Welcome to Podcast Answers, the show where I help you grow your podcast. If you're looking
to start a podcast or have questions about podcasting, this is the spot for you to help
people start and grow their podcast answering any podcasting questions along the way. And
I love to do that. So guys, we are live and lit today, which means we are live on YouTube.
If you go to nowstreaming.live, you will see us on YouTube. You will see us there,
but you will also see us in all of the podcasting apps, the new podcasting 2.0 apps. There's
a handful of them that you can see live episodes in and you can go to podcastanswers.com/liveaudio.
And you can get those episodes there. So you can hear our audio show live. If you want
to join us live, because it's a fun thing to do listening live, you get to hear just
a little bit beforehand. I always go live on the audio stream just a little bit before
I go live on the video and you get to kind of hear me prep around and, and get around
before we go, you get a little bit of an insight onto how I do things. So welcome back guys.
If you want to check it out again, podcastanswers.com/liveaudio, that'll show you the live audio podcast apps
that can do the live episode like we're doing here now. Or if you want to watch video, which
we would also encourage you to do that. You can put your comments in and be part of the
show and that can be found at nowstreaming.live. So on the days that we go live, you can use
that website. Guys today we are going to be talking about guesting. Guesting is one of
the, probably one of the best ways, I don't know best, but one of the ways to grow your
show and guessing what it is is get on other people's show and be a guest who really super
simple, right guys? It's it's guesting, meaning you're going to be a guest on somebody else's
show. And the nice thing about that is it exposes you to their audience and their audience
to you. And so some other audience might actually come back and follow and subscribe to your
show. And so you actually end up in the long run and getting new subscribers because you
are a guest on someone else's show. And so their audience may actually come and be part
of your show. They may actually subscribe to you. And so how do you do that? And now
you need to do your research, right? So if your show is about podcasting, you're probably
not going to want to go on to a show that's about knitting or basket weaving because you
just, that's not something that you're going to do because your audience probably is not
going to be a crossover too much from one episode, you know, from, from the knitting
or basket weaving to, to your show. And so you probably are not going to want to go live
or no big guest on a show for basket weaving because you want to find something similar
in your niche. So listen to other podcasts about podcasting. If you know, if podcasting
is your thing, if not, let's say, you know, my other show that I do is about being a parent,
being a dad. And so I'm going to be listening to, to podcasts in that space. And that's
going to be more likely the shows that I'm going to want to try and pitch myself on to,
because it's going to be a good fit. So listen to the shows once you've done your research
and you find some shows that fit, listen to your shows and do research because find out
if they even have guests on, I've heard a lot of lots of shows that don't have guests
and they get pitched to someone to be a guest on their show. Nothing is more going to turn
me off more as a podcast host, as if you actually call, put an email to me and say, Hey, can
I be on your show? I want, I've got a great guest for your show, or I'm a, I would be
a great guest for your show. If you don't even know my show, it tells me right away
that you've not done your research. It tells me right away that you don't know anything
about my podcast because I have never had, if I, if I've never had guests on the likelihood
of me telling you, yes, you can come on and be a guest is slim to none. So you need to
do your research and find out if they even have guests on their show, because if not,
don't even bother sending them an email. So if you find out, yes, they do have a guests
on their show, like I do for this one and on my other show, dudes and dads podcast,
I have guests on those shows, not all the time, but I do have guests.
So once you figured out that there's a good place to have guests, that that show is going
to be a good show to have guests, have you on as a guest, send them an email, tell them
something that you liked about their show. Listen, once you've listened to a few of their
episodes, you're going to know the flow of their show. You're going to know some of the
things that they talk about on their show. And so that's going to be a good thing for
you to get to send them when you send them an email to let them know, Hey, I am interested
in being a guest on your show.
And this is what I liked about your show. I liked the fact that when you talk about,
let's say podcasting, you talk to me and you told me all about the best way to use the
road cast or pro or something else. So that way that, that the person you're sending the
email to, to be on their show is going to know that you actually care about them. And
you actually know what you're talking about. You know, that it's not just a quick sale
trying to get on their show to get steal guests from them. Right? So tell them something that
you liked about their show and why you'd be a good fit.
Now one of the things that I enjoy as a podcast host, when people do pitch me, because I get
a lot of pitches for, for people to be on, on both shows that I have all the shows that
I have. And some of the things that I, one of the things that I really do enjoy is when
people pitch me topic ideas too, that they would be knowledgeable about to speak on.
So for instance, if you can say, you know, I'm a nationwide known person for helping
parents to be able to know what tech is good for their kids. And so here's the things that
I would be good to talk about cell phones. We could talk about cell phones and how cell
phones are not good for your attention span and how that kids get distracted when they're
on cell phones. And we could also talk about just in general ways that we can protect our
kids from the technology, from the internet. You know, there's lots of things on the internet.
It's bad. I can talk to your audience about how to protect your kids from the internet.
So that's, that's one of the things that you want to do is pitch some topic ideas that
you would be knowledgeable about to speak on, because that also lets the host of the
show that you're trying to guest on know that, you know, they don't have to do some research
on you.
You're the one that pitched to them. And so bringing your ideas and the topics that you're
knowledgeable to talk about are really, really a great thing. That way, the host of the show
that has to do less work to find out, Oh, this is somebody that I really would be interested
in having on my show. Now, many times the host is going to, of the show is going to
introduce you and let them let their audience know about your podcast or about what you're
trying to pitch.
You know, they may say, this is Andy layman. He has a show called podcast answers where
he helps people start and grow their podcast show. So Andy, welcome to the show. And so
that's something that you may want to find out ahead of time is if you're allowed to
pitch your show, if the host is going to be able to say that themselves, if they're going
to bring it on themselves, if they're going to bring you when they introduce you, or if
at the end, you can say, this is how you can contact me.
You can find all of the stuff that I do at podcast answers.com. And, and so you want
to try to find out some of the details about the show beforehand. If the, if the host is
going to let you do your pitching for either your product or your podcast or whatever you're
on their show for now, guys, this is a quick thing. Find out too. If the show is being
broadcast live, like we are right now.
And in fact, we are being broadcast live. And if you're watching live, you can put any
questions or comments into the YouTube chat and I will see them and I can answer them
right now. So if you have a question about guesting or how to guest or anything about
guesting and put them in the YouTube comments, and I would love to, to feature them on this
episode.
So you're going to ask the host if it's being broadcast. If so, I would recommend getting
your audience to come support you. So if it's being a live stream to either live audio or
a live video, have your audience, because you have an audience, your show, your podcast,
have your audience come and support you the day that it's being live, live streamed, have
them come be on and put their questions in because that's gonna allow that.
That's going to show the host of the show that you're on. It's going to show them that
you actually care enough to have your audience come to their show. Cause it's a, then it's
a mutual thing. You've brought an audience to them and hopefully, hopefully they bring
an audience to you because hopefully after you being on their show, some of their listeners
are willing to come to your show and be on the show and have, and yeah, come back to
you, to you.
I mean, that is the reason that you're probably doing this as to get your name out there,
to get you out there in the world of other people. And so if you have an audience, see
if you can bring your audience on, not on, make sure that they're live and can support
you and watch live. It's going to go a long way with the host. If you do that. Now, one
of the things you need to remember too, is that the host is not obligated, obligated
to publish your show. So make sure that you're making it worth their while to put you on
their show there. They have a lot to risk here.
If you just come on and totally try to sell your product or your show, you're the host
is most likely a not going to invite you back and be going to even want to publish your
show because they there's nothing in it for them. There is nothing that makes them want
to publish your show. If it's one giant infomercial for your product or your service. So make
sure that as you're on the show, you're actually putting value in for that host and that show
giving their audience there some value, not just as a comeback to my show, because I want
you to listen to my show, but giving their ho their, their listeners value.
Now remember when you send out the pitch emails that you may not get any emails back to you
can send a reminder, but don't be pushy. I've seen it way too many times that people try
to try to invite or try to guest on my show. And I don't answer them right away or I don't,
I don't feel that they're a good fit. And so I just ignore the email. So remember, you
may not get an email back from the person that you are sending an email to about trying
to be on their show. And that's okay. You can maybe send a reminder, but don't be pushy
because nothing turns me off more than when someone sends 234 emails saying, Hey, I just
want to see if you're still interested. I want to see if you got the email I want to
see. No only send one email, maybe two. Many hosts get lots of lots and lots of pitch emails.
So make yours stand out the best. One of the ways that I can say to do this is send links
to other shows that you have been on. How does the guest, how does the host know that
you're going to be a good fit for their show? If you are just pitching to them and they
they've never heard you, they don't know if you may stammer around and they don't know
how professional you are. They don't know how you're going to act on the show. So if
you've been on other podcast episodes before for other people, for as a guest for other
shows, get yourself out there, put those links in the email, say, Hey, this is where you
can find me. This is where I've been before. And here are other episodes that I've been
at. And so that's one of the best ways to stand out. And as well as in the show or in,
sorry, in the pitch email, tell them what you're going to bring to the show. Tell them
how you can benefit their audience. Don't just be looking to get something back from
them. Now you can use a service to public, a booking service to try and get you on other
shows that'll probably cost you some money though. And to me as a podcast host, some
of the best pitches are ones that actually come from the person that goes going to talk
to me on the show. What I, some of the things that I don't like getting is getting an email
and then having a conversation and then finding out that it's just an agent or a booking agent
for somebody looking to sell their book or their show. And then I say, okay, well yeah,
I'd love to do it. And then they have to go back and forth and trying to figure out a
time that works or, or things like that. To me, if you're going to pitch me a show to
be on, I guess, to be on my show, I would much rather have you yourself send the email
so I can get an idea of what you sound like. I can ask you questions directly and not have
to work through your booking agent because that again is just something for me is not,
yes, I understand it's professional. I understand that people have lives and they have a, they're
hiring people to do that so that they can get their stuff out.
But it just seems kind of pushy to me. So if you really want to be on my show, send
an email yourself, let me know you want to be on this show, but booking services. Yes,
you can use it, but they're going to cost you some money and it doesn't always look
the best to me guys. So some of the best ways to get your show out there is to guest on
somebody else's show. And it's fun to do guys. It is really a lot of fun when you get out
there and you're able to just put yourself out there and show, like get your name out
there and being on other people's shows.
I do this show all the time. I do this every week. And for me, when I get out there and
I am on somebody else's show, it helps me to perfect my craft to become a better podcaster
for one, as well as I'm hoping that I'm bringing something to that show. I hope that some of
my expertise is coming in and that I... It's a lot of fun to do guys. Guesting is a lot
of fun to do.
And so I would recommend getting out there. And if you've not done it, pitch yourself
out this week to somebody else that you can be a guest on their show. If you have any
questions about podcasting, or starting a live stream or doing any sort of live video,
I do one-on-one consultation.
And you can book me by going to podcastanswers.com/contact. And that will allow you to send me an information
form and I can get back in contact with you and we can talk. We can help you start your
podcast. We can help you start your live stream today guys. With that, have a great week and
keep podcasting.
Bye.
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