It's great to meet you Bob, and I'm excited to talk
Adam Outland:about your most recent endeavors around this. One of the things I
Adam Outland:really love is exploring the journey to the current
Adam Outland:destination. When you see someone who's generated unique
Adam Outland:success, I feel like your resume unique is a good explanation.
Adam Outland:Really excited to dig into it, because it's so different than a
Adam Outland:lot of the experience that people have that have been on
Adam Outland:the show in the past. So hear a little bit of the journey. Of
Adam Outland:course, we can talk about the current destination as well.
Bob Bush:Yeah, love to do that. I mean, sometimes I think the
Bob Bush:journey looks more like a vagabond, and other times it's a
Bob Bush:little bit more purposeful. But in all cases, it's been wonderful.
Adam Outland:I love it. So tell me, you know early days, what
Adam Outland:were some of your conceptions of what your you thought your path
Adam Outland:was going to be? What track were you on when you were at a young
Adam Outland:person, and then what changed?
Bob Bush:Thank you for that good question. And I'm not one
Bob Bush:to really do a lot of reflecting and reflection. I do a lot of
Bob Bush:introspection, but not a lot of reflecting. And I would say the
Bob Bush:first journey of any meaning that might be interesting to the
Bob Bush:listeners is a journey that I took, in fact, my first year of
Bob Bush:high school, I was born and raised in Southern Illinois, the
Bob Bush:Mississippi River bifurcates, Missouri and Illinois. So I'm on
Bob Bush:the East St Louis side, looking at the arch on the St Louis
Bob Bush:Missouri side. And for four years, I commuted by bus, often
Bob Bush:two busses, occasionally three busses to get to high school.
Bob Bush:And so I would say my most significant data point on this
Bob Bush:journey, as meandering as it's been, is that commute. You know,
Bob Bush:I'm 1314, years old. Can't drive yet, needed to get to. I went to
Bob Bush:a Jesuit boys school across the river, very fine School in St
Bob Bush:Louis, that commute and being and I was undersized. I was a
Bob Bush:bespectacle kid. I was a geeky kid. My book bag weighed almost
Bob Bush:as much as I did. So you know those images of these little
Bob Bush:kids with their backpacks and stuff, and so I'm kind of
Bob Bush:dragging my, my pounds of books to classes every day, just the
Bob Bush:interaction with the public, right? The lady who's, you know,
at 6 00:02:44
30am she's just finished her shift, or maybe the guy who
at 6 00:02:49
just finished his his midnight shift. And then there's the lady
at 6 00:02:53
who's on her way to work, because she's, you know, working
at 6 00:02:57
in a as a as a baker, and all these different sort of types of
at 6 00:03:01
people as I'm making my way to school, and I wasn't scared and
at 6 00:03:06
intimidated at all about it, but I'm like, How did my parents
at 6 00:03:10
allow me to do that? Right? And they said they were scared, but
at 6 00:03:14
I wanted to go to a good school. I enjoyed the challenge of that,
at 6 00:03:19
and I wasn't bothered by the two plus hour commute. I was up at
at 6 00:03:23
530 whatever I got done, I wasn't sitting at my desk by
at 6 00:03:27
eight for those four years. So that was the first journey, and
at 6 00:03:31
I remember thinking as I would go back and forth, either going
at 6 00:03:36
towards the arch or away from the arch. It was a tale of two
at 6 00:03:40
cities, and I actually wrote about that for my entrance exams
at 6 00:03:44
for college. How is it that such a short piece of river that's
at 6 00:03:48
less than a mile wide, the difference could be so grand and
at 6 00:03:53
so great, and so I'm leaving what would be called the inner
at 6 00:03:57
city of East St Louis, going into this beautiful campus with
at 6 00:04:01
very bright kids, and it comes from the St Louis side. I'm
at 6 00:04:05
sitting behind people whose parents own some of the biggest
at 6 00:04:09
companies in the Midwest, certainly in St Louis sports
at 6 00:04:13
teams and engineering companies and law firms, and that Taylor
at 6 00:04:17
two cities was very stark, but I learned through my classmates,
at 6 00:04:22
etc, that there was much more we had in common than not.
Adam Outland:Oh, that's really extraordinary. And, you know, I
Adam Outland:think, you know, you get into a different environment. What I
Adam Outland:heard in your story that actually made me want to ask
Adam Outland:another question. First is it sounded like you said you You
Adam Outland:made this choice that you wanted to go to the school.
Bob Bush:Yeah. And I can tell you, it's tough to make any
Bob Bush:young teenager or kid, you know, at a certain point do anything.
Bob Bush:It's just almost impossible. So one of the things that my
Bob Bush:parents did is allow you to make choices, allow you to fail a
Bob Bush:little bit, but not too much. A scared me is okay. Maybe a
Bob Bush:broken arm is okay for. Some parents, but let's not lose a
Bob Bush:limb, right? Yeah. And so yeah, it was truly a choice to go
Bob Bush:because I I had a fire and an appetite for I was very
Bob Bush:intellectually curious, and unfortunately, the programs and
Bob Bush:the schools that were sort of the easy commute were going to
Bob Bush:meet my academic interests, and so I had to there were two
Bob Bush:schools that across on the st louis side that I that were
Bob Bush:considered nationally ranked and world class. I didn't know what
Bob Bush:the Ivy League was called and all that stuff. Then I just knew
Bob Bush:that I showed a little bit of aptitude, and I wanted to be
Bob Bush:around, you know, an intense sort of learning environment.
Bob Bush:And so it was 100% my choice that my parents supported. The
Bob Bush:tuition was quite expensive. I sometimes worked after school,
Bob Bush:and it taught me discipline and but I it was a wonderful
Bob Bush:academic setting. So it's certainly it was my choice, and
Bob Bush:it was a choice that really put me on a very firm footing as I
Bob Bush:went to other steps in that journey.
Adam Outland:Yeah, well, you take out any any part of the
Adam Outland:rest of your story, and you already have, you know, a
Adam Outland:predictive amount of success that you know is coming out of a
Adam Outland:young teenager. Because the other thing I do know about
Adam Outland:teenagers is that they're not typically very inspired to work
Adam Outland:extra hard.
Bob Bush:Unbelievable.
Adam Outland:So to actively make the choice for academic
Adam Outland:rigor and to get on a bus of strangers, to get down there
Adam Outland:says just a lot about the kind of character you had.
Bob Bush:Two, brother. Two busses, sometimes three. But it
Bob Bush:was fun. Learning was fun. Learning is still fun. I'm still
Bob Bush:hyper curious. So it wasn't I didn't consider it rigorous or
Bob Bush:challenging, it was just kind of a natural thing. So I guess I've
Bob Bush:been blessed in that one.
Adam Outland:So take that observation and then move that
Adam Outland:forward through college to your entry into the professional
Adam Outland:world, like the things that just occurred naturally to you. Yeah,
Adam Outland:okay, I'll take three busses to get to a school that's
Adam Outland:academically rigorous that I can learn from, of course. That
Adam Outland:makes sense. How did that interplay into your early career
Adam Outland:as a professional?
Bob Bush:Oh, boy, so lots and so I'll tell you a story. I I
Bob Bush:was a philosophy major. Went to a small college, Amherst
Bob Bush:College, about 1600 kids. In fact, my college was about the
Bob Bush:same size as my high school, and I chose there because it was one
Bob Bush:of the toughest colleges to get into. I'd never been to Boston,
Bob Bush:certainly not to Amherst. And we went to looked at the big, you
Bob Bush:know, Ivy League schools, and I fell in love with the little
Bob Bush:college setting, and studied philosophy and English
Bob Bush:literature, read Latin and Greek. And so I'm I'm around
Bob Bush:looking at all what my friends are doing and classmates, and
Bob Bush:they're going to Wall Street, they're going to consulting
Bob Bush:firms, they're getting their MBAs. And so wanted to learn
Bob Bush:more about that. But mind you, I hadn't studied finance or any of
Bob Bush:that stuff, but I applied to Wall Street because that's where
Bob Bush:my friends were going. And I heard you could make a lot of
Bob Bush:money doing it. And much to my surprise, they said, What does a
Bob Bush:philosopher have to do with making money on Wall Street? And
Bob Bush:I said, Well, I don't know, but I did pretty well in school. If
Bob Bush:I don't have the same answer that all the other kids give
Bob Bush:you, I bet I'll give you an interesting one. So they said,
Bob Bush:Okay, you young whippersnapper, we're going to put you in sales.
Bob Bush:And I said, No, I want to be in mergers and acquisitions.
Bob Bush:They're like, You gotta be kidding. The M A guys, they're
Bob Bush:the Masters of the Universe. Like, you gotta have a very
Bob Bush:strong economic and maybe physics are certainly math,
Bob Bush:grounding, etc, finance grounding. What do we do with
Bob Bush:you there? And I said, Well, I'll learn it. Give me a chance.
Bob Bush:And so I talked my way into being a financial analyst at a
Bob Bush:major Wall Street firm, and they kicked my butt because I didn't
Bob Bush:know nothing. 80 hour weeks, 90 hour weeks, some 100 hour weeks,
Bob Bush:and I was put on the largest leverage buyout in the history
Bob Bush:of finance, RJR Nabisco, and I was one of the analysts on that
Bob Bush:deal. And so I went from studying philosophy to doing
Bob Bush:high stakes, large buyouts as an analyst, and I had to make up
Bob Bush:for what I didn't know. But I'm quite competitive, and I enjoyed
Bob Bush:learning it, and I was a geek, so I didn't mind if I miss
Bob Bush:social activities and stuff. I was sort of single minded about
Bob Bush:learning this craft, but I had to bust my hump, and
Bob Bush:occasionally I was hazed and all of that. And that's just part of
Bob Bush:it. There were not a lot of African Americans on Wall Street
Bob Bush:doing that kind of work at all. And so the notion of having a
Bob Bush:mentor or having the support system, they, you know, they
Bob Bush:throw you in the middle of the baton, and you swim or you
Bob Bush:don't. And I just sort of, well, let's just get on with it. And
Bob Bush:so I kind of Mr. Magood my way through all of these things that
Bob Bush:others would say are challenges and and because, by the grace of
Bob Bush:God, I. Always landed on my feet.
Adam Outland:Yeah, with that analyst role, you being as
Adam Outland:curious as you are, like, what were a couple of key
Adam Outland:observations that you made as an analyst that said, I can make a
Adam Outland:career out of this thing?
Bob Bush:I'm not so sure. Cuz now, looking on hindsight, I
Bob Bush:don't want to appear to be smarter than I was then, but
Bob Bush:certainly so there's the observations I was making real
Bob Bush:time, of course, and then there's the looking back 40
Bob Bush:years observations. And so I don't want to sort of conflate
Bob Bush:them, but it's kind of difficult to couple them, but sort of one
Bob Bush:of the things that is a thread from my experience in high
Bob Bush:school and the experience I had being in another pulled
Bob Bush:environment with financial analysts and these Wall Street
Bob Bush:bankers and stuff is that there really isn't that much
Bob Bush:difference, a little bit of grit, a little bit of hard work,
Bob Bush:being coachable, having some discipline. It's all the same
Bob Bush:kind of stuff. So one observation was, whatever the
Bob Bush:challenge happened to be, despite the fact I didn't sort
Bob Bush:of walk in with the same sort of skill set, what I did have, from
Bob Bush:my liberal arts background and my philosophy background was
Bob Bush:very helpful. I got some fundamental understanding of how
Bob Bush:to approach a problem, how to solve a problem, how to think
Bob Bush:through a problem, thinking about methods and processes,
Bob Bush:etc. And so I then I realized that why I navigated the
Bob Bush:philosophy in the first place? Because I'm not particularly
Bob Bush:intimidated by chaos or mess or data that doesn't seem to align.
Bob Bush:I have a bit of a natural ability, thank goodness, but
Bob Bush:some training to go into, whether it's any field, I think,
Bob Bush:and through a little bit of hard work start myself out. And so I
Bob Bush:think that was one of the key observations, is that this is
Bob Bush:just another problem to solve.
Adam Outland:Beautiful. Philosophy is a lot of things,
Adam Outland:but there are a lot of rubrics for problem solving baked into
Adam Outland:philosophy. And I feel like so much of navigating business and
Adam Outland:growing business is a matter of of untying the knots and solving
Adam Outland:the problems that are both inside and inside the business
Adam Outland:and and the big problems that are the business is designed to
Adam Outland:solve for everyone else.
Bob Bush:That's right. Well, you know the biggest knot,
Bob Bush:right? It's the people problem, that's the biggest knot.
Adam Outland:People are your biggest problem and your
Adam Outland:greatest asset. So, so how do you get just help us skip over
Adam Outland:to this component. You know, your your role as a senior
Adam Outland:investment executive took you to a lot of different geographies.
Adam Outland:I mean, well, outside of the US, what drove you in that
Adam Outland:direction? Or maybe it wasn't your choice.
Bob Bush:Well, another sort of dot on this journey. We had a
Bob Bush:friend and an undergrad who sister lived in Dubai in the
Bob Bush:early 90s, and she was very cute, and he was very cool, and
Bob Bush:he says going to visit my sister, as she lives in Dubai,
Bob Bush:said, I'll come along. Never been to Dubai. And so we went to
Bob Bush:the desert, and I hung out with Kareem and spent some time with
Bob Bush:him and his family, etc. So that I first traveled to Dubai was
Bob Bush:personal one, and just for fun. And while I was there, I was
Bob Bush:talking to a gentleman who was a Bedouin, and he was dressed in
Bob Bush:local garb, and he said, What are you doing here? And I said,
Bob Bush:I'm on vacation. And he started laughing, right? This is the
Bob Bush:early 90s, so he's struggling. Well, what are you doing on
Bob Bush:vacation? I said, Well, I'd never been and my friend is
Bob Bush:here. So we started chatting, and he said something to me,
Bob Bush:very profound. He said, We don't need you here. And I said, What
Bob Bush:do you mean? He says, we can send our kids all over the world
Bob Bush:to your schools. So if you ever want to come back and you want
Bob Bush:to do something here, it's not what you know, it's not your
Bob Bush:learning, it's how you communicate and whether you
Bob Bush:understand my culture and you can communicate with me. And he
Bob Bush:literally took his hand and he moved it from his head to his
Bob Bush:heart. You make that the head heart connection. And I would
Bob Bush:love to have you back, but if you think you're going to go and
Bob Bush:you're with your fancy schools, to come back and teach us
Bob Bush:something or help us with something, don't need you for
Bob Bush:that. And I really thought about that because I was contemplating
Bob Bush:going to business school and doing more finance, etc, and I
Bob Bush:shifted to go to study international relations, Arabic
Bob Bush:at Johns Hopkins School of Advanced International Studies.
Bob Bush:So rather than getting a traditional finance degree, I
Bob Bush:went and started language skills, economics, cultural
Bob Bush:orientations in Washington, DC, that actually helped orientate
Bob Bush:me to, yeah, this is not about just the dollars and the cents.
Bob Bush:There are people behind this, right? You know, there's the
Bob Bush:famous the famous phrase that pilots don't fly planes, they
Bob Bush:fly people. And so if you really want to get behind the numbers,
Bob Bush:you got to understand. What those numbers represent?
Adam Outland:Yeah, it's not just about recording the data.
Adam Outland:It's it's how your ability to interpret it that really makes a
Adam Outland:difference, right? And kind of makes or breaks someone's
Adam Outland:ability, you know, career path in that area, I can see that.
Adam Outland:And I think the international component, I mean, just it must
Adam Outland:have been such a good learning experience in and of itself, to
Adam Outland:travel like you gave in that great anecdote, meet with people
Adam Outland:and break down different barriers that we all have in our
Adam Outland:own mind and perceptions of the world around us. So this brought
Adam Outland:you to your experience with, you know private equity, you know
Adam Outland:venture capital, in the experience that you had and
Adam Outland:where that led you. What were some of the bigger transactions
Adam Outland:that you were a part of that provided significant lessons for
Adam Outland:you?
Bob Bush:Right, and so the role that venture can play in capital
Bob Bush:formation and economic development, the role that PE
Bob Bush:plays, I've had the good fortune of I moved to Dubai in the early
Bob Bush:2000s to to work. I was an advisor to the Prime Minister of
Bob Bush:the UAE and the ruler of Dubai, to talk about how to make Dubai
Bob Bush:a viable and sustainable immigrant that was world class,
Bob Bush:and what kind of services could be offered. And I was a small
Bob Bush:part of a great team that helps develop the economic development
Bob Bush:strategy of a wonderful immigrant and a wonderful
Bob Bush:country, and so using the traditional tools of M A and
Bob Bush:financial structuring and engineering and and
Bob Bush:understanding optionality and all these things to bring it
Bob Bush:into a very practical way, helping to develop a country,
Bob Bush:develop a region. Fabulous. I was head hunted for the role,
Bob Bush:and they wanted someone that had this curious admixture of of
Bob Bush:skills and experiences. So the random guy I meet in Dubai is
Bob Bush:why I study the Middle East and Africa, because I've done
Bob Bush:finance. I had the finance I had worked in an entrepreneur work
Bob Bush:working a couple of FinTech companies before it was called
Bob Bush:FinTech around capital formation. Because while I was
Bob Bush:in graduate school, I finally did go to graduate school, I
Bob Bush:received a fellowship to travel through Africa, and I backpacked
Bob Bush:through Africa for almost a year, visiting capital cities,
Bob Bush:and one of the the first place I landed was in Accra, Ghana,
Bob Bush:because Accra had just launched its its equity exchange and
Bob Bush:Trying to understand how capital formation could have an impact
Bob Bush:on the development of Ghana, the country, all these little bits.
Bob Bush:And I didn't know sort of where these things were going to go,
Bob Bush:but it's headhunted. It's like, Well, you got the
Bob Bush:entrepreneurial bit, you got the economic development bit, you
Bob Bush:know about the region. You got financial training. You seem to
Bob Bush:be able to get acculturated pretty quickly. Would you come
Bob Bush:from New York and and work with us here in Dubai? And I remember
Bob Bush:telling some of my friends, and they were once, one funny story
Bob Bush:is one of my friends said, you know, Bob, this is money making
Bob Bush:Manhattan. What are you going to go do in the desert? And I said,
Bob Bush:you know, I don't know, but they're saying all this crazy
Bob Bush:stuff. If they can do half of it, this is going to be a very
Bob Bush:interesting journey, and if it doesn't work out, I can always
Bob Bush:come back to the US Now, fortunately, not married, no
Bob Bush:kids, right? I didn't have those tethers, so that's how I ended
Bob Bush:up moving to Dubai in 2003 and then working on what has to be
Bob Bush:considered one of the most amazing formations, country
Bob Bush:formations and formations in the last 100 plus years of what they
Bob Bush:did in what was a desert into now a top 10 global destination.
Adam Outland:No kidding, and to be on the ground floor to
Adam Outland:experience that. So there's a stereotype Bob that maybe isn't
Adam Outland:completely pervasive, but that folks who choose private equity
Adam Outland:and venture and these things that you know, you know, they
Adam Outland:don't really care about social impact. But this isn't obviously
Adam Outland:a true stereotype. There's many that are involved, including
Adam Outland:yourself. And so what you know, you obviously it took a slightly
Adam Outland:unconventional path to get into the path that you did through
Adam Outland:philosophy undergrad, so you already were outside the box.
Adam Outland:But what led you down the path of creating social impact, and
Adam Outland:how has business helped with that?
Bob Bush:Yeah, I think you can sort of see the dots right. So
Bob Bush:before you can criticize something, you might want to
Bob Bush:become an expert at it. Everyone's got an opinion, but
Bob Bush:every opinion is not informed. And so just starting with, what
Bob Bush:does social impact mean? Right? That's environmental
Bob Bush:sustainability, that's financial sustainability, right? That's
Bob Bush:that, you know, those elements. Have some type of capital
Bob Bush:component, and whether that capital is relational capital or
Bob Bush:social capital or financial capital, I just see PE or
Bob Bush:finance is just one of the tools that is necessary to creating
Bob Bush:impact. And that social impact is financial impact, that social
Bob Bush:impact is economic impact, that social impact is environmental
Bob Bush:impact, etc. And so getting some proper training, and then
Bob Bush:working in a in an immigrant and with other governments to sort
Bob Bush:of figure out how we can take these traditional access to
Bob Bush:capital issues, access to market issues, and create business
Bob Bush:models around them. To me, this is a culmination of all of those
Bob Bush:other things that I've done to see if I can take what to your
Bob Bush:point, or skills, or one type of impact shareholder, ROI, and see
Bob Bush:how you can if you have any kind of facility, right? And you
Bob Bush:know, one of the, one of the challenges that the world of
Bob Bush:Silicon Valley has and the world of Wall Street have is, what
Bob Bush:kinds of questions are you asking? You ask the kind of
Bob Bush:question about the kind of problem you want to solve, and
Bob Bush:then the money goes to that. And you can, you know, do we really
Bob Bush:need flying cars? But if that's the question, you can you can
Bob Bush:come out a viable business model, there'll be someone
Bob Bush:that'll help you fund buying cars, absolutely to your point
Bob Bush:of sort of coming from the outside, whether that's the
Bob Bush:outside, or having to commute to go to St Louis for school. I've
Bob Bush:always had the blessing of being able to look at something a
Bob Bush:little bit more broadly than most, and I apply that natural
Bob Bush:instinct and these traditional skills to go, can I take this
Bob Bush:totality of all these other experiences I've used in some
Bob Bush:perhaps traditional ways, and bring those skills into
Bob Bush:something by asking different questions and hopefully getting
Bob Bush:better output and and I remember one of the first images that I
Bob Bush:ever had that gave me a global perspective, and my father and
Bob Bush:mother still have it. There was a an African boy who was
Bob Bush:skeletal. Could not have been more than six or seven years
Bob Bush:old, eating from a bowl that had a few pieces of rice, and I
Bob Bush:remember asking them, and I still ask today, why does that
Bob Bush:have to exist in our world with so much surplus? That's a
Bob Bush:question that I had as a little boy, and a version of that
Bob Bush:question I still ask myself, as we now are dealing much more
Bob Bush:focused on the agriculture and coffee and cocoa and these
Bob Bush:things. So it may look like it's this sort of security, strange
Bob Bush:path, journey to get into social impact, but I think in the way
Bob Bush:we define social impact, right? We're not a charity, commerce.
Bob Bush:Can we use the commerce over charity? My partner may rest in
Bob Bush:peace, has has a very viable foundation that has done a lot
Bob Bush:of foundational work and has given millions of dollars in
Bob Bush:education and health care. It's a nonprofit. When we started
Bob Bush:this, he and I said, I we want this to be a social enterprise
Bob Bush:that needs to use the same metrics of of operational
Bob Bush:efficiency and capital efficiency as any other
Bob Bush:business, because that's viability. And we're going to
Bob Bush:use this model and the things that we've learned. So sir, you
Bob Bush:are the passion and I'm the purpose, and together, we're
Bob Bush:going to see if we can ask some good questions to have some impact.
Adam Outland:I love it. I remember as a 20 something year
Adam Outland:old having a an early midlife crisis, very early midlife
Adam Outland:crisis, where I was thinking about, what's the purpose of
Adam Outland:life, what's the impact I want to have, you know, and that kind
Adam Outland:of led me to like, what's the problem I want to solve? And I
Adam Outland:thought, Wow, there's so many problems to solve, so I should
Adam Outland:probably be in politics. You know, I'd studied government and
Adam Outland:politics as a result, and there's a point where I just
Adam Outland:shut myself in my room for a couple of days to just really
Adam Outland:write out all the things that were in my brain and to process
Adam Outland:where, where I wanted to go and, you know, looking back on my
Adam Outland:studies, you know, studying government, politics at
Adam Outland:University of Maryland actually led me to this belief that being
Adam Outland:a politician actually is quite limited in the type of impact
Adam Outland:that you can have. And that's true and not true, probably, but
Adam Outland:I came to a personal conclusion that one of the biggest
Adam Outland:challenges were, are the people? What we started, people are the
Adam Outland:biggest problem, the greatest asset, right? And I thought to
Adam Outland:myself, you know, if we could change or impact education, and
Adam Outland:maybe even in unconventional ways, we could help young people
Adam Outland:develop a higher EQ, some of the things that are not taught in
Adam Outland:schools, but how we manage our. Emotions, so that their emotions
Adam Outland:can't be hijacked by others. You know that they could have more
Adam Outland:self confidence and self value, that they can reverse engineer
Adam Outland:their goals? I mean, these things that had helped me have a
Adam Outland:transformative experience in my life, that maybe that was the
Adam Outland:best place of impact, and that led to a career of coaching and
Adam Outland:development and building a business that does the same. And
Adam Outland:so I hear your story, and I think I agree with you that a
Adam Outland:big part of life is making sure we're solving the most important
Adam Outland:problems, and everybody's got a different perspective on that,
Adam Outland:but we have some brilliant people in this world that are
Adam Outland:chasing relatively silly problems to solve, or in some
Adam Outland:cases brilliant people that choose maybe to just be
Adam Outland:important in this world instead of being of value. You know,
Adam Outland:what I hear you doing is being of value. And so what are the
Adam Outland:biggest problems that you think are worth solving?
Bob Bush:Wow, man, like, how long is this show? My goodness
Bob Bush:first. Thank you for that. You know, do your own reflection.
Bob Bush:And I love how you summed it up. You know, there are people in
Bob Bush:the world that choose to be more important instead of being more
Bob Bush:valuable. And it kind of links to the conversation that we had
Bob Bush:a little bit earlier about understanding valuation mergers
Bob Bush:and acquisitions, the valuation, the value to value an asset, and
Bob Bush:understanding the values of an asset, right? And as much as
Bob Bush:people can be a problem with regards to efficiency and
Bob Bush:getting things done that the values are have to be about,
Bob Bush:then it have to be distinguishable from the dollar
Bob Bush:value. And this is a way that, when I'm sort of approaching a
Bob Bush:problem, you know, I I'm very mindful of the, you know, what
Bob Bush:are we measuring? How do we measure it? And is this, is this
Bob Bush:going to be a values driven metric, or is this a valuation
Bob Bush:driven metric? And they're both important when you're talking
Bob Bush:about creating a sustainable model. And so in to get you your
Bob Bush:question about what kinds of problems to solve, every problem
Bob Bush:at some point has this tension, are we thinking short term? Are
Bob Bush:we thinking long term? Or we want to, we want to, you know
Bob Bush:whether it's health care, there's a cost benefit analysis.
Bob Bush:Well, if we can get the vaccine out six months earlier, it is
Bob Bush:going to have X percentage of people that can help, but Y
Bob Bush:percentage of the people are not going to be helped because we
Bob Bush:haven't, because there's maybe some additional things that we
Bob Bush:can do. There's always contraindications, right?
Bob Bush:There's always risks, there's always the obverse side of that
Bob Bush:coin. And so to me, it's not so much which problem is more or
Bob Bush:less important. It is. How do you tackle whatever problem
Bob Bush:you're you're doing right? Because I don't want your
Bob Bush:listeners, and I certainly don't think this way to think that.
Bob Bush:Big problems, major problems. Oh, my problem is, I'm trying to
Bob Bush:save the world from malaria. There are problems in your
Bob Bush:neighborhood, there are problems in your school. The question is
Bob Bush:the mindset around it, so let's not think about it in terms of
Bob Bush:big problems or little problems. It is whatever problem there is
Bob Bush:before you bring it, bring an interdisciplinary, bring a
Bob Bush:diverse, bring a viable bring a perspective, a mindset,
Bob Bush:recognizing that value and values are not the same thing.
Adam Outland:Yeah, yeah, well done. I think that's a good it's
Adam Outland:a great perspective. You know, big problems are important to
Adam Outland:solve, but at the same time, they don't have to be hairy and
Adam Outland:audacious and worldwide, in fact, you know, we need a lot
Adam Outland:more people solving the local problem that adds up to a big
Adam Outland:solution. And it's really about having a problem solving mindset
Adam Outland:and how to tackle them.
Bob Bush:That's right.