Welcome to Mind Power Meets Mystic. The show where practical mind power and mystical wisdom collide with humor and wild curiosity.

Yeah, we're not here to play it safe. I'm Cinthia Varkevisser, your resident spiritual shit disturber. I stir things up with mystic power and bold action.

And I'm Michelle Walters, coach and Hypnotherapist. I bring strategy and transformative hypnosis to help you turn subconscious blocks into unstoppable momentum.

Let's shake up your thinking, dive into your soul and make bold moves in your life.

We'll take you on a journey of breakthrough and aha moments, exploring spirit, business, love relationships and self expansion,

we're connecting you with your highest self in flipping fear into strength. So

buckle up. We're doing this one wild, transformative conversation at a time.

Let's go.

Hi. I'm Michelle Walters, and I'm coming to you this week solo for an episode of Mind Power Meets Mystic. Cinthia Varkevisser Has the week off. What I want to talk to you about today is Marketing and hypnotherapy and hypnotherapy. Many of you already know that before I started working in hypnotherapy. I was a marketer for over 20 years, and some people have come to me and gone like, what? What's going on with this? How are these two fields that seem so dramatically different related? Well, in my mind, they're very related. They're not the same, but they are very related. And so I wanted to take today to share a few similarities and differences between the two of them. I think this will help people understand my interests, my passion, as well as enabling and tooling up everybody who listens to this podcast to better understand both fields. We all go into states of hypnosis every day, and we are all bombarded by marketing every day. So I don't know anyone for whom this this episode would be entirely irrelevant. I think it's going to have a lot of play in a lot of people's lives. So let's talk about what is hypnosis for a moment, and what is marketing. Hypnosis is a state of trance. In a state of trance, you are able to go into your subconscious mind and speak directly to the subconscious mind, affecting your memories, affecting your behavior changes, because all kinds of things happen at the subconscious mind level. Marketing, as you have come to know it, is those messages you get from someone who's trying to convince you of something. It might be a company who's trying to convince you to purchase their product. It might be a nonprofit organization who wants you to come to an event or make a contribution. In my mind, all of these different kinds of things are elements of marketing. So they are similar, but they are different. I think the reason why I love both of them is that I'm a very creative person, and I'm very persuasive, and I have an adequate degree of focus to make both of them work. So with that, let's go ahead and get started. So what is the number one first relationship between hypnosis and marketing for my podcast listeners to know? Well, that is that both of marketing and hypnosis use suggestion to influence behavior. Now, there's a difference in hypnosis a client or person is in some kind of state of trance, whereas in marketing, they might be in a state of a trance, or they might be completely grounded in their conscious mind. You don't really know, but both of them are working with the subconscious mind, and they are both are using suggestion in order to influence thought patterns and subsequent behaviors. It's very important to understand that this power of suggestion is extremely powerful. It is powerful when someone is in a state of trance, and it is also powerful even when you're not really in a complete state of trance. That's why it works for marketing. So, you know, the focus on it is a little bit different in hypnotherapy, it's often done in a very lightly suggestive way. You will feel better if you take my suggestion, versus in marketing, where it might be, you've done such a great job, you deserve this like that's a little bit different emphasis, but both of them are working on that number one similarity that both hypnosis and marketing use suggestion to influence behavior. The second thing to understand is that. Both of them focus on emotions, not logic, and that's something that we kind of all think. We all think that we make decisions and we do things because of logic, sure, sometimes, but an awful lot of time, we are actually using our subconscious minds and our emotions our heart to decide what is important and what we're going to do about things. So hypnosis taps into those emotions to help people change. So for example, remembering a time when you were really proud of a major accomplishment and feeling into that energetic signature what that felt like, and then using that power, that suggested power, and that vibration that you build in your body to help bring you into that state of pride and confidence to be able to repeat something that maybe you did in the past and now you want to do more of in the future. In marketing, this often comes across as emotions, right? Because we know that marketing can work really, really well on emotions that might be working on emotions of fear, like you'll be left out if you don't try our number one face cleanser, it might be relying on other kinds of emotional components. You know, take your family to Disneyland, you'll make memories of a lifetime, right? Very much an emotional pull, as opposed to thinking about, Do I really have the time off? Do I want to make that investment? No, no, no. Disney doesn't want to worry about that. They don't want you to worry about that. They want you to decide to go to Disneyland because of its emotional content. And that's really how most marketing is organized. So second thing, they rely on emotion, not logic. So another thing to understand is that storytelling creates a trance. Whether you're telling stories in hypnosis or you're telling stories in marketing, the brain state changes to move into that state where you are more open to suggestion, and you can make those changes more quickly and more fastly. Stories typically bypass our resistance, and they help drop people into their flow state. So you can see how both both of these two fields, both hypnosis and marketing, are using stories in order to help people to change by bringing up that trance feeling. Sometimes in hypnotherapy, I will tell a client a story, and I'll tell it in a certain way that engages that trance response and makes the client think, oh, this happened to someone else. This could happen for me too. In the case of marketing, when you are marketing something and telling a story, it helps put people in a state of light trance. What does that do? It creates more suggestibility and therefore more change. So if you've gone to see maybe a motivational speaker, maybe a Tony Robbins or Mel. Mel, I forget her name, but those kinds of powerful speakers can tell stories and put people into a trance. And when they're in that trance, that level of trust and empathy and change readiness for new things, transformation is all right there at the edge, and so that typically helps to move people into the next phase. Storytelling creates a trance state. Now another fourth thing that is true about marketing and hypnotherapy is both of them work best with repetition.

Marketing, it's often said that you need to put a product or an offer in front of a client seven times before they'll be ready to act on it. Now it completely depends on what it is. Sometimes people are just pulling something new off the shelf at the drugstore. Sometimes people need to have a recommendation to the same accountant four or five times before they'll decide that he's worthy of their trust, and they should take a phone call like it really depends on what size product you're talking about, but the truth is that both of them work much better with repetition. In hypnotherapy, this often shows up by me telling the same story or having people work through a similar act multiple times. It might be repeating affirmations three times, six times, nine times, because that. Repetition causes a deeper state of trance, and it enhances the suggestibility of the message. So there you have it. Fourth one is that both marketing and hypnosis rely on repetition in order to have the most powerful impact of that modality. And then the fifth one is that both of them basically bypass your critical mind. So your critical mind is your conscious mind. It's the mind that counts. It's the mind that thinks, Oh, I've got to pay my bill on Friday. It is the conscious mind that says, Oh, I'm going to make a trip to Starbucks in an hour. These are all decisions that you are making at a conscious level of thinking. Now, marketing and hypnosis are both engaging at a different level. They're not engaging at that. What should I do next level? They're really engaging more at kind of who am I? How do I show up? How do my emotions from the past influence my choices and decisions today, even though you might not be thinking about it. So it's this bypassing of your conscious, critical mind that is happening, both in a state of hypnosis and marketing. So that's the fifth one, both hypnosis and marketing bypass the critical mind.

You have been listening to mind power meets Mind Power Meets Mystic. With me. Michelle Walters and my co host, Cinthia Varkevisser, we want to tell you about a special gig the two of us have going on. It's called mind power meets mystic, the project, and it starts off on a zoom call with Cinthia. Cinthia tell everybody what they can expect. So

for the first half of our session, you will be with me, and Michelle will be very quietly in the background preparing to do her work. What we will do is that we will talk about the one thing that you either want to amp up or that you want to release. And through the intuitive work, I help you get boil it down to its essence, and then give you an RX of three practical things to do to set you on your way. And then Michelle magically appears. What is it that you do that Michelle, I

have been listening in but not participating in the first half of the call. I have an excellent idea of what Cinthia means when she says something, and I have an excellent idea of quickly getting to what my client is all about and his or her individual strengths. I turn all of this into a 20 to 30 minute hypnosis session on the second half of the call, which when we're done, I strip off and send you as an mp three that you can listen to over and over again. You also will have Cinthia's three point recommendations and the recording of the Zoom call. It is a fantastic one hour offering a great gift for yourself or for someone you don't know what to get such insights, and we've gotten such great reviews. So if you're interested, send me or Cinthia an email. You'll find our contact information in the show notes, and we'll tell you how to get started.

Next, I want to talk about five ways that marketing and hypnosis or hypnotherapy are very different. The first one is obvious, the intention is different. In hypnosis, the intention is healing or growth, helping someone to change a behavior in a way that they have chosen, that they want. Marketing, on the other hand, is selling. It is trying to persuade one person the goals and objectives of another person, and whether that's in particular for a sale or an agreement or a meeting or whatever that's that other person wants, they are two different things so healing versus selling, that part is very, very different, and it's really the one that I think tends to stand out for people, and that's why they think that these two modalities are so different, even when I just talked about five ways that they're really, really similar. The second way that hypnosis and marketing are very different. Is consent in hypnotherapy, we often say that everyone does their own self hypnosis. Hypnosis works entirely based upon your own consent to do it. It works because you think it's going to work, and you decide to go along with it. You choose to do hypnosis and hypnotherapy. Marketing, not so much. This is very different. In the case of marketing, you often don't even really realize you're being marketed to. I mean, how many of us have been listening to like a Spotify playlist and then realize that it's not? A song, it's an ad, right? Like your awareness of what's going on is very, very different. It is not consensual in the way that hypnosis and hypnotherapy is a third way that these two fields are very different, is what I would call kind of depth or deepness. So in hypnosis, ideally, I want my clients to be in a state of a mid level or sometimes even a deep level trance. A light trance can work too, but often a mid level trance is perfect for making changes in hypnosis, because it is something that is consensual. You have decided that you're going to go into that state marketing, on the other hand, very, very different. While some marketing can be hypnotic, it is almost always very lightly hypnotic, like telling a story, or just kind of being a little tuned out, being in a daydreamy state when you're exposed to an ad. The depth of marketing is very, very light, whereas the depth of that suggestibility is much, much deeper in hypnosis. So in this way, the two are very different. The fourth one is the role of the practitioner. A hypnotherapist acts as your guide. The hypnotherapist teaches the client about how hypnosis works and uses the client's information to help customize what's going on for that client so that they will be able to achieve the highest level of change so that the suggestions will matter very, very specifically to that person. A marketer, on the other hand, is external. Isn't somebody that you chose, is somebody who maybe wrote the copy for the ad, or maybe decided where the ad should be placed, or chose the branding colors, or did something like that, but the marketer and the and the client, or the receiver of this information often have no relationship at all, whereas a hypnotist and the hypnotist client are working together and can often be very, very close, because they're sharing things in an emotional level. So you have one where it's this very close relationship, and you have one where it's this very distant relationship, and that's a major distinction. That's the fourth difference in marketing and hypnosis. The fifth one I'd call customization. So as a marketer, when I am marketing to people, I might be able to segment things down and have things that is a little bit more specific of a message for one group versus the other, but for the most part, I have to write something or create a flyer, create an email, create a speech, all of these things that are speaking to a large number of people, and I don't have an opportunity to customize that message very specifically. Now, that will change a little bit more as we get more and more segments, more and more AI, more and more compute power involved. It certainly has changed a lot in the 2025 which is 2025 right now, versus where it was in, say, the 90s or the 80s, dramatically different in terms of being able to customize, have a different ad for one channel versus another channel like marketing now can do a lot more customization than it could in the past, but it is almost always designed for a broader audience. Hypnosis, on the other hand, especially when I'm able to work one with my clients is unique to that client. I am able to take that client to their most relaxing place, and maybe that's a redwood tree, and maybe that is Carmel beach, or maybe that is the top of the mountain that they grew up on, like I can make it exactly whatever a particular client needs it to be highly customized, highly woven into their own experiences, their own belief systems, their own positives and negatives, and friends and family like it is highly, highly customized in hypnosis, because that's what works the best, is really being able to be very specific about a client's internal emotional needs and wants, and working with those needs and wants in a customized way in order to help that person change. So there you go. Five differences between marketing and hypnosis and just a little bit more. Before I finish, I wanted to talk about what are some of the things that apply to both in general anyway, one is that both are using empowering language. It is helpful to talk to people in a way that respects them. Gives them power, that gives them authority, that understands that people are in charge of most of the things that go on in their lives, and that by encouraging and respecting and being that positive person, you can really help others. The next one is use emotional words. You know, I think sometimes we tend to kind of play things down or not get too hip on things. Use emotional words. If someone is happy, notice it. I think that emotions are really, really powerful. This is something I kind of neglected for a long time in my career, when I would get hung up on the numbers of marketing. How many people responded to our ad? How many people took up the offer? That all matters, but it matters because it is working on that emotional power and next, stay aligned with who you're working with, whether you're working in hypnosis or you're working in marketing, make sure you're true and clear and authentic about who you are, what's going on, what are your objectives and what are you trying to accomplish? It's so important that we all understand these things. So there you go. I'm Michelle Walters, a marketing consultant and a hypnotherapist, and this has been a little bit of my explanation of how the two are similar and different. If you are interested in learning more about hypnosis or hypnotherapy, I'd love to talk. If you're interested in talking about marketing, I'd love to talk. These are two topics that are near and dear to my heart, and I am looking to meet more people, do more business and help others even more in both fields, thank you and have a great day. You've been listening to Mind Power Meets Mystic.