, y'all are talking about bands and dance teams and stuff, performing, and then all of a sudden we have, you know, Matthew McConaughey and Ben Affleck and all of.

And, you know, all these celebrities, you know, multimillion dollar actors that are doing ads for the super bowl.

Just like the progression is incredible.

Yeah, absolutely.

And I think ads are starting to kind of tease earlier now.

And to your point, Amanda, I got an ad on Instagram, I want to say it was during the show or during the super bowl, if not right before.

That was from Starbucks.

Mentioning what you said, Mary Kate, about how this is like the sickest Monday of the year and it's like trying not to.

Sick Monday.

Yeah.

And you could go into the app and get a free coffee this morning if you like, you know, did something because you saw the super bowl ad.

And I didn't even think about like almost like preventative marketing.

Right.

You're using the event that's coming up and they're like, hey, we know that you may not be feeling great tomorrow.

No, I think it's more.

And even with some of these like brands teasing stuff early, that could be as simple as, you know, having a spread of commercials where you have one celebrity and one ad set another celebrity in the second.

And the super bowl, you finally see them both together.

Right.

So there's a lot of creative ways that people are approaching advertising with this.

And I think it all comes down to the fact that people want to create these viral moments.

Our culture and especially our marketers and businesses are chasing that virility right now.

And they want to become one of those ads that we're still talking about.

They want to be the new was up or they want to be the new hump day camel at the zoo.

I think that that's kind of the driving force here is that they want to make an impact, they want to convert buyers and they want to have longevity in their investment.

So it's almost more even like an entire marketing campaign if they're teasing stuff early.

Like I've seen some shorter version of the ads before, kind of long form, you know, minute long ad during the super bowl and then of course there's multiple ones afterwards.

But it's, it's an entire campaign, not just a kind of a one off situation.

Yeah, yeah, it's like a build up to it and then they play off after it.

And I really do think it's.

They do always highlight like the person of the year.

I remember whatever year, Real Housewives of New Jersey was big.

Remember Teresa Giudice was had her own commercial.

And then this year one of the first people I see is Martha Stewart and it's like it was her year this year.

You know, that makes sense for them to highlight the person of the year because it's a moment that will probably go viral to Katherine's point.

But yeah, just kind of some of the general observations we had talking about these ads is we saw A lot of ads for tech products this year.

So Gemini AI T Mobile announced that partnership with starlink.

We saw pharmaceutical and health.

So Spizer, Novartis, his and hers.

It's called, I think, always fast food.

I don't think that's different.

Right.

Saw a ton of fast food.

And then we saw gambling as well, which I think has been a trend.

Right.

The last few years.

We didn't see a ton of TV or movie highlights.

I think there was one.

Katherine, you had mentioned the Saints, but.

Yeah, every partial break I got served the Saints.

So you really want me.

There's a lot of money on you.

Yeah.

But we definitely still saw a ton of celebrities and characters that really played at this nostalgic feeling.

And I think it was really comedy focused.

You know, I think some of the commercials were tugging at our heartstrings, but there was a lot that was just going for that straight comedy.

I think the state that we're in where what people are reacting to and what people want to see, probably more comedy than anything right now.

Right.

Just with how crazy things are.

But I was writing down some of the people I remembered seeing last night, and I've got a list here.

I'm just going to read it because it's a lot of people that I think it was especially playing to Gen X and millennials mostly.

But there's people outside of that.

So we have Matt Damon, Matthew McConaughey, Jay and Silent Pob, Marcus Drill, Belichick, Ben and Casey Affleck, Harrison Ford, the Energizer Bunny, the kool aid man, Mr.

Clean, Pillsbury Doughboy, Meg Ryan, David Beckham, Adam Brody and Seal.

And Seal obviously was a Seal.

So that one was memorable to say the least.

But you can see all these characters and these celebrities that I would say are a list.

Right.

And they.

Some of them bring back, like, different memories.

Especially like Meg Ryan.

Right.

Thinking about her movies and things like that.

The Kool Aid Man.

I mean, that's class.

So it was really cool to see a lot of brands take that approach where we're still using celebrities, but we're kind of playing to the audience that we want to, you know.

So what do you guys think?

Is it time for our best and worst?

I think so.

I'm ready.

I do want to add this comment in.

We do have somebody special watching from Vegas.

It's our boss.

So he loved the Dunkin commercials.

And those are the ones which, honestly, the Dunkin commercials are like half this list that I just read out.

I know that's true.

And I did like those.

They were with Ben Affleck and Casey Affleck, and Bill Belichick was in those.

And then Jeremy Strong, I don't know if y'all.

He's from Succession, came out of, like, the bin of, like, coffee and coffee kinds, those ads.

But those were good ones.

Some of my favorites.

I saw this one towards the end of the Super Bowl.

So I don't know if they'd shown it earlier or if it was just position at the end, but it was a Nike commercial for flag football, women's flag football.

It was, you know, strong women, kind of breaking these generational norms and stereotypes.

And I liked that one a lot.

I thought it was kind of moving, and I kind of didn't know exactly where it was going, but I liked that one a lot.

And the other two that I liked were actually pharmaceutical companies, which, at the beginning of both of the ads, of course, you don't know that they're pharmaceutical companies.

But the first one was the one.

It was called you'd Attention, Please, and it was from Novartis, and it's a breast cancer awareness commercial.

But it starts out just highlighting a bunch of boobs just from.

Just like we typically see in all kinds of media these days, you know, is a focus on women and their bodies.

But what they said kind of at the end is women's breasts are the focus of a lot of attention, you know, and always out there and.

But not exactly when it matters.

So they're kind of focusing on, you know, it's all about women being the focus of attention except when it matters.

And they're talking about breast cancer prevention and all this stuff.

And I thought that that was really effective.

I thought it was a very, very creative way of demonstrating, you know, kind of the focus maybe not being on exactly what's most important.

And then the other one that I really liked was this was towards the beginning of the super bowl, and it was called Knockout.

And it was the little boy with LL Cool J Mama said Knock youk Out.

That was the music.

And he was a cancer patient, and he was, like, coming home to, like, his big celebrations, and he was just coming home from his cancer treatments to his mom.

And that was, like.

Talk about, like, tugging at your heartstrings.

Like, is like this cute little kid with boxing gloves on, and you're really tough, and then you realize, you know, that it's coming home to his mom after cancer.

But what it was also about was that evidently Pfizer has this campaign that they're fighting for big cancer breakthroughs by 2030, which I thought was a cool way of promoting it.

But also, evidently it's kind of a controversial ad because a lot of people don't think that pharmaceutical companies should be advertising, particularly, you know, kind of on this biggest platform in the certainly in the United States and not the world.

But, I mean, Pfizer wasn't necessarily promoting a specific drug, which I think can be very controversial and maybe unethical.

And this was more of a bigger campaign about knocking out cancer.

So maybe a little bit less controversial.

But I liked it.

I thought it was a good idea, a good mission, a good commercial.

Yeah.

And I think we'll get a little more into that in our next section.

But my top two commercials.

One was the poppy soda commercial.

I just thought it was so fun.

It was bright colored.

It felt like summer.

You know, there are people, you know, in different situations trying to figure out what they wanted to drink and whether it was that they didn't want to have sugar, they didn't want to upset their stomach, they didn't want, you know, all of these different reasons that you might be, like, questioning what you want to order.

And they all chose poppy, of course.

And it was fun because there was a lot of younger influencers in that.

So you would see a ton of, like, our Gen Z tiktokers placed there, which I think is fun and kind of like unexpected, as you mentioned, mk, that a lot of the celebrities we saw were a little like older generation rather than Gen Z.

But then the kind of like sad and melancholy heartwarming, I guess, ad that I got was one on global warming.

And it was similar to the ones you described, Amanda, where it starts off and you're not really sure what it's going to be about.

I thought it was maybe about, like, longevity, vitamins, your family, something like that.

But it was highlighting how the current generation that's growing up is experiencing a lot of the consequences of people's actions when it comes to global warming and carbon footprint.

And so that kind of made me curious.

Like, if they're advertising on this platform, what is this platform's impact on the environment in general?

So I was able to find that the super bowl produces over 60,000 metric tons of CO2 emissions.

And that's like adding 12,000 extra cars to the road in one year.

I was going to say, when you first read this ad, it's like, that sounds crazy, but to say what it actually means is wild.

Yeah.

An entire year of 12,000 more cars driving it generates more than 50 tons of waste.

And so that's plastic cups, food scraps, packaging, stuff like that.

Some stadiums have zero waste programs, but most of the trash still ends up in the landfills.

So we've kind of uncovered that even if you're getting those, like, reusable cups and stuff, sometimes they aren't even really reusing them.

But on a lighter note, a ton of super bowl stadiums and stadiums of that size have taken action to try to neutralize some of these choices.

And that can look like adding solar panels, LED lighting, or investing in greater carbon offset programs.

So maybe the facility itself hasn't had the time or resources to update, but they're investing in other people that are trying to kind of like support our environment, maybe offset some of these choices that we're making.

Because we all want to keep the super bowl and we want to keep the Earth happy.

So both worlds.

Yeah, it's hard to think about with all the commercials.

Even last night, I was, like, taking notes on which ones.

But I agree with your takes here.

Poppy, too was one that stood out to me.

And then actually I googled them today and they're on sale on Amazon, just in case anyone's wondering.

Never tried yet.

That might be a good time to try it.

Time to do it.

And we have another comment here.

This is from Will.

He said didn't see any ads by Elon Musk that were rumored to show.

I didn't hear about any of those.

Starlink.

Right.

Is I thought that was the only thing that was.

Maybe had a connection, but it wasn't.

I don't think they had mentioned him by name, but it was just a partnership with Starlink in T Mobile.

One thing that I read this morning, too, that I didn't really notice last night, but like, in hindsight thinking back is there were not many, like, politically driven.

I mean, like, maybe, you know, environmental issues can be political.

You know, certain things can be political, but nothing other than there was an ad with Snoop Dogg and Tom Brady that they were, you know, talking about hate and being divisive.

And that was kind of the only thing that was.

Whereas I feel like last year it was all of that.

It was a lot of.

Yeah.

And I think it probably speaks to just everyone's tone of wanting to take it light.

And, you know, there's a lot going on.

We get hit with a lot of those things all the time.

And I think sometimes when we're tuning into the super bowl, at least for me, it's like an escape, a little Bit.

Right.

And so maybe brands have been listening and kind of reacting to that, which is good and bad.

Probably.

Right.

We don't want to ignore big issues, but we probably want to find the right stage to talk about them.

Yeah.

Speaking of bad, are we ready to.

How about it?

Let's get over to our worst commercials.

I mean, there's always like distasteful, you know, things, but there was one in particular that really rubbed me the wrong way.

And it started out great.

So it was all about attacking the weight loss industry and focusing on obesity as a national epidemic and bashing this traditional diet culture, you know, that has, I think particularly affected women for, you know, years and years.

And I'm like, oh my gosh, this is awesome.

You know, not knowing exactly what it was an advertisement for.

But then it led into this pitch for his and hers, which is another weight loss program, but they specifically focus on at home injectables.

So like they're non FDA approved.

What is it?

Compounded glp.

GLP ones.

Yeah.

So you think about your Ozempic.

You think about, you know, all of these really, really popular, very, very effective, very, very useful, you know, FDA approved medications.

But this advertisement is bashing, you know, pharmaceutical companies and organizations that really focus on, you know, women dieting and following these plans and just presenting a new and different plan.

It's like they're not addressing the main issue, which is some of this stuff in our food.

And you know, Yeah, I think the, the majority of people believe there is room for critique when it comes to big Pharma.

Right.

Like, I think that that is fair.

But to take the medication, but take away all of the support and infrastructure and research and safety and guardrails and training that you need to have to do this, I think is concerning because I agree with you, Amanda.

I was watching it and I thought that this was going to be.

There was a campaign, I want to say it was like when I was in middle or high school and it was like the campaign wasn't like go play outside.

But it was like kind of.

Remember that.

Yeah.

The beginning of it where they were like showing a lot of people inside talking about obesity.

I was like, oh, maybe this is like for the ymca and they're like your family, like, you know, do team sports or like, you know, go to Zumba, start swimming, like get your life back.

And I was like, this is great.

And then you see them open the door and get their mail order medication.

And I was like, there is really no escape to feeling like that's exactly.

What I thought, too.

There's no escape from feeling like you need something to change your body that is not consulted with a doctor.

You know, if you consult with a doctor.

Absolutely.

But again, is this really like the best thing that we want to be watching during the Super Bowl?

Like, I'm sitting there eating my snacks and then being like, should I like a mail order Ozempic?

No.

Yeah, I just totally agree and I loved the start of it.

But it just.

Once we got to the end, I was almost shocked.

We have another Tom Katz here adding in his opinions too.

He thought Dunkin Donuts are the best.

Not even close.

See, he did not like the Pfizer commercial.

I liked it that he says, you know, Pfizer for betting big on cancer and then disguising it as advocacy.

And so, I mean, that's interesting thing.

It's an interesting perspective.

Totally valid.

And then says the commercial for breast cancer.

When will women ever just be cared for instead of sexualized for people to care?

You know, Great point.

Because I mean, I do think, you know, on one note, and I think that was the Novartis commercial, but that's what it takes to catch people's attention is, you know, throwing around a lot.

Of cleavage, providing, like, women great health care.

Yeah, very interesting.

And yeah, it is quite a shame.

But also like, maybe if that's what you have to do, that's what you have to do kind of a deal.

But so also, aside from his and hers, the other ones that I did not like the Mountain Dew seal commercial.

So weird.

I just like, that was so bizarre to me.

All my kids were even like.

Which I'm sure, you know, if anybody was going to like it, it would have been like, kids, number one, who is that?

And number two, what is this?

You know, the Pepsi.

I think it was Pepsi, but it was like tongue.

That was like any like individualized body parts.

Like, yeah, just a little weird.

Tongues particularly was icky.

And then the, the Kanye commercial, the Yeezy commercial where he's just showing his new diamond grill and like his website now.

I don't know, you know, what his website traffic was like, you know, maybe.

And it did, like, it crossed my mind, like, maybe I should take a look and see what this is about.

But then I did not want to, like, contribute to any success.

Maybe there's been a lot.

Yeah.

With him lately, especially where I'm fatigued by that.

I don't want to see that.

And it's beyond people not wanting to see it.

It's Very crazy, you know, so.

Yeah, well.

And his.

Yeah, he's promoting some Very, very.

Some messages and extremely poor taste.

Yes, exactly.

Not about to contribute to that, but just so confusing.

And I don't like vague advertisements.

I don't like.

Right.

Black screens with a website, you know?

Yeah.

Like, please just tell me what you're trying to sell me.

The lava commercial was weak sauce.

Come on, man.

That was.

Was that Reese's?

Right.

I don't remember that one.

I think it was.

It was weird.

It, like, didn't click for me either.

Yeah, that was a weird one.

It was definitely a food one.

I think it was.

I want to say it was Reese's.

Here's another one from Tomcat.

He explained expected more from the open AI and the ChatGPT ads.

I don't think I was paying attention.

I know, because there was Gemini.

I remember there was a lot of tech ads.

There was definitely a lot of tech ads, for sure.

Which was interesting.

Yeah, for sure.

But those are my least favorites.

Do y'all have any other additional.

I'm trying to think of any other ones stood out to me.

I don't know.

Katherine, did you have any other ones?

I think my main takeaway is whether it was the game or the halftime show or the commercials, I think this year just kind of left me wanting more a little bit.

It felt like.

I don't know if people were ill prepared.

I know it's a big year.

Like, it was an election year.

There's a lot of people feeling pressure from a lot of different places.

I don't know if that informed any of it.

Yeah, it was a different year.

Like, there wasn't as much promotion for it.

I think there's a lot of fatigue.

I think people.

Not everybody.

I know.

So don't come at me in the comments.

People are fatigued by the Kansas City Chiefs.

Right.

That's.

That's been in our face.

I think a lot of people with celebrities are getting fatigued just in general.

And so, at least for Fox coverage, they did not show celebrities at the game.

You know, I was like, who's here?

I want to see more.

But they did not do the same coverage that they typically do.

And, you know, maybe that's a response to the fatigue that people are presenting.

Like, you know, a lot of people are unfollowing celebrities on TikTok and other mediums.

But all in all, yeah, I felt like I was on my phone more this year while watching versus anything.

Like, which is.

I mean, I don't know, maybe it was just a different year.

Maybe it's a sign of the times.

I'm not sure.

We'll have to see.

We'll have to check back in next year.

Yes.

We'll have to do this edition on the Sickest Monday again next year.

The Sickest Monday is going.

I think that's it.

Right.

Does anyone have any other final comments?

I think what you said was right on.

It was kind of an underwhelming year.

I mean, it did have a different outcome, I guess.

But we've seen the Chiefs and the Eagles before.

While I liked Kendrick Lamar's halftime show, he's not Beyonce.

Right.

He's not as.

Yeah.

Mainstream, you would say, right?

Yeah, he's not a huge, huge mainstream artist.

I think still a lot of people, you know, didn't know exactly who he was.

The ads were just matter of fact once the super bowl started and the ads started, you know, I think we talked about this early on.

I'd seen so many of them already.

I'd seen that the Michelob Ultra commercial with Willem Dafoe and Catherine what's her last name from Schitt's Creek.

I'd seen that already.

You know, there, there were just so many we'd seen already that the ads that were there were fine.

But nothing was like that.

Great.

Here's another comment from Korise joining us.

The hardest thing was to understand the unique selling proposition of the brand.

What value does it give you?

Easy messaging became outdated as brands now care so much about their positioning in society than the products and what it does for you.

And that's interesting.

Yeah.

A lot of brands were taking positions in society verse communicating what the brand's doing.

Big ad in the New York Times this morning.

What are you injecting in your body?

Interesting in response.

Yeah, we'll have to check that out.

Very interesting.

Scott says being out in Vegas time, a 3:30 kickoff certainly takes out some of the big game effects, but it didn't push anybody down.

I was interested.

I was like, it's going to be crazy out there.

And then, oh, I thought this was interesting.

But Ladisi did us proud with Lift Every Voice and sing.

I don't know if y'all saw that at the very beginning of the show.

I didn't know who that artist was, but I thought she did a really great job.

And then Lauren Daigle sang America the Beautiful and John Batiste sang the national anthem, which I think she's a native New Orleanian.

Yeah.

I liked the nod to New Orleans throughout the music and that was really cool because that's such a unique city, I think.

And to highlight that city, especially after everything they've been through, was really cool.

But.

Yeah.

Could it have been better?

Probably.

But it was fine for a Sunday night, I guess.

I just want to go on record if the Bears are in the super bowl.

If the Chicago Bears are in the Super Bowl, I won't be doing this show with you guys tonight.

Yeah, I will be calling in sick.

I just want to go on record and put that out there.

But if they're not in it, then I'll be here.

And I'm going to probably see comments of everyone say they're not going to be in it.

And I already know that.

So it's okay.

You gotta hope.

Yeah.

Well, thank you, everyone.

This was a really fun marketing Rundown Edition Super Bowl.

We hope you all have a great Monday and enjoy the rest of your week.

Thanks for being a part of our Supply Chain now community.

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