Jay Schwedelson: We are back for Ask us anything from the Do This not that podcast. We get questions in all week long. If you wanna submit one, it's really easiest. Go to JaySchwedelson.com. There's a button that says podcast, another one that says, ask us anything. And we love questions. We love work questions, and we love ridiculous questions, and we try to tackle one of each.

Jay Schwedelson: So let's get into it. Let's do the work question first. We got a question in from Amanda, from Stamford, Connecticut. You know what people don't know about Stanford. I've been there. It's just north of New York City. Very, very close. Amanda, you probably know this, but do you know what's headquartered there?

Jay Schwedelson: Is the WWE. That's the, the big wrestling company is headquartered right there. It's the most boring. No offense, Amanda, little town, Stanford, Connecticut, and you would not expect. You know where the real rumble and, uh, the cage matches and the undertaker and King Kong Bundy and Rowdy Roddy Piper. Oh, I can go deep.

Jay Schwedelson: Yes, I can on wrestling. All comes from there. Amanda, what is your question though, Jay? How do we really understand if we are showing up in AI tools? We are a small team and we're trying to show our higher ups that AI is really important, and how do we show them that we are or are not showing up? Okay.

Jay Schwedelson: Well, I think in general, I would say the number one metric that every marketing team, business, consumer, big, small, whatever, is adding to their measurement toolkit. The thing that we are being measured against is your ai. Visibility. This is the metric. And if you're not measuring this internally, AI visibility should be something that you are incorporating into your dashboards. I'm gonna tell you how to do it. It's really not that hard. You don't need to have some sort of crazy, expensive, sophisticated tools. You don't need to be an AI expert. It's not that hard to be able to build this metric into your dashboard, and it is absolutely critical.Jay Schwedelson: First off, what you wanna do is say, okay, what platforms do we really wanna make sure that we're showing up on? And you wanna prioritize the big ones, right? ChatGPT and Google's AI overviews and Gemini, and Claude to perplexity if you want to throw it in there. And then what you wanna do, and this is not hard, you want to create your priority queries, right?

Jay Schwedelson: 10 to 30 questions that look like what your customers or potential customers actually. Ask, you know, what is the best CRM for small agencies? What's the podcast marketing experts listen to in the HR category? What are the biggest athletic leisure discount sites to look at whatever, come up with the 10 to 30 questions that are most likely questions that your customers or prospects would ask, and you could even ask AI to find out what those questions are.

Jay Schwedelson: Okay. Then you wanna look at, okay, when the results come back. What are the success signals that if we're in there or other brands are in there, they're doing well and things like your brand being mentioned, your URLs, uh, being cited or linked, like if you have a piece of content, is your content showing up as one of the answers?

Jay Schwedelson: Basically, do you show. In the short list of recommended providers, recommended content, recommended offers. This is your AI visibility North Star. Now you come up with all these questions and here's how you measure it. You don't just go to your regular chat GPT or AI overviews in Google or whatever, 'cause it's not gonna work, right?

Jay Schwedelson: 'cause it knows too much about you. The simplest way to do this, and I'll give you a little more of a sophisticated way, you open up an AI system in an incognito browser. It's very easy to do that on Chrome. On the upper right hand side, your browser, you click on that and you say Open Incognito browser.

Jay Schwedelson: When you do that, it's basically opening up a version of your browser that doesn't have all of your history in it. Then you ask it those 10 to 30 priority questions that you came up with. Okay? And for each of the results, you mark down. On each platform. This is the date were we mentioned, yes or no? Were we cited yes or no?

Jay Schwedelson: Who else is mentioned? Maybe it's your competitors. You wanna list them out? Is the mention positive or neutral or negative, and then you track all of this in a spreadsheet, make some columns with the date and the platform and the question and all the different things. And now this becomes your AI visibility log.

Jay Schwedelson: This will take you about. 30 minutes once a week. Now, if you want to use some tools, there are free tools that are out there. I don't get paid by any of these companies. Okay? But these are free tools that if you wanna make your AI visibility kind of scorecard, SEMrush has a great one. SEMrush, S-E-M-R-U-S-H has something called their AI Search Visibility checker.

Jay Schwedelson: It is free. There's another really great one called Hau, H-A-U. The URL is useHau. U-S-E-H-A-U.com and these tools do exactly what I just detailed. They are an AI visibility checker. Here's the deal. You wanna get a promotion in your company or you want your small business to really crush it. If you come out with this very simple AI visibility internal dashboard that you are updating every single month.

Jay Schwedelson: Number one, people are gonna think you're an AI expert. You're not. You're gonna learn more about ai, great. You're gonna learn about what are the levers that you can pull and push to actually show up more. And that's the key thing. How do you show up more once you start doing this? Let's say you're not showing up.

Jay Schwedelson: Here's the easiest things that you can do to show up, uh, the next time around. Number one, make sure you. FAQs on your site. Very simple FAQs, frequently asked questions, but retool your FAQs so that way they're asking basic questions about your product. Is this pair of pants good for yoga? Yes it is. Or what is the best pair of pants?

Jay Schwedelson: Good for yoga? These are the best pair of pants, good for yoga. Uh, what is the best HR tool for managing blah, blah, blah. This is the best AR HR tool for magic, blah, blah. Make sure your FAQs actually are the ask and answer to those big questions. Okay? And then make sure all of your content on your site, all of your offers have a recent SIG signal.

Jay Schwedelson: That's what AI's looking for the most, all the different platforms. So it's the, the top 10 CRM tools updated February, 2026, right? The, the 10 healthiest recipes, February, 2026. It's not this evergreen garbage that's out there, adding recency signals to all of your content, to all of your offers. That is the number one driver of showing up more.

Jay Schwedelson: But this AI visibility, uh, dashboard that you're creating is going to let you win the day. Alright. Let's get into the ridiculous portion of this podcast. We got questions in that are ridiculous. We got a question from Jen from Dallas, Texas. I was just going through the Dallas Airport. That is the biggest airport on the planet.

Jay Schwedelson: What is going on there? I had got on the train. Going from one gate or whatever to the other. I went the wrong direction. It took me 15 minutes and I had to hold onto the handlebar, which I always think is disgusting because everyone's disgusting. And so why am I telling you that? I don't know. Anyway. Jen, what is your question, Jay?

Jay Schwedelson: We need the update. What trash TV are you watching right now? Alright, big question. First off, of course, I'm watching. Love Is Blind. Season 10. Alright. Love Is Blind is a fantastic show. At the end of Every Love Is Blind Season. It was Nick Lachey, Vanessa Lachey, and they can't see each other and people are dating.

Jay Schwedelson: Get engaged with this wall in between them. If you have never seen it, you're a big nerd. You just watch it. At the end of Every Love Is Blind season. I'm like, that's it. I'm not watching this show again. This is terrible. They go to the altar, they ruin people's lives, they embarrass families. I can't be a part of this.

Jay Schwedelson: And then here I am back watching it again. Now the problem is, um, I just found out that one of the dudes that's on the show this season is a bad, bad, bad, bad guy. Like once it came out that he was on, all these women are coming out and saying he did really, really bad stuff. Like, like really bad stuff. So now I'm like, oh, no.

Jay Schwedelson: We needed this guy off the show. I'm only like two episodes in. I don't know what they do. I dunno if they get rid of him, but bad dude on the show. Great, great show. The other thing I just tried to watch, which was terrible, it's a must miss, is the movie on Netflix called RIP with Ben Affleck and Matt Damon.

Jay Schwedelson: It's this like money heist movie thing, whatever. And generally, like almost every movie, Ben Affleck and Matt Damon are in, I mean Good Will Hunting Top 10 movie of all time. So many great movies to The Town. Uh, The Bourne Identity, all of it, right? This movie stinks. Like it's horrendous. I had to turn off halfway through.

Jay Schwedelson: I didn't care what happened. It was terrible. Don't watch it. What else is going on in TV watching? The thing I'm looking forward to in about two weeks, on February 25th, you know what's coming out? This is going, this is going to be absolutely amazing. It is The Scrubs Revival, the TV show Scrubs is coming out.

Jay Schwedelson: Um, it's got all the same people back in the Zach Braff and Donald Faison, all the people. I'm excited for this. It's gonna be on ABC, February 25th. So that's what's going on. Hey, listen, go to jay schwa.com. Let's work together. Let's do stuff, um, and, uh, share the podcast. Leave a review. I don't know. Have a great day.

Jay Schwedelson: Peace it out.