On this episode of restore it all.
Speaker:We've got a new solution for the problem of ransomware attacking
Speaker:Windows-based backup servers.
Speaker:This one's aimed specifically at Veeam, but it looks like there
Speaker:are many other applications.
Speaker:So hope you enjoy this episode.
W. Curtis Preston:Hi, and welcome to Backup Central's Restore it all podcast.
W. Curtis Preston:I'm your host, w Curtis Preston, aka a Mr.
W. Curtis Preston:Backup.
W. Curtis Preston:And I have with me the guy that I think is gonna help me
W. Curtis Preston:find a new recording platform.
W. Curtis Preston:Prasanna Malaiyandi how's it going?
W. Curtis Preston:Prasanna
Prasanna Malaiyandi:I'm good.
Prasanna Malaiyandi:Curtis.
Prasanna Malaiyandi:I, well, so I don't think it's all doom and gloom for the
Prasanna Malaiyandi:podcast recording platforms.
Prasanna Malaiyandi:Um, we'll just have to wait and see.
W. Curtis Preston:Let me introduce today's guests . This is a unique one.
W. Curtis Preston:I've known and known of our two guests today.
W. Curtis Preston:And by the way, it's unique.
W. Curtis Preston:We don't, we rarely have two guests.
W. Curtis Preston:I'm gonna have to figure out how to fit you on the, on
W. Curtis Preston:the, uh, Brady Bunch screen.
W. Curtis Preston:I've known of one guest for almost as long as I've been in backups, and I
W. Curtis Preston:was an admirer of his early work, and we'll talk about that a little bit.
W. Curtis Preston:And then our other guest, I've known him for quite a while as well.
W. Curtis Preston:And, uh, we've, we've gotten in trouble a little bit here and there, uh, together.
W. Curtis Preston:So first I wanna welcome the c e O of Grau Data, Herbert Grau
W. Curtis Preston:Thanks for coming on the podcast
Herbert Grau:Thank you gentlemen for inviting.
W. Curtis Preston:and, uh, And welcome of course to David Cerf.
W. Curtis Preston:How's it going,
David Cerf:Very good, Curtis.
David Cerf:Good.
David Cerf:See you.
W. Curtis Preston:So I, so by the way, the fact, you know, I knew, I knew that
W. Curtis Preston:we were talking to GR data today and I knew that, or at least I believed
W. Curtis Preston:at the time that you were, uh, the same company or a follow on company
W. Curtis Preston:from the company that I knew way back in the day, what I did not expect.
W. Curtis Preston:Is to have a guest whose name matched the name of the company.
W. Curtis Preston:So that was a big surprise to me.
W. Curtis Preston:So let's go, Herbert, let's go back in the day.
W. Curtis Preston:The first time I remember seeing you or seeing, you know, hearing
W. Curtis Preston:of your, your, your company were these gigantic tape libraries.
W. Curtis Preston:And I remember back in the day looking at them going, that looks amazing.
W. Curtis Preston:Like, it was like , they were just these ginormous tape libraries that
W. Curtis Preston:here I was, I was an early Spectra Logic customer, and they had these little,
W. Curtis Preston:you know, these little carousel things.
W. Curtis Preston:So I was dealing with like 30 tapes and you were dealing with thousands of tapes.
W. Curtis Preston:And I remember going, holy cow.
W. Curtis Preston:And one, one thing I remember was that the libraries were so big and they were
W. Curtis Preston:so cost effective that it actually, and, and you can correct me if I'm wrong,
W. Curtis Preston:what I remember was, That it actually cost more to fill it up with tape
W. Curtis Preston:than it did to buy the library itself.
W. Curtis Preston:Right?
W. Curtis Preston:The, the library was so large and so cost effective that that was the case.
W. Curtis Preston:Um, you wanna talk a little bit about those old days,
Herbert Grau:Yep.
Herbert Grau:Well, I started already very early in the 1980 eighties.
Herbert Grau:Uh, our background was machine building, so I took the company from
Herbert Grau:my father and we were, uh, automotive suppliers and machine builders.
Herbert Grau:So we were not a, not an IT company, and IBM brought this, uh, tape to
Herbert Grau:the market and had no automation.
Herbert Grau:And StorageTek was already there and IBM had nothing.
Herbert Grau:So we filled that gap and built a tape library in the first days.
Herbert Grau:Weird enough, without any software connected to the host.
Herbert Grau:This came over time through the customers, but we have been building
Herbert Grau:these really cooltape libraries and they were called mixed media libraries
Herbert Grau:because we could automate anybody's, uh, tape drives from Hitachi, from other
Herbert Grau:vendors as well, even in the mixed mode.
Herbert Grau:And so we were the exact counterpart of StorageTek or from us, and we
Herbert Grau:had kind of more an open approach.
Herbert Grau:And, and the second generation, we introduced the Quatro Tower.
Herbert Grau:This was a cool patent we had.
Herbert Grau:On one Cerface, the cartridges were moving inside small towers, so we
Herbert Grau:could have 5,000 IBM cartridges on a small footprint, and we were shipping
Herbert Grau:tape libraries around the world.
Herbert Grau:When eMASS joined my company and a very large library would have 30,000 IBM tapes.
Herbert Grau:So six of these towers in a row, and a tape robot, a traveling,
Herbert Grau:moving robot on one side and if necessary on the second side.
Herbert Grau:So we had a double robot system and 30,000 tapes in a row, and
Herbert Grau:what we call also could do.
Herbert Grau:We had a special, uh, tape format implemented, called D two, which
Herbert Grau:only the US government had.
Herbert Grau:If you want, I still have on my, on my drawer here an a
Herbert Grau:d two tape from these days.
Herbert Grau:And we converted our tape libraries to this special technology and then we
Herbert Grau:ship through eMass to the famous unknown customers, to the famous government agency
Herbert Grau:under us, the NSA board in 1995, a tape library with a capacity of 400 terabyte.
Herbert Grau:At that time, my biggest customer of the Deutsche Bank had.
W. Curtis Preston:Wow.
Herbert Grau:said, holy cow, who in the world needs 400 terabyte?
Herbert Grau:And what for?
Herbert Grau:But then somebody from eMass explained me what these guys were doing, all
Herbert Grau:these satellites in the Iraq and they had eight supercomputers from
Herbert Grau:Cray and this was awfully expensive.
Herbert Grau:So all this data I came from satellite in, Longley or whatever down to earth
Herbert Grau:in this, uh, data center underground and eight super commuters and then an HS
Herbert Grau:m of the early days called file serve.
Herbert Grau:I think, I think Quantum is still selling this today.
Herbert Grau:and files serve moving data.
Herbert Grau:Yeah.
Herbert Grau:Files serve and moving data to tape out.
Herbert Grau:And this was of course a breakthrough from a small company because then we
Herbert Grau:sold big time, uh, machines to the D O D.
Herbert Grau:And in, in the US of course, unfortunately.
Herbert Grau:Then, uh, eMAss, uh, actually the mother company of eMAss is
Herbert Grau:Systems got bought by Raytheon.
Herbert Grau:So the missile biased, the satellite, and then the whole thing got difficult
Herbert Grau:and they wanted to sell this off, and I couldn't buy my company back.
Herbert Grau:So I sold my remaining shares then to ADIC bought then eMass and I had restarted
Herbert Grau:Crau data in Germany, again, sold my shares, and two weeks later I was on the
Herbert Grau:market again with a new company, Crau Data, which is the company today because
Herbert Grau:they name was not so important anymore because eMASS wanted to have eMAss data
Herbert Grau:storage, and I was Crau data storage.
Herbert Grau:Uh, well, Eddie wanted to get me back, but then I said, no, I, I do it on my own.
Herbert Grau:And then we entered the market first, again, with atape
Herbert Grau:library called Infini Store.
Herbert Grau:But this was already an appliance software, server,
Herbert Grau:disk, and tape in one device.
Herbert Grau:And we sold this nicely in Germany until, uh, one point in time.
Herbert Grau:It was not possible anymore for a small company to sell hardware.
Herbert Grau:And then we had extremely nice products, hardware, products,tape libraries, new
Herbert Grau:generations, smaller, uh, easy, lean, cost effective, but we had to sell this.
Herbert Grau:And then I met David, this was about 2 0 7, and then I restarted the
Herbert Grau:company again, the same company, but they restarted as a software company.
W. Curtis Preston:Mm-hmm.
Herbert Grau:So, and then of course, tape, H S M was our background.
Herbert Grau:So we had a product, which in ib, um, H P E O, emd, it was on their
Herbert Grau:price list as file system extender.
W. Curtis Preston:Mm-hmm.
W. Curtis Preston:But not
Herbert Grau:very successful because HPE was in the terminal,
Herbert Grau:so many products, and we kind of were sitting between the chairs.
Herbert Grau:And then HPE stopped the contract and we sold it under the Grau logo.
Herbert Grau:And over time we worked our portfolio.
Herbert Grau:And in the last four years, we have developed a complete, almost
Herbert Grau:complete new product portfolio, which now re uh, looks really good.
Herbert Grau:And that's why I'm, I'm in the mode of re-entering to the US
Herbert Grau:with my friend David, and sell our nice products to the us.
Herbert Grau:And I have been coming and traveling all along the last years.
Herbert Grau:Still have partners and friends and, and no customers anymore, but
Herbert Grau:this will hopefully change soon.
W. Curtis Preston:Yeah.
W. Curtis Preston:You know, it's interesting, David, you know, when, when we started talking, um,
W. Curtis Preston:about, you know, I, I discovered this other product, this newer product, right?
W. Curtis Preston:And I had no idea.
W. Curtis Preston:Right, because I, I think this latest product is absolutely going after a
W. Curtis Preston:problem that is really important, right?
W. Curtis Preston:Um, the, the, the slight, the slight problem called ransomware, right?
W. Curtis Preston:Um, and, um, in fact, I just, just a week ago I came out with an article
W. Curtis Preston:in Network World that talks the, the title was, uh, ransomware is
W. Curtis Preston:Coming for Your Backups, right?
W. Curtis Preston:That's coming for your backup server specifically.
W. Curtis Preston:And the, this latest product is, is, is aiming at solving that
W. Curtis Preston:really new, challenging problem.
W. Curtis Preston:Um, but, uh, I had no idea when, when we started talking that we were gonna be
W. Curtis Preston:talking about a person that, that I've , that I've been involved with for 30 years.
W. Curtis Preston:David, what, what do you think?
W. Curtis Preston:Um, Uh, what's your goal as you, as you move this company in, you know,
W. Curtis Preston:into the us or to expand it into the us
David Cerf:Well, Curtis' phase we're at his awareness.
David Cerf:First of all.
David Cerf:Um, I think you're, it was funny how we did reloop together, which was
David Cerf:that Dave Russell and I were talking and he had mentioned he had heard
David Cerf:this podcast talking about Blocky for
David Cerf:Veeam
David Cerf:which is the product you were just mentioning, and he
David Cerf:didn't mention it was you.
David Cerf:And so I had to go look it up, and then I was like, well, it's Curtis.
David Cerf:Uh, wow.
David Cerf:And I, so we reached out.
David Cerf:And so, uh, so there's, the point is that awareness issue is that, um, Grau
David Cerf:has done exceptionally well in Europe.
David Cerf:Uh, working with channel partners and around, uh, the, the customer
David Cerf:base, uh, for, because as you mentioned, uh, ransomware is
David Cerf:such a critical issue right now.
David Cerf:And, um, the, the way the blocky product works is a zero trust that in it
David Cerf:really, uh, brings a level of security to the large, uh, the largest install
David Cerf:base for Veeam or these Windows users.
David Cerf:And, uh, this gives 'em a very simple, easy.
David Cerf:Quick solution, and that went like wildfire through the reseller partners go.
David Cerf:So Europe behaves a little different, right?
David Cerf:Channels a operate a little differently than American channels and, uh, resellers.
David Cerf:And so they've done incredibly well with this traction and awareness.
David Cerf:So we'd like to bring that awareness and that success, uh, out of Europe,
David Cerf:uh, and not just to North America, but globally because, you know, v of course
David Cerf:is global, uh, has a really strong footprint in South America and Asia,
David Cerf:and you have a tr and the majority of their customers are Windows users.
David Cerf:So getting that message out would certainly be the, the goal.
David Cerf:And I think the product speaks for itself because there are no real options.
David Cerf:It's either you, either I have Windows and I do something or I don't.
David Cerf:And we're that something you can do to bring security and cyber?
Herbert Grau:Currently we have four products, three of
Herbert Grau:them, brand, almost brand.
Herbert Grau:And we have a product which we sell since many years very successfully.
Herbert Grau:It's called File Lock.
Herbert Grau:It's a Windows based software for compliant archiving.
Herbert Grau:And we have a KPMG certificate that nobody can alter data after it has been archived.
Herbert Grau:And we have sold this product about 1,500 times in Europe.
Herbert Grau:And it's based on the filter driver technology.
Herbert Grau:And it's embedded in Windows.
Herbert Grau:So you can have it on the Windows server, very simple on the physical or virtual
Herbert Grau:machine, just install the software.
Herbert Grau:And this filter driver, make sure nobody, not even the admin, can
Herbert Grau:alter data, which is supposed to be archived for 10 years or whatever.
Herbert Grau:It has the same API as the Snap Lock API from NetApp.
W. Curtis Preston:Oh, that's one that Prasanna should know.
Herbert Grau:And, and the snap Lock was the role model.
Herbert Grau:And this API is, um, not protected.
Herbert Grau:So we have the same api, single file retention, like uh, snap
Herbert Grau:lock but we are independent.
Herbert Grau:We run on the Windows server and we scale as much window scales
Herbert Grau:from hundred gigabytes for a small company to multiple terabyte in large
Herbert Grau:sites, cluster ready, everything.
Herbert Grau:And this product is pretty cool and stable because filter driver technology
Herbert Grau:was not so stable 20 years ago.
Herbert Grau:We produced blue screen in the very early days.
Herbert Grau:All the Veeam guys asked me that.
Herbert Grau:But since, uh, Microsoft introduced a mini filtered technology, so
Herbert Grau:an official interface for filters more than 10 years, we have zero,
Herbert Grau:zero problems with the product.
Herbert Grau:Very cool product, very lean.
Herbert Grau:And one customer said, Herbert data in file lock cannot be altered by
Herbert Grau:nobody, not even by ransomware.
Herbert Grau:That's cool, but I cannot buy a compliant archive for my data in my, the
Herbert Grau:backup should be able to override it.
Herbert Grau:So we took this idea and said, we create a new block, uh, product called Blocky.
Herbert Grau:And this is like a filter driver.
Herbert Grau:This is like a sheet metal plate, a warm, a warm shield.
Herbert Grau:Nobody can go through it.
Herbert Grau:And then we drill a small hole.
Herbert Grau:And in the small hole, one guy says nobody can pass except the Veeam application.
Herbert Grau:And if the Veeam application comes, this application always has to show a passport
Herbert Grau:and a fingerprint, like if I enter the us.
Herbert Grau:Okay?
Herbert Grau:And that's why we can block everybody, even the good and the
Herbert Grau:bad, except the one application which we whitelist, and that was blocky.
Herbert Grau:We also have for IBM TSM customer, but this was the first one.
Herbert Grau:And the selling was, uh, the, when a word, uh, you call this word on mouth,
Herbert Grau:customer said, wow, it's explained.
Herbert Grau:20 minutes, it's installed in 10 minutes.
Herbert Grau:It's so effective, costs less, and is really cool and effective.
Herbert Grau:And that's why we sold 500 customers only in German speaking countries in the last
Herbert Grau:four years, among them pretty big names from small Soho customers to really,
Herbert Grau:really large international corporations.
Herbert Grau:And that was really, uh, really a home run for us because we could use
Herbert Grau:the technology which was proven over many, many years to a different field.
W. Curtis Preston:And, and so it sounds like this, this grew out of that, the,
W. Curtis Preston:the audit proof archiving, uh, line that you had the file lock from there.
W. Curtis Preston:Um, and then you also, you've also got a couple of other products.
W. Curtis Preston:You talk about metadata mining and the tape object archive.
W. Curtis Preston:Do you wanna talk about that a little bit?
Herbert Grau:All of course tape is our background as we talked
Herbert Grau:and Ta tape will never go away.
Herbert Grau:So we have a product which we have on the market since, um,
Herbert Grau:almost 20 years now is stable.
Herbert Grau:Product was a bit aged classical tape hsm.
Herbert Grau:Like other products.
Herbert Grau:And we have customers, big customers like Max Plank Institute with
Herbert Grau:multiple petabyte and 10 of these.
Herbert Grau:And we have a legacy installed base.
Herbert Grau:And some time ago we decided that we do a new architecture because
Herbert Grau:we think tape will never go away.
Herbert Grau:Next, whatever is, it's a niche market, but we are an expert
Herbert Grau:in this niche, niche market.
Herbert Grau:And I have customers which I want to lead to the next generation.
Herbert Grau:And that's why we developed a product called Extreme Store.
Herbert Grau:And this is now an object storage product is a scalable object
Herbert Grau:storage software with S3 to tape.
Herbert Grau:That's a difference.
Herbert Grau:And with this object,
W. Curtis Preston:I, I interface with it via the S3
W. Curtis Preston:protocol, and then you put it on
Herbert Grau:Uh, Maybe you know the Black Pearl from Spectrum
Herbert Grau:Logic, because we mentioned that
Herbert Grau:name and that's kind of a product.
Herbert Grau:Well, we not, we compete, not so much in Germany, but in the US
Herbert Grau:this would be our major competitor.
Herbert Grau:But this is a market where only very few companies play.
Herbert Grau:In Europe, I see two and we have I think, the best architecture, architecture.
Herbert Grau:Um, we have a scalable architecture.
Herbert Grau:We have, uh, no SQL database.
Herbert Grau:We can scale this vertically into multi-billions and
Herbert Grau:horizontally into multi-services.
Herbert Grau:And important in the tape world.
Herbert Grau:If we have very small files and you have billions, you have to do containers.
Herbert Grau:You cannot put small files on tape and retrieve a billion files
Herbert Grau:from tape without containers.
Herbert Grau:And that's why this container technology is important.
Herbert Grau:And we recently did a test in a partner data center of 1.5
Herbert Grau:billion files in one bucket.
Herbert Grau:And this is endless, scalable.
Herbert Grau:That's important.
Herbert Grau:And then of of course we have a modern, modern web ui.
Herbert Grau:Some guys like still the command light interface, but more and
Herbert Grau:more younger guys on the web ui.
Herbert Grau:And so we have some cool things around the product, which is
Herbert Grau:in this niche, a cool product.
Herbert Grau:And now I have mentioned three.
Herbert Grau:And the three would normally be good enough for a company Grau data with 30
Herbert Grau:people having an archival background.
Herbert Grau:But.
Herbert Grau:I have a new product and that's really a cool product and
Herbert Grau:that's called the Meta Data Hub.
Herbert Grau:Why do I have this product?
Herbert Grau:Because my friend David Cerf came four years ago.
Herbert Grau:He was just leaving his beloved company, StrongBox and said, Herbert,
Herbert Grau:you have to look at metadata.
Herbert Grau:And I said, why?
Herbert Grau:This is old stuff.
Herbert Grau:Metadata is old stuff because we use metadata like everybody else
Herbert Grau:since 20 years, file size and last access, and this is HSM of old school.
Prasanna Malaiyandi:Yep.
Herbert Grau:But if I explain you today that we have a very unique
Herbert Grau:product, people say, how can that be?
Herbert Grau:Because if you, if you Google metadata, you find so many products which mention
Herbert Grau:this, you have to define metadata as standard file system metadata.
Herbert Grau:Which is simple
Prasanna Malaiyandi:as useful.
Herbert Grau:it's, it's useful for many virus scanners and
Herbert Grau:everybody, but it's simple.
Herbert Grau:And then you have embedded metadata, and then you take very special file
Herbert Grau:formats and you go to a research lab, you go to a Max blank Institute,
Herbert Grau:which partners with Harvard, and they've won the special file format,
Herbert Grau:which comes from the NASA nifty file.
Herbert Grau:Who, who is, what is that?
Herbert Grau:And then you look into this nifty file, for example, and this
Herbert Grau:file has 10,000 metadata tags.
Herbert Grau:Holy cow.
Herbert Grau:10,000.
Herbert Grau:And we.
Herbert Grau:Developed a technology, how to extract these 10,000 embedded metadata tags
Herbert Grau:and write them into a huge database.
Herbert Grau:And now the research guy can say, I need all files which have this whatever
Herbert Grau:dimension here and this dimension there.
Herbert Grau:He does a Google kind of complex search and out of his 10 million files, which
Herbert Grau:are somewhere, he gets the right 2000 files and he can narrow this down
Herbert Grau:from 10,000 to 10,000 to 5,000, 2000.
Herbert Grau:And then he has the right data and that's our job.
Herbert Grau:Find the right data and we deliver them the right data to a CAR E platform, to
Herbert Grau:an algorithm to improve it and whatnot.
Herbert Grau:Because I have, although another company which is doing only.
Herbert Grau:Medical data and we have huge amount of data, but you always need the
Herbert Grau:right amount, the right data, and that's the job of the metadata hub.
Herbert Grau:And then we go to the next one.
Herbert Grau:This institute has a microscope from Chase.
Herbert Grau:Very special file format.
Herbert Grau:Holy cow.
Herbert Grau:8,000 metadata tags.
Herbert Grau:Next one, bioinformatic.
Herbert Grau:I never heard these names before, but now we have a technology how to extract this.
Herbert Grau:That's why I call it deep data mining.
Herbert Grau:We drilled holes very, very deep.
Herbert Grau:Same is an automotive.
Herbert Grau:We have some of these here and they have a motor motor test equipment
Herbert Grau:and this is spitting out files.
Herbert Grau:and then we go there and they said, you know what?
Herbert Grau:We would like to know which of these million files have the same parameter
Herbert Grau:for minus 30 degrees, that amount of kilometer, and blah, blah, blah.
Herbert Grau:And I said, you don't know that?
Herbert Grau:No.
Herbert Grau:How?
Herbert Grau:How should we, nobody can do this manually and nobody can extract the data.
Herbert Grau:So we build an extractor for this special file format, and that's why we are unique.
W. Curtis Preston:You know, David, you, you, it sounds like you,
W. Curtis Preston:you sort of brought up this idea.
W. Curtis Preston:Did I, I'm, I'm a little bit like that.
W. Curtis Preston:That last customer where, how is this not already everywhere,
Herbert Grau:David told me, David explained me his product,
Herbert Grau:which was a different product.
Herbert Grau:This was all about storage management.
Herbert Grau:All products are metadata for storage management.
Herbert Grau:Move data around, get rid of the ice, get an in, and all this is about storage.
Herbert Grau:And I said, I want to get out of storage.
Herbert Grau:I don't want to sell terabytes anymore.
Herbert Grau:I want to be in the analytics business.
Herbert Grau:I want a Google like for metadata.
Herbert Grau:This is a different game and we will go direction to artificial
Herbert Grau:intelligence in the next steps.
Herbert Grau:So we will move completely away from this.
Herbert Grau:How many data is here and on the is on, move this back and forth.
Herbert Grau:And this is old and cold.
Herbert Grau:This is kind of.
Prasanna Malaiyandi:Yeah, I, I'm just thinking about use cases other than that.
Prasanna Malaiyandi:I know the primary use cases you talked about, but just thinking
Prasanna Malaiyandi:about things like, I know Curtis, we always talk about archive, right?
Prasanna Malaiyandi:And how do you find what's been archive, because you don't know
Prasanna Malaiyandi:what server came from, right?
Prasanna Malaiyandi:You no longer have that storage perspective, right?
Prasanna Malaiyandi:And or even things like e-discovery, like use cases where it's like, Hey,
Prasanna Malaiyandi:tell me information related to this subject, or other things like that.
Prasanna Malaiyandi:It seems like what you've built, Herbert and David is sort of an ability to
Prasanna Malaiyandi:centralize all of these different file formats or unique file formats and
Prasanna Malaiyandi:provide that value to the customer so they can run these queries on their.
Herbert Grau:absolutely.
Herbert Grau:And I had a, well, actually David went to a Berlin research lab and kind of sold
Herbert Grau:them the idea, but the product was not there, and I sold him the product Now.
Herbert Grau:For a nice amount of money, and he was Mr.
Herbert Grau:Crau.
Herbert Grau:Finally, I have a product.
Herbert Grau:I have been waiting three years for a product, and I said, so my guys,
Herbert Grau:maybe we have a, a unique selling point here because this guy is searching the
Herbert Grau:market for three years in the US and everywhere, and he didn't find at least
Herbert Grau:one product which could do the job.
David Cerf:So there, so there are two separate ways to look at it.
David Cerf:One, one, uh, at Herbert has outlined very well, which is we're trying to
David Cerf:understand how to drive our business intelligence, how, how do we, and that's
David Cerf:really in the application space, which is this ability to extract that metadata to.
David Cerf:Have better insights and understanding and visibility, which has really nothing
David Cerf:to do with where the file may be stored.
David Cerf:But what, there's a second use case, which is almost secondary, which is
David Cerf:if I actually can understand what I have, then I can apply that to what
David Cerf:I do with it by number of copies.
David Cerf:Or does it need to have sort of compliance or where do I keep it?
David Cerf:How long do I keep it?
David Cerf:See that that was the origin of where I had come from was more
David Cerf:in the extract that metadata.
David Cerf:So the world, you could look, you know, if we, with hindsight we can say, Hey, we
David Cerf:knew we had to have metadata to be able to drive the intelligence that we wanna
David Cerf:drive through AI and machine learning.
David Cerf:We, you can't get there without it.
David Cerf:And so the, the difference would be it's the approach to it.
David Cerf:And so the elegance that that's in the metadata hub
David Cerf:is, is really that simplicity.
David Cerf:Separate out the overhead that comes with the file management or trying
David Cerf:to put a GLO, global name, space and all the other things that that.
David Cerf:Herbert was referencing what I was trying to do, which was kind of all these
David Cerf:various things and just focus really on the metadata and the, and so there
David Cerf:are two really interesting things that were solved with us, um, which Herbert
David Cerf:said, but let me just emphasize it.
David Cerf:One is this rapid development capability for connecting to the file type.
David Cerf:This, this was really a showstopper because if I have these unique elements
David Cerf:and these customers could not connect to it, then it didn't matter what you
David Cerf:would do, you had to solve that first.
David Cerf:So Grau has solved that ability to a connect.
David Cerf:So there, that was the first part.
David Cerf:And then the second part was on the backside, which is,
David Cerf:okay, I've done the extraction.
David Cerf:So this is almost like, think of ETL in databases, right?
David Cerf:Extract, transform and load.
David Cerf:And except for with the, with the metadata hub, we're extracting, we're
David Cerf:transforming, and then we're connecting.
David Cerf:And so either we allow through our native user interfaces a way for the, the user
David Cerf:to just be able to directly access, but more importantly, Is that we can connect
David Cerf:to the tools that they're already using.
David Cerf:And so this really creates this feed to where they can leverage
David Cerf:that data to drive that business, accelerate what they're trying to do.
David Cerf:Um, which cuz that's really what it's all about at the end of the day, right?
David Cerf:They're, they have a problem to solve and we're helping them solve that.
W. Curtis Preston:So speaking about what it's all about, let's get to the, let's
W. Curtis Preston:get to the star of the show, I think here, uh, in terms of this podcast, um,
W. Curtis Preston:you know, we, we, we've talked a lot.
W. Curtis Preston:We've had, you know, we've had Dave on, um, you know, we've
W. Curtis Preston:talked a lot about Veeam.
W. Curtis Preston:We've talked a lot about just windows-based backup systems.
W. Curtis Preston:Veeam being, you know, Veeam, and I think Veeam and CommVault would
W. Curtis Preston:be the two biggest examples, right?
W. Curtis Preston:Um, and the, the risk, I think that, That their customers are under, because
W. Curtis Preston:Windows being, as we all know, the number one attack vector for ransomware, right?
W. Curtis Preston:And so the worry is that.
W. Curtis Preston:Uh, you know, it, it's been a while since I've installed Veeam for obvious
W. Curtis Preston:reasons, but by the way, I, I, I haven't thrown out our usual disclaimer.
W. Curtis Preston:This is an independent podcast.
W. Curtis Preston:I work for Druva, Prasanna works for Zoom, and, uh, this is not a podcast of
W. Curtis Preston:either company and the, um, the opinions that you hear are ours and, uh, also be
W. Curtis Preston:sure to rate us by, uh, going to the, you know, your, your favorite podcast app.
W. Curtis Preston:Give us some startups, give us some, give us some comments
Prasanna Malaiyandi:Leave some comments.
W. Curtis Preston:find this podcast.
W. Curtis Preston:Absolutely.
W. Curtis Preston:Feel free to tweet as long as Twitter is still
David Cerf:long as it's still around.
W. Curtis Preston:Um, and if you, if you'd like to, um, if you'd
W. Curtis Preston:like to join the conversation, you can find me, uh, at WC preston on
W. Curtis Preston:Twitter or w Curtis Preston at gmail.
W. Curtis Preston:And, uh, we'd love to get you on the podcast.
W. Curtis Preston:So, you know this concern, right?
W. Curtis Preston:Specifically like the default installation.
W. Curtis Preston:Is on a Windows based backup server.
W. Curtis Preston:Right?
W. Curtis Preston:And then, um, and, and, and even the main, even if you use Linux as another,
W. Curtis Preston:uh, storage device, you, the, the main server's still on Windows, and they
W. Curtis Preston:do have this, the Linux based, uh, storage device now as, as a, yeah,
W. Curtis Preston:as a, as a, as an answer to this.
David Cerf:Veeam, um, obviously with their, with their hard
David Cerf:Linux server does create.
David Cerf:A very robust option.
David Cerf:I think the real differentiation, Curtis, is the customers.
David Cerf:When you look at how many Veeam customers are, are using Lennox, when you look at
David Cerf:their customer, you know, demographics, it's broken out as the majority, uh,
David Cerf:the big majority or Windows users and a large part of those customers
David Cerf:aren't going to put a Linux server in.
David Cerf:Cause you know, the guy that's running this, he's a Windows guy
David Cerf:and I'm not, you know, it's a religion thing almost at some point.
David Cerf:And the larger corporations, it's outta simplicity.
David Cerf:As Herbert mentioned, he's, we've got several, uh, global international
David Cerf:companies and they have maybe hundred plus sites and they're not
David Cerf:going to run this with this complex.
David Cerf:Uh, um, deployment and where the blocky for Veeam comes in is, it's, as Herbert
David Cerf:mentioned, you're talking about from, from the moment you learn about it to
David Cerf:installing it is less than an hour.
David Cerf:So the simplicity makes it really easy for the Windows guys that don't
David Cerf:have to do anything different, and now they have a level of security to,
David Cerf:for protecting that, that Windows backup volume and repository, right?
David Cerf:So I think that that's really where the line of demarcation comes down
David Cerf:to is if you're, if you're a data center and you're running a Linux
David Cerf:environment and you're comfortable with that, you, you might go with the
David Cerf:native, uh, Veeam hardened Linux, um, solution for those customers that don't.
David Cerf:That's where we shine and we provide that easy, quick install that gives
David Cerf:that level of protection against Fran.
David Cerf:ransomware.
W. Curtis Preston:And we've talked about that, that was one of my concerns as well.
W. Curtis Preston:The, the one that you brought in, if you're, if you're an all window shop.
W. Curtis Preston:I, I, I'm not sure even if the, if the Linux option is more secure than
W. Curtis Preston:having another Windows box, I, I'm not sure if it is more secure because
W. Curtis Preston:it's your only Linux box , right?
W. Curtis Preston:Right.
W. Curtis Preston:If you, if it's the only Linux box in your data center, I
W. Curtis Preston:don't think that's a good idea.
W. Curtis Preston:If it was your only Windows box in the data center, I
W. Curtis Preston:don't think that's a good idea.
W. Curtis Preston:Right?
W. Curtis Preston:Uh, just having a, a separate OS that you have to maintain just for a single
W. Curtis Preston:purpose, you know, uh, I've never been a fan of that, but why, why don't you,
W. Curtis Preston:um, give a little bit more about how, so, you know, it, it sounds like the
W. Curtis Preston:product is incredibly simple to, uh, to explain, David, uh, do you want
W. Curtis Preston:to give, um, you know, an overview?
W. Curtis Preston:It, it sounds like pretty easy to explain and Herbert's
W. Curtis Preston:already given us an overview.
W. Curtis Preston:You want to drill down a little
David Cerf:Sure, sure.
David Cerf:So, um, you know, maybe pick up where you, you, your comment about people
David Cerf:adding something to their environment.
David Cerf:I, I mean, I think that that's, that's the real challenge.
David Cerf:Is it the, it, uh, and, and now if you add the security layer, whether it's the
David Cerf:ciso, cso, whatever they're doing, as long as we're not talking about the hardened,
David Cerf:uh, physical, these guys are overwhelmed.
David Cerf:I mean, ransomware is, is, it's not a matter of, uh, if it will happen,
David Cerf:it's a matter of when it will happen.
David Cerf:I think we've reached that point and, and every, everybody else is, you know,
David Cerf:confirmed that it's, um, it's going to be.
David Cerf:A risk that they have to deal with.
David Cerf:And so when they're looking for a solution, what we're finding is that
David Cerf:the, the antivirus and all these other type of tools that are out
David Cerf:there are really not able to provide, uh, a way to protect that last, your
David Cerf:last resort, which is your backup.
David Cerf:So when the virus gets in, uh, it's sitting there and the first
David Cerf:thing they're gonna go after are those backup files, right?
David Cerf:So they're gonna go disable that, attack that, and at some point later, right,
David Cerf:because it's, it could be a, a Trojan horse where it's sitting there waiting
David Cerf:and then it comes on, um, you know, you've got this, this problem is that they're,
David Cerf:you're, you're at the mercy of whoever the attacker was and what their demand is.
David Cerf:And this is where the blocky really comes in.
David Cerf:Um, as Herber mentioned, what we're creating is a way to have
David Cerf:cyber resiliency through zero.
David Cerf:So when you enable, um, blocky, which is a simple download, so you literally, you
David Cerf:download it and installs in, in less than 20 minutes, the first thing it's going to
David Cerf:do is it's gonna say, what is the trust?
David Cerf:We're gonna go right to creating the white list.
David Cerf:And that white list is the trusted applications or process
David Cerf:I should say, cuz it's Veeam.
David Cerf:In this, um, in this case, and I'll, I'll leave a caveat here, is that the way, the
David Cerf:way GR built, uh, blocky as a technology, it can be applied to other applications.
David Cerf:We've really focused on the use case around, uh, Veeam.
David Cerf:So in general, you could say I have other applications and allow other application
David Cerf:access, but the way we've tuned this to the Veeam market, Veeam specific.
David Cerf:And so the only processes that you're really trying to identify is what's
David Cerf:going to happen from the, the Veeam process to access that repository.
David Cerf:So the first thing you do is either you manually set that or we have an auto.
David Cerf:You can literally turn on the auto discover and we'll, we'll
David Cerf:discover those processes.
David Cerf:You, it's within, you said a period, let's say 24 hours.
David Cerf:You've run your backup, we know the process, you turn that off.
David Cerf:And then at that moment we're at zero trust.
David Cerf:And so nothing else is gonna go back in, um, from a ransomware perspective
David Cerf:and alter modifier, delete, because we've now applied that worm.
David Cerf:Um, and, and for those, just to clarify, write once, read many, right?
David Cerf:And, um, and that nothing's gonna alter, it's immutable at this
David Cerf:point, and you're now secure.
David Cerf:So even if you had ransomware.
David Cerf:It was already in the system at this point, they can't alter
David Cerf:or, or modify those files.
David Cerf:So reading the file out is simple and, uh, verifying with through the fingerprint
David Cerf:where we actually capture all the related elements to that process, including the
David Cerf:DLLs, and that is combined to create that unique identifying fingerprints.
David Cerf:So every time there's a request to modify or write, Hey, we're
David Cerf:checking, we're checking that.
David Cerf:And if it's not an approved, um, trusted application, we'll alert to it.
David Cerf:And so now you get two, two benefits here.
David Cerf:One is you've got the security through, um, the protection of, of, uh, blocking.
David Cerf:But second, now you've got some alerting.
David Cerf:This is something that kind of caught me by surprise.
David Cerf:When, when Herbert said, Hey, let's check this out.
David Cerf:Was, uh, the first customer that I talked to is they're like, wow, I've got a.
David Cerf:I could see my applications that are trying to hit that, that repository,
David Cerf:and they can now get some reporting and visibility and transparency in
David Cerf:what's going on in their system.
David Cerf:And, uh, and they can take actions from that as well.
W. Curtis Preston:Anything else?
W. Curtis Preston:Anything outside of the already approved application would trigger an alert, I'm
David Cerf:Correct.
David Cerf:Tha thanks for clarity on that.
David Cerf:That absolutely correct.
David Cerf:So they can now see, hey, look, I, you know, we've had these declined items
David Cerf:and so the admin now has some security.
David Cerf:The second thing we did is we decoupled it so it's not tied
David Cerf:to the veeam's, uh, passwords.
David Cerf:And those admin passwords has a separate independent, so it, it has
David Cerf:that, uh, ability to, uh, operate, uh, without a risk of uh, uh, you
David Cerf:know, global password type settings.
David Cerf:And, um, and then of course, the
David Cerf:last
Prasanna Malaiyandi:I like that part,
David Cerf:Yeah.
David Cerf:Yeah.
Prasanna Malaiyandi:Yeah, I know, I know.
Prasanna Malaiyandi:We always talk about Curtis about, yeah, don't put your backup servers on
Prasanna Malaiyandi:the same ad right as everything else.
Prasanna Malaiyandi:So I'm glad that
W. Curtis Preston:Separation of powers,
David Cerf:No, no.
David Cerf:Post-it notes.
Prasanna Malaiyandi:and separating it.
Prasanna Malaiyandi:Yeah.
Prasanna Malaiyandi:Well I'm glad you guys are going a step further and not even having
Prasanna Malaiyandi:like the normal being passwords as this authentication mechanism,
Prasanna Malaiyandi:cuz you really do want that more secure than everything else.
David Cerf:Absolutely.
David Cerf:All right.
David Cerf:This is, this is your last resort.
David Cerf:Right?
David Cerf:And we're, and that's really the key is that we, why do we back up?
David Cerf:We pack up because only when we absolutely need that data and if they take that down.
David Cerf:So the blocky provides that additional layer of security and protection.
David Cerf:Um, and it works, of course, uh, you know, we, we have the ability to single
David Cerf:site, multi-site and, and, um, so it provides a, this really simple way
David Cerf:for whoever is managing either the, the IT stack or the, you know, the
David Cerf:security stack to add a layer into.
David Cerf:A product that is fantastic, right?
David Cerf:I mean, Veeam Veeam is uh, you know, proven globally and customers
David Cerf:love it, but now they can have that additional protection.
Herbert Grau:Maybe one more comment from my side.
Herbert Grau:People ask me, what's the performance impact if I have blocking installed?
W. Curtis Preston:That's an important
Herbert Grau:Yep.
Herbert Grau:The answer is, while writing and readings, we don't do nothing.
Herbert Grau:It's not like a virus can always, always holds the process and then
Herbert Grau:does not recognize the bad guy.
Herbert Grau:So we do nothing while writing and reading.
Herbert Grau:When it's deleting or modifying, we hold the process and check it
Herbert Grau:because that's the purpose of blocky.
Herbert Grau:And then we have, um, uh, maybe a two to 3% overhead while deleting and modifying.
Herbert Grau:And that's a cool combination.
Prasanna Malaiyandi:Well, and especially because reading, or, sorry,
Prasanna Malaiyandi:deleting and modifying isn't your predominant uh, uh, operation right.
Herbert Grau:Of course not.
Herbert Grau:And if this happens, you want somebody to check
Prasanna Malaiyandi:Yeah.
W. Curtis Preston:Yes.
W. Curtis Preston:Agreed.
W. Curtis Preston:Now, one, one question that I have, uh, this will be my, my toughest question.
W. Curtis Preston:Is there a way to defeat this product?
W. Curtis Preston:So if I have admin on the box, What am I able to do?
W. Curtis Preston:I know you, if the product is installed,
Herbert Grau:you, if you want an honest
Herbert Grau:answer,
Herbert Grau:I can give you the honest answer.
Herbert Grau:An admin can destroy the whole Windows machine
W. Curtis Preston:Right?
Herbert Grau:and that's not possible to avoid.
Herbert Grau:Neither from Veeam, not from Crau, not from Microsoft today.
W. Curtis Preston:Right.
W. Curtis Preston:That's a pretty honest answer.
W. Curtis Preston:Um, does that mean also that they could uninstall the product
Herbert Grau:No, that's protected.
Herbert Grau:The uninstall is protected.
W. Curtis Preston:Okay.
W. Curtis Preston:How, how,
Herbert Grau:years ago, and that's protected
W. Curtis Preston:How, um, I don't want to get into secret
W. Curtis Preston:sauce, but how, in what way?
W. Curtis Preston:Like how, how do you protect that
David Cerf:You need, you need a password to go back.
David Cerf:And so I mean the, I think the real security here is if you have, if
David Cerf:you have the admin and they blow the box away, they blow the box away.
David Cerf:I mean, so we're de that's a physical security issue potentially.
David Cerf:Right.
W. Curtis Preston:I think what I'm, what I'm concerned about is not somebody who's,
W. Curtis Preston:you know, so we've got a malware in there, we've got a, a bad actor in there, and
W. Curtis Preston:they're trying to surreptitiously access data that they're not supposed to access.
W. Curtis Preston:Right.
W. Curtis Preston:So they would want to disable, um, this, this tool, and it sounds like that
W. Curtis Preston:without the username and password from that tool, they wouldn't be able to do
David Cerf:Right.
David Cerf:I, I mean, so.
W. Curtis Preston:because blowing up the box, they would, they
W. Curtis Preston:would obviously show their hand.
W. Curtis Preston:Right.
W. Curtis Preston:So they're not likely to do that.
W. Curtis Preston:What they're likely to do is to try to disable anything that's
W. Curtis Preston:trying to block their access.
Herbert Grau:Maybe, maybe one interesting point is that we have sold blocky also
Herbert Grau:to one very large customer in Stuttgart.
Herbert Grau:Which has 100, uh, IBM backup server from tsm.
Herbert Grau:Now spectrum scale.
Herbert Grau:And that's a huge environment.
Herbert Grau:And this is a corporate license we sold here.
Herbert Grau:We're very, very proud about this.
Herbert Grau:Uh, you may understand that we cannot name , give names out because in,
Herbert Grau:in this ransomware world, nobody wants to read his name anywhere.
Herbert Grau:Uh, but the point is that in the deep in in, in the TSM world, I still call it tsm.
Herbert Grau:Um, and Curtis, you know, maybe you two
W. Curtis Preston:Yeah, me too.
Herbert Grau:the old guy, as we call, we still call it tsm.
W. Curtis Preston:I still call, I still call a dsm, by the way.
Herbert Grau:who who knows that, you know.
Herbert Grau:But, uh, in the TSM world, there's also always a DB two coming with a product.
W. Curtis Preston:Mm-hmm.
Herbert Grau:cool from my side is that we can also protect the DB two data.
W. Curtis Preston:Hmm,
Herbert Grau:Which opens potentially a market to applications that
Herbert Grau:will also protect the database
Prasanna Malaiyandi:Yeah.
Herbert Grau:data.
W. Curtis Preston:exactly.
Herbert Grau:That's our next step.
Herbert Grau:Potentially
David Cerf:and by the way, that customer also had Veeam, oh, I'm sorry.
Herbert Grau:Hmm.
Herbert Grau:Sorry.
David Cerf:I, I was just gonna say that, that same customer, not just that
David Cerf:they have tsm, but they also have Veeam.
David Cerf:So they're, they're happy,
Herbert Grau:customers which have, which you have tsm, have
Herbert Grau:Other
Prasanna Malaiyandi:Other things.
Prasanna Malaiyandi:Yep.
David Cerf:So they're, so they're now, now that they're secure on their
David Cerf:tsm, it, add, add, add, the additional protections to their Veeam is where
David Cerf:they're heading next, um, as well.
W. Curtis Preston:Well, I, I wanna, I want to thank you for, uh, you know, this
W. Curtis Preston:has been a good, really good discussion.
W. Curtis Preston:I, I've learned more about the, you know, obviously about all
W. Curtis Preston:of the products that you do.
W. Curtis Preston:We've focused in on the end here on, on Blockie for Veeam.
W. Curtis Preston:Uh, and I, I think you've got a tremendous potential market.
W. Curtis Preston:Veeam has a lot of customers, and every one of 'em has a window
W. Curtis Preston:server that needs protecting.
W. Curtis Preston:So, uh, I, I wish you, uh, the best of luck and, um, thanks so much for,
W. Curtis Preston:for, for standing, for allowing us to stand between you and a beer, Herbert
Herbert Grau:Yeah, actually it's a bottle of wine today.
Prasanna Malaiyandi:Even
Prasanna Malaiyandi:better.
W. Curtis Preston:All right.
W. Curtis Preston:Something from the Rhine region perhaps.
Herbert Grau:Uh, could be Ryan, could be Mosel.
Herbert Grau:You know, we have some valleys
Herbert Grau:here.
W. Curtis Preston:Well, well, thank, thanks a lot everybody
W. Curtis Preston:for, for being on the podcast
David Cerf:Thank you for having us for, appreciate the discussion.
Herbert Grau:Thanks, Curtis.
Herbert Grau:Thanks.
Prasanna Malaiyandi:you all.
Prasanna Malaiyandi:Yeah,
Prasanna Malaiyandi:great.
W. Curtis Preston:absolutely.
W. Curtis Preston:And again, as always, we'll remember to, uh, thank our listeners and uh, be sure to