Foreign.

We are back for Ask Us Anything.

And this week Kristen is not here.

She's still on vacation.

So I'm riding solo, which is always a little bit, you know, you never know what's going to happen when I'm by myself here.

And don't forget that at the end of the week we release our 10 minute episodes that have been tactics, tips and all this stuff.

But this episode we go super short and all week long we get in questions, we get in work questions and we get in ridiculous questions.

We try to tackle one of each.

Okay.

And so I'm going to start out with the work question that we got on, that we got on, that we got in this week.

And it was from Jonathan in Georgia.

Hello, Jonathan, how are you?

So here's what Jonathan's work question is for this week.

What is the biggest marketing mistake marketers make most often?

Big question, the biggest marketing mistake.

So let's break it down.

You know, consumer and business is basically the same thing.

The biggest mistake is speed.

Everything related to speed in my opinion.

And the reason I say speed is that we don't get back to people fast enough when they are engaging with us, buying from us, doing anything with us.

And let me give you some examples of what I mean and actually some, some stats to consider with my agency clients.

And this happens.

It drives me crazy.

So with my, my business to business agency clients, this is what happens all the time.

We'll do some sort of a lead generation program, webinar promotion for them or they'll have a new piece of content that they want downloaded, you know, a tip sheet, a guide or whatever.

Okay.

And we'll get these webinar people registering with webinars or downloading these pieces of content and then our client might sit on those leads while calling leads, whatever you want to call them, right?

Database build, whatever.

They'll sit on them and they'll sit in their CRM until they, they get ready to get back them.

Sometimes I'll sit there for a week, a month, many months.

And it's like, why did you even run the program?

Like, hello, what are you doing?

This happens all the time.

And the longer you wait to get back to somebody, the less they're interested for two reasons.

Number one, they forgot about you, okay?

They did.

And number two, they think you're incompetent and you possibly are right because you don't have a plan before you initiate the thing.

So to give you an idea of what I'm talking about on the business side first, and we'll talk consumer in a second.

If somebody you know attends a webinar, that doesn't mean an hour after they attended, you say, hey, you want to buy my product?

That's ridiculous.

That's weird.

Or if somebody downloads a piece of content, it's not an hour later.

You're like, did you love the content?

No, they just downloaded it.

Relax, dude, I'm not talking about that fast.

We're talking about 24 hours, okay?

Within 24 hours, you want to get back to the person like, hey, and you don't want to be selling.

What did you think about that content?

What do you think about that webinar?

We'd love to get your feedback, reply to this email.

Or here's another piece of content that kind of builds on what we were talking about.

You're building a dialogue.

You're at the top of that funnel.

Now, if you wait too long, right after 24 hours of that content being consumed, if you wait longer than 24 hours, we see open rates on emails sent to those individuals that are longer than 24 hours.

If that first email goes out, it's beyond 24 hours.

We see the open rates drop by over 30% on the initial outreach to those leads.

So 24 hours is that secret sauce number.

Now, the consumer side, we are expecting certain things related to speed.

We expect an abandoned cart email.

We do.

We put something in our cart and we all think that we're gaming the system, that haha, nobody knows this, but I know they're gonna send me an email.

Well, everybody knows, right?

But the game is with your abandoned cart discount emails.

It should occur about six hours after the person abandons their cart.

If you do it instantly, that's also weird.

You put some in your cart 10 minutes later.

Like, dude, you left some in your cart.

No way.

That's freaky.

Even though we know they have all the data, 6 hours is generally speaking, the secret sauce amount.

The other thing that we have to think about is discount code.

You go to a page, consumer site, brand, whatever, and they go put in this and you get the discount code.

Okay?

Literally, when you sign up for that discount code, if you don't get it in less than five minutes, that's the number, the usage of that code will drop by 40%.

40%.

Because when you put in your email address and you're saying, yeah, I want the 10% off so I could buy awesome socks.

If you don't get it within five minutes, I forget it.

And you forgot about it again.

You think the brand is Weird.

You do not interact with it.

It's five minutes or you drop by over 40%.

All right, so speed to me is the number one most important thing.

All right, before we get to our ridiculous question, which I'm scared, let me tell you about the awesomeness that is our exclusive sponsor of this podcast.

There is a company called Marigold.

Marigold is the exclusive sponsor of this podcast.

Now, Marigold is a platform that you can use to send out your email.

I use this platform.

Most people, when they, when you bring up your.

Your email sending platform, like you don't like my platform.

My platform stings.

Nobody knows how to use it.

It doesn't stay up to date.

It drives us crazy.

No, I don't feel that way.

I like Marigold.

I like our platform a lot.

I've been using it for years.

My company sends out billions of emails.

And it's not just for sending email.

They.

You can run your loyalty programs, your relationship marketing programs.

It's for small, medium, large sized companies.

If you have no idea what a Marigold did, you're like, I've never heard of that platform.

You gotta go to meetmargold.com you could find it all.

There it is.

Meetmargold.com.

check them out.

All right, this week we got a question in from Andrea.

Andrea is in Oklahoma.

Cool.

I don't know a lot about Oklahoma, but hey, what up?

Here's Andrea's question.

Okay.

Oh, this is an important question.

What is better?

What is better?

Coffee, Starbucks, Dunkin, or McDonald's coffee?

Wow.

Now I drink an incredible amount of coffee.

I mean, there's definitely.

It's not good.

Like, I have googled many times, am I drinking too much coffee?

And.

And basically, I only look for the answers that make me feel better about my life.

I skip over all the answers about how much coffee I'm drinking and whether or not that is bad for me.

So that wasn't the question, though.

So here's the deal.

I try not to get McDonald's coffee that much because I find it basically impossible to go into McDonald's drive thru and only get coffee.

I will get myself an egg McGloffin.

And so the sake of me being able to not have to buy new clothes and fit into them, I avoid McDonald's coffee.

It's not bad.

It's also not great.

It's fine.

Now the bigger debate is Dunkin versus Starbucks.

Now here's the issue.

I think Dunkin Coffee tastes better.

It does.

But I go to Starbucks way more often.

Way more often.

Why I don't know.

I just do.

It's.

First of all, it's everywhere and it's like a tractor beam.

It pulls me in and I go.

I think it also has to do with the fact that I have teenage kids.

One of my kid, my daughter, now 16 years old.

Somehow Starbucks is very cool to teenage kids and girls specifically.

And they'll go there all the time.

So I get sucked into this kind of universe.

So I think it doesn't taste nearly as good as Duncan, but I still go Starbucks more often.

Who cares?

Nobody cares about what I'm talking about.

So yeah, that's my answer.

Okay, now later this week is going to be our 10 minute episodes.

You gotta check them out and I hope you're crushing it.

You know what?

I hope all is good.

We're gonna crush 2024 and check out everything@jschweddelson.com and DM me on LinkedIn.

Any questions, work or biz or consumer questions that you want us to tackle.

Or if you go to jschwettleson.com and you click on podcast, there's a big button that says ask us anything.

That is where you can click on it and submit your questions and we'll try to tackle them.

All right, appreciate you all.

Have a good day.

You did it.

You made it to the end.

Nice.

But the party's not over.

Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketers.

And hook us up with a five star review if this wasn't the worst podcast of all time.

Lastly, if you want access to the best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond, John, Martha Stewart, and me.

GuruEvents.com check it out.