1 00:00:04,500 --> 00:00:04,830 Hi there. 2 00:00:05,270 --> 00:00:06,080 It's Sue. 3 00:00:06,110 --> 00:00:08,690 And thanks for joining me for tips and talk day. 4 00:00:09,320 --> 00:00:13,310 These are bite-sized topics that I pull from community questions and 5 00:00:13,310 --> 00:00:16,850 things that I'm observing in the world of handmade small business. 6 00:00:17,300 --> 00:00:18,890 If you'd like to submit a topic, 7 00:00:19,220 --> 00:00:22,700 DME, over on Instagram at gift biz unwrapped, 8 00:00:23,960 --> 00:00:26,450 we are going to talk about what you should and should 9 00:00:26,510 --> 00:00:29,270 not be doing with your logo. 10 00:00:29,900 --> 00:00:30,890 It seems pretty obvious, 11 00:00:30,890 --> 00:00:32,660 right? But I think there going to be some things here 12 00:00:32,660 --> 00:00:37,280 that you haven't thought of before you have created your logo, 13 00:00:37,610 --> 00:00:41,180 you've aligned it with the brand and the feel you've selected 14 00:00:41,180 --> 00:00:42,680 the colors that you want, 15 00:00:42,980 --> 00:00:45,020 your not using clip art, 16 00:00:45,050 --> 00:00:48,890 you're using original art and images and everything set, 17 00:00:48,890 --> 00:00:52,040 and you are so proud of your logo. 18 00:00:52,070 --> 00:00:55,880 It is looking exactly how you want it to look now, 19 00:00:55,880 --> 00:00:56,630 where do you do? 20 00:00:57,080 --> 00:00:59,810 Where do you put the logo and what should you more 21 00:00:59,810 --> 00:01:03,320 importantly, even not do with your logo? 22 00:01:03,590 --> 00:01:05,120 That's what we're talking about today. 23 00:01:06,290 --> 00:01:09,770 There are some obvious places where you're going to insert your 24 00:01:09,770 --> 00:01:12,350 logo. You're going to think automatically, 25 00:01:12,350 --> 00:01:15,320 well, I'm going to put it on all the virtuals. 26 00:01:15,800 --> 00:01:17,930 So everywhere you're online, 27 00:01:17,930 --> 00:01:21,050 you're going to replace out any old logo you have, 28 00:01:21,110 --> 00:01:22,550 or if you're brand new in business, 29 00:01:22,580 --> 00:01:25,070 these are all places where you'll want to put your logo, 30 00:01:25,520 --> 00:01:26,630 the website, 31 00:01:27,080 --> 00:01:29,540 all of your social media platforms. 32 00:01:29,720 --> 00:01:31,880 And if you've been in business for a while, 33 00:01:32,240 --> 00:01:35,390 go back and look because you might forget where your logo 34 00:01:35,390 --> 00:01:40,100 is. I just recently changed up my podcast logo this past 35 00:01:40,100 --> 00:01:42,350 summer. Some of you might've been along the journey with me 36 00:01:42,350 --> 00:01:45,800 and helped me actually select that final image for my podcast. 37 00:01:46,220 --> 00:01:47,960 I'm still finding even to this day, 38 00:01:47,960 --> 00:01:50,600 there are some things out there that have my old logo. 39 00:01:50,630 --> 00:01:51,740 And when I happen upon them, 40 00:01:51,740 --> 00:01:52,640 I switch them up. 41 00:01:53,000 --> 00:01:56,480 So try and find all the specific areas where you had 42 00:01:56,600 --> 00:01:58,190 another logo and switch it out. 43 00:01:58,880 --> 00:02:00,650 Another place that you're going to want to switch out your 44 00:02:00,650 --> 00:02:03,500 logo is your email footer. 45 00:02:04,040 --> 00:02:06,980 And if you're not using your logo in the footer of 46 00:02:06,980 --> 00:02:07,700 your email, 47 00:02:08,000 --> 00:02:11,060 this would be a time then to add that in even 48 00:02:11,060 --> 00:02:12,500 your personal emails, 49 00:02:12,530 --> 00:02:15,860 I would suggest that you put your logo in because there 50 00:02:15,860 --> 00:02:18,770 are people who are friends or people that you'll interact with, 51 00:02:18,800 --> 00:02:20,900 who may not know about your business. 52 00:02:21,260 --> 00:02:23,690 What if you reconnect with a high school friend from years 53 00:02:23,690 --> 00:02:26,390 past, and now you're communicating via email. 54 00:02:26,690 --> 00:02:29,390 They may not know what you're doing and they could potentially 55 00:02:29,390 --> 00:02:30,170 be a customer. 56 00:02:30,530 --> 00:02:32,930 So don't forget those email footers. 57 00:02:33,710 --> 00:02:35,090 Also, of course, 58 00:02:35,150 --> 00:02:37,160 you're going to change your product labels. 59 00:02:37,400 --> 00:02:40,910 Now, what do you do with product that's already labeled? 60 00:02:40,910 --> 00:02:42,080 And it's the old label, 61 00:02:42,560 --> 00:02:43,910 depending on how much you have. 62 00:02:43,910 --> 00:02:44,870 It's a judgment call. 63 00:02:45,230 --> 00:02:47,300 If you have just a little inventory left, 64 00:02:47,570 --> 00:02:49,850 then go ahead and leave it and sell out of it. 65 00:02:49,880 --> 00:02:52,100 Obviously that's the first that would go. 66 00:02:52,730 --> 00:02:56,030 But if you have a lot of inventory, 67 00:02:56,150 --> 00:02:58,400 then you may want to relabel it. 68 00:02:58,430 --> 00:03:00,160 Even if your doesn't expire, 69 00:03:00,430 --> 00:03:02,230 you don't want it to look like it's old. 70 00:03:02,920 --> 00:03:05,650 The other thing you want to look at is anywhere where 71 00:03:05,650 --> 00:03:06,640 you're in person. 72 00:03:07,060 --> 00:03:08,230 If you do craft shows, 73 00:03:08,260 --> 00:03:10,000 that would be the show banners, 74 00:03:10,270 --> 00:03:11,410 business cards. 75 00:03:11,620 --> 00:03:13,570 Definitely. You're going to want to switch up. 76 00:03:13,600 --> 00:03:14,320 And honestly, 77 00:03:14,470 --> 00:03:15,730 you can do those right away. 78 00:03:15,760 --> 00:03:17,590 Seriously on Vista print. 79 00:03:17,800 --> 00:03:18,280 What is it? 80 00:03:18,280 --> 00:03:20,230 $20 for 250 cards. 81 00:03:20,500 --> 00:03:23,350 And then any brochures also switch them up. 82 00:03:23,740 --> 00:03:25,930 I'm going to say all of this is pretty obvious. 83 00:03:26,650 --> 00:03:29,050 Now we're going to get into another level. 84 00:03:29,110 --> 00:03:30,790 And this is wholesale. 85 00:03:31,510 --> 00:03:35,740 If you're out at shows because you're placing product in other 86 00:03:35,740 --> 00:03:40,390 stores, we give out pens or other types of things, 87 00:03:40,390 --> 00:03:40,540 you know, 88 00:03:40,540 --> 00:03:41,620 little chotchkies, 89 00:03:41,620 --> 00:03:42,340 if you will, 90 00:03:42,670 --> 00:03:45,520 those you're going to want to update immediately because remember your 91 00:03:45,520 --> 00:03:48,370 logo is how people recognize your business. 92 00:03:48,670 --> 00:03:50,050 If there's a disconnect there, 93 00:03:50,050 --> 00:03:51,760 they may question your brand. 94 00:03:52,660 --> 00:03:55,330 If you're out at shows or in a shop, 95 00:03:56,050 --> 00:03:57,310 how about staff shirts, 96 00:03:57,400 --> 00:04:02,320 putting your logo on t-shirts or even nicer shirts and having 97 00:04:02,320 --> 00:04:03,250 your staff wear them, 98 00:04:03,550 --> 00:04:04,540 maybe not all the time, 99 00:04:04,540 --> 00:04:07,600 but for some occasions also, 100 00:04:07,750 --> 00:04:10,360 if you're in a position and you have a business where 101 00:04:10,360 --> 00:04:12,460 you're attracting corporate customers. 102 00:04:12,490 --> 00:04:14,740 So my gift basket folks out there, 103 00:04:15,220 --> 00:04:17,950 if you're presenting to corporations, 104 00:04:17,980 --> 00:04:20,740 this may be a place where you would want to show 105 00:04:20,740 --> 00:04:22,570 them a logoed mug. 106 00:04:22,810 --> 00:04:24,670 So you're using your logo, 107 00:04:24,730 --> 00:04:27,730 but you're also showing them what is possible for them, 108 00:04:27,730 --> 00:04:31,210 because you can put their logos on their own mugs, 109 00:04:31,420 --> 00:04:32,620 to their customers. 110 00:04:33,370 --> 00:04:35,950 Okay? These are all places where if you have a brand 111 00:04:35,950 --> 00:04:36,760 new logo, 112 00:04:36,970 --> 00:04:39,970 places to check where you're going to switch things out. 113 00:04:40,900 --> 00:04:44,470 Now it's move into something that you might not have ever 114 00:04:44,470 --> 00:04:45,610 considered before. 115 00:04:45,940 --> 00:04:50,190 And this is where you should not have your logo, 116 00:04:50,880 --> 00:04:52,050 holiday gifts. 117 00:04:52,800 --> 00:04:54,090 Okay? And you might say, 118 00:04:54,090 --> 00:04:55,350 wait, I have all these mugs. 119 00:04:55,350 --> 00:04:56,220 They're so cute. 120 00:04:56,220 --> 00:04:57,330 They've got my logo. 121 00:04:57,660 --> 00:04:59,190 Everyone's going to love them. 122 00:04:59,220 --> 00:05:00,630 I'm going to send them out. 123 00:05:01,050 --> 00:05:02,640 It's promoting your brand. 124 00:05:02,940 --> 00:05:05,820 It's not necessarily thanking them for their business. 125 00:05:05,940 --> 00:05:06,630 Okay. It's just, 126 00:05:06,630 --> 00:05:09,570 it almost feels like it's another way for you to sell 127 00:05:09,570 --> 00:05:13,230 them. Larger brands can do this easier. 128 00:05:13,320 --> 00:05:13,590 I mean, 129 00:05:13,590 --> 00:05:16,170 if you think of some of the brands that you follow, 130 00:05:16,200 --> 00:05:21,660 maybe you have a water bottle that's from Nike because you 131 00:05:21,660 --> 00:05:22,680 work out a lot. 132 00:05:22,710 --> 00:05:25,050 You like what they stand for. 133 00:05:25,050 --> 00:05:26,220 You've been following them. 134 00:05:26,220 --> 00:05:30,180 And so by nature and attaching yourself with a Nike brand, 135 00:05:30,390 --> 00:05:33,210 you're attaching yourself to everything that they are, 136 00:05:33,900 --> 00:05:35,940 same thing with a charity that you support. 137 00:05:36,120 --> 00:05:39,060 And you have a shirt that has the charity name on 138 00:05:39,060 --> 00:05:43,920 it. You are associating yourself with that charity because you deeply 139 00:05:43,920 --> 00:05:45,420 believe in what they stand for. 140 00:05:46,380 --> 00:05:48,690 This is kind of a judgment call for you. 141 00:05:48,750 --> 00:05:52,080 But if your small business is known enough, 142 00:05:52,170 --> 00:05:55,650 and there are customers of yours who will attach with what 143 00:05:55,650 --> 00:05:57,000 you stand for and the, 144 00:05:58,250 --> 00:06:01,130 then maybe you do put it on shirts and send it 145 00:06:01,130 --> 00:06:04,310 out. Think about this a little bit and what the impact 146 00:06:04,310 --> 00:06:05,780 is of your customer. 147 00:06:05,780 --> 00:06:07,250 Who's going to be receiving it. 148 00:06:07,490 --> 00:06:08,900 And if this is as a gift, 149 00:06:08,930 --> 00:06:11,630 thanking them for their business and it's not more of the 150 00:06:11,630 --> 00:06:13,940 product you already know they're buying from you. 151 00:06:14,570 --> 00:06:18,440 Then I would rethink exactly whether you want to send them 152 00:06:18,680 --> 00:06:20,300 logoed product. 153 00:06:20,990 --> 00:06:22,670 Now with everything, 154 00:06:22,850 --> 00:06:25,820 there's a way to switch this up a little bit so 155 00:06:25,820 --> 00:06:27,320 that it can work for you. 156 00:06:28,160 --> 00:06:29,540 If you have a logo, 157 00:06:29,690 --> 00:06:31,190 that is an image. 158 00:06:31,430 --> 00:06:32,420 So for me, 159 00:06:32,480 --> 00:06:33,320 I'm the podcast. 160 00:06:33,320 --> 00:06:34,610 And over here on gift biz, 161 00:06:34,610 --> 00:06:34,880 you know, 162 00:06:34,880 --> 00:06:36,500 I have that yellow flower. 163 00:06:36,920 --> 00:06:37,850 It's one thing. 164 00:06:37,850 --> 00:06:40,040 If I put that yellow flower on a mug, 165 00:06:40,130 --> 00:06:41,150 and then it just says, 166 00:06:41,150 --> 00:06:42,350 gift biz on wrapped, 167 00:06:43,040 --> 00:06:44,210 okay. Cause what am I doing? 168 00:06:44,210 --> 00:06:47,540 I'm promoting my podcast and gift biz on wrapped. 169 00:06:48,170 --> 00:06:51,110 But if I had that flower, 170 00:06:51,350 --> 00:06:53,750 I put it on a mug and then a put some 171 00:06:53,750 --> 00:06:58,040 type of a motivational quote that is uplifting. 172 00:06:58,100 --> 00:07:02,180 It aligns with the brand and it would mean something to 173 00:07:02,180 --> 00:07:03,260 my customers. 174 00:07:03,890 --> 00:07:06,470 Then it wouldn't feel so self-serving oh, 175 00:07:06,500 --> 00:07:09,050 drink from this mug because it's my podcast. 176 00:07:09,110 --> 00:07:12,410 It's drink from this mug because I'm giving you a message 177 00:07:12,650 --> 00:07:15,110 that I hope will help you along with your day. 178 00:07:15,500 --> 00:07:16,280 And by the way, 179 00:07:16,280 --> 00:07:17,600 the logo is still there. 180 00:07:17,600 --> 00:07:18,980 That image portion. 181 00:07:19,460 --> 00:07:20,330 So subtly, 182 00:07:20,330 --> 00:07:21,980 it aligns back to my brand. 183 00:07:22,370 --> 00:07:26,990 This would be one way to incorporate your logo where it 184 00:07:26,990 --> 00:07:31,850 doesn't seem so self-serving and where your customer will probably use 185 00:07:31,850 --> 00:07:32,690 that product. 186 00:07:33,350 --> 00:07:37,160 A second way to do this is to offer as a 187 00:07:37,160 --> 00:07:41,980 gift, a complimentary product fact that has your logo on it. 188 00:07:42,340 --> 00:07:43,510 And what I mean by this, 189 00:07:43,570 --> 00:07:45,040 let's say you're a jewelry maker. 190 00:07:45,340 --> 00:07:47,290 You get the small jewelry box. 191 00:07:47,740 --> 00:07:51,640 So you're going giving them a gift that is in conjunction 192 00:07:51,700 --> 00:07:52,960 with the product, 193 00:07:53,320 --> 00:07:56,980 but it's not just shouting your company. 194 00:07:57,670 --> 00:08:01,420 Another example would be maybe you do some courses online where 195 00:08:01,420 --> 00:08:02,980 you're teaching your craft. 196 00:08:03,340 --> 00:08:06,460 So then people are naturally using their computer or their phone. 197 00:08:06,490 --> 00:08:08,620 When they're interacting with you and your business, 198 00:08:08,890 --> 00:08:11,950 then a computer cloth could be in alignment and you can 199 00:08:11,950 --> 00:08:12,670 put your logo there. 200 00:08:12,670 --> 00:08:14,620 Then another idea, 201 00:08:14,620 --> 00:08:15,880 if you're a candle maker, 202 00:08:16,270 --> 00:08:17,410 what about the candle? 203 00:08:17,410 --> 00:08:21,820 Snuffers those could be really cute also to then add your 204 00:08:21,820 --> 00:08:22,750 logo to, 205 00:08:23,080 --> 00:08:23,230 you know, 206 00:08:23,230 --> 00:08:24,880 it's coming from you, 207 00:08:25,210 --> 00:08:28,300 but they're using it in conjunction with a product that they've 208 00:08:28,330 --> 00:08:31,330 purchased when you're doing it in that manner. 209 00:08:31,660 --> 00:08:33,100 It makes apple salute sense. 210 00:08:33,100 --> 00:08:36,400 And it's fine to use your logo on those products as 211 00:08:36,400 --> 00:08:37,000 a gift, 212 00:08:37,000 --> 00:08:39,250 because it's still utilitarian. 213 00:08:39,250 --> 00:08:41,620 If you will combines with your brand, 214 00:08:41,920 --> 00:08:46,090 but it's not shouting that it's a self-serving gift. 215 00:08:46,510 --> 00:08:48,940 The whole problem with that again is here. 216 00:08:48,940 --> 00:08:51,340 Supposedly you're giving a gift out to somebody, 217 00:08:51,670 --> 00:08:53,950 but really it's promotional. 218 00:08:54,010 --> 00:08:56,190 And it feels like you're just saying buy more from me, 219 00:08:56,220 --> 00:08:57,150 buy more from me. 220 00:08:58,260 --> 00:08:59,400 In summary, 221 00:08:59,820 --> 00:09:01,440 when you have a new logo, 222 00:09:01,500 --> 00:09:04,080 you do want to shout it to the world because it's 223 00:09:04,080 --> 00:09:06,180 such a powerful identifier. 224 00:09:06,690 --> 00:09:08,220 There are places to use it, 225 00:09:08,640 --> 00:09:10,980 and there are places not to use it. 226 00:09:11,370 --> 00:09:14,340 The places to automatically right away, 227 00:09:14,340 --> 00:09:15,360 put up your logo, 228 00:09:15,750 --> 00:09:17,430 all your virtual platforms. 229 00:09:17,430 --> 00:09:18,390 So website, 230 00:09:18,480 --> 00:09:22,200 social media sites also put it on your email, 231 00:09:22,200 --> 00:09:25,530 footers, switch out your product labels, 232 00:09:25,590 --> 00:09:28,440 or get rid of old product with the old label and 233 00:09:28,440 --> 00:09:30,600 then use the new product with a new label. 234 00:09:30,600 --> 00:09:31,380 Of course, 235 00:09:32,130 --> 00:09:33,270 at craft shows, 236 00:09:33,420 --> 00:09:36,120 banners, and he displays that you have, 237 00:09:36,120 --> 00:09:37,530 that are logoed in your booth, 238 00:09:37,890 --> 00:09:39,120 any brochures, 239 00:09:39,510 --> 00:09:40,860 business cards. 240 00:09:41,580 --> 00:09:42,570 And then the next level, 241 00:09:42,570 --> 00:09:44,460 if you're up into wholesale, 242 00:09:44,880 --> 00:09:47,610 what about any items that you have at the booth for 243 00:09:47,610 --> 00:09:48,540 them to take away? 244 00:09:48,540 --> 00:09:49,470 So pens, 245 00:09:49,500 --> 00:09:51,450 magnets, stickers, 246 00:09:51,450 --> 00:09:53,520 all those types of things that you have as giveaways. 247 00:09:53,520 --> 00:09:54,300 Of course. 248 00:09:54,810 --> 00:09:59,070 How about staff t-shirts and then if you're going into corporate 249 00:09:59,070 --> 00:10:01,740 people, mugs using your logo, 250 00:10:01,830 --> 00:10:06,240 showing them what's possible for them to incorporate their logo for 251 00:10:06,240 --> 00:10:07,260 their customers. 252 00:10:07,800 --> 00:10:10,470 The place not to do it is holiday gifts. 253 00:10:10,740 --> 00:10:12,810 When you're thanking people for their business, 254 00:10:12,840 --> 00:10:16,290 because by you giving them a product that has your logo 255 00:10:16,290 --> 00:10:16,680 on it, 256 00:10:17,100 --> 00:10:20,430 it feels very self-serving and promotional. 257 00:10:20,730 --> 00:10:23,730 So all of that effort in creating that gift for them 258 00:10:24,000 --> 00:10:24,960 is deflated. 259 00:10:25,050 --> 00:10:26,430 I'm not going to say that they're not going to like 260 00:10:26,430 --> 00:10:27,780 it, but it's deflated. 261 00:10:28,200 --> 00:10:30,720 And we've just gone through ways where you can switch that 262 00:10:30,720 --> 00:10:32,640 up. You can put your logo, 263 00:10:32,670 --> 00:10:36,330 but put us message that resonates with them. 264 00:10:36,450 --> 00:10:40,800 So it's more about them than you or sending a product 265 00:10:40,800 --> 00:10:43,800 that has your logo that is complimentary to a product that 266 00:10:43,800 --> 00:10:45,390 you already sell. 267 00:10:45,720 --> 00:10:47,310 So they can use it in conjunction. 268 00:10:47,670 --> 00:10:49,560 My examples were jewelry boxes, 269 00:10:49,560 --> 00:10:50,580 cleaning cloths. 270 00:10:50,640 --> 00:10:54,120 And then of course like a tool for snuffing handles. 271 00:10:54,510 --> 00:10:55,890 You know, 272 00:10:55,920 --> 00:10:58,890 I had to get the candle thing in there somewhere along 273 00:10:58,890 --> 00:10:59,310 the way, 274 00:10:59,310 --> 00:11:01,620 right? And by doing this, 275 00:11:02,010 --> 00:11:06,300 you're using that powerful tool that you have of your logo 276 00:11:06,390 --> 00:11:08,370 as an identifier for your brand. 277 00:11:08,880 --> 00:11:10,920 And it is so impactful. 278 00:11:10,950 --> 00:11:11,910 So powerful. 279 00:11:11,910 --> 00:11:15,720 You become so memorable when you do it, 280 00:11:15,990 --> 00:11:19,980 right. That's a wrap. 281 00:11:20,340 --> 00:11:22,230 I'm a get to the point kind of girl. 282 00:11:22,350 --> 00:11:25,140 And this is what you can expect from these quick midweek 283 00:11:25,140 --> 00:11:30,210 sessions. Now it's your turn go out and fulfill that dream 284 00:11:30,210 --> 00:11:30,990 of yours, 285 00:11:31,290 --> 00:11:33,480 share your handmade products with us. 286 00:11:33,720 --> 00:11:34,680 We want them, 287 00:11:34,830 --> 00:11:37,740 and they bring us both so much happiness..