1 00:00:08,700 --> 00:00:10,770 Unknown: Hi, everyone, and welcome back to quantum revenue 2 00:00:10,770 --> 00:00:13,860 expansion, the podcast, super excited to have all of you back 3 00:00:13,860 --> 00:00:17,970 today. And we're hanging out with one of my dear friends, one 4 00:00:17,970 --> 00:00:21,930 of my soul sisters from california mobile, Mary Mary 5 00:00:21,930 --> 00:00:24,630 Barnett and today we're going to talk about how to make money 6 00:00:24,630 --> 00:00:28,140 with your phone. Doesn't that sound fun? And there's been 7 00:00:28,140 --> 00:00:30,570 doing this for a while. So she, she's one of the experts in this 8 00:00:30,570 --> 00:00:32,850 space. And I have a lot of questions for Mary because I 9 00:00:32,850 --> 00:00:36,120 feel like the world has shifted and like, what are people doing 10 00:00:36,120 --> 00:00:38,190 with their phones or their reading their tax? Yes, they 11 00:00:38,190 --> 00:00:40,890 are. We'll talk about that. So Mary, I just want to say first, 12 00:00:40,920 --> 00:00:42,150 welcome quantum 13 00:00:42,360 --> 00:00:46,410 you. This is awesome. I know we we have so many stories we 14 00:00:46,410 --> 00:00:50,220 probably can't tell on air. of all our adventures on the 15 00:00:50,220 --> 00:00:54,420 speaking circuit. And yes, this good time. So it's good times 16 00:00:54,420 --> 00:00:58,080 and everyone loves your podcast knows that you're an amazing 17 00:00:58,080 --> 00:01:01,620 person. But I can attest behind the scenes behind the curtain. 18 00:01:03,300 --> 00:01:06,030 She is and I made it but yeah, so I love you. And I'm so 19 00:01:06,030 --> 00:01:07,080 excited to be on your show. 20 00:01:07,740 --> 00:01:09,960 embarrassing me This is blushing. Thank you. And I feel 21 00:01:09,960 --> 00:01:12,330 same about you. And I was saying like, we kind of were like 22 00:01:12,360 --> 00:01:14,790 Thelma and Louise. When we took that road trip to Las Vegas. 23 00:01:14,850 --> 00:01:16,800 Remember that? That was fun. And 24 00:01:16,830 --> 00:01:18,930 remember the bathroom without stalls? 25 00:01:19,110 --> 00:01:24,930 Yes. We were scared. Escaped. We survived. That was a 26 00:01:24,959 --> 00:01:26,399 that was pretty math. 27 00:01:27,180 --> 00:01:31,110 Oh my gosh, sorry. That's okay. That's, you know, and that's one 28 00:01:31,110 --> 00:01:33,300 things I love about you, we're gonna have fun. And you know, 29 00:01:33,300 --> 00:01:36,750 the world needs more fun. I feel like as a world, we forgotten 30 00:01:36,750 --> 00:01:38,730 how to have fun, we forgotten how to laugh. So we're gonna 31 00:01:38,730 --> 00:01:41,130 bring some lightness to everyone today. 32 00:01:41,129 --> 00:01:43,409 That's definitely like a short baby. Let's do it. 33 00:01:44,550 --> 00:01:47,910 So before we do that, really quickly, some my team always 34 00:01:47,910 --> 00:01:50,550 wants me to do the housekeeping stuff. So if you haven't yet, go 35 00:01:50,550 --> 00:01:55,260 to Ursula inc.co, the homepage, and you'll find our course 36 00:01:55,260 --> 00:01:58,800 quantum revenue expansion, the masterclass, it's recorded, it's 37 00:01:58,800 --> 00:02:01,410 ready to go. There's three parts. Number one, we talked 38 00:02:01,410 --> 00:02:04,770 about how to how do you create a quantum revenue goal? Number 39 00:02:04,770 --> 00:02:08,790 two, we talk about how to get your marketing and your packages 40 00:02:08,790 --> 00:02:11,190 and all the things in alignment with your quantum revenue goal. 41 00:02:11,190 --> 00:02:12,780 Because I think now we're talking about marketing day, but 42 00:02:12,780 --> 00:02:16,050 I feel like people try to do so much in marketing, when you'd be 43 00:02:16,050 --> 00:02:18,990 well served to do a couple key things with that. And then 44 00:02:18,990 --> 00:02:21,300 finally, at the end of it, we talk about how to collapse time 45 00:02:21,300 --> 00:02:23,520 and get there even faster. How do you take a quantum leap? Like 46 00:02:23,520 --> 00:02:25,860 if you really wanted to extra sales? What would that look 47 00:02:25,860 --> 00:02:28,020 like? And we've been helping clients do that, even during the 48 00:02:28,020 --> 00:02:30,180 pandemic? I know some of our clients are like, you're never 49 00:02:30,180 --> 00:02:32,400 gonna believe this and have a best year ever during this 50 00:02:32,400 --> 00:02:35,280 interesting time. And we want that for everyone. So it's free. 51 00:02:35,370 --> 00:02:40,440 Just go to Ursa inc.co, grab the masterclass and enjoy. alright 52 00:02:40,440 --> 00:02:44,700 with that, let me tell you about the amazing the very cool, very 53 00:02:44,700 --> 00:02:48,360 smart with Mary knows about a lot of stuff. Mary burnout 54 00:02:48,390 --> 00:02:52,590 Barnett, also known as mobile Mary, in the industry, is a text 55 00:02:52,590 --> 00:02:55,950 marketing and social media expert. And her company. Another 56 00:02:55,950 --> 00:02:58,920 brilliant idea incorporated helps business owners and 57 00:02:58,920 --> 00:03:02,220 restaurants use social media to grow a database that they own, 58 00:03:02,610 --> 00:03:06,690 so that they can reach their best customers offline, as well 59 00:03:06,690 --> 00:03:10,320 as online, giving them what they want instantly and on demand to 60 00:03:10,320 --> 00:03:13,950 increase sales and brand loyalty. I think there's a lot 61 00:03:13,950 --> 00:03:16,260 of misconceptions about this whole space. But anyway, before 62 00:03:16,260 --> 00:03:20,670 we get there, I would love to hear hear your story. Just like 63 00:03:20,730 --> 00:03:23,310 I knew, and you know, you and your maybe people don't know, 64 00:03:23,310 --> 00:03:25,950 like you and your husband do the business together, you lead the 65 00:03:25,950 --> 00:03:29,520 business, you're the CEO, what was the story that brought you 66 00:03:29,520 --> 00:03:33,450 to starting your own business and staying in this crazy 67 00:03:33,450 --> 00:03:34,440 entrepreneurial world? 68 00:03:34,860 --> 00:03:39,690 Right. Kind of crazy, right? That when we're entrepreneurs, 69 00:03:40,170 --> 00:03:43,830 there's some kind of like unbridled enthusiasm of 70 00:03:43,950 --> 00:03:49,680 unrequited love of independence that keeps you going. When 71 00:03:49,920 --> 00:03:53,370 Normally, you'd be like, just give it up, you know, like, no, 72 00:03:53,370 --> 00:03:59,220 it's gonna be great. So back in 88, actually, back in the, in 73 00:03:59,220 --> 00:04:04,980 the last century, when dinosaurs roamed the earth. I was actually 74 00:04:05,010 --> 00:04:09,390 a loan executive the United Way. And I was running all their like 75 00:04:09,390 --> 00:04:11,790 fundraising for you know, as part of a team of loan 76 00:04:11,790 --> 00:04:16,140 executives. And I just loved it. I loved like creating promotions 77 00:04:16,140 --> 00:04:19,590 and and, you know, organizing events and and helping the 78 00:04:19,590 --> 00:04:21,630 market then get, you know, mate, raise more money, obviously, if 79 00:04:21,630 --> 00:04:23,730 you're not away. And one of my clients at the end of that 80 00:04:23,730 --> 00:04:27,510 program said, Well, hey, what do you do full time? Because 81 00:04:27,540 --> 00:04:29,550 obviously, I'll learn exactly what kind of loan for their 82 00:04:29,580 --> 00:04:33,270 companies and I work for Beckman instruments and, you know, very, 83 00:04:33,300 --> 00:04:36,390 very glamorous job, you know, marketing assistant, and I said, 84 00:04:36,390 --> 00:04:38,400 Well, why what do you need? And she's like, well, we have to 85 00:04:38,400 --> 00:04:40,590 take Bureau conference coming up, and I thought maybe like, 86 00:04:40,590 --> 00:04:44,550 you could be a consultant for it. I'm like, I am 24 years old. 87 00:04:45,360 --> 00:04:51,720 I have no idea what I'm doing. I'm like, Oh, well, um, let me 88 00:04:51,720 --> 00:04:55,680 check my calendar, and I'll get back to you. So the elevator 89 00:04:55,680 --> 00:04:58,650 doors close. I like jumping up and down. I'm like, Oh my God. 90 00:04:59,610 --> 00:05:02,250 It's like I drive home he and Steve were married, I think not 91 00:05:02,250 --> 00:05:06,630 even a year. I certainly just, she's asking me to do. He's 92 00:05:06,630 --> 00:05:09,780 like, don't call right away. Like, make her make him look 93 00:05:09,780 --> 00:05:13,050 like you're busy. Yes. He's so funny. He's like, seriously like 94 00:05:13,080 --> 00:05:15,780 what? And we had bought each other a Mac Plus for our wedding 95 00:05:15,780 --> 00:05:17,820 gift to each other because we're still in college. And you know, 96 00:05:17,850 --> 00:05:20,310 that's, you know, that's a romantic right? You didn't have 97 00:05:20,310 --> 00:05:22,350 a hard drive you had a floppy disk and uh, you know, 98 00:05:22,380 --> 00:05:25,320 programming switching back and forth you know, so I take took 99 00:05:25,320 --> 00:05:27,840 those two hours and I made letterhead like, let's come up 100 00:05:27,840 --> 00:05:31,170 with a company name, you know, my maiden name was Alexander and 101 00:05:31,170 --> 00:05:34,440 his name was Barnett and I was had a degree in communication so 102 00:05:34,440 --> 00:05:37,380 as Alexander Burnett, communications ABC, that sounds 103 00:05:37,380 --> 00:05:40,290 good. Like I just made it up like, Oh my god. So they called 104 00:05:40,290 --> 00:05:43,020 on like, you know what, I think I could move a few things around 105 00:05:43,410 --> 00:05:47,460 and squeeze you in and they're like, great if he's $1,000 Which 106 00:05:47,460 --> 00:05:52,260 I thought was a million dollars I'm like you know like trying to 107 00:05:52,260 --> 00:05:56,040 breathe and she's like and just bring you know cuz I still had 108 00:05:56,040 --> 00:05:59,670 to give notice the Beckman. So So she says, okay, and you know, 109 00:05:59,670 --> 00:06:02,520 when you're available, bring a contract and a PO and we'll get 110 00:06:02,520 --> 00:06:07,230 started. I'm like, that's what the heck is a PL, like, I didn't 111 00:06:07,230 --> 00:06:11,070 want to ask you that was like, I had to be like, all super fancy, 112 00:06:11,100 --> 00:06:13,650 right? I'm going oh, super successful businesswoman 113 00:06:13,650 --> 00:06:16,950 already. I'm 24 years old. Right? And, and I'm like, okay, 114 00:06:17,010 --> 00:06:21,030 you know, so I had to drive down to the library there was no 115 00:06:21,060 --> 00:06:24,720 mister No uncle Google available. So I drove that I 116 00:06:24,720 --> 00:06:27,540 literally want remember to this day walking up to the library 117 00:06:27,540 --> 00:06:33,330 and Lady and I'm like, Hi. Would you use P O in a sentence? Like 118 00:06:33,420 --> 00:06:38,190 bring up p O to Anna contracts use like, purchase order. I'm 119 00:06:38,190 --> 00:06:40,860 like, Are you sure cuz it could be something else? It could be. 120 00:06:41,460 --> 00:06:46,680 You know, are they mad at me? Po I got it. She's like, No. So 121 00:06:46,680 --> 00:06:50,220 like she went into like the dusty K, you'll get the book and 122 00:06:50,250 --> 00:06:53,400 they literally put on the mimeograph machine. Run your 10 123 00:06:53,400 --> 00:06:56,160 cents. And then I literally taped to the wall and copied it 124 00:06:56,160 --> 00:07:05,070 word for word. And that's how I started my business. My favorite 125 00:07:05,070 --> 00:07:08,130 line, okay. So yeah, so I thought it was all hot. You 126 00:07:08,130 --> 00:07:10,890 know, my big shoulder pads, my hair and a bond. You know, my 127 00:07:10,890 --> 00:07:17,370 little bow tie? 98? Yeah. Hello. Miss TRW. Here is my contract. 128 00:07:17,370 --> 00:07:21,060 And here is my PR. She's like, fine stamp stamp. Your office is 129 00:07:21,060 --> 00:07:21,750 over there. I'm like. 130 00:07:23,220 --> 00:07:26,700 Okay. So yeah, so that's how we started our business. So we did 131 00:07:26,700 --> 00:07:30,960 like event marketing, it was all based on, you know, conferences 132 00:07:30,960 --> 00:07:34,050 and trade shows and service awards. And we did that for 133 00:07:34,050 --> 00:07:36,570 basically 20 years all traditional marketing, direct 134 00:07:36,570 --> 00:07:41,340 mail, Bolton, billboards, like everything you'd normally do. 135 00:07:41,520 --> 00:07:47,640 And then in 2007, the iPhone came out. And I was one of my 136 00:07:47,640 --> 00:07:49,710 clients was Kawasaki at the time, the other people haven't 137 00:07:49,710 --> 00:07:54,870 made motorcycles whose clients happen to be mobile, by the way. 138 00:07:55,140 --> 00:07:58,680 So it was after like a dealer meeting and are aware, I'll 139 00:07:58,800 --> 00:08:01,110 admit, I was a little sassy, because we'd had a few drinks. 140 00:08:01,530 --> 00:08:04,020 And they were popping off saying, Oh, the dealers don't 141 00:08:04,020 --> 00:08:06,630 even appreciate what we do for them. And they're complaining 142 00:08:06,630 --> 00:08:08,970 that we don't bring enough clients to them. And they're 143 00:08:08,970 --> 00:08:13,170 all. So I'm like, Well, how do you bring clients to them? And 144 00:08:13,170 --> 00:08:17,190 they're like, no, oh, you know, they're just popping off our 145 00:08:17,190 --> 00:08:20,820 agencies. Do you know this? And this and this? I'm like, no, 146 00:08:20,820 --> 00:08:25,320 like, oh, we even are using the new service called e mail. Like, 147 00:08:25,680 --> 00:08:29,670 whoo, e mail. That's exciting. You know, I said, but your 148 00:08:29,670 --> 00:08:31,920 clients are mobile. Why don't you marketing them on the mobile 149 00:08:31,920 --> 00:08:36,150 device? Like they're carrying it in their pocket? Why? I'm like, 150 00:08:36,150 --> 00:08:39,000 yeah. You know, like a flip phone. Everyone has a flip 151 00:08:39,000 --> 00:08:41,160 phone, and they're literally mobile. Like, you could send 152 00:08:41,160 --> 00:08:44,520 somebody a text to them. I was making it up, because I'd read 153 00:08:44,520 --> 00:08:48,270 some little article and oppo dung industry rag that said, 154 00:08:48,540 --> 00:08:52,530 this little company was doing like, in a gas station, like, 155 00:08:52,860 --> 00:08:55,890 sounds like wow, I don't see why couldn't happen nationwide, 156 00:08:55,890 --> 00:08:59,940 right? Yeah. So long story short call, the company said, Hey, can 157 00:08:59,940 --> 00:09:03,270 I hire you to help me build something to do a nationwide 158 00:09:03,270 --> 00:09:07,890 campaign? They're like, Sure. So it's a two years of the agencies 159 00:09:07,890 --> 00:09:10,170 telling me you can't do this. You can't do that. You can't. 160 00:09:10,170 --> 00:09:12,990 I'm like, You're not the boss of me. Like, I wouldn't say it out 161 00:09:12,990 --> 00:09:15,630 loud. But you know, maybe a six. So I'll get off the bottom 162 00:09:15,630 --> 00:09:17,520 eight. So I would come up. I'm like, Okay, now we have to make 163 00:09:17,520 --> 00:09:21,480 it. So it does this and this. So after two years 2009 We launched 164 00:09:21,480 --> 00:09:25,290 a campaign and drove over 93,000 new customers, to their 165 00:09:25,290 --> 00:09:28,290 dealerships across the country. And I'm like, This is it. Like I 166 00:09:28,290 --> 00:09:32,010 had never gotten that kind of results in 20 years of doing 167 00:09:32,010 --> 00:09:35,700 traditional marketing. So I dropped everything and went all 168 00:09:35,700 --> 00:09:37,980 in on mobile. And that's how we got into mobile. 169 00:09:38,610 --> 00:09:41,880 And yeah, the rest is history. Right? So So you've been 170 00:09:41,880 --> 00:09:45,600 crushing it ever since. The beginning of your story, you're 171 00:09:45,600 --> 00:09:48,240 like, you know, you're talking about the business and the 172 00:09:48,240 --> 00:09:50,220 business name. And you and Steve sitting there and you know that 173 00:09:50,220 --> 00:09:52,410 he's 20 Something year olds, and you're like, we just made it up 174 00:09:52,410 --> 00:09:56,130 and I just I wanted to, I want to highlight that because that's 175 00:09:56,130 --> 00:09:59,130 all we do. That's all we do all day long as entrepreneurs 176 00:09:59,130 --> 00:10:01,980 because we make it out and But this is so true. Like, I'm not 177 00:10:01,980 --> 00:10:04,590 sure what we're gonna do, like, well, you just get to make it 178 00:10:04,590 --> 00:10:07,320 up. So if you could make it up any way you wanted it to, right, 179 00:10:07,320 --> 00:10:10,290 well, how would you pick it up? And that's, that's super 180 00:10:10,290 --> 00:10:17,430 powerful. So, so 93,000 customers, I, you know, I knew 181 00:10:17,430 --> 00:10:20,970 you during this time, I remember you working on this and working 182 00:10:20,970 --> 00:10:23,790 on it and working on it. And you know, cheers to you for 183 00:10:23,790 --> 00:10:27,450 perseverance at a time when that was a new thing. How so? I'm 184 00:10:27,450 --> 00:10:29,670 curious. We're kind of jumping ahead. I'm gonna jump around 185 00:10:29,670 --> 00:10:32,220 today because I have so many questions for you. How has 186 00:10:32,220 --> 00:10:38,940 mobile changed from 2007? Till now? Or how? 187 00:10:40,110 --> 00:10:42,930 Well the difference is when I used to get up on stages, 188 00:10:43,230 --> 00:10:46,380 people, you know, tuck their head to the side of the RCA dog 189 00:10:46,380 --> 00:10:50,130 that's dating me, but they will and they'd be like, what? Like, 190 00:10:50,160 --> 00:10:54,750 I leave my phone at home for emergency. Or we have a family 191 00:10:54,750 --> 00:10:59,460 phone. We leave plugged into the car. I'm like, Okay, I said 192 00:10:59,460 --> 00:11:01,890 there will be a day that you won't leave your house without 193 00:11:01,890 --> 00:11:04,950 your cell phone, your keys, your wall and your cell phone like 194 00:11:04,950 --> 00:11:09,780 that's, and people literally be like, no, no, no. So they're 195 00:11:09,780 --> 00:11:14,040 lured. So I so when you said we it blew up? No, it did it. Like 196 00:11:14,040 --> 00:11:17,010 in 2007. Like I said, it took two years. In the middle of 197 00:11:17,010 --> 00:11:21,390 that. My doctor told me I had cancer. I had major surgery in 198 00:11:21,390 --> 00:11:24,150 2008. The market dropped out. We just built a new house, we 199 00:11:24,150 --> 00:11:26,850 almost lost our house. Like, there was so many struggles, and 200 00:11:26,850 --> 00:11:30,360 God opened doors. And we like one of them was a friend of mine 201 00:11:30,390 --> 00:11:34,200 worked for a company that said the military. And he said we're 202 00:11:34,200 --> 00:11:37,170 donating the service because literally we were almost paying 203 00:11:37,170 --> 00:11:40,350 people to use our software like please, please use it so we 204 00:11:40,350 --> 00:11:44,220 could prove it works every you know. And so he saw we donated a 205 00:11:44,220 --> 00:11:46,950 little theatre company. Our kids were involved. And he was we 206 00:11:46,950 --> 00:11:50,580 were backstage and he said, you know, do you think he would be 207 00:11:50,580 --> 00:11:55,380 saying I could use it to drive Marines into a mess hall? Yes, 208 00:11:55,620 --> 00:12:00,780 yes, we can. And again, he just it opened the door. But it took 209 00:12:00,780 --> 00:12:03,210 two years to convince them this and work right. So that started 210 00:12:03,210 --> 00:12:06,840 off the military contracts. And then that credibility gave us 211 00:12:06,870 --> 00:12:09,660 the ability to get you know, corporations and restaurants, 212 00:12:09,660 --> 00:12:12,570 retail stores, associations, things like that. So it's been a 213 00:12:12,570 --> 00:12:16,140 rough go because people thought the mobile phone was a fad for 214 00:12:16,140 --> 00:12:20,280 some reason. At the time. Am I okay, I'll see in five years. 215 00:12:20,310 --> 00:12:23,640 Thank you. Good night. You know what those days? Yeah. But today 216 00:12:23,640 --> 00:12:27,210 the difference with your question, is that now like, it's 217 00:12:27,210 --> 00:12:30,480 almost embarrassing, like our phones actually in tell us even 218 00:12:30,480 --> 00:12:34,650 on the phone. Seven hours today, like, go see your family. Like 219 00:12:34,650 --> 00:12:37,740 it literally is like this is embarrassing for you. Like stop 220 00:12:37,740 --> 00:12:43,320 looking at your phone, you know? So I'm like, Alright, you're 221 00:12:43,320 --> 00:12:46,110 right. I even got an ad from Instagram today, like a little 222 00:12:46,110 --> 00:12:49,500 new thing and stories that literally told me to set an 223 00:12:49,500 --> 00:12:53,970 alarm to take a break. And it's like this, I was showing it to 224 00:12:53,970 --> 00:12:55,920 Steve and he's laughing. He goes, Oh, my God, are they 225 00:12:55,950 --> 00:12:58,350 hypnotizing you? Because I think it's right. They want you to 226 00:12:58,350 --> 00:13:00,210 stay on it. But they're telling you to take a break. 227 00:13:00,480 --> 00:13:04,830 Right? It's a trick, Steve. Steve's onto them. So you find 228 00:13:04,830 --> 00:13:05,460 that everybody? 229 00:13:05,490 --> 00:13:08,550 Yes, yeah, he's got it. But yeah, but that's the thing. So 230 00:13:09,060 --> 00:13:13,740 we now literally, I don't walk downstairs that my phone, I 231 00:13:13,740 --> 00:13:16,350 don't walk upstairs. I don't walk out to the mailbox, on my 232 00:13:16,350 --> 00:13:20,460 phone. But God forbid, I miss a thing, or a buzz or whatever. 233 00:13:20,460 --> 00:13:23,490 And that's ridiculous. I mean, I'm, I'm now telling people 234 00:13:23,490 --> 00:13:28,320 please leave. Leave your phone at home. Please take a break, 235 00:13:28,320 --> 00:13:31,770 like enjoy your life like seriously. But the whole point 236 00:13:31,800 --> 00:13:34,800 of text marketing is that you're getting people instantly and on 237 00:13:34,800 --> 00:13:38,310 demand. And unlike email, which is great for long form 238 00:13:38,310 --> 00:13:41,310 information and background, like for newsletters, things like 239 00:13:41,310 --> 00:13:43,740 that email is awesome. And you need to have that email list. 240 00:13:44,010 --> 00:13:47,700 But if you want something taken care of quickly, you want that 241 00:13:47,700 --> 00:13:51,090 94 Instant open rate you want somebody to get the 90% response 242 00:13:51,090 --> 00:13:55,080 rate. Yeah, you send a text because people see their tax and 243 00:13:55,080 --> 00:13:57,900 they want to clear that out it doesn't you know get obnoxious 244 00:13:57,900 --> 00:14:00,630 like all the spam and and the government actually create the 245 00:14:00,630 --> 00:14:06,630 FCC created at the can spam act. After you know, email was turned 246 00:14:06,630 --> 00:14:10,260 into this nightmare of remember all those joke emails we used to 247 00:14:10,260 --> 00:14:14,700 get oh my lord. I finally did tell my brother, please stop 248 00:14:14,700 --> 00:14:16,980 sending this if it was just like, you know, and you see, 249 00:14:16,980 --> 00:14:20,040 like millions of people on these I'm like, Oh my God. But it 250 00:14:20,040 --> 00:14:22,830 created this spam. And so we build now this trusted email 251 00:14:22,830 --> 00:14:25,530 Well, FCC said, Well, we're not going to have that for mobile 252 00:14:25,530 --> 00:14:29,850 phones, they put high restriction. So if you you can 253 00:14:29,880 --> 00:14:33,750 legally upload a list of mobile numbers. People have to opt in 254 00:14:33,990 --> 00:14:36,330 by permission. And that's so you want you don't want to waste 255 00:14:36,330 --> 00:14:38,640 your money on people who don't want what you have. Right? 256 00:14:38,670 --> 00:14:42,330 Right. You want people who know like and trust you who want more 257 00:14:42,330 --> 00:14:46,290 of what you offer and provide value to them. And nurture that 258 00:14:46,290 --> 00:14:48,510 relationship and that's cool thing is like normal cheers. 259 00:14:48,510 --> 00:14:51,690 Again, dating myself. You want people to feel loved. You want 260 00:14:51,690 --> 00:14:55,140 this device to be able to say hey, or slack, you know, looks 261 00:14:55,140 --> 00:14:58,560 like you know, you're probably ready for that. Those red bottom 262 00:14:58,560 --> 00:15:02,520 shoes, you deserve it. Alright, here's a link to buy today, the 263 00:15:02,520 --> 00:15:06,210 little coupon for 10% off. Because we love you. Yeah, it's 264 00:15:06,210 --> 00:15:08,640 like, Oh, yeah. 265 00:15:09,479 --> 00:15:11,789 So true. I mean, there's there are certain companies that I 266 00:15:11,789 --> 00:15:14,249 just I love getting their tax and I feel loved by them and 267 00:15:14,249 --> 00:15:17,159 they're really good at it. And, and I know you help clients get 268 00:15:17,159 --> 00:15:19,259 really good at that. And I have more questions about the 269 00:15:19,259 --> 00:15:21,599 textbook before we get there. You said something that struck 270 00:15:21,629 --> 00:15:24,179 me you're like, it didn't blow up right away that Kawasaki 271 00:15:24,179 --> 00:15:28,049 thing blew up for you. But then it was like, no one else was 272 00:15:28,049 --> 00:15:33,689 getting it as quickly. And then I remember you got cancer 2008. 273 00:15:33,719 --> 00:15:35,879 For all of us who were in the Inland Empire, it was like a 274 00:15:35,879 --> 00:15:38,849 bulldozer came through and just plowed us all underground. It 275 00:15:38,849 --> 00:15:41,729 was a tough time, right? Someone that lost a business lost a 276 00:15:41,729 --> 00:15:45,749 house lost all their real estate, like all the things, 277 00:15:46,109 --> 00:15:46,739 remember, 278 00:15:47,310 --> 00:15:53,340 I remember standing in Peggy's backyard. Remember that 279 00:15:53,340 --> 00:15:58,020 beautiful helmet, she had that beautiful, lush, your trees, and 280 00:15:58,020 --> 00:16:00,480 you telling me that whole story? And you're right in the middle 281 00:16:00,480 --> 00:16:04,560 of it in 2008? Like, yeah, that was a it was a nightmare. But 282 00:16:04,560 --> 00:16:08,790 you also persevere you pivoted. And I think that's the key. I 283 00:16:08,790 --> 00:16:11,910 mean, your shows about entrepreneurship. It's it's 284 00:16:11,910 --> 00:16:15,690 taking the time to step back and say it's okay. Yeah, to take a 285 00:16:15,690 --> 00:16:19,590 different direction. And as you said, Make something up. You 286 00:16:19,590 --> 00:16:21,840 know, we throw things against the wall, see if it sticks. And 287 00:16:21,840 --> 00:16:24,960 if it doesn't, I don't know. You know, you learn more through 288 00:16:24,960 --> 00:16:29,070 failure than you do through success. Yeah, no. So yeah, 289 00:16:29,400 --> 00:16:34,770 well, 2009. This is interesting in the timeline, it was, that's 290 00:16:34,770 --> 00:16:37,740 when sales camp was born, selling within the selling with 291 00:16:37,740 --> 00:16:41,340 intention intensive was born because Tim and I had to pay six 292 00:16:41,340 --> 00:16:44,190 mortgages in one month, and we weren't sure how to do it. And 293 00:16:44,190 --> 00:16:46,680 so it was like it was born out of necessity. So I look back at 294 00:16:46,680 --> 00:16:49,980 all the things that shifted, because of that very interesting 295 00:16:49,980 --> 00:16:51,840 time. But and by the way, if anyone wants to read about it, 296 00:16:51,840 --> 00:16:53,400 it's in selling with synchronicity, I tell all the 297 00:16:53,400 --> 00:16:55,890 stories of being on my knees and like praying to God, like what 298 00:16:55,920 --> 00:16:57,900 are you supposed to be doing? And one of things that Tim and I 299 00:16:57,900 --> 00:17:00,570 said to each other was like, we just got to get back on purpose, 300 00:17:00,570 --> 00:17:03,030 like, what are we both supposed to be doing? Where are our 301 00:17:03,030 --> 00:17:06,870 gifts? Where are we supposed to be? And, you know, we went, we 302 00:17:06,870 --> 00:17:08,310 went back, we knew we were getting pulled back to 303 00:17:08,310 --> 00:17:10,410 Minnesota, we just knew it wasn't gonna happen right away. 304 00:17:10,410 --> 00:17:12,330 And then of course, God's like, Well, I'm gonna give you a baby. 305 00:17:12,360 --> 00:17:15,060 And then you're gonna like, No, you have to go back. So it's, 306 00:17:15,270 --> 00:17:18,330 it's interesting, like, looking back being in it was painful. 307 00:17:18,360 --> 00:17:22,950 And so what kept you going? Like, you had all the personal 308 00:17:22,950 --> 00:17:26,100 things, you had health challenges you had the recession 309 00:17:26,100 --> 00:17:29,160 happening? Like, what was the thing? I mean, I know you have 310 00:17:29,310 --> 00:17:33,630 great faith. And you must have had some kind of vision where 311 00:17:33,630 --> 00:17:34,890 the company could still go. 312 00:17:36,840 --> 00:17:38,850 Well, I never think there's another option. 313 00:17:39,599 --> 00:17:41,879 There we go. Okay. Talk about that. Yeah. 314 00:17:42,540 --> 00:17:48,090 Like, I've had to, like, before that. So that night when Haley 315 00:17:48,090 --> 00:17:54,480 was, yeah, so Haley was one, we did a massive event, like a 316 00:17:54,480 --> 00:17:57,570 public event, because I was all in the sponsorship marketing, 317 00:17:57,570 --> 00:17:59,880 and like, flew to Chicago. And all these people do like the 318 00:17:59,880 --> 00:18:02,520 Olympics and the world capitals. And I learned how to do all this 319 00:18:02,520 --> 00:18:05,130 stuff. And so I was doing local events, like public events. I 320 00:18:05,130 --> 00:18:10,260 was like, We should do it for ourselves, you know. And I was 321 00:18:10,260 --> 00:18:14,880 very ballsy. And I remember I was 29 years old, walking into a 322 00:18:14,880 --> 00:18:17,010 big corporation saying, I'm going to do this event is called 323 00:18:17,010 --> 00:18:19,200 Family Fest, and you're going to sponsor, it's going to be 324 00:18:19,200 --> 00:18:23,100 awesome. You know, I remember Chrysler said to me, Well, it 325 00:18:23,100 --> 00:18:25,410 sounds like a great concept. It's right in our target, like 326 00:18:25,440 --> 00:18:28,860 you're hitting exactly we want to meet with, but we really 327 00:18:28,860 --> 00:18:31,830 can't work with you until you're the size of a convention center. 328 00:18:32,760 --> 00:18:39,060 So I was like, huh, don't challenge me, you know, I 329 00:18:39,060 --> 00:18:41,550 remember coming home and we were like, gonna have it like at some 330 00:18:41,550 --> 00:18:43,800 community college gym, like, we're just gonna have like 331 00:18:43,800 --> 00:18:46,980 tradeshow booths, or whatever, you know. And I said, See, I 332 00:18:46,980 --> 00:18:49,170 think we need to run some convention centers, or at least 333 00:18:49,170 --> 00:18:53,040 one. And he's like, why? I said, Yeah, and do the math. Like, if 334 00:18:53,040 --> 00:18:55,980 we could sell one tradeshow booth at one Convention Center. 335 00:18:56,280 --> 00:19:01,470 If we sold them to more like a package of three, we could make 336 00:19:01,470 --> 00:19:03,570 three times as much money, it'd be so great. So he like did the 337 00:19:03,570 --> 00:19:07,080 math, whatever. And he's like, okay, like, he's just so sweet 338 00:19:07,080 --> 00:19:10,410 just goes along, you know, Merry to figure it out where I, you 339 00:19:10,410 --> 00:19:12,900 know, he was anonymous making that so I was like, Okay, let's 340 00:19:12,900 --> 00:19:16,680 do that. So I remember walking back into Chrysler, and saying, 341 00:19:17,610 --> 00:19:20,700 Okay, you got you asked what, you got what you asked for you 342 00:19:20,700 --> 00:19:22,920 got it? And he's like, What do you mean? I'm like, Well, you 343 00:19:22,920 --> 00:19:24,690 said you would work with us when we had a convention center. We 344 00:19:24,690 --> 00:19:28,380 have three, Anaheim, Los Angeles and Long Beach. They're all 345 00:19:28,380 --> 00:19:31,410 within six weeks of each other, and I need you to be a sponsor 346 00:19:31,410 --> 00:19:35,880 and go and give us a car. And he's like, what? And I'm like, 347 00:19:35,910 --> 00:19:39,480 yeah, so it's gonna be great. You know, like so finally like, 348 00:19:39,510 --> 00:19:41,580 you know, he's like, okay, fine, you got yourself a guy so 349 00:19:41,580 --> 00:19:44,250 believe me, we now have three convention centers. So do you 350 00:19:44,250 --> 00:19:46,650 think we should give a bumper out of the first one the car 351 00:19:46,650 --> 00:19:49,590 doors at the second in the trunk on the third or maybe she gave 352 00:19:49,590 --> 00:19:51,150 us three cars? I think it'd probably be better let's do 353 00:19:51,150 --> 00:19:56,340 three cars. And he's like he was just so shocked that yeah, that 354 00:19:56,340 --> 00:19:59,130 I was like, anyway, see this like agreed to get me out of his 355 00:19:59,130 --> 00:20:03,750 office. Whatever. So we did this massive event. Well, it was 356 00:20:03,750 --> 00:20:08,700 like, cut to the end. And I did a su talk on this, by the way, I 357 00:20:08,700 --> 00:20:12,090 bombed. I mean, the event was awesome. The client, the people 358 00:20:12,090 --> 00:20:16,860 were there loved it. But we lost everything. Like we went 359 00:20:16,860 --> 00:20:19,590 bankrupt, we had to move like I was taking care of my 360 00:20:19,590 --> 00:20:21,420 grandmother at the time, because we couldn't afford to live in a 361 00:20:21,420 --> 00:20:24,660 house. It's just one thing after that, boom, boom, boom, you 362 00:20:24,660 --> 00:20:28,290 know, it's like guys, like slam, slam, slam slam, you know. And 363 00:20:28,290 --> 00:20:32,970 so at that time, like, I had no way of, we couldn't restart. 364 00:20:32,970 --> 00:20:34,980 Like, I literally were living in Long Beach in my grandmother's 365 00:20:34,980 --> 00:20:38,100 little house, she had just passed away in my arms. I had no 366 00:20:38,100 --> 00:20:41,910 like, so I had to go get a job is my point. But I remember, 367 00:20:41,970 --> 00:20:45,210 Steve stayed home with Grace Haley, she was this she's now 368 00:20:45,210 --> 00:20:49,680 27. He said, um, I cried every day, having to go to work. 369 00:20:50,070 --> 00:20:52,140 Because I had to leave her for eight hours. And I'm just 370 00:20:52,140 --> 00:20:55,560 remember sobbing, and so we moved to close. And I remember 371 00:20:55,560 --> 00:20:58,950 somebody said, we were looking for a house. And because we had 372 00:20:58,950 --> 00:21:03,090 a bankruptcy. I remember one person said to me, we don't rent 373 00:21:03,090 --> 00:21:09,480 to people like you, ah, oh, oh, I was like, Oh, I'm like, I'm a 374 00:21:09,480 --> 00:21:10,350 good person, I 375 00:21:10,350 --> 00:21:14,850 worked really hard. You know, it's all like, it took 10 years, 376 00:21:14,850 --> 00:21:17,850 we paid everybody back, you know, it's like, but I remember 377 00:21:18,240 --> 00:21:21,450 working this job, and I was like, I'm miserable. I miss my 378 00:21:21,450 --> 00:21:23,400 own business, like, whatever. So when I got pregnant with 379 00:21:23,400 --> 00:21:27,690 Cameron, who's now 23. I remember calling all my old 380 00:21:27,690 --> 00:21:29,850 clients because I, you know, I went through a depression 381 00:21:29,850 --> 00:21:32,100 because I was a big fat loser, right? Because I lost 382 00:21:32,100 --> 00:21:34,560 everything. And I couldn't hold together. And you know, even 383 00:21:34,560 --> 00:21:36,330 though we're paying everybody back, I still in my head, you 384 00:21:36,330 --> 00:21:39,630 know, that's a psychological thing. But I remember saying, I 385 00:21:39,630 --> 00:21:42,690 have to get back to my office, like I was keeping a couple 386 00:21:42,690 --> 00:21:45,210 clients, like on the side, like work weekends or nights, 387 00:21:45,210 --> 00:21:48,000 whatever, just so I could keep my business going. I said, I 388 00:21:48,000 --> 00:21:50,790 have come back full time, I have a new baby coming, I can't do 389 00:21:50,790 --> 00:21:53,550 this. I can't please, I'll scrub your toilets. Like, I'll do 390 00:21:53,550 --> 00:21:58,050 whatever it takes to get back to doing my business. And my, I'm 391 00:21:58,110 --> 00:22:00,930 surrounded by angels all the time. And, you know, they're 392 00:22:00,930 --> 00:22:02,970 like, Oh, my God, let me refer you, Billy, oh, people are 393 00:22:02,970 --> 00:22:05,370 picking up phone calls. I started getting these accounts, 394 00:22:05,370 --> 00:22:09,000 and boom, we're back in business. But that's the thing. 395 00:22:09,030 --> 00:22:13,620 I even though like, I had a job, it didn't seem like that was my 396 00:22:13,650 --> 00:22:17,250 path. Like, I always had my business. The job was just some 397 00:22:17,250 --> 00:22:21,660 ends to a means to the end, or whatever you say. So I didn't 398 00:22:21,660 --> 00:22:23,580 ever think there was another option and having my own 399 00:22:23,580 --> 00:22:27,810 business. Like it wasn't it was like, what like, Yeah, but it's 400 00:22:27,810 --> 00:22:30,780 in the blood. It's in the blood. Yeah. And I remember being 401 00:22:30,780 --> 00:22:35,790 shocked that they would pay me. You know, I like every two 402 00:22:35,790 --> 00:22:41,880 weeks, I get a check without, you know, really? That's crazy. 403 00:22:41,880 --> 00:22:45,720 Like you just give money out. Right? His way. Anyways, I went 404 00:22:45,720 --> 00:22:48,600 off on a tangent. But the thing is, that's I don't really talk 405 00:22:48,600 --> 00:22:51,180 about this stuff very much is that in my head, it was kind of 406 00:22:51,180 --> 00:22:55,380 surreal, having a job because I was a business owner. Right. 407 00:22:57,750 --> 00:23:00,510 But you knew in your heart of hearts and in your mind that the 408 00:23:00,510 --> 00:23:03,120 business you you'd have a business again, and you held on 409 00:23:03,120 --> 00:23:05,910 to that. And I think what entrepreneurs it's like, we're 410 00:23:05,910 --> 00:23:10,470 just a different breed. And we know, we know even if we, if 411 00:23:10,470 --> 00:23:13,560 things fall apart, and we go and we have a job for a while. It's 412 00:23:13,560 --> 00:23:15,960 temporary. And and then we're back. 413 00:23:15,990 --> 00:23:20,370 And it's okay, if those ages. Yeah, like I had to feed my 414 00:23:20,370 --> 00:23:23,490 family. Right. And then like, halfway through it, Haley was 415 00:23:23,490 --> 00:23:25,500 old enough to go to Montessori school. So we put her in that 416 00:23:25,530 --> 00:23:29,520 and he got a job. And we were both miserable. Because we love 417 00:23:29,520 --> 00:23:33,360 being creative and making stuff up. And then clients saying, 418 00:23:33,510 --> 00:23:37,020 Heck, yeah, that sounds great. Figure it out, you know, you 419 00:23:37,020 --> 00:23:40,110 know, and then that's what we did. And so when we still work 420 00:23:40,110 --> 00:23:43,290 together, like Steve started a year after I started a business, 421 00:23:43,290 --> 00:23:48,360 he joined me in 89. You know, and it's, I can't imagine not 422 00:23:48,360 --> 00:23:52,080 working with him, like, you know, to bounce things off of 423 00:23:52,080 --> 00:23:53,010 and you know, 424 00:23:54,420 --> 00:23:57,540 you're pretty cool. Married couple. That's not for everyone. 425 00:23:57,540 --> 00:24:00,240 But for some people, you guys make it look easy. And yours. 426 00:24:00,240 --> 00:24:01,020 Oh, boy. 427 00:24:01,050 --> 00:24:03,930 Well, we definitely have our fights like because I'm a little 428 00:24:04,020 --> 00:24:09,330 I don't know if you can tell I'm a little bossy. And I'm lucky to 429 00:24:09,330 --> 00:24:14,640 marry a man who's like even keel and happy wife happy life. So 430 00:24:14,640 --> 00:24:17,310 I'm lucky that way. So if he had a big personality, I don't think 431 00:24:17,310 --> 00:24:17,880 it would work. 432 00:24:17,910 --> 00:24:22,590 Yeah, well, we marry our balance. So. So I want to just 433 00:24:22,590 --> 00:24:26,310 put a put, like, I think part of the message in this, especially 434 00:24:26,310 --> 00:24:28,080 during this very interesting time in the world is there, 435 00:24:28,110 --> 00:24:30,900 there's no shame in like, if you're going to be an 436 00:24:30,900 --> 00:24:32,460 entrepreneur, there's gonna be times when you're either gonna 437 00:24:32,460 --> 00:24:34,620 go bankrupt, you're gonna lose everything, you're gonna lose a 438 00:24:34,620 --> 00:24:37,380 lot of money. Like there's gonna be times when things are hard. 439 00:24:37,650 --> 00:24:39,540 And that's where you get to make a decision. And sometimes the 440 00:24:39,540 --> 00:24:41,250 decision is I'm gonna get a job for a little bit and then I'm 441 00:24:41,250 --> 00:24:43,290 gonna come back or sometimes, like, we're just gonna eat ramen 442 00:24:43,290 --> 00:24:46,170 noodle for two years and figure this out and get through it. And 443 00:24:46,170 --> 00:24:48,990 there's always a way through it. And also, like, I want to ask 444 00:24:48,990 --> 00:24:50,940 you this, and then we'll talk about God talking about mobile 445 00:24:50,940 --> 00:24:56,430 marketing. What were the what were the gifts in going through 446 00:24:56,430 --> 00:24:58,830 that with the business? What were the gifts or what did you 447 00:24:58,830 --> 00:25:01,500 learn or what was different? After it that maybe you wouldn't 448 00:25:01,500 --> 00:25:04,110 have changed or shifted, had you not gone through the hard pieces 449 00:25:04,110 --> 00:25:04,590 of that, 450 00:25:05,369 --> 00:25:11,309 right? I'm realizing that everything would be okay. I 451 00:25:11,309 --> 00:25:14,639 think sometimes we think, you know, it just gets in front of 452 00:25:14,639 --> 00:25:18,299 us, we have this like fear, and it makes us stop. But it's like 453 00:25:18,299 --> 00:25:23,699 if you realize that you know what stuff happens and happens 454 00:25:23,699 --> 00:25:26,549 to everybody. And that's where like reading inspirational books 455 00:25:26,549 --> 00:25:29,729 and, you know, talking to other people who might have been in 456 00:25:29,729 --> 00:25:32,879 the same situation, or people who like you, like you're a 457 00:25:32,879 --> 00:25:34,829 coach, or you're like, Oh, my God, I went through this, and, 458 00:25:35,039 --> 00:25:38,459 you know, I persevered, it's gonna be okay, just having that 459 00:25:38,459 --> 00:25:42,419 hope that it's going to be okay. And you know what, like, might 460 00:25:42,419 --> 00:25:46,559 be hard, but anything that's worth it is hard. But if it was 461 00:25:46,589 --> 00:25:50,609 easy, everybody would do it. Right. And, and it's, and when 462 00:25:50,609 --> 00:25:53,489 it's harder, it's almost sweeter. Because then the 463 00:25:53,489 --> 00:25:58,259 victory I remember coming out of this depression that I didn't 464 00:25:58,259 --> 00:26:02,369 realize I was in, because again, big fat loser memory. That was 465 00:26:02,369 --> 00:26:07,289 my favorite crown. Because in my head I was wearing, I remember, 466 00:26:07,319 --> 00:26:11,189 we, we moved to Corona, we were, I quit the job started, you 467 00:26:11,189 --> 00:26:15,509 know, back in business full time. Just had my baby. He was 468 00:26:15,509 --> 00:26:17,399 like three months old in my arms. And I was showing my 469 00:26:17,399 --> 00:26:19,769 friend a house that my father helped us, he helped us a down 470 00:26:19,769 --> 00:26:23,309 payment. So we could buy a little house. And I remember 471 00:26:23,309 --> 00:26:25,229 going oh my gosh, and I was showing her the rooms and like, 472 00:26:25,229 --> 00:26:28,259 like, just little teeny little house. And, like 1200 square 473 00:26:28,259 --> 00:26:34,079 feet. And, and she goes, Oh, my God, your back. And I was like, 474 00:26:34,349 --> 00:26:37,109 What do you mean back? Like, we just drove up together? Like, it 475 00:26:37,109 --> 00:26:40,289 was like such a weird thing. She goes, No, you're back. She goes, 476 00:26:40,289 --> 00:26:44,939 you've been gone for like, two years. And I was like, I see you 477 00:26:44,939 --> 00:26:48,929 every week. And she's like, No, sweetie. She says that spark was 478 00:26:48,929 --> 00:26:52,589 gone. Like you were saying it was sad. Like we just held on to 479 00:26:52,589 --> 00:26:56,729 you. And cap, you know, and you're, you know, it was like, 480 00:26:56,819 --> 00:26:59,789 in that moment, I was like, oh, like, and then I remember going 481 00:26:59,789 --> 00:27:02,729 and talking to people like, Have I been weird. There's something 482 00:27:02,729 --> 00:27:05,729 wrong, and they're like, Yeah, but it's okay. It's, we knew 483 00:27:05,729 --> 00:27:08,579 you'd get through it like, but I had people around me that were 484 00:27:08,579 --> 00:27:12,959 encouraging and, and telling me that you know what, everything's 485 00:27:12,959 --> 00:27:16,199 gonna be fine. This is just a little hiccup on the road. And 486 00:27:16,199 --> 00:27:18,539 God's got you and everything's gonna be you know, it's like, 487 00:27:18,539 --> 00:27:22,589 and, yeah, we ate Top Ramen. I had boxes of food delivered from 488 00:27:22,589 --> 00:27:30,509 churches, you know. And that's great food, by the way. And so 489 00:27:30,509 --> 00:27:34,259 now like, it's important to me to pay for it, pay it forward, 490 00:27:34,259 --> 00:27:38,309 right? People who bless me, like how can I help someone who may 491 00:27:38,309 --> 00:27:41,249 be just starting out or is looking for an opportunity? And, 492 00:27:41,609 --> 00:27:43,769 you know, like, Well, we did, I was telling a little bit about 493 00:27:43,769 --> 00:27:47,909 PFLAG. It's like, How can I help someone else, get the leg up, or 494 00:27:47,939 --> 00:27:50,669 continue to have the hope like, I'd have restaurants texting me 495 00:27:50,669 --> 00:27:54,119 saying I can't make payroll. And we would, you know, would have 496 00:27:54,119 --> 00:27:57,299 donations from the community to be able to pay them so they 497 00:27:57,299 --> 00:27:59,669 could deliver food to our frontline heroes, please fire 498 00:27:59,669 --> 00:28:03,989 hospital workers, senior care centers. And it was such a joy 499 00:28:03,989 --> 00:28:07,439 to be able to give them something just to hang on one 500 00:28:07,439 --> 00:28:11,939 more week, to get over that hump, right. And it's like that, 501 00:28:11,939 --> 00:28:14,909 those are the kinds of things that bring you joy. So like, you 502 00:28:14,909 --> 00:28:18,269 can work for anything you want. Everybody has to have a why. But 503 00:28:18,269 --> 00:28:22,199 when you you know, think of how you can serve others and lift 504 00:28:22,199 --> 00:28:25,589 others up brightly. The rising tide lifts all boats, just 505 00:28:25,589 --> 00:28:29,429 brings you so much joy that you almost forget, it's like 506 00:28:29,429 --> 00:28:33,959 childbirth, right? It hurts a lot. But you don't remember when 507 00:28:33,959 --> 00:28:36,869 you have that baby in your arms, like God, like takes away the 508 00:28:36,869 --> 00:28:40,199 pain. So the same thing when you start paying forward and, and 509 00:28:40,199 --> 00:28:43,739 really getting to that why like, you forget all the garbage that 510 00:28:43,739 --> 00:28:46,349 you went through in the Top Ramen you ate, you know, well 511 00:28:46,349 --> 00:28:46,799 worth it. 512 00:28:48,120 --> 00:28:51,030 That's the best, right? We have so many of our clients who it 513 00:28:51,030 --> 00:28:53,490 really is about writing the big fat checks, but you can't write 514 00:28:53,490 --> 00:28:57,390 the checks if you don't grow your revenue. So quantum revenue 515 00:28:57,390 --> 00:29:00,780 expansion with our phones, we're talking about how to make money 516 00:29:00,780 --> 00:29:02,430 with fun. I want to make sure we do that. And then I know you 517 00:29:02,430 --> 00:29:03,480 have something for our clients. But 518 00:29:03,570 --> 00:29:06,960 I need to do today. I'm like, No, that's what happens on the 519 00:29:06,960 --> 00:29:07,230 show. 520 00:29:07,230 --> 00:29:14,130 Like we go there. How do we make money with our phones right now? 521 00:29:14,130 --> 00:29:16,800 And what are let's start with this. What are some of the 522 00:29:16,800 --> 00:29:19,800 myths, some of the lies some of the misinformation out there 523 00:29:19,800 --> 00:29:22,920 about mobile marketing that you wish everyone would just let go 524 00:29:22,920 --> 00:29:23,820 up? Let's start there. 525 00:29:25,560 --> 00:29:29,250 Um, well, I don't hear it as much anymore. But I used to say, 526 00:29:29,250 --> 00:29:31,470 Well, I'm really worried about bugging my customers. 527 00:29:31,500 --> 00:29:33,420 I'm sure that that's still a little bit. So. 528 00:29:34,440 --> 00:29:38,370 Yeah. So because mobile marketing is if you use a 529 00:29:38,370 --> 00:29:42,660 reputable company, like really mobile messaging, you literally 530 00:29:42,660 --> 00:29:45,630 can't do that. I mean, you're, I mean, again, you could send him 531 00:29:45,630 --> 00:29:47,250 a text every day. And if they think they're only getting two 532 00:29:47,250 --> 00:29:49,890 messages, you send them 300 But obviously not gonna like that, 533 00:29:49,890 --> 00:29:53,760 but they're opting in to get what you have. So you know, if 534 00:29:53,760 --> 00:29:56,400 it's a consumer based product, like frozen yogurt or pizza or 535 00:29:56,400 --> 00:29:58,800 something like that, obviously it's natural. Or if you're a 536 00:29:58,800 --> 00:30:02,880 coach and you want To use it for accountability. I always tell 537 00:30:02,880 --> 00:30:06,570 the story of this psychologist that came to me he was a brain 538 00:30:06,570 --> 00:30:12,450 trauma therapist. And his challenge was, he was getting 539 00:30:12,450 --> 00:30:15,060 frustrated because it was hard to move the needle. Because when 540 00:30:15,060 --> 00:30:17,670 he would do therapy with someone, they their brain 541 00:30:17,670 --> 00:30:20,520 trauma, so they couldn't remember to do. It's almost like 542 00:30:20,520 --> 00:30:23,520 PT for the brain. Right? Yeah. So he always felt like he was 543 00:30:23,520 --> 00:30:27,420 starting this process over every time. And on the other side, the 544 00:30:27,420 --> 00:30:29,760 insurance companies needed to have some kind of proof that he 545 00:30:29,760 --> 00:30:32,550 was actually doing something to move the needle to get them 546 00:30:32,550 --> 00:30:36,360 better. And so he was like, I said, have only set up a we call 547 00:30:36,360 --> 00:30:40,950 them text funnels, but he like a sequence of messages based on 548 00:30:40,950 --> 00:30:45,360 the prognosis, there's going to be different exercises, right? 549 00:30:45,630 --> 00:30:49,350 And so literally, he would put a new customer into the system. 550 00:30:49,620 --> 00:30:52,950 And then on day one, day three, day five, day 12, day 15, 551 00:30:52,980 --> 00:30:57,960 whatever it is his prescription they needed, they would get the 552 00:30:57,960 --> 00:31:00,750 same messages, right? And so then he would we would then 553 00:31:00,750 --> 00:31:03,780 clone that sequence if they had a different kind and tweak a 554 00:31:03,780 --> 00:31:08,220 couple things. But it basically sir, I mean, as simple as they 555 00:31:08,220 --> 00:31:11,460 had a text to say, go outside and look to the sky and say 556 00:31:11,460 --> 00:31:14,100 something out loud that you're grateful for, and click on this 557 00:31:14,100 --> 00:31:17,940 link and tell me what it was. Wow, right. And then the next 558 00:31:17,940 --> 00:31:21,600 day was like, now it's time to read this article and give me a 559 00:31:21,690 --> 00:31:25,530 so there was accountability, there was just a refresher, you 560 00:31:25,530 --> 00:31:28,740 know, some days was just you're beautiful inside and out. So 561 00:31:28,740 --> 00:31:31,560 that's it. But they would get this thing I noticed that he was 562 00:31:31,560 --> 00:31:34,890 seeing those patients were actually getting better. And 563 00:31:34,890 --> 00:31:37,380 then he had proof for it to get paid by the insurance he should 564 00:31:37,380 --> 00:31:39,330 they see that these are the messages are going out. This is 565 00:31:39,330 --> 00:31:41,820 the links that have recollect this amount of time they're 566 00:31:41,820 --> 00:31:44,850 spending on these assignments, this is their prognosis now, 567 00:31:44,850 --> 00:31:47,460 blah, blah. So I mean, it was a really cool thing. So coaches 568 00:31:47,460 --> 00:31:49,500 have been coming to me saying, Hey, I just want to be able to 569 00:31:49,500 --> 00:31:52,800 let people know like when they need to check in for, you know, 570 00:31:52,830 --> 00:31:55,710 seminars, or masterclasses or accountability calls or 571 00:31:55,710 --> 00:31:58,980 whatever. And so we use it for that. But it's like, there's so 572 00:31:58,980 --> 00:32:02,730 many different ways to use mobile. And the difference is 573 00:32:02,730 --> 00:32:05,910 that it's just something that gets through the clutter. Yeah. 574 00:32:06,030 --> 00:32:08,520 And it's appreciated. Yeah. So I love it. So 575 00:32:08,520 --> 00:32:12,180 what you're saying is, we use it for marketing, which is don't 576 00:32:12,180 --> 00:32:15,780 talk about and you can use it to stay in touch with your current 577 00:32:15,840 --> 00:32:18,750 clients or current customers in a really beautiful way, or in 578 00:32:18,750 --> 00:32:21,960 coaching or for therapists to even have that as part of their 579 00:32:21,960 --> 00:32:26,190 process. Right. So then thank you, that's a that's a cool 580 00:32:26,190 --> 00:32:27,810 story in the fact that they start to get better even faster, 581 00:32:27,810 --> 00:32:30,300 I'm sure from an accountability perspective that that makes so 582 00:32:30,300 --> 00:32:33,630 much sense since we live on these phones. From a marketing 583 00:32:33,630 --> 00:32:37,350 perspective, like what's one of your favorite success stories? I 584 00:32:37,350 --> 00:32:39,960 heard Kawasaki back in the day when you were first going, like 585 00:32:39,960 --> 00:32:44,760 more recently, what? What's your favorite stories about putting a 586 00:32:44,790 --> 00:32:49,920 mobile marketing? What's the word on that program, mobile 587 00:32:49,920 --> 00:32:54,120 marketing campaign, you can pay? There's the word thank you in 588 00:32:54,120 --> 00:32:56,520 place and some of the results that maybe your client 589 00:32:56,520 --> 00:33:01,830 got? Yeah, well, we have a little Mexican restaurant that 590 00:33:01,830 --> 00:33:04,200 when they first started with a there, they probably had seven 591 00:33:04,200 --> 00:33:08,280 or eight little that one vote, one sit down store, and then 592 00:33:08,280 --> 00:33:12,510 like six fast food, now they're up to like 22. So they started 593 00:33:12,510 --> 00:33:14,790 with this probably five or six years ago, and they've grown 594 00:33:14,790 --> 00:33:19,500 their list to 70. I think they have 78,000 people on their list 595 00:33:19,530 --> 00:33:23,550 all segmented by store. So when they're about to open a new 596 00:33:23,550 --> 00:33:27,540 store, we have like geo fencing, which is just basically 597 00:33:27,990 --> 00:33:30,870 technology saying where people are when they get a message. So 598 00:33:31,140 --> 00:33:34,290 we could actually send out a message to this people who had 599 00:33:34,290 --> 00:33:36,630 opted into the stores in a five mile radius around this new 600 00:33:36,630 --> 00:33:40,770 location, sending them basically to a location with a bribe of a 601 00:33:40,770 --> 00:33:44,130 free burrito, which cost them you know, 25 cents or whatever. 602 00:33:44,520 --> 00:33:48,600 So they slowly grew. And they have, like I said, very 603 00:33:48,600 --> 00:33:52,020 segmented markets based on and there's other things we can do. 604 00:33:52,020 --> 00:33:54,870 So we know who likes burritos and who likes tacos Morton who 605 00:33:54,870 --> 00:33:57,990 likes Insha Allah, which is all really the same food just mix up 606 00:33:57,990 --> 00:34:00,540 differently. You think about it, right? I don't know if you've 607 00:34:00,540 --> 00:34:03,690 missed California Mexican food. Yeah, I'm getting hungry right 608 00:34:03,690 --> 00:34:09,840 now. Yeah, yeah. So anyways, but what was cool is during COVID, 609 00:34:10,380 --> 00:34:13,290 they didn't miss a beat. Because they had this list, they were 610 00:34:13,290 --> 00:34:17,220 able to say we're open, we're clean, we deliver. Here's a 611 00:34:17,220 --> 00:34:20,790 mobile menu, you know, boom, boom, boom, where a lot of the 612 00:34:20,790 --> 00:34:24,600 other restaurants who didn't have that benefit. They were 613 00:34:24,600 --> 00:34:27,720 scrambling. They didn't know like, let people know whatever. 614 00:34:27,720 --> 00:34:29,610 And they were of course suffering because of it. And 615 00:34:29,610 --> 00:34:33,690 that's why we started flag but it was it brought so much joy to 616 00:34:33,690 --> 00:34:38,460 me that we could help this company grow and flourish and 617 00:34:38,460 --> 00:34:42,540 then during COVID literally make more of a profit because they 618 00:34:42,540 --> 00:34:45,270 were the one saying we're open where other people weren't. So 619 00:34:45,270 --> 00:34:48,300 they got the lion's share of the business. So that was kind of a 620 00:34:48,300 --> 00:34:52,140 cool thing that happened and they it and when Facebook went 621 00:34:52,140 --> 00:34:57,960 down, I think the date is October 13 or something for five 622 00:34:57,960 --> 00:35:01,650 hours. You're losing their minds. I'm I remember back 623 00:35:02,730 --> 00:35:05,100 that day that was so great. Yeah. Oh, you 624 00:35:05,100 --> 00:35:07,350 got Oh, that's awesome. Yeah, I spent the full five hours 625 00:35:07,350 --> 00:35:11,820 sending out emails and texting. Yeah, so people were actually 626 00:35:11,850 --> 00:35:15,870 texting me saying thank you, Mary for making, you know, cuz 627 00:35:15,870 --> 00:35:19,770 I, you know, sometimes I'll be like, you're not using it once I 628 00:35:19,770 --> 00:35:22,020 don't know if it was you or another coach once told me like, 629 00:35:22,050 --> 00:35:24,750 it bothers me when people don't use our software like they buy 630 00:35:24,750 --> 00:35:27,120 it, they're paying for it. I want them to use it, because I 631 00:35:27,120 --> 00:35:29,460 know it will bless them, and they'll make the money. So when 632 00:35:29,460 --> 00:35:32,940 they're not using it, I'm like, so remember, a coach was told me 633 00:35:32,970 --> 00:35:35,730 Mary, do you think Bill Gates it's up at night and worries 634 00:35:35,730 --> 00:35:43,530 that you're not using word enough? I'm like to point. A 635 00:35:43,530 --> 00:35:47,430 good point. Yeah. So yeah, anyways, but you will text me 636 00:35:47,430 --> 00:35:50,550 saying thank you for encouraging me to grow my list and do all 637 00:35:50,550 --> 00:35:54,900 the things and and so that was nice, because it was down. And 638 00:35:54,900 --> 00:35:57,360 somebody was basically saying, you know, use social and that's 639 00:35:57,360 --> 00:36:00,870 the other service we provide, we provide social media to promote 640 00:36:01,260 --> 00:36:04,650 your mobile number. So you can build that list because we don't 641 00:36:04,680 --> 00:36:08,400 own social media, even though we think it'll always be there no 642 00:36:08,400 --> 00:36:12,330 matter what. We have no control over it. And if somebody shuts 643 00:36:12,330 --> 00:36:14,400 it down, I mean, it's probably going to come back. But you 644 00:36:14,400 --> 00:36:18,330 never know. You have to be able to own the list. So if you ever 645 00:36:18,360 --> 00:36:21,690 want to sell your business, and you say, you know, here's a 646 00:36:21,690 --> 00:36:25,200 business a that has all these wonderful things, but no way to 647 00:36:25,200 --> 00:36:28,140 kind of contact their customers. And this business who has 5000 648 00:36:28,140 --> 00:36:30,930 customers who are eager to buy the minute you send out a text, 649 00:36:31,200 --> 00:36:34,050 this one might be worth a little bit more, you know, so I'm 650 00:36:34,050 --> 00:36:38,130 always like, look down the road as an exit strategy. Build your 651 00:36:38,130 --> 00:36:42,720 list of people who know like and trust you so you can offer it as 652 00:36:42,720 --> 00:36:45,060 a asset in the sale anyways. 653 00:36:45,630 --> 00:36:49,920 No, it's a great a huge, huge point that you just made for our 654 00:36:49,980 --> 00:36:55,620 listeners all over the world. Having a text, a mobile 655 00:36:55,650 --> 00:36:58,920 empowered list that people have opted into, is really what you 656 00:36:58,920 --> 00:37:00,720 could sell. That would be an asset, where people be like, oh, 657 00:37:00,720 --> 00:37:02,640 yeah, you can actually sell your company now. So people worry 658 00:37:02,640 --> 00:37:05,820 about like, what are the assets? So? Well, Mary, we, you and I 659 00:37:05,820 --> 00:37:07,770 could chat all day, we've already we've already had the 660 00:37:07,770 --> 00:37:12,270 pre show before the pre show for the show. And like we just good 661 00:37:12,270 --> 00:37:16,740 to see you and be in your energy I, I know you have some things 662 00:37:16,740 --> 00:37:19,320 for our listeners. So two things if you have a free gift, and 663 00:37:19,320 --> 00:37:21,660 then if someone's like, oh my gosh, like I have a restaurant, 664 00:37:21,660 --> 00:37:24,600 I need to talk to Mary like what, what are the next step is 665 00:37:24,600 --> 00:37:25,410 to connect with you? 666 00:37:26,730 --> 00:37:28,860 Well, then go to our corporate website, which is another 667 00:37:28,890 --> 00:37:32,010 brilliant idea.com Because everyone needs another brilliant 668 00:37:32,010 --> 00:37:36,120 idea. And there is a report that you can download, it's top 10 669 00:37:36,960 --> 00:37:42,060 tips for texting successors. And basically do this don't do that, 670 00:37:42,060 --> 00:37:43,890 which gives a little insight even if you don't use our 671 00:37:43,890 --> 00:37:47,100 service. And if you want a free account, and we actually give 672 00:37:47,100 --> 00:37:50,280 away a free demo 30 days, you don't have to put your credit 673 00:37:50,280 --> 00:37:53,130 card in for the software to set it up. You can go to brilliant 674 00:37:53,130 --> 00:37:56,040 mobile comm you can also find it through the link at another 675 00:37:56,040 --> 00:38:00,360 brilliant idea, of course, but brilliant mobile COMM And, and 676 00:38:00,360 --> 00:38:01,950 you don't have to have a restaurant, any business can 677 00:38:01,950 --> 00:38:06,210 start it we have a DIY program, which is basically $47 a month, 678 00:38:06,240 --> 00:38:09,330 so inexpensive, we just really want people to put their toe in 679 00:38:09,330 --> 00:38:12,150 the water and start because eventually they'll realize, 680 00:38:12,180 --> 00:38:15,630 dang, I make a lot of money with this. We want people to make a 681 00:38:15,630 --> 00:38:18,990 lot of money. And then we also have a done for you program 682 00:38:19,020 --> 00:38:21,540 called texting funnels, where we set everything up, it comes with 683 00:38:21,540 --> 00:38:24,180 like 10,000 tax credits, and we do all the work and you 684 00:38:24,180 --> 00:38:27,540 basically just have to look beautiful and show up and people 685 00:38:27,540 --> 00:38:30,870 buy from me. So that's another program that we have. And then 686 00:38:30,870 --> 00:38:33,510 something I'm going to be launching in 2022, which I just 687 00:38:33,510 --> 00:38:36,720 thought of, and we talked about this before, is that with all 688 00:38:36,720 --> 00:38:39,690 the pivoting that people are doing, you know, businesses, 689 00:38:39,690 --> 00:38:41,580 maybe they don't want to go back when they want to start their 690 00:38:41,580 --> 00:38:43,290 own business, maybe they have an agency but are looking for 691 00:38:43,290 --> 00:38:46,590 something else to offer. We're gonna start reselling our 692 00:38:46,590 --> 00:38:49,410 software like as white label. And we're coming up with a 693 00:38:49,410 --> 00:38:52,080 course called Mobile Marketing Mastery, where we're going to 694 00:38:52,080 --> 00:38:54,060 basically teach you how to get customers how to use our 695 00:38:54,060 --> 00:38:57,390 software, how to promote and how to do different things. And 696 00:38:57,390 --> 00:39:00,810 it'll come with the ability to either you could sell really 697 00:39:00,810 --> 00:39:03,360 mobile as that title, or you could name it for your own 698 00:39:03,360 --> 00:39:06,330 business and have it be, you know, quantum texting or 699 00:39:06,330 --> 00:39:09,750 whatever, but it would be yours. And so this software has blessed 700 00:39:09,780 --> 00:39:14,100 us so much in the last 13 years paying us we have customers who 701 00:39:14,100 --> 00:39:19,110 pay is anywhere from 47 to $6,000 a month because of the 702 00:39:19,110 --> 00:39:22,410 volume of text they send out. So that's something that people who 703 00:39:22,410 --> 00:39:25,620 decide who want to buy the service are offered the service, 704 00:39:25,620 --> 00:39:28,920 I should say they can have that same blessing a monthly income 705 00:39:28,950 --> 00:39:32,340 that would help you know their business. So we just wanted to 706 00:39:32,340 --> 00:39:35,940 pay that forward as well. So we're excited to launch that 707 00:39:35,970 --> 00:39:40,470 again in 2022. I just am like I just need to do it. I've been 708 00:39:40,470 --> 00:39:41,640 talking about it. This is 709 00:39:42,270 --> 00:39:44,250 the this is the place for accountability. So there you go. 710 00:39:44,280 --> 00:39:47,220 We're gonna hold you to play we're gonna send it out all over 711 00:39:47,220 --> 00:39:50,730 the world on YouTube and all the places so valuable. People have 712 00:39:50,730 --> 00:39:54,750 heard you say it so we'll hold you to that. If someone wanted 713 00:39:54,750 --> 00:39:57,810 for example, the texting funnels and they use a special code like 714 00:39:57,840 --> 00:40:01,050 Ursula and they emailed you directly Could they get a little 715 00:40:01,050 --> 00:40:03,960 special? Some? Yes, 716 00:40:04,170 --> 00:40:06,870 yes, I will make that happen. I will definitely give them like a 717 00:40:06,900 --> 00:40:09,120 20 25% off. Just for you 718 00:40:09,150 --> 00:40:11,550 said here, I will put that in. I don't get anything for that just 719 00:40:11,550 --> 00:40:13,200 everyone knows, but we'll put it the show notes. We just want to 720 00:40:13,200 --> 00:40:15,240 take care of people. And you know if this is something you've 721 00:40:15,240 --> 00:40:18,750 been wanting to try Mary, Mary's the person to deal with. So, 722 00:40:19,170 --> 00:40:22,560 Mary, thank you, mobile, Mary, love you. Thanks for being here. 723 00:40:22,560 --> 00:40:25,170 Thanks for hanging out. It was so good. Like, we're so funny. 724 00:40:25,170 --> 00:40:27,870 Like we if people could have heard our front end conversation 725 00:40:27,870 --> 00:40:31,140 we talked so fast. I think we covered like 3000 topics, from 726 00:40:31,170 --> 00:40:33,960 kids to the world to the pandemic in about 30 minutes. 727 00:40:33,960 --> 00:40:35,370 So, so good to see you. Thanks for being 728 00:40:35,520 --> 00:40:37,860 so good to see your face seriously. It just brings me so 729 00:40:37,860 --> 00:40:42,480 much joy to see your face and you know, I love you. 730 00:40:42,660 --> 00:40:45,750 I love you too. And you bet you are such an inspiration. I know 731 00:40:45,750 --> 00:40:48,270 this, you know, not only as a business owner, but as a mom 732 00:40:48,270 --> 00:40:50,850 like watching you with your kiddos and Steve on 733 00:40:51,900 --> 00:40:54,630 on Facebook and knowing you guys and just all the things so thank 734 00:40:54,630 --> 00:40:58,080 you for being a great model of parents and you know, husband 735 00:40:58,080 --> 00:40:58,590 and wife. 736 00:40:58,620 --> 00:41:00,870 I just screwed him up too bad. So that's 737 00:41:01,769 --> 00:41:05,879 you taught me that it's okay to be to be Oh, like just be who we 738 00:41:05,879 --> 00:41:08,099 are and everything's gonna work out. So that's 739 00:41:08,160 --> 00:41:10,110 yeah, I always tell them I wasn't saving for college just 740 00:41:10,110 --> 00:41:11,820 saving for therapy. So no. 741 00:41:13,260 --> 00:41:15,600 Awesome. love it so much and for our listeners all over the 742 00:41:15,600 --> 00:41:18,690 world. I hope you enjoyed the show today and got some laughs 743 00:41:18,690 --> 00:41:21,180 and some inspiration and some information that'll help you 744 00:41:21,180 --> 00:41:23,400 grow your business next year. Thanks for being here. We'll see 745 00:41:23,400 --> 00:41:24,510 you again next week.