Janae McIver is an over 10 year industry veteran, senior cosmetologist, multilocation salon owner in the dmv.
Speaker AShe's also a nutritionist and licensed insurance agent.
Speaker AAnd she's part of The Goldman Sachs 1 Million Black Women Black and Business Program, Cohort 8.
Speaker AToday we're going to hear her story, how she got to where she is.
Speaker AAnd there's going to be so much more to talk about.
Speaker AThere's no way we're going to be able to talk about everything we want to talk about or everything I definitely want to talk about in this episode.
Speaker ABut we're going to hear her story and how she got there.
Speaker AWelcome back to the Hairdresser Strong Show.
Speaker AMy name is Robert Hughes and I am your host and today I'm with Janae McIver.
Speaker AHow are you doing today, Janae?
Speaker BI'm doing good.
Speaker BThank you so much for that amazing introduction.
Speaker AAbsolutely.
Speaker AThank you so much for coming on the show and being.
Speaker AI'm just really excited to have this conversation with you today.
Speaker BI'm excited too.
Speaker AAwesome.
Speaker ASo some context for the audience.
Speaker AI met Janae at the Hairpreneur Happy hour.
Speaker AWas it August?
Speaker BI think August had to be.
Speaker BYep.
Speaker AYeah, in August.
Speaker AAnd we were talking and I just like loved talking to you.
Speaker AI love you.
Speaker AJust like so business oriented and minded and, and like a lot of the chat things and the challenges in the industry and like there was just so much to talk about.
Speaker AI was like, we gotta get you on and plus like your ambition in business to open up more locations.
Speaker AAnd I was like, gosh, this is, I'm so happy to have met you.
Speaker ASo I am really looking forward to this conversation.
Speaker ASo let's jump right in.
Speaker ALet's go.
Speaker AOkay, so we're gonna work our way from licensing all the way to owning multiple locations.
Speaker AAnd you shared with some me.
Speaker AWith some.
Speaker AYou shared something with me before we started that you are no longer doing.
Speaker AYou're no longer behind the chair.
Speaker AYou're working on your business full time.
Speaker AAnd that's a new development.
Speaker ASo we're going to go from licensing to that point.
Speaker AOkay, so first question, how did you get your license, your apprenticeship program?
Speaker ADid you go to school?
Speaker ATell us a little bit about that.
Speaker AAnd then from there how, like, where does your story go from there?
Speaker BSo I actually got my licensure.
Speaker BI did the CTE program, the career technical programs in high school.
Speaker BAnd so I was able to, of course, go to class during the day, graduate with my license.
Speaker BAnd in hindsight, that was so valuable, like not Having any debt coming out of high school and having that license, like I was really able to hit the ground running.
Speaker BAnd so I always am an advocate for those type of programs because I think that if you are somebody who is strong willed and determined and career focused that like why wouldn't you start, right?
Speaker BI think most of us have the story.
Speaker BI've met a few later in life hairstylists, but most hairstylists have been hairstylists for a long time.
Speaker BLike you were 16, 17, 18 doing hair.
Speaker BAnd so I always, always advocate because it really gave me like a early start, a launching pad.
Speaker BPeople always like, you look so young, how can you have done so much?
Speaker BAnd I'm like, I've started really young, really young.
Speaker BSo 18, already had my license, already knew I wanted on salons.
Speaker BI said then in high school I'm going to own hair salons.
Speaker BAnd so it's taken 10 years to get there, but I'm here now, so I'm great.
Speaker AThat's not bad.
Speaker ATen years.
Speaker ASo, so you get licensed.
Speaker ASo did you go because of your ambition?
Speaker ADid you try to go out and do your own business right away?
Speaker ADid you go work for somebody and like, like tell us what that experience was like?
Speaker BLike that's a really good question.
Speaker BI actually went to college right after that and I went to college initially for accounting because I knew I wanted to open a business but I didn't like it.
Speaker BSo I switched to nutrition.
Speaker BBut all the while I still was working in salons.
Speaker BSo I've worked pretty much every format, structure, level of salons.
Speaker BI've even worked in schools where I was director of education.
Speaker BMs.
Speaker BTelling you about that part.
Speaker BBut yes, I was the director of education for a cosmetology school for a while out in Gaithersburg.
Speaker BSo I've seen so many sides of it, right?
Speaker BI've seen the behind the chair, straight out of school side.
Speaker BI've seen the we're going to do it part time at night and work in our own suite.
Speaker BAnd I have day job side.
Speaker BI've done it full time on my own solopreneur side.
Speaker BAnd so this having a salon, even choosing between booth rental and commission, like the way we structured our salon was a learning curve for me, right?
Speaker BLike just learning the back end of things.
Speaker BAnd how do we really want to move forward and have this be something sustainable and beneficial to other stylists?
Speaker ASo would you say, I know I'm on getting ahead of myself here, but would you say that getting to where you are, where you Own.
Speaker AHow many locations do you have?
Speaker BWe have two.
Speaker BWe're getting ready to open a third one.
Speaker AOh, that's exciting.
Speaker AAnd so what.
Speaker ASo you, to get to that point, you went through in firsthand experience?
Speaker AYes, so much.
Speaker ASo, like, would you say, like, if someone out there wants to be a salon owner, would that.
Speaker AWould that be, like, advice to, like, go get that type of experience?
Speaker AIs any of it.
Speaker ADo you feel like maybe not as necessary as another experience or.
Speaker AYeah, whatever comes to mind when you're thinking of, like, a person.
Speaker ASay someone just stopped.
Speaker ASay, hey, pause.
Speaker AGive me some advice.
Speaker AI want to do what you do, and I'm in school, or I'm not far, not far out of school.
Speaker BThat's a good question.
Speaker BI would say you have to think about why you want to own a salon.
Speaker BThat's really the core of it.
Speaker BAnd that's really what doing all those other jobs made me kind of have to process through.
Speaker BLike, why do you want to just be the most booked person?
Speaker BDo you want to actually help people?
Speaker BDo you want to, you know, give other stylists exposure?
Speaker BDo you want to give them a platform for something?
Speaker BWhy do you open a salon?
Speaker BIs it to decorate?
Speaker BIs it to basically be the boss and boss other people around?
Speaker BBecause that's the kind of salon you'll have, and you won't be able to maintain it.
Speaker BRight?
Speaker BSo I wouldn't say that you have to do all those other things, but all those other things literally help me pick out.
Speaker BI like this, but I didn't like that if I had to do it my way next time, I would do this part differently.
Speaker BI thought I wanted to do it like this, but when I was in that situation, I saw that that didn't really suit me.
Speaker BSo when it's my turn, I would do it like this.
Speaker BSo really figuring out those whys, I don't think that you need to take 10 years to figure out why.
Speaker BIf you can figure it out faster, great.
Speaker BBut.
Speaker AWell, wait a minute.
Speaker ASo when did you open your first salon?
Speaker AHow long was that?
Speaker BSo I opened my first salon with multiple staff, literally two years ago.
Speaker BUp until two years ago.
Speaker AWow.
Speaker ASo you're, like, just moving fast.
Speaker BOh, we're on fast track.
Speaker BUp until two years ago, I was solo, you know, stylist, still under the same brand name, but it really was just me behind the chair.
Speaker BSo I had to learn everything from taxes, bookkeeping, payroll, pricing, numbers, how to give people KPIs.
Speaker BWhat should the KPIs be?
Speaker BLegal stuff.
Speaker BPermits.
Speaker BRight.
Speaker BIt's one thing to open a suite and things are kind of done for you.
Speaker BIt's another thing to open your own salon space and have to carry insurance and have to carry the permits and speak to other people in the community and other businesses that are around you and develop those relationships.
Speaker BSo.
Speaker BYep.
Speaker BIt hasn't been that long.
Speaker AWow.
Speaker ASo, okay, so.
Speaker ASo in that eight years time span, you.
Speaker AYou also did some other things, like you're a licensed insurance agent, you get nutrition.
Speaker ASo I.
Speaker ADid you finish school or.
Speaker BI finished school for nutrition.
Speaker BAnd then I went on and did some work with nonprofits in the nutrition space.
Speaker BAnd what I.
Speaker AYou're doing hair the whole time.
Speaker BDoing hair the whole time.
Speaker AOkay, all right.
Speaker BDoing hair the whole time.
Speaker BWhether I'm in a salon or I'm in a suite by myself, I'm still doing hair the whole entire time.
Speaker AOkay.
Speaker BThe whole entire time.
Speaker BAnd then the insurance licensing was during COVID During the shutdown.
Speaker BI had two children, and I had seen multiple stylists that had trained me and that had, you know, just poured into me in my career.
Speaker BHave health issues.
Speaker BOne of them passed away, unfortunately.
Speaker AI'm sorry.
Speaker BYeah.
Speaker BUnexpectedly.
Speaker BShe was like 40 something.
Speaker BBut when I tell you she.
Speaker BShe worked.
Speaker BOh, she.
Speaker BShe had.
Speaker BShe gave me like one of my first shampoo assistant jobs.
Speaker BAnd we would be there, you know, 12 hours, just.
Speaker BShe cared for her clients.
Speaker BI really need it.
Speaker BAnd she would squeeze them in, and at the end of the day, it's like, what do we have to leave once we've poured all that we have right into our clients?
Speaker BBeing behind the chair?
Speaker BYou get home, you're exhausted.
Speaker BI've had carpal tunnel on both my wrists.
Speaker BI've had spinal issues.
Speaker BI've had different things physically, where I'm like, what if I can't wake up and do hair tomorrow?
Speaker BWhat if I can't?
Speaker BWhat am I going to do?
Speaker BWhat is my life going to look like?
Speaker BAnd how am I going to make sure my family's okay?
Speaker BSo that's what really led.
Speaker BThat led to that decision.
Speaker AOkay, so it sounds like what, so you knew you wanted to go open slums when you were like, 16.
Speaker A17.
Speaker B16.
Speaker B17, yeah.
Speaker ASo at any point in time did that idea kind of part in the back and you were kind of like, you know, because you've done, you know, all these different things and like, yeah, the COVID kind of like, you know, maybe caught brought some things into question.
Speaker ACan you tell us a little bit about what it's like doing multiple things and having these different streams of income.
Speaker AAnd, like, can you just kind of talk about, like, what that headspace is like?
Speaker AAnd, like, did you go through, like, maybe I'm not going to do the salon thing, and now I'm going to do the salon thing.
Speaker BOh, I definitely did.
Speaker ACan you walk us through that?
Speaker BI would say after college, after I got my degree, I was like, okay, I'm going to be doing what I got.
Speaker BYou know, my degree for hair is nice.
Speaker BI'll do it on the side.
Speaker BBut I would definitely say it was not a main priority of mine anymore to open a salon.
Speaker BLike, that wasn't forward of my mind.
Speaker BEven when I went to teach, I was like, okay, I love teaching.
Speaker BI've spoken at different festivals.
Speaker BI've spoken at different trade shows.
Speaker BI love doing that.
Speaker BSo maybe that's what I'll do.
Speaker BMaybe I'll just be, you know, a teacher in the industry.
Speaker BAnd that's how I kind of ride out my end years of how I want to see my career go.
Speaker BBut during COVID I actually shut everything down.
Speaker BEvery.
Speaker BEverything.
Speaker BI'm talking about the social media, all of that.
Speaker BI thought I was done doing hair altogether all together, and it really was.
Speaker BI'm not even exaggerating, an act of God that made me come back and within the first year.
Speaker BSo I'll tell you the story.
Speaker BI was like, if you want me to do hair again, and I'm not exaggerating.
Speaker BThis is me talking to God.
Speaker BIf you want me to do hair again.
Speaker BRight.
Speaker BI don't have the booking page.
Speaker BI don't have the social media.
Speaker BI didn't have a lot of my clients.
Speaker BI had some clients, personal numbers, but not a lot.
Speaker BI don't have their numbers.
Speaker BI don't know where they're going to come from.
Speaker BI signed a lease on a space.
Speaker BI said, if you want me to do this again.
Speaker BStill talking to God, if you want me to do this, you find the clients.
Speaker BI sent an email.
Speaker BI still had my email list.
Speaker BI sent one email, and I was booked for the rest of the year.
Speaker AWow.
Speaker ASo hold on.
Speaker ALet's go back one step before.
Speaker BGo ahead.
Speaker BOne step.
Speaker AYou're talking to God.
Speaker ASo when.
Speaker ABefore you have that conversation, how did you even get to the point where you were putting money down on a lease?
Speaker AIf you went from maybe not doing.
Speaker BNot doing anything to then you're doing.
Speaker AInsurance and you cut everything off.
Speaker AWhat is that?
Speaker AWhat is that moment?
Speaker ALike, how did you go from there to being like, I signing a lease in this place?
Speaker AGod, if this Is if this is going to work, then I'm going to leave it in your hands.
Speaker AThere's got to be.
Speaker ASo what?
Speaker AThere's something that happened.
Speaker BI'm going to give it.
Speaker BI'm going to give it to a stylist who saw me.
Speaker BI was like, okay, I'll just do.
Speaker BI need a space to do like, you know, like two or three people that had stayed in contact with me.
Speaker AOh, okay.
Speaker BI just want, like, I don't want too much.
Speaker BAnd they basically were like, you know that this is what you're supposed to do.
Speaker BYou're too good to downplay yourself pretty much.
Speaker BThis is another style speaking to me.
Speaker BI'm just trying to like, co rent on the space, you know, keep it really low key.
Speaker AOkay.
Speaker BAnd I will never forget, even the day I looked at the space, they were like, I think I have something that can work for you.
Speaker BAnd I was like, okay, well, I'm not trying to look for, you know, a whole room to rent.
Speaker BI'm trying to literally space lit with somebody or something.
Speaker ASo you go out shopping to do some hair on the side and.
Speaker BRight.
Speaker ASpace to do some side hair.
Speaker AAnd the person that you're talking to selling you on a whole salon.
Speaker BA whole salon.
Speaker BIt was just two chairs.
Speaker BIt was just two chairs initially, but literally.
Speaker BAnd I walk in, the colors were the same color.
Speaker BAnd she had known nothing about what I'd done before COVID nothing about, like my experience, where I've spoken, where I've taught what the brand looked like, what the colors were.
Speaker BNone of that.
Speaker BShe didn't know me from a campaign.
Speaker BI walk inside, it looks like.
Speaker BIt looks just like what I would have put together, what I would have done.
Speaker BAnd so I was just like, well, that's interesting, you know, And I was.
Speaker BAnd she was so just kind to understand, if it works, it works.
Speaker BIf it doesn't, it doesn't.
Speaker BIt wasn't the, you know, you gotta pay me every week.
Speaker BAre you gonna.
Speaker BShe was like, hey, if it works for you, you can be here.
Speaker BIf it doesn't, I mean, then at least you tried, right?
Speaker ASo you didn't have like the.
Speaker AThe weight of the obligation of like a long lease and like a personal guarantee or anything like that.
Speaker ANope.
Speaker AWow.
Speaker AThat.
Speaker AThat itself was from God right there.
Speaker BAll of it was a blessing before.
Speaker AYou even asked God.
Speaker AThat's what, that's what actually happened.
Speaker BThat's what actually happened.
Speaker BAnd so I just.
Speaker BAnd I think of moments like that where other stylists have said something like that to me.
Speaker BOr poured something like that into me from 16 years old, right?
Speaker BLike being somebody shampoo girl, being in salons, working with other stylists, and they're like, yeah, no, Janae, you're gonna.
Speaker BYou're gonna do something else.
Speaker BAnd I'm like, guys, I'm in college.
Speaker BOr guys, I'm, you know, working my big girl job in corporate America.
Speaker BLike, I'm just here in the evenings, and they're like, no, Jana, no come.
Speaker BNo.
Speaker BAnd I'm just like, okay, whatever.
Speaker BYou know, just really playing around with it.
Speaker BBut I would say that moment after 20, 25, after I really had no base, no, Like, I was just like, okay, I guess this is what I'm supposed to do.
Speaker AWow.
Speaker AOkay.
Speaker ASo.
Speaker ASo you.
Speaker ASo it sounds like you were kind of, like, bouncing around a little bit and figuring things out.
Speaker AAnd.
Speaker AAnd then, like, the path was laid out for you and the prayers were answered.
Speaker AAnd so that takes.
Speaker AGets us to, like.
Speaker AThat gets us to, like, year one.
Speaker AYear one, right?
Speaker ASo then that was a couple years, like, one or two years ago.
Speaker BThat was two years ago.
Speaker BThree years ago.
Speaker BThree years ago now.
Speaker ASo you go three years ago.
Speaker ASo you go from, let me try this out, let me try it out.
Speaker AI'm going to.
Speaker AI'm going to give it to God.
Speaker AAnd.
Speaker AAnd you have, like.
Speaker AIt sounds like it was kind of a low risk.
Speaker BLow risk, you know, very.
Speaker BOkay.
Speaker BReasonable rent.
Speaker BLike, okay, this is not too much.
Speaker BLike, it's fine.
Speaker ANice.
Speaker AOkay.
Speaker AAnd then so then you're like, okay, let's go for it.
Speaker AAnd then you.
Speaker AYou have success.
Speaker ASo at what part, at what point in time in that year or after did you go from one salon to two?
Speaker AGetting into the.
Speaker AInto the Goldman Sachs, it's like a.
Speaker AIt's like a accelerator or incubator.
Speaker ASo tell us, how does that happen?
Speaker ABecause, like, that's a lot to scale up from being good and paying your bills with clients to multiple locations and working in the.
Speaker AIn that type.
Speaker AWith that type of cohort, there's.
Speaker AWe got to know the story, what happened, how that happened.
Speaker BFaith without works is dead, right?
Speaker BSo I knew that if this is how I wanted to be, I just.
Speaker BI took every opportunity as a learning opportunity.
Speaker BRight?
Speaker BSo that first year, I still had booth runners and I had some commission.
Speaker BI was figuring out the commission structure.
Speaker BI decided I didn't want boof renters at all anymore.
Speaker BSo I'm just not afraid to let the business evolve as I'm moving along, if that makes sense.
Speaker BI think a lot of people are like, oh, you need to have it all laid out.
Speaker BAnd I'm not saying make unwise decisions, right?
Speaker BLike, I still look at the numbers, go, okay, we can't do this.
Speaker BWe can do that.
Speaker BThis is what's in budget.
Speaker BLet's.
Speaker BLet's have a budget.
Speaker BBut a lot of conversations even like you and I had, right, where I'm talking to other salon owners.
Speaker BI've spoken to other stylists about what they've done at other salons.
Speaker BI have my own experience of how things worked at other salons.
Speaker BI.
Speaker BSo I was able to, I feel like, lay a framework faster.
Speaker BI probably was able to establish my framework faster because of my previous experience.
Speaker BSo once I lay my framework, got it all out, got things in place, had an understanding of what to look at, what is a determining factor, if we're doing well or not.
Speaker BI was able to shift my focus from, okay, let's run this to, let's scale this, if that makes sense.
Speaker BSo things like a handbook.
Speaker BI told you I want to do this since I was 16.
Speaker BRight.
Speaker BI think at one point, maybe after like two months of having the first location, I was like, oh, let me just see, you know, what my business plan said from high school.
Speaker BI opened it up.
Speaker BI opened it up and it pretty much said everything that I already was doing.
Speaker AWow.
Speaker BYou really are doing this.
Speaker BSo I really just had to take the time to rework some of those things that I had already written out in place.
Speaker BOf course, I did seek advice.
Speaker BI had a coach, I had a salon coach.
Speaker BI went through a program.
Speaker BIt was eight months.
Speaker BAnd so by the end of that program, I was opening the second location.
Speaker BRight.
Speaker BSo you're working while you're working.
Speaker BI can't put it any other way.
Speaker BI'm behind the chair during the day, and then at night I'm typing away.
Speaker BI'm going on Zoom meetings at 9 in the morning and then taking clients.
Speaker AApparently at 8 o' clock at night.
Speaker BYeah, that's a week.
Speaker ASo I gotta ask, because you're talking about it.
Speaker ANot to interrupt, but what do you.
Speaker AWhat about work life balance?
Speaker AI mean, I'm.
Speaker AAnd I'm.
Speaker AI'm.
Speaker AI'm only saying it because it's a narrative.
Speaker AI.
Speaker AAnd you know, it's a thing.
Speaker ABut like, yeah.
Speaker AWhat do you think about work life balance and how do you navigate that?
Speaker BI am just now getting to.
Speaker BI think everything in life is stages of phases.
Speaker BAnd I'm not gonna act like I had work life balance when we first opened that first one.
Speaker BI was learning so much.
Speaker BIt was definitely self funded.
Speaker BI did not have funding for that.
Speaker BSo it required me to work while I was doing the other thing.
Speaker BSo during that point, yeah, I did not see my kids that much.
Speaker BI'm not gonna lie to you.
Speaker BBy the second one, I said, okay, I can't be two places at one time, so we're going to have to release some trust.
Speaker BAnd I think that's one of the things that if you have a vision for something and you have a goal to reach once it starts to get bigger than you.
Speaker BRight.
Speaker BLike, there's other people that work there now.
Speaker BThere's more clients that they're not my clients.
Speaker BI don't have, like, Janae's clients anymore because my stylist handle most of the clients.
Speaker BSo you have to give over a level of trust to them.
Speaker BAnd that only encourages and I think strengthens your team when they know that they trust that you trust them.
Speaker BRight.
Speaker BSo I have a little bit more balance now.
Speaker BJust a little bit.
Speaker BBut it's because I learned to delegate, I learned to trust, I learned to give a little more patience.
Speaker BI think I've heard a lot of hairstylists say at least that they might have a little tinge of ADHD or something.
Speaker BWe go very fast.
Speaker BOur brains go so, so fast.
Speaker BWe can talk for 10 hours straight and not even think about it because you're just talking to clients all day.
Speaker BSo I had to be like, okay, brain, slow down.
Speaker BLike, maybe she didn't mean to.
Speaker BLike, maybe this is what really happened, you know, so.
Speaker BAnd I just learned to give a lot of things grace.
Speaker BBut I will say it's improved with me being able to trust the rest of the people that I have around me.
Speaker AWell, I also appreciate that you said, like, something about, like, seasons or something like that, right?
Speaker BYeah.
Speaker BEverything is a season.
Speaker BYeah.
Speaker AYeah.
Speaker ASo, like, maybe this season is not.
Speaker ANot work life.
Speaker ABalance might be over the course of life.
Speaker BRight.
Speaker AYou found balance and you had to crank it up where you didn't have a lot of free time in those moments.
Speaker ASo tell us about Goldman Sachs cohort.
Speaker BYes.
Speaker BSo it's really beautiful.
Speaker BThe program spans all industries, so it's not just hairstylists or anything like that.
Speaker BWe.
Speaker BWhich really allows me to kind of see just how systems, how efficient systems can be.
Speaker BRight.
Speaker BLike, we all think our idea is this great, wonderful, unique idea that nobody can understand.
Speaker BBut at the end of the day, you need to make somebody else understand if you want it to go anywhere outside of you.
Speaker BSo just even being Able to hear other people's journeys, reasons that other people started their businesses as well.
Speaker BAnd then of course, they give you that strategic mindset to think, what would a owner of a company do?
Speaker BNot a hairstylist with a salon, Not a person who runs a jewelry business.
Speaker BNot a, you know, not the person.
Speaker BWhat would a company do?
Speaker BWhat would, you know, somebody who wants to make an impact on their industry, how would they operate?
Speaker BHow would they show up?
Speaker BAnd so it's been really great for me in that regard.
Speaker ASo are you saying that there's a formula and best practices to this thing called business?
Speaker BAbsolutely.
Speaker BThat's.
Speaker BThat's for every business.
Speaker BThat's for every bit.
Speaker AOh, man, I. I love talking to you.
Speaker AOkay, so we're coming up on our time, so we kind of got like, like a more high level version of your story, full of all kinds of information.
Speaker AI feel like I talked.
Speaker BIt's a lot.
Speaker BI'm so sorry.
Speaker AI didn't know any of this.
Speaker ASo maybe a couple pieces I knew, but.
Speaker AOkay, so one, how did you get into the Goldman Sachs cohort?
Speaker AHow did that happen?
Speaker BSo you do have to do an application.
Speaker BI did the application process, like in the spring.
Speaker BTwo years ago.
Speaker BA year ago.
Speaker BAnd then I was notified.
Speaker BNo, I did it in the fall.
Speaker BAnd I was notified earlier this year that I had gotten in for the cohort that started.
Speaker BIt just started in September, so I'll be done in December is from September to December.
Speaker BAnd that's the reason I had to come from behind the chair because it's literally like going to school.
Speaker ANice.
Speaker ANice.
Speaker AThat sounds amazing.
Speaker AIt sounds like it is.
Speaker ADo you like, pick a project and you like, you go say, hey, I want to open up 10 salons?
Speaker AAnd that's what you're working on?
Speaker AAre you just working on like one salon?
Speaker BSo I'm currently working on our system to expand more than once a lot.
Speaker AOkay.
Speaker BYou know, like, what is a silly hair care center and how can we copy and paste that pretty much anywhere based off of anybody whose desire to kind of feed into that?
Speaker BMy bigger goal was to figure out the framework of something that allowed stylists that are in our business to become the owners of those salons.
Speaker AI love it.
Speaker BYeah.
Speaker BSo that's what I'm focusing on.
Speaker BWe go from apprenticeship to take you all the way to licensure, you know, promotions within the company.
Speaker BAnd then how do we actually get you to have your own Ascele hair care center?
Speaker BWhat does that look like without you having to have the capital you Know, a lot of us are gifted, but might not have the time to go to school or be as knowledgeable on that business side.
Speaker BSo it would be helpful to have that framework and you can still focus on, you know, your passion.
Speaker ANice.
Speaker AAwesome.
Speaker AAwesome.
Speaker AOkay, so just real quick as we wrap up, um, what has been the biggest challenge for you in your entrepreneurial journey?
Speaker AAnd like, like, what is a trial that you've had to go through that you're willing to share with the audience?
Speaker ABecause the audience have all been through trials and.
Speaker AAnd the only people who make it are the people who know how to kind of go.
Speaker AGo through it and get, you know, build themselves up afterwards.
Speaker ASo I think it's important to ask this question.
Speaker AYou can say pass if you don't want to answer this question.
Speaker BI'm just trying to think of one trial.
Speaker BWhich one you want?
Speaker AOh, I mean, just pick.
Speaker AYou could pick anything.
Speaker AAnything that you feel like was big, that maybe other people might not, you know, the majority of people might say, you know what, I'm going to go a different direction.
Speaker BI think once I understood what making a profitable business looked like, and that goes from, you know, like, digging yourself out of your own personal debt.
Speaker BDo you want to go to a bank?
Speaker BLike, how do you get those things in place?
Speaker BWhere was I going with that?
Speaker BI think it's.
Speaker BI think it goes back to the thing of, like, me choosing from being boof rent to just commission, because I feel like commission kind of got that bad rap.
Speaker BAnd I remember being a stylist, too.
Speaker BThat was like, I'm not doing that, you know, so one of the trials is realizing once we pay the insurance, once we pay the taxes, once we pay, you know, everything that we want to do that we say we want to do that we want to do differently.
Speaker BThe retirement account, once you pay for all those things, having to go back and be like, guys, I actually can't pay you, you know, 60%.
Speaker BI can't pay you 50%.
Speaker BThat was a hard pill, I would just say, for me to swallow, because I remember being the stylist that had an attitude about that.
Speaker BRight.
Speaker BAnd I still have had conversations where stylists have said, oh, you just.
Speaker BYou're taking advantage of us, or you're just money hungry.
Speaker BAnd that really hurts me, personally.
Speaker BI don't think everybody thinks that, you know, like, business owners care, but we do, we really care.
Speaker BAnd so, because my intention is to make sure that we have, like, a sustainable career, something to fall back on, you're not looking up 30 years later.
Speaker BAnd you're like, oh, I never paid into, you know, this or that, and all I did was do hair every day.
Speaker BThat.
Speaker BThat, like, personal attack and having to make that shift and come into that realization within myself, like, that's personal growth of, here's why you're doing it the way you're doing it.
Speaker BYou have to.
Speaker BAnd so even when you get that pushback, you just kind of have to understand why your numbers are your numbers.
Speaker BWhy is your commission percentage what it is?
Speaker BWhy do you have to charge what you have to charge with your prices?
Speaker BRight.
Speaker BLike, I don't have those squeamish feelings about pricing anymore because I know how much everything in the back costs, and I know how much it costs to pay everybody.
Speaker BSo it has to be what it is.
Speaker BRight?
Speaker BSo I think that's one of the things where people have to shift their mindset.
Speaker BThat's.
Speaker BThat's what I hear on majority of the calls.
Speaker BIt's the mindset thing, oh, I feel bad about this, or I don't want clients to think this, or I don't want stylists to think this.
Speaker BThat mindset shift.
Speaker BIt is hard work.
Speaker BIt takes a lot of sitting with yourself, understanding yourself, improving yourself, and then being able to be vocal about why things are that they are.
Speaker BI don't think it has to be a me versus them or owner versus stylist kind of thing.
Speaker BI really make everybody understand, guys, this is what we have to do to be successful as a group.
Speaker BI want you to have a job.
Speaker BI want to have a job.
Speaker BThis is what we have to do.
Speaker ANice.
Speaker AAwesome.
Speaker AI mean, you kind of feel like you also answered my next question, but I'm gonna ask it anyway.
Speaker ADo you.
Speaker AWhat is a piece of advice that you have for somebody who is wanting to become a salon owner?
Speaker BOkay.
Speaker AAnd for the salon owner, and I actually can think of one or two right now who want to open up multiple locations.
Speaker AWhat advice as we.
Speaker AWhat advice sign off do you have for each one of those people new?
Speaker ALike, I want to start up one salon.
Speaker AI got one.
Speaker AI want to go to more.
Speaker BYou want to start up one salon?
Speaker BDo your research and take your time.
Speaker BI'm only saying that because you think, like, the turnaround time with your permits and all of that is going to be quick.
Speaker BYou need to do your research so that you have the budget for those time for that time that it's going to take for it to not put you in the hole.
Speaker BDoes that make sense?
Speaker BLike, you need to budget so that you got Six months worth of the expenses you need to budget so that you can put the sign out front because that's part of the agreement and a lot of leases that people don't know.
Speaker BIt's like, oh, I'll just do it as I go.
Speaker BNo, they want that money down.
Speaker BYou need to have that permit before you open.
Speaker BYou need to have that license before you open.
Speaker BAnd all that stuff is not cheap.
Speaker BSo research your state, research what you need, how much it's going to cost you, and then add more, right.
Speaker BTo make sure that you're not scrambling and working yourself into the ground those first few years.
Speaker BAnd then before you do scale, I would say make sure that you know for sure without a doubt that that business that you already have is profitable.
Speaker BIf the first one's not profitable, if it's not profiting, if you haven't figured out your hiring process, if you haven't figured out your budget for everything, for products, for marketing, for payroll, if you haven't figured out, you know, how much you made at that first one.
Speaker BSo you can have a good idea.
Speaker BLike, you can't think you're going to make $500,000 in your first location.
Speaker BYou know, only made this amount in the first year.
Speaker BSo I would just say make sure that that first one is profitable.
Speaker BWrite down every little system.
Speaker BI wrote, read a book, and they basically said that you have to write down every little thing about you that makes you you so that somebody else can replicate it.
Speaker BAnd you think in this common sense.
Speaker BI promise you it's not common sense.
Speaker BIf you want everybody to say hello when they walk in the door, you need to write that down.
Speaker BIf you want everybody to mop the floor every night, you have to write it down.
Speaker BAnd we get so tied up in moving and the look of things that sometimes we forget to sit and write it down, make it plain so that the next person can read it and can do it.
Speaker BAnd then you won't be stretching yourself then trying to replicate yourself in multiple places.
Speaker BRight?
Speaker BIt'll be up to whoever you hire, whoever you add to your team to implement what you have put down.
Speaker ASo that that advice is so good, because I feel like that's advice that almost every single person in this industry could use.
Speaker AWe.
Speaker AI mean, I.
Speaker AAnd it's not just this industry, it's small business owners in general.
Speaker AI'm part of a cohort myself.
Speaker ASmall and no, no fancy name like Goldman sag, But, but they, It's.
Speaker ABut it's clear that there's a lot like a Lot of the challenges that we talk about with each other have to do with.
Speaker AThings aren't.
Speaker AThere's no systems or things aren't written or.
Speaker AOr there's.
Speaker AThere's unspoken expectations.
Speaker BThere you go.
Speaker AYou believe is common sense.
Speaker BOh, and it'll make you so frustrated.
Speaker BYou'll want to.
Speaker BYou'll want to throw in the towel and quit.
Speaker AYeah.
Speaker BAnd, you know, that's really.
Speaker BYou want to know where that lesson came from?
Speaker BThat lesson came from marriage.
Speaker BYou want to be with somebody and you thinking they saw the trash and they gonna take it out, and they didn't take it out.
Speaker BYou have to say, write down every single expectation from what you want them to say on the phone.
Speaker BOkay?
Speaker BThe amount of just.
Speaker BThis is what you say at this time.
Speaker BThis is what you say at that time.
Speaker BThis is what you say at this time.
Speaker BI mean, every little thing.
Speaker BBecause you want people to have a certain experience at your business.
Speaker BRight.
Speaker BYou know that when you go certain places, you have a certain experience.
Speaker BWhat do they do?
Speaker BWhat do they teach their people to do to make sure that that experience is consistent?
Speaker BSo I spent all of that first year, while I was working, while I was getting coaching, while I was applying for programs, writing every single thing down.
Speaker BSo the second one, I really was just testing if what I wrote down could work.
Speaker BRight?
Speaker BLike, and if it didn't, don't be afraid to rewrite it.
Speaker BDon't be.
Speaker BDon't be such a stickler of.
Speaker BYou have to do it this way.
Speaker BAnd then you see that people aren't there yet.
Speaker BRight.
Speaker BIf you want to deal with.
Speaker BI know for a fact we'll be dealing with stylists that are potentially coming out of school or seeking licensure.
Speaker BYou can be so gifted in doing hair right.
Speaker BEven without a license.
Speaker BBut there's other things that I know, and I'm prepared to teach them because I want everybody to have a certain experience.
Speaker BSo if your market is veteran stylist, you know, you might have a different.
Speaker BA different burden to bear.
Speaker BBut if you're going to deal with the people who are just entering and you don't want them to have that, everybody's like, oh, I had a bad experience when I first came out of school.
Speaker BIf you don't want to be that person, you have to make sure that you put some things in place so that they don't have those same type of experiences that we had.
Speaker AAnd that is where we will stop, because that starts a whole other conversation.
Speaker AThat's what you and I were digging into.
Speaker ASo we're gonna have to come back and circle back on that one at another time.
Speaker AReal quick, before I sign up, do you remember the name of that book that you read?
Speaker BBook I read was called Scale or Fail.
Speaker AScale or Fail.
Speaker AAwesome.
Speaker AWell, thank you so much.
Speaker AThis has been incredible.
Speaker AIt's been an honor and privilege to hear your story, and I'm sure someone listening and watching got something from it.
Speaker AI look forward to talking to you again.
Speaker AAnd just thank you so much for coming and sharing your story and all the lessons you've learned and your advice.
Speaker BI don't know how you got all of that out of me, but thank you for having me.
Speaker AAbsolutely.
Speaker AAll right, well, until next time.
Speaker AI'll see you later.
Speaker ABye.