1
00:00:00,113 --> 00:00:01,103
Hello ladies.

2
00:00:01,103 --> 00:00:02,843
Welcome to this week's

3
00:00:02,843 --> 00:00:04,583
Hourly to Exit podcast.

4
00:00:04,842 --> 00:00:05,993
I have a wonderful

5
00:00:05,993 --> 00:00:07,163
guest for you today, my

6
00:00:07,163 --> 00:00:09,413
dear friend Eric Khen.

7
00:00:09,413 --> 00:00:10,133
I always get your

8
00:00:11,086 --> 00:00:11,956
Gimme your last name,

9
00:00:11,956 --> 00:00:12,466
Erica.

10
00:00:12,623 --> 00:00:13,636
I always get Khen.

11
00:00:13,829 --> 00:00:14,857
You the T and the

12
00:00:14,857 --> 00:00:15,757
H and it works.

13
00:00:16,962 --> 00:00:17,862
Ah, there you go.

14
00:00:17,862 --> 00:00:18,522
All right, now I've

15
00:00:18,522 --> 00:00:19,302
got it settled.

16
00:00:19,754 --> 00:00:21,365
So welcome.

17
00:00:21,455 --> 00:00:22,865
Thank you for being

18
00:00:22,865 --> 00:00:24,005
here and sharing your

19
00:00:24,005 --> 00:00:25,295
wisdom with the audience.

20
00:00:25,656 --> 00:00:28,055
So Erica and I go way back,

21
00:00:28,055 --> 00:00:29,135
not with her last name

22
00:00:29,140 --> 00:00:30,275
apparently, but we go way

23
00:00:30,275 --> 00:00:32,874
back and I am very excited

24
00:00:32,874 --> 00:00:34,014
to have her on today.

25
00:00:34,014 --> 00:00:35,724
But before we dig into what

26
00:00:35,724 --> 00:00:37,404
she does and how she helps,

27
00:00:37,454 --> 00:00:39,432
audiences like ours, I'd love

28
00:00:39,432 --> 00:00:40,602
Erica for you to introduce

29
00:00:40,602 --> 00:00:41,832
yourself to the audience.

30
00:00:42,236 --> 00:00:44,464
Yeah, so Erica Holsen.

31
00:00:44,494 --> 00:00:45,814
I am the founder of Catchline

32
00:00:45,814 --> 00:00:47,393
Communications  and.

33
00:00:47,745 --> 00:00:49,208
Live in New London,

34
00:00:49,208 --> 00:00:50,198
Connecticut, which I

35
00:00:50,198 --> 00:00:51,278
am currently obsessed

36
00:00:51,278 --> 00:00:52,238
with this little city.

37
00:00:52,324 --> 00:00:53,974
and inspired by you, Erin.

38
00:00:54,034 --> 00:00:55,924
I have a little urban garden

39
00:00:56,086 --> 00:00:58,384
and I had my first tomato and

40
00:00:58,384 --> 00:00:59,974
first tomatillo yesterday.

41
00:01:00,244 --> 00:01:00,380
Woo.

42
00:01:00,454 --> 00:01:01,354
So it was very exciting.

43
00:01:02,254 --> 00:01:03,184
Is this the right time of

44
00:01:03,189 --> 00:01:04,024
year for tomatoes?

45
00:01:04,024 --> 00:01:04,384
I don't,

46
00:01:04,573 --> 00:01:05,781
They're just starting.

47
00:01:05,781 --> 00:01:05,871
Okay.

48
00:01:05,871 --> 00:01:06,531
So like all the

49
00:01:06,531 --> 00:01:07,371
rest are green.

50
00:01:07,371 --> 00:01:08,511
And then there was one that

51
00:01:08,511 --> 00:01:10,252
was like, Actually red,

52
00:01:10,453 --> 00:01:11,962
so it didn't last long.

53
00:01:11,962 --> 00:01:13,162
I ate it before

54
00:01:13,390 --> 00:01:14,062
the critters could.

55
00:01:14,542 --> 00:01:14,752
Yeah.

56
00:01:14,802 --> 00:01:16,066
when I used to have them,

57
00:01:16,066 --> 00:01:17,089
they never got into the house.

58
00:01:17,089 --> 00:01:18,109
I don't have any this year.

59
00:01:19,159 --> 00:01:20,269
Get them warm off the vine

60
00:01:20,269 --> 00:01:21,319
is the only way to eat those

61
00:01:21,319 --> 00:01:21,529
things.

62
00:01:21,779 --> 00:01:22,776
yes, yes.

63
00:01:25,099 --> 00:01:25,386
Well,

64
00:01:25,386 --> 00:01:26,532
please more about, what

65
00:01:26,532 --> 00:01:27,372
you do and who you help.

66
00:01:27,839 --> 00:01:28,092
Yeah.

67
00:01:28,152 --> 00:01:29,769
So I am, effectively, I

68
00:01:29,769 --> 00:01:31,239
work with consultants,

69
00:01:31,239 --> 00:01:32,349
established consultants

70
00:01:32,379 --> 00:01:34,299
and executives who want to.

71
00:01:34,563 --> 00:01:35,936
Increase their visibility,

72
00:01:35,936 --> 00:01:38,246
build their authority, and

73
00:01:38,455 --> 00:01:40,916
learn how to write articles

74
00:01:40,916 --> 00:01:42,266
for publications like

75
00:01:42,266 --> 00:01:44,216
Harvard Business Review, Inc.

76
00:01:44,306 --> 00:01:45,779
Entrepreneur, all of

77
00:01:45,779 --> 00:01:46,469
that kind of thing.

78
00:01:46,499 --> 00:01:48,239
So, runs the gamut from

79
00:01:48,239 --> 00:01:49,341
figuring out which is

80
00:01:49,341 --> 00:01:50,177
the right publication,

81
00:01:50,351 --> 00:01:51,311
because there are a lot of

82
00:01:51,316 --> 00:01:52,931
opportunities out there and

83
00:01:52,931 --> 00:01:54,461
some that we don't think

84
00:01:54,466 --> 00:01:55,820
about, like association

85
00:01:55,897 --> 00:01:57,067
publications, but that.

86
00:01:57,107 --> 00:01:58,697
Might be the perfect

87
00:01:58,697 --> 00:01:59,627
place for you.

88
00:01:59,927 --> 00:02:01,333
So it goes through picking

89
00:02:01,333 --> 00:02:02,443
the right publication,

90
00:02:02,559 --> 00:02:04,133
figuring out what is your

91
00:02:04,133 --> 00:02:06,413
body of work, what are the

92
00:02:06,413 --> 00:02:07,763
things that you're actually

93
00:02:07,768 --> 00:02:09,503
going to talk about.

94
00:02:09,829 --> 00:02:11,920
Then to the pitch, actually

95
00:02:11,920 --> 00:02:13,035
writing the thing and what the

96
00:02:13,035 --> 00:02:14,323
structure of an article is.

97
00:02:14,328 --> 00:02:15,763
And then most importantly

98
00:02:15,823 --> 00:02:17,803
and often overlooked is what

99
00:02:17,803 --> 00:02:19,633
do you do with that article

100
00:02:19,633 --> 00:02:20,863
after it's been published?

101
00:02:21,252 --> 00:02:22,695
Because,  Just getting an

102
00:02:22,695 --> 00:02:23,910
article published in Harvard

103
00:02:23,910 --> 00:02:25,080
Business Review is not

104
00:02:25,080 --> 00:02:26,160
going to have the hoards

105
00:02:26,160 --> 00:02:27,150
of humans knocking down

106
00:02:27,150 --> 00:02:28,680
your door, so you have to

107
00:02:28,680 --> 00:02:30,780
actually use it as an asset.

108
00:02:30,840 --> 00:02:32,010
So how do you do that so

109
00:02:32,015 --> 00:02:33,000
that you can accomplish

110
00:02:33,000 --> 00:02:34,353
the goals that you set?

111
00:02:34,925 --> 00:02:35,915
I mean, you said there are

112
00:02:35,915 --> 00:02:37,415
a lot of things there that

113
00:02:37,415 --> 00:02:39,151
I want to, circle back on,

114
00:02:39,341 --> 00:02:40,661
especially the term high

115
00:02:40,741 --> 00:02:42,160
visibility publications.

116
00:02:42,160 --> 00:02:42,880
And you mentioned

117
00:02:42,885 --> 00:02:43,960
big ones like Inc.

118
00:02:43,965 --> 00:02:45,070
And Forbes and Harvard

119
00:02:45,070 --> 00:02:45,970
Business Review.

120
00:02:46,296 --> 00:02:46,443
but.

121
00:02:46,838 --> 00:02:48,851
that may not be the

122
00:02:48,851 --> 00:02:50,231
most visibility for

123
00:02:50,231 --> 00:02:51,371
you and what you do.

124
00:02:51,371 --> 00:02:52,571
So what does that mean,

125
00:02:52,571 --> 00:02:53,831
the context of each of our

126
00:02:53,831 --> 00:02:54,551
businesses?

127
00:02:54,816 --> 00:02:56,501
Yeah, a hundred percent.

128
00:02:56,501 --> 00:02:57,397
and I love that question

129
00:02:57,576 --> 00:02:59,373
because everybody thinks

130
00:02:59,373 --> 00:03:00,643
of, we talk about getting

131
00:03:00,703 --> 00:03:01,543
writing articles for

132
00:03:01,543 --> 00:03:03,463
publication, the first things

133
00:03:03,468 --> 00:03:05,053
that come to mind are the

134
00:03:05,053 --> 00:03:06,343
big business magazines.

135
00:03:06,758 --> 00:03:07,907
But if your folks aren't

136
00:03:07,907 --> 00:03:09,689
there, Even if they are,

137
00:03:09,689 --> 00:03:11,069
but they're not as there

138
00:03:11,069 --> 00:03:12,269
as they might be someplace

139
00:03:12,269 --> 00:03:13,079
else, then it's not

140
00:03:13,079 --> 00:03:14,939
high visibility for you.

141
00:03:15,238 --> 00:03:16,379
So it's who are you

142
00:03:16,384 --> 00:03:17,521
actually trying to reach?

143
00:03:17,521 --> 00:03:18,241
What are you actually

144
00:03:18,241 --> 00:03:19,381
trying to accomplish?

145
00:03:19,782 --> 00:03:21,391
Association publications are

146
00:03:21,391 --> 00:03:23,281
often overlooked, but those

147
00:03:23,281 --> 00:03:26,071
can be such a powerful place

148
00:03:26,071 --> 00:03:27,993
to not only get in touch with

149
00:03:27,993 --> 00:03:30,273
your exact audience, but also

150
00:03:30,273 --> 00:03:31,877
to build a relationship with

151
00:03:31,898 --> 00:03:33,677
the folks at the association.

152
00:03:34,071 --> 00:03:35,567
So I've had.

153
00:03:35,795 --> 00:03:37,552
Clients who have written for

154
00:03:37,552 --> 00:03:39,052
association publications.

155
00:03:39,052 --> 00:03:40,658
And then guess what happens?

156
00:03:40,658 --> 00:03:41,888
If you're actually providing

157
00:03:41,888 --> 00:03:44,078
high quality content for their

158
00:03:44,078 --> 00:03:46,028
members month after month

159
00:03:46,033 --> 00:03:47,582
after month  when they need

160
00:03:47,582 --> 00:03:48,992
somebody to do a webinar,

161
00:03:48,992 --> 00:03:50,462
to speak at the conference,

162
00:03:50,462 --> 00:03:51,752
to do something else like

163
00:03:51,780 --> 00:03:53,052
that, you are a natural

164
00:03:53,198 --> 00:03:54,641
person for them to turn to.

165
00:03:55,081 --> 00:03:55,231
Yeah.

166
00:03:55,231 --> 00:03:56,331
I mean, I can say personally

167
00:03:56,336 --> 00:03:58,080
that me, Forbes is a

168
00:03:58,080 --> 00:03:59,490
flip through magazine.

169
00:03:59,490 --> 00:04:01,020
Like I just kinda flip

170
00:04:01,020 --> 00:04:02,580
through it and see anything,

171
00:04:02,907 --> 00:04:04,307
I don't read it, Yeah.

172
00:04:04,307 --> 00:04:06,214
Unlike, my association

173
00:04:06,214 --> 00:04:07,294
magazines, which I do

174
00:04:07,294 --> 00:04:08,674
actually read 'cause that

175
00:04:08,679 --> 00:04:10,144
is very applicable to,

176
00:04:10,194 --> 00:04:11,709
what I specifically I

177
00:04:11,709 --> 00:04:13,119
want to find out about.

178
00:04:13,494 --> 00:04:14,454
and one of the other things,

179
00:04:14,454 --> 00:04:15,834
I mean, I know I've run into

180
00:04:15,839 --> 00:04:16,944
this, when I have looked at

181
00:04:16,944 --> 00:04:18,114
the submission guidelines

182
00:04:18,114 --> 00:04:19,284
for some of the bigger.

183
00:04:19,614 --> 00:04:20,454
publications.

184
00:04:20,454 --> 00:04:21,864
I mean, they want you to

185
00:04:21,869 --> 00:04:23,454
have published somewhere

186
00:04:23,454 --> 00:04:26,480
else first, and so I see

187
00:04:26,690 --> 00:04:27,950
sometimes yes, sometimes not

188
00:04:27,950 --> 00:04:29,457
as often as you would think if

189
00:04:29,457 --> 00:04:31,752
you are coming in as an expert

190
00:04:31,802 --> 00:04:33,212
who is publishing that way.

191
00:04:33,594 --> 00:04:34,413
They do want to see

192
00:04:34,418 --> 00:04:36,212
writing samples, but those

193
00:04:36,272 --> 00:04:37,352
writing samples don't

194
00:04:37,352 --> 00:04:38,972
necessarily need to be with

195
00:04:38,972 --> 00:04:40,352
a third party publication.

196
00:04:40,597 --> 00:04:41,522
So they could be on your

197
00:04:41,522 --> 00:04:42,512
blog, they could be on

198
00:04:43,142 --> 00:04:45,662
on Medium, so it's more.

199
00:04:45,984 --> 00:04:47,331
For coming in as an expert

200
00:04:47,331 --> 00:04:48,834
where you are not being

201
00:04:48,834 --> 00:04:50,094
paid for your writing.

202
00:04:50,393 --> 00:04:51,384
That's what separates it

203
00:04:51,384 --> 00:04:52,764
from the, freelance writers.

204
00:04:53,104 --> 00:04:54,221
you're not being paid for your

205
00:04:54,221 --> 00:04:55,451
writing, but you are getting

206
00:04:55,451 --> 00:04:57,041
access to their audience.

207
00:04:57,376 --> 00:04:58,427
They do wanna see writing

208
00:04:58,427 --> 00:04:59,587
samples, but they're less

209
00:04:59,587 --> 00:05:00,757
likely to care that much

210
00:05:00,762 --> 00:05:02,137
about where else you have

211
00:05:02,137 --> 00:05:03,327
been published if you've

212
00:05:03,332 --> 00:05:04,227
been published elsewhere.

213
00:05:04,587 --> 00:05:04,857
Okay.

214
00:05:04,857 --> 00:05:06,357
Some do, but then you kind

215
00:05:06,357 --> 00:05:07,737
of ladder up to those.

216
00:05:08,121 --> 00:05:08,517
Okay.

217
00:05:08,807 --> 00:05:10,971
and these are all for

218
00:05:11,101 --> 00:05:12,444
publicity and not for pay?

219
00:05:12,444 --> 00:05:13,601
Is that Yes.

220
00:05:13,631 --> 00:05:13,961
Okay.

221
00:05:13,991 --> 00:05:14,231
Okay.

222
00:05:15,077 --> 00:05:15,311
Got it.

223
00:05:15,311 --> 00:05:15,491
All right.

224
00:05:15,491 --> 00:05:17,021
So for pay is a whole

225
00:05:17,021 --> 00:05:17,891
different ball of wax.

226
00:05:18,697 --> 00:05:19,826
but these are really to

227
00:05:19,826 --> 00:05:21,446
get your ideas in front

228
00:05:21,446 --> 00:05:22,496
of the right audience.

229
00:05:22,716 --> 00:05:23,676
one of the benefits of

230
00:05:23,681 --> 00:05:24,546
writing articles for

231
00:05:24,546 --> 00:05:25,746
publication is that the

232
00:05:25,746 --> 00:05:27,276
publication has vetted you.

233
00:05:27,783 --> 00:05:29,706
So, Unlike writing a book,

234
00:05:29,706 --> 00:05:31,146
frankly, which anybody can

235
00:05:31,146 --> 00:05:32,646
write, and anybody can have

236
00:05:32,646 --> 00:05:34,506
self-published on Amazon,

237
00:05:34,766 --> 00:05:35,856
which in so many ways is

238
00:05:35,856 --> 00:05:37,026
great because we have access

239
00:05:37,031 --> 00:05:38,466
to so much more information.

240
00:05:38,941 --> 00:05:40,356
But with writing articles

241
00:05:40,361 --> 00:05:41,796
for publication, there's

242
00:05:41,801 --> 00:05:43,116
an editorial team that has

243
00:05:43,116 --> 00:05:44,704
vetted you and has decided,

244
00:05:44,704 --> 00:05:45,994
yes, this is a person who

245
00:05:45,994 --> 00:05:47,134
is worth listening to.

246
00:05:47,695 --> 00:05:49,804
And with that sort of stamp

247
00:05:49,804 --> 00:05:52,712
of approval  Adds immediately

248
00:05:52,712 --> 00:05:54,456
to, the credibility and

249
00:05:54,456 --> 00:05:56,226
to building your authority

250
00:05:56,226 --> 00:05:57,486
for what it is that you do.

251
00:05:57,867 --> 00:05:58,329
Well, that's an

252
00:05:58,329 --> 00:05:59,409
interesting way to put it.

253
00:05:59,599 --> 00:06:01,636
because there, our access,

254
00:06:01,641 --> 00:06:02,746
direct access to our

255
00:06:02,746 --> 00:06:03,796
audience is everywhere from

256
00:06:03,801 --> 00:06:05,806
podcast to our newsletter

257
00:06:05,997 --> 00:06:07,849
to YouTube or, media.

258
00:06:08,309 --> 00:06:08,656
Mm-hmm.

259
00:06:08,656 --> 00:06:09,917
These publications, I

260
00:06:09,917 --> 00:06:11,357
guess are one of the

261
00:06:11,357 --> 00:06:13,517
last kind of gatekeepers.

262
00:06:13,966 --> 00:06:14,266
Yeah.

263
00:06:14,266 --> 00:06:15,316
So there's like that little

264
00:06:15,316 --> 00:06:16,990
bit of a gatekeeping and

265
00:06:17,314 --> 00:06:18,987
gatekeeping add credibility.

266
00:06:18,987 --> 00:06:19,707
and part of it

267
00:06:19,707 --> 00:06:21,087
is so few people.

268
00:06:21,639 --> 00:06:22,882
this is still an area

269
00:06:22,887 --> 00:06:24,412
that is expanding.

270
00:06:24,472 --> 00:06:25,522
These publications

271
00:06:25,522 --> 00:06:26,992
need this content.

272
00:06:27,112 --> 00:06:27,202
Mm-hmm.

273
00:06:27,439 --> 00:06:28,979
And a lot of folks don't

274
00:06:29,118 --> 00:06:30,489
do it usually out of like

275
00:06:30,489 --> 00:06:31,599
a little bit of fear.

276
00:06:31,659 --> 00:06:33,789
And is that stepping onto a

277
00:06:33,794 --> 00:06:34,899
platform that's like a little.

278
00:06:35,160 --> 00:06:36,749
Like, ah, what happens

279
00:06:36,749 --> 00:06:38,309
when I get this out there?

280
00:06:38,682 --> 00:06:40,232
but by doing that alone,

281
00:06:40,232 --> 00:06:41,612
that's a great differentiator

282
00:06:41,642 --> 00:06:42,602
because if I have two

283
00:06:42,602 --> 00:06:43,952
different consultants and

284
00:06:43,952 --> 00:06:46,245
one has a column on ink And

285
00:06:46,245 --> 00:06:47,805
otherwise they are both equal,

286
00:06:47,805 --> 00:06:49,155
I'm probably going with the

287
00:06:49,155 --> 00:06:50,715
one who has a column on ink.

288
00:06:51,055 --> 00:06:51,775
Absolutely.

289
00:06:52,253 --> 00:06:53,455
Now, when you mentioned the

290
00:06:53,455 --> 00:06:54,895
need for content, ' cause

291
00:06:54,895 --> 00:06:56,040
I'm still, I'm a certain

292
00:06:56,040 --> 00:06:57,360
age, I was thinking paper,

293
00:06:57,583 --> 00:06:59,190
but I imagine like most

294
00:06:59,195 --> 00:07:00,600
of their content is online

295
00:07:00,600 --> 00:07:01,560
now, so is that correct?

296
00:07:01,700 --> 00:07:01,860
Yes.

297
00:07:01,860 --> 00:07:02,100
Okay.

298
00:07:02,100 --> 00:07:02,340
Alright.

299
00:07:02,370 --> 00:07:03,624
Yes, and that's, where

300
00:07:03,624 --> 00:07:04,914
the opportunity resides.

301
00:07:04,914 --> 00:07:06,294
So the opportunity is not

302
00:07:06,294 --> 00:07:08,498
to write for entrepreneur,

303
00:07:08,498 --> 00:07:09,248
the magazine that

304
00:07:09,248 --> 00:07:10,601
comes in your mailbox.

305
00:07:10,631 --> 00:07:10,721
Mm-hmm.

306
00:07:10,961 --> 00:07:12,131
It's the opportunity to

307
00:07:12,131 --> 00:07:14,171
write for entrepreneur.com

308
00:07:14,531 --> 00:07:16,434
and part of that is because

309
00:07:16,464 --> 00:07:18,481
publications have always,

310
00:07:18,481 --> 00:07:19,261
as long as they've been

311
00:07:19,261 --> 00:07:20,791
around, they have required

312
00:07:20,791 --> 00:07:23,341
advertising revenue to stay in

313
00:07:23,346 --> 00:07:24,511
the black, to be able to make

314
00:07:24,511 --> 00:07:26,191
ends meet when advertising

315
00:07:26,191 --> 00:07:27,571
revenue moved online.

316
00:07:28,018 --> 00:07:28,858
They needed more and

317
00:07:28,858 --> 00:07:30,208
more content online.

318
00:07:30,213 --> 00:07:30,508
Mm-hmm.

319
00:07:30,648 --> 00:07:32,284
Online advertising revenue

320
00:07:32,284 --> 00:07:33,574
is driven by traffic,

321
00:07:33,798 --> 00:07:35,404
which is driven by search

322
00:07:35,404 --> 00:07:37,054
engine optimization, which

323
00:07:37,054 --> 00:07:38,374
is driven by content.

324
00:07:38,624 --> 00:07:39,934
So they need way more

325
00:07:39,934 --> 00:07:40,954
content than they could

326
00:07:40,954 --> 00:07:43,504
possibly afford to create

327
00:07:43,539 --> 00:07:44,344
if they were paying

328
00:07:44,344 --> 00:07:45,574
their staff, writers and

329
00:07:45,574 --> 00:07:47,614
freelancers to create it all.

330
00:07:47,847 --> 00:07:49,414
So that huge need.

331
00:07:50,495 --> 00:07:51,914
Offers an opportunity for

332
00:07:51,914 --> 00:07:53,594
experts, then want to be

333
00:07:53,594 --> 00:07:54,824
able to get in touch with

334
00:07:54,824 --> 00:07:56,354
those audiences and they have

335
00:07:56,354 --> 00:07:58,034
something valuable to share.

336
00:07:58,420 --> 00:07:59,444
So it becomes a win for

337
00:07:59,444 --> 00:08:00,554
the publication because

338
00:08:00,554 --> 00:08:01,424
they're getting the content.

339
00:08:01,424 --> 00:08:02,894
They need a win for the

340
00:08:02,899 --> 00:08:04,544
experts because now they're on

341
00:08:04,544 --> 00:08:06,554
this vetted platform that has

342
00:08:06,554 --> 00:08:08,084
a much larger audience than

343
00:08:08,282 --> 00:08:10,034
most of us have on our own.

344
00:08:10,502 --> 00:08:11,504
And it's a win for the

345
00:08:11,504 --> 00:08:13,304
reader because now I can read

346
00:08:13,304 --> 00:08:15,224
articles that come through

347
00:08:15,224 --> 00:08:16,874
the lens of a journalist.

348
00:08:16,919 --> 00:08:17,729
Which is a little bit

349
00:08:17,729 --> 00:08:19,563
different and articles that

350
00:08:19,563 --> 00:08:21,573
come from folks who have boots

351
00:08:21,573 --> 00:08:22,893
on the ground experience.

352
00:08:23,193 --> 00:08:23,583
Right.

353
00:08:23,883 --> 00:08:24,543
I love that.

354
00:08:24,573 --> 00:08:27,183
Okay, so one of the terms

355
00:08:27,183 --> 00:08:28,773
you've been using is expert

356
00:08:28,773 --> 00:08:29,793
of course, and I know we've

357
00:08:29,793 --> 00:08:31,203
had conversations before

358
00:08:31,208 --> 00:08:32,823
about thought leadership

359
00:08:32,828 --> 00:08:35,223
versus authoritative expert,

360
00:08:35,605 --> 00:08:37,533
and tell me what your

361
00:08:37,533 --> 00:08:38,913
thoughts are about that

362
00:08:38,913 --> 00:08:39,963
thought leadership term.

363
00:08:41,703 --> 00:08:43,173
This is such a difficult

364
00:08:43,173 --> 00:08:45,027
question for me  because.

365
00:08:45,315 --> 00:08:46,562
the term thought leader

366
00:08:46,562 --> 00:08:49,262
has been overused to such

367
00:08:49,262 --> 00:08:50,942
an extent that it doesn't

368
00:08:50,942 --> 00:08:52,082
mean anything anymore.

369
00:08:52,455 --> 00:08:54,588
So I have always shied away

370
00:08:54,658 --> 00:08:56,598
from that because so many of

371
00:08:56,598 --> 00:08:59,262
the folks who are true thought

372
00:08:59,262 --> 00:09:02,045
leaders are  who were actually

373
00:09:02,181 --> 00:09:03,779
either  not remembered.

374
00:09:04,052 --> 00:09:05,542
Because the thought leader

375
00:09:05,542 --> 00:09:06,570
is the person out front.

376
00:09:06,592 --> 00:09:07,822
So one person, Edwin

377
00:09:07,822 --> 00:09:08,992
Land, a lot of people

378
00:09:08,992 --> 00:09:10,072
don't know who he is.

379
00:09:10,072 --> 00:09:11,182
He was the founder

380
00:09:11,182 --> 00:09:12,172
of Polaroid.

381
00:09:12,515 --> 00:09:14,242
Everybody knows Steve Jobs.

382
00:09:14,702 --> 00:09:15,862
Steve Jobs was not

383
00:09:15,867 --> 00:09:16,582
the thought leader.

384
00:09:16,989 --> 00:09:19,095
He learned a whole bunch of

385
00:09:19,095 --> 00:09:20,535
stuff from Edwin Land mm-hmm.

386
00:09:20,535 --> 00:09:22,605
Who is effectively forgotten

387
00:09:22,699 --> 00:09:23,985
except in certain little

388
00:09:24,279 --> 00:09:25,839
nerdy circles, who have

389
00:09:25,844 --> 00:09:27,104
a, Polaroid obsession.

390
00:09:28,380 --> 00:09:29,803
other thought leaders who

391
00:09:29,803 --> 00:09:30,883
are true thought leaders,

392
00:09:30,933 --> 00:09:32,163
we do not, humans do

393
00:09:32,168 --> 00:09:33,303
not do well with change.

394
00:09:33,608 --> 00:09:34,674
So a true thought leader

395
00:09:34,674 --> 00:09:36,804
is really, Changing the

396
00:09:36,804 --> 00:09:38,004
dynamics of things and

397
00:09:38,004 --> 00:09:39,834
there's going to be pushback.

398
00:09:39,954 --> 00:09:40,044
Mm-hmm.

399
00:09:40,234 --> 00:09:41,254
So, Dr.

400
00:09:41,254 --> 00:09:43,354
Suzanne Ard is another

401
00:09:43,354 --> 00:09:44,314
true thought leader.

402
00:09:44,314 --> 00:09:45,274
She is.

403
00:09:45,750 --> 00:09:47,344
In the nineties, she published

404
00:09:47,349 --> 00:09:48,898
a piece in Nature Magazine.

405
00:09:49,505 --> 00:09:51,125
was the person who discovered

406
00:09:51,185 --> 00:09:53,513
that forests talked to each

407
00:09:53,513 --> 00:09:55,500
other through those fungal

408
00:09:55,530 --> 00:09:56,940
networks, the Microsol

409
00:09:56,945 --> 00:09:59,137
networks, and a lot of

410
00:09:59,137 --> 00:10:00,517
acclaim at first, and then

411
00:10:00,517 --> 00:10:02,081
the forestry industry.

412
00:10:02,760 --> 00:10:04,535
Went bananas and

413
00:10:04,535 --> 00:10:05,795
she was blacklisted.

414
00:10:05,924 --> 00:10:07,275
she almost, her career was

415
00:10:07,275 --> 00:10:09,945
almost destroyed because they

416
00:10:09,945 --> 00:10:11,085
didn't want to hear this.

417
00:10:11,145 --> 00:10:11,835
They didn't want

418
00:10:11,835 --> 00:10:12,915
this to be true.

419
00:10:12,988 --> 00:10:13,665
That would require

420
00:10:13,670 --> 00:10:14,985
them to the forestry

421
00:10:14,985 --> 00:10:16,275
industry to fundamentally

422
00:10:16,275 --> 00:10:18,375
change how it operates.

423
00:10:18,667 --> 00:10:20,315
And that's scary.

424
00:10:20,345 --> 00:10:21,943
It's a lot easier to just

425
00:10:21,943 --> 00:10:23,443
blacklist some crazy woman

426
00:10:23,443 --> 00:10:24,823
who says that trees talk.

427
00:10:25,201 --> 00:10:25,951
true thought

428
00:10:25,951 --> 00:10:27,271
leaders are often.

429
00:10:27,634 --> 00:10:28,708
It is not a comfortable

430
00:10:28,708 --> 00:10:31,605
place to be, and you don't

431
00:10:31,605 --> 00:10:34,065
need to be a thought leader

432
00:10:34,321 --> 00:10:36,868
to be a thoughtful leader.

433
00:10:36,868 --> 00:10:36,928
Ah.

434
00:10:37,211 --> 00:10:37,288
Mm-hmm.

435
00:10:37,303 --> 00:10:38,338
And in fact, either

436
00:10:38,402 --> 00:10:40,048
way,  thought is at

437
00:10:40,053 --> 00:10:40,858
the beginning of it.

438
00:10:41,201 --> 00:10:42,249
People are saying, oh, I'm

439
00:10:42,249 --> 00:10:43,869
putting out thought leadership

440
00:10:43,925 --> 00:10:45,622
on   LinkedIn every day.

441
00:10:45,652 --> 00:10:46,462
No, you're not.

442
00:10:46,703 --> 00:10:48,276
Like you're not.

443
00:10:48,631 --> 00:10:50,315
deep thinking is behind

444
00:10:50,345 --> 00:10:51,305
thought leadership.

445
00:10:51,514 --> 00:10:53,568
So I think for me, the big

446
00:10:53,568 --> 00:10:55,698
thing is if you want to

447
00:10:55,698 --> 00:10:56,778
be a thought leader, and

448
00:10:56,778 --> 00:10:58,158
if you have ideas that are

449
00:10:58,158 --> 00:11:00,648
truly going to turn your

450
00:11:00,648 --> 00:11:02,985
industry on its head, cool.

451
00:11:03,268 --> 00:11:03,757
Go for it.

452
00:11:03,757 --> 00:11:05,587
Make sure you have the support

453
00:11:05,677 --> 00:11:07,983
of family members of  friends

454
00:11:07,983 --> 00:11:09,410
because you're going to it

455
00:11:09,733 --> 00:11:11,023
because you are going to rock

456
00:11:11,306 --> 00:11:12,643
a lot of boats and people

457
00:11:12,643 --> 00:11:13,933
are going to get angry and

458
00:11:13,933 --> 00:11:14,623
they're going to take it

459
00:11:14,623 --> 00:11:16,333
out on you because humans

460
00:11:16,346 --> 00:11:17,471
always shoot the messenger.

461
00:11:17,871 --> 00:11:20,391
If you want to be a sought

462
00:11:20,391 --> 00:11:22,881
after expert, an authoritative

463
00:11:22,881 --> 00:11:24,651
expert, somebody who is the

464
00:11:24,651 --> 00:11:27,381
go-to that folks know this

465
00:11:27,381 --> 00:11:29,001
is somebody who really thinks

466
00:11:29,001 --> 00:11:31,387
through things, who has some

467
00:11:31,387 --> 00:11:33,757
insights and perspective  and

468
00:11:33,809 --> 00:11:36,022
wisdom to share, can do that.

469
00:11:36,520 --> 00:11:37,510
And you can just be

470
00:11:37,510 --> 00:11:38,980
a thoughtful leader.

471
00:11:39,229 --> 00:11:39,610
I like

472
00:11:39,610 --> 00:11:40,000
that.

473
00:11:40,009 --> 00:11:40,570
I like that one.

474
00:11:40,570 --> 00:11:41,170
Where do you think the

475
00:11:41,170 --> 00:11:41,827
thought, where does

476
00:11:41,827 --> 00:11:42,607
the thought leadership.

477
00:11:43,012 --> 00:11:43,628
Term come from?

478
00:11:43,628 --> 00:11:43,778
Do you

479
00:11:43,778 --> 00:11:44,678
recall or?

480
00:11:44,828 --> 00:11:45,698
Oh gosh.

481
00:11:45,728 --> 00:11:47,288
It was a business magazine.

482
00:11:47,288 --> 00:11:48,593
One of the editors at a

483
00:11:48,593 --> 00:11:49,913
business magazine that was,

484
00:11:49,913 --> 00:11:51,773
I think, affiliated with one

485
00:11:51,778 --> 00:11:53,213
of the big consulting groups.

486
00:11:53,243 --> 00:11:54,053
I wish I could remember

487
00:11:54,053 --> 00:11:54,868
all the details.

488
00:11:55,263 --> 00:11:57,688
He coined the term and, well,

489
00:11:57,688 --> 00:11:58,498
he didn't coin the term.

490
00:11:58,588 --> 00:12:00,058
The term was coined a

491
00:12:00,058 --> 00:12:01,168
bajillion years ago when

492
00:12:01,168 --> 00:12:02,158
somebody was writing about

493
00:12:02,158 --> 00:12:03,928
a dead white guy and.

494
00:12:04,197 --> 00:12:05,210
The person was already

495
00:12:05,210 --> 00:12:06,560
dead and was considered

496
00:12:06,560 --> 00:12:07,550
a thought leader.

497
00:12:07,764 --> 00:12:07,920
Got it.

498
00:12:07,950 --> 00:12:10,233
In some of the Connecticut

499
00:12:10,233 --> 00:12:12,043
politics, basically, so

500
00:12:12,148 --> 00:12:13,723
originally it was basically

501
00:12:13,723 --> 00:12:14,923
referred to people who

502
00:12:14,928 --> 00:12:16,573
were already dead and gone.

503
00:12:16,573 --> 00:12:18,085
It was a legacy thing Was

504
00:12:18,085 --> 00:12:19,255
the eighties or the nineties?

505
00:12:19,255 --> 00:12:20,215
I'd have to look again,

506
00:12:20,560 --> 00:12:22,465
but one of the publications

507
00:12:22,465 --> 00:12:23,665
with one of the big

508
00:12:23,665 --> 00:12:25,675
consulting firms was

509
00:12:25,675 --> 00:12:27,325
profiling what they referred

510
00:12:27,325 --> 00:12:28,405
to as thought leaders.

511
00:12:28,435 --> 00:12:30,055
So it was people in their

512
00:12:30,055 --> 00:12:32,148
industry who were making big

513
00:12:32,226 --> 00:12:33,896
shifts and big changes and

514
00:12:33,901 --> 00:12:35,241
were doing things differently.

515
00:12:35,906 --> 00:12:36,826
So they, then

516
00:12:36,826 --> 00:12:37,906
coined that term.

517
00:12:38,273 --> 00:12:39,056
And then we mucked it up.

518
00:12:39,296 --> 00:12:39,936
Yeah, exactly.

519
00:12:40,056 --> 00:12:40,496
I was gonna say

520
00:12:40,676 --> 00:12:42,546
it went from people whose,

521
00:12:42,596 --> 00:12:43,586
contributions have stood

522
00:12:43,586 --> 00:12:45,386
the test of time to those

523
00:12:45,386 --> 00:12:46,736
people who are current,

524
00:12:46,766 --> 00:12:48,188
mavericks, so to speak, to

525
00:12:48,188 --> 00:12:49,958
like everyone with an opinion

526
00:12:49,958 --> 00:12:50,648
apparently.

527
00:12:51,068 --> 00:12:51,458
Yeah.

528
00:12:51,638 --> 00:12:52,118
Yeah.

529
00:12:52,144 --> 00:12:53,768
and it's, take all of this

530
00:12:53,768 --> 00:12:54,728
with a bit of a grain of

531
00:12:54,728 --> 00:12:55,718
salt because this is my

532
00:12:55,718 --> 00:12:57,188
curmudgeonly approach to

533
00:12:57,188 --> 00:12:58,298
the term thought leader.

534
00:12:58,388 --> 00:13:00,008
If you love the word.

535
00:13:00,424 --> 00:13:00,899
I'm not gonna

536
00:13:00,899 --> 00:13:01,649
shame you for it.

537
00:13:01,649 --> 00:13:01,847
Mm-hmm.

538
00:13:02,819 --> 00:13:03,149
Yeah.

539
00:13:03,154 --> 00:13:04,183
But you may not want to

540
00:13:04,244 --> 00:13:05,803
actually do that, and that

541
00:13:05,803 --> 00:13:07,723
word may not be as important.

542
00:13:08,062 --> 00:13:09,098
it is also something

543
00:13:09,103 --> 00:13:11,168
that is, granted to you.

544
00:13:11,372 --> 00:13:12,008
It is not.

545
00:13:12,008 --> 00:13:13,118
I am a thought leader.

546
00:13:13,123 --> 00:13:13,288
Mm-hmm.

547
00:13:13,688 --> 00:13:15,008
Saying I am a thought leader

548
00:13:15,008 --> 00:13:17,425
is like saying, I am amazing.

549
00:13:17,425 --> 00:13:18,277
It's just, braggardly.

550
00:13:18,495 --> 00:13:18,585
Mm-hmm.

551
00:13:18,915 --> 00:13:21,262
And it is usually something

552
00:13:21,262 --> 00:13:22,732
that is bestowed upon you.

553
00:13:22,732 --> 00:13:23,662
You have earned that

554
00:13:23,662 --> 00:13:24,892
title from somebody else.

555
00:13:24,892 --> 00:13:26,062
So when somebody else

556
00:13:26,067 --> 00:13:27,562
refers to you as a thought

557
00:13:27,562 --> 00:13:29,115
leader, puff up a little.

558
00:13:29,115 --> 00:13:29,116
Mm-hmm.

559
00:13:29,122 --> 00:13:29,685
Take some pride in that

560
00:13:29,685 --> 00:13:30,325
because that's cool.

561
00:13:30,325 --> 00:13:30,645
Right.

562
00:13:31,348 --> 00:13:31,962
Well, the interesting

563
00:13:31,962 --> 00:13:33,222
thing about that is,

564
00:13:33,382 --> 00:13:35,002
if you are a consultant

565
00:13:35,062 --> 00:13:36,922
with corporate clients,

566
00:13:37,253 --> 00:13:39,563
they want some measure

567
00:13:39,563 --> 00:13:40,553
of safety and certainty.

568
00:13:40,553 --> 00:13:41,423
They don't want someone

569
00:13:41,423 --> 00:13:42,863
who's way out of the

570
00:13:42,863 --> 00:13:44,393
pack and who knows what.

571
00:13:44,801 --> 00:13:45,503
Gonna happen.

572
00:13:45,503 --> 00:13:46,433
Like they've kind of know

573
00:13:46,433 --> 00:13:47,423
like, okay, these are the

574
00:13:47,423 --> 00:13:48,533
results I'm gonna get.

575
00:13:48,533 --> 00:13:49,793
I know she gets some

576
00:13:49,793 --> 00:13:50,873
time and time again

577
00:13:50,873 --> 00:13:52,366
and everyone's happy.

578
00:13:52,366 --> 00:13:53,896
Like that's kind of

579
00:13:53,901 --> 00:13:54,856
what they're buying.

580
00:13:54,856 --> 00:13:55,246
They're not buying.

581
00:13:55,276 --> 00:13:55,566
Yeah.

582
00:13:55,566 --> 00:13:56,046
They don't, they don't

583
00:13:56,046 --> 00:13:57,166
want to be leadership.

584
00:13:57,476 --> 00:13:57,766
Yeah.

585
00:13:57,786 --> 00:13:58,716
They don't want to be your

586
00:13:58,716 --> 00:14:00,186
laboratory like Right.

587
00:14:00,443 --> 00:14:01,356
Definitely not.

588
00:14:01,356 --> 00:14:02,076
They have a problem.

589
00:14:02,076 --> 00:14:04,836
They want a solution and yeah.

590
00:14:04,836 --> 00:14:06,350
so that's the other piece

591
00:14:06,350 --> 00:14:07,780
is I think that phrase

592
00:14:07,780 --> 00:14:08,770
thought leader has taken

593
00:14:08,770 --> 00:14:11,300
on such an oversized.

594
00:14:11,840 --> 00:14:13,935
Meaning an idea that it's

595
00:14:14,137 --> 00:14:15,698
lost its original meaning

596
00:14:15,786 --> 00:14:17,978
and it's probably not

597
00:14:17,978 --> 00:14:19,238
what your clients want.

598
00:14:19,358 --> 00:14:19,568
Right.

599
00:14:19,568 --> 00:14:19,718
It's

600
00:14:19,718 --> 00:14:21,608
more become a sales pitch.

601
00:14:21,881 --> 00:14:22,148
Yeah.

602
00:14:22,148 --> 00:14:24,128
For people who wanna you.

603
00:14:24,628 --> 00:14:25,255
Thought leadership

604
00:14:25,255 --> 00:14:26,305
training kind of thing,

605
00:14:26,305 --> 00:14:26,875
or, yeah.

606
00:14:26,875 --> 00:14:28,371
because now like everybody

607
00:14:28,371 --> 00:14:29,001
and their brother is

608
00:14:29,001 --> 00:14:30,201
like, you can hire me to

609
00:14:30,201 --> 00:14:31,311
do thought leadership.

610
00:14:31,311 --> 00:14:32,871
Like, no, no, you can't.

611
00:14:32,871 --> 00:14:33,981
Then it's no.

612
00:14:34,611 --> 00:14:34,971
That way.

613
00:14:34,971 --> 00:14:35,451
Stop it.

614
00:14:36,471 --> 00:14:38,091
Now, speaking of

615
00:14:38,437 --> 00:14:40,101
working with people to show

616
00:14:40,101 --> 00:14:41,241
their expertise, to become

617
00:14:41,241 --> 00:14:42,801
the go-to person, like who

618
00:14:42,801 --> 00:14:44,391
is the ideal client for you?

619
00:14:44,391 --> 00:14:45,381
How do we know we're

620
00:14:45,381 --> 00:14:47,901
ready for high visibility

621
00:14:47,901 --> 00:14:48,861
publications?

622
00:14:49,090 --> 00:14:50,391
Yeah, great question.

623
00:14:50,619 --> 00:14:52,894
So, You have to have

624
00:14:52,894 --> 00:14:55,084
experience-based expertise.

625
00:14:55,523 --> 00:14:57,049
that's the primary key.

626
00:14:57,049 --> 00:14:58,829
So I do a lot of work

627
00:14:58,834 --> 00:14:59,879
with consultants who

628
00:14:59,879 --> 00:15:00,839
are quite established

629
00:15:00,839 --> 00:15:01,859
in their businesses.

630
00:15:02,050 --> 00:15:04,028
I work with executives  and

631
00:15:04,038 --> 00:15:05,098
some business coaches.

632
00:15:05,098 --> 00:15:07,155
But the key is if you're

633
00:15:07,155 --> 00:15:08,415
new to the field and

634
00:15:08,415 --> 00:15:09,345
you're still learning,

635
00:15:09,713 --> 00:15:11,522
right, please do right.

636
00:15:11,934 --> 00:15:13,052
Maybe not for high

637
00:15:13,052 --> 00:15:14,552
visibility publications

638
00:15:14,552 --> 00:15:15,662
quite yet, because you

639
00:15:15,662 --> 00:15:17,342
might be still working

640
00:15:17,372 --> 00:15:19,592
out how this all works.

641
00:15:19,592 --> 00:15:20,522
And please, for the love

642
00:15:20,522 --> 00:15:22,352
of God, do not write a book

643
00:15:22,722 --> 00:15:23,685
when you have just started

644
00:15:23,690 --> 00:15:25,035
your business because

645
00:15:25,063 --> 00:15:27,153
a book is, in terms of,

646
00:15:27,240 --> 00:15:30,060
assets and how they become

647
00:15:30,191 --> 00:15:31,721
more valuable over time.

648
00:15:32,257 --> 00:15:33,282
Writing on your blog is

649
00:15:33,282 --> 00:15:34,812
a great place to explore

650
00:15:34,897 --> 00:15:35,832
writing on LinkedIn.

651
00:15:35,862 --> 00:15:37,272
Great place to explore your

652
00:15:37,272 --> 00:15:39,222
ideas, figure out your own

653
00:15:39,222 --> 00:15:40,555
perspective, figure out

654
00:15:40,560 --> 00:15:41,755
your point of view, figure

655
00:15:41,755 --> 00:15:43,015
out your writing style

656
00:15:43,015 --> 00:15:44,995
and your voice, your blog.

657
00:15:44,995 --> 00:15:45,745
Same thing.

658
00:15:46,218 --> 00:15:47,095
Then there's high

659
00:15:47,100 --> 00:15:48,535
visibility publications

660
00:15:48,535 --> 00:15:48,955
where it's like, okay.

661
00:15:49,725 --> 00:15:51,732
I have a very established

662
00:15:51,732 --> 00:15:52,992
perspective and I have

663
00:15:52,992 --> 00:15:54,252
the receipts to back up my

664
00:15:54,252 --> 00:15:56,052
perspective, so I have the

665
00:15:56,052 --> 00:15:58,482
experience with clients to

666
00:15:58,482 --> 00:16:00,102
back up what I'm saying here.

667
00:16:00,526 --> 00:16:02,737
And then I would argue,  after

668
00:16:02,737 --> 00:16:05,227
you have the articles, that's

669
00:16:05,227 --> 00:16:06,787
when you can also do a book.

670
00:16:06,787 --> 00:16:07,169
Mm-hmm.

671
00:16:07,203 --> 00:16:08,457
Because the book is going

672
00:16:08,457 --> 00:16:09,644
to be like that thing is

673
00:16:09,644 --> 00:16:10,724
gonna stick around for a

674
00:16:10,724 --> 00:16:12,650
long time if it is good.

675
00:16:12,923 --> 00:16:14,701
If it is relevant, if it is

676
00:16:14,701 --> 00:16:16,475
Evergreen articles, if you

677
00:16:16,475 --> 00:16:17,675
write an article and a couple

678
00:16:17,675 --> 00:16:18,455
years later you're like,

679
00:16:18,455 --> 00:16:20,315
yeah, I've really changed how

680
00:16:20,315 --> 00:16:21,935
I think about this, nobody's

681
00:16:21,940 --> 00:16:23,045
gonna see the damn thing.

682
00:16:23,255 --> 00:16:23,345
Mm-hmm.

683
00:16:23,585 --> 00:16:24,785
Unless you are sharing.

684
00:16:26,486 --> 00:16:28,960
But a book is a huge amount

685
00:16:29,050 --> 00:16:31,437
of investment of energy,

686
00:16:31,437 --> 00:16:33,496
time,  effort, money.

687
00:16:33,824 --> 00:16:35,481
So really the best folks

688
00:16:35,481 --> 00:16:35,991
are folks who have.

689
00:16:36,764 --> 00:16:37,968
They've gone through that

690
00:16:37,968 --> 00:16:39,468
first exploring phase.

691
00:16:39,528 --> 00:16:40,578
They know who it is

692
00:16:40,578 --> 00:16:41,448
that they're serving.

693
00:16:41,836 --> 00:16:44,508
They have a very strong point

694
00:16:44,508 --> 00:16:45,738
of view and perspective.

695
00:16:46,108 --> 00:16:47,401
and one of the ways to know

696
00:16:47,401 --> 00:16:48,541
if you have a strong point of

697
00:16:48,541 --> 00:16:50,701
view or perspective is if you

698
00:16:50,701 --> 00:16:52,651
read things in your industry

699
00:16:52,651 --> 00:16:55,614
and you're like,  but mm-hmm.

700
00:16:55,933 --> 00:16:57,254
Or Yes.

701
00:16:57,314 --> 00:16:58,664
And because they're missing

702
00:16:58,664 --> 00:17:00,884
something or no, because.

703
00:17:01,279 --> 00:17:02,948
That means that is indication

704
00:17:02,948 --> 00:17:03,788
that you've got a strong

705
00:17:03,788 --> 00:17:05,318
perspective When you start

706
00:17:05,693 --> 00:17:07,051
disagreeing or wanting to

707
00:17:07,051 --> 00:17:09,091
add more context and nuance

708
00:17:09,309 --> 00:17:10,681
to what is already out

709
00:17:10,681 --> 00:17:12,001
there, that's when you're

710
00:17:12,001 --> 00:17:13,201
ready for high visibility

711
00:17:13,201 --> 00:17:14,791
publications, because that's

712
00:17:14,796 --> 00:17:15,991
when you are adding to

713
00:17:15,991 --> 00:17:17,939
the conversation instead

714
00:17:17,939 --> 00:17:19,019
of adding to the noise.

715
00:17:19,342 --> 00:17:19,874
Hmm.

716
00:17:20,095 --> 00:17:20,784
That is great.

717
00:17:20,784 --> 00:17:21,234
Yes.

718
00:17:21,609 --> 00:17:24,089
I do have noticed as well on

719
00:17:24,179 --> 00:17:26,059
my side of, things that when

720
00:17:26,059 --> 00:17:29,102
people are struggling, instead

721
00:17:29,102 --> 00:17:30,972
of getting better at whatever,

722
00:17:30,977 --> 00:17:32,102
they continue to work on

723
00:17:32,102 --> 00:17:33,272
it, that they're looking for

724
00:17:33,362 --> 00:17:36,188
other ways to, get exposure.

725
00:17:36,188 --> 00:17:38,028
Like in your instance, like,

726
00:17:38,117 --> 00:17:39,618
I'm a newbie, so I wanna get

727
00:17:39,618 --> 00:17:41,208
my name out there, so I wanna.

728
00:17:41,461 --> 00:17:41,848
Right.

729
00:17:41,974 --> 00:17:43,604
For high publications.

730
00:17:43,882 --> 00:17:45,740
On my end, someone will

731
00:17:45,740 --> 00:17:47,690
have some sort of product

732
00:17:47,690 --> 00:17:49,234
or a framework that

733
00:17:49,234 --> 00:17:50,164
they're trying to sell.

734
00:17:50,164 --> 00:17:51,664
They're not fully booked,

735
00:17:51,669 --> 00:17:52,714
but they think they've got

736
00:17:52,719 --> 00:17:54,934
a great framework, and so

737
00:17:54,934 --> 00:17:56,374
maybe other consultants would

738
00:17:56,379 --> 00:17:57,724
wanna license it too, like,

739
00:17:57,779 --> 00:17:59,999
No wait until you, if you're

740
00:17:59,999 --> 00:18:01,499
not fully booked yourself

741
00:18:01,499 --> 00:18:02,219
and you have, don't have

742
00:18:02,219 --> 00:18:03,539
proof of concept, then you're

743
00:18:03,539 --> 00:18:05,129
too early and you need some

744
00:18:05,129 --> 00:18:06,419
more work there to develop

745
00:18:06,424 --> 00:18:07,265
a little bit more before

746
00:18:07,265 --> 00:18:08,735
you're ready for the next

747
00:18:08,735 --> 00:18:09,305
stage.

748
00:18:09,365 --> 00:18:10,115
So, yeah.

749
00:18:10,145 --> 00:18:11,750
Yeah, I love that parallel

750
00:18:11,750 --> 00:18:12,507
because it's true.

751
00:18:12,507 --> 00:18:13,587
You need to have proof of

752
00:18:13,597 --> 00:18:15,747
concept and otherwise you're

753
00:18:15,747 --> 00:18:17,217
going to waste your own

754
00:18:17,431 --> 00:18:18,957
time, money, and effort,

755
00:18:19,086 --> 00:18:21,040
and you don't ever wanna put

756
00:18:21,040 --> 00:18:23,702
something out that is, That

757
00:18:23,702 --> 00:18:25,532
permanent and that big a

758
00:18:25,532 --> 00:18:27,649
deal that five years down the

759
00:18:27,649 --> 00:18:28,849
line you're going, oh God,

760
00:18:30,229 --> 00:18:31,789
can we just make it go away?

761
00:18:33,233 --> 00:18:33,609
Yeah.

762
00:18:33,887 --> 00:18:35,495
Don't that way back machine

763
00:18:35,495 --> 00:18:36,605
to say what I was saying.

764
00:18:36,635 --> 00:18:37,055
Right.

765
00:18:37,060 --> 00:18:38,567
Like some of that is natural.

766
00:18:38,567 --> 00:18:39,467
Like I look at stuff

767
00:18:39,467 --> 00:18:40,307
that I wrote a while ago

768
00:18:40,307 --> 00:18:41,627
and I'm like, Ooh girl.

769
00:18:41,943 --> 00:18:42,497
No.

770
00:18:42,587 --> 00:18:43,967
but like if it's on my

771
00:18:43,967 --> 00:18:45,257
own blog, it means I

772
00:18:45,257 --> 00:18:46,397
can just refresh it.

773
00:18:46,847 --> 00:18:46,998
There you go.

774
00:18:47,317 --> 00:18:47,827
There you go.

775
00:18:47,837 --> 00:18:49,067
But other things like,

776
00:18:49,380 --> 00:18:51,541
there's such a, push  for

777
00:18:51,541 --> 00:18:52,831
doing everything faster

778
00:18:52,831 --> 00:18:53,461
and bigger and blah,

779
00:18:53,461 --> 00:18:53,891
blah, blah, blah, blah.

780
00:18:54,091 --> 00:18:54,901
And you can write

781
00:18:54,901 --> 00:18:55,951
a book in 30 days.

782
00:18:56,319 --> 00:18:56,521
Sure.

783
00:18:56,521 --> 00:18:56,881
You can.

784
00:18:56,881 --> 00:18:58,091
It's gonna be trash.

785
00:18:58,096 --> 00:18:58,141
Mm-hmm.

786
00:18:58,236 --> 00:18:59,950
But you can, There's so much

787
00:18:59,977 --> 00:19:01,846
pressure to do things quickly.

788
00:19:02,081 --> 00:19:03,976
You cannot think deeply if

789
00:19:03,976 --> 00:19:05,236
you are trying to do things

790
00:19:05,236 --> 00:19:06,780
quickly, and if you do things

791
00:19:06,780 --> 00:19:08,404
quickly, They are not going

792
00:19:08,404 --> 00:19:09,994
to be appreciating assets.

793
00:19:10,114 --> 00:19:10,204
Mm-hmm.

794
00:19:10,474 --> 00:19:11,104
They're going to be

795
00:19:11,109 --> 00:19:12,454
depreciating assets.

796
00:19:12,574 --> 00:19:12,664
Mm-hmm.

797
00:19:12,904 --> 00:19:14,074
If you're going to write for

798
00:19:14,074 --> 00:19:15,724
a high visibility publication

799
00:19:15,822 --> 00:19:17,987
or put together a book, make

800
00:19:17,987 --> 00:19:19,629
it an appreciating asset

801
00:19:19,634 --> 00:19:21,759
that you can use over and

802
00:19:21,885 --> 00:19:24,219
over and over and over again.

803
00:19:24,629 --> 00:19:25,499
Great advice.

804
00:19:25,725 --> 00:19:27,602
Now, back to the body of

805
00:19:27,602 --> 00:19:28,682
work that, I know you like to

806
00:19:28,682 --> 00:19:29,702
use the tree analogy and the

807
00:19:29,702 --> 00:19:31,979
forest analogy, but, as people

808
00:19:31,979 --> 00:19:33,629
are developing that body of

809
00:19:33,629 --> 00:19:35,012
work, how should they think

810
00:19:35,012 --> 00:19:36,152
about what to write about?

811
00:19:36,152 --> 00:19:36,752
How do they make sure it's

812
00:19:36,752 --> 00:19:37,772
kind of unified and it

813
00:19:37,777 --> 00:19:39,222
all kind of talks to each

814
00:19:39,222 --> 00:19:39,552
other?

815
00:19:39,924 --> 00:19:41,915
Yeah, so the biggest

816
00:19:42,114 --> 00:19:44,142
unifying force is knowing

817
00:19:44,388 --> 00:19:45,462
what is the reputation

818
00:19:45,462 --> 00:19:46,392
you are trying to build?

819
00:19:46,734 --> 00:19:47,335
What do you want

820
00:19:47,335 --> 00:19:48,115
to be known for?

821
00:19:48,354 --> 00:19:49,544
Every single thing we

822
00:19:49,544 --> 00:19:51,044
do, every opportunity we

823
00:19:51,044 --> 00:19:52,934
accept, every article we

824
00:19:52,934 --> 00:19:55,434
write either enhances  or

825
00:19:55,434 --> 00:19:56,979
diminishes  that opportunity.

826
00:19:57,284 --> 00:19:58,324
or that reputation.

827
00:19:58,426 --> 00:19:59,639
Use the reputation you

828
00:19:59,639 --> 00:20:00,869
are trying to build.

829
00:20:00,926 --> 00:20:03,296
I want to be known for X.

830
00:20:04,154 --> 00:20:05,849
Use that as the filter.

831
00:20:06,127 --> 00:20:07,008
Because we will

832
00:20:07,050 --> 00:20:08,028
all be approached.

833
00:20:08,028 --> 00:20:09,318
It happens all the time where

834
00:20:09,318 --> 00:20:10,818
we get approached by somebody.

835
00:20:10,818 --> 00:20:11,598
It's like, Ooh, that's

836
00:20:11,598 --> 00:20:13,218
such a great opportunity.

837
00:20:13,566 --> 00:20:14,799
it's fun, it's sexy.

838
00:20:14,799 --> 00:20:15,609
I get in front of all

839
00:20:15,609 --> 00:20:16,726
of these folks, but

840
00:20:16,726 --> 00:20:18,346
it's not quite aligned.

841
00:20:18,496 --> 00:20:18,706
Mm-hmm.

842
00:20:19,349 --> 00:20:20,816
When we say yes to something

843
00:20:20,816 --> 00:20:22,406
that's not quite aligned,

844
00:20:22,813 --> 00:20:24,616
it muddies the waters.

845
00:20:25,043 --> 00:20:25,996
It makes it not a

846
00:20:25,996 --> 00:20:27,436
hundred percent clear.

847
00:20:28,012 --> 00:20:29,242
it is that we do and

848
00:20:29,242 --> 00:20:30,472
who it is that we serve.

849
00:20:30,632 --> 00:20:32,752
So instead of saying yes to

850
00:20:32,752 --> 00:20:34,552
those, I always recommend

851
00:20:34,788 --> 00:20:36,625
take that and you probably

852
00:20:36,625 --> 00:20:38,093
know someone for whom

853
00:20:38,093 --> 00:20:39,503
it is perfectly aligned.

854
00:20:39,883 --> 00:20:41,083
So turn that, miss

855
00:20:41,083 --> 00:20:42,083
opportunity, that's a

856
00:20:42,083 --> 00:20:43,986
miss into a gift and

857
00:20:43,986 --> 00:20:45,186
give it to somebody else.

858
00:20:45,574 --> 00:20:47,646
But in terms of writing and

859
00:20:47,646 --> 00:20:49,266
creating your body of work,

860
00:20:49,602 --> 00:20:51,298
Knowing the reputation that

861
00:20:51,298 --> 00:20:53,158
you are trying to build, that

862
00:20:53,158 --> 00:20:55,558
is the most critical piece.

863
00:20:55,925 --> 00:20:57,088
And then, okay, this

864
00:20:57,093 --> 00:20:58,048
is the reputation I

865
00:20:58,048 --> 00:20:59,008
am trying to build.

866
00:20:59,342 --> 00:21:02,392
Collecting questions from your

867
00:21:02,392 --> 00:21:03,922
client's, problems that you've

868
00:21:03,922 --> 00:21:07,035
solved, all of that can help.

869
00:21:07,058 --> 00:21:08,235
And you evaluate each

870
00:21:08,235 --> 00:21:09,465
one against, will this

871
00:21:09,465 --> 00:21:11,550
enhance or this reputation?

872
00:21:11,916 --> 00:21:12,895
If it enhances,

873
00:21:12,895 --> 00:21:14,065
great, go for it.

874
00:21:14,133 --> 00:21:14,965
Keep writing about

875
00:21:14,965 --> 00:21:15,955
that kind of stuff.

876
00:21:16,349 --> 00:21:17,098
Figure out where the

877
00:21:17,173 --> 00:21:18,688
gaps are in your own

878
00:21:18,688 --> 00:21:20,218
work, but also figure out

879
00:21:20,223 --> 00:21:21,208
where the gaps are in the

880
00:21:21,240 --> 00:21:22,978
conversation that others

881
00:21:22,978 --> 00:21:24,088
in your world are having.

882
00:21:24,358 --> 00:21:24,448
Mm-hmm.

883
00:21:24,557 --> 00:21:26,004
So if you're doing your

884
00:21:26,009 --> 00:21:26,967
professional development

885
00:21:26,972 --> 00:21:28,047
and you're reading things

886
00:21:28,047 --> 00:21:29,637
in your industry and you're

887
00:21:29,637 --> 00:21:31,167
seeing where people are either

888
00:21:31,221 --> 00:21:32,877
oversimplifying something,

889
00:21:33,181 --> 00:21:34,862
Or overcomplicating it.

890
00:21:35,245 --> 00:21:36,628
That is a great gap for

891
00:21:36,722 --> 00:21:38,222
you to fill to be able to

892
00:21:38,222 --> 00:21:39,422
say like, let's actually

893
00:21:39,422 --> 00:21:40,641
look at the nuance.

894
00:21:41,246 --> 00:21:41,426
Mm-hmm.

895
00:21:41,577 --> 00:21:42,552
Here's why this is over

896
00:21:42,557 --> 00:21:43,692
complicated and here's

897
00:21:43,692 --> 00:21:44,952
what you can do and why

898
00:21:44,952 --> 00:21:46,002
this actually works.

899
00:21:46,122 --> 00:21:46,212
Mm-hmm.

900
00:21:46,462 --> 00:21:47,512
Or here's why this

901
00:21:47,556 --> 00:21:48,886
is  oversimplified

902
00:21:49,173 --> 00:21:50,133
and what you can do.

903
00:21:50,566 --> 00:21:51,806
And why it works.

904
00:21:52,146 --> 00:21:53,146
that is great advice.

905
00:21:53,333 --> 00:21:54,343
I'll say like, part of this

906
00:21:54,343 --> 00:21:55,663
podcast is just for me to get

907
00:21:55,663 --> 00:21:56,953
free advice from consultant.

908
00:21:57,373 --> 00:21:58,123
I admire.

909
00:21:58,633 --> 00:21:59,773
Granted, you're very generous

910
00:21:59,773 --> 00:22:01,169
with your, information anyway,

911
00:22:01,169 --> 00:22:03,891
but, I have and continue to

912
00:22:04,661 --> 00:22:06,681
work with, what should be the

913
00:22:06,681 --> 00:22:08,301
content of my body of work

914
00:22:08,301 --> 00:22:10,281
because I can kind of go in

915
00:22:10,281 --> 00:22:11,481
a lot of different places and

916
00:22:11,486 --> 00:22:12,971
like, Kind of do sometimes.

917
00:22:13,628 --> 00:22:16,324
And so, within the IP bucket,

918
00:22:16,681 --> 00:22:18,424
like there's a lot of Yeah.

919
00:22:18,424 --> 00:22:19,354
Little buckets in there.

920
00:22:19,626 --> 00:22:19,954
Yeah.

921
00:22:19,959 --> 00:22:21,364
And I do find myself

922
00:22:21,364 --> 00:22:22,774
constantly pulled into

923
00:22:22,774 --> 00:22:23,884
that general like, well,

924
00:22:23,884 --> 00:22:24,694
what about trademarks

925
00:22:24,694 --> 00:22:25,294
and what about patents?

926
00:22:25,294 --> 00:22:26,314
I'm like, I don't know

927
00:22:26,314 --> 00:22:26,974
what, I don't care.

928
00:22:27,004 --> 00:22:27,479
Like that's, It's

929
00:22:27,479 --> 00:22:28,559
not, copyright,

930
00:22:28,559 --> 00:22:29,279
copyright, copyright.

931
00:22:29,279 --> 00:22:29,939
And so it's been a

932
00:22:29,939 --> 00:22:31,199
real struggle for me

933
00:22:31,471 --> 00:22:32,939
to stay in my lane.

934
00:22:32,969 --> 00:22:33,599
'cause it's really,

935
00:22:33,599 --> 00:22:34,499
'cause people immediately

936
00:22:34,499 --> 00:22:35,369
wanna kind of pull you

937
00:22:35,369 --> 00:22:35,519
away.

938
00:22:35,519 --> 00:22:36,599
And it's hard because

939
00:22:36,599 --> 00:22:38,009
people pull you, but also

940
00:22:38,009 --> 00:22:39,239
you want to be helpful.

941
00:22:39,269 --> 00:22:41,286
Yes, And  I know more

942
00:22:41,286 --> 00:22:42,551
than you do about a thing,

943
00:22:42,556 --> 00:22:43,751
even if it's not my right.

944
00:22:43,781 --> 00:22:44,921
I want to be helpful.

945
00:22:45,131 --> 00:22:45,221
Right.

946
00:22:45,279 --> 00:22:46,841
But as soon as we do

947
00:22:46,841 --> 00:22:48,616
that, Then, it's sort

948
00:22:48,616 --> 00:22:49,546
of that like, be careful

949
00:22:49,546 --> 00:22:50,296
what you're good at.

950
00:22:50,296 --> 00:22:50,386
Mm-hmm.

951
00:22:50,866 --> 00:22:51,646
Because suddenly you'll end

952
00:22:51,646 --> 00:22:52,926
up doing all of that thing

953
00:22:52,926 --> 00:22:53,946
just because you're good at it

954
00:22:53,951 --> 00:22:55,896
and you're like, I hate this.

955
00:22:56,406 --> 00:22:56,496
Right.

956
00:22:58,249 --> 00:22:58,806
Thanks.

957
00:22:58,806 --> 00:22:59,736
I'm good at it.

958
00:22:59,736 --> 00:23:00,996
I hate doing it.

959
00:23:01,066 --> 00:23:02,319
and then you get more

960
00:23:02,319 --> 00:23:03,189
of those requests.

961
00:23:03,189 --> 00:23:03,699
So yes.

962
00:23:03,946 --> 00:23:05,375
Yeah, it's not easy

963
00:23:05,375 --> 00:23:06,485
to stay in your lane,

964
00:23:06,485 --> 00:23:08,105
but the more you can.

965
00:23:08,465 --> 00:23:09,329
Have a filter.

966
00:23:09,329 --> 00:23:10,469
And I think sometimes this

967
00:23:10,469 --> 00:23:11,489
is also where that deep

968
00:23:11,909 --> 00:23:13,199
and deep work comes in.

969
00:23:13,632 --> 00:23:14,711
Sometimes you have

970
00:23:14,711 --> 00:23:15,731
to take a break.

971
00:23:15,891 --> 00:23:18,734
we swim  in this Kool-Aid

972
00:23:19,048 --> 00:23:20,433
that has so many opinions

973
00:23:20,990 --> 00:23:22,370
about what we should do,

974
00:23:22,370 --> 00:23:23,450
how we should do it, who

975
00:23:23,450 --> 00:23:24,590
we are, who we should be,

976
00:23:24,590 --> 00:23:26,070
like, all of those things.

977
00:23:26,366 --> 00:23:27,517
Sometimes I think just

978
00:23:28,000 --> 00:23:30,547
silencing all of that noise

979
00:23:30,813 --> 00:23:31,987
so that you can connect

980
00:23:32,067 --> 00:23:33,327
With your own self, with

981
00:23:33,327 --> 00:23:35,097
your inner wisdom and see,

982
00:23:35,127 --> 00:23:36,990
okay, yes, I can do this.

983
00:23:36,990 --> 00:23:38,190
Is it, is this the

984
00:23:38,190 --> 00:23:39,700
direction that I want to go?

985
00:23:39,823 --> 00:23:39,940
Mm-hmm.

986
00:23:40,180 --> 00:23:41,800
Or is this the thing

987
00:23:41,800 --> 00:23:43,300
that I really want to do?

988
00:23:43,776 --> 00:23:45,719
And the stronger that filter

989
00:23:45,880 --> 00:23:48,150
can be, the easier it is to

990
00:23:48,880 --> 00:23:51,354
push off some other folks,

991
00:23:51,354 --> 00:23:52,224
because there will always be

992
00:23:52,224 --> 00:23:52,974
some folks that you're like,

993
00:23:53,094 --> 00:23:54,654
but I really wanna do this.

994
00:23:54,654 --> 00:23:55,284
And yeah.

995
00:23:55,504 --> 00:23:56,794
so you'll misstep every

996
00:23:56,794 --> 00:23:57,754
once in a while, but

997
00:23:57,754 --> 00:23:58,654
it makes it easier.

998
00:23:59,230 --> 00:24:00,094
How do you find time

999
00:24:00,094 --> 00:24:00,814
for deep thinking?

1000
00:24:00,814 --> 00:24:01,564
I have trouble

1001
00:24:01,564 --> 00:24:02,404
with that one too.

1002
00:24:02,588 --> 00:24:04,474
I'm very reactive to my

1003
00:24:04,534 --> 00:24:05,580
inbox, put it that way.

1004
00:24:06,360 --> 00:24:06,990
Yeah.

1005
00:24:07,237 --> 00:24:09,430
So I am being good, which

1006
00:24:09,430 --> 00:24:13,420
is not always, I don't open

1007
00:24:13,425 --> 00:24:15,070
email or LinkedIn until

1008
00:24:15,075 --> 00:24:16,030
10 o'clock in the morning.

1009
00:24:16,465 --> 00:24:17,935
I'm an early bird, so I

1010
00:24:17,935 --> 00:24:20,329
am, that is when my, brain

1011
00:24:20,329 --> 00:24:21,859
works best the later in

1012
00:24:21,859 --> 00:24:22,999
the day, the dumber I am.

1013
00:24:23,797 --> 00:24:25,597
so like 6:00 AM is

1014
00:24:25,597 --> 00:24:26,857
when I'm like, yes.

1015
00:24:27,106 --> 00:24:29,483
so oftentimes, I have had

1016
00:24:29,483 --> 00:24:30,798
a, free writing practice

1017
00:24:30,883 --> 00:24:32,603
for over 10 years now.

1018
00:24:32,663 --> 00:24:34,343
Every morning I take

1019
00:24:34,343 --> 00:24:35,453
10 minutes and I do a

1020
00:24:35,453 --> 00:24:37,486
free write, and it's

1021
00:24:37,491 --> 00:24:38,596
the way I start my day.

1022
00:24:38,891 --> 00:24:40,975
I try not to turn on

1023
00:24:41,319 --> 00:24:43,125
email or LinkedIn until

1024
00:24:43,125 --> 00:24:45,045
at least 10 o'clock, so I

1025
00:24:45,109 --> 00:24:46,634
try to carve out an hour

1026
00:24:46,634 --> 00:24:49,297
and a half for writing,

1027
00:24:49,446 --> 00:24:51,397
deep thinking work time.

1028
00:24:51,797 --> 00:24:53,501
This sometimes works  and

1029
00:24:53,533 --> 00:24:55,121
sometimes doesn't because

1030
00:24:55,369 --> 00:24:56,681
the pull of the computer

1031
00:24:56,741 --> 00:24:57,971
and the pull of all these,

1032
00:24:57,971 --> 00:24:59,261
no, like I also turned off

1033
00:24:59,302 --> 00:25:01,714
all notifications and my

1034
00:25:01,762 --> 00:25:02,944
smartphone is the dumbest

1035
00:25:02,944 --> 00:25:03,994
smartphone you will ever meet.

1036
00:25:04,144 --> 00:25:05,254
It has no apps.

1037
00:25:05,654 --> 00:25:06,361
because I Sounds perfect,

1038
00:25:06,361 --> 00:25:07,351
had to do that for me.

1039
00:25:07,356 --> 00:25:08,641
Otherwise I'm like,

1040
00:25:08,749 --> 00:25:09,901
Ooh, squirrel new thing.

1041
00:25:09,931 --> 00:25:10,683
Ooh, ooh, ooh.

1042
00:25:11,014 --> 00:25:12,551
some of it Just that.

1043
00:25:12,551 --> 00:25:14,351
And then I recently

1044
00:25:14,351 --> 00:25:16,211
started carving out, I

1045
00:25:16,211 --> 00:25:17,831
take a week long mini

1046
00:25:17,831 --> 00:25:19,641
sabbatical every quarter.

1047
00:25:20,054 --> 00:25:20,324
Wow.

1048
00:25:20,743 --> 00:25:22,300
And that doesn't mean I'm

1049
00:25:22,300 --> 00:25:23,560
not working, but it means

1050
00:25:23,560 --> 00:25:24,970
I don't have any meetings.

1051
00:25:25,180 --> 00:25:25,390
Mm-hmm.

1052
00:25:25,850 --> 00:25:27,162
And it's a combination

1053
00:25:27,162 --> 00:25:30,107
of, work and not work.

1054
00:25:30,507 --> 00:25:31,654
I don't read any

1055
00:25:31,654 --> 00:25:32,464
business stuff.

1056
00:25:32,464 --> 00:25:33,577
Sometimes we, just

1057
00:25:33,577 --> 00:25:34,867
get too inundated.

1058
00:25:34,897 --> 00:25:34,987
Mm-hmm.

1059
00:25:35,777 --> 00:25:39,077
I read essays and fiction

1060
00:25:39,158 --> 00:25:40,727
and things that just

1061
00:25:40,727 --> 00:25:42,557
delight me, and I played

1062
00:25:42,557 --> 00:25:43,727
a little bit in my garden.

1063
00:25:44,077 --> 00:25:46,461
I wrote some copy for my

1064
00:25:46,461 --> 00:25:47,661
website because that's being

1065
00:25:47,661 --> 00:25:51,121
redone so that  of the mind.

1066
00:25:51,430 --> 00:25:53,551
Helped tremendously when I

1067
00:25:53,551 --> 00:25:55,261
came back because I felt more

1068
00:25:55,261 --> 00:25:58,644
focused, more energized, more

1069
00:25:58,842 --> 00:26:01,044
clear about what it is that

1070
00:26:01,049 --> 00:26:02,364
I am trying to accomplish

1071
00:26:02,364 --> 00:26:03,477
and what my goals are.

1072
00:26:03,847 --> 00:26:05,651
similarly to that, I list,

1073
00:26:05,651 --> 00:26:06,866
I have right here actually.

1074
00:26:07,076 --> 00:26:07,166
Mm-hmm.

1075
00:26:07,406 --> 00:26:08,936
I have three priorities for a

1076
00:26:08,936 --> 00:26:10,256
quarter, no more than three.

1077
00:26:10,436 --> 00:26:11,596
Mm, mm-hmm.

1078
00:26:11,696 --> 00:26:12,716
Any more than three,

1079
00:26:12,716 --> 00:26:13,646
and like, I'm sunk.

1080
00:26:14,073 --> 00:26:14,486
I,

1081
00:26:14,788 --> 00:26:15,658
I'm afraid I'm not

1082
00:26:15,658 --> 00:26:16,168
gonna show you.

1083
00:26:16,168 --> 00:26:17,188
I've got, I'm gonna show

1084
00:26:17,193 --> 00:26:18,646
you what mine are, right?

1085
00:26:18,796 --> 00:26:19,126
This is a

1086
00:26:19,126 --> 00:26:19,396
lie.

1087
00:26:19,906 --> 00:26:21,316
Yeah, yeah.

1088
00:26:21,316 --> 00:26:22,916
Like, then there's my to-do

1089
00:26:22,916 --> 00:26:24,356
list, and that's a whole

1090
00:26:24,611 --> 00:26:26,366
different, like ball of crazy.

1091
00:26:26,546 --> 00:26:28,790
But, but I try to kind of

1092
00:26:29,185 --> 00:26:30,655
condense that down because

1093
00:26:30,655 --> 00:26:31,735
it's like, okay, if you're

1094
00:26:31,735 --> 00:26:32,935
pulled in too many different

1095
00:26:32,935 --> 00:26:34,321
directions, we've all

1096
00:26:34,321 --> 00:26:35,221
had that experience where

1097
00:26:35,221 --> 00:26:36,001
it's like, oh my God, I,

1098
00:26:36,001 --> 00:26:37,338
worked so hard today and

1099
00:26:37,338 --> 00:26:38,208
what did I accomplish?

1100
00:26:38,208 --> 00:26:38,418
Right.

1101
00:26:38,478 --> 00:26:39,468
I have no idea.

1102
00:26:39,951 --> 00:26:40,431
Yeah.

1103
00:26:40,431 --> 00:26:41,835
I have never done, I mean, At

1104
00:26:41,840 --> 00:26:42,915
some point in my career, I'll

1105
00:26:42,915 --> 00:26:45,195
figure this out of how to like

1106
00:26:45,195 --> 00:26:46,845
really make dedicated time.

1107
00:26:46,992 --> 00:26:48,465
Like your, when we go on

1108
00:26:48,465 --> 00:26:49,845
sabbatical per quarter,

1109
00:26:50,138 --> 00:26:51,225
that really does help

1110
00:26:51,225 --> 00:26:52,825
you just come back fresh.

1111
00:26:52,855 --> 00:26:53,431
'cause I don't know how to

1112
00:26:53,436 --> 00:26:54,331
get out of the thick of it.

1113
00:26:54,331 --> 00:26:55,231
That's something I need

1114
00:26:55,231 --> 00:26:56,401
to, I definitely need work

1115
00:26:56,401 --> 00:26:56,461
on.

1116
00:26:57,231 --> 00:26:57,521
Yeah.

1117
00:26:57,818 --> 00:26:59,778
it's hard and it took a long

1118
00:26:59,778 --> 00:27:02,288
time of hearing from a mutual

1119
00:27:02,288 --> 00:27:03,878
friend of ours, Chloe Ngu.

1120
00:27:03,908 --> 00:27:03,998
Mm-hmm.

1121
00:27:04,341 --> 00:27:05,421
saying that she takes many

1122
00:27:05,426 --> 00:27:06,501
sabbaticals for me to be

1123
00:27:06,506 --> 00:27:08,393
like,  I'm gonna do that.

1124
00:27:08,393 --> 00:27:10,346
Like I'm gonna try that and

1125
00:27:10,346 --> 00:27:12,246
then I actually set it up

1126
00:27:12,307 --> 00:27:13,628
for this, the rest of this

1127
00:27:13,628 --> 00:27:15,008
year and all of next year.

1128
00:27:15,098 --> 00:27:15,188
Mm-hmm.

1129
00:27:15,458 --> 00:27:16,628
So it's already carved

1130
00:27:16,628 --> 00:27:17,588
out in my calendar.

1131
00:27:17,618 --> 00:27:18,479
'cause if it's, not

1132
00:27:18,479 --> 00:27:19,379
on my calendar, then

1133
00:27:19,384 --> 00:27:20,429
I'm definitely sunk.

1134
00:27:20,829 --> 00:27:21,399
that is so good.

1135
00:27:21,399 --> 00:27:21,999
'
cause no one can

1136
00:27:21,999 --> 00:27:23,114
put meeting there.

1137
00:27:23,114 --> 00:27:23,384
No.

1138
00:27:23,384 --> 00:27:23,624
Right.

1139
00:27:24,042 --> 00:27:24,288
Wow.

1140
00:27:24,288 --> 00:27:25,888
That's, a little bit brave

1141
00:27:25,888 --> 00:27:26,848
though, don't you think?

1142
00:27:26,888 --> 00:27:28,028
did it scare you to do

1143
00:27:28,028 --> 00:27:28,118
that?

1144
00:27:28,688 --> 00:27:29,770
It did, it absolutely

1145
00:27:29,770 --> 00:27:30,910
terrified me to do it.

1146
00:27:32,108 --> 00:27:33,874
'cause it's that's a big deal.

1147
00:27:33,934 --> 00:27:34,504
It is a big deal.

1148
00:27:34,509 --> 00:27:34,754
Mm-hmm.

1149
00:27:35,044 --> 00:27:36,844
And I will say that I

1150
00:27:36,844 --> 00:27:38,802
chose things like my first

1151
00:27:38,802 --> 00:27:40,602
sabbatical was over July 4th.

1152
00:27:40,607 --> 00:27:40,936
Mm-hmm.

1153
00:27:41,332 --> 00:27:42,822
So, That's a lower

1154
00:27:42,822 --> 00:27:44,052
key time anyway.

1155
00:27:44,082 --> 00:27:44,161
Mm-hmm.

1156
00:27:44,369 --> 00:27:45,389
The next one is

1157
00:27:45,401 --> 00:27:46,829
over Thanksgiving.

1158
00:27:47,431 --> 00:27:48,562
Again, it tends to be a

1159
00:27:48,562 --> 00:27:49,942
bit of a lower key time.

1160
00:27:50,062 --> 00:27:50,182
Mm-hmm.

1161
00:27:50,372 --> 00:27:51,572
so I did kind of.

1162
00:27:51,935 --> 00:27:53,747
Choose dates that felt

1163
00:27:53,747 --> 00:27:55,243
like, okay, I could

1164
00:27:55,459 --> 00:27:56,393
get away with this.

1165
00:27:56,393 --> 00:27:56,513
Mm-hmm.

1166
00:27:56,763 --> 00:27:57,903
which is a terrible way to,

1167
00:27:58,033 --> 00:27:59,077
think about it because it's

1168
00:27:59,077 --> 00:28:00,637
also these mini sabbaticals

1169
00:28:00,679 --> 00:28:02,497
are, this is not vacation.

1170
00:28:02,821 --> 00:28:03,127
Right.

1171
00:28:03,346 --> 00:28:04,597
So that's the other sort

1172
00:28:04,597 --> 00:28:06,157
of reminder to myself,

1173
00:28:06,157 --> 00:28:07,267
because I'm terrible at

1174
00:28:07,272 --> 00:28:08,407
actually taking time off

1175
00:28:08,407 --> 00:28:09,817
to actually go on vacation.

1176
00:28:09,847 --> 00:28:09,937
Mm-hmm.

1177
00:28:10,217 --> 00:28:11,293
but it's a great reminder

1178
00:28:11,293 --> 00:28:12,283
to myself that it's like,

1179
00:28:12,283 --> 00:28:14,113
yeah, when I do this, the

1180
00:28:14,113 --> 00:28:16,230
dividends are so,  Huge.

1181
00:28:16,230 --> 00:28:16,320
Mm-hmm.

1182
00:28:16,682 --> 00:28:19,200
And I feel clearer and

1183
00:28:19,290 --> 00:28:21,180
it's so much easier to

1184
00:28:21,434 --> 00:28:23,237
filter out the stuff that

1185
00:28:23,417 --> 00:28:24,689
we are bombarded with that

1186
00:28:24,689 --> 00:28:26,329
just isn't for me because.

1187
00:28:27,238 --> 00:28:28,449
There's always more than

1188
00:28:28,449 --> 00:28:29,709
one way to do a thing.

1189
00:28:30,089 --> 00:28:30,159
Yes.

1190
00:28:30,159 --> 00:28:30,399
All right.

1191
00:28:30,712 --> 00:28:32,246
Well that is fantastic advice,

1192
00:28:32,246 --> 00:28:34,499
and speaking of, feeling like

1193
00:28:34,559 --> 00:28:36,359
some guilt or being brave

1194
00:28:36,359 --> 00:28:37,289
in order to take time for

1195
00:28:37,289 --> 00:28:38,249
ourselves and do some deep

1196
00:28:38,249 --> 00:28:40,692
thinking, as founders of

1197
00:28:40,692 --> 00:28:41,682
our own businesses, I mean,

1198
00:28:41,687 --> 00:28:43,122
the whole reason we're doing

1199
00:28:43,122 --> 00:28:44,762
this is so that we can have

1200
00:28:44,922 --> 00:28:46,202
greater impact and bring our

1201
00:28:46,202 --> 00:28:48,299
own genius to, the world.

1202
00:28:48,626 --> 00:28:50,169
And so we really do need

1203
00:28:50,169 --> 00:28:50,979
to make time for those

1204
00:28:50,979 --> 00:28:51,669
things to make sure

1205
00:28:51,669 --> 00:28:53,349
that we are at our best.

1206
00:28:53,616 --> 00:28:54,821
So, this is a very

1207
00:28:54,821 --> 00:28:56,681
meta podcast and

1208
00:28:56,711 --> 00:28:57,851
it's hourly to exit.

1209
00:28:57,881 --> 00:28:58,661
'cause I have to talk

1210
00:28:58,661 --> 00:29:00,327
about, growing our expertise

1211
00:29:00,327 --> 00:29:01,617
based businesses from that

1212
00:29:01,677 --> 00:29:03,507
unsustainable, hourly type

1213
00:29:03,512 --> 00:29:05,637
of work to one that maybe we

1214
00:29:05,642 --> 00:29:07,227
could possibly sell someday.

1215
00:29:07,463 --> 00:29:09,057
So I have to ask you,

1216
00:29:09,207 --> 00:29:10,317
have you thought about

1217
00:29:10,575 --> 00:29:11,397
growing your business

1218
00:29:11,397 --> 00:29:12,207
to sell it sometime in

1219
00:29:12,207 --> 00:29:12,687
the future?

1220
00:29:13,139 --> 00:29:16,167
Because of you, I have, and

1221
00:29:16,167 --> 00:29:18,477
I've gone back and forth on

1222
00:29:18,860 --> 00:29:20,507
whether that is my desire.

1223
00:29:20,933 --> 00:29:22,939
Or not exactly what that, and

1224
00:29:22,939 --> 00:29:24,349
exactly what that looks like

1225
00:29:24,409 --> 00:29:25,609
and what are the different

1226
00:29:25,609 --> 00:29:27,679
ways that could show up.

1227
00:29:27,842 --> 00:29:28,762
one of the things that I

1228
00:29:28,762 --> 00:29:30,172
did just a couple of years

1229
00:29:30,172 --> 00:29:31,759
ago is I started small

1230
00:29:31,759 --> 00:29:32,989
group cohort program.

1231
00:29:33,335 --> 00:29:35,522
So I have a lot of.

1232
00:29:35,842 --> 00:29:37,865
Frameworks, like I have IP

1233
00:29:37,925 --> 00:29:40,355
asset sort of inventory thing.

1234
00:29:40,355 --> 00:29:41,792
Like I have a lot of things

1235
00:29:41,792 --> 00:29:42,902
and I'm like, this is cool.

1236
00:29:42,902 --> 00:29:44,312
I have a lot of things here.

1237
00:29:44,669 --> 00:29:46,565
So I think it would be

1238
00:29:46,565 --> 00:29:48,105
possible, which is something

1239
00:29:48,378 --> 00:29:50,325
that's a huge change for me.

1240
00:29:50,355 --> 00:29:51,435
'cause when I started it

1241
00:29:51,435 --> 00:29:52,245
was like, well that wouldn't

1242
00:29:52,245 --> 00:29:53,415
possibly be possible.

1243
00:29:53,415 --> 00:29:54,705
And now I'm like, actually

1244
00:29:55,184 --> 00:29:56,474
might be able to license

1245
00:29:56,474 --> 00:29:57,554
some of this stuff, right?

1246
00:29:57,674 --> 00:29:57,884
Mm-hmm.

1247
00:29:58,599 --> 00:30:00,442
So it's now at least has

1248
00:30:00,442 --> 00:30:02,662
a home in my head and.

1249
00:30:03,102 --> 00:30:04,346
We'll see, it's something

1250
00:30:04,346 --> 00:30:06,529
that is, I am surprised to

1251
00:30:06,529 --> 00:30:07,759
say it is something that I

1252
00:30:07,759 --> 00:30:09,386
am, is under consideration.

1253
00:30:09,386 --> 00:30:09,506
Mm-hmm.

1254
00:30:10,084 --> 00:30:10,901
It's not my current

1255
00:30:10,901 --> 00:30:11,803
goal and I, don't think

1256
00:30:11,808 --> 00:30:12,544
I am ready for it.

1257
00:30:12,549 --> 00:30:13,264
As you were talking

1258
00:30:13,264 --> 00:30:14,317
earlier with like, you

1259
00:30:14,317 --> 00:30:15,744
really have to have like

1260
00:30:15,744 --> 00:30:16,611
the proof in the pudding.

1261
00:30:16,671 --> 00:30:16,821
Yeah.

1262
00:30:16,856 --> 00:30:17,541
The proof is not

1263
00:30:17,571 --> 00:30:18,411
in the pudding yet.

1264
00:30:18,411 --> 00:30:20,111
It's still, new enough

1265
00:30:20,111 --> 00:30:21,511
that I'm, developing

1266
00:30:21,511 --> 00:30:23,405
that out, but, It's now

1267
00:30:23,405 --> 00:30:24,395
something that's like, oh,

1268
00:30:24,566 --> 00:30:26,045
this might be the thing.

1269
00:30:26,530 --> 00:30:26,825
Yeah.

1270
00:30:26,920 --> 00:30:27,791
Well, I mean, of course

1271
00:30:27,791 --> 00:30:28,751
the things that help you

1272
00:30:28,751 --> 00:30:30,101
scale and bring leverage to

1273
00:30:30,101 --> 00:30:31,571
your business today are the

1274
00:30:31,646 --> 00:30:32,951
things that possibly could

1275
00:30:33,070 --> 00:30:34,178
become saleable tomorrow.

1276
00:30:34,178 --> 00:30:35,998
So it's not about five years

1277
00:30:35,998 --> 00:30:36,958
from now or 10 years from now.

1278
00:30:36,958 --> 00:30:38,188
It's about tomorrow really.

1279
00:30:38,452 --> 00:30:38,908
And having a.

1280
00:30:39,309 --> 00:30:40,720
Better, business that,

1281
00:30:40,720 --> 00:30:42,250
helps you decouple your

1282
00:30:42,250 --> 00:30:43,120
income from your time,

1283
00:30:43,120 --> 00:30:44,280
which, I love to talk about.

1284
00:30:44,850 --> 00:30:44,940
Yeah.

1285
00:30:44,940 --> 00:30:46,890
So as we wrap up, we have a

1286
00:30:46,895 --> 00:30:48,690
couple of final questions.

1287
00:30:49,086 --> 00:30:50,940
One is, as you know, we

1288
00:30:50,940 --> 00:30:52,170
believe in creating an economy

1289
00:30:52,170 --> 00:30:53,970
that works for everyone,

1290
00:30:54,320 --> 00:30:55,140
and so I'm wondering if

1291
00:30:55,140 --> 00:30:56,610
there is an organization

1292
00:30:56,710 --> 00:30:57,630
that you'd like to share

1293
00:30:57,630 --> 00:30:58,830
that is helping create more

1294
00:30:58,830 --> 00:30:59,790
opportunities for people.

1295
00:31:00,464 --> 00:31:00,993
Yeah.

1296
00:31:01,083 --> 00:31:01,923
this is such a hard

1297
00:31:01,923 --> 00:31:02,703
question because there

1298
00:31:02,703 --> 00:31:04,322
are so many organizations

1299
00:31:04,501 --> 00:31:06,271
locally where I am that I

1300
00:31:06,331 --> 00:31:07,681
absolutely love, but I'm

1301
00:31:07,681 --> 00:31:10,231
going to choose Start Fresh.

1302
00:31:10,882 --> 00:31:11,530
Start Fresh.

1303
00:31:11,564 --> 00:31:13,964
Connecticut is an organization

1304
00:31:14,065 --> 00:31:15,464
in New London, Connecticut.

1305
00:31:15,861 --> 00:31:18,538
It helps resettle refugees.

1306
00:31:18,932 --> 00:31:20,710
So, I think it was not

1307
00:31:20,831 --> 00:31:22,460
even a year ago, several

1308
00:31:22,460 --> 00:31:24,410
refugees from Afghanistan

1309
00:31:24,415 --> 00:31:25,790
were brought to Connecticut.

1310
00:31:26,122 --> 00:31:27,535
This organization helped

1311
00:31:27,535 --> 00:31:29,365
settle that family and

1312
00:31:29,403 --> 00:31:30,715
they help get the kiddos

1313
00:31:30,715 --> 00:31:32,935
into school, get workforce

1314
00:31:32,935 --> 00:31:34,645
training for mom and dad,

1315
00:31:35,006 --> 00:31:36,445
get English language skills

1316
00:31:36,445 --> 00:31:37,765
training for anybody who

1317
00:31:37,770 --> 00:31:40,394
needs that they  find housing.

1318
00:31:40,652 --> 00:31:41,714
So it's just, it's this

1319
00:31:41,719 --> 00:31:44,368
wonderful organization that.

1320
00:31:44,592 --> 00:31:45,904
Looks at the family

1321
00:31:45,904 --> 00:31:46,894
holistically.

1322
00:31:47,011 --> 00:31:47,914
It's not just like,

1323
00:31:48,171 --> 00:31:49,054
Hey, you're here.

1324
00:31:49,054 --> 00:31:51,274
Cool, and like dump and run.

1325
00:31:51,274 --> 00:31:51,364
Right?

1326
00:31:51,414 --> 00:31:53,644
it's an investment of, at

1327
00:31:53,649 --> 00:31:54,994
least a year, but often

1328
00:31:54,994 --> 00:31:56,344
longer than that to help the

1329
00:31:56,344 --> 00:31:57,784
family really get settled

1330
00:31:58,080 --> 00:31:59,044
and get what they need.

1331
00:31:59,044 --> 00:31:59,074
I.

1332
00:31:59,656 --> 00:32:00,319
Wonderful.

1333
00:32:00,319 --> 00:32:01,579
We will have links

1334
00:32:01,579 --> 00:32:03,259
to their organization

1335
00:32:03,259 --> 00:32:04,309
in the show notes.

1336
00:32:04,890 --> 00:32:06,284
And so now I, know

1337
00:32:06,284 --> 00:32:07,184
there's something exciting

1338
00:32:07,184 --> 00:32:08,234
happening in your business.

1339
00:32:08,234 --> 00:32:08,984
Is there something that you

1340
00:32:08,984 --> 00:32:10,214
can share with our audience?

1341
00:32:10,784 --> 00:32:11,314
Yeah.

1342
00:32:11,571 --> 00:32:12,561
one of the things that I

1343
00:32:12,561 --> 00:32:13,851
have done, it started as

1344
00:32:13,851 --> 00:32:14,931
an experiment a couple

1345
00:32:14,936 --> 00:32:15,861
of years ago, and.

1346
00:32:16,577 --> 00:32:17,553
I decided I would do

1347
00:32:17,553 --> 00:32:18,573
it as long as I found

1348
00:32:18,573 --> 00:32:19,653
it fun and other people

1349
00:32:19,653 --> 00:32:20,583
found it valuable.

1350
00:32:20,924 --> 00:32:22,653
And it's a monthly  mini

1351
00:32:22,653 --> 00:32:24,033
training and q and a that

1352
00:32:24,038 --> 00:32:25,270
I call pitch to published.

1353
00:32:25,808 --> 00:32:27,834
So every month I have

1354
00:32:27,914 --> 00:32:29,174
a different, theme.

1355
00:32:29,607 --> 00:32:30,794
So we'll talk about

1356
00:32:30,824 --> 00:32:32,624
headlines one month or how

1357
00:32:32,629 --> 00:32:34,454
to structure an article or.

1358
00:32:35,026 --> 00:32:36,204
How do you write a pitch?

1359
00:32:36,397 --> 00:32:37,597
all of those different things.

1360
00:32:37,597 --> 00:32:38,571
So there's a theme for the

1361
00:32:38,571 --> 00:32:39,681
mini training, and then I

1362
00:32:39,681 --> 00:32:41,572
just open the floor for folks

1363
00:32:41,572 --> 00:32:43,516
to ask whatever questions

1364
00:32:43,739 --> 00:32:45,219
they have, and I do my

1365
00:32:45,219 --> 00:32:46,599
level best to answer them.

1366
00:32:47,042 --> 00:32:48,159
So it's a great

1367
00:32:48,159 --> 00:32:49,209
place for folks who.

1368
00:32:49,912 --> 00:32:52,093
Are curious about might

1369
00:32:52,093 --> 00:32:53,023
be curious about me.

1370
00:32:53,023 --> 00:32:53,713
I'm a strong cup

1371
00:32:53,713 --> 00:32:54,673
of tea and I'm not

1372
00:32:54,673 --> 00:32:55,663
everybody's cup of tea.

1373
00:32:55,843 --> 00:32:57,583
So it lets them know

1374
00:32:57,583 --> 00:32:58,813
like, awesome, yes,

1375
00:32:58,813 --> 00:32:59,833
you're my person, or

1376
00:32:59,833 --> 00:33:01,723
No, you make me bananas.

1377
00:33:02,110 --> 00:33:03,220
so yeah, that's,

1378
00:33:03,220 --> 00:33:04,052
probably the thing.

1379
00:33:04,052 --> 00:33:05,018
I've now been doing it

1380
00:33:05,018 --> 00:33:06,338
for almost three years.

1381
00:33:06,338 --> 00:33:06,428
Mm-hmm.

1382
00:33:06,668 --> 00:33:08,408
And I just, every month I

1383
00:33:08,408 --> 00:33:09,638
am surprised and delighted

1384
00:33:09,638 --> 00:33:11,622
that people show up and, We

1385
00:33:11,622 --> 00:33:12,732
have a great conversation.

1386
00:33:12,905 --> 00:33:13,655
we do, we do.

1387
00:33:13,655 --> 00:33:14,855
I've been to few and they

1388
00:33:14,855 --> 00:33:16,745
are fantastic and Erica is a

1389
00:33:16,745 --> 00:33:19,525
great leader of trainings and

1390
00:33:19,525 --> 00:33:20,425
masterminds and things like

1391
00:33:20,425 --> 00:33:22,165
that, so it is a lot of fun.

1392
00:33:22,165 --> 00:33:23,245
So we'll also have links

1393
00:33:23,250 --> 00:33:24,754
to that in the show notes.

1394
00:33:24,754 --> 00:33:26,134
Now, speaking of you're

1395
00:33:26,134 --> 00:33:26,764
current, where you are

1396
00:33:26,764 --> 00:33:27,754
currently talking about

1397
00:33:27,754 --> 00:33:28,954
as we record this, as the

1398
00:33:28,954 --> 00:33:31,174
headlines, and so of course

1399
00:33:31,174 --> 00:33:32,494
now you're in my head when

1400
00:33:32,494 --> 00:33:33,904
I'm creating headlines.

1401
00:33:33,904 --> 00:33:36,841
So, my newsletter tomorrow

1402
00:33:37,051 --> 00:33:38,311
will have headline.

1403
00:33:38,816 --> 00:33:40,526
IP in Haiku.

1404
00:33:41,771 --> 00:33:43,296
And so I think the

1405
00:33:43,427 --> 00:33:44,736
headline has to have a

1406
00:33:44,736 --> 00:33:46,146
promise and I need to,

1407
00:33:46,583 --> 00:33:48,326
satisfy like the promise

1408
00:33:48,326 --> 00:33:49,346
of the headline, right?

1409
00:33:49,603 --> 00:33:51,114
And so, I do have

1410
00:33:51,119 --> 00:33:52,704
a haiku about IP

1411
00:33:52,734 --> 00:33:53,724
in my newsletter.

1412
00:33:55,884 --> 00:33:56,364
Excellent.

1413
00:33:59,945 --> 00:34:02,344
Aaron Austin, making IP fun.

1414
00:34:06,037 --> 00:34:07,067
all right, so finally,

1415
00:34:07,397 --> 00:34:08,107
where can people

1416
00:34:08,107 --> 00:34:08,547
find you?

1417
00:34:09,395 --> 00:34:11,309
so my website is catchline

1418
00:34:11,840 --> 00:34:12,974
communications.com and

1419
00:34:13,008 --> 00:34:15,404
I am on delighted to say

1420
00:34:15,404 --> 00:34:16,964
I am on one and only one

1421
00:34:16,964 --> 00:34:18,284
social media platform.

1422
00:34:18,289 --> 00:34:19,094
So you can also find

1423
00:34:19,094 --> 00:34:20,776
me on LinkedIn I'm very

1424
00:34:20,776 --> 00:34:21,676
active there, so if you

1425
00:34:21,681 --> 00:34:23,776
do hop by, like say hello.

1426
00:34:24,261 --> 00:34:24,531
Yeah.

1427
00:34:24,531 --> 00:34:25,221
You and me both

1428
00:34:25,221 --> 00:34:25,821
on that LinkedIn,

1429
00:34:25,821 --> 00:34:26,661
there's that, you know?

1430
00:34:27,211 --> 00:34:27,291
it.

1431
00:34:27,291 --> 00:34:29,526
Yeah, yeah, It allows me to

1432
00:34:29,526 --> 00:34:31,476
maintain my sanity by just

1433
00:34:31,476 --> 00:34:32,796
being on that one platform.

1434
00:34:34,267 --> 00:34:34,356
Well,

1435
00:34:34,361 --> 00:34:36,096
this has been so much fun.

1436
00:34:36,335 --> 00:34:37,429
Thank you again for

1437
00:34:37,434 --> 00:34:39,650
coming on, hanging out and

1438
00:34:39,650 --> 00:34:40,850
sharing your wisdom with

1439
00:34:40,850 --> 00:34:42,317
me and with the audience.

1440
00:34:42,719 --> 00:34:43,007
Oh,

1441
00:34:43,007 --> 00:34:44,057
such a pleasure.

1442
00:34:44,317 --> 00:34:44,559
All right.

1443
00:34:44,609 --> 00:34:44,669
We

1444
00:34:44,669 --> 00:34:45,578
will talk again soon.

1445
00:34:45,804 --> 00:34:46,699
Thanks guys.