Most laughable headline of the year.

My most laughable headline was, and I quote, Starbucks is ditching its mobile pickup stores due to lack of warmth and connection.

Yeah, I want the receipts.

I want to know who is saying I'm not getting warmth and connection when I go to pick up my perfectly orchestrated Starbucks drink.

I think that's a load of Huey and I again, could not be more for Starbucks figuring out how to do mobile pickup faster, better and, and really just make that money on the side.

That's recurring revenue and focus less on what the store environment looks like.

I've never complained about warmth and connection when I'm getting my coffee, only the warmth of my coffee.

So that's my most laughable headline.

Yeah.

You know, I think you, and I think you spun me in your direction on this argument too.

Like, you know, and it's.

You inspired me to write an article about it too.

Like in the sense of they've got to do something on this.

In fact, it's going to come up in our last prediction too, I think as well.

But Chad, what was you, what was your most laughable headline?

So I contemplated whether I wanted laughable to be just like a bad strategic move that was laughable on why someone would try it.

But in the end I went with a headline that just honestly made me laugh.

And it's more CPG than, than retail, but it is liquid Death's pit Diaper flies off the shelves following a viral bathroom incident.

Oh my God, that's right.

Now I'm not sure I ever found out what the viral bathroom incident was and I am certainly not searching for it.

But listen, I go to a lot of concerts during the year, including this one massive four day, all day, all night, you know, festival.

Like this resident.

It's a classic, you know, funny because it's true moment.

Like I'm still young enough knock on wood that I'm able to hang on, but you know, you get enough 24 ounce beer cans during the day and a headliner you love, you know, I don't know.

But this one, this one definitely made me laugh.

Like you get up in the front, you can't go run out of the.

Bathroom when you give up your spot.

No, no, you can't give up your spot.

So you got to very strategically figure out when your last drink of the evening is relative to the bands you want to see.

No doubt about it.

So Chad, I guess you could say in terms of your interpretation of this award, I guess you could say it all depends on how you want to how you want to perceive it.

Is that right?

I think you could say that.

Well done.

Yeah, well done.

I'd like to give you a huggy.

Right.

Nice.

Nice.

Way to double down.

All right, so mine.

Mine is mine.

I went the opposite way.

I went.

I went on, like, the strategy mover.

I just read it and I was like, what the heck is going on here?

And that.

I hate to say it, but it was target small, small town strategy.

Um, that to me seems like a PR reach when you don't have any ability to grow in the suburban markets.

Your urban strategy is not working as well.

And having run stores in small towns like Casper, Wyoming and Scottsbluff, Nebraska, I just.

I just don't think there's a play there.

So that one still, still, unfortunately, makes me chuckle.