Jay Schwedelson: We are back for what's up this week from the Do This, NOT That! podcast. This is our super short episode where we break down what's going on this week in business, in marketing and in life. And then we still, our other episodes later in the week. So what is going on? So I don't know if you saw this, this week at Tech from TechCrunch, but they're reporting that we might be now getting Meta AI glasses, uh, that are made by Prada.

Jay Schwedelson: Do we really need this? You know, Mark Zuckerberg walks around with the Ray-Ban glasses that have all the AI in it. It's taking pictures of everybody as you walk around the Meta AI glasses. I bought a pair of these like a year or so ago. I, I felt like such a loser wearing them. Um, and now there's talk because Mark Zuckerberg was spotted at the, uh, Milan Fashion Week show, uh, for Prada.

Jay Schwedelson: Sit in front row. And so now they're all saying there's gonna be Prada glasses. And you know what I, I couldn't believe this. How many of these glasses do you think were sold last year? These AI Meta glasses, 7 million. 7 million people walking around taking videos of each other using, I don't know, all this garbage, whatever.

Jay Schwedelson: I don't know how I feel about this. I saw this really cool stat from Aaliyah popups. So popups, you know, you go to a website, everybody hates popups, but they crush it. I don't care if you're a business marketer or a consumer marketer, popups crush it. But there's one kind of popup popup that does so well that I think every marketer's sleeping on, and that is timed popups.

Jay Schwedelson: And the stat that Aaliyah just came out with. Is that timed popups can, can generate a 29% conversion rate. What? So what's a timed popup? There's not a website platform on earth. I don't care what website platform you use that can't do what's called a timed popup. So imagine someone's on the pricing page of your consumer products offer.

Jay Schwedelson: Imagine somebody's on the pricing page of your SaaS product for your B2B marketer, or the donation page or whatever. Whatever you're doing. Someone's on that pricing page, okay? And they're there for 10 seconds, 15 seconds. You can set the timer for whatever you want, but after 10 seconds you can launch a little popup and the popup could say, you know what?

Jay Schwedelson: We really do want you on board. We're gonna give you an extra 10% off right now, right here. Just do blah, blah. Timed popups, especially on pricing pages for business and consumer marketers, it can get you a 29% conversion rate. That is wild. So if you've never tested timed popups, you should, it doesn't matter that you don't like popups, okay?

Jay Schwedelson: They're not leaving your site because of the popup. They'll just click the little X and they'll go away. But timed popups, that's really interesting. So this came out this week, sensor Tower came out and they've been tracking. All the brands that are already running ads on ChatGPT and in just the last two weeks, they've spotted over a hundred brands all running, running ads on ChatGPT, which is interesting, interesting 'cause I haven't seen that many.

Jay Schwedelson: But a lot of them are, uh, in the retail and grocery category. So the biggest advertisers right now are, uh, Sephora and Best Buy and Target. Um, gap is big up there. And then there's also a lot of travel, which makes sense 'cause everybody goes to ChatGPT for travel. So things like Expedia and Marriott are all over it.

Jay Schwedelson: But wow. A hundred brands in just the last two weeks that thing's gonna be flooded. So I saw this and I was like, okay, is this cool? I guess this cool. So Equinox, the, the fitness club. All right. So a lot of people, I guess when they work out there, they shower there. Um, which is fine. I used to go to a gym and shower at the gym.

Jay Schwedelson: I still go to the gym. I don't shower at the gym. It's just a little weird. I'm not saying you are weird. It's just a weird vibe. I don't know. It's a lot to take in a bunch of naked humans walking around when I just first got up in the morning. I just go home. That's my jam. But anyway, um, Equinox announced that they are now rolling out at all of their clubs.

Jay Schwedelson: That Le Labo, the fancy, uh, fragrance body care brand is gonna be their soap and all that stuff all throughout Equinox. How cool is that? I mean, doesn't make me wanna go and shower there, but. Pretty cool. Oh, before I get to some nonsense, all right. I do wanna let you know that this podcast, this episode, is sponsored by one of my favorite companies on the planet.

Jay Schwedelson: If you don't know CallRail, you gotta check them out. You're like, what's a CallRail? Here's what CallRail is all about. As marketers, we're always trying to answer the exact same question. What investments are actually driving revenue? Okay. And the answer usually is some version of, I think it's this, I think it's that.

Jay Schwedelson: It's like an educated guess. Attributions. Ridiculously hard. 220,000 businesses use CallRail to be able to track all of this perfectly. It is amazing. They have some of the coolest AI tools. If you don't know anything about CallRail, you need to go check them out at callrail.com/dothis. callrail.com/dothis.

Jay Schwedelson: I am telling you one of the coolest companies on the planet. Anyway, let's get back to what's going on. So. I also saw there's this whole big fast food thing going on now. I'm not sure if you saw McDonald's came out with their new burger. Okay. It's called the Big Arch. It's been all over social media because the big arch, first of all, no offense, McDonald's, it sounds a little gross.

Jay Schwedelson: It's a half pound burger that's two patties, three slices of cheese. It cost more than 10 bucks. It is massive. But the reason it went viral is they got the CEO of McDonald's who went on social media and he is like, I'm gonna show you how to, I'm gonna eat a big arch for the first time. 'cause they're a brand new burger.

Jay Schwedelson: And he went and he took like the smallest bite humanly possible because this thing is too big. It's just too big for a human to eat. But he got shredded for taking this tiny little bite. The whole thing is ridiculous. I don't know. I don't go to McDonald's. I don't go to McDonald's a lot, period. But I also don't go there for like an $11 hamburger.

Jay Schwedelson: That just seems like much, but maybe everybody's into it and what's going on me? So, you know, I talked about this in my newsletter, but, and I got flooded with people that are also involved with this. So I'm reading a book. Called Project Hail Mary, and there's a movie coming out, Ryan Gosling, you know, same thing.

Jay Schwedelson: And I'm 30% into the book. And so my issue is that I read very slow. Like I'll read like five pages and I'll fall asleep. That's me, whatever. And it's dragging. It's very sci-fi. I like sci-fi, but it's just dragging. And I'm like, should I give up on this thing? And then I got flooded with people in my newsletter saying, no.

Jay Schwedelson: This is like the greatest thing of all time, but what everybody really said was, it's the best audio book of all time. I need to get more involved with audio books. I mean, I listen to a lot of podcasts. I don't like a lot of the podcasts I listen to, so I think I gotta make the move. To doing the audio book a Project Hail Mary.

Jay Schwedelson: Everyone could drop it in the comments and reviews, whatever. Let me know if that's the move. If you're an audio book person, especially if you're Project Hail Mary, and by the way, my book, I'm actually gonna be recording an audio book version of my book, which is gonna cause people to fall asleep. A hundred percent hope.

Jay Schwedelson: Nobody listens to it while they drive. But my book's coming out in April, stupider people have done it. It's on Amazon, it's everywhere. It went to a bestseller right when we announced presale. All net proceeds are going to the V Foundation for Cancer Research, so you could check that out at Stupider.

Jay Schwedelson: People Have Done It, and you can find out everything about me@jayschwedelson.com. If you wanna partner with me, you wanna hire me to do weird stuff, I don't know. Let's hang out jayschwedelson.com and go eat an arch burger later.