How do you keep capture and convert the attention of your ideal buyers?
That's the big thing.
And so I think AI is finally starting to really deliver across each of those
paradigms, getting the attention,
keeping it, and then converting it.
right now I feel like the gap between where the marketers were telling people
AI is and what it can do and what it can actually do is closing precipitously.
Anybody can type in a ChatGPT and get an output, and that's actually very cool,
but how do you apply that in the business so it actually moves the
needle and gets you an outcome?
78% of buyers don't buy from the best and they don't buy from the cheapest.
They buy it from the first person that responds.
you can have ai, the minute someone clicks an ad or, or generates any interest on
your site, you can have AI automatically reach out to them like immediately.
Joe.
We're doing this Joe to another.
Joe.
It's always a great day when, uh, Joe's connected, make,
make some cool stuff happen.
Thanks for your time, brother.
Amen.
Thanks for having me, man.
Yeah, of course.
Well, I mean, you, you come up, I feel like you come up in conversation
in a, in a lot of places lately.
Of course.
Um, you know, either your name or, or daily.ai, which is literally
just, it's, it's awesome.
So we'll be talking about that.
I was just at an event, um, Scott Duffy's event and the second day, and
I think you were there the first day.
I'm like, God, I miss Joe.
Yeah, I just came up for the day.
So shout
That's great.
Yeah, he is.
He likes to bring Joe's in to make sure each day is amazing.
That's it.
It's an evenly balanced event when that happens.
Yeah.
Well I know, so you of course you're heading up this, this Venture Daily ai.
You've had some cool adventure, uh, adventures and ventures, uh, prior to.
I guess, what are you excited about right now?
We'll just start there because I know you're living and breathing ai.
We have a really cool background as well.
And what's, yeah, like how are you seeing things right now?
The, the state of ai, um, I guess just what you're focused on right
now excited about, and then we can kind of dive in a little bit more.
right now I feel like the gap between where the marketers were telling people
AI is and what it can do and what it can actually do is closing precipitously,
meaning like the hot air of, of, all this whizzbang that people have been
talking about over the last year or two.
I. You can actually deliver on a lot of it now, which is really exciting.
And so, and it's only gonna get better as time goes on.
So for, for me, that's the most exciting thing in ai, especially
when it comes to business.
And I think one of the best places in business where AI is having the
biggest impact is in generating.
Nurturing and converting leads.
And if you look at why most businesses in the Western world go out of business,
it's 'cause they don't have enough cash.
They don't have enough cash 'cause they don't have enough sales and
they don't have enough sales 'cause they don't have enough leads.
I mean, some really small percentage of people never
make it past 3 million a year.
And if you're making $3 million a year or less.
Per year in like in, in revenue, then your main problem, more than likely your
biggest constraint is probably leads.
You're just like in obscurity and you don't know enough, enough people don't
know you and your offer or your business.
That doesn't matter if you're a roofer or a plastic surgeon
or a coach or a consultant or
um, a mastermind owner or whatever you're selling, right?
Um, that's the big issue is how do you get leads?
How do you keep capture and convert the attention of your ideal buyers?
That's the big thing.
And so I think AI is finally starting to really deliver across each of
those paradigms, getting the attention keeping it, and then converting it.
That's good.
Yeah.
And I think people are starting to understand how, I mean, there's a
assortment of tools that can help us do that at the basic level chat,
GPT, but then, you know, of course Daily AI is helping a lot of that,
specifically on the email side of things.
But there's some cool stuff you were just telling me right before this, um,
what it does as well to, to do more of the actual convert to, um, you know,
buyers in a, in a quick amount of time.
Yeah.
Well, before we even talk about daily, let's talk
about like what's working right now with ai.
Okay.
So the, the big things that matter the most is just use it every day.
That should be a non-negotiable if you're a, a founder, an entrepreneur,
a business owner, I. And even if you're a solopreneur, if you have just you
or anyone else beside you, your ea, your team, I think number one mandate
is you should be using AI every single day because the knowledge that it gains
on you compounds over time, right?
The more you use chat GT and and reference everything it knows about
you, the more it knows about you, the more it can actually help you.
So it's really, really powerful.
This was not always the case.
Plus it would be kind of like.
If we were right at the era where electricity came on and you didn't have
electricity yet, like how frequently would you like to be using electricity?
Right.
As much as you could afford to, so,
So.
I think it's a non-negotiable.
I think that's step zero is use it every day.
I don't actually care what it is, but use it every single day and
use it as much as you can mostly.
So you build the muscle.
That's the first thing.
but the big use cases that are I think, really exciting right now are,
number one is using AI for something that I call speed to lead, right?
For This is important because if you want to generate more leads and convert more
leads, these, the data that I'm about to share with you is super important.
If you respond to a customer in less than five minutes, from the time
that they raise their hand to say they wanted to get in touch with you,
they are 400% more likely to convert.
And 78% of buyers don't buy from the best and they don't buy from the cheapest.
They buy it from the first person that responds.
And I'll give, I'll give you a real example from my life.
So I was delivering a workshop.
We do a three day AI workshop and over the winter and a pipe
burst in my front of my house.
So the water company came and turned off the water to the house
'cause it was leaking like 2000 gallons a minute or something crazy.
So my wife just goes, okay, like looks at Yelp, looks at Google reviews, calls
the best plumbers that are in our area.
And how many of them do you think picked up the phone?
Oh, I doubt any of 'em.
Maybe
zero.
Zero of them picked up the phone.
So like, and she's relentless.
If you ever met my wife, you'll know she's just dialing, dialing down.
Finally she got ahold of somebody.
Um, but she had to try very hard to get in touch with someone when she
had a problem to give them our money.
Okay.
Yeah.
and, and that that use case is imminently solvable With ai, you
can have AI picking up your phones.
If you have an inbound lead system, you can have AI booking your calls for you.
Instead of doing it on Calendly,
you can have ai.
The minute someone clicks an ad or, or generates any interest on your
site, you can have AI automatically reach out to them like immediately.
Right?
And just that speed to lead, all that's doing is hedging your bets.
That if that's a qualified marketing, qualified lead or qualified
person, that's like uniquely.
Positioned and perfectly positioned to buy the thing that you solve a problem for.
Then the chances of you converting them and turning them into happy
customer are so much higher.
Right.
That's one of the use cases.
Um, there's a second one that I think is really important and that is,
uh, let's just call it dead leads or leads that you've, uh, captured at
some point, but maybe didn't convert.
You know, the
only like.
Three to 5% of the market is ready to buy right now.
97% of the market or ish, needs more information before they buy.
I think a lot of mistakes that smaller businesses, you know, those that are
below 5 million a year or 3 million a year in sales is they just don't, like
if the lead comes in and doesn't convert, they just kind of forget about it.
Um, I imagine all the real estate agents that have had contacts with potential
people that wanna list their home that they haven't followed up with,
right.
and years of people.
Yeah.
Exactly.
And so, you know, uh, you miss a hundred percent of the shots you don't take.
And right now, voice, ai, outbound voice AI is so good.
That you could actually mow through the entire database of everybody.
Like if you have hundreds or hundreds of thousands of leads that you haven't
contacted, it can mow through all of those leads and, and beautifully find
the ones that are actually interested.
It sounds human.
It's
not perfect, and I would recommend you say.
Hey, this is, this is somebody from this person's company and I'm an ai.
I'm just reaching out because, and then go into your script.
If you shake those trees, the chances and if you have enough of these leads,
the chances that you come back with with zero progress is quite low.
Right?
So these are two great use cases I think are super, super available to people
that folks just aren't paying a lot of attention to, that are high leverage.
They're highly lucrative and they're fairly low cost to put into place.
I love it.
Yeah.
Speed to lead and then the dead leads, 'cause we're all sitting on on those.
It really boils down to leads, like you said.
And then, and then of course conversion.
We'll talk about that too.
What, uh, back to like the dead leads thing.
So it's basically reactivating essentially is what you're talking about, right?
Like database reactivation.
Are there, like, could you break down a, like a workflow you would suggest or maybe
one that you use, including some tools and just kinda like map it out a little
bit.
absolutely.
Um, well first of all, the, the first thing you're gonna wanna do
is be able to subsegment your data.
So you're gonna need your data in a place where you can take it apart and identify
the leads that are actually dead and, and maybe even rank them or score them.
So anybody with a modern CRM should be able to do that.
Um, we work frequently with people that have go high level daily.
AI works with pretty much any CRM, um, and a lot, lot more people have go high level.
So if
you be able to basically go back and look at your leads, like the
first place I would look at is who hasn't engaged with me as a, as
a prospect in 60 days or greater.
Hmm
It used to be longer.
You think a dead lead is like 90 or 180 days.
But what's interesting is if you don't email somebody for 30 days, you try to
mail them again, the chances that that thing ends up in spam is really high
because of the way the algorithm works now, right?
So 60 days, they haven't touched anything.
They haven't opened anything.
Like let's just run through the real life scenario.
It's unlikely they went on vacation for two months,
Right.
30 days, I get it.
You go on vacation, you get backed up maybe fi four or five weeks.
But like once you get to eight weeks like that, those people are.
Gone.
You're in the spam box, something's wrong, right?
Um, and then the next thing that I would do is I would use you, I think
there's a service called Clay there.
There's a handful of these services that you can use to enhance that data.
So I would take those emails and then first and last name and email
and I would enrich that data so you can get things like zip code, buying
power, like a, a bunch of hygiene data metadata around those customers.
And you can actually take that spreadsheet and upload it to Claude or chat GT
and say, Hey, here's my ideal buyer.
Here's what I sell.
Looking at this data, help me rank this list of people so that
I can, I can understand who are the best buyers and who are the,
the, the worst buyers for my offer.
Right, and then it's great in that data if you have a column that's
like Date last contacted, so they
know how stale it is, and then at the after that you can just say, Hey, like,
great, now help me order this list so I know who to reach out to first.
Then once you have that ranked and 'cause that's available to everybody,
there's more sophisticated tools, but everyone has chat, GBT, then you
rank it.
Then you can hook up a tool like Vapi, VAP i.ai to to like go high level.
Possibly even with like a make or, or, or an NAN type of automation
where it's, you know, vapi is gonna connect to an LLM,
like, like Chat GT or Claude.
It's going to sync up with your CRM to get the data.
Uh, and you, of course, you could use this with a spreadsheet too, but
definitely recommend, uh, CRM automate it.
And then it can update contact records in the CRM.
It can mow through the list and make calls.
It can
pass off, like if you have go high level, you can pass off to a live
human and if that's appropriate.
Um, and then just have it work the list.
Right?
And, and it's, there's a little bit more to it, you know, like the,
but buttons to push and all that.
It's probably
more than we want to get into here.
It's literally that simple.
And you could set up a voice agent that mows through dead leads.
Uh, with, with, that's if you wanted to do it yourself.
There's a handful of off the shelf tools.
I haven't used them personally, so I don't feel comfortable endorsing them.
But like the, what I, the thing I just described, not only have I used it, I've
helped other people set it up multiple times and that's what seems to be working.
It's straightforward, like what you just said, and thank you for
sharing all the little details.
I figured you had like a solid process to this, you know?
And, uh, yeah, and Vapi, you know, just looked up really quick.
I've heard of it, but haven't used it.
That's the voice agent part that does the actual calling once it has the list.
Yep, exactly.
And you know, there's, there's more, a little bit more to it.
Some of these, um, large language learning models, the APIs get saturated.
So the API calls start to slow down and there's some technical nuance in
there that's worth paying attention
to, but I. My, what I found, Joe, is that like speed of implementation is the most
important factor for business success.
Like if
you're sub 10 million a year in revenue, you just gotta take action
and measure what didn't work and just make one thing better each time.
So I wouldn't get caught up in the details.
I would just see how fast can I scrape it together and ship it.
And then just fix it as you go.
Worst case scenario, you're calling people that didn't wanna
hear from you.
Anyway, the, the bar is quite low, and that's just my, my mental model for
AI is like, speed of implementation.
Don't let your story around technology and the limits that you have of your
relationship to technology get in the way of you helping more people.
That right there held me up.
This was what, a couple years ago?
You know, I was always into tech, but I told myself, I was like, ah, just,
you know, this is too much right now to take on and dumb story, you know?
It didn't take long for me to break it.
You know, I was just like, okay, the faster I get in here, you flex the
muscle of ai, even if it's baby steps.
And even if that's you right now, listening, watching, you know, just
baby steps, hop in, they're all free to at least try, you know, like Chachi
pt, Claude Perplexity, whatever it is.
Just get comfortable and, um, like you said, like just do
some of these quick actions.
I mean, we all have these things that we can, uh, think a little clearer
or maybe automate in our lives and.
Or have it even just write a script for us.
Like just experiment and,
Yeah, just you'd be shocked if you just use it every day and then start adding
a new capability and a new capability.
How much
farther you can get.
We kind of knew, right?
So the way daily AI started is.
Um, I, I was in the middle of selling my last company.
I'm a five time founder.
I've had three successful exits and I was in the middle of selling
my last company and I was like, I wanna do this one more time.
So I got introduced to Peter Diamandes and Evan Pagan, who are my two business
partners now, and we had access to the, uh, open ai API like pretty
early, like before chat PT came out.
So we were like toying around and playing with things.
We, we had about a year to kind of figure out what we wanted to
do and what we realized is that.
The capabilities of AI are gonna be coming out so quickly that the rate
limiting factor is gonna be people's acceptance of, of any AI solution.
Like, like how much will they deploy and use it and how much will they trust it?
And of course, if you look at the distribution of markets,
there's early adopters.
It's a bell curve in the first little third on the left as an early adopters.
So we knew there was a market for that, but we also knew that AI's
capabilities would outpace people's willingness to accept solutions.
So from day one at ai, our, our, our daily ai, our.
Main mantra has been outcomes over outputs.
Anybody can type in a ChatGPT and get an output, and that's actually very cool,
but how do you apply that in the business so it actually moves the
needle and gets you an outcome?
I. Right.
And so we started thinking about, well, where do people need the most help?
And we noticed that it was in leads and conversions.
And then where's the biggest opportunity there?
It's in the follow up man.
It's in the nurture, right?
So people are pretty good at getting leads and converting them, but this nurture
thing in the middle has been a struggle.
So we launched, our very first product is in ai, automated email newsletter.
Um, 80% of our customers have a 40% or greater open rate.
That
means, you know, that's the number of people that open each
email, which is insane because the average open rate, depending on
industry is between 15 and 20%.
I mean,
Oof.
Yeah.
it's, it's quite low, so most of the time we're able to double people's open rates,
and just to pause for on that stat, like, 'cause that open rate stat's been going
down, from what I understand, right?
Like just in general with email and sending
Yeah, it's been going down because last February, Google and Yahoo and
Outlook made a bunch of changes.
You
can't hide under like these big group IP and domains anymore, but that doesn't
matter because we do all the boring stuff before you ever launch a newsletter,
like we clean all that up for you.
So like you upload your list.
And our machine learning will, will go through your list, add metadata to it,
rank it, remove all the spam traps, dead emails, known troublesome people on your
list, and then it will actually rank them.
And let's say you have a hundred thousand person list.
It'll break it into little chunks and warm your list up based on
who's most likely to open it.
Um, and it knows that because every time someone opens our email newsletters
right from our customers, the
AI gets smarter and smarter and smarter.
So it's actually learning what people wanna click on and watching
what they're, what they're doing.
I'll give you an example.
So we, we did the newsletter, uh, for Robert Kenny Jr.
During his presidential campaign.
And that's not like an endorsement or an indictment of the man's politics.
He was just a customer.
I happen to, like the guy, we, we've hung out a handful of times,
so he, his list was massive.
I'm not able to say how many people on his list, but it was massive.
When he, when we uploaded his list to our platform, over 20% of his
subscribers already subscribed to other newsletters of customers on our platform.
So our machine learning already knows when they open it, the
subject lines that resonate.
So
if we're gonna warm his list up, the machine learning's going, great.
Let's start with the people that we know will open.
First,
right.
So there's all this getting it in the inbox.
Stuff that most people are just falling over on right now.
We've built backend workflows that you never see.
It just works.
You just upload your list and we walk you through the process.
And so that, just so we can win the first war of email, which
is land in the primary inbox,
and then
like, I've seen so many smart people, partners of mine
and clients, but I'm like.
When they switch a provider or whatever it is, or just start emailing something
fresh, it's just spam, spam, spam.
And it's like, how the hell do I get outta here?
And it's a constant struggle, like long time for some folks, and it sucks.
Yeah, It's, an uphill battle.
Look, if you've scraped or bought your list, it doesn't work.
Don't
come to us.
Like, figure
that out.
Like if this, you know, if you scraped it off of like Instagram or bought
some third party list, the just the, the algorithms are too smart for you.
Now they're gonna know that you don't have, like, they just know, right?
So, but if, but if you are coming from a, a reputable sort of email
service provider, like daily ai.
It's, it's warmed up.
And those people are encouraged to engage with it in a way where Google Outlook
and Yahoo go, yeah, this person's real.
They want this.
And you deliver content that those algorithms, email algorithms go,
yeah, this is real stuff, right?
Because they, they actually analyze it at the individual email
level to decide if they're gonna put it in the spam box or not.
It used to not be like that.
And so with daily, we have, it's like three or four thumb scrolls of content,
like an image, a headline, and a summary.
It's meant to feel like Instagram in the inbox, right?
Um, in that format, we reverse engineered from hundreds of different
formats because we figured out that that's what, that's what Outlook,
Gmail and Yahoo love to deliver.
They know that that's valuable content.
That format is used by millions of companies all over the world.
So we just reverse engineered that and basically started making it smarter.
I like to say there's three forms of truth in the game of marketing.
There's what the business thinks the market wants,
there's what the market says that they want, and those
what they actually click on.
And we like to over index on that third one, right?
Like, so what are they clicking on?
And then give them more of what they're clicking on
the next thing that's Dynamically.
So, so that's, that's why we're able to warm people's lists up more efficiently.
'cause like our machine learning is starting to understand like
what lists are good, what clusters of customers are likely to open.
It does like an ideal buyer persona analysis.
And it starts looking at like, oh, these people are kind of like these people.
So it's not just like.
A chat, GPT summarized newsletter.
There's like a whole bunch of backend machine learning intelligence that's,
that's like fighting the war of email on your behalf and making it better
every time you send an an email out.
Because at a surface level, like if someone were to look at
daily ai, and when I first heard about it, I was like, awesome.
They're like, it creates many email newsletters for me, like super fast.
And it, it's does it in a smart way, but without diving deeper into it,
you don't realize, yeah, it's dynamic.
It's actually changing depending on their actions, which like there's no way you
can keep up with that with chat GBTI mean you could, I guess try to string
together a whole bunch of automations, but, um, that's a pain in itself when
most people aren't even sending emails.
I. You know, consistently.
That is.
that leads to a question like, so you, you mentioned obviously there's a gap
for any kinda industry, like anyone can use email to connect with folks.
But like, what are some of the best ways you've seen Daily used and you
know, 'cause I'm just thinking of like, there's individual, you know, there's
newsletter companies now that are like, just around that kind of model.
And then there's obviously a company that might be listening here that
needs to really ramp up email.
So what are you seeing
Yeah, if, if, first of all, if you want your newsletter to be the product, not
a promotional channel for your business, then hands down without any debate, you
should go make a newsletter on beehive.
Like they, they, they don't have any of the like, machine learning
intelligence to tell you what, what to create with more of what people want.
They have some AI GPT wrapper stuff, but as far as like the
newsletter is the product, like they've, they're very good at that.
We didn't, we very intentionally didn't build for that market because
that's more of the creator economy.
Price expectations are a bit like quite low.
We said we wanna work with real business owners that wanna win now with AI
and nurture their audience in less than five minutes of effort a week.
So literally like.
We, we make the newsletter for you and by when I say we, like, we have an AI
automated workflow that does it for you.
Um, we do all the backend stuff to clean your list and prep it
and make sure that it's warmed up.
And then we can personalize every email after six sends.
I can personalize an email that's like Joe's picks.
It'll, it'll be just for Joe and it'll be a little section that's just
for you, stuff that you would open.
Um, the other big use case that we just launched is like, that's worth pausing on.
So like, why is that important?
Because all of AI and plus marketing is going from one to many.
I send one email to lots of people, to one-to-one.
Slowly but surely what's gonna be one-to-one messaging across all platforms.
It'll be weird for you to get a bulk message.
That's for everybody.
But no, almost no ESPs that I know have built their platform.
It's all built on one to many.
Our ours was built from day one to send to individuals.
'cause we saw this vision that it was going to be personalized.
You're absolutely right and that's the game changer right there.
Like I don't think I'm on any email list that it's a personalized, like,
hey, you know, for picked for you.
And it's not just some under disguised thing that's getting sent to everybody,
it's actually legitimately, dynamically picked based on my actions from before.
A hundred percent even
like when you open it and like when it's sent, um, the
other use case, like, and we're just rolling this out right
now, but it's so exciting.
I was talking about speed to lead.
So, and then our newsletters are basically like a, it's like
a. Instagram and the inbox.
It's three or four thumb scrolls of content.
Well, you can put advertisements, we call them conversion cards inside of your
newsletter for your products and services.
Right.
Well, every time someone clicks on one of those ads, it's automatically gonna fire
off an email to them that says, you know, Hey, Joe, did you wanna buy the widget?
If so, here's how you take the next step.
If not, thanks for being a subscriber.
We saw that you clicked on the latest, something like that in your brand voice
with copy that you would approve, right?
But
immediate speed to lead.
Right?
And then, and then in, um, in June, we're rolling out SMS.
So if they, if you have their phone number and you've gone through
the pain of authenticating for SMS
marketing.
Then you can also send them a a, a text message that's like, Hey, I saw that you
might've been interested in the widget.
Um, do you wanna jump on a call or do you wanna do this thing to get immediate
support to finish your purchase?
And that way you're just like getting back to them super fast and having
a conversation that's designed to drive them forward instead of praying
that your landing page is going to, uh, do all of the heavy lifting.
'cause most cases it's not, especially as people start to get used to interacting
with chatbots, everything's gonna need to feel like a chat bot and the landing page
is gonna feel old and boring and slow.
So if you just get them in chat mode over email or text.
We skip the landing page, we get them right into the buying mode, and we
make sure they have the support that they need so that you can actually
maximize conversions.
it.
I mean, that's why, uh, I think you're familiar with delphi.ai.
I'm one of the advisors there.
I was their first user and, and like I live and breathe kind
of what you're saying there.
But now from from the chat bot side, because everything's a conversation.
And that's what people want.
They wanna be talked and you know, actually have a unique
conversation that they can take an action, take 'em on a journey.
Which like now I'm thinking, I'm like, man, I really want
Delphi to play with daily ai.
Like, 'cause I could see that perfect match being made.
Maybe that's a separate conversation, but I
we love those guys.
Love, love their, love their team.
Um,
huge fans of what they've built.
This is freaking,
it's really good, man.
Um.
I, I like it like when I give keynotes, I, I'll have a slide that
says The future of marketing, and it's a picture of C3 PO and Han Solo.
You remember that scene at Star Wars?
Like, never tell me the odds, because today it's going to
be non portable intelligence.
It's like it's in your computer, it's in your phone, it's, but, and it'll
get to personalization where, why would I need to see a software screen?
Software is dead.
It has stage two cancer.
Like it's all gonna be talking to an LLM that gets the result for you, And
I've never heard software stage two cancer.
It's
Well, It's not, it, it's not gone yet, but it's, you
know, it's, and I don't wanna make light of cancer, you know, my father
passed away from cancer, so I don't want anybody to take offense to that.
I'm, it's just, it's just an analogy.
Like it's, it's not gone, but it's in trouble.
It
needs to be helped.
And, and, and the way that it's gonna be helped is things are gonna start
to look more like an LLM chat type personalized experience where it's
automatically updating and having almost like a C3 po conversation with
you in the computer or the phone.
Then if you've been paying any attention to robotics, it's, it's very quickly
gonna become portable intelligence.
It'll be that.
But in a robot helping you doing physical things in the real world
and talking to you and being connected to the internet.
So if your products and services aren't moving in that direction and
the AI vendors that you're working with don't seem to be trending in
that direction, there's a fairly good chance they're not gonna survive.
Yep.
I agree.
It's, it's almost like the way I see it, because, uh, and I want to talk
about this version in Del in, um, and not Delphi, but in, uh, daily AI is
essentially having these triggers and actions built into a system like Delphi
has that, it's almost like Zapier make.
To an extent built in within there before it can go out to another layer.
And I think, yeah, what you're saying is, you know, you have like the smart
intelligence of whatever software platform that makes it unique to you, but also
it could take actions on your behalf
Yeah.
And, and that's why having companies that are building with real machine
learning, like where they take your corpus of data, like your customer
interactions and your individual things,
and then they remember them and build on top of them.
'cause that's gonna be the critical input.
'cause eventually, um, and not, probably not that far from now.
It's gonna be AI is talking to ai.
You know, marketing will become, you know, it's, it's already here.
I've been saying this for about a year and a half, but like marketing is going
to become a member matching algorithm.
And it's really gonna come down to how good is your offer, where
you take your offer and you go to the marketing ai and you say, I
want I the ideal buyer for this.
And it will make the creative, it will write the
copy.
And when I say creative, I don't just mean imagery.
I mean the videos too.
Tiktoks doing it.
All the platforms are about to start doing it.
It'll make a fake influencer video, it'll publish it, and
it'll find who resonates the most.
It'll test where the drop off points are, and it'll optimize for it.
Now, if your offer is extraordinary.
Then what's going to happen is you will end up getting customers back for cheaper
than it costs for what they paid you.
You have a positive customer acquisition cost, and that's what,
that's where marketing's going.
So it's, it's already halfway there with, with the new, like you look
at Facebook, like they're absolutely getting away from interest targeting.
If you understand paid ads, it's just, give me your people.
Who do you want?
And gimme your offer.
You gimme like 10 versions of your creative and I will go find the thousand
weirdos that are weird like you and love your weird stuff, and hopefully it's.
Acquire them cheaper than what?
What they pay you.
That's we're already there.
So like that's where it's going man.
It's like AI is talking TOIs and doing all these workflows for you
and getting you customers and leads while you, well, you just work on
having great offers and products.
So like that's where all of these things are going.
And so if your products and services that you're buying from people
aren't moving in that direction, then they're probably not gonna survive.
Again.
That's a real thing.
And that, that may be okay,
but that's just the way it is.
and I, I welcome this future because it, it sounds more fun.
It's like we get to, as entrepreneurs as problem solvers, literally create
these problem solvers for people, these products and services, and
then have, have AI do the marketing.
It's like, yeah, we might be great at marketing and love doing it, but
it's like, let's be honest, let's solve the problems and actually
match to the right people to actually help people faster and scale.
And, and now we have the tech here.
It's almost here.
I mean, shoot, even like you, that that process you talked about dead leads, I
mean that finding the people who you can rank, you can kind of do this a little
bit yourself by, you know, now going to chat GBT or all these other places.
Like, hey, write me a script based off the, the information or the
people you have in this list.
And you know, you can do all sorts of things.
Take that over to Nvidia, make a video or Hagen or Delphi
or whatever it is, you know.
Um.
Yeah.
It's just like when you start to see how the, how the pieces
connect and then, and then get your hands dirty and start practicing.
Exactly what you said becomes almost like second nature.
A hundred percent.
And, and just to put it in practical, like ground it.
'cause we've we're kind of in
big future possibilities like.
It's simple, man, like use an LLM every day.
Like I highly recommend.
Use Chatt PT for most things.
Use Claude for writing copy and creating marketing content.
Just use those things every day.
If you wanna do a video clone, definitely go get on Delphi
and they're best in the world.
Hands down, like amazing.
Um.
And then if you want to work on your marketing, like we've made
Daily AI so that you don't even need to know how to spell ai.
You fill out like 10 or 12 questions on a survey and our AI agent will
make your newsletter ship it, and it's really, really easy.
Um, but, but get in the game.
Like find tools that have practical applications that are focused
on outcomes, not just outputs.
They're cool, but, you know, in our kinds of businesses, we wanna make money
and serve people and you know, like we wanna move the needle in the business.
So I, I think that's the big opportunity is just start with
daily usage and graduate the tools that will get you the outcome.
I think if you use that lens when you're making your purchase decisions and you
act on speed of implementation, um, you're gonna be a lot farther ahead
than your competitors and that you otherwise would've been, um, and your
future self.
Definitely.
Thank you.
Yeah, that's for sure, man.
And, uh, yeah, I actually have a Delphi made for my future self to
tell me all the stuff that I'm like, yeah, I wouldn't have thought of that.
Like, there you go.
Um, one use case there.
Well, on daily ai.
So, uh, you, I mean, you're, I think it's gotten be, well, it has gotten better,
obviously releasing these features.
You're, I feel like it's now, um, it's, it's framed in a way that a lot more
business owners can actually jump on it and I think see it as like a no brainer.
Like, hey.
You obviously need email in your business.
It's still, you know, a, a form of communication that it's not going away.
It's just changing.
It's modulating in a way that, um, probably most of us don't
understand until right now.
So thanks to you, Joe.
Uh, what's like a, uh, I guess what's the next best step to maybe describe daily ai?
Or at least like, say, okay, so here are some of the, I dunno, um,
any kind of roadblocks that people might have at this phase where it's
like, okay, I see what I need to do.
Uh, obviously daily AI just kind of solves a lot of it for you.
Um.
I dunno what the perfect question here is, but I just wanna kind of just dispel like,
like eliminate any blockage of even having email consistently used in a business.
Uh, now knowing that you have this really cool tech that's like available
Well, well, well, first of all, let me, let me just talk about email as a
category and then we'll talk about daily,
right?
To land a plane on this, um, email has more daily active users than any single
social media platform on the planet.
And you own the data, so you can, I can take those emails anywhere I want and
that, so your email list is an arguably.
More valuable intangible asset on your balance sheet than
your social media followers,
because I don't know about you, but I don't know how many of our friends have
like built social media follows and then gotten banned or blocked because
they said the wrong thing and then the number one lead source in their
business just totally took a nose dive.
That doesn't happen with email, right?
It's, it's, there's different rules and it's morphing, but it is massive.
I do these talks all over the country and I say, you know, Hey, raise
your hand if you use email in your business, and every hand goes up.
I say, keep your hand in the air if you use TikTok.
Most hands go down.
I'm picking on TikTok, but it's true.
Email is the first killer app that's ever been created on the internet,
right?
And so it's gonna be very difficult to degradate that in, in human psychology.
I'm sure it'll happen one day, but that one day is not today.
And everybody has emails and everybody has an email list.
Um, and so my, my big thing is, man, like we've made it so easy.
Like if you just like, we have a, we have a promo that we put together just
for your audience, go to dailyai/joe.
Which I thought would be funny 'cause we're both named Joe
Daily, AI slash Joe.
Dude, just sign up.
We,
we will make and ship your newsletter in seven days and if it doesn't
have a 40% open rate, then you can tell us to kick rocks, right?
Like, and by the way, like for people that don't have a 40% open rate, we
put like a human tiger team on to help you develop all this, but we also have
all these bonuses for your people.
It's like we have a whole course on how to grow.
An email list.
We've, we've done this like hundreds of times.
You know, we've built three different email newsletters that have over a hundred
thousand subscribers on them ourselves.
Right.
Just 'cause So we know, we know what works.
If you're trying to, if you're interested in learning ai, we have a whole,
uh, course called Master Game ai.
It's all the basics.
How do you prompt, how do you make images, how do you do voice cloning,
video cloning, all the top tools.
That's also given as a bonus.
Um, and then we also have like a, just a growth course.
Like how do you grow?
How do you grow, how do you use this stuff to grow your business?
So,
um, we've tried to make it as easy as possible, right?
Like our big objections are like, well, you know, um, like I, number one, I
don't know how to grow an email list.
Great.
We just document all the best practices and gave it to you.
There you go.
Uh, number two, does email still work?
Yeah, it works.
And if you don't believe me, just try it.
Right?
Uh, and then number three, like, I don't know, ai, I'm not familiar with it.
Great.
We'll literally do everything for you or.
Product and team will do all the heavy lifting.
You don't have to do anything.
And then if you wanna learn ai, we have a whole library, like a year's
worth, like every, I went and taught something every week for a year,
and it's just like almost everything you would ever possibly want to
know for you or your team to get gamed up on the most common tools.
So we've tried to make this as easy as possible, whether you're like totally
into AI and you're like a maker, or you have like, you literally can't
spell AI for people to get started and, and get them some exposure
to something that will actually move the needle in their business.
No, it's a, it's a hell of an offer.
So yeah, definitely daily.ai/joe.
Pretty easy to get to and yeah, it's, it is a no brainer, especially
with, I mean, even if you're great at email, I'm like, I don't see free
yourself from some of the manual labor.
I mean, because that's what, that's why I feel like it is nowadays.
I mean, back in the day it was really manual labor, even if
you're using chat GPT or anything to kind of craft your own stuff.
You're obviously not getting the full dynamic play of like what you
described earlier, these emails.
a hundred, a hundred percent.
Um, in fact, if, uh, if anybody has questions on ai, they can go to DM
Joe, as in direct message DM joe.com.
I'll take you to the dms of my Instagram.
Um, I have a whole team that just helps people with AI stuff.
You have questions, you need help.
Just say, Hey, I heard about you on
this podcast, and we're, we'd love to help you.
So just to be a resource.
Nice.
Well, dude, uh, I hope everyone takes action on that.
And also just to finalize or finish this all off, like what's,
I guess what's another thing?
Um, are there any interesting, like workflows or, or things that, how you
use AI in other parts of your life?
Like let's say like just your personal life, like is there
anything that comes to mind?
I've always, I'm always fascinated with how people are taking it outside too.
I think one of the biggest things we, as entrepreneurs that we do,
and why we do this is like we, we really want freedom, right?
We want freedom of location, freedom of time, freedom of,
uh, having to work all the time,
snow white, clear calendars.
And,
um, I want time with my family.
You know, I've been with my wife 20 years.
We have two kids, another one on the way,
so I, I, I'm pretty.
Thank you, man.
I, I, I try to get a little bit better with how I invest my time
and I just recommend that you think about your time as investing it because
it's more precious than your money.
Money is u ubiquitous, you can get it anywhere.
The time thing's a little trickier.
So I'm thinking all the time, like an investor, how can I reinvest my time?
How can I reinvest my time?
And so, um.
I have a prompt that I run every single week that's around
how I can optimize my time.
And I did.
I feed it the prompt and it asks me questions back.
I track my time each week and I answer the questions.
Um, but even if you don't track your time, you can just answer the questions
and it will give you ideas for how to get the most out of your time, how to save
up to five hours a week to remove stuff.
Uh, eliminate things, help you mostly say no to things that you
should be, should be saying yes to.
And just clean up your calendar five, five hours a week at a time.
Um, I think if you go to dm joe.com and send me the word time,
I have an automation that will send you that prompt and that,
that's just like, that's one way.
And I, I do that every week, man.
Every Sunday I do it.
I have my EA send me a report, and then I just, just try to get better
with how I invest my time and get a little bit more focused on family and
impact and creating and, and a little bit less on, you know, pretty much
everything else that isn't helping grow daily AI and serving our customers.
Um, you know, and, and it seems like the older we get, man, the more, um,
things there are, the more opportunities there are for you to invest your time.
But I think the, the first paradigm shift is, you know, you're not spending
your time, you're investing it.
And the second one is.
Just get a little bit better each week, and this prompt can help.
Seriously, it's helped me.
I've been using it for a long time.
Like,
Oh man, I love it.
months.
Yeah.
So you said, uh, DM joe.com.
And then, uh, and then what?
Just put time right there
Yeah.
dm.
joe.com.
That'll open up, if you're on Instagram, be be logged in, and then that'll
take you right to my ig uh, DM inbox.
Just send me the word time and then there'll be like a, a, a mini
chat automation that we'll just follow up and take care of you.
Sick.
All right.
I'm gonna do it right now.
Yeah.
I, I see it exactly the same two kids of my own, you know, they're young and.
At the same time, you're right.
Like the more successful, or at least the more you're in the
game, the more conversations and things happen and show up.
And if you don't have that no muscle built in or like blockers on your
calendar, whatever it is to create that Snow White calendar, um,
yeah, it's, it's gonna be tough.
So, appreciate you brother.
Um, this has been fun.
Thank you so much for sharing, being open with it all, and, uh,
hope everybody jumps on daily too.
So thanks for making the platform, bro.
Dude, my pleasure.
I'm here to help.
Thanks for
having me.