Where do you need more support

in your business or at home so

you can focus on your business?

That's my question.

Because once you've done the

planning process that I spoke about

last week, and if you haven't,

go back, do the planning process.

The trick is to work out the things that

need to keep happening in your business.

that you don't like to do and then

figure out a way to outsource them.

So I outsource a lot of

things at Team McQueen.

I outsource my socials.

provide the content, but

I outsource my socials.

I'm not very creative.

So all the graphics and

all the bits and pieces.

Yuck, yuck, yuck.

I outsource my Facebook ads.

I am not an expert.

Get rid of that thing.

Give it to someone else.

I outsource our on the ground event

coordination and finding venues,

et cetera, to my amazing events

person, Steph LaCure from Carter Co.

Go give her a follow.

I find the experts in the field

And then I outsource to them rather

than me trying to do it all and

trying to do a really bad job.

Sometimes it's worth outsourcing in

order to spend more time building

your business and staying in your

zone of genius than trying to struggle

with a Canva template for an hour,

trying to work out an email sequence

when you're not very good at that.

All those things drive me bananas.

I had a client who was

trying to do all the things.

She was trying to do all the things

and she had a great business.

And one of her goals was to get on more

podcasts, but she had been putting it off

and putting it off and putting it off.

She didn't know where to start.

We agreed that outsourcing

the research to a professional

would be a way to start.

She would need to be very clear about

what she wanted and then she left

it in the hands of a professional.

So we hatched a plan.

We worked out the questions

that she would ask someone.

We looked at sites like Fiverr and

Upworks and we selected someone who

was an expert at podcast research.

Amazing.

She was astonished by the results.

She got an Excel spreadsheet

with 200 podcasts within her

target market to approach.

Not only that, she got an

email address to message.

She got a link to the podcast

so she could have a listen

and she got a definition as

to why they had selected it.

It was so, so good.

And.

The beautiful thing, it was

delivered within a week.

It was delivered within a week.

And the best bit, it

cost her a hundred bucks.

If you don't have a hundred bucks to

do that kind of research, that kind of

research, if you are not a researcher,

would take you forever, This is just one

example of one task you can outsource.

Was she stoked?

You bet your bottom

dollar she was stoked.

She was like, whoop, whoop.

Now she's got to do the next step.

Now.

The next step could be that she could

outsource the pitching to someone else.

She does not need to do that

bit, but that's in the next

discussion to have, right?

Sometimes I think we go, Oh, I want to

get on 200 podcasts and it looks so big.

We're like boiling the ocean.

If we broke it down and went,

right, we want to get on 200

podcasts, but let's break it down.

What do we need first?

Well, we need the podcasts.

Then what do we need?

We need a script to send to people.

Or we need a who to send it to.

To do the script, to send people.

And then what do we need?

And then you just work in

logical order of what you need.

I'm going to stop there for a minute

because you know, you could double speed

me and then I sound like a chipmunk

and ask you this, What gaps in support

do you have that need to be filled?

How can they be filled?

I've got a little exercise for you

because, you know, I love my homework

and I love practical exercises.

All right, grab a piece of paper,

A4 piece of paper, grab a cup

of tea, grab a pen, draw a line,

smack bang down the middle.

On the left hand side, I want you to

do a brain dump right down all the

things that you need support with.

It might be work related.

It might be business related.

It might be home related.

Doesn't matter.

Just go ahead and do a brain dump on the

left hand side of the piece of paper.

Now once you've exhausted that and my

chances are once you get thinking you'll

think of a ton of stuff to outsource But

once you feel like you've done that I

want you to look at the right hand side

and think about the support that you need

that would manage the piece on the left.

Yeah.

So where can you get the support from

simply just doing the left hand exercise

will help you work out what you can

outsource and the right hand side

should be who or how you can outsource.

I'll give you an example

on the home front for me.

At the beginning of 2024, the

year that we're in, I had a gap.

I had a gap because I knew that

sometimes my corporate clients needed

me on a Wednesday and Wednesday is a

pickup, a drop off and pick up from

school and a snack and then swimming.

I knew that.

So I needed to find someone who would

be able to collect Evie from school.

Bring her home for a snack,

take her to swimming.

I found a wonderful lady called Barbie.

Barbie is retired, but she loves

beautiful handbags to help me with that.

I'm quite sure Barbie doesn't listen

to this, but Barbie, if you do so

much gratitude to you, Evie and Barbie

have the most beautiful relationship.

It's like a grandma and a

granddaughter relationship.

I come home and I say to Evie, what

did you and Barbie talk about today?

And she'll say, Oh mom, Barbie,

Barbie used to be a model.

Barbie showed me how

to do, a cat walk move.

Do you want to see it?

Or Barbie told me about her grandkids

or Barbie showed me photos of this

or Barbie talked about her cat.

Evie loves cats And that has

been a game changer for us.

I can completely trust Barbie.

She.

Loves Evie.

She brings Evie little gifts, doesn't

need to, but brings her little gifts,

and I know that she's in safe hands.

Now I found Barbie through just a

babysitting app, I grilled a few

of the people that had responded

to my ad and Barbie was excellent.

Barbie came over, had a cup of

tea with us beforehand to see

if her and Evie would get on.

And she met myself and

she met my husband.

and that just was a tiny bit of

effort at the start of the year.

And that's been a game changer for us.

Also on the home front, I do drop

off and pick up for school on a

Monday, Wednesday and a Friday.

And one of Evie's friend's mum

was struggling with an injury,

which meant she was struggling

to get her kid to school.

One of her daughters.

And I offered and she said yes.

And now I swing past Monday,

Wednesday, Friday, collect her

daughter and drop her daughter off.

It's no skin off my nose.

We're practically drive straight past.

It helps another mum out

and the girls love it.

It's like win, win, win.

Sometimes it pays to offer and

sometimes it pays to be generous, right?

You do what you can do

with what you've got.

So.

What do you need?

Do you need a cleaner

to lighten the load?

Do you need a meal delivery service?

Do you need a more frequent

meal delivery service?

I had a client who hit a target

in her business, a number

target, a revenue target.

And when she got that, she hired a chef.

She hired a chef to create

beautiful meals for her family.

And the chef came once a week, did the

menu prep, went and bought everything,

made all the meals and they were done.

Perfect.

Do you need to switch to

online grocery ordering so you

don't have to go to the shops?

Like, what are the things that really

bug you that you need to get sorted?

One of the things we do here at Team

McQueen is book my hair appointments.

It sounds so random, doesn't it?

But at the beginning of the

year, Serena, who's my business

manager, she rings my hairdresser.

I have had my hairdresser

for 20 years, ladies.

So, you know, you stick with

a good hairdresser, don't you?

and they book in

quarterly sessions for me.

Now it takes three hours

to get this hair done.

So it's quite the effort.

So she rings Adriana, Adriana

books me in for the entire year.

I know it sounds a bit OCD, but it works

for us knowing it's in the diary, right?

I do the same with our dog grooming.

I set his grooms for the year

and then I can forget about it.

And I do forget about it because

my memory is not very good.

I do the same for eye tests, for boobie

checks, my mammograms, for doctor's

appointments, for optometry appointments.

Some won't let you book in

that far out, but for those

that do, I absolutely do that.

Where else can you get help from?

We don't have any grandparents per

se, but between the school mums, we

found a little community and there's

a community of local business owners

who help each other out as well.

Where else can you swap?

When Evie was really little, I swapped

with another new mum and we had date

night a month, Now, unfortunately,

this is the mums picking it up, right?

So.

You know, there was that, but

it meant that we could each go

out on a date night a month.

And that worked really well for us.

This is all about setting

yourself up for success.

It's about being clear on the

help you need because you need to

have the clarity, but also knowing

that people won't do it your way.

So if I ask someone to help me

out, I can't expect that they will

do it the same way that I do it.

So I need to either be happy

with that or do that myself.

I am not a control freak,

so I'm like, you do you.

Thank you for helping me.

Most people are very keen to

help out if you just ask them,

what does this trigger for you?

Do you need to look at more

outsourcing in your business, at

home, in your life in general?

What is it that you need support with

and how can you get that support?

I would encourage you as you set

yourself up for the next year to think

about what little things are you doing

where actually your time could be

spent elsewhere and what things are you

doing where if you hand it over to a

professional, you might get a better job.

It might save you a stack of cash

in the long run and it frees you up

to do other stuff in your business.

I hope this episode has helped.

Until next time.

See you soon.