1 00:00:02,520 --> 00:00:05,100 Janice Porter: Donna, Hello everyone, and welcome to the 2 00:00:05,160 --> 00:00:09,420 episode this week of relationships rule. Almost 3 00:00:09,420 --> 00:00:12,960 forgot what it was anyway. Nice to be here and nice to have 4 00:00:12,960 --> 00:00:16,860 another special guest with me. Donna. Cravada is my guest 5 00:00:16,860 --> 00:00:22,040 today, and Donna is all about visibility, strategy and 6 00:00:22,040 --> 00:00:26,780 storytelling, those are her special words. And she's been a 7 00:00:26,780 --> 00:00:33,620 marketer, I think I would say, for many years, and I was in a 8 00:00:33,620 --> 00:00:37,940 group, or what was it, a summit of some sort, that we did 9 00:00:37,940 --> 00:00:41,320 together, and that's how we met. And I was fascinated by what I 10 00:00:41,320 --> 00:00:44,260 saw, and wanted to talk more with Donna, and think that she 11 00:00:44,440 --> 00:00:48,220 has lots of value to bring to the audience. So welcome to the 12 00:00:48,220 --> 00:00:48,940 show, Donna. 13 00:00:49,419 --> 00:00:51,099 Donna Cravotta: Thank you. It's good to be here. 14 00:00:51,400 --> 00:00:55,120 Janice Porter: You're very welcome. So I'm going to dig in 15 00:00:55,120 --> 00:00:59,140 a little bit with your be visible Club, which is a 16 00:00:59,140 --> 00:01:03,000 mastermind community, the real 50 over 50, the wisdom 17 00:01:03,000 --> 00:01:06,000 revolution that inspired me, and I love to hear about more about 18 00:01:06,000 --> 00:01:11,640 that so but first I want to ask you, I know that you did a 19 00:01:11,640 --> 00:01:15,780 revamp, like you took some time off from your busy marketing 20 00:01:15,780 --> 00:01:21,800 career and step back to see where you needed to be. And I 21 00:01:21,800 --> 00:01:26,240 think it was about two years correct that, yeah, yeah. So can 22 00:01:26,240 --> 00:01:30,620 you share a little bit about, you know, the process, or the 23 00:01:30,620 --> 00:01:33,800 aha moments that came to you about that 24 00:01:34,880 --> 00:01:37,580 Donna Cravotta: I had reached a point where I had been working 25 00:01:37,580 --> 00:01:43,780 with some clients that were very demanding, and it all kind of 26 00:01:43,840 --> 00:01:49,360 collided with COVID, and my son graduating during COVID and 27 00:01:49,360 --> 00:01:53,200 going to college during COVID and dealing with some health 28 00:01:53,200 --> 00:01:57,580 issues. And it was just like there was this life work instead 29 00:01:57,580 --> 00:02:02,880 of balance. It was a bit of a collision. And I was a lot of 30 00:02:02,880 --> 00:02:07,320 stuff. That's a lot of stuff, and, and there was a point where 31 00:02:07,320 --> 00:02:10,620 I was kind of off boarding these two clients, and three were 32 00:02:10,620 --> 00:02:15,060 getting ready to come back on board. And I was just having 33 00:02:15,060 --> 00:02:17,880 this day where, like, I just didn't want to do anything. And 34 00:02:17,880 --> 00:02:20,540 I, you know, it wasn't. Everything was working. The 35 00:02:20,540 --> 00:02:25,460 technical gods were all pleased and be so it was me. It wasn't 36 00:02:25,460 --> 00:02:28,640 anything but me. That was just like, I don't want to do this, 37 00:02:28,640 --> 00:02:31,040 and I don't want to do this, and I don't want to do this, and I 38 00:02:31,040 --> 00:02:33,500 don't want to do this. And I said, Okay, time to step away 39 00:02:33,500 --> 00:02:37,220 and, like, figure out what's going on here. And I realized 40 00:02:37,220 --> 00:02:40,760 that I had built myself into an agency I didn't want and I 41 00:02:41,600 --> 00:02:44,500 didn't want to be responsible. For all of those people. I'm a 42 00:02:44,500 --> 00:02:49,240 single parent. My son was just like, settled after, you know, a 43 00:02:49,240 --> 00:02:54,760 pretty rough transition of graduation and, 44 00:02:55,059 --> 00:02:57,279 Janice Porter: well, COVID didn't help any of us. No. I 45 00:02:57,280 --> 00:02:59,560 Donna Cravotta: mean, that's why it was rough, yeah, yeah. You 46 00:02:59,560 --> 00:03:02,340 know, it's like, we'd worked all these years to kind of like, get 47 00:03:02,340 --> 00:03:05,040 him to this point, and it's like, let's throw a monkey 48 00:03:05,040 --> 00:03:09,540 wrench in this whole thing. And, you know, I just I, I was just 49 00:03:09,540 --> 00:03:14,160 on autopilot, and I didn't realize what I was doing was not 50 00:03:14,160 --> 00:03:18,420 what I wanted. And when I really thought about it, it was like, 51 00:03:18,420 --> 00:03:20,960 oh, yeah, you don't want any of this. You don't want to be 52 00:03:20,960 --> 00:03:24,860 responsible for all these people on a team, and right for clients 53 00:03:24,860 --> 00:03:27,260 that are going to need 12 different things that you don't 54 00:03:27,260 --> 00:03:32,000 like doing and and even if you try to outsource that, you know, 55 00:03:32,000 --> 00:03:36,200 there's still the responsibility of managing that. And, you know, 56 00:03:36,200 --> 00:03:39,080 it just didn't feel like it fit anymore. It felt like I was 57 00:03:39,080 --> 00:03:43,720 putting somebody else's clothes on. And I said, Okay, well, you 58 00:03:43,780 --> 00:03:46,720 just need to stop, because if you rush into something else, 59 00:03:46,720 --> 00:03:49,960 it's not going to be the right thing. You need to just take a 60 00:03:49,960 --> 00:03:54,940 little break, a break and a breather and pause and figure 61 00:03:54,940 --> 00:03:57,820 out what do you want before you start building something 62 00:03:57,820 --> 00:04:03,360 because, you know, I my, natural nature is to just start 63 00:04:03,360 --> 00:04:07,620 building. Yes, I needed to kind of stop and have a plan first. 64 00:04:07,680 --> 00:04:12,420 And I did, and I slowly worked my way back into what I wanted. 65 00:04:12,420 --> 00:04:16,560 And I took myself through a process that I bring clients 66 00:04:16,560 --> 00:04:20,160 through, that I used to call a content audit, but it's really 67 00:04:20,160 --> 00:04:23,060 so much more than that, because I started to look at everything 68 00:04:23,060 --> 00:04:26,780 that I've accomplished over 40 years of working. Mm hmm. And 69 00:04:26,780 --> 00:04:30,140 you know, when I had, I worked in law firms for 25 years before 70 00:04:30,140 --> 00:04:35,000 I started my own business in 2006 so there's, there's a lot 71 00:04:35,180 --> 00:04:39,320 in all of this. Of course, I started to kind of go through it 72 00:04:39,320 --> 00:04:42,340 and figure out, like, what do I want to do? What do I not want 73 00:04:42,340 --> 00:04:45,460 to do? What is needed, what's relevant, what really helps 74 00:04:45,460 --> 00:04:49,420 people. Because I don't want to just offer services that only 75 00:04:49,420 --> 00:04:53,020 please me. They have to be needed and useful and wanted. 76 00:04:53,380 --> 00:04:56,560 And I just went through this whole process over several 77 00:04:56,560 --> 00:04:59,200 months, and I started eliminating things, and I 78 00:04:59,200 --> 00:05:01,860 started to feel. Figure out what, you know what, what's 79 00:05:01,860 --> 00:05:05,460 going to come with me, and you know what are, what, what else 80 00:05:05,460 --> 00:05:07,800 happens? Like, what could be recycled, what could be 81 00:05:07,800 --> 00:05:10,800 upcycled, what could be sold, what could be given away. And I 82 00:05:10,800 --> 00:05:13,920 started creating these buckets, and I was like, Oh, this isn't a 83 00:05:13,920 --> 00:05:19,740 content audit. I'm like, Marie Kondo ing, my business, yes. And 84 00:05:20,040 --> 00:05:24,140 I actually watched a show called The the fine I think it's the 85 00:05:24,140 --> 00:05:28,400 fine art of the Swedish death cleanse. And that's what they 86 00:05:28,400 --> 00:05:31,220 do, is they go into people's homes while they're still alive, 87 00:05:32,600 --> 00:05:35,900 Janice Porter: their stuff. Oh, what a horrible name, though, 88 00:05:36,080 --> 00:05:37,580 Donna Cravotta: but it's, it's something that they do in 89 00:05:37,580 --> 00:05:41,380 Sweden. It's like a ritual that they do. Yes, okay, there's a 90 00:05:41,380 --> 00:05:45,940 book with the same thing, and they did a TV show, and there 91 00:05:45,940 --> 00:05:50,140 was one episode that really stuck with me and the woman that 92 00:05:50,140 --> 00:05:53,620 they went into her home, she was a retired Las Vegas showgirl, 93 00:05:54,100 --> 00:05:58,240 and she had like a borderline hoarded home with, yes, all 94 00:05:58,540 --> 00:06:03,000 kinds of freaky things in it. But they found these blankets 95 00:06:03,000 --> 00:06:05,580 that her grandmother had crocheted for her when she was a 96 00:06:05,580 --> 00:06:09,720 little girl, and they were tattered and stained and torn 97 00:06:09,720 --> 00:06:14,280 and total disarray. And had she passed away, or somebody was 98 00:06:14,280 --> 00:06:17,760 helping her, like just empty out this house, they would have been 99 00:06:17,760 --> 00:06:21,200 in the dumpster. Right? They did was what they did was they took 100 00:06:21,200 --> 00:06:24,140 these blankets and they restored them, and they mended them and 101 00:06:24,140 --> 00:06:27,860 they fixed them. Oh, wow. They packaged them beautifully and 102 00:06:27,860 --> 00:06:31,340 wrote these notes and they gave them to her granddaughters, who 103 00:06:31,340 --> 00:06:35,660 she was estranged from. And this was like, the reconnection to 104 00:06:35,660 --> 00:06:38,420 this relationship with her granddaughters. And I was like, 105 00:06:38,420 --> 00:06:42,520 and this is what I do. Yes, your stories connect to their 106 00:06:42,520 --> 00:06:45,700 stories, the things that they accomplished, the things that 107 00:06:45,700 --> 00:06:51,160 were meaningful. And the irony of that is, like a visual that I 108 00:06:51,160 --> 00:06:54,520 had for my work for so many years was like those little 109 00:06:54,520 --> 00:06:57,760 squares that you crochet and then you make a granny squares. 110 00:06:58,000 --> 00:07:02,340 Yeah. Granny Squares, yeah. And, like, I always viewed my work 111 00:07:02,340 --> 00:07:05,400 as, like, the different elements of it as these little granny 112 00:07:05,400 --> 00:07:08,520 squares. And individually, they don't really mean that much, but 113 00:07:08,520 --> 00:07:11,340 when you put them together, it creates something of substance. 114 00:07:11,700 --> 00:07:16,140 And, you know, just tying all of that together made me realize, 115 00:07:17,280 --> 00:07:22,100 like, what I'm doing is so much more. And then, you know, I have 116 00:07:22,100 --> 00:07:24,920 this whole real 50 over 50 community that was kind of 117 00:07:24,920 --> 00:07:29,420 growing at the same time. And I realized that I'm helping women 118 00:07:30,260 --> 00:07:35,240 that are of a certain age, realizing that what got them to 119 00:07:35,240 --> 00:07:39,620 where they are is important and relevant. Because as we start to 120 00:07:39,620 --> 00:07:44,980 reinvent in the 40s, 50s, 60s, 70s. You know, start to think, 121 00:07:44,980 --> 00:07:48,760 like, you know, our confidence takes a hit and yeah. Like, who 122 00:07:48,760 --> 00:07:51,460 did everything I do before this point matter? Like, did I just 123 00:07:51,460 --> 00:07:52,420 waste my time? 124 00:07:52,720 --> 00:07:55,300 Janice Porter: Especially because things have changed so 125 00:07:55,300 --> 00:08:01,080 quickly, so much we feel we do get Yeah, it's, oh, my god, 126 00:08:01,080 --> 00:08:04,680 doesn't that even count? Yes, I know Yes. I've experienced 127 00:08:04,680 --> 00:08:06,840 Donna Cravotta: that for sure. You really Yeah, you get the 128 00:08:06,840 --> 00:08:09,720 whole, you know, the whole assortment of an imposter 129 00:08:09,720 --> 00:08:11,400 syndrome. Yes, again, 130 00:08:11,400 --> 00:08:16,320 Janice Porter: yes. So, okay, so let's just break these two apart 131 00:08:16,320 --> 00:08:19,740 for a second. And first of all, I want you to tell me, and you 132 00:08:19,740 --> 00:08:23,120 started to tell me, in a way, about your concept of being 133 00:08:23,120 --> 00:08:26,720 intentionally visible and why it's important for business 134 00:08:26,720 --> 00:08:30,200 owners to embrace this mindset. Can you elaborate on that? I 135 00:08:30,200 --> 00:08:34,580 wonder. You know, what is that that? Does it start with you? 136 00:08:34,820 --> 00:08:37,820 Because I know. Okay, I'm just going to preface by saying that 137 00:08:37,820 --> 00:08:42,760 I know that when I work with somebody for the first time to 138 00:08:42,760 --> 00:08:46,900 help them with LinkedIn and to build their their profile. It's 139 00:08:46,900 --> 00:08:50,260 just one little piece right of what you do, but I like to get 140 00:08:50,260 --> 00:08:54,340 into their head first and find out more about them that I can 141 00:08:54,340 --> 00:08:57,640 bring something out that means something to them. And I'm, I'm 142 00:08:57,640 --> 00:09:00,960 hoping and thinking that that's what you're talking about, which 143 00:09:00,960 --> 00:09:05,040 helps them. Okay, yeah, so please elaborate with 144 00:09:05,040 --> 00:09:08,400 Donna Cravotta: marketing. Most people really don't understand 145 00:09:08,400 --> 00:09:12,300 the way it works. They listen to the loudest person, and that's 146 00:09:12,300 --> 00:09:15,240 where they that's where they get guidance from, that's where they 147 00:09:15,240 --> 00:09:20,300 buy services from. But it's not always the best way to go. Okay? 148 00:09:20,420 --> 00:09:25,760 Usually one business model. All businesses are different, right? 149 00:09:26,060 --> 00:09:30,020 So when you listen first, listen to yourself, listen to your 150 00:09:30,020 --> 00:09:33,380 content, listen to those around you, listen to the people you 151 00:09:33,380 --> 00:09:36,440 admire, listen to the people that you want to connect with, 152 00:09:36,440 --> 00:09:39,320 that you want to help, that you want to work with. Everything 153 00:09:39,320 --> 00:09:42,400 starts to become more intentional, and you're not just 154 00:09:42,400 --> 00:09:47,560 randomly following the loudest voice, okay, randomly follow 155 00:09:47,560 --> 00:09:51,040 that loudest voice. There's a lot of noise all around it, so 156 00:09:51,040 --> 00:09:55,240 you're getting lost in all of that noise. But when you start 157 00:09:55,240 --> 00:09:59,260 to become more intentional about how you want to show up, who you 158 00:09:59,260 --> 00:10:04,440 want to be there. For the words you choose to use, the business 159 00:10:04,440 --> 00:10:09,120 that you want to build. It changes everything, because 160 00:10:09,240 --> 00:10:12,240 you're actually deciding where you want to be. You're not just 161 00:10:12,240 --> 00:10:17,220 blindly following something. And the way that I feel the online 162 00:10:17,220 --> 00:10:23,060 world works is is there's an undercurrent. And when you can 163 00:10:23,240 --> 00:10:27,200 glide into that undercurrent, instead of chasing that noise, 164 00:10:27,500 --> 00:10:30,620 you actually do connect with the people you want to connect with. 165 00:10:30,800 --> 00:10:31,220 Okay, can 166 00:10:31,220 --> 00:10:32,180 Janice Porter: you elaborate on that a 167 00:10:32,180 --> 00:10:34,100 Donna Cravotta: little bit? Because the undercurrent is it's 168 00:10:34,100 --> 00:10:39,260 quiet, and there's it's peaceful, and it's not frenetic, 169 00:10:39,440 --> 00:10:44,020 and it's much smaller, it feels right, then it feels right, it's 170 00:10:44,020 --> 00:10:49,360 aligned, it's connection, and you just kind of naturally go. 171 00:10:49,360 --> 00:10:52,000 But people fight that, and they're going for the noise, 172 00:10:52,000 --> 00:10:55,000 they're going for the shiny thing. I need to do what's next? 173 00:10:55,000 --> 00:10:58,240 I need to build something. I need to going, I can't stop. 174 00:10:58,900 --> 00:11:01,320 Janice Porter: So do you think, though, some of that comes from 175 00:11:01,320 --> 00:11:06,060 the fact that they haven't and because they're confused and 176 00:11:06,660 --> 00:11:13,740 playing the squirrel game that they don't sit down to to really 177 00:11:13,740 --> 00:11:16,620 think about who they want to work with, who their target 178 00:11:16,620 --> 00:11:19,860 audiences are, that aligns with their thinking, with the work 179 00:11:19,860 --> 00:11:24,560 that they want to do, because that maybe clouds everything 180 00:11:24,560 --> 00:11:26,300 from the very beginning. Yeah, 181 00:11:26,300 --> 00:11:29,720 Donna Cravotta: that's part of it. And another piece of it is 182 00:11:29,720 --> 00:11:34,460 that they're looking at demographics. They're just 183 00:11:34,580 --> 00:11:41,020 looking at age, gender, location, race, you know, family 184 00:11:41,020 --> 00:11:44,740 structure, they're not looking at what people care about. 185 00:11:44,740 --> 00:11:48,700 They're not looking at values. And that's the thing that goes 186 00:11:48,700 --> 00:11:53,320 into the undercurrent. When you care about the same things, you 187 00:11:53,320 --> 00:11:53,920 connect. 188 00:11:54,400 --> 00:11:56,980 Janice Porter: Well, I'm thinking that they're just 189 00:11:57,460 --> 00:11:58,600 thinking about money, 190 00:11:59,500 --> 00:12:01,860 Donna Cravotta: yeah, and and that's just it. Because if you 191 00:12:01,860 --> 00:12:05,160 think about, like, you go into Facebook ads, if you look at the 192 00:12:05,160 --> 00:12:08,460 back, you know, the back end of Facebook ads, what's it doing? 193 00:12:09,360 --> 00:12:12,720 Demographics, it's all connected to money, then that, but, but 194 00:12:12,720 --> 00:12:15,900 it's not looking at what people care about. It's not looking 195 00:12:15,900 --> 00:12:20,420 about what, what they feel. It's not looking, you know, it's not 196 00:12:20,420 --> 00:12:23,600 looking at their why? Like, why am I doing this? That you do 197 00:12:23,660 --> 00:12:26,120 this? Something is driving you to do this. I mean, we quit our 198 00:12:26,120 --> 00:12:26,960 jobs, right? 199 00:12:27,140 --> 00:12:31,640 Janice Porter: Yeah, exactly, exactly. So in your be visible 200 00:12:31,640 --> 00:12:34,940 club, you work with the people that, and they're, are they all 201 00:12:34,940 --> 00:12:36,860 women? Yeah, 202 00:12:36,860 --> 00:12:39,320 Donna Cravotta: I had, I had one man in there last year, and he 203 00:12:39,320 --> 00:12:40,160 didn't come back. 204 00:12:41,360 --> 00:12:43,840 Janice Porter: It was too feminine energy there for him. 205 00:12:44,500 --> 00:12:44,740 No, 206 00:12:44,740 --> 00:12:46,480 Donna Cravotta: he was actually good with that. You know what he 207 00:12:46,480 --> 00:12:49,600 said? He said that his business grew so much they didn't have 208 00:12:49,600 --> 00:12:51,220 time to be there anymore. And I was, like, 209 00:12:52,840 --> 00:12:55,720 Janice Porter: interesting, okay, so, but that's your 210 00:12:55,720 --> 00:12:57,940 general that's who you Yeah. 211 00:12:58,180 --> 00:13:01,080 Donna Cravotta: And it just kind of, it just kind of all happened 212 00:13:01,080 --> 00:13:05,640 that way. And you know when I you know when I do work with 213 00:13:05,640 --> 00:13:08,760 clients, we start with a detailed questionnaire, and a 214 00:13:08,760 --> 00:13:14,100 big part of that is having them think through all of those 215 00:13:14,100 --> 00:13:17,760 things, because until you do that, you're never going to 216 00:13:17,760 --> 00:13:21,620 really connect with the right people, because you have to kind 217 00:13:21,620 --> 00:13:23,000 of understand them. 218 00:13:23,780 --> 00:13:26,960 Janice Porter: Well, it's funny, because I resist doing those 219 00:13:26,960 --> 00:13:30,800 kinds of things too, like really sitting down and getting to the 220 00:13:30,800 --> 00:13:33,620 heart of you know, who is my target audience, and so on and 221 00:13:33,620 --> 00:13:38,300 so forth. I hate doing that stuff. I don't know why. I think 222 00:13:38,360 --> 00:13:44,140 partly I go by my gut, and I'm pretty intuitive when it comes 223 00:13:44,140 --> 00:13:50,020 to who I resonate with or who resonates with me and and 224 00:13:50,020 --> 00:13:52,720 whether, because I'm a relationship person, that's what 225 00:13:52,720 --> 00:13:57,220 I do. And I I find it pretty easy to if I can't draw them out 226 00:13:57,640 --> 00:14:02,040 then, then they're not my person, because they're, you 227 00:14:02,040 --> 00:14:04,800 know, like it's usually, I make people feel more comfortable 228 00:14:05,100 --> 00:14:11,040 about and able to talk quickly to me, you know, talking to open 229 00:14:11,040 --> 00:14:16,200 up quickly to me. And I always tell this, this story about my 230 00:14:16,200 --> 00:14:21,260 husband going golfing with, yes, he does, and went with his 231 00:14:21,260 --> 00:14:24,440 friend, and they hooked up with this couple from Australia. And 232 00:14:24,440 --> 00:14:26,840 he said they were the nicest couple. He said, We, you know, 233 00:14:26,840 --> 00:14:30,260 we found they live in such and such a place, and we had a great 234 00:14:30,260 --> 00:14:32,780 golf match. And I said, Oh, where in Australia do they live? 235 00:14:32,780 --> 00:14:35,660 How many kids do they have? What do they why were they over here? 236 00:14:35,660 --> 00:14:38,240 He says, Janice, we were just playing golf. I have no idea. 237 00:14:38,240 --> 00:14:40,720 I'm like, I could have had all that out of them in five 238 00:14:40,720 --> 00:14:46,660 minutes, right? Superficial, that answer that he gave me, but 239 00:14:46,660 --> 00:14:49,120 Donna Cravotta: most people don't think that way. I know 240 00:14:49,120 --> 00:14:52,480 it's crazy. They don't, and they have to be led to think that 241 00:14:52,480 --> 00:14:57,700 way. And they don't want to do these forms, and when they do, 242 00:14:58,480 --> 00:15:02,400 they realize. Uh, like they, it's ones on them. Like, ah, 243 00:15:02,640 --> 00:15:06,360 that's why this didn't work, and that's why that work. And no 244 00:15:06,360 --> 00:15:06,960 wonder, 245 00:15:07,260 --> 00:15:12,060 Janice Porter: yeah, for sure. Yeah, totally. Um, so you, how 246 00:15:12,060 --> 00:15:15,180 many people do you have in your mastermind, your your 247 00:15:15,480 --> 00:15:19,920 intentionally visible, be visible, community attitude? 248 00:15:19,920 --> 00:15:21,920 Donna Cravotta: It's, small right now, because it's, it's 249 00:15:21,920 --> 00:15:24,860 relatively new, and I've kind of been, it's been a work in 250 00:15:24,860 --> 00:15:27,260 progress. So there's only about 20 people in there. 251 00:15:27,560 --> 00:15:29,540 Janice Porter: That's good. That's manageable, yeah, but I 252 00:15:29,540 --> 00:15:30,260 don't, you know. I 253 00:15:30,260 --> 00:15:33,620 Donna Cravotta: don't want to grow it very big, right? I want 254 00:15:33,620 --> 00:15:36,500 to keep it small, and I want people to be in there that never 255 00:15:36,500 --> 00:15:39,620 want to leave. Well, and do they work their friends Well, 256 00:15:39,740 --> 00:15:42,400 Janice Porter: that's right, do they bring their questions for 257 00:15:42,460 --> 00:15:45,400 masterminding each week or each month or how often? Do you mean? 258 00:15:45,460 --> 00:15:45,640 We 259 00:15:45,640 --> 00:15:48,400 Donna Cravotta: have, we have two calls a week a month, and we 260 00:15:48,400 --> 00:15:52,000 have, it's all built into a membership site, so there's lots 261 00:15:52,000 --> 00:15:57,640 of opportunity and places to ask questions and and learn more. 262 00:15:58,180 --> 00:16:00,220 That's great. And there's lots of, you know, there's a whole 263 00:16:00,220 --> 00:16:03,600 course in there, and there's resources and tools, and we'll 264 00:16:03,600 --> 00:16:06,360 be bringing in guest experts at some point. But there's just so 265 00:16:06,360 --> 00:16:09,060 much to go through right now that I don't want to, I don't 266 00:16:09,060 --> 00:16:13,980 want to complicate it more. But, you know, it's, it's, it's a 267 00:16:13,980 --> 00:16:18,060 full library of, you know, years and years and years of my work. 268 00:16:18,600 --> 00:16:18,840 That's 269 00:16:18,840 --> 00:16:24,020 Janice Porter: great. And then you you have this new, this 270 00:16:24,020 --> 00:16:27,620 other thing, the real 50 over 50, the wisdom revolution. And 271 00:16:27,680 --> 00:16:31,160 that, of course, appealed to me because I think I love the name 272 00:16:31,160 --> 00:16:36,140 the wisdom revolution, because that's, that's what it is we, we 273 00:16:36,140 --> 00:16:40,040 don't want to be shoved under the rug. We have a lot of wisdom 274 00:16:40,040 --> 00:16:44,380 to impart, and women over 50, and I think that's wonderful. 275 00:16:44,380 --> 00:16:47,020 Tell me a little bit more about that, because I just hooked up 276 00:16:47,020 --> 00:16:49,060 with you on that, and I'm excited about it. 277 00:16:49,660 --> 00:16:53,440 Donna Cravotta: Yeah, you're on the web page. And I was not 278 00:16:53,440 --> 00:16:58,300 planning this. I was in the middle of rebuilding a business, 279 00:16:58,300 --> 00:17:02,700 and that, you know, takes its own level of work. And, you 280 00:17:02,700 --> 00:17:05,340 know, I was figuring out any odd. And I was, you know, still 281 00:17:05,340 --> 00:17:08,760 figuring out my son in college, and, yeah, all of these things 282 00:17:08,760 --> 00:17:15,120 going on at the same time. And I was listening to Mika Brzezinski 283 00:17:15,120 --> 00:17:19,740 from MSNBC talk about the Forbes 30 over 50 Conference, which 284 00:17:19,740 --> 00:17:24,740 she's involved in, and they were all big names, people that don't 285 00:17:24,740 --> 00:17:28,460 really need more visibility, right, right? I'm laying in bed 286 00:17:28,460 --> 00:17:30,680 listening to this, and I'm thinking, start to think about 287 00:17:30,680 --> 00:17:33,980 all the women that I know over 50 that could really use more 288 00:17:33,980 --> 00:17:37,400 visibility. And I'm like, why is orbs featuring any of these 289 00:17:37,400 --> 00:17:40,900 women? Even in like the 50 over 50, there's like three or four 290 00:17:40,900 --> 00:17:46,120 different franchises associated. And, you know, to go attend one 291 00:17:46,120 --> 00:17:50,560 of these events, it's a $10,000 ticket, yeah. And if you want 292 00:17:50,560 --> 00:17:55,900 to, you know, apply to be part of the Forbes 50 over 50, and 293 00:17:55,900 --> 00:17:59,080 you're a small business owner or a founder, you need to have 10 294 00:17:59,080 --> 00:18:02,940 million in revenue as a minimum. So I'm just laying there, and 295 00:18:02,940 --> 00:18:06,480 the whole thing is just rubbing me the wrong way. And I start to 296 00:18:06,480 --> 00:18:10,200 make a list in my head of all the women that I know over the 297 00:18:10,200 --> 00:18:13,680 age of 50 that are doing good work. So I grabbed a pen and 298 00:18:13,680 --> 00:18:17,100 paper because I'm starting to fall out, and it took me 15 299 00:18:17,100 --> 00:18:20,160 minutes to make a list, yeah, and I started to do keyword 300 00:18:20,160 --> 00:18:22,640 research, and everything was about hair and makeup and your 301 00:18:22,640 --> 00:18:25,640 body's falling apart and life's going to be awful, and might as 302 00:18:25,640 --> 00:18:29,660 well give up now. And then, I bought the domain, the real 50 303 00:18:29,660 --> 00:18:34,400 over 50 for $1 I realized that I should have had to pay more 304 00:18:34,400 --> 00:18:39,620 money or negotiate for that, yeah. And then it was like, it 305 00:18:39,620 --> 00:18:42,640 was all kind of coming layer by layer. And I was like, Okay, so 306 00:18:43,120 --> 00:18:47,800 like the people that make decisions about our laws, about 307 00:18:47,800 --> 00:18:53,440 finances, about insurance, about health care, about retirement, 308 00:18:53,500 --> 00:18:56,980 they're all using the same tools I'm using, and this is what 309 00:18:56,980 --> 00:19:02,340 they're getting, hair and makeup. Yeah, and I'm thinking 310 00:19:02,340 --> 00:19:05,160 about all these women that I know, and we were going to sit 311 00:19:05,160 --> 00:19:08,280 down and have a conversation, like, hair and makeup might come 312 00:19:08,280 --> 00:19:13,140 up, but it's not going to be the first thing, right? Yeah. And I 313 00:19:13,140 --> 00:19:16,740 just started to reach out to my friends, and I was like, because 314 00:19:16,740 --> 00:19:19,260 everyone was a friend, a colleague, a client, and I was 315 00:19:19,260 --> 00:19:21,800 like, Well, if I just started interviewing you. Would you want 316 00:19:21,800 --> 00:19:25,640 to be interviewed? And within two weeks, I had 40 interviews 317 00:19:25,640 --> 00:19:29,960 booked, wow. And tomorrow is going to be our it's either the 318 00:19:29,960 --> 00:19:34,640 88th or the 90th interview. And this month will be our 12th 319 00:19:34,700 --> 00:19:38,000 panel, and we've got interviews booked all the way. I think the 320 00:19:38,000 --> 00:19:39,260 next one is may 2025, 321 00:19:39,740 --> 00:19:44,320 Janice Porter: I know. I think I'm in April, yeah, so that's, 322 00:19:44,320 --> 00:19:45,640 that's awesome. It's 323 00:19:45,640 --> 00:19:47,740 Donna Cravotta: been a thing, and it's very, it's very casual 324 00:19:47,740 --> 00:19:52,600 and very loose, but the connections that are happening 325 00:19:52,660 --> 00:19:53,440 are incredible. 326 00:19:53,560 --> 00:19:56,320 Janice Porter: Yeah, that's very cool. And I have to block off 327 00:19:56,320 --> 00:19:58,840 some time to make those Connect. Make some time for that, because 328 00:19:58,840 --> 00:20:01,560 that's what you have to do, right? Right? But you, you feel 329 00:20:01,560 --> 00:20:04,140 like, when you're part of something, even though it's 330 00:20:04,140 --> 00:20:07,380 like, I'm brand new to it, that it's going to be a warm 331 00:20:07,380 --> 00:20:10,620 conversation, because you're connected through you. And so 332 00:20:10,620 --> 00:20:12,180 that's really special. And 333 00:20:12,180 --> 00:20:14,280 Donna Cravotta: everybody, everybody is either somebody I 334 00:20:14,280 --> 00:20:18,000 personally know or somebody they introduced me to, yeah, 335 00:20:18,060 --> 00:20:23,060 Janice Porter: that's really cool. So I'm going to switch 336 00:20:23,060 --> 00:20:25,940 topics for a second, because this one interests me a lot, and 337 00:20:25,940 --> 00:20:30,800 I know that you've been studying AI and chat GPT and all of that, 338 00:20:30,800 --> 00:20:35,060 and how do you integrate that into your strategies for 339 00:20:35,060 --> 00:20:39,560 visibility and storytelling? How do you make that work in 340 00:20:39,560 --> 00:20:40,340 practice? 341 00:20:41,480 --> 00:20:43,240 Donna Cravotta: So many ways. Oh, really. 342 00:20:43,300 --> 00:20:44,140 Janice Porter: Okay, yeah, so 343 00:20:44,140 --> 00:20:46,240 Donna Cravotta: many ways. And again, the word intentional is 344 00:20:46,240 --> 00:20:51,100 going to come up, because I don't look for like most people 345 00:20:51,100 --> 00:20:54,640 view AI tools as being a productivity tool, and you'll 346 00:20:54,640 --> 00:20:58,660 save time. Okay? I view them, I mean, you're going to save time. 347 00:20:58,660 --> 00:21:01,800 It's Oh for sure, you know. But that's not my that's not my 348 00:21:01,800 --> 00:21:05,340 reason for using them. My reason for using them is you now have 349 00:21:05,340 --> 00:21:09,600 access to a level of information you literally cannot hold in 350 00:21:09,600 --> 00:21:14,460 your brain, for sure. So how can you partner with this 351 00:21:14,460 --> 00:21:18,660 information? So now you can take up level everything that you do 352 00:21:18,660 --> 00:21:23,840 and make it better while you're saving time and yes, being wiser 353 00:21:23,840 --> 00:21:28,760 with the way that you work, I get a visual of like being able 354 00:21:28,760 --> 00:21:32,660 to take the New York City Public Library on Fifth Avenue and 42nd 355 00:21:32,960 --> 00:21:36,440 street and put it on like a backpack, and I have this with 356 00:21:36,440 --> 00:21:40,700 me at all times I can go find out all of this information and 357 00:21:40,700 --> 00:21:44,080 what I Do a big part of what we do in the be visible community 358 00:21:44,080 --> 00:21:49,120 that I'm in is we learn how to ask these tools the right 359 00:21:49,120 --> 00:21:51,400 Janice Porter: questions, right that's what I'm learning right 360 00:21:51,400 --> 00:21:54,160 now too. It's fascinating. It's fascinating. 361 00:21:54,160 --> 00:21:56,380 Donna Cravotta: And sometimes the questions could be super 362 00:21:56,380 --> 00:21:59,800 simple, it could be a paragraph a sentence, and sometimes 363 00:21:59,800 --> 00:22:02,820 they're complex and they're layered and and you have to ask 364 00:22:02,820 --> 00:22:07,800 in stages. But what I find is one of the true gifts of working 365 00:22:07,800 --> 00:22:11,340 with these tools is it makes you stop and think about what you 366 00:22:11,340 --> 00:22:15,600 really want before you ask anything, because now you have 367 00:22:15,600 --> 00:22:16,440 to ask for it. 368 00:22:18,720 --> 00:22:22,160 Janice Porter: Do you use chat, GBT, or do you have another 369 00:22:22,160 --> 00:22:23,540 favorite? Um, 370 00:22:23,960 --> 00:22:26,360 Donna Cravotta: it changes because the tools change so 371 00:22:26,360 --> 00:22:29,900 frequently. Uh, huh. My most recent favorite tool is 372 00:22:29,900 --> 00:22:30,740 perplexity. 373 00:22:31,100 --> 00:22:33,380 Janice Porter: Oh, that just got mentioned to me the other day. 374 00:22:33,440 --> 00:22:33,860 Yeah, 375 00:22:34,160 --> 00:22:36,140 Donna Cravotta: that's somebody favorite tool. Um, 376 00:22:37,460 --> 00:22:39,680 Janice Porter: and how is it different? It's 377 00:22:39,680 --> 00:22:42,760 Donna Cravotta: really good for research, and it gives you the, 378 00:22:43,780 --> 00:22:46,660 it gives you the resources of where it pulls everything from, 379 00:22:46,840 --> 00:22:50,860 and then bottom of every chat, it gives you a list of related 380 00:22:50,860 --> 00:22:55,180 questions. So it makes you think a little more. You know, I like 381 00:22:55,240 --> 00:22:59,500 go back and forth with them. Yes, I always, I always ask, 382 00:22:59,500 --> 00:23:03,300 like, what else do you need? Am I missing anything? What can I 383 00:23:03,300 --> 00:23:06,240 provide to you to make you know, to make you make this task 384 00:23:06,240 --> 00:23:08,100 easier for you? So 385 00:23:08,820 --> 00:23:12,300 Janice Porter: I was learnt talking and just testing. 386 00:23:12,420 --> 00:23:17,460 Somebody showed me how to set up a 90 day content calendar 387 00:23:17,460 --> 00:23:20,460 through chat, GPT, and what to ask it, and so on and so forth. 388 00:23:20,820 --> 00:23:23,660 And then somebody else in this group that I was online with 389 00:23:23,660 --> 00:23:28,460 said, Now, once you've got the topics, it was for twice a week 390 00:23:28,460 --> 00:23:31,460 for 90 days, because you can pre program or you can schedule 391 00:23:31,460 --> 00:23:35,240 LinkedIn now to with your posts for up to that time. And then 392 00:23:35,240 --> 00:23:40,480 this person said, then go to perplexity. And for each of the 393 00:23:40,480 --> 00:23:45,100 topics. Ask it for three versions of a post and and I 394 00:23:45,100 --> 00:23:49,300 said, Why would I need to go there? Can't I use it chat GPT? 395 00:23:49,540 --> 00:23:52,660 He just said that it was more detailed. Yeah, 396 00:23:52,660 --> 00:23:54,460 Donna Cravotta: they work differently. Yeah, okay. I'll 397 00:23:54,460 --> 00:23:57,160 have to test it out. And Claude is another one. Claude is really 398 00:23:57,160 --> 00:23:58,780 good for writing. I've heard that 399 00:23:58,780 --> 00:24:00,960 Janice Porter: one too, but I haven't, I 400 00:24:00,960 --> 00:24:03,120 Donna Cravotta: don't, I don't use chat. GPT much anymore. 401 00:24:03,540 --> 00:24:04,320 Well, I like 402 00:24:04,320 --> 00:24:06,420 Janice Porter: because I can, I've learned how to use it. And 403 00:24:06,420 --> 00:24:11,760 it's, you know, I just did a an outline with somebody that I 404 00:24:11,760 --> 00:24:17,880 was, I'm going to do a joint webinar with, and got it to pull 405 00:24:17,880 --> 00:24:21,260 up a format that I was asking it about and stuff. And so it gave 406 00:24:21,260 --> 00:24:23,660 us a guideline to get started, because we don't know each other 407 00:24:23,660 --> 00:24:27,620 that well, and so I'm trying to build that relationship at the 408 00:24:27,620 --> 00:24:30,800 same time. So yeah, it's kind of interesting. It 409 00:24:30,800 --> 00:24:33,260 Donna Cravotta: is interesting. One of the things that I did not 410 00:24:33,260 --> 00:24:38,900 too long ago for a client was I explained what the client does, 411 00:24:39,140 --> 00:24:44,800 and then I said, Where is there overlap with Brene Brown's work 412 00:24:44,800 --> 00:24:49,540 from her book, The Atlas of the heart, okay? And it gave me all 413 00:24:49,540 --> 00:24:53,680 of like these areas where I can incorporate some of the work 414 00:24:53,680 --> 00:24:56,620 that she shares publicly and online. You know, she's got a 415 00:24:56,620 --> 00:25:00,600 gold hub on her website. Brene Brown does about i. About her 416 00:25:00,600 --> 00:25:03,660 work around the atlas of the heart, and it just brought this 417 00:25:03,660 --> 00:25:08,700 whole new level of it just it was just made everything so much 418 00:25:08,700 --> 00:25:12,240 richer, because it brought in the whole emotional aspect of 419 00:25:12,240 --> 00:25:16,800 the work that my client was doing and and to just see how it 420 00:25:16,800 --> 00:25:19,980 dovetailed so nicely. Really showed the thought and the 421 00:25:19,980 --> 00:25:23,660 effort that my client put into her work that it was able to 422 00:25:23,660 --> 00:25:26,720 match up like with Brene Brown's work. That's 423 00:25:26,720 --> 00:25:30,140 Janice Porter: cool. So when you do something like that with a 424 00:25:30,140 --> 00:25:33,620 client, do you do it with the client, or do you do it in the 425 00:25:33,620 --> 00:25:34,280 back end? 426 00:25:34,340 --> 00:25:36,680 Donna Cravotta: It depends. Like, you know, sometimes, like 427 00:25:36,680 --> 00:25:39,080 when we're working and be visible, we're kind of just 428 00:25:39,080 --> 00:25:43,180 doing things together, ad hoc, but like, when I'm working with 429 00:25:43,180 --> 00:25:46,060 a client and I'm putting together a strategy for them, I 430 00:25:46,060 --> 00:25:50,560 lean into AI, and I kind of, you know, I did that myself, because 431 00:25:50,560 --> 00:25:53,260 I'm like, Okay, I was getting curious with all the different 432 00:25:53,260 --> 00:25:56,440 resources and tools that I use. But what I do is, when I find 433 00:25:56,440 --> 00:25:59,080 something like that, I share it with the client. And that's one 434 00:25:59,080 --> 00:26:01,980 of the things I like about perplexity too, is you can share 435 00:26:01,980 --> 00:26:06,000 a link to the chat and share it with a client, and then they can 436 00:26:06,000 --> 00:26:08,280 keep working on it with what you started. 437 00:26:08,940 --> 00:26:10,980 Janice Porter: Yeah, okay, so you're teaching them as well how 438 00:26:10,980 --> 00:26:11,880 to use it in a way. 439 00:26:11,940 --> 00:26:14,400 Donna Cravotta: I think, I think it's critical that we all know 440 00:26:14,400 --> 00:26:15,660 how to use this. I 441 00:26:15,660 --> 00:26:19,500 Janice Porter: do too. I do too. Now, just curious on a side 442 00:26:19,500 --> 00:26:24,860 note, then, has your son started using it? And no, okay, 443 00:26:25,160 --> 00:26:28,220 Donna Cravotta: no, my Sam, my son who's about to graduate with 444 00:26:28,220 --> 00:26:32,840 a digital media production degree. No, interesting. That 445 00:26:32,840 --> 00:26:33,320 went out, 446 00:26:34,220 --> 00:26:37,880 Janice Porter: yeah, I know, like, yes, and my daughter is 447 00:26:37,880 --> 00:26:42,640 the same. I mean, they're older than your son, but one is taking 448 00:26:43,060 --> 00:26:46,300 is doing well with it, and the other is just starting to see 449 00:26:46,360 --> 00:26:49,360 how it could help her. But she's not asking me any questions, 450 00:26:49,360 --> 00:26:53,080 because I don't know anything. So there you go. Yeah, when 451 00:26:53,080 --> 00:26:55,600 Donna Cravotta: he's ready, I have, I have the whole 452 00:26:55,840 --> 00:26:59,680 trajectory for him of what he needs to learn, but I'm not 453 00:26:59,680 --> 00:27:03,420 going to, I'm not going to argue with him. He's 22 when he has 454 00:27:03,420 --> 00:27:03,960 everything, he 455 00:27:03,960 --> 00:27:05,760 Janice Porter: knows everything, yeah, exactly he knows 456 00:27:05,760 --> 00:27:06,540 everything, yeah. 457 00:27:07,680 --> 00:27:08,520 Unknown: So 458 00:27:10,560 --> 00:27:15,480 Janice Porter: was I going to say? Okay, I guess I want to ask 459 00:27:15,480 --> 00:27:19,260 you what? What's one piece of advice that you would give to 460 00:27:19,260 --> 00:27:21,860 business owners or professionals who are just starting their 461 00:27:21,860 --> 00:27:25,820 journey to become more visible and engage their audience 462 00:27:25,880 --> 00:27:26,720 effectively, 463 00:27:28,280 --> 00:27:33,500 Donna Cravotta: to trust themselves. Okay? Because I 464 00:27:33,500 --> 00:27:37,100 think when people you know, there is this whole posse of 465 00:27:37,100 --> 00:27:40,120 people that are just waiting for new online business owners to 466 00:27:40,120 --> 00:27:44,020 show up to sell them things they don't need. Yeah, trust 467 00:27:44,020 --> 00:27:45,340 yourself. You won't buy them. 468 00:27:46,600 --> 00:27:48,580 Janice Porter: I know I hear it so often, 469 00:27:48,760 --> 00:27:50,980 Donna Cravotta: you could spend years digging yourself out of 470 00:27:50,980 --> 00:27:53,920 that, or you can just go out of business because you don't have 471 00:27:53,920 --> 00:27:58,180 the resources to actually build a business after you've wasted 472 00:27:58,180 --> 00:27:59,980 your time and your money. I 473 00:27:59,980 --> 00:28:02,160 Janice Porter: know I can't tell you the number of people that 474 00:28:02,160 --> 00:28:06,780 have hired very expensive coaches, and all they get is 475 00:28:07,140 --> 00:28:11,760 online courses or the odd online connection with that person. 476 00:28:11,760 --> 00:28:15,180 They very rarely see that person. Yeah, and I mean, 477 00:28:15,300 --> 00:28:17,160 Donna Cravotta: you've got to put yourself in the trenches. 478 00:28:17,160 --> 00:28:21,500 You've got to listen and learn, figure out who's doing it? Well, 479 00:28:21,680 --> 00:28:25,160 what I've learned? I mean, next month, I'll be in business 18 480 00:28:25,160 --> 00:28:29,300 years. So I grew up with the internet, you know? We I, when I 481 00:28:29,300 --> 00:28:35,120 started my business, there was no social media, right? And you 482 00:28:35,120 --> 00:28:37,760 really need to learn how to trust yourself and know who 483 00:28:37,760 --> 00:28:41,140 you're working with, know who your client is, know what you do 484 00:28:41,140 --> 00:28:43,660 for them, why you do it for them, and the impact that it 485 00:28:43,660 --> 00:28:47,680 makes. And once you really solid in that the decisions you're 486 00:28:47,680 --> 00:28:51,040 making are coming from that, and that's your values, that's your 487 00:28:51,040 --> 00:28:56,140 why, that's your mission, and that's how you help people. So 488 00:28:56,140 --> 00:28:59,560 that really becomes a very strong barometer in what you 489 00:28:59,560 --> 00:29:02,040 need and what you don't need in your business, like, something 490 00:29:02,040 --> 00:29:04,980 that you can equate it to, like, when you have a baby for the 491 00:29:04,980 --> 00:29:07,980 first time, you have this whole list of things you think you 492 00:29:07,980 --> 00:29:11,340 need and you don't really need that much. All I 493 00:29:11,340 --> 00:29:13,800 Janice Porter: remember always saying is, nobody told me about 494 00:29:13,800 --> 00:29:17,280 this. Nobody told me about that. This wasn't in a book, you know, 495 00:29:17,640 --> 00:29:17,820 yeah, 496 00:29:17,820 --> 00:29:19,680 Donna Cravotta: but, but the things that like, if you go into 497 00:29:19,680 --> 00:29:23,600 like, a baby store, they'll give you a list a mile long of all of 498 00:29:23,600 --> 00:29:26,180 the things that you need. You don't need most of them. You 499 00:29:26,180 --> 00:29:30,440 don't need, you know, diaper warmers and you don't need all 500 00:29:30,440 --> 00:29:33,800 that stuff, but you need, you need a way to feed your baby, a 501 00:29:33,800 --> 00:29:37,520 way to bathe your baby, a way to soothe your baby, and a way to, 502 00:29:37,520 --> 00:29:41,200 like, you know, get them to sleep. You don't need much more 503 00:29:41,200 --> 00:29:43,360 than that. And it's the same thing with a business. You don't 504 00:29:43,360 --> 00:29:45,520 need that much when you're starting, because everything 505 00:29:45,520 --> 00:29:50,800 that you're going to do in the beginning is going to change up 506 00:29:50,800 --> 00:29:54,160 here, everywhere, everywhere, like what you know. Think about 507 00:29:54,160 --> 00:29:56,920 when you started your business. How many things are you still 508 00:29:56,920 --> 00:29:57,340 doing? 509 00:29:57,760 --> 00:30:00,480 Janice Porter: You find that it's funny. I decided. Did. I 510 00:30:00,480 --> 00:30:05,220 was invited to this book launch that's later today, a friend of 511 00:30:05,220 --> 00:30:09,900 mine and an ex client launching her book. And she was a 512 00:30:09,900 --> 00:30:14,520 politician here for a long time, and has an interesting story, 513 00:30:14,520 --> 00:30:16,800 but she doesn't live in Vancouver anymore, and she's 514 00:30:17,040 --> 00:30:19,620 coming down here to do one of her book launches, and it 515 00:30:19,620 --> 00:30:27,860 happens to be right when the our local, our provincial in Canada, 516 00:30:27,860 --> 00:30:31,340 we have provinces in our provincial election is happening 517 00:30:31,340 --> 00:30:34,640 soon, so I thought, well, you know, maybe I'll go the I don't 518 00:30:34,640 --> 00:30:37,400 know who I'm going to see there, or meet there, whatever, but I 519 00:30:37,400 --> 00:30:41,440 don't go to many in person things anymore, and I'm already 520 00:30:41,440 --> 00:30:44,140 thinking, well, if I get there on time, I can probably sneak 521 00:30:44,140 --> 00:30:46,780 out about an hour and a half. That's what I'm already 522 00:30:46,780 --> 00:30:50,680 thinking. But I'm also thinking, I don't even take business cards 523 00:30:50,680 --> 00:30:53,380 anywhere, any I don't have any that are up to date. I just take 524 00:30:53,380 --> 00:30:58,960 my phone now, you know, and it's got all I need. So I'm going to 525 00:30:58,960 --> 00:31:01,260 go for a little while anyway, as long as it's not pouring with 526 00:31:01,260 --> 00:31:04,920 rain, which it seems to be trying to do today. But anyway, 527 00:31:04,920 --> 00:31:07,140 you just never know. You know who you're going to meet or 528 00:31:07,140 --> 00:31:14,700 reconnect with. So, so I'm going to do that. So um, so I just 529 00:31:14,700 --> 00:31:17,460 want to clarify. So when you're working you've got your be 530 00:31:17,460 --> 00:31:22,280 visible mastermind community, and you've got your real 50, 531 00:31:22,280 --> 00:31:27,680 over 50. Do you work one on one with clients as well, and in 532 00:31:27,680 --> 00:31:30,080 that, are you doing their marketing plan with them? Is 533 00:31:30,080 --> 00:31:32,480 that what you're doing, or are you just taking their business 534 00:31:32,480 --> 00:31:34,760 and starting it from the bottom up again? 535 00:31:35,480 --> 00:31:38,600 Donna Cravotta: It's, you know, most of the work that I'm doing 536 00:31:38,600 --> 00:31:41,320 with clients is all around visibility, but it touches 537 00:31:41,320 --> 00:31:46,120 everything. So when I work with clients, I go through everything 538 00:31:46,120 --> 00:31:49,060 that they're doing. Like one client I worked with not too 539 00:31:49,060 --> 00:31:53,860 long ago, what she needed was she needed a lot of advice on 540 00:31:53,860 --> 00:31:57,640 her website, because there were things that just needed to be 541 00:31:57,640 --> 00:32:02,460 fixed. So about half of the work that we did was just me doing a 542 00:32:02,460 --> 00:32:06,420 website audit for her, and she made all the changes, and it's 543 00:32:06,420 --> 00:32:10,260 already making an impact, you know. So I meet people where 544 00:32:10,260 --> 00:32:14,280 they are. I don't do a lot of implementation work anymore. I 545 00:32:14,280 --> 00:32:18,240 don't focus a lot on social media, because I focus more on 546 00:32:18,540 --> 00:32:21,860 content development and strategy, because then you could 547 00:32:21,860 --> 00:32:26,240 take that content you could share, and because the social 548 00:32:26,240 --> 00:32:31,040 media platforms are changing so much, and you just never know 549 00:32:31,040 --> 00:32:33,380 where your audience is, so they really need to learn how to 550 00:32:33,380 --> 00:32:35,480 listen to where their audience is. 551 00:32:35,660 --> 00:32:37,340 Janice Porter: Well, that's what I was just going to say. They 552 00:32:37,340 --> 00:32:39,920 don't need to be everywhere, but they need to be where their 553 00:32:39,920 --> 00:32:43,960 audience is not where they like to be, necessarily. They have to 554 00:32:43,960 --> 00:32:46,660 learn where that right platform for them is. 555 00:32:46,720 --> 00:32:50,440 Donna Cravotta: Again, it's a lot easier than people make it 556 00:32:50,440 --> 00:32:54,280 out to be. Of course, you don't need to do if Instagram does 800 557 00:32:54,700 --> 00:33:00,300 things, you probably need like 10, yeah, yeah. And by paying 558 00:33:00,300 --> 00:33:03,180 attention and listening and seeing. You know what people 559 00:33:03,180 --> 00:33:06,540 respond to. You figure out what those 10 things are. And I kind 560 00:33:06,540 --> 00:33:10,740 of push people into the figuring out part, because once you know 561 00:33:10,740 --> 00:33:14,040 that, you can figure this out again, you don't make the bad 562 00:33:14,040 --> 00:33:14,940 choices 563 00:33:15,300 --> 00:33:19,020 Janice Porter: right, right? And so when you say helping people 564 00:33:19,020 --> 00:33:25,340 be visible, it's more about being visible on their website 565 00:33:25,700 --> 00:33:27,320 that will draw attention. 566 00:33:28,100 --> 00:33:29,540 Donna Cravotta: It's everywhere. Okay, 567 00:33:29,600 --> 00:33:33,500 Janice Porter: do you encourage people to do? Sorry, go ahead. 568 00:33:33,740 --> 00:33:37,280 Donna Cravotta: It's about being intentionally busy, not just not 569 00:33:37,280 --> 00:33:41,260 just push Not, not just pushing out. Yeah, stopping first and 570 00:33:41,260 --> 00:33:45,160 figuring out where you should be, like, where are your knowing 571 00:33:45,160 --> 00:33:48,460 your clients? Where are they, and not just clients, like I 572 00:33:48,460 --> 00:33:52,120 speak in audience, because, yes, people come into the world in 573 00:33:52,120 --> 00:33:55,180 all different ways. I mean, it could be, you know, through the 574 00:33:55,180 --> 00:33:57,940 media. It could be podcast, it could be vendors that you work 575 00:33:57,940 --> 00:34:01,140 with. It could be, you know, the tools that you use in your 576 00:34:01,140 --> 00:34:07,560 business. So opportunities come in all different ways, and I 577 00:34:07,560 --> 00:34:12,060 gotta let my cat in because the landscapers are here. I'm sorry. 578 00:34:15,840 --> 00:34:21,120 Janice Porter: All right, so we're just going to wrap up. I'm 579 00:34:21,120 --> 00:34:26,420 going to ask you a couple quick questions. First of all, my 580 00:34:26,420 --> 00:34:29,900 favorite word is curiosity, and I'm sure you love that word too. 581 00:34:29,900 --> 00:34:35,660 I just know, and I want to know a two part question. One, do you 582 00:34:35,660 --> 00:34:40,040 think that curiosity is innate or learned? And part two, what 583 00:34:40,040 --> 00:34:41,920 are you most curious about these days? 584 00:34:43,960 --> 00:34:47,140 Donna Cravotta: So for part one of the question, I think it's 585 00:34:47,140 --> 00:34:54,820 both okay. I think that we all have curiosity inside of us, but 586 00:34:54,820 --> 00:34:59,080 it's more readily accessible to some than others. Okay? And I 587 00:34:59,080 --> 00:35:03,180 think we need. Who really explore the things that make us 588 00:35:03,180 --> 00:35:06,720 curious and cultivate that? Because I really believe that 589 00:35:06,720 --> 00:35:10,020 curiosity is the thing that keeps us young at heart. It 590 00:35:10,020 --> 00:35:15,060 keeps us young that keeps us constantly learning. Since my 591 00:35:15,060 --> 00:35:20,660 son was a little boy, I signed every one of his cards with I 592 00:35:20,660 --> 00:35:23,240 love you. Stay curious. Oh, really. 593 00:35:23,240 --> 00:35:24,440 Janice Porter: Oh, that's brilliant. I 594 00:35:24,500 --> 00:35:27,020 Donna Cravotta: really do think that, you know, that's the thing 595 00:35:27,020 --> 00:35:30,440 that sparks everything else. Yes, the thing that continues to 596 00:35:30,680 --> 00:35:33,440 do something, to learn something, to find something. 597 00:35:33,860 --> 00:35:38,240 And then what I'm curious about is, I'm just curious about 598 00:35:38,240 --> 00:35:42,580 people and like, what happens when people connect? And this is 599 00:35:42,580 --> 00:35:45,400 like, one of the gifts that I've received from the real 50 over 600 00:35:45,460 --> 00:35:51,820 50 community is, like, it's just I listen to myself. Like, when 601 00:35:51,820 --> 00:35:54,700 I'm talking to somebody, I'm listening to who do they need to 602 00:35:54,700 --> 00:35:58,480 know? How can I connect them with? Like, what happens when 603 00:35:58,480 --> 00:36:00,820 they meet? Like, what are the things that will happen that 604 00:36:00,820 --> 00:36:04,560 wouldn't have happened if they didn't meet, and that always 605 00:36:04,560 --> 00:36:10,260 gets me curious, because we really need each other. Yeah, 606 00:36:10,560 --> 00:36:15,480 Janice Porter: yeah. It's great. That's super Thank you. You 607 00:36:15,480 --> 00:36:20,240 consume a lot of information yourself. Do you is your go to 608 00:36:20,900 --> 00:36:27,680 reading a real book, or audio listening, or video listening, 609 00:36:27,740 --> 00:36:32,720 podcasts, television. What is it? Okay? Okay. 610 00:36:34,100 --> 00:36:36,500 Donna Cravotta: I don't read as many books as I used to, because 611 00:36:36,500 --> 00:36:41,380 my eyes are just so tired at the end of the day. But I listen to 612 00:36:41,380 --> 00:36:44,620 a lot of audio books, and when there's a book that I love, I'll 613 00:36:44,620 --> 00:36:47,380 get the print version too, and I'm like writing in the book 614 00:36:47,380 --> 00:36:48,580 while I'm listening to it. 615 00:36:48,880 --> 00:36:51,280 Janice Porter: So I'm guessing those are business related 616 00:36:51,280 --> 00:36:54,820 books, or self or personal development books, not novels. 617 00:36:55,180 --> 00:36:57,340 Donna Cravotta: No, I haven't read a novel in a long time. I 618 00:36:57,340 --> 00:36:59,260 want to, but I just don't have the time. I 619 00:36:59,260 --> 00:37:02,160 Janice Porter: know I'm the same way. I did read one a few years 620 00:37:02,160 --> 00:37:11,520 ago. Oh, what was it called? About the young girl in 621 00:37:11,580 --> 00:37:17,760 Louisiana? Oh, crawfish, where the crawdads and, yeah, that was 622 00:37:17,760 --> 00:37:21,020 good. And then I started to try and read lessons in chemistry. 623 00:37:21,320 --> 00:37:24,080 And then I saw that it was on Apple TV, and I thought, oh, 624 00:37:24,380 --> 00:37:27,560 it's drawing me to go watch it instead, because I got through, 625 00:37:27,560 --> 00:37:30,320 yeah, it was really good, yeah, but the book is really good too. 626 00:37:30,320 --> 00:37:34,160 But I just It got a bit I'm glad I saw it on, on the red I 627 00:37:34,160 --> 00:37:37,100 watched, or I read three chapters, and it wasn't staying 628 00:37:37,100 --> 00:37:40,600 there with me. But anyway, so that's kind of fun. But yeah, 629 00:37:40,600 --> 00:37:43,900 generally for me, it's, it's business books, because people 630 00:37:43,900 --> 00:37:46,960 are on my podcast and I like to read their books, but it's hard 631 00:37:47,020 --> 00:37:50,320 to get through them all. Anyway, this has been delightful. Thank 632 00:37:50,320 --> 00:37:54,220 you so much, and thank my audience for being here. And if 633 00:37:54,220 --> 00:37:57,760 you have any questions for Donna, you can find her at 634 00:37:58,000 --> 00:38:03,960 cravata Media Group, and I will put her details in the in the 635 00:38:03,960 --> 00:38:08,760 chat and Donna, do you want? They'll see anything about the 636 00:38:08,760 --> 00:38:13,920 real 50 over 50 and and the be visible club as well, right? 637 00:38:14,340 --> 00:38:15,660 Donna Cravotta: Yeah, everything's on my website, 638 00:38:15,660 --> 00:38:16,860 perfect. Alright, I 639 00:38:16,860 --> 00:38:19,680 Janice Porter: encourage you to go check it out, because Donna 640 00:38:19,680 --> 00:38:24,440 doing great work, and it's all about relationships. So thank 641 00:38:24,440 --> 00:38:28,280 you again, and remember to stay connected and be remembered. 642 00:38:29,000 --> 00:38:29,660 Donna Cravotta: Thank you. Bye.