Unknown: Hi, everyone, and welcome back to quantum revenue
expansion, the podcast, super excited to have all of you back
today. And we're hanging out with one of my dear friends, one
of my soul sisters from california mobile, Mary Mary
Barnett and today we're going to talk about how to make money
with your phone. Doesn't that sound fun? And there's been
doing this for a while. So she, she's one of the experts in this
space. And I have a lot of questions for Mary because I
feel like the world has shifted and like, what are people doing
with their phones or their reading their tax? Yes, they
are. We'll talk about that. So Mary, I just want to say first,
welcome quantum
you. This is awesome. I know we we have so many stories we
probably can't tell on air. of all our adventures on the
speaking circuit. And yes, this good time. So it's good times
and everyone loves your podcast knows that you're an amazing
person. But I can attest behind the scenes behind the curtain.
She is and I made it but yeah, so I love you. And I'm so
excited to be on your show.
embarrassing me This is blushing. Thank you. And I feel
same about you. And I was saying like, we kind of were like
Thelma and Louise. When we took that road trip to Las Vegas.
Remember that? That was fun. And
remember the bathroom without stalls?
Yes. We were scared. Escaped. We survived. That was a
that was pretty math.
Oh my gosh, sorry. That's okay. That's, you know, and that's one
things I love about you, we're gonna have fun. And you know,
the world needs more fun. I feel like as a world, we forgotten
how to have fun, we forgotten how to laugh. So we're gonna
bring some lightness to everyone today.
That's definitely like a short baby. Let's do it.
So before we do that, really quickly, some my team always
wants me to do the housekeeping stuff. So if you haven't yet, go
to Ursula inc.co, the homepage, and you'll find our course
quantum revenue expansion, the masterclass, it's recorded, it's
ready to go. There's three parts. Number one, we talked
about how to how do you create a quantum revenue goal? Number
two, we talk about how to get your marketing and your packages
and all the things in alignment with your quantum revenue goal.
Because I think now we're talking about marketing day, but
I feel like people try to do so much in marketing, when you'd be
well served to do a couple key things with that. And then
finally, at the end of it, we talk about how to collapse time
and get there even faster. How do you take a quantum leap? Like
if you really wanted to extra sales? What would that look
like? And we've been helping clients do that, even during the
pandemic? I know some of our clients are like, you're never
gonna believe this and have a best year ever during this
interesting time. And we want that for everyone. So it's free.
Just go to Ursa inc.co, grab the masterclass and enjoy. alright
with that, let me tell you about the amazing the very cool, very
smart with Mary knows about a lot of stuff. Mary burnout
Barnett, also known as mobile Mary, in the industry, is a text
marketing and social media expert. And her company. Another
brilliant idea incorporated helps business owners and
restaurants use social media to grow a database that they own,
so that they can reach their best customers offline, as well
as online, giving them what they want instantly and on demand to
increase sales and brand loyalty. I think there's a lot
of misconceptions about this whole space. But anyway, before
we get there, I would love to hear hear your story. Just like
I knew, and you know, you and your maybe people don't know,
like you and your husband do the business together, you lead the
business, you're the CEO, what was the story that brought you
to starting your own business and staying in this crazy
entrepreneurial world?
Right. Kind of crazy, right? That when we're entrepreneurs,
there's some kind of like unbridled enthusiasm of
unrequited love of independence that keeps you going. When
Normally, you'd be like, just give it up, you know, like, no,
it's gonna be great. So back in 88, actually, back in the, in
the last century, when dinosaurs roamed the earth. I was actually
a loan executive the United Way. And I was running all their like
fundraising for you know, as part of a team of loan
executives. And I just loved it. I loved like creating promotions
and and, you know, organizing events and and helping the
market then get, you know, mate, raise more money, obviously, if
you're not away. And one of my clients at the end of that
program said, Well, hey, what do you do full time? Because
obviously, I'll learn exactly what kind of loan for their
companies and I work for Beckman instruments and, you know, very,
very glamorous job, you know, marketing assistant, and I said,
Well, why what do you need? And she's like, well, we have to
take Bureau conference coming up, and I thought maybe like,
you could be a consultant for it. I'm like, I am 24 years old.
I have no idea what I'm doing. I'm like, Oh, well, um, let me
check my calendar, and I'll get back to you. So the elevator
doors close. I like jumping up and down. I'm like, Oh my God.
It's like I drive home he and Steve were married, I think not
even a year. I certainly just, she's asking me to do. He's
like, don't call right away. Like, make her make him look
like you're busy. Yes. He's so funny. He's like, seriously like
what? And we had bought each other a Mac Plus for our wedding
gift to each other because we're still in college. And you know,
that's, you know, that's a romantic right? You didn't have
a hard drive you had a floppy disk and uh, you know,
programming switching back and forth you know, so I take took
those two hours and I made letterhead like, let's come up
with a company name, you know, my maiden name was Alexander and
his name was Barnett and I was had a degree in communication so
as Alexander Burnett, communications ABC, that sounds
good. Like I just made it up like, Oh my god. So they called
on like, you know what, I think I could move a few things around
and squeeze you in and they're like, great if he's $1,000 Which
I thought was a million dollars I'm like you know like trying to
breathe and she's like and just bring you know cuz I still had
to give notice the Beckman. So So she says, okay, and you know,
when you're available, bring a contract and a PO and we'll get
started. I'm like, that's what the heck is a PL, like, I didn't
want to ask you that was like, I had to be like, all super fancy,
right? I'm going oh, super successful businesswoman
already. I'm 24 years old. Right? And, and I'm like, okay,
you know, so I had to drive down to the library there was no
mister No uncle Google available. So I drove that I
literally want remember to this day walking up to the library
and Lady and I'm like, Hi. Would you use P O in a sentence? Like
bring up p O to Anna contracts use like, purchase order. I'm
like, Are you sure cuz it could be something else? It could be.
You know, are they mad at me? Po I got it. She's like, No. So
like she went into like the dusty K, you'll get the book and
they literally put on the mimeograph machine. Run your 10
cents. And then I literally taped to the wall and copied it
word for word. And that's how I started my business. My favorite
line, okay. So yeah, so I thought it was all hot. You
know, my big shoulder pads, my hair and a bond. You know, my
little bow tie? 98? Yeah. Hello. Miss TRW. Here is my contract.
And here is my PR. She's like, fine stamp stamp. Your office is
over there. I'm like.
Okay. So yeah, so that's how we started our business. So we did
like event marketing, it was all based on, you know, conferences
and trade shows and service awards. And we did that for
basically 20 years all traditional marketing, direct
mail, Bolton, billboards, like everything you'd normally do.
And then in 2007, the iPhone came out. And I was one of my
clients was Kawasaki at the time, the other people haven't
made motorcycles whose clients happen to be mobile, by the way.
So it was after like a dealer meeting and are aware, I'll
admit, I was a little sassy, because we'd had a few drinks.
And they were popping off saying, Oh, the dealers don't
even appreciate what we do for them. And they're complaining
that we don't bring enough clients to them. And they're
all. So I'm like, Well, how do you bring clients to them? And
they're like, no, oh, you know, they're just popping off our
agencies. Do you know this? And this and this? I'm like, no,
like, oh, we even are using the new service called e mail. Like,
whoo, e mail. That's exciting. You know, I said, but your
clients are mobile. Why don't you marketing them on the mobile
device? Like they're carrying it in their pocket? Why? I'm like,
yeah. You know, like a flip phone. Everyone has a flip
phone, and they're literally mobile. Like, you could send
somebody a text to them. I was making it up, because I'd read
some little article and oppo dung industry rag that said,
this little company was doing like, in a gas station, like,
sounds like wow, I don't see why couldn't happen nationwide,
right? Yeah. So long story short call, the company said, Hey, can
I hire you to help me build something to do a nationwide
campaign? They're like, Sure. So it's a two years of the agencies
telling me you can't do this. You can't do that. You can't.
I'm like, You're not the boss of me. Like, I wouldn't say it out
loud. But you know, maybe a six. So I'll get off the bottom
eight. So I would come up. I'm like, Okay, now we have to make
it. So it does this and this. So after two years 2009 We launched
a campaign and drove over 93,000 new customers, to their
dealerships across the country. And I'm like, This is it. Like I
had never gotten that kind of results in 20 years of doing
traditional marketing. So I dropped everything and went all
in on mobile. And that's how we got into mobile.
And yeah, the rest is history. Right? So So you've been
crushing it ever since. The beginning of your story, you're
like, you know, you're talking about the business and the
business name. And you and Steve sitting there and you know that
he's 20 Something year olds, and you're like, we just made it up
and I just I wanted to, I want to highlight that because that's
all we do. That's all we do all day long as entrepreneurs
because we make it out and But this is so true. Like, I'm not
sure what we're gonna do, like, well, you just get to make it
up. So if you could make it up any way you wanted it to, right,
well, how would you pick it up? And that's, that's super
powerful. So, so 93,000 customers, I, you know, I knew
you during this time, I remember you working on this and working
on it and working on it. And you know, cheers to you for
perseverance at a time when that was a new thing. How so? I'm
curious. We're kind of jumping ahead. I'm gonna jump around
today because I have so many questions for you. How has
mobile changed from 2007? Till now? Or how?
Well the difference is when I used to get up on stages,
people, you know, tuck their head to the side of the RCA dog
that's dating me, but they will and they'd be like, what? Like,
I leave my phone at home for emergency. Or we have a family
phone. We leave plugged into the car. I'm like, Okay, I said
there will be a day that you won't leave your house without
your cell phone, your keys, your wall and your cell phone like
that's, and people literally be like, no, no, no. So they're
lured. So I so when you said we it blew up? No, it did it. Like
in 2007. Like I said, it took two years. In the middle of
that. My doctor told me I had cancer. I had major surgery in
2008. The market dropped out. We just built a new house, we
almost lost our house. Like, there was so many struggles, and
God opened doors. And we like one of them was a friend of mine
worked for a company that said the military. And he said we're
donating the service because literally we were almost paying
people to use our software like please, please use it so we
could prove it works every you know. And so he saw we donated a
little theatre company. Our kids were involved. And he was we
were backstage and he said, you know, do you think he would be
saying I could use it to drive Marines into a mess hall? Yes,
yes, we can. And again, he just it opened the door. But it took
two years to convince them this and work right. So that started
off the military contracts. And then that credibility gave us
the ability to get you know, corporations and restaurants,
retail stores, associations, things like that. So it's been a
rough go because people thought the mobile phone was a fad for
some reason. At the time. Am I okay, I'll see in five years.
Thank you. Good night. You know what those days? Yeah. But today
the difference with your question, is that now like, it's
almost embarrassing, like our phones actually in tell us even
on the phone. Seven hours today, like, go see your family. Like
it literally is like this is embarrassing for you. Like stop
looking at your phone, you know? So I'm like, Alright, you're
right. I even got an ad from Instagram today, like a little
new thing and stories that literally told me to set an
alarm to take a break. And it's like this, I was showing it to
Steve and he's laughing. He goes, Oh, my God, are they
hypnotizing you? Because I think it's right. They want you to
stay on it. But they're telling you to take a break.
Right? It's a trick, Steve. Steve's onto them. So you find
that everybody?
Yes, yeah, he's got it. But yeah, but that's the thing. So
we now literally, I don't walk downstairs that my phone, I
don't walk upstairs. I don't walk out to the mailbox, on my
phone. But God forbid, I miss a thing, or a buzz or whatever.
And that's ridiculous. I mean, I'm, I'm now telling people
please leave. Leave your phone at home. Please take a break,
like enjoy your life like seriously. But the whole point
of text marketing is that you're getting people instantly and on
demand. And unlike email, which is great for long form
information and background, like for newsletters, things like
that email is awesome. And you need to have that email list.
But if you want something taken care of quickly, you want that
94 Instant open rate you want somebody to get the 90% response
rate. Yeah, you send a text because people see their tax and
they want to clear that out it doesn't you know get obnoxious
like all the spam and and the government actually create the
FCC created at the can spam act. After you know, email was turned
into this nightmare of remember all those joke emails we used to
get oh my lord. I finally did tell my brother, please stop
sending this if it was just like, you know, and you see,
like millions of people on these I'm like, Oh my God. But it
created this spam. And so we build now this trusted email
Well, FCC said, Well, we're not going to have that for mobile
phones, they put high restriction. So if you you can
legally upload a list of mobile numbers. People have to opt in
by permission. And that's so you want you don't want to waste
your money on people who don't want what you have. Right?
Right. You want people who know like and trust you who want more
of what you offer and provide value to them. And nurture that
relationship and that's cool thing is like normal cheers.
Again, dating myself. You want people to feel loved. You want
this device to be able to say hey, or slack, you know, looks
like you know, you're probably ready for that. Those red bottom
shoes, you deserve it. Alright, here's a link to buy today, the
little coupon for 10% off. Because we love you. Yeah, it's
like, Oh, yeah.
So true. I mean, there's there are certain companies that I
just I love getting their tax and I feel loved by them and
they're really good at it. And, and I know you help clients get
really good at that. And I have more questions about the
textbook before we get there. You said something that struck
me you're like, it didn't blow up right away that Kawasaki
thing blew up for you. But then it was like, no one else was
getting it as quickly. And then I remember you got cancer 2008.
For all of us who were in the Inland Empire, it was like a
bulldozer came through and just plowed us all underground. It
was a tough time, right? Someone that lost a business lost a
house lost all their real estate, like all the things,
remember,
I remember standing in Peggy's backyard. Remember that
beautiful helmet, she had that beautiful, lush, your trees, and
you telling me that whole story? And you're right in the middle
of it in 2008? Like, yeah, that was a it was a nightmare. But
you also persevere you pivoted. And I think that's the key. I
mean, your shows about entrepreneurship. It's it's
taking the time to step back and say it's okay. Yeah, to take a
different direction. And as you said, Make something up. You
know, we throw things against the wall, see if it sticks. And
if it doesn't, I don't know. You know, you learn more through
failure than you do through success. Yeah, no. So yeah,
well, 2009. This is interesting in the timeline, it was, that's
when sales camp was born, selling within the selling with
intention intensive was born because Tim and I had to pay six
mortgages in one month, and we weren't sure how to do it. And
so it was like it was born out of necessity. So I look back at
all the things that shifted, because of that very interesting
time. But and by the way, if anyone wants to read about it,
it's in selling with synchronicity, I tell all the
stories of being on my knees and like praying to God, like what
are you supposed to be doing? And one of things that Tim and I
said to each other was like, we just got to get back on purpose,
like, what are we both supposed to be doing? Where are our
gifts? Where are we supposed to be? And, you know, we went, we
went back, we knew we were getting pulled back to
Minnesota, we just knew it wasn't gonna happen right away.
And then of course, God's like, Well, I'm gonna give you a baby.
And then you're gonna like, No, you have to go back. So it's,
it's interesting, like, looking back being in it was painful.
And so what kept you going? Like, you had all the personal
things, you had health challenges you had the recession
happening? Like, what was the thing? I mean, I know you have
great faith. And you must have had some kind of vision where
the company could still go.
Well, I never think there's another option.
There we go. Okay. Talk about that. Yeah.
Like, I've had to, like, before that. So that night when Haley
was, yeah, so Haley was one, we did a massive event, like a
public event, because I was all in the sponsorship marketing,
and like, flew to Chicago. And all these people do like the
Olympics and the world capitals. And I learned how to do all this
stuff. And so I was doing local events, like public events. I
was like, We should do it for ourselves, you know. And I was
very ballsy. And I remember I was 29 years old, walking into a
big corporation saying, I'm going to do this event is called
Family Fest, and you're going to sponsor, it's going to be
awesome. You know, I remember Chrysler said to me, Well, it
sounds like a great concept. It's right in our target, like
you're hitting exactly we want to meet with, but we really
can't work with you until you're the size of a convention center.
So I was like, huh, don't challenge me, you know, I
remember coming home and we were like, gonna have it like at some
community college gym, like, we're just gonna have like
tradeshow booths, or whatever, you know. And I said, See, I
think we need to run some convention centers, or at least
one. And he's like, why? I said, Yeah, and do the math. Like, if
we could sell one tradeshow booth at one Convention Center.
If we sold them to more like a package of three, we could make
three times as much money, it'd be so great. So he like did the
math, whatever. And he's like, okay, like, he's just so sweet
just goes along, you know, Merry to figure it out where I, you
know, he was anonymous making that so I was like, Okay, let's
do that. So I remember walking back into Chrysler, and saying,
Okay, you got you asked what, you got what you asked for you
got it? And he's like, What do you mean? I'm like, Well, you
said you would work with us when we had a convention center. We
have three, Anaheim, Los Angeles and Long Beach. They're all
within six weeks of each other, and I need you to be a sponsor
and go and give us a car. And he's like, what? And I'm like,
yeah, so it's gonna be great. You know, like so finally like,
you know, he's like, okay, fine, you got yourself a guy so
believe me, we now have three convention centers. So do you
think we should give a bumper out of the first one the car
doors at the second in the trunk on the third or maybe she gave
us three cars? I think it'd probably be better let's do
three cars. And he's like he was just so shocked that yeah, that
I was like, anyway, see this like agreed to get me out of his
office. Whatever. So we did this massive event. Well, it was
like, cut to the end. And I did a su talk on this, by the way, I
bombed. I mean, the event was awesome. The client, the people
were there loved it. But we lost everything. Like we went
bankrupt, we had to move like I was taking care of my
grandmother at the time, because we couldn't afford to live in a
house. It's just one thing after that, boom, boom, boom, you
know, it's like guys, like slam, slam, slam slam, you know. And
so at that time, like, I had no way of, we couldn't restart.
Like, I literally were living in Long Beach in my grandmother's
little house, she had just passed away in my arms. I had no
like, so I had to go get a job is my point. But I remember,
Steve stayed home with Grace Haley, she was this she's now
27. He said, um, I cried every day, having to go to work.
Because I had to leave her for eight hours. And I'm just
remember sobbing, and so we moved to close. And I remember
somebody said, we were looking for a house. And because we had
a bankruptcy. I remember one person said to me, we don't rent
to people like you, ah, oh, oh, I was like, Oh, I'm like, I'm a
good person, I
worked really hard. You know, it's all like, it took 10 years,
we paid everybody back, you know, it's like, but I remember
working this job, and I was like, I'm miserable. I miss my
own business, like, whatever. So when I got pregnant with
Cameron, who's now 23. I remember calling all my old
clients because I, you know, I went through a depression
because I was a big fat loser, right? Because I lost
everything. And I couldn't hold together. And you know, even
though we're paying everybody back, I still in my head, you
know, that's a psychological thing. But I remember saying, I
have to get back to my office, like I was keeping a couple
clients, like on the side, like work weekends or nights,
whatever, just so I could keep my business going. I said, I
have come back full time, I have a new baby coming, I can't do
this. I can't please, I'll scrub your toilets. Like, I'll do
whatever it takes to get back to doing my business. And my, I'm
surrounded by angels all the time. And, you know, they're
like, Oh, my God, let me refer you, Billy, oh, people are
picking up phone calls. I started getting these accounts,
and boom, we're back in business. But that's the thing.
I even though like, I had a job, it didn't seem like that was my
path. Like, I always had my business. The job was just some
ends to a means to the end, or whatever you say. So I didn't
ever think there was another option and having my own
business. Like it wasn't it was like, what like, Yeah, but it's
in the blood. It's in the blood. Yeah. And I remember being
shocked that they would pay me. You know, I like every two
weeks, I get a check without, you know, really? That's crazy.
Like you just give money out. Right? His way. Anyways, I went
off on a tangent. But the thing is, that's I don't really talk
about this stuff very much is that in my head, it was kind of
surreal, having a job because I was a business owner. Right.
But you knew in your heart of hearts and in your mind that the
business you you'd have a business again, and you held on
to that. And I think what entrepreneurs it's like, we're
just a different breed. And we know, we know even if we, if
things fall apart, and we go and we have a job for a while. It's
temporary. And and then we're back.
And it's okay, if those ages. Yeah, like I had to feed my
family. Right. And then like, halfway through it, Haley was
old enough to go to Montessori school. So we put her in that
and he got a job. And we were both miserable. Because we love
being creative and making stuff up. And then clients saying,
Heck, yeah, that sounds great. Figure it out, you know, you
know, and then that's what we did. And so when we still work
together, like Steve started a year after I started a business,
he joined me in 89. You know, and it's, I can't imagine not
working with him, like, you know, to bounce things off of
and you know,
you're pretty cool. Married couple. That's not for everyone.
But for some people, you guys make it look easy. And yours.
Oh, boy.
Well, we definitely have our fights like because I'm a little
I don't know if you can tell I'm a little bossy. And I'm lucky to
marry a man who's like even keel and happy wife happy life. So
I'm lucky that way. So if he had a big personality, I don't think
it would work.
Yeah, well, we marry our balance. So. So I want to just
put a put, like, I think part of the message in this, especially
during this very interesting time in the world is there,
there's no shame in like, if you're going to be an
entrepreneur, there's gonna be times when you're either gonna
go bankrupt, you're gonna lose everything, you're gonna lose a
lot of money. Like there's gonna be times when things are hard.
And that's where you get to make a decision. And sometimes the
decision is I'm gonna get a job for a little bit and then I'm
gonna come back or sometimes, like, we're just gonna eat ramen
noodle for two years and figure this out and get through it. And
there's always a way through it. And also, like, I want to ask
you this, and then we'll talk about God talking about mobile
marketing. What were the what were the gifts in going through
that with the business? What were the gifts or what did you
learn or what was different? After it that maybe you wouldn't
have changed or shifted, had you not gone through the hard pieces
of that,
right? I'm realizing that everything would be okay. I
think sometimes we think, you know, it just gets in front of
us, we have this like fear, and it makes us stop. But it's like
if you realize that you know what stuff happens and happens
to everybody. And that's where like reading inspirational books
and, you know, talking to other people who might have been in
the same situation, or people who like you, like you're a
coach, or you're like, Oh, my God, I went through this, and,
you know, I persevered, it's gonna be okay, just having that
hope that it's going to be okay. And you know what, like, might
be hard, but anything that's worth it is hard. But if it was
easy, everybody would do it. Right. And, and it's, and when
it's harder, it's almost sweeter. Because then the
victory I remember coming out of this depression that I didn't
realize I was in, because again, big fat loser memory. That was
my favorite crown. Because in my head I was wearing, I remember,
we, we moved to Corona, we were, I quit the job started, you
know, back in business full time. Just had my baby. He was
like three months old in my arms. And I was showing my
friend a house that my father helped us, he helped us a down
payment. So we could buy a little house. And I remember
going oh my gosh, and I was showing her the rooms and like,
like, just little teeny little house. And, like 1200 square
feet. And, and she goes, Oh, my God, your back. And I was like,
What do you mean back? Like, we just drove up together? Like, it
was like such a weird thing. She goes, No, you're back. She goes,
you've been gone for like, two years. And I was like, I see you
every week. And she's like, No, sweetie. She says that spark was
gone. Like you were saying it was sad. Like we just held on to
you. And cap, you know, and you're, you know, it was like,
in that moment, I was like, oh, like, and then I remember going
and talking to people like, Have I been weird. There's something
wrong, and they're like, Yeah, but it's okay. It's, we knew
you'd get through it like, but I had people around me that were
encouraging and, and telling me that you know what, everything's
gonna be fine. This is just a little hiccup on the road. And
God's got you and everything's gonna be you know, it's like,
and, yeah, we ate Top Ramen. I had boxes of food delivered from
churches, you know. And that's great food, by the way. And so
now like, it's important to me to pay for it, pay it forward,
right? People who bless me, like how can I help someone who may
be just starting out or is looking for an opportunity? And,
you know, like, Well, we did, I was telling a little bit about
PFLAG. It's like, How can I help someone else, get the leg up, or
continue to have the hope like, I'd have restaurants texting me
saying I can't make payroll. And we would, you know, would have
donations from the community to be able to pay them so they
could deliver food to our frontline heroes, please fire
hospital workers, senior care centers. And it was such a joy
to be able to give them something just to hang on one
more week, to get over that hump, right. And it's like that,
those are the kinds of things that bring you joy. So like, you
can work for anything you want. Everybody has to have a why. But
when you you know, think of how you can serve others and lift
others up brightly. The rising tide lifts all boats, just
brings you so much joy that you almost forget, it's like
childbirth, right? It hurts a lot. But you don't remember when
you have that baby in your arms, like God, like takes away the
pain. So the same thing when you start paying forward and, and
really getting to that why like, you forget all the garbage that
you went through in the Top Ramen you ate, you know, well
worth it.
That's the best, right? We have so many of our clients who it
really is about writing the big fat checks, but you can't write
the checks if you don't grow your revenue. So quantum revenue
expansion with our phones, we're talking about how to make money
with fun. I want to make sure we do that. And then I know you
have something for our clients. But
I need to do today. I'm like, No, that's what happens on the
show.
Like we go there. How do we make money with our phones right now?
And what are let's start with this. What are some of the
myths, some of the lies some of the misinformation out there
about mobile marketing that you wish everyone would just let go
up? Let's start there.
Um, well, I don't hear it as much anymore. But I used to say,
Well, I'm really worried about bugging my customers.
I'm sure that that's still a little bit. So.
Yeah. So because mobile marketing is if you use a
reputable company, like really mobile messaging, you literally
can't do that. I mean, you're, I mean, again, you could send him
a text every day. And if they think they're only getting two
messages, you send them 300 But obviously not gonna like that,
but they're opting in to get what you have. So you know, if
it's a consumer based product, like frozen yogurt or pizza or
something like that, obviously it's natural. Or if you're a
coach and you want To use it for accountability. I always tell
the story of this psychologist that came to me he was a brain
trauma therapist. And his challenge was, he was getting
frustrated because it was hard to move the needle. Because when
he would do therapy with someone, they their brain
trauma, so they couldn't remember to do. It's almost like
PT for the brain. Right? Yeah. So he always felt like he was
starting this process over every time. And on the other side, the
insurance companies needed to have some kind of proof that he
was actually doing something to move the needle to get them
better. And so he was like, I said, have only set up a we call
them text funnels, but he like a sequence of messages based on
the prognosis, there's going to be different exercises, right?
And so literally, he would put a new customer into the system.
And then on day one, day three, day five, day 12, day 15,
whatever it is his prescription they needed, they would get the
same messages, right? And so then he would we would then
clone that sequence if they had a different kind and tweak a
couple things. But it basically sir, I mean, as simple as they
had a text to say, go outside and look to the sky and say
something out loud that you're grateful for, and click on this
link and tell me what it was. Wow, right. And then the next
day was like, now it's time to read this article and give me a
so there was accountability, there was just a refresher, you
know, some days was just you're beautiful inside and out. So
that's it. But they would get this thing I noticed that he was
seeing those patients were actually getting better. And
then he had proof for it to get paid by the insurance he should
they see that these are the messages are going out. This is
the links that have recollect this amount of time they're
spending on these assignments, this is their prognosis now,
blah, blah. So I mean, it was a really cool thing. So coaches
have been coming to me saying, Hey, I just want to be able to
let people know like when they need to check in for, you know,
seminars, or masterclasses or accountability calls or
whatever. And so we use it for that. But it's like, there's so
many different ways to use mobile. And the difference is
that it's just something that gets through the clutter. Yeah.
And it's appreciated. Yeah. So I love it. So
what you're saying is, we use it for marketing, which is don't
talk about and you can use it to stay in touch with your current
clients or current customers in a really beautiful way, or in
coaching or for therapists to even have that as part of their
process. Right. So then thank you, that's a that's a cool
story in the fact that they start to get better even faster,
I'm sure from an accountability perspective that that makes so
much sense since we live on these phones. From a marketing
perspective, like what's one of your favorite success stories? I
heard Kawasaki back in the day when you were first going, like
more recently, what? What's your favorite stories about putting a
mobile marketing? What's the word on that program, mobile
marketing campaign, you can pay? There's the word thank you in
place and some of the results that maybe your client
got? Yeah, well, we have a little Mexican restaurant that
when they first started with a there, they probably had seven
or eight little that one vote, one sit down store, and then
like six fast food, now they're up to like 22. So they started
with this probably five or six years ago, and they've grown
their list to 70. I think they have 78,000 people on their list
all segmented by store. So when they're about to open a new
store, we have like geo fencing, which is just basically
technology saying where people are when they get a message. So
we could actually send out a message to this people who had
opted into the stores in a five mile radius around this new
location, sending them basically to a location with a bribe of a
free burrito, which cost them you know, 25 cents or whatever.
So they slowly grew. And they have, like I said, very
segmented markets based on and there's other things we can do.
So we know who likes burritos and who likes tacos Morton who
likes Insha Allah, which is all really the same food just mix up
differently. You think about it, right? I don't know if you've
missed California Mexican food. Yeah, I'm getting hungry right
now. Yeah, yeah. So anyways, but what was cool is during COVID,
they didn't miss a beat. Because they had this list, they were
able to say we're open, we're clean, we deliver. Here's a
mobile menu, you know, boom, boom, boom, where a lot of the
other restaurants who didn't have that benefit. They were
scrambling. They didn't know like, let people know whatever.
And they were of course suffering because of it. And
that's why we started flag but it was it brought so much joy to
me that we could help this company grow and flourish and
then during COVID literally make more of a profit because they
were the one saying we're open where other people weren't. So
they got the lion's share of the business. So that was kind of a
cool thing that happened and they it and when Facebook went
down, I think the date is October 13 or something for five
hours. You're losing their minds. I'm I remember back
that day that was so great. Yeah. Oh, you
got Oh, that's awesome. Yeah, I spent the full five hours
sending out emails and texting. Yeah, so people were actually
texting me saying thank you, Mary for making, you know, cuz
I, you know, sometimes I'll be like, you're not using it once I
don't know if it was you or another coach once told me like,
it bothers me when people don't use our software like they buy
it, they're paying for it. I want them to use it, because I
know it will bless them, and they'll make the money. So when
they're not using it, I'm like, so remember, a coach was told me
Mary, do you think Bill Gates it's up at night and worries
that you're not using word enough? I'm like to point. A
good point. Yeah. So yeah, anyways, but you will text me
saying thank you for encouraging me to grow my list and do all
the things and and so that was nice, because it was down. And
somebody was basically saying, you know, use social and that's
the other service we provide, we provide social media to promote
your mobile number. So you can build that list because we don't
own social media, even though we think it'll always be there no
matter what. We have no control over it. And if somebody shuts
it down, I mean, it's probably going to come back. But you
never know. You have to be able to own the list. So if you ever
want to sell your business, and you say, you know, here's a
business a that has all these wonderful things, but no way to
kind of contact their customers. And this business who has 5000
customers who are eager to buy the minute you send out a text,
this one might be worth a little bit more, you know, so I'm
always like, look down the road as an exit strategy. Build your
list of people who know like and trust you so you can offer it as
a asset in the sale anyways.
No, it's a great a huge, huge point that you just made for our
listeners all over the world. Having a text, a mobile
empowered list that people have opted into, is really what you
could sell. That would be an asset, where people be like, oh,
yeah, you can actually sell your company now. So people worry
about like, what are the assets? So? Well, Mary, we, you and I
could chat all day, we've already we've already had the
pre show before the pre show for the show. And like we just good
to see you and be in your energy I, I know you have some things
for our listeners. So two things if you have a free gift, and
then if someone's like, oh my gosh, like I have a restaurant,
I need to talk to Mary like what, what are the next step is
to connect with you?
Well, then go to our corporate website, which is another
brilliant idea.com Because everyone needs another brilliant
idea. And there is a report that you can download, it's top 10
tips for texting successors. And basically do this don't do that,
which gives a little insight even if you don't use our
service. And if you want a free account, and we actually give
away a free demo 30 days, you don't have to put your credit
card in for the software to set it up. You can go to brilliant
mobile comm you can also find it through the link at another
brilliant idea, of course, but brilliant mobile COMM And, and
you don't have to have a restaurant, any business can
start it we have a DIY program, which is basically $47 a month,
so inexpensive, we just really want people to put their toe in
the water and start because eventually they'll realize,
dang, I make a lot of money with this. We want people to make a
lot of money. And then we also have a done for you program
called texting funnels, where we set everything up, it comes with
like 10,000 tax credits, and we do all the work and you
basically just have to look beautiful and show up and people
buy from me. So that's another program that we have. And then
something I'm going to be launching in 2022, which I just
thought of, and we talked about this before, is that with all
the pivoting that people are doing, you know, businesses,
maybe they don't want to go back when they want to start their
own business, maybe they have an agency but are looking for
something else to offer. We're gonna start reselling our
software like as white label. And we're coming up with a
course called Mobile Marketing Mastery, where we're going to
basically teach you how to get customers how to use our
software, how to promote and how to do different things. And
it'll come with the ability to either you could sell really
mobile as that title, or you could name it for your own
business and have it be, you know, quantum texting or
whatever, but it would be yours. And so this software has blessed
us so much in the last 13 years paying us we have customers who
pay is anywhere from 47 to $6,000 a month because of the
volume of text they send out. So that's something that people who
decide who want to buy the service are offered the service,
I should say they can have that same blessing a monthly income
that would help you know their business. So we just wanted to
pay that forward as well. So we're excited to launch that
again in 2022. I just am like I just need to do it. I've been
talking about it. This is
the this is the place for accountability. So there you go.
We're gonna hold you to play we're gonna send it out all over
the world on YouTube and all the places so valuable. People have
heard you say it so we'll hold you to that. If someone wanted
for example, the texting funnels and they use a special code like
Ursula and they emailed you directly Could they get a little
special? Some? Yes,
yes, I will make that happen. I will definitely give them like a
20 25% off. Just for you
said here, I will put that in. I don't get anything for that just
everyone knows, but we'll put it the show notes. We just want to
take care of people. And you know if this is something you've
been wanting to try Mary, Mary's the person to deal with. So,
Mary, thank you, mobile, Mary, love you. Thanks for being here.
Thanks for hanging out. It was so good. Like, we're so funny.
Like we if people could have heard our front end conversation
we talked so fast. I think we covered like 3000 topics, from
kids to the world to the pandemic in about 30 minutes.
So, so good to see you. Thanks for being
so good to see your face seriously. It just brings me so
much joy to see your face and you know, I love you.
I love you too. And you bet you are such an inspiration. I know
this, you know, not only as a business owner, but as a mom
like watching you with your kiddos and Steve on
on Facebook and knowing you guys and just all the things so thank
you for being a great model of parents and you know, husband
and wife.
I just screwed him up too bad. So that's
you taught me that it's okay to be to be Oh, like just be who we
are and everything's gonna work out. So that's
yeah, I always tell them I wasn't saving for college just
saving for therapy. So no.
Awesome. love it so much and for our listeners all over the
world. I hope you enjoyed the show today and got some laughs
and some inspiration and some information that'll help you
grow your business next year. Thanks for being here. We'll see
you again next week.