Adam Outland:

It's great to meet you Bob, and I'm excited to talk

Adam Outland:

about your most recent endeavors around this. One of the things I

Adam Outland:

really love is exploring the journey to the current

Adam Outland:

destination. When you see someone who's generated unique

Adam Outland:

success, I feel like your resume unique is a good explanation.

Adam Outland:

Really excited to dig into it, because it's so different than a

Adam Outland:

lot of the experience that people have that have been on

Adam Outland:

the show in the past. So hear a little bit of the journey. Of

Adam Outland:

course, we can talk about the current destination as well.

Bob Bush:

Yeah, love to do that. I mean, sometimes I think the

Bob Bush:

journey looks more like a vagabond, and other times it's a

Bob Bush:

little bit more purposeful. But in all cases, it's been wonderful.

Adam Outland:

I love it. So tell me, you know early days, what

Adam Outland:

were some of your conceptions of what your you thought your path

Adam Outland:

was going to be? What track were you on when you were at a young

Adam Outland:

person, and then what changed?

Bob Bush:

Thank you for that good question. And I'm not one

Bob Bush:

to really do a lot of reflecting and reflection. I do a lot of

Bob Bush:

introspection, but not a lot of reflecting. And I would say the

Bob Bush:

first journey of any meaning that might be interesting to the

Bob Bush:

listeners is a journey that I took, in fact, my first year of

Bob Bush:

high school, I was born and raised in Southern Illinois, the

Bob Bush:

Mississippi River bifurcates, Missouri and Illinois. So I'm on

Bob Bush:

the East St Louis side, looking at the arch on the St Louis

Bob Bush:

Missouri side. And for four years, I commuted by bus, often

Bob Bush:

two busses, occasionally three busses to get to high school.

Bob Bush:

And so I would say my most significant data point on this

Bob Bush:

journey, as meandering as it's been, is that commute. You know,

Bob Bush:

I'm 1314, years old. Can't drive yet, needed to get to. I went to

Bob Bush:

a Jesuit boys school across the river, very fine School in St

Bob Bush:

Louis, that commute and being and I was undersized. I was a

Bob Bush:

bespectacle kid. I was a geeky kid. My book bag weighed almost

Bob Bush:

as much as I did. So you know those images of these little

Bob Bush:

kids with their backpacks and stuff, and so I'm kind of

Bob Bush:

dragging my, my pounds of books to classes every day, just the

Bob Bush:

interaction with the public, right? The lady who's, you know,

at 6 00:02:44

30am she's just finished her shift, or maybe the guy who

at 6 00:02:49

just finished his his midnight shift. And then there's the lady

at 6 00:02:53

who's on her way to work, because she's, you know, working

at 6 00:02:57

in a as a as a baker, and all these different sort of types of

at 6 00:03:01

people as I'm making my way to school, and I wasn't scared and

at 6 00:03:06

intimidated at all about it, but I'm like, How did my parents

at 6 00:03:10

allow me to do that? Right? And they said they were scared, but

at 6 00:03:14

I wanted to go to a good school. I enjoyed the challenge of that,

at 6 00:03:19

and I wasn't bothered by the two plus hour commute. I was up at

at 6 00:03:23

530 whatever I got done, I wasn't sitting at my desk by

at 6 00:03:27

eight for those four years. So that was the first journey, and

at 6 00:03:31

I remember thinking as I would go back and forth, either going

at 6 00:03:36

towards the arch or away from the arch. It was a tale of two

at 6 00:03:40

cities, and I actually wrote about that for my entrance exams

at 6 00:03:44

for college. How is it that such a short piece of river that's

at 6 00:03:48

less than a mile wide, the difference could be so grand and

at 6 00:03:53

so great, and so I'm leaving what would be called the inner

at 6 00:03:57

city of East St Louis, going into this beautiful campus with

at 6 00:04:01

very bright kids, and it comes from the St Louis side. I'm

at 6 00:04:05

sitting behind people whose parents own some of the biggest

at 6 00:04:09

companies in the Midwest, certainly in St Louis sports

at 6 00:04:13

teams and engineering companies and law firms, and that Taylor

at 6 00:04:17

two cities was very stark, but I learned through my classmates,

at 6 00:04:22

etc, that there was much more we had in common than not.

Adam Outland:

Oh, that's really extraordinary. And, you know, I

Adam Outland:

think, you know, you get into a different environment. What I

Adam Outland:

heard in your story that actually made me want to ask

Adam Outland:

another question. First is it sounded like you said you You

Adam Outland:

made this choice that you wanted to go to the school.

Bob Bush:

Yeah. And I can tell you, it's tough to make any

Bob Bush:

young teenager or kid, you know, at a certain point do anything.

Bob Bush:

It's just almost impossible. So one of the things that my

Bob Bush:

parents did is allow you to make choices, allow you to fail a

Bob Bush:

little bit, but not too much. A scared me is okay. Maybe a

Bob Bush:

broken arm is okay for. Some parents, but let's not lose a

Bob Bush:

limb, right? Yeah. And so yeah, it was truly a choice to go

Bob Bush:

because I I had a fire and an appetite for I was very

Bob Bush:

intellectually curious, and unfortunately, the programs and

Bob Bush:

the schools that were sort of the easy commute were going to

Bob Bush:

meet my academic interests, and so I had to there were two

Bob Bush:

schools that across on the st louis side that I that were

Bob Bush:

considered nationally ranked and world class. I didn't know what

Bob Bush:

the Ivy League was called and all that stuff. Then I just knew

Bob Bush:

that I showed a little bit of aptitude, and I wanted to be

Bob Bush:

around, you know, an intense sort of learning environment.

Bob Bush:

And so it was 100% my choice that my parents supported. The

Bob Bush:

tuition was quite expensive. I sometimes worked after school,

Bob Bush:

and it taught me discipline and but I it was a wonderful

Bob Bush:

academic setting. So it's certainly it was my choice, and

Bob Bush:

it was a choice that really put me on a very firm footing as I

Bob Bush:

went to other steps in that journey.

Adam Outland:

Yeah, well, you take out any any part of the

Adam Outland:

rest of your story, and you already have, you know, a

Adam Outland:

predictive amount of success that you know is coming out of a

Adam Outland:

young teenager. Because the other thing I do know about

Adam Outland:

teenagers is that they're not typically very inspired to work

Adam Outland:

extra hard.

Bob Bush:

Unbelievable.

Adam Outland:

So to actively make the choice for academic

Adam Outland:

rigor and to get on a bus of strangers, to get down there

Adam Outland:

says just a lot about the kind of character you had.

Bob Bush:

Two, brother. Two busses, sometimes three. But it

Bob Bush:

was fun. Learning was fun. Learning is still fun. I'm still

Bob Bush:

hyper curious. So it wasn't I didn't consider it rigorous or

Bob Bush:

challenging, it was just kind of a natural thing. So I guess I've

Bob Bush:

been blessed in that one.

Adam Outland:

So take that observation and then move that

Adam Outland:

forward through college to your entry into the professional

Adam Outland:

world, like the things that just occurred naturally to you. Yeah,

Adam Outland:

okay, I'll take three busses to get to a school that's

Adam Outland:

academically rigorous that I can learn from, of course. That

Adam Outland:

makes sense. How did that interplay into your early career

Adam Outland:

as a professional?

Bob Bush:

Oh, boy, so lots and so I'll tell you a story. I I

Bob Bush:

was a philosophy major. Went to a small college, Amherst

Bob Bush:

College, about 1600 kids. In fact, my college was about the

Bob Bush:

same size as my high school, and I chose there because it was one

Bob Bush:

of the toughest colleges to get into. I'd never been to Boston,

Bob Bush:

certainly not to Amherst. And we went to looked at the big, you

Bob Bush:

know, Ivy League schools, and I fell in love with the little

Bob Bush:

college setting, and studied philosophy and English

Bob Bush:

literature, read Latin and Greek. And so I'm I'm around

Bob Bush:

looking at all what my friends are doing and classmates, and

Bob Bush:

they're going to Wall Street, they're going to consulting

Bob Bush:

firms, they're getting their MBAs. And so wanted to learn

Bob Bush:

more about that. But mind you, I hadn't studied finance or any of

Bob Bush:

that stuff, but I applied to Wall Street because that's where

Bob Bush:

my friends were going. And I heard you could make a lot of

Bob Bush:

money doing it. And much to my surprise, they said, What does a

Bob Bush:

philosopher have to do with making money on Wall Street? And

Bob Bush:

I said, Well, I don't know, but I did pretty well in school. If

Bob Bush:

I don't have the same answer that all the other kids give

Bob Bush:

you, I bet I'll give you an interesting one. So they said,

Bob Bush:

Okay, you young whippersnapper, we're going to put you in sales.

Bob Bush:

And I said, No, I want to be in mergers and acquisitions.

Bob Bush:

They're like, You gotta be kidding. The M A guys, they're

Bob Bush:

the Masters of the Universe. Like, you gotta have a very

Bob Bush:

strong economic and maybe physics are certainly math,

Bob Bush:

grounding, etc, finance grounding. What do we do with

Bob Bush:

you there? And I said, Well, I'll learn it. Give me a chance.

Bob Bush:

And so I talked my way into being a financial analyst at a

Bob Bush:

major Wall Street firm, and they kicked my butt because I didn't

Bob Bush:

know nothing. 80 hour weeks, 90 hour weeks, some 100 hour weeks,

Bob Bush:

and I was put on the largest leverage buyout in the history

Bob Bush:

of finance, RJR Nabisco, and I was one of the analysts on that

Bob Bush:

deal. And so I went from studying philosophy to doing

Bob Bush:

high stakes, large buyouts as an analyst, and I had to make up

Bob Bush:

for what I didn't know. But I'm quite competitive, and I enjoyed

Bob Bush:

learning it, and I was a geek, so I didn't mind if I miss

Bob Bush:

social activities and stuff. I was sort of single minded about

Bob Bush:

learning this craft, but I had to bust my hump, and

Bob Bush:

occasionally I was hazed and all of that. And that's just part of

Bob Bush:

it. There were not a lot of African Americans on Wall Street

Bob Bush:

doing that kind of work at all. And so the notion of having a

Bob Bush:

mentor or having the support system, they, you know, they

Bob Bush:

throw you in the middle of the baton, and you swim or you

Bob Bush:

don't. And I just sort of, well, let's just get on with it. And

Bob Bush:

so I kind of Mr. Magood my way through all of these things that

Bob Bush:

others would say are challenges and and because, by the grace of

Bob Bush:

God, I. Always landed on my feet.

Adam Outland:

Yeah, with that analyst role, you being as

Adam Outland:

curious as you are, like, what were a couple of key

Adam Outland:

observations that you made as an analyst that said, I can make a

Adam Outland:

career out of this thing?

Bob Bush:

I'm not so sure. Cuz now, looking on hindsight, I

Bob Bush:

don't want to appear to be smarter than I was then, but

Bob Bush:

certainly so there's the observations I was making real

Bob Bush:

time, of course, and then there's the looking back 40

Bob Bush:

years observations. And so I don't want to sort of conflate

Bob Bush:

them, but it's kind of difficult to couple them, but sort of one

Bob Bush:

of the things that is a thread from my experience in high

Bob Bush:

school and the experience I had being in another pulled

Bob Bush:

environment with financial analysts and these Wall Street

Bob Bush:

bankers and stuff is that there really isn't that much

Bob Bush:

difference, a little bit of grit, a little bit of hard work,

Bob Bush:

being coachable, having some discipline. It's all the same

Bob Bush:

kind of stuff. So one observation was, whatever the

Bob Bush:

challenge happened to be, despite the fact I didn't sort

Bob Bush:

of walk in with the same sort of skill set, what I did have, from

Bob Bush:

my liberal arts background and my philosophy background was

Bob Bush:

very helpful. I got some fundamental understanding of how

Bob Bush:

to approach a problem, how to solve a problem, how to think

Bob Bush:

through a problem, thinking about methods and processes,

Bob Bush:

etc. And so I then I realized that why I navigated the

Bob Bush:

philosophy in the first place? Because I'm not particularly

Bob Bush:

intimidated by chaos or mess or data that doesn't seem to align.

Bob Bush:

I have a bit of a natural ability, thank goodness, but

Bob Bush:

some training to go into, whether it's any field, I think,

Bob Bush:

and through a little bit of hard work start myself out. And so I

Bob Bush:

think that was one of the key observations, is that this is

Bob Bush:

just another problem to solve.

Adam Outland:

Beautiful. Philosophy is a lot of things,

Adam Outland:

but there are a lot of rubrics for problem solving baked into

Adam Outland:

philosophy. And I feel like so much of navigating business and

Adam Outland:

growing business is a matter of of untying the knots and solving

Adam Outland:

the problems that are both inside and inside the business

Adam Outland:

and and the big problems that are the business is designed to

Adam Outland:

solve for everyone else.

Bob Bush:

That's right. Well, you know the biggest knot,

Bob Bush:

right? It's the people problem, that's the biggest knot.

Adam Outland:

People are your biggest problem and your

Adam Outland:

greatest asset. So, so how do you get just help us skip over

Adam Outland:

to this component. You know, your your role as a senior

Adam Outland:

investment executive took you to a lot of different geographies.

Adam Outland:

I mean, well, outside of the US, what drove you in that

Adam Outland:

direction? Or maybe it wasn't your choice.

Bob Bush:

Well, another sort of dot on this journey. We had a

Bob Bush:

friend and an undergrad who sister lived in Dubai in the

Bob Bush:

early 90s, and she was very cute, and he was very cool, and

Bob Bush:

he says going to visit my sister, as she lives in Dubai,

Bob Bush:

said, I'll come along. Never been to Dubai. And so we went to

Bob Bush:

the desert, and I hung out with Kareem and spent some time with

Bob Bush:

him and his family, etc. So that I first traveled to Dubai was

Bob Bush:

personal one, and just for fun. And while I was there, I was

Bob Bush:

talking to a gentleman who was a Bedouin, and he was dressed in

Bob Bush:

local garb, and he said, What are you doing here? And I said,

Bob Bush:

I'm on vacation. And he started laughing, right? This is the

Bob Bush:

early 90s, so he's struggling. Well, what are you doing on

Bob Bush:

vacation? I said, Well, I'd never been and my friend is

Bob Bush:

here. So we started chatting, and he said something to me,

Bob Bush:

very profound. He said, We don't need you here. And I said, What

Bob Bush:

do you mean? He says, we can send our kids all over the world

Bob Bush:

to your schools. So if you ever want to come back and you want

Bob Bush:

to do something here, it's not what you know, it's not your

Bob Bush:

learning, it's how you communicate and whether you

Bob Bush:

understand my culture and you can communicate with me. And he

Bob Bush:

literally took his hand and he moved it from his head to his

Bob Bush:

heart. You make that the head heart connection. And I would

Bob Bush:

love to have you back, but if you think you're going to go and

Bob Bush:

you're with your fancy schools, to come back and teach us

Bob Bush:

something or help us with something, don't need you for

Bob Bush:

that. And I really thought about that because I was contemplating

Bob Bush:

going to business school and doing more finance, etc, and I

Bob Bush:

shifted to go to study international relations, Arabic

Bob Bush:

at Johns Hopkins School of Advanced International Studies.

Bob Bush:

So rather than getting a traditional finance degree, I

Bob Bush:

went and started language skills, economics, cultural

Bob Bush:

orientations in Washington, DC, that actually helped orientate

Bob Bush:

me to, yeah, this is not about just the dollars and the cents.

Bob Bush:

There are people behind this, right? You know, there's the

Bob Bush:

famous the famous phrase that pilots don't fly planes, they

Bob Bush:

fly people. And so if you really want to get behind the numbers,

Bob Bush:

you got to understand. What those numbers represent?

Adam Outland:

Yeah, it's not just about recording the data.

Adam Outland:

It's it's how your ability to interpret it that really makes a

Adam Outland:

difference, right? And kind of makes or breaks someone's

Adam Outland:

ability, you know, career path in that area, I can see that.

Adam Outland:

And I think the international component, I mean, just it must

Adam Outland:

have been such a good learning experience in and of itself, to

Adam Outland:

travel like you gave in that great anecdote, meet with people

Adam Outland:

and break down different barriers that we all have in our

Adam Outland:

own mind and perceptions of the world around us. So this brought

Adam Outland:

you to your experience with, you know private equity, you know

Adam Outland:

venture capital, in the experience that you had and

Adam Outland:

where that led you. What were some of the bigger transactions

Adam Outland:

that you were a part of that provided significant lessons for

Adam Outland:

you?

Bob Bush:

Right, and so the role that venture can play in capital

Bob Bush:

formation and economic development, the role that PE

Bob Bush:

plays, I've had the good fortune of I moved to Dubai in the early

Bob Bush:

2000s to to work. I was an advisor to the Prime Minister of

Bob Bush:

the UAE and the ruler of Dubai, to talk about how to make Dubai

Bob Bush:

a viable and sustainable immigrant that was world class,

Bob Bush:

and what kind of services could be offered. And I was a small

Bob Bush:

part of a great team that helps develop the economic development

Bob Bush:

strategy of a wonderful immigrant and a wonderful

Bob Bush:

country, and so using the traditional tools of M A and

Bob Bush:

financial structuring and engineering and and

Bob Bush:

understanding optionality and all these things to bring it

Bob Bush:

into a very practical way, helping to develop a country,

Bob Bush:

develop a region. Fabulous. I was head hunted for the role,

Bob Bush:

and they wanted someone that had this curious admixture of of

Bob Bush:

skills and experiences. So the random guy I meet in Dubai is

Bob Bush:

why I study the Middle East and Africa, because I've done

Bob Bush:

finance. I had the finance I had worked in an entrepreneur work

Bob Bush:

working a couple of FinTech companies before it was called

Bob Bush:

FinTech around capital formation. Because while I was

Bob Bush:

in graduate school, I finally did go to graduate school, I

Bob Bush:

received a fellowship to travel through Africa, and I backpacked

Bob Bush:

through Africa for almost a year, visiting capital cities,

Bob Bush:

and one of the the first place I landed was in Accra, Ghana,

Bob Bush:

because Accra had just launched its its equity exchange and

Bob Bush:

Trying to understand how capital formation could have an impact

Bob Bush:

on the development of Ghana, the country, all these little bits.

Bob Bush:

And I didn't know sort of where these things were going to go,

Bob Bush:

but it's headhunted. It's like, Well, you got the

Bob Bush:

entrepreneurial bit, you got the economic development bit, you

Bob Bush:

know about the region. You got financial training. You seem to

Bob Bush:

be able to get acculturated pretty quickly. Would you come

Bob Bush:

from New York and and work with us here in Dubai? And I remember

Bob Bush:

telling some of my friends, and they were once, one funny story

Bob Bush:

is one of my friends said, you know, Bob, this is money making

Bob Bush:

Manhattan. What are you going to go do in the desert? And I said,

Bob Bush:

you know, I don't know, but they're saying all this crazy

Bob Bush:

stuff. If they can do half of it, this is going to be a very

Bob Bush:

interesting journey, and if it doesn't work out, I can always

Bob Bush:

come back to the US Now, fortunately, not married, no

Bob Bush:

kids, right? I didn't have those tethers, so that's how I ended

Bob Bush:

up moving to Dubai in 2003 and then working on what has to be

Bob Bush:

considered one of the most amazing formations, country

Bob Bush:

formations and formations in the last 100 plus years of what they

Bob Bush:

did in what was a desert into now a top 10 global destination.

Adam Outland:

No kidding, and to be on the ground floor to

Adam Outland:

experience that. So there's a stereotype Bob that maybe isn't

Adam Outland:

completely pervasive, but that folks who choose private equity

Adam Outland:

and venture and these things that you know, you know, they

Adam Outland:

don't really care about social impact. But this isn't obviously

Adam Outland:

a true stereotype. There's many that are involved, including

Adam Outland:

yourself. And so what you know, you obviously it took a slightly

Adam Outland:

unconventional path to get into the path that you did through

Adam Outland:

philosophy undergrad, so you already were outside the box.

Adam Outland:

But what led you down the path of creating social impact, and

Adam Outland:

how has business helped with that?

Bob Bush:

Yeah, I think you can sort of see the dots right. So

Bob Bush:

before you can criticize something, you might want to

Bob Bush:

become an expert at it. Everyone's got an opinion, but

Bob Bush:

every opinion is not informed. And so just starting with, what

Bob Bush:

does social impact mean? Right? That's environmental

Bob Bush:

sustainability, that's financial sustainability, right? That's

Bob Bush:

that, you know, those elements. Have some type of capital

Bob Bush:

component, and whether that capital is relational capital or

Bob Bush:

social capital or financial capital, I just see PE or

Bob Bush:

finance is just one of the tools that is necessary to creating

Bob Bush:

impact. And that social impact is financial impact, that social

Bob Bush:

impact is economic impact, that social impact is environmental

Bob Bush:

impact, etc. And so getting some proper training, and then

Bob Bush:

working in a in an immigrant and with other governments to sort

Bob Bush:

of figure out how we can take these traditional access to

Bob Bush:

capital issues, access to market issues, and create business

Bob Bush:

models around them. To me, this is a culmination of all of those

Bob Bush:

other things that I've done to see if I can take what to your

Bob Bush:

point, or skills, or one type of impact shareholder, ROI, and see

Bob Bush:

how you can if you have any kind of facility, right? And you

Bob Bush:

know, one of the, one of the challenges that the world of

Bob Bush:

Silicon Valley has and the world of Wall Street have is, what

Bob Bush:

kinds of questions are you asking? You ask the kind of

Bob Bush:

question about the kind of problem you want to solve, and

Bob Bush:

then the money goes to that. And you can, you know, do we really

Bob Bush:

need flying cars? But if that's the question, you can you can

Bob Bush:

come out a viable business model, there'll be someone

Bob Bush:

that'll help you fund buying cars, absolutely to your point

Bob Bush:

of sort of coming from the outside, whether that's the

Bob Bush:

outside, or having to commute to go to St Louis for school. I've

Bob Bush:

always had the blessing of being able to look at something a

Bob Bush:

little bit more broadly than most, and I apply that natural

Bob Bush:

instinct and these traditional skills to go, can I take this

Bob Bush:

totality of all these other experiences I've used in some

Bob Bush:

perhaps traditional ways, and bring those skills into

Bob Bush:

something by asking different questions and hopefully getting

Bob Bush:

better output and and I remember one of the first images that I

Bob Bush:

ever had that gave me a global perspective, and my father and

Bob Bush:

mother still have it. There was a an African boy who was

Bob Bush:

skeletal. Could not have been more than six or seven years

Bob Bush:

old, eating from a bowl that had a few pieces of rice, and I

Bob Bush:

remember asking them, and I still ask today, why does that

Bob Bush:

have to exist in our world with so much surplus? That's a

Bob Bush:

question that I had as a little boy, and a version of that

Bob Bush:

question I still ask myself, as we now are dealing much more

Bob Bush:

focused on the agriculture and coffee and cocoa and these

Bob Bush:

things. So it may look like it's this sort of security, strange

Bob Bush:

path, journey to get into social impact, but I think in the way

Bob Bush:

we define social impact, right? We're not a charity, commerce.

Bob Bush:

Can we use the commerce over charity? My partner may rest in

Bob Bush:

peace, has has a very viable foundation that has done a lot

Bob Bush:

of foundational work and has given millions of dollars in

Bob Bush:

education and health care. It's a nonprofit. When we started

Bob Bush:

this, he and I said, I we want this to be a social enterprise

Bob Bush:

that needs to use the same metrics of of operational

Bob Bush:

efficiency and capital efficiency as any other

Bob Bush:

business, because that's viability. And we're going to

Bob Bush:

use this model and the things that we've learned. So sir, you

Bob Bush:

are the passion and I'm the purpose, and together, we're

Bob Bush:

going to see if we can ask some good questions to have some impact.

Adam Outland:

I love it. I remember as a 20 something year

Adam Outland:

old having a an early midlife crisis, very early midlife

Adam Outland:

crisis, where I was thinking about, what's the purpose of

Adam Outland:

life, what's the impact I want to have, you know, and that kind

Adam Outland:

of led me to like, what's the problem I want to solve? And I

Adam Outland:

thought, Wow, there's so many problems to solve, so I should

Adam Outland:

probably be in politics. You know, I'd studied government and

Adam Outland:

politics as a result, and there's a point where I just

Adam Outland:

shut myself in my room for a couple of days to just really

Adam Outland:

write out all the things that were in my brain and to process

Adam Outland:

where, where I wanted to go and, you know, looking back on my

Adam Outland:

studies, you know, studying government, politics at

Adam Outland:

University of Maryland actually led me to this belief that being

Adam Outland:

a politician actually is quite limited in the type of impact

Adam Outland:

that you can have. And that's true and not true, probably, but

Adam Outland:

I came to a personal conclusion that one of the biggest

Adam Outland:

challenges were, are the people? What we started, people are the

Adam Outland:

biggest problem, the greatest asset, right? And I thought to

Adam Outland:

myself, you know, if we could change or impact education, and

Adam Outland:

maybe even in unconventional ways, we could help young people

Adam Outland:

develop a higher EQ, some of the things that are not taught in

Adam Outland:

schools, but how we manage our. Emotions, so that their emotions

Adam Outland:

can't be hijacked by others. You know that they could have more

Adam Outland:

self confidence and self value, that they can reverse engineer

Adam Outland:

their goals? I mean, these things that had helped me have a

Adam Outland:

transformative experience in my life, that maybe that was the

Adam Outland:

best place of impact, and that led to a career of coaching and

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development and building a business that does the same. And

Adam Outland:

so I hear your story, and I think I agree with you that a

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big part of life is making sure we're solving the most important

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problems, and everybody's got a different perspective on that,

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but we have some brilliant people in this world that are

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chasing relatively silly problems to solve, or in some

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cases brilliant people that choose maybe to just be

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important in this world instead of being of value. You know,

Adam Outland:

what I hear you doing is being of value. And so what are the

Adam Outland:

biggest problems that you think are worth solving?

Bob Bush:

Wow, man, like, how long is this show? My goodness

Bob Bush:

first. Thank you for that. You know, do your own reflection.

Bob Bush:

And I love how you summed it up. You know, there are people in

Bob Bush:

the world that choose to be more important instead of being more

Bob Bush:

valuable. And it kind of links to the conversation that we had

Bob Bush:

a little bit earlier about understanding valuation mergers

Bob Bush:

and acquisitions, the valuation, the value to value an asset, and

Bob Bush:

understanding the values of an asset, right? And as much as

Bob Bush:

people can be a problem with regards to efficiency and

Bob Bush:

getting things done that the values are have to be about,

Bob Bush:

then it have to be distinguishable from the dollar

Bob Bush:

value. And this is a way that, when I'm sort of approaching a

Bob Bush:

problem, you know, I I'm very mindful of the, you know, what

Bob Bush:

are we measuring? How do we measure it? And is this, is this

Bob Bush:

going to be a values driven metric, or is this a valuation

Bob Bush:

driven metric? And they're both important when you're talking

Bob Bush:

about creating a sustainable model. And so in to get you your

Bob Bush:

question about what kinds of problems to solve, every problem

Bob Bush:

at some point has this tension, are we thinking short term? Are

Bob Bush:

we thinking long term? Or we want to, we want to, you know

Bob Bush:

whether it's health care, there's a cost benefit analysis.

Bob Bush:

Well, if we can get the vaccine out six months earlier, it is

Bob Bush:

going to have X percentage of people that can help, but Y

Bob Bush:

percentage of the people are not going to be helped because we

Bob Bush:

haven't, because there's maybe some additional things that we

Bob Bush:

can do. There's always contraindications, right?

Bob Bush:

There's always risks, there's always the obverse side of that

Bob Bush:

coin. And so to me, it's not so much which problem is more or

Bob Bush:

less important. It is. How do you tackle whatever problem

Bob Bush:

you're you're doing right? Because I don't want your

Bob Bush:

listeners, and I certainly don't think this way to think that.

Bob Bush:

Big problems, major problems. Oh, my problem is, I'm trying to

Bob Bush:

save the world from malaria. There are problems in your

Bob Bush:

neighborhood, there are problems in your school. The question is

Bob Bush:

the mindset around it, so let's not think about it in terms of

Bob Bush:

big problems or little problems. It is whatever problem there is

Bob Bush:

before you bring it, bring an interdisciplinary, bring a

Bob Bush:

diverse, bring a viable bring a perspective, a mindset,

Bob Bush:

recognizing that value and values are not the same thing.

Adam Outland:

Yeah, yeah, well done. I think that's a good it's

Adam Outland:

a great perspective. You know, big problems are important to

Adam Outland:

solve, but at the same time, they don't have to be hairy and

Adam Outland:

audacious and worldwide, in fact, you know, we need a lot

Adam Outland:

more people solving the local problem that adds up to a big

Adam Outland:

solution. And it's really about having a problem solving mindset

Adam Outland:

and how to tackle them.

Bob Bush:

That's right.