Hello, I'm Dr. Robert Cialdini, founder of the Cialdini Institute for Influence. I want to introduce you to one of my licensed and certified coaches, Patrick van der Burght.

Welcome to Ethical Persuasion Unlocked, the podcast where the science of human decision-making meets real-world business growth strategies. I'm Patrick van der Burght, founding member and licensed trainer of the Cialdini Institute and author of How to Hear Yes More Often. Since 2000, I've been teaching teams and leaders how to apply ethical persuasion in sales, leadership and marketing to achieve the success that has always been within reach. On this show, I will share practical strategies for you to be effectively more persuasive and successful in your business. And I'll be joined by entrepreneurs, CEOs and experts who will share more business-building skills and strategies. Follow now, because not using the science of persuasion and other business strategies is costing you and your team every single day.