Speaker:

On this episode of restore it all.

Speaker:

We've got a new solution for the problem of ransomware attacking

Speaker:

Windows-based backup servers.

Speaker:

This one's aimed specifically at Veeam, but it looks like there

Speaker:

are many other applications.

Speaker:

So hope you enjoy this episode.

W. Curtis Preston:

Hi, and welcome to Backup Central's Restore it all podcast.

W. Curtis Preston:

I'm your host, w Curtis Preston, aka a Mr.

W. Curtis Preston:

Backup.

W. Curtis Preston:

And I have with me the guy that I think is gonna help me

W. Curtis Preston:

find a new recording platform.

W. Curtis Preston:

Prasanna Malaiyandi how's it going?

W. Curtis Preston:

Prasanna

Prasanna Malaiyandi:

I'm good.

Prasanna Malaiyandi:

Curtis.

Prasanna Malaiyandi:

I, well, so I don't think it's all doom and gloom for the

Prasanna Malaiyandi:

podcast recording platforms.

Prasanna Malaiyandi:

Um, we'll just have to wait and see.

W. Curtis Preston:

Let me introduce today's guests . This is a unique one.

W. Curtis Preston:

I've known and known of our two guests today.

W. Curtis Preston:

And by the way, it's unique.

W. Curtis Preston:

We don't, we rarely have two guests.

W. Curtis Preston:

I'm gonna have to figure out how to fit you on the, on

W. Curtis Preston:

the, uh, Brady Bunch screen.

W. Curtis Preston:

I've known of one guest for almost as long as I've been in backups, and I

W. Curtis Preston:

was an admirer of his early work, and we'll talk about that a little bit.

W. Curtis Preston:

And then our other guest, I've known him for quite a while as well.

W. Curtis Preston:

And, uh, we've, we've gotten in trouble a little bit here and there, uh, together.

W. Curtis Preston:

So first I wanna welcome the c e O of Grau Data, Herbert Grau

W. Curtis Preston:

Thanks for coming on the podcast

Herbert Grau:

Thank you gentlemen for inviting.

W. Curtis Preston:

and, uh, And welcome of course to David Cerf.

W. Curtis Preston:

How's it going,

David Cerf:

Very good, Curtis.

David Cerf:

Good.

David Cerf:

See you.

W. Curtis Preston:

So I, so by the way, the fact, you know, I knew, I knew that

W. Curtis Preston:

we were talking to GR data today and I knew that, or at least I believed

W. Curtis Preston:

at the time that you were, uh, the same company or a follow on company

W. Curtis Preston:

from the company that I knew way back in the day, what I did not expect.

W. Curtis Preston:

Is to have a guest whose name matched the name of the company.

W. Curtis Preston:

So that was a big surprise to me.

W. Curtis Preston:

So let's go, Herbert, let's go back in the day.

W. Curtis Preston:

The first time I remember seeing you or seeing, you know, hearing

W. Curtis Preston:

of your, your, your company were these gigantic tape libraries.

W. Curtis Preston:

And I remember back in the day looking at them going, that looks amazing.

W. Curtis Preston:

Like, it was like , they were just these ginormous tape libraries that

W. Curtis Preston:

here I was, I was an early Spectra Logic customer, and they had these little,

W. Curtis Preston:

you know, these little carousel things.

W. Curtis Preston:

So I was dealing with like 30 tapes and you were dealing with thousands of tapes.

W. Curtis Preston:

And I remember going, holy cow.

W. Curtis Preston:

And one, one thing I remember was that the libraries were so big and they were

W. Curtis Preston:

so cost effective that it actually, and, and you can correct me if I'm wrong,

W. Curtis Preston:

what I remember was, That it actually cost more to fill it up with tape

W. Curtis Preston:

than it did to buy the library itself.

W. Curtis Preston:

Right?

W. Curtis Preston:

The, the library was so large and so cost effective that that was the case.

W. Curtis Preston:

Um, you wanna talk a little bit about those old days,

Herbert Grau:

Yep.

Herbert Grau:

Well, I started already very early in the 1980 eighties.

Herbert Grau:

Uh, our background was machine building, so I took the company from

Herbert Grau:

my father and we were, uh, automotive suppliers and machine builders.

Herbert Grau:

So we were not a, not an IT company, and IBM brought this, uh, tape to

Herbert Grau:

the market and had no automation.

Herbert Grau:

And StorageTek was already there and IBM had nothing.

Herbert Grau:

So we filled that gap and built a tape library in the first days.

Herbert Grau:

Weird enough, without any software connected to the host.

Herbert Grau:

This came over time through the customers, but we have been building

Herbert Grau:

these really cooltape libraries and they were called mixed media libraries

Herbert Grau:

because we could automate anybody's, uh, tape drives from Hitachi, from other

Herbert Grau:

vendors as well, even in the mixed mode.

Herbert Grau:

And so we were the exact counterpart of StorageTek or from us, and we

Herbert Grau:

had kind of more an open approach.

Herbert Grau:

And, and the second generation, we introduced the Quatro Tower.

Herbert Grau:

This was a cool patent we had.

Herbert Grau:

On one Cerface, the cartridges were moving inside small towers, so we

Herbert Grau:

could have 5,000 IBM cartridges on a small footprint, and we were shipping

Herbert Grau:

tape libraries around the world.

Herbert Grau:

When eMASS joined my company and a very large library would have 30,000 IBM tapes.

Herbert Grau:

So six of these towers in a row, and a tape robot, a traveling,

Herbert Grau:

moving robot on one side and if necessary on the second side.

Herbert Grau:

So we had a double robot system and 30,000 tapes in a row, and

Herbert Grau:

what we call also could do.

Herbert Grau:

We had a special, uh, tape format implemented, called D two, which

Herbert Grau:

only the US government had.

Herbert Grau:

If you want, I still have on my, on my drawer here an a

Herbert Grau:

d two tape from these days.

Herbert Grau:

And we converted our tape libraries to this special technology and then we

Herbert Grau:

ship through eMass to the famous unknown customers, to the famous government agency

Herbert Grau:

under us, the NSA board in 1995, a tape library with a capacity of 400 terabyte.

Herbert Grau:

At that time, my biggest customer of the Deutsche Bank had.

W. Curtis Preston:

Wow.

Herbert Grau:

said, holy cow, who in the world needs 400 terabyte?

Herbert Grau:

And what for?

Herbert Grau:

But then somebody from eMass explained me what these guys were doing, all

Herbert Grau:

these satellites in the Iraq and they had eight supercomputers from

Herbert Grau:

Cray and this was awfully expensive.

Herbert Grau:

So all this data I came from satellite in, Longley or whatever down to earth

Herbert Grau:

in this, uh, data center underground and eight super commuters and then an HS

Herbert Grau:

m of the early days called file serve.

Herbert Grau:

I think, I think Quantum is still selling this today.

Herbert Grau:

and files serve moving data.

Herbert Grau:

Yeah.

Herbert Grau:

Files serve and moving data to tape out.

Herbert Grau:

And this was of course a breakthrough from a small company because then we

Herbert Grau:

sold big time, uh, machines to the D O D.

Herbert Grau:

And in, in the US of course, unfortunately.

Herbert Grau:

Then, uh, eMAss, uh, actually the mother company of eMAss is

Herbert Grau:

Systems got bought by Raytheon.

Herbert Grau:

So the missile biased, the satellite, and then the whole thing got difficult

Herbert Grau:

and they wanted to sell this off, and I couldn't buy my company back.

Herbert Grau:

So I sold my remaining shares then to ADIC bought then eMass and I had restarted

Herbert Grau:

Crau data in Germany, again, sold my shares, and two weeks later I was on the

Herbert Grau:

market again with a new company, Crau Data, which is the company today because

Herbert Grau:

they name was not so important anymore because eMASS wanted to have eMAss data

Herbert Grau:

storage, and I was Crau data storage.

Herbert Grau:

Uh, well, Eddie wanted to get me back, but then I said, no, I, I do it on my own.

Herbert Grau:

And then we entered the market first, again, with atape

Herbert Grau:

library called Infini Store.

Herbert Grau:

But this was already an appliance software, server,

Herbert Grau:

disk, and tape in one device.

Herbert Grau:

And we sold this nicely in Germany until, uh, one point in time.

Herbert Grau:

It was not possible anymore for a small company to sell hardware.

Herbert Grau:

And then we had extremely nice products, hardware, products,tape libraries, new

Herbert Grau:

generations, smaller, uh, easy, lean, cost effective, but we had to sell this.

Herbert Grau:

And then I met David, this was about 2 0 7, and then I restarted the

Herbert Grau:

company again, the same company, but they restarted as a software company.

W. Curtis Preston:

Mm-hmm.

Herbert Grau:

So, and then of course, tape, H S M was our background.

Herbert Grau:

So we had a product, which in ib, um, H P E O, emd, it was on their

Herbert Grau:

price list as file system extender.

W. Curtis Preston:

Mm-hmm.

W. Curtis Preston:

But not

Herbert Grau:

very successful because HPE was in the terminal,

Herbert Grau:

so many products, and we kind of were sitting between the chairs.

Herbert Grau:

And then HPE stopped the contract and we sold it under the Grau logo.

Herbert Grau:

And over time we worked our portfolio.

Herbert Grau:

And in the last four years, we have developed a complete, almost

Herbert Grau:

complete new product portfolio, which now re uh, looks really good.

Herbert Grau:

And that's why I'm, I'm in the mode of re-entering to the US

Herbert Grau:

with my friend David, and sell our nice products to the us.

Herbert Grau:

And I have been coming and traveling all along the last years.

Herbert Grau:

Still have partners and friends and, and no customers anymore, but

Herbert Grau:

this will hopefully change soon.

W. Curtis Preston:

Yeah.

W. Curtis Preston:

You know, it's interesting, David, you know, when, when we started talking, um,

W. Curtis Preston:

about, you know, I, I discovered this other product, this newer product, right?

W. Curtis Preston:

And I had no idea.

W. Curtis Preston:

Right, because I, I think this latest product is absolutely going after a

W. Curtis Preston:

problem that is really important, right?

W. Curtis Preston:

Um, the, the, the slight, the slight problem called ransomware, right?

W. Curtis Preston:

Um, and, um, in fact, I just, just a week ago I came out with an article

W. Curtis Preston:

in Network World that talks the, the title was, uh, ransomware is

W. Curtis Preston:

Coming for Your Backups, right?

W. Curtis Preston:

That's coming for your backup server specifically.

W. Curtis Preston:

And the, this latest product is, is, is aiming at solving that

W. Curtis Preston:

really new, challenging problem.

W. Curtis Preston:

Um, but, uh, I had no idea when, when we started talking that we were gonna be

W. Curtis Preston:

talking about a person that, that I've , that I've been involved with for 30 years.

W. Curtis Preston:

David, what, what do you think?

W. Curtis Preston:

Um, Uh, what's your goal as you, as you move this company in, you know,

W. Curtis Preston:

into the us or to expand it into the us

David Cerf:

Well, Curtis' phase we're at his awareness.

David Cerf:

First of all.

David Cerf:

Um, I think you're, it was funny how we did reloop together, which was

David Cerf:

that Dave Russell and I were talking and he had mentioned he had heard

David Cerf:

this podcast talking about Blocky for

David Cerf:

Veeam

David Cerf:

which is the product you were just mentioning, and he

David Cerf:

didn't mention it was you.

David Cerf:

And so I had to go look it up, and then I was like, well, it's Curtis.

David Cerf:

Uh, wow.

David Cerf:

And I, so we reached out.

David Cerf:

And so, uh, so there's, the point is that awareness issue is that, um, Grau

David Cerf:

has done exceptionally well in Europe.

David Cerf:

Uh, working with channel partners and around, uh, the, the customer

David Cerf:

base, uh, for, because as you mentioned, uh, ransomware is

David Cerf:

such a critical issue right now.

David Cerf:

And, um, the, the way the blocky product works is a zero trust that in it

David Cerf:

really, uh, brings a level of security to the large, uh, the largest install

David Cerf:

base for Veeam or these Windows users.

David Cerf:

And, uh, this gives 'em a very simple, easy.

David Cerf:

Quick solution, and that went like wildfire through the reseller partners go.

David Cerf:

So Europe behaves a little different, right?

David Cerf:

Channels a operate a little differently than American channels and, uh, resellers.

David Cerf:

And so they've done incredibly well with this traction and awareness.

David Cerf:

So we'd like to bring that awareness and that success, uh, out of Europe,

David Cerf:

uh, and not just to North America, but globally because, you know, v of course

David Cerf:

is global, uh, has a really strong footprint in South America and Asia,

David Cerf:

and you have a tr and the majority of their customers are Windows users.

David Cerf:

So getting that message out would certainly be the, the goal.

David Cerf:

And I think the product speaks for itself because there are no real options.

David Cerf:

It's either you, either I have Windows and I do something or I don't.

David Cerf:

And we're that something you can do to bring security and cyber?

Herbert Grau:

Currently we have four products, three of

Herbert Grau:

them, brand, almost brand.

Herbert Grau:

And we have a product which we sell since many years very successfully.

Herbert Grau:

It's called File Lock.

Herbert Grau:

It's a Windows based software for compliant archiving.

Herbert Grau:

And we have a KPMG certificate that nobody can alter data after it has been archived.

Herbert Grau:

And we have sold this product about 1,500 times in Europe.

Herbert Grau:

And it's based on the filter driver technology.

Herbert Grau:

And it's embedded in Windows.

Herbert Grau:

So you can have it on the Windows server, very simple on the physical or virtual

Herbert Grau:

machine, just install the software.

Herbert Grau:

And this filter driver, make sure nobody, not even the admin, can

Herbert Grau:

alter data, which is supposed to be archived for 10 years or whatever.

Herbert Grau:

It has the same API as the Snap Lock API from NetApp.

W. Curtis Preston:

Oh, that's one that Prasanna should know.

Herbert Grau:

And, and the snap Lock was the role model.

Herbert Grau:

And this API is, um, not protected.

Herbert Grau:

So we have the same api, single file retention, like uh, snap

Herbert Grau:

lock but we are independent.

Herbert Grau:

We run on the Windows server and we scale as much window scales

Herbert Grau:

from hundred gigabytes for a small company to multiple terabyte in large

Herbert Grau:

sites, cluster ready, everything.

Herbert Grau:

And this product is pretty cool and stable because filter driver technology

Herbert Grau:

was not so stable 20 years ago.

Herbert Grau:

We produced blue screen in the very early days.

Herbert Grau:

All the Veeam guys asked me that.

Herbert Grau:

But since, uh, Microsoft introduced a mini filtered technology, so

Herbert Grau:

an official interface for filters more than 10 years, we have zero,

Herbert Grau:

zero problems with the product.

Herbert Grau:

Very cool product, very lean.

Herbert Grau:

And one customer said, Herbert data in file lock cannot be altered by

Herbert Grau:

nobody, not even by ransomware.

Herbert Grau:

That's cool, but I cannot buy a compliant archive for my data in my, the

Herbert Grau:

backup should be able to override it.

Herbert Grau:

So we took this idea and said, we create a new block, uh, product called Blocky.

Herbert Grau:

And this is like a filter driver.

Herbert Grau:

This is like a sheet metal plate, a warm, a warm shield.

Herbert Grau:

Nobody can go through it.

Herbert Grau:

And then we drill a small hole.

Herbert Grau:

And in the small hole, one guy says nobody can pass except the Veeam application.

Herbert Grau:

And if the Veeam application comes, this application always has to show a passport

Herbert Grau:

and a fingerprint, like if I enter the us.

Herbert Grau:

Okay?

Herbert Grau:

And that's why we can block everybody, even the good and the

Herbert Grau:

bad, except the one application which we whitelist, and that was blocky.

Herbert Grau:

We also have for IBM TSM customer, but this was the first one.

Herbert Grau:

And the selling was, uh, the, when a word, uh, you call this word on mouth,

Herbert Grau:

customer said, wow, it's explained.

Herbert Grau:

20 minutes, it's installed in 10 minutes.

Herbert Grau:

It's so effective, costs less, and is really cool and effective.

Herbert Grau:

And that's why we sold 500 customers only in German speaking countries in the last

Herbert Grau:

four years, among them pretty big names from small Soho customers to really,

Herbert Grau:

really large international corporations.

Herbert Grau:

And that was really, uh, really a home run for us because we could use

Herbert Grau:

the technology which was proven over many, many years to a different field.

W. Curtis Preston:

And, and so it sounds like this, this grew out of that, the,

W. Curtis Preston:

the audit proof archiving, uh, line that you had the file lock from there.

W. Curtis Preston:

Um, and then you also, you've also got a couple of other products.

W. Curtis Preston:

You talk about metadata mining and the tape object archive.

W. Curtis Preston:

Do you wanna talk about that a little bit?

Herbert Grau:

All of course tape is our background as we talked

Herbert Grau:

and Ta tape will never go away.

Herbert Grau:

So we have a product which we have on the market since, um,

Herbert Grau:

almost 20 years now is stable.

Herbert Grau:

Product was a bit aged classical tape hsm.

Herbert Grau:

Like other products.

Herbert Grau:

And we have customers, big customers like Max Plank Institute with

Herbert Grau:

multiple petabyte and 10 of these.

Herbert Grau:

And we have a legacy installed base.

Herbert Grau:

And some time ago we decided that we do a new architecture because

Herbert Grau:

we think tape will never go away.

Herbert Grau:

Next, whatever is, it's a niche market, but we are an expert

Herbert Grau:

in this niche, niche market.

Herbert Grau:

And I have customers which I want to lead to the next generation.

Herbert Grau:

And that's why we developed a product called Extreme Store.

Herbert Grau:

And this is now an object storage product is a scalable object

Herbert Grau:

storage software with S3 to tape.

Herbert Grau:

That's a difference.

Herbert Grau:

And with this object,

W. Curtis Preston:

I, I interface with it via the S3

W. Curtis Preston:

protocol, and then you put it on

Herbert Grau:

Uh, Maybe you know the Black Pearl from Spectrum

Herbert Grau:

Logic, because we mentioned that

Herbert Grau:

name and that's kind of a product.

Herbert Grau:

Well, we not, we compete, not so much in Germany, but in the US

Herbert Grau:

this would be our major competitor.

Herbert Grau:

But this is a market where only very few companies play.

Herbert Grau:

In Europe, I see two and we have I think, the best architecture, architecture.

Herbert Grau:

Um, we have a scalable architecture.

Herbert Grau:

We have, uh, no SQL database.

Herbert Grau:

We can scale this vertically into multi-billions and

Herbert Grau:

horizontally into multi-services.

Herbert Grau:

And important in the tape world.

Herbert Grau:

If we have very small files and you have billions, you have to do containers.

Herbert Grau:

You cannot put small files on tape and retrieve a billion files

Herbert Grau:

from tape without containers.

Herbert Grau:

And that's why this container technology is important.

Herbert Grau:

And we recently did a test in a partner data center of 1.5

Herbert Grau:

billion files in one bucket.

Herbert Grau:

And this is endless, scalable.

Herbert Grau:

That's important.

Herbert Grau:

And then of of course we have a modern, modern web ui.

Herbert Grau:

Some guys like still the command light interface, but more and

Herbert Grau:

more younger guys on the web ui.

Herbert Grau:

And so we have some cool things around the product, which is

Herbert Grau:

in this niche, a cool product.

Herbert Grau:

And now I have mentioned three.

Herbert Grau:

And the three would normally be good enough for a company Grau data with 30

Herbert Grau:

people having an archival background.

Herbert Grau:

But.

Herbert Grau:

I have a new product and that's really a cool product and

Herbert Grau:

that's called the Meta Data Hub.

Herbert Grau:

Why do I have this product?

Herbert Grau:

Because my friend David Cerf came four years ago.

Herbert Grau:

He was just leaving his beloved company, StrongBox and said, Herbert,

Herbert Grau:

you have to look at metadata.

Herbert Grau:

And I said, why?

Herbert Grau:

This is old stuff.

Herbert Grau:

Metadata is old stuff because we use metadata like everybody else

Herbert Grau:

since 20 years, file size and last access, and this is HSM of old school.

Prasanna Malaiyandi:

Yep.

Herbert Grau:

But if I explain you today that we have a very unique

Herbert Grau:

product, people say, how can that be?

Herbert Grau:

Because if you, if you Google metadata, you find so many products which mention

Herbert Grau:

this, you have to define metadata as standard file system metadata.

Herbert Grau:

Which is simple

Prasanna Malaiyandi:

as useful.

Herbert Grau:

it's, it's useful for many virus scanners and

Herbert Grau:

everybody, but it's simple.

Herbert Grau:

And then you have embedded metadata, and then you take very special file

Herbert Grau:

formats and you go to a research lab, you go to a Max blank Institute,

Herbert Grau:

which partners with Harvard, and they've won the special file format,

Herbert Grau:

which comes from the NASA nifty file.

Herbert Grau:

Who, who is, what is that?

Herbert Grau:

And then you look into this nifty file, for example, and this

Herbert Grau:

file has 10,000 metadata tags.

Herbert Grau:

Holy cow.

Herbert Grau:

10,000.

Herbert Grau:

And we.

Herbert Grau:

Developed a technology, how to extract these 10,000 embedded metadata tags

Herbert Grau:

and write them into a huge database.

Herbert Grau:

And now the research guy can say, I need all files which have this whatever

Herbert Grau:

dimension here and this dimension there.

Herbert Grau:

He does a Google kind of complex search and out of his 10 million files, which

Herbert Grau:

are somewhere, he gets the right 2000 files and he can narrow this down

Herbert Grau:

from 10,000 to 10,000 to 5,000, 2000.

Herbert Grau:

And then he has the right data and that's our job.

Herbert Grau:

Find the right data and we deliver them the right data to a CAR E platform, to

Herbert Grau:

an algorithm to improve it and whatnot.

Herbert Grau:

Because I have, although another company which is doing only.

Herbert Grau:

Medical data and we have huge amount of data, but you always need the

Herbert Grau:

right amount, the right data, and that's the job of the metadata hub.

Herbert Grau:

And then we go to the next one.

Herbert Grau:

This institute has a microscope from Chase.

Herbert Grau:

Very special file format.

Herbert Grau:

Holy cow.

Herbert Grau:

8,000 metadata tags.

Herbert Grau:

Next one, bioinformatic.

Herbert Grau:

I never heard these names before, but now we have a technology how to extract this.

Herbert Grau:

That's why I call it deep data mining.

Herbert Grau:

We drilled holes very, very deep.

Herbert Grau:

Same is an automotive.

Herbert Grau:

We have some of these here and they have a motor motor test equipment

Herbert Grau:

and this is spitting out files.

Herbert Grau:

and then we go there and they said, you know what?

Herbert Grau:

We would like to know which of these million files have the same parameter

Herbert Grau:

for minus 30 degrees, that amount of kilometer, and blah, blah, blah.

Herbert Grau:

And I said, you don't know that?

Herbert Grau:

No.

Herbert Grau:

How?

Herbert Grau:

How should we, nobody can do this manually and nobody can extract the data.

Herbert Grau:

So we build an extractor for this special file format, and that's why we are unique.

W. Curtis Preston:

You know, David, you, you, it sounds like you,

W. Curtis Preston:

you sort of brought up this idea.

W. Curtis Preston:

Did I, I'm, I'm a little bit like that.

W. Curtis Preston:

That last customer where, how is this not already everywhere,

Herbert Grau:

David told me, David explained me his product,

Herbert Grau:

which was a different product.

Herbert Grau:

This was all about storage management.

Herbert Grau:

All products are metadata for storage management.

Herbert Grau:

Move data around, get rid of the ice, get an in, and all this is about storage.

Herbert Grau:

And I said, I want to get out of storage.

Herbert Grau:

I don't want to sell terabytes anymore.

Herbert Grau:

I want to be in the analytics business.

Herbert Grau:

I want a Google like for metadata.

Herbert Grau:

This is a different game and we will go direction to artificial

Herbert Grau:

intelligence in the next steps.

Herbert Grau:

So we will move completely away from this.

Herbert Grau:

How many data is here and on the is on, move this back and forth.

Herbert Grau:

And this is old and cold.

Herbert Grau:

This is kind of.

Prasanna Malaiyandi:

Yeah, I, I'm just thinking about use cases other than that.

Prasanna Malaiyandi:

I know the primary use cases you talked about, but just thinking

Prasanna Malaiyandi:

about things like, I know Curtis, we always talk about archive, right?

Prasanna Malaiyandi:

And how do you find what's been archive, because you don't know

Prasanna Malaiyandi:

what server came from, right?

Prasanna Malaiyandi:

You no longer have that storage perspective, right?

Prasanna Malaiyandi:

And or even things like e-discovery, like use cases where it's like, Hey,

Prasanna Malaiyandi:

tell me information related to this subject, or other things like that.

Prasanna Malaiyandi:

It seems like what you've built, Herbert and David is sort of an ability to

Prasanna Malaiyandi:

centralize all of these different file formats or unique file formats and

Prasanna Malaiyandi:

provide that value to the customer so they can run these queries on their.

Herbert Grau:

absolutely.

Herbert Grau:

And I had a, well, actually David went to a Berlin research lab and kind of sold

Herbert Grau:

them the idea, but the product was not there, and I sold him the product Now.

Herbert Grau:

For a nice amount of money, and he was Mr.

Herbert Grau:

Crau.

Herbert Grau:

Finally, I have a product.

Herbert Grau:

I have been waiting three years for a product, and I said, so my guys,

Herbert Grau:

maybe we have a, a unique selling point here because this guy is searching the

Herbert Grau:

market for three years in the US and everywhere, and he didn't find at least

Herbert Grau:

one product which could do the job.

David Cerf:

So there, so there are two separate ways to look at it.

David Cerf:

One, one, uh, at Herbert has outlined very well, which is we're trying to

David Cerf:

understand how to drive our business intelligence, how, how do we, and that's

David Cerf:

really in the application space, which is this ability to extract that metadata to.

David Cerf:

Have better insights and understanding and visibility, which has really nothing

David Cerf:

to do with where the file may be stored.

David Cerf:

But what, there's a second use case, which is almost secondary, which is

David Cerf:

if I actually can understand what I have, then I can apply that to what

David Cerf:

I do with it by number of copies.

David Cerf:

Or does it need to have sort of compliance or where do I keep it?

David Cerf:

How long do I keep it?

David Cerf:

See that that was the origin of where I had come from was more

David Cerf:

in the extract that metadata.

David Cerf:

So the world, you could look, you know, if we, with hindsight we can say, Hey, we

David Cerf:

knew we had to have metadata to be able to drive the intelligence that we wanna

David Cerf:

drive through AI and machine learning.

David Cerf:

We, you can't get there without it.

David Cerf:

And so the, the difference would be it's the approach to it.

David Cerf:

And so the elegance that that's in the metadata hub

David Cerf:

is, is really that simplicity.

David Cerf:

Separate out the overhead that comes with the file management or trying

David Cerf:

to put a GLO, global name, space and all the other things that that.

David Cerf:

Herbert was referencing what I was trying to do, which was kind of all these

David Cerf:

various things and just focus really on the metadata and the, and so there

David Cerf:

are two really interesting things that were solved with us, um, which Herbert

David Cerf:

said, but let me just emphasize it.

David Cerf:

One is this rapid development capability for connecting to the file type.

David Cerf:

This, this was really a showstopper because if I have these unique elements

David Cerf:

and these customers could not connect to it, then it didn't matter what you

David Cerf:

would do, you had to solve that first.

David Cerf:

So Grau has solved that ability to a connect.

David Cerf:

So there, that was the first part.

David Cerf:

And then the second part was on the backside, which is,

David Cerf:

okay, I've done the extraction.

David Cerf:

So this is almost like, think of ETL in databases, right?

David Cerf:

Extract, transform and load.

David Cerf:

And except for with the, with the metadata hub, we're extracting, we're

David Cerf:

transforming, and then we're connecting.

David Cerf:

And so either we allow through our native user interfaces a way for the, the user

David Cerf:

to just be able to directly access, but more importantly, Is that we can connect

David Cerf:

to the tools that they're already using.

David Cerf:

And so this really creates this feed to where they can leverage

David Cerf:

that data to drive that business, accelerate what they're trying to do.

David Cerf:

Um, which cuz that's really what it's all about at the end of the day, right?

David Cerf:

They're, they have a problem to solve and we're helping them solve that.

W. Curtis Preston:

So speaking about what it's all about, let's get to the, let's

W. Curtis Preston:

get to the star of the show, I think here, uh, in terms of this podcast, um,

W. Curtis Preston:

you know, we, we, we've talked a lot.

W. Curtis Preston:

We've had, you know, we've had Dave on, um, you know, we've

W. Curtis Preston:

talked a lot about Veeam.

W. Curtis Preston:

We've talked a lot about just windows-based backup systems.

W. Curtis Preston:

Veeam being, you know, Veeam, and I think Veeam and CommVault would

W. Curtis Preston:

be the two biggest examples, right?

W. Curtis Preston:

Um, and the, the risk, I think that, That their customers are under, because

W. Curtis Preston:

Windows being, as we all know, the number one attack vector for ransomware, right?

W. Curtis Preston:

And so the worry is that.

W. Curtis Preston:

Uh, you know, it, it's been a while since I've installed Veeam for obvious

W. Curtis Preston:

reasons, but by the way, I, I, I haven't thrown out our usual disclaimer.

W. Curtis Preston:

This is an independent podcast.

W. Curtis Preston:

I work for Druva, Prasanna works for Zoom, and, uh, this is not a podcast of

W. Curtis Preston:

either company and the, um, the opinions that you hear are ours and, uh, also be

W. Curtis Preston:

sure to rate us by, uh, going to the, you know, your, your favorite podcast app.

W. Curtis Preston:

Give us some startups, give us some, give us some comments

Prasanna Malaiyandi:

Leave some comments.

W. Curtis Preston:

find this podcast.

W. Curtis Preston:

Absolutely.

W. Curtis Preston:

Feel free to tweet as long as Twitter is still

David Cerf:

long as it's still around.

W. Curtis Preston:

Um, and if you, if you'd like to, um, if you'd

W. Curtis Preston:

like to join the conversation, you can find me, uh, at WC preston on

W. Curtis Preston:

Twitter or w Curtis Preston at gmail.

W. Curtis Preston:

And, uh, we'd love to get you on the podcast.

W. Curtis Preston:

So, you know this concern, right?

W. Curtis Preston:

Specifically like the default installation.

W. Curtis Preston:

Is on a Windows based backup server.

W. Curtis Preston:

Right?

W. Curtis Preston:

And then, um, and, and, and even the main, even if you use Linux as another,

W. Curtis Preston:

uh, storage device, you, the, the main server's still on Windows, and they

W. Curtis Preston:

do have this, the Linux based, uh, storage device now as, as a, yeah,

W. Curtis Preston:

as a, as a, as an answer to this.

David Cerf:

Veeam, um, obviously with their, with their hard

David Cerf:

Linux server does create.

David Cerf:

A very robust option.

David Cerf:

I think the real differentiation, Curtis, is the customers.

David Cerf:

When you look at how many Veeam customers are, are using Lennox, when you look at

David Cerf:

their customer, you know, demographics, it's broken out as the majority, uh,

David Cerf:

the big majority or Windows users and a large part of those customers

David Cerf:

aren't going to put a Linux server in.

David Cerf:

Cause you know, the guy that's running this, he's a Windows guy

David Cerf:

and I'm not, you know, it's a religion thing almost at some point.

David Cerf:

And the larger corporations, it's outta simplicity.

David Cerf:

As Herbert mentioned, he's, we've got several, uh, global international

David Cerf:

companies and they have maybe hundred plus sites and they're not

David Cerf:

going to run this with this complex.

David Cerf:

Uh, um, deployment and where the blocky for Veeam comes in is, it's, as Herbert

David Cerf:

mentioned, you're talking about from, from the moment you learn about it to

David Cerf:

installing it is less than an hour.

David Cerf:

So the simplicity makes it really easy for the Windows guys that don't

David Cerf:

have to do anything different, and now they have a level of security to,

David Cerf:

for protecting that, that Windows backup volume and repository, right?

David Cerf:

So I think that that's really where the line of demarcation comes down

David Cerf:

to is if you're, if you're a data center and you're running a Linux

David Cerf:

environment and you're comfortable with that, you, you might go with the

David Cerf:

native, uh, Veeam hardened Linux, um, solution for those customers that don't.

David Cerf:

That's where we shine and we provide that easy, quick install that gives

David Cerf:

that level of protection against Fran.

David Cerf:

ransomware.

W. Curtis Preston:

And we've talked about that, that was one of my concerns as well.

W. Curtis Preston:

The, the one that you brought in, if you're, if you're an all window shop.

W. Curtis Preston:

I, I, I'm not sure even if the, if the Linux option is more secure than

W. Curtis Preston:

having another Windows box, I, I'm not sure if it is more secure because

W. Curtis Preston:

it's your only Linux box , right?

W. Curtis Preston:

Right.

W. Curtis Preston:

If you, if it's the only Linux box in your data center, I

W. Curtis Preston:

don't think that's a good idea.

W. Curtis Preston:

If it was your only Windows box in the data center, I

W. Curtis Preston:

don't think that's a good idea.

W. Curtis Preston:

Right?

W. Curtis Preston:

Uh, just having a, a separate OS that you have to maintain just for a single

W. Curtis Preston:

purpose, you know, uh, I've never been a fan of that, but why, why don't you,

W. Curtis Preston:

um, give a little bit more about how, so, you know, it, it sounds like the

W. Curtis Preston:

product is incredibly simple to, uh, to explain, David, uh, do you want

W. Curtis Preston:

to give, um, you know, an overview?

W. Curtis Preston:

It, it sounds like pretty easy to explain and Herbert's

W. Curtis Preston:

already given us an overview.

W. Curtis Preston:

You want to drill down a little

David Cerf:

Sure, sure.

David Cerf:

So, um, you know, maybe pick up where you, you, your comment about people

David Cerf:

adding something to their environment.

David Cerf:

I, I mean, I think that that's, that's the real challenge.

David Cerf:

Is it the, it, uh, and, and now if you add the security layer, whether it's the

David Cerf:

ciso, cso, whatever they're doing, as long as we're not talking about the hardened,

David Cerf:

uh, physical, these guys are overwhelmed.

David Cerf:

I mean, ransomware is, is, it's not a matter of, uh, if it will happen,

David Cerf:

it's a matter of when it will happen.

David Cerf:

I think we've reached that point and, and every, everybody else is, you know,

David Cerf:

confirmed that it's, um, it's going to be.

David Cerf:

A risk that they have to deal with.

David Cerf:

And so when they're looking for a solution, what we're finding is that

David Cerf:

the, the antivirus and all these other type of tools that are out

David Cerf:

there are really not able to provide, uh, a way to protect that last, your

David Cerf:

last resort, which is your backup.

David Cerf:

So when the virus gets in, uh, it's sitting there and the first

David Cerf:

thing they're gonna go after are those backup files, right?

David Cerf:

So they're gonna go disable that, attack that, and at some point later, right,

David Cerf:

because it's, it could be a, a Trojan horse where it's sitting there waiting

David Cerf:

and then it comes on, um, you know, you've got this, this problem is that they're,

David Cerf:

you're, you're at the mercy of whoever the attacker was and what their demand is.

David Cerf:

And this is where the blocky really comes in.

David Cerf:

Um, as Herber mentioned, what we're creating is a way to have

David Cerf:

cyber resiliency through zero.

David Cerf:

So when you enable, um, blocky, which is a simple download, so you literally, you

David Cerf:

download it and installs in, in less than 20 minutes, the first thing it's going to

David Cerf:

do is it's gonna say, what is the trust?

David Cerf:

We're gonna go right to creating the white list.

David Cerf:

And that white list is the trusted applications or process

David Cerf:

I should say, cuz it's Veeam.

David Cerf:

In this, um, in this case, and I'll, I'll leave a caveat here, is that the way, the

David Cerf:

way GR built, uh, blocky as a technology, it can be applied to other applications.

David Cerf:

We've really focused on the use case around, uh, Veeam.

David Cerf:

So in general, you could say I have other applications and allow other application

David Cerf:

access, but the way we've tuned this to the Veeam market, Veeam specific.

David Cerf:

And so the only processes that you're really trying to identify is what's

David Cerf:

going to happen from the, the Veeam process to access that repository.

David Cerf:

So the first thing you do is either you manually set that or we have an auto.

David Cerf:

You can literally turn on the auto discover and we'll, we'll

David Cerf:

discover those processes.

David Cerf:

You, it's within, you said a period, let's say 24 hours.

David Cerf:

You've run your backup, we know the process, you turn that off.

David Cerf:

And then at that moment we're at zero trust.

David Cerf:

And so nothing else is gonna go back in, um, from a ransomware perspective

David Cerf:

and alter modifier, delete, because we've now applied that worm.

David Cerf:

Um, and, and for those, just to clarify, write once, read many, right?

David Cerf:

And, um, and that nothing's gonna alter, it's immutable at this

David Cerf:

point, and you're now secure.

David Cerf:

So even if you had ransomware.

David Cerf:

It was already in the system at this point, they can't alter

David Cerf:

or, or modify those files.

David Cerf:

So reading the file out is simple and, uh, verifying with through the fingerprint

David Cerf:

where we actually capture all the related elements to that process, including the

David Cerf:

DLLs, and that is combined to create that unique identifying fingerprints.

David Cerf:

So every time there's a request to modify or write, Hey, we're

David Cerf:

checking, we're checking that.

David Cerf:

And if it's not an approved, um, trusted application, we'll alert to it.

David Cerf:

And so now you get two, two benefits here.

David Cerf:

One is you've got the security through, um, the protection of, of, uh, blocking.

David Cerf:

But second, now you've got some alerting.

David Cerf:

This is something that kind of caught me by surprise.

David Cerf:

When, when Herbert said, Hey, let's check this out.

David Cerf:

Was, uh, the first customer that I talked to is they're like, wow, I've got a.

David Cerf:

I could see my applications that are trying to hit that, that repository,

David Cerf:

and they can now get some reporting and visibility and transparency in

David Cerf:

what's going on in their system.

David Cerf:

And, uh, and they can take actions from that as well.

W. Curtis Preston:

Anything else?

W. Curtis Preston:

Anything outside of the already approved application would trigger an alert, I'm

David Cerf:

Correct.

David Cerf:

Tha thanks for clarity on that.

David Cerf:

That absolutely correct.

David Cerf:

So they can now see, hey, look, I, you know, we've had these declined items

David Cerf:

and so the admin now has some security.

David Cerf:

The second thing we did is we decoupled it so it's not tied

David Cerf:

to the veeam's, uh, passwords.

David Cerf:

And those admin passwords has a separate independent, so it, it has

David Cerf:

that, uh, ability to, uh, operate, uh, without a risk of uh, uh, you

David Cerf:

know, global password type settings.

David Cerf:

And, um, and then of course, the

David Cerf:

last

Prasanna Malaiyandi:

I like that part,

David Cerf:

Yeah.

David Cerf:

Yeah.

Prasanna Malaiyandi:

Yeah, I know, I know.

Prasanna Malaiyandi:

We always talk about Curtis about, yeah, don't put your backup servers on

Prasanna Malaiyandi:

the same ad right as everything else.

Prasanna Malaiyandi:

So I'm glad that

W. Curtis Preston:

Separation of powers,

David Cerf:

No, no.

David Cerf:

Post-it notes.

Prasanna Malaiyandi:

and separating it.

Prasanna Malaiyandi:

Yeah.

Prasanna Malaiyandi:

Well I'm glad you guys are going a step further and not even having

Prasanna Malaiyandi:

like the normal being passwords as this authentication mechanism,

Prasanna Malaiyandi:

cuz you really do want that more secure than everything else.

David Cerf:

Absolutely.

David Cerf:

All right.

David Cerf:

This is, this is your last resort.

David Cerf:

Right?

David Cerf:

And we're, and that's really the key is that we, why do we back up?

David Cerf:

We pack up because only when we absolutely need that data and if they take that down.

David Cerf:

So the blocky provides that additional layer of security and protection.

David Cerf:

Um, and it works, of course, uh, you know, we, we have the ability to single

David Cerf:

site, multi-site and, and, um, so it provides a, this really simple way

David Cerf:

for whoever is managing either the, the IT stack or the, you know, the

David Cerf:

security stack to add a layer into.

David Cerf:

A product that is fantastic, right?

David Cerf:

I mean, Veeam Veeam is uh, you know, proven globally and customers

David Cerf:

love it, but now they can have that additional protection.

Herbert Grau:

Maybe one more comment from my side.

Herbert Grau:

People ask me, what's the performance impact if I have blocking installed?

W. Curtis Preston:

That's an important

Herbert Grau:

Yep.

Herbert Grau:

The answer is, while writing and readings, we don't do nothing.

Herbert Grau:

It's not like a virus can always, always holds the process and then

Herbert Grau:

does not recognize the bad guy.

Herbert Grau:

So we do nothing while writing and reading.

Herbert Grau:

When it's deleting or modifying, we hold the process and check it

Herbert Grau:

because that's the purpose of blocky.

Herbert Grau:

And then we have, um, uh, maybe a two to 3% overhead while deleting and modifying.

Herbert Grau:

And that's a cool combination.

Prasanna Malaiyandi:

Well, and especially because reading, or, sorry,

Prasanna Malaiyandi:

deleting and modifying isn't your predominant uh, uh, operation right.

Herbert Grau:

Of course not.

Herbert Grau:

And if this happens, you want somebody to check

Prasanna Malaiyandi:

Yeah.

W. Curtis Preston:

Yes.

W. Curtis Preston:

Agreed.

W. Curtis Preston:

Now, one, one question that I have, uh, this will be my, my toughest question.

W. Curtis Preston:

Is there a way to defeat this product?

W. Curtis Preston:

So if I have admin on the box, What am I able to do?

W. Curtis Preston:

I know you, if the product is installed,

Herbert Grau:

you, if you want an honest

Herbert Grau:

answer,

Herbert Grau:

I can give you the honest answer.

Herbert Grau:

An admin can destroy the whole Windows machine

W. Curtis Preston:

Right?

Herbert Grau:

and that's not possible to avoid.

Herbert Grau:

Neither from Veeam, not from Crau, not from Microsoft today.

W. Curtis Preston:

Right.

W. Curtis Preston:

That's a pretty honest answer.

W. Curtis Preston:

Um, does that mean also that they could uninstall the product

Herbert Grau:

No, that's protected.

Herbert Grau:

The uninstall is protected.

W. Curtis Preston:

Okay.

W. Curtis Preston:

How, how,

Herbert Grau:

years ago, and that's protected

W. Curtis Preston:

How, um, I don't want to get into secret

W. Curtis Preston:

sauce, but how, in what way?

W. Curtis Preston:

Like how, how do you protect that

David Cerf:

You need, you need a password to go back.

David Cerf:

And so I mean the, I think the real security here is if you have, if

David Cerf:

you have the admin and they blow the box away, they blow the box away.

David Cerf:

I mean, so we're de that's a physical security issue potentially.

David Cerf:

Right.

W. Curtis Preston:

I think what I'm, what I'm concerned about is not somebody who's,

W. Curtis Preston:

you know, so we've got a malware in there, we've got a, a bad actor in there, and

W. Curtis Preston:

they're trying to surreptitiously access data that they're not supposed to access.

W. Curtis Preston:

Right.

W. Curtis Preston:

So they would want to disable, um, this, this tool, and it sounds like that

W. Curtis Preston:

without the username and password from that tool, they wouldn't be able to do

David Cerf:

Right.

David Cerf:

I, I mean, so.

W. Curtis Preston:

because blowing up the box, they would, they

W. Curtis Preston:

would obviously show their hand.

W. Curtis Preston:

Right.

W. Curtis Preston:

So they're not likely to do that.

W. Curtis Preston:

What they're likely to do is to try to disable anything that's

W. Curtis Preston:

trying to block their access.

Herbert Grau:

Maybe, maybe one interesting point is that we have sold blocky also

Herbert Grau:

to one very large customer in Stuttgart.

Herbert Grau:

Which has 100, uh, IBM backup server from tsm.

Herbert Grau:

Now spectrum scale.

Herbert Grau:

And that's a huge environment.

Herbert Grau:

And this is a corporate license we sold here.

Herbert Grau:

We're very, very proud about this.

Herbert Grau:

Uh, you may understand that we cannot name , give names out because in,

Herbert Grau:

in this ransomware world, nobody wants to read his name anywhere.

Herbert Grau:

Uh, but the point is that in the deep in in, in the TSM world, I still call it tsm.

Herbert Grau:

Um, and Curtis, you know, maybe you two

W. Curtis Preston:

Yeah, me too.

Herbert Grau:

the old guy, as we call, we still call it tsm.

W. Curtis Preston:

I still call, I still call a dsm, by the way.

Herbert Grau:

who who knows that, you know.

Herbert Grau:

But, uh, in the TSM world, there's also always a DB two coming with a product.

W. Curtis Preston:

Mm-hmm.

Herbert Grau:

cool from my side is that we can also protect the DB two data.

W. Curtis Preston:

Hmm,

Herbert Grau:

Which opens potentially a market to applications that

Herbert Grau:

will also protect the database

Prasanna Malaiyandi:

Yeah.

Herbert Grau:

data.

W. Curtis Preston:

exactly.

Herbert Grau:

That's our next step.

Herbert Grau:

Potentially

David Cerf:

and by the way, that customer also had Veeam, oh, I'm sorry.

Herbert Grau:

Hmm.

Herbert Grau:

Sorry.

David Cerf:

I, I was just gonna say that, that same customer, not just that

David Cerf:

they have tsm, but they also have Veeam.

David Cerf:

So they're, they're happy,

Herbert Grau:

customers which have, which you have tsm, have

Herbert Grau:

Other

Prasanna Malaiyandi:

Other things.

Prasanna Malaiyandi:

Yep.

David Cerf:

So they're, so they're now, now that they're secure on their

David Cerf:

tsm, it, add, add, add, the additional protections to their Veeam is where

David Cerf:

they're heading next, um, as well.

W. Curtis Preston:

Well, I, I wanna, I want to thank you for, uh, you know, this

W. Curtis Preston:

has been a good, really good discussion.

W. Curtis Preston:

I, I've learned more about the, you know, obviously about all

W. Curtis Preston:

of the products that you do.

W. Curtis Preston:

We've focused in on the end here on, on Blockie for Veeam.

W. Curtis Preston:

Uh, and I, I think you've got a tremendous potential market.

W. Curtis Preston:

Veeam has a lot of customers, and every one of 'em has a window

W. Curtis Preston:

server that needs protecting.

W. Curtis Preston:

So, uh, I, I wish you, uh, the best of luck and, um, thanks so much for,

W. Curtis Preston:

for, for standing, for allowing us to stand between you and a beer, Herbert

Herbert Grau:

Yeah, actually it's a bottle of wine today.

Prasanna Malaiyandi:

Even

Prasanna Malaiyandi:

better.

W. Curtis Preston:

All right.

W. Curtis Preston:

Something from the Rhine region perhaps.

Herbert Grau:

Uh, could be Ryan, could be Mosel.

Herbert Grau:

You know, we have some valleys

Herbert Grau:

here.

W. Curtis Preston:

Well, well, thank, thanks a lot everybody

W. Curtis Preston:

for, for being on the podcast

David Cerf:

Thank you for having us for, appreciate the discussion.

Herbert Grau:

Thanks, Curtis.

Herbert Grau:

Thanks.

Prasanna Malaiyandi:

you all.

Prasanna Malaiyandi:

Yeah,

Prasanna Malaiyandi:

great.

W. Curtis Preston:

absolutely.

W. Curtis Preston:

And again, as always, we'll remember to, uh, thank our listeners and uh, be sure to