Beto Sanchez is a 21 year industry veteran, originally from Mexico City and has been in the States for 11 years.
Robert HughesHe's a style folio brand educator and is an ULTA design team specialist.
Robert HughesToday we're going to hear all about how he got to where he is and what he's thinking about for his future.
Robert HughesWelcome back to the Hairs Strong show.
Robert HughesMy name is Robert Hughes and I am your host and today I'm with Beto Sanchez.
Robert HughesHow you doing today, Beto?
Beto SanchezVery good.
Beto SanchezThank you, Robert, for having me.
Beto SanchezVery exciting to be here with all of you.
Robert HughesAwesome.
Robert HughesThank you so much.
Robert HughesWell, so for everybody listening and watching, just to give you a little context, I met Bedos at Arbeto, at Beauty Gives Back.
Robert HughesAnd I got to hear your story, pieces of it because I was running in, you know, in and out doing interviews with other people.
Robert HughesBut what I heard, I was very much like excited to when you said yes, you come on the show to share it.
Robert HughesSo I'm really, really excited and grateful in that.
Robert HughesAnd Beauty Gives Back is an event that you all who are listening and following should definitely check out.
Robert HughesIt's a very inspirational and really awesome event.
Robert HughesSo.
Robert HughesOkay, so Beto, tell us and tell us about your, your process of getting.
Robert HughesI like to typically start with like, what was it like becoming a hairdresser?
Robert HughesWhere did you go through school?
Robert HughesDid you do an apprenticeship?
Robert HughesA mix of the two?
Beto SanchezYeah.
Beto SanchezI think being a hairstylist was not something that I ever looked up to or thinking like, oh my God, I want to do hair.
Beto SanchezI knew that I like doing hair.
Beto SanchezI grew up with my mom and my sister and they would let me play with their hair and I would style it.
Beto SanchezAnd you know, my little sister, she's five years younger, so sometimes I would do like bright braiding and styling where the flat irons came out in the market.
Beto SanchezI was like, oh, let's play with this.
Beto SanchezWas obsessed with some like pop culture references like Britney Spears and see that, like super straight hair sometimes.
Beto SanchezAnd I will try to recreate that.
Beto SanchezSo I had my real size Barbie dolls to play and do hair with.
Beto SanchezBut for some reason, being a hairstylist never sounded like something I wanted to do.
Beto SanchezAnd to be honest, I think that happened because nobody in my family does anything artistic, artistry, creative related.
Beto SanchezI think that I grew up really close to my mom's side of the family.
Beto SanchezEverybody did banking and more like nine to five careers with all of that very like structured type of lifestyle.
Beto SanchezAnd I think that my mom saw something in me where she was like, I think you should try cosmetology school.
Beto SanchezAnd I was like, I don't know if I see myself as a hairstylist.
Beto SanchezI.
Beto SanchezI explored ideas about being an architect.
Beto SanchezIt's just that math and angles and all of that complex mathematics I think, that I was scared of.
Beto SanchezI also thought about being a psychologist and really fascinated about the way human brain works and why we do things the way we do.
Beto SanchezThere were a couple other career options that I thought about, but to be honest, I was actually so confused.
Beto SanchezAnd my mom noticed that.
Beto SanchezSo when I finished high school back in Mexico, I'm originally from Mexico City, I should say.
Beto SanchezAnd when I finished high school, my mom was like, I'm not going to spend.
Beto SanchezWe're not going to spend a ton of money in a career that you don't.
Beto SanchezYou're uncertain about.
Beto SanchezSo why don't you do something in between right now and then that help you decide?
Beto SanchezAnd I know you like hair, so let me suggest cosmetology school.
Beto SanchezAnd I was like, all right, I'll do cosmetology school.
Beto SanchezSo I.
Beto SanchezThat was really the beginning of my career because after that, I didn't do anything else that was not hair related.
Robert HughesYou know, the architecture and psychology sound very much like the perfect.
Robert HughesLike, I mean, you know, if you.
Robert HughesUnless you don't cut hair, maybe, maybe if you're just a colorist, but, you know, but even then, you know, cutting hair and listen to people talk to you about their lives and trying to figure out what, what they really want, you know, what.
Robert HughesWhat do you really want?
Robert HughesLike, how are you looking?
Robert HughesHair?
Robert HughesThat's awesome.
Robert HughesOkay, so.
Robert HughesSo you go to school and then what happens after school?
Robert HughesDo you get.
Robert HughesDo you get a.
Robert HughesDo you work in a salon?
Robert HughesDo you just do hair mobily on the side also?
Robert HughesLike, were there an apprentice?
Robert HughesWas there an apprenticeship or anything like that?
Beto SanchezYeah, well, so when I.
Beto SanchezBecause I was not very convinced about being a hairstylist at first, when I started cosmetology school back in Mexico City, I actually was working as a customer service representative for a company with their customers here in the US So actually I think that's what helped me to practice English, which, you know, later on was.
Beto SanchezCame in really handy when I moved here to the US But I was doing half of my day doing that customer service job and then half of the day doing cosmetology school, and I realized how much I liked it.
Beto SanchezWhen I finished cosmetology school, I moved into a salon and I was being an assistant.
Beto SanchezI learned A lot of things.
Beto SanchezI always think that doing an assistant program is also one of the most helpful things that hairstylists can do.
Beto SanchezSo if you're a hairstylist, listening to the podcast and you don't know what to do right away or you're scared, do an apprenticeship like it's best thing that you can do.
Beto SanchezDoing hair and experiencing what the salon environment is day by day, like in a real life scenario, it's completely eye openening and it really does help you to feel ready to take care of your own clients.
Beto SanchezSo I did that.
Beto SanchezAnd fortunately, a few years later, there was an opportunity for me to open a salon.
Beto SanchezSo me and my sister partnered up and she was a little bit more focused on the nail part of the salon.
Beto SanchezI decided to do fully hair.
Beto SanchezMy sister's actually a makeup artist, so she started also kind of like starting to test like what makeup trends were and how to apply makeup and all that.
Beto SanchezAnd it's so funny because now she's a makeup artist instructor and she's leading all the programs for school in Mexico City about makeup.
Beto SanchezShe's doing really great.
Beto SanchezAnd I focused on hair exclusively and I just liked it.
Beto SanchezI just love that human connection.
Beto SanchezI just loved how that communication, that connection that you have with your, with your client, with your guests in the salon, how it happens, it's kind of like intoxicating.
Beto SanchezIt's very tiring and very exhausting when you have long days.
Beto SanchezBut I think just having that feeling of I made somebody feel beautiful today, it just feels great and people are very grateful for it.
Beto SanchezFortunately, you know, all I've had probably 96% of my, my career, 98, 99% of my career, it's been all good experiences.
Beto SanchezSo it's always just been a good feeling to be in the salon.
Beto SanchezAnd, and on top of that, I also feel the process is very relaxing, to be honest.
Beto SanchezLike cutting hair, styling it, even doing a full set of foils, I find it relaxing.
Beto SanchezSo I think I did really find the perfect career for me.
Robert HughesNice.
Robert HughesLove that.
Robert HughesThat's very inspiring and exciting.
Robert HughesSo when you, when you telling somebody to do an apprenticeship, do you have any advice for the person who's listening to this and be like, you know, maybe they're in school or just out of, recently out of school, or maybe they landed in a salon for an apprenticeship that isn't, you know, one of the big complaints that I hear from the students is that the salon owner, it says that they have a training program, but like they really don't and, or they're not consistent or whatever, and they're not growing at the same pace.
Robert HughesSo do you have any advice for anybody when they're out there looking for an apprenticeship or an employer at that point in their career?
Beto SanchezYeah, well, I might be a little biased because as you might have learned in the event, I currently work for Ulta Beauty, and it's been the best job that I've ever had in my life for many reasons that, you know, we'll go into other details about my job with Ulta Beauty, but we do have an apprenticeship program that lasts three to six months.
Beto SanchezAnd the really cool thing about that program and what I think that it works really well for hairstylists is because we, we really do grow our apprenticeship well.
Beto SanchezOur assistant, slash apprentice, to really learn all the skills that they learn in cosmetology school, but in real world scenarios, and we do put a lot of emphasis, and that's part of my job with design team specialists from Ulta Beauty, is to create programs that really grow hair stylists and make them feel like they're learning things that they can apply at the salon the next day after they learn it.
Beto SanchezAnd so we do that.
Beto SanchezWe also don't drag our apprenticeship program for like two years.
Beto SanchezAnd then we're like, okay, well, we'll give you a chair and we'll pay you 10% of what you make, you know, commission.
Beto SanchezIt's, it's, it feels pretty, like, solid that in three to six months you learn how to do it and then we give you a chair and then you start making either hourly or commission, depending on your services.
Beto SanchezBut it feels like you can use it like very real life, very getting you ready to start your career without sacrificing two years just washing towels, doing laundry, and, and washing hair.
Beto SanchezYou know, it's, it's more preparing you for the real world as a hairstylist.
Robert HughesSo go to Ulta Beauty if there's one nearby, and, and if there's not, it sounds like, and correct me if I'm wrong, I'm not trying to put words in your mouth, but it sounds like in a place you should be looking for some sort of structured program, because you said three to six months at least twice, which indicates to me that there's some sort of formal program.
Robert HughesThere's not just like, bring in models and I'll work with you every weekend until you're ready.
Robert HughesIt's like, it's like you're going to work on this and then this and this.
Robert HughesIs.
Robert HughesIs that right or no?
Beto SanchezYeah, that's.
Beto SanchezThat's right.
Beto SanchezWe have classes that we.
Beto SanchezWe have available through educational site.
Beto SanchezSo you can go to the salon in times when do you have a downtime or even.
Beto SanchezEven if you're busy, there's classes that you need to finish before you start taking clients.
Beto SanchezSo we, like I said, we get you ready before we even send you out there.
Beto SanchezAnd obviously there's techniques that you need to learn with a mannequin head.
Beto SanchezYou.
Beto SanchezFor example, for me, as a hairstylist, I have an assistant right now.
Beto SanchezSo on top of helping me mix and doing all the different logistics that I have to do when I'm double book or triple book, I actually do care about showing my assistant what technique I'm doing, helping her with formulation, helping her with, hey, stay right by my side so you can see why I'm cutting this way.
Beto SanchezAnd I'm.
Beto SanchezAnd I also have, like, really good communication with my.
Beto SanchezWith my guests.
Beto SanchezSo nobody freaks out about, like, having another person just being, you know, right next to me and explaining what I'm doing with the color, with the cut, or the styling.
Beto SanchezSo it's.
Beto SanchezYes, it's a program where we have structured classes that you need to finish before you're ready to start taking care of your clients.
Robert HughesNice.
Robert HughesOkay, so moving on.
Robert HughesSo you said you open a salon, and so tell us about the salon, how big it was, how many people did you have working there, and how long did you do that?
Robert HughesBecause I'm assuming based on your timeline that you're still in Mexico City, so you haven't left for the States yet.
Beto SanchezYeah, Right.
Beto SanchezThe salon that I opened in Mexico City was named Posh Hair Salon, and it had three chairs.
Beto SanchezAnd first it was just my sister and I.
Beto SanchezWe wanted to see how that would.
Beto SanchezThat would work.
Beto SanchezAnd, you know, if one.
Beto SanchezIf we work well together, but also if we actually had the talent and the skill to.
Beto SanchezTo have people coming back to us, unfortunately was very successful from the beginning.
Beto SanchezIn fact, my mom was the key piece in helping for the salon to grow because she is a very organized person.
Beto SanchezLike I said, all my family has that background of banking, so she's very organized, spreadsheets for life, and she's really good with money.
Beto SanchezSo she was basically just being the manager for the salon.
Beto SanchezBut on top of that, through her job, I always would style her hair before going to work.
Beto SanchezSo everybody would always compliment my mom.
Beto SanchezShe was the one that always had her hairstyle.
Beto SanchezSo many people would ask her, where'd you get your hair done?
Beto SanchezWho does your hair?
Beto SanchezSo she was like, my son, and he actually has a salon, you know, in this area of the city.
Beto SanchezSo, like, she started bringing clients right away, which was really cool and really convenient.
Beto SanchezAnd there was a lot of support from the family.
Beto SanchezWord of mouth started spreading out.
Beto SanchezSo my sister and I got really busy with the salon really quick.
Beto SanchezI feel like that was kind of like the confirmation of, like, okay, we're on the right track.
Beto SanchezThis is a career choice, and we're happy with it.
Beto SanchezSo, yeah, that was.
Beto SanchezI was actually kind of like, putting a timeline, and that happened in 2009 when we opened that salon.
Beto SanchezAnd I had it for about four years before I had to sell it when I had plans to move to the U.S.
Robert HughesOkay, so tell us about that sales process.
Robert HughesLike, what was that?
Robert HughesLike, can you give us whatever information you can and have to give us to kind of let us?
Robert HughesBecause I feel like that's a conversation that I would like to have more often, is, how do you sell your business once you build it?
Beto SanchezWell, this is kind of funny.
Beto SanchezIt was very informal, to be honest.
Beto SanchezFirst of all, when I started making plans to come to the U.S.
Beto Sanchezi even talked to my sister, and I said, can you handle this alone on your own?
Beto SanchezYou'll hire your stylist, but you already have clients that will come to you.
Beto SanchezShe was not fully committed to the makeup yet in that part of her life or even her styling.
Beto SanchezSo she said no.
Beto SanchezBut at that point, I already had one of my clients who was a neighbor in the area, and I had my cousin interested in buying the business.
Beto SanchezThey knew that it was successful.
Beto SanchezWe had a set of clients, so they thought it was a good investment.
Beto SanchezAnd I don't know if you've heard of or if anybody in the podcast is familiar, but like it, Mexico is not as.
Beto SanchezHow can I say it?
Beto SanchezNot as formal when it comes to a lot of paperwork.
Beto SanchezSo there was really not a lot involved.
Beto SanchezIt wasn't really hard, honestly.
Beto SanchezMy cousin said, like, I will pay you this amount of money for your business.
Beto SanchezLike, basically, I'll just.
Beto SanchezYou know, we signed a couple of paperwork, and that was it.
Beto SanchezIt was really easy.
Beto SanchezFortunately, he was already interested, and he was one of our clients, and he always saw that there was people there, so he was very interested.
Beto SanchezSo he kept us alone for a couple of years, and he had later on a little bit of trouble finding stylists to work with the schedules that he needed and all that.
Beto SanchezSo, unfortunately, this alone closed a couple of years after I sold it.
Beto SanchezBut it was honestly very easy.
Beto SanchezThere was just very little paperwork to be signed, and my cousin came up with a strong offer, and I was like, let's do it.
Robert HughesNice.
Robert HughesNice.
Robert HughesOkay, so.
Robert HughesAnd then what prompted you to come to the States?
Beto SanchezMy ex husband.
Beto SanchezSo I met my ex husband at a bar in Mexico City.
Beto SanchezWe fell in love.
Beto SanchezHe was visiting Mexico City for only about six months, but we fell in love.
Beto SanchezWe started dating.
Beto SanchezHe ended up staying longer than those six months.
Beto SanchezSo we dated in Mexico City for about a couple of years.
Beto SanchezAnd then he had a really good job offer here in Chicago, so he moved back and offered that I moved with him.
Beto SanchezAnd that was kind of like halfway through the salon life.
Beto SanchezSo I had the salon for a couple of years, and it was very successful.
Beto SanchezI was really enjoying it.
Beto SanchezIt was a very cool project that I was very proud of, like, managing it with my sister.
Beto SanchezMy dad was helping too.
Beto SanchezMy mom was managing it, so I didn't want to just stop.
Beto SanchezSo we did it long distance for about a couple of years.
Beto SanchezAnd then we decided that I was gonna move here to the US with him.
Beto SanchezBut the one thing that I also knew for sure is that hair was what I was going to be doing.
Beto SanchezSo as soon as I moved here to the US I went right back to cosmetology school, used that money that my cousin paid me for that salon, and put it all in my cosmetology school, and it was great.
Beto SanchezI finished paying really quick.
Robert HughesSo your license, wouldn't you.
Robert HughesYou can get any credit?
Robert HughesDid you get any credit for the hours of already having already been doing hair at all?
Beto SanchezNo.
Beto SanchezI think what really helped is that I had the experience of all those years beforehand.
Beto SanchezBut there you don't.
Beto SanchezAt least back when I lived in Mexico City, there was no official license to be a hairstylist.
Beto SanchezThey were like, when I finished cosmetology school, I got a diploma from the school, and I had a recommendation letter for the two years that I was an apprentice, and I started taking clients.
Beto SanchezBut that doesn't really matter as much because the US Board focuses a lot on the sanitation part and make sure that the salon is a safe environment for everybody and that you can see as many guests as you want in a day, and everybody's safe and everything is sterile and clean.
Beto SanchezBecause of that, you can't really transfer any sort of experience.
Beto SanchezBut what really helped was the amount of hours that I spent in cosmetology school here in Chicago because they put me on the floor as soon as I finished my tests.
Beto SanchezAnd just time went by really Quickly.
Beto SanchezSo I picked right up that experience, and I put it in practice as soon as I was able to do it.
Beto SanchezSo I went to Stephen Papa George school here in Chicago, and the owner was really nice.
Beto SanchezHe noticed that I had a lot of experience, so he helped as much as I could to put me in photo shoots and give me those extra hours so I could finish the school really quick.
Beto SanchezSo thank you, Stephen, for that.
Beto SanchezThat was.
Beto SanchezThat was really great help.
Robert HughesNice.
Robert HughesNice.
Robert HughesOkay, so.
Robert HughesAll right, so then after school, so you're.
Robert HughesYou move, you.
Robert HughesYou build a business, you fall in love, you sell your business, you make a move, a huge move, you go back to school.
Robert HughesSchool.
Robert HughesNow you got.
Robert HughesYou got your license.
Robert HughesYou're in the States now.
Robert HughesNow what are you.
Robert HughesAre you, like, just in school?
Robert HughesAre you working in a salon?
Robert HughesWhat.
Robert HughesHow do you make that?
Robert HughesWhat's that next move in the next transitionary period?
Robert HughesLike, yeah.
Beto SanchezWhen I was finishing my last hours of cosmetology school, one of my teachers recommended that I started searching for solons where I could either finish my hours because there was this kind of, like, program where you could work hours as an apprentice or as an assistant in a salon, and they will report back to the school.
Beto SanchezSo that counted towards finishing your hours.
Beto SanchezAnd I found a salon nearby that I really liked.
Beto SanchezAnd I went and I just said.
Beto SanchezI literally just went to the salon and I said, hey, I'm in a school that is like a few blocks away, and I'm interested in being and assistant.
Beto SanchezLike, what do I need?
Beto SanchezWhat paperwork do I need?
Beto SanchezSo they book an interview with the manager at the time, and I had that interview, and he just said yes right away.
Beto SanchezSo I started probably like a couple weeks later.
Beto SanchezAnd that's the salon where I started working as soon as I finished cosmetology school.
Beto SanchezAnd I was in that salon for about a couple of years, had a lot of fun, learned a lot.
Beto SanchezAnd actually, that's the owner of that salon pushed me to finish my program of being a wella master color expert.
Beto SanchezAnd through that program, I met the instructors and they encouraged me to be an educator because they saw how much I liked the industry doing hair and how much I learned.
Beto SanchezAnd I wanted to do that for other people and get them excited about the things that you can learn so they can make your salon time a lot easier and a lot faster and getting the results that you want.
Beto SanchezAnd they invited me to audition.
Beto SanchezSo that's also how my WELLA journey started.
Beto SanchezI feel like it was just the very one thing led to Another.
Beto SanchezAnd.
Beto SanchezBut yeah, that's.
Beto SanchezIt was.
Beto SanchezIt was at that salon on.
Beto SanchezIt's not anymore there.
Beto SanchezIt's called Exo Studio, or it was called Exo Studio, but it was a good time.
Robert HughesDid you have to do an apprenticeship or anything or were you able to get right onto the floor?
Beto SanchezI did.
Beto SanchezAnd to be honest, my apprenticeship on that salon wasn't long because a lot of the people that I met at the salon in the school, they followed me into the new salon.
Beto SanchezSo the owner was like, why am I going to keep him as an.
Beto SanchezAs an assistant when he already has an appointment book half full?
Beto SanchezSo he gave me a chair probably, I would say just a few months after I finished and I got my license and.
Beto SanchezAnd yeah, I started getting clients right away.
Beto SanchezAnd.
Beto SanchezAnd word of mouth is really the best way to get clients.
Beto SanchezIf you make somebody love their hair and you do a good job and they get compliments that will like people around them will ask them, where did you go?
Beto SanchezAnd they'll.
Beto SanchezThey'll bring clients to your chair.
Beto SanchezSo word of mouth is.
Beto SanchezThat's how I started building my.
Beto SanchezMy book.
Robert HughesNice.
Robert HughesAwesome.
Robert HughesAwesome.
Robert HughesSo.
Robert HughesSo you get into Wella and that really like that ex.
Robert HughesKind of your career sounds like your career is like.
Robert HughesHas.
Robert HughesTakes a major turn there once you get with.
Robert HughesWell, is that.
Robert HughesIs that correct what you're saying?
Beto SanchezYeah, for sure.
Beto SanchezThere were a few things that I also never saw myself being an educator.
Beto SanchezOne, I feel like what I learned in cosmetology school in Mexico, while that was good knowledge to learn the basics of how color cutting and style works, I don't think the education was so in depth as I have learned through the brands here, which is something that I always talk about.
Beto SanchezHere in the U.S.
Beto Sanchezyou guys have, or I guess we have here, the biggest or bigger companies for coloring, for styling, hot tools.
Beto SanchezAnd you really can get such good knowledge and such good education from them.
Beto SanchezAnd I feel like once I was in the Wella, I auditioned and I got my job as a brand educator and I really get to understand in depth color, the chemistry, the application, how every single color line works.
Beto SanchezI feel like I.
Beto SanchezI just got really excited and I feel like my career promptly took that half behind the chair and half focused on education because I really liked it.
Beto SanchezAnd I feel like also my excitement to share that makes my managers want to book me more to other salons because I get them excited and I feel like one.
Beto SanchezI didn't know that I was so passionate about hair coloring and I would understand the way I Did.
Beto SanchezAnd two, coming from a Spanish speaking country, English is not my first language.
Beto SanchezI always felt very hesitant and very, I was second guessing my accent and if people would be able to understand what I was saying and things like that.
Beto SanchezSo I think I had to like really overcome that fear of feeling like I sounded different or sometimes stupid or silly or that I had to repeat myself for people to understand and just put myself out there.
Beto SanchezAnd I under and understand that every time I teach a class.
Beto SanchezWhat's really important is the message that I'm bringing and the excitement of helping other people learn what I already know.
Beto SanchezSo, you know, to make their lives easier.
Beto SanchezAnd I feel like that's what I thought about many times and stopped thinking if my accent is really strong or if I sound a little different, you know, than, than Americans.
Robert HughesWell, I think, I think it's pretty awesome.
Robert HughesLike what you're talking about is like you're digging what I mean.
Robert HughesYou're talking about a number of things.
Robert HughesSo one of the things that I'm, I'm hearing you talk about is like the, the, the depths that one can reach in terms of their understanding about their craft is really going to be hard to match or challenge the depths that one can go if they're working with a brand.
Robert HughesYou know, like if a brand, A brand has millions of dollars and, you know, tons of resources to do research and development and hire scientists and stuff.
Robert HughesSo it makes a lot of sense.
Robert HughesAnd I think that's a really important piece of information.
Robert HughesI guess where I'm wondering is, I feel like this is like a great place to like ask you, like, what type of stuff you're working on now and what you're thinking about for the near future and maybe a little further out in the near future.
Beto SanchezYeah.
Beto SanchezWell, I think that all that educational background led into me becoming part of the Ulta Beauty design team.
Beto SanchezI joined.
Beto SanchezI auditioned to be part of the design team and at the same time her status for the salon, because I met Nick Stinson in an industry event and we actually run into each other a couple of times.
Beto SanchezWe have this mutual industry icon that we both know, which is Sonia Dove.
Beto SanchezAnd she introduced me to him and saying that I was a color educator.
Beto SanchezAnd Nick has this thing about always putting the best teams together.
Beto SanchezAnd the moment we met, it's almost like you're right away in a interview, like in a job interview.
Beto SanchezSo he's asking a lot about like color and what makes me passionate about it and what did I do with color.
Beto SanchezSo eventually I became part of the design team.
Beto SanchezAnd I think that what, what got me in there and a key piece of the experience that I had was the educational background.
Beto SanchezBecause currently one of the things that we're working as a scientific specialist with three of my teammates and I is creating the programs, a program in particular called Transpiration.
Beto SanchezSo what we do is we are taking all the trends that are happening this current year, forecasting what's happening for the next year, and doing technical education about how to recreate it.
Beto SanchezBecause the people in the salon that see this images that my team and I create and the walls in every single Ulta beauty store, they want to know what's the formula that created that, what's the placement that you need to create that accent piece?
Beto SanchezWhat is the type of texture that you cut in order for the fringe to lay in a certain way?
Beto SanchezSo my, my three teammates and I are working on that program really hard right now.
Beto SanchezIt's a really cool project that we, it's kind of like our baby because we created the first transpiration class last year.
Beto SanchezIt was very, very successful.
Beto SanchezWe got really great reviews from our hairstylists in the company.
Beto SanchezAnd so we're working on the one for next year.
Beto SanchezSo that's what's taking a lot of my time right now.
Beto SanchezAnd it's very, it's kind of cool.
Beto SanchezAnd I think that's why it's such a proud thing for us because we really create this.
Beto SanchezStarting from zero.
Beto SanchezThere was no previous program that looked like that.
Beto SanchezAnd suddenly we're like, okay, how are we going to create the images?
Beto SanchezHow are we going to structure the class?
Beto SanchezObviously, even being a corporate salon with corporate rules, we have to even program our breaks at a certain time.
Beto SanchezSo I feel like it's helping us to just really be very.
Beto SanchezCreating a class with all things being very thought of, including timing besides the content, and still working with my well up portfolio brands.
Beto SanchezPart of the well portfolio is well at gh, Willa, Nioxon, Sebastian and so doing events and educational things for them.
Beto SanchezAnd I'm working with a really big, it's kind of like a hairstylist recommendation type of campaign for ghd, which is.1 of my favorite brands that I work for is styling tools.
Beto SanchezAnd I also believe that styling is like such a big thing as in a hair appointment.
Beto SanchezSo working for a brand that creates really amazing tools is something that I really enjoy.
Beto SanchezPlus the perk of getting those tools and my door getting boxes every few months is just so beautiful.
Beto SanchezBut working with a big campaign and just that campaign with GHD is what do hairstylists think is so great about ghd?
Beto SanchezWhy do we recommend that not just for other hairstylists, but something that the consumers can also use at home?
Beto SanchezSo just, you know, and then at the same time, also, like, still keeping a.
Beto SanchezA healthy salon book with appointments and with my clients.
Beto SanchezSo I feel like every week looks completely different than, you know, the previous one.
Beto SanchezEven this week is.
Beto SanchezIs every single day I'm doing something different, which I find it really cool, but working on so many projects at the time, and that's just how it usually goes.
Robert HughesSo if.
Robert HughesIf there's a lot of people that want to work for a brand and they want to like everything you're talking about, like, you're like, you're also course creation and like, structuring a day and like, thinking about, like, how long people's attention spans are going to be and like, do we need to change the method of learning and do we need to let them have a break?
Robert HughesI mean, all that is, I think it's so such a strong and powerful exercise for, like, most people to go through.
Robert HughesJust in general, I feel like it helps in so many ways, not to mention the fun stuff like getting the free stuff or just being on stage or being in front of a classroom and like, sharing your passion.
Robert HughesSo do you have any recommendations for somebody who is really hearing your story and be like, this sounds so cool.
Robert HughesI want to do this.
Beto SanchezYeah.
Beto SanchezI think the approach that I had when I started joining the educational part of my career, especially with Wella, is not to focus on the cool part of traveling or the free stuff that you can get.
Beto SanchezI think truly you need to love what you're teaching.
Beto SanchezYou need to believe in what you're teaching.
Beto SanchezAnd for example, with.
Beto SanchezWell, I was just so amazed about understanding color and the chemistry and what different color lines do.
Beto SanchezSo I feel like the rest is just a second thought or a second thing.
Beto SanchezBut it's so important that you actually truly believe what you're teaching and that you're passionate about it.
Beto SanchezBecause what you will see in my social media, what you will see in other people, social media that work for brands, is that they're in a different city every day in, like, cool hotels or do this, like, really cool events, and we're in airports.
Beto SanchezAnd trust me, that is a lot more exhausting that what people read.
Beto SanchezPeople still come to me in events.
Beto SanchezThey're like, you live such a cool life and it's so incredible.
Beto SanchezAnd I'm like, I'm also like, Most of the time just missing home and being tired of being in an airport, to be honest.
Beto SanchezAnd I'm, and I'm saying this with full honesty, the reason why I still do it and why even if after a week long trip that you come home and you're exhausted, you don't want to know anything about hair or talk to anyone because you've drained your social battery, you know, with people in the industry and giving you all in classes and to the interactions that you have.
Beto SanchezIt's because I truly love what I teach.
Beto SanchezI truly believe in empowering hairstylists with the knowledge that you can give them.
Beto SanchezAnd so I feel like if that's the passion that you're seeking and that you're looking for, then definitely try to reach out to a brand that feels like it fits aesthetic, like it's a good connection and, and try to reach out to them, you know, try to learn a lot from them.
Beto SanchezAnd I mean, what worked for me was actually reaching out to the people that led my trainings and let them know that I thought it was really cool what they did and how they got there and they helped me and connected me with the right people to get an audition with a brand.
Beto SanchezSo just put yourself out there, put your name out there, go to industry events, get to know people and, and if you're gonna do it, do it because you're really passionate about what you're going to teach.
Robert HughesNice.
Robert HughesThat's really good advice.
Robert HughesI love that.
Robert HughesOkay, and then, and then as far as, like, as far as somebody who is maybe working and do, working with different brands and like a lot of people talk about like make content and tag the brand a lot and that helps get awareness.
Robert HughesLike, is, is, is that still a thing or is, is it too saturated of the space?
Robert HughesBecause I know, I know, you know, I know social media, the realities of social media are constantly evolving.
Robert HughesSo can you tell us about that also, like, how has social media and what you do kind of evolved at all in terms of finding opportunities and growing yourself?
Beto SanchezYeah, I think it's a really great question because like you said, I feel like sometimes we get in this mechanical thing of like just tag all of the brands and tag, you know, use all of the hashtags where we're doing posts.
Beto SanchezBut if you're mentioning everybody, then nobody's seeing it or, you know, it's not, you have to aim to one specific brand and approach them.
Beto SanchezBut also it's almost like as you were saying it, I was almost visualizing showing up to a brand's desk in person and being like, hey, do you want to give me a job?
Beto SanchezOr what can I do to post for you?
Beto SanchezRight?
Beto SanchezBut then you have an incomplete resume or you just have like a piece of paper that is so wrinkled or like it doesn't have your information.
Beto SanchezSo I think that if you are going to do that and if you are going to reach out to a brand via DM or something more direct, because you really want their attention and you really feel passionate about it, I feel like there's some prep thing to do that you have to do.
Beto SanchezYou know, like if, if your Instagram is, it's pretty, looks nice, you're actually sharing important information.
Beto SanchezThe end results are beautiful.
Beto SanchezIf your content is working and it's pretty, then reaching out to a brand will actually help you because they'll notice your content and, and how beautiful you shoot your videos or your images and how you showcase their products.
Beto SanchezBut if you're just tagging them because you feel like it's what has to be done, I don't think it's going to really accomplish anything.
Beto SanchezAnd the reason why I'm saying it too is because even working for a few brands and, and knowing in person the people that are behind, you know, running their social media, like, they love to be tagged, but they also won't respond to something that does not line up with their brands.
Beto SanchezAnd obviously they will have an esthetic that meets certain almost like quality expectation, you know, So I think you, if you prep your Instagram to look like a nice, neat resume and then you reach out to the brand, that's probably the best thing that you can do.
Robert HughesNice, Nice.
Robert HughesThat's so good.
Robert HughesAwesome.
Robert HughesAll right, cool.
Robert HughesWell, I think this has been a really great conversation with you.
Robert HughesI appreciate you taking the time to share your story.
Robert HughesAnd before we go, I wanted to know, like, what are you like when you think about the next, like, three years of hair?
Robert HughesLike, where do you see hair going in three years?
Robert HughesMaybe five, three to five years.
Robert HughesLike, do.
Robert HughesWhat type of evolution do you see happening?
Robert HughesIt could be in anything.
Robert HughesIt could be in tech, it could be psychology, it could be prices, it could be.
Robert HughesIt could be design.
Robert HughesAnd then also, like, what.
Robert HughesWhat type of things should we expect to see from you as we pay attention to your career as you continue to do what you're doing?
Beto SanchezThat is a very interesting question when it comes to trying to forecasting what's going to happen with your head for three years.
Beto SanchezOne of the things that I would say, say is I really like how we have stopped putting such a strong gender label label to the things that we create with hair with cuts, with colors.
Beto SanchezLike, boys wearing pink hair is not seen as like, oh, but that's a boy.
Beto SanchezWhy is he wearing pink?
Beto SanchezYou know, the cuts that we're doing, for example, right now, like flow cuts, jellyfish cuts, all of them are so gender neutral, gender fluid.
Beto SanchezJust.
Beto SanchezI like that.
Beto SanchezI love that.
Beto SanchezAnd I feel like we're definitely going to keep moving in that direction.
Beto SanchezI love that people have that freedom and feel that for themselves with their hair into.
Beto SanchezI would say I live in a big city, right.
Beto SanchezI live in Chicago and in big cities like New York and la.
Beto SanchezLike, I feel like you can feel free to wear whatever hair you want, and nobody's gonna look twice unless they're going to, you know, give you a compliment.
Beto SanchezAnd they say your hair is really cool.
Beto SanchezThat's probably also, like, the very, like, positive mindset that I have.
Beto SanchezBut hopefully that evolves into, like, smaller towns where people are a little bit more conservative and seeing those hair colors and creations becoming more popular.
Beto SanchezPeople embrace it and accept it a little bit more, or at least don't say anything negative.
Beto SanchezThey see something that they don't like, because at the end of the day, hair is just an expression of who you are.
Beto SanchezAnd I feel like feeling free to do whatever you want with something that you're growing out of your own scalp.
Beto SanchezIt should be allowed and shouldn't be criticized or judged, you know?
Beto SanchezSo I would say probably, like I said, for trends, it's kind of, like, hard to know they change so fast, especially with social media being so big.
Beto SanchezBut I do like where this is going about stop genderizing haircuts, hair colors and hairstyles and allowing people to just be themselves and.
Beto SanchezAnd expressing it through the hair.
Robert HughesWell, maybe.
Robert HughesMaybe it'd be cool to see some people in.
Robert HughesI don't know, in.
Robert HughesIn con.
Robert HughesWhat's the word?
Robert HughesHistorically conservative industries.
Robert HughesMaybe some CEOs or some board members wearing, you know, something more expressive and individual.
Robert HughesIndividual, individual expression.
Robert HughesI think that'd be cool.
Robert HughesOr maybe even positions of government.
Robert HughesI think that that's.
Robert HughesI feel like for me, that's what we would need to see in order for people to.
Robert HughesLike, really?
Robert HughesBecause I feel like we're.
Robert HughesIt's evolving and I.
Robert HughesAnd I, and I.
Robert HughesAnd I'm on board with what.
Robert HughesWhat you want to see.
Robert HughesI want to see that too, I think.
Robert HughesAnd for me, if I was gonna add on to that, that's what I would like to see.
Robert HughesI Would like to see people in positions of influence and power in historically conservative and conservative, not like politically but like how you have to dress and how you have to wear your hair but historic like banking and, and oil and gas and government and stuff like that.
Robert HughesI'd like to see people like that in those positions to have pink hair and whatever, you know, do something different.
Robert HughesSo what, what about, what about your personal thoughts about your own future?
Robert HughesWhat should we be watch looking at for.
Robert HughesFor you?
Beto SanchezWell, I think I'm at a point where we.
Beto SanchezI've done so much in the last few years and I've gotten to places where I never thought I would be when it comes to leading projects and doing educational.
Beto SanchezIt's also a lot like it takes so much of my time to have a full career as an ultimate design team member, a full career as a brand educator, full career in the salon.
Beto SanchezSo I feel like right now what I've been focusing a lot is on not adding more to my plate than more like putting 100% my focus on the projects that I really love and that I really have right now.
Beto SanchezI think that with, with this kind of like mental health acknowledgement of like what, what people are struggling with, sometimes I feel like it made me also look at like how much I can give of myself in order to, to actually enjoy what I'm doing.
Beto SanchezSo I used to be like a yes, yes, yes, yes, yes.
Beto SanchezI'll do any project, I'll travel anywhere, I'll make any schedule fit and work seven days a week.
Beto SanchezAnd I do appreciate and I love, and I think that there's a point of every of some people's careers where they are willing to put that in there, that work.
Beto SanchezI already did that for so many years.
Beto SanchezAnd I'm not saying I'm slowing down, but I am just refocusing a little bit more and enjoying the things that like my personal time and my personal life and my dog and my partner in my apartment and things that are also not hair related that also require time.
Beto SanchezI don't know exactly what would happen, you know, in a year, 2, 5, 10.
Beto SanchezBut one thing that I want to, I do feel like I've been putting a lot of focuses on making sure that I'm enjoying what I'm doing right now with work, not feeling so overwhelmed and everything that I'm putting out there work wise is with love and with passion.
Beto SanchezAnd then I still have time to put love, passion and time in my personal things.
Beto SanchezSo that really has been my focus right now.
Beto SanchezAnd, and I think that's something that you should probably, for all the people in the industry that also feel overwhelmed or, you know, like feeling like you're juggling too much, maybe just take a little moment and enjoy what you have right now and be a little bit more selective about the projects that you say yes to.
Beto SanchezAnd because every time you say yes to something, you're saying no to something else.
Beto SanchezSo if it's something that is, like, personal important for you, maybe the yes has to go to the other side.
Robert HughesThat's so good.
Robert HughesThat is an incredible way to wrap it up.
Robert HughesI think that message is a great sign off message.
Robert HughesSo thank you for that.
Robert HughesThank you for your time sharing your story and your words of wisdom and your pathway to success.
Robert HughesAnd I hope to have you on the show again in the near future.
Robert HughesBut for now, thank you so much.
Beto SanchezOf course.
Beto SanchezThank you so much for the space.
Beto SanchezI enjoy so much talking about this.
Beto SanchezAnd just like we, you know, when we met in that event, like just having hairstylists understanding other areas than just how to create the perfect balayage, I think it's really important.
Beto SanchezWe're all humans and we all have a personal life and we all want career inspiration.
Beto SanchezSo I'm happy to share this story and hope some of these things help other hairstylists to grow their own careers as well.
Robert HughesAwesome.
Robert HughesWell, thank you so much.
Robert HughesAnd until next time, I'll talk to you later.
Beto SanchezAll right, sounds good.
Beto SanchezThank you, Robert.
Beto SanchezSee you next time.