00:01.54
Kennedy Kennedy
I sent an email to my list every single day for more than 10 years. Yes, literally seven days a week. In fact, some days I even try emailing them twice on that day.
00:12.47
Kennedy Kennedy
let me yeah Let me show you what happened.
00:43.33
Kennedy Kennedy
Hello, welcome back. There's one email strategy that's actually brought me in more than 8,000 paying clients and multiple millions of dollars. And I'd like to give it to you as a complete strategy document for free. You can go and download it now completely for free just by going to emailmarketingheroes.com slash fast.
01:02.80
Kennedy Kennedy
So yes, it does sound like a lot. doesn't it? Like I'm going to email my list every single day and I've been doing it for more than 10 years. I've done it in multiple industries, done it B2B and B2C.
01:15.54
Kennedy Kennedy
First of all, one of the things you have to do in order to make this work is you have to give yourself permission. and I know it sounds kind of crazy. Let me get comfortable. sitting so Sit back in the chair here.
01:26.39
Kennedy Kennedy
Because the big thing you have to do in order to do this is you have to give yourself the permission to actually send every day or any any behavior what you want to change, anything you knew you want to do, you have to give yourself that permission. So there's three things I did to give myself permission. The first thing was I told people that at the point of signing up, I said, this is what you're going to be getting.
01:48.48
Kennedy Kennedy
So I'm going to give you this freebi freebie, this lead magnet, this free thing. And then I'm also going to send you an email every single day with tips and ideas and insights and inspiration of how you can improve the thing that I help you improve. So In this business, it's helping with your email marketing.
02:06.97
Kennedy Kennedy
In previous businesses, it was to lose weight or was to um get more gigs as an entertainer, whatever that is. So that was the first thing as I realized, well, if I tell people that's what they're going to be getting, that's what they're going to be getting. That's what they're signing up for. So that really, really helped.
02:22.33
Kennedy Kennedy
Second thing I do is I realized that They're actually joining my email list. It's my email list. So honestly, I can do whatever the fuck I want. Like it's my email list.
02:33.96
Kennedy Kennedy
Like if they don't like it, they can leave. And that leads me on to the third thing, which is if they don't like it, they get to unsubscribe at any point. And what's great is but when people hear me talk about the fact that I email my list pretty much every single day, but like, yeah, but I can't because I'm in B2C. And I'm like, well,
02:51.10
Kennedy Kennedy
So am I. Or I'm in B2B. So am I. like This works regardless of who you are who you you are serving. In fact, I've got one consulting client at the moment.
03:01.92
Kennedy Kennedy
They're like a big technology company. They build custom technology people. Very B2C. They're talking like... minimum of like 10 grand projects, like usually a lot a lot bigger than that, 20s and 30s and 100 grand projects.
03:14.44
Kennedy Kennedy
And they're talking to like CEOs and the C-suite people, and they're implementing these strategies once they get this stuff out of their heads, right? And so I'll tell you what I'm going to do. i'm going to sort of peel back everything I've learned or some of the stuff I've learned ah from doing this for more than 10 years, multiple niches.
03:31.85
Kennedy Kennedy
and and And it's really quite interesting. So the first thing that I learned is, well, you have to send an email. Like I send an email first thing in the morning, right? I send a thing an email first thing in the morning and I do that because it makes it a habit for me, right?
03:50.28
Kennedy Kennedy
And it makes it habit for them as a reader. So they expect it. Right. But one of the things I did not expect was the complaints and not the kind of complaints that you perhaps are expecting them to be.
04:02.69
Kennedy Kennedy
um i remember I was giving a keynote. I was giving a talk um in Las Vegas. I was doing this talk in the Flamingo, if you if you know where that is, um on the on the on the strip. And I was flying home. And because of a combination of the fact that it's a 14 hour journey to get back home for me,
04:19.05
Kennedy Kennedy
about the time I fly all the way across into London, then London back up to Newcastle where I live. It's a really, really long flight. And then there's also also the the time difference, which is eight hours. And then there was a delay.
04:31.36
Kennedy Kennedy
So add all those things together. And that meant on this day, I didn't actually send an email to my list. And we got a bunch of emails from people saying, where's Kennedy's email? Where's Kennedy's email?
04:42.28
Kennedy Kennedy
So we did get complaints because of the habit that we'd actually created within our readers, which is it's quite amazing. It becomes a thing. People were saying like, oh, I yeah i listen to i sorry i listen i read your emails when I'm you know when i'm waiting for the the kids to get ready or i when I've just you know picked this up or done that thing like with my cup of coffee in the morning or whatever.
05:07.11
Kennedy Kennedy
So people really do start become habitualized to your email, which I think is really, really important. The next thing I learned is about email open rates. Really interestingly. So for most people, they'd be happy with an email open rate of, i don't know, 30, 40%, right?
05:25.34
Kennedy Kennedy
But even if you're getting 40% open rate and you've got a sizable email list, that means that 60% of the email list are not really reading your emails. And if you only email once a week and you are getting a 40% open rate, that means in a week,
05:40.79
Kennedy Kennedy
sixty percent of your email list are actually not hearing from you at all. That's crazy, right? That is crazy. 60% of the people who, they joined your email list. They know what they were in for. And yet, 60%, more than half of them, don't even look at an email.
05:57.02
Kennedy Kennedy
Don't read what you've got to say. Don't consume any of you in a week. That is crazy to me. So what I discovered is by emailing more than one a week, every day, I found that across a week,
06:11.06
Kennedy Kennedy
More than 80%, 8-0, more than 80% of people on our email list will open an email in a week's period.
06:21.92
Kennedy Kennedy
I'm basically getting an 80% open rate from my emails every single week. That means I'm getting, instead of 30%, I'm getting 80% of the people who are interested in what I share, interested in what I teach, who have the problem that I solve.
06:39.08
Kennedy Kennedy
I'm getting 80% of them to consume something from me every single week. That's pretty cool, right? And yes, by by yeah by emailing more often, I'll tell you now, there were typos in those emails.
06:52.78
Kennedy Kennedy
Absolutely. And I was like, see through it. I mean, I'm dyslexic. I find typing very difficult. I find reading difficult too. So these emails were definitely not perfect, right?
07:03.21
Kennedy Kennedy
But they were sent. And that was the thing I was committed to. Like, what is the thing we're committing to? And and for me, it was getting the email sent. So I just let go. of the typos and said to people, if you can't deal with it, then this is not the place for you. The good news is you could grab your email now, stick it in the chat GPT, have it spell check it and correct it for you and then paste it into your email platform and you're pretty much ready to go. So that's kind of solved these days pretty much.
07:28.69
Kennedy Kennedy
um Not always. you You don't have time to actually do that. The next thing that I learned was something interesting that really, really interesting that happened. All of the events that I've been speaking at. So I've been speaking at quite a lot of events. One of the things I love doing is getting on stage in front of groups. And you'll see me speaking at all kinds of events across the UK this year.
07:47.08
Kennedy Kennedy
um Mostly UK at the minute. I've done some international stuff as well. But I'm going to be on the island of Jersey later in the year. i'm going to be speaking up and down the UK in London, in Newcastle, um all over the UK. But also when I've been speaking at any kind of events, people will come up to me. Even in Las Vegas, when I was in Boston or Florida, they'll come up to me and they'll tell me stuff like, oh, my God, um I love cats. I love your cats. I'm like, oh, my God, we've never met before. This is really creepy. This is weird.
08:14.16
Kennedy Kennedy
um But of course, this is the kind of thing that happens when you share a bit about yourself in your emails. So I will share things about the fact that I've never learned to drive and I've got no intention of driving. I know that's really curious to a lot of people and kind of shocking or the fact I love drinking tea or there's so many different things that might slip into the the conversation that I'm sharing in my emails. And when you're sending that many emails, you'll find that you do start bringing more of yourself into them.
08:44.24
Kennedy Kennedy
And that means people come up to you and say, oh, I've got a cat too. I really love cats or or whatever. And when they do that, what proving? They're proving that they know you. They know things about you. They feel like they know you.
08:57.97
Kennedy Kennedy
You're almost like a celebrity in their head. But more than a celebrity, you're you don't even have that level of like being too high status. that that you're sort of like You're in their room with them. It's it's really, really amazing.
09:10.33
Kennedy Kennedy
And because you're doing this, what you're doing is you're becoming more real to them, right? You're becoming really real. One of the reasons I try and always write my daily emails in real time, like that day, rather than batching them, unless I'm going on holiday, going on vacation or we're doing a particular campaign that needs to be all written at once.
09:29.44
Kennedy Kennedy
But if I'm like sending my day-to-day emails, I try and write them real time, like right at that morning, send it that day. Well, not only does that mean I get instant gratification from that email, I get the result of it straight away. I send the email, I make sales.
09:41.94
Kennedy Kennedy
But more importantly, it's much more like reality TV. Look, yeah reality TV is like hyper addictive, isn't it? Like people are obsessed with reality TV. I'm not massively into it. I've not seen America's Got Talent or Britain's Got Talent for years. I'm not really into those things. Big Brother and all that. I'm not really into it.
10:00.62
Kennedy Kennedy
But It is extremely popular. There's a reason they keep recommissioning these shows because people like to see that. What do people love about reality TV? Yes, they get to know something about these characters.
10:11.87
Kennedy Kennedy
Like I was saying before about knowing I've got a cat and knowing I, you know, my my father died two years ago. My mom was, you know, my mom was still with us. I spent the weekend. She came over. We had a curry, you know, all this kind of stuff. They get to know that.
10:24.30
Kennedy Kennedy
But you actually tap into the fact that throughout that journey, of that email and throughout time, they get to see the different moods you are in.
10:36.22
Kennedy Kennedy
So yes, in a reality TV show, you might see the person's a bit groggy and a bit grumpy in the morning, but then the life and soul of the party in the evening. And that makes them a really real three-dimensional person.
10:47.81
Kennedy Kennedy
Whereas if a person is just always happy, happy, happy, it's a bit like, are they ever not like this? Like, what's the extra to that person? What's the other sides of this person? And it makes them less identifiable or less relatable.
11:03.23
Kennedy Kennedy
So when you email each day live, what's really curious about that is some days I'm really uplifting and really motivational, inspiring.
11:13.96
Kennedy Kennedy
Other days I'm kind of like somber and sincere. Other days I'm pissed off about something and having a rant. Other days I'm feeling funny and gregarious and poking fun at something.
11:25.09
Kennedy Kennedy
And what's really nice about emailing really regularly is they get to go on that emotional journey with you and see what it's like for, in my case, me when I'm pissed off, what it's like when Kennedy is happy, what it's like when he's feeling inspired.
11:40.41
Kennedy Kennedy
And when you do that, you connect with people on such a deeper level. It's really, really inspiring. And it really, really connects with people, which I love. um And what's what's really interesting about about this is like you have to decide.
11:55.56
Kennedy Kennedy
You really do have to decide what you will and what you will not talk about. And that can evolve over time. So there might be some some um some what they called them them barriers, some things around um around your life that you won't talk about.
12:15.05
Kennedy Kennedy
And you might not talk about them at the time. So I know that at the at the time when my dad was really ill and in hospital and I was there for him, I wasn't emailing you and oh, I just, my dad just got rushed into hospital and I certainly wasn't giving up the details as it was happening in real time.
12:30.60
Kennedy Kennedy
um But after the case, when it's now feels like i feel comfortable talking about it, i will talk about it now. Some people don't feel comfortable talking about their family, like their children or or their partner or their parents.
12:45.23
Kennedy Kennedy
and There might be some events of your life that you might say, I'm actually, that's that's going to stay in my private life and that's never going to bleed over um into my personal life. I'll tell you, a great example of this. I once had a community radio show with my my friend, Alex, and before and we had like a ah show we hosted together.
13:01.76
Kennedy Kennedy
And our whole show was we'd hire an expert in some funny, bizarre, or slightly interesting or unusual um pseudoscience type thing. We'd invite them in and we'd basically have a go at whatever they were saying they could do.
13:16.10
Kennedy Kennedy
and And we'd have a laugh about it and ask all funny questions and make them do silly things. And before we did any of that, we we sat down and had a conversation, which was like, what the things that we won't talk about in the show?
13:28.71
Kennedy Kennedy
And I said, I really don't want to lower the tone of the show. I mean, i like to lower the tone. Don't get me wrong. I love lowering the tone. Like if it's an innuendo, I'll slip it in. But I didn't want to talk about toilet humor. So I don't do jokes about going to the toilet, about breaking wind and all that sort of stuff. just It just doesn't feel right for me.
13:49.88
Kennedy Kennedy
um So again, that that you can put your own boundaries. That's the word I was trying to find before. You put your own boundaries around the things you will and won't talk about. And every now and again, you can push those boundaries you can test those boundaries and say, actually, this happened. Do I want to talk about it?
14:05.33
Kennedy Kennedy
And so you'll notice that I never talk about toilet humor in my email. I don't talk about anything else, but I don't really do toilet humor. It's quite interesting, right? So you really want to make sure that you put some boundaries around what you will and what you won't talk about, just for your own sake. Don't feel like you have to share everything.
14:19.56
Kennedy Kennedy
Like people do on social media, you definitely don't have to share everything, right? Um... The other thing I noticed is by sending more regular emails, my ability to re-engage email subscribers is way better than anybody else I know.
14:35.53
Kennedy Kennedy
And the reason for that is I can spot, or my email system can spot when someone's disengaging way easier because I'm sending a more frequent emails. So for example, I'm emailing, say, 30 days in a 30-day month.
14:50.08
Kennedy Kennedy
That means if the person hasn't opened or clicked an email in 30 days, I know they've had at least 30 emails. So I'm probably going to make the assumption that they've stopped paying attention to my emails.
15:00.92
Kennedy Kennedy
So I can put them into a re-engagement sequence and start bringing them back to life, resuscitating them and making sure i don't lose those leads that I worked very hard or paid a lot for in the first place to get them.
15:12.45
Kennedy Kennedy
So, but if you're emailing her less frequently, I'd say just someone's emailing just once a week. Well, it's going to take you a little while to figure out, oh, that person hasn't engaged for 30 emails. That's going to be 30 weeks in that case, or 14 emails.
15:27.82
Kennedy Kennedy
It's going to be 14 weeks, and they're probably long gone and past the point of actually being able to be resuscitated. And now my final the final one is actually, I think, is the biggest one.
15:39.14
Kennedy Kennedy
And this is... This was the ultimate hack. People often ask me, how is your messaging so on point? Like, how do you know the exact thing to say that will make people go, oh my gosh, that solves my problem. I really need that. Like, think about it for yourself.
15:55.60
Kennedy Kennedy
If you have the thing to say that perfectly expressed the problem that you solve and why someone should buy it right now, more people would buy, right? Here's the ultimate hack.
16:06.50
Kennedy Kennedy
If you email more often, which is what I do, i email every day, I'm getting 365 tries a year ah figuring out the perfect message. So every week I'm giving myself seven new attempts at writing the messaging in a brand new way, which means I'm forcing myself to go deeper than just the surface of what everyone would say and what feels like just off the top of my head might convert.
16:36.04
Kennedy Kennedy
Whereas if I have to do that every day for two weeks or a month, I'm going to start forcing my creativity to go below the surface and start coming up with new, interesting angles that I never would have explored.
16:50.33
Kennedy Kennedy
Why? Because I have an audience who's expecting me to show up. And I've made a commitment to myself that I'm going to show up every single day. And that means I'm going to dig deeper.
17:00.74
Kennedy Kennedy
So that means if I send an email tomorrow and the response is amazing, it gets loads of clicks and people are buying like crazy, I'm going to look at the messaging that was used in that email and I'm going to apply that to another email.
17:15.47
Kennedy Kennedy
I'm going to apply that same angle of messaging to the sales page, to the sales video, to the webinar, to the product. And i'm going to take full advantage of basically every day is a new chance for you to show up and test a new message.
17:30.13
Kennedy Kennedy
And then you get to be so far advanced and move and refine your message so much faster than anybody else who's not doing this. so if you're looking for the ultimate hack for being able to refine your message faster,
17:48.20
Kennedy Kennedy
Do it in a way that's getting live feedback and all the other benefits that I've talked about in this video. Then I highly recommend you do it. Obviously, you want to just warn people.
17:58.95
Kennedy Kennedy
And when i say warn people, don't be like, warning, warning. Just let them know, hey, I'm going to be starting experiment. i'm going to send you a valuable tip every single day for the next month to help you to...
18:10.09
Kennedy Kennedy
outcome that they want, the thing that you help them with, I think you'll be really pleasantly surprised. Yes, you get people unsubscribing. Yes, that is going to happen. But the people who stick around are the ones who actually want to solve the problem and they want to hear from you.
18:25.74
Kennedy Kennedy
That's it for this week's episode. Make sure you hit like, subscribe, leave me a comment below. If you've got any questions, I'd love to read them. I will reply to them all and I'll see you next week.