Beth, For people who aren't familiar with lovely mass, humans aren't
Speaker:familiar with you, give us an idea of.
Speaker:What you are doing at the moment and maybe a little potted history of
Speaker:how you got to this point right now.
Speaker:Sure.
Speaker:Okay.
Speaker:So maybe we start with the history because that then makes
Speaker:sense into what I'm doing now.
Speaker:So I, the first thing I ever did with you guys was actually about six years
Speaker:ago, and I don't know if you'll even remember, but I did not see myself
Speaker:as a startup at that point at all.
Speaker:Mm-hmm.
Speaker:I was a freelance copywriter, single mom, working at home,
Speaker:not really doing anything local.
Speaker:My clients are pretty global sustainability.
Speaker:so I used to watch what you're doing and think, oh, it sounds so amazing, but I
Speaker:didn't really see that it was for me.
Speaker:And sometimes I would sneak into things.
Speaker:And then I think the first thing I did there after that was
Speaker:happy pricing and I increased my copywriting rates at that point.
Speaker:So that was very useful.
Speaker:But then that gave me a taste really, and I. Started to get
Speaker:a sense that I can do this.
Speaker:There's something for me, and I do not want to be a freelance
Speaker:copywriter for the rest of my life.
Speaker:I don't think that's what I'm here for.
Speaker:So I signed up to Vision 2020 at that point, without putting
Speaker:myself under any pressure at all to come up with anything, then I,
Speaker:I was almost stubborn about that.
Speaker:I was saying, I'm not going to come up with anything.
Speaker:It will happen when it happens.
Speaker:So, went through the entire program, it was amazing, learnt loads, absorbed
Speaker:it all, and then just waited really and listened, listened to life
Speaker:and what was going on out there.
Speaker:I think what Vision 2020 did give me was laid some self-belief in,
Speaker:I am now ready to use my voice.
Speaker:I, I had not written anything in my own voice at that
Speaker:point, and I know that that's.
Speaker:That's the same for quite a few people that do Vision 2020.
Speaker:I think that's a big fear thing.
Speaker:And when we do the, um, content challenge on LinkedIn, that
Speaker:was transformative for me.
Speaker:That was the first time I'd ever written in my voice rather than the voice of a
Speaker:huge company or a CEO or someone else.
Speaker:So it gave me the belief that I'm ready to do something and
Speaker:then I just waited and listened.
Speaker:And I think it was at, summer camp 2022 that I really felt what it
Speaker:was that I have to contribute.
Speaker:Um, I can't say I was happy about it really at the time.
Speaker:I've got teenagers now.
Speaker:I'm hearing a lot about what's going on out there in
Speaker:the world with young people.
Speaker:Huge amounts of anxiety and worry, and this rise in self-harm that.
Speaker:The, the data is so outta date, but the data says at least 10% of
Speaker:young people now have self-harmed.
Speaker:And I'm hearing more about this from other parents in schools.
Speaker:And I actually self-harmed myself when I was a teenager and I had
Speaker:not told anyone about this, but I had done quite a lot of work on
Speaker:myself and had quite clear opinions.
Speaker:And I was actually really annoyed that it's got to this point
Speaker:now where nothing seems to have changed in the way that that's
Speaker:being talked about and dealt with.
Speaker:And that's what, at least 25 years.
Speaker:So I knew that I had things to say on that.
Speaker:Um, and when I realized that, that was quite terrifying, to be honest,
Speaker:I definitely had more than a little cry at summer camp about that.
Speaker:' cause it just, it felt like a responsibility and something
Speaker:that I knew I had to do.
Speaker:And then began the journey.
Speaker:So even the name, lovely, messy humans, and it's grown.
Speaker:I'm not just working with young people in self-harm now, but the
Speaker:name came from my conversations with young people because they were saying
Speaker:the way they are spoken to about their mental health and especially
Speaker:those who are self-harming was making them feel worse, not better.
Speaker:So I tested all sorts of things and I was having conversations and
Speaker:they hated some of the names I came up with, but that one they loved.
Speaker:So I've really created the business that I'm now developing
Speaker:through listening to other people.
Speaker:So it's now become, I train schools and youth organizations and give talks
Speaker:to parents and talk to young people all about emotional regulation, the nervous
Speaker:system, human biology, because I.
Speaker:The reasons that we are struggling are so grounded in that.
Speaker:And then I talk about self-harm and this and what really is happening
Speaker:and take as much of the fear and confusion away for people that I can.
Speaker:So it's early days.
Speaker:Feedback's great.
Speaker:Every time I work with an organizational person, it evolves a bit more.
Speaker:The thing that struck me, that stood out.
Speaker:I think initially what I felt was this, this weight that you, I think I heard
Speaker:you say it's like woo, and then the, then the like a real, the emotion around
Speaker:it, the anger I heard, it's like why isn't something being done about it?
Speaker:And then the, oh my God, is it up to me is what I heard.
Speaker:It was like, shit, why, yeah.
Speaker:Responsibility
Speaker:is this now is that the responsibility, the idea of even talking about this
Speaker:topic on LinkedIn to an audience that knows me for working in corporate
Speaker:sustainability as well, how to do that without being over emotional and you
Speaker:know, I have my way of communicating.
Speaker:It's quite calm.
Speaker:So navigating all of that.
Speaker:I remember listening to a podcast, I can't remember who it was by,
Speaker:but he talked about if you have something that could help a lot of
Speaker:people, who does it make you, if you.
Speaker:Keep that to yourself because you're too scared to do it.
Speaker:And I was like, O
Speaker:Yeah,
Speaker:it was really, that's where as well, I had to do like loads of
Speaker:groundwork to even be able to do it.
Speaker:I was terrified of public speaking and that's where being part
Speaker:of this community is amazing because yes, I think it's work
Speaker:we have to do on the inside, but other people can help us do it.
Speaker:So I've done public speaking training with Matt Madison, who's part of
Speaker:the community and voice stuff with Kieran and all sorts of people.
Speaker:So the help that we have here that can just help us put the groundwork
Speaker:in before we are even ready.
Speaker:I can now stand in front of a group of a hundred teachers and
Speaker:I don't feel nervous and that just blows my mind a little bit.
Speaker:It's a very different person to, I was, when I first knew
Speaker:that I was gonna do this work,
Speaker:I heard the term this morning vulnerability hangover than if
Speaker:you've come across that, the idea of.
Speaker:And it was Graham, you shared it after his big, sort of launched a new book and
Speaker:a big publicity sort of, uh, campaign.
Speaker:But this idea of the more you share your story, the more you just
Speaker:have a bit of a crash afterwards.
Speaker:I dunno if you found that initially when you start to
Speaker:be more vulnerable in public.
Speaker:You know what, I had some surprising things.
Speaker:I had the CEO of a quite large food company message me and
Speaker:say he was finding what I was doing, really inspiring.
Speaker:So I thought those people would be going, what's Beth doing?
Speaker:But you, you don't know how it's landing for people and how they're receiving it.
Speaker:So that was interesting.
Speaker:But yeah, the first time I ever talked about it and did a public
Speaker:talk, I marketed it almost at a whisper because I didn't really
Speaker:want anyone to come and I think I had five people and it was perfect.
Speaker:Those tiny, tiny steps that each time.
Speaker:Oh, I did that and I'm fine.
Speaker:Now I can do a bit more.
Speaker:And so I started very, very small.
Speaker:yeah, I saw that post by Graham about vulnerability, hangover.
Speaker:And the way it landed for me is this element of, and, and I know Graham has
Speaker:a kind of a self-confessed introvert.
Speaker:Certain levels that kind of, or ambivert, you could even say.
Speaker:'cause he's happy to be on stage.
Speaker:But also that kind of one-to-one reaction, reaction interaction can be a
Speaker:bit much, he hates social media though.
Speaker:He's like all over the place now.
Speaker:but there's the, what I want to tie into here, this idea of kind of
Speaker:self-awareness because I feel this is part of your work around system.
Speaker:Uh, nervous system regulation, being aware of our bodies and how
Speaker:we're interacting with the world.
Speaker:Sensing into that.
Speaker:And I like to go deeper into that because there is something around
Speaker:the choices we make, the directions we go, the projects we take on,
Speaker:and the boundaries we put in place.
Speaker:Because part of, you know, with this whole weight of like, woo, this is
Speaker:mine to do and this is a big thing, and there's, it could go and some
Speaker:people can suddenly go, how do I scale?
Speaker:How do I scale the impact aspect of it?
Speaker:There's a also, I was wondering if you could speak to this awareness
Speaker:of your own limits, the awareness of where you could overstretch yourself,
Speaker:Yeah, so I mean, there's awareness of your own limits, just in terms of.
Speaker:How ready am I even to stand up in front of people and be that
Speaker:exposed, I suppose you could say.
Speaker:So taking that gently, but then also awareness of my own limits in
Speaker:terms of, I don't have a psychology degree and I'm not a therapist.
Speaker:So that was then for me to find who am I, and be very, very honest about that.
Speaker:But I also found some very open-minded and amazing professionals and sat down
Speaker:with them and said, can I show you this?
Speaker:And they almost validated and agreed of everything I was saying
Speaker:and said, it's really important.
Speaker:We need people to be sharing lived experience.
Speaker:But I made sure to do it very responsibly.
Speaker:And I, I also do it differently for different people as well.
Speaker:So it's also around understanding what they're going through.
Speaker:It's quite a triggering topic, so you can't just offload it without.
Speaker:I thinking about that.
Speaker:uh, so the, what the, the scenario I'm thinking and that's coming
Speaker:over my head is like, there are so many people that need this help.
Speaker:There is so much I could do to actually get this word out and champion this
Speaker:mission, um, to support people, whether they are the young people self-harming,
Speaker:or people who really struggle with just their nervous system and dealing
Speaker:with the anxieties in the world.
Speaker:I'm just spitballing here.
Speaker:But also then you are a mom.
Speaker:You got two kids.
Speaker:You are on your own.
Speaker:You still have to pay them mortgage.
Speaker:We have to rent you can't just throw everything out the window
Speaker:and suddenly go down this route.
Speaker:How are you, you know, what, what's your, what's been your
Speaker:experience of managing that?
Speaker:My experience is I have had to go slow by necessity, so I'm still copywriting
Speaker:let as soon as, and I see this with so many people, as soon as we are
Speaker:worried about money, we're talking about the nervous system already.
Speaker:Financial safety is a core human need in order us for us to feel safe and secure.
Speaker:So if that feels threatened, we are not gonna be working at our best.
Speaker:So I've gone very, very slowly because of that, for a start,
Speaker:and that then has two sides.
Speaker:On the one hand, it's a bit frustrating because I could
Speaker:be doing so, so, so much more.
Speaker:I know that on the new work, on the other hand, by going that slow, I've
Speaker:had to listen and I've had time to change what I'm doing every single
Speaker:time I learn something from someone.
Speaker:So I am super confident that what I'm sharing is very good.
Speaker:It's just, at some point I'm gonna have to take that leap and
Speaker:it's coming closer and closer.
Speaker:So yeah, it's a journey and it's around just tuning in all the time.
Speaker:Where am I at?
Speaker:But I, I'm almost grateful that I couldn't just leap in and
Speaker:come up with the big business plan and just start doing it.
Speaker:'cause I know it's gonna be so much better.
Speaker:The word patience came to mind and that's something that
Speaker:a lot of us struggle with.
Speaker:Who, well, it sounds like you've got a comfortable relationship with it.
Speaker:in terms of not, you said it from the start, really, even just with the idea.
Speaker:You weren't trying to rush an idea out, vision 2020.
Speaker:You weren't trying to force this out, but trusting that the right idea will
Speaker:show up and this will evolve into something with the right tendering.
Speaker:Yeah.
Speaker:I suppose, I think pretty deeply about everything I'm doing.
Speaker:And so it's been an opportunity to do that, to really test it,
Speaker:to really get myself ready and to just keep getting that feedback.
Speaker:but now it has, it is at a point now where it could help so many
Speaker:more people than it is helping.
Speaker:So I'm thinking about that.
Speaker:I'm thinking, do I now create an ebook and send that to every school
Speaker:I can as part of my marketing?
Speaker:So I just give half of this information away for free because it's actually
Speaker:so simple and it's not out there
Speaker:actually.
Speaker:That's, um, wondering now to this, for me, this idea of like, what's
Speaker:the, what's the simplest, or not even the simplest, what's the
Speaker:obvious next step and obvious, uh, di different levels or different aspects?
Speaker:One is like it's needed, but two, I have capacity to do it.
Speaker:Three, I have the skills to do it.
Speaker:And so I'm hearing it's needed.
Speaker:Uh, there is some capacity 'cause you're able to work with the copywriting and
Speaker:then I assume fit this in with the, the mothering as well as the making money.
Speaker:Uh, and you're a copywriter, you know how to write.
Speaker:Yes.
Speaker:And I don't particularly know how to create a business, scale
Speaker:it and turn that into money.
Speaker:And so that's where it's also around being very clear on where
Speaker:I'm not clear and working with people who are, that's where I'm at.
Speaker:I know the parts I'm good at, like this two years has transformed my view
Speaker:of myself and what I'm capable of.
Speaker:And I'm clear of where I also still need to just ask for help and support.
Speaker:Yeah.
Speaker:And I think that's the, um.
Speaker:The challenge I think sometimes people have is they, they're not
Speaker:necessarily clear and so they also don't ask for the right support.
Speaker:For instance, sometimes there's, we remember, I remember this Lawrence, when
Speaker:we were running our digital agency, you know, the first thing people would ask
Speaker:about is that, how can I get funding?
Speaker:How can I get funding?
Speaker:Where can I get funding?
Speaker:I need to get funding.
Speaker:Where can I find a co-founder?
Speaker:Or where can I find a co-founder?
Speaker:He is like that co-founder and funding.
Speaker:Those are two things that are really important.
Speaker:Heck, co-founder a lot of the time.
Speaker:'cause I need to build an app.
Speaker:as opposed to like, I think some of the more fundamental things,
Speaker:like who is it I'm helping?
Speaker:How am I helping them?
Speaker:What's really needed?
Speaker:What's really wanted?
Speaker:And then from there, knowing who is it that needs help, how they need
Speaker:help, then what is it I can create?
Speaker:And if I wanna create that thing, what support do I need to create that thing?
Speaker:And then that's really clear.
Speaker:I'm trying to do this, this is what's getting in my way.
Speaker:Who can help me with that?
Speaker:How does that, I dunno how that translates to your, where you are
Speaker:at and what you've been doing.
Speaker:Undoubtedly, the most valuable thing in terms of getting clear was
Speaker:just getting out there and doing it and seeing people's reactions.
Speaker:So I ran a two hour training the other day for the entire
Speaker:staff of a boys school.
Speaker:And I could see some of grown adults, men in particular, some having
Speaker:like rea emotional reactions to some of what I was talking about.
Speaker:I was talking about, um.
Speaker:How we've evolved and how the world is so different now from what we
Speaker:are biologically designed for and neurodiversity and things like that.
Speaker:And some of someone emailed me afterwards and said, that was one of
Speaker:the most amazing things I've heard.
Speaker:It spoke to me so deeply he had him personally.
Speaker:And when you get feedback like that, it's so invaluable.
Speaker:But I wouldn't be getting that if I hadn't taken that risk and
Speaker:started very small and listened like that at every stage.
Speaker:So that's given me the clarity to get to a certain point.
Speaker:And now it's about actually being humble and going, okay, I need help.
Speaker:I know I've got something powerful.
Speaker:How do I now get it out there?
Speaker:And other people know how, how to help me get it out there better than I do.
Speaker:I'll refer back to a book that we've talked to, talked about in the past.
Speaker:It's like 10 x is better than two x. And I'm, I always refer to this 'cause
Speaker:these, they talk about these four C's.
Speaker:Um, people usually think they need clarity and competence or confidence.
Speaker:So there's clarity and confidence in order to do the thing.
Speaker:But Benjamin Hardy, the author, talks about commitment and courage.
Speaker:Those are the two things you need when you do it.
Speaker:You'll get the clarity and then you'll get the confidence.
Speaker:'cause you start to build up this muscle of that.
Speaker:I know what I'm doing.
Speaker:So I'm hearing, well, I'm assuming commitment and courage were the first
Speaker:two things that you were acquired.
Speaker:And I just, from your perspective, where'd you find that?
Speaker:Where Yeah.
Speaker:Articulate, maybe share the sort of that, that idea of
Speaker:the commitment and courage.
Speaker:How, what, what was that for you and how did that work?
Speaker:We've already talked about the commitment thing, like almost
Speaker:the ethical responsibility of I actually have to do this.
Speaker:so that was the motivation.
Speaker:But then the courage, it really did come from being part of a community and going
Speaker:slowly and having people supporting me.
Speaker:And I even, um, I had to go and do some healing work myself on.
Speaker:Some of my fear was actually a trauma response, so I went and worked on that.
Speaker:And yeah, so it's not just about forcing ourselves, like jumping in
Speaker:something huge and scary, it's, for me, it was about going slowly at
Speaker:the pace I needed to go and each time that just built up the courage.
Speaker:So we can be gentle as well.
Speaker:And I think like, you know, compassionate with ourselves, especially
Speaker:if we are talking about something that came from our own personal
Speaker:struggles, I'd say that even more.
Speaker:I love that.
Speaker:And, and, and I want to, so I wanna acknowledge that in terms of
Speaker:the counterpoint, again, looking back at our startup days is
Speaker:like, fake it before you make it.
Speaker:You know, just get out there and just pretend you know what
Speaker:you're doing and, and just create the thing and you'll be fine.
Speaker:How anxiety inducing that can be for some people because they're just waiting
Speaker:to be found out and they're just waiting for the rug to be drawn, pulled from
Speaker:under their feet and like, oh my God, everyone's gonna think I'm an idiot.
Speaker:so that, for some people, be potentially really harmful and this will never
Speaker:go there again because it's just like a, a traumatic experience.
Speaker:And then there's what you are, I heard you talk about there is just like,
Speaker:okay, being curious about the fear.
Speaker:Where is that coming from?
Speaker:So rather than judging it, like how can I understand where it's coming from?
Speaker:So I. I'd like to hear also just more about your work now, you know, your
Speaker:understanding of how these systems work and maybe in relation to this
Speaker:story of understanding yourself.
Speaker:Okay.
Speaker:So in reply to that first part around the imposter syndrome, I guess you
Speaker:were talking about the, the way I avoided that was just to be very, very
Speaker:honest about who I am and how I've come to do this work and what I'm not.
Speaker:So there is no imposter syndrome and what I actually found was that
Speaker:people valued that more I stand out and different to the very many large
Speaker:numbers of mental health professionals who are out there and it actually
Speaker:gets me through the doorway easier.
Speaker:So, um, what my first proper.
Speaker:Big training opportunity with a school.
Speaker:Started with a cup of coffee with one of the school counselors and then a meeting
Speaker:with someone else, and then a meeting with their whole safeguarding team.
Speaker:And then they asked me to train their entire staff.
Speaker:So I just, I was super honest and it worked.
Speaker:So that's one thing.
Speaker:And then in terms of really getting under the bonnet of the fear, and
Speaker:this is in the training I deliver now as well, understanding how we are
Speaker:hardwired for survival and safety.
Speaker:All of us, it's our biology.
Speaker:that's what I'm nervous systems here for.
Speaker:It's an internal operating system.
Speaker:It's constantly looking for what, are we safe?
Speaker:Are we okay?
Speaker:Is there any threat out there?
Speaker:And it remembers everything.
Speaker:So all our early experiences, it is formed by our mental diet, what I
Speaker:call the mental diet when I'm talking about young people, social media.
Speaker:Everything we're taking in.
Speaker:So even understanding what's going on in our brain, why was it that I would have
Speaker:a full body fear reaction to standing up in front of people and talking.
Speaker:That wasn't just nervousness, it was something else.
Speaker:And it, it was my brain telling me that if I do that, I am not safe.
Speaker:I don't know if I'll survive.
Speaker:'cause it, it's a primi primitive reaction.
Speaker:So by understanding that and then looking at how we can actually heal
Speaker:that rewire the brain start to teach our nervous system that we can do it
Speaker:and it's not a threat to our survival, that I have had to learn that in order
Speaker:to have the courage to do this work.
Speaker:And that is now all in the training that I deliver.
Speaker:Because this rise that we are seeing in anxiety and self-harm among
Speaker:young people is all to do with that.
Speaker:They are basically, they found something that regulates the nervous system
Speaker:and that calms them down temporarily.
Speaker:And so I explained that from my own experience of it.
Speaker:It's, it's temporarily effective.
Speaker:It's not effective in the long term.
Speaker:It leads to all sorts of fear and shame and pain.
Speaker:So yeah, but seeing it exactly for what it is, which is an emotional
Speaker:regulation, a strategy basically to manage our emotions and get
Speaker:through stress and anxiety.
Speaker:And I think adults have so many of those strategies, don't they?
Speaker:It's young people have discovered this one.
Speaker:So I take all the confusion away and look at it from that perspective.
Speaker:What's going on in the body?
Speaker:Endorphins, they're powerful and they're very involved in self-harm.
Speaker:what I appreciate is you have this, um, understanding at a kind of a
Speaker:scientific neurochemical level.
Speaker:And what I know of you, there's also a very embodied experiential part of this
Speaker:work that you are very, benefited from you practice, you help people with.
Speaker:Are you able to just kind of, I don't know, a surface level or some kind
Speaker:of easy level, just talk about this transition of this journey from a,
Speaker:let's call it an unhelpful way to self-regulate, to a more helpful way to
Speaker:self-regulate and any steps in between.
Speaker:Is is that something you, you know, you've talked about, you think about?
Speaker:Yeah, so in the context of what I'm talking to young people about, I look
Speaker:at this cycle that is feeding into this rise in self-harm where I. There are
Speaker:things we can do at every single stage.
Speaker:This may be too complex for now, but let's have a go.
Speaker:It always begins with thoughts, beliefs, what's actually going on?
Speaker:How?
Speaker:What are we doing?
Speaker:What are we thinking that is triggering our nervous system
Speaker:to feel that we are not safe?
Speaker:That could be a thought, a belief, a behavior.
Speaker:So number one is to start becoming aware of that which is known as consciousness
Speaker:or whatever you want to call it.
Speaker:But that's the starting point.
Speaker:Then we need to look at what happens after that.
Speaker:It leads to emotional suffering, so how can we alleviate that?
Speaker:Have a conversation with someone, start to see our emotions as
Speaker:helpful as messages that are there to tell us something rather
Speaker:than things we need to push away.
Speaker:There are all sorts of things we can do at that stage.
Speaker:Then there are the tools that we can use once our nervous system is triggered
Speaker:and we all respond differently.
Speaker:So there's the people who fight, there's flight, there's freeze.
Speaker:We are taught this in biology lessons at school.
Speaker:We are not really taught it in terms of how does it affect my everyday
Speaker:life, my relationships, my business.
Speaker:But when we look at our own reactions and we start to get to know our own
Speaker:nervous system, we can then look at the tools that we can use at that moment.
Speaker:So that can be breathwork stuff, it can be shaking, all sorts of somatic things.
Speaker:I've even started to build that into some of my training.
Speaker:So getting everyone on their feet and having them all shake, that took
Speaker:a bit of courage as well because I did not know how that was gonna go.
Speaker:Um, and social media's amazing for this now as well.
Speaker:There's, you can just access all this stuff.
Speaker:I. If you know it's there, but a lot of people don't know it's there.
Speaker:They don't even know we have the power to regulate our
Speaker:emotions in all those ways.
Speaker:Then I go into more depth on the actual self-harm.
Speaker:Because what I realized when I was doing this work early stage was that
Speaker:I was still ashamed that I did that.
Speaker:No one had ever explained it to me in the way I'm now explaining
Speaker:it, which takes the shame away.
Speaker:It's not some weird, dark thing.
Speaker:It actually makes total sense when you see what's going on in the body.
Speaker:So I do that and I look at how can we help the young people now
Speaker:not have to carry that around with them for their entire life?
Speaker:'cause we need them to be, you know, stepping into who
Speaker:they really are, don't we?
Speaker:We need all of them to be having the biggest impact they can have.
Speaker:well, I think the one bit there, I think hopefully is,
Speaker:is, might be helpful for others.
Speaker:This idea of there's the message, the information, the data, and
Speaker:then there's how it's communicated.
Speaker:So I'm say there's the message and there's the messenger.
Speaker:And what I heard from you saying is like, there's information out there,
Speaker:but it isn't communicated in a way that engages the people who need it.
Speaker:And what you are able to do, or what you are on a mission to do
Speaker:is how can I reach these people in the way they need to be reached
Speaker:with this useful information?
Speaker:Yeah.
Speaker:Um, and I'm, I'm talking to anyone out there who feels that, oh.
Speaker:It's all done, it's all been said.
Speaker:It is all around, you know, what words of encouragement could you
Speaker:give to someone like that who feels like, um, it's, it's not worth doing.
Speaker:It's so easy to feel like that, especially if you're in something
Speaker:like the happy startup community with everyone's, we are all
Speaker:pretty well informed and there's self-awareness and everyone's learning.
Speaker:But what I've seen is that we are in such a bubble.
Speaker:So it's very easy to look on social media and think other
Speaker:people already doing it.
Speaker:They're not.
Speaker:I mean, when I'm going into schools, this is new for
Speaker:everyone from what I can see.
Speaker:So to me it feels like it's really well known because of the
Speaker:people I know and the people in my life, but it's not at all.
Speaker:So bridging that gap, one of my things was how can I help to reach the masses?
Speaker:Because I have had this, you know, 20 years of training almost with.
Speaker:Big corporate companies joining all these dots and
Speaker:talking about complex things.
Speaker:I can do that now in any, on any topic.
Speaker:So that's what I want to do.
Speaker:So, yeah, I think there is always many, many more people that I'm
Speaker:not aware of the things that we are talking about than people who are
Speaker:the way I'd like to tell this story now is this, uh, reweaving of threads.
Speaker:If I use this kind of, uh, an analogy of a tapestry, you get to a point
Speaker:of life where you've just woven this tapestry and all the threads
Speaker:are tied up into a certain way.
Speaker:I can write, I'm a great copywriter, I know about science, and now I work with
Speaker:corporates to do sustainability reports.
Speaker:And what I know is unweaving that thought, I'm still great at copywriting,
Speaker:I'm still understand science.
Speaker:Mm-hmm.
Speaker:And now I'm gonna reweave this to help these people because this is
Speaker:this other thread that was dangling around that I'm, I wasn't aware of.
Speaker:But now it's really important and I now wanna bring those together.
Speaker:Yeah.
Speaker:And not only the professional stuff, but the personal stuff, when I look at.
Speaker:What I'm sharing now.
Speaker:It's so cool that it brings in my zoology degree that I did years ago.
Speaker:And then the stuff I've done with corporates, the communication,
Speaker:my own journey along the way.
Speaker:I did six years of therapy.
Speaker:I then worked on a lot of somatic stuff, including with people in the community,
Speaker:breath work, boxing, all sorts.
Speaker:And I've trained in a technique called havening technique, which uses
Speaker:touch to regulate the nervous system.
Speaker:Gets us feeling so safe that we can then go and look at things that are
Speaker:in our subconscious that we wouldn't normally have access to because our
Speaker:mind would say, no, not going there.
Speaker:So I've trained in that.
Speaker:I don't, I have ideas of how I want to use that, but I'm not doing that yet.
Speaker:That will happen when it's ready and it's exciting.
Speaker:But yeah, the journey continues and what I've learned through.
Speaker:Setting up lovely, messy humans has changed my life in ways way
Speaker:broader than just business as well.
Speaker:So it's all joined up and that makes it, it just feels so me and so authentic.
Speaker:I didn't know that that was possible to do that.
Speaker:I would say a couple of years ago, not even when I did Vision 2020.
Speaker:I wanted to just bring in a couple of things that I've seen in the chat.
Speaker:Um, uh, firstly, uh, Joanna was sharing, she'd be terrified of
Speaker:going public with her hurt and how to help people with the same hurt.
Speaker:Is there anything that you, I, without knowing the full context, Joanne,
Speaker:apologies if this is too simplistic for you, but just, I dunno, Beth,
Speaker:are there any words that you could share with her about that journey?
Speaker:Um, I started with one-to-one conversations.
Speaker:I, I was talking to.
Speaker:Teenagers of friends who were self-harming.
Speaker:And even that just gave me so much motivation and e just
Speaker:hearing their reactions told me I was on the right path.
Speaker:So starting that small, it doesn't have to be an event.
Speaker:It doesn't have to be a talk.
Speaker:It can literally be stuck by going for a coffee with some people
Speaker:you feel very comfortable with.
Speaker:Just like putting things into words is really powerful.
Speaker:Just speaking things out loud that we've been holding in
Speaker:within us is a powerful step.
Speaker:Thank you.
Speaker:Um, so another comment that came up before is, um, it
Speaker:was around, it's from Claire.
Speaker:Um, she's curious about how to manage transition, a transition
Speaker:from full-time employment and be as, and being a busy single mom
Speaker:to setting up her own startup.
Speaker:Time is a roadblock for her.
Speaker:She just doesn't assume that.
Speaker:Yeah, just not having capacity.
Speaker:Is there any experiences that you've had that might be of help?
Speaker:I think a game changer has been my kids reaching teenager, to be honest
Speaker:and becoming more independent.
Speaker:So I feel really grateful to myself that I did so much of what
Speaker:I could do while they were younger, but that wasn't, I wasn't doing
Speaker:everything I could have done.
Speaker:I was just, you have to manage everyone's needs, don't you?
Speaker:Including your own.
Speaker:So I almost did a lot of the foundational work while they were
Speaker:young, and then as soon as they've got to this time when I've got more
Speaker:time on my hands, boom, I'm ready.
Speaker:and I've got a question from Harry who's actually doing
Speaker:Vision 2020 at the moment.
Speaker:uh, and he's curious about this, the experience of working on LinkedIn.
Speaker:Basically the seven day content challenge will be coming up.
Speaker:He wants to know a bit more about you and Do your experience of it.
Speaker:I assume,
Speaker:I mean, I found my terror at doing that actually quite hilarious.
Speaker:'cause I will write things in the voice of a CEO of a multinational
Speaker:corporation and they love it.
Speaker:But to write things as Beth, no chance.
Speaker:So, um, again, we've talked a bit about, I, I think like confidence.
Speaker:And self-belief is a privilege and we don't all have it.
Speaker:We don't all start with that.
Speaker:We have to learn it somehow.
Speaker:And a lot of people learn it as kids and some of us don't.
Speaker:And I didn't, and I dunno if you guys remember, but I described afterwards
Speaker:that that experience for me of doing that LinkedIn challenge was
Speaker:like having a family cheering me on in a way that I didn't necessarily
Speaker:experience when I was young.
Speaker:And so it completed that growing up.
Speaker:So really make the most of it because I don't think we get
Speaker:that opportunity to, again, to be in this container of everyone
Speaker:who's going through it together.
Speaker:There's not gonna be any tumbleweed moments for any of our posts because
Speaker:we're all supporting each other.
Speaker:It was just so good for me and I think I actually wrote some, some
Speaker:things that I wanted to get out for a long time, so I just went for it.
Speaker:Not every day.
Speaker:I don't know that I did every day just to like drop that one.
Speaker:Sorry.
Speaker:Every day.
Speaker:Every day.
Speaker:I think I
Speaker:did every day.
Speaker:But one,
Speaker:um, on that, I think a topic I would say of growing
Speaker:something in a nurturing space.
Speaker:Um, I, I remember a lot of times in, in a previous business life where the,
Speaker:the process of asking for feedback usually ended up people just giving
Speaker:you loads of suggestions of how you could do things better or differently.
Speaker:given your experience with lovely, messy humans, and you said that a soft, gentle
Speaker:approach, what would you, you know, if you were going to help someone who is at
Speaker:that stage as well, again, and you are gonna suggest to people who are wanting
Speaker:to support someone at that stage.
Speaker:What, what was your recommendation for the energy and the approach
Speaker:of feedback or support?
Speaker:Is there anything from your experience that you think,
Speaker:please think about it this way?
Speaker:Any suggestions?
Speaker:Yeah.
Speaker:I mean, my, my measure of success, and I'm not, I don't really go into detail
Speaker:of these things, but on an intuitive level, my measure of success was never
Speaker:what I said or how well I came across.
Speaker:It was, oh my God, I did that.
Speaker:Mm-hmm.
Speaker:So, do you know what I mean?
Speaker:Like just the step of doing something was the success.
Speaker:It wasn't the detail.
Speaker:And also really, I've really learned the power of it's who we are being
Speaker:that matters so much more than what we actually do and what we actually say.
Speaker:People still have to remind me of this, but the more I focus on what
Speaker:am I actually gonna say and prep it all, it just doesn't go as well.
Speaker:It's more about am I turning up comfortable?
Speaker:Am I gonna be myself?
Speaker:Am I in a good energy and will I connect with the people in front of me?
Speaker:That's what matters.
Speaker:Not have I got all the details right?
Speaker:Are there typos in my LinkedIn post?
Speaker:Whatever it is.
Speaker:Mm-hmm.
Speaker:I don't know.
Speaker:I don't even get, I, I need to get better at getting feedback after
Speaker:sessions, but at the moment I don't get, I don't ask for too much.
Speaker:I think there's a different stage.
Speaker:I feel I've discovered doing this work that the different
Speaker:stages require different spaces.
Speaker:and there is something around.
Speaker:And the image that springs to mind is like, you've got just this little
Speaker:shoot of a plant in your hands.
Speaker:And you're just wanting to show it to someone.
Speaker:And what you don't want is someone to go, Ooh, let me have a look at that.
Speaker:Oh, it could be this big, it could be that big.
Speaker:What?
Speaker:And it suddenly it's like a, this is like really precious, and now you're,
Speaker:you're be, you are manhandling it.
Speaker:And I use that word I think specifically around this like very masculine energy
Speaker:around, let's push it to the limit.
Speaker:Mm-hmm.
Speaker:because I remember in the early days there was, you were thinking about
Speaker:going to leaders because around the work that you were doing, there's
Speaker:something you, you identified that the way we lead isn't necessarily
Speaker:helpful, particularly around sustainable thing, sustainability area.
Speaker:And so.
Speaker:Given there's this tendency, I believe, for us to push hard.
Speaker:Do you have any thoughts and ideas of how to push soft or
Speaker:push at all or what it means to lead in, in your perspective?
Speaker:Do you have any thoughts around that?
Speaker:I think range is important.
Speaker:Sometimes we need to push hard and sometimes we need to go really
Speaker:soft and I think we all, whoever we are, need that full range and
Speaker:to use those at the right moments.
Speaker:So with the havening technique that I've trained in, I think eventually
Speaker:I will be using that in business because so often the decisions we
Speaker:are making and the actions we are taking in business are not necessarily
Speaker:coming from a healthy place.
Speaker:They're coming from a trauma response or a belief that we've had that I
Speaker:have to be, I have to succeed in order just to be valid or whatever it is.
Speaker:So helping people to get.
Speaker:Underneath that, and then look at how they would be in business without that.
Speaker:I mean, when you think about the role of our nervous system and emotional
Speaker:regulation in business, it's huge.
Speaker:That is such an untapped area.
Speaker:But again, I do think there's, it's about working on range.
Speaker:Yeah.
Speaker:I need, there needs to be the business pushy strategy stuff, and there needs
Speaker:to be the very receptive, listening, tuned in, I don't know all the
Speaker:answers, and I'm growing all the time.
Speaker:And when you combine those two, that's like, wow, powerful.
Speaker:But one on one on its own and the other on its own less.
Speaker:So
Speaker:there's like a right time, right energy, uh, and that.
Speaker:For me speaks to, again, back to your work, is an awareness
Speaker:of what is required right now.
Speaker:and that isn't just a cognitive awareness.
Speaker:It's like a, a, an energetic embodied physical awareness, which I would
Speaker:pretty admit I didn't really believe in for a while, for a long time.
Speaker:This is like, no, it's, it's about strateg.
Speaker:It's about how it, how it, how you can understand it from a very
Speaker:cognitive strategic planning way.
Speaker:Does it make sense?
Speaker:As opposed to does it feel right?
Speaker:Yeah.
Speaker:Does it feel right?
Speaker:Trusting, like when it feels right.
Speaker:Just trusting that what you are doing, every little step you're taking is going
Speaker:to end up going in the right direction.
Speaker:That's been huge for me.
Speaker:I do not have a view of the destination, but as long as I fully.
Speaker:Believe that each step I'm taking is the right one.
Speaker:Great.
Speaker:And I'm doing so many experiments along the way, even like what to wear.
Speaker:Like who am I when I turn up?
Speaker:I did one thing and I dressed like a teacher and then I did another thing and
Speaker:I turned up pretty much in my gym kit.
Speaker:And this, the gym kit was way better.
Speaker:Definitely people liked me more.
Speaker:what happens or from you, what's your perspective?
Speaker:What's your opinion?
Speaker:When it, it sounds right, it's, you know, the plan's, right?
Speaker:But it feels wrong.
Speaker:Get clear on why, what feels wrong, because sometimes it feels wrong and
Speaker:you are right, your intuition is right.
Speaker:And sometimes that feeling wrong could be a fear response to something
Speaker:that it doesn't belong to now.
Speaker:So.
Speaker:I think that's really important to separate those two out.
Speaker:So there's a skill of really being able to discern between what's
Speaker:a, let's call it simplistically a trauma response or an inner knowing.
Speaker:Yes.
Speaker:And so if you say that's, it was the inner knowing, saying no, but
Speaker:you still went forward with the plan, what is, from your opinion,
Speaker:the potential downside of that?
Speaker:I just think the energy will drop out.
Speaker:So I've, I collaborate with people and it's been great.
Speaker:And I'm also know that I want to do, I need to do this work in my
Speaker:way, so I'm keeping hold of it.
Speaker:Enough.
Speaker:And that's, that was quite challenging for me because I've always been
Speaker:quite organized around other people.
Speaker:I think it's very easy to feel like, oh, I want to do this with someone.
Speaker:It's safer.
Speaker:But right now, yes, it's more powerful.
Speaker:I work with Rose from start to conversation to deliver some
Speaker:of the training that I do and other stuff I do on my own.
Speaker:And so, yeah, just navigating that, tuning in.
Speaker:Hmm.
Speaker:It matters like trust, I, I trust my intuition more and more now, but that
Speaker:is after I've got the stuff out the way that wasn't necessary intuition.
Speaker:It was more like programming from the past.
Speaker:I, I know personally, whenever, and I was chatting to Ruth about this earlier
Speaker:on this other podcast, this idea of.
Speaker:' cause she was saying something like, it was really pioneering,
Speaker:pioneering you guys starting chapters.
Speaker:Did you realize how pioneering it was?
Speaker:And I said it didn't feel pioneering because it wasn't part of the plan.
Speaker:We didn't have a plan.
Speaker:It was very organic.
Speaker:Like you Beth, this kind of rolling vision that unfolds based on people
Speaker:you meet and connections that happen.
Speaker:And so for me it's, I don't know, it feels like as soon as there's a thing
Speaker:that I feel like I have to do because there's a plan tell, tells me to do
Speaker:that, I personally just lose all energy.
Speaker:That structure makes me feel very constrained.
Speaker:And there's times when structure's helpful, but I think structure too
Speaker:early, um, is I find constraining because it feels like we're trying to
Speaker:force certainty for force certainty into something that actually
Speaker:needs space to be a bit messy.
Speaker:Back to the topic.
Speaker:And I think that's where having a bit of a financial security base really comes
Speaker:in because you are not just saying yes to things because it's a bit of money.
Speaker:Mm. It just gives you that breathing space.
Speaker:I think that's actually, that's a very good example there where it makes
Speaker:sense, but it doesn't feel right.
Speaker:Sometimes there will be a project, all right, that could really, you know,
Speaker:help financially, but there's something about it that isn't quite right.
Speaker:And so what I wanted to unpick there is sometimes it's a true gut feeling.
Speaker:This isn't a right project for you, and sometimes it's just a fear of.
Speaker:Expectations that you are carrying of being able to perform.
Speaker:It's like, oh my God, it's so much money I'll never be able to, you know,
Speaker:do the work because it's the pressure of that much money when in fact you
Speaker:could do it with your eyes closed.
Speaker:And it's just the fear of being judged or getting it wrong, which
Speaker:you never will get it wrong.
Speaker:was trying to really, uh, sort of pinpoint with that,
Speaker:that ability to discern.
Speaker:Is it a true knowing or is it something that's holding you back?
Speaker:I
Speaker:think, or maybe you're not ready.
Speaker:Yeah,
Speaker:I had meetings with schools one, one school felt amazing.
Speaker:Yes, I definitely want to do this.
Speaker:And another school, it was terrifying.
Speaker:I was not ready for that.
Speaker:And that was the right decision.
Speaker:And my gut feeling knew it and it was really strong.
Speaker:And this is where I be really, I'm really curious and what I think is
Speaker:important about this nervous system regulation and understanding is that
Speaker:ability, particularly for people who are so head driven, who will just cut
Speaker:everything, any signal off from the neck downwards because they either don't
Speaker:believe it or they judge it, what the impact that has on the quality of their
Speaker:work, the benefit of the people that they're gonna serve, and also their
Speaker:own physical and mental wellbeing.
Speaker:All of that comes about because they ignore doing, or have judged doing
Speaker:anything around this messy human part that people struggle with.
Speaker:So, um, so there's something about being lovely and messy, uh, that
Speaker:I think would benefit anyone.
Speaker:Uh.
Speaker:Whatever stage of business they're at, and whatever challenge or
Speaker:struggle they're facing, because it isn't necessarily just about the
Speaker:situation, it's about what's inside that's going on at the same time.
Speaker:What's next?
Speaker:Beth?
Speaker:Where are you going?
Speaker:Is there anything that's coming up for you?
Speaker:What's the plan?
Speaker:Yeah.
Speaker:Don't ask me what the plan is.
Speaker:You know what I'm, I mean the audience for what I'm doing is so huge.
Speaker:So the plan is now I believe in it, stop hiding even more and get it out there.
Speaker:So that's the na the plan come 2025.
Speaker:I just need to get it out there.
Speaker:Because I see the impact it has as soon as people real hear it and you
Speaker:know, a 10 minute conversation totally reframes for people, something they've
Speaker:been worried about and scared about and haven't known how to deal with.
Speaker:So I now need to get that out to as many people as possible.
Speaker:it's time to like step it up a bit.
Speaker:And is this the, the potentially the ebook you're talking about?
Speaker:Or do you have any other thoughts or e ideas, ebook,
Speaker:social media.
Speaker:I am not a natural social media person.
Speaker:That's the another growth area.
Speaker:Just getting out there and having conversations.
Speaker:That's one thing I'm noticing as if I talk to someone, they
Speaker:say, oh, we want this within 30 seconds, but if I send a load of
Speaker:emails out, it's a bit different.
Speaker:So actually it's about getting out there in the world instead of
Speaker:sitting at home and writing a nice marketing plan of key messages and.
Speaker:All of that.
Speaker:So do
Speaker:see got on TikTok?
Speaker:No.
Speaker:Is that part of your 20 fund five marketing plan?
Speaker:I might pay my daughter to do that or something.
Speaker:So the, the, the phrase that's coming to mind on the approach is how to
Speaker:scale your impact without burning out how to reach more people, but in a way
Speaker:that feels energetic and flow full.
Speaker:I think where where's coming up for me is like there you can always get
Speaker:suggestions of, oh, we did it this way.
Speaker:You know, had hargraves signature workshop.
Speaker:Do that, take it to all the communities and start building your audience that
Speaker:way and bring it and then do a podcast.
Speaker:'cause then you can use your, you know, people can download post everyone's
Speaker:doing podcasts or start a substack.
Speaker:'cause if we've got a Substack then you know, you get the
Speaker:email address, all these things.
Speaker:Um, but then there's what fits for you, what feels right for you.
Speaker:That seems to be the key thing
Speaker:there is.
Speaker:But I also know I am still playing it safe.
Speaker:Definitely.
Speaker:So I need to just stop playing it safe and I would like to do that.
Speaker:So Lawrence tell Beth what to do so she doesn't play it safe.
Speaker:What would you suggest she do?
Speaker:Uh.
Speaker:Become a positive influencer on TikTok, where you share daily tips to teenage
Speaker:girls, but probably their parents and probably their teachers and leaders too.
Speaker:And yeah, I'm, I suppose I'm sitting with this curiosity of how
Speaker:do you scale this and grow this 'cause there's so much need for it.
Speaker:And also not lose sight of the original audience for this.
Speaker:That's a question I'm sitting with.
Speaker:'cause the idea of maybe you feel like you're hiding and also maybe
Speaker:you could scale it too quick, is a, is a, is a challenge, I suppose.
Speaker:Um, when there, when, when there's so much need for this everywhere.
Speaker:Curious about that.
Speaker:'cause again, when you think of social media or bring it out
Speaker:there, like where do you go?
Speaker:There's so many different routes, like said, so many channels,
Speaker:so many people that need this.
Speaker:I, and I have a pattern throughout my career of doing myself outta a job.
Speaker:That's always the aim.
Speaker:So once this information's out there, I won't need to do it anymore.
Speaker:And then what else can I do?
Speaker:That's really cool.
Speaker:So I guess that should be my goal,
Speaker:Yes.
Speaker:And um, it's depending if you do yourself outta the job, 'cause you don't
Speaker:want the responsibility of it anymore.
Speaker:Because I think what's coming to mind is you have the, you have the
Speaker:opportunity and the ability to educate people at a distance where you're
Speaker:not, that you can write and you can present stuff information in a way.
Speaker:And you know it in that well enough at a cognitive and an emotional level
Speaker:to talk people's language so they can try and understand it for themselves.
Speaker:And as I understand it, they will need some kind of support, a someone to look
Speaker:up to, to connect with, not necessarily medical or like psychological, but
Speaker:someone that they feel safe with.
Speaker:And so there is, there seems to be something around that where
Speaker:you can still be in the mission, but not necessarily having to do
Speaker:yourself out of a job in a sense,
Speaker:So that tad parras quote around when you've traveled a certain
Speaker:terrain, you have wisdom to share with people who are at an earlier
Speaker:stage of a similar journey.
Speaker:But also I know that young people and you know, the, and young
Speaker:adults who are struggling and going through what I'm going through,
Speaker:they look at me and my life now and they're like, wow, that's possible.
Speaker:I can be here where I am now and one day be there.
Speaker:So it's not just a communication job as,
Speaker:nice.
Speaker:And there's something I'm coming away with.
Speaker:You're relatable.
Speaker:You know, you're talking about the gym kit versus the, the suit, the,
Speaker:the way that people can open up to you when, when you're not the
Speaker:expert, you are someone like them.
Speaker:That feels the big thing here.
Speaker:You're not the mental health expert telling them what they're doing wrong
Speaker:or making them feel bad, but you're actually feeling like they're sharing,
Speaker:you're sharing that journey with them.
Speaker:Any, any final thoughts from you, Beth, before we close?
Speaker:Just that I hope that's helped people who maybe even at a very, very early
Speaker:stage have a hint of an idea that what they've been through or an experience
Speaker:they've had could help others.
Speaker:And they don't know how or when or where they're going to start
Speaker:talking about that, but just it will happen when it's meant to happen.
Speaker:I totally believe that as long as we focus on what the little
Speaker:steps that we need to take next.
Speaker:To keep growing, developing, getting rid of those fears and things that
Speaker:are in the way it will happen.
Speaker:And that might be in two years or 10 years.
Speaker:And that's fine.
Speaker:Well, I now know what needs to happen next for me lunch,
Speaker:so thank you everyone.
Speaker:Anyone
Speaker:on the current cohort, please launch something by the end of the program.
Speaker:Just ignore.
Speaker:Yeah,
Speaker:yeah, yeah, yeah, yeah.
Speaker:Doesn't we're on you now.
Speaker:We're, we're gonna set Beth on you right.
Speaker:That nervous system and get shit done.