Keris Thompson, the Galloping Frog.
Speaker BThanks, Charis, for appearing on the Adventures in the Heart of Children's Book Authors podcast.
Speaker BCharis has written a children's book, as she mentioned the Galloping Frog.
Speaker BAnd I look forward to our conversation before Charis.
Speaker BWe get into the details of your book and your children's book authorship.
Speaker BCan you tell us what does it mean to you to be a children's book author?
Speaker AOh, my goodness, what an opening question.
Speaker ASo being an author or publishing a book, if I take it back, has always been on my list of things I've always wanted to achieve and I've dabbled with.
Speaker ADo you do a novel?
Speaker ADo you do something that's crime?
Speaker AOr if Harry Potter hadn't have been written already, some.
Speaker ASomething along those lines.
Speaker AAnd I would just trip myself up all the time and decided actually I think being a children's author takes the pressure off in terms of I was getting stuck in my own head of the detail.
Speaker AIf you read novels, all the detail they.
Speaker AAll the research they must do.
Speaker ABut I thought, no, the whole point for me was to have fun, to bring something to life that was very personal to me.
Speaker AAnd we'll get into it.
Speaker ABut just the joy now of hearing children talk about the Galloping Frog, that is something very sentimental to me.
Speaker AIs there.
Speaker AThere aren't words that can describe why that's so special.
Speaker ASo it is way up there.
Speaker AIt's still very weird to know that I'm a published children's author, but it is very special.
Speaker BGood for you.
Speaker BAnd you don't find that with a lot of my guests is that just being able to say those words on a children's book author and to actually open up their book and have it in their hands seems to be like, paramount to the whole process.
Speaker AAbsolutely.
Speaker AThe first time I got the copy in my hands, it was a very surreal moment.
Speaker AAnd then to see other children with it, to see it on a bookshelf.
Speaker AIt's still very new.
Speaker AI only published in August, so it's still very new to me.
Speaker AIt's only been a couple of months, but it is very special.
Speaker BCongratulations.
Speaker BWhat I'd like to do is now talk to you about the inspiration behind the book and how did it all get started.
Speaker BSo give us your origin story.
Speaker AWhen I was a little girl, me and my brother's younger than me, we would go to visit my grandparents and they lived in a little town in England.
Speaker AAnd near the town, in my head, it feels like it was hours away, but I had little legs.
Speaker ASo it probably wasn't.
Speaker AThere was this creek with stepping stones, and we loved it.
Speaker ABeing able to go across stepping stones, across this little creek, it felt really dangerous and adventurous, but the walk there felt like forever.
Speaker AAnd so my granddad, he didn't speak very many words.
Speaker AHe was a very quiet man, but he was so silly when he did come out with stuff.
Speaker AIt was silly and it was funny, and it normally involved noises and characters.
Speaker AAnd so one day we were walking along and we're obviously bored or we're tired or we're hungry.
Speaker AAnd he just went, shh.
Speaker AI think I can hear it.
Speaker AAnd we're like, what, Granddad?
Speaker AHe's like, I think I can hear the Galloping Frog.
Speaker ALike, what is the Galloping Frog?
Speaker AHe'd never mentioned it before.
Speaker AWe had no idea what he was talking about.
Speaker AHe da dum the Galloping Frog.
Speaker AAnd that was it.
Speaker AThat's all he would say.
Speaker AAnd then the next time we would visit him, it would come up again.
Speaker AGranddad, what's the Galloping Frog?
Speaker AAnd we would get little snippets.
Speaker AWe knew he lived at the marshes.
Speaker AI don't know why.
Speaker AMy granddad said he had fangs, which, you'll be pleased to know, was not in the book.
Speaker AI thought it was a little bit too scary.
Speaker ABut we would get just little snippets of who this character was.
Speaker AAnd then Even into my 30s, I would visit my grandparents.
Speaker AAnd even my husband knew about the Galloping Frog because it was this famous character in my childhood.
Speaker AAnd so I would say to granddad, so who is the Galloping Frog?
Speaker AAnd he would just laugh.
Speaker AHe would just laugh at me and walk off.
Speaker ASo we never found out.
Speaker AMy granddad.
Speaker AThen subsequently, he passed away.
Speaker AI hadn't lived in Canada that long, so I flew back to see the family.
Speaker AAnd when I came back to Canada, I remember sitting in my living room and it just.
Speaker AI don't know, it just came to me to say, I need to turn the Galloping Frog into a story.
Speaker AAnd so I sat there.
Speaker AI grew up with Dr. Seuss in my house, we all read Dr. Seuss books.
Speaker AAnd I could hear this melody in my head, and I thought, I just need to start writing down words and just trying to bring that story to life.
Speaker AAnd so that's why this is so sentimental.
Speaker ASo.
Speaker ABecause to hear other children now talk about the gallivant frog, it's just.
Speaker AI would love to know what my grandad would think to hear that this character is now out there.
Speaker ABut, yes, that's the origin of it.
Speaker AIf that answers your question.
Speaker BYes, and that's so neat.
Speaker BI've heard a lot of inspiration by grandparents for sure, but I've never heard it quite that way.
Speaker BSo it's neat that your grandfather put this galloping frog concept in your mind and then let you run wild with it.
Speaker AYes, absolutely.
Speaker AAnd the characters all the way through the book, there's different animals.
Speaker AThey are all animals he had and they are all named after animals that he had.
Speaker ASo everything through this book is very much inspired by my granddad.
Speaker AMy granddad's name was Jerry, which we find is the name of the frog.
Speaker AIt's all about him.
Speaker AAnd I put at the beginning it was about.
Speaker AHe made us nonsense, magical.
Speaker AAnything he did.
Speaker AIf we were baking bread in a bread machine, he said, you have to make noises at it otherwise it won't rise.
Speaker AAnd it was just silly things like that that he would do.
Speaker AAnd so hoping that's what comes through in the book is that it's fun, it's light hearted, it has a nice message to it, but it's very much my granddad.
Speaker BFantastic.
Speaker BI'm interested especially as a. I'm going to call you a newly minted children's book author.
Speaker BAnd like we talked about earlier, generally I find that children's book authors, they write their first book, the biggest thing is the passion and actually being able to get the book in their hand and start flipping through the published book.
Speaker BNow that you have that, you have this uniqueness because you now you've got a product to sell, in essence, you've got a book business.
Speaker BSo have you given much thought to how do you develop a children's book business for yourself?
Speaker AThat's a very good question.
Speaker AIt is one of those things you don't think about.
Speaker AAs you say, it was at first it was writing the book, then it was convincing my uncle to illustrate the book, which I'm happy to cover later as well.
Speaker ABut it was, that was a lot of time is getting my uncle to agree to do that and then the backwards and forwards of doing that, then the book becomes live and you think, oh, I've got to tell people.
Speaker AExactly, you have to tell people.
Speaker AAnd so I actually have a business in marketing and communication which kind of gives me a little bit of a head start, if you like.
Speaker ABut marketing a book is a whole new world.
Speaker AObviously you start off by telling your friends and family.
Speaker AThey knew it was coming for a long time, they were all very excited.
Speaker AAnd I know a lot of people with children, so that also helps.
Speaker AI know a Few teachers.
Speaker AThat also helps.
Speaker ASo I posted on my social Media, on my LinkedIn, on my Facebook, that it was live because of my business and my professional career.
Speaker AI've got a lot of contacts on LinkedIn so that also helped.
Speaker ABut once that first flurry goes, it's, oh, now what?
Speaker ASo then you have to think of it as a business and you'll laugh at me.
Speaker ASo I was launching the book the first week of August and I was also launching something new with my business the first week of August.
Speaker AAnd in my head I thought they're two different things.
Speaker AIt's a personal thing and it's a professional thing.
Speaker AMy advice is don't ever do that because I was literally launching two business journeys the same week and it was using my brain.
Speaker ASo I have taken a slightly different approach since then.
Speaker AI went to local bookstores, asked if they would be interested, which led to a book reading, which then means you have to advertise your book reading.
Speaker AI have reached out to other bookstores in the area.
Speaker ASo someone else has taken it on, but that's on a consignment basis, which is a whole other world I've had to learn about.
Speaker AAnd then it's them, what else do you do with it?
Speaker ASo I'm still very much in my early days of working that out.
Speaker AYou have the influencers who find out and they reach out to you and say, for a fee, do you want us to promote your book?
Speaker AAnd I have said no, that's not why I got into this form.
Speaker AThis isn't meant to be the biggest money making activity.
Speaker AThis was for me to get my granddad's story out there.
Speaker ASo I'm not looking to invest more money into influencers and things.
Speaker AThat's a personal choice.
Speaker ABut I have signed up for a Christmas market in my town.
Speaker AI'm going to be sending the book to see if anyone wants it for their children, grandchildren for Christmas.
Speaker BGood for you.
Speaker AAnd then we'll just see because that's a risk in itself.
Speaker AI have to as you've got to order the book out of your own pocket to then sell.
Speaker ASo then it's how many authors do you, how many copies do you order?
Speaker ASo you don't have tons in your own home?
Speaker AYes, forever.
Speaker ASo I'm very much learning.
Speaker ABut yes, it is a business world and that is very much something to keep in mind.
Speaker BThank you for sharing that because just was talking to a lady who wrote Shirley Merle.
Speaker BIt's a book series that she wrote in England and we were talking about her second book called Shirley Merle and Clever Trevor.
Speaker BBut she was talking about what you just mentioned about these influencers because she has a pretty large Instagram following.
Speaker BBut she was finding that people were coming out of the woodwork to tell her how they could help her sell thousands of copies.
Speaker BAnd she said to me, she said, you know what, Rick?
Speaker BAfter I gave it a lot of consideration, I decided I'm not going to pay for this.
Speaker BWhat I'm going to do is see if I can find influencers who will do it for free or at the very least, they'll do it for receiving a copy of my book.
Speaker BAnd she said, I have been pleasantly surprised at how just offering someone who's an influencer a copy of my book has worked extremely well for me.
Speaker BMaybe looking through Instagram or Facebook and see who influencers are and seeing if they're not asking for money, maybe those are the people to talk to and seeing just offering them your book might be a very inexpensive way to help promote your book.
Speaker BTook that lesson today and I've been at this for a couple of years.
Speaker ANow, so I hadn't considered that.
Speaker AI thank you very much for the tip and I'll look into that for sure.
Speaker BNo problem.
Speaker BNow, I noticed of course you have the soft cover of your book and you also have the ebook and do you have plans for a hardcover?
Speaker AI. I don't.
Speaker AI'll never say never for now, as you so obviously Amazon, they don't offer the hard copy.
Speaker AHardcover copy, yes.
Speaker ASo when I was first looking into how on earth do you self publish?
Speaker AThankfully.
Speaker ASo my uncle, he had already self published children's books.
Speaker AHe is a graphic designer and obviously it was nice to keep it in the family as well.
Speaker AI had spoken to him about how do I even do this?
Speaker AI'd heard obviously of publishing through Amazon.
Speaker AI looked up ingramspark and that gave me a headache.
Speaker AI looked up some other options and before that I did reach out to agencies.
Speaker AI sent my first draft, which was very different to what I've actually ended up publishing.
Speaker ABut I sent that out and I just wasn't hearing back.
Speaker ASo I decided, no, I'll do the self publishing route.
Speaker ABut my uncle asked me at the time, if you publish through say a local book printer, you could get a hard copy.
Speaker AAnd he showed me a hard copy of a children's book he had done.
Speaker ABut then that's the whole issue with then you are investing money to get that printed.
Speaker AFor me to have all the copies in my home, I then have to Work out distribution.
Speaker AAnd then it's way more of a business than I have signed up to at this point.
Speaker AWhereas the Amazon there are pros and cons for sure.
Speaker ABut for me it was the convenience.
Speaker AThat one, it means that I can't have the hard back version.
Speaker ADoes that mean I could do it in the future?
Speaker AMaybe.
Speaker AI don't know.
Speaker ABut it all.
Speaker AI suppose it all depends how the next year goes.
Speaker AI've also had questions.
Speaker AAre you writing the second book?
Speaker AAnd you think, oh my God, I've only just done this one.
Speaker ASo I think it's a case of I'm enjoying the journey.
Speaker BOkay.
Speaker AAnd, and we'll, we will see.
Speaker ABecause I've even.
Speaker AI know you've got the bear as well behind you.
Speaker BYes.
Speaker AI've been asked, oh, you're gonna have a frog.
Speaker AStuffy or plushy?
Speaker AI don't know, I just, I've just written the book, so I think it's just, it's enjoying the process.
Speaker AEnjoying things like the book readings, the Christmas market, and then let's see what happens next year.
Speaker BAnd that's the beautiful thing about children's books is that they're timeless.
Speaker BYeah, they really are.
Speaker BAnd you also get a new audience every year because.
Speaker AYeah, of course.
Speaker BBringing children into this world.
Speaker AI love that.
Speaker AI hadn't ever thought of that.
Speaker AThat's brilliant.
Speaker BWhat do they call it?
Speaker BRenewable resource.
Speaker AI love that.
Speaker BIt's a gift that just keeps on giving and it makes your children's book timeless.
Speaker BYou're absolutely right.
Speaker BAnd that's the reason I bring this up is as we get some of our audience, as I mentioned before, is aspiring children's book authors.
Speaker BAnd so by you sharing, they can get into your head and then because they're having the same thoughts.
Speaker BAnd so did we.
Speaker BAnd when we brought out our first book, the next question was, oh, when are you coming out with your second book?
Speaker BAnd eventually we did, but it was about an 18 month journey.
Speaker BAnd a lot of times as a self published, indie published children's book author, or even self published, a lot of times we tend to get ahead of ourselves and we'll publish the next book before we have ever recouped our initial investment.
Speaker AI'm glad you said that because I love a spreadsheet.
Speaker AI have spreadsheets coming out of my ears for all various things.
Speaker AAnd I sat there this week and actually made a spreadsheet of what I have done so far.
Speaker ASo how many copies I've ordered from Amazon then?
Speaker AHow many have I sold?
Speaker AHow many have I Gifted.
Speaker AHow many have I sent out to people for review that owe me them back so that I can keep a track?
Speaker ABut also, how much money does the Galloping Frog owe me because I've had to buy these copies?
Speaker AAmazon takes two months to pay out.
Speaker AI, although I did the book reading and the bookstore gave me some money that hasn't yet, I haven't yet recuperated my costs from all the copies that I ordered.
Speaker AThen I have this Christmas market coming up and you think for round numbers, if I order a hundred copies, which is very ambitious, and it's $5 a print, that's $500 plus delivery, plus GST out of my own money and I might sell two.
Speaker ASo it's trying to work out the balance of.
Speaker AYou're completely right.
Speaker AIt's the how much do I want to invest now and how much do I want to push this out now?
Speaker AAnd also then are you losing the love of it because you're turning it more and more into a business and less into what you set out to do in the first place?
Speaker ASo I'm just trying to, I'm trying to balance it all.
Speaker AI don't want to be massively out of pocket equally.
Speaker AI don't want it to become all encompassing.
Speaker AI just want to enjoy why I wrote it in the first place, which is then going to readings, going to preschools, talking to children about it.
Speaker ABut it would be nice not to be hundreds of dollars behind at the same time.
Speaker BAnd the beautiful thing about Amazon is because it's print on demand, unless you're doing, like you said, going to the Christmas market where you don't actually know how many you're going to sell, that becomes an investment because you're probably going to buy more than you're going to sell.
Speaker BThat's always a challenge.
Speaker BWhereas if you selling through Amazon on print on demand takes the pain of tying up a large investment into your book.
Speaker BSo it's definitely a balancing act for sure.
Speaker AYeah, absolutely.
Speaker AAnd this is the thing that you said earlier is this is the stage you don't think about when you're just trying to come up with a creative idea.
Speaker AMine's a rhyming book, so I'm spending all this time thinking of rhyming words and words that children will resonate with.
Speaker AYou don't think, what is my profit margin going to be between Amazon online and a Christmas market?
Speaker AYour brain just doesn't go there.
Speaker ANo, but it is important when you are thinking about even things like the hardback cover.
Speaker AIf you want to Go and get that printed.
Speaker AThat is an investment.
Speaker AAnd then you're going to have all these books in your house.
Speaker ASo unless you know that you're going to go and do those sales, it's a very interesting journey.
Speaker AI've had a lot of growth this.
Speaker BYear, personal growth, and I love this.
Speaker BSharing is so that aspiring book authors know that in the beginning it's going to be a slow and steady wins the race.
Speaker BAs long as you keep doing something every day that gets your book out into the world, at some point you'll maybe pick up some traction and take it from there.
Speaker BYou have.
Speaker BIn terms of your publishing, you're a independently published book, correct?
Speaker AYep, correct.
Speaker AI had to look up what that even means.
Speaker ASo I applied for the ISBN number, which was very easy in Canada.
Speaker AVery easy.
Speaker AAnd it sounds like it's way easier in Canada than the uk.
Speaker BAnd also in the United States, you have to pay for versus Canada.
Speaker BIt's free.
Speaker BIt's a free service.
Speaker AFree and easy and quick.
Speaker BYes.
Speaker BAnd the other positive thing about it is that versus the United States, a lot of times they try and sell it in bulk.
Speaker BSo they try and convince you that you need.
Speaker BYou're going to be this incredible children's book author and you should buy 10 right away.
Speaker AOh, my goodness.
Speaker BYeah.
Speaker BSo, yeah.
Speaker BSo I always caution people, I always say, start with one.
Speaker BDon't get attracted by this whole idea that all of a sudden you're turning your one book into a series of 10 children's books.
Speaker ASo, yeah, that is sneaky.
Speaker ANo, I was pleasantly surprised because my uncle had given me advice about his process in the uk.
Speaker ACanada, I think I applied.
Speaker AI think it was days.
Speaker AIt really was quick.
Speaker AAnd then you go into the Amazon.
Speaker BYeah.
Speaker BIf you don't mind, Karis.
Speaker AOh, it's actually.
Speaker BIt's instant.
Speaker AYeah.
Speaker AI remember it being very fast.
Speaker AAnd then you put all the details into Amazon and answer all the questions.
Speaker ASo that's.
Speaker AI say the other bit that I hadn't quite prepared for is when you start putting it into the Amazon system and it starts asking you for keywords and what categories your book comes under and the age where anything.
Speaker AOh, God, I hadn't thought.
Speaker AI hadn't thought of this.
Speaker ASo I started doing.
Speaker AAnd obviously, because I'm from the uk, it was asking me, do you want it to be like, what market do you want it to be sold at?
Speaker ADo you want Amazon.com which is us or ca or.co.uk.
Speaker Aand whilst they get sold across all of them anyway, you could pick one.
Speaker ASo then I'm thinking, why do I need to pick one if they're being sold?
Speaker ASo I end up.
Speaker AThank goodness for ChatGPT.
Speaker AIs all I'm gonna say is because we were going backwards and forwards of just working out what does it mean, what keywords do I want?
Speaker AWhat is my book actually about?
Speaker AWhat are the themes?
Speaker AWhat would someone search for in Amazon to find my book?
Speaker ASo I was a little bit fortunate in that my book was ready in the April and I uploaded it all, but I wasn't going to actually make it public until August.
Speaker BOkay.
Speaker AMainly because I was going back to the UK and I was seeing my nan and I wanted to give her the first copy.
Speaker BOh, terrific.
Speaker AIsn't that nice?
Speaker AYes, it was really lovely.
Speaker ABut what that meant was, although I put all the information in April, I had months to reflect and so I could go back in and tinker with it before it then went live.
Speaker AAnd you can change certain things now, like the keywords and the categories.
Speaker ABut it was good to be able to play with that and give myself a little bit of time.
Speaker AThat's when you start really getting into the marketing side of your book.
Speaker BIt's always difficult.
Speaker BI decided to go with dot com and then the rest of the world and that was just a choice that I had made.
Speaker BBut I figured that we've got a big juggernaut of a purchasing power down in the US so I thought, okay, start with.com, then.ca and then all the other markets.
Speaker BIt doesn't cost you anything.
Speaker BAnd then you could say you've got global distribution.
Speaker AExactly.
Speaker AI think I ended up after because I was trying to work out do I pick UK or Canada.
Speaker AAnd I think in the end I picked UK simply because I knew so many parents in the uk.
Speaker BOkay.
Speaker AAnd it made.
Speaker ASo from what I understand, and you may know a lot more is really that only makes any difference if you think you're going to get into the top 10.
Speaker AIt really helps with that getting up the rankings.
Speaker AAnd I thought, I think a lot of my initial sales at least are going to be from the uk, so it makes sense for me to put that.
Speaker AAnd then if I end up going and it did enter, I think we got to number 46 of the top 100 books in frogs and Toads, which I will take gladly in the UK charts.
Speaker ASo it makes a bit of a difference in that respect.
Speaker ABut otherwise, no, it's available in all the markets anyway.
Speaker ABut it's one of those things that as you'll go through the system.
Speaker AIt's another question that makes you go, oh, I don't know.
Speaker AI just want my book to be popular.
Speaker AI don't know.
Speaker BAnd you know what's interesting today?
Speaker BWhen I first started this podcast show, I thought most of the listeners would be from Canada and the U.S. a North American thing.
Speaker BAnd even though the majority of our listeners are in the us, I have found that we are now listened to in 28 different countries.
Speaker BAnd I thought, whoa, that again, I just am always blown away.
Speaker BLike, I looked this morning and I noticed that we had listeners in the UK and we also had listeners in South Africa, which I thought, South Africa.
Speaker BYou started looking at these things and thinking, you know what, thank God for Amazon having worldwide distribution.
Speaker BAnd it's another reason why you should.
Speaker BBecause it doesn't cost you anything.
Speaker BMake sure that you're available worldwide.
Speaker BBecause it's not just our podcast show that eventually children's book authors will go on other podcast shows or do other media, including your social media.
Speaker BIt's worldwide.
Speaker AAbsolutely.
Speaker AYeah.
Speaker BAnd if it doesn't cost you anything, Caris, then why not?
Speaker AYeah, we.
Speaker AI think my biggest sales have come from the uk, as I predicted, and then Canada is close behind.
Speaker AThere have been sales in the US and then randomly, as you say, I had a look the other day, I've sold two copies in Spain and I.
Speaker BHad a guest on, oh, it's several months ago now, but she actually sold some books in India.
Speaker BI said, did you know anybody in India?
Speaker BShe said, no, I don't know anybody in India.
Speaker BSo you just never know.
Speaker AAnd that's what's amazing about the technology we have now.
Speaker BYes.
Speaker AIf I'd written a book 10 years ago, there's no way it would have the same reach.
Speaker BAbsolutely.
Speaker AIt's a completely different world.
Speaker BIt is.
Speaker BIt's totally.
Speaker BAnd it's so user friendly.
Speaker BAnd that's what I'm trying to encourage aspiring children's book authors to understand that it is relatively easy and you just have to get started.
Speaker BSo I want to come back to your publishing journey for a second because that's where people try and figure out, do I go independently published, which means you're the publisher, or do I go hybrid or self published, which means you get a self publishing company that helps you through all the steps.
Speaker BYou went independently published, and part of that was because your uncle was a published children's book author, is that correct?
Speaker AYes.
Speaker ASo he had so to give you a bit of background.
Speaker ASo I had written the book in January 24th okay.
Speaker AAnd I dabbled with it, kept playing around with it.
Speaker AI would send voice notes to my friends for them to play to their children to see what they think.
Speaker AAnd I was getting good feedback.
Speaker ASo I thought, you know what?
Speaker AI'm gonna ask my uncle if he would like to illustrate.
Speaker AAnd he was really busy at the time.
Speaker AAnd I said, no worries, I'll see if I can do it a different way.
Speaker ASo I looked into, do you get an illustrator?
Speaker AWhere on earth do you start with that?
Speaker AAnd I thought, I'm not even going to entertain that.
Speaker AI'm already confused.
Speaker AI will go to publishers and they can do it all for me.
Speaker AAnd all right, it will cost more, whatever it works out being.
Speaker ABut I'm all about convenience.
Speaker AI started looking into that.
Speaker AThen you find out you actually need to go to agencies who then talk to the publishers.
Speaker ASo then you start looking up agencies.
Speaker AAnd then I emailed all these people and I did all my research, and some of them say, they'll get back to you in 10 weeks.
Speaker AOr if you don't hear it's a no anything.
Speaker AI'm in no rush.
Speaker ASo I.
Speaker ABecause I'm so optimistic, I thought, I'm not going to email five people in one go.
Speaker AWhat if the first one says yes?
Speaker ASo.
Speaker ASo I would take it a person at a time.
Speaker ASome would reply and say, thanks, but no thanks, and others you just wouldn't hear from.
Speaker ASo then I'd reach out to the next person.
Speaker ASo I did that all of last year.
Speaker AI actually went back from my brother's wedding, spoke to my uncle again, and I went, any chance you would like to illustrate my book?
Speaker AAnd he was actually freelancing at that point.
Speaker ASo he said, I'll take a look at your book.
Speaker AThank you.
Speaker AI went, if you're not interested, I'm not offended.
Speaker ABless his heart.
Speaker AHe read my book and he said, I really like it.
Speaker AHowever, I have some suggestions.
Speaker AAnd he gave me the best constructive feedback I think I've ever had of how I could change the book based on his experience of writing children's books, of what would help it really come to life.
Speaker AOkay, so we went backwards and forwards.
Speaker AAnd what's amazing about this is that everything me and my uncle did was all via email.
Speaker AWe never spoke on the phone.
Speaker ASo all of his feedback, all of my changes, all of his, all backwards and forwards on email across the time zones.
Speaker AAnd he got to the point where we were both really happy.
Speaker AHe started illustrating it.
Speaker AAnd so he said, from his experience at this point, just publish it yourself.
Speaker AGet it onto Amazon.
Speaker AIt's the free way of doing it.
Speaker AAnd when you start to look at forums, people who have published either through with support.
Speaker BSorry, I just want to.
Speaker BAnd that was the Galloping Frog, correct?
Speaker AYes, order the Galloping Frogs.
Speaker AWhat I had found is that a lot of people who have gone down the formal publishing route have then said, do you know what, if I was to do it again, I'd just do it myself, unless they've been incredibly successful.
Speaker AAnd so I thought, why not?
Speaker AI'm.
Speaker AAnd that's when I started looking into the Amazon versus income spark and, and all that.
Speaker ASo that's the journey I took.
Speaker AThe only thing I would say is I was extremely fortunate to have an uncle who's a graphic designer who had already published his own books, who knew the system, who knew the process.
Speaker AIf I didn't have that, I don't know what I would be doing now with my journey because I needed an illustrator.
Speaker ASo that's when I would have got a little bit more stuck.
Speaker ABut if you do know someone, then it certainly does help.
Speaker BAbsolutely.
Speaker BAnd it's interesting because our journey was a little bit different.
Speaker BOf course, during COVID I ended up writing two business books and from that I had submitted them just like you did through, through an agent, through the traditional publisher came up crickets or thank you but no thank you.
Speaker BSo I ended up indie publishing two business books, which then I developed this skill.
Speaker BAnd so then when my oldest granddaughter wanted to do a children's book, she co authored our first book with me.
Speaker BI had the skillset to do that.
Speaker BAnd so what I've been trying to do with our podcast show too is bring on guests who can help you become an independent publisher versus a self publisher or a hybrid self published author, which there's nothing wrong with that.
Speaker BLike you said, you have to pay for that service or you can become an independent children's book publisher.
Speaker BBut how do you do that?
Speaker BAnd so that's what I'm hoping to show people is given behind the curtains, because at the end of the day, you're looking at having an editor.
Speaker BYou have to find an illustrator.
Speaker BAnd now there's a lot of companies that actually act as agents for an illustrator.
Speaker BBut you know what, we found our illustrator online and I tried to find a Canadian, but I couldn't.
Speaker BOur illustrator is in the uk, but I've talked to so many children's book authors now, a lot of Americans who are using Canadian children's book author illustrators.
Speaker BSo they're finding these people.
Speaker BYou can find them, especially through social media.
Speaker BNow, sometimes you have to go through an agency to find the illustrator, but a lot of times, if you just look at going to a bookstore and look around and write down your favorite illustrator of children's books and then reach out to them, you might be pleasantly surprised that you can do it on your own.
Speaker AYeah, that's a really good tip because I think it's.
Speaker AThey're the stumbling blocks.
Speaker AIt's the.
Speaker AYou've come up with the idea, you've written the book, but then it's how do I do this bit?
Speaker AAnd how do I.
Speaker AAnd then.
Speaker AAnd that's when it can feel really daunting.
Speaker BYes.
Speaker ASo I think.
Speaker AAnd again, it's the technology we have access to now.
Speaker AThere are so many ways to reach out.
Speaker AAnd I would have worked it out eventually.
Speaker BYes.
Speaker ABut I might still be in that process now.
Speaker ASo I am extremely grateful to my uncle.
Speaker BReally curious, because you told your.
Speaker BThe story of you and your brother and your childhood and the creek and the stepping stones through the creek and your grandfather talking about the galloping frog.
Speaker BWhat's interesting to me is the one thing I really found very unique in your book was the one feature of the one band frog.
Speaker BYes, I love that.
Speaker BAnd so you haven't mentioned it yet.
Speaker BSo how did you go from the galloping frog to the one frog band?
Speaker BThe one frog band.
Speaker BYeah.
Speaker BTell us about that.
Speaker ASo this is the big thank you to my uncle.
Speaker ASo my first draft of my book, I always wanted it to be about how you shouldn't base your thoughts on assumptions.
Speaker ASo the whole point of the book is that they hear this rumor about this frog and everyone adds to it and that actually those rumors aren't true and that you shouldn't jump on the bandwagon.
Speaker AYou should find out for yourself.
Speaker AIt was always meant to be that big moral of the story.
Speaker ASo my first.
Speaker AI can't even remember what the first version of the book was like because a lot of it's the same.
Speaker AIt has the rhyming, it has the dumb throughout, it has the different descriptions of the frog.
Speaker ABut I think what really helped me was my uncle pushing me to say, it's the story's there.
Speaker AThe moral of the story is there, but it's a bit meh.
Speaker AAnd we tried to put the fangs into the story and it just wasn't working.
Speaker AThey were just scary.
Speaker AAnd my granddad obviously thought it was funny, but we thought maybe other children wouldn't.
Speaker AAnd so we were trying to come up with ways of how could a someone mistake a feature of the frog?
Speaker ABut actually there'd be a really fun side of a fun explanation.
Speaker AAnd it would have been something my uncle said about an instrument.
Speaker AThere was definitely something he said, or maybe he's playing the accordion or I can't even remember what instrument he said.
Speaker AAnd in that moment, my brain went immediately to the Mary Poppins film.
Speaker AThe original.
Speaker BYes.
Speaker AWhere you have Bert walking down the street playing.
Speaker AHe's a one man band and he's got.
Speaker BHe's playing every instrument in the.
Speaker AEvery instrument.
Speaker AAnd he's got the drum on his back and my.
Speaker AI don't know why it happened, but my brain went the da dum that the children hear.
Speaker AThat could be the frog hopping.
Speaker AAnd as he hops, it hits the bass drum.
Speaker AThe dumb.
Speaker ASo when.
Speaker AAs soon.
Speaker AAnd so I'm really funny.
Speaker AWhen I start to think things through.
Speaker AI can't sleep properly because my brain is on overdrive.
Speaker ASo I'm trying to sleep and then my brain will go, cymbals, he's playing the cymbals.
Speaker ASo I write it down and then I try and sleep again.
Speaker ASo I would.
Speaker AThen I went back through the story and every bit of the frogs that the animals had confused.
Speaker AWe had large hands, whatever it was.
Speaker AI would then go, what could that be?
Speaker AWhat musical instrument could that be?
Speaker AHow could that equate?
Speaker AAnd so that's how he ended up becoming the one Frog band.
Speaker AAnd we wanted it to be this big reveal.
Speaker AIt really makes me smile because that's not the idea I had when I first started writing the book and I'm.
Speaker BSure made me smile big time.
Speaker AThat's it.
Speaker AAnd I'm sure many authors I've read books before and gone, oh, that was pretty neat, that thing.
Speaker AI wonder if they planned that.
Speaker AI hadn't planned this initially, but it makes me smile because I think my granddad would love it.
Speaker AIt is so up his street.
Speaker AIt's his humor, it's his.
Speaker AThe whole making nonsense.
Speaker AMagical.
Speaker AIt's so him.
Speaker ASo it really does make me smile.
Speaker AIt's the nice reveal of the book and then everyone comes together at the end and it just.
Speaker AYeah.
Speaker AAgain, it makes me think of Bert from Mary Poppins.
Speaker BYeah, it's terrific.
Speaker BI really like how you did that.
Speaker AThank you very much.
Speaker ASo, yes, that definitely.
Speaker AAs I say, it was nice to have someone in the family who wasn't just talented with his drawing.
Speaker ABut also he really did challenge me with.
Speaker AYour book's great, but have you considered pushing yourself a little bit further?
Speaker AIf Any of those publishers had come back to me or agencies had come back to me originally and said, oh, we love the Galloping Frog.
Speaker AIt wouldn't be the story it is now.
Speaker ASo I'm actually very grateful that they all declined.
Speaker AWe got to turn it into what it is now.
Speaker AI would be fascinated if I was to send it now, if they would have a difference of opinion.
Speaker ABut yeah, I'm really proud with how it's come out and hearing the children say it as well is really nice.
Speaker BAnd you should be.
Speaker BThat's fantastic.
Speaker BI notice you don't have an author's website.
Speaker BDo you have plans to have a website?
Speaker AOh, it's so funny.
Speaker AI looked at this literally this week.
Speaker ASo my brother said, you really need to grab the domain of your book.
Speaker ASo you start looking into it.
Speaker AAnd as I say, I work in marketing and communication, so I have my own website that I manage.
Speaker AI have my own domain, I know all of this stuff.
Speaker ABut I looked into the website for the Galloping Frog and I thought I could easily do this.
Speaker AIt would take me less than half a day.
Speaker AIt would be easy to do, but do I want to pay that additional cost right now?
Speaker ASo the cost of the website, the cost of the domain.
Speaker AAnd in that moment I decided I don't have the brain space for this right this second.
Speaker AI do think it's something I would like to do, but because of my background, I always look at the why.
Speaker ASo if I was to have a web page, it is simply to have a web page.
Speaker ASo if someone decided to have a look, it's there.
Speaker ABut it would only point people back to Amazon.
Speaker BRight?
Speaker ASo if it's only pointing people back to Amazon, is it worth the X amount of dollars every single month?
Speaker AVersus I have the Instagram, I have the Facebook, they're free.
Speaker AThey both point to Amazon, that's free.
Speaker AI have the Amazon authors page.
Speaker AThat's free.
Speaker AHow much am I missing out with having a webpage?
Speaker AAnd I did type into ChatGPT, have you heard of the Galloping Frog?
Speaker AAnd it did spit out that it knew that I had written it.
Speaker ASo my AI is picking up that I've written a book and it's linked into Amazon.
Speaker ASo a long answer to your question is I probably will because I'd to.
Speaker AIs it financially sensible?
Speaker AProbably not.
Speaker AI don't know if this answers your question in the best way.
Speaker BYou know what?
Speaker BBecause people, including us, had the same thought.
Speaker BBecause when we first published our book, the Adventures of Caboose the Rocky Mountain Bear, the first Thing that people said to me, oh, what's your website?
Speaker BI said, website?
Speaker BThey said, yeah, where's your home for your book?
Speaker BI never even gave that any consideration.
Speaker BAnd so eventually I decided, I guess I better have a website, because most of the guests, book author guests that I've interviewed, I'd say about 95% of them have an author's website now.
Speaker BI'd say about 80% of them use their own name.
Speaker BBut I didn't want to do that because we were turning this into a book series.
Speaker BSo I felt that it should be a standalone website based on the adventures of Caboose, the Rocky Mountain Bear.
Speaker BAnd that's.
Speaker BWe just took that route.
Speaker BA lot of authors have all these book ideas in their head, but they're separate ideas.
Speaker BThey're not a series.
Speaker BSo I've talked to some who have four or five books, but they're all different in their makeup.
Speaker AYeah.
Speaker AAnd that.
Speaker AThat would make absolute sense because going back to the why they're promoting them as an author, they have multiple avenues to advertise, if you like, and explain.
Speaker AI was laughing about the name bit because I really tripped myself up with.
Speaker AWhen I was setting up my Instagram page, is it going to be the Galloping Frog, or is it going to be Karis Thompson, author?
Speaker AAnd I kept going backwards and forwards because, to exactly your point, if you go with the Galloping Frog and I write a second book, then I've messed up.
Speaker AIf I go with Kerris Thompson, author, and I only ever write the Galloping Frog, that relies on people knowing how to spell my name.
Speaker ASo is there more chance for someone searching the Galloping Frog than searching Cerys and actually spelling it correctly and finding me?
Speaker ASo I actually went with, so my Instagram is the Galloping Frog, as is Facebook, because it's more rememberable than my name.
Speaker BYes.
Speaker AIf you search, my name pops up.
Speaker AAnyway.
Speaker AIt's not.
Speaker AIt's a unique name.
Speaker ASo my LinkedIn pops up.
Speaker AI. I say that I'm a published author on LinkedIn, so if I was to have a webpage, it would literally just be my company website.
Speaker AI talk about the fact I have a book, so it's on the Internet, but I didn't know whether it needed its own, like, website space.
Speaker AYou can set up websites for free, obviously, but then it gets clunky.
Speaker AThe URL gets clunky.
Speaker ASo for now, I've put it in the this is too difficult for me to decide box, and I will revisit it if I do ever come out with Second book, then.
Speaker AAbsolutely.
Speaker AIt would make sense.
Speaker ABut I hope if anyone's listening and they're thinking, oh, do I have to have a website?
Speaker AThere are so many ways I think you could approach it.
Speaker BAbsolutely.
Speaker BAnd like you said, you can link to your Amazon account through all your social media.
Speaker AYeah, they're all there.
Speaker AAnd every time I post, I've been quite lucky because I have a business Instagram page.
Speaker AI first promoted the book through that because I already had followers.
Speaker AThen I started posting from my Galloping Frog Instagram page and connected them as collaborators.
Speaker ASo they appeared on both.
Speaker BYes.
Speaker ANow I will just start posting more and more on the Galloping Frog page and then you can link to Amazon and you can do various things.
Speaker ASo.
Speaker AYeah, but that to your very first question, this is a whole side of writing a book that you don't think about.
Speaker AYou're now getting into marketing and digital marketing and websites and SEO and.
Speaker BAbsolutely.
Speaker BEven for when I first started, when we first launched a book, and then I was trying to figure out, as we talked earlier, what's going to be my marketing plan.
Speaker BLike, how am I going to build our approach to marketing for the book.
Speaker BAnd one of the things that I decided on was a podcast show.
Speaker BAnd of course, I have the kind of the same feel.
Speaker BIf you look at our logo in the back, the Adventures in the Heart of Children's Book Authors, it has that outdoor recreational feel, the woodsy kind of brownie greeny effect.
Speaker BThe only thing is that I didn't want to spend a whole bunch of money on a separate website.
Speaker BSo if you go to our website, The Adventures of Caboosetherockymountainbear.com on There is our tab for our podcast show.
Speaker BBut if you actually put in Adventures in the heart of children's bookauthors.com but it redirects you to caboose the Rocky.
Speaker BSo again, it all comes down to, like you said, managing your costs until at some point, you're at least generating some revenue to offset some of these costs.
Speaker AAbsolutely.
Speaker AAnd it all just boils down to what are your objectives?
Speaker AMine was get the story out there.
Speaker AI've had videos and voice notes of my friend's children reciting the book, talking about the Galloping Frog.
Speaker AAnd for me, I've won just to hear another child talk about a character my granddad had made up for when I was a child.
Speaker AIt doesn't get better than that in my mind.
Speaker AAbsolutely.
Speaker AThat's what I keep trying to keep in mind.
Speaker AMy goal isn't to become A world renowned book authority.
Speaker ABut if someone else's goal is that, yeah, you need a website, you need a marketing plan, you need to be pushing out and not just waiting for people to find you.
Speaker AIt just boils down to what is your.
Speaker AWhat are your objectives, what's your vision?
Speaker AMe?
Speaker AMine is just very humble.
Speaker AIf people read it and they like, just makes me feel good.
Speaker BAbsolutely.
Speaker BAnd you know what the whole thing is like you said, you've got your.
Speaker BThe Galloping Frog on your Instagram page, on your Facebook page.
Speaker BAnd how we met was.
Speaker BWe met through.
Speaker BI visited a independent bookstore in your hometown.
Speaker BNow it's your hometown.
Speaker AYeah.
Speaker BOf Cochrane, Alberta.
Speaker BAnd for the listeners, Cochrane, Alberta is in the foothills of the rockies, probably about 45 minutes from Banff National Park.
Speaker BSo tell us the story about how did you find a couple of book retailers?
Speaker BSo I know you're in the independent bookstore found.
Speaker BTalk to us about that relationship and then talk to us about the local pharmacy, because I find that very fascinating also.
Speaker AYes.
Speaker ASo when I said to you earlier in the podcast, so I thought about what can I do?
Speaker AAnd the bookstore in Cochrane is one of the hubs of our town.
Speaker AIt's not just a bookstore.
Speaker AYou go in there, there's couches, there's.
Speaker AYou can order coffee.
Speaker AAnd it's an independent store.
Speaker AEverything's mix matched.
Speaker AIt's just, it's a really lovely homely store and they host different events.
Speaker AAnd so everyone's in that store all the time.
Speaker ASo I love going in there.
Speaker AAnd I looked on their website just to see, because I don't know how bookstores get books.
Speaker AI just assumed they order it from somewhere central, from serious publishers.
Speaker AI had no idea what this world was.
Speaker ASo I went on their website and it says local authors.
Speaker AAnd I read the rules because they have different rules if different stores have different rules.
Speaker AAnd it said, reach out to us as long as you meet this criteria.
Speaker ASo I emailed them and they said, come in, bring your book, bring your information, we will read it.
Speaker AIf we think it is a good fit, we'll get in touch.
Speaker ASo I dropped it off and a few weeks later I got an email to say that they loved it and that they wanted me to do a book reading.
Speaker AAnd this was almost the entry in.
Speaker ASo I did this book reading, obviously told all my friends about it, put it all over social media.
Speaker AWe have a community group here in Cochrane, so I advertised it on there.
Speaker AAnd so I, I didn't even know how this was gonna go.
Speaker AFor some reason in my head They've got like a little stage and I thought, oh, maybe they'll introduce me and I'll do this book reading.
Speaker AAnd then they'll say, if you wanna buy it, come to the till at the front.
Speaker AThey didn't.
Speaker AIt wasn't like that at all.
Speaker AIt was basically, you've got two hours in the store and as people come in, if they want to hear it, read them the book.
Speaker AAnd I thought, that's very daunting because now I'm promoting myself, which.
Speaker AThat's a whole other side of book writing.
Speaker AYou don't think I just wanted to read the book?
Speaker ASo, thankfully, all my friends turned up at the same time.
Speaker ASo I got to read to a crowd and there was a table of people who weren't with us who heard it and bought a copy.
Speaker AThere were some other people that'd seen on social media, I was doing it, they bought a copy.
Speaker AAnd anyway, I was there for the two hours and it turns out I sold the most books they've ever had at book reading in that store.
Speaker BCongratulations.
Speaker AThank you very much.
Speaker ASo then they bought an additional three copies, asked me, and obviously I signed all these copies as well.
Speaker AAsked me to sign it, which.
Speaker AThat again, you think, I don't know what my signature is.
Speaker AI'm just.
Speaker AIt's just little me.
Speaker AI don't know what I'm writing in a book.
Speaker ASo I signed these extra books, they put them on the shelf, and so obviously I'm taking photos, my book's on a shelf.
Speaker AAnd they sold.
Speaker AThey.
Speaker AI went in one day and I saw that there was a copy left.
Speaker AAnd then I went in the next day and the copy had gone.
Speaker AAnd so I felt so bold.
Speaker ABut I emailed my lovely contact and said, I've noticed that the books have gone.
Speaker AWould you be interested in any more?
Speaker AAnd she said, absolutely, we'll have another five.
Speaker ASo I'm back on the shelf there and then, because I know you'd gone into the store.
Speaker AAnd so she emailed me to say that there was a podcast.
Speaker AAnd so that's how I found.
Speaker AIt's called Found.
Speaker AYes, Found Books.
Speaker BDowntown Cochrane.
Speaker AYeah.
Speaker BFor those coming to visit the Rocky Mountains and go to Banff, if you actually go into Cochrane, Cochrane is about 15 minutes west of Calgary.
Speaker BThey have the most unique.
Speaker BThey call it Historic Downtown Cochrane.
Speaker BAnd the Found Bookstore is right there.
Speaker BSo you're making your travels.
Speaker BSo you got a little extra time.
Speaker BDo as Charis has said.
Speaker BGo and see something.
Speaker BA unique bookstore that has an espresso machine going.
Speaker BThey Actually have.
Speaker BThey have LP albums like the old records they do, yeah, it's very eclectic and quite unique.
Speaker BSo do yourself a favor if you're going and heading out to the Rocky Mountains and make a side trip into downtown Cochrane.
Speaker AGlad you said that because it's a beautiful store and I've worked there in an afternoon before because it's just so comfortable and they have this really cute children's corner and that's where I did the reading in there.
Speaker ASo that was that.
Speaker AAnd then I have a friend who works at the local pharmacy.
Speaker ASo we've got a number of pharmacies in town, but there's two pharmacy they, they do lots for our community so much.
Speaker AThey have community Roots program.
Speaker AThey are another hub of Cochrane.
Speaker AAnd so my friend said they, they like supporting the community and they have books in the store.
Speaker AWhy don't you reach out to the owner to see if he would be interested?
Speaker AAnd so again, so I reached out to him, he asked me to drop the book in.
Speaker AHe really liked it.
Speaker ASo he said, oh, we work on consignment and this is where I learned what this word meant.
Speaker ABut we.
Speaker ASo we'd found they bought the copies off of me, so I get the money.
Speaker ASo it doesn't matter if they sell or don't sell, it's not on me anymore.
Speaker AWhereas with a consignment they say we will take so many books for our shelves and you will get the money once they sell.
Speaker ASo obviously it's on me because I've now got four books on the shelf at two Pharmacy.
Speaker ASo that's my money essentially sitting on the shelf until they sell and then two Pharmacy will pay me.
Speaker ASo it's a different style and so it's interesting to try out both because.
Speaker BI think many, many of the independent bookstores, that's how they operate.
Speaker AYeah, it's certainly.
Speaker AI've had a few more reach back out to me and that's how they work.
Speaker ASo again, that gets back into the how many am I ordering off of Amazon?
Speaker AHow much am I in pocket versus how much is going to be on the shelves?
Speaker AYou end up doing a lot of math, which I hadn't expected to do.
Speaker ABut yeah, he was really lovely.
Speaker AReid who owns Two Pharmacy, he asked for four copies to go on the shelf and again, if it goes well, obviously there might be appetite for more, but that just.
Speaker AIt's two very big names in town where people can find my book and it's just nice to go into a store and see it.
Speaker BSo I want to Talk a little bit about character development.
Speaker BI know that you said that you named the galloping frog after your grandfather Jerry.
Speaker AYeah.
Speaker BSo that's very cool.
Speaker BAnd you also said that you went back to England to take the first copy to your grandmother, and did you reveal to her that you had actually named the galloping frog Jerry, or did she read the book and that's when she found out you had actually named it after your grandfather?
Speaker AThat's when she found out was when I read it to her.
Speaker BOkay, so tell us your reaction.
Speaker AOh, my goodness.
Speaker AAnd I'm sure she won't mind me saying, both me and my Nan, we don't cry.
Speaker AWe're just.
Speaker AIt takes a lot for us to cry.
Speaker AAnd I.
Speaker AAs I sat next to her and I thought, I'm gonna read this book to her, and I could feel the tears appearing.
Speaker AAnd I'm thinking, I've gotta read this whole book.
Speaker AI've gotta keep this together.
Speaker ABut it's because I knew it was Geri, and I knew, God, I'm gonna have to say that.
Speaker AAnd I.
Speaker ASo I managed to keep it together.
Speaker AAnd my Nan, she's.
Speaker AI love her to pieces.
Speaker AShe's my best friend.
Speaker AShe.
Speaker AShe just said the.
Speaker AI think she said, oh, isn't that lovely?
Speaker AYes, yes, Nan, thank you.
Speaker AAnd she also made on me.
Speaker ALaughter she went, that's different to the first version you read to me, like, a year ago.
Speaker AAnd I said, oh, yeah, Uncle Martin, so that's her son.
Speaker ASo he.
Speaker AWe've worked on this together.
Speaker AAnd we changed the direction.
Speaker AAnd she went, oh, yeah, this is much better.
Speaker AAnd I was like, okay, I get dump of approval from that.
Speaker ABut it was very special.
Speaker AAnd because she obviously, all the animals, she recognized.
Speaker ADaisy the terrapin is still in her garden now.
Speaker BWow.
Speaker ASo.
Speaker AAnd I tried desperately to take a photo of Daisy to put on Instagram, because how cool is that to have the cartoon and the real life animal there?
Speaker BAbsolutely.
Speaker ADaisy kept hiding.
Speaker ASo I couldn't take a photo of Daisy.
Speaker ABut every animal, my nan was going, oh, because she loved Buster.
Speaker AShe's.
Speaker AOh, this is great.
Speaker AYes, it was very special.
Speaker AAnd then to leave a copy with her, which is really nice.
Speaker BThat's terrific.
Speaker BThat's terrific.
Speaker BLet's just talk a little bit more about the theme of your book.
Speaker BAnd is it an extension from your own life?
Speaker AI.
Speaker ADo you know what?
Speaker AI don't.
Speaker AI've questioned myself on this.
Speaker AI think there were so many lessons that you learned from school and even the workplace.
Speaker AEven now, you might have someone say to you, oh, that person, they might be like this and you think that's your opinion.
Speaker BRight.
Speaker ABut everyone is different, everyone gels with different people.
Speaker AEveryone has different communication styles.
Speaker ASo someone that you might not get on with necessarily doesn't mean that I might not get on with them.
Speaker ASo I think it's just something that I have noticed.
Speaker AAs I say, I work in communications so it's something that maybe I'm just more attuned to that people can very quickly follow other people.
Speaker AAnd I don't know if you've ever seen Traitors, the reality TV show.
Speaker BYou know what, I'm not a big reality.
Speaker ANo, neither am I but my mum badgered me to watch this show and it basically has this sort of crowd thinking in mind that someone's decided, oh, this person, they must be the traitor.
Speaker AAnd everyone jumps on a bandwagon because everyone wants to follow what this other person says.
Speaker AAnd I don't know, I just think it was something I keep seeing whether social media also plays a part.
Speaker AYou see a lot of negativity, a lot of opinions being thrown backwards and forwards and so maybe subconsciously there was something there of why don't you just go and find out yourself?
Speaker AAnd I love stay open minded and not judge.
Speaker ABe curious but not judge.
Speaker AAnd yeah, I have a feeling if I was to really sit and think about it, there is something much deeper there.
Speaker ABut it is something that I think we see a lot in the world that's very sad at the moment and hopefully this is a nice little story to remind children that people are different and that's okay.
Speaker BYeah, absolutely.
Speaker BI couldn't agree with you more.
Speaker BSo your writing process, you've really shared quite a bit about your writing process because.
Speaker BNo, but it's so true because you, it's how it all unfolded for you and your journey and then your contact with your uncle and having him as a resource and at the time when you first started out he was a little busier.
Speaker BYou didn't get the same TLC or Loving Care as the as you went along and then to get the recommendation.
Speaker BSo tell us about if you going to write a second book, what would your writing process look like versus what you just went through?
Speaker AOh my goodness, I'd definitely be finding my uncle, that's for sure.
Speaker ADo you know what?
Speaker AI don't think I'd do much different.
Speaker ASo I have, when I was reaching out to agencies, a lot of them wanted to know if you were planning second, third, fourth books and one of them like you have to give Your synopsis of these books.
Speaker AYou couldn't just submit one book.
Speaker AThey wanted to know that you were gonna write more children's books.
Speaker AYeah.
Speaker ASo I had to think about it on the spot.
Speaker AAnd I did think of another book based on my dog, who he is the boy of my life, but he is grumpy and misunderstood.
Speaker AAnd I saw there is definitely a moral of the story here.
Speaker ASo I've got an idea.
Speaker ABut I love rhyming.
Speaker AI always have done.
Speaker AWhen I was a kid, I'd write poems.
Speaker AThere's something about it and I get.
Speaker ABecause in my communications role, you don't get to play around with adjectives that much.
Speaker AIn corporate, business style communication, people don't have time.
Speaker AYou just gotta get to the point, keep it short, keep it sweet.
Speaker ALess is more, let people skim.
Speaker ASo to play around with descriptive words was so much fun.
Speaker AAnd I love the challenge of getting descriptive words to match in rhyme.
Speaker AI just listen.
Speaker AI just.
Speaker AI've always loved it.
Speaker AAnd when it works and you go, yes, that's really clever.
Speaker AYay.
Speaker AI would still do rhyming and I would sit and play with the story for a bit.
Speaker AAnd I think with the galloping, it just came as I went.
Speaker AI know some people will sit and they'll write the beginning, middle and end.
Speaker AI didn't do that.
Speaker AI was gonna do a creative writing course.
Speaker AI didn't do that either.
Speaker AI thought, no, just, you know what you wanna do, so just play around with it.
Speaker AAnd I think I'd do the same.
Speaker AI would play around with what words resonate with my dog, what rough story do I want?
Speaker AAnd then how do you turn that into this, like, melody almost?
Speaker BYes.
Speaker AThen go to my uncle and go, what constructive criticism would you give even if he didn't illustrate it?
Speaker ABecause that was a big ask that he did out the kindness of his heart, which I am very grateful and privileged for.
Speaker AIt's great having people around you who give you what you want to hear and all the nice compliments.
Speaker ABut I needed someone like him to go, it's nice, but you could do better in a really friendly way.
Speaker AYou need someone to be pushing that creativity.
Speaker BAnd one thing I want to say, especially if you're an independent children's book author, what I noticed is when you get constructive criticism and some of that comes through the Amazon reviews or book reviews, and as long as you don't take it personal and it's constructive to help, it's quite interesting.
Speaker BSo when you do an indie published book, you can actually modify maybe not the illustrations, because that comes at a heavy cost.
Speaker BBut if the words, or if you have too many words or the words aren't quite right or and you're getting that feedback, you can go and actually change some of the words or take out words or whatever it happens to be.
Speaker BAnd as long as it's moving the book closer to gets it to be better, then why not do that?
Speaker BI just want to people to realize that as an independent children's book author, you're not, the book is not.
Speaker BAnd the words are not set in stone.
Speaker AOh, no.
Speaker AAnd so there's two things I could share for that One, I started just on a Word document and that's what me and my uncle were emailing backwards and forwards.
Speaker AAnd then I started sending voice notes to my friends because I thought if I'm saying out loud, I'm going to hear if the sentence structure is clunky.
Speaker ASo that's really helpful.
Speaker AI will say.
Speaker AWhen I first got feedback from my uncle, because of the time zone difference, I woke up to an email with, you could do better in nicer words.
Speaker AAnd it's 6am here, I'm still waking up.
Speaker AThat is not the time to be reading something that you are so emotionally attached to.
Speaker AAnd thankfully I was sensible enough to not respond straight away and wait until I've woken up, had my first cup of tea, reread it again with the intent that he would have sent it with, with all the good intentions and just read it and go, do you know what?
Speaker AHe's right.
Speaker AAnd if he's saying this, other people will think this and I'm too close to it.
Speaker AThis is what I do day in, day out with other people's communications is there's nothing to your point, there's nothing personal.
Speaker AI'm just saying that this is how this is going to resonate better.
Speaker AAnd that's all he was doing.
Speaker ASo I took the personal side out of it, listened and said, yeah, okay, yeah, we can do better.
Speaker AAnd I'm just, I'm so pleased we did.
Speaker AYes, but you can certainly.
Speaker AI think I noticed one.
Speaker AThere was a capital, A rogue capital letter at the start of one of my sentences that I didn't like.
Speaker ASo I went in and changed it.
Speaker AWithin Amazon, no one knows, right, apart from me and everyone now on this podcast, but no one knew at the time.
Speaker ASo you can go in and change.
Speaker BStuff and it doesn't cost you?
Speaker ANo, not at all.
Speaker BWe talked a little bit at the beginning about book authorship and how you visualized your book and all of that.
Speaker BSo I'm curious, I want to talk to you about your measurement of success.
Speaker BNow that you've been at it for a little bit, I'm curious on what you envision for yourself for the book to be successful.
Speaker AAs I said, the getting the videos of the children reading it.
Speaker AThat to me, I'm already successful.
Speaker AThat's.
Speaker AThere is a little girl.
Speaker AShe's my friend's little girl.
Speaker AShe's three years old and she can recite it word for word and does to her family as like a showpiece.
Speaker ASo that is the biggest measure of success.
Speaker AI.
Speaker ADo you know what?
Speaker AI. I don't know because I didn't go in thinking, oh, I'm.
Speaker AI must sell so many books.
Speaker AI just wanted it to be out there.
Speaker ASo I have sold over a hundred books, which.
Speaker BCongratulations.
Speaker AThank you.
Speaker AThat is, I think, way more than I had ever anticipated.
Speaker BYou know what?
Speaker BI talk about this on the show.
Speaker BThe average book, children's book, sells between 100 and 500 copies over the lifetime of the book.
Speaker AWow.
Speaker ASo there you go.
Speaker BYeah.
Speaker BSo you can see you're well on your way.
Speaker AYes.
Speaker AYeah, absolutely.
Speaker ASo that's amazing.
Speaker AThe reviews are all positive.
Speaker AAnd what's nice is that I am getting, I say, random.
Speaker AA contact that I might have met has bought the book.
Speaker AThey are under no obligation to contact me, but they do to say, just so you know, we really enjoy the book.
Speaker ASo again, if it was rubbish and people bought it, gone, oh, that was rubbish.
Speaker AThey just.
Speaker AThey don't have to contact me, but they are going out of their way to message me to say, we really enjoyed it.
Speaker AIt's a favorite in the family.
Speaker AMy friend sent me a photo of his little girl.
Speaker AShe had woken him up, I think, at 5am to read it to her again.
Speaker AHe told her, it's way too early, go back to sleep.
Speaker ASo then she went back to sleep cuddling the book.
Speaker AAnd I got a photo of her cuddling the book in bed.
Speaker AAnd I just.
Speaker AEven if I don't sell any more.
Speaker AThat's amazing.
Speaker BAbsolutely.
Speaker BOne of the nicest things that happened to us a couple of nights ago is a friend of ours had bought our second book, plus our plushie, and he was reading the book and his grandson was hanging onto the plushie and they sent us this picture.
Speaker BAnd it's such an awesome picture.
Speaker AYeah, that's so cool.
Speaker BYeah, it is.
Speaker BIt is.
Speaker ASo what got you to do the plushie?
Speaker ABecause as I said earlier, that is something I am.
Speaker AI would love to do in the Future.
Speaker BOne of our retailers said to us, we sell a lot more books when they have a plushie.
Speaker BAnd so I took probably about a year and a half to figure out how to do that, because it's not inexpensive to do.
Speaker BAnd of course, our garage is full with these plushies.
Speaker BI think I should have had maybe a stronger plan.
Speaker BI'm sharing this with our audience.
Speaker BI'm just working on that now because we do have four retailers with the plushies.
Speaker BIt.
Speaker BIt'll take more than that.
Speaker BWe've applied to a couple of markets, Christmas markets, because I was talking to some of the children's book authors who do have plushies, and they said their most success comes at markets to sell their plushie because people like to touch them.
Speaker AYeah.
Speaker AAnd you can sell them as a packet.
Speaker AThat is exactly why someone said to me, you need to sell plushies at the Christmas market with the book.
Speaker AAnd ultimately you go, that is not as simple as that.
Speaker AI could get a generic frog.
Speaker BYes.
Speaker ABut if I wanted the one frog band, that's a whole other game.
Speaker BNow, what you can do, this is what I recommend.
Speaker BThere's no obligation.
Speaker BThere's a website, actually, a children's book author from Oklahoma said to me, I did this.
Speaker BI used this website called madeinchina.com and she encouraged me to use that.
Speaker BAnd I reached out to two different suppliers.
Speaker BThey came back.
Speaker BI had to pay $85American for the sample.
Speaker BBut after they sent them all the pictures.
Speaker BOkay, so it was all, like you said, email.
Speaker BI took our.
Speaker BThe one back here, which is our prototype, which is much larger, and I took her clothes off and all of that, laid it out, took pictures, sent it.
Speaker BAnd then they came back with a prototype, which is behind me.
Speaker BI didn't like the prototypes.
Speaker BIt didn't have the smile.
Speaker AOh, yeah.
Speaker BThat we have.
Speaker BIf you look on our book, Caboose has a smile.
Speaker AYeah.
Speaker BBut if you look at the actual one that we made, that small change has the smile.
Speaker BSo there's the difference.
Speaker AOh, I love that.
Speaker AOh, it does make a big difference as well.
Speaker BIt does.
Speaker BSo that's what we did.
Speaker BBut I use Made in China, and their pricing was extremely good, and it allowed us to have now enough margin to sell it to the retailers, but we had to order 500 units.
Speaker AWell, I should have a look.
Speaker BYeah.
Speaker ABut anyway, this is.
Speaker AThis is the thing.
Speaker AIt is the whole game of how much do you want to go down this rabbit hole?
Speaker BI'm curious.
Speaker BAre you devoting any more time to your writing?
Speaker ANot right now.
Speaker ASimply because I have a million and other one things going on say with my business.
Speaker AAnd I'm.
Speaker ANow I can say this in the podcast because my nan won't be listening to it, but I'm knitting her a blanket for her 80th birthday.
Speaker AThat is taking.
Speaker AI am very slow.
Speaker AKnitting is not a skill that I was blessed with.
Speaker AThat is taken all of my spare time.
Speaker BOkay.
Speaker ARight now, no.
Speaker ABut I think, do you know, I think it's good to have a break to let this simmer, to see where it goes.
Speaker AAnd then if the time feels right, then we'll see whether there's a story about Cooper the dog that comes out at some point.
Speaker BBut for now, that's why my youngest grandson's named Cooper.
Speaker AIs it?
Speaker AOh yeah.
Speaker ASo Cooper is our.
Speaker AHe's a five year old dog and he's just, he's got all the personality to make a brilliant story.
Speaker ABut for now I just need the.
Speaker AI just need.
Speaker AYeah, I just need to enjoy the Galloping frog.
Speaker BGood for you.
Speaker BSo, advice for aspiring authors.
Speaker BWhat advice would you give aspiring authors?
Speaker AOh, so I think you said this earlier.
Speaker AJust start.
Speaker AWhich be the most annoying thing for someone to say because if anyone's got a brain like me.
Speaker AYeah, but start where?
Speaker AGive me more instructions than that.
Speaker AI was just from, as I said before, I dabbled with starting to write some chapters for some bigger novels.
Speaker AI was thinking it was going to be more young adult, teenage and I thought, oh maybe, maybe I'll go down the fantasy route because then no one can fact check me if I make stuff up, no one can tell me it's wrong.
Speaker ASo I did a chapter of that and I just didn't enjoy it.
Speaker AAnd I was, I think I realized I was trying to force myself to enjoy it because I knew I wanted a publishing book one day in my life.
Speaker AI was trying to force something.
Speaker AWhereas this came to me at the right time, the right story.
Speaker AAnd I just sat down one day, I just remember my husband was out at work and I just sat down and started writing.
Speaker AAnd then give yourself time, which again is the second most annoying thing someone can say because if you're excited and you're impatient, time is not your friend.
Speaker ABut it, it is important, I think for your brain and you still have a life.
Speaker AUnless this is your sole job, your sole purpose, you have other priorities.
Speaker AAnd as we've mentioned throughout the podcast, there are then so many elements to this that it could, then you could very quickly fall out love with this, for sure.
Speaker BEncouragement for readers.
Speaker BSo tell Us why someone should purchase your book.
Speaker AOh, why?
Speaker AWhy wouldn't you now want to know about Galloping Frog?
Speaker AIt's a fun read.
Speaker AI say, if anyone enjoys Dr. Seuss, I took a lot of inspiration from those books.
Speaker AI think it also has a bit of a Gruffalo type feel to it of people going through the woods and finding out clues.
Speaker ASo it's fun, it rhymes.
Speaker AIt's got the one frog band, which people now know, but it's got that moral of the story.
Speaker AThe illustrations are beautiful and yeah, just.
Speaker AI don't know, it would be nice for my granddad's story to just carry on.
Speaker AAnd I put on social media the other day when I said, oh, we've sold over a hundred books, let's see how far in the world the Galloping Frog can gallop.
Speaker BThat's terrific.
Speaker BAnd it's fantastic because it's a love from your heart for your grandfather and that's pretty darn special.
Speaker BWelcome.
Speaker AYeah, I think he would be laughing a lot.
Speaker AI think this would be right up his street.
Speaker ASo that's terrific.
Speaker BFinal thoughts?
Speaker BIs there something you said?
Speaker BOh, geez, I wish Rick would have asked me that question.
Speaker BIs there final thoughts?
Speaker BSomething I should have asked you or something you'd like to share?
Speaker AI think we have covered all of it because I really wanted to share about the email because I just think that is amazing that we could communicate across time zones, me and my uncle, via email.
Speaker AIt just shows what you can do.
Speaker BYes.
Speaker BAnd it's the same with the plushie now.
Speaker AExactly.
Speaker BI never talk to a person once I have a contact, but it was all email and even taking the pictures and sending them to him.
Speaker BAnd then from there they developed the smiley.
Speaker AYeah.
Speaker AWhich is brilliant.
Speaker ASo I think we've got that.
Speaker AThat the techno technology is your friend.
Speaker AAnd I think, as I say, I used AI to help me understand Amazon, Kindle Publishing, because I went onto the.
Speaker AAnd if you go onto their website, it's an awful website and it's very overwhelming, it's very daunting.
Speaker ASo I used AI to say, can you just explain to me, as if I'm 5 years old how I go about uploading a book to this system?
Speaker AAnd it taught me through step by step.
Speaker ASo use technology to help you.
Speaker AYou can do literally all of this as close to free as possible and then have fun and have fun.
Speaker BI love that.
Speaker BCharis, thank you very much for being a guest on the Adventures in the Heart of Children's Book Authors.
Speaker BYour generosity of time.
Speaker BI really appreciate that your insights and your passion and your inspiration on how took the love of your grandfather and your interaction with him and turned it into a children's book is just really inspirational.
Speaker BAnd we promised to provide the audience with links to Charis's social media and if you've enjoyed this episode, if you could hit the subscribe button to listen to future episodes.
Speaker BAnd feel free to share this episode with anyone inspired by or and who enjoys hearing about Charis and her children's book, the Galloping Frog.
Speaker BThanks Charis.
Speaker AThank you.
Speaker AThank you, Rick.
Speaker AThank you for having me.
Speaker AAnd thank you to everyone for listening.