If you're a business owner or part of the marketing team and you're serious

as a heart attack about growing your business, this is absolutely for

you. I'm going to share with you over a decade of knowledge, expertise,

learning, so that you can have the best of the best of some of the best campaigns that

we've worked on for ourselves internally in our own marketing. And we're

going to cover things like often you don't see the struggles and the setbacks and

the failures that a lot of people have. People like Jeff Asner, Russell Brunson.

As I got to know them, I saw a lot of failures. And it really inspired me

to just of what was possible once we harnessed the

leveraging power of digital marketing, how to write an

offer, how to craft a headline. This is what results-based marketing

is all about. Welcome to the results based marketing podcast,

the podcast for business owners looking to leverage wildly profitable and

cutting edge marketing lead generation and lead nurture campaigns

in their business. I'm Simeon Cryer, the founder of Automate Convert, where

we've literally helped clients generate millions, hundreds of millions

of dollars using the exact strategies that I'm going to share with you in

this podcast. So if you want to automate, convert and dominate

your industry, you're in the right place at the right time. Let's get

started. Thanks for being here. Hey guys, it's Simeon Cryer here from

Automate Convert. Welcome to the results-based marketing podcast. This

episode is really cool. We're going to talk about exactly what we're covering on

these episodes. And I think you're going to be in for an awesome time if you're here

to grow your business significantly. I think this is the perfect place

for you to be to learn about campaigns that are crushing it

in the marketplace today. I can't wait to unpack a few things for you

today. And I think you're going to get a lot of value out of this episode. So

who is this podcast for? If you're a business owner or part of

the marketing team, if you're a chief marketing officer or CMO, or

you're the guy who runs the ads for the business, this is probably for you. If you're between

$1 million and $5 million turnover, and you're serious as

a heart attack about growing your business and generating results that

can transform the top line revenue for your business, this is

absolutely for you. who this podcast is not for. If you're

just here for motivational hype and rah-rah, and if you

want me to show you how to get more likes, more engagement, that

sort of stuff, all the other vanity metrics that don't put revenue into

your bank account, then you need to keep scrolling or tune into

another podcast. About 10 years ago, I was living in the

US. My wife and I and our two kids packed up, moved

over to America, and we met some of the most brilliant

digital marketers on the planet, people like Jeff Asner, Russell Brunson,

the guys from Digital Marketer, Ryan Dice,

Perry Belcher, Roland Fraser, a bunch of

guys like that, met a guy named Frank Kern, all the classics and

all the greats who are world-renowned and world-famous for the results they've

produced in the digital marketing space. And it was really awesome to

sort of rub shoulders with those guys as I met them at different conferences. And

it really inspired me to just of what was possible once

we harness the power, the leveraging power of

digital marketing, how to write an offer, how to craft a headline. How

to craft a grand slam, irresistible offer

that can literally change the entire financial landscape

of your business. I met a guy named Russell Brunson. You'll see behind

me there's an award for ClickFunnels. It's a two-comma club

award. It's where you make over a million dollars in revenue from one offer

or one business. And this was just when ClickFunnels was

getting started. In fact, I became fast friends with Russell. He

took me to my first UFC fight, which was amazing. And

yeah, just hanging out with him and just being in the environment of

people who are making some serious results happen and

getting to know them too. It's really interesting because you

can look at people who have amazing results and sometimes it's

easy, especially in social media, to just look at

the A-reels. often you don't see the struggles and the setbacks

and the failures that a lot of people have. And as I was getting

closer to these big names in digital marketing, I saw a

lot of and as I got to know them, I saw a lot of failures, I

saw a lot of setbacks, and a lot of heartache. So

if you're in business right now, and you've had some big setbacks

in the past, maybe you're just still coming out of

that COVID hangover. and you're looking for ways to grow your

business, to really set your business onto

a trajectory to get you to the next level where this is the reason why

you got into business for in the first place. There's good news for

you. You could be one campaign away from completely transforming

the landscape of your whole finances and your whole business. That's

really exciting. It's why I do what I do. It's

that I just get so excited when I treat and my team treat other

people's businesses as though they're ours and we can literally double,

triple or quadruple businesses. That's the thing that gets us

out of bed in the morning. We live for those stories because it transforms

lives. When you transform top line revenue of a business, you

transform families. You transform people's emotions, you

transform people's options, right? They go from working underneath

the business, under the weight of responsibility, to living

their best life, to living above their business, taking large chunks

of cash where they can have holidays, pay down debt, or

even live a life of contribution. Hey, if you're a business owner making between

one and five million a year and you want more consistent qualified leads

to grow your business, then why don't we have a complimentary chat? I'm looking

to personally invest $26,000 into seven individual

businesses right now who are serious about scaling. Booking

a call with me and my team using the link in the show notes below to see if

you qualify. Now back to the episode. I just went to Bali a

couple months ago now with Adam Hudson. He

runs his own podcast called The Unemployable Podcast, which

is really awesome. So we went and helped out in

Bali with guys who don't have vision. They're blind. And

a lot of these guys are farmers. They come from Java. And to

be there, to be a part of a community of, you know,

people who are living on $11 a day, average income,

and to be able to set someone free who's been blind for three years and they have surgery

in an hour and then we come back the next day and then they

can see, which means we've set not only them free, they can

go back to work, but kids can go back to school instead of leading granddad

around. And children can go back to work instead of

leading their elderly parents around. And the elderly parents can go and

get back into farming. It's a little bit different how they do that. But business success

affords us the opportunity to do that sort of stuff, to live

a life of contribution, to make a difference in people who don't live

in a first world country like us. That's why I love it,

that's why it's important, and that's why your success is

important as well. We're going to be sharing a bunch of

different things, really results-based tips that work,

strategies, tactics, things that'll move the needle in your top-line

revenue for business. I'm very passionate about it. We

often see customers and clients who come to us who have

been burnt horribly by other digital marketers who

promise them the world but deliver them a map or an atlas. And

that's that really gets me angry and it gets me fired

up for what it can be like. ...once you start measuring the

right things... ...instead of measuring what we call vanity metrics. So

the vanity metrics are things that don't matter. Like likes,

shares, engagement, reach. All the things that don't put

money into your bank account. So we take a very different approach with

our style. We're looking at the number one metric... ...which is how

much it costs you to acquire a customer. And

then it becomes just the situation of mathematics, right? So

the other day we had a client who was... marketing

for a seminar and he wanted to charge $495 for

the seminar and then upsell to another course

of about $1,500 course and then his ultimate course at $40,000 a

course. And so my advice to him was like, let's not

charge $497 for the seminar because they don't know you. Let's

have the seminar for free. And so he said,

no, I don't want to do that. I want to charge people

at least $97 because it's valuable. And my

experience is that people won't upgrade. They

won't buy more if there's no skin in the game. It's like, understand how

you say that. But let's let the data guide us. Let's

let the data help us to make our decisions. So how about

we just try this? for two weeks out before the seminar.

So his cost per acquisition for someone to register

for the event was over $400. And then

once we marketed the seminar for free, the cost dropped down

to about $40. Now it's about $20 as we've been optimizing

the offer. What's really interesting is when we look at the numbers, there's

about one in three people who attend. So out of

the one in three people that attend, it's now $20 per

lead. One in three people attend, so it's $60 to have someone

in the room. Now 5% of the people who are in the room purchased

the $40,000 product. And so what that means is

5% of $40,000 is $2,000. So

what that means is that it costs us $60 to have someone in

the room, and every person that's in the room is worth $2,000. Would

you do the trade? Would you exchange $60 if someone paid you

$2,000? Most people would say yes. This is what results-based marketing

is all about. It's about knowing your numbers. It's about understanding

your business. And it's about getting clear on what your objectives are

and how to hit them with precision accuracy. That's what this

podcast is all about. I'm going to share with you over a decade of

knowledge, expertise, learning, failures along

the way so that you can have the best of the best of some of the best campaigns that

we've worked on for ourselves internally in our own marketing. And

we're going to cover things like Facebook marketing, email marketing,

cold email marketing, LinkedIn marketing. A whole bunch of stuff, website

design, how to craft an offer, how to really reach into your

customer's heart and find out what's really going on for them

so that you can craft a grand slam irresistible offer

that really resonates with them and gives them some really strong calls

to action and transforms the top line of your business.

I'm really excited to share a whole bunch on this journey with you. I'm

so grateful that you're here today and I'm looking forward to sharing more. Thanks

for tuning in today and happy marketing. Hey, thanks so

much for tuning in to Results-Based Marketing. If today's episode

gave you valuable insights into maximizing your marketing efforts, we'd

love your support. Please give us a five-star review on

Apple Podcasts or Spotify, and don't forget to subscribe on

your favorite platform. Let's keep the conversation going. Connect with me on socials

at Simeon Cryer. All the links for me are in the show notes