1 00:00:00,000 --> 00:00:03,480 It's 2026, and if you are still the bottleneck in your business, 2 00:00:03,510 --> 00:00:04,740 you're doing it the hard way. 3 00:00:05,160 --> 00:00:05,890 I'm Joe Fier. 4 00:00:05,910 --> 00:00:09,390 I'm back here with Scott Duffy, my business partner, and we're gonna 5 00:00:09,390 --> 00:00:14,130 continue pulling back the curtain on what AI cloning is, what's actually 6 00:00:14,130 --> 00:00:18,060 working, what's not working, and how clones are currently changing the way. 7 00:00:18,635 --> 00:00:22,865 That founders, creators and entrepreneurs are scaling their time, their 8 00:00:22,865 --> 00:00:25,745 sales support, and overall impact. 9 00:00:26,075 --> 00:00:28,505 Our company is called the Clone shop.ai. 10 00:00:28,505 --> 00:00:30,725 It's where we built hundreds of these already. 11 00:00:30,965 --> 00:00:34,175 They're digital versions of entrepreneurs that are helping to 12 00:00:34,175 --> 00:00:37,865 handle all these repeat conversations or even unique ones that don't 13 00:00:37,865 --> 00:00:39,845 involve the physical version of you. 14 00:00:40,155 --> 00:00:44,205 So you could stay focused on the work that only the real you can do. 15 00:00:44,475 --> 00:00:47,895 So in this episode, we're gonna break down a bunch of real use cases that 16 00:00:47,895 --> 00:00:49,905 you can see in action right now. 17 00:00:50,055 --> 00:00:54,855 Fast ROI plays and how you can start cloning yourself the smart way. 18 00:00:55,095 --> 00:00:55,875 Let's dive into it. 19 00:01:01,163 --> 00:01:02,603 Alright, so we're doing this, 20 00:01:02,693 --> 00:01:06,323 we're doing this, Hey, welcome to The Clone Shop. 21 00:01:06,323 --> 00:01:08,393 I'm Scott Duffy, and this is my partner, Joe. 22 00:01:08,393 --> 00:01:08,813 Fier. 23 00:01:08,873 --> 00:01:09,593 What's up, Joe? 24 00:01:09,698 --> 00:01:09,998 Yeah. 25 00:01:09,998 --> 00:01:10,988 How you doing, man? 26 00:01:11,423 --> 00:01:12,593 Oh, I'm, I'm doing good. 27 00:01:12,593 --> 00:01:17,033 So, like, I'm excited to be kicking the year off with, um, with this, this 28 00:01:17,033 --> 00:01:18,563 concept, this idea of the Clone Shop. 29 00:01:18,743 --> 00:01:21,983 It's an extension of what we've been doing for the last couple of years. 30 00:01:22,493 --> 00:01:28,013 And can you kind of like, share with people what, what is the Clone Shop like? 31 00:01:28,013 --> 00:01:30,683 Is a business, is is like a content and an educator? 32 00:01:30,683 --> 00:01:32,063 What, like what are we doing here? 33 00:01:32,363 --> 00:01:32,708 Yeah. 34 00:01:32,738 --> 00:01:36,188 So the Clone Shop is this kind of, it, it's like a reinvention of what 35 00:01:36,188 --> 00:01:37,808 we've been doing for the last Yeah. 36 00:01:37,868 --> 00:01:39,038 Two, three years. 37 00:01:39,098 --> 00:01:44,498 And the idea here is that the Clone Shop, we are focused on helping anyone 38 00:01:44,498 --> 00:01:49,628 who has this bottled up knowledge, you know, like that and, and you know, 39 00:01:49,658 --> 00:01:53,378 like all the way from people who are creators who are actively putting, 40 00:01:53,468 --> 00:01:57,068 you know, content out into the world and then doing something beyond the 41 00:01:57,068 --> 00:01:58,448 content, like what's the next step? 42 00:01:58,823 --> 00:02:02,753 Or it could be a business owner who wants to connect with more people, 43 00:02:02,753 --> 00:02:06,653 but maybe they're drowning in messages or phone calls or bookings, and 44 00:02:06,653 --> 00:02:10,223 they're just like, I can't actually connect and go deeper like I want to. 45 00:02:10,823 --> 00:02:13,583 What we're doing is we're working with these types of folks 46 00:02:14,063 --> 00:02:17,693 that, that essentially want to connect and scale themselves. 47 00:02:17,693 --> 00:02:20,783 They wanna scale their time and scale their knowledge, but also connect 48 00:02:20,783 --> 00:02:26,483 with people in a deeper way where it increases engagement through this new 49 00:02:26,483 --> 00:02:30,563 form of media, which is AI cloning or a digital twin kind of concept. 50 00:02:31,013 --> 00:02:35,543 And so what we do is we work with these folks, we create the strategy, 51 00:02:35,543 --> 00:02:38,543 we, well, first of all, we're educating, so we wanna put a lot more 52 00:02:38,543 --> 00:02:40,313 education out there as the clone shop. 53 00:02:40,313 --> 00:02:43,013 That's what we're starting to do right now here. 54 00:02:43,073 --> 00:02:47,693 Uh, and this is like ground floor 2026 is, let's talk about what cloning is. 55 00:02:48,728 --> 00:02:51,998 So we're putting that kind of flag in the sand there for us or for everybody. 56 00:02:51,998 --> 00:02:57,908 But then what we do is we work one-on-one with these folks who want the strategy and 57 00:02:57,908 --> 00:03:02,258 figure out, okay, where's the bottleneck maybe in someone's business right now 58 00:03:02,258 --> 00:03:06,158 or in their lives, you know, what's this concept of like a knowledge tax? 59 00:03:06,158 --> 00:03:09,398 I've been kind of starting to think about is like, what's, what's that annual 60 00:03:09,398 --> 00:03:13,988 tax that we pay for all the time that we're spending doing repetitive stuff? 61 00:03:14,318 --> 00:03:17,858 You know, we're, we're maybe just whatever it is, either on the public 62 00:03:17,858 --> 00:03:21,968 side of things, through lead generation, through uh, delivering content to 63 00:03:21,968 --> 00:03:27,278 our clients, our community, our teams operations, support, all these things. 64 00:03:27,278 --> 00:03:28,058 And there's even more. 65 00:03:28,688 --> 00:03:32,168 What we do is we try to help visualize all of that for folks and then show 66 00:03:32,168 --> 00:03:33,848 them how there's technology now. 67 00:03:33,848 --> 00:03:39,458 And we, we love the delphi.ai platform to actually do this kind of, you know, the 68 00:03:39,458 --> 00:03:41,078 legwork, we'll talk about what that is. 69 00:03:41,588 --> 00:03:44,588 Uh, but as a clone shop, at the Clone Shop, what we do as 70 00:03:44,588 --> 00:03:46,718 a team is we make this easy. 71 00:03:46,748 --> 00:03:51,638 We, it's a white glove handholding process where we literally are getting 72 00:03:51,638 --> 00:03:56,258 to know you and your company and your big vision in the bottlenecks, and then we 73 00:03:56,258 --> 00:03:58,448 map out, all right, here's your roadmap. 74 00:03:58,808 --> 00:03:59,678 Where do we start? 75 00:03:59,678 --> 00:04:01,088 But where can we progress? 76 00:04:01,148 --> 00:04:05,678 And we are the ones that are then building these, these clones using the 77 00:04:05,678 --> 00:04:11,078 platform Delphi we're building in, in, you know, how your, the thing speaks to 78 00:04:11,078 --> 00:04:15,601 the world using someone's voice, their personality, the way they talk and write. 79 00:04:16,028 --> 00:04:20,498 All that stuff translates to this new form of media, which is cloning. 80 00:04:20,798 --> 00:04:22,988 And that's why we're so excited because that can now. 81 00:04:23,588 --> 00:04:27,638 Help you expand your time and release the bottlenecks, so you're 82 00:04:27,638 --> 00:04:28,778 connecting with more people. 83 00:04:29,318 --> 00:04:33,368 And then there's automations, like, so we're helping optimize and automate, you 84 00:04:33,368 --> 00:04:35,468 know, portions to increase engagement. 85 00:04:35,468 --> 00:04:39,038 That's really the big idea because when you have more engagement, as we 86 00:04:39,038 --> 00:04:43,307 all know, then those are like, those are the hottest leads that can pop up. 87 00:04:43,328 --> 00:04:45,758 They're almost pre-qualifying themselves, you know? 88 00:04:46,307 --> 00:04:48,128 Um, it can help connect with clients. 89 00:04:48,128 --> 00:04:52,718 So your churn goes down and your, your ROI and value go up and 90 00:04:52,718 --> 00:04:54,038 word of mouth, all that stuff. 91 00:04:54,668 --> 00:04:58,868 Your team is released from doing these maybe repetitive things that, you 92 00:04:58,868 --> 00:05:02,798 know, in support, customer service, all the way to ops and content creation. 93 00:05:02,798 --> 00:05:04,628 There's all these things. 94 00:05:04,628 --> 00:05:08,528 So we're, yeah, we're, we're, we're the, the team that basically has been doing it 95 00:05:08,528 --> 00:05:11,228 in the trenches, over 300 clones created 96 00:05:11,978 --> 00:05:15,848 and, and we're literally like, come to us for that because it is 97 00:05:15,848 --> 00:05:16,878 this wild, wild west right now. 98 00:05:16,878 --> 00:05:17,143 Yeah. 99 00:05:17,443 --> 00:05:20,528 Yeah, I mean, that's really the thing is, is uh, you and I have been doing 100 00:05:20,528 --> 00:05:26,558 this for over two years now, and, uh, we work with, uh, the number one, uh, clone, 101 00:05:26,558 --> 00:05:28,178 provider, clone platform in the world. 102 00:05:28,178 --> 00:05:32,078 Delphi, who's backed by Sequoia and Menlo and Anthropic, and 103 00:05:32,078 --> 00:05:33,338 they're just an incredible company. 104 00:05:33,668 --> 00:05:37,658 And we built clones for literally some of the biggest business and personal brands 105 00:05:37,658 --> 00:05:40,388 in the world and have this knowledge. 106 00:05:40,477 --> 00:05:44,828 And I think what's happened is over the past, particularly the last six months, 107 00:05:44,948 --> 00:05:46,418 it's like there's something in the water. 108 00:05:46,868 --> 00:05:51,068 And we get so much inbound from people asking like, what is a clone? 109 00:05:51,068 --> 00:05:52,358 How can a clone help me? 110 00:05:52,838 --> 00:05:58,388 What's the difference between going to Delphi as an example or going to Heygen? 111 00:05:58,658 --> 00:06:02,078 Like, can you just help me to understand what this market is all about? 112 00:06:02,738 --> 00:06:05,948 And then once we do and we start working with them, they start 113 00:06:05,948 --> 00:06:11,498 asking questions like, how can I use this to eliminate redundant tasks? 114 00:06:11,528 --> 00:06:11,708 How 115 00:06:11,708 --> 00:06:13,088 can I use this to help? 116 00:06:13,358 --> 00:06:13,658 Um. 117 00:06:14,093 --> 00:06:15,563 Increase my reach. 118 00:06:15,773 --> 00:06:16,493 How can I use 119 00:06:16,493 --> 00:06:19,703 this to help increase my revenue without spending any 120 00:06:19,703 --> 00:06:22,223 additional time on my business? 121 00:06:22,313 --> 00:06:24,503 And that's exactly what we've been doing. 122 00:06:24,743 --> 00:06:26,093 Um, again, for the last two. 123 00:06:26,423 --> 00:06:29,663 For the last two years, um, you know, hundreds of clients. 124 00:06:29,663 --> 00:06:34,013 And, and so what we thought we should do is just start to share that knowledge 125 00:06:34,043 --> 00:06:38,243 'cause we don't see anybody else out there that's really doing a good job of that. 126 00:06:38,573 --> 00:06:41,903 And so you're gonna be able to come here every single day and you're gonna be able 127 00:06:41,903 --> 00:06:44,693 to hear us talk about one thing each day. 128 00:06:44,693 --> 00:06:48,443 You can do to help broaden your understanding of what a clone is and 129 00:06:48,443 --> 00:06:50,603 how it can work for you, for you. 130 00:06:50,843 --> 00:06:53,123 We're gonna show you use cases Joe. 131 00:06:53,918 --> 00:06:58,688 Joe is the ma. Joe is like the number one builder on the planet of clones. 132 00:06:58,898 --> 00:07:00,818 He's used all the different technologies. 133 00:07:00,818 --> 00:07:04,058 He's, he's gone through all like the hard knocks, done it all for you. 134 00:07:04,058 --> 00:07:08,468 And what, what Joe's gonna do is he's gonna show you actual case studies of 135 00:07:08,468 --> 00:07:13,298 clones that he's built so he can not only show you, um, the most powerful 136 00:07:13,298 --> 00:07:17,498 ways, um, that you can build a clone to get the results that you want, but then 137 00:07:17,558 --> 00:07:22,268 he'll show you examples of use cases and how clones are being used in sales 138 00:07:22,268 --> 00:07:26,828 departments, marketing departments for operations, uh, for human resources, 139 00:07:27,038 --> 00:07:31,778 um, for coaches, which has been like a, a, a huge, a huge use case for us, for 140 00:07:32,138 --> 00:07:35,198 religious institutions and churches and 141 00:07:35,198 --> 00:07:36,638 pastors all over the world. 142 00:07:36,998 --> 00:07:42,038 So we're really excited to take all of this experience and to share it with 143 00:07:42,038 --> 00:07:44,048 you and to do it on a regular basis. 144 00:07:44,048 --> 00:07:45,848 And we love to make this a dialogue. 145 00:07:45,848 --> 00:07:46,358 And so. 146 00:07:47,008 --> 00:07:48,088 A two-way dialogue. 147 00:07:48,088 --> 00:07:51,418 So, you know, if, if you are experiencing like you're working 148 00:07:51,418 --> 00:07:54,538 with a clone, you've built a clone, you're thinking about it, you have 149 00:07:54,538 --> 00:07:57,088 questions, please drop into the comments 150 00:07:57,118 --> 00:08:00,658 and let us know what's up because we wanna learn from your 151 00:08:00,658 --> 00:08:02,578 experience and we wanna share ours 152 00:08:02,758 --> 00:08:03,448 with all of you. 153 00:08:03,448 --> 00:08:06,208 And so, you know, I just think that we're really excited about this. 154 00:08:06,208 --> 00:08:08,638 Again, our company is, is The Clone Shop. 155 00:08:08,638 --> 00:08:11,908 We're at the Clone shop.ai is where you can find us. 156 00:08:12,088 --> 00:08:15,688 Um, and we'll be here every single day with our show, the Clone Shop to help 157 00:08:15,688 --> 00:08:18,658 educate, uh, all of you about, you know, what it is that we've learned. 158 00:08:19,013 --> 00:08:20,033 I am excited, man. 159 00:08:20,033 --> 00:08:20,423 Yeah. 160 00:08:20,423 --> 00:08:24,953 And I feel like this is gonna be a time to demystify a lot of what this technology 161 00:08:24,953 --> 00:08:28,973 is or even bring it onto your radar if you haven't thought of even what a clone is. 162 00:08:28,973 --> 00:08:32,603 So like Yeah, we will, we'll definitely dive into all the nuances. 163 00:08:32,603 --> 00:08:37,223 What are these other technologies that might be clone related, but there's 164 00:08:37,223 --> 00:08:40,073 different flavors, you know, and we will, we will kind of describe what 165 00:08:40,073 --> 00:08:43,613 that is in, in, um, in more of these shows that you'll see popping up. 166 00:08:43,613 --> 00:08:43,853 Yeah. 167 00:08:43,883 --> 00:08:45,893 'cause daily, that's the whole thing is like. 168 00:08:46,193 --> 00:08:49,403 All of us need this in our lives, and I fe feel like this is the biggest 169 00:08:49,403 --> 00:08:53,033 undertapped untapped thing in 2026. 170 00:08:53,093 --> 00:08:56,753 I mean, it's literally just a couple days in at the time of this recording. 171 00:08:57,053 --> 00:09:01,163 Uh, but the idea is like, this is something that every business owner 172 00:09:01,163 --> 00:09:03,953 will want this year or soon after. 173 00:09:04,103 --> 00:09:06,953 And, uh, it's early, so this is your time to jump in right now. 174 00:09:07,283 --> 00:09:07,853 Yeah. 175 00:09:07,853 --> 00:09:08,183 Yeah. 176 00:09:08,183 --> 00:09:13,493 So maybe today what we do is we start by just going through the fundamentals. 177 00:09:13,853 --> 00:09:18,923 And Joe, let me, I, I love to ask you some questions and um, maybe you can just, 178 00:09:18,953 --> 00:09:20,843 again, share based on your experience 179 00:09:20,843 --> 00:09:26,183 with, with the audience, um, you know, uh, everything from definitions 180 00:09:26,183 --> 00:09:28,373 to difference between competitors 181 00:09:28,613 --> 00:09:31,523 and, you know, what you need to get started building a clone. 182 00:09:31,523 --> 00:09:36,113 So, I I think my first question for you is, what is a clone? 183 00:09:36,318 --> 00:09:36,743 yeah, yeah, 184 00:09:36,803 --> 00:09:37,133 yeah. 185 00:09:37,193 --> 00:09:38,153 how does it work? 186 00:09:38,543 --> 00:09:40,763 That's probably the, uh, that's a good place to start. 187 00:09:40,763 --> 00:09:41,873 Like, what the heck is the clone? 188 00:09:42,203 --> 00:09:43,523 Um, surely. 189 00:09:43,928 --> 00:09:48,188 Most people have probably heard AI clone, and, and you probably have 190 00:09:48,188 --> 00:09:50,198 a picture of what that might be. 191 00:09:50,288 --> 00:09:54,818 And I would say the most common one, as we're talking with people, the question 192 00:09:54,818 --> 00:09:59,498 is, okay, well I've used chat GPT, you know, and you know, I have a custom 193 00:09:59,498 --> 00:10:02,078 GPT, so that is a form of a clone. 194 00:10:02,078 --> 00:10:03,878 It's a way to scale yourself, and it's great. 195 00:10:03,938 --> 00:10:08,678 It's probably the most rudimentary way, but that's fine because, uh, yeah. 196 00:10:08,678 --> 00:10:08,948 About, 197 00:10:09,248 --> 00:10:12,128 and so kind kind of like to, to, you know, piggyback on that, 198 00:10:12,458 --> 00:10:16,838 this idea of a clone is that you basically would take your content, 199 00:10:16,868 --> 00:10:21,278 you take your knowledge, and you would upload it to an AI tool, 200 00:10:21,638 --> 00:10:25,928 and then that AI tool would be able to act, um, is kind of like a digital 201 00:10:25,928 --> 00:10:28,178 twin of yours, would be the idea. 202 00:10:28,778 --> 00:10:33,488 So going into chat, GPT as an example, some of you may have built a custom 203 00:10:33,488 --> 00:10:39,548 GPT and uploaded a book or uploaded your HR documents and things like that. 204 00:10:39,878 --> 00:10:43,028 And then what you do is you make it available to people so that they can 205 00:10:43,028 --> 00:10:47,408 go in and they can ask a question of the custom GPT and be able to have 206 00:10:47,438 --> 00:10:51,368 that custom GPT answer theoretically in the same way that, that you 207 00:10:51,368 --> 00:10:51,728 would. 208 00:10:52,028 --> 00:10:52,348 that's right. 209 00:10:52,578 --> 00:10:52,868 Yeah. 210 00:10:52,958 --> 00:10:56,798 And, and, and there's, there's all kinds of, there's all kinds 211 00:10:56,798 --> 00:10:57,788 of clones out there, right? 212 00:10:57,788 --> 00:11:02,898 So you've got from chat GPT to, uh, to Heygen 213 00:11:02,918 --> 00:11:08,408 to, to Delphi who's our partner, who we, who's just amazing. 214 00:11:08,948 --> 00:11:13,388 What is the difference between like a Chachi PT clone versus a 215 00:11:13,468 --> 00:11:15,458 Heygen clone versus a Delphi clone? 216 00:11:15,593 --> 00:11:18,863 Yeah, great question because those are all the most common ones that come to mind. 217 00:11:18,863 --> 00:11:21,443 Chad, GPT, Heygen, and Delphi. 218 00:11:21,653 --> 00:11:21,713 So. 219 00:11:21,788 --> 00:11:22,118 Yeah. 220 00:11:22,928 --> 00:11:26,558 I'll just say chat bt since we're already there, starting there, it's very simple. 221 00:11:26,558 --> 00:11:26,708 Yeah. 222 00:11:26,708 --> 00:11:30,548 You can upload documents that support whatever use case you're going after. 223 00:11:30,908 --> 00:11:32,918 You know, if it's internal use cases, cool. 224 00:11:32,948 --> 00:11:33,128 Yeah. 225 00:11:33,128 --> 00:11:35,978 Your HR docs, SOPs, things like that. 226 00:11:36,518 --> 00:11:40,418 Uh, ChatGPT will limit you on the amount of files you can upload. 227 00:11:40,988 --> 00:11:44,108 I don't know if it's about 25 files right now or so, and there's ways to 228 00:11:44,108 --> 00:11:47,198 hack it to, you know, expand all that. 229 00:11:47,198 --> 00:11:52,868 But the, the thing that is going to lack on the chat GPT side is the ability to 230 00:11:52,958 --> 00:11:57,488 use that as a tool that you can embed on your website, either externally, 231 00:11:57,518 --> 00:12:03,278 internally, um, it's not gonna know your voice, so your actual speaking voice. 232 00:12:03,278 --> 00:12:07,358 It's not gonna be able to replicate your personality and how you think, 233 00:12:07,388 --> 00:12:10,328 because that's the, that's what we're trying to accomplish with a clone. 234 00:12:10,328 --> 00:12:14,948 It's not chat GT is going to assume a lot of stuff. 235 00:12:14,978 --> 00:12:18,668 We'll just say that it's gonna try to fill in gaps that are not from your 236 00:12:18,668 --> 00:12:21,608 mind or from your, your company's ip. 237 00:12:22,358 --> 00:12:24,098 It's gonna fill in gaps from the web. 238 00:12:24,128 --> 00:12:26,708 It's literally gonna go out there and try to, and this is 239 00:12:26,708 --> 00:12:28,118 where hallucinations come in. 240 00:12:28,118 --> 00:12:31,808 You know, it might give you false information so you know, you sure 241 00:12:31,808 --> 00:12:34,928 as heck, we'll probably see a lot if you go to ChatGPT, you can find 242 00:12:34,928 --> 00:12:36,458 a whole bunch of creators out there. 243 00:12:36,458 --> 00:12:40,178 Like there's an Alex Hermo, GPT, there's a Tony Rock. 244 00:12:40,178 --> 00:12:44,948 I mean, there's like literally any creator you could think of, someone's cloned them 245 00:12:45,158 --> 00:12:48,428 in the best that they can, you know, maybe it's based on their books or whatever, 246 00:12:48,428 --> 00:12:54,068 or YouTube videos, but that's not gonna be a true representation of that person. 247 00:12:54,308 --> 00:12:54,878 Or you. 248 00:12:54,908 --> 00:12:57,998 Like, I wouldn't want to, uh, trust the internet to come up 249 00:12:57,998 --> 00:12:59,558 with how I think, you know, 250 00:12:59,888 --> 00:13:00,188 yeah. 251 00:13:00,188 --> 00:13:02,948 And on top of that, what you just said, like there's Alex 252 00:13:02,948 --> 00:13:04,238 Ramoz is a great example. 253 00:13:04,448 --> 00:13:09,848 Um, the thing about a tool like a chat GPT is anyone can take your content 254 00:13:10,298 --> 00:13:14,348 and they can upload your content and they can create a clone out of you. 255 00:13:15,038 --> 00:13:15,788 Or your content. 256 00:13:15,793 --> 00:13:17,738 And, and a great example is Alex Ozzi. 257 00:13:18,068 --> 00:13:22,118 Um, someone mentioned to me about a week ago that there was a, a really cool Alex 258 00:13:22,118 --> 00:13:24,968 Ozzi clone that was available on chat GPT. 259 00:13:24,968 --> 00:13:29,378 So I went to the the GPT store and I entered Alex Hormoze and there wasn't 260 00:13:29,378 --> 00:13:31,328 one, there were a whole bunch of them 261 00:13:31,658 --> 00:13:35,678 and none of them, the creator on, on none of them was, was Alex. 262 00:13:36,188 --> 00:13:39,368 And so, you know, I think that, that there's also this issue when you're 263 00:13:39,368 --> 00:13:43,508 using a, a, a foundational model like a chat GPT, that your data's not gonna 264 00:13:43,508 --> 00:13:48,038 be secure, that anyone can get in there and try and duplicate you or spoof you. 265 00:13:48,368 --> 00:13:52,628 And so for me, you know, when I think about cloning, uh, you know, if, if 266 00:13:52,628 --> 00:13:55,658 there was, there were kind of like three different types of clones and 267 00:13:55,658 --> 00:13:59,858 one that we're talking about today and one is based on a foundational or built 268 00:13:59,858 --> 00:14:03,488 on a foundational model, that is the one I would stay the fur furthest away 269 00:14:03,678 --> 00:14:03,908 from. 270 00:14:04,268 --> 00:14:06,338 That's the one that just, that scares me the most. 271 00:14:06,338 --> 00:14:07,328 And unfortunately. 272 00:14:07,988 --> 00:14:11,618 I think there's a lot of consultants and independent contractors out 273 00:14:11,618 --> 00:14:13,748 there that are taking courses. 274 00:14:13,748 --> 00:14:18,488 They're learning how to build clones in this way, but they don't necessarily 275 00:14:18,488 --> 00:14:20,498 understand all of the issues. 276 00:14:20,798 --> 00:14:21,308 That's right. 277 00:14:21,308 --> 00:14:24,668 And I want to, we'll, definitely let's bookmark the issues category 278 00:14:24,673 --> 00:14:26,498 because that's a very common one. 279 00:14:26,798 --> 00:14:29,648 Sometimes Mo depends on who's coming in. 280 00:14:29,648 --> 00:14:33,248 Like some people are very worried about content and data security. 281 00:14:33,278 --> 00:14:36,398 Other people are just like, I, I, they're not thinking that 282 00:14:36,398 --> 00:14:38,080 way yet, but it does come up. 283 00:14:38,228 --> 00:14:43,773 Um, so yeah, chat, JPT just know that your stuff's getting trained, you know, 284 00:14:43,868 --> 00:14:45,428 like it's being shared with everyone. 285 00:14:45,428 --> 00:14:46,538 It's not locked down. 286 00:14:46,568 --> 00:14:50,738 Anybody can essentially take that clone, even look at the 287 00:14:50,738 --> 00:14:52,448 instructions, like how you built it. 288 00:14:52,928 --> 00:14:55,058 Um, you cannot embed it anywhere. 289 00:14:55,058 --> 00:14:59,708 You don't have flexibility to opt people in to have a full on experience. 290 00:15:00,098 --> 00:15:02,528 So that's, we'll just leave it there for Chatt BT. 291 00:15:02,528 --> 00:15:03,848 That's one form of the clone. 292 00:15:04,328 --> 00:15:05,748 The other one you mentioned Heygen. 293 00:15:05,768 --> 00:15:09,278 So awesome tool, but different use case. 294 00:15:09,548 --> 00:15:10,508 It's totally different. 295 00:15:10,508 --> 00:15:14,438 So when people think of cloning, I think a lot of people will 296 00:15:14,438 --> 00:15:16,628 immediately think of a video avatar. 297 00:15:16,688 --> 00:15:20,138 They're thinking of the AI influencer on Instagram or 298 00:15:20,138 --> 00:15:22,088 TikTok, you know, or YouTube now. 299 00:15:22,568 --> 00:15:24,818 And there's a time and place for them. 300 00:15:25,568 --> 00:15:29,498 I'm not always a fan of like that's, you know, I dunno, there, there's a 301 00:15:29,498 --> 00:15:32,648 whole bunch of ways to present an AI clone and use it in your marketing. 302 00:15:32,648 --> 00:15:35,438 But the point is, Heygen, it's scripted. 303 00:15:35,558 --> 00:15:41,828 It's not backed by your full body of knowledge, your ip, your personality. 304 00:15:42,218 --> 00:15:43,778 You're literally providing it. 305 00:15:44,153 --> 00:15:48,473 A, you know, it's training your visual, so your, your likeness in that way, you 306 00:15:48,473 --> 00:15:52,283 know, and you have to say, okay, yeah, you can clone me and all that, but now 307 00:15:52,283 --> 00:15:56,273 it's gonna get the way that you look and your voice, but then you have to 308 00:15:56,273 --> 00:15:58,553 feed it a script or multiple scripts. 309 00:15:58,733 --> 00:16:03,203 And the end result looks great because then it basically Heygen what it's doing 310 00:16:03,203 --> 00:16:07,193 is rendering all of that and then giving you a way to share that with the world. 311 00:16:07,793 --> 00:16:11,693 And, you know, it, it looks and sounds great, but again, it's, it 312 00:16:11,693 --> 00:16:16,853 is a clone, but it's more of a, it's a very structured, scripted clone. 313 00:16:17,453 --> 00:16:20,393 Delphi on the other, on the other side of things, their 314 00:16:20,393 --> 00:16:22,343 platform is purely unscripted. 315 00:16:22,463 --> 00:16:25,523 So that means you can load up millions of words of content. 316 00:16:25,523 --> 00:16:28,523 Like, I looked at my clone earlier, it's 17 million words in, I'm like, 317 00:16:28,763 --> 00:16:30,113 I think it's probably too many words. 318 00:16:30,233 --> 00:16:31,793 I gotta trim, trim some back. 319 00:16:32,243 --> 00:16:35,513 But, um, you know, most people, clones that we work with are probably about 320 00:16:35,513 --> 00:16:40,433 the one to 2 million word, uh, you know, average, but there's a lot less. 321 00:16:40,433 --> 00:16:43,643 You don't need to have that much body of work, you know, loaded in. 322 00:16:44,408 --> 00:16:47,318 But the idea is that Heygen, you don't have that ability. 323 00:16:47,318 --> 00:16:48,608 You cannot do that. 324 00:16:48,608 --> 00:16:54,248 Where you have this live clone that's basically creating a new conversation 325 00:16:54,248 --> 00:16:55,958 for each person that chats with it. 326 00:16:55,988 --> 00:16:57,338 It's just talking at people. 327 00:16:57,338 --> 00:16:57,398 Yeah. 328 00:16:58,253 --> 00:17:01,763 And I, and I think just to kind of circle back on those two, Joe, you've 329 00:17:01,763 --> 00:17:04,883 got, you know, really it's the battle between scripted and unscripted. 330 00:17:04,883 --> 00:17:07,523 So with a scripted clone, just like you were saying with 331 00:17:07,523 --> 00:17:09,143 Heygen, what are you gonna do? 332 00:17:09,143 --> 00:17:12,443 You are gonna go to their service and you're gonna upload a video 333 00:17:12,443 --> 00:17:16,733 sample, you're gonna upload an audio sample, and you'll type out either in 334 00:17:16,733 --> 00:17:18,623 the tool or you'll upload a script. 335 00:17:18,623 --> 00:17:22,103 And let's say that script is a, a two or a three minute sales 336 00:17:22,103 --> 00:17:22,553 pitch. 337 00:17:22,853 --> 00:17:24,995 Like that's a great application, 338 00:17:25,463 --> 00:17:25,793 right? 339 00:17:25,793 --> 00:17:28,313 That's what, you know, if someone is running these kind of like, uh, 340 00:17:28,313 --> 00:17:29,873 sales letters and things like that. 341 00:17:30,203 --> 00:17:31,973 Um, it is a really great application. 342 00:17:32,588 --> 00:17:36,428 But let's say that you're a coach, or let's say that you're an a, 343 00:17:36,458 --> 00:17:37,988 let's say you're an HR department 344 00:17:38,348 --> 00:17:44,258 and, um, you wanna be able to a answer any question that anybody has in real 345 00:17:44,258 --> 00:17:46,490 time from your body of knowledge. 346 00:17:46,988 --> 00:17:50,588 The only way that you can do that is to upload all of your content, 347 00:17:50,588 --> 00:17:55,418 all of your data, and train the model, um, in an unscripted clone. 348 00:17:55,778 --> 00:17:57,788 And so, again, it's not working off a script. 349 00:17:57,788 --> 00:18:01,208 You, you, you pull up the clone and anything that you ask, it will 350 00:18:01,208 --> 00:18:06,068 search only within that body of data that you've, you've uploaded and 351 00:18:06,068 --> 00:18:07,928 it will answer as if it were you. 352 00:18:08,288 --> 00:18:12,308 And what's really cool about, and, and, and the number one player in 353 00:18:12,308 --> 00:18:15,488 the, in the unscripted space, the, the number one tool is Delphi. 354 00:18:15,818 --> 00:18:20,048 And one of the things that's really awesome about, about Delphi 355 00:18:20,048 --> 00:18:22,868 is that it will get to know. 356 00:18:23,218 --> 00:18:28,978 Your, your voice, your style, your brand, it will answer a question and 357 00:18:28,978 --> 00:18:31,768 it will speak as, as if it's you. 358 00:18:32,278 --> 00:18:35,026 And we have examples over the, you know, over the coming days 359 00:18:35,068 --> 00:18:36,178 and months and things like that. 360 00:18:36,448 --> 00:18:39,958 Joe's gonna share examples of clones that he's built, which 361 00:18:39,958 --> 00:18:41,338 are absolutely phenomenal. 362 00:18:41,338 --> 00:18:46,198 You cannot tell the difference, um, in, in the sound of the voice or the style 363 00:18:46,378 --> 00:18:49,858 or the tempo of, of some of the clones that Joe, Joe has 364 00:18:49,858 --> 00:18:51,448 built using the Delphi platform. 365 00:18:51,988 --> 00:18:56,188 And, and, and the other thing that I love about unscripted clones, and Joe, 366 00:18:56,188 --> 00:19:01,318 maybe you can talk more about this, is let's say for example, I use this 367 00:19:01,318 --> 00:19:05,968 example of HR departments a lot because it's a real common use case right now, 368 00:19:06,448 --> 00:19:10,288 an HR department will go in and they'll load all of their systems, 369 00:19:10,288 --> 00:19:14,908 manuals, procedures, just all of their, their human resources materials. 370 00:19:15,328 --> 00:19:18,118 And then what they'll do is they'll create an HR clone manager. 371 00:19:18,563 --> 00:19:23,153 And someone in the company will go to the HR clone Manager, which they can find 372 00:19:23,153 --> 00:19:25,643 on the company's, um, internal website. 373 00:19:25,943 --> 00:19:29,603 And, and then they'll ask it a question like, what's our vacation policy? 374 00:19:30,143 --> 00:19:34,763 And you won't only get the answer, but you'll get a link to the actual form that 375 00:19:34,763 --> 00:19:37,133 you need to fill out to take a vacation. 376 00:19:37,793 --> 00:19:41,963 If you're a coach, on the other hand, someone may, may, may come to you, 377 00:19:42,053 --> 00:19:46,133 you've uploaded your books and you've uploaded all of your, your social 378 00:19:46,133 --> 00:19:49,973 media content and you've uploaded all of your speaking speeches and 379 00:19:49,973 --> 00:19:55,793 presentations, and someone will ask you a question and it will answer for you. 380 00:19:55,913 --> 00:19:59,363 Delphi will answer that question and it can provide a link to 381 00:19:59,363 --> 00:20:01,193 wherever that content came from. 382 00:20:01,493 --> 00:20:05,933 So it can refer the person to a link to buy your book or to buy, um, 383 00:20:05,963 --> 00:20:07,703 something at your next mastermind, 384 00:20:07,913 --> 00:20:08,933 which is really cool. 385 00:20:09,398 --> 00:20:09,848 Yeah. 386 00:20:10,178 --> 00:20:13,538 Uh, so I'll speak on that a little bit, is a good frame. 387 00:20:13,538 --> 00:20:18,038 I like to say when we're describing this concept to folks, 'cause it's, 388 00:20:18,038 --> 00:20:20,738 it's truly this, this is why I love that we're doing this and putting it 389 00:20:20,738 --> 00:20:23,108 out here is a lot of it's education. 390 00:20:23,108 --> 00:20:26,108 When we first talk with someone, it's describing what the difference of these 391 00:20:26,108 --> 00:20:31,058 clones are, but also what's this journey now that you can create for your, your 392 00:20:31,058 --> 00:20:36,068 people, depending on where this is gonna live, the use case or the style of clone. 393 00:20:36,428 --> 00:20:41,738 So exactly what you just said it, what we like to do is define, all 394 00:20:41,738 --> 00:20:43,178 right, what's the biggest bottleneck? 395 00:20:43,178 --> 00:20:47,678 And let's say if it's internal ops or team, you know, they're just doing 396 00:20:47,678 --> 00:20:50,858 repetitive stuff and you can see like, okay, we're spending a lot of time 397 00:20:50,858 --> 00:20:52,688 and a lot of money doing these things. 398 00:20:52,718 --> 00:20:54,578 Well cool, let's solve that with a clone. 399 00:20:54,998 --> 00:20:59,918 So let's figure out what are the materials that are involved with that operation 400 00:21:00,278 --> 00:21:04,598 and, and also who's the person, because we gotta, we got a big thing with 401 00:21:04,598 --> 00:21:06,788 Delphi, which I appreciate is that. 402 00:21:07,163 --> 00:21:10,553 There's no fictitious people made on the Delphi platform. 403 00:21:10,553 --> 00:21:16,403 We're not cloning some, uh, some made up AI avatar or, or not 404 00:21:16,403 --> 00:21:17,873 even an organization as a whole. 405 00:21:17,873 --> 00:21:20,213 It's a person because the whole I idea here 406 00:21:20,273 --> 00:21:21,698 a a verif, A verified 407 00:21:22,133 --> 00:21:23,123 a verified person? 408 00:21:23,123 --> 00:21:23,453 Yeah. 409 00:21:23,483 --> 00:21:26,843 So there's a whole process to it, and that's a huge differentiator 410 00:21:26,843 --> 00:21:31,133 because it's, it literally shows, okay, someone has done the time to, 411 00:21:31,193 --> 00:21:33,113 um, to accumulate all this knowledge. 412 00:21:33,143 --> 00:21:35,423 They have the ownership of that material. 413 00:21:35,633 --> 00:21:37,253 It's been verified by the platform. 414 00:21:37,673 --> 00:21:41,723 And, you know, inside of a company it might be, yeah, your, your HR manager, it 415 00:21:41,723 --> 00:21:46,239 could be your CEO, whatever, whoever it is, So we want to have all that material. 416 00:21:46,239 --> 00:21:47,859 We always try to gather all of that. 417 00:21:47,919 --> 00:21:51,369 And at Delphi we can literally upload any kind of text, audio, 418 00:21:51,369 --> 00:21:54,999 video, and there's a whole bunch of other things we could put in there 419 00:21:54,999 --> 00:21:56,799 too that we support, we help with. 420 00:21:57,399 --> 00:22:00,759 But the idea is if that's all in there, then what we do is we 421 00:22:00,759 --> 00:22:05,019 layer in these instructions behind the scenes to create a journey. 422 00:22:05,229 --> 00:22:09,339 So this conversation, people can have a text or an audio 423 00:22:09,339 --> 00:22:11,649 conversation with a clone. 424 00:22:11,649 --> 00:22:17,139 So you're clone, it's going to write like you write and speak like you 425 00:22:17,139 --> 00:22:21,459 speak because it's mimicking this whole speaking and writing pattern. 426 00:22:21,459 --> 00:22:24,969 There's, there's all these patterns are basically written out inside the platform, 427 00:22:25,509 --> 00:22:30,699 so you can be confident and know, alright, well someone on my team, if they start to 428 00:22:30,699 --> 00:22:32,799 chat with my clone at any time of the day. 429 00:22:33,144 --> 00:22:37,584 No matter what, what's going on, they can have a chat and ask a question. 430 00:22:37,584 --> 00:22:40,944 It's going to represent me as I want to be represented. 431 00:22:41,244 --> 00:22:44,165 And there's all these checks and you know, there's things that we do 432 00:22:44,184 --> 00:22:45,804 and work with folks to refine that. 433 00:22:46,494 --> 00:22:48,624 But then at the same time, we're creating a journey. 434 00:22:48,624 --> 00:22:51,444 So like, what's the best outcome of this? 435 00:22:51,474 --> 00:22:53,394 This use case that we're putting out there? 436 00:22:53,394 --> 00:22:56,304 Or maybe a series of outcomes we can create conditions. 437 00:22:56,844 --> 00:22:58,914 So based on like if they ask for something. 438 00:22:58,974 --> 00:22:59,304 Yeah. 439 00:22:59,724 --> 00:23:02,454 What's the kind of answer and what's maybe a URL our next 440 00:23:02,454 --> 00:23:04,344 action we want them to take. 441 00:23:04,717 --> 00:23:08,647 so we've talked about, uh, a foundational model, like a chat GPT clone. 442 00:23:09,007 --> 00:23:12,757 We've talked about a scripted clone like Heygen, where you 443 00:23:13,177 --> 00:23:15,667 provided the video sample, audio sample, and then you give it a 444 00:23:15,667 --> 00:23:17,707 script and it trains off the script. 445 00:23:18,217 --> 00:23:21,547 And then we've talked about unscripted clones, the leader being Delphi, 446 00:23:21,967 --> 00:23:26,182 and how you can upload all of your content without limit. 447 00:23:26,767 --> 00:23:32,317 And, um, the model will train on your content and answer in your brand, your 448 00:23:32,317 --> 00:23:34,687 style, your tone, all of that kinda stuff. 449 00:23:34,777 --> 00:23:39,067 Now, what happens if somebody asks a question that the 450 00:23:39,067 --> 00:23:40,387 model hasn't been trained on? 451 00:23:40,807 --> 00:23:46,837 You haven't provided content to us, does it go outside to like chat GPT or grok or 452 00:23:46,837 --> 00:23:50,422 something and try and find an answer or how do you handle that? 453 00:23:50,722 --> 00:23:55,642 Yeah, so what's really unique with the platform, Delphi, that we chose, and, 454 00:23:55,642 --> 00:23:59,512 and we can even talk about the story of why we're using Delphi, uh, but the 455 00:23:59,512 --> 00:24:03,892 idea is that you have the ability to give it some limits, but the idea, it's 456 00:24:03,892 --> 00:24:08,647 not going out to the web, and it's not like ChatGPT or any of these other ones. 457 00:24:08,647 --> 00:24:10,222 It's not trying to make stuff up. 458 00:24:10,732 --> 00:24:15,832 So there are alerts that could be set up if there's a, a question that cannot be 459 00:24:15,832 --> 00:24:19,822 answered by the system, and that basically will be sent to you and your team, 460 00:24:19,822 --> 00:24:23,512 whoever's on the account that says, Hey, this person needs a little extra help. 461 00:24:23,542 --> 00:24:27,232 You know, the, the Delphi or the clone could not answer this, so. 462 00:24:27,852 --> 00:24:32,112 That's a, an easy way to tell us and the, and the clone person to say 463 00:24:32,112 --> 00:24:34,842 like, Hey, let's just put a little bit of extra content in here to 464 00:24:34,842 --> 00:24:37,062 answer that, whatever that thing was. 465 00:24:37,572 --> 00:24:40,122 And there's a few ways that we go about doing that 466 00:24:40,452 --> 00:24:44,652 is, you know, you could literally upload more content to support whatever that 467 00:24:44,652 --> 00:24:47,322 topic was, and that's easy enough. 468 00:24:47,502 --> 00:24:51,102 Um, there's also this really cool interview mode that just rolled out 469 00:24:51,102 --> 00:24:56,322 in Delphi where you can have a back and forth exchange based on a whole 470 00:24:56,322 --> 00:25:01,002 bunch of different topics that the system anticipates people will ask 471 00:25:01,362 --> 00:25:03,042 based on what it knows about you. 472 00:25:04,002 --> 00:25:04,752 So it's, 473 00:25:04,777 --> 00:25:05,497 it's really cool. 474 00:25:05,497 --> 00:25:06,247 That's a new feature. 475 00:25:06,247 --> 00:25:07,117 It's really cool. 476 00:25:07,392 --> 00:25:08,112 Amazing. 477 00:25:08,112 --> 00:25:11,412 I was just chatting with a client yesterday that said he spent two hours 478 00:25:11,682 --> 00:25:15,642 going through that and it was effortless because it feels, it's kinda like this, 479 00:25:15,642 --> 00:25:18,522 like, you know, we're, we're fielding questions back and forth and then 480 00:25:18,522 --> 00:25:20,412 you just give it your natural answer. 481 00:25:20,472 --> 00:25:23,532 You can use audio or text, whatever flows out. 482 00:25:23,532 --> 00:25:26,052 I love audio whisper flow and. 483 00:25:26,722 --> 00:25:30,142 I just talk it out, and it's such an amazing natural way you can go on a 484 00:25:30,142 --> 00:25:34,972 walk and do this, and then sooner or later you realize, okay, I just fed my 485 00:25:34,972 --> 00:25:37,932 digital mind with all of this new insight 486 00:25:38,992 --> 00:25:40,282 and what it's going to do. 487 00:25:40,282 --> 00:25:43,342 The system trains your mind instantly, 488 00:25:43,642 --> 00:25:44,872 pretty much instantly. 489 00:25:45,352 --> 00:25:48,142 And, and then, you know, you could be confident to know that the 490 00:25:48,142 --> 00:25:53,059 system's smart enough to know, uh, context, like based on a conversation 491 00:25:53,362 --> 00:25:55,252 and what you've given the mind, 492 00:25:55,792 --> 00:25:59,752 it can connect the dots really well and personalize it along the way. 493 00:26:00,052 --> 00:26:01,792 So it's, it's a total game changer. 494 00:26:01,792 --> 00:26:02,602 And yeah. 495 00:26:02,672 --> 00:26:08,242 Chat GPT no, you cannot do And, um, and, and Heygen obvi, 496 00:26:08,272 --> 00:26:09,532 like we said, that's scripted. 497 00:26:09,532 --> 00:26:10,582 So it's, it's not even 498 00:26:10,597 --> 00:26:11,977 It is just a different use case. 499 00:26:12,307 --> 00:26:13,627 Really, really awesome product. 500 00:26:13,627 --> 00:26:14,197 Just different use 501 00:26:14,602 --> 00:26:15,382 Right, right, right. 502 00:26:15,517 --> 00:26:19,207 You know, the other, the other, you know, by the way, one, one of the things 503 00:26:19,207 --> 00:26:24,217 that I loved is when you originally set up my clone, when when people 504 00:26:24,217 --> 00:26:27,632 have asked me questions that, and by the way, so I trained my clone on. 505 00:26:28,432 --> 00:26:33,652 I think four books on, you know, zillions of years of social media 506 00:26:33,652 --> 00:26:35,452 and like thousands of posts. 507 00:26:35,632 --> 00:26:40,822 Um, I uploaded all of my, all of my, uh, events that I hosted, 508 00:26:40,822 --> 00:26:42,142 all of the video from all the events. 509 00:26:42,142 --> 00:26:44,722 So I have like all of this, all this content, but every once in 510 00:26:44,722 --> 00:26:46,762 a while I still get a question. 511 00:26:47,182 --> 00:26:50,152 Like I, I sometimes I think people just wanna mess with it 512 00:26:50,212 --> 00:26:51,330 and see how far they can take, 513 00:26:51,592 --> 00:26:53,932 you know, where did you go on your last vacation? 514 00:26:54,142 --> 00:26:55,672 You know, what's your favorite color? 515 00:26:55,672 --> 00:26:56,092 Stuff like that. 516 00:26:56,272 --> 00:26:59,962 Anyway, so that stuff does come across, at least for me from time to time. 517 00:27:00,082 --> 00:27:02,362 But what I do, what I'll do is I'll get an email 518 00:27:02,962 --> 00:27:06,202 and it will, it will just say, Hey, a person asked this question, 519 00:27:06,532 --> 00:27:07,972 hasn't been trained on this answer. 520 00:27:08,152 --> 00:27:10,042 All I have to do is hit reply, 521 00:27:10,432 --> 00:27:12,922 put the answer in, and it trains the model. 522 00:27:13,792 --> 00:27:14,302 That's one way 523 00:27:14,332 --> 00:27:15,802 so simple, 524 00:27:16,012 --> 00:27:19,402 it's so cool, and it's so simple and it requires so little, 525 00:27:19,432 --> 00:27:21,502 little work on, on, on my end. 526 00:27:21,562 --> 00:27:25,072 Um, Joe, I, I think you know, another. 527 00:27:25,507 --> 00:27:30,577 Thing that comes up a lot when we talk to people about, about cloning is, um, 528 00:27:31,177 --> 00:27:35,497 is this idea of how safe is your data? 529 00:27:36,247 --> 00:27:41,017 And, and, and you know, particularly in the context of if you are, let's 530 00:27:41,017 --> 00:27:45,997 say, a, a coach or a consultant and you have a lot of books out that 531 00:27:45,997 --> 00:27:47,167 you have a lot of IP that you've 532 00:27:47,167 --> 00:27:51,067 created and you don't want chat GPT to train on it. 533 00:27:51,187 --> 00:27:55,417 Although if it's already on the internet, the odds are chat GT's trained on it, 534 00:27:55,867 --> 00:27:56,197 right? 535 00:27:56,227 --> 00:28:01,387 If you are a, a company and you have going back to he, to, to hr, HR 536 00:28:01,387 --> 00:28:05,467 policies and things like that, you don't necessarily want the external, 537 00:28:05,647 --> 00:28:07,987 you know, AI world to be training on 538 00:28:08,107 --> 00:28:08,557 Right. 539 00:28:08,562 --> 00:28:08,812 Exactly. 540 00:28:09,365 --> 00:28:11,435 with chat GPT, there's really nothing you can do. 541 00:28:11,705 --> 00:28:15,695 I mean, you can create a custom GPT and you know, we're told that 542 00:28:15,995 --> 00:28:19,775 that content is supposed to be kind of living within a wall, right? 543 00:28:20,075 --> 00:28:23,240 If it's selected and who knows if how that works. 544 00:28:23,310 --> 00:28:23,600 Yeah. 545 00:28:23,660 --> 00:28:25,430 Yeah, so we, we, we just don't know. 546 00:28:25,670 --> 00:28:29,210 And then you have your scripted clones where I think, you know, to some extent 547 00:28:29,360 --> 00:28:33,980 your, um, you know, your, the level of risk is a lot lower because if you're 548 00:28:34,040 --> 00:28:37,580 writing a three minute sales script and you're, you're putting up, but 549 00:28:37,580 --> 00:28:39,080 if this, it's all of your content. 550 00:28:39,080 --> 00:28:44,270 Like does a company like Delphi use it to train other models, or 551 00:28:44,270 --> 00:28:46,820 does it like, how safe is my data? 552 00:28:47,270 --> 00:28:49,190 And, and, and where is it? 553 00:28:49,790 --> 00:28:53,090 Is it being used to train anything else? 554 00:28:53,509 --> 00:28:56,689 Quick answer is no, it's not training anywhere else. 555 00:28:56,839 --> 00:28:58,069 Your, your data. 556 00:28:58,099 --> 00:29:01,129 So with Delphi, and this is a big thing they pride themselves on, there's 557 00:29:01,129 --> 00:29:03,229 docs that explain all of this too. 558 00:29:03,289 --> 00:29:06,169 And like we were saying earlier, some people lead with this, 559 00:29:06,199 --> 00:29:08,119 this worry, which is rightly so. 560 00:29:08,149 --> 00:29:11,809 'cause I think that's on the top of mind for a lot of folks when yeah, 561 00:29:11,809 --> 00:29:14,659 if you have all this IP out there, you're like, I've spent my life 562 00:29:14,689 --> 00:29:16,429 building this, my thoughts, all that. 563 00:29:16,429 --> 00:29:19,129 Like the last thing I wanna do is just say, here you go, world. 564 00:29:19,309 --> 00:29:20,209 And I get no credit. 565 00:29:20,599 --> 00:29:21,529 So with Delphi. 566 00:29:22,339 --> 00:29:27,349 Whenever you upload a file, just you are just, just know that they're staying 567 00:29:27,349 --> 00:29:29,719 within the confines of the platform. 568 00:29:29,959 --> 00:29:34,699 It's not training open ai, andro, and all these like foundational 569 00:29:34,699 --> 00:29:37,029 models like you mentioned, because those foundational models are what. 570 00:29:37,899 --> 00:29:43,059 Power Delphi to do its, its, its thing and, and, and make sure that 571 00:29:43,389 --> 00:29:45,039 contextually everything's working. 572 00:29:45,039 --> 00:29:49,779 And it, it helps basically power the brain, but it's not training those models. 573 00:29:50,289 --> 00:29:54,249 Um, there's basically you, if you ever choose to leave the 574 00:29:54,249 --> 00:29:55,899 platform, you can delete that. 575 00:29:55,899 --> 00:29:57,279 You can export the content. 576 00:29:57,279 --> 00:29:58,539 You have full control there. 577 00:29:58,929 --> 00:30:03,609 Um, when it's within the platform itself, you have the ability to, like we were 578 00:30:03,609 --> 00:30:07,029 talking about, you can have it just look at that content and that content 579 00:30:07,029 --> 00:30:09,879 only so it's siloed from anywhere else. 580 00:30:10,209 --> 00:30:13,329 Um, there's no external links that people can download. 581 00:30:13,749 --> 00:30:18,429 You have the ability to turn on or off any references like you were mentioning. 582 00:30:18,459 --> 00:30:21,879 Oh, you could point 'em to links or source materials, or you can totally 583 00:30:21,879 --> 00:30:26,469 turn that off and just know that this thing will communicate based on 584 00:30:26,469 --> 00:30:30,159 your content, but it's not going to give all the links to your specific 585 00:30:30,159 --> 00:30:31,719 documents if you don't want it to. 586 00:30:32,074 --> 00:30:32,364 Sure. 587 00:30:33,172 --> 00:30:35,037 wise, I mean, it's, it's, it's. 588 00:30:35,672 --> 00:30:39,152 It's pretty impressive because I don't think there's another tool 589 00:30:39,152 --> 00:30:45,032 that lives above that is very clear to show how safe your data is. 590 00:30:45,542 --> 00:30:50,012 I mean, I've not seen any issues of, of like data issues from the 591 00:30:50,012 --> 00:30:52,142 platform itself, none of our clients. 592 00:30:52,202 --> 00:30:55,952 And I think when you realize, okay, you have full control, you 593 00:30:55,952 --> 00:30:59,822 hold the keys, um, it's, it's a completely different ball game. 594 00:30:59,822 --> 00:31:05,582 If you were to just go to build something on top of Anthropic or ChatGPT with 595 00:31:05,582 --> 00:31:10,502 your own little, you know, I guess I'll say hack job of like, you know, 596 00:31:10,532 --> 00:31:14,612 APIs and syncing, I wouldn't feel as comfortable with a setup like that. 597 00:31:14,957 --> 00:31:15,317 Right. 598 00:31:15,317 --> 00:31:19,337 And I'll tell you the, the other place where I just wouldn't feel comfortable 599 00:31:19,337 --> 00:31:24,017 if somebody was building a clone for me is, is, you know, we, we love our, you 600 00:31:24,017 --> 00:31:28,697 know, consultants and coaches and things like that, that are building AI clones. 601 00:31:28,697 --> 00:31:34,157 But one thing you just have to be really careful about is, you know, what would 602 00:31:34,157 --> 00:31:37,997 happen if, you know that person got sick 603 00:31:38,117 --> 00:31:39,887 and they built your clone, or they moved, or 604 00:31:39,887 --> 00:31:43,397 they got into a different business and there was an issue, there was a problem. 605 00:31:43,847 --> 00:31:46,127 Who's gonna, who's gonna service that? 606 00:31:46,127 --> 00:31:48,347 Who's gonna support that? 607 00:31:48,707 --> 00:31:51,797 I know one of the things that was really important to, to you and I when 608 00:31:51,797 --> 00:31:56,267 we got started doing this a couple years ago was we wanted to make sure 609 00:31:56,267 --> 00:31:58,007 that we were working with companies. 610 00:31:58,007 --> 00:31:59,837 'cause the market is so young, right? 611 00:31:59,837 --> 00:32:00,137 It's so, 612 00:32:00,137 --> 00:32:02,567 I mean, ChatGPT's only been around for three years, 613 00:32:02,672 --> 00:32:03,062 is, yeah. 614 00:32:03,062 --> 00:32:03,122 Yeah. 615 00:32:03,587 --> 00:32:06,017 so we wanted to make sure that we were, we were 616 00:32:06,017 --> 00:32:09,587 working with companies, we were working with people that, that we. 617 00:32:10,457 --> 00:32:14,687 Funded that were venture funded, where we knew the investors, we 618 00:32:14,687 --> 00:32:19,187 knew the firms, we knew there was a lot of safety and security there. 619 00:32:19,307 --> 00:32:23,327 And um, and so that's another reason why we have been, you 620 00:32:23,327 --> 00:32:28,157 know, probably the most passionate advocates on the planet for Delphi. 621 00:32:28,277 --> 00:32:29,687 We just, we love the tool. 622 00:32:29,687 --> 00:32:33,347 'cause it, it, that's just another one of the boxes that, that it checks. 623 00:32:33,932 --> 00:32:38,882 another question that I get often I know you do also is like, we've talked 624 00:32:38,882 --> 00:32:45,182 about coaches as an example that are uploading lots of books and, and content 625 00:32:45,182 --> 00:32:46,832 and social media and stuff like that. 626 00:32:46,832 --> 00:32:49,112 But, but what if you're just getting started? 627 00:32:49,232 --> 00:32:52,142 What, what if you are, you don't have a lot of content, 628 00:32:52,532 --> 00:32:59,102 like how much content do you need to actually take advantage 629 00:32:59,102 --> 00:33:00,272 of the benefits of a clone? 630 00:33:01,022 --> 00:33:04,772 That's a great one because it's not made just for the people who have 631 00:33:04,772 --> 00:33:09,032 millions of words out there who are publishing books like yourself and, and 632 00:33:09,032 --> 00:33:10,922 I'm soon to be putting a new one out. 633 00:33:11,312 --> 00:33:15,302 Um, what someone can do, let's say you don't have any published content, 634 00:33:15,722 --> 00:33:19,202 you sure as heck have something up here that's, that's stored or maybe 635 00:33:19,202 --> 00:33:20,912 some documents out in your computer. 636 00:33:20,912 --> 00:33:24,392 So, I mean, there's a few ways I, I've been thinking about this. 637 00:33:24,392 --> 00:33:29,102 Uh, Delphi to answer the question, there's no set number for like amount 638 00:33:29,102 --> 00:33:33,212 of words that you need to have trained up, but I would say like on the low end 639 00:33:33,212 --> 00:33:37,592 to get a decent clone, I've seen some success out of like two or 300,000 words. 640 00:33:38,042 --> 00:33:38,372 That's 641 00:33:38,752 --> 00:33:40,547 so so break, so break that down for me. 642 00:33:40,547 --> 00:33:40,907 So, 643 00:33:40,997 --> 00:33:45,347 to me is like a, I'm, I'm like a, not very tech savvy, 644 00:33:45,767 --> 00:33:50,597 but, um, so like, like with some of this, with some of this stuff, so like 645 00:33:50,597 --> 00:33:55,667 when I hear words, I think of tokens, like, and people talk a lot about tokens. 646 00:33:55,907 --> 00:33:58,127 Honestly, I have no idea what the hell they're talking about. 647 00:33:58,487 --> 00:34:02,387 But, but like, when it comes to words, is that like a book or 648 00:34:02,387 --> 00:34:04,307 is it like a couple of articles? 649 00:34:04,315 --> 00:34:06,407 Or is it kind of the idea where. 650 00:34:07,157 --> 00:34:10,187 We're gonna leverage, we're gonna help you to leverage the 651 00:34:10,187 --> 00:34:11,447 tool that Delphi has built. 652 00:34:11,447 --> 00:34:11,867 Now 653 00:34:12,257 --> 00:34:15,917 we're gonna start you off by having a conversation with that tool 654 00:34:16,457 --> 00:34:20,207 and, and you can take that as long as far as you, or as far as you want 655 00:34:20,507 --> 00:34:23,117 to begin the training and then to supplement it. 656 00:34:23,477 --> 00:34:26,567 We need this, what, what do we need to supplement that? 657 00:34:26,772 --> 00:34:30,252 I think most people have something they start with like, 'cause we've 658 00:34:30,252 --> 00:34:32,862 dealt with a lot of clients that just don't have a lot of stuff. 659 00:34:32,862 --> 00:34:36,702 Like literally more, not more than like 10,000 published words. 660 00:34:36,702 --> 00:34:41,382 And that might be like a what a small kind of pamphlet type. 661 00:34:41,412 --> 00:34:42,612 I mean, I'm looking it up right now, 662 00:34:42,642 --> 00:34:42,882 It's like 663 00:34:42,887 --> 00:34:43,692 a little brochure. 664 00:34:43,992 --> 00:34:44,712 Yeah, yeah. 665 00:34:44,712 --> 00:34:47,892 Like what the standard paperback format book is about. 666 00:34:48,972 --> 00:34:50,922 200,000 words is a thick book. 667 00:34:50,922 --> 00:34:51,732 Usually it clocks in. 668 00:34:51,792 --> 00:34:53,652 I mean, that's a, that's a big book and 669 00:34:53,982 --> 00:34:56,652 it's a lot of hours of, of talking. 670 00:34:57,162 --> 00:35:02,622 But the thing is, we all have some type of documents that we've, we've 671 00:35:02,622 --> 00:35:04,362 somehow put our knowledge into. 672 00:35:04,362 --> 00:35:08,382 And it, even if it's frameworks and all that stuff, that's all worth uploading. 673 00:35:08,802 --> 00:35:12,402 And there's, there's a process we do internally that's, you know, I 674 00:35:12,402 --> 00:35:16,302 wouldn't expect everyone else to do, but we do leverage the other AI tools. 675 00:35:16,572 --> 00:35:19,662 Like if you had a lot of your own body of work, you can put that into 676 00:35:19,662 --> 00:35:22,472 something like Gemini or even ChatGPT. 677 00:35:22,932 --> 00:35:26,442 And this is only if you want it to know that you might be training your stuff 678 00:35:26,442 --> 00:35:32,142 there, but it can condense that stuff into a more, it's called an artifact 679 00:35:32,142 --> 00:35:36,132 basically, where that can now be uploaded to Delphi and give it a decent 680 00:35:36,132 --> 00:35:40,482 picture of who you are, what you do. 681 00:35:40,962 --> 00:35:41,382 Um. 682 00:35:42,072 --> 00:35:45,672 I would pair that up with the interview mode in Delphi, like 683 00:35:45,672 --> 00:35:50,382 where literally if you sync up your, let's say some of your social media 684 00:35:50,382 --> 00:35:51,822 accounts, like LinkedIn's a good one. 685 00:35:51,822 --> 00:35:56,862 If you're active on there, it'll pull in some of the initial data of, of uh, the 686 00:35:56,862 --> 00:35:58,962 topics you work in, you know, the fields. 687 00:35:59,862 --> 00:36:04,662 And using the interview mode, you can have a two hour long dialogue 688 00:36:04,662 --> 00:36:07,302 like this, this, uh, client that we just talked with the other day. 689 00:36:07,752 --> 00:36:12,042 And that could be enough to just get it going alone. 690 00:36:12,042 --> 00:36:14,022 Like that would just be the foundation. 691 00:36:14,052 --> 00:36:15,672 I would not stay there. 692 00:36:15,732 --> 00:36:19,782 I would certainly want to create more content or fill in gaps as they come in. 693 00:36:19,797 --> 00:36:23,412 But I mean, off the street that's what I would do is like load in 694 00:36:23,412 --> 00:36:27,522 whatever you have, use Delphi as interview mode to at least have 695 00:36:27,522 --> 00:36:29,262 something to start building from. 696 00:36:29,712 --> 00:36:33,522 And certainly people can have really interesting conversations. 697 00:36:34,122 --> 00:36:38,082 And Delphi, what's so great and you know, when we're working with folks 698 00:36:38,082 --> 00:36:40,902 is we're keeping an eye on what are these gaps or where are the. 699 00:36:41,397 --> 00:36:45,537 Where, what are the FAQs or even the should have ask questions. 700 00:36:45,942 --> 00:36:47,217 I, I always love that. 701 00:36:47,217 --> 00:36:52,047 And, um, you can even use Delphi to help you ask those questions. 702 00:36:52,047 --> 00:36:53,767 What's kind of cool is you can use the tool 703 00:36:54,117 --> 00:36:58,857 to help it extract more from you, or at least to start thinking like, Hey, 704 00:36:58,857 --> 00:37:03,357 how, how else can I serve value in this form of using a, uh, a clone? 705 00:37:03,666 --> 00:37:07,386 Joe, a question I have is, let's say we decide, let's say I have 706 00:37:07,386 --> 00:37:13,146 a podcast and I want the, the model to train off of my podcast. 707 00:37:14,346 --> 00:37:18,876 Is Delphi able to tell the difference between my voice as a 708 00:37:18,876 --> 00:37:20,766 speaker and another speaker, 709 00:37:21,066 --> 00:37:24,666 or does it think that all of our content is the same and it's coming from me? 710 00:37:24,966 --> 00:37:25,506 No. 711 00:37:25,536 --> 00:37:29,556 So this is actually one of the reasons why I chose Delphi like three years ago 712 00:37:29,616 --> 00:37:33,156 over any other chat bot or, or, um, clone. 713 00:37:33,216 --> 00:37:36,036 There were no other real clone options actually. 714 00:37:36,546 --> 00:37:41,226 Um, so what Delphi does before you upload any material, like a podcast, 715 00:37:41,226 --> 00:37:45,516 YouTube video, or any kind of audio, possibly even anything at this point, 716 00:37:45,516 --> 00:37:47,106 is we want to train your voice. 717 00:37:47,166 --> 00:37:50,436 And what it's gonna do is, you know, and this is literally 718 00:37:50,436 --> 00:37:51,936 uploading an audio sample. 719 00:37:52,116 --> 00:37:56,016 It could be as short as a couple minutes, or it could be longer, 30 minutes 720 00:37:56,046 --> 00:37:58,236 plus to really refine your style. 721 00:37:58,866 --> 00:38:03,936 And what that's gonna do is it's gonna tell the system how you sound, and 722 00:38:03,936 --> 00:38:08,256 then it's gonna unlock the ability to upload things like podcasts and YouTube 723 00:38:08,256 --> 00:38:10,026 and other content, uh, audio content. 724 00:38:10,911 --> 00:38:14,991 And when you upload those files or sync to a podcast or YouTube, 725 00:38:15,021 --> 00:38:17,271 it'll pull in all of that data. 726 00:38:17,751 --> 00:38:20,661 And what it's gonna do is transcribe all of that stuff. 727 00:38:20,696 --> 00:38:24,891 But then it starts to identify the different speaker voices right 728 00:38:24,891 --> 00:38:27,531 there, and it will know your voice. 729 00:38:27,771 --> 00:38:32,571 So it's going to attach you to where you showed up within that, that 730 00:38:32,571 --> 00:38:35,451 piece of content, because it's all identified through the transcription. 731 00:38:35,811 --> 00:38:39,531 So it's gonna attach Scott to Scott and me, to me, you know, 732 00:38:39,531 --> 00:38:40,761 and, and you, to you, whoever. 733 00:38:41,121 --> 00:38:46,641 So that's how the system more or less is working and it's pairing, it's matching. 734 00:38:46,761 --> 00:38:50,391 But, uh, that's what's also unique, which we haven't really talked about, is, you 735 00:38:50,391 --> 00:38:56,091 know, Delphi has the voice cloning feature where it's a lifelike voice, that, that 736 00:38:56,091 --> 00:38:59,511 now can literally be done in real time. 737 00:38:59,511 --> 00:39:02,331 It's like picking up the phone and talking to. 738 00:39:02,886 --> 00:39:06,366 Whoever, I mean, like, I, I love to, we love to show off Arnold 739 00:39:06,366 --> 00:39:09,756 Schwarzenegger's clone just because, you know, it's one of them that we, that 740 00:39:09,756 --> 00:39:13,416 we help build and his voice is spot on 741 00:39:13,576 --> 00:39:14,076 it is awesome. 742 00:39:14,546 --> 00:39:14,846 It's awesome. 743 00:39:15,306 --> 00:39:17,076 yeah, we'll do some videos on that. 744 00:39:17,076 --> 00:39:19,626 I, I've published stuff in the past, but it's like, you know, you 745 00:39:19,626 --> 00:39:23,376 can, I've chatted with him just to motivate myself, you know, I 746 00:39:23,376 --> 00:39:24,876 don't wanna work out today, Arnold. 747 00:39:24,876 --> 00:39:27,636 And he is like, ah, come on you, you sissy. 748 00:39:28,056 --> 00:39:28,986 You like, let's go. 749 00:39:29,316 --> 00:39:29,526 But 750 00:39:30,231 --> 00:39:33,891 So, so to your point of how you can interact with, with Adelphi clone. 751 00:39:34,686 --> 00:39:37,086 So there's three ways, right? 752 00:39:37,086 --> 00:39:38,076 Three primary ways. 753 00:39:38,226 --> 00:39:40,746 So the first is you can have a text conversation with it. 754 00:39:41,136 --> 00:39:43,326 So you can go into it and, and talk to it. 755 00:39:43,566 --> 00:39:45,246 Uh, and it will respond to you in text. 756 00:39:45,246 --> 00:39:48,426 It'll provide links if you want, if, if, if the, the 757 00:39:48,426 --> 00:39:50,076 person wants things referenced. 758 00:39:50,076 --> 00:39:51,276 So text is number one. 759 00:39:51,276 --> 00:39:53,286 Number two is voice. 760 00:39:53,346 --> 00:39:55,596 So is those answers are coming from text. 761 00:39:55,596 --> 00:39:59,466 You can click a little icon and it will start to speak and you can 762 00:39:59,466 --> 00:40:02,586 have a conversation and that will happen through, through voice. 763 00:40:03,366 --> 00:40:05,436 The third way is a phone call. 764 00:40:05,796 --> 00:40:10,686 So you can literally click the, the phone call, uh, thingamajigger, the icon, 765 00:40:11,016 --> 00:40:14,556 and you can basically have the other side of the clone pick up. 766 00:40:14,676 --> 00:40:19,656 And you can have, or your, your customer or your prospect or your employee 767 00:40:19,806 --> 00:40:24,816 can have a, an ongoing dialogue over the phone with, uh, with, with your 768 00:40:24,816 --> 00:40:27,306 clone, which is, which is super cool. 769 00:40:27,726 --> 00:40:32,286 Um, kind of the variety of ways that you're able to, to, to interact with it. 770 00:40:32,547 --> 00:40:37,797 what I like about that and what people enjoy as well, is now we can talk 771 00:40:37,797 --> 00:40:40,642 with, we can connect with people in any kind of modality that they really. 772 00:40:41,442 --> 00:40:43,932 Are comfortable with, and that are more, most natural. 773 00:40:43,962 --> 00:40:48,342 Like some people are love reading, some people love voice, and those are the two 774 00:40:48,342 --> 00:40:50,352 modalities that people love the most. 775 00:40:50,352 --> 00:40:54,129 I would say a lot of people go with the voice, but it depends 776 00:40:54,129 --> 00:40:55,089 on what you're looking to do. 777 00:40:55,089 --> 00:40:59,289 If you're creating content or maybe, you know, any kind of specific wording, 778 00:40:59,289 --> 00:41:01,059 then that's where the text option is. 779 00:41:01,059 --> 00:41:01,599 Great. 780 00:41:02,079 --> 00:41:05,049 And there's transcriptions for the voice as well, which is nice. 781 00:41:05,479 --> 00:41:07,519 a lot of people ask about video and they're like, well, why 782 00:41:07,519 --> 00:41:09,709 can't I have, you know, video 783 00:41:09,739 --> 00:41:10,489 going back and forth. 784 00:41:10,489 --> 00:41:16,489 So, kind of today where you see, you're not gonna see video of an AI clone, uh, 785 00:41:16,489 --> 00:41:18,499 through ChatGPT or another foundational 786 00:41:18,499 --> 00:41:18,919 model. 787 00:41:19,894 --> 00:41:23,314 With unscr, with scripted model, um, uh, programs like, 788 00:41:23,554 --> 00:41:25,264 like a Heygen as an example. 789 00:41:25,594 --> 00:41:28,774 Um, you can upload video and they will, they will make a 790 00:41:28,774 --> 00:41:30,424 video that's tied to your script. 791 00:41:31,439 --> 00:41:31,669 Yeah. 792 00:41:32,044 --> 00:41:37,294 In the unscripted space, like with Delphi, um, you don't really see people 793 00:41:37,294 --> 00:41:40,024 that are using video and, and one of the reasons why there's, there's 794 00:41:40,024 --> 00:41:43,114 a couple reasons why, and Joe just, just correct me if I'm wrong here, but 795 00:41:43,534 --> 00:41:45,874 one of the reasons is video's tough. 796 00:41:46,234 --> 00:41:48,979 It's tough because you are basically. 797 00:41:49,469 --> 00:41:53,999 Asking the clone a question, and it's gonna go through all of your data, 798 00:41:54,359 --> 00:41:59,609 and then it has to assemble that video clone in real time and have that 799 00:41:59,609 --> 00:42:03,059 tie, and have the voice and the expressions tie to the content 800 00:42:03,209 --> 00:42:06,059 and have all that happen in like a fraction of a second. 801 00:42:06,509 --> 00:42:11,369 And depending not only on, you know, kind of how that works, but also you know, 802 00:42:11,369 --> 00:42:15,539 what your wifi connection is and how, how hard or long it takes to render. 803 00:42:16,069 --> 00:42:20,189 Um, video can still be a little bit clunky in, in the cloning space, but 804 00:42:20,489 --> 00:42:27,119 I think more important is the data shows that about 99% of the people, 805 00:42:27,119 --> 00:42:28,379 it's, it's an incredibly high number. 806 00:42:28,379 --> 00:42:32,549 It's over 90% of the people who use these unscripted clones. 807 00:42:32,959 --> 00:42:35,359 Don't use the vi, like they just don't want the video. 808 00:42:35,779 --> 00:42:41,659 They, they prefer to have a conversation and not necessarily be looking at a, a, 809 00:42:41,659 --> 00:42:43,309 a video that's rendering on the screen. 810 00:42:43,309 --> 00:42:48,259 And so, um, or where I think a lot of people may, initially, their 811 00:42:48,259 --> 00:42:51,109 first instinct may be, I need video 812 00:42:51,499 --> 00:42:55,309 with the market is dictating, is video is not that important, 813 00:42:55,579 --> 00:42:57,049 at least for this type of clone. 814 00:42:57,469 --> 00:42:57,979 That's right. 815 00:42:58,069 --> 00:43:04,399 And the video right now, and I assure you, I I can almost guarantee 816 00:43:04,399 --> 00:43:08,209 it will be coming very soon because of just the sheer demand. 817 00:43:08,209 --> 00:43:12,379 But as you said, in terms of engagement and the actual experience, 818 00:43:12,379 --> 00:43:14,839 it's not something that's, it's not ready for game time. 819 00:43:15,199 --> 00:43:16,789 It's, it's not fast. 820 00:43:16,819 --> 00:43:18,079 It has a lag. 821 00:43:18,139 --> 00:43:18,949 It doesn't. 822 00:43:19,459 --> 00:43:20,659 Feel natural. 823 00:43:21,049 --> 00:43:27,259 Whereas when you use the text in the voice supernatural, like it's, we have a 824 00:43:27,259 --> 00:43:31,669 few clients that we've worked with that are very particular about their voice. 825 00:43:31,729 --> 00:43:34,639 I mean, it's like, kinda like Arnold, you know, uh, I mean, 826 00:43:34,639 --> 00:43:36,619 like that is, that's who he is. 827 00:43:36,619 --> 00:43:39,859 Like you hear that voice and immediately, you know, oh, that's spot on. 828 00:43:40,339 --> 00:43:43,009 And we have a handful of other clients that are, that have, that 829 00:43:43,009 --> 00:43:45,589 we've worked with really closely to make sure we dial that in. 830 00:43:45,589 --> 00:43:50,809 Because of that connection, you still, even though it's obvious it's going to be 831 00:43:50,809 --> 00:43:55,909 a clone, it's an, it's ai and you know, we would never advocate and say dupe people 832 00:43:55,909 --> 00:43:58,609 and say This is you, because it's not. 833 00:43:59,239 --> 00:44:02,749 But at the same time, yeah, the video aspect, I think it's, 834 00:44:02,749 --> 00:44:06,529 it's a cool like show and tell thing, but no one ever came back. 835 00:44:06,589 --> 00:44:08,899 It comes back to video, you know, it's like, it's not. 836 00:44:09,889 --> 00:44:10,309 Either way. 837 00:44:10,369 --> 00:44:10,639 Yeah. 838 00:44:10,639 --> 00:44:15,199 The point is text voice, and what I was gonna say is language. 839 00:44:15,259 --> 00:44:17,839 There's over 50 languages built in. 840 00:44:17,839 --> 00:44:22,369 So now not only can you connect with people in the most highest engaged 841 00:44:22,369 --> 00:44:26,599 mediums, which is written in voice, you could do that in any language 842 00:44:26,699 --> 00:44:27,689 how does that work? 843 00:44:27,719 --> 00:44:30,689 How, how does, how does the language part work? 844 00:44:30,719 --> 00:44:35,489 like like do I have to go to a person's clone and say, I 845 00:44:35,489 --> 00:44:38,159 speak Japanese in English and 846 00:44:38,159 --> 00:44:38,819 then it translate? 847 00:44:38,819 --> 00:44:40,109 Like, how, how does this work? 848 00:44:40,109 --> 00:44:40,119 Yeah. 849 00:44:40,234 --> 00:44:40,954 that's what's cool. 850 00:44:40,954 --> 00:44:44,524 It is like all this stuff is extremely seamless and dynamic. 851 00:44:44,524 --> 00:44:48,874 It's like the whole heart of what Delphi is, which is the person's like 852 00:44:48,874 --> 00:44:53,074 they could start in English and then switch over to Japanese or Spanish, 853 00:44:53,074 --> 00:44:55,324 all in the same conversation and. 854 00:44:55,684 --> 00:44:56,794 It'll adapt. 855 00:44:57,154 --> 00:44:59,944 I mean, you probably don't want to like, I mean, it adapts really 856 00:44:59,944 --> 00:45:03,454 well, and you can see it in the written and also in the voice. 857 00:45:03,874 --> 00:45:05,854 Um, you probably may, I don't know. 858 00:45:05,854 --> 00:45:09,814 I actually haven't tried like multiple languages in one thing. 859 00:45:09,874 --> 00:45:14,434 Uh, but you are like over four because I don't know that much. 860 00:45:14,734 --> 00:45:18,994 But, um, the thing is, it's dynamically, you don't have to prompt it and say, 861 00:45:18,994 --> 00:45:20,764 Hey, I want to hear this in Japanese. 862 00:45:20,764 --> 00:45:23,734 Now you can if you wanted to, but it's dynamic. 863 00:45:23,734 --> 00:45:27,904 It's just a simple, it, it's like if you were just chatting with someone that 864 00:45:27,904 --> 00:45:29,494 knew multiple languages and they would 865 00:45:29,564 --> 00:45:33,829 So, so if I went to if I went to a clone and let's say my native language 866 00:45:33,829 --> 00:45:40,849 was Spanish and I asked Arnold a question in Spanish, Delphi would 867 00:45:40,849 --> 00:45:46,099 identify that I was speaking in Spanish and respond as Arnold in Spanish, 868 00:45:46,204 --> 00:45:48,364 And, and in his tone and voice. 869 00:45:48,394 --> 00:45:49,384 The sound of his voice. 870 00:45:49,399 --> 00:45:50,449 which is crazy. 871 00:45:50,629 --> 00:45:54,379 And then there's also a, I know there's also a dropdown next to the clones. 872 00:45:54,379 --> 00:45:57,679 And so, um, you could, you could do that if you wanted to, but it's as 873 00:45:57,679 --> 00:46:01,639 simple as just going in, speaking your native language 874 00:46:01,639 --> 00:46:03,769 and Delphi's gonna pick that up 875 00:46:04,159 --> 00:46:05,584 and respond in the right way. 876 00:46:05,884 --> 00:46:06,424 That's it. 877 00:46:06,694 --> 00:46:07,954 That blows people away. 878 00:46:07,984 --> 00:46:11,254 And then if you started thinking about it now, I was just chatting 879 00:46:11,254 --> 00:46:12,514 with a new client of ours. 880 00:46:12,514 --> 00:46:16,384 He's, he helps people to just get over anxiety and their 881 00:46:16,384 --> 00:46:18,544 nervous system dysregulation. 882 00:46:18,544 --> 00:46:23,524 And he, he was saying how there's so much untapped audience that come to 883 00:46:23,524 --> 00:46:28,324 him because of his YouTube channel and he gets millions of people, uh, he has 884 00:46:28,324 --> 00:46:31,684 millions of subscribers, but he gets something like 200 dms a day and he 885 00:46:31,684 --> 00:46:34,024 is like, I cannot talk to everyone. 886 00:46:34,024 --> 00:46:37,947 And for one, they're in different languages and he can't 887 00:46:38,104 --> 00:46:39,664 support him, unfortunately. 888 00:46:39,664 --> 00:46:42,004 And he wants to, and that's literally why he came to us. 889 00:46:42,004 --> 00:46:45,004 He's like, I want to make a clone that can live. 890 00:46:45,139 --> 00:46:49,579 F to, to support these folks because I know I can't, you know, not only 891 00:46:49,579 --> 00:46:53,479 am I a bottleneck to answer all these questions and these dms, but 892 00:46:53,479 --> 00:46:54,889 I actually wanna help these people. 893 00:46:54,949 --> 00:46:57,859 And, you know, if I have one that's in all these que uh, these 894 00:46:57,859 --> 00:47:02,689 languages and can actually talk and, and speak at any time of the day 895 00:47:02,689 --> 00:47:04,729 in any language, then heck yeah. 896 00:47:04,759 --> 00:47:07,459 That's a, like, that blew his mind when we were talking about that. 897 00:47:07,459 --> 00:47:10,279 He was like, this is like, this will revolutionize everything I do 898 00:47:10,279 --> 00:47:12,799 and help exponentially more people. 899 00:47:13,264 --> 00:47:15,934 You know, we're, we're also to piggyback on that, we're working with, 900 00:47:15,964 --> 00:47:21,394 um, a, a very popular use case for this product has been, uh, pastors 901 00:47:21,604 --> 00:47:24,394 and religious, uh, denominations. 902 00:47:24,394 --> 00:47:29,164 And, um, so for example, there's, there's one, uh, well there's one that we're 903 00:47:29,164 --> 00:47:33,094 working with right now and we can't, we're under NDA so we can't say who it is. 904 00:47:33,094 --> 00:47:38,704 But I think we can give this example that, you know, this particular area 905 00:47:39,034 --> 00:47:43,714 has, has lots of people in it, um, hundreds of thousands of people that 906 00:47:43,954 --> 00:47:47,224 this one particular, uh, church serves. 907 00:47:47,734 --> 00:47:53,554 And, um, and, uh, the person who oversees everything gets the same 908 00:47:53,554 --> 00:47:56,524 question, just like you were saying over and over and over again. 909 00:47:57,379 --> 00:48:00,199 To the point where he's told us if, if he wanted to, he could 910 00:48:00,199 --> 00:48:02,929 just stop doing his job and just sit there and answer questions. 911 00:48:03,049 --> 00:48:05,509 They're coming through email or coming through text, or wherever 912 00:48:05,509 --> 00:48:06,769 they're coming in, in from. 913 00:48:07,504 --> 00:48:14,007 And so what we did is we built a clone and we trained it on millions of words. 914 00:48:14,164 --> 00:48:14,584 And it 915 00:48:14,584 --> 00:48:19,984 included scripture, it included stuff about that particular location, 916 00:48:20,254 --> 00:48:24,394 and it included personal messages from the person that oversaw, 917 00:48:24,724 --> 00:48:26,704 um, that, that particular church. 918 00:48:26,734 --> 00:48:32,044 And then we tested it about a month ago with, uh, a bunch of people that were, 919 00:48:32,284 --> 00:48:34,384 uh, part, part of this, this, this group. 920 00:48:34,774 --> 00:48:37,714 And they couldn't stop laughing because remember, they, 921 00:48:38,104 --> 00:48:40,834 because they would in a conversation with this person, 922 00:48:41,104 --> 00:48:43,024 and it sounded so dead on. 923 00:48:43,204 --> 00:48:46,114 And if the person had a question about scripture, it would answer that. 924 00:48:46,294 --> 00:48:49,264 If they had a question about what's going on this Sunday, it would 925 00:48:49,264 --> 00:48:50,644 answer that like, it was amazing. 926 00:48:51,184 --> 00:48:55,924 And so, you know, I, I, the, the, an AI clone when used correctly can be 927 00:48:56,014 --> 00:49:01,354 such a great time saver when it, and it's like, it's like it, the, the 928 00:49:01,354 --> 00:49:03,994 lowest hanging fruit use case for ai. 929 00:49:04,144 --> 00:49:06,364 We're gonna eliminate repetitive tasks. 930 00:49:06,739 --> 00:49:10,369 That's the biggest, that's actually, so I just wanted to talk about Yeah. 931 00:49:10,369 --> 00:49:13,039 Like why, why are we so excited about it? 932 00:49:13,039 --> 00:49:18,079 It's, it's because of the repetitive task, but it's not to replace the human. 933 00:49:18,139 --> 00:49:22,369 Like, that's the big thing that it, and I know a lot of people are fearful 934 00:49:22,369 --> 00:49:27,649 for AI to essentially take all your jobs and do all these things and who 935 00:49:27,649 --> 00:49:32,209 knows, but I think it will reshape how we're all, um, you know, working how 936 00:49:32,209 --> 00:49:33,799 we connect with people and all that. 937 00:49:34,219 --> 00:49:38,929 But the, the thesis that I've always had since finding Delphi a few years 938 00:49:38,929 --> 00:49:42,739 ago and, and, you know, being the first user didn't know that at the time, 939 00:49:43,159 --> 00:49:47,029 uh, but is, is this fact, I wanted this two-way conversation that 940 00:49:47,029 --> 00:49:48,919 allowed for more engagement. 941 00:49:49,204 --> 00:49:52,722 It's a completely new media that has not existed before 942 00:49:53,254 --> 00:49:58,564 where you can replicate yourself in the way you think and, and even decisions. 943 00:49:58,564 --> 00:50:01,834 All these things that take your mental power and it's taxing. 944 00:50:01,864 --> 00:50:06,214 I mean, like we only have so much time and energy ourselves and sure, 945 00:50:06,244 --> 00:50:10,414 yeah, we can automate processes and do all this stuff, but an AI 946 00:50:10,414 --> 00:50:12,634 agent isn't going to think like you. 947 00:50:12,664 --> 00:50:17,554 It's not going to mull over the millions of words or even hundreds of thousands 948 00:50:17,554 --> 00:50:21,934 of words you might have that you've taken time to say, okay, this is how I think, 949 00:50:21,934 --> 00:50:27,664 and this is my material that I've put time and thought into, and now I trust it to. 950 00:50:27,664 --> 00:50:30,514 And along with some instructions and guide, guardrails and 951 00:50:30,514 --> 00:50:34,444 guidelines that we give it to communicate to anyone in the world 952 00:50:34,954 --> 00:50:36,034 because they can adapt. 953 00:50:36,034 --> 00:50:40,474 And I genuinely feel like this new form of communication. 954 00:50:40,474 --> 00:50:43,594 It's a new form of media, just like, you know, blogs, 955 00:50:43,594 --> 00:50:45,934 podcasts, emails, all this stuff. 956 00:50:45,934 --> 00:50:46,384 This is. 957 00:50:46,789 --> 00:50:50,749 In addition, it's not a replacement because it syncs up with all that stuff. 958 00:50:50,809 --> 00:50:55,639 And when you have a clone, now you just know that you have this 959 00:50:55,639 --> 00:51:00,859 whole nother entity of yourself, a digital twin that can communicate. 960 00:51:00,859 --> 00:51:03,949 And it's just up to us to figure out, and, you know, collectively, 961 00:51:03,979 --> 00:51:05,089 where does this thing live? 962 00:51:05,119 --> 00:51:05,439 Who's it gonna 963 00:51:05,754 --> 00:51:05,997 serve? 964 00:51:06,334 --> 00:51:08,329 How does it give you the biggest benefit? 965 00:51:08,329 --> 00:51:12,409 And, and just know that you're going to, through more engagement and 966 00:51:12,409 --> 00:51:17,119 interaction, it'll lead, it'll bring the right people to your doorstep 967 00:51:17,959 --> 00:51:19,909 without any extra effort on your part. 968 00:51:20,344 --> 00:51:24,334 And I think that that's, that's the place where we probably add the most 969 00:51:24,334 --> 00:51:30,514 value is when we're working with our clients, is really helping them to 970 00:51:30,574 --> 00:51:35,408 identify and understand what problems they wanna solve in their business. 971 00:51:36,064 --> 00:51:36,244 And 972 00:51:36,244 --> 00:51:40,204 then we are able to adapt the clone to that particular use case. 973 00:51:40,504 --> 00:51:43,834 And what we find is a lot of the time people come to us and they're like, 974 00:51:43,954 --> 00:51:46,774 Hey, I have a friend that's doing it, doing this, or they're doing that, 975 00:51:46,774 --> 00:51:50,014 or they're using a clone this way, or I've interacted with a clone. 976 00:51:50,014 --> 00:51:51,154 I think this would be really cool. 977 00:51:51,159 --> 00:51:53,014 And, and they have all these different ideas. 978 00:51:53,044 --> 00:51:57,424 And so what we always do is we always try and get them to focus on one thing. 979 00:51:57,769 --> 00:52:02,329 Let's focus on one thing to start, let's train the model with all of your data. 980 00:52:02,689 --> 00:52:03,559 Let's get it right. 981 00:52:03,559 --> 00:52:04,519 Let's get your voice right. 982 00:52:04,519 --> 00:52:07,129 Let's get, make sure that it's talking like your brand and in your 983 00:52:07,129 --> 00:52:08,659 style and all that kinda stuff. 984 00:52:08,719 --> 00:52:10,849 Let's make sure that it's referencing all the right things. 985 00:52:11,029 --> 00:52:12,649 Let's nail that first use case. 986 00:52:12,649 --> 00:52:15,709 We usually try and start with what we think is the simplest 987 00:52:15,799 --> 00:52:18,755 problem to solve, and then we kind of, we move on to the next. 988 00:52:19,694 --> 00:52:22,609 And, and, and, you know, we have clients that we've been working 989 00:52:22,639 --> 00:52:26,029 with, you know, for the past couple years that, you know, there there's 990 00:52:26,029 --> 00:52:30,889 6, 7, 8 different use cases in their company that they're using a clone 991 00:52:30,889 --> 00:52:31,219 for. 992 00:52:31,819 --> 00:52:34,129 And it's, it's, it's really awesome. 993 00:52:34,129 --> 00:52:37,969 But, but it didn't start with six, seven, or eight use cases at once. 994 00:52:37,969 --> 00:52:40,459 It started with the simplest first case, 995 00:52:40,609 --> 00:52:41,629 and then we went from there. 996 00:52:41,929 --> 00:52:42,349 Yeah. 997 00:52:42,349 --> 00:52:46,369 So I'll, how about I'll, I'll describe how we kind of think through it and how we 998 00:52:46,369 --> 00:52:48,889 get someone launched and live really fast. 999 00:52:48,889 --> 00:52:52,489 'cause our goal is always to get someone live with a clone within seven days. 1000 00:52:52,909 --> 00:52:53,659 And there's of 1001 00:52:53,674 --> 00:52:56,314 Which, which is a which, wait, I just wanna highlight that because 1002 00:52:56,314 --> 00:52:57,214 I think that's really important. 1003 00:52:57,484 --> 00:53:02,734 I think with, with all the stuff that Alon is able to do and all the 1004 00:53:02,734 --> 00:53:06,244 content that we may be uploading and, and things like that, there's a 1005 00:53:06,244 --> 00:53:12,184 misperception that people have that this is gonna take me 30, 60, 90 days to 1006 00:53:12,184 --> 00:53:12,544 do. 1007 00:53:12,964 --> 00:53:17,314 And what we used to find was the biggest thing that get kept people 1008 00:53:17,314 --> 00:53:23,314 from saying yes and testing a clone was this feeling of overwhelm. 1009 00:53:23,554 --> 00:53:26,404 Like, this just sounds like so much work. 1010 00:53:26,794 --> 00:53:30,184 And so what I'd love you to do, Joe, is dispel that 1011 00:53:30,424 --> 00:53:33,544 by sharing with people how we, we we do this and how we onboard. 1012 00:53:33,724 --> 00:53:37,594 Now again, we've done this so many times, if you're trying to do this 1013 00:53:37,594 --> 00:53:40,534 alone, it might be a little different, but share how we do it and let 1014 00:53:40,534 --> 00:53:42,124 that be kind of a guide for people. 1015 00:53:42,229 --> 00:53:45,894 So this is one of the biggest things that people come to us with thinking that. 1016 00:53:46,549 --> 00:53:49,849 Building a clone, a digital twinge is gonna take a ton of time, a lot 1017 00:53:49,849 --> 00:53:54,499 of resources, a lot of effort, and it does not have to be that way. 1018 00:53:54,589 --> 00:53:59,359 So what we, the first place we start with someone is to give them an audit. 1019 00:53:59,779 --> 00:54:05,779 So we offer a free audit at thecloneshop.ai, and there's a way to, 1020 00:54:05,899 --> 00:54:10,639 basically, we will take what we can see about your business, we'll ask you 1021 00:54:10,639 --> 00:54:13,789 a couple questions to see like where your head is, like what do you wanna, 1022 00:54:13,969 --> 00:54:17,029 what do you wanna scale, what's your bottleneck, those types of things. 1023 00:54:17,809 --> 00:54:23,689 And there's, there's kind of like four buckets we like to focus on initially, and 1024 00:54:23,689 --> 00:54:25,879 there's the public version of your clone. 1025 00:54:25,879 --> 00:54:28,879 So that's like the, the front facing on your website. 1026 00:54:29,224 --> 00:54:30,124 It's public. 1027 00:54:30,604 --> 00:54:32,974 There could be, there's multiple use cases there. 1028 00:54:32,974 --> 00:54:36,844 So we'll talk through and we can outline what all this is, but the public facing, 1029 00:54:37,294 --> 00:54:41,614 then there's this kind of private client or customer facing version that's a 1030 00:54:41,614 --> 00:54:46,174 whole nother use case bucket of, of, of things that a clone can be used for. 1031 00:54:46,534 --> 00:54:48,574 Internal team, that's another one. 1032 00:54:48,634 --> 00:54:51,184 And then you can have a private, so these are kinda like the 1033 00:54:51,184 --> 00:54:52,744 four buckets we like to play in. 1034 00:54:52,744 --> 00:54:57,844 So the audit essentially maps out what's possible, uh, based 1035 00:54:57,844 --> 00:55:02,164 on the structure of where a clone can live and also accounting for. 1036 00:55:02,224 --> 00:55:02,584 Alright. 1037 00:55:02,944 --> 00:55:05,374 What are the current bottlenecks right now of your business? 1038 00:55:05,374 --> 00:55:09,664 Where do you feel like you wanna scale yourself to maybe eliminate bottlenecks 1039 00:55:09,664 --> 00:55:12,064 or just scale ROI time, whatever it is. 1040 00:55:12,544 --> 00:55:13,804 Um, reduce costs. 1041 00:55:14,194 --> 00:55:16,714 So with all this information, yeah, we come up with this audit. 1042 00:55:17,089 --> 00:55:19,939 Which I think is pretty cool because I always get blown 1043 00:55:19,939 --> 00:55:21,409 away when I see the results. 1044 00:55:21,439 --> 00:55:23,989 'cause like we're basically compiling a bunch of information. 1045 00:55:24,349 --> 00:55:28,369 We have some really cool ways to generate this, and then we present that to folks 1046 00:55:28,759 --> 00:55:31,579 on a call and that's the strategy. 1047 00:55:31,579 --> 00:55:35,659 So we're walking through and say like, Hey, all right, does this align? 1048 00:55:35,659 --> 00:55:40,099 Let's walk through this along with what you, we get more information, but we 1049 00:55:40,099 --> 00:55:43,969 actually basically sync up and figure out what's the first one to start with. 1050 00:55:44,449 --> 00:55:46,039 So what's the first use case? 1051 00:55:46,399 --> 00:55:48,859 Sometimes it's the simplest, but sometimes it's not. 1052 00:55:49,129 --> 00:55:53,509 But what we wanna do in seven days is to create a foundational 1053 00:55:53,539 --> 00:55:56,359 model for the clone that allows. 1054 00:55:56,929 --> 00:55:59,119 The, for us and also them. 1055 00:55:59,149 --> 00:56:03,229 So there's always like a, you always tell folks like, Hey, think of a beta 1056 00:56:03,229 --> 00:56:05,373 group user, you know, like testers 1057 00:56:05,749 --> 00:56:08,269 that can, that can test this very early on. 1058 00:56:08,269 --> 00:56:10,009 And that's usually, you know, it's them. 1059 00:56:10,009 --> 00:56:11,809 It's sometimes their family and their team. 1060 00:56:11,899 --> 00:56:14,629 You know, it could be some customers like, so their VIPs. 1061 00:56:15,289 --> 00:56:19,429 So you have a beta test group in mind knowing that in seven days 1062 00:56:19,429 --> 00:56:23,719 we're gonna have this very first version, you know, minimum viable 1063 00:56:23,839 --> 00:56:26,839 clone, MBC, I just made that up. 1064 00:56:27,139 --> 00:56:30,619 Uh, and that is going to be trained on your content. 1065 00:56:30,619 --> 00:56:34,339 So by that point, we would've accumulated whatever content you feel like is 1066 00:56:34,339 --> 00:56:37,579 necessary to get your voice and, and kind of get the conversation going. 1067 00:56:38,389 --> 00:56:40,939 But then at that phase, we wanna start poking holes in this thing 1068 00:56:40,999 --> 00:56:43,369 like, you know, it's technically. 1069 00:56:44,089 --> 00:56:46,519 At that phase, it could be pushed live. 1070 00:56:46,549 --> 00:56:47,959 Some, a lot of people do. 1071 00:56:48,499 --> 00:56:51,439 But, um, during the testing and feedback phase, what we're doing 1072 00:56:51,439 --> 00:56:53,179 is we're seeing how it answers. 1073 00:56:53,209 --> 00:56:56,629 You know, we're, we're seeing where are the gaps, what can we fill in, what's 1074 00:56:56,689 --> 00:56:59,899 extra content maybe that needs to answer these, these set of questions. 1075 00:57:00,319 --> 00:57:04,579 Um, if anything needs to be reworded or if it's not directing people to the 1076 00:57:04,579 --> 00:57:06,289 right place, we'll fill in that gap. 1077 00:57:06,289 --> 00:57:08,240 It's all very straightforward. 1078 00:57:08,359 --> 00:57:09,169 We've done it a lot. 1079 00:57:09,829 --> 00:57:12,199 But that's, that's kind of where it starts, is like, let's figure out 1080 00:57:12,199 --> 00:57:13,669 the audit, let's talk through it. 1081 00:57:13,669 --> 00:57:15,469 Let's identify the use case. 1082 00:57:15,649 --> 00:57:20,029 Let's gather the materials that we need to, to build this initially. 1083 00:57:20,539 --> 00:57:23,389 And then that's where our team goes to town and starts to, you know, 1084 00:57:23,389 --> 00:57:27,139 build all the different instructions, the guardrails, the speaking style, 1085 00:57:27,679 --> 00:57:32,089 uh, the voice, and then we kind of set it free where we're all 1086 00:57:32,089 --> 00:57:33,649 testing, we kind of have this big. 1087 00:57:34,579 --> 00:57:37,827 You know, it's, it's, it's a handful of days where we're doing the testing, 1088 00:57:37,999 --> 00:57:39,499 the client and their team doing it. 1089 00:57:39,499 --> 00:57:43,609 And then honestly, within seven days or so, right in that P period, 1090 00:57:43,639 --> 00:57:47,749 most people are pushing live in whatever that that thing is. 1091 00:57:48,439 --> 00:57:51,139 They know it might not be the, it's not gonna be the end game. 1092 00:57:51,139 --> 00:57:55,009 So from that point, we're still optimizing and getting feedback 1093 00:57:55,339 --> 00:57:58,729 from people, you know, just probably throwing some crazy curve balls to it. 1094 00:57:59,209 --> 00:58:00,589 Um, which is always fun. 1095 00:58:01,009 --> 00:58:01,999 But that's the process. 1096 00:58:01,999 --> 00:58:05,149 And it starts with really identifying where do we start 1097 00:58:05,149 --> 00:58:06,349 and then where can we expand to. 1098 00:58:07,211 --> 00:58:11,441 And then once we've gone through that process and we've got somebody out 1099 00:58:11,561 --> 00:58:16,781 seven days later, then what typically happens over the next month? 1100 00:58:17,382 --> 00:58:18,882 So that's where we are. 1101 00:58:18,882 --> 00:58:21,492 We're always educating clients every single time. 1102 00:58:21,492 --> 00:58:25,482 So throughout the process, we wanna make sure that we're not just holding 1103 00:58:25,482 --> 00:58:28,332 wool over people's eyes and you know, like, oh, it's a magic box. 1104 00:58:28,362 --> 00:58:31,182 Like we want them to be confident in knowing, all 1105 00:58:31,182 --> 00:58:32,682 right, this is how it's working. 1106 00:58:32,742 --> 00:58:36,402 We're not expecting people to get their hands dirty unless they want to. 1107 00:58:36,402 --> 00:58:37,002 Some people do. 1108 00:58:37,317 --> 00:58:42,477 And if I can jump in on, on there, I, I would just remind people, just just share 1109 00:58:42,477 --> 00:58:45,327 that, that we have a customer success hub. 1110 00:58:45,597 --> 00:58:49,617 So when you become a client of ours, we share with you a hub that 1111 00:58:49,617 --> 00:58:54,297 takes you through each step of the process, it shares with you in each 1112 00:58:54,297 --> 00:58:56,667 step, uh, what it is that we need, 1113 00:58:56,847 --> 00:59:02,037 what we'll be doing with all of that stuff, what kinds of things create delays 1114 00:59:02,217 --> 00:59:07,497 and then FAQs, all of the most common questions we get asked during that phase, 1115 00:59:07,767 --> 00:59:11,937 and we have video that helps take you through that, that, that, that first 1116 00:59:11,937 --> 00:59:13,857 either first, second, third step also. 1117 00:59:13,857 --> 00:59:14,307 So 1118 00:59:14,607 --> 00:59:17,487 to your point, Joe, we are constantly trying to educate 1119 00:59:17,487 --> 00:59:19,257 people and keep them in the loop. 1120 00:59:19,257 --> 00:59:20,817 We don't want anything to be a mystery. 1121 00:59:21,027 --> 00:59:22,827 We wanna work together as partners. 1122 00:59:23,127 --> 00:59:26,517 And I think that's why, you know, over time the clones that we've 1123 00:59:26,517 --> 00:59:28,257 worked on have become so successful. 1124 00:59:28,557 --> 00:59:30,417 Yeah, there's clarity there. 1125 00:59:30,477 --> 00:59:32,097 And that's what, that's what we wanna start. 1126 00:59:32,157 --> 00:59:36,207 And that's where we always lead from the very beginning in this kind of preparation 1127 00:59:36,207 --> 00:59:38,427 phase is like showing the whole timeline. 1128 00:59:38,427 --> 00:59:39,927 Like, here's what we're gonna be doing. 1129 00:59:40,407 --> 00:59:44,877 And typically we're working with folks for the span of a year and you know, a lot of 1130 00:59:44,877 --> 00:59:49,587 people will want that attention because over that span of a year, not only are 1131 00:59:49,587 --> 00:59:55,227 we building out that seven day to launch version, that's probably the most intense 1132 00:59:55,227 --> 00:59:57,597 part because we are gathering materials. 1133 00:59:57,597 --> 00:59:59,607 We're, we're just learning about your business. 1134 00:59:59,637 --> 01:00:00,777 It, so it's an exchange. 1135 01:00:00,777 --> 01:00:04,857 It's definitely a, it's a conversation that we have as humans so we can then, 1136 01:00:04,857 --> 01:00:07,137 you know, put that into the clone box. 1137 01:00:07,137 --> 01:00:08,097 Yeah, the Delphi. 1138 01:00:08,727 --> 01:00:12,057 But let's just say after the building and we get to testing 1139 01:00:12,867 --> 01:00:14,187 now we want to help you launch it. 1140 01:00:14,187 --> 01:00:17,547 So like, let's figure out where's this gonna integrate into. 1141 01:00:18,282 --> 01:00:21,402 If it's gonna be the public, it's on your website, maybe a landing page. 1142 01:00:21,882 --> 01:00:25,302 Um, if it's for your team or your, or your customers, let's just figure 1143 01:00:25,302 --> 01:00:28,932 out where it lives because this clone it can be embedded anywhere. 1144 01:00:28,962 --> 01:00:34,632 That's very common question as well is, you know, it's HTML iframe code that can 1145 01:00:34,632 --> 01:00:39,642 get dropped into pretty much anywhere, even on apps as well, private or public. 1146 01:00:39,792 --> 01:00:43,362 So what we're doing is we're figuring out how do we best integrate this? 1147 01:00:43,692 --> 01:00:48,342 Where not only in the website, but also in other existing systems. 1148 01:00:48,372 --> 01:00:51,492 So there could be a CRM, like a lot of people are go high level. 1149 01:00:51,492 --> 01:00:55,388 There's other CRMs like, uh, you know, kit, there's keep, there's 1150 01:00:55,482 --> 01:01:01,152 all, you know, all of 'em, and some native natively integrate others. 1151 01:01:01,152 --> 01:01:05,622 You, you'll basically push to A-A-P-I-A web hook, and if you don't 1152 01:01:05,622 --> 01:01:06,732 know what that is, that's okay. 1153 01:01:06,912 --> 01:01:12,702 Basically you can have the Delphi system that will, and we'll, we'll have to talk 1154 01:01:12,702 --> 01:01:16,962 about how it works as a customer journey as well, but basically anyone who uses 1155 01:01:16,962 --> 01:01:21,702 your Delphi can then get integrated into other systems that you can do follow up 1156 01:01:21,762 --> 01:01:25,062 with, and that's why again, it's this engagement machine. 1157 01:01:25,632 --> 01:01:28,212 may maybe this, this is a good time to ask 'cause I was gonna 1158 01:01:28,212 --> 01:01:29,442 ask you in just a little bit 1159 01:01:29,682 --> 01:01:30,822 about actions. 1160 01:01:31,332 --> 01:01:35,862 So I think, you know, one of the really, I think one of the biggest benefits 1161 01:01:35,862 --> 01:01:37,667 of working with a Delphi tool, I mean. 1162 01:01:38,472 --> 01:01:42,552 Again, we're, it, we're at the, the early stages of consumer ai, 1163 01:01:42,672 --> 01:01:43,056 right? 1164 01:01:43,302 --> 01:01:47,112 And, and so we know that these bigger foundational models work. 1165 01:01:47,112 --> 01:01:50,472 There's a lot of really cool marketing and sales products that work, and 1166 01:01:50,472 --> 01:01:52,152 they're kind of outta the box. 1167 01:01:52,242 --> 01:01:55,482 Um, but, but we're still in a place with like cloning where a 1168 01:01:55,482 --> 01:01:58,297 lot of people are trying to create these like custom 1169 01:01:58,482 --> 01:02:00,102 one-off types, types of things. 1170 01:02:00,402 --> 01:02:05,652 But there's so much value to being able to just go to a site, go to your 1171 01:02:05,652 --> 01:02:09,972 phone, whatever, download something, sign up, and just have it work. 1172 01:02:10,482 --> 01:02:13,302 And one of the things that's amazing about what Delphi has 1173 01:02:13,302 --> 01:02:16,302 done is to help just make it work. 1174 01:02:16,662 --> 01:02:20,562 They built what they call actions, which are similar to integrations 1175 01:02:20,562 --> 01:02:21,762 like you get with this a PR 1176 01:02:21,762 --> 01:02:23,772 or a maker, like what you were just talking 1177 01:02:23,772 --> 01:02:24,102 about. 1178 01:02:24,402 --> 01:02:30,612 Can you talk about two or three of the most popular automatic built 1179 01:02:30,612 --> 01:02:32,082 into Delphi integrations that 1180 01:02:32,082 --> 01:02:32,562 people use? 1181 01:02:33,080 --> 01:02:36,650 I would say the biggest one is in, is a little, uh, you 1182 01:02:36,650 --> 01:02:37,910 can send a welcome message. 1183 01:02:37,910 --> 01:02:42,020 Basically, after someone starts a conversation with your Delphi clone, 1184 01:02:42,530 --> 01:02:47,240 they will be asked to opt in or basically give their email address to get a 1185 01:02:47,240 --> 01:02:52,880 customized experience, a conversation similar to ChatGPT we're all used to. 1186 01:02:52,910 --> 01:02:53,300 Okay? 1187 01:02:53,330 --> 01:02:57,140 Or Jim and I or wherever, grok, you're gonna upload or you're gonna sign in. 1188 01:02:57,470 --> 01:03:00,860 Typically, it should keep you signed in on that device and, but now when you 1189 01:03:00,860 --> 01:03:05,210 have these conversations, it's going to keep a record of your conversations. 1190 01:03:05,510 --> 01:03:08,630 On the left hand side, you could see a little pull down of all the, 1191 01:03:08,630 --> 01:03:10,070 the threads that you've opened up. 1192 01:03:10,070 --> 01:03:12,650 You could start a new one, just like chat, GBT. 1193 01:03:12,950 --> 01:03:14,000 You would basically. 1194 01:03:14,810 --> 01:03:18,710 A conversation will keep the, the most amount of memory in that. 1195 01:03:18,770 --> 01:03:22,700 But, you know, Delphi, what it's doing is it is learning about that 1196 01:03:22,700 --> 01:03:24,530 person the more they chat with it. 1197 01:03:24,530 --> 01:03:29,180 So it's, it's holding this, this little mini memory of each person. 1198 01:03:29,510 --> 01:03:33,560 So then if they follow up in the next week or month and they're still 1199 01:03:33,560 --> 01:03:37,880 logged in with the same account, it's going to have that, that, that, um, 1200 01:03:37,910 --> 01:03:42,050 memory of the previous conversations and, and some specifics as well. 1201 01:03:42,412 --> 01:03:48,202 So one of the built, the built-in actions is this, this memory, um, this ability 1202 01:03:48,202 --> 01:03:52,612 to have a one-on-one conversation with someone that comes and signs in and 1203 01:03:52,612 --> 01:03:53,482 interacts with the clone. 1204 01:03:53,782 --> 01:03:56,287 Well, well the actions will come after actually. 1205 01:03:56,287 --> 01:03:58,747 So like, I'm kind of setting the stage a little bit, but is. 1206 01:03:59,707 --> 01:04:04,117 So the idea is that now Delphi almost acts like a CRM of sorts. 1207 01:04:04,117 --> 01:04:07,597 Like it's actually keeping record of your, the people who are interacting. 1208 01:04:08,137 --> 01:04:13,687 And then, like you said, actions are kind of like Zapier make.com or innate in all 1209 01:04:13,687 --> 01:04:16,657 these automation layers built into Delphi. 1210 01:04:17,317 --> 01:04:21,547 A few of the most common ones are this recap or, or let's say a welcome message. 1211 01:04:21,547 --> 01:04:25,177 So right when someone has a chat, you can create an action that says, okay, 1212 01:04:25,177 --> 01:04:30,787 when this conversation ends, send them an email that basically says, 1213 01:04:30,787 --> 01:04:32,947 Hey, thanks for using the Scott clone. 1214 01:04:32,947 --> 01:04:38,107 You know, I was, um, really excited when we chatted about X and that piece, 1215 01:04:38,137 --> 01:04:39,937 basically, this is a prompt in Delphi. 1216 01:04:40,537 --> 01:04:44,227 It can pull the topic of what they talked about or the general theme. 1217 01:04:44,707 --> 01:04:45,600 So it's customized. 1218 01:04:45,697 --> 01:04:50,047 So you're sending a unique mess in email to these people to 1219 01:04:50,047 --> 01:04:53,557 basically welcome them and then invite them back to keep chatting. 1220 01:04:54,127 --> 01:04:55,567 So welcome message is a big. 1221 01:04:56,572 --> 01:04:57,592 An inactivity. 1222 01:04:57,592 --> 01:04:58,852 Nudge is another one. 1223 01:04:59,242 --> 01:05:03,262 I think that's a really good one, because it could be sent, let's say three days or 1224 01:05:03,262 --> 01:05:09,202 a week after and say, Hey Jim, remember we were chatting about that thing? 1225 01:05:09,262 --> 01:05:12,892 Uh, you know, uh, you're looking to raise some money or whatever it is. 1226 01:05:12,892 --> 01:05:14,812 You know, it's like, how's that going? 1227 01:05:14,932 --> 01:05:16,102 Do you have any other questions? 1228 01:05:16,132 --> 01:05:18,592 Come on back and let's chat about this thing. 1229 01:05:18,922 --> 01:05:22,072 And you can even give them like a prompt to come back and ask you 1230 01:05:22,072 --> 01:05:25,222 more about, or even give 'em a call to action if you wanted to, 1231 01:05:25,732 --> 01:05:28,192 you know, to like, Hey, I have a free guide. 1232 01:05:28,462 --> 01:05:30,982 You know, go here and go explore some more. 1233 01:05:31,252 --> 01:05:34,582 So that's like an inactivity nudge example. 1234 01:05:34,717 --> 01:05:36,072 And, and all this is outta the box. 1235 01:05:36,412 --> 01:05:37,162 all out of the box. 1236 01:05:37,162 --> 01:05:37,672 Yes. 1237 01:05:37,702 --> 01:05:38,032 Yeah. 1238 01:05:38,062 --> 01:05:39,172 It's all built in into Delphi. 1239 01:05:39,472 --> 01:05:44,182 Another one I would say is a, um, I, I'm starting to use this more 1240 01:05:44,182 --> 01:05:47,962 now, but like a summary, recap of a conversation because like, let's, 1241 01:05:48,652 --> 01:05:49,672 I'm sure we've all been there. 1242 01:05:49,672 --> 01:05:54,292 We go to, uh, Jim and I or um, chat, GBT, and we have this big long chat. 1243 01:05:54,892 --> 01:05:57,952 But then, you know, the next day or the next week, we're like, we kind of just 1244 01:05:57,952 --> 01:06:01,582 forgot about what we talked about and that maybe it was like kind of brilliant. 1245 01:06:01,582 --> 01:06:04,402 We had some big aha moments, but we didn't know. 1246 01:06:04,432 --> 01:06:06,952 We, we don't remember where that's at or how to find it. 1247 01:06:07,732 --> 01:06:11,422 But what you could do is in the actions as well built into Delphi, out of the 1248 01:06:11,422 --> 01:06:14,272 box, you could say, Hey, send a recap. 1249 01:06:14,362 --> 01:06:18,262 Maybe it's a weekly recap of all the conversations or what's 1250 01:06:18,262 --> 01:06:21,051 been what this person's chatted about and send it to them. 1251 01:06:21,472 --> 01:06:23,002 Or maybe you just send it to yourself. 1252 01:06:23,272 --> 01:06:27,352 Like you can, if it's a private conversation with your own Delphi, 1253 01:06:27,352 --> 01:06:31,762 you can just set up a personal action and say, Hey, um, you know, here's 1254 01:06:31,762 --> 01:06:36,022 an email outlining exactly what I talked about, maybe some next steps. 1255 01:06:36,472 --> 01:06:38,662 So now it becomes action oriented. 1256 01:06:38,692 --> 01:06:42,502 You're not just talking the talk, but there's purpose behind it. 1257 01:06:42,792 --> 01:06:43,902 such an awesome feature. 1258 01:06:43,992 --> 01:06:48,012 And you know, you, you were just talking about recapping for yourself. 1259 01:06:48,312 --> 01:06:53,292 So I, I, I want to shift gears for a second because one of the ways, and this 1260 01:06:53,292 --> 01:06:57,582 has really surprised me, um, probably more than anything since I've been, 1261 01:06:57,912 --> 01:06:59,472 been in this cloning space with you, 1262 01:06:59,952 --> 01:07:04,662 is the way people use their own clones to help themselves. 1263 01:07:05,262 --> 01:07:10,812 So for example, um, we have a, we have a, a, a really famous high profile 1264 01:07:10,812 --> 01:07:15,582 speaker that is on the road all year, and they're on a zillion different stages. 1265 01:07:15,672 --> 01:07:20,322 And one of the things that they shared with us is that sometimes they'll go to 1266 01:07:20,322 --> 01:07:25,752 an event and the person who's hosting the event will say to them, Hey, I love it. 1267 01:07:25,782 --> 01:07:28,922 Like, I'm feeling the audience out and I'd love it if you talk on this 1268 01:07:29,532 --> 01:07:30,942 during, while you're up there. 1269 01:07:31,212 --> 01:07:35,442 And so what that trainer is doing is they're actually 1270 01:07:35,442 --> 01:07:37,482 going back to their Delphi. 1271 01:07:37,872 --> 01:07:42,072 And they're asking, uh, their Delphi how they would answer this 1272 01:07:42,072 --> 01:07:43,872 question or speak to this thing. 1273 01:07:44,232 --> 01:07:48,042 And what it's doing is, it is just giving them a quick, quick refresh on something 1274 01:07:48,042 --> 01:07:51,132 that, in, in this case, the conversation we had, the person just hadn't talked 1275 01:07:51,192 --> 01:07:52,482 about this stuff for a long time, 1276 01:07:53,022 --> 01:07:55,272 and so they wanted to make sure that they just got like a quick, 1277 01:07:55,272 --> 01:07:56,292 they didn't have a book with them. 1278 01:07:56,442 --> 01:07:57,432 They didn't wanna go search. 1279 01:07:57,552 --> 01:08:00,972 They literally just called their Delphi and talked to themselves 1280 01:08:01,212 --> 01:08:03,942 about what the thing was, and then they were ready to go on stage. 1281 01:08:04,092 --> 01:08:09,822 And so people are using it like Joe, how else are people using a Delphi, 1282 01:08:10,032 --> 01:08:11,982 their own Delphi to help themselves? 1283 01:08:12,282 --> 01:08:15,822 So let's, uh, let's break that down really fast on how it works, but yeah, like how 1284 01:08:16,302 --> 01:08:19,932 a few ways, like that's a perfect one where it's almost like, all right, I'm in 1285 01:08:19,932 --> 01:08:21,732 this situation and I'm about to have it. 1286 01:08:21,732 --> 01:08:23,472 And I've definitely done this myself too. 1287 01:08:23,862 --> 01:08:27,822 Um, is right before a chat, right before a podcast episode. 1288 01:08:27,912 --> 01:08:28,902 Um, yeah. 1289 01:08:28,902 --> 01:08:31,152 Uh, just meeting someone for the first time. 1290 01:08:31,152 --> 01:08:31,572 Maybe it's a 1291 01:08:31,927 --> 01:08:32,347 Mm-hmm. 1292 01:08:32,592 --> 01:08:34,002 in a specific space. 1293 01:08:34,362 --> 01:08:37,902 I can go to my Delphi or anyone who has a Delphi can go to their own. 1294 01:08:38,022 --> 01:08:42,912 And the way it works is like if you use your admin email, it's gonna know. 1295 01:08:43,257 --> 01:08:47,127 You're the admin, so you have this kind of overall access. 1296 01:08:47,367 --> 01:08:48,957 'cause there's ways to gate content. 1297 01:08:48,957 --> 01:08:50,667 We don't, maybe we'll get into that. 1298 01:08:50,727 --> 01:08:55,227 Uh, but if you're on the top level, you see it all and it's gonna know 1299 01:08:55,227 --> 01:08:59,037 that, hey, okay, you're the owner of this Delphi, you are the cloned person. 1300 01:08:59,427 --> 01:09:03,627 So, um, what you can do is literally just have some chats with it. 1301 01:09:03,627 --> 01:09:06,987 Like I'll just go outside and start walking and talking to myself. 1302 01:09:06,987 --> 01:09:12,147 It's a little weird sometimes, but it's epic because you literally can 1303 01:09:12,147 --> 01:09:16,707 put yourself in any situation because like, let's say I'm, um, yeah, like 1304 01:09:16,707 --> 01:09:20,757 this speaker, they're gonna go talk to this, uh, real estate audience, 1305 01:09:20,937 --> 01:09:23,997 say, but they are a mindset trainer. 1306 01:09:24,057 --> 01:09:25,557 You know, I'm just making some stuff up here. 1307 01:09:26,187 --> 01:09:29,067 You know, as that clone person, all of your stuff has been 1308 01:09:29,067 --> 01:09:30,507 trained into your digital mind. 1309 01:09:30,687 --> 01:09:34,137 So it, you know, it could be books that you've written 20 years ago 1310 01:09:34,617 --> 01:09:38,487 or like some random blog post or or podcast that you put out there 1311 01:09:38,487 --> 01:09:39,687 that you just don't remember. 1312 01:09:39,717 --> 01:09:43,917 'cause I certainly don't remember the 700 have published you or so. 1313 01:09:44,307 --> 01:09:50,097 Yeah, but it knows, like, so Delphi has this retrieval system behind the scenes. 1314 01:09:50,097 --> 01:09:54,087 It's basically this massive neural network that they've just like 1315 01:09:54,177 --> 01:09:57,507 completely recreated from the ground up since they first started. 1316 01:09:57,507 --> 01:09:59,577 They just like released this just months ago. 1317 01:09:59,967 --> 01:10:05,822 And it's gonna have a really good picture of all of your ip, all of your brain, and, 1318 01:10:05,827 --> 01:10:10,107 and its memories, and be able to connect the dots to whatever prompt you give it. 1319 01:10:10,167 --> 01:10:14,487 Just like chat GPT, you could prompt your Delphi, your personal Delphi with 1320 01:10:14,997 --> 01:10:18,687 a very simple prompt or a conversation, or like an elaborate prompt. 1321 01:10:18,747 --> 01:10:19,737 Just depends on how. 1322 01:10:20,157 --> 01:10:24,327 Ninja, you are, you know, with this kinda stuff, but then it's gonna 1323 01:10:24,327 --> 01:10:27,807 give you a response of exactly what you need based on your own content. 1324 01:10:28,047 --> 01:10:32,517 So it's like, hey, let's take that mindset content that you specialize 1325 01:10:32,517 --> 01:10:34,497 in and apply it to real estate folks. 1326 01:10:34,617 --> 01:10:36,657 And here's exactly how you angle it. 1327 01:10:36,657 --> 01:10:40,917 Here's, here are the topics, here's your, uh, your presentation slide 1328 01:10:40,917 --> 01:10:42,597 outline if you wanted to make that. 1329 01:10:43,017 --> 01:10:47,697 I mean, uh, I just used Delphi to write the majority of my book 1330 01:10:48,297 --> 01:10:48,987 recently. 1331 01:10:49,347 --> 01:10:51,627 Like that's So some of the other use cases. 1332 01:10:51,627 --> 01:10:52,917 Yeah, like writing books. 1333 01:10:52,947 --> 01:10:54,267 That's, that's a common one. 1334 01:10:54,267 --> 01:10:57,957 I've, I know a handful of our clients that just recently wrote multiple books 1335 01:10:57,957 --> 01:11:00,357 with their delphis in a weekend and 1336 01:11:00,747 --> 01:11:04,557 which is still blows my mind because, I mean, it's a lot of work still 1337 01:11:04,557 --> 01:11:06,897 to assemble and, but the fact is. 1338 01:11:07,302 --> 01:11:11,262 It knows your content, and as long as you prompt it and you structure it in 1339 01:11:11,262 --> 01:11:15,582 the right, you know, like you just ask it the right way, it's going to give 1340 01:11:15,582 --> 01:11:16,702 you the output you're looking for. 1341 01:11:16,902 --> 01:11:19,002 And better than chat GPT could ever do. 1342 01:11:19,062 --> 01:11:21,672 'cause it again, it's just chat, GPT and these other ones 1343 01:11:21,672 --> 01:11:25,602 are gonna pull information from everywhere online, not your stuff. 1344 01:11:26,322 --> 01:11:31,692 Um, fewer of the other things like blog posts, emails, uh, let's see. 1345 01:11:31,767 --> 01:11:34,812 I, I, I just like it for thinking through things clearer. 1346 01:11:34,872 --> 01:11:36,222 Like that's probably the biggest one. 1347 01:11:36,282 --> 01:11:37,037 blog posts. 1348 01:11:37,097 --> 01:11:40,597 Can you share an example of how someone is using their Delphi 1349 01:11:40,647 --> 01:11:42,197 clone to write their blog? 1350 01:11:42,307 --> 01:11:43,157 Blog posts for them? 1351 01:11:43,782 --> 01:11:45,942 I've done it a lot on my podcast. 1352 01:11:45,942 --> 01:11:46,692 I'll just say that. 1353 01:11:46,752 --> 01:11:48,492 That's, that's the easiest top of mind one. 1354 01:11:48,492 --> 01:11:52,722 So at Hustle and Flowchart, that's the show I've had for eight plus years now. 1355 01:11:53,022 --> 01:11:57,102 And, um, 700 plus episodes in every episode gets trained 1356 01:11:57,102 --> 01:11:59,172 into the, uh, my clone. 1357 01:11:59,292 --> 01:12:03,972 So then my team will go to the clone and they have a prompt they use 1358 01:12:03,972 --> 01:12:05,442 all the time, but essentially it's. 1359 01:12:05,832 --> 01:12:09,912 Hey, here's the new episode, uh, you know, around this topic. 1360 01:12:09,912 --> 01:12:13,272 Maybe it's the title or with this guest, write out a blog post 1361 01:12:13,272 --> 01:12:16,877 for me or a show notes page, and kinda have this structure to it. 1362 01:12:17,472 --> 01:12:20,352 Like you can give it structure and then it's gonna fill in the gaps. 1363 01:12:21,042 --> 01:12:23,652 And so that's a, that's one there. 1364 01:12:23,712 --> 01:12:28,242 Um, I know there's a lot of folks that, I mean, there's just a lot of clients that 1365 01:12:28,242 --> 01:12:30,492 are using that as a way to put online. 1366 01:12:30,942 --> 01:12:32,592 Email newsletters is another one. 1367 01:12:34,212 --> 01:12:36,882 All these different things that you can just imagine. 1368 01:12:36,882 --> 01:12:39,432 It's a content generation, social media posts. 1369 01:12:39,822 --> 01:12:44,202 These are things that, again, my team uses for myself will probably 1370 01:12:44,507 --> 01:12:48,342 honestly be using it for some of our clone shop material as well. 1371 01:12:48,402 --> 01:12:49,062 Might as well. 1372 01:12:49,602 --> 01:12:54,672 Um, and I, I mean, now I'm so open to say like, Hey, yeah, AI 1373 01:12:54,672 --> 01:12:57,612 certainly helped assemble my content. 1374 01:12:57,642 --> 01:12:59,502 I mean, it helped me prep for some of this. 1375 01:12:59,507 --> 01:13:00,372 It, it, uh. 1376 01:13:01,047 --> 01:13:05,697 It, it helps me prepare for a lot of things because I know, again, uh, if I 1377 01:13:05,697 --> 01:13:09,357 have the structure, it knows my ip, and then it's gonna gimme great answers, so, 1378 01:13:09,387 --> 01:13:14,907 You know, it's so funny because a year ago, six months ago, if I asked 1379 01:13:14,907 --> 01:13:20,397 somebody, Hey, did you use AI to prepare for this or help you to write for that? 1380 01:13:20,427 --> 01:13:25,467 Or whatever the, the case may be, they might say yes, but they 1381 01:13:25,467 --> 01:13:26,697 kind of have their hand over. 1382 01:13:26,697 --> 01:13:29,337 It's almost, it's almost like it's something you're not supposed to do. 1383 01:13:29,817 --> 01:13:33,447 And now if I ask the same person that question, it's, of course I 1384 01:13:33,447 --> 01:13:33,807 did. 1385 01:13:34,197 --> 01:13:34,467 Why? 1386 01:13:34,467 --> 01:13:35,937 Why wouldn't I use it to help me? 1387 01:13:36,447 --> 01:13:38,877 You know, why wouldn't I, why I use it to help do research. 1388 01:13:39,057 --> 01:13:43,407 Why wouldn't I use it to help frame an argument or frame a chapter, 1389 01:13:43,407 --> 01:13:45,207 or frame a speech or whatever it 1390 01:13:45,207 --> 01:13:45,567 is? 1391 01:13:45,927 --> 01:13:49,017 It's, it's an incredible tool, and I just, you know, just kinda circling 1392 01:13:49,017 --> 01:13:56,037 back, I think that AI cloning is one of the simplest, lowest hanging 1393 01:13:56,037 --> 01:13:59,487 ways to really start using ai. 1394 01:14:00,357 --> 01:14:02,907 In a way that you have immediate ROI 1395 01:14:03,507 --> 01:14:04,237 It's meaningful. 1396 01:14:04,677 --> 01:14:06,177 that's really meaningful. 1397 01:14:06,417 --> 01:14:12,807 You can, you can, you can increase, you can open up your time, you can expand your 1398 01:14:12,807 --> 01:14:16,167 audience, you can increase your revenue. 1399 01:14:16,647 --> 01:14:19,377 You can eliminate repetitive tasks. 1400 01:14:19,917 --> 01:14:23,877 You can do things like write blog articles or you can use it to 1401 01:14:23,877 --> 01:14:25,737 help make you sharp before you go. 1402 01:14:25,737 --> 01:14:28,587 And you do a pre, like, there's so many different ways that you can use it 1403 01:14:28,947 --> 01:14:29,237 Yeah. 1404 01:14:29,607 --> 01:14:31,917 and we can have it live in seven days. 1405 01:14:31,947 --> 01:14:35,997 You don't have to overthink it and you don't have to try 1406 01:14:35,997 --> 01:14:37,977 and figure out how it works. 1407 01:14:38,067 --> 01:14:39,477 'cause we do all of that for you. 1408 01:14:39,851 --> 01:14:42,356 And a big thing I, I wanna say is a lot of folks. 1409 01:14:43,576 --> 01:14:46,601 We will rush to automation, like if they're new to ai. 1410 01:14:47,291 --> 01:14:50,951 I, I think a lot of folks just imagine a, it's gonna take a 1411 01:14:50,951 --> 01:14:52,091 lot of time and a lot of money. 1412 01:14:52,301 --> 01:14:54,491 You know, those are probably the biggest ones. 1413 01:14:54,971 --> 01:14:57,221 Um, b you know, where's my data going? 1414 01:14:57,221 --> 01:14:58,421 You know, like, how is this work? 1415 01:14:58,841 --> 01:15:02,021 Which hopefully we're dispelling a lot of that in, in, uh, the clone 1416 01:15:02,021 --> 01:15:03,156 shot videos here we're doing. 1417 01:15:03,976 --> 01:15:09,581 But at the same time, a lot of folks rush to try to automate everything. 1418 01:15:09,641 --> 01:15:11,231 And I don't think that's the way. 1419 01:15:11,291 --> 01:15:15,191 Like I never have thought that's the way, even before I was, you know, I 1420 01:15:15,191 --> 01:15:20,531 was early into cloning, but like, when you rush to automate things, I mean, 1421 01:15:20,561 --> 01:15:25,391 you're immediately kind of taking away the personal touch of whatever your 1422 01:15:25,391 --> 01:15:28,091 business is or what you do that's unique. 1423 01:15:28,571 --> 01:15:32,021 Because I mean, if you start to automate everything, I mean very quickly, you'll 1424 01:15:32,021 --> 01:15:36,731 probably see most of the outputs are gonna be very generalized, very cookie cutter. 1425 01:15:37,181 --> 01:15:41,381 Same as most people that might be putting AI slop out there, 1426 01:15:41,681 --> 01:15:44,711 which was the, uh, what's the dictionary? 1427 01:15:44,711 --> 01:15:46,901 It was the, it was the, it was the word of the, uh, of the 1428 01:15:46,901 --> 01:15:50,801 year of 2025 is, is slop, SLOP. 1429 01:15:50,801 --> 01:15:53,651 I mean, it's like, so don't just put AI slop out there. 1430 01:15:53,651 --> 01:15:57,521 I think that's where automation and like a lot of people who are doing the 1431 01:15:57,521 --> 01:16:01,691 digital twins, you know, Heygen style, um, just throwing stuff out there and 1432 01:16:01,691 --> 01:16:07,091 just calling it their own, uh, thinking with cloning is, it's completely 1433 01:16:07,091 --> 01:16:08,291 different because it's meaningful. 1434 01:16:08,291 --> 01:16:11,921 I feel like this is a way where now you can sink it right into what you're 1435 01:16:11,921 --> 01:16:13,901 already doing well in your business. 1436 01:16:14,321 --> 01:16:17,261 You can, you can place it right before or after. 1437 01:16:17,291 --> 01:16:19,031 Let's say someone wants to book a call with you. 1438 01:16:19,391 --> 01:16:23,441 Like that's a cool one because now people can have a pre-chat with AI 1439 01:16:23,441 --> 01:16:25,781 version of you before they hop on a call. 1440 01:16:25,841 --> 01:16:29,346 Or maybe it helps pre-qualify before they even can book a time with you. 1441 01:16:30,311 --> 01:16:33,131 And I mean, that's probably the, that's one that anybody can use 1442 01:16:33,131 --> 01:16:34,931 a clone for off the streets like. 1443 01:16:35,516 --> 01:16:36,896 You don't need much content for that. 1444 01:16:37,721 --> 01:16:41,111 Well, in, in, in 2025, you know, I think that, you know, 1445 01:16:41,111 --> 01:16:42,971 the, the buzzword was agents, 1446 01:16:42,971 --> 01:16:43,361 Right? 1447 01:16:43,421 --> 01:16:48,041 And agentic ai and I, I know so many people that spent a lot of money. 1448 01:16:48,596 --> 01:16:50,246 Building agents that never worked, 1449 01:16:50,366 --> 01:16:51,536 they never did anything. 1450 01:16:51,566 --> 01:16:55,586 Thousands and thousands of dollars, some hundreds of thousands of dollars trying 1451 01:16:55,586 --> 01:16:59,516 to build these agents throughout their bigger companies and, and nothing worked. 1452 01:17:00,086 --> 01:17:05,366 And the thing about, about working on a clone and using a, an outta 1453 01:17:05,366 --> 01:17:08,186 the box product like Delphi, that you don't have to build. 1454 01:17:08,516 --> 01:17:10,406 All we need is your data to train it. 1455 01:17:11,126 --> 01:17:16,016 Is is the, the, it's gonna be for a fraction of the cost. 1456 01:17:16,916 --> 01:17:18,056 It works. 1457 01:17:18,656 --> 01:17:21,446 The biggest brands and companies, personal brands and, and businesses 1458 01:17:21,446 --> 01:17:22,556 in the world are using it. 1459 01:17:23,336 --> 01:17:26,576 And we can have immediate impact for you within seven days. 1460 01:17:26,666 --> 01:17:29,456 So it's, it's just a completely, it's different. 1461 01:17:29,606 --> 01:17:31,466 I really think, you know, I saw these predictions. 1462 01:17:32,136 --> 01:17:35,081 It, uh, it, uh, Joe and I are, are are filming this year 1463 01:17:35,081 --> 01:17:35,981 at the beginning of January. 1464 01:17:36,191 --> 01:17:39,881 I saw all these predictions around New Year's about kind of like what 1465 01:17:39,971 --> 01:17:42,341 2026 is gonna be all about, you know, 1466 01:17:42,341 --> 01:17:48,851 with, with, uh, you know, in, in ai and nobody mentioned what I think is probably 1467 01:17:48,851 --> 01:17:54,011 the most relevant thing, uh, for this year, uh, which is I think people are just 1468 01:17:54,011 --> 01:17:58,721 gonna want to, to use practical things that have already been proven to work. 1469 01:17:59,476 --> 01:17:59,696 Yes. 1470 01:17:59,701 --> 01:18:00,161 Yes. 1471 01:18:00,251 --> 01:18:04,091 don't wanna waste a lot of time building or getting, rolling up their sleeves 1472 01:18:04,091 --> 01:18:06,041 and getting into the tech in the weeds. 1473 01:18:06,431 --> 01:18:08,441 They wanna buy things that are, are outta the box. 1474 01:18:08,441 --> 01:18:13,751 Now, even though something's outta the box doesn't necessarily mean that it makes 1475 01:18:13,751 --> 01:18:15,761 sense for you to go set it up yourself. 1476 01:18:16,001 --> 01:18:16,301 Right? 1477 01:18:16,301 --> 01:18:20,321 So, you know what, what we always say, what, what, what Delphi, you 1478 01:18:20,321 --> 01:18:24,791 know, always says is kind of building a clone in the right way is an art. 1479 01:18:24,941 --> 01:18:28,511 We've got the platform and the tools and it all works, but there's 1480 01:18:28,511 --> 01:18:32,951 kind of like an art and a science I think behind making it really work. 1481 01:18:33,341 --> 01:18:36,821 Um, and, and really particularly from a branding standpoint, 1482 01:18:36,941 --> 01:18:38,381 like really make it flow. 1483 01:18:38,791 --> 01:18:39,326 I agree. 1484 01:18:39,476 --> 01:18:43,466 And that's, yeah, it, it's like, how, how can you expect 1485 01:18:43,466 --> 01:18:44,756 to automate a human, you know? 1486 01:18:44,756 --> 01:18:49,046 And all the different nuances that bring out the humanness of us. 1487 01:18:49,076 --> 01:18:52,016 Like again, I, that's, yeah. 1488 01:18:52,016 --> 01:18:55,346 Out of the boxes, it's great because it gives us a starting point. 1489 01:18:55,406 --> 01:18:59,456 And like you said, Delphi has done, I mean, since day one when I found them, 1490 01:18:59,636 --> 01:19:04,766 I know Dara the co-founder, he wanted this thing to have, he wanted to build 1491 01:19:04,766 --> 01:19:06,231 the platform in a way where it helped. 1492 01:19:07,901 --> 01:19:11,291 Create a digital mind, like literally replicate the way someone thinks. 1493 01:19:11,741 --> 01:19:14,201 And to this day, it's, it's just getting better and better. 1494 01:19:14,201 --> 01:19:15,551 Like I said, they've rebuilt things. 1495 01:19:16,221 --> 01:19:19,491 there's a time and place, but there's a layer above, like the 1496 01:19:19,491 --> 01:19:23,301 way I see, um, cloning is you have your foundational layer, you have 1497 01:19:23,361 --> 01:19:27,651 open ai, you have anthropic Google stuff, and grok and all that. 1498 01:19:27,891 --> 01:19:29,674 That's, that's what's powering things. 1499 01:19:29,691 --> 01:19:29,931 And 1500 01:19:30,351 --> 01:19:33,741 there's an all out war happening right now, you know, with, with that. 1501 01:19:33,741 --> 01:19:34,581 And it's interesting. 1502 01:19:34,911 --> 01:19:38,901 It's exciting and frightening in some cases, but, you know, but what 1503 01:19:38,901 --> 01:19:40,641 Delphi is, is a layer above that. 1504 01:19:40,641 --> 01:19:43,671 It's part of, I feel like this infrastructure, but it's siloed. 1505 01:19:43,941 --> 01:19:44,421 It's. 1506 01:19:44,636 --> 01:19:47,811 And I think not a lot of people understand that, but that's where 1507 01:19:47,841 --> 01:19:50,151 your, your own personal data can live. 1508 01:19:50,151 --> 01:19:53,871 You have the world's data below, but then you have yours above that 1509 01:19:53,871 --> 01:19:56,391 as Delphi, your digital twin clone. 1510 01:19:57,051 --> 01:20:00,471 And then above that has this automation layer. 1511 01:20:00,891 --> 01:20:05,031 So yes, some of the actions are built into Delphi that helps 1512 01:20:05,031 --> 01:20:06,981 automate, you know, your mind. 1513 01:20:07,341 --> 01:20:11,061 But then if you did want to get tricky, there are ways to even 1514 01:20:11,128 --> 01:20:16,401 automate further and maybe create, um, even more tricky automations. 1515 01:20:16,431 --> 01:20:20,391 And, you know, there's things like, like I mentioned, pushing to web hooks if you're, 1516 01:20:20,481 --> 01:20:23,511 a lot of people are starting to get techy enough or they're learning the jargon. 1517 01:20:23,511 --> 01:20:28,581 So I think it's relevant, um, even though it's a later thing for most, that's 1518 01:20:28,581 --> 01:20:32,601 something where you can even pull out more insights out of these conversations. 1519 01:20:32,601 --> 01:20:37,041 You can maybe automate your email, uh, sequences to trigger based 1520 01:20:37,041 --> 01:20:39,141 on tags of people coming through. 1521 01:20:39,771 --> 01:20:40,161 Um. 1522 01:20:40,566 --> 01:20:44,316 But then like a whole nother layer above that are agents I feel like, or you know, 1523 01:20:44,316 --> 01:20:46,206 like I feel like that comes further out. 1524 01:20:46,206 --> 01:20:48,726 Those are like business operations and stuff like that. 1525 01:20:49,356 --> 01:20:55,476 Um, but again, like I, the most practical and the useful human thing is get yourself 1526 01:20:55,476 --> 01:21:00,036 cloned first, because that's, it's like that you are typically the big biggest 1527 01:21:00,036 --> 01:21:02,016 bottleneck in your whole operation. 1528 01:21:02,046 --> 01:21:04,686 And it's not the doing of things. 1529 01:21:04,686 --> 01:21:07,266 'cause I feel like we're all working our asses off and we're spending a lot 1530 01:21:07,266 --> 01:21:09,786 of time at least thinking and doing. 1531 01:21:10,236 --> 01:21:14,256 I think there's a knowledge bottleneck that we have in the 1532 01:21:14,256 --> 01:21:18,156 world right now, and the ability to share that knowledge with people 1533 01:21:18,576 --> 01:21:23,646 in a dynamic way, in any language, in the modalities that they choose 1534 01:21:23,646 --> 01:21:25,776 to hear things and take action upon. 1535 01:21:26,376 --> 01:21:30,516 That's, I think, the biggest bottleneck that gets solved this year in 2026. 1536 01:21:31,116 --> 01:21:34,986 I mean, that's my prediction at least, is like, this is the year of cloning and 1537 01:21:35,856 --> 01:21:39,216 yeah, it might not be mainstream yet, but this is why we're talking about it. 1538 01:21:39,216 --> 01:21:39,486 Right. 1539 01:21:39,651 --> 01:21:42,471 You know, I just wanna say as we're wrapping up here, you know, 1540 01:21:42,471 --> 01:21:44,241 it was, it was so fun to do that. 1541 01:21:44,271 --> 01:21:45,861 Um, we haven't done this before. 1542 01:21:46,281 --> 01:21:51,351 Um, and, uh, to think that we're gonna start making daily content, um, that'll 1543 01:21:51,351 --> 01:21:55,101 be available on LinkedIn and YouTube. 1544 01:21:55,101 --> 01:21:57,396 And where can people find that, Joe? 1545 01:21:57,981 --> 01:22:01,341 Yeah, so I would say, you know, for the daily stuff, because you might 1546 01:22:01,341 --> 01:22:05,451 be watching on YouTube or podcasts right now, which is great because 1547 01:22:05,451 --> 01:22:06,651 we're gonna publish a lot there. 1548 01:22:06,651 --> 01:22:08,031 We'll do more of these sessions. 1549 01:22:08,331 --> 01:22:12,411 But if you wanna really stay up to date with a daily content, like we're putting 1550 01:22:12,411 --> 01:22:17,001 a big push out there, go to LinkedIn, like, go find me, Joe Fier on LinkedIn. 1551 01:22:17,001 --> 01:22:19,101 You look up Scott Duffy as well. 1552 01:22:19,311 --> 01:22:21,741 We're gonna be kind of cross sharing and all that. 1553 01:22:22,041 --> 01:22:27,921 The Clone Shop is also on LinkedIn, so go follow that and um, shoot, 1554 01:22:27,921 --> 01:22:30,801 we might, we'll probably have a newsletter there pretty soon too. 1555 01:22:30,801 --> 01:22:31,851 We're developing some, 1556 01:22:32,361 --> 01:22:33,501 some other things in the Brent. 1557 01:22:33,531 --> 01:22:33,801 Yep. 1558 01:22:33,831 --> 01:22:38,061 Website is the Clone shop.ai, and you'll see that's, there's 1559 01:22:38,061 --> 01:22:41,601 gonna be an option for you to get the free audit as well on there. 1560 01:22:41,631 --> 01:22:45,441 So if you're ready to jump and chat with us and see a personalized, 1561 01:22:45,441 --> 01:22:49,911 customized view of how a clone can help you scale, that's the place to 1562 01:22:49,911 --> 01:22:53,241 go is, is, uh, the clone shop.ai. 1563 01:22:53,271 --> 01:22:58,011 So expect more to come and please ask us in the comments here 1564 01:22:58,011 --> 01:22:59,871 or on LinkedIn, send us dms or 1565 01:22:59,871 --> 01:23:00,591 messages. 1566 01:23:01,071 --> 01:23:04,611 What are your burning questions based on cloning, like what are your thoughts, 1567 01:23:04,611 --> 01:23:07,171 concerns, um, anything like, we're, 1568 01:23:07,256 --> 01:23:07,546 Yeah. 1569 01:23:08,301 --> 01:23:10,881 we'll make the content, but we'll also chat with you as well. 1570 01:23:10,971 --> 01:23:15,171 And also, shoot, I didn't even say this on the website, in all the places, 1571 01:23:15,171 --> 01:23:19,251 you're gonna find our clones as well, so you can chat with them and, um, 1572 01:23:19,341 --> 01:23:22,671 that could be the, you know, the first way to start chatting with us. 1573 01:23:22,731 --> 01:23:23,031 So 1574 01:23:23,541 --> 01:23:23,991 Yeah. 1575 01:23:24,441 --> 01:23:25,491 man, I'm excited. 1576 01:23:25,551 --> 01:23:26,151 Thanks Scott. 1577 01:23:26,211 --> 01:23:26,421 This is 1578 01:23:26,601 --> 01:23:27,291 Thank you. 1579 01:23:27,291 --> 01:23:27,651 Thank you. 1580 01:23:27,651 --> 01:23:28,161 Thank you. 1581 01:23:28,761 --> 01:23:29,211 See y'all.