1 00:00:38,251 --> 00:00:38,911 Janine: Hello. 2 00:00:38,941 --> 00:00:40,351 Welcome to another episode 3 00:00:40,422 --> 00:00:41,791 of Unleashing Brilliance. 4 00:00:41,791 --> 00:00:43,201 Today I wanna talk 5 00:00:43,201 --> 00:00:44,341 about something that 6 00:00:44,371 --> 00:00:45,811 everyone struggles with. 7 00:00:45,811 --> 00:00:46,081 Yes. 8 00:00:46,081 --> 00:00:48,481 Even those high performing 9 00:00:48,511 --> 00:00:50,251 visionary powerhouse 10 00:00:50,251 --> 00:00:50,911 women out there. 11 00:00:50,917 --> 00:00:52,201 I see you. 12 00:00:52,592 --> 00:00:54,181 Why is discipline 13 00:00:54,271 --> 00:00:56,671 so damn difficult? 14 00:00:56,683 --> 00:00:58,531 Why is it that even when we 15 00:00:58,531 --> 00:01:00,241 know exactly what we need to 16 00:01:00,241 --> 00:01:02,791 do, we still end up scrolling, 17 00:01:02,791 --> 00:01:05,821 binge watching alphabet sizing 18 00:01:05,821 --> 00:01:07,981 our spice racks color coding 19 00:01:08,041 --> 00:01:09,631 our bookshelf, or reaching 20 00:01:09,631 --> 00:01:11,221 for just one more tip, Tam. 21 00:01:11,505 --> 00:01:12,435 No judgment here. 22 00:01:12,585 --> 00:01:13,725 'cause I love chocolate 23 00:01:13,725 --> 00:01:15,075 biscuits and malteses. 24 00:01:15,093 --> 00:01:16,118 They're practically 25 00:01:16,125 --> 00:01:17,889 self-care in my land. 26 00:01:17,895 --> 00:01:19,305 But let's get into it. 27 00:01:19,425 --> 00:01:20,985 Why do we find discipline 28 00:01:21,165 --> 00:01:23,474 so damn difficult? 29 00:01:23,475 --> 00:01:25,665 I think there's a delicious 30 00:01:25,725 --> 00:01:27,705 allure of distraction 31 00:01:27,705 --> 00:01:28,365 that's going on. 32 00:01:29,155 --> 00:01:30,385 Some will tell you that 33 00:01:30,385 --> 00:01:31,645 the problem is willpower 34 00:01:31,775 --> 00:01:33,130 or brain chemistry or 35 00:01:33,130 --> 00:01:34,510 resistance, but I reckon the 36 00:01:34,510 --> 00:01:36,820 real reason is distraction 37 00:01:36,820 --> 00:01:38,350 actually feels amazing. 38 00:01:38,770 --> 00:01:39,160 You know, it's 39 00:01:39,220 --> 00:01:40,690 instant gratification. 40 00:01:40,720 --> 00:01:42,130 It's finest, isn't it? 41 00:01:42,130 --> 00:01:43,330 It whispers, you know, just 42 00:01:43,330 --> 00:01:44,774 five more minutes when 43 00:01:44,774 --> 00:01:46,154 your alarm goes off, it 44 00:01:46,154 --> 00:01:47,624 lures you into saying, 45 00:01:47,624 --> 00:01:48,914 I'll follow up tomorrow 46 00:01:49,244 --> 00:01:51,074 instead of hitting on that. 47 00:01:51,304 --> 00:01:52,564 Pitch, email hitting, 48 00:01:52,564 --> 00:01:53,824 send on that pitch email. 49 00:01:53,824 --> 00:01:55,714 Now it's sexy, it's 50 00:01:55,714 --> 00:01:57,544 sparkly, it's seductive, 51 00:01:57,964 --> 00:01:58,714 and guess what? 52 00:01:59,014 --> 00:02:00,304 It's also a big fat liar 53 00:02:00,582 --> 00:02:01,924 because here's the truth bomb. 54 00:02:02,374 --> 00:02:04,024 If distraction is all 55 00:02:04,024 --> 00:02:05,674 about short-term pleasure, 56 00:02:06,124 --> 00:02:07,834 then discipline is all 57 00:02:07,834 --> 00:02:10,267 about long-term purpose. 58 00:02:10,284 --> 00:02:11,424 It's not about suffering, 59 00:02:11,424 --> 00:02:12,834 it's about stacking 60 00:02:12,834 --> 00:02:14,094 those little wins that 61 00:02:14,094 --> 00:02:15,624 create the big dreams. 62 00:02:16,044 --> 00:02:17,124 You know, we're talking 63 00:02:17,124 --> 00:02:18,354 and writing a book. 64 00:02:18,643 --> 00:02:20,412 lending and TEDx Talk. 65 00:02:20,412 --> 00:02:22,872 Launching your empire, getting 66 00:02:22,872 --> 00:02:24,994 high quality leads on repeat. 67 00:02:25,575 --> 00:02:26,955 It's not exactly things 68 00:02:26,955 --> 00:02:28,275 you achieve by winging 69 00:02:28,275 --> 00:02:29,655 it with your phone in one 70 00:02:29,655 --> 00:02:31,005 hand, and lovers blind 71 00:02:31,005 --> 00:02:31,995 on in the background. 72 00:02:32,490 --> 00:02:33,630 It's not the sort of thing 73 00:02:33,630 --> 00:02:35,670 you can achieve by actually 74 00:02:35,670 --> 00:02:37,590 not doing the boring work. 75 00:02:38,004 --> 00:02:39,150 This stuff, getting 76 00:02:39,150 --> 00:02:40,410 those TED Talks, writing 77 00:02:40,410 --> 00:02:41,460 that book, building your 78 00:02:41,460 --> 00:02:42,840 business requires work, 79 00:02:42,840 --> 00:02:43,908 it requires discipline, 80 00:02:43,908 --> 00:02:46,398 it requires consistency. 81 00:02:46,411 --> 00:02:48,828 And that, my friends, is often 82 00:02:48,828 --> 00:02:50,946 the boring part of business. 83 00:02:51,549 --> 00:02:52,386 But I think it's time 84 00:02:52,386 --> 00:02:53,759 to flip the script. 85 00:02:53,872 --> 00:02:55,702 Let's talk strategies because 86 00:02:55,732 --> 00:02:57,232 discipline doesn't have 87 00:02:57,232 --> 00:02:58,972 to feel like a bootcamp 88 00:02:58,972 --> 00:03:01,780 hosted by Sadistics personal 89 00:03:01,780 --> 00:03:03,130 trainer that, let me tell 90 00:03:03,130 --> 00:03:04,120 you, I'm retraining for a 91 00:03:04,120 --> 00:03:05,110 high rocks right now, and 92 00:03:05,110 --> 00:03:06,070 that's how it's feeling. 93 00:03:06,340 --> 00:03:07,589 We've gotta flip the script. 94 00:03:07,711 --> 00:03:08,766 So here's a couple 95 00:03:08,766 --> 00:03:09,721 of strategies I want 96 00:03:09,721 --> 00:03:10,441 you to think about. 97 00:03:10,745 --> 00:03:12,554 The first one is to lock 98 00:03:12,554 --> 00:03:13,784 down your goals and your why. 99 00:03:14,174 --> 00:03:15,500 Because without clarity, 100 00:03:15,584 --> 00:03:16,574 distractions actually 101 00:03:16,574 --> 00:03:19,334 win every single time. 102 00:03:19,754 --> 00:03:20,354 You wanna grow your 103 00:03:20,354 --> 00:03:21,224 business, great. 104 00:03:21,524 --> 00:03:22,484 But what does that mean? 105 00:03:22,844 --> 00:03:23,984 What does it mean? 106 00:03:24,044 --> 00:03:25,514 What is the motivation? 107 00:03:25,514 --> 00:03:26,684 What is the reason 108 00:03:26,684 --> 00:03:28,064 for doing this stuff? 109 00:03:28,664 --> 00:03:29,774 My clients, especially 110 00:03:29,774 --> 00:03:31,004 those in Elevate, we sit 111 00:03:31,004 --> 00:03:32,894 down every single quarter 112 00:03:33,164 --> 00:03:34,844 and we create a game plan. 113 00:03:34,904 --> 00:03:36,254 And this is not just lofty 114 00:03:36,254 --> 00:03:37,514 goals, but it's actually 115 00:03:37,514 --> 00:03:39,584 the micro actions over 116 00:03:39,584 --> 00:03:41,294 these next 90 days that will 117 00:03:41,294 --> 00:03:43,189 actually get them there. 118 00:03:43,196 --> 00:03:44,534 And by the way, we set these 119 00:03:44,534 --> 00:03:45,884 90 day plans, not just from 120 00:03:45,884 --> 00:03:47,204 a business and professional 121 00:03:47,204 --> 00:03:48,554 perspective, but also. 122 00:03:48,719 --> 00:03:50,009 Personal perspective 123 00:03:50,309 --> 00:03:52,379 because we're not just 124 00:03:52,709 --> 00:03:54,449 single-minded human beings. 125 00:03:54,449 --> 00:03:55,409 Many of us have other 126 00:03:55,409 --> 00:03:56,159 things going on. 127 00:03:56,159 --> 00:03:57,329 We've got life dreams, we've 128 00:03:57,329 --> 00:03:58,619 got relationship goals and 129 00:03:58,619 --> 00:03:59,759 all those sorts of things. 130 00:04:00,359 --> 00:04:01,379 And it's really important that 131 00:04:01,379 --> 00:04:03,179 we get clear on these micro 132 00:04:03,179 --> 00:04:04,079 actions that are going to 133 00:04:04,079 --> 00:04:05,399 get you there because a great 134 00:04:05,399 --> 00:04:07,259 idea without a plan, well, 135 00:04:07,259 --> 00:04:08,969 that's just wishful thinking 136 00:04:08,969 --> 00:04:11,246 with a hashtag, so work out. 137 00:04:11,821 --> 00:04:13,261 What is it that you 138 00:04:13,261 --> 00:04:15,121 are wanting and why? 139 00:04:15,361 --> 00:04:16,591 Most importantly, why 140 00:04:16,621 --> 00:04:17,701 does it actually matter? 141 00:04:17,701 --> 00:04:18,121 And I want you to 142 00:04:18,121 --> 00:04:19,081 think really, why? 143 00:04:19,291 --> 00:04:20,491 Really, really, really why? 144 00:04:21,031 --> 00:04:22,351 The second thing is you 145 00:04:22,351 --> 00:04:23,971 gotta ditch the temptation. 146 00:04:24,331 --> 00:04:25,771 Willpower's cute, but 147 00:04:25,771 --> 00:04:27,421 it's, you know, unreliable. 148 00:04:27,421 --> 00:04:28,874 It's like a bad ex. We've 149 00:04:28,874 --> 00:04:30,374 actually gotta put systems 150 00:04:30,734 --> 00:04:32,354 in place, not stress. 151 00:04:32,774 --> 00:04:34,934 So if it's about turning 152 00:04:34,934 --> 00:04:36,224 off your phone, it may 153 00:04:36,224 --> 00:04:37,154 be about shutting down 154 00:04:37,154 --> 00:04:38,354 your email, it may be 155 00:04:38,354 --> 00:04:40,004 about hiding the remote. 156 00:04:40,364 --> 00:04:42,254 Whatever it is, you've got to 157 00:04:42,254 --> 00:04:44,624 get serious about removing. 158 00:04:44,789 --> 00:04:46,257 Those distractions. 159 00:04:46,404 --> 00:04:47,184 One of the things that I've 160 00:04:47,184 --> 00:04:48,354 shared this before that we 161 00:04:48,354 --> 00:04:50,484 do in my Elevate community is 162 00:04:50,484 --> 00:04:52,374 we do a weekly hour of power. 163 00:04:52,764 --> 00:04:53,694 This is where we meet 164 00:04:53,694 --> 00:04:55,284 online, the cameras are on, 165 00:04:55,524 --> 00:04:57,024 but microphones are off. 166 00:04:57,054 --> 00:04:58,854 Every single person is muted, 167 00:04:59,244 --> 00:05:00,864 and we spend that hour in 168 00:05:00,864 --> 00:05:02,334 business development mode, 169 00:05:02,334 --> 00:05:04,344 like our goals depend on it 170 00:05:04,704 --> 00:05:05,754 because they actually do. 171 00:05:06,054 --> 00:05:07,254 And let me tell you, knowing 172 00:05:07,254 --> 00:05:08,154 someone's watching you 173 00:05:08,154 --> 00:05:09,864 on Zoom, well magically 174 00:05:09,864 --> 00:05:10,974 it makes you productive. 175 00:05:10,974 --> 00:05:11,814 Funny that right? 176 00:05:12,144 --> 00:05:14,154 So remove the distraction. 177 00:05:14,764 --> 00:05:16,400 Number three making sure 178 00:05:16,407 --> 00:05:17,607 that you're celebrating 179 00:05:17,607 --> 00:05:19,047 those small wins. 180 00:05:19,536 --> 00:05:20,247 I used to think that 181 00:05:20,247 --> 00:05:21,807 discipline meant suffering, 182 00:05:22,047 --> 00:05:23,097 you know, like nose to 183 00:05:23,097 --> 00:05:24,477 the grindstone, gray 184 00:05:24,477 --> 00:05:25,857 tracksuit, eye twitching 185 00:05:25,857 --> 00:05:26,757 kind of suffering. 186 00:05:26,757 --> 00:05:27,717 And you know, 187 00:05:27,717 --> 00:05:29,037 honestly, I think it's. 188 00:05:29,037 --> 00:05:30,102 There's a lot of that 189 00:05:30,102 --> 00:05:31,302 childhood conditioning 190 00:05:31,302 --> 00:05:32,742 about you work hard, you 191 00:05:32,742 --> 00:05:33,792 keep working hard, and 192 00:05:33,792 --> 00:05:35,202 someone will notice you 193 00:05:35,202 --> 00:05:36,822 and remember my North of 194 00:05:36,822 --> 00:05:38,622 England dad saying, but it 195 00:05:38,622 --> 00:05:40,092 doesn't have to be like that. 196 00:05:40,242 --> 00:05:41,892 Now what I do is I 197 00:05:41,892 --> 00:05:43,062 celebrate the glimmer 198 00:05:43,062 --> 00:05:45,402 moments every single month. 199 00:05:45,432 --> 00:05:47,682 I look at what I've actually 200 00:05:47,682 --> 00:05:48,972 achieved in that month, 201 00:05:49,002 --> 00:05:51,132 what are those small steps 202 00:05:51,342 --> 00:05:52,302 that I've achieved, and 203 00:05:52,302 --> 00:05:54,462 I give myself the reward. 204 00:05:54,742 --> 00:05:56,112 It might be a massage, 205 00:05:56,123 --> 00:05:57,102 it might be a glass of 206 00:05:57,102 --> 00:05:58,182 bubbly at the beach. 207 00:05:58,407 --> 00:05:59,215 It might even be 208 00:05:59,215 --> 00:06:00,296 a guilt Free nap. 209 00:06:00,296 --> 00:06:01,256 It doesn't matter 210 00:06:01,556 --> 00:06:02,816 because success isn't 211 00:06:02,816 --> 00:06:03,986 just about the doing. 212 00:06:04,196 --> 00:06:05,306 It's about the being, 213 00:06:05,313 --> 00:06:06,986 and you deserve to feel 214 00:06:06,986 --> 00:06:08,216 good along the way. 215 00:06:08,731 --> 00:06:10,381 Next strategy number 216 00:06:10,381 --> 00:06:11,971 four is about being 217 00:06:11,971 --> 00:06:13,291 kinder to yourself. 218 00:06:13,291 --> 00:06:14,341 I used to be really bad 219 00:06:14,341 --> 00:06:15,721 at this, you know, like 220 00:06:15,721 --> 00:06:16,771 world champion at beating 221 00:06:16,771 --> 00:06:18,511 myself up, kind of bad. 222 00:06:18,901 --> 00:06:20,881 But now I pause, I 223 00:06:20,881 --> 00:06:22,231 reflect, I laugh. 224 00:06:22,231 --> 00:06:23,551 Sometimes I swear loudly 225 00:06:23,551 --> 00:06:24,845 and start again, but 226 00:06:24,845 --> 00:06:26,405 I never stay stuck. 227 00:06:26,745 --> 00:06:27,855 I tell my clients 228 00:06:27,855 --> 00:06:28,515 the same thing. 229 00:06:28,515 --> 00:06:29,415 If you've fallen off 230 00:06:29,415 --> 00:06:30,975 track, don't spiral. 231 00:06:31,365 --> 00:06:32,805 It's just about acknowledging 232 00:06:32,805 --> 00:06:33,945 what happened, what got 233 00:06:33,945 --> 00:06:35,235 in the way, what stopped 234 00:06:35,235 --> 00:06:36,615 you, and then taking 235 00:06:36,615 --> 00:06:38,085 ownership and pressing 236 00:06:38,085 --> 00:06:40,005 reset because there is never 237 00:06:40,005 --> 00:06:42,285 failure, only feedback, 238 00:06:42,285 --> 00:06:43,575 or sometimes a slight. 239 00:06:44,250 --> 00:06:44,670 Back. 240 00:06:45,540 --> 00:06:46,440 And one of the final 241 00:06:46,440 --> 00:06:47,730 things I do is I track 242 00:06:47,730 --> 00:06:49,440 my progress like a hoard. 243 00:06:49,500 --> 00:06:51,988 I am only retentive about 244 00:06:52,110 --> 00:06:54,600 tracking absolutely anything. 245 00:06:55,050 --> 00:06:56,010 This is like my 246 00:06:56,010 --> 00:06:57,900 superpower to my business. 247 00:06:57,900 --> 00:06:58,590 It's one of my 248 00:06:58,590 --> 00:06:59,460 biggest secrets. 249 00:06:59,460 --> 00:07:00,420 I track everything. 250 00:07:00,480 --> 00:07:01,860 I track daily sales 251 00:07:01,860 --> 00:07:02,580 and cash flow. 252 00:07:02,970 --> 00:07:04,230 I track word camp when 253 00:07:04,230 --> 00:07:05,460 I'm writing a book. 254 00:07:05,500 --> 00:07:07,360 I track social media reach, 255 00:07:07,540 --> 00:07:09,160 I track my email list. 256 00:07:09,419 --> 00:07:10,900 These are my habits because 257 00:07:10,900 --> 00:07:12,040 I know that if I don't 258 00:07:12,040 --> 00:07:13,630 track it, it doesn't happen. 259 00:07:14,110 --> 00:07:15,640 And inside my Elevate and 260 00:07:15,640 --> 00:07:17,320 Inner Circle community, 261 00:07:17,350 --> 00:07:18,280 every single one of 262 00:07:18,280 --> 00:07:19,420 us has a dashboard. 263 00:07:19,660 --> 00:07:20,920 Actual dashboards, not 264 00:07:20,920 --> 00:07:22,230 just metaphorical ones. 265 00:07:22,590 --> 00:07:25,020 Those dashboards are built to 266 00:07:25,020 --> 00:07:26,700 measure the very thing that my 267 00:07:26,700 --> 00:07:28,020 clients are measuring at that 268 00:07:28,020 --> 00:07:29,850 moment in time to ensure that 269 00:07:29,850 --> 00:07:31,500 they're making a step forward. 270 00:07:31,825 --> 00:07:32,905 We look at the North 271 00:07:32,905 --> 00:07:34,195 Star metrics, which could 272 00:07:34,195 --> 00:07:35,815 be sales and profit. 273 00:07:36,115 --> 00:07:37,585 We look at the attention 274 00:07:37,585 --> 00:07:39,325 metrics, those metrics that we 275 00:07:39,325 --> 00:07:41,275 need to be following to ensure 276 00:07:41,275 --> 00:07:42,625 that the right amount of 277 00:07:42,625 --> 00:07:45,625 eyeballs are seeing our stuff. 278 00:07:45,692 --> 00:07:46,734 we track our 279 00:07:46,734 --> 00:07:48,774 attraction metrics. 280 00:07:48,954 --> 00:07:50,034 How many people are 281 00:07:50,034 --> 00:07:51,324 coming into our world? 282 00:07:51,324 --> 00:07:52,254 What is our lead 283 00:07:52,254 --> 00:07:53,214 gen looking like? 284 00:07:53,568 --> 00:07:54,592 and then we Track the 285 00:07:54,592 --> 00:07:56,708 activation, metrics, what's 286 00:07:56,708 --> 00:07:57,848 actually being converted 287 00:07:57,848 --> 00:07:59,378 because every single one of 288 00:07:59,378 --> 00:08:01,718 those numbers shows us both 289 00:08:01,718 --> 00:08:03,668 the impact of our activity. 290 00:08:03,668 --> 00:08:05,168 And it gives us clues. 291 00:08:05,408 --> 00:08:07,358 It shows us the breadcrumbs of 292 00:08:07,358 --> 00:08:09,558 where the opportunity is, of, 293 00:08:09,558 --> 00:08:11,058 where we need to take action. 294 00:08:11,388 --> 00:08:13,518 What you focus on grows. 295 00:08:13,798 --> 00:08:15,611 What you neglect well, 296 00:08:15,648 --> 00:08:16,998 that gathers dust. 297 00:08:17,178 --> 00:08:18,948 It fuels self-doubt. 298 00:08:19,314 --> 00:08:20,634 It adds the cobwebs 299 00:08:20,634 --> 00:08:21,774 into your business. 300 00:08:22,224 --> 00:08:24,103 So the big question is, 301 00:08:24,433 --> 00:08:25,483 are you going to let 302 00:08:25,483 --> 00:08:26,983 distractions keep you in the 303 00:08:26,983 --> 00:08:28,693 loop of, I'll do it later. 304 00:08:29,173 --> 00:08:30,313 Are I gonna commit to 305 00:08:30,313 --> 00:08:31,483 a kind of discipline 306 00:08:31,753 --> 00:08:33,163 that builds freedom? 307 00:08:33,433 --> 00:08:34,633 It builds flow. 308 00:08:35,133 --> 00:08:36,781 It builds long-term 309 00:08:36,781 --> 00:08:37,441 brilliance. 310 00:08:37,637 --> 00:08:39,040 I know which camp I'm in 311 00:08:39,280 --> 00:08:40,600 and I know which camp you 312 00:08:40,600 --> 00:08:43,180 belong to too, and it's not 313 00:08:43,180 --> 00:08:45,130 the one with empty promises 314 00:08:45,340 --> 00:08:47,470 and half eaten biscuits. 315 00:08:47,530 --> 00:08:48,610 So what's one thing you're 316 00:08:48,610 --> 00:08:49,780 gonna take away from today? 317 00:08:50,350 --> 00:08:51,460 Maybe it's shutting down your 318 00:08:51,460 --> 00:08:53,410 inbox during deep work time. 319 00:08:53,710 --> 00:08:55,330 Maybe it's scheduling 320 00:08:55,330 --> 00:08:56,770 your own hour of power. 321 00:08:56,770 --> 00:08:58,420 Maybe it's finally getting 322 00:08:58,420 --> 00:08:59,890 clear on your goals 323 00:08:59,890 --> 00:09:01,660 and why they matter. 324 00:09:02,170 --> 00:09:03,070 Whatever it is. 325 00:09:03,240 --> 00:09:05,640 Please make a commitment and 326 00:09:05,640 --> 00:09:07,470 make that commitment today. 327 00:09:08,075 --> 00:09:09,545 And once again, if you've 328 00:09:09,545 --> 00:09:11,525 loved this episode or you've 329 00:09:11,525 --> 00:09:12,545 got someone that you think 330 00:09:12,545 --> 00:09:13,715 needs to listen to this 331 00:09:13,715 --> 00:09:15,545 episode, please share it with 332 00:09:15,545 --> 00:09:16,745 one of your besties, with one 333 00:09:16,745 --> 00:09:17,915 of your business buddies, with 334 00:09:17,915 --> 00:09:19,415 one of the incredible other 335 00:09:19,415 --> 00:09:21,635 people in your network who has 336 00:09:21,635 --> 00:09:23,435 got big dreams, but just keeps 337 00:09:23,435 --> 00:09:25,025 getting pulled off course. 338 00:09:25,115 --> 00:09:26,255 And of course, tag Me, 339 00:09:26,525 --> 00:09:28,055 act Janine, wherever 340 00:09:28,055 --> 00:09:28,805 you're sharing it. 341 00:09:29,075 --> 00:09:30,305 And tell me what 342 00:09:30,305 --> 00:09:32,015 are you focusing on? 343 00:09:32,950 --> 00:09:35,320 Discipline isn't punishment, 344 00:09:35,830 --> 00:09:37,840 discipline is a declaration of 345 00:09:37,840 --> 00:09:40,360 what matters, of who you are 346 00:09:40,630 --> 00:09:43,060 and of who you are becoming. 347 00:09:43,930 --> 00:09:44,620 Now, off you go. 348 00:09:45,010 --> 00:09:46,090 Go and unleash some more 349 00:09:46,090 --> 00:09:47,680 brilliance this week and I'll 350 00:09:47,680 --> 00:09:49,000 catch up with you next week.