Hello again, it's Dennis Collins with another episode of Connect
Dennis Collins:& Convert your sales accelerator podcast, where you learn the insider secrets to
Dennis Collins:growing your sales faster than ever.
Dennis Collins:Hey, my partner, Leah is off today.
Dennis Collins:I have a very special guest that I'd like to introduce.
Dennis Collins:I'd like to welcome today a very special guest to Connect & Convert.
Dennis Collins:His name is Brian Tews and Brian is the founder and the owner of Tews Lending,
Dennis Collins:which is based in Orlando, Florida.
Dennis Collins:He's a native of South Florida, but he found his way up to Orlando.
Dennis Collins:He went to UCF to get his MBA, UCF, go Knights!
Dennis Collins:Heh heh.
Dennis Collins:Charge on.
Dennis Collins:Charge on, buddy.
Dennis Collins:He is now in his fourth year, so it's a fairly new business.
Dennis Collins:He's in his fourth year of ownership of Tewes Lending.
Dennis Collins:I love to bring people like Brian to the attention of our listeners.
Dennis Collins:Uh, our listeners are mostly small business owners or people who
Dennis Collins:aspire to be a small business owner.
Dennis Collins:Okay?
Dennis Collins:And Brian didn't just think about it, didn't just talk about it.
Dennis Collins:He did it.
Dennis Collins:Brian.
Dennis Collins:Okay.
Dennis Collins:And so from his lips to your ears, he is going to help us understand
Dennis Collins:all the trials, tribulations and the joys of being a small business owner.
Dennis Collins:Hi, Brian.
Dennis Collins:And welcome.
Brian Tewes:Hey, Dennis, thank you so much for having me.
Brian Tewes:This means a lot.
Brian Tewes:Really appreciate the opportunity.
Dennis Collins:It's a pleasure because, uh, I mean, you're one of
Dennis Collins:the first people I wanted to get.
Dennis Collins:Our podcast is still somewhat new.
Dennis Collins:We've got about 35 episodes in already.
Dennis Collins:We, we release, release one a week.
Dennis Collins:So we're very aggressive.
Dennis Collins:So we're, we're trying to build up some really good guests and
Dennis Collins:you're going to be one of them.
Dennis Collins:So, uh, I love the tagline that you use in some of your
Dennis Collins:marketing, "Let's Get You Home".
Dennis Collins:How'd you come up with that?
Dennis Collins:What does that mean?
Brian Tewes:Uh, that's a great question.
Brian Tewes:So "Let's Get You Home", I mean, obviously it ties into the more huge piece of
Brian Tewes:the business, but, uh, I was very, it's very key on some of the words I chose.
Brian Tewes:So for example, the very first one, let's, I chose let's and not
Brian Tewes:we'll get you home or I'll get you home because it's a team effort.
Brian Tewes:It's a partnership.
Brian Tewes:So it's not just myself and my team, it's also the real estate agents we work
Brian Tewes:with, the title agents, as well as the actual consumer, the buyer of the home
Brian Tewes:or the borrower getting a refinance.
Brian Tewes:It's, it's all coming together.
Brian Tewes:So that was very first on let's being the very first word and
Brian Tewes:then get you meaning, okay, who are we actually focusing this on?
Brian Tewes:And that is the client and then home, which is that could have several meanings.
Brian Tewes:Yeah.
Brian Tewes:It could be get you home, get you into a house.
Brian Tewes:Or get you to the finish line.
Brian Tewes:A lot of my social media, my caption is getting you there.
Brian Tewes:Whatever your goal is, that's what we want to help you
Brian Tewes:accomplish in a in a team effort.
Brian Tewes:So it all kind of Combined into "Let's Get You Home".
Dennis Collins:Hey, Brian.
Dennis Collins:I love the wordsmithing.
Dennis Collins:I mean, this wasn't just something you came up with.
Dennis Collins:Uh, uh, you thought this through.
Dennis Collins:I love the double meaning of home.
Dennis Collins:I caught that and I was going to ask you about that.
Dennis Collins:What does that mean?
Dennis Collins:And you just described it.
Dennis Collins:It has two very, very strong meetings.
Dennis Collins:So, you all, you actually started in the business as a branch manager for
Dennis Collins:your dad, who is also Brian Tewes, which I have confused on several occasions.
Dennis Collins:And, uh, Dad Brian is living the life down in the Florida Keys.
Dennis Collins:But you opened a branch office of Tewes Mortgage, uh, and talk to us
Dennis Collins:about how that happened and then I want to talk about 2021, the year
Dennis Collins:you decided to found Tewes Lending.
Dennis Collins:But first of all, tell us about your background with your dad.
Brian Tewes:Sure.
Brian Tewes:So my dad not always tried to put a bug into my ear about getting into mortgages.
Brian Tewes:It was more so find my own path, whatever that may end up being.
Brian Tewes:And it was in.
Brian Tewes:2017 when I realized I need to be doing something different,
Brian Tewes:need to be doing something more.
Brian Tewes:And at coincidentally the same time I was purchasing my first property,
Brian Tewes:which of course my dad helped me do the mortgage, started asking tons
Brian Tewes:of questions to him, not just your typical, what's my monthly payment
Brian Tewes:going to be and how much cash do I need?
Brian Tewes:I was really diving into the specifics and into the weeds of mortgages.
Brian Tewes:And the crazy part was, It was all clicking in my head.
Brian Tewes:It was, it was one of those instinctual things that were coming to me.
Brian Tewes:So chatting with my dad, thought about getting my mortgage license, doing
Brian Tewes:it on the side, while still having a full time job, and that went nowhere.
Brian Tewes:Absolutely nowhere for the four months that I attempted that.
Brian Tewes:No leads, no clients, nothing, just absolutely nothing.
Brian Tewes:Uh, so.
Brian Tewes:When I decided to leave the corporate world, I was working at
Brian Tewes:an investment bank at the time.
Brian Tewes:I had a couple opportunities to get into mortgages.
Brian Tewes:One was under my dad's wing.
Brian Tewes:And then the other one was actually working for a, um, uh, for a pretty decent
Brian Tewes:sized mortgage company here in Orlando.
Brian Tewes:And I chose to go under my dad's wing for obvious reasons being family, right?
Brian Tewes:But then also a little bit more challenging.
Brian Tewes:My dad was still down the keys.
Brian Tewes:Zoom was not a thing.
Brian Tewes:So I think we were using Skype.
Brian Tewes:That's how he was teaching me.
Brian Tewes:And what ended up really being a, a two man operation, him down the keys and me
Brian Tewes:here and then I actually had a couple close friends of mine decide they wanted
Brian Tewes:to try out the mortgage industry, next.
Brian Tewes:So, you know, I had my own branch.
Brian Tewes:Uh, so that was the first three or four years was growing my business,
Brian Tewes:growing the name of Tewes up in Orlando because outside of my college friends,
Brian Tewes:nobody had really knew who I was.
Brian Tewes:So that was, that was probably one of the biggest challenges was
Brian Tewes:marketing, was marketing, the name, the brand here in central Florida.
Brian Tewes:And also learning how to become not just a manager, but a leader in a true
Brian Tewes:professional entrepreneurial environment.
Brian Tewes:That was the first three or four years of me being in
Brian Tewes:this, uh, in this line of work.
Brian Tewes:So it's been very, very interesting, very challenging.
Brian Tewes:Come from a COVID in 20 and then also 2021 real estate wise, housing
Brian Tewes:market wise, we blew up right.
Brian Tewes:As much as everybody else, and we can thank the two and 3 percent interest
Brian Tewes:rates for, for most of that abundance.
Brian Tewes:Yeah.
Brian Tewes:In 2000.
Brian Tewes:Yeah.
Brian Tewes:But in, uh, in 2021, that was a, it was a very challenging year outside of,
Brian Tewes:uh, yes, again, tons of business, great opportunities, but learning how to scale
Brian Tewes:up was something I had never done before.
Brian Tewes:Heard the phrase, knew the definition, was not something I was looking to achieve.
Brian Tewes:And the market forced my hand, forced our hands.
Brian Tewes:Again, I'm still working with my pops.
Brian Tewes:And we went through a lot of hiccups, obstacles, road bumps, butting heads.
Brian Tewes:It was not easy at all.
Brian Tewes:And, um, in 2021, it was towards the latter part of the year.
Brian Tewes:It kind of got me thinking like, man, maybe not.
Brian Tewes:There's absolutely no bad blood between my dad and I.
Brian Tewes:We absolutely love each other, talk to each other still every day.
Brian Tewes:But there were just certain things that he wanted to do for scaling the McKeith and
Brian Tewes:what I wanted to do in central Florida.
Brian Tewes:That was, they were just different.
Brian Tewes:And it wasn't a matter of having my own branch.
Brian Tewes:It was this might be where I need my own company.
Brian Tewes:And I thought that, but I was truthfully too scared to tell him
Brian Tewes:and we actually had a meeting.
Brian Tewes:I went, I went down to the keys and he said it.
Brian Tewes:He said, son, I think it's time that you potentially have your own company.
Brian Tewes:So, uh, it was, I was, I was too, yeah, I was too chicken, you know what?
Brian Tewes:And he kind of, uh, pulled it, pulled it out of me.
Brian Tewes:So that's, that was a transition.
Brian Tewes:So that was how I got into it initially.
Brian Tewes:And yeah, eventually my, my own shop.
Dennis Collins:Great story looking back and you, you, you documented
Dennis Collins:all, you know, what a tough time for any business 20, 2020, 2021, even
Dennis Collins:2022, and you probably started, uh, Tewes Lending at one of the most
Dennis Collins:challenging times ever in our economy.
Dennis Collins:Granted, there were some low interest rates, which didn't, which didn't hurt,
Dennis Collins:but there was a lot of stuff going on.
Dennis Collins:What is it that you didn't know then that, you know, now, as you look back and
Dennis Collins:say, how did I overcome that obstacle?
Dennis Collins:What were the obstacles that you had no way of predicting
Dennis Collins:to start up Tewes Lending?
Brian Tewes:Yeah, man, the start of Tewes Lending.
Brian Tewes:I, I did not realize how, how much goes into, you know, you see all the, uh,
Brian Tewes:the marketing of like, oh, to, to create your LLC or create your S corp, just go
Brian Tewes:to this, just go to this website, go to this company and they'll do it for you.
Brian Tewes:And that's it.
Brian Tewes:Oh my God.
Brian Tewes:That is one out of a hundred things you have to do.
Brian Tewes:Um, so you have to register with the state of Florida.
Brian Tewes:I'm not just talking Sundays.
Brian Tewes:You need to get your, um, employment taxes, the I mean, I was going on, I
Brian Tewes:was going on state of Florida websites.
Brian Tewes:I'd never even heard of or seen before.
Brian Tewes:Um, It was, it was a whirlwind to get your certain business licenses,
Brian Tewes:not just with the state, but with the city, with the county.
Brian Tewes:Um, before it was just, Oh, I just need my mortgage license.
Brian Tewes:Now there's so many other licenses you have to get.
Brian Tewes:Um, compliance wise, I had to get a compliance team, make sure that all
Brian Tewes:of my, um, my legal documents were in line, that my disclosures were correct.
Brian Tewes:Um, that even if everybody on my team, uh, just granted everybody on my
Brian Tewes:team was independent contracted, but make sure those contractor agreements
Brian Tewes:were, were shaped up and compliant.
Brian Tewes:So, yeah, the creating an LLC, creating an S corp was the start
Brian Tewes:and that's step one and step two.
Brian Tewes:But there are, there was so much more.
Brian Tewes:Uh, and at times, I, it's one of those times where it's like, you
Brian Tewes:don't know what you don't know.
Brian Tewes:And there were times where I didn't, I did not know what I needed to do, but I
Brian Tewes:would get a nice, lovely letter in the mail that said, Brian, Tewes, Tewes,
Brian Tewes:Lending you haven't filed for this.
Brian Tewes:I'm thinking, oh crap, I need to jump on this ASAP.
Brian Tewes:And that's sometimes that's how I learned.
Dennis Collins:It wasn't Lisa wasn't the cops knocking at the
Dennis Collins:door with handcuffs or something.
Dennis Collins:No, no, it was not.
Dennis Collins:Not that that's, not that that's serious.
Dennis Collins:Okay.
Dennis Collins:But here's, here's, here's a question.
Dennis Collins:And as you talk about those obstacles.
Dennis Collins:I, uh, you know, I hope that informs a lot of our listeners who are thinking about,
Dennis Collins:who are contemplating, they had this dream of their own business, uh, there are some
Dennis Collins:preparation steps that you need to do.
Dennis Collins:And probably somebody like you who could mentor them would be a good idea
Dennis Collins:to talk to somebody who's done it.
Dennis Collins:That's kind of the reason I wanted you on the podcast is to give our listeners.
Dennis Collins:A chance to understand, but I have a question, okay, with all of that
Dennis Collins:difficulty, all of those hoops that you had to jump through, which is
Dennis Collins:more difficult, jumping through those hoops or figuring out how best
Dennis Collins:to market the new Tewes Lending.
Brian Tewes:Oh, man, at the time it was, it was the hoops.
Brian Tewes:It was definitely the hoops.
Brian Tewes:Um, but now it is, and after the hoops were taken care of, yeah, definitely
Brian Tewes:the, the marketing of Tewes Lending.
Brian Tewes:Once, once you figure out the hoops to jump through, um, it's a matter of
Brian Tewes:just renewing those hoops every year.
Brian Tewes:And if you create a, I created a list of every, Almost like a checklist of
Brian Tewes:everything that you've got to do, so I don't need to rethink that, but marketing
Brian Tewes:branding the company was a challenge.
Brian Tewes:I mean, even to this day, people still say Tewes Mortgage, even
Brian Tewes:though it's Tewes Lending.
Brian Tewes:So that was a challenge in itself.
Brian Tewes:But yeah, there's so many different tactics you can go about.
Brian Tewes:You can trial and error to see what works.
Brian Tewes:Um, there's a lot of competition, a lot of competition in central
Brian Tewes:Florida that does not stop.
Brian Tewes:Um, as you mentioned, a crazy time, 2020, 2021, and even 22, a lot of
Brian Tewes:people got into the mortgage industry, though there was more competition.
Brian Tewes:And now I've got a brand new company to market.
Brian Tewes:That's not, that's a, that's a recipe for disaster.
Brian Tewes:So to, to kind of get past that was for sure a, um, I can't think
Brian Tewes:of another word of the challenge.
Brian Tewes:It was, it was even to this day, um, marketing is at the
Brian Tewes:forefront of, of my mind.
Brian Tewes:Um, we can help our clients.
Brian Tewes:We can help our realtors, our title partners.
Brian Tewes:Um, but our biggest thing is we need to be known.
Brian Tewes:We have to be out there.
Brian Tewes:So, um, that, that today is still the, you know, one of the biggest
Brian Tewes:accomplishments we have to strive for.
Dennis Collins:What has worked best for you?
Dennis Collins:Obviously, we, uh, we're our overall, uh, group is called Wizard of Ads.
Dennis Collins:Okay.
Dennis Collins:We have 75 Wizard of Ad partners all over the world.
Dennis Collins:And one of our biggest challenges is marketing.
Dennis Collins:We, we, we tackle that challenge for small business owners every single day.
Dennis Collins:So I would love for you to talk about what is working best for you.
Dennis Collins:What have you found is the most effective way to market Tewes Lending?
Brian Tewes:It is, and it sounds so simplistic, but it is a combination of
Brian Tewes:being present at events and it is a social media push and also email marketing.
Brian Tewes:So I pride myself on being the mortgage expert.
Brian Tewes:Yeah, there's a.
Brian Tewes:You've got a question.
Brian Tewes:I'm going to have an answer for you.
Brian Tewes:If I don't know the answer, give me 20 minutes and I'm going to
Brian Tewes:get back to you with that answer.
Brian Tewes:Um, so that's, that's really my push.
Brian Tewes:And then to be able to market that on social media, not just Facebook and
Brian Tewes:Instagram, we're on YouTube, we're on LinkedIn, we're on Tik TOK, we're
Brian Tewes:basically everywhere except Twitter or X.
Brian Tewes:So being able to, being able to showcase that my team and I
Brian Tewes:are experts On those different platforms has been really helpful.
Brian Tewes:And then also emailing out to just kind of be on the forefront of somebody's mind.
Brian Tewes:And if there is an event, then show in person.
Brian Tewes:We are, I guess this is a little bit of a unique thing.
Brian Tewes:We are one of the few mortgage companies that with the exception of investment
Brian Tewes:properties, If you're trying to buy a primary home or a secondary residence,
Brian Tewes:we can only do Florida and a lot of mortgage companies will push and say,
Brian Tewes:we can do this in five states, 10 states, all states, which is fantastic.
Brian Tewes:But for us, we are local.
Brian Tewes:We are hyper local.
Brian Tewes:So there is enough business here.
Brian Tewes:in central Florida.
Brian Tewes:So I would tell you actually that that is one big advantage is that we don't
Brian Tewes:go in target to Georgia or Texas.
Brian Tewes:We are right here in Florida, right here in central Florida.
Brian Tewes:Um, so being able to people say, find your niche or find your, um, your clientele in
Brian Tewes:a sense is, Florida and central Florida.
Brian Tewes:Um, so that's, that's one thing that we just try to, again, hyper focus on.
Dennis Collins:That's interesting.
Dennis Collins:It, it, it, it creates another question in my mind.
Dennis Collins:As a consumer, as a customer, what are the advantages and disadvantages?
Dennis Collins:I have a, as you said, a ton of choices.
Dennis Collins:Some of these are big national companies that can do anything anywhere.
Dennis Collins:And others are like Tewes Lending that are localized into a particular part
Dennis Collins:of Florida, into the state of Florida.
Dennis Collins:As a consumer, what are the advantages and disadvantages of working with a
Dennis Collins:bigger firm, versus a smaller firm?
Brian Tewes:I'll start with the disadvantages.
Brian Tewes:So the disadvantage of working with a smaller company would be minor.
Brian Tewes:Others is we might not have all of the, uh, the technology that a
Brian Tewes:larger national company might have.
Brian Tewes:Yeah, I give you a given example.
Brian Tewes:There's one mortgage company.
Brian Tewes:They're nationwide.
Brian Tewes:And they have an app.
Brian Tewes:So if you're trying to purchase a property, they'll say, Hey
Brian Tewes:Dennis, just download our app and everything is going to be there.
Brian Tewes:Um, whether we need documents from you, um, you want to see where
Brian Tewes:exactly we are in the process.
Brian Tewes:It's all going to be in, in your, your app.
Brian Tewes:We won't have things like that.
Brian Tewes:But that, that's probably the biggest disadvantage and the other
Brian Tewes:disadvantage is, okay, if you want to buy a, um, a vacation home out
Brian Tewes:in Denver, Colorado, we might not be the best option for that, right?
Brian Tewes:We can, we can maybe finagle a way to create an investment property,
Brian Tewes:but if it's just a straight up vacation home, that's, that's not us.
Brian Tewes:So those are the disadvantages.
Brian Tewes:The, the advantages absolutely outweigh the disadvantage.
Brian Tewes:Number one, we are faster.
Brian Tewes:Um, we are, um, we're faster, we're cheaper, we're easier to work with.
Brian Tewes:There is not a, a, um, a supply line of people you have to speak to.
Brian Tewes:There's a very minimal group, so you know exactly who to go
Brian Tewes:to should you have questions.
Brian Tewes:Um, because we are a smaller operation, we can be a lot faster.
Brian Tewes:So, the national average for someone purchasing a property right now, do you
Brian Tewes:want to take a guess how long it is?
Dennis Collins:To get financed?
Dennis Collins:Yeah.
Dennis Collins:Okay.
Dennis Collins:How long is it, national average?
Dennis Collins:I'd say, uh, 60 days.
Brian Tewes:So, it's 42.
Brian Tewes:And that's off of Fannie Mae and Freddie Mac.
Brian Tewes:We are at 17 days.
Brian Tewes:Whoa.
Brian Tewes:So, yeah, so, and that might not mean much if you want to close in 30
Brian Tewes:days, what's the point of 17 days?
Brian Tewes:Well, if you and five other people are trying to bid on the same home,
Brian Tewes:someone that says I can get this done in less than three weeks is
Brian Tewes:going to win over a 30 day or 42 day.
Brian Tewes:So that's one huge advantage.
Brian Tewes:We are also on the wholesale side.
Brian Tewes:So, you know, if you're trying to buy a certain item that's at Whole
Brian Tewes:Foods versus Sam's Club, Sam's Club is probably going to be cheaper, right?
Brian Tewes:If it's at both places, but you need a membership to get into Sam's
Brian Tewes:Club, and we are that membership.
Brian Tewes:So we have Um, we have wholesale mortgage interest rates, um, that are
Brian Tewes:generally anywhere from, uh, we call it basis points, 10 basis points.
Brian Tewes:So 0.
Brian Tewes:1 as much as up to, um, half a percent lower than your national average.
Brian Tewes:So when you see on CNBC or these other websites that the average
Brian Tewes:30 year mortgage rate is at 7.
Brian Tewes:1, that means that we're probably at 6.8 or 6.9.
Brian Tewes:So we're saving you money.
Brian Tewes:We are faster than the competition.
Brian Tewes:And we're hyper local.
Brian Tewes:We also know all of the tax laws and every piece of a fee or transaction that
Brian Tewes:goes on in here in Florida, you know, we don't have to worry about any rules
Brian Tewes:or regulations in the other states.
Brian Tewes:We know all of the rules for right here in Florida.
Brian Tewes:So those are some of the advantages.
Brian Tewes:Um, that I think outweigh the disadvantages.
Dennis Collins:I certainly like faster and cheaper.
Dennis Collins:Those, those would appeal to me right away.
Dennis Collins:And certainly knowledgeable.
Dennis Collins:I, uh, you know, boy, it, it can be, you know, buying properties,
Dennis Collins:I don't have to tell you, you do it every day you're in that space.
Dennis Collins:It can be very confusing.
Dennis Collins:Uh, and there's a lot of regulation, a lot of, like you said, a lot of paperwork, a
Dennis Collins:lot of stuff that has to be done, right.
Dennis Collins:Or somebody's in jeopardy.
Dennis Collins:Somebody may have a problem.
Dennis Collins:So, uh, let me, let me jump back into marketing for a second.
Dennis Collins:Cause I, I just, I'm on your social media.
Dennis Collins:So I see a lot of what you do.
Dennis Collins:And I'll tell you one thing that has really gotten me.
Dennis Collins:And that is your little videos.
Dennis Collins:I think you release those.
Dennis Collins:I don't know if you have a timetable.
Dennis Collins:It seems like they're weekly, at least maybe.
Dennis Collins:I don't think they're more often than that.
Dennis Collins:Do I have that right?
Dennis Collins:Maybe once a week.
Brian Tewes:Yep.
Brian Tewes:Yeah.
Brian Tewes:Once a week.
Brian Tewes:Yep.
Dennis Collins:I love your videos.
Dennis Collins:In fact, the latest one I just noticed, uh, I think it was today.
Dennis Collins:Fix and flip is, uh, I think one of your latest videos.
Dennis Collins:I haven't looked at it yet.
Dennis Collins:Tell, tell, tell the audience what fix and flip is.
Brian Tewes:Yeah.
Brian Tewes:So basically a fix and flip is a type of loan program we offer for anybody
Brian Tewes:that's trying to purchase a property.
Brian Tewes:They see it as the ugly duckling in the neighborhood.
Brian Tewes:They want to fix it up and then either keep it or they
Brian Tewes:want to sell it for a profit.
Brian Tewes:We have loans that are specifically designed for that.
Brian Tewes:And what I was mentioning in the videos and the other marketing pieces is that
Brian Tewes:we don't care if you've never done a fix and flip before, or if that's
Brian Tewes:all you do, we can help you no matter what end of the spectrum you are on.
Brian Tewes:So I kind of dove into a little bit of the specifics on the videos and the other
Brian Tewes:marketing pieces, but in a nutshell, you could have again, zero experienced,
Brian Tewes:you got to put some money down, right?
Brian Tewes:I think we have it at 20 percent down, but if that property costs
Brian Tewes:$30, 000 worth of work, you don't have to come up with the $30, 000.
Brian Tewes:We're going to finance that for you.
Brian Tewes:So you're coming up, you're coming up with that's
Dennis Collins:great.
Dennis Collins:That's great.
Dennis Collins:And, and my younger real estate investing days, uh, you and I would have been,
Dennis Collins:uh, even better friends than we are now.
Brian Tewes:Yeah, it's a, it's a really, really strong and, and simple
Brian Tewes:program and it gives as well, it gives people the opportunity to, to take
Brian Tewes:their time with the flip if they want.
Brian Tewes:I mean, we have anywhere from 12 to 18 month terms.
Brian Tewes:So a lot of people like to get in and out in two to four or five months.
Brian Tewes:Um, but if there's delays or anything and kind of gives them the shot.
Brian Tewes:And also another reason we, we talked about it.
Brian Tewes:Last thing I'll say is a lot of people don't know that we have that loan type.
Brian Tewes:Everyone thinks that we're just cookie cutter.
Brian Tewes:Someone trying to buy a primary home or an investment property.
Brian Tewes:No, like we can get into some unique programs too.
Brian Tewes:So that was another reason we pushed out and say, Hey, like, don't forget, we can
Brian Tewes:actually do these types of loans as well.
Dennis Collins:That's why I like your little video series.
Dennis Collins:What's been the response?
Dennis Collins:Uh, by your customers, by potential customers, what kind of response
Dennis Collins:do you get off your little videos?
Brian Tewes:So if I, if I do get feedback for the most, for the most of the part,
Brian Tewes:most of the time, it's, it is positive.
Brian Tewes:Uh, it's a lot of people asking questions, engaging, wanting to
Brian Tewes:know more, which is really cool.
Brian Tewes:And the, the weekly update video that I send out not on social media, but also,
Brian Tewes:uh, YouTube and email market as well.
Brian Tewes:I mean, we'll get anywhere on the low side, 20, 30 views up to
Brian Tewes:a hundred or so, and people are emailing back asking questions.
Brian Tewes:So that's really it.
Brian Tewes:We just want people to know that, Hey, here is a 45 second or 90 second update
Brian Tewes:on what's going on in the mortgage world.
Brian Tewes:And we know what we're talking about.
Brian Tewes:So at any point in someone's day or life, they think I need
Brian Tewes:something with a mortgage.
Brian Tewes:They're thinking Brian and his team, they know what they're talking about.
Brian Tewes:I'm going to go to them.
Dennis Collins:I couldn't agree more.
Dennis Collins:You are building your brand.
Dennis Collins:And you're doing it 45 seconds, 60 seconds at a time, but I, I have
Dennis Collins:never watched one of your little videos where I didn't learn something.
Dennis Collins:Okay.
Dennis Collins:I mean, you have taught me a lot of stuff and I thought, you know, I knew
Dennis Collins:a lot of this stuff having been a real estate investor for most of my life,
Dennis Collins:but no, you have brought me information and I'm sure others that we had no idea.
Dennis Collins:And that is a real, uh, point of, of differentiation.
Dennis Collins:How many people are doing that?
Dennis Collins:Uh, you know, that's, I'm sure there are others, but they
Dennis Collins:don't do it as well as you do.
Brian Tewes:Yeah.
Brian Tewes:Well, thank you for that.
Brian Tewes:No, there's, yeah, there's a.
Brian Tewes:There's a decent amount of people that are doing it, but it's one way
Brian Tewes:to just show, show your knowledge, show your personality to me.
Brian Tewes:I think the last video I posted, my, my camera was falling off to
Brian Tewes:the side and I was like, Oh, I need to straighten on my camera.
Brian Tewes:And I kept that in the video.
Brian Tewes:Cause it's like, Hey, I'm, I'm human too.
Brian Tewes:I'm I make mistakes.
Brian Tewes:Uh, but yes, that's, that's a little bit about it.
Dennis Collins:We talk a lot on this podcast, uh, Connect & Convert
Dennis Collins:about the emotional side of connecting and you, you said it.
Dennis Collins:Perfectly be real, be authentic.
Dennis Collins:Okay.
Dennis Collins:Uh, the old, uh, false narratives, they don't work anymore.
Dennis Collins:People are looking for real people.
Dennis Collins:And on those little videos, you're a real guy.
Dennis Collins:And that's, that, that's why I commend you on those videos.
Dennis Collins:They, they hit all the marks.
Dennis Collins:And you know, that's even something you may want to expand.
Dennis Collins:I'm not sure, you know, how much time you have, but those are very effective.
Dennis Collins:And, uh, I think they're a great, great marketing tool for you.
Dennis Collins:Let me talk a little bit about customer client acquisition.
Dennis Collins:I know you work closely with realtors.
Dennis Collins:Uh, I have two realtors that I'm thinking of in my life that I know,
Dennis Collins:you know, and have worked with.
Dennis Collins:What is the best way for Tewes Lending to acquire clients?
Dennis Collins:What's worked the best?
Brian Tewes:Um, the best way I've been able to actually have
Brian Tewes:a, a sit down with realtors.
Brian Tewes:I mean, I, outside of the sphere of influence, I'd say probably
Brian Tewes:90 percent of our business does come from real estate agents.
Brian Tewes:Being able to sit down with them, whether it be over coffee, lunch, or heck, even
Brian Tewes:a Zoom call I've done sometimes, is huge because sure I get to tell them about
Brian Tewes:me, but more importantly, I get to learn about them and their business and I
Brian Tewes:get to learn what is working for them.
Brian Tewes:Who are they targeting?
Brian Tewes:How are they targeting it?
Brian Tewes:Are they doing open houses?
Brian Tewes:Well, maybe we can join them there.
Brian Tewes:Are they targeting Airbnb investors?
Brian Tewes:Well, then I can teach them that we have an Airbnb investment loan.
Brian Tewes:That's, I would say, probably the most successful piece is being able to have
Brian Tewes:some one on one time or just be in front of a group of agents and teach them.
Brian Tewes:Yeah, I'm a CE certified instructor, so I can teach the agents, give them some
Brian Tewes:CE continued education credits and then right then and there I'm in front of
Brian Tewes:10, 15, 20 agents where, okay, now Brian definitely knows this stuff and they
Brian Tewes:have an opportunity to ask me questions.
Brian Tewes:Um, and vice versa.
Brian Tewes:So face to face time with real estate agents is probably the most successful
Brian Tewes:part for me to acquire clients, my team and I do acquire a client.
Dennis Collins:That's great.
Dennis Collins:Uh, or you, you, you hit two principles of influence right
Dennis Collins:there that I, Talk about a lot.
Dennis Collins:Number one, the principle of authority.
Dennis Collins:You're setting yourself up as the real estate mortgage authority and the
Dennis Collins:videos do that reaching out and doing these little meetings with realtors.
Dennis Collins:You are setting yourself up as the authority.
Dennis Collins:And the second principle is the principle of liking.
Dennis Collins:Um, you know, people do business with people they like, okay.
Dennis Collins:And you reach out and touch people and do these one on ones and
Dennis Collins:these face to face meetings to activate the principle of liking.
Dennis Collins:There's no surprise to me.
Dennis Collins:Why, you know, as you know, a lot of small businesses don't
Dennis Collins:make it to their fourth year.
Dennis Collins:There's no surprise to me how Tewes Lending has not
Dennis Collins:only made it, but has grown.
Dennis Collins:I look at your lineup when, when you started, I think
Dennis Collins:there were one or two of you.
Dennis Collins:Now, I think I count five or six people that are working with you,
Dennis Collins:which obviously speaks to your growth.
Dennis Collins:So thank you.
Dennis Collins:Okay.
Dennis Collins:As we wind this down, one, one quick question about customer experience.
Dennis Collins:I know you believe in communication.
Dennis Collins:You believe you believe in education and communication.
Dennis Collins:Love it.
Dennis Collins:And community involvement.
Dennis Collins:And you just explained all that.
Dennis Collins:Just give me a brief vision of what it would be like for me to
Dennis Collins:be a customer of Tewes Lending.
Dennis Collins:What, what are, what should I expect?
Dennis Collins:How would I be treated as a customer?
Brian Tewes:The very first thing that you would experience is either myself
Brian Tewes:or someone from my team reaching out to you actually via text message and
Brian Tewes:saying, Hey, Dennis, we were connected from Joe Schmo, and I wanted to, um,
Brian Tewes:reach out to you, see if I could help you answer any questions you might have.
Brian Tewes:What is a good time that works for you?
Brian Tewes:And I don't call you out of the blue hoping that you're, you
Brian Tewes:know, not recording a podcast.
Brian Tewes:I'm sending you a text message, so I'm on your timeline, and I'm saying,
Brian Tewes:what does your schedule look like?
Brian Tewes:So I am, I'm accommodating to you and your schedule.
Brian Tewes:So that's first.
Brian Tewes:And then once we actually get on the phone, I'm asking you tons of questions.
Brian Tewes:I want to hear your story.
Brian Tewes:You don't hear much from me until the very end.
Brian Tewes:I kind of let you kind of run the show and I'm I'm learning about you.
Brian Tewes:From after that introduction call or that, um, I guess exploratory call.
Brian Tewes:We'll call it, then I'm saying, okay, Dennis, Here's what we've
Brian Tewes:got to do to accomplish your goal.
Brian Tewes:We've got three steps we're going to tackle and it's, I
Brian Tewes:need you to do an application.
Brian Tewes:It takes three minutes.
Brian Tewes:It's really simple.
Brian Tewes:Then after the application, I need a few documents from you.
Brian Tewes:It's not a long laundry list.
Brian Tewes:It's really short.
Brian Tewes:And then the third and final thing is we're going to double check your credit.
Brian Tewes:So I'm outlining to you exactly what is going to happen in that order.
Brian Tewes:And every single time I'm keeping it simple.
Brian Tewes:I'm making it known that there's not going to be a whole lot of friction.
Brian Tewes:I do not need a lot of your time.
Brian Tewes:And then once you do these quick three things, you're done.
Brian Tewes:So I make it very easy to understand of this is not going to take a whole lot
Brian Tewes:of time, minimal effort, and that's it.
Brian Tewes:And then once that minimal effort is taken care of, you rest assured knowing
Brian Tewes:that we're going to take care of it.
Brian Tewes:Once you accomplish those three steps, what we have a different
Brian Tewes:conversation about, okay, if you're trying to purchase a property, what
Brian Tewes:does that monthly payment look like?
Brian Tewes:How much money do you actually want to put down?
Brian Tewes:Where's that money coming from, et cetera.
Brian Tewes:And then from there, assuming you have a real estate agent, you know, the fun part
Brian Tewes:begins, you start shopping for the home.
Brian Tewes:But even then.
Brian Tewes:We are, we're following up with you, you know, we're checking in
Brian Tewes:and say, Hey Dennis, happy Monday.
Brian Tewes:Uh, did you have a chance to go look at homes this past weekend?
Brian Tewes:If so, how was it?
Brian Tewes:Were there any properties that you need a, you know, an estimated monthly payment on?
Brian Tewes:Or if it's a Friday saying, Hey Dennis, happy Friday.
Brian Tewes:Um, any homes you plan to look at this weekend?
Brian Tewes:You want us to break down any payments for you?
Brian Tewes:Because sometimes.
Brian Tewes:We will have, uh, buyers come to us and say, yeah, can you show me what 123
Brian Tewes:Main Street's going to cost and we'll give you the monthly payment and you'll
Brian Tewes:say, oh, that, that's way too high.
Brian Tewes:I'm not even going to bother going to look at it.
Brian Tewes:Thank you for saving me the time.
Brian Tewes:So we're, we're really big on that.
Brian Tewes:I'm trying to make sure yourself and also the real estate agent you're
Brian Tewes:working with don't waste any time.
Brian Tewes:Um, and then once you do find the home, we're going to hold your hand,
Brian Tewes:the entire process to the finish line.
Brian Tewes:So that's just a little bit of a snippet of what you can expect.
Brian Tewes:Um, as the client.
Dennis Collins:I'll be, I'll be right over.
Dennis Collins:I think I need to apply.
Dennis Collins:I, I wasn't going to buy anything, but maybe I should, as you know,
Dennis Collins:customer experience wins the day.
Dennis Collins:And you have set up a very personal company business that has your
Dennis Collins:characteristics, your warmth, your communication skills, your, your
Dennis Collins:strategy, all the stuff that, that you, the founder and owner bring are
Dennis Collins:now transferred to your customers.
Dennis Collins:And it makes for a great customer experience.
Dennis Collins:And, you know, we talk on this podcast a lot about that.
Dennis Collins:You could be the customer experience kills everything else.
Dennis Collins:The culture and the customer experience beats everything.
Dennis Collins:And you have done that, Brian.
Dennis Collins:One last thing as we close out, any words of advice for that budding
Dennis Collins:entrepreneur, like the young Brian, who is not sure what to do, any words of
Dennis Collins:advice, any words of encouragement or discouragement for those young folks
Dennis Collins:that are trying to figure it out?
Brian Tewes:Yeah, um.
Brian Tewes:Man push through like it's it is a discovery in yourself.
Brian Tewes:I mean, I have, I have tried and succeeded.
Brian Tewes:I've tried and failed and sometimes what you think you want ends up not being it.
Brian Tewes:You know, I'll give the example pieces of advice, but the example
Brian Tewes:is, I thought I wanted to have a 15 to 20 person operation.
Brian Tewes:I figured man, you know, first and foremost, that's going to be
Brian Tewes:a huge impact in central Florida.
Brian Tewes:Number two, The money is not going to be bad either.
Brian Tewes:Um, but what I very quickly learned was I don't want to, I, and to, I don't
Brian Tewes:know, have a better way to phrase this.
Brian Tewes:I don't want to be in charge or leading or managing 15 to 20 people.
Brian Tewes:That is a lot and you need a lot of specific qualities, characteristics,
Brian Tewes:and that, I would say, working and leading with a team is by far the most
Brian Tewes:difficult part of being an entrepreneur.
Brian Tewes:So, if you are a solo entrepreneur, pros and cons, everything
Brian Tewes:is on you, good or bad.
Brian Tewes:If you have a team, then maybe you had a bad month, but your team had a great month
Brian Tewes:and you're still okay, or vice versa.
Brian Tewes:But man, it is extremely difficult to, uh, to constantly lead a team.
Brian Tewes:It does not stop.
Brian Tewes:It is a full time job.
Brian Tewes:So I would say definitely going back to the advice is try things out.
Brian Tewes:If you believe you want something, go for it.
Brian Tewes:And then lo and behold, you might be right or you might be wrong.
Brian Tewes:Either way, that's okay.
Brian Tewes:Um, so that's, that's probably the biggest piece of advice I
Brian Tewes:would say so far is go for it.
Dennis Collins:Wow.
Dennis Collins:That's enlightening.
Dennis Collins:The, the, you know, we could do a whole nother podcast on managing or leading.
Dennis Collins:What's are they the same or different?
Dennis Collins:And I think you just defined it.
Dennis Collins:They're different.
Dennis Collins:When you have a staff, you have to manage.
Dennis Collins:And lead when you're a leader, you lead and you know, that's that's a
Dennis Collins:discussion we have with our small business owners all the time.
Dennis Collins:Are you going to work in your business or on your business?
Dennis Collins:And that's a decision that has to be made.
Dennis Collins:Sounds like you've made it.
Dennis Collins:What a joy, Brian.
Dennis Collins:I thought I knew you well, but I didn't.
Dennis Collins:I found out things today that I didn't know to deepen my respect
Dennis Collins:and appreciation for what you do.
Dennis Collins:I want to thank you for taking the time to be on Connect & Convert.
Dennis Collins:Ladies and gentlemen, you've been listening to Brian Tewes,
Dennis Collins:the founder and owner of Tewes Lending at Orlando, Florida.
Dennis Collins:Brian, what's your contact information?
Dennis Collins:How could somebody get in touch?
Dennis Collins:Give us.
Brian Tewes:Awesome.
Brian Tewes:Thanks Dennis.
Brian Tewes:So easiest ways to look up Brian Tewes on anywhere, social media,
Brian Tewes:you're, you're going to come across either myself or my dad.
Brian Tewes:So hopefully I'm the younger one.
Brian Tewes:You look at the photos.
Brian Tewes:Uh, but on, on Instagram, I'm Bri, the mortgage guy, so B R I, and then
Brian Tewes:the mortgage guy, um, so I'm there.
Brian Tewes:And then TewesLending, so T E W E S, if you look that up in, you know,
Brian Tewes:any social media platform, uh, you'll find us, uh, and my, my direct email
Brian Tewes:is brian, B R I A N, at TewesLending.
Brian Tewes:com.
Brian Tewes:Again, T E W E S, Lending.
Brian Tewes:com.
Brian Tewes:And feel free to reach out to me.
Brian Tewes:Any, any questions.
Brian Tewes:questions, ideas, scenarios.
Brian Tewes:I love it.
Brian Tewes:I live it every day and I would be happy to help anybody that I can.
Dennis Collins:Well, again, thank you for your time.
Dennis Collins:Thank you also for being so open and vulnerable with.
Dennis Collins:With the answers.
Dennis Collins:I mean, what a help it's been to me and to our listeners.
Dennis Collins:So that wraps it up for this edition of Connect & Convert
Dennis Collins:the sales accelerator podcast.
Dennis Collins:We'll be back next week.
Dennis Collins:Stay
Dennis Collins:tuned.
Dennis Collins:Mhm.
Dennis Collins:Mhm.
Dennis Collins:Yeah.
Dennis Collins:Mhm.
Dennis Collins:Mhm.
Dennis Collins:Mhm.