Hello ladies.
Welcome to the Hourly
to Exit podcast.
I am very excited for
this week's guest,
Jacqueline Malone, who
has won my first guest and
is now my repeat guest.
I'm so excited to have you.
Thank you, Jacqueline,
for joining us.
Oh, yes.
Well, thank you so
much for having me.
I'm honored to be back.
Oh, it is wonderful
to have you here.
So before we get
started, would you
introduce yourself to the
audience?
Sure.
So, hello, I'm Jacqueline
Malone, host of the GoTo
Gal podcast, and I also have
an agency called GoTo Gal
Media, where we basically
are in the business of
creating win-win partnerships.
So We work with podcasters
and event hosts as well
as sponsors in making
those connections.
So whether we're on the
sponsor side or the creator
side, our goal is to create
the win-win partnership of
whatever that brand deal or
collaboration would look like.
So after being in the
podcasting industry for so
long, I've been podcasting for
seven and a half years now.
this was, something I was
inspired to do a little over
a year ago now, and it's
been exciting to be, I guess,
At it for a while, but from
a different perspective.
And I've always been about
relationships and people
and collaboration and in
this whole agency lens.
Yes, it's been a new hat
to wear this past year,
but it's been a lot of fun.
Well, wonderful.
Well, in addition to being
about relationships, of
course it's also about
intellectual property
and our assets and Yeah.
Monetizing them.
So we will get into
all that goodness.
And there are so many
things we could talk
about as a business coach.
there are many areas of
our business, this is an
audience of, women who have
expertise-based businesses.
And, but one of the things
that I wanted to address
today was the issue of
mindset, which I know you.
Have lots of resources
regarding, during our last,
conversation, we talked
about resistance, and
that's definitely something,
all of us struggle with.
It was, one of the things I
struggled with as you know,
and that we discussed, and
to figure out like when the
resistance is real versus
when it is a mindset.
sometimes a resistance
is, external.
Like maybe there are
financial obstacles, time,
obstacles, A D H D, obstacles.
There are all sorts of
things that may be very
real external, obstacles
that are causing it,
but sometimes they are.
Internal and they
are mindset issues.
So tell us like what are
the classic signs that
the resistance that we're
dealing with is really in our
heads?
So that's such a great
question too, because
sometimes, it's an
actual thing, right?
But even if it is an actual
thing, an external cause
that is getting in our way,
how we approach that, what
our mindset is around that
has a big impact on how
we approach that, right?
Like every one of us has.
Things going on in our lives
and Right, and we're juggling
all these different things
and maybe it's a busy time in
life or in business or maybe
we have our own struggles
with, health or mental
health or family things.
There's so like on a
day-to-day, week to week,
month to month basis,
there's so many different
things that be going on
that if we wanted to.
And, often it's helpful
to even to list out like
here's all of the very real
things that are in our way.
There's very real obstacles
or, constraints or whatever
those things are, but
how we look at them.
And that mindset approach
can have a very big impact
on whether that's a helpful
mindset or whether that
is a not helpful mindset.
So, I think the first, which
is like the most basic step,
but the first thing to do
when we are feeling like
we're approaching a situation
and we're like, okay.
I feel like I'm hitting a
roadblock here, or this feels
like it's not gonna happen,
or whatever that first clue
is to see like, okay, well
is this mindset or is this
really an external thing?
Right?
And both can be solved, right?
If it's the mindsets we
can work on the mindset.
If it's the external
thing, we can look at
how we solve that too.
It's just different
approaches.
The first thing to do is
just get it out of our
head and get it onto paper,
because when it's in our
head, it is going to feel
so much bigger and heavier.
From the science perspective,
we literally cannot use the
logical side of our brain
to analyze that information.
So until it is out on
paper and we're able to
look at it as something
that is separate from us,
we're not able use that
logical brain, that critical
thinking approach to it.
So the first step is really
to get it out on paper so
we can have that perspective
and really see, okay.
What is this?
and then start to look
at, okay, is this really
like, just question
ourselves, right?
Like, is this really true?
Is there a situation you
wanna use this as an example?
Something maybe you
hear come up sometimes?
well, I do feel like I get
a lot of resistance from
people regarding, their
service providers and I.
Obviously I talk about
intellectual property a
lot, and I try to make
it, accessible to people,
but I definitely get, you
know, a lot of resistance
about, this isn't for me.
There is a stage in business
where Mm, intellectual
property happens, but
not me as a solopreneur.
And so, no matter what,
I'm like, it's everywhere.
It's all, Everywhere.
Yep.
He's everywhere.
And we're making it every
day, but I still will
get the, well, no, I'm
almost a risk provider, so
that would, be one place
that makes me, that happens.
Right.
and that's, I'm glad I asked
you too, because that's
a really great example,
and that may not even be
something that's weighing
in someone's head, right.
They may just listen to
a show like this, and.
Automatically have this
belief system kick in that,
oh, I'm not there yet.
Mm-hmm.
I'm not ready for that yet.
Mm-hmm.
Right.
Oh, it's a different
stage of business.
It's a different
kind of business.
It's a, different amount
of revenue or team size.
Yes.
Or whatever that
belief system is.
Right.
So when you're approaching
something like this, this
is a really good check.
Whether it's like a feeling,
like a heavy mindset thing,
or even just something
like this where it's like,
oh no, I'm not there yet.
Why?
And so putting that down on
paper and saying is that true?
Is that always true?
Right?
Mm-hmm.
And with something like ip, I
don't think it's talked about
enough, which is one of the
reasons why I love that you
are spreading the word on this
and, really leading the cause
for this type of ip, right?
But opening up this
opportunity because just
like there was a point
in time where, Having a
website or having a podcast
was something that was
maybe only for a certain
group of people, right?
It then, Becomes opened up
and it's like, you know what?
You don't need to have
a business of a certain
every, it's like you need
to have a website, right?
Or you don't need to
have a certain something,
to have a podcast.
It's, you could literally
start a podcast right
now from your phone
with an app like Anchor.
So Over time, things that
maybe we've put up on a
pedestal or we thought were
only for certain types of
businesses or certain stages
of business, we might be
closing off opportunities.
And I think this is a
really great example to say
like, okay, is that true?
Is that always true?
And really question ourselves
cuz it's like, is it,
Fact or is it a belief?
Mm-hmm.
And what you've really just
showcased with that question
is that a lot of times these
are strongly held beliefs.
And this, just to give another
example too, just so we can
apply this across multiple, a
lot of times I'll see people.
In the podcasting world, I
have a course on starting
a podcast, and a lot of
people say, oh, can't start
a podcast until I have this
many followers, or until
I'm making this much money.
Right?
And it's like these
preconceived notions of
I need to have this, and
then I can have that.
and the podcasting world, I
mean, I started my podcast.
Like before I was even
making money in my business.
Mm-hmm.
Now, if somebody was like,
I need to pay my bills
next month, what's the
fastest way to make money?
I would not say,
go start a podcast.
But you do not need to
be making money in your
business to have a podcast.
Right.
So starting to look at
just as, I mean all of
us, here's a way to break
beliefs down, right?
As we look for evidence.
And while this isn't a
perfect, example, you may
have a better example,
but we've all seen.
Entrepreneurs on
Shark Tank Right.
Who have patents or other
types of IP that is, and,
and they have no business,
maybe they haven't even
made a sale yet, or they
haven't even created
the final prototype yet.
Right, So there's not a
certain stage of business
where that's required.
Now, obviously you have to
have the ip, so sometimes the,
usually with service-based
businesses, the IP comes
after the business.
From in the specific example,
is there a stage of business
that they have to be at?
I guess what is the
fact answer here, right?
Like how do we distinguish
fact from belief in this case?
Yeah,
I mean, so I mean, what
we're talking about is,
the mindset versus the
knowledge gap, right?
and so, and the
case of intellectual
property specifically,
there is definitely.
Well first the knowledge gap
by thinking that IP is, only
software, or a book, or a
course as opposed to just,
the frameworks that you use.
the way that you help your
clients that is special
and original to you is
intellectual property.
Every time we use our
intellect, you now we're
creating intellectual property
and to kind of get that
through, that knowledge gap.
Okay.
The intellectual
property's there.
the question is, are you
harnessing it or are you
just, giving it away,
without harnessing it?
So,
yeah.
Yeah, no, that's
a great example.
And I love how you
highlighted that too, that
Yes, is this mindset or
a knowledge gap Exactly.
Mm-hmm.
and being able to, clarify
that and then know, okay,
I need to, my, belief
system around this is,
getting in my way verse.
I have, being open to learning
and open to opportunities.
And I think as, business
owners, as experts,
sometimes we don't even
realize, we can't tell the
difference between what's
a belief and what's a fact.
And that may.
We may be an expert at the
things we're an expert on, but
having those beliefs that are
getting in the way of seeing
opportunities, especially
with something like with ip,
that's such a great example,
but also in the example
with the podcast, right, of
thinking, oh, I need to have
X, Y, or Z first, and it
closes us off to opportunities
because we think we have to.
Do this before we do that.
Mm-hmm.
And if we just take that leap,
I mean, I used to think, oh,
before I do PR I need to have
a certain level of business.
Or before I do tv I
need to lose weight.
I mean, we can get really
creative in our heads of, all
the different prerequisites
we need to have and,
really giving ourselves.
Training our brains to
really look at not just the
problems that we're trying
to solve in our head, but
also the opportunities
that are presented to
us through that lens of.
What's the, is this, do I
not think I could do this
yet because it's a mindset
thing or what's, do I
have a knowledge gap here?
and really looking at
things more, critically
from that perspective.
Yeah.
And I love the idea of
getting things out on paper.
I mean, I will say, just as
a lawyer sometimes working
with complex ideas, That when
you keep them in your head,
It's so much bigger than when
you start like laying it out.
I will say, one of my
early mentors, one of
the most brilliant people
I've ever worked with, he
always explained things
with little charts.
Like he would just.
Take a piece of paper, turn
it over, and start making
like diagrams and suddenly,
like how to, do german
insurance financing became
clear, and so being able
to like kind of get it out
and seeing it really does
help you kind of figure out,
okay, where are the blanks?
Where are are the real issues?
Where the things that
really aren't and, what
is missing and what do
I need to do with it?
So, yeah, I love that.
Yes.
Now, one thing that's come
up a couple times that I,
think would be good for us
to, I wanna elaborate a little
bit more on, is this idea
of, oh, I'm not there yet.
Mm-hmm.
Like, oh, that's only for
these types of businesses or
this type of, revenue or This
almost like we're putting.
The idea of something, whether
it's IP or podcast or PR or
whatever that thing is, and I
guess that's a good side note.
This is a good indicator
to look for is like, what
are you telling yourself?
You can't have yet.
Right.
What are you saying?
Oh, I can't do that yet,
or I can't have that yet.
I'm not ready yet.
And this is a good exercise
probably to explore a
little bit more of like,
okay, what are you saying
not yet to, and is that
because it's a strategic.
Thoughtful, well-informed
decision, or is it, is
this mindset, is this
a belief system that's
getting in your way?
And a lot of times the pattern
here is that they're putting
something on a pedestal.
Mm-hmm.
And if you imagine.
Whatever that thing
is literally on a
pedestal, right?
It is, above you.
It is separate from you.
It is out of reach for you
and whatever this is, if
it's a, person, if it's a
business model, whatever
the opportunity is, if
you are putting it on a
pedestal, You're literally
putting it out of reach.
Mm-hmm.
so this is where leveling
that playing field and
whether that's bringing it
off of the pedestal or you
hopping on that pedestal too.
I'm like, I belong
on there too.
But that your.
On that same level,
that opportunity is
available for you whether
you go for it or not.
We all have that autonomy to
make those decisions of what's
best for us and our business
and all of that, but to not
look at opportunities as out
of reach or above us or as.
Some hypothetical next level,
but to be able to look at it
for what it is and something
that is available to us
really changes everything.
And this is something that
a lot of times we'll look
at people in this regard
of like, oh, I couldn't
have that person on my
podcast because of this.
Or we, put people on a
pedestal, or that type
of client on a pedestal
or even something like a
podcast like, oh, I'm not.
I don't have the, voice
or whatever it is that you
might think and, putting that
idea of, oh, to have that,
it's on this, usually we're
not using that language.
Mm-hmm.
But that's really what it is
when we're saying something
that we're not ready for
something or that it's out of
reach or that it's not for us.
Is there also something
regarding expectations
based on what we see?
Like what we are consuming
are, the big names and
the big successes and the
big launches and the big,
newsletter, subscribers.
And we think, well, but
they had to start somewhere,
right?
Yeah, they did.
So is your question that
we think we need to have
that, to have that level of
success or, well, maybe we,
think yeah, that's what
we see cuz what we consume
are people who are.
Big brand names.
Let's just say that,
having a little podcast
or having a little email,
a newsletter, list, or
that's not worthwhile.
Yeah, it's not talked
about as much, right?
Mm-hmm.
The, the people that are
having huge success mm-hmm.
With small lists, it's
not as compelling of
a headline, right?
Mm-hmm.
And a lot of times those
people don't need the
headlines, and that's
been something, on a very
small scale, but with.
my agency over the last
year, our growth hasn't been
from my email list or from
social media, it's all been
word of mouth and mm-hmm.
That for a while we didn't
even have a website and even
how we barely have a website.
Right.
So it's, and that's where
there's a lot of companies
like this that are having
the quiet success and,
we don't see, and they
don't need us to see it.
Right.
To know that it's there.
But if we don't know that
it's there, we don't know
that it's possible for us.
One of the best pieces of
advice for mindset that I
love to give people is we'll
use the, I dunno, I've done
like exercises with this and
stuff, but in this format
it's probably not best to
do an exercise, but I'll
use some examples that I'll
probably can relate to.
And when you first get
a car, right, maybe
you haven't really
noticed that car before.
Mm-hmm.
And like at one point my
husband got an Outback, not an
Outback, Subaru Forester, and
I never even heard of a Subaru
Forester before and as soon as
he got it, it's like literally
everywhere we went, I'm
like, there are these Subaru
foresters everywhere, right?
And were there actually
more Subaru foresters on
the, I mean, maybe they had
a good promotion going on,
but likely it was just that.
I was paying attention
to it, right?
And so I started to
notice because it came
into my awareness,
oh, this is a thing.
Now I'm paying
attention to it.
And now I notice it when
I was pregnant or when My
best friend is pregnant.
I start to notice all
of the people that are
pregnant everywhere we go.
Right.
I think it's called
confirmation bias.
Guess.
Yes.
And so it's, we're only paying
attention to those things
that are in our awareness.
And so if people in our
industry have not typically.
Been leveraging IP or
starting a podcast or
whatnot, we may not even
see those opportunities as
something that's for us.
Mm-hmm.
Or even just see them, we may
not even see the opportunity.
Right.
Because it's not something
we're paying attention to.
And also, once we put
plant that seed, Right.
Someone may listen to this
conversation and then they
might start to see, oh,
okay, I'm starting to see
these other service-based
businesses that are doing
things with IP or that have
branded frameworks, right?
Or, oh, I'm starting to
notice these other people
that are starting podcasts.
And so once something is on
your radar, not only do you
start to notice it more, but.
It also widens our vision.
So we're going around looking
at the world through this
tunnel vision, if you will,
of what we expect to see,
what we expect to be like
our belief systems, right?
We're constantly that
confirmation bias.
Mm-hmm.
We're constantly confirming
our own beliefs through lens.
And if we can open up
that lens of what we think
is possible Right then
we start to see things
that we literally would
not have seen before.
I'll share an example of,
I, got an email one time
about an opportunity to
be featured in Forbes.
And this email, the way
it was worded if I didn't
believe that was meant for me.
If I didn't think like,
oh, well, of course they
would wanna interview
me in Forbes, right?
Like if I didn't
have that belief.
This email, On the surface
looked like a scam.
Okay.
Maybe not a scam.
I'm being slightly dramatic,
but it looked like they
were going to want me
to pay a lot of money.
Like it looked like,
would you wanna be
interviewed in Forbes?
Like, let me know.
Like, it was like, mm, I
am I gonna reply back and
they're gonna be like, okay.
Like, send the, five figure
dollar amount here if I
didn't believe that that was
an opportunity that would be
available, I probably wouldn't
even have, I just would've
assumed it was a mass email.
Mm-hmm.
And probably wouldn't even
opened it or replied to it.
Right.
Second, if I thought like,
oh, they're probably just
trying to get Synchron.
Right.
I wouldn't have replied, cuz
I would've been like, oh, it's
just gonna be a waste of time.
Right.
But because I was at a stage
in my business and in my
belief system that it was
like, well, yeah, that.
Like they should interview me.
Like we can be
confident, right?
Like, ok, yeah.
Like that would be a
great opportunity and
I'm ready for that.
And Right.
I had done other things,
like there's definitely was a
point in my business where I
would not have felt that way.
But at this, point that
it happened, I believed
it and so I replied and
it turned out to be real.
And it was not.
They were not looking for
money and it was a real
opportunity And it turned
into something really
great, but I would've
missed that had I not.
Been open to it.
Mm-hmm.
Right.
And I think there's so many
examples of just like the,
little hunch to, ask someone
the question or to see that,
maybe somebody follows you
and you're like, oh, I wonder
if there, and you reach
out because of X, Y, and Z.
Or we start to just look
at the world differently
when we're open to these
different possibilities
and opportunities and
our mindset believes.
That they're possible for us.
So starting to really expand
that lens of what we're seeing
as available for us in our
industry and our business
and at this stage of business
and all of those things.
Can have such a huge
impact, but we don't even
realize what is literally
right there in front of us.
Yeah.
You know, as you're speaking,
you're reminding me of
how when I first met you
was you were doing the
Best Month ever program.
I dunno if you do that
anymore, but, I imagine
like all of this is part of,
helping people kind of get
over some of those limiting
beliefs so that they can ex
expand their minds, expand
their options, and, of course,
Have that kind of success.
Yes.
I know I'm giving some,
of the secrets away
for in Best Month ever.
But no, I don't run
it live anymore.
We do have it available for
Evergreen, but that was one
of the key components mm-hmm.
To this, it was a program
called Best Month Ever, where
essentially we were able
to literally help people.
Have their, I mean, that's
a big promise, right?
Right.
But to have their best
month in business ever.
And a big part of that
was even believing
it was possible.
Right.
Mm-hmm.
and starting to just
expand your mind to what
is possible to happen in
a month, in this month.
Mm-hmm.
And because if you don't
believe it's gonna happen,
it's, not gonna happen.
Right.
and so that was such
a big part of entering
into something like that.
It was like, okay, like we
need to actually believe this
can happen and open our mind
up to all the possibilities
that are available.
And
do you ever get
resistance regarding
like, is that too woowoo?
Or how do we make
more concrete mindset,
overcoming mindset issues?
I do get that, and that's
why I try to share some
of those examples about
the car or about that
email even, because that's
not a, I didn't manifest
that email that month.
Right.
But like, literally, if I
would've believed that it
wasn't possible, I just
wouldn't have replied to
it or noticed it, right?
Mm-hmm.
Because I did believe
it was possible.
I responded and I was
open to seeing that
opportunity, right?
and I think yes, I personally
do believe in the WOOWOO
stuff, but I also think that
a lot of times there's a very
logical explanation to it too.
And if we're, Walking
around thinking that nothing
is working out for us.
Our confirmation bias is
gonna kick in and keep
showing us that nothing
is working out for us.
Mm-hmm.
Right, right.
And we could all choose how
we look at every day and
what we're feeling grateful
for, and what we're enjoying.
I mean, every day you could
come up with a list of,
just like I said in the
beginning, like we all have
stuff that we're working
with and working around.
Right.
And so we have to decide,
are we going through the day?
Looking for all of the
evidence that things are
working and happening and that
we're building momentum and
that it's working for us, and
that there's opportunities
right here and around and
we're gonna find them,
and we're so grateful for
everything that's happening.
Or are we walking
through the day?
Being stressed and complaining
and we don't have time
and there's not enough,
and it's easier for this
person and they don't have
this, and we're looking for
all the reasons why it's
not working and mm-hmm.
Listen, I, there are days
where it's a struggle
for me to see the
positive side of things.
We all had that, but being.
Really conscious to it
and noticing when I'm not
having those supportive
beliefs, we don't wanna
have like toxic positivity
with ourselves, right?
But at the same time, there's
a lot of scenarios that.
We could just choose to
look at more positively.
Right?
And if you go into scenarios
looking at everything as
a possibility, how many
conversations could lead to.
Other opportunities or
referrals if you think
it's possible, if you think
you are worthy of asking
for the referral, right?
Mm-hmm.
Or if you go into it talking
about the right stories, it's
gonna make them think of their
cousin who could really use
your service or whatever.
It's right.
Of just being open to
all of that could happen.
Right.
and feeling like
you're deserving of it,
of getting paid premium
prices, of getting
those referrals.
I mean, believing in yourself.
Yeah.
Exactly.
And a lot of times we
think, oh, I can't get
a, I mean, even with my
new agency, it was like
I can't get a referral
before I've, like I did.
Right.
You don't have to have,
Ben, we don't have
to have a website.
You don't have to have
clients before you can have a
referral before any of that.
Mm-hmm.
So taking a lot of those
preconceived notions off the
table is what keeps you open
To just like those little
things that just one leads
to the next And then you
get that positive momentum
building, instead of that
what's it like, oh, when
it rains, it pours, type of
mentality of like, oh, like
everything bad is happening.
Like, look at.
When something good happens,
having that belief that like,
oh, Maura is coming Right,
and starting to go in that.
And I think, there's a
little bit of the woo to
it, but a lot of it, I think
if we really, some people
are maybe more resistant
to this than others.
Mm-hmm.
I'm sure there are some that
are just like nodding their
head like, oh yes, this is me.
And others that are like, oh
no, I'm just, you know, and
listen, if somebody's really
negative, my pep talk here
is not gonna work on you.
Right.
But sometimes we just
need to be reminded that.
you can say, oh, I'm not the
type to do mantras or whatnot.
And there was a while even
that I was really resistant
to the idea of a mantra.
Like, oh, am I gonna
like sit there and tell
myself I'm a millionaire
all day, every day?
Like, what's that?
Right?
But the reality is we're all
saying mantras to ourself
all day, every day, whether
we realize it or not.
Oh, that's good.
Yes.
Right.
So what are your mantras?
what is the current is your
mantra beyond yourself?
Yes.
Is your mantra?
I don't have enough time.
Is your mantra.
I am stressed, I'm tired.
cuz if these are your mantras,
That's not supportive and
so being aware that it's
happening anyway, but that we
have the choice and I'm so,
the time one, I'm so guilty
of, it's so I feel the time
I have to catch myself in it.
All of the time, but realizing
that makes us conscious
to it and like, okay,
how, can I reframe this?
Right?
And if you're just,
listen, I'm not saying
gaslight yourself into
being like, I have all the
time in the world, right?
but you can start to find
neutral beliefs around time.
That you can start to shift
and at least bring yourself
to swing from negative to
positive feels too big,
then sometimes just going to
neutral is the best scenario.
Mm-hmm.
So if you're constant, I'm
trying to think of what a good
neutral would be for this,
but if you're constantly like,
I don't have enough time.
Maybe it's just.
I have time for what's most
important, and then you
really focus on every day
doing what's most important.
and you start to just get
out of the negative and just
bring it back to neutral.
Or I can make the most
of the time I do have, or
something along those lines.
Like it doesn't have to
be like I have all the
time to do everything
I ever wanted to do.
Right.
Because you're gonna
have resistance to that.
So trying to find that,
neutral even can have a
big difference cuz it's
gonna get you out of the
negative spiral of things.
Right.
And at least just put you
in like a, neutral stance
where you're not getting
in your own way as much.
Because if we're constantly
telling ourselves these
negative mantras, Our
confirmation bias is
kicking in to reaffirm it
at every chance that we get.
Well,
you on that note, I know
you do the go-to gal, but
who is your ideal client?
Why do they come to you
and what pain are they
feeling when they go?
I need to go see Jacqueline.
So it's interesting
with the, agency, so
there's two sides of it.
I say kind of like a real
estate company where you can
hire a realtor to sell your
house and that same realtor
can also help you buy.
Another house, right?
So same person representing
both a seller and a buyer.
And sometimes it's the
same client, right?
They're the same person as
both the seller and the buyer.
So that's really how things
work for us at Gotto G Media.
So we have clients who are
sponsors, and in that case,
we're helping them look for.
Who has the perfect
audience for you, right?
Who has this exact audience
that you wanna talk to
already that's created
this engaged community
of your exact people?
And how can we partner with
that leader of the community,
whether it's a podcaster or
an Instagrammer, or a event
host, and how can we create
a partnership, a campaign,
some type of a collaboration?
Where you're able to get
in front of that audience.
So on that side of things,
it's really just someone who
is looking To connect with
one of those communities.
And in the niches that
we work in, usually they
have an, they're looking
for an audience of moms,
an audience in the health
and wellness space, or an
audience of entrepreneurs.
Mm-hmm.
Business owners.
But we do have some o some
cases where it's, a different
niche, but those are usually
the niches that we work in.
And then on the other side
of things, we all hear the
word influencer, right?
Mm-hmm.
And we think about that
person taking pictures of
their outfit of the day
on Instagram or something
along those lines.
But the clients that
I work with are not.
Influencers in that sense.
They are business leaders.
They're business owners,
so they have a business
that is making money in
some way through something
that they are selling.
They have a large engaged
community and they realize
that, or they're starting
to realize, so it's not
really a pain point.
It's a different type
of thing, but it's,
They're like, oh, wow.
I have this engaged community,
this niche audience, and
partnering with brands
would be a great way to
bring in additional revenue.
Now maybe they have a
summit or an event, and
there's cost associated.
So the pain, the need is,
okay, I need to partner with
brands to make this mm-hmm.
Possible.
But a lot of times
it's just okay.
Realizing.
Wow.
Like there's this opportunity
here as podcaster or as
a business owner that
has a large email list or
Instagram following that
this is a whole nother form
of revenue that I could be
bringing in, in addition to
my own products or services.
And so in that case, we,
work with them either on
just developing a strategy
and they do it themselves,
or we'll take them on as a
client and we'll go secure
those sponsorships for them.
That whichever side
we're working on.
It's all about just creating
that win-win partnership.
And I think being in the
position where, we're on
both sides of the equation.
Mm-hmm.
Right.
And, coming from my background
as a podcaster and doing these
types of, deals and seeing,
okay, let's, putting together
multi-platform campaigns
where it's not just on the
podcast, but email, Instagram,
and, leveraging our website
and all these different
things and how that really.
One as a podcaster helped
me get paid a lot more
for those deals, right?
Mm-hmm.
Because it wasn't just the
podcast, but also created a
much bigger impact and result
and ROI for those brands.
So on both sides,
I always encourage
multi-platform because.
Yes, engaging with the
community and all the
different places they
are is always gonna
have that better result.
And as the, platform, as
the podcast or event host,
that's really gonna be how
you're gonna make more money
too, and not just trying to,
leverage a single platform.
So, So yes, that's
the, full scoop of
what's going on there.
Well, I'll selfishly bring
this back around to something
that I like to preach, which
is when you're building a
business that you either scale
or to hopefully sell someday
day, there has to be some
exclusivity built into that.
And the obvious type of
exclusivity is intellectual
property cause that
is a legal monopoly.
But having a specialized
community that is valuable to.
A buyer, whether that buyer
is, a sponsor or someone who
wants to buy your business.
But that is another, it's
not, IP the way that we think
of, copyrights and trademarks
and things like that.
But it is an
intellectual asset.
It is an intangible asset
that you have developed
using, your expertise and
your reach to create this.
Loyal community of people
who are engaged in this
specific matter that will be
valuable and monetizable in a
number of ways, whether it's
through the podcast or through
sponsorships or, the like,
so, yeah.
Yes.
Oh, that's such a good,
I remember the first time
you brought that up and I
was completely fascinated.
I've never heard of
that before, so I love
that this gives you a
reason to bring that up.
And there's a lot of IP
conversations that come
to play in the sponsorship
space too, because mm-hmm.
We're seeing a lot more with
brands wanting to, be able to
use the, creator creates.
Yes.
So if you create a reel
and you're gonna put
that reel on your own
Instagram account, right.
A lot of times now the
brand is like, well, we
wanna be able to use that.
And I mean, maybe they
wanna run ads to it or
have it on their own site.
And that's a whole different
type of, ip, the whole
different type of, legal
side involved of licensing
and what whatnot and whether
they own it or whether
they're, having access for
a certain amount of time.
and then also how much
we're charging for that
changes dramatically.
Right.
Depending on who owns.
That work.
And so if, a brand is
looking for the creator to
give up, that copyright,
that ownership, then that
changes things dramatically.
Oh, absolutely.
Yeah.
So important to understand
the underlying rights and
the materials that you are
using as part of, either.
Your courses are part of
your, materials if you're
working one-on-one, because
when you kind of grow to a
one-to-many model, whether
it's, online or, other ways
to make sure that you own
those underlying rights, cuz
you're building your platform
on top of somebody else's
foundation, You're gonna have
trouble when you wanna go
to exploit those things, so.
Oh, I love that.
All right, so, the last
time you were here, I know
we talked about, we're
here talking about building
a business that maybe
we could sell someday.
And you have talked about,
this side, the agency
side of your business.
Is that part of your overall
plan to create a business
that is more scalable and
independent from your,
time?
It is.
Which it's funny because
in the meantime it's
a lot more of my time.
Nobody said it was easy.
I'm gonna keep it, I'm
gonna keep it real here.
Oh, so the bigger picture
being in terms of,
why I made the switch
and I'll, reference a.
quiz, an assessment that I
took that was really helpful
for me in, guiding me on that.
And that's called
Wealth Dynamics.
So it's, an assessment
through wealth dynamics.
genius u I think
is the website.
It's a, paid assessment.
It's about a hundred dollars.
but if you Google it, there's
usually coupon codes available
for like $25 off or something.
Side note.
But when I took this,
it tells you it's not
just a personality type.
It's like, okay,
based on these things
about you, How can you
create the most wealth?
It's not even about
necessarily a business
because different personality
types, like maybe it's
not, maybe you don't even
have a business, right?
And so when I took this,
actually, my result is not
a typically an entrepreneur.
And so I had a lot of,
resistance around accepting
what my result was.
Oh, but when I really
opened up to it.
So my result in the
assessment is called the
supporter profile, which is
a little bit misleading in,
the name, but essentially,
Supporters don't typically
make the best entrepreneurs.
They make the best leaders.
So supporters make
the best CEOs.
Bob Iger with Disney
is a supporter.
Mm-hmm.
So, but they're not
typically the entrepreneur.
So I had like a total
identity crisis, but I'm like,
what do I do with my life?
Am I just like, go to
do I start applying for
c e o positions now?
Like what's, oh, but what it
made me realize was, Content
creation has always been
something that I'm good at,
but that's a huge struggle
for me and this weight
of, needing to constantly
create content and having
a business model that kind
of revolved around how much
content I was creating and
sharing was, really heavy
and stressful and not fun.
And what this.
Highlighted was, for me it's
all relationship energy,
which is was no surprise,
but seeing it mapped out
like that was like, oh, okay.
So when I am in flow is
when I'm with people.
And so whether that's
leading a team or working
with coaching clients or
creating partnerships mm-hmm.
Going out and connecting
people, right.
That is flow for
me and that's easy.
And so what I can do, When I'm
focused on those activities,
I can shrink time because it's
so natural and easy for me, I
can do so much more than the
average person when my energy
is focused on those things.
Right where for me to take,
for me to write a blog post
or create a YouTube video or
thing right, would take me so
much longer than someone who
that was their flow, right?
And so that's really what
wealth dynamics is all about,
is like, okay, how do you,
where are you in flow and how
can you double down on that or
quadruple down on that, right?
Because that's how you're
gonna create the most wealth
is if it's revolving around
an area where you're in flow.
So I had the idea for the
agency basically because I'm
like, okay, well if I'm in
flow when I am, Leading a
team, and when I'm working
with people and connecting
people, then this allows me
to do all of those things.
Oh, wonderful.
Yes.
but, building the team,
having the right people,
putting our systems and
processes in place, getting
all that, it's a lot, right?
And so having the growing
pain, especially because we've
brought on so many clients so
fast, like the growing pains
of it, I'm not, I'm definitely
still very involved in the
business and, working way
more than I have been working
these past several years.
So that has been an
adjustment for sure.
But being able to, What
really excites me and what
lights me up is that our
growth is directly tied to.
funding the people who
are creating and who are
leading communities and
caring about these different
causes and movements.
And the ones who are stepping
up to the mic like you are
and having podcasts and
platforms where they're
sharing knowledge and
inspiration and leading.
Right.
And, are go-to GAL Media.
Our, clients on that
side are all women.
Mm-hmm.
And.
So what's really exciting
is opening up this whole
new realm of revenue
for that group and
knowing that the more.
Money we make them.
That's how we grow, right?
Because we're getting
a percentage of that.
Mm-hmm.
And so that having that
aligned in that way and really
seeing the impact of the work
that we're doing and how it's
directly impacting the work
that they're able to do as a
result is really inspiring.
And that's where I see, okay.
We can, being able to grow
this team eventually where
it doesn't revolve solely
on, me and my brain and
my own intuitive coaching.
Right.
But being able to really
systemize and take the
processes of, okay, how are
we doing this for clients?
And bring other people on,
create, really leaning into
the, IP side of things more
to be able to scale this
service-based business and
bring on the right people
that can implement it.
And yeah, I can stay in
my zone and, we can keep
growing and, making an
impact in this industry.
Yeah,
I mean, that is a great
example of, how it's not about
creating passive revenue.
I mean, leverage is about
putting in effort, that
force upfront, but you're
creating that lever that
helps you magnify the output.
And that is the, long-term
benefits of putting in
all this work upfront.
But that will reap long-term
rewards and multiply.
Your impact as well.
So that's, the beauty of that.
So I love that.
Yes, absolutely.
So thank you so much.
So as we wrap up, I
have a couple of, final
questions for you.
One is, we love to, work on
creating an environment that
works for everyone and we
love to share inspirational
organizations that are doing
work that support women
and help create economy
that works for more of us.
Is there an organization that
you'd like to share?
Yes, so the, and I forget
what I shared last time, so
it might be the same one,
but I always like to shout
out the Loveland Foundation.
So this was created by
Rachel Cargill, and they,
do a number of things, but
what always really resonated
with me because of how
instrumental, especially
talking about mindset.
Therapy can be, yes.
Some things are mindset,
but some things are therapy
and realizing that therapy
is, not easily accessible
for a lot of people.
And the level and
foundation does have a
commitment to making therapy
available specifically
to black women and girls.
I know they're reaching out
to other communities too,
but, and they have a variety
of things that they offer,
but that piece of it, the
making therapy accessible
and being able to really
help these women and girls
who need it to get Their
mindset to a certain place
and not just cuz it's mindset.
They probably have been
struggling with a lot of
things, but to heal and then
give themselves that mental
health foundation to be able
to grow from there is so key.
and I've just always been
really inspired by their work.
That's
fantastic.
I love that The link
to that will be in the
show notes and I hope
everyone, checks that out.
So do you have, I know you
have a quiz that you have
regarding mindset that
you, is there something
you'd like to share there?
Yes, so.
Well, if you're struggling
with mindset, I know we
talked a bit about mindset
today, specifically, we
didn't get into too much
about self-sabotage, but that
usually goes hand in hand.
Mm-hmm.
Because, as we were talking
about with confirmation
bias, the opposite is usually
this, the sabotage and
starting to realize that.
in the work that I was
doing as a coach, I
realized that we all have
a different inner critic.
It's everyone's like, oh,
you're inner critic, but it's
not the same for everyone.
It shows up differently
and it can be hard to spot.
So I do have a quiz that helps
you really identify and it's.
In a fun way as much as,
self-sabotage can be fun,
but it's which movie villain
is sabotaging your success
and being able to have some
fun with it and, be light
about it, but also see like,
okay, this is the type of.
Inner critic that I have in
how you can start to spot
it because they're not all
the same and you may not
even realize the ways that
you're self-sabotaging.
I'm really creative about
how I self-sabotage.
It took me a while
to figure it out.
Oh, so you can take that quiz
for free@jacquelinemalone.com
slash quiz.
And if you are interested
on the other side of
things, if you either want
to be a sponsor or want
to get sponsored, if you
go to, I would just send
me a DM on Instagram.
We have site up for go to gal.
Go to gal.co.
But if you go on
Instagram, go.to.gal.
And send me a dm, we can
have a conversation about
the best way to, help you
get either find those places
you wanna sponsor or get
sponsored, or maybe both,
cuz a lot of our clients
actually wear both hats.
That is fantastic.
Thank you so much
for sharing that.
Again, all those links
will be in this show notes.
Wonderful to have
you here, Jacquelyn.
Thank you for coming
back and sharing your
wisdom so generously.
thank you so much
for having me.
Always so great to see
you and I love diving into
this conversation with you.
Thanks.