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I don't. I'm not chaotic for the sake of being chaotic, and I'm not in

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the. And I'm not chaotic for the sake of breaking something or causing

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harm to others. Right. We're chaotic because our brains work differently. And this

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is now the age of the chaotic brain. We can now take these cool,

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crazy ideas, get angry at it for. For a half an hour like

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you said, and then have Claude code come in here for 40

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minutes and then fix it, and then you're on to the next thing. If that

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sounds like your brain on a good day, then you're in the right

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place. Welcome to Data Driven.

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Hello and welcome back to Data Driven, the podcast where we explore the emerging industry

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and field that is AI data and of course, all the

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stuff that underpins it. Normally, my most favorite

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data engineer in the world would be with me, but however, today he is

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not. However, I did do have a different Andy.

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Welcome to the show, Andy. Is it Butcher or Betcher? It is

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Betcher. Betcher. Okay, well, welcome to the show.

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You are a Chief innovation officer at.

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double track. So tell me a little bit. What is

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a. What does this Chief Innovation Officer do?

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Well, I will tell you. My favorite way to describe a Chief

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Innovation Officer is the one person you call

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when you're stuck and you need to move your top

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or bottom line and don't quite know how. Got it right.

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So I will come into an organization and ask some

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of the crazy questions, propose some of the crazy

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approaches, throw a bunch at the wall, see

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what sticks, and then the old

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overused trope of go fast, fail fast.

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We will try a bunch of things as quickly as we can with all of

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the new awesome technologies that we've never had before in our

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careers as you, and probably twice as

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better as this Andy, your normal Andy that you have on your podcasts.

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As you guys have talked about, we have not had this type of

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technology available to us ever in our careers. And, Frank, I've been doing this for

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32 years, right? I have done a lot of fun

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stuff in my day, but not like I have in the last couple years.

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I mean, heck, Frank, much less than last six months. So taking

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all of this wonderful crazy brain that we all have and applying it

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with some really cool technology, that's how I see a Chief Innovation

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Officer is. Is just. That's the best way I can

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describe it, man. I think that's a good way to put it because you see

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a lot of companies, they really struggle with. They know they want to use AI,

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particularly in the software space. Right. They will know they want to use AI,

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they know they want to do all these things, but they don't really know how.

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Right. And it's a different mindset, I think, you know, in the

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virtual green room, you said, you know, you, you, you, you don't

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want to be responsible for running things. Right. You want to be responsible for trying

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things, is basically what you said. Yep. And I think that's a. Put it.

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Because we live in such a. No one, no one

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knows how this is going to play out. Like, honestly, like, everyone thinks they know

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how it'll play out or, or whatever. But, I mean, I was able to,

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you know, put together,

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literally I had, I had a car accident in December. Literally that day I

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started a new project on GitHub and just started Claude code, just

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chewing away at something, and Now I'm like 80,000 lines of code later,

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and it's only been maybe three months. Yeah. Right.

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And, you know, 80,000 lines of code is not a trivial amount

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of work. Right. And it's an

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idea that I would not have. Yeah. I mean, theoretically

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I could have, you know, raised the money, found the money, paid

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people to do it, but I wasn't, I wasn't going to do it.

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Like, realistically, I wasn't going to do it. But now, now I am the precipice

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of having this product, you know, that's out

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there, that helps podcasters. I built it for the

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needs that Andy, Candace and I have for the different shows that we have. And,

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and, you know, basically product, you know,

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production line for podcasts is basically what it is.

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And recently had to change the domain name because somebody

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else had something very similar. So, but, but,

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but again, that was not a lot of work comparatively. I just told,

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you know, Claude, like, hey, look, this is too similar. This is the new branding.

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And it went, it did it in about, you know, I think I was salty

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about it for like an hour. Yep. And then,

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you know, Claude had it fixed in 40 minutes. So, you know, I

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was, I was mad longer than it took to implement the fix, which

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if that's not, if that is not a metaphor for our time,

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because, you know, maybe a part of me was stuck in the old ways, like,

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oh, my God, I have to change the domain. Oh, my God, I have to

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change the code base. I have to do this. The AI doesn't really care that

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much. Right. To it. It's just finding a replace. Yeah.

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It's crazy. So I will

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say, what was it? Probably

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2006, 2007

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was my last kind of career pivot, right? And

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I was moving from a primarily Microsoft driven developer

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and then vb, C net, SQL Data, like all the

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things as I was pivoting that into what would

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turn into a 13 year Salesforce career when I stopped, when I stepped in

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Salesforce and I was looking, comparing, contrasting, walk in saying, well, heck, out

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of the 100% of time. Or you know, Frank, as you and I know as

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nerds, we've got about 120, 130% of time.

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You know, families might disagree with that, but that's what we do.

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If you look at the 100% of time, you used to spend 100% of the

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time standing things up and dealing with domain name security and stuff. And when I

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looked at Salesforce, it was like, well, heck, I can take 80% of that too

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it off the plate because the platform handles it and the rest 20%. I can

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use my crazy brain to actually like do something cool. And that went for

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a bunch of years. And now we are in the world of AI and the

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same thing's taking place again right now. It's with all of the other

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technologies plus all the new ones, right? To your point

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of making that application to help you and your cohorts there with, with the

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podcasting, you can now walk in with the idea,

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excuse me, post production, and edit that one out there or leave it in for

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comedic effect, whatever, right? So you can look at this stuff

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and like really stand some things up. But my wife pointed out,

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you get you Frank. You've seen on the Internet the stupid little like, you know,

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nine box D and D role character matrices,

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right? And my wife sticks me in the center column all the way

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to the right, which is the chaotic neutral,

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right? I, I, I, I don't, I'm not chaotic for the sake of being

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chaotic. And I'm not in the in, I'm not the chaotic for the sake

Speaker:

of breaking something or causing harm to others, right? We're chaotic because our

Speaker:

brains work differently. And this is now the age of the chaotic brain.

Speaker:

We can now take these cool, crazy ideas, get angry at it for it for

Speaker:

a half an hour like you said, and then have Claude code

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come in here for 40 minutes and then fix it and then you're on to

Speaker:

the next thing, which both addresses our wonderful chaotic nature

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and our crazy ADHD brains which are jumping around like a pair of, you know,

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like a whole bunch of popcorn kernels and a popcorn popper. So, you know,

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I similarly, but with my clients and also with all of Our

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side projects that we all have, right? You know, to try to apply this

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technology and bake it into our brains. You know, same type

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of thing, 80, 90, 100,000 lines of code. You're typing stuff in. You're putting

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what would have been six to eight months of a team

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doing test frameworks, which is

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one thing, by the way, Frank, if you have not tied a test framework

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into your work with your applications or anybody listening to this

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podcast, the. The power and the resiliency

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that you're getting through Claude code and, you know, pick your tool. I'm just

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picking on Claude because, I mean, my opinion, about four months ago, they. They went

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into a different ballpark. They're not even in the same ballpark as everybody else right

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now. So you take all the crazy, awesome stuff you've got going with

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cloud code right now and how it helps you through things and all this, tell

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it to go pick on what you're not thinking of or put

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a test framework in, or have it do security auditing.

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Have it. Go find, you know, find. And I can give you a list here,

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Frank, of the different security organizations that put out really good

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white papers on the. On the methodologies they go through that all apps should

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do. And you point Claude at it, you say, hey, either it's Claude code by

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itself or you pick up co worker dispatch. Now, that will tie into the browsers

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and browses you to go through and look through stuff and say, hey, I need

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you to compile all. All of this and then apply that good logic in here.

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So it's not just ideation, it's also a

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level of fortification. Now, I will also say

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this for all of the old grizzled gray hairs

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that are listening to the podcast, because, Frank, you and I both, I

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think we've been around the block a couple times, and I know one of the

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biggest things I get talking around this stuff is, well, you know, I've been

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doing this stuff for a while. There's a lot of things that aren't spoken. There's

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a lot of experience we bring into play. Well, absolutely there is.

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We have to teach our tools to help us go through that. That's why we

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use our crazy brains and do it. Like I mentioned that testing framework, right?

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So, man, it is an exciting time. What was

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the craziest thing, Frank, when you were dinking through your app, like,

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what was the one, like, bang, aha. Moment that came up that you could

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not have done otherwise? Oh, God, there's so many. But the

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first one was really I think testing framework, no one really

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enjoys testing. No necessary evil,

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but no it's necessary evil. For me it was

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Planning mode, right? Because for me, because it would be,

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you know, it would go through and be like have you thought about this? Like

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I think it just said that and we can go into and it basically suggests

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we go into planning mode and discuss it. And I, I find myself having my,

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this discussion with an AI that you know is

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approximates a pretty reasonable conversation one would have

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with a junior to to mid level

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architect, right? You talking through these problems. I love

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Planning mode, right. I what I'll do in my projects because

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now with my, my ada I like to say I have Schrodinger's

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adhd, right. Because it's both, you know, I don't have it

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diagnosed, right. So it's adhd ish. So I can have

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it when I need it and I don't have it, I don't need it

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is I have like four different project ideas going on. Maybe, maybe

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five. Right. And it's kind of like I also have

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my co host on Impact Quantum is also very, very

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neurodiverse and she leans into that and it really is kind of the

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superpower if you don't, you know, especially in the age we live in now, right.

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Because you can have these ideas and

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you know, as long as you can prioritize them. And I find, you know I

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basically created out of a Claude project a project

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manager, right. So have a VP of project engineering. Each one of the

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project ideas have kind of their PM that manages that project

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and I kind of talk to them and it sounds weird but I mean

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I converse with them one way or the other and they come up with ideas.

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And you know, part of it was ideating on the name change, right.

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Originally I called it Podsy because it was going to call it

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Podzi McPaderson, right. But I had to change it

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so it kind of like had the whole list of things and you know,

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it helped me ideate the ideas and I gave it the name of the other.

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So ultimately I landed on Show Dog. Okay,

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but, but it basically kind of helped me walk through

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it, walk through the branding chain. So you can tell it to act like a

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marketing manager, act like this and it will kind of, for lack of better term

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switch hats and it'll do that. And for me that was amazing, right? And

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I can kind of have them all meet together and then I basically

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one thing I discovered is you just output your conversation, the ideas that you have

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into report and markdown Right. Which you can read at your

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leisure and other bots can read.

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Yep. So you go through and you kind of have this, like, very productive,

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you know, session of like an hour or two, and they basically,

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you. You plan out with the different bots and different Personas. You,

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you, you write everything down. It's like the olden days, right, where, you know, people

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would come up with a Project Action Memo and things like that. And,

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you know, everybody acronym TPS report type of thing. Right.

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Except useful. And, you know, you can basically put

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Claude on dangerous mode. Right. And

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go out, Go out to lunch, do something else. Do something

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like, you know, hang out with the family. Right. And a few hours later you

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come back to it and it's done, right? It's checked in, it's done. I

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also always have it kind of do like a. Like a change log and like,

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write a daily report, like, what'd you do today? And I can look back and

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like, when I feel like I'm not making progress, I can look. Well, you know,

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10,000 lines got written today, right? I mean, this is just you.

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Basically everyone has effectively, like

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a 10,000, you know, team of

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developers, right? Because, I mean, how long would it take to write 10,000 lines

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of code? Right? It would take, you know, if you needed to do them a

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day, you would need to have at least a thousand developers.

Speaker:

And that's being generous, but then being able to, on a dime,

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say, that's not what I meant. Pivot.

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Yes. With no attitude or very little attitude. With very

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little attitude. Right, Right. Yeah. It's that. That perhaps

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was one of the. One of the biggest things, like when. When the

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Anthrotic. The Anthropic app came out, and then all of a sudden they turned on

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Claude code. And then I was able to hook my IDE into the

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cloud versions of it, so I can be sitting, you know, in a restaurant

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and, you know, and on my way to the bathroom and back. Not

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in the bathroom because it's weird, right? But on the way to the bathroom and

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back. You can just type something into your phone now and. And

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just get the idea out of your head, because I know, Frank, I know about

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you, but a lot of my thoughts don't happen when I'm just sitting here. Right.

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When I'm sitting here, I've got. I. I don't know if you can see off

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camera over here, but I got like 10 monitors in front of me and three

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computers. Right. When I'm here, I'm locked into productivity mode and

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I'm doing things And I'm being distracted by IMs and all this

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other stuff when I'm out walking around the block or I'm driving my kids

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somewhere or driving my grandkids somewhere or my wife and I are out.

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That's where the ideas happen, when your brain is free. Right. I do a lot

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of off roading. If you read anything, read anything about my bio. Anybody who's

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listening, right? Like there's, oh yeah, he knows data and AI stuff. Oh

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yeah, and don't get him started on jeeps because he'll monopolize the conversation with off

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roading and jeeps all day and forget about data and AI, you know, save for

Speaker:

the fun space of when all of those intersections, right. When I can

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finally figure out how to make money making that intersection happen, then

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come talk to me too. Right? But that's the time. All that fun

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time is when the cr. The cool thoughts are coming out and

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what do you have in front of you? Oh, I need to remember to do

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this. Or you take a voice memo and forgot you made the voice memo.

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Right. So I can just go quick, go pop open, you know, a claw

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dispatch a cloud dispatch and say, hey, go do these Google searches, put this crazy

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hair braid idea back together. Notify me here when you're done at the end of

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the day and then ask me if you have any questions along the way. And

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then I put my phone back down and boom. You know, Bob's your

Speaker:

uncle, goes for three hours and does stuff and ask me some questions.

Speaker:

Like it's, it's like a digital assistant, an

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offshore team that, you know, I, you know, again,

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I, I pay the high end for, for Claude because I heard burning out

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limits, right. And it costs more to buy more than just to buy the top.

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Right? Right. Incredibly good marketing strategy and product strategy

Speaker:

from Anthropic. Right? Right. Like

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when have we ever had this ability, especially as

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neurospicy individuals, being able to go dive in and just have all

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this crazy insanity. 80% of it drops off. But the

Speaker:

20 that sticks, Frank, is pretty damn cool.

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I mean it is amazing. It is. I think it's a time. This really is

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a great time to be alive. Everyone's talking about, worried about,

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you know, we're recording this day after Easter, right. And we had

Speaker:

a friend over for Easter who is very much an old school developer. And

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I'm like, you know, like you don't understand understand. He's, you know, not really dived

Speaker:

into AI and I'm like, you know, you really need to take a

Speaker:

Look at this, right? And he's in between jobs right now. And I'm like, you

Speaker:

really need to look into this, right? Because there's no, you know, there's no

Speaker:

avoiding it now, right? Everybody and their cousin

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is. Is doing something with AI. Everybody. And their dog

Speaker:

is an expert in AI now. Right?

Speaker:

But, you know, one, I was talking to someone

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who was a former Microsoft evangelist and teammate and

Speaker:

coworker and friend. Still a friend, not a former friend, but, you

Speaker:

know, she's like, AI has basically made every developer a manager now,

Speaker:

right? Because you have. Everybody has a team

Speaker:

if they so choose to treat it like a team. Yep. Right. It's a threat

Speaker:

and an opportunity. It's a threat for those who don't really seize on it,

Speaker:

but it's an opportunity for those that do. Right? Like, I mean,

Speaker:

you know, you mentioned Salesforce. Salesforce is probably the poster child

Speaker:

for SaaS success, right?

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They have a. A building in San Francisco. You know, they have a tower,

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right? You go back to, like, New York, right? There was the Woolworth Tower, right.

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They changed retail, right? And there was the Empire State Building, the Chrysler Building. All

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these things. You know, to think that a SAS company could have a tower

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named after them, right. Is phenomenal. And, you know,

Speaker:

is every idea I have gonna be like, you know, is there going to be

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like a, you know, a show dog tower in

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Baltimore? Well, probably not, but, you know, maybe.

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Maybe, right? Like, you know,

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I mean, but, you know, the fact that I have kind of these five active

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projects in my mind right now and they wouldn't. They would

Speaker:

stay in the back of their cocktail napkin in the past. Now they went

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on the whiteboard and I kind of basically type into the. Into Claude

Speaker:

what was on the whiteboard or, you know, whatever the voice notes have.

Speaker:

I don't think people realize, like, just. Just how much power is at your fingertips

Speaker:

or your voice at this point, right. I drive my kids around

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all the time, right? I'm taxi dad. And

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I'll, you know, I'll see like a new research paper dropped. And,

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you know, I don't. I don't have time to read them all, right? But I

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do have time to drop them in a notebook lm and then have a

Speaker:

podcast made out of it that I can listen to. So that way, the first

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time I sit through and read, it's not my first

Speaker:

time exposed to the material, right? So, like, I noticed I get a lot more

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out of actually reading the. Not the physical, but like the electronic, you know, reading

Speaker:

it. I get a lot More out of it because I've kind of been prepped

Speaker:

and I heard lecture notes and things like that, that, that the AI created.

Speaker:

It's just, it's a phenomenal time to learn, for sure. And, and I

Speaker:

think now, particularly in the last six months, it's a phenomenal time to build.

Speaker:

Yes. Although I will say I've got two

Speaker:

phrases I'm going to pop here. Right? So the first one

Speaker:

is more serious. The second one is a little silly, right? So the

Speaker:

first one here is as I talk to individuals, you mentioned your friend

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who's between jobs right now, right? And you did the exact right

Speaker:

thing. Hey, you know what? You got time. Go look at this.

Speaker:

Make your own decisions, use your own critical thinking. Like if this is something

Speaker:

you could use or something you can reference or something speak to, you

Speaker:

know, all that kind of thing, right? So the first one is I talk to

Speaker:

individuals and I'm like, you know, AI is not coming for anybody's job at

Speaker:

this point. Not yet. Right? That is a. Even,

Speaker:

even the craziest super thinkers, right, are like, you know,

Speaker:

six months, 12 months. No, there's no AI coming for your job. Right?

Speaker:

However, people that use AI are coming for the jobs that

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people that don't, Right? And that same thing goes for

Speaker:

companies. I've got myself a nice little sweet

Speaker:

battery of customers. I've got a bigger network that I talk to. Like.

Speaker:

Like, that's the one thing. And anybo. Anybody in my network who's listening to

Speaker:

this is probably going to snicker a little bit and say, oh, Andy says that

Speaker:

to me a bunch. It's like, you know, companies. I mean, the AI is not

Speaker:

coming for companies, but companies who are leveraging AI are going to come

Speaker:

for the companies that don't. And that's actually, you know, Frank, to an

Speaker:

earlier point you made, and I'll get to my silly thing in a second here,

Speaker:

but a point you made earlier was that, you know, all companies are like,

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we need to use AI. You know, that was like three years ago when I,

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when I went out on my own and, and really took

Speaker:

all of my data backbone and my data history and brought it in and then

Speaker:

said, I know these tools are coming. I need to get brain

Speaker:

centered around to be able to talk to people about this. You know,

Speaker:

company after company after company are coming in and saying, we need to use AI.

Speaker:

The board's pushing us to use AI. My CEO is pushing, we need to use

Speaker:

this stuff. I have no idea what to do. I bought a bunch of stuff

Speaker:

and it didn't actually work and it's sitting on the shelf. And Now I've spent

Speaker:

$15,000 a month on AI stuff sitting on the shelf

Speaker:

and now they get a bad taste for it in their mouths. Like, no, you're

Speaker:

doing the right thing, but you need to think

Speaker:

differently. These are tools for ideation. There's no

Speaker:

easy button, right? You don't. I just put a post on LinkedIn

Speaker:

a little bit ago. But you don't treat an AI agent. An AI agent you

Speaker:

should treat like an employee, right? You need to onboard it. You need to feed

Speaker:

it information. You need to work with it. You need to understand that it's not

Speaker:

perfect. You need to be able to put it in situations where it can fail

Speaker:

and support. Support it and bring it back and work together, you know, so

Speaker:

that's what I talk with companies a lot about. I've got a whole methodology

Speaker:

and framework which, Frank, I'm not going to bother you guys with today, right? That's

Speaker:

a whole different podcast for a different day. But,

Speaker:

but really that's how I talk to individuals and companies today. You have to play

Speaker:

with this stuff. And then. So the silly one, Frank here is, is the Spider

Speaker:

man reference, right? It's the. With great power comes great responsibility,

Speaker:

right? You mentioned it. There's no better time right now to be able to learn

Speaker:

something, be able to, to, to have Notebook

Speaker:

LLM, go tear apart a large, a large document and share it to

Speaker:

you. This is one piece I am

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very, very, very, very fervent about here.

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And this is. I want to. I'm going to preface this with everybody

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listening, that this is not a political statement, this is not a religious statement, this

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is not an anything statement. But, but critical thinking is

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now more important than ever because these tools are

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so fast that they will summarize information

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in the way that you. That if you worked with it enough, it'll summarize in

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the way that, the way that you think. But you still have to use your

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critical thinking skills to be able to pull this stuff apart. You still need to

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use your critical thinking skills to question it and then go back and look for

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more information. But I'll tell you, even that, you know, slightly

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funny, slightly weird statement I just made there, Frank, still, I

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have never been more excited in my career other than, you know, when

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I was 20 and making cool things, right? Like, you know, staying up for four

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days in a row making cool things. Now I stay up for four days in

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a row with a lot of coffee and make cool things, but that's right. There's

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a really so good. You're right, Frank. It's a cool time to be alive. These

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technologies have never been here. I really thank you for inviting me on and

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talking about this stuff. My, my, my, my

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biggest, nastiest appliance is my Jeep Wrangler. That's where all of my

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cash and time goes. So I actually have used AI to actually

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help try to troubleshoot that sucker too. It's amazing, really. Yeah,

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Tell me about that. Because I've had mixed results with like, AI troubleshooting. Right. So

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like, we had a, you know, we're on well and septic, right. So we had

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like a well, tank leak and, and

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AI kind of got that completely wrong. But the other

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day, actually for the, for the clothes dryer, like, I, I

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basically said, I need this type of replacement screw. What does it use?

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And it was like, well, tell me the model and make a model. I told

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him, make a model. And it was like, well, try this. And I bought a,

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I was at Home Depot and I bought a package of those screws and it

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was magically it worked. Right. So it does seem to be kind of a,

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I think, I think goes back to what you said, right. Like think about critical

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thinking. Right. Had I followed its advice with the

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plumbing, I probably would have done a disastrous work.

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But with the, you know, for, you know, like $5 for a package of

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screws. Right. It was the, the risk reward was, was pre, like, you know, if

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it's the wrong one, I go back and I return it. Yeah. Right. These days

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I'll spend more in gasoline, probably to drive back to the store.

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Unfortunately, yes, right now that is the case. Yes. Then,

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yeah, Then, then it would actually just be just, well, I have a box screws

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I'm not going to use. But I do, I do think though,

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like, so, like, how do you find it? Help you with,

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with, with your Jeep Wringer? Because I am, I am also, I'm kind of,

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I wouldn't say disgruntled. I would say a, I, I,

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I'm a car guy, right. I like, I like big Chevys and I cannot

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lie. And you know, I,

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about 10 years ago I had this, I guess you could call it a midlife

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crisis, I suppose. But I bought a 76 El Dorado

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and convertible and that thing. Car was beautiful. But I

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really overestimated my abilities and underestimated

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the cost of owning and was kind of like, well, I had my

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fun with a classic car, so. But it's, and it was funny, right? Like

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when you have the money, you don't have the time. When you have the time,

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you don't really have the money. Right. So I found myself,

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you know, when I got laid off. When I, When I got laid off, I

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found myself with time and I was like, you know,

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oh, God, but this is expensive. Yeah.

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My. My exploits into a. So there's kind of two ways I've done in car,

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right? Yeah. There is the it's broken, I'm

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3,000 miles from home and I have to figure this out moment. Right? Right.

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So I've got a really good battery of friends who. We

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all have different levels of mechanic. None of us are

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mechanics. Right? Right. We. We are all weekend

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warrior mechanics at best. And we've only

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been. We've only honed our skills over years of being stranded in

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places or looking at spending $4,000

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in labor on something or giving it a whirl first.

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Right. You know, I look at how I spin over to

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AI with it is, you know, so the Chrysler,

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Chrysler can bus is behind the Jeep Wrangler, right. And it's got a pretty standard

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thing of codes and there's a lot of readers out there that read them. And,

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you know, it's. It's like you look at regular like corporate AI stuff. You

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gotta ground it, right. You gotta ground it. You gotta ground

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the silly thing before you do anything, whether it's cars and you go

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give all of the codes that are possibly there. And you pointed at a bunch

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of good troubleshooting websites and forums and boards you

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use again, coworker dispatch to go have it dig through a couple things and

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say, hey, you know, I found some stuff over here. Go figure out what the

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patterns are. You know, when you get down to things, there's always a bit of

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artist or artistic interpretation and

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good old physics that defeats an AI every day.

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Right. But at least gives you an idea to be able to go

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make that and I'll spin it over to your dryer comment to go make you

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buy three different bags of screws for a low cost of

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trial and error. And you find one works and you put the other two

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bags in the drawer that you'll probably never touch again except for 10 years

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down the road when you need that one screw. Right? Right. So, you know, there

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are places it works. There's places it's not if I super

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pivot for a minute. Right. If I go take a. Take that same thing

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we talked about with how we ground and look at cars and use good critical

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thinking and spin it over into like how we talk with corporations and how

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to use AI and data stuff.

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When I left my previous organization,

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I did not have a job, right? I know I needed to

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do something in here, and I was waiting. I'm a big guy that

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believes in fate. I'm a big guy that believes in, and in. You know,

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when you put good juju out in the universe, like, like

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good things come back. So that's why, that's how I usually try to live things.

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And I took three months off and I'm like, all right, how the heck do

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I pivot this stuff around? You know, even three years ago,

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we're talking 20, 23. We all

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knew that AI wasn't brand new. It's been, it's been an

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academia for decades, right? We all know about

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grounding, we all know about all the things. Now it just became commercial.

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So it's not brand spanking. I was thinking, well, how do I ground

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my conversations with organizations

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to be able to take what we just talked about with the car and apply

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it toward how they want to move or move or change their top or bottom

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line? Or I'm talking to a friend of mine and they're trying to troubleshoot a

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lawnmower, right? You know, you gotta

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ground the stuff. So I came up with, you know, every organization has eight types

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of data. So we feed, you know, I've got a whole head, I got like

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a massive prompt that feeds that in. And then every, every one of those domains,

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every field to be relevant, reliable, revealing and reusable. Like every

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single data piece has to be that. And we feed that with a prompt over

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there. Then we feed some schemas and talk about stuff. But you know, again, with

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great power, with great power comes great responsibility. You have to be

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responsible and be critical in what you do. And then you can fix your lawnmower,

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fix your Jeep Wrangler, or fix the fact that your support

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department can't figure out X, Y and Z and

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communicate it to the customers. Right? Like, that's the whole chaotic brain

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side of things. You know, chaotic doesn't mean

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messy. Chaotic means different or unpredictable. Right?

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Or unpredictable. Right. I. One of

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my superpowers is I can see commonalities across many

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different, distinctly different areas that

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are not normally tieable. Right? So

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I don't know. That's my, kind of my personal walk in with this stuff. The

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tools are fantastic. But if you've got a,

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if you've got a crazy brain, Frank, man, you can do

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some cool stuff right now. Oh, exactly. All the things that were

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Would have been a headwind before now. Tailwinds,

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right? Like, in terms of what,

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you know, just. It would be impractical

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to. To build out something like this. Like, you know, whether

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it's. Whether it's show dog, whether it's another tool. I have a command

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line tool I wrote like three, four years ago called Dingo that helps me

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write blogs, and it was a command line tool, right? So

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I'm not really, really the friendliest UI in the world, right?

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But I basically pointed Claude and I was like, here's the code base.

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I want this to be a web interface. And that's going to be another, you

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know, another SaaS. Maybe it'll be the Dingo Tower in downtown Baltimore, who knows?

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But the,

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The. The solving problems

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is what people pay for, right? And if I look at it this way, as

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a podcaster, as a blogger, as a content creator, as a marketer,

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as a technologist, right? I encounter a problem,

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I'll be like, you know, I should probably have AI see what it can do

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about this, right? Like, and that's how each one of these things was built, right?

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As, you know, as we were kind of building out something and trying to

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organize all the content from the different blog posts and

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podcast episodes and video clips that we make from them,

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we really was like, there really should be a tool to do this. And in

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the olden days would be like, yeah, let me get something out on the whiteboard

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or notebook. And then now I'm like, wait a minute, I can just tell it

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to Claude. And Claude will build it, right? And that's. I mean, it's fascinating.

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But you're right, you do have to exercise some common sense, right?

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And I don't think. I don't think everyone's kind of figured this out yet. I

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think very few people, to your point, like, the people that are going to be

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the next Mark Benioffs are going to be the ones who figure this out first.

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And I don't think people. I think people are still stuck in that mode of,

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oh, my God, AI is going to take my job. Funny story, last.

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Last springtime, actually, there

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was a baby bird fell out of a nest, and my. I live in kind

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of a rural area now, and I'm like, I'm a city boy, right? Like, I

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have no idea what this. What to do. So I basically,

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you know, basically asked Chat GPT, like, what do I do? Like, what type of

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bird is this? Like, you know, and it told me and it

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gave me a list of resources. I called around and you know, the,

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the baby bird was saved because, you know,

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Chat GPT recognized what species was. And I said they're like, how did you know

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to contact us? And I was like, oh, Chat GPT told me. Yeah,

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I was like. They were like, what? You know, it was a first for them.

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Which is pretty funny. Yeah, I mean, I mean, Frank, look,

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I don't know at this point, what, 15, 20 years ago we had the

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same, I mean, to be overly simplistic about this, right. 15, 20

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years ago it was Google, right? How'd you know to call us?

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Well, I Googled it. Googled, yeah, yeah. Now, I mean

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the, the tongue in cheek thing is my Google fu is strong. Wrong. Right.

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I can find things faster, better, quicker on the first page than

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other people because we don't, we, we, you and I know how to structure queries.

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It's going to be the same thing with LLMs and, and

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I'll even just say, you know, AI is a very broad term. Right, Frank, you

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and all of our listeners know that too, right? AI is a very broad term.

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We're talking specifically around like the, the LLM generative

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AI side of ChatGPT and Claude and all that kind of stuff. Right?

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Like there's going to be a point where prompt

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generation and prompt engineering become second nature to the human.

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Just like Googling has become second nature for years.

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For the last 15 or 20 years. We're going to get to that point and

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then there's going to be the next generation or evolution beyond that.

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You and I are able to build cool stuff with

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Claude code right now because we can at least

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half rear end prompt generate on the

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fly and can learn and see how it's reacting and go twist it

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and turn it and restart and give it queued messages to go to

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refine and tune it and respond to it. Right. We're

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learning in real time there. I mean, heck, there's college courses out about

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prompt generation. You know, I saw that two and a half years ago. There were,

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there were college courses out there and it's a good base to get.

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But that's, that's, it's, that's, you know, a long way around the bush

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talking around Frank about, you know, prop generations and Googling. Right?

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So when you're talking about the baby bird thing, it doesn't surprise me.

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It makes me smile. It's like, yeah, it's because Frank knows how to ask a

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question. I know how to pick a picture and send

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it to the AI. Well, it's true,

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like you mentioned 2023. Right. 2023. OpenAI

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looked untouchable. Oh, yeah. And look at the

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tool that we've spoken most about. Drops. Right, right. Chat TPT

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drops commercially in December of 22. And everyone stares

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at it like the baby bird that has fallen out of the tree sitting in

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your yard. And you're like, what do

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I do with this? Right. And

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not to get really queer, weird meta on your, on your reference there,

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but. But 23 was a wild year. 24 was

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wilder. 25 started to be able to give us like,

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actual stories about people making businesses out of

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this. Hell, I've made a business out of it.

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26 has no signs of slowing down. Right.

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Well, and, you know, I also think too, like, the dynamics of it.

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Right. You know, OpenAI looked untouchable for most of 2023.

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And here we are. The tool we've spoken most about has been

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Anthropics, you know, flagship Claude. Right.

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Now, the other ones kind of also are roughly peers. But I

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mean, in terms of adoption and

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preference, like, I think it's. People don't realize, like,

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this is still no 1.

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No 1 has really dominated the space just yet. Right. This is a lot, like,

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reminds me, you're old enough to remember the browser wars, right? Like, you know,

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Internet Explorer was the underdog. This is before Internet Explorer became the

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punchline to a joke. Right? So just

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time can change a lot of things. It's. I don't know,

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like, it'll be interesting to see how this pans out. I'm also excited about

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agentic stuff too. I don't. I have an open claw instance, but

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I kind of see the value, but I don't see what the rah rah hype

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is about. Oh, it's, it's, it's just starting,

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Garten. Right again. Yeah. The concept has been in academia,

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right. It's the, the minds are spinning it

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to commercial purposes and there's a lot of trial and error.

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I think I saw there was a. I, I could pull it up. I got

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it in one of my favorites here, there's a Gartner article about like, 80% of

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all agentic projects are doomed to fail and sit on the shelf because they didn't

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have the right outcomes in mind when they did it or the wrong technology

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or, or, or, or, or. Right. If I pick back to something

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you had just said ago a bit ago, you're, you're right. We're

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talking about Claude because you and I have,

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and people like us have really tied to Claude.

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And you know, this Isn't the, you know, after the Department of Defense,

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you know, the whole thing and the social before that. It's not that. Right.

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It's like you and I are using it because it speaks to us and we

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can speak to it and we're getting some cool stuff done. Right. This could be,

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you know, Gemini might come back out in a massive leap forward in six months.

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Right. Or pick your next company that we don't know about out right now

Speaker:

as a, as a, as a strategist and implementer in a

Speaker:

space that is so rapidly changing and I always miss this

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up. Is it, is it Boyle's law or Moore's law? I

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don't remember the name of the law, but it's the one that measured the progressive

Speaker:

technology over years by saying the number of transistors would double on a chip every

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two years. You know, I, this is not an official statement. This is something

Speaker:

I just say. But you know, basically it's running on a monthly cycle right

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now. What was taking a two year cycle is now taking a one month

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if, if even that long cycle to jump. And one

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of the biggest challenges that I have been,

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I have, I have always got tripped up a little bit on and then

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always think about as a strategist, implementer is I

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cannot bind anything that I'm doing to one specific

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company, technology or model. Right.

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You have to be able to abstract those concepts far enough to be able to

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say, I need an LLM here that does X, Y and Z

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and build it in a modular way where, you know, it might be GPT

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5.2 right now. And then I'm going to swap in

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Sonnet for this and I'm going to swap in Llama for that. And

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I'm going to do this and continue to grow. Being able to effectively

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articulate that as a business owner, Frank, to do stuff for yourself

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or, or as a customer, being able to say, hey, you know,

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you're gonna, I'm gonna charge you a bunch of money to go do this thing

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and we're gonna go play with this stuff and we're gonna build something really cool

Speaker:

and it's gonna bring ROI and it's gonna move our. It's gonna, there's our

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defined outcomes, here's how we're gonna get there. Oh, and it's on technology that's

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gonna literally shift every month. How do we plan for that?

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Like that, to me is one of the biggest challenges right now

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to be able to snap

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based on the technology we have. We're going to have about a 60 month. 60.

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Not 60 month, no 60 day build cycle before this

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thing comes out all the way into your production environment. But

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on day 61, while it runs off and

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meets the outcomes that we had, we're going to be talking about version 2 already.

Speaker:

Not because something is completely outdated, not

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working. It's because there's that much new that has come out in 60 days that

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could make our outcomes even better. Better. Right. It's an odd

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balance and it's an, Honestly, it's a, it's a mind shift

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with companies that have been dealt with Salesforce for years or

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dealt with Microsoft Dynamics for years that they'll, they, they talk about,

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you know, quarterly or annual value improvement

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cycles. Frank, the stuff we're talking about is monthly. It's

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insane. Right? I mean that's, I can easily see it going even more

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granular than monthly. Right? Yeah. I don't know when, but like it, you know,

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it. I, you know, sales software cycles used to be what,

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three years, then 18 months, then 12 months, then quarterly.

Speaker:

I mean there's no, really no, I'm sure

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there's a practical upper limit, but I, I think we still got

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a lot more headroom. Oh, Frank. Frankly, the, the, the

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ultimate limiter is going to be the human ability to adapt to change.

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Yeah. Yeah. That's what it is. Right. I mean, you're right. I mean I

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just put out a response to a massive RFP that I've

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got more change management people than I have

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technical people. I've never done that before, Frank. But

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that's where, right, it's, it's. I need to be able to

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change hearts and minds and the way people think and the way that people see

Speaker:

outcomes rapidly enough in a corporate

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setting to be able to accommodate the change, not just put it

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in and let you know, internal change management or governance. Right. It. Or business

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leaders take it like we actually need a fleet of change managers.

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That sounds absurd, but the more I think about it, the more I think that's

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smart. Right. At first blush you're like, well, that sounds kind of. Oh

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yeah, I see why I couldn't even finish the thought. The

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sentence in my head was like, oh yeah, that makes a lot of sense.

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It's a crazy time, man. Yeah, it's like the old

Speaker:

playbook, while not completely like useless, is definitely, definitely need some

Speaker:

updates. You know, history is always

Speaker:

the best teacher. Right, right. You know, now you just have

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to compress your history time scales. You don't

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compress your history lessons. You know,

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we both, I guarantee you, we've Both been through

Speaker:

36 month SAP implementations at different organizations. Right,

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right. And even the change management. But once you intrude,

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entrench people in that, you know, I mean you.

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They're not changing. Lord, they're not changing. Right.

Speaker:

But now you're taking things like I just built

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an account, an accounting, I'm not going to say I built accounting system because

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that's dumb, but built an accounting helper to be able to do

Speaker:

things and trying to introduce that into a regulated or

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any type of industry that has hardcore rules that they

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have to answer to, like you have to change hearts and minds. The

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tech is easy. The tech's the easy part. How change management is the

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hardest part. Yeah, it's a good way to put it because like, you know,

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one of the things I think that has been exposed through the use of,

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you know, AI generated code is that generating

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code isn't the only thing that software developers do. They solve

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problems, they have to talk through problems. Right. I spend probably

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most of my time interacting with any of these AI tools

Speaker:

trying to solve a problem. Right. Or when you do solve a problem

Speaker:

that, you know the engineering discipline of, when you solve a

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problem, you have certain trade offs which trade off matters to you.

Speaker:

Right. As kind of like some of them are hard, some of those are not

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hard, difficult, but like kind of just physical limitations versus some

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of those are mental limitations. Right. In terms of how you design a ui. Well,

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you know, if you call it this, then you. That's at the

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expense of that. And then it's just a lot of trade offs in

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conversations, which is what I find myself looking at. Most

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of the interactions I've had with these tools have been

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mostly talking through the trade offs. Yeah,

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we used to, we did the same thing for years, Frank, just at a slower

Speaker:

pace. Yeah, yeah, yeah. I mean this would be like a meeting you would have

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every week or two now. Now you're having it in the half

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an hour that you're working with Claude and, and a,

Speaker:

a business representative to be able to ground you on outcomes.

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Oh, shoot. Okay, now I got to think of this and this and this and

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now we've got identity and access we have to worry about. We got to worry

Speaker:

about this UI piece and this ux and we have this ux. We have to

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worry about this and that and this and that. You're literally making

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changes as fast as that into your, into your plan mode and

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Claude to put out something that somebody can

Speaker:

poke with a stick. Right. And then they can poke it

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enough with A stick and it works just fine. Then like talking about your friend

Speaker:

the, the, I'll call it the again,

Speaker:

older and haggard software architect who's built things

Speaker:

very well as a living. Like eventually

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Claude is never going to replace those individuals

Speaker:

at scale, right? All we're doing is getting the

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next alpha or the next beta or the next

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stable piece out there. And then if somebody needs to harden that, then you need

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to put real process around. How do I properly secure this?

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Because I mean Frank, the

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spoken and whispered in corners is

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data, right? We're making these applications

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and you're a smart guy, I'm a pretty smart guy.

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Together we're smarter together, right? We don't

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automatically cover everything. Claude leaves a hole here and there,

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right. I was talking with this

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absolutely brilliant woman who was trying to pull an application to market

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and I eventually I talked with her for a good like six sixty days about

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ideating through this thing. And it got to a point where we were collecting so

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much private information about an individual for a good

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reason, right. But it automatically puts a big old target on your

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back. And I said, you know, we're gonna have to alpha through this

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thing, get a workable, a workable prototype, get a couple people to

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trust us enough to put stuff in here and have it secured

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and disconnected in a way where I'm not gonna risk their stuff. But

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then I'm going to need to put a security architect on this where to put

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these layers. We're going to spend a quarter million dollars to get sock to a

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compliance to make sure that we hold this thing right. You know, I've

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never gone from idea to a Sock2 conversation

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in 60 days and I ended up walking away from that

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because of the data. Chance was, was so big,

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but even, I mean, and that, that was, that was like gathering

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will information and bills and things like that. Like, like really

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like potentially harmful information if somebody got that in the wrong hands. But

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you think about your company CRM, right? We talked about

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Salesforce a minute ago. We can go put up, we can go stand up an

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agentix CRM in a week

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to be able to have somebody log into it through a, you know, through a,

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you know, login through Google, Microsoft, sso, all that kind of stuff.

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But, and I know I'll stop, I'll get off my soapbox here in a moment

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because I know we're coming to the close of our time here, Frank, but the

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one of the, you know, we talked about change managers. A big thing I want

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our listeners to walk away with here is to think about that piece. The second

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is data security. You know, just because you can doesn't mean

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you should. Right? There

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is. There is such a market in people's data

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and the tools that we have are so awesome, but they. We

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in our, in our, in our absolute happy path. Exuberance. To be able to

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solve a problem, you always should have assigned

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tag to your wall that says, what about the data? Because the last

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thing you want to do is to have this awesome thing that solves a

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perfect problem and then somebody gets wiggled

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through an unsecured API and downloads your data.

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I don't care if it's your company's CRM, which is frankly, a CRM is pretty.

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I mean, you're assembling it for public information, for God's sakes. Right,

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Right. You know, much less anything that has financial data data, or much less anything

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that has personal identifiable data or health data or health data.

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Dear God. Right? Like there is a whole bunch of stuff that we are barreling

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toward. And like, like I've got right at my eyeline

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up here, I have five pieces of paper that have immutable

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concerns that I always have because I can glance up over my

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monitors and I can see them and I can see. Well, how do I manage

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my Outlook inbox? Right. I'm an inbox zero guide, Frank.

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Like, here's my inbox zero stuff. Then I've got what about the data? And then

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I've got a couple other things up here as well. Topics for a future thing.

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Andy's weird things on the wall. But, you know, it's

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just one more piece I wanted to talk about. Here is. Is, you know, again,

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with great power comes great responsibility. Just stop and think about what you're making.

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Right. Right. Yeah. All right, Frank. I'm off my box, bud.

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No, no, I think it's important. It's. It's important. Sometimes soapboxes,

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you have to have those soapbox moments, particularly around data security, data

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quality, data provenance. I guess that's what the cool kids

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are calling it now. There needs to be. Sorry. I have

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docs and puppies who are wrestling in the background.

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It's that kind of day. Kids are off from school and all that.

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Appliances breaking down. Dogs and cats living together. Mass hysteria. Mass

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hysteria.

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Where can folks find out? I'd love to have you back on the show

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because I think that we barely scratched the surface. Because an

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interesting perspective on, you know, not just how, because

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billions of YouTube videos, you know, tell you how to do it, but

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like the why, the what and the constraints and the issues that you'll come up

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with. I think this has been a very enlightening conversation.

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Love to have you back on the show. And we'll have two Andy's on the

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show and you know, that'll be, that'll be interesting experience.

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And where can folks find out about, more about you and kind of what you're

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up to these days? I mean, frankly, the two biggest places is

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of course, my LinkedIn profile. Like I'll spout out a random thing here

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or there. You know, even a blind squirrel finds another every now and then on

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LinkedIn. Right. Frank, what I'm really trying to do is my website,

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doubletrack.com I'm working with my marketing people, so I

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try not to do anything in a vacuum because they get angry at that. But

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I'll work with my marketing people to put out good,

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impactful tools, utilities,

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questionnaires, things like that. Like you said, Frank,

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there's, there's millions of people right now that have YouTube videos out there.

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Everyone's telling you how and how cool it is and how fast, but

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no one's going to come to my website for that. They're going to come for

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the, the alternate point or the part that says, oh, nobody actually asked

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me that question before. That's what I'm trying to put out on my website.

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DoubleTrack.com is a bunch of those type of things. So,

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you know, if you want to go and just kind of challenge your own brain

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or, you know, even if you're talking to Claude, say, what am I missing

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missing? Ever done that before, Frank? Have you ever asked it like, what am I

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missing? What am I not thinking of? What are the holes? What is the anti

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design pattern that I need to do? That's kind of my

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mode when I come into this is I'm always challenging myself and

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others about what are you not thinking about? What should

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you be thinking about? That's. So to answer your question, Frank looked at my

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LinkedIn, weird things come out there. Look at my website, more structured things

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come out there. I would absolutely love to come back on, on, on your show

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and talk about crazy stuff. I, you know, I

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promise I won't get too crazy or too weird. I read

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a lot of weird books. So. Hey, man, when, when the going gets tough,

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when the going gets weird, the weird turn pro. Yes, they do.

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All right. And with that, we'll end the show. Okay.