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Hello ladies.

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Welcome to the Hourly

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to Exit podcast.

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I am very excited for

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this week's guest,

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Jacqueline Malone, who

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has won my first guest and

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is now my repeat guest.

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I'm so excited to have you.

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Thank you, Jacqueline,

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for joining us.

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Oh, yes.

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Well, thank you so

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much for having me.

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I'm honored to be back.

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Oh, it is wonderful

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to have you here.

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So before we get

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started, would you

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introduce yourself to the

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audience?

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Sure.

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So, hello, I'm Jacqueline

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Malone, host of the GoTo

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Gal podcast, and I also have

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an agency called GoTo Gal

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Media, where we basically

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are in the business of

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creating win-win partnerships.

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So We work with podcasters

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and event hosts as well

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as sponsors in making

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those connections.

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So whether we're on the

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sponsor side or the creator

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side, our goal is to create

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the win-win partnership of

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whatever that brand deal or

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collaboration would look like.

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So after being in the

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podcasting industry for so

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long, I've been podcasting for

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seven and a half years now.

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this was, something I was

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inspired to do a little over

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a year ago now, and it's

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been exciting to be, I guess,

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At it for a while, but from

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a different perspective.

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And I've always been about

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relationships and people

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and collaboration and in

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this whole agency lens.

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Yes, it's been a new hat

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to wear this past year,

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but it's been a lot of fun.

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Well, wonderful.

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Well, in addition to being

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about relationships, of

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course it's also about

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intellectual property

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and our assets and Yeah.

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Monetizing them.

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So we will get into

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all that goodness.

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And there are so many

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things we could talk

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about as a business coach.

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there are many areas of

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our business, this is an

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audience of, women who have

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expertise-based businesses.

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And, but one of the things

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that I wanted to address

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today was the issue of

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mindset, which I know you.

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Have lots of resources

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regarding, during our last,

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conversation, we talked

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about resistance, and

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that's definitely something,

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all of us struggle with.

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It was, one of the things I

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struggled with as you know,

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and that we discussed, and

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to figure out like when the

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resistance is real versus

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when it is a mindset.

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sometimes a resistance

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is, external.

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Like maybe there are

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financial obstacles, time,

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obstacles, A D H D, obstacles.

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There are all sorts of

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things that may be very

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real external, obstacles

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that are causing it,

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but sometimes they are.

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Internal and they

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are mindset issues.

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So tell us like what are

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the classic signs that

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the resistance that we're

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dealing with is really in our

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heads?

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So that's such a great

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question too, because

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sometimes, it's an

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actual thing, right?

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But even if it is an actual

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thing, an external cause

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that is getting in our way,

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how we approach that, what

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our mindset is around that

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has a big impact on how

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we approach that, right?

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Like every one of us has.

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Things going on in our lives

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and Right, and we're juggling

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all these different things

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and maybe it's a busy time in

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life or in business or maybe

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we have our own struggles

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with, health or mental

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health or family things.

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There's so like on a

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day-to-day, week to week,

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month to month basis,

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there's so many different

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things that be going on

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that if we wanted to.

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And, often it's helpful

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to even to list out like

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here's all of the very real

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things that are in our way.

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There's very real obstacles

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or, constraints or whatever

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those things are, but

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how we look at them.

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And that mindset approach

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can have a very big impact

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on whether that's a helpful

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mindset or whether that

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is a not helpful mindset.

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So, I think the first, which

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is like the most basic step,

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but the first thing to do

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when we are feeling like

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we're approaching a situation

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and we're like, okay.

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I feel like I'm hitting a

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roadblock here, or this feels

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like it's not gonna happen,

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or whatever that first clue

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is to see like, okay, well

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is this mindset or is this

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really an external thing?

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Right?

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And both can be solved, right?

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If it's the mindsets we

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can work on the mindset.

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If it's the external

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thing, we can look at

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how we solve that too.

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It's just different

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approaches.

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The first thing to do is

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just get it out of our

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head and get it onto paper,

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because when it's in our

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head, it is going to feel

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so much bigger and heavier.

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From the science perspective,

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we literally cannot use the

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logical side of our brain

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to analyze that information.

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So until it is out on

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paper and we're able to

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look at it as something

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that is separate from us,

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we're not able  use that

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logical brain, that critical

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thinking approach to it.

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So the first step is really

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to get it out on paper so

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we can have that perspective

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and really see, okay.

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What is this?

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and then start to look

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at, okay, is this really

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like, just question

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ourselves, right?

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Like, is this really true?

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Is there a situation you

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wanna use this as an example?

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Something maybe you

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hear come up sometimes?

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well, I do feel like I get

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a lot of resistance from

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people regarding, their

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service providers and I.

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Obviously I talk about

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intellectual property a

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lot, and I try to make

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it, accessible to people,

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but I definitely get, you

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know, a lot of resistance

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about, this isn't for me.

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There is a stage in business

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where Mm, intellectual

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property happens, but

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not me as a solopreneur.

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And so, no matter what,

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I'm like, it's everywhere.

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It's all, Everywhere.

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Yep.

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He's everywhere.

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And we're making it every

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day, but I still will

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get the, well, no, I'm

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almost a risk provider, so

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that would, be one place

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that makes me, that happens.

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Right.

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and that's, I'm glad I asked

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you too, because that's

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a really great example,

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and that may not even be

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something that's weighing

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in someone's head, right.

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They may just listen to

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a show like this, and.

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Automatically have this

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belief system kick in that,

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oh, I'm not there yet.

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Mm-hmm.

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I'm not ready for that yet.

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Mm-hmm.

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Right.

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Oh, it's a different

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stage of business.

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It's a different

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kind of business.

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It's a, different amount

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of revenue or team size.

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Yes.

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Or whatever that

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belief system is.

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Right.

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So when you're approaching

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something like this, this

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is a really good check.

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Whether it's like a feeling,

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like a heavy mindset thing,

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or even just something

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like this where it's like,

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oh no, I'm not there yet.

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Why?

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And so putting that down on

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paper and saying is that true?

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Is that always true?

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Right?

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Mm-hmm.

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And with something like ip, I

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don't think it's talked about

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enough, which is one of the

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reasons why I love that you

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are spreading the word on this

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and, really leading the cause

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for this type of ip, right?

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But opening up this

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opportunity because just

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like there was a point

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in time where, Having a

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website or having a podcast

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was something that was

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maybe only for a certain

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group of people, right?

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It then, Becomes opened up

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and it's like, you know what?

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You don't need to have

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a business of a certain

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every, it's like you need

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to have a website, right?

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Or you don't need to

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have a certain something,

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to have a podcast.

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It's, you could literally

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start a podcast right

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now from your phone

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with an app like Anchor.

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So Over time, things that

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maybe we've put up on a

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00:06:49,883 --> 00:06:51,143
pedestal or we thought were

295
00:06:51,143 --> 00:06:53,513
only for certain types of

296
00:06:53,513 --> 00:06:55,823
businesses or certain stages

297
00:06:55,823 --> 00:06:57,242
of business, we might be

298
00:06:57,242 --> 00:06:58,772
closing off opportunities.

299
00:06:58,777 --> 00:06:59,372
And I think this is a

300
00:06:59,372 --> 00:07:00,302
really great example to say

301
00:07:00,302 --> 00:07:01,472
like, okay, is that true?

302
00:07:01,472 --> 00:07:02,672
Is that always true?

303
00:07:02,672 --> 00:07:04,022
And really question ourselves

304
00:07:04,027 --> 00:07:04,712
cuz it's like, is it,

305
00:07:04,866 --> 00:07:06,756
Fact or is it a belief?

306
00:07:07,083 --> 00:07:07,166
Mm-hmm.

307
00:07:07,411 --> 00:07:08,756
And what you've really just

308
00:07:08,756 --> 00:07:10,166
showcased with that question

309
00:07:10,166 --> 00:07:11,636
is that a lot of times these

310
00:07:11,636 --> 00:07:13,466
are strongly held beliefs.

311
00:07:13,777 --> 00:07:15,116
And this, just to give another

312
00:07:15,116 --> 00:07:16,226
example too, just so we can

313
00:07:16,226 --> 00:07:17,576
apply this across multiple, a

314
00:07:17,576 --> 00:07:19,316
lot of times I'll see people.

315
00:07:19,727 --> 00:07:20,839
In the podcasting world, I

316
00:07:20,839 --> 00:07:21,679
have a course on starting

317
00:07:21,679 --> 00:07:22,639
a podcast, and a lot of

318
00:07:22,639 --> 00:07:23,735
people say, oh, can't start

319
00:07:23,735 --> 00:07:24,875
a podcast until I have this

320
00:07:24,875 --> 00:07:26,465
many followers, or until

321
00:07:26,465 --> 00:07:28,175
I'm making this much money.

322
00:07:28,494 --> 00:07:28,775
Right?

323
00:07:28,775 --> 00:07:29,405
And it's like these

324
00:07:29,405 --> 00:07:31,205
preconceived notions of

325
00:07:31,205 --> 00:07:32,525
I need to have this, and

326
00:07:32,525 --> 00:07:33,755
then I can have that.

327
00:07:33,988 --> 00:07:35,098
and the podcasting world, I

328
00:07:35,098 --> 00:07:36,928
mean, I started my podcast.

329
00:07:37,237 --> 00:07:38,137
Like before I was even

330
00:07:38,137 --> 00:07:39,277
making money in my business.

331
00:07:39,277 --> 00:07:39,367
Mm-hmm.

332
00:07:39,607 --> 00:07:40,497
Now, if somebody was like,

333
00:07:40,497 --> 00:07:41,287
I need to pay my bills

334
00:07:41,287 --> 00:07:42,067
next month, what's the

335
00:07:42,067 --> 00:07:42,937
fastest way to make money?

336
00:07:42,937 --> 00:07:43,567
I would not say,

337
00:07:43,567 --> 00:07:44,467
go start a podcast.

338
00:07:44,467 --> 00:07:45,517
But you do not need to

339
00:07:45,517 --> 00:07:46,327
be making money in your

340
00:07:46,332 --> 00:07:47,737
business to have a podcast.

341
00:07:47,737 --> 00:07:48,097
Right.

342
00:07:48,448 --> 00:07:50,257
So starting to look at

343
00:07:50,257 --> 00:07:51,577
just as, I mean all of

344
00:07:51,582 --> 00:07:53,144
us, here's a way to break

345
00:07:53,161 --> 00:07:53,894
beliefs down, right?

346
00:07:53,894 --> 00:07:54,974
As we look for evidence.

347
00:07:55,324 --> 00:07:56,234
And while this isn't a

348
00:07:56,354 --> 00:07:57,790
perfect, example, you may

349
00:07:57,790 --> 00:07:58,990
have a better example,

350
00:07:59,433 --> 00:08:00,840
but we've all seen.

351
00:08:01,172 --> 00:08:02,075
Entrepreneurs on

352
00:08:02,075 --> 00:08:03,215
Shark Tank Right.

353
00:08:03,215 --> 00:08:04,865
Who have patents or other

354
00:08:04,865 --> 00:08:06,755
types of IP that is, and,

355
00:08:06,970 --> 00:08:08,045
and they have no business,

356
00:08:08,050 --> 00:08:08,585
maybe they haven't even

357
00:08:08,585 --> 00:08:09,665
made a sale yet, or they

358
00:08:09,665 --> 00:08:10,685
haven't even created

359
00:08:10,685 --> 00:08:12,275
the final prototype yet.

360
00:08:12,305 --> 00:08:14,542
Right, So there's not a

361
00:08:14,542 --> 00:08:17,392
certain stage of business

362
00:08:17,392 --> 00:08:18,172
where that's required.

363
00:08:18,172 --> 00:08:19,072
Now, obviously you have to

364
00:08:19,072 --> 00:08:20,708
have the ip, so sometimes the,

365
00:08:21,101 --> 00:08:22,388
usually with service-based

366
00:08:22,388 --> 00:08:23,738
businesses, the IP comes

367
00:08:23,738 --> 00:08:25,178
after the business.

368
00:08:26,183 --> 00:08:28,202
From in the specific example,

369
00:08:28,461 --> 00:08:29,948
is there a stage of business

370
00:08:29,978 --> 00:08:31,268
that they have to be at?

371
00:08:31,268 --> 00:08:32,078
I guess what is the

372
00:08:32,078 --> 00:08:33,368
fact answer here, right?

373
00:08:33,368 --> 00:08:34,328
Like how do we distinguish

374
00:08:34,328 --> 00:08:35,618
fact from belief in this case?

375
00:08:36,171 --> 00:08:36,608
Yeah,

376
00:08:36,608 --> 00:08:37,568
I mean, so I mean, what

377
00:08:37,568 --> 00:08:38,408
we're talking about is,

378
00:08:38,598 --> 00:08:39,858
the mindset versus the

379
00:08:39,863 --> 00:08:41,133
knowledge gap, right?

380
00:08:41,133 --> 00:08:42,033
and so, and the

381
00:08:42,033 --> 00:08:43,113
case of intellectual

382
00:08:43,113 --> 00:08:44,253
property specifically,

383
00:08:44,566 --> 00:08:45,933
there is definitely.

384
00:08:46,186 --> 00:08:47,582
Well first the knowledge gap

385
00:08:47,830 --> 00:08:50,052
by thinking that IP is, only

386
00:08:50,052 --> 00:08:52,572
software, or a book, or a

387
00:08:52,572 --> 00:08:54,882
course as opposed to just,

388
00:08:55,182 --> 00:08:56,922
the frameworks that you use.

389
00:08:57,052 --> 00:08:58,515
the way that you help your

390
00:08:58,520 --> 00:09:00,135
clients that is special

391
00:09:00,257 --> 00:09:02,555
and original to you is

392
00:09:02,555 --> 00:09:03,635
intellectual property.

393
00:09:03,640 --> 00:09:04,535
Every time we use our

394
00:09:04,535 --> 00:09:05,375
intellect, you now we're

395
00:09:05,375 --> 00:09:06,545
creating intellectual property

396
00:09:06,882 --> 00:09:08,225
and to kind of get that

397
00:09:08,749 --> 00:09:09,911
through, that knowledge gap.

398
00:09:09,941 --> 00:09:10,421
Okay.

399
00:09:10,650 --> 00:09:11,163
The intellectual

400
00:09:11,163 --> 00:09:12,153
property's there.

401
00:09:12,343 --> 00:09:13,867
the question is, are you

402
00:09:13,867 --> 00:09:15,367
harnessing it or are you

403
00:09:15,367 --> 00:09:16,717
just, giving it away,

404
00:09:16,737 --> 00:09:17,817
without harnessing it?

405
00:09:17,822 --> 00:09:18,207
So,

406
00:09:18,267 --> 00:09:18,537
yeah.

407
00:09:18,918 --> 00:09:19,543
Yeah, no, that's

408
00:09:19,543 --> 00:09:20,203
a great example.

409
00:09:20,203 --> 00:09:21,073
And I love how you

410
00:09:21,294 --> 00:09:22,250
highlighted that too, that

411
00:09:22,250 --> 00:09:23,723
Yes, is this mindset or

412
00:09:23,728 --> 00:09:25,373
a knowledge gap Exactly.

413
00:09:25,373 --> 00:09:25,374
Mm-hmm.

414
00:09:25,410 --> 00:09:27,800
and being able to, clarify

415
00:09:27,800 --> 00:09:29,330
that and then know, okay,

416
00:09:29,330 --> 00:09:30,443
I need to, my, belief

417
00:09:30,443 --> 00:09:31,853
system around this is,

418
00:09:31,853 --> 00:09:33,537
getting in my way verse.

419
00:09:33,923 --> 00:09:35,430
I have, being open to learning

420
00:09:35,430 --> 00:09:36,630
and open to opportunities.

421
00:09:36,630 --> 00:09:38,470
And I think as, business

422
00:09:38,470 --> 00:09:40,000
owners, as experts,

423
00:09:40,459 --> 00:09:42,596
sometimes we don't even

424
00:09:42,596 --> 00:09:43,856
realize, we can't tell the

425
00:09:43,861 --> 00:09:44,756
difference between what's

426
00:09:44,756 --> 00:09:46,526
a belief and what's a fact.

427
00:09:46,626 --> 00:09:48,036
And that may.

428
00:09:48,397 --> 00:09:49,961
We may be an expert at the

429
00:09:49,961 --> 00:09:51,821
things we're an expert on, but

430
00:09:52,189 --> 00:09:53,337
having those beliefs that are

431
00:09:53,337 --> 00:09:54,507
getting in the way of seeing

432
00:09:54,507 --> 00:09:56,337
opportunities, especially

433
00:09:56,342 --> 00:09:57,537
with something like with ip,

434
00:09:57,537 --> 00:09:58,677
that's such a great example,

435
00:09:58,677 --> 00:09:59,697
but also in the example

436
00:09:59,702 --> 00:10:00,747
with the podcast, right, of

437
00:10:00,747 --> 00:10:01,977
thinking, oh, I need to have

438
00:10:01,977 --> 00:10:04,457
X, Y, or Z first, and it

439
00:10:04,462 --> 00:10:06,377
closes us off to opportunities

440
00:10:06,737 --> 00:10:08,507
because we think we have to.

441
00:10:08,876 --> 00:10:11,291
Do this before we do that.

442
00:10:11,861 --> 00:10:11,981
Mm-hmm.

443
00:10:12,221 --> 00:10:14,111
And if we just take that leap,

444
00:10:14,111 --> 00:10:15,611
I mean, I used to think, oh,

445
00:10:15,883 --> 00:10:18,851
before I do PR I need to have

446
00:10:18,851 --> 00:10:20,381
a certain level of business.

447
00:10:20,381 --> 00:10:21,641
Or before I do tv I

448
00:10:21,641 --> 00:10:22,571
need to lose weight.

449
00:10:22,827 --> 00:10:23,692
I mean, we can get really

450
00:10:23,692 --> 00:10:25,396
creative in our heads of, all

451
00:10:25,396 --> 00:10:26,656
the different prerequisites

452
00:10:26,661 --> 00:10:28,642
we need to have and,

453
00:10:28,642 --> 00:10:30,142
really giving ourselves.

454
00:10:30,422 --> 00:10:31,867
Training our brains to

455
00:10:31,867 --> 00:10:33,877
really look at not just the

456
00:10:33,877 --> 00:10:35,077
problems that we're trying

457
00:10:35,077 --> 00:10:35,947
to solve in our head, but

458
00:10:35,947 --> 00:10:37,087
also the opportunities

459
00:10:37,087 --> 00:10:37,957
that are presented to

460
00:10:37,957 --> 00:10:39,877
us through that lens of.

461
00:10:41,157 --> 00:10:42,884
What's the, is this, do I

462
00:10:42,944 --> 00:10:43,814
not think I could do this

463
00:10:43,814 --> 00:10:45,074
yet because it's a mindset

464
00:10:45,074 --> 00:10:46,004
thing or what's, do I

465
00:10:46,004 --> 00:10:47,204
have a knowledge gap here?

466
00:10:47,237 --> 00:10:47,940
and really looking at

467
00:10:47,940 --> 00:10:49,167
things more, critically

468
00:10:49,167 --> 00:10:50,187
from that perspective.

469
00:10:50,584 --> 00:10:50,817
Yeah.

470
00:10:50,817 --> 00:10:51,837
And I love the idea of

471
00:10:51,837 --> 00:10:53,037
getting things out on paper.

472
00:10:53,037 --> 00:10:54,715
I mean, I will say, just as

473
00:10:54,720 --> 00:10:55,765
a lawyer sometimes working

474
00:10:55,765 --> 00:10:57,897
with complex ideas, That when

475
00:10:57,897 --> 00:10:59,024
you keep them in your head,

476
00:10:59,074 --> 00:11:00,904
It's so much bigger than when

477
00:11:00,904 --> 00:11:02,554
you start like laying it out.

478
00:11:02,759 --> 00:11:03,854
I will say, one of my

479
00:11:03,854 --> 00:11:04,994
early mentors, one of

480
00:11:04,994 --> 00:11:05,624
the most brilliant people

481
00:11:05,624 --> 00:11:06,944
I've ever worked with, he

482
00:11:06,944 --> 00:11:08,804
always explained things

483
00:11:08,804 --> 00:11:10,110
with little charts.

484
00:11:10,110 --> 00:11:10,680
Like he would just.

485
00:11:11,008 --> 00:11:12,232
Take a piece of paper, turn

486
00:11:12,232 --> 00:11:13,762
it over, and start making

487
00:11:13,762 --> 00:11:15,472
like diagrams and suddenly,

488
00:11:15,472 --> 00:11:17,226
like how to, do german

489
00:11:17,226 --> 00:11:18,766
insurance financing became

490
00:11:18,766 --> 00:11:21,356
clear, and so being able

491
00:11:21,361 --> 00:11:22,226
to like kind of get it out

492
00:11:22,226 --> 00:11:23,696
and seeing it really does

493
00:11:23,696 --> 00:11:24,806
help you kind of figure out,

494
00:11:24,806 --> 00:11:26,356
okay, where are the blanks?

495
00:11:26,794 --> 00:11:28,126
Where are are the real issues?

496
00:11:28,126 --> 00:11:28,876
Where the things that

497
00:11:28,876 --> 00:11:30,099
really aren't and, what

498
00:11:30,366 --> 00:11:31,309
is missing and what do

499
00:11:31,309 --> 00:11:32,179
I need to do with it?

500
00:11:32,179 --> 00:11:33,289
So, yeah, I love that.

501
00:11:33,751 --> 00:11:34,471
Yes.

502
00:11:34,774 --> 00:11:36,097
Now, one thing that's come

503
00:11:36,097 --> 00:11:37,427
up a couple times that I,

504
00:11:37,432 --> 00:11:38,192
think would be good for us

505
00:11:38,402 --> 00:11:39,902
to, I wanna elaborate a little

506
00:11:39,902 --> 00:11:42,152
bit more on, is this idea

507
00:11:42,212 --> 00:11:44,802
of, oh, I'm not there yet.

508
00:11:44,832 --> 00:11:44,952
Mm-hmm.

509
00:11:44,982 --> 00:11:46,692
Like, oh, that's only for

510
00:11:46,692 --> 00:11:49,062
these types of businesses or

511
00:11:49,062 --> 00:11:51,312
this type of, revenue or This

512
00:11:51,651 --> 00:11:53,102
almost like we're putting.

513
00:11:53,552 --> 00:11:55,397
The idea of something, whether

514
00:11:55,397 --> 00:11:59,037
it's IP or podcast or PR or

515
00:11:59,037 --> 00:12:01,064
whatever that thing is, and I

516
00:12:01,064 --> 00:12:02,564
guess that's a good side note.

517
00:12:02,594 --> 00:12:04,244
This is a good indicator

518
00:12:04,244 --> 00:12:05,534
to look for is like, what

519
00:12:05,534 --> 00:12:06,494
are you telling yourself?

520
00:12:06,494 --> 00:12:07,844
You can't have yet.

521
00:12:08,219 --> 00:12:08,639
Right.

522
00:12:08,639 --> 00:12:09,299
What are you saying?

523
00:12:09,299 --> 00:12:10,439
Oh, I can't do that yet,

524
00:12:10,439 --> 00:12:11,759
or I can't have that yet.

525
00:12:11,809 --> 00:12:12,889
I'm not ready yet.

526
00:12:13,236 --> 00:12:14,869
And this is a good exercise

527
00:12:14,869 --> 00:12:15,829
probably to explore a

528
00:12:15,829 --> 00:12:16,936
little bit more of like,

529
00:12:16,941 --> 00:12:17,807
okay, what are you saying

530
00:12:17,807 --> 00:12:20,417
not yet to, and is that

531
00:12:20,447 --> 00:12:21,677
because it's a strategic.

532
00:12:22,492 --> 00:12:24,072
Thoughtful, well-informed

533
00:12:24,072 --> 00:12:26,592
decision, or is it, is

534
00:12:26,592 --> 00:12:27,792
this mindset, is this

535
00:12:27,792 --> 00:12:28,812
a belief system that's

536
00:12:28,812 --> 00:12:29,682
getting in your way?

537
00:12:29,682 --> 00:12:31,242
And a lot of times the pattern

538
00:12:31,242 --> 00:12:32,292
here is that they're putting

539
00:12:32,613 --> 00:12:34,032
something on a pedestal.

540
00:12:34,242 --> 00:12:34,332
Mm-hmm.

541
00:12:34,602 --> 00:12:36,479
And if you imagine.

542
00:12:36,821 --> 00:12:37,458
Whatever that thing

543
00:12:37,458 --> 00:12:38,418
is literally on a

544
00:12:38,418 --> 00:12:39,558
pedestal, right?

545
00:12:39,558 --> 00:12:40,428
It is, above you.

546
00:12:40,428 --> 00:12:42,138
It is separate from you.

547
00:12:42,138 --> 00:12:43,788
It is out of reach for you

548
00:12:44,202 --> 00:12:46,278
and whatever this is, if

549
00:12:46,278 --> 00:12:48,858
it's a, person, if it's a

550
00:12:49,128 --> 00:12:51,038
business model, whatever

551
00:12:51,043 --> 00:12:52,958
the opportunity is, if

552
00:12:52,958 --> 00:12:54,338
you are putting it on a

553
00:12:54,338 --> 00:12:56,054
pedestal, You're literally

554
00:12:56,054 --> 00:12:57,164
putting it out of reach.

555
00:12:57,164 --> 00:12:57,254
Mm-hmm.

556
00:12:57,391 --> 00:12:59,371
so this is where leveling

557
00:12:59,371 --> 00:13:00,991
that playing field and

558
00:13:00,991 --> 00:13:01,981
whether that's bringing it

559
00:13:01,981 --> 00:13:02,971
off of the pedestal or you

560
00:13:02,971 --> 00:13:04,231
hopping on that pedestal too.

561
00:13:04,231 --> 00:13:05,041
I'm like, I belong

562
00:13:05,041 --> 00:13:05,641
on there too.

563
00:13:06,076 --> 00:13:07,681
But that your.

564
00:13:08,245 --> 00:13:10,101
On that same level,

565
00:13:10,101 --> 00:13:10,851
that opportunity is

566
00:13:10,851 --> 00:13:11,571
available for you whether

567
00:13:11,571 --> 00:13:12,531
you go for it or not.

568
00:13:12,531 --> 00:13:14,151
We all have that autonomy to

569
00:13:14,151 --> 00:13:15,111
make those decisions of what's

570
00:13:15,111 --> 00:13:16,341
best for us and our business

571
00:13:16,341 --> 00:13:19,164
and all of that, but to not

572
00:13:19,284 --> 00:13:21,384
look at opportunities as out

573
00:13:21,384 --> 00:13:23,424
of reach or above us or as.

574
00:13:23,439 --> 00:13:25,629
Some hypothetical next level,

575
00:13:25,629 --> 00:13:27,099
but to be able to look at it

576
00:13:27,451 --> 00:13:28,419
for what it is and something

577
00:13:28,419 --> 00:13:29,709
that is available to us

578
00:13:29,799 --> 00:13:31,089
really changes everything.

579
00:13:31,089 --> 00:13:32,079
And this is something that

580
00:13:32,387 --> 00:13:34,059
a lot of times we'll look

581
00:13:34,064 --> 00:13:35,229
at people in this regard

582
00:13:35,234 --> 00:13:36,069
of like, oh, I couldn't

583
00:13:36,069 --> 00:13:36,879
have that person on my

584
00:13:36,879 --> 00:13:38,109
podcast because of this.

585
00:13:38,109 --> 00:13:38,992
Or we, put people on a

586
00:13:38,997 --> 00:13:39,892
pedestal, or that type

587
00:13:39,892 --> 00:13:41,812
of client on a pedestal

588
00:13:42,092 --> 00:13:43,615
or even something like a

589
00:13:43,615 --> 00:13:45,115
podcast like, oh, I'm not.

590
00:13:45,588 --> 00:13:46,679
I don't have the, voice

591
00:13:46,679 --> 00:13:47,729
or whatever it is that you

592
00:13:47,729 --> 00:13:49,829
might think and, putting that

593
00:13:49,829 --> 00:13:51,086
idea of, oh, to have that,

594
00:13:51,086 --> 00:13:52,236
it's on this, usually we're

595
00:13:52,236 --> 00:13:53,376
not using that language.

596
00:13:53,406 --> 00:13:53,496
Mm-hmm.

597
00:13:53,736 --> 00:13:55,776
But that's really what it is

598
00:13:55,776 --> 00:13:57,006
when we're saying something

599
00:13:57,111 --> 00:13:57,998
that we're not ready for

600
00:13:57,998 --> 00:13:59,108
something or that it's out of

601
00:13:59,108 --> 00:14:00,398
reach or that it's not for us.

602
00:14:01,018 --> 00:14:02,265
Is there also something

603
00:14:02,445 --> 00:14:04,125
regarding expectations

604
00:14:04,125 --> 00:14:05,625
based on what we see?

605
00:14:05,625 --> 00:14:07,515
Like what we are consuming

606
00:14:07,515 --> 00:14:08,892
are, the big names and

607
00:14:08,892 --> 00:14:10,032
the big successes and the

608
00:14:10,032 --> 00:14:11,892
big launches and the big,

609
00:14:11,892 --> 00:14:13,634
newsletter, subscribers.

610
00:14:14,059 --> 00:14:15,597
And we think, well, but

611
00:14:15,717 --> 00:14:16,737
they had to start somewhere,

612
00:14:16,737 --> 00:14:17,127
right?

613
00:14:17,663 --> 00:14:18,566
Yeah, they did.

614
00:14:18,626 --> 00:14:20,589
So is your question that

615
00:14:20,589 --> 00:14:21,579
we think we need to have

616
00:14:21,579 --> 00:14:22,569
that, to have that level of

617
00:14:22,569 --> 00:14:24,339
success or, well, maybe we,

618
00:14:24,339 --> 00:14:26,089
think yeah, that's what

619
00:14:26,089 --> 00:14:27,769
we see cuz what we consume

620
00:14:27,769 --> 00:14:28,919
are people who are.

621
00:14:29,649 --> 00:14:30,664
Big brand names.

622
00:14:30,664 --> 00:14:32,298
Let's just say that,

623
00:14:32,634 --> 00:14:34,198
having a little podcast

624
00:14:34,198 --> 00:14:36,058
or having a little email,

625
00:14:36,128 --> 00:14:37,678
a newsletter, list, or

626
00:14:37,898 --> 00:14:39,188
that's not worthwhile.

627
00:14:39,667 --> 00:14:40,681
Yeah, it's not talked

628
00:14:40,681 --> 00:14:41,851
about as much, right?

629
00:14:41,851 --> 00:14:41,920
Mm-hmm.

630
00:14:41,957 --> 00:14:42,462
The, the people that are

631
00:14:42,462 --> 00:14:44,350
having huge success mm-hmm.

632
00:14:44,355 --> 00:14:45,480
With small lists, it's

633
00:14:45,480 --> 00:14:46,434
not as compelling of

634
00:14:46,434 --> 00:14:47,634
a headline, right?

635
00:14:47,639 --> 00:14:47,694
Mm-hmm.

636
00:14:48,053 --> 00:14:48,700
And a lot of times those

637
00:14:48,700 --> 00:14:49,930
people don't need the

638
00:14:49,930 --> 00:14:51,157
headlines, and that's

639
00:14:51,157 --> 00:14:52,427
been something, on a very

640
00:14:52,427 --> 00:14:53,717
small scale, but with.

641
00:14:53,874 --> 00:14:55,477
my agency over the last

642
00:14:55,477 --> 00:14:58,157
year, our growth hasn't been

643
00:14:58,157 --> 00:14:59,537
from my email list or from

644
00:14:59,537 --> 00:15:00,977
social media, it's all been

645
00:15:00,982 --> 00:15:02,627
word of mouth and mm-hmm.

646
00:15:02,802 --> 00:15:03,947
That for a while we didn't

647
00:15:03,947 --> 00:15:05,177
even have a website and even

648
00:15:05,177 --> 00:15:06,437
how we barely have a website.

649
00:15:06,442 --> 00:15:06,647
Right.

650
00:15:07,037 --> 00:15:09,497
So it's, and that's where

651
00:15:09,587 --> 00:15:10,577
there's a lot of companies

652
00:15:10,582 --> 00:15:11,297
like this that are having

653
00:15:11,297 --> 00:15:12,947
the quiet success and,

654
00:15:13,264 --> 00:15:14,074
we don't see, and they

655
00:15:14,074 --> 00:15:15,094
don't need us to see it.

656
00:15:15,094 --> 00:15:15,394
Right.

657
00:15:15,394 --> 00:15:16,084
To know that it's there.

658
00:15:16,084 --> 00:15:17,014
But if we don't know that

659
00:15:17,014 --> 00:15:18,544
it's there, we don't know

660
00:15:18,549 --> 00:15:20,224
that it's possible for us.

661
00:15:20,644 --> 00:15:22,250
One of the best pieces of

662
00:15:22,250 --> 00:15:23,930
advice for mindset that I

663
00:15:23,960 --> 00:15:26,084
love to give people is we'll

664
00:15:26,084 --> 00:15:27,494
use the, I dunno, I've done

665
00:15:27,494 --> 00:15:28,814
like exercises with this and

666
00:15:28,819 --> 00:15:30,014
stuff, but in this format

667
00:15:30,014 --> 00:15:30,764
it's probably not best to

668
00:15:30,764 --> 00:15:32,414
do an exercise, but I'll

669
00:15:32,414 --> 00:15:33,537
use some examples that I'll

670
00:15:33,542 --> 00:15:34,437
probably can relate to.

671
00:15:34,437 --> 00:15:35,787
And when you first get

672
00:15:35,787 --> 00:15:36,987
a car, right, maybe

673
00:15:36,987 --> 00:15:37,587
you haven't really

674
00:15:37,592 --> 00:15:39,477
noticed that car before.

675
00:15:39,687 --> 00:15:39,867
Mm-hmm.

676
00:15:40,099 --> 00:15:41,179
And like at one point my

677
00:15:41,179 --> 00:15:43,039
husband got an Outback, not an

678
00:15:43,039 --> 00:15:44,617
Outback, Subaru Forester, and

679
00:15:44,617 --> 00:15:46,027
I never even heard of a Subaru

680
00:15:46,027 --> 00:15:48,012
Forester before and as soon as

681
00:15:48,012 --> 00:15:49,482
he got it, it's like literally

682
00:15:49,482 --> 00:15:50,202
everywhere we went, I'm

683
00:15:50,202 --> 00:15:51,522
like, there are these Subaru

684
00:15:51,612 --> 00:15:55,122
foresters everywhere, right?

685
00:15:55,122 --> 00:15:56,412
And were there actually

686
00:15:56,412 --> 00:15:57,972
more Subaru foresters on

687
00:15:58,152 --> 00:15:58,932
the, I mean, maybe they had

688
00:15:58,932 --> 00:15:59,922
a good promotion going on,

689
00:15:59,922 --> 00:16:01,962
but likely it was just that.

690
00:16:02,357 --> 00:16:03,257
I was paying attention

691
00:16:03,257 --> 00:16:04,247
to it, right?

692
00:16:04,247 --> 00:16:05,657
And so I started to

693
00:16:05,657 --> 00:16:06,767
notice because it came

694
00:16:06,767 --> 00:16:07,757
into my awareness,

695
00:16:07,757 --> 00:16:08,747
oh, this is a thing.

696
00:16:09,023 --> 00:16:09,437
Now I'm paying

697
00:16:09,437 --> 00:16:10,217
attention to it.

698
00:16:10,217 --> 00:16:12,136
And now I notice it when

699
00:16:12,136 --> 00:16:14,343
I was pregnant or when My

700
00:16:14,343 --> 00:16:15,333
best friend is pregnant.

701
00:16:15,333 --> 00:16:17,043
I start to notice all

702
00:16:17,043 --> 00:16:17,763
of the people that are

703
00:16:17,763 --> 00:16:19,233
pregnant everywhere we go.

704
00:16:19,233 --> 00:16:19,653
Right.

705
00:16:19,653 --> 00:16:20,253
I think it's called

706
00:16:20,253 --> 00:16:21,363
confirmation bias.

707
00:16:22,683 --> 00:16:22,773
Guess.

708
00:16:22,843 --> 00:16:23,063
Yes.

709
00:16:23,068 --> 00:16:23,253
Yes.

710
00:16:23,258 --> 00:16:25,633
And so it's, we're only paying

711
00:16:25,638 --> 00:16:26,803
attention to those things

712
00:16:26,803 --> 00:16:27,943
that are in our awareness.

713
00:16:27,943 --> 00:16:29,803
And so if people in our

714
00:16:29,803 --> 00:16:32,563
industry have not typically.

715
00:16:33,349 --> 00:16:35,083
Been leveraging IP or

716
00:16:35,143 --> 00:16:36,493
starting a podcast or

717
00:16:36,493 --> 00:16:37,963
whatnot, we may not even

718
00:16:38,053 --> 00:16:39,883
see those opportunities as

719
00:16:39,883 --> 00:16:41,173
something that's for us.

720
00:16:41,233 --> 00:16:41,323
Mm-hmm.

721
00:16:41,563 --> 00:16:43,123
Or even just see them, we may

722
00:16:43,123 --> 00:16:44,653
not even see the opportunity.

723
00:16:44,713 --> 00:16:45,223
Right.

724
00:16:45,228 --> 00:16:45,333
Right.

725
00:16:45,534 --> 00:16:46,543
Because it's not something

726
00:16:46,543 --> 00:16:47,653
we're paying attention to.

727
00:16:47,653 --> 00:16:48,853
And also, once we put

728
00:16:48,853 --> 00:16:50,923
plant that seed, Right.

729
00:16:50,923 --> 00:16:52,123
Someone may listen to this

730
00:16:52,123 --> 00:16:53,383
conversation and then they

731
00:16:53,383 --> 00:16:54,853
might start to see, oh,

732
00:16:54,883 --> 00:16:56,083
okay, I'm starting to see

733
00:16:56,173 --> 00:16:57,463
these other service-based

734
00:16:57,463 --> 00:16:59,278
businesses that are doing

735
00:16:59,278 --> 00:17:00,778
things with IP or that have

736
00:17:00,778 --> 00:17:02,338
branded frameworks, right?

737
00:17:02,338 --> 00:17:03,178
Or, oh, I'm starting to

738
00:17:03,178 --> 00:17:04,018
notice these other people

739
00:17:04,018 --> 00:17:05,008
that are starting podcasts.

740
00:17:05,008 --> 00:17:06,538
And so once something is on

741
00:17:06,538 --> 00:17:08,308
your radar, not only do you

742
00:17:08,308 --> 00:17:10,678
start to notice it more, but.

743
00:17:10,768 --> 00:17:12,808
It also widens our vision.

744
00:17:12,808 --> 00:17:14,338
So we're going around looking

745
00:17:14,338 --> 00:17:15,988
at the world through this

746
00:17:15,988 --> 00:17:17,548
tunnel vision, if you will,

747
00:17:17,548 --> 00:17:20,218
of what we expect to see,

748
00:17:20,248 --> 00:17:21,628
what we expect to be like

749
00:17:21,658 --> 00:17:22,738
our belief systems, right?

750
00:17:22,743 --> 00:17:23,818
We're constantly that

751
00:17:23,823 --> 00:17:24,658
confirmation bias.

752
00:17:24,688 --> 00:17:24,778
Mm-hmm.

753
00:17:24,783 --> 00:17:26,368
We're constantly confirming

754
00:17:26,373 --> 00:17:28,258
our own beliefs through lens.

755
00:17:28,258 --> 00:17:30,688
And if we can open up

756
00:17:30,718 --> 00:17:34,288
that lens of what we think

757
00:17:34,288 --> 00:17:37,728
is possible Right then

758
00:17:37,968 --> 00:17:39,828
we start to see things

759
00:17:40,128 --> 00:17:41,358
that we literally would

760
00:17:41,358 --> 00:17:42,858
not have seen before.

761
00:17:43,354 --> 00:17:44,951
I'll share an example of,

762
00:17:45,011 --> 00:17:46,288
I, got an email one time

763
00:17:46,288 --> 00:17:47,794
about an opportunity to

764
00:17:47,794 --> 00:17:48,934
be featured in Forbes.

765
00:17:49,299 --> 00:17:51,414
And this email, the way

766
00:17:51,414 --> 00:17:53,514
it was worded if I didn't

767
00:17:53,514 --> 00:17:55,297
believe that was meant for me.

768
00:17:55,302 --> 00:17:56,077
If I didn't think like,

769
00:17:56,107 --> 00:17:57,247
oh, well, of course they

770
00:17:57,247 --> 00:17:58,147
would wanna interview

771
00:17:58,147 --> 00:17:58,867
me in Forbes, right?

772
00:17:58,867 --> 00:17:59,497
Like if I didn't

773
00:17:59,497 --> 00:18:00,547
have that belief.

774
00:18:00,984 --> 00:18:02,924
This email, On the surface

775
00:18:02,984 --> 00:18:04,064
looked like a scam.

776
00:18:04,233 --> 00:18:04,574
Okay.

777
00:18:06,946 --> 00:18:07,754
Maybe not a scam.

778
00:18:07,759 --> 00:18:08,834
I'm being slightly dramatic,

779
00:18:09,044 --> 00:18:10,424
but it looked like they

780
00:18:10,424 --> 00:18:11,474
were going to want me

781
00:18:11,474 --> 00:18:12,254
to pay a lot of money.

782
00:18:12,254 --> 00:18:13,034
Like it looked like,

783
00:18:13,034 --> 00:18:14,019
would you wanna be

784
00:18:14,024 --> 00:18:15,159
interviewed in Forbes?

785
00:18:15,159 --> 00:18:16,149
Like, let me know.

786
00:18:16,154 --> 00:18:17,769
Like, it was like, mm, I

787
00:18:18,159 --> 00:18:19,269
am I gonna reply back and

788
00:18:19,269 --> 00:18:20,139
they're gonna be like, okay.

789
00:18:20,139 --> 00:18:21,562
Like, send the, five figure

790
00:18:21,562 --> 00:18:22,959
dollar amount here if I

791
00:18:22,959 --> 00:18:24,309
didn't believe that that was

792
00:18:24,309 --> 00:18:25,299
an opportunity that would be

793
00:18:25,299 --> 00:18:26,379
available, I probably wouldn't

794
00:18:26,379 --> 00:18:27,729
even have, I just would've

795
00:18:27,729 --> 00:18:28,959
assumed it was a mass email.

796
00:18:29,349 --> 00:18:29,499
Mm-hmm.

797
00:18:29,864 --> 00:18:30,879
And probably wouldn't even

798
00:18:30,879 --> 00:18:32,319
opened it or replied to it.

799
00:18:32,469 --> 00:18:32,799
Right.

800
00:18:33,063 --> 00:18:34,402
Second, if I thought like,

801
00:18:34,402 --> 00:18:35,392
oh, they're probably just

802
00:18:35,392 --> 00:18:36,052
trying to get Synchron.

803
00:18:36,057 --> 00:18:36,292
Right.

804
00:18:36,292 --> 00:18:37,582
I wouldn't have replied, cuz

805
00:18:37,587 --> 00:18:38,812
I would've been like, oh, it's

806
00:18:38,812 --> 00:18:39,922
just gonna be a waste of time.

807
00:18:40,132 --> 00:18:40,552
Right.

808
00:18:40,991 --> 00:18:42,809
But because I was at a stage

809
00:18:43,238 --> 00:18:44,519
in my business and in my

810
00:18:44,519 --> 00:18:45,599
belief system that it was

811
00:18:45,599 --> 00:18:46,619
like, well, yeah, that.

812
00:18:46,886 --> 00:18:48,276
Like they should interview me.

813
00:18:50,478 --> 00:18:51,006
Like we can be

814
00:18:51,006 --> 00:18:51,636
confident, right?

815
00:18:51,636 --> 00:18:52,446
Like, ok, yeah.

816
00:18:52,446 --> 00:18:53,166
Like that would be a

817
00:18:53,166 --> 00:18:54,216
great opportunity and

818
00:18:54,216 --> 00:18:55,266
I'm ready for that.

819
00:18:55,271 --> 00:18:55,716
And Right.

820
00:18:56,020 --> 00:18:56,890
I had done other things,

821
00:18:56,890 --> 00:18:58,030
like there's definitely was a

822
00:18:58,030 --> 00:18:58,870
point in my business where I

823
00:18:58,870 --> 00:19:00,070
would not have felt that way.

824
00:19:00,070 --> 00:19:00,872
But at this, point that

825
00:19:00,872 --> 00:19:02,672
it happened, I believed

826
00:19:02,677 --> 00:19:04,442
it and so I replied and

827
00:19:04,442 --> 00:19:05,522
it turned out to be real.

828
00:19:05,527 --> 00:19:06,122
And it was not.

829
00:19:06,122 --> 00:19:07,262
They were not looking for

830
00:19:07,262 --> 00:19:08,072
money and it was a real

831
00:19:08,072 --> 00:19:09,472
opportunity And it turned

832
00:19:09,472 --> 00:19:10,282
into something really

833
00:19:10,282 --> 00:19:11,812
great, but I would've

834
00:19:11,812 --> 00:19:13,522
missed that had I not.

835
00:19:14,402 --> 00:19:15,592
Been open to it.

836
00:19:15,742 --> 00:19:15,862
Mm-hmm.

837
00:19:16,102 --> 00:19:16,252
Right.

838
00:19:16,252 --> 00:19:18,202
And I think there's so many

839
00:19:18,202 --> 00:19:19,809
examples of just like the,

840
00:19:19,809 --> 00:19:22,662
little hunch to, ask someone

841
00:19:22,752 --> 00:19:25,353
the question or to see that,

842
00:19:25,580 --> 00:19:26,745
maybe somebody follows you

843
00:19:26,750 --> 00:19:27,735
and you're like, oh, I wonder

844
00:19:27,740 --> 00:19:28,461
if there, and you reach

845
00:19:28,466 --> 00:19:30,111
out because of X, Y, and Z.

846
00:19:30,414 --> 00:19:31,701
Or we start to just look

847
00:19:31,701 --> 00:19:32,811
at the world differently

848
00:19:32,841 --> 00:19:34,071
when we're open to these

849
00:19:34,071 --> 00:19:35,601
different possibilities

850
00:19:35,606 --> 00:19:36,561
and opportunities and

851
00:19:36,561 --> 00:19:37,851
our mindset believes.

852
00:19:38,194 --> 00:19:39,553
That they're possible for us.

853
00:19:39,643 --> 00:19:42,343
So starting to really expand

854
00:19:42,433 --> 00:19:45,832
that lens of what we're seeing

855
00:19:45,837 --> 00:19:47,482
as available for us in our

856
00:19:47,482 --> 00:19:48,562
industry and our business

857
00:19:48,562 --> 00:19:50,332
and at this stage of business

858
00:19:50,337 --> 00:19:51,712
and all of those things.

859
00:19:52,121 --> 00:19:53,329
Can have such a huge

860
00:19:53,329 --> 00:19:54,799
impact, but we don't even

861
00:19:54,799 --> 00:19:56,839
realize what is literally

862
00:19:56,839 --> 00:19:57,949
right there in front of us.

863
00:19:58,099 --> 00:19:58,159
Yeah.

864
00:19:58,641 --> 00:19:59,719
You know, as you're speaking,

865
00:19:59,724 --> 00:20:00,469
you're reminding me of

866
00:20:00,469 --> 00:20:01,999
how when I first met you

867
00:20:01,999 --> 00:20:02,959
was you were doing the

868
00:20:02,959 --> 00:20:04,526
Best Month ever program.

869
00:20:04,526 --> 00:20:05,096
I dunno if you do that

870
00:20:05,096 --> 00:20:06,639
anymore, but, I imagine

871
00:20:06,639 --> 00:20:08,979
like all of this is part of,

872
00:20:09,109 --> 00:20:10,569
helping people kind of get

873
00:20:10,569 --> 00:20:12,129
over some of those limiting

874
00:20:12,129 --> 00:20:13,989
beliefs so that they can ex

875
00:20:14,119 --> 00:20:15,219
expand their minds, expand

876
00:20:15,219 --> 00:20:17,239
their options, and, of course,

877
00:20:17,512 --> 00:20:18,802
Have that kind of success.

878
00:20:19,513 --> 00:20:19,882
Yes.

879
00:20:19,882 --> 00:20:20,812
I know I'm giving some,

880
00:20:20,812 --> 00:20:21,562
of the secrets away

881
00:20:21,562 --> 00:20:22,342
for in Best Month ever.

882
00:20:22,432 --> 00:20:23,212
But no, I don't run

883
00:20:23,212 --> 00:20:23,992
it live anymore.

884
00:20:23,992 --> 00:20:25,402
We do have it available for

885
00:20:25,402 --> 00:20:27,636
Evergreen, but that was one

886
00:20:27,636 --> 00:20:29,586
of the key components mm-hmm.

887
00:20:29,826 --> 00:20:31,356
To this, it was a program

888
00:20:31,356 --> 00:20:32,766
called Best Month Ever, where

889
00:20:33,095 --> 00:20:34,116
essentially we were able

890
00:20:34,116 --> 00:20:35,436
to literally help people.

891
00:20:35,622 --> 00:20:36,331
Have their, I mean, that's

892
00:20:36,331 --> 00:20:37,681
a big promise, right?

893
00:20:37,686 --> 00:20:37,691
Right.

894
00:20:37,951 --> 00:20:39,091
But to have their best

895
00:20:39,091 --> 00:20:40,441
month in business ever.

896
00:20:40,501 --> 00:20:41,251
And a big part of that

897
00:20:41,251 --> 00:20:41,941
was even believing

898
00:20:41,941 --> 00:20:42,961
it was possible.

899
00:20:42,966 --> 00:20:43,091
Right.

900
00:20:43,096 --> 00:20:43,231
Right.

901
00:20:43,231 --> 00:20:43,321
Mm-hmm.

902
00:20:43,601 --> 00:20:44,557
and starting to just

903
00:20:44,557 --> 00:20:47,227
expand your mind to what

904
00:20:47,227 --> 00:20:48,397
is possible to happen in

905
00:20:48,397 --> 00:20:49,837
a month, in this month.

906
00:20:49,897 --> 00:20:49,987
Mm-hmm.

907
00:20:50,095 --> 00:20:51,231
And because if you don't

908
00:20:51,236 --> 00:20:52,011
believe it's gonna happen,

909
00:20:52,011 --> 00:20:53,026
it's, not gonna happen.

910
00:20:53,192 --> 00:20:53,656
Right.

911
00:20:53,656 --> 00:20:55,456
and so that was such

912
00:20:55,456 --> 00:20:57,226
a big part of entering

913
00:20:57,226 --> 00:20:58,066
into something like that.

914
00:20:58,071 --> 00:20:58,876
It was like, okay, like we

915
00:20:58,876 --> 00:20:59,956
need to actually believe this

916
00:20:59,956 --> 00:21:01,546
can happen and open our mind

917
00:21:01,551 --> 00:21:03,106
up to all the possibilities

918
00:21:03,136 --> 00:21:04,486
that are available.

919
00:21:04,979 --> 00:21:05,116
And

920
00:21:05,116 --> 00:21:05,866
do you ever get

921
00:21:05,866 --> 00:21:07,006
resistance regarding

922
00:21:07,006 --> 00:21:08,326
like, is that too woowoo?

923
00:21:08,386 --> 00:21:09,376
Or how do we make

924
00:21:09,376 --> 00:21:11,135
more concrete mindset,

925
00:21:11,225 --> 00:21:12,655
overcoming mindset issues?

926
00:21:13,321 --> 00:21:14,341
I do get that, and that's

927
00:21:14,341 --> 00:21:15,301
why I try to share some

928
00:21:15,301 --> 00:21:16,291
of those examples about

929
00:21:16,291 --> 00:21:17,641
the car or about that

930
00:21:17,641 --> 00:21:18,871
email even, because that's

931
00:21:18,871 --> 00:21:21,045
not a, I didn't manifest

932
00:21:21,045 --> 00:21:22,215
that email that month.

933
00:21:22,215 --> 00:21:22,545
Right.

934
00:21:22,545 --> 00:21:24,045
But like, literally, if I

935
00:21:24,045 --> 00:21:25,065
would've believed that it

936
00:21:25,065 --> 00:21:26,115
wasn't possible, I just

937
00:21:26,115 --> 00:21:27,375
wouldn't have replied to

938
00:21:27,375 --> 00:21:28,905
it or noticed it, right?

939
00:21:28,935 --> 00:21:29,025
Mm-hmm.

940
00:21:29,265 --> 00:21:30,465
Because I did believe

941
00:21:30,465 --> 00:21:31,605
it was possible.

942
00:21:32,001 --> 00:21:33,126
I responded and I was

943
00:21:33,126 --> 00:21:34,146
open to seeing that

944
00:21:34,146 --> 00:21:35,406
opportunity, right?

945
00:21:35,540 --> 00:21:38,110
and I think yes, I personally

946
00:21:38,110 --> 00:21:39,806
do believe in the WOOWOO

947
00:21:39,866 --> 00:21:41,666
stuff, but I also think that

948
00:21:41,666 --> 00:21:42,566
a lot of times there's a very

949
00:21:42,566 --> 00:21:44,516
logical explanation to it too.

950
00:21:45,213 --> 00:21:47,141
And if we're, Walking

951
00:21:47,141 --> 00:21:49,601
around thinking that nothing

952
00:21:49,601 --> 00:21:50,771
is working out for us.

953
00:21:50,771 --> 00:21:52,031
Our confirmation bias is

954
00:21:52,031 --> 00:21:53,261
gonna kick in and keep

955
00:21:53,261 --> 00:21:54,101
showing us that nothing

956
00:21:54,101 --> 00:21:55,331
is working out for us.

957
00:21:55,336 --> 00:21:55,371
Mm-hmm.

958
00:21:55,451 --> 00:21:56,171
Right, right.

959
00:21:56,171 --> 00:21:59,315
And we could all choose how

960
00:21:59,320 --> 00:22:01,745
we look at every day and

961
00:22:02,001 --> 00:22:02,885
what we're feeling grateful

962
00:22:02,890 --> 00:22:04,085
for, and what we're enjoying.

963
00:22:04,090 --> 00:22:05,135
I mean, every day you could

964
00:22:05,135 --> 00:22:05,915
come up with a list of,

965
00:22:05,915 --> 00:22:06,575
just like I said in the

966
00:22:06,575 --> 00:22:07,805
beginning, like we all have

967
00:22:07,805 --> 00:22:08,735
stuff that we're working

968
00:22:08,735 --> 00:22:10,115
with and working around.

969
00:22:10,115 --> 00:22:10,625
Right.

970
00:22:10,934 --> 00:22:13,415
And so we have to decide,

971
00:22:13,415 --> 00:22:15,095
are we going through the day?

972
00:22:15,439 --> 00:22:16,905
Looking for all of the

973
00:22:16,995 --> 00:22:18,735
evidence that things are

974
00:22:18,735 --> 00:22:21,075
working and happening and that

975
00:22:21,075 --> 00:22:22,545
we're building momentum and

976
00:22:22,545 --> 00:22:24,315
that it's working for us, and

977
00:22:24,597 --> 00:22:25,755
that there's opportunities

978
00:22:25,755 --> 00:22:27,015
right here and around and

979
00:22:27,015 --> 00:22:27,915
we're gonna find them,

980
00:22:27,915 --> 00:22:29,175
and we're so grateful for

981
00:22:29,175 --> 00:22:29,925
everything that's happening.

982
00:22:29,955 --> 00:22:30,645
Or are we walking

983
00:22:30,645 --> 00:22:30,995
through the day?

984
00:22:31,837 --> 00:22:34,057
Being stressed and complaining

985
00:22:34,057 --> 00:22:35,407
and we don't have time

986
00:22:35,407 --> 00:22:36,457
and there's not enough,

987
00:22:36,457 --> 00:22:37,777
and it's easier for this

988
00:22:37,777 --> 00:22:39,007
person and they don't have

989
00:22:39,007 --> 00:22:40,537
this, and we're looking for

990
00:22:40,537 --> 00:22:41,917
all the reasons why it's

991
00:22:41,917 --> 00:22:43,453
not working and mm-hmm.

992
00:22:43,458 --> 00:22:45,283
Listen, I, there are days

993
00:22:45,288 --> 00:22:46,153
where it's a struggle

994
00:22:46,153 --> 00:22:47,924
for me to see the

995
00:22:47,924 --> 00:22:49,274
positive side of things.

996
00:22:49,334 --> 00:22:51,091
We all had that, but being.

997
00:22:51,412 --> 00:22:52,864
Really conscious to it

998
00:22:52,864 --> 00:22:55,384
and noticing when I'm not

999
00:22:55,384 --> 00:22:56,764
having those supportive

1000
00:22:57,002 --> 00:22:58,177
beliefs, we don't wanna

1001
00:22:58,177 --> 00:22:59,527
have like toxic positivity

1002
00:22:59,527 --> 00:23:00,817
with ourselves, right?

1003
00:23:01,139 --> 00:23:02,977
But at the same time, there's

1004
00:23:02,977 --> 00:23:04,777
a lot of scenarios that.

1005
00:23:05,154 --> 00:23:06,294
We could just choose to

1006
00:23:06,294 --> 00:23:08,454
look at more positively.

1007
00:23:08,574 --> 00:23:09,054
Right?

1008
00:23:09,349 --> 00:23:11,124
And if you go into scenarios

1009
00:23:11,124 --> 00:23:13,221
looking at everything as

1010
00:23:13,226 --> 00:23:15,113
a possibility, how many

1011
00:23:15,113 --> 00:23:16,673
conversations could lead to.

1012
00:23:17,616 --> 00:23:18,876
Other opportunities or

1013
00:23:18,876 --> 00:23:19,986
referrals if you think

1014
00:23:19,986 --> 00:23:21,186
it's possible, if you think

1015
00:23:21,186 --> 00:23:23,016
you are worthy of asking

1016
00:23:23,016 --> 00:23:24,576
for the referral, right?

1017
00:23:24,581 --> 00:23:24,636
Mm-hmm.

1018
00:23:24,716 --> 00:23:26,076
Or if you go into it talking

1019
00:23:26,076 --> 00:23:27,096
about the right stories, it's

1020
00:23:27,096 --> 00:23:28,296
gonna make them think of their

1021
00:23:28,301 --> 00:23:29,316
cousin who could really use

1022
00:23:29,316 --> 00:23:30,156
your service or whatever.

1023
00:23:30,816 --> 00:23:31,206
It's right.

1024
00:23:31,446 --> 00:23:33,396
Of just being open to

1025
00:23:33,606 --> 00:23:35,346
all of that could happen.

1026
00:23:35,376 --> 00:23:35,916
Right.

1027
00:23:36,212 --> 00:23:36,722
and feeling like

1028
00:23:36,722 --> 00:23:37,742
you're deserving of it,

1029
00:23:37,842 --> 00:23:39,132
of getting paid premium

1030
00:23:39,132 --> 00:23:40,272
prices, of getting

1031
00:23:40,302 --> 00:23:41,082
those referrals.

1032
00:23:41,082 --> 00:23:43,422
I mean, believing in yourself.

1033
00:23:43,422 --> 00:23:43,782
Yeah.

1034
00:23:44,098 --> 00:23:44,968
Exactly.

1035
00:23:44,998 --> 00:23:46,618
And a lot of times we

1036
00:23:46,618 --> 00:23:48,105
think, oh, I can't get

1037
00:23:48,105 --> 00:23:49,245
a, I mean, even with my

1038
00:23:49,245 --> 00:23:50,025
new agency, it was like

1039
00:23:50,025 --> 00:23:51,135
I can't get a referral

1040
00:23:51,135 --> 00:23:52,725
before I've, like I did.

1041
00:23:52,785 --> 00:23:53,055
Right.

1042
00:23:53,055 --> 00:23:53,925
You don't have to have,

1043
00:23:54,088 --> 00:23:54,748
Ben, we don't have

1044
00:23:54,748 --> 00:23:55,468
to have a website.

1045
00:23:55,468 --> 00:23:56,308
You don't have to have

1046
00:23:56,313 --> 00:23:58,118
clients before you can have a

1047
00:23:58,118 --> 00:23:59,338
referral before any of that.

1048
00:23:59,338 --> 00:23:59,658
Mm-hmm.

1049
00:23:59,798 --> 00:24:01,058
So taking a lot of those

1050
00:24:01,058 --> 00:24:02,258
preconceived notions off the

1051
00:24:02,258 --> 00:24:04,975
table is what keeps you open

1052
00:24:05,075 --> 00:24:05,915
To just like those little

1053
00:24:05,915 --> 00:24:07,055
things that just one leads

1054
00:24:07,055 --> 00:24:08,195
to the next And then you

1055
00:24:08,195 --> 00:24:10,265
get that positive momentum

1056
00:24:10,265 --> 00:24:11,945
building, instead of that

1057
00:24:12,285 --> 00:24:13,005
what's it like, oh, when

1058
00:24:13,005 --> 00:24:14,745
it rains, it pours, type of

1059
00:24:14,745 --> 00:24:16,425
mentality of like, oh, like

1060
00:24:16,430 --> 00:24:17,955
everything bad is happening.

1061
00:24:18,345 --> 00:24:19,395
Like, look at.

1062
00:24:19,520 --> 00:24:20,810
When something good happens,

1063
00:24:20,810 --> 00:24:21,920
having that belief that like,

1064
00:24:22,010 --> 00:24:24,050
oh, Maura is coming Right,

1065
00:24:24,316 --> 00:24:25,241
and starting to go in that.

1066
00:24:25,241 --> 00:24:25,941
And I think, there's a

1067
00:24:25,941 --> 00:24:26,961
little bit of the woo to

1068
00:24:26,961 --> 00:24:28,545
it, but a lot of it, I think

1069
00:24:28,545 --> 00:24:29,475
if we really, some people

1070
00:24:29,475 --> 00:24:30,375
are maybe more resistant

1071
00:24:30,380 --> 00:24:31,515
to this than others.

1072
00:24:31,515 --> 00:24:31,605
Mm-hmm.

1073
00:24:31,845 --> 00:24:32,445
I'm sure there are some that

1074
00:24:32,445 --> 00:24:33,255
are just like nodding their

1075
00:24:33,255 --> 00:24:34,695
head like, oh yes, this is me.

1076
00:24:34,700 --> 00:24:35,715
And others that are like, oh

1077
00:24:35,720 --> 00:24:38,175
no, I'm just, you know, and

1078
00:24:38,175 --> 00:24:39,225
listen, if somebody's really

1079
00:24:39,225 --> 00:24:40,831
negative, my pep talk here

1080
00:24:40,831 --> 00:24:41,971
is not gonna work on you.

1081
00:24:41,971 --> 00:24:42,361
Right.

1082
00:24:42,670 --> 00:24:43,868
But sometimes we just

1083
00:24:43,868 --> 00:24:45,638
need to be reminded that.

1084
00:24:46,085 --> 00:24:47,245
you can say, oh, I'm not the

1085
00:24:47,245 --> 00:24:49,405
type to do mantras or whatnot.

1086
00:24:49,749 --> 00:24:51,861
And there was a while even

1087
00:24:52,267 --> 00:24:53,661
that I was really resistant

1088
00:24:53,661 --> 00:24:54,831
to the idea of a mantra.

1089
00:24:54,831 --> 00:24:55,611
Like, oh, am I gonna

1090
00:24:55,616 --> 00:24:56,481
like sit there and tell

1091
00:24:56,481 --> 00:24:57,531
myself I'm a millionaire

1092
00:24:57,531 --> 00:24:58,131
all day, every day?

1093
00:24:58,136 --> 00:24:58,671
Like, what's that?

1094
00:24:58,676 --> 00:24:58,941
Right?

1095
00:24:59,336 --> 00:25:01,365
But the reality is we're all

1096
00:25:01,370 --> 00:25:02,805
saying mantras to ourself

1097
00:25:02,810 --> 00:25:04,635
all day, every day, whether

1098
00:25:04,635 --> 00:25:06,135
we realize it or not.

1099
00:25:06,495 --> 00:25:07,365
Oh, that's good.

1100
00:25:07,365 --> 00:25:08,115
Yes.

1101
00:25:08,415 --> 00:25:08,805
Right.

1102
00:25:08,805 --> 00:25:10,305
So what are your mantras?

1103
00:25:10,651 --> 00:25:11,651
what is the current is your

1104
00:25:11,651 --> 00:25:12,531
mantra beyond yourself?

1105
00:25:12,591 --> 00:25:12,811
Yes.

1106
00:25:13,111 --> 00:25:13,691
Is your mantra?

1107
00:25:13,871 --> 00:25:15,071
I don't have enough time.

1108
00:25:15,478 --> 00:25:16,841
Is your mantra.

1109
00:25:18,166 --> 00:25:20,171
I am stressed, I'm tired.

1110
00:25:20,511 --> 00:25:21,996
cuz if these are your mantras,

1111
00:25:22,480 --> 00:25:24,221
That's not supportive and

1112
00:25:24,221 --> 00:25:26,141
so being aware that it's

1113
00:25:26,141 --> 00:25:28,241
happening anyway, but that we

1114
00:25:28,241 --> 00:25:30,656
have the choice and I'm so,

1115
00:25:30,656 --> 00:25:32,241
the time one, I'm so guilty

1116
00:25:32,241 --> 00:25:34,971
of, it's so I feel the time

1117
00:25:34,971 --> 00:25:36,591
I have to catch myself in it.

1118
00:25:36,894 --> 00:25:40,201
All of the time, but realizing

1119
00:25:40,201 --> 00:25:41,521
that makes us conscious

1120
00:25:41,521 --> 00:25:42,331
to it and like, okay,

1121
00:25:42,331 --> 00:25:44,411
how, can I reframe this?

1122
00:25:44,651 --> 00:25:44,951
Right?

1123
00:25:44,951 --> 00:25:45,521
And if you're just,

1124
00:25:45,521 --> 00:25:46,531
listen, I'm not saying

1125
00:25:46,531 --> 00:25:47,431
gaslight yourself into

1126
00:25:47,431 --> 00:25:48,421
being like, I have all the

1127
00:25:48,421 --> 00:25:49,831
time in the world, right?

1128
00:25:52,511 --> 00:25:54,474
but you can start to find

1129
00:25:54,834 --> 00:25:56,964
neutral beliefs around time.

1130
00:25:57,548 --> 00:25:59,481
That you can start to shift

1131
00:25:59,481 --> 00:26:00,441
and at least bring yourself

1132
00:26:00,441 --> 00:26:02,271
to swing from negative to

1133
00:26:02,271 --> 00:26:05,091
positive feels too big,

1134
00:26:05,520 --> 00:26:08,001
then sometimes just going to

1135
00:26:08,001 --> 00:26:10,891
neutral is the best scenario.

1136
00:26:10,921 --> 00:26:11,011
Mm-hmm.

1137
00:26:11,483 --> 00:26:12,721
So if you're constant, I'm

1138
00:26:12,721 --> 00:26:13,591
trying to think of what a good

1139
00:26:13,596 --> 00:26:14,401
neutral would be for this,

1140
00:26:14,401 --> 00:26:15,631
but if you're constantly like,

1141
00:26:16,061 --> 00:26:18,046
I don't have enough time.

1142
00:26:18,286 --> 00:26:19,000
Maybe it's just.

1143
00:26:19,585 --> 00:26:20,665
I have time for what's most

1144
00:26:20,665 --> 00:26:21,835
important, and then you

1145
00:26:21,835 --> 00:26:23,695
really focus on every day

1146
00:26:23,725 --> 00:26:25,435
doing what's most important.

1147
00:26:25,858 --> 00:26:27,619
and you start to just get

1148
00:26:27,619 --> 00:26:28,879
out of the negative and just

1149
00:26:28,884 --> 00:26:30,299
bring it back to neutral.

1150
00:26:30,519 --> 00:26:31,599
Or I can make the most

1151
00:26:31,599 --> 00:26:32,829
of the time I do have, or

1152
00:26:32,829 --> 00:26:33,759
something along those lines.

1153
00:26:33,759 --> 00:26:34,449
Like it doesn't have to

1154
00:26:34,449 --> 00:26:35,409
be like I have all the

1155
00:26:35,409 --> 00:26:36,609
time to do everything

1156
00:26:36,609 --> 00:26:37,659
I ever wanted to do.

1157
00:26:38,206 --> 00:26:38,589
Right.

1158
00:26:38,589 --> 00:26:39,129
Because you're gonna

1159
00:26:39,129 --> 00:26:40,419
have resistance to that.

1160
00:26:40,419 --> 00:26:42,222
So trying to find that,

1161
00:26:42,222 --> 00:26:43,777
neutral even can have a

1162
00:26:43,777 --> 00:26:44,707
big difference cuz it's

1163
00:26:44,712 --> 00:26:46,717
gonna get you out of the

1164
00:26:46,717 --> 00:26:48,577
negative spiral of things.

1165
00:26:48,757 --> 00:26:48,847
Right.

1166
00:26:48,941 --> 00:26:50,317
And at least just put you

1167
00:26:50,317 --> 00:26:52,247
in like a, neutral stance

1168
00:26:52,307 --> 00:26:53,897
where you're not getting

1169
00:26:53,897 --> 00:26:54,827
in your own way as much.

1170
00:26:54,827 --> 00:26:55,877
Because if we're constantly

1171
00:26:55,877 --> 00:26:57,107
telling ourselves these

1172
00:26:57,408 --> 00:26:59,326
negative mantras, Our

1173
00:26:59,326 --> 00:27:00,526
confirmation bias is

1174
00:27:00,526 --> 00:27:02,326
kicking in to reaffirm it

1175
00:27:02,326 --> 00:27:04,006
at every chance that we get.

1176
00:27:04,276 --> 00:27:04,456
Well,

1177
00:27:04,456 --> 00:27:05,996
you on that note, I know

1178
00:27:05,996 --> 00:27:07,228
you do the go-to gal, but

1179
00:27:07,503 --> 00:27:08,878
who is your ideal client?

1180
00:27:08,878 --> 00:27:10,228
Why do they come to you

1181
00:27:10,318 --> 00:27:11,213
and what pain are they

1182
00:27:11,213 --> 00:27:12,083
feeling when they go?

1183
00:27:12,083 --> 00:27:13,763
I need to go see Jacqueline.

1184
00:27:14,670 --> 00:27:16,350
So it's interesting

1185
00:27:16,350 --> 00:27:18,050
with the, agency, so

1186
00:27:18,050 --> 00:27:19,220
there's two sides of it.

1187
00:27:19,220 --> 00:27:21,320
I say kind of like a real

1188
00:27:21,320 --> 00:27:22,700
estate company where you can

1189
00:27:22,700 --> 00:27:24,860
hire a realtor to sell your

1190
00:27:24,860 --> 00:27:26,984
house and that same realtor

1191
00:27:26,984 --> 00:27:28,274
can also help you buy.

1192
00:27:28,679 --> 00:27:29,669
Another house, right?

1193
00:27:29,669 --> 00:27:31,049
So same person representing

1194
00:27:31,049 --> 00:27:33,119
both a seller and a buyer.

1195
00:27:33,532 --> 00:27:35,129
And sometimes it's the

1196
00:27:35,129 --> 00:27:35,969
same client, right?

1197
00:27:35,969 --> 00:27:37,139
They're the same person as

1198
00:27:37,139 --> 00:27:38,279
both the seller and the buyer.

1199
00:27:38,618 --> 00:27:40,139
So that's really how things

1200
00:27:40,139 --> 00:27:41,789
work for us at Gotto G Media.

1201
00:27:41,789 --> 00:27:43,649
So we have clients who are

1202
00:27:43,654 --> 00:27:45,719
sponsors, and in that case,

1203
00:27:45,719 --> 00:27:47,609
we're helping them look for.

1204
00:27:47,904 --> 00:27:49,479
Who has the perfect

1205
00:27:49,539 --> 00:27:51,159
audience for you, right?

1206
00:27:51,406 --> 00:27:53,079
Who has this exact audience

1207
00:27:53,079 --> 00:27:53,829
that you wanna talk to

1208
00:27:53,829 --> 00:27:55,089
already that's created

1209
00:27:55,089 --> 00:27:56,769
this engaged community

1210
00:27:56,769 --> 00:27:58,419
of your exact people?

1211
00:27:58,722 --> 00:28:00,849
And how can we partner with

1212
00:28:00,999 --> 00:28:02,739
that leader of the community,

1213
00:28:02,739 --> 00:28:04,029
whether it's a podcaster or

1214
00:28:04,029 --> 00:28:06,099
an Instagrammer, or a event

1215
00:28:06,099 --> 00:28:08,102
host, and how can we create

1216
00:28:08,102 --> 00:28:09,602
a partnership, a campaign,

1217
00:28:09,632 --> 00:28:11,222
some type of a collaboration?

1218
00:28:11,537 --> 00:28:12,700
Where you're able to get

1219
00:28:12,700 --> 00:28:14,110
in front of that audience.

1220
00:28:14,170 --> 00:28:15,340
So on that side of things,

1221
00:28:15,340 --> 00:28:16,960
it's really just someone who

1222
00:28:16,960 --> 00:28:18,790
is looking To connect with

1223
00:28:18,790 --> 00:28:19,840
one of those communities.

1224
00:28:19,840 --> 00:28:21,010
And in the niches that

1225
00:28:21,010 --> 00:28:22,390
we work in, usually they

1226
00:28:22,390 --> 00:28:23,200
have an, they're looking

1227
00:28:23,200 --> 00:28:24,850
for an audience of moms,

1228
00:28:25,039 --> 00:28:26,180
an audience in the health

1229
00:28:26,180 --> 00:28:27,830
and wellness space, or an

1230
00:28:27,830 --> 00:28:29,090
audience of entrepreneurs.

1231
00:28:29,510 --> 00:28:29,600
Mm-hmm.

1232
00:28:29,646 --> 00:28:30,445
Business owners.

1233
00:28:30,656 --> 00:28:32,125
But we do have some o some

1234
00:28:32,125 --> 00:28:33,200
cases where it's, a different

1235
00:28:33,200 --> 00:28:34,190
niche, but those are usually

1236
00:28:34,195 --> 00:28:35,330
the niches that we work in.

1237
00:28:35,629 --> 00:28:37,264
And then on the other side

1238
00:28:37,264 --> 00:28:39,195
of things, we all hear the

1239
00:28:39,195 --> 00:28:40,455
word influencer, right?

1240
00:28:40,455 --> 00:28:40,545
Mm-hmm.

1241
00:28:40,545 --> 00:28:41,479
And we think about that

1242
00:28:41,479 --> 00:28:43,009
person taking pictures of

1243
00:28:43,009 --> 00:28:44,029
their outfit of the day

1244
00:28:44,029 --> 00:28:45,469
on Instagram or something

1245
00:28:45,469 --> 00:28:46,399
along those lines.

1246
00:28:46,399 --> 00:28:47,449
But the clients that

1247
00:28:47,449 --> 00:28:48,769
I work with are not.

1248
00:28:49,046 --> 00:28:50,582
Influencers in that sense.

1249
00:28:50,612 --> 00:28:52,322
They are business leaders.

1250
00:28:52,322 --> 00:28:53,282
They're business owners,

1251
00:28:53,282 --> 00:28:54,242
so they have a business

1252
00:28:54,242 --> 00:28:55,699
that is making money in

1253
00:28:55,699 --> 00:28:56,659
some way through something

1254
00:28:56,659 --> 00:28:57,739
that they are selling.

1255
00:28:57,849 --> 00:28:59,448
They have a large engaged

1256
00:28:59,478 --> 00:29:01,488
community and they realize

1257
00:29:01,488 --> 00:29:02,328
that, or they're starting

1258
00:29:02,333 --> 00:29:03,258
to realize, so it's not

1259
00:29:03,258 --> 00:29:03,978
really a pain point.

1260
00:29:03,978 --> 00:29:04,698
It's a different type

1261
00:29:04,703 --> 00:29:05,268
of thing, but it's,

1262
00:29:05,700 --> 00:29:07,020
They're like, oh, wow.

1263
00:29:07,050 --> 00:29:09,780
I have this engaged community,

1264
00:29:09,780 --> 00:29:12,286
this niche audience, and

1265
00:29:12,556 --> 00:29:13,846
partnering with brands

1266
00:29:13,846 --> 00:29:14,596
would be a great way to

1267
00:29:14,596 --> 00:29:16,096
bring in additional revenue.

1268
00:29:16,096 --> 00:29:17,286
Now maybe they have a

1269
00:29:17,286 --> 00:29:18,246
summit or an event, and

1270
00:29:18,246 --> 00:29:19,266
there's cost associated.

1271
00:29:19,266 --> 00:29:20,316
So the pain, the need is,

1272
00:29:20,346 --> 00:29:21,336
okay, I need to partner with

1273
00:29:21,336 --> 00:29:22,267
brands to make this mm-hmm.

1274
00:29:22,526 --> 00:29:22,646
Possible.

1275
00:29:23,106 --> 00:29:24,246
But a lot of times

1276
00:29:24,276 --> 00:29:25,386
it's just okay.

1277
00:29:25,386 --> 00:29:26,286
Realizing.

1278
00:29:26,586 --> 00:29:26,946
Wow.

1279
00:29:26,946 --> 00:29:27,966
Like there's this opportunity

1280
00:29:27,966 --> 00:29:29,876
here as podcaster or as

1281
00:29:29,876 --> 00:29:30,746
a business owner that

1282
00:29:30,746 --> 00:29:32,126
has a large email list or

1283
00:29:32,126 --> 00:29:33,686
Instagram following that

1284
00:29:33,836 --> 00:29:35,516
this is a whole nother form

1285
00:29:35,516 --> 00:29:36,566
of revenue that I could be

1286
00:29:36,566 --> 00:29:38,186
bringing in, in addition to

1287
00:29:38,186 --> 00:29:39,986
my own products or services.

1288
00:29:40,377 --> 00:29:42,136
And so in that case, we,

1289
00:29:42,136 --> 00:29:42,856
work with them either on

1290
00:29:42,861 --> 00:29:43,906
just developing a strategy

1291
00:29:43,906 --> 00:29:44,836
and they do it themselves,

1292
00:29:44,836 --> 00:29:46,486
or we'll take them on as a

1293
00:29:46,491 --> 00:29:47,836
client and we'll go secure

1294
00:29:47,836 --> 00:29:49,366
those sponsorships for them.

1295
00:29:49,751 --> 00:29:50,676
That whichever side

1296
00:29:50,676 --> 00:29:51,816
we're working on.

1297
00:29:52,099 --> 00:29:53,281
It's all about just creating

1298
00:29:53,281 --> 00:29:54,841
that win-win partnership.

1299
00:29:54,841 --> 00:29:56,197
And I think being in the

1300
00:29:56,197 --> 00:29:57,237
position where, we're on

1301
00:29:57,237 --> 00:29:58,917
both sides of the equation.

1302
00:29:58,947 --> 00:29:59,037
Mm-hmm.

1303
00:29:59,277 --> 00:29:59,457
Right.

1304
00:29:59,667 --> 00:30:00,832
And, coming from my background

1305
00:30:00,832 --> 00:30:02,092
as a podcaster and doing these

1306
00:30:02,092 --> 00:30:03,982
types of, deals and seeing,

1307
00:30:03,982 --> 00:30:05,101
okay, let's, putting together

1308
00:30:05,101 --> 00:30:06,481
multi-platform campaigns

1309
00:30:06,486 --> 00:30:07,231
where it's not just on the

1310
00:30:07,231 --> 00:30:09,931
podcast, but email, Instagram,

1311
00:30:09,936 --> 00:30:11,676
and, leveraging our website

1312
00:30:11,676 --> 00:30:12,396
and all these different

1313
00:30:12,396 --> 00:30:13,566
things and how that really.

1314
00:30:13,943 --> 00:30:15,250
One as a podcaster helped

1315
00:30:15,250 --> 00:30:16,390
me get paid a lot more

1316
00:30:16,390 --> 00:30:17,080
for those deals, right?

1317
00:30:17,080 --> 00:30:17,170
Mm-hmm.

1318
00:30:17,170 --> 00:30:17,830
Because it wasn't just the

1319
00:30:17,830 --> 00:30:20,410
podcast, but also created a

1320
00:30:20,410 --> 00:30:22,540
much bigger impact and result

1321
00:30:22,540 --> 00:30:25,090
and ROI for those brands.

1322
00:30:25,450 --> 00:30:26,950
So on both sides,

1323
00:30:26,950 --> 00:30:28,240
I always encourage

1324
00:30:28,270 --> 00:30:29,710
multi-platform because.

1325
00:30:29,900 --> 00:30:31,100
Yes, engaging with the

1326
00:30:31,100 --> 00:30:31,910
community and all the

1327
00:30:31,910 --> 00:30:32,630
different places they

1328
00:30:32,630 --> 00:30:33,380
are is always gonna

1329
00:30:33,380 --> 00:30:34,400
have that better result.

1330
00:30:34,677 --> 00:30:36,460
And as the, platform, as

1331
00:30:36,460 --> 00:30:37,810
the podcast or event host,

1332
00:30:38,093 --> 00:30:38,860
that's really gonna be how

1333
00:30:38,860 --> 00:30:40,330
you're gonna make more money

1334
00:30:40,330 --> 00:30:41,566
too, and not just trying to,

1335
00:30:41,566 --> 00:30:43,006
leverage a single platform.

1336
00:30:43,006 --> 00:30:44,930
So, So yes, that's

1337
00:30:44,930 --> 00:30:45,660
the, full scoop of

1338
00:30:45,660 --> 00:30:46,650
what's going on there.

1339
00:30:47,430 --> 00:30:49,020
Well, I'll selfishly bring

1340
00:30:49,020 --> 00:30:50,520
this back around to something

1341
00:30:50,520 --> 00:30:51,750
that I like to preach, which

1342
00:30:51,810 --> 00:30:52,950
is when you're building a

1343
00:30:52,950 --> 00:30:55,470
business that you either scale

1344
00:30:55,475 --> 00:30:56,430
or to hopefully sell someday

1345
00:30:56,435 --> 00:30:57,390
day, there has to be some

1346
00:30:57,390 --> 00:30:59,520
exclusivity built into that.

1347
00:30:59,796 --> 00:31:01,260
And the obvious type of

1348
00:31:01,320 --> 00:31:02,550
exclusivity is intellectual

1349
00:31:02,550 --> 00:31:03,390
property cause that

1350
00:31:03,390 --> 00:31:04,800
is a legal monopoly.

1351
00:31:05,025 --> 00:31:07,267
But having a specialized

1352
00:31:07,272 --> 00:31:10,387
community that is valuable to.

1353
00:31:10,877 --> 00:31:12,707
A buyer, whether that buyer

1354
00:31:12,707 --> 00:31:14,237
is, a sponsor or someone who

1355
00:31:14,237 --> 00:31:15,377
wants to buy your business.

1356
00:31:15,627 --> 00:31:16,757
But that is another, it's

1357
00:31:16,757 --> 00:31:19,737
not, IP the way that we think

1358
00:31:19,737 --> 00:31:21,617
of, copyrights and trademarks

1359
00:31:21,622 --> 00:31:22,577
and things like that.

1360
00:31:22,873 --> 00:31:23,547
But it is an

1361
00:31:23,547 --> 00:31:24,597
intellectual asset.

1362
00:31:24,602 --> 00:31:26,067
It is an intangible asset

1363
00:31:26,072 --> 00:31:28,437
that you have developed

1364
00:31:28,767 --> 00:31:30,230
using, your expertise and

1365
00:31:30,230 --> 00:31:31,610
your reach to create this.

1366
00:31:32,037 --> 00:31:33,759
Loyal community of people

1367
00:31:33,759 --> 00:31:34,779
who are engaged in this

1368
00:31:34,779 --> 00:31:37,149
specific matter that will be

1369
00:31:37,149 --> 00:31:39,909
valuable and monetizable in a

1370
00:31:39,909 --> 00:31:41,469
number of ways, whether it's

1371
00:31:41,474 --> 00:31:42,429
through the podcast or through

1372
00:31:42,434 --> 00:31:44,209
sponsorships or, the like,

1373
00:31:44,209 --> 00:31:45,229
so, yeah.

1374
00:31:45,594 --> 00:31:45,949
Yes.

1375
00:31:46,009 --> 00:31:47,059
Oh, that's such a good,

1376
00:31:47,119 --> 00:31:48,139
I remember the first time

1377
00:31:48,139 --> 00:31:48,889
you brought that up and I

1378
00:31:48,889 --> 00:31:49,969
was completely fascinated.

1379
00:31:49,974 --> 00:31:50,659
I've never heard of

1380
00:31:50,659 --> 00:31:51,799
that before, so I love

1381
00:31:51,799 --> 00:31:52,489
that this gives you a

1382
00:31:52,489 --> 00:31:53,539
reason to bring that up.

1383
00:31:54,016 --> 00:31:55,219
And there's a lot of IP

1384
00:31:55,219 --> 00:31:56,239
conversations that come

1385
00:31:56,239 --> 00:31:57,289
to play in the sponsorship

1386
00:31:57,294 --> 00:31:58,579
space too, because mm-hmm.

1387
00:31:59,052 --> 00:32:00,984
We're seeing a lot more with

1388
00:32:01,044 --> 00:32:04,220
brands wanting to, be able to

1389
00:32:04,220 --> 00:32:07,516
use   the, creator creates.

1390
00:32:07,576 --> 00:32:07,666
Yes.

1391
00:32:07,666 --> 00:32:09,136
So if you create a reel

1392
00:32:09,409 --> 00:32:10,066
and you're gonna put

1393
00:32:10,066 --> 00:32:11,656
that reel on your own

1394
00:32:12,020 --> 00:32:13,636
Instagram account, right.

1395
00:32:13,963 --> 00:32:14,864
A lot of times now the

1396
00:32:14,864 --> 00:32:15,704
brand is like, well, we

1397
00:32:15,704 --> 00:32:17,444
wanna be able to use that.

1398
00:32:17,444 --> 00:32:18,074
And I mean, maybe they

1399
00:32:18,074 --> 00:32:19,394
wanna run ads to it or

1400
00:32:19,394 --> 00:32:20,504
have it on their own site.

1401
00:32:20,509 --> 00:32:22,034
And that's a whole different

1402
00:32:22,034 --> 00:32:24,044
type of, ip, the whole

1403
00:32:24,049 --> 00:32:25,132
different type of, legal

1404
00:32:25,342 --> 00:32:27,352
side involved of licensing

1405
00:32:27,726 --> 00:32:28,492
and what whatnot and whether

1406
00:32:28,492 --> 00:32:29,212
they own it or whether

1407
00:32:29,212 --> 00:32:30,152
they're, having access for

1408
00:32:30,157 --> 00:32:31,172
a certain amount of time.

1409
00:32:31,435 --> 00:32:33,205
and then also how much

1410
00:32:33,205 --> 00:32:34,285
we're charging for that

1411
00:32:34,285 --> 00:32:35,785
changes dramatically.

1412
00:32:35,845 --> 00:32:36,175
Right.

1413
00:32:36,175 --> 00:32:38,155
Depending on who owns.

1414
00:32:38,605 --> 00:32:39,475
That work.

1415
00:32:39,505 --> 00:32:40,832
And so if, a brand is

1416
00:32:40,832 --> 00:32:41,942
looking for the creator to

1417
00:32:41,942 --> 00:32:43,689
give up, that copyright,

1418
00:32:43,689 --> 00:32:45,369
that ownership, then that

1419
00:32:45,369 --> 00:32:46,809
changes things dramatically.

1420
00:32:47,139 --> 00:32:47,889
Oh, absolutely.

1421
00:32:47,889 --> 00:32:48,159
Yeah.

1422
00:32:48,164 --> 00:32:50,349
So important to understand

1423
00:32:50,354 --> 00:32:51,759
the underlying rights and

1424
00:32:51,759 --> 00:32:53,259
the materials that you are

1425
00:32:53,259 --> 00:32:54,966
using as part of, either.

1426
00:32:55,195 --> 00:32:56,806
Your courses are part of

1427
00:32:56,806 --> 00:32:57,879
your, materials if you're

1428
00:32:57,879 --> 00:32:59,709
working one-on-one, because

1429
00:32:59,709 --> 00:33:02,079
when you kind of grow to a

1430
00:33:02,079 --> 00:33:03,579
one-to-many model, whether

1431
00:33:03,584 --> 00:33:05,804
it's, online or, other ways

1432
00:33:06,060 --> 00:33:07,394
to make sure that you own

1433
00:33:07,394 --> 00:33:08,564
those underlying rights, cuz

1434
00:33:08,741 --> 00:33:10,841
you're building your platform

1435
00:33:10,841 --> 00:33:11,921
on top of somebody else's

1436
00:33:11,921 --> 00:33:13,681
foundation, You're gonna have

1437
00:33:13,681 --> 00:33:14,701
trouble when you wanna go

1438
00:33:14,701 --> 00:33:16,081
to exploit those things, so.

1439
00:33:16,557 --> 00:33:17,281
Oh, I love that.

1440
00:33:17,683 --> 00:33:19,691
All right, so, the last

1441
00:33:19,691 --> 00:33:20,951
time you were here, I know

1442
00:33:20,981 --> 00:33:22,221
we talked about, we're

1443
00:33:22,221 --> 00:33:23,301
here talking about building

1444
00:33:23,301 --> 00:33:24,351
a business that maybe

1445
00:33:24,351 --> 00:33:25,551
we could sell someday.

1446
00:33:25,936 --> 00:33:27,951
And you have talked about,

1447
00:33:27,956 --> 00:33:29,096
this side, the agency

1448
00:33:29,101 --> 00:33:30,056
side of your business.

1449
00:33:30,056 --> 00:33:32,636
Is that part of your overall

1450
00:33:32,636 --> 00:33:34,226
plan to create a business

1451
00:33:34,226 --> 00:33:36,066
that is more scalable and

1452
00:33:36,066 --> 00:33:37,236
independent from your,

1453
00:33:37,546 --> 00:33:37,966
time?

1454
00:33:38,368 --> 00:33:38,974
It is.

1455
00:33:38,974 --> 00:33:40,125
Which it's funny because

1456
00:33:40,458 --> 00:33:41,547
in the meantime it's

1457
00:33:41,547 --> 00:33:42,657
a lot more of my time.

1458
00:33:44,907 --> 00:33:45,957
Nobody said it was easy.

1459
00:33:45,962 --> 00:33:46,892
I'm gonna keep it, I'm

1460
00:33:46,897 --> 00:33:47,702
gonna keep it real here.

1461
00:33:48,152 --> 00:33:50,879
Oh, so the bigger picture

1462
00:33:50,909 --> 00:33:51,769
being in terms of,

1463
00:33:51,769 --> 00:33:52,879
why I made the switch

1464
00:33:52,879 --> 00:33:54,545
and I'll, reference a.

1465
00:33:54,872 --> 00:33:56,192
quiz, an assessment that I

1466
00:33:56,192 --> 00:33:57,152
took that was really helpful

1467
00:33:57,152 --> 00:33:59,092
for me in, guiding me on that.

1468
00:33:59,092 --> 00:33:59,632
And that's called

1469
00:33:59,632 --> 00:34:00,832
Wealth Dynamics.

1470
00:34:01,272 --> 00:34:02,327
So it's, an assessment

1471
00:34:02,332 --> 00:34:03,557
through wealth dynamics.

1472
00:34:03,637 --> 00:34:04,777
genius u I think

1473
00:34:04,777 --> 00:34:05,497
is the website.

1474
00:34:05,854 --> 00:34:07,037
It's a, paid assessment.

1475
00:34:07,037 --> 00:34:08,147
It's about a hundred dollars.

1476
00:34:08,457 --> 00:34:09,507
but if you Google it, there's

1477
00:34:09,507 --> 00:34:10,797
usually coupon codes available

1478
00:34:10,797 --> 00:34:12,447
for like $25 off or something.

1479
00:34:12,447 --> 00:34:12,897
Side note.

1480
00:34:13,208 --> 00:34:14,367
But when I took this,

1481
00:34:14,367 --> 00:34:15,327
it tells you it's not

1482
00:34:15,327 --> 00:34:16,227
just a personality type.

1483
00:34:16,227 --> 00:34:16,857
It's like, okay,

1484
00:34:17,144 --> 00:34:18,387
based on these things

1485
00:34:18,387 --> 00:34:19,733
about you, How can you

1486
00:34:19,733 --> 00:34:20,513
create the most wealth?

1487
00:34:20,543 --> 00:34:21,203
It's not even about

1488
00:34:21,203 --> 00:34:22,013
necessarily a business

1489
00:34:22,013 --> 00:34:23,543
because different personality

1490
00:34:23,543 --> 00:34:24,413
types, like maybe it's

1491
00:34:24,413 --> 00:34:25,133
not, maybe you don't even

1492
00:34:25,133 --> 00:34:26,213
have a business, right?

1493
00:34:26,534 --> 00:34:28,349
And so when I took this,

1494
00:34:28,349 --> 00:34:30,359
actually, my result is not

1495
00:34:30,359 --> 00:34:31,719
a typically an entrepreneur.

1496
00:34:31,719 --> 00:34:34,056
And so I had a lot of,

1497
00:34:34,056 --> 00:34:36,613
resistance around accepting

1498
00:34:36,613 --> 00:34:37,873
what my result was.

1499
00:34:38,413 --> 00:34:39,793
Oh, but when I really

1500
00:34:39,793 --> 00:34:40,453
opened up to it.

1501
00:34:40,453 --> 00:34:41,233
So my result in the

1502
00:34:41,233 --> 00:34:42,103
assessment is called the

1503
00:34:42,103 --> 00:34:44,533
supporter profile, which is

1504
00:34:44,533 --> 00:34:45,973
a little bit misleading in,

1505
00:34:45,973 --> 00:34:47,413
the name, but essentially,

1506
00:34:48,104 --> 00:34:49,544
Supporters don't typically

1507
00:34:49,544 --> 00:34:50,954
make the best entrepreneurs.

1508
00:34:51,393 --> 00:34:52,964
They make the best leaders.

1509
00:34:53,024 --> 00:34:54,164
So supporters make

1510
00:34:54,164 --> 00:34:55,334
the best CEOs.

1511
00:34:55,334 --> 00:34:56,384
Bob Iger with Disney

1512
00:34:56,389 --> 00:34:57,524
is a supporter.

1513
00:34:57,674 --> 00:34:57,764
Mm-hmm.

1514
00:34:58,009 --> 00:34:59,564
So, but they're not

1515
00:34:59,564 --> 00:35:01,734
typically the entrepreneur.

1516
00:35:01,734 --> 00:35:02,634
So I had like a total

1517
00:35:02,634 --> 00:35:04,164
identity crisis, but I'm like,

1518
00:35:04,169 --> 00:35:05,304
what do I do with my life?

1519
00:35:05,304 --> 00:35:06,084
Am I just like, go to

1520
00:35:06,236 --> 00:35:07,164
do I start applying for

1521
00:35:07,164 --> 00:35:08,544
c e o positions now?

1522
00:35:08,544 --> 00:35:12,054
Like what's, oh, but what it

1523
00:35:12,054 --> 00:35:14,719
made me realize was, Content

1524
00:35:14,719 --> 00:35:16,459
creation has always been

1525
00:35:16,459 --> 00:35:17,889
something that I'm good at,

1526
00:35:18,168 --> 00:35:19,816
but that's a huge struggle

1527
00:35:19,816 --> 00:35:22,486
for me and this weight

1528
00:35:22,546 --> 00:35:24,166
of, needing to constantly

1529
00:35:24,171 --> 00:35:25,816
create content and having

1530
00:35:25,816 --> 00:35:26,716
a business model that kind

1531
00:35:26,716 --> 00:35:27,766
of revolved around how much

1532
00:35:27,766 --> 00:35:29,386
content I was creating and

1533
00:35:29,386 --> 00:35:32,149
sharing was, really heavy

1534
00:35:32,149 --> 00:35:33,739
and stressful and not fun.

1535
00:35:34,119 --> 00:35:35,176
And what this.

1536
00:35:35,766 --> 00:35:38,076
Highlighted was, for me it's

1537
00:35:38,076 --> 00:35:39,696
all relationship energy,

1538
00:35:39,966 --> 00:35:41,856
which is was no surprise,

1539
00:35:41,856 --> 00:35:44,256
but seeing it mapped out

1540
00:35:44,256 --> 00:35:46,356
like that was like, oh, okay.

1541
00:35:46,356 --> 00:35:48,846
So when I am in flow is

1542
00:35:48,846 --> 00:35:49,896
when I'm with people.

1543
00:35:49,896 --> 00:35:50,676
And so whether that's

1544
00:35:50,676 --> 00:35:52,836
leading a team or working

1545
00:35:52,836 --> 00:35:55,204
with coaching clients or

1546
00:35:56,005 --> 00:35:57,787
creating partnerships mm-hmm.

1547
00:35:57,867 --> 00:35:59,097
Going out and connecting

1548
00:35:59,097 --> 00:35:59,877
people, right.

1549
00:36:00,259 --> 00:36:01,478
That is flow for

1550
00:36:01,478 --> 00:36:02,468
me and that's easy.

1551
00:36:02,468 --> 00:36:04,930
And so what I can do, When I'm

1552
00:36:04,930 --> 00:36:06,340
focused on those activities,

1553
00:36:06,670 --> 00:36:08,260
I can shrink time because it's

1554
00:36:08,260 --> 00:36:09,430
so natural and easy for me, I

1555
00:36:09,430 --> 00:36:10,420
can do so much more than the

1556
00:36:10,420 --> 00:36:12,070
average person when my energy

1557
00:36:12,070 --> 00:36:13,210
is focused on those things.

1558
00:36:13,525 --> 00:36:15,778
Right where for me to take,

1559
00:36:15,778 --> 00:36:17,188
for me to write a blog post

1560
00:36:17,188 --> 00:36:18,598
or create a YouTube video or

1561
00:36:18,598 --> 00:36:19,978
thing right, would take me so

1562
00:36:19,978 --> 00:36:20,938
much longer than someone who

1563
00:36:20,938 --> 00:36:22,528
that was their flow, right?

1564
00:36:22,888 --> 00:36:24,201
And so that's really what

1565
00:36:24,377 --> 00:36:25,478
wealth dynamics is all about,

1566
00:36:25,483 --> 00:36:26,858
is like, okay, how do you,

1567
00:36:27,248 --> 00:36:28,628
where are you in flow and how

1568
00:36:28,628 --> 00:36:30,158
can you double down on that or

1569
00:36:30,163 --> 00:36:31,688
quadruple down on that, right?

1570
00:36:31,688 --> 00:36:32,168
Because that's how you're

1571
00:36:32,168 --> 00:36:33,458
gonna create the most wealth

1572
00:36:33,839 --> 00:36:35,528
is if it's revolving around

1573
00:36:35,528 --> 00:36:37,178
an area where you're in flow.

1574
00:36:37,238 --> 00:36:38,468
So I had the idea for the

1575
00:36:38,468 --> 00:36:40,178
agency basically because I'm

1576
00:36:40,178 --> 00:36:41,198
like, okay, well if I'm in

1577
00:36:41,198 --> 00:36:42,855
flow when I am, Leading a

1578
00:36:42,855 --> 00:36:44,775
team, and when I'm working

1579
00:36:44,775 --> 00:36:46,185
with people and connecting

1580
00:36:46,185 --> 00:36:47,655
people, then this allows me

1581
00:36:47,655 --> 00:36:49,275
to do all of those things.

1582
00:36:49,275 --> 00:36:49,545
Oh, wonderful.

1583
00:36:50,774 --> 00:36:51,476
Yes.

1584
00:36:51,516 --> 00:36:52,956
but, building the team,

1585
00:36:53,046 --> 00:36:54,216
having the right people,

1586
00:36:54,216 --> 00:36:55,206
putting our systems and

1587
00:36:55,206 --> 00:36:56,196
processes in place, getting

1588
00:36:56,196 --> 00:36:57,969
all that, it's a lot, right?

1589
00:36:57,969 --> 00:37:00,559
And so having the growing

1590
00:37:00,564 --> 00:37:01,699
pain, especially because we've

1591
00:37:01,699 --> 00:37:02,869
brought on so many clients so

1592
00:37:02,869 --> 00:37:03,979
fast, like the growing pains

1593
00:37:03,979 --> 00:37:05,694
of it, I'm not, I'm definitely

1594
00:37:05,694 --> 00:37:06,954
still very involved in the

1595
00:37:06,954 --> 00:37:08,154
business and, working way

1596
00:37:08,154 --> 00:37:09,264
more than I have been working

1597
00:37:09,512 --> 00:37:10,734
these past several years.

1598
00:37:10,794 --> 00:37:12,684
So that has been an

1599
00:37:12,684 --> 00:37:13,704
adjustment for sure.

1600
00:37:14,034 --> 00:37:16,493
But being able to, What

1601
00:37:16,493 --> 00:37:18,293
really excites me and what

1602
00:37:18,293 --> 00:37:20,573
lights me up is that our

1603
00:37:20,663 --> 00:37:24,083
growth is directly tied to.

1604
00:37:24,708 --> 00:37:26,328
funding the people who

1605
00:37:26,328 --> 00:37:27,498
are creating and who are

1606
00:37:27,498 --> 00:37:29,033
leading communities and

1607
00:37:29,033 --> 00:37:30,203
caring about these different

1608
00:37:30,203 --> 00:37:31,523
causes and movements.

1609
00:37:31,523 --> 00:37:32,723
And the ones who are stepping

1610
00:37:32,723 --> 00:37:33,983
up to the mic like you are

1611
00:37:33,983 --> 00:37:35,033
and having podcasts and

1612
00:37:35,033 --> 00:37:37,193
platforms where they're

1613
00:37:37,193 --> 00:37:38,753
sharing knowledge and

1614
00:37:38,758 --> 00:37:40,448
inspiration and leading.

1615
00:37:40,478 --> 00:37:40,958
Right.

1616
00:37:40,958 --> 00:37:42,538
And, are go-to GAL Media.

1617
00:37:42,538 --> 00:37:43,438
Our, clients on that

1618
00:37:43,438 --> 00:37:44,398
side are all women.

1619
00:37:44,398 --> 00:37:44,488
Mm-hmm.

1620
00:37:45,158 --> 00:37:45,378
And.

1621
00:37:45,578 --> 00:37:46,778
So what's really exciting

1622
00:37:46,778 --> 00:37:47,918
is opening up this whole

1623
00:37:47,918 --> 00:37:50,168
new realm of revenue

1624
00:37:50,198 --> 00:37:51,728
for that group and

1625
00:37:51,758 --> 00:37:52,598
knowing that the more.

1626
00:37:53,533 --> 00:37:54,673
Money we make them.

1627
00:37:54,673 --> 00:37:55,873
That's how we grow, right?

1628
00:37:55,873 --> 00:37:56,533
Because we're getting

1629
00:37:56,533 --> 00:37:57,703
a percentage of that.

1630
00:37:57,713 --> 00:37:57,913
Mm-hmm.

1631
00:37:57,993 --> 00:37:59,743
And so that having that

1632
00:37:59,743 --> 00:38:01,153
aligned in that way and really

1633
00:38:01,153 --> 00:38:02,593
seeing the impact of the work

1634
00:38:02,593 --> 00:38:03,523
that we're doing and how it's

1635
00:38:03,523 --> 00:38:05,923
directly impacting the work

1636
00:38:06,043 --> 00:38:07,633
that they're able to do as a

1637
00:38:07,633 --> 00:38:09,373
result is really inspiring.

1638
00:38:09,373 --> 00:38:10,813
And that's where I see, okay.

1639
00:38:10,813 --> 00:38:12,456
We can, being able to grow

1640
00:38:12,461 --> 00:38:13,626
this team eventually where

1641
00:38:13,626 --> 00:38:15,086
it doesn't revolve solely

1642
00:38:15,086 --> 00:38:16,736
on, me and my brain and

1643
00:38:16,736 --> 00:38:18,446
my own intuitive coaching.

1644
00:38:18,451 --> 00:38:18,926
Right.

1645
00:38:19,276 --> 00:38:21,166
But being able to really

1646
00:38:21,196 --> 00:38:22,396
systemize and take the

1647
00:38:22,396 --> 00:38:23,866
processes of, okay, how are

1648
00:38:23,866 --> 00:38:25,186
we doing this for clients?

1649
00:38:25,186 --> 00:38:26,206
And bring other people on,

1650
00:38:26,206 --> 00:38:27,959
create, really leaning into

1651
00:38:27,959 --> 00:38:29,609
the, IP side of things more

1652
00:38:29,609 --> 00:38:30,859
to be able to scale this

1653
00:38:30,859 --> 00:38:32,239
service-based business and

1654
00:38:32,239 --> 00:38:33,439
bring on the right people

1655
00:38:33,444 --> 00:38:34,639
that can implement it.

1656
00:38:34,669 --> 00:38:36,949
And yeah, I can stay in

1657
00:38:36,949 --> 00:38:39,479
my zone and, we can keep

1658
00:38:39,479 --> 00:38:40,409
growing and, making an

1659
00:38:40,409 --> 00:38:41,759
impact in this industry.

1660
00:38:42,340 --> 00:38:42,644
Yeah,

1661
00:38:42,674 --> 00:38:43,904
I mean, that is a great

1662
00:38:43,904 --> 00:38:46,027
example of, how it's not about

1663
00:38:46,027 --> 00:38:47,467
creating passive revenue.

1664
00:38:47,707 --> 00:38:49,447
I mean, leverage is about

1665
00:38:49,447 --> 00:38:51,230
putting in effort, that

1666
00:38:51,235 --> 00:38:53,420
force upfront, but you're

1667
00:38:53,420 --> 00:38:55,760
creating that lever that

1668
00:38:55,760 --> 00:38:57,890
helps you magnify the output.

1669
00:38:58,194 --> 00:39:00,232
And that is the, long-term

1670
00:39:00,232 --> 00:39:01,582
benefits of putting in

1671
00:39:01,582 --> 00:39:03,952
all this work upfront.

1672
00:39:04,284 --> 00:39:05,982
But that will reap long-term

1673
00:39:05,982 --> 00:39:07,722
rewards and multiply.

1674
00:39:07,877 --> 00:39:09,587
Your impact as well.

1675
00:39:09,587 --> 00:39:10,997
So that's, the beauty of that.

1676
00:39:10,997 --> 00:39:11,927
So I love that.

1677
00:39:12,475 --> 00:39:13,127
Yes, absolutely.

1678
00:39:13,487 --> 00:39:15,287
So thank you so much.

1679
00:39:15,287 --> 00:39:17,207
So as we wrap up, I

1680
00:39:17,207 --> 00:39:18,839
have a couple of, final

1681
00:39:18,839 --> 00:39:19,859
questions for you.

1682
00:39:20,169 --> 00:39:22,540
One is, we love to, work on

1683
00:39:22,545 --> 00:39:23,470
creating an environment that

1684
00:39:23,470 --> 00:39:25,180
works for everyone and we

1685
00:39:25,180 --> 00:39:26,980
love to share inspirational

1686
00:39:26,980 --> 00:39:28,360
organizations that are doing

1687
00:39:28,360 --> 00:39:30,130
work that support women

1688
00:39:30,130 --> 00:39:31,300
and help create economy

1689
00:39:31,300 --> 00:39:32,290
that works for more of us.

1690
00:39:32,559 --> 00:39:33,910
Is there an organization that

1691
00:39:33,910 --> 00:39:34,750
you'd like to share?

1692
00:39:35,203 --> 00:39:37,453
Yes, so the, and I forget

1693
00:39:37,453 --> 00:39:38,443
what I shared last time, so

1694
00:39:38,443 --> 00:39:39,613
it might be the same one,

1695
00:39:40,002 --> 00:39:41,263
but I always like to shout

1696
00:39:41,263 --> 00:39:43,003
out the Loveland Foundation.

1697
00:39:43,033 --> 00:39:44,143
So this was created by

1698
00:39:44,233 --> 00:39:47,413
Rachel Cargill, and they,

1699
00:39:47,443 --> 00:39:48,370
do a number of things, but

1700
00:39:48,370 --> 00:39:49,630
what always really resonated

1701
00:39:49,635 --> 00:39:51,010
with me because of how

1702
00:39:51,010 --> 00:39:52,000
instrumental, especially

1703
00:39:52,000 --> 00:39:52,900
talking about mindset.

1704
00:39:53,227 --> 00:39:54,410
Therapy can be, yes.

1705
00:39:54,410 --> 00:39:55,310
Some things are mindset,

1706
00:39:55,310 --> 00:39:56,510
but some things are therapy

1707
00:39:57,163 --> 00:39:58,850
and realizing that therapy

1708
00:39:58,850 --> 00:40:00,980
is, not easily accessible

1709
00:40:00,985 --> 00:40:02,390
for a lot of people.

1710
00:40:02,450 --> 00:40:03,260
And the level and

1711
00:40:03,260 --> 00:40:04,730
foundation does have a

1712
00:40:04,735 --> 00:40:06,710
commitment to making therapy

1713
00:40:06,710 --> 00:40:07,670
available specifically

1714
00:40:07,670 --> 00:40:08,780
to black women and girls.

1715
00:40:08,780 --> 00:40:09,860
I know they're reaching out

1716
00:40:09,860 --> 00:40:11,000
to other communities too,

1717
00:40:11,060 --> 00:40:12,410
but, and they have a variety

1718
00:40:12,410 --> 00:40:13,160
of things that they offer,

1719
00:40:13,160 --> 00:40:14,690
but that piece of it, the

1720
00:40:14,720 --> 00:40:16,550
making therapy accessible

1721
00:40:16,550 --> 00:40:18,320
and being able to really

1722
00:40:18,410 --> 00:40:19,640
help these women and girls

1723
00:40:19,645 --> 00:40:21,125
who need it to get Their

1724
00:40:21,125 --> 00:40:22,295
mindset to a certain place

1725
00:40:22,295 --> 00:40:23,255
and not just cuz it's mindset.

1726
00:40:23,255 --> 00:40:23,825
They probably have been

1727
00:40:23,825 --> 00:40:24,605
struggling with a lot of

1728
00:40:24,605 --> 00:40:26,505
things, but to heal and then

1729
00:40:26,584 --> 00:40:27,855
give themselves that mental

1730
00:40:27,855 --> 00:40:29,175
health foundation to be able

1731
00:40:29,175 --> 00:40:31,065
to grow from there is so key.

1732
00:40:31,445 --> 00:40:32,133
and I've just always been

1733
00:40:32,133 --> 00:40:33,363
really inspired by their work.

1734
00:40:33,817 --> 00:40:33,993
That's

1735
00:40:33,993 --> 00:40:34,593
fantastic.

1736
00:40:34,598 --> 00:40:36,243
I love that The link

1737
00:40:36,248 --> 00:40:37,233
to that will be in the

1738
00:40:37,233 --> 00:40:38,373
show notes and I hope

1739
00:40:38,373 --> 00:40:40,070
everyone, checks that out.

1740
00:40:40,350 --> 00:40:42,720
So do you have, I know you

1741
00:40:42,720 --> 00:40:44,580
have a quiz that you have

1742
00:40:44,580 --> 00:40:45,660
regarding mindset that

1743
00:40:45,660 --> 00:40:46,410
you, is there something

1744
00:40:46,410 --> 00:40:47,160
you'd like to share there?

1745
00:40:47,687 --> 00:40:48,878
Yes, so.

1746
00:40:48,908 --> 00:40:49,808
Well, if you're struggling

1747
00:40:49,813 --> 00:40:50,738
with mindset, I know we

1748
00:40:50,738 --> 00:40:51,638
talked a bit about mindset

1749
00:40:51,638 --> 00:40:52,538
today, specifically, we

1750
00:40:52,538 --> 00:40:53,348
didn't get into too much

1751
00:40:53,348 --> 00:40:54,968
about self-sabotage, but that

1752
00:40:54,968 --> 00:40:56,348
usually goes hand in hand.

1753
00:40:56,348 --> 00:40:56,438
Mm-hmm.

1754
00:40:56,678 --> 00:40:58,333
Because, as we were talking

1755
00:40:58,333 --> 00:40:59,173
about with confirmation

1756
00:40:59,178 --> 00:41:00,613
bias, the opposite is usually

1757
00:41:00,613 --> 00:41:01,903
this, the sabotage and

1758
00:41:02,143 --> 00:41:03,643
starting to realize that.

1759
00:41:04,433 --> 00:41:05,093
in the work that I was

1760
00:41:05,093 --> 00:41:05,783
doing as a coach, I

1761
00:41:05,783 --> 00:41:06,803
realized that we all have

1762
00:41:06,808 --> 00:41:08,453
a different inner critic.

1763
00:41:08,513 --> 00:41:09,683
It's everyone's like, oh,

1764
00:41:09,707 --> 00:41:10,943
you're inner critic, but it's

1765
00:41:10,943 --> 00:41:12,293
not the same for everyone.

1766
00:41:12,298 --> 00:41:13,643
It shows up differently

1767
00:41:13,643 --> 00:41:15,263
and it can be hard to spot.

1768
00:41:15,653 --> 00:41:17,423
So I do have a quiz that helps

1769
00:41:17,423 --> 00:41:18,443
you really identify and it's.

1770
00:41:18,478 --> 00:41:19,768
In a fun way as much as,

1771
00:41:19,768 --> 00:41:21,148
self-sabotage can be fun,

1772
00:41:21,508 --> 00:41:23,578
but it's which movie villain

1773
00:41:23,578 --> 00:41:25,918
is sabotaging your success

1774
00:41:25,978 --> 00:41:28,138
and being able to have some

1775
00:41:28,138 --> 00:41:29,534
fun with it and, be light

1776
00:41:29,534 --> 00:41:30,704
about it, but also see like,

1777
00:41:30,734 --> 00:41:32,234
okay, this is the type of.

1778
00:41:32,967 --> 00:41:34,449
Inner critic that I have in

1779
00:41:34,449 --> 00:41:35,559
how you can start to spot

1780
00:41:35,559 --> 00:41:36,759
it because they're not all

1781
00:41:36,759 --> 00:41:37,869
the same and you may not

1782
00:41:37,869 --> 00:41:39,459
even realize the ways that

1783
00:41:39,459 --> 00:41:40,389
you're self-sabotaging.

1784
00:41:40,389 --> 00:41:42,129
I'm really creative about

1785
00:41:42,129 --> 00:41:43,209
how I self-sabotage.

1786
00:41:43,209 --> 00:41:43,929
It took me a while

1787
00:41:43,934 --> 00:41:44,739
to figure it out.

1788
00:41:45,849 --> 00:41:47,574
Oh, so you can take that quiz

1789
00:41:47,574 --> 00:41:49,914
for free@jacquelinemalone.com

1790
00:41:50,364 --> 00:41:51,534
slash quiz.

1791
00:41:52,045 --> 00:41:53,834
And if you are interested

1792
00:41:53,834 --> 00:41:54,854
on the other side of

1793
00:41:54,854 --> 00:41:56,324
things, if you either want

1794
00:41:56,329 --> 00:41:58,664
to be a sponsor or want

1795
00:41:58,664 --> 00:42:00,944
to get sponsored, if you

1796
00:42:00,949 --> 00:42:02,504
go to, I would just send

1797
00:42:02,504 --> 00:42:03,414
me a DM on Instagram.

1798
00:42:03,419 --> 00:42:04,930
We have site up for go to gal.

1799
00:42:04,930 --> 00:42:05,980
Go to gal.co.

1800
00:42:05,980 --> 00:42:06,850
But if you go on

1801
00:42:06,855 --> 00:42:09,762
Instagram, go.to.gal.

1802
00:42:10,094 --> 00:42:11,317
And send me a dm, we can

1803
00:42:11,317 --> 00:42:12,907
have a conversation about

1804
00:42:12,907 --> 00:42:14,257
the best way to, help you

1805
00:42:14,257 --> 00:42:16,477
get either find those places

1806
00:42:16,477 --> 00:42:18,097
you wanna sponsor or get

1807
00:42:18,097 --> 00:42:19,237
sponsored, or maybe both,

1808
00:42:19,242 --> 00:42:20,107
cuz a lot of our clients

1809
00:42:20,107 --> 00:42:21,127
actually wear both hats.

1810
00:42:21,715 --> 00:42:22,717
That is fantastic.

1811
00:42:22,717 --> 00:42:23,347
Thank you so much

1812
00:42:23,347 --> 00:42:24,037
for sharing that.

1813
00:42:24,037 --> 00:42:25,357
Again, all those links

1814
00:42:25,362 --> 00:42:26,617
will be in this show notes.

1815
00:42:27,015 --> 00:42:27,907
Wonderful to have

1816
00:42:27,912 --> 00:42:29,017
you here, Jacquelyn.

1817
00:42:29,017 --> 00:42:29,977
Thank you for coming

1818
00:42:29,977 --> 00:42:31,027
back and sharing your

1819
00:42:31,027 --> 00:42:32,347
wisdom so generously.

1820
00:42:32,810 --> 00:42:33,327
thank you so much

1821
00:42:33,327 --> 00:42:33,897
for having me.

1822
00:42:33,897 --> 00:42:34,827
Always so great to see

1823
00:42:34,827 --> 00:42:35,997
you and I love diving into

1824
00:42:35,997 --> 00:42:37,107
this conversation with you.

1825
00:42:37,388 --> 00:42:37,794
Thanks.