1 00:00:00,120 --> 00:00:00,900 Hey, Hey, 2 00:00:00,990 --> 00:00:02,220 bash number seven, 3 00:00:02,460 --> 00:00:08,580 gift biz on rapt episode 381 Attention gifters bakers, 4 00:00:08,580 --> 00:00:12,210 crafters, and makers pursuing your dream can be fun. 5 00:00:12,450 --> 00:00:15,900 Whether you have an established business or looking to start one. 6 00:00:15,900 --> 00:00:18,570 Now you are in the right place. 7 00:00:18,840 --> 00:00:21,210 This is gift to biz unwrapped, 8 00:00:21,420 --> 00:00:25,050 helping you turn your skill into a flourishing business. 9 00:00:25,320 --> 00:00:26,670 Join us for an episode. 10 00:00:26,670 --> 00:00:28,860 Packed full of invaluable guidance, 11 00:00:29,010 --> 00:00:31,860 resources, and the support you need to grow. 12 00:00:31,860 --> 00:00:33,030 Your gift biz. 13 00:00:33,240 --> 00:00:37,110 Here is your host gift biz gal Sue moon Heights. 14 00:00:37,980 --> 00:00:38,400 Hi there. 15 00:00:38,610 --> 00:00:41,100 It's Sue and thanks for joining me today. 16 00:00:41,730 --> 00:00:44,700 You've landed on one of the new podcast formats. 17 00:00:44,760 --> 00:00:46,590 I started a couple of months ago. 18 00:00:47,100 --> 00:00:48,600 It's called a bash. 19 00:00:49,110 --> 00:00:50,130 What's it all about? 20 00:00:50,670 --> 00:00:51,450 Hold tight. 21 00:00:51,480 --> 00:00:54,690 You're going to get the full experience in just a minute, 22 00:00:55,140 --> 00:00:58,140 but first as a handmade product maker, 23 00:00:58,350 --> 00:01:00,360 you make the most beautiful, 24 00:01:00,420 --> 00:01:03,690 delicious, and life enhancing products. 25 00:01:04,410 --> 00:01:08,280 I'm honestly so impressed with your talent and you always put 26 00:01:08,280 --> 00:01:09,510 a smile on my face. 27 00:01:09,540 --> 00:01:11,910 When I see your newest creations, 28 00:01:12,570 --> 00:01:16,260 I'm always watching and I'm also always listening. 29 00:01:16,950 --> 00:01:18,510 Let me back up here for a second. 30 00:01:19,230 --> 00:01:20,520 In our Facebook group, 31 00:01:20,550 --> 00:01:21,690 gift biz breeze. 32 00:01:21,990 --> 00:01:23,490 I asked you a while back, 33 00:01:23,580 --> 00:01:25,860 what you need help with the most right now. 34 00:01:26,280 --> 00:01:28,590 And you totally surprised me. 35 00:01:29,400 --> 00:01:31,950 It wasn't email marketing strategy. 36 00:01:32,550 --> 00:01:36,510 It wasn't doing video or any number of topics that make 37 00:01:36,510 --> 00:01:38,580 up a solid growing business. 38 00:01:39,030 --> 00:01:43,470 Nope. What you are asking for help with is social media 39 00:01:43,470 --> 00:01:47,520 posting. What you've told me is you're putting in the time 40 00:01:47,910 --> 00:01:49,320 you're posting frequently, 41 00:01:49,500 --> 00:01:52,170 maybe even several times a day, 42 00:01:52,740 --> 00:01:56,610 and you're discouraged because you aren't seeing any of this move 43 00:01:56,610 --> 00:01:58,110 the needle for your sales. 44 00:01:58,890 --> 00:02:00,480 I hear your frustration. 45 00:02:00,930 --> 00:02:03,180 Some of you have even told me you're at the point 46 00:02:03,180 --> 00:02:07,020 of throwing in the towel on social media altogether, 47 00:02:08,100 --> 00:02:11,220 wait, please don't do that. 48 00:02:11,850 --> 00:02:12,750 Here's the thing. 49 00:02:13,290 --> 00:02:14,760 Some adjustments are needed. 50 00:02:15,270 --> 00:02:19,740 That's all you see putting in more time posting the same 51 00:02:19,740 --> 00:02:23,370 way isn't going to magically bring in sales. 52 00:02:23,880 --> 00:02:27,030 You need to change the way you're posting and what you're 53 00:02:27,030 --> 00:02:30,030 posting. You don't need to put in more work. 54 00:02:30,150 --> 00:02:32,310 You need to put in the right work. 55 00:02:32,610 --> 00:02:34,500 And that's when things will change. 56 00:02:35,400 --> 00:02:37,470 So based on all of your comments, 57 00:02:37,590 --> 00:02:39,900 I decided to create your solution. 58 00:02:40,530 --> 00:02:45,450 It's called content for makers and is specifically created for handmade 59 00:02:45,480 --> 00:02:49,770 product makers like you because when you get your posting strategy 60 00:02:49,770 --> 00:02:50,640 and topics, 61 00:02:50,670 --> 00:02:54,090 right, everything else falls into place. 62 00:02:54,810 --> 00:02:58,440 Content for makers will enlighten you as to why your current 63 00:02:58,440 --> 00:03:02,230 social activities aren't converting into sales. 64 00:03:02,740 --> 00:03:05,680 It will also show you how to put in less time 65 00:03:05,950 --> 00:03:10,720 and start seeing activity that will lead to increased sales. 66 00:03:11,560 --> 00:03:14,560 Just imagine a day when you know exactly what to post 67 00:03:14,770 --> 00:03:17,200 and get it done in five minutes or less, 68 00:03:17,710 --> 00:03:20,740 then you can interact with your potential clients, 69 00:03:21,250 --> 00:03:23,920 deepen relationships with those you already know. 70 00:03:24,430 --> 00:03:28,330 And all of this continues to build upon itself naturally. 71 00:03:28,960 --> 00:03:31,090 Yes, this really is possible. 72 00:03:32,080 --> 00:03:37,180 Content for makers includes a step-by-step strategy to formulate your unique 73 00:03:37,180 --> 00:03:41,020 plan based on your products and your business. 74 00:03:41,800 --> 00:03:45,610 Then you'll get 375 social media prompts. 75 00:03:45,880 --> 00:03:51,070 That's over a full year of ideas along with the 375 76 00:03:51,100 --> 00:03:56,200 prompts also com 375 image suggestions. 77 00:03:56,470 --> 00:03:58,510 So you're not left hanging on the creative. 78 00:03:59,350 --> 00:04:03,070 These prompts and image suggestions can be used for all platforms 79 00:04:03,070 --> 00:04:06,160 and all types of posting to images, 80 00:04:06,460 --> 00:04:08,380 live streaming reels, 81 00:04:08,590 --> 00:04:10,120 even email topics. 82 00:04:10,780 --> 00:04:12,760 There's more to content for makers to, 83 00:04:13,180 --> 00:04:14,470 to see all the details, 84 00:04:14,500 --> 00:04:16,270 jump over to gift biz, 85 00:04:16,270 --> 00:04:19,930 unwrapped.com forward slash content for makers. 86 00:04:20,290 --> 00:04:23,590 But honestly at only $27, 87 00:04:23,920 --> 00:04:24,880 it's a no brainer. 88 00:04:25,390 --> 00:04:28,840 Plus you only have to buy it once for use year 89 00:04:28,840 --> 00:04:29,830 after year. 90 00:04:30,610 --> 00:04:34,750 Why carry on posting as you've been doing all along expecting 91 00:04:34,750 --> 00:04:36,100 to see different results, 92 00:04:36,430 --> 00:04:40,240 sign up for content for makers now and see the transformation 93 00:04:40,240 --> 00:04:46,030 of your posting experience change right before your very eyes gift 94 00:04:46,030 --> 00:04:47,470 biz on.com 95 00:04:47,620 --> 00:04:52,120 forward slash content for makers ready and waiting for your immediate 96 00:04:52,120 --> 00:04:53,710 access right now. 97 00:04:54,730 --> 00:04:56,440 Now about this bash, 98 00:04:57,040 --> 00:04:58,930 it starts with a short training. 99 00:04:59,320 --> 00:05:02,770 The topic today is a review and tally on the pros 100 00:05:02,770 --> 00:05:06,550 and cons of having a store on Etsy versus creating your 101 00:05:06,550 --> 00:05:07,660 own website. 102 00:05:08,350 --> 00:05:12,370 Then we get into showcases from other handmade product makers, 103 00:05:12,490 --> 00:05:16,900 just like you they'll share some information about their business and 104 00:05:16,900 --> 00:05:20,140 you have the opportunity to see how others present themselves. 105 00:05:20,500 --> 00:05:24,040 And also you get to support others through the discounts they 106 00:05:24,040 --> 00:05:27,280 offer or collaborations that they're seeking. 107 00:05:27,880 --> 00:05:31,090 It's so fun to hear the results of these bashes, 108 00:05:31,450 --> 00:05:32,980 new wholesale connections, 109 00:05:33,160 --> 00:05:36,640 product partnerships being created and new business. 110 00:05:36,670 --> 00:05:39,820 For those who are showing up here for the recorded bashes. 111 00:05:40,150 --> 00:05:42,820 We'll talk about how you can join and be in a 112 00:05:42,820 --> 00:05:43,720 bash also, 113 00:05:43,900 --> 00:05:47,860 but first let's jump right into today's bash. 114 00:05:53,500 --> 00:05:57,860 Can you believe we are now on the seventh gift biz 115 00:05:57,920 --> 00:06:01,250 bash? That is absolutely crazy to me. 116 00:06:01,610 --> 00:06:04,730 It's here in the middle of the summer and there's a 117 00:06:04,730 --> 00:06:05,840 lot going on for us. 118 00:06:05,840 --> 00:06:08,270 And I appreciate those of you who have joined and are 119 00:06:08,270 --> 00:06:11,000 going to be part of the showcases as we get on 120 00:06:11,000 --> 00:06:11,870 with this bash. 121 00:06:12,230 --> 00:06:14,690 If you've never been part of the bash and after you 122 00:06:14,690 --> 00:06:17,450 experienced what we're doing today are interested. 123 00:06:17,540 --> 00:06:18,800 You can go to gift biz, 124 00:06:18,800 --> 00:06:23,000 unwrapped.com forward slash bash and grab a spot. 125 00:06:23,510 --> 00:06:26,090 You will see the different dates that I have available as 126 00:06:26,090 --> 00:06:26,840 we move forward. 127 00:06:27,110 --> 00:06:30,440 The first thing we're going to do is a conversation about 128 00:06:30,560 --> 00:06:33,410 Etsy versus having your own website. 129 00:06:33,920 --> 00:06:38,210 And I see when people start thinking about an e-commerce plan, 130 00:06:38,360 --> 00:06:40,490 this is usually the big question. 131 00:06:40,850 --> 00:06:42,830 If you're going to sell online, 132 00:06:42,860 --> 00:06:45,260 you've got to have a place where people can buy, 133 00:06:45,290 --> 00:06:48,110 right? And as handmade product creators, 134 00:06:48,140 --> 00:06:49,310 of course, 135 00:06:49,460 --> 00:06:53,270 coming on Etsy could be like an obvious solution. 136 00:06:53,630 --> 00:06:55,970 It's a great place to get started, 137 00:06:56,090 --> 00:07:00,380 but ultimately the best thing for you is to have your 138 00:07:00,380 --> 00:07:01,220 own website. 139 00:07:01,220 --> 00:07:03,560 If you've hung around me for any length of time, 140 00:07:03,560 --> 00:07:05,450 you know that I advocate that, 141 00:07:05,720 --> 00:07:07,820 but I completely understand, 142 00:07:07,820 --> 00:07:10,370 and don't disagree with having a nutsy site too. 143 00:07:10,460 --> 00:07:13,040 So for those of you who are in a position where 144 00:07:13,040 --> 00:07:16,160 you're just thinking of monetizing your craft, 145 00:07:16,340 --> 00:07:17,360 you're going to hear today. 146 00:07:17,360 --> 00:07:21,650 Now what my thoughts are on the strengths of Etsy and 147 00:07:21,650 --> 00:07:26,240 the strengths of having your own website through eight different characteristics 148 00:07:26,300 --> 00:07:28,490 of what is involved with a website. 149 00:07:28,730 --> 00:07:30,620 So that's what I'm going to dive into right now. 150 00:07:30,680 --> 00:07:33,290 And of course I wouldn't be me if I wouldn't give 151 00:07:33,290 --> 00:07:36,230 you a recommendation at the end of what you should do. 152 00:07:36,650 --> 00:07:39,530 Okay. So the eight categories, 153 00:07:39,530 --> 00:07:42,140 we're going to be talking about our setup, 154 00:07:42,560 --> 00:07:44,390 training, visibility, 155 00:07:44,540 --> 00:07:45,530 audience, makeup, 156 00:07:45,560 --> 00:07:47,660 competition, business growth, 157 00:07:47,660 --> 00:07:49,940 potential costs, 158 00:07:50,120 --> 00:07:50,720 and that's it. 159 00:07:51,020 --> 00:07:53,270 And then we'll tally it up and see who wins. 160 00:07:53,840 --> 00:07:54,920 Okay. So first of all, 161 00:07:54,920 --> 00:07:58,160 when you talk about set up with Etsy, 162 00:07:58,310 --> 00:08:02,120 that's I think what makes this platform so great is it 163 00:08:02,120 --> 00:08:04,280 doesn't take long to set up a website. 164 00:08:04,370 --> 00:08:05,030 In fact, 165 00:08:05,090 --> 00:08:07,610 if you have pictures already here, 166 00:08:07,610 --> 00:08:07,930 I mean, 167 00:08:07,970 --> 00:08:10,250 obviously you need a photo of your product, 168 00:08:10,430 --> 00:08:14,000 but you can set up your shop within an afternoon. 169 00:08:14,330 --> 00:08:16,940 No, it might not be set up totally perfect yet. 170 00:08:17,180 --> 00:08:19,250 But the fact is you could do that. 171 00:08:19,700 --> 00:08:23,060 Okay. All the functionality is in place like with a shopping 172 00:08:23,060 --> 00:08:24,530 cart, all of that. 173 00:08:24,680 --> 00:08:28,160 However, you are limited in terms of what you could build 174 00:08:28,160 --> 00:08:29,030 into that site. 175 00:08:29,030 --> 00:08:32,240 You have to stay within the platform that Etsy provides for 176 00:08:32,240 --> 00:08:34,010 you in terms of your own website. 177 00:08:34,190 --> 00:08:37,580 That takes a lot more time for sure. 178 00:08:37,880 --> 00:08:40,100 But the thing that's so great about a website is you 179 00:08:40,100 --> 00:08:43,550 are in control of everything you are in control of how 180 00:08:43,550 --> 00:08:44,930 the navigation looks, 181 00:08:45,110 --> 00:08:46,670 how a homepage looks, 182 00:08:46,730 --> 00:08:49,040 what you want to add in what you don't want to 183 00:08:49,040 --> 00:08:49,550 add in. 184 00:08:49,550 --> 00:08:52,370 You have to figure out how to do your shopping cart. 185 00:08:52,670 --> 00:08:56,310 So it makes it a lot more cumbersome get started, 186 00:08:56,550 --> 00:08:58,440 but obviously it's possible. 187 00:08:58,980 --> 00:09:03,930 Okay. But in terms of which one is better in terms 188 00:09:03,930 --> 00:09:05,370 of ease of setup, 189 00:09:05,730 --> 00:09:08,040 that one clearly goes to Etsy. 190 00:09:08,340 --> 00:09:10,980 Then when you get into training and by training, 191 00:09:10,980 --> 00:09:13,050 what I mean is how do you use that platform? 192 00:09:13,440 --> 00:09:17,040 Etsy comes with a lot of really solid information, 193 00:09:17,070 --> 00:09:21,180 videos and manuals and all of that on how to work 194 00:09:21,180 --> 00:09:22,170 within the platform, 195 00:09:22,440 --> 00:09:23,550 not only set up, 196 00:09:23,580 --> 00:09:26,010 but keywords that you should be using, 197 00:09:26,040 --> 00:09:29,340 how to attract as much as you can even advertising on 198 00:09:29,340 --> 00:09:29,850 the site. 199 00:09:29,880 --> 00:09:30,060 I mean, 200 00:09:30,060 --> 00:09:32,580 there's a wealth of information there. 201 00:09:32,910 --> 00:09:34,440 So while I was saying earlier, 202 00:09:34,440 --> 00:09:36,210 you can set up really easily. 203 00:09:36,330 --> 00:09:38,280 Then you probably will want to dive in and learn more 204 00:09:38,280 --> 00:09:40,770 and perfect so that you're going to get the visibility to 205 00:09:40,770 --> 00:09:41,460 your account. 206 00:09:41,850 --> 00:09:44,760 And then on the website side, 207 00:09:44,940 --> 00:09:48,000 I'll say that no matter what platform, 208 00:09:48,000 --> 00:09:52,620 you start off with your going to have access to information 209 00:09:52,620 --> 00:09:53,910 on how to set things up. 210 00:09:54,210 --> 00:09:54,810 You know, 211 00:09:54,810 --> 00:09:57,480 I'm a huge Shopify advocate. 212 00:09:57,660 --> 00:10:01,800 If you are looking for a website platform and you're ready 213 00:10:01,800 --> 00:10:02,670 to start your own, 214 00:10:02,730 --> 00:10:06,090 I absolutely recommend Shopify gift biz, 215 00:10:06,120 --> 00:10:10,980 unwrap.com forward slash Shopify is a great place to get you 216 00:10:10,980 --> 00:10:12,300 started for, 217 00:10:12,330 --> 00:10:14,850 I think it's like free for the first 30 days or 218 00:10:14,850 --> 00:10:16,320 a dollar or something like that. 219 00:10:16,320 --> 00:10:18,090 You could take a look at it if you're at that 220 00:10:18,090 --> 00:10:19,140 point. Okay. 221 00:10:19,470 --> 00:10:21,000 And whether it's Shopify, 222 00:10:21,000 --> 00:10:22,380 whether it's Squarespace, 223 00:10:22,380 --> 00:10:26,640 Wix, like any of those do have training materials. 224 00:10:26,730 --> 00:10:28,770 So not to belabor this point, 225 00:10:28,830 --> 00:10:32,010 I would actually put them on equal ranking for the types 226 00:10:32,010 --> 00:10:36,090 of training and directional materials that you could get through either 227 00:10:36,090 --> 00:10:38,430 Etsy or starting your own website, 228 00:10:38,490 --> 00:10:39,900 regardless of the platforms. 229 00:10:40,320 --> 00:10:42,690 The third point here is visibility. 230 00:10:43,080 --> 00:10:46,140 This is really different for each. 231 00:10:46,440 --> 00:10:50,580 The way to get visibility on Etsy is all by what 232 00:10:50,580 --> 00:10:52,200 I just referenced a minute ago, 233 00:10:52,350 --> 00:10:54,480 keywords and tagging. 234 00:10:54,780 --> 00:10:57,870 You're making sure that the name of your product is something 235 00:10:57,870 --> 00:11:00,360 that people will search for in the descriptions, 236 00:11:00,360 --> 00:11:01,020 et cetera, 237 00:11:01,020 --> 00:11:03,930 so that you can as much as possible come up when 238 00:11:03,930 --> 00:11:08,790 someone's querying or be suggested based on things that people are 239 00:11:08,790 --> 00:11:12,240 querying. So it's very much how you're setting up each of 240 00:11:12,240 --> 00:11:14,820 your products so that you will be seen. 241 00:11:15,090 --> 00:11:16,800 When you talking about your website, 242 00:11:16,950 --> 00:11:18,780 you have to direct people to your website. 243 00:11:19,290 --> 00:11:21,390 So it's not an automatic, 244 00:11:21,450 --> 00:11:23,070 oh, I'm going to Etsy, 245 00:11:23,070 --> 00:11:24,540 which I know is handmade. 246 00:11:24,900 --> 00:11:25,950 Now I'll find the product. 247 00:11:25,950 --> 00:11:28,350 I want people aren't even going to know that you're there 248 00:11:28,410 --> 00:11:30,180 until you direct people there. 249 00:11:30,420 --> 00:11:31,950 So in terms of visibility, 250 00:11:31,950 --> 00:11:34,140 because there are so very different, 251 00:11:34,350 --> 00:11:36,570 I'm going to put those on equal playing ground too, 252 00:11:36,690 --> 00:11:39,600 because you have to work to get visibility in both places. 253 00:11:40,230 --> 00:11:42,960 Then moving on to audience makeup. 254 00:11:43,080 --> 00:11:45,420 This is also very different for each one. 255 00:11:45,570 --> 00:11:47,850 Because when you go to Etsy, 256 00:11:48,000 --> 00:11:53,040 people who like handmade and want a handmade product automatically know 257 00:11:53,170 --> 00:11:55,270 they can go there and that's what they're going to get. 258 00:11:55,870 --> 00:12:00,790 And that could be a very different person who's searching or 259 00:12:00,850 --> 00:12:05,260 on the website knowing you because when you direct people to 260 00:12:05,260 --> 00:12:05,920 your website, 261 00:12:05,920 --> 00:12:07,840 which is what I was talking about with visibility, 262 00:12:07,960 --> 00:12:08,950 they already know you. 263 00:12:09,250 --> 00:12:12,730 Maybe they saw you at a show and they bought something 264 00:12:12,730 --> 00:12:13,720 from you there, 265 00:12:13,780 --> 00:12:15,100 and now they want more, 266 00:12:15,100 --> 00:12:17,620 or they want to see what other things you offer and 267 00:12:17,620 --> 00:12:18,640 they have your card. 268 00:12:18,640 --> 00:12:19,810 So they go to the website. 269 00:12:20,260 --> 00:12:21,520 Well, they're farther along, 270 00:12:21,520 --> 00:12:24,400 already in a sale because they already know you. 271 00:12:24,790 --> 00:12:28,210 So there's a lot of advantages to that versus someone going 272 00:12:28,210 --> 00:12:31,600 on Etsy for the first time cold and just deciding that 273 00:12:31,600 --> 00:12:34,720 they would want to purchase from you versus the other options 274 00:12:34,720 --> 00:12:35,770 that are available. 275 00:12:36,130 --> 00:12:39,790 So I'm going to put this in terms of audience makeup, 276 00:12:39,940 --> 00:12:42,400 also on an equal playing field, 277 00:12:42,970 --> 00:12:43,900 all be it, 278 00:12:43,900 --> 00:12:47,470 their different audiences that come to each platform, 279 00:12:47,920 --> 00:12:51,640 the ability to attract the audiences and the value once they 280 00:12:51,640 --> 00:12:53,470 get there is similar. 281 00:12:53,920 --> 00:12:57,460 So if you're keeping a tally up to this point, 282 00:12:57,790 --> 00:12:58,780 we are, 283 00:12:58,900 --> 00:13:01,000 let's say at 1, 284 00:13:01,000 --> 00:13:02,350 2, 3, 285 00:13:02,530 --> 00:13:03,220 4 in, 286 00:13:03,220 --> 00:13:09,190 and I've given four points to Etsy and only one better 287 00:13:09,190 --> 00:13:10,690 point to your website. 288 00:13:10,690 --> 00:13:13,120 Okay? So that's where we're at right now. 289 00:13:13,120 --> 00:13:14,440 Now moving on to competition. 290 00:13:14,440 --> 00:13:18,070 And I think this is really interesting when you go on 291 00:13:18,070 --> 00:13:21,190 Etsy and I'm pretty sure most of you who are listening 292 00:13:21,190 --> 00:13:22,150 have purchased something on Etsy before, 293 00:13:22,150 --> 00:13:23,830 because you happen to be in the industry, 294 00:13:23,950 --> 00:13:25,930 but there's a lot of competition, 295 00:13:26,320 --> 00:13:29,320 no matter what you want to search for. 296 00:13:29,470 --> 00:13:30,610 Handmade, soaps, 297 00:13:30,640 --> 00:13:32,320 handmade jewelry, 298 00:13:32,500 --> 00:13:34,240 sweatshirts, mugs, 299 00:13:34,450 --> 00:13:35,440 you name it, 300 00:13:35,740 --> 00:13:37,390 lots of results come up, 301 00:13:37,540 --> 00:13:40,090 right? So there's a ton of competition. 302 00:13:40,450 --> 00:13:43,870 And if somebody doesn't know you already as a business, 303 00:13:44,020 --> 00:13:46,450 it's on you to have good pictures, 304 00:13:46,630 --> 00:13:47,890 to have good descriptions, 305 00:13:47,890 --> 00:13:50,950 to somehow convinced them that your, 306 00:13:50,950 --> 00:13:52,420 the one they want to purchase from, 307 00:13:52,750 --> 00:13:56,200 even though you get a huge and great audience of people 308 00:13:56,200 --> 00:13:58,540 who are pretty close to being interested in buying, 309 00:13:58,540 --> 00:14:00,670 because they're on at T for handmade, 310 00:14:00,910 --> 00:14:02,980 they have lots of choices. 311 00:14:03,370 --> 00:14:05,230 When you get to your website, 312 00:14:05,470 --> 00:14:06,670 given that I've already said, 313 00:14:06,670 --> 00:14:06,880 you know, 314 00:14:06,880 --> 00:14:09,610 you've got to direct people over to your website. 315 00:14:10,090 --> 00:14:11,680 Once they get there, 316 00:14:11,830 --> 00:14:12,910 there's no competition. 317 00:14:13,120 --> 00:14:14,290 It's all your stuff. 318 00:14:14,890 --> 00:14:17,290 I read an article a while back, 319 00:14:17,350 --> 00:14:18,400 and I would have looked at this. 320 00:14:18,400 --> 00:14:19,750 If I knew I was going to bring it up, 321 00:14:19,750 --> 00:14:21,490 if you were going to come to my mind, 322 00:14:21,520 --> 00:14:25,960 but talks about how most people will not make a single 323 00:14:25,960 --> 00:14:29,050 choice, unless they can compare it against something else. 324 00:14:29,530 --> 00:14:32,320 So if you think about that in your website, 325 00:14:32,560 --> 00:14:33,370 you make jewelry, 326 00:14:33,730 --> 00:14:37,270 okay, do I want the gold option or the silver option? 327 00:14:37,630 --> 00:14:38,860 Do I want pearls? 328 00:14:38,860 --> 00:14:40,000 Do I want beaded? 329 00:14:40,000 --> 00:14:41,140 Do I want whatever? 330 00:14:41,290 --> 00:14:44,410 They're making comparisons against all things that you sell. 331 00:14:44,710 --> 00:14:49,540 And that's a huge advantage versus on Etsy comparing beaded jewelry 332 00:14:49,540 --> 00:14:51,200 with 10, 333 00:14:51,200 --> 00:14:51,920 15, 50 other companies. 334 00:14:52,580 --> 00:14:54,410 So in terms of competition, 335 00:14:54,560 --> 00:14:57,980 I'm going to say that your own website wins out because 336 00:14:57,980 --> 00:14:59,630 once you get them there, 337 00:14:59,720 --> 00:15:01,880 they are going to make some option choices. 338 00:15:01,910 --> 00:15:04,730 And it's all going to be a sale to you versus 339 00:15:04,730 --> 00:15:06,620 you having to compete against the competition. 340 00:15:06,950 --> 00:15:10,700 So that's a tally in your own website category, 341 00:15:11,000 --> 00:15:13,070 moving on to business growth, 342 00:15:13,130 --> 00:15:15,170 potential with Etsy. 343 00:15:15,500 --> 00:15:18,590 Well, I know a real frustration with that seat is you're 344 00:15:18,590 --> 00:15:22,070 not legally supposed to capture customer data. 345 00:15:22,550 --> 00:15:24,710 So you don't get the emails. 346 00:15:24,740 --> 00:15:26,240 You don't get to add them. 347 00:15:26,420 --> 00:15:30,680 It's illegal under their requirements to add them to your email 348 00:15:30,680 --> 00:15:32,270 list. So yes, 349 00:15:32,270 --> 00:15:33,290 you can make sales, 350 00:15:33,470 --> 00:15:34,640 you get the shipping labels, 351 00:15:34,640 --> 00:15:35,420 all of that, 352 00:15:35,570 --> 00:15:39,410 and you can communicate with them in their messaging system, 353 00:15:39,410 --> 00:15:40,460 within Etsy, 354 00:15:40,580 --> 00:15:45,050 but you don't really have an opportunity to continue that conversation 355 00:15:45,080 --> 00:15:47,630 or remind them of you in the future. 356 00:15:47,810 --> 00:15:51,320 Unless you include something in your box, 357 00:15:51,320 --> 00:15:51,920 your shipping box, 358 00:15:51,920 --> 00:15:56,180 when you send something and then they take the initiative to 359 00:15:56,180 --> 00:15:58,430 get on your list or that type of thing. 360 00:15:58,790 --> 00:16:01,400 So that's a lot of steps to have somebody do. 361 00:16:01,610 --> 00:16:04,730 And not many people follow through with all of that. 362 00:16:05,270 --> 00:16:08,090 The other thing you miss is any of the lookers. 363 00:16:08,510 --> 00:16:11,210 How many people come to your website and sign up for 364 00:16:11,210 --> 00:16:14,210 something that you give for free or enter a sweepstakes. 365 00:16:14,270 --> 00:16:15,830 And then you've got their email. 366 00:16:16,220 --> 00:16:19,400 Lots of times people will happen upon our businesses, 367 00:16:19,430 --> 00:16:21,530 but they just aren't in the market for what we're selling 368 00:16:21,530 --> 00:16:22,130 right now. 369 00:16:22,250 --> 00:16:23,240 But next month, 370 00:16:23,270 --> 00:16:25,280 their girlfriend's birthday comes up and they're like, 371 00:16:25,310 --> 00:16:26,000 perfect gift. 372 00:16:26,030 --> 00:16:26,990 You have the perfect gift. 373 00:16:26,990 --> 00:16:28,100 What was the name of that business? 374 00:16:28,100 --> 00:16:30,710 Again, they do know on Etsy. 375 00:16:30,710 --> 00:16:33,800 You're not able to capture and have those continuing conversations, 376 00:16:33,950 --> 00:16:35,420 but on your own website, 377 00:16:35,540 --> 00:16:36,080 you are. 378 00:16:36,380 --> 00:16:38,660 I know a lot of people as I've been doing website 379 00:16:38,660 --> 00:16:42,170 reviews, a lot of people are now including a pop-up, 380 00:16:42,440 --> 00:16:42,560 you know, 381 00:16:42,560 --> 00:16:44,630 sometimes a little earlier than I like, 382 00:16:44,720 --> 00:16:45,290 but you know, 383 00:16:45,290 --> 00:16:47,840 when someone lands on the website and it's the first time, 384 00:16:47,960 --> 00:16:51,050 there's an opt-in for something and to my sweepstakes, 385 00:16:51,260 --> 00:16:52,070 10% off, 386 00:16:52,100 --> 00:16:53,300 first order, 387 00:16:53,420 --> 00:16:54,200 all of that, 388 00:16:54,680 --> 00:16:55,910 when you do things like that, 389 00:16:55,910 --> 00:16:57,800 where you're expending money, 390 00:16:57,800 --> 00:16:59,600 because you're discounting your product, 391 00:16:59,720 --> 00:17:03,290 that's an advertising promotion expense in exchange for their email, 392 00:17:03,560 --> 00:17:04,940 and it's super valuable. 393 00:17:05,300 --> 00:17:07,490 And then you can't do that with Etsy, 394 00:17:07,520 --> 00:17:08,960 but you can with your website. 395 00:17:09,140 --> 00:17:11,060 So for that reason alone, 396 00:17:11,120 --> 00:17:12,980 the potential of growth, 397 00:17:13,310 --> 00:17:15,050 that's totally in your control. 398 00:17:15,380 --> 00:17:19,670 I say your website on that category is hundred percent better. 399 00:17:20,150 --> 00:17:24,080 Finally, the costs of a sale at sea, 400 00:17:24,290 --> 00:17:27,080 when you are listing your products, 401 00:17:27,200 --> 00:17:27,320 you know, 402 00:17:27,320 --> 00:17:28,820 there's a cost to listing, 403 00:17:28,910 --> 00:17:31,670 and then there's also a cost per transaction. 404 00:17:32,090 --> 00:17:35,060 So if you had your product on Etsy and then you 405 00:17:35,060 --> 00:17:38,900 also have your product on your own website and someone buys 406 00:17:38,900 --> 00:17:39,860 from each place, 407 00:17:40,040 --> 00:17:42,650 you're going to make more money from the product on your 408 00:17:42,650 --> 00:17:45,920 website. You keep everything okay. 409 00:17:46,340 --> 00:17:47,510 That's something to consider. 410 00:17:47,510 --> 00:17:48,920 Also, I don't know. 411 00:17:48,930 --> 00:17:52,770 Some people price differently on that seat to accommodate those costs. 412 00:17:52,980 --> 00:17:57,180 The other thing is Etsy can change their rules any time. 413 00:17:57,180 --> 00:17:58,980 And unless you're staying up to date with it all the 414 00:17:58,980 --> 00:18:01,710 time, you may not even realize that they've increased and are 415 00:18:01,710 --> 00:18:02,640 pulling more. 416 00:18:03,000 --> 00:18:04,860 I've heard a couple of people get to the point where 417 00:18:04,860 --> 00:18:08,490 they were doing some really kind of like lost leader type 418 00:18:08,490 --> 00:18:09,810 products on Etsy. 419 00:18:10,050 --> 00:18:13,350 And they ended up paying for each of those sales because 420 00:18:13,350 --> 00:18:16,230 they were making less than they were even bringing in. 421 00:18:16,770 --> 00:18:17,490 Does that make sense? 422 00:18:17,910 --> 00:18:20,490 So cost of sale hundred percent, 423 00:18:20,640 --> 00:18:22,650 your website is better for sure. 424 00:18:23,010 --> 00:18:25,650 Sue, given these new points, 425 00:18:25,890 --> 00:18:31,020 I am making the final tally be at C4 and having 426 00:18:31,020 --> 00:18:32,550 your own website five. 427 00:18:32,820 --> 00:18:38,220 But I also feel that having your own website is always 428 00:18:38,220 --> 00:18:40,290 something that you're going to want to strive for and the 429 00:18:40,290 --> 00:18:41,550 value, the advantages, 430 00:18:41,550 --> 00:18:44,250 like if you took all of these categories and you weighed 431 00:18:44,250 --> 00:18:46,530 how important they are over time, 432 00:18:46,680 --> 00:18:48,180 the website would be way, 433 00:18:48,180 --> 00:18:50,190 way, way in the winning category. 434 00:18:50,490 --> 00:18:53,610 But here's my recommendation because I'm not trying to have you 435 00:18:53,610 --> 00:18:56,940 choose necessarily between Etsy and your own website, 436 00:18:57,300 --> 00:19:00,630 because I don't think it's a bad option to get started 437 00:19:00,630 --> 00:19:02,910 on Etsy to get a feel for it. 438 00:19:02,940 --> 00:19:04,740 It's so much easier to put up. 439 00:19:05,160 --> 00:19:07,260 Yeah, you will make less money, 440 00:19:07,380 --> 00:19:10,170 but it's way better than not getting on e-commerce at all 441 00:19:10,200 --> 00:19:11,670 and just waiting at all. 442 00:19:11,910 --> 00:19:14,610 So, and that way you get to see how does shipping 443 00:19:14,610 --> 00:19:16,050 work, all of that. 444 00:19:16,080 --> 00:19:17,010 So Etsy, 445 00:19:17,190 --> 00:19:20,250 I am a full Etsy supporter in that manner. 446 00:19:20,580 --> 00:19:22,950 Given the caveats we just discussed, 447 00:19:23,370 --> 00:19:25,260 then once you're in the groove, 448 00:19:25,440 --> 00:19:29,940 once you're liking it or you time allows or money allows, 449 00:19:30,150 --> 00:19:33,510 then I also think you should add your own website. 450 00:19:33,630 --> 00:19:37,350 So actually I'm an advocate for you having both, 451 00:19:37,650 --> 00:19:39,810 because as I talked about, 452 00:19:39,990 --> 00:19:43,680 Etsy gives you a whole different audience than most of the 453 00:19:43,680 --> 00:19:45,210 people who are going to your website. 454 00:19:45,330 --> 00:19:49,620 So you can use them also kind of interchangeably and you 455 00:19:49,620 --> 00:19:52,590 don't need to put everything that's on your own website, 456 00:19:52,920 --> 00:19:54,270 also on Etsy. 457 00:19:54,270 --> 00:19:55,980 They don't need to mimic each other. 458 00:19:56,220 --> 00:20:00,420 Okay. So we're one of a kind products that you have, 459 00:20:00,750 --> 00:20:04,260 you can put just in one place or another or products 460 00:20:04,260 --> 00:20:05,940 where you have a larger margin, 461 00:20:06,150 --> 00:20:08,520 knowing that Etsy is going to be taking more. 462 00:20:08,730 --> 00:20:10,710 Maybe you want to make those and just put those on 463 00:20:10,710 --> 00:20:11,760 Etsy. I mean, 464 00:20:11,760 --> 00:20:12,930 the choice is yours, 465 00:20:12,960 --> 00:20:15,210 but I don't think it's bad to have both. 466 00:20:15,420 --> 00:20:19,020 The platforms are very different from each other in terms of 467 00:20:19,020 --> 00:20:21,540 the things that I just talked about and how you would 468 00:20:21,540 --> 00:20:22,710 put your listing up. 469 00:20:22,740 --> 00:20:24,450 And we won't go into all of that today, 470 00:20:24,810 --> 00:20:26,520 but I don't think it's a bad call. 471 00:20:26,520 --> 00:20:27,150 As I said, 472 00:20:27,210 --> 00:20:28,050 in summary, 473 00:20:28,140 --> 00:20:29,550 to start with that, 474 00:20:29,550 --> 00:20:31,770 see, keep your account going. 475 00:20:31,770 --> 00:20:34,800 If it's all working for you in terms of margins and 476 00:20:34,860 --> 00:20:36,180 orders and all of that, 477 00:20:36,270 --> 00:20:38,430 and then add in your own website, 478 00:20:38,730 --> 00:20:39,480 down the road, 479 00:20:40,170 --> 00:20:43,800 someone recently within gift biz breeze put up both at the 480 00:20:43,800 --> 00:20:44,460 same time. 481 00:20:44,670 --> 00:20:46,500 I can't recall who it was. 482 00:20:46,620 --> 00:20:47,230 Don't do that. 483 00:20:47,230 --> 00:20:48,730 That's gonna make you insane. 484 00:20:49,510 --> 00:20:50,500 You don't need to do that, 485 00:20:50,770 --> 00:20:52,240 but that's my recommendation, 486 00:20:52,450 --> 00:20:54,550 Etsy and your own website, 487 00:20:54,940 --> 00:20:57,010 thumbs up to both for different reasons. 488 00:20:57,430 --> 00:20:57,670 All right. 489 00:20:57,670 --> 00:21:02,260 So now questions or comments about Etsy versus your own website? 490 00:21:03,130 --> 00:21:04,750 Anyone have anything they want to talk about? 491 00:21:05,050 --> 00:21:06,400 Oops. I think you're on muted, 492 00:21:06,400 --> 00:21:07,510 Anita. Okay. 493 00:21:07,570 --> 00:21:08,020 Can you hear Me? 494 00:21:08,350 --> 00:21:09,400 Yeah. Okay. 495 00:21:09,400 --> 00:21:12,460 So I really liked the idea of using both platforms, 496 00:21:12,490 --> 00:21:16,840 but based on experience to get on those platforms are always 497 00:21:16,900 --> 00:21:18,100 a good idea, 498 00:21:18,280 --> 00:21:20,950 but you do need to make sure that you have a 499 00:21:20,950 --> 00:21:25,210 commitment to stay with them in order to keep up with 500 00:21:25,420 --> 00:21:26,470 the algorithms, 501 00:21:26,470 --> 00:21:28,060 to keep yourself visible. 502 00:21:28,450 --> 00:21:29,920 So it's kind of like, 503 00:21:29,950 --> 00:21:31,750 you can put yourself out there on a website, 504 00:21:31,750 --> 00:21:33,190 but if you don't market yourself, 505 00:21:33,250 --> 00:21:35,620 then you have problems being seen by others. 506 00:21:35,950 --> 00:21:37,480 So my question is, 507 00:21:37,770 --> 00:21:42,880 do you have any recommendations from anybody that uses both platforms, 508 00:21:42,910 --> 00:21:46,810 the Etsy and the website platform to help them increase their 509 00:21:46,810 --> 00:21:48,400 visibility? Well, 510 00:21:48,400 --> 00:21:49,660 on Etsy, 511 00:21:49,780 --> 00:21:52,810 there's a whole strategy in terms of how you actually do 512 00:21:52,810 --> 00:21:54,040 your product listings, 513 00:21:54,190 --> 00:21:55,900 how you title your products, 514 00:21:55,930 --> 00:21:57,010 the description, 515 00:21:57,130 --> 00:21:58,690 because really when it comes in, 516 00:21:58,690 --> 00:21:59,350 it's search, 517 00:21:59,620 --> 00:22:01,240 but it's the product that you're searching for. 518 00:22:01,240 --> 00:22:02,320 I want a beaded belt. 519 00:22:03,490 --> 00:22:06,190 And so you have to be thinking about what people are 520 00:22:06,250 --> 00:22:09,670 asking for and give enough detail, 521 00:22:09,700 --> 00:22:12,940 but enough generality in your title so that you would show 522 00:22:12,940 --> 00:22:14,440 up when someone's searching that. 523 00:22:14,800 --> 00:22:16,420 And they have tutorials and all of that, 524 00:22:16,420 --> 00:22:17,680 about how to do that. 525 00:22:17,980 --> 00:22:20,800 Then it comes to the quality of the photo because you 526 00:22:20,800 --> 00:22:22,480 can have a great title, 527 00:22:22,600 --> 00:22:23,650 product name, 528 00:22:23,800 --> 00:22:27,160 but then if your photos look bad against others, 529 00:22:27,160 --> 00:22:28,150 they're blurry. 530 00:22:28,240 --> 00:22:29,860 It doesn't show the quality of your work, 531 00:22:29,860 --> 00:22:30,520 et cetera, 532 00:22:30,700 --> 00:22:31,990 probably going to choose the others. 533 00:22:32,260 --> 00:22:34,360 So there's a lot of competition in that way. 534 00:22:34,690 --> 00:22:35,560 Your website, 535 00:22:35,590 --> 00:22:37,900 we talked about this a little bit already in the beginning, 536 00:22:38,080 --> 00:22:40,150 you have to direct people over there. 537 00:22:40,480 --> 00:22:43,360 So there are probably fewer people who will go to your 538 00:22:43,360 --> 00:22:47,500 website, but they're more primed for the sale because they've conducted 539 00:22:47,500 --> 00:22:50,260 with you before at a show at a networking event, 540 00:22:50,320 --> 00:22:53,710 found you through social and are specifically coming over to your 541 00:22:53,710 --> 00:22:56,110 site. So does that answer your question, 542 00:22:56,110 --> 00:22:57,430 Anita? It does. 543 00:22:57,430 --> 00:22:59,980 And it also clarifies for me personally, 544 00:22:59,980 --> 00:23:00,460 that, you know, 545 00:23:00,460 --> 00:23:03,640 you really need to be intentional of who your perfect person 546 00:23:03,640 --> 00:23:06,460 is that you want to meet before you start to jump 547 00:23:06,460 --> 00:23:08,170 in on either of these two platforms. 548 00:23:08,590 --> 00:23:09,400 Yeah, absolutely. 549 00:23:09,400 --> 00:23:12,070 And also recognizing that there are going to be two different 550 00:23:12,070 --> 00:23:12,880 people, so, 551 00:23:13,300 --> 00:23:13,690 all right. 552 00:23:13,750 --> 00:23:14,950 Wonderful. Anyone else? 553 00:23:15,430 --> 00:23:16,210 Okay, good. 554 00:23:16,420 --> 00:23:19,750 I take it when there's less questions that I was really 555 00:23:19,750 --> 00:23:21,730 clear. I'm going to go with that. 556 00:23:22,630 --> 00:23:22,930 All right. 557 00:23:22,930 --> 00:23:26,260 So now we're going to jump into the showcases, 558 00:23:26,440 --> 00:23:28,120 which is such an exciting part. 559 00:23:28,600 --> 00:23:31,690 What I like you guys to do when I ask you 560 00:23:31,690 --> 00:23:33,100 to go is, 561 00:23:33,100 --> 00:23:34,660 and if this is your first batch, 562 00:23:34,690 --> 00:23:35,830 I'm not going to call on you first. 563 00:23:35,830 --> 00:23:36,400 I promise. 564 00:23:37,090 --> 00:23:39,400 But what I'm going to ask you to do is tell 565 00:23:39,400 --> 00:23:40,780 me, tell all of us, 566 00:23:40,780 --> 00:23:41,620 including the listeners, 567 00:23:41,620 --> 00:23:42,400 who you are, 568 00:23:42,730 --> 00:23:44,290 what your business is, 569 00:23:44,620 --> 00:23:48,050 and then it's not immediately obvious what your products are. 570 00:23:48,230 --> 00:23:51,830 Tell us what you sell and then share with us something 571 00:23:51,830 --> 00:23:55,430 that's going on right now or in the month of August. 572 00:23:55,430 --> 00:23:57,680 So do you have any products on sale? 573 00:23:57,680 --> 00:23:59,390 Are you going to be at any shows? 574 00:23:59,540 --> 00:24:02,510 Are you prepping some exciting things for the holidays? 575 00:24:02,510 --> 00:24:02,690 You know, 576 00:24:02,690 --> 00:24:04,280 whatever you want to talk about. 577 00:24:04,700 --> 00:24:06,680 That's the product side and, 578 00:24:06,710 --> 00:24:10,790 or these bashes have created a lot of collaboration. 579 00:24:11,420 --> 00:24:15,380 People have been looking to place their product in wholesale, 580 00:24:15,530 --> 00:24:18,740 or find a partner to do a special type of a 581 00:24:18,740 --> 00:24:20,480 collaboration they're thinking about. 582 00:24:20,510 --> 00:24:22,340 So feel free to offer that up to that. 583 00:24:22,340 --> 00:24:26,210 You're looking for someone specific to do a collaboration on blank, 584 00:24:26,360 --> 00:24:27,440 whatever it might be. 585 00:24:27,800 --> 00:24:28,460 And then finally, 586 00:24:28,460 --> 00:24:31,790 you'll wrap up with telling us one place where people can 587 00:24:31,790 --> 00:24:32,780 go and find you. 588 00:24:33,230 --> 00:24:33,380 I mean, 589 00:24:33,390 --> 00:24:36,770 I think one is easier because it's easier for us to 590 00:24:36,770 --> 00:24:37,970 capture that one. 591 00:24:38,390 --> 00:24:39,110 Like if someone says, 592 00:24:39,140 --> 00:24:39,710 oh my gosh, 593 00:24:39,890 --> 00:24:41,780 Rosemary, I need to talk with her later. 594 00:24:41,870 --> 00:24:43,760 And you only give one place to connect. 595 00:24:44,000 --> 00:24:46,010 It's easier for them to remember that later. 596 00:24:46,190 --> 00:24:47,750 Okay. All right. 597 00:24:47,750 --> 00:24:49,610 And since I already was talking about you, 598 00:24:49,610 --> 00:24:52,340 Rosemarie, I'm going to let you go first. 599 00:24:53,300 --> 00:24:53,840 Let's see. 600 00:24:53,840 --> 00:24:55,790 We've got to get you to unmute. 601 00:24:56,450 --> 00:24:57,890 That's totally unfair, 602 00:24:59,450 --> 00:25:00,040 But I know it, 603 00:25:00,040 --> 00:25:00,860 but you're doing it. 604 00:25:00,860 --> 00:25:01,430 So there. 605 00:25:01,640 --> 00:25:03,140 Yes, exactly. 606 00:25:03,470 --> 00:25:05,390 Okay. I'm Rosemary Bo. 607 00:25:05,390 --> 00:25:10,520 Henneke the lead owner and designer of the New Jersey gifting 608 00:25:10,640 --> 00:25:11,420 company, Harris, 609 00:25:11,420 --> 00:25:12,800 Essex county, 610 00:25:13,160 --> 00:25:13,610 New Jersey. 611 00:25:13,610 --> 00:25:16,960 We are the very last town in the state of New 612 00:25:16,980 --> 00:25:20,090 Jersey. We border Pennsylvania and New York state. 613 00:25:20,090 --> 00:25:23,180 So I can shop in three states in one day. 614 00:25:22,550 --> 00:25:23,180 And it's pretty interesting. 615 00:25:23,600 --> 00:25:27,020 I live where people go on vacation and I love it. 616 00:25:27,020 --> 00:25:27,950 It's very country. 617 00:25:28,310 --> 00:25:31,850 But what we do is we offer a gifting for all 618 00:25:31,850 --> 00:25:34,700 types of businesses and personal needs. 619 00:25:34,910 --> 00:25:40,220 And I want to be considered part of your marketing team. 620 00:25:40,220 --> 00:25:41,210 If you're a business, 621 00:25:41,420 --> 00:25:44,840 you can call me and I will work within your budget. 622 00:25:44,870 --> 00:25:47,300 Everybody's very budget conscious right now. 623 00:25:47,540 --> 00:25:50,960 And I'm working on a full line of budget, 624 00:25:50,960 --> 00:25:55,970 friendly gifts for personal and corporate gifts for the holidays. 625 00:25:56,570 --> 00:25:59,120 I'm in the middle of researching a lot of new products, 626 00:25:59,150 --> 00:26:03,710 which I found some really awesome women owned businesses that make 627 00:26:03,740 --> 00:26:05,300 things in small batches, 628 00:26:05,570 --> 00:26:06,430 tasting a animal. 629 00:26:06,490 --> 00:26:07,250 And they're really, 630 00:26:07,250 --> 00:26:08,150 really good. 631 00:26:08,270 --> 00:26:12,710 But if you need any types of gifts for life milestones, 632 00:26:12,800 --> 00:26:13,730 give me a call. 633 00:26:14,090 --> 00:26:15,530 You can go to my website, 634 00:26:15,680 --> 00:26:19,130 the New Jersey gifting company.com. 635 00:26:19,130 --> 00:26:21,680 My website is under construction. 636 00:26:21,710 --> 00:26:22,520 It's up, 637 00:26:22,520 --> 00:26:24,320 but it's under construction. 638 00:26:24,410 --> 00:26:26,180 My number is there. 639 00:26:26,180 --> 00:26:29,510 I highly suggest you call me and we could work within 640 00:26:29,510 --> 00:26:30,470 your budget. 641 00:26:30,470 --> 00:26:31,670 I can design a gift. 642 00:26:31,670 --> 00:26:34,400 I will send you pictures and we can get you on 643 00:26:34,400 --> 00:26:37,940 a gifting program that works within your budget. 644 00:26:37,940 --> 00:26:40,370 You Sue for the opportunity. 645 00:26:40,370 --> 00:26:40,790 You're welcome. 646 00:26:40,790 --> 00:26:43,010 Rosemary. I love the idea of the small batches, 647 00:26:43,050 --> 00:26:47,190 because then we can gift our clients something that they're not 648 00:26:47,190 --> 00:26:49,110 going to see necessarily in their local chefs. 649 00:26:49,260 --> 00:26:51,600 So it makes it really unique and special. 650 00:26:51,720 --> 00:26:52,890 Yeah. I love that. 651 00:26:53,280 --> 00:26:54,240 Okay. Nene, 652 00:26:54,240 --> 00:26:55,320 why don't you take it away? 653 00:26:55,710 --> 00:26:56,910 Hi, I'm Neil. 654 00:26:57,360 --> 00:26:58,650 My rural names are lane, 655 00:26:58,650 --> 00:27:02,670 but I'm known as name and I have Nene's soaps and 656 00:27:02,670 --> 00:27:06,120 such. I'm trying to switch over to just mean soaps on 657 00:27:06,120 --> 00:27:07,380 my Facebook page. 658 00:27:07,740 --> 00:27:13,830 I am in a small town in Southwest Pennsylvania called Carmichael's 659 00:27:13,830 --> 00:27:18,030 Pennsylvania. I'm about 38 miles south of Pittsburgh, 660 00:27:18,060 --> 00:27:22,470 Pennsylvania, and I make handmade soaps and bath bombs and all 661 00:27:22,470 --> 00:27:27,120 things bubbly started into making my own candles, 662 00:27:27,150 --> 00:27:30,660 soy wax candles to match my soap products. 663 00:27:30,990 --> 00:27:36,000 And I do basically Melton porcine soaps because of health issues. 664 00:27:36,000 --> 00:27:38,460 I can't do the cold process. 665 00:27:38,550 --> 00:27:42,300 So I got in with the Marine Corps and I really 666 00:27:42,300 --> 00:27:43,980 enjoy it right now. 667 00:27:44,040 --> 00:27:50,040 I am working on my very first monthly subscription box for 668 00:27:50,040 --> 00:27:54,390 August. It's going to be a $25 box that has a 669 00:27:54,390 --> 00:27:55,110 bar soap, 670 00:27:55,770 --> 00:27:57,990 a matching mini body butter, 671 00:27:58,470 --> 00:27:59,820 a four ounce, 672 00:28:00,120 --> 00:28:01,080 10 candle, 673 00:28:01,320 --> 00:28:02,670 and a lip balm. 674 00:28:02,910 --> 00:28:06,450 And then there's a few other little lean swags in there. 675 00:28:06,810 --> 00:28:09,900 And you can find me on Facebook. 676 00:28:09,960 --> 00:28:10,980 It means soaps, 677 00:28:11,310 --> 00:28:13,350 or you can find me, 678 00:28:13,350 --> 00:28:15,450 it needs soaps.square.site. 679 00:28:15,870 --> 00:28:16,710 Okay, perfect. 680 00:28:17,040 --> 00:28:20,070 And I love that you're getting into subscription boxes. 681 00:28:20,100 --> 00:28:22,680 I even responded to you when I saw that I'm like, 682 00:28:25,980 --> 00:28:26,520 You know what? 683 00:28:26,520 --> 00:28:29,940 I've gotten subscription boxes as gifts recently. 684 00:28:30,270 --> 00:28:34,140 Like my daughter gave me a candle subscription every month that 685 00:28:34,140 --> 00:28:35,610 candle came for six months. 686 00:28:35,940 --> 00:28:37,200 That was so fun. 687 00:28:37,590 --> 00:28:41,340 I've also paid it forward when there have been condolence or 688 00:28:41,340 --> 00:28:45,240 sympathy type situations of doing those candles too, 689 00:28:45,270 --> 00:28:46,020 because you know, 690 00:28:46,020 --> 00:28:47,100 after an event, 691 00:28:47,370 --> 00:28:48,090 people go away, 692 00:28:48,090 --> 00:28:49,020 things act different. 693 00:28:49,020 --> 00:28:51,420 And this way I was able to continue saying how much 694 00:28:51,420 --> 00:28:53,100 I cared for that amount of time. 695 00:28:53,130 --> 00:28:56,250 So that's another thing I like about subscription boxes that isn't 696 00:28:56,250 --> 00:28:58,050 really talked about very much. 697 00:28:58,530 --> 00:28:58,950 All right, 698 00:28:59,100 --> 00:29:00,690 Anita, how about you? 699 00:29:01,110 --> 00:29:01,770 Hey, everybody, 700 00:29:01,830 --> 00:29:02,700 I'm Anita Houseman. 701 00:29:02,700 --> 00:29:05,760 I'm with the Hershey gifting company where we offer a unique 702 00:29:05,760 --> 00:29:10,920 gifting and creative marketing experience that helps others remember special people, 703 00:29:10,920 --> 00:29:13,620 moments and life events for small businesses, 704 00:29:13,650 --> 00:29:14,910 non-for-profit groups. 705 00:29:15,060 --> 00:29:15,480 And really, 706 00:29:15,480 --> 00:29:18,000 basically those that really want to stand out above the norm. 707 00:29:18,420 --> 00:29:23,010 Our number one product is custom printed ribbon that we personalize 708 00:29:23,010 --> 00:29:23,610 to order. 709 00:29:23,970 --> 00:29:27,900 It can be customized with your own personal message or maybe 710 00:29:27,900 --> 00:29:29,370 put your logo on it, 711 00:29:29,370 --> 00:29:31,920 to make things pop for whatever you need it for, 712 00:29:32,250 --> 00:29:33,780 for your gifting and branding needs. 713 00:29:34,170 --> 00:29:36,540 So what we are involved in right now, 714 00:29:36,720 --> 00:29:38,130 or what I'm involved in right now, 715 00:29:38,130 --> 00:29:41,160 I should say is earlier this year rolled out a drop 716 00:29:41,170 --> 00:29:45,730 shipping ribbon on demand services for small businesses or others that 717 00:29:45,730 --> 00:29:50,200 want to collaborate to give them a little additional revenue source, 718 00:29:50,350 --> 00:29:53,800 where we provide the ribbon that will help them generate either 719 00:29:53,800 --> 00:29:55,450 additional revenue for themselves, 720 00:29:55,450 --> 00:29:58,870 or they can sell it to themselves or provide it to 721 00:29:58,870 --> 00:30:03,250 their clients to help them promote their own products and services. 722 00:30:03,610 --> 00:30:07,510 So you can find me@thehersheygiftingcompany.com 723 00:30:07,660 --> 00:30:11,470 on the website or on all social platforms at the Hershey 724 00:30:11,470 --> 00:30:12,280 gifting co. 725 00:30:12,700 --> 00:30:14,050 So for today, 726 00:30:14,050 --> 00:30:17,230 I would like to say that we're offering a promotional discount 727 00:30:17,230 --> 00:30:20,770 for all of our first time orders for 15% off your 728 00:30:20,770 --> 00:30:23,560 order by using the code bash 15. 729 00:30:23,770 --> 00:30:24,760 So hope to see you there. 730 00:30:25,180 --> 00:30:27,430 Wonderful. And how long has that code available? 731 00:30:27,880 --> 00:30:29,350 It's a first time order. 732 00:30:29,350 --> 00:30:31,300 So you can order it's a one-time code. 733 00:30:31,810 --> 00:30:34,120 Okay. So if someone calls you in four years after they 734 00:30:34,120 --> 00:30:35,440 listened to this podcast, 735 00:30:35,590 --> 00:30:37,750 will you honor that Still you betcha. 736 00:30:37,990 --> 00:30:38,830 All right then. 737 00:30:38,980 --> 00:30:40,840 And Hopefully I'll be really big bed. 738 00:30:41,200 --> 00:30:42,730 Yeah. Okay. 739 00:30:42,910 --> 00:30:44,650 Maureen, why don't you go ahead and go. 740 00:30:45,130 --> 00:30:48,280 Hi, I'm Maureen with Maureen sweet shop out in east Longmeadow, 741 00:30:48,280 --> 00:30:51,460 Massachusetts. And for those not familiar with the area east long 742 00:30:51,460 --> 00:30:52,870 meadow, but Springfield, 743 00:30:52,870 --> 00:30:55,420 which is in Western mass and Springfield is a home of 744 00:30:55,420 --> 00:30:57,700 the basketball hall of fame and the birth of basketball. 745 00:30:58,030 --> 00:31:00,520 So I have a small chocolate shop here that we do 746 00:31:00,520 --> 00:31:01,870 wholesale and retail, 747 00:31:02,170 --> 00:31:03,160 and we have a website, 748 00:31:03,190 --> 00:31:04,720 Maureen, sweet shop.com, 749 00:31:04,750 --> 00:31:06,640 but that doesn't have our wholesale stuff on it. 750 00:31:06,640 --> 00:31:08,350 And we do that direct to the customer. 751 00:31:08,800 --> 00:31:10,930 And we do everything in small batches, 752 00:31:10,930 --> 00:31:12,130 like Roseberry said, 753 00:31:12,490 --> 00:31:16,690 we do popcorn or may pop pouring all kinds of chocolates. 754 00:31:16,870 --> 00:31:18,760 We also do guests for the corporate world. 755 00:31:18,760 --> 00:31:20,950 We do custom gifts for individuals, 756 00:31:21,130 --> 00:31:23,260 and we also have a neat process where we can actually 757 00:31:23,260 --> 00:31:27,100 print on chocolate so we can customize individual chocolate pieces. 758 00:31:27,100 --> 00:31:27,730 That's really, 759 00:31:27,730 --> 00:31:29,920 really too like Logos, 760 00:31:29,920 --> 00:31:34,670 like logos or Logos or pictures or saying whatever you like. 761 00:31:34,690 --> 00:31:35,710 Yup. Okay. 762 00:31:36,010 --> 00:31:36,310 All right. 763 00:31:37,240 --> 00:31:38,230 Anything else? 764 00:31:38,710 --> 00:31:41,470 Await Roseberry is anxiously raising her hand. 765 00:31:41,890 --> 00:31:42,640 Okay, go ahead. 766 00:31:43,150 --> 00:31:47,290 Can I give a testimonial for Maureen with the logo? 767 00:31:47,290 --> 00:31:52,210 I had her do Oreo cookies with my client's logo on 768 00:31:52,210 --> 00:31:54,700 it for his thank you boxes. 769 00:31:54,730 --> 00:31:57,250 And it just totally blew him away. 770 00:31:57,250 --> 00:31:59,080 So go Maureen. 771 00:31:59,680 --> 00:32:01,960 Okay. Very cool. 772 00:32:01,960 --> 00:32:06,130 And Quinn question Marine chocolate shipping in the summer. 773 00:32:06,160 --> 00:32:08,440 If someone was interested in wanting to talk with you, 774 00:32:08,440 --> 00:32:11,380 is there a way to get it to them or do 775 00:32:11,380 --> 00:32:12,460 we wait until the fall? 776 00:32:12,880 --> 00:32:15,130 Well, if it's something that you don't need right now, 777 00:32:15,150 --> 00:32:16,300 you're looking for the holidays. 778 00:32:16,300 --> 00:32:16,720 I'd say, 779 00:32:16,720 --> 00:32:19,000 let me ship out some samples and then let's wait till 780 00:32:19,000 --> 00:32:20,560 the fall to ship your order. 781 00:32:20,680 --> 00:32:22,000 But we do ship in the summer. 782 00:32:22,000 --> 00:32:24,610 I just shipped to Tennessee last week and it got there 783 00:32:24,610 --> 00:32:26,170 without any melting or breakage. 784 00:32:26,470 --> 00:32:28,210 We have insulated boxes. 785 00:32:28,210 --> 00:32:29,260 We have ice packs, 786 00:32:29,440 --> 00:32:32,770 but we do require a maximum of a two-day ship just 787 00:32:32,770 --> 00:32:34,150 because overnight shipping is so expensive. 788 00:32:34,240 --> 00:32:36,520 We have enough insulation that we can get it two days. 789 00:32:36,880 --> 00:32:38,260 Perfect. That makes sense. 790 00:32:38,350 --> 00:32:39,740 Wonderful. Maureen, 791 00:32:39,950 --> 00:32:40,490 thank you. 792 00:32:40,880 --> 00:32:42,260 And Gloria, 793 00:32:42,440 --> 00:32:43,280 they get away. 794 00:32:44,150 --> 00:32:45,350 Hello everyone. 795 00:32:45,470 --> 00:32:47,090 I am Gloria with keys, 796 00:32:47,090 --> 00:32:47,900 get past this. 797 00:32:47,900 --> 00:32:51,530 And we are located in the beautiful Myrtle beach area in 798 00:32:51,530 --> 00:32:52,760 South Carolina. 799 00:32:52,760 --> 00:32:55,460 And what we help you with is get things, 800 00:32:55,460 --> 00:32:59,750 whether it be through a gift baskets or small gifts, 801 00:32:59,780 --> 00:33:01,940 or if you have a large corporate gift order, 802 00:33:02,240 --> 00:33:05,150 that's something that we can help you with here at King's 803 00:33:05,150 --> 00:33:09,140 gift. Best is I am looking for people to collaborate on 804 00:33:09,140 --> 00:33:12,410 as far as product to have their product in our shop 805 00:33:12,440 --> 00:33:14,780 and also to have it in our gift baskets. 806 00:33:15,110 --> 00:33:16,100 And we are open. 807 00:33:16,190 --> 00:33:18,020 Our shop is open from 10 to two, 808 00:33:18,230 --> 00:33:20,450 Monday through Friday here in Myrtle beach. 809 00:33:20,840 --> 00:33:23,780 And what types of products are you looking for? 810 00:33:24,200 --> 00:33:26,240 I will definitely reach out to Marie. 811 00:33:26,600 --> 00:33:30,500 I am more looking for savory or sweet products, 812 00:33:30,530 --> 00:33:33,230 but I do want to talk to her about her chocolates. 813 00:33:33,620 --> 00:33:34,670 I've had them before. 814 00:33:34,670 --> 00:33:39,110 So I know the quality of what she has to Fabulous. 815 00:33:39,110 --> 00:33:40,010 And what about, 816 00:33:40,160 --> 00:33:40,370 you know, 817 00:33:40,370 --> 00:33:43,370 I'm just thinking about other people who might be listening. 818 00:33:43,730 --> 00:33:43,880 You know, 819 00:33:43,880 --> 00:33:46,880 there are a couple of gift basket companies on here today, 820 00:33:47,270 --> 00:33:48,800 if you do. 821 00:33:49,010 --> 00:33:51,290 And I'm talking to people who are listening to the podcast. 822 00:33:51,290 --> 00:33:55,970 Now, if you do gift cards or you make lotions or 823 00:33:56,090 --> 00:34:00,830 soaps, or especially something within the hometowns of people who you're 824 00:34:00,830 --> 00:34:02,150 listening to here, 825 00:34:02,330 --> 00:34:04,670 lots of times they're interested. 826 00:34:04,670 --> 00:34:06,200 And I see Rosemary and Gloria, 827 00:34:06,260 --> 00:34:07,310 not in their head, 828 00:34:07,700 --> 00:34:11,180 they're looking for things that are made in their areas in 829 00:34:11,180 --> 00:34:13,250 their states or communities. 830 00:34:13,280 --> 00:34:17,570 So it might not sound like your product is right for 831 00:34:17,570 --> 00:34:18,290 a gift, 832 00:34:18,470 --> 00:34:20,660 but you don't know because a lot of people will come 833 00:34:20,660 --> 00:34:23,420 to them for things even over and above gift basket, 834 00:34:23,470 --> 00:34:27,470 it might be like an employee appreciation birthday present or something. 835 00:34:27,860 --> 00:34:29,390 So feel free to reach out. 836 00:34:29,720 --> 00:34:31,730 The worst is going to be that someone says, 837 00:34:31,760 --> 00:34:32,990 oh, not quite a fit, 838 00:34:32,990 --> 00:34:34,160 but so glad to know you. 839 00:34:34,190 --> 00:34:35,450 And then you have that connection. 840 00:34:35,840 --> 00:34:37,790 So consider that too. 841 00:34:37,790 --> 00:34:38,000 I mean, 842 00:34:38,000 --> 00:34:40,850 that's one of the things that these bashes help you do 843 00:34:41,030 --> 00:34:44,540 is see and get ideas of what other people are doing 844 00:34:44,540 --> 00:34:45,680 for their businesses. 845 00:34:45,710 --> 00:34:47,360 But also over and above, 846 00:34:47,540 --> 00:34:50,360 try to get your mind a little bit more creative about 847 00:34:50,360 --> 00:34:53,090 different ways that you can present your product to people. 848 00:34:53,240 --> 00:34:54,020 So, all right, 849 00:34:54,050 --> 00:34:54,770 with that, 850 00:34:55,010 --> 00:34:57,950 if you're interested in joining us on a bash, 851 00:34:58,100 --> 00:35:01,430 you can don't think that if we've never talked before, 852 00:35:01,850 --> 00:35:04,970 or we've only talked with you being in the breeze that 853 00:35:04,970 --> 00:35:06,050 you're not eligible, 854 00:35:06,080 --> 00:35:06,680 you are, 855 00:35:07,070 --> 00:35:11,150 as long as you have a handmade product that your selling, 856 00:35:11,330 --> 00:35:14,300 you can grab yourself a spot in one of these bashes, 857 00:35:14,930 --> 00:35:18,320 the spots can be limited because if we just kept going 858 00:35:18,320 --> 00:35:18,950 and going, 859 00:35:18,950 --> 00:35:21,770 of course the bash would go on forever, 860 00:35:22,100 --> 00:35:25,310 depending on how many people we have each time is how 861 00:35:25,310 --> 00:35:27,260 I allot the time when people can talk. 862 00:35:27,260 --> 00:35:28,460 So as more people come in, 863 00:35:28,460 --> 00:35:30,710 you got a little less time to talk and you just 864 00:35:30,710 --> 00:35:34,610 never know the next batch is coming up. 865 00:35:35,330 --> 00:35:39,660 It's actually going to air August 20th. 866 00:35:39,660 --> 00:35:41,490 And I meant to, 867 00:35:41,490 --> 00:35:44,790 oh, and the day that we're recording it is August 4th. 868 00:35:44,790 --> 00:35:47,610 It's going to air August 20th. 869 00:35:47,610 --> 00:35:51,420 And I timed this specifically for Baptist school. 870 00:35:51,420 --> 00:35:55,260 So if you have a product specifically that meets that range, 871 00:35:55,260 --> 00:35:58,140 then come on here and share it to the world. 872 00:35:58,140 --> 00:36:01,050 The way to grab your spot is gift biz on wraps.com 873 00:36:01,230 --> 00:36:03,090 forward slash bash. 874 00:36:03,450 --> 00:36:05,310 So for those of you who are here with me, 875 00:36:05,370 --> 00:36:07,590 stay with me as I end the recording, 876 00:36:07,590 --> 00:36:09,600 we can have some conversation afterwards. 877 00:36:09,930 --> 00:36:12,540 And those of you who have listened all the way to 878 00:36:12,540 --> 00:36:14,310 the end of this episode, 879 00:36:14,490 --> 00:36:15,480 thank you so much. 880 00:36:15,570 --> 00:36:18,780 And I'm hoping to see you on one of our future 881 00:36:18,780 --> 00:36:20,730 bashes bye for now, 882 00:36:22,380 --> 00:36:24,930 Before you move on to your next activity today, 883 00:36:25,290 --> 00:36:27,360 make sure to get your name on the list for at 884 00:36:27,360 --> 00:36:29,640 least one gift biz bash. 885 00:36:30,270 --> 00:36:33,360 You can see the dates and times for upcoming sessions and 886 00:36:33,360 --> 00:36:35,580 get signed up over at gift biz, 887 00:36:35,580 --> 00:36:38,670 unwrapped.com forward slash bash. 888 00:36:39,360 --> 00:36:42,000 And if you're enjoying the podcast and would like to show 889 00:36:42,000 --> 00:36:45,510 support a rating and review would be wonderful. 890 00:36:46,020 --> 00:36:48,270 It helps spread the word about the show too. 891 00:36:48,480 --> 00:36:50,550 So it's a great way to pay it forward. 892 00:36:51,060 --> 00:36:54,690 There's also another way to get something tangible in exchange for 893 00:36:54,690 --> 00:36:55,500 your support. 894 00:36:56,070 --> 00:37:00,210 Visit my merch shop for a wide variety of inspirational items 895 00:37:00,210 --> 00:37:01,230 like mugs, 896 00:37:01,260 --> 00:37:02,910 journals, water bottles, 897 00:37:02,940 --> 00:37:07,410 and more featuring logos images and quotes to inspire you throughout 898 00:37:07,410 --> 00:37:09,780 your day makes a great gift to, 899 00:37:10,290 --> 00:37:13,500 and we've just added some new products for the season, 900 00:37:14,040 --> 00:37:16,050 which is my favorite design right now. 901 00:37:16,560 --> 00:37:20,370 It's a toss up with that gorgeous lemonade image and a 902 00:37:20,370 --> 00:37:25,680 quote about refreshing and the beautiful butterfly design. 903 00:37:26,340 --> 00:37:30,900 What's yours turn around as quick and the quality is top 904 00:37:30,960 --> 00:37:33,660 notch, nothing but the best for you. 905 00:37:34,410 --> 00:37:38,190 Take a look@alltheoptionsatgiftbizonwrapped.com 906 00:37:38,340 --> 00:37:39,960 forward slash shop. 907 00:37:40,260 --> 00:37:44,250 All proceeds from these purchases helps me offset the costs of 908 00:37:44,250 --> 00:37:47,970 producing this podcast and now be safe and well. 909 00:37:48,270 --> 00:37:49,170 And I'll see you again. 910 00:37:49,170 --> 00:37:52,410 Next time on the gift biz unwrapped podcast. 911 00:37:53,940 --> 00:37:56,580 I want to make sure your familiar with my free Facebook 912 00:37:56,580 --> 00:37:59,130 group called gift is breeze. 913 00:37:59,490 --> 00:38:03,300 It's a place where we all gather and our community to 914 00:38:03,300 --> 00:38:04,560 support each other. 915 00:38:04,980 --> 00:38:07,140 Got a really fun post in there. 916 00:38:07,140 --> 00:38:08,490 That's my favorite of the week. 917 00:38:08,490 --> 00:38:11,400 I have to say where I invite all of you to 918 00:38:11,400 --> 00:38:14,520 share what you're doing to show pictures of your product, 919 00:38:14,670 --> 00:38:17,910 to show what you're working on for the week to get 920 00:38:17,910 --> 00:38:20,880 reactions from other people and just for fun, 921 00:38:20,880 --> 00:38:24,480 because we all get to see the wonderful products that everybody 922 00:38:24,480 --> 00:38:29,010 in the community is making my favorite posts every single week, 923 00:38:29,040 --> 00:38:30,420 without doubt. 924 00:38:31,110 --> 00:38:32,190 Wait, what, 925 00:38:33,090 --> 00:38:34,710 aren't you part of the group already, 926 00:38:35,350 --> 00:38:38,740 if not make sure to jump over to Facebook and search 927 00:38:38,740 --> 00:38:42,220 for the group gift biz breeze don't delay. 928 00:38:42,730 --> 00:38:45,880 Come join us in gift biz breeze today.