Speaker:

If your company has ever been sued, you know, just how difficult

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it is to satisfy an electronic discovery request from backups.

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Extracting emails and other data from backups can take months.

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Even if you have the resources and relevant skills to pull it off.

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Today, we talked to a company that makes doing this as simple as a handshake

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while also providing a defensible audit record for your lawyers.

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We're talking with Brendan Sullivan, CEO and founder of Sullivan Strickler who has

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over 30 years of expertise in storage.

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Learn about the challenges companies face when using legacy

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and backup data for e-discovery.

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The importance of defensibility and the legal process and how purpose-built

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software can make all the difference.

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By the way, if you don't know who I am, I'm w Curtis Preston, AKA Mr.

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Backup, and I've been passionate about backup and recovery and

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related topics for over 30 years.

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Uh, ever since I had to tell my boss.

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That we had no backups of the database that we had just lost.

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I don't want that to ever happen to you.

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And that's why I do this podcast.

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On this podcast, we turn unappreciated backup admins

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and to cyber recovery heroes.

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This is the backup wrap-up.

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W. Curtis Preston: Welcome to the show.

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I'm your host, w Curtis Preston, AKA, Mr.

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Backup, and then with me, I have my emotional support consultant

Speaker:

as they were working on my baby.

Prasanna Malaiyandi:

Your, your emotional support consultant?

Prasanna Malaiyandi:

W. Curtis Preston: I literally was sitting right here and I had my ring

Prasanna Malaiyandi:

camera pointed directly on the other side of this wall at the mobile dent repair.

Prasanna Malaiyandi:

Individual who was doing work on my, uh, Tesla model three, for those of

Prasanna Malaiyandi:

you that follow the podcast, you heard, um, a week or two ago that, uh, I had a

Prasanna Malaiyandi:

little, a little oopsie but you know, the amazing world of the internet.

Prasanna Malaiyandi:

I went to Yelp and I was like, ah, I gotta find a more, you know, the, and

Prasanna Malaiyandi:

I, and I just, I did this thing where I, I sent it out to forbid, and then I

Prasanna Malaiyandi:

got, like, immediately I got this quote.

Prasanna Malaiyandi:

I was like, dude, I'll fix it.

Prasanna Malaiyandi:

I'll be there.

Prasanna Malaiyandi:

I'll come to your house.

Prasanna Malaiyandi:

I'll do it there.

Prasanna Malaiyandi:

He came here and it was really cool.

Prasanna Malaiyandi:

I could watch and I, I remember I was sh I was sending you pictures as it

Prasanna Malaiyandi:

was going on and you were like, oh, he is doing this, he's doing that.

Prasanna Malaiyandi:

He's doing all the right things.

Prasanna Malaiyandi:

So you were

Prasanna Malaiyandi:

Thank you YouTube knowledge.

Prasanna Malaiyandi:

W. Curtis Preston: Yeah.

Prasanna Malaiyandi:

Yeah.

Prasanna Malaiyandi:

Once again, your, your YouTube knowledge came into, came into being and he

Prasanna Malaiyandi:

turned it, turned out really well.

Prasanna Malaiyandi:

Right.

Prasanna Malaiyandi:

Prasanna Malaiyandi: Yeah, no, it was amazing.

Prasanna Malaiyandi:

And I'm surprised there aren't more mobile body shops, if you will, because if you

Prasanna Malaiyandi:

had to go to a body shop, you go for an estimate, then you wait, then you gotta

Prasanna Malaiyandi:

drop the car off, then you gotta figure out how you get to and from the place.

Prasanna Malaiyandi:

You wait like three days.

Prasanna Malaiyandi:

Actually, some Teslas you have to wait like months to get repair parts.

Prasanna Malaiyandi:

Right.

Prasanna Malaiyandi:

And then.

Prasanna Malaiyandi:

It's just a hassle.

Prasanna Malaiyandi:

And so yeah, the fact that there was a mobile guy who came out did

Prasanna Malaiyandi:

everything, and the work looked amazing.

Prasanna Malaiyandi:

So

Prasanna Malaiyandi:

W. Curtis Preston: You were helpful as it was going on.

Prasanna Malaiyandi:

I was sending photos of what was going on to you and to my wife.

Prasanna Malaiyandi:

You were helpful.

Prasanna Malaiyandi:

She was not.

Prasanna Malaiyandi:

Shoot.

Prasanna Malaiyandi:

She was like, that looks bad.

Prasanna Malaiyandi:

That looks bad.

Prasanna Malaiyandi:

And I'm like, well, of course it looks bad.

Prasanna Malaiyandi:

It's in the middle of like body work.

Prasanna Malaiyandi:

Well, it's like when you're renovating or

Prasanna Malaiyandi:

remodeling your house, right?

Prasanna Malaiyandi:

You start off with something, they tear everything down.

Prasanna Malaiyandi:

It looks awful, and then after they're done, you're like, wow, this is amazing.

Prasanna Malaiyandi:

W. Curtis Preston: yeah, yeah.

Prasanna Malaiyandi:

It, it, it looks yeah, like, like nothing ever happened, which is

Prasanna Malaiyandi:

exactly how you want it to look . So, this is a sponsored episode today.

Prasanna Malaiyandi:

This might be a first for me because, uh, in addition to being a sponsor,

Prasanna Malaiyandi:

the person that we're actually bringing on happens to be my boss.

Prasanna Malaiyandi:

Uh, so there's that.

Prasanna Malaiyandi:

He has an extensive history in data storage and retrieval.

Prasanna Malaiyandi:

Spanning over 30 years.

Prasanna Malaiyandi:

He is an electrical engineer by education with over 20 years of

Prasanna Malaiyandi:

experience in tape manufacturing.

Prasanna Malaiyandi:

After that, he spent another 20 years advising companies on what

Prasanna Malaiyandi:

to do with their legacy data.

Prasanna Malaiyandi:

He's now the CEO and founder of Sullivan Strickler, which turns

Prasanna Malaiyandi:

complexity into capability.

Prasanna Malaiyandi:

Welcome to the podcast,

Prasanna Malaiyandi:

Brendan Sullivan.

Prasanna Malaiyandi:

How's it going, Brendan?

Brendan Sullivan:

At all.

Brendan Sullivan:

Welcome guys.

Brendan Sullivan:

I'm glad to be here.

Brendan Sullivan:

W. Curtis Preston: Well, welcome, to the pod.

Brendan Sullivan:

Let's go back to a little bit before the company.

Brendan Sullivan:

Tell us a little bit about that.

Brendan Sullivan:

The, the time that you spent in the manufacturing side, like how

Brendan Sullivan:

you got to, you know, you gained the knowledge that you have now.

Brendan Sullivan:

Um, so it's always been storage for me

Brendan Sullivan:

in some way, shape, or form.

Brendan Sullivan:

Um, I was, uh, at a company in South Wales that manufactured a.

Brendan Sullivan:

60 4K static Rams in, uh, 1985.

Brendan Sullivan:

And, um, from from there, it, the company didn't last tremendously long.

Brendan Sullivan:

Um, and I took a job, uh, at another company that, um.

Brendan Sullivan:

I had won a contract to manufacture the first square tape cartridge in Europe,

Brendan Sullivan:

which was the 34 80 tape cartridge, which, uh, obviously is an IBM, uh,

Brendan Sullivan:

mainframe tape cartridge, 200 megabytes.

Brendan Sullivan:

And that was in bridge end in South Wales.

Brendan Sullivan:

Um, so I took that job as a technician and I've been in tape since 1985.

Brendan Sullivan:

And, uh.

Brendan Sullivan:

If I last just a few more years, then I can say from start to finish, my career

Brendan Sullivan:

will be taped in some way, shape, or form.

Brendan Sullivan:

So yeah, so we made, uh, 34 80, um, developed into 34, not making 34 90 E.

Brendan Sullivan:

And then also I.

Brendan Sullivan:

Got involved and manufactured some of the TK 50, TK 52, which became

Brendan Sullivan:

the first DLT tape cartridge run, metal metal particle coating came

Brendan Sullivan:

in and, and, uh, we manufactured the first few versions of, uh, DLT also.

Brendan Sullivan:

W. Curtis Preston: Yeah, for many of our listeners, those are all numbers

Brendan Sullivan:

that just rattle around and they don't mean anything to you, but for me,

Brendan Sullivan:

I'm thinking oh yeah, I remember.

Brendan Sullivan:

I remember the 34 80 and the TK fifties and it, and I remember.

Brendan Sullivan:

Then when I first saw DLT cartridge, I was like, oh, this is a, this is a TK 50.

Brendan Sullivan:

Like, it looks the, you know, it looks physically the same, um,

Brendan Sullivan:

just, uh, significantly different.

Brendan Sullivan:

I can probably tell you the 27 parts that go into a DLT

Brendan Sullivan:

or went into a DLT tape cartridge and the type of plastic that was

Brendan Sullivan:

used on the injection molding.

Brendan Sullivan:

Uh, but, uh, nobody, nobody is interested these days

Prasanna Malaiyandi:

Other than Curtis.

Brendan Sullivan:

other than Curtis, which is why I hired.

Brendan Sullivan:

W. Curtis Preston: Yeah.

Brendan Sullivan:

You, you were in the business a little bit before me.

Brendan Sullivan:

Um, just a little bit.

Brendan Sullivan:

Uh, yeah.

Brendan Sullivan:

I was cutting my teeth on all of those cartridges as they were.

Brendan Sullivan:

Like getting out of the industry.

Brendan Sullivan:

Right?

Brendan Sullivan:

Um, like, 'cause I had nine track tapes and I had the TK fifties and I

Brendan Sullivan:

had the, the QIC or quick cartridges.

Brendan Sullivan:

Um, and the, the, the newest thing that we had in our world

Brendan Sullivan:

were the, the exabyte tapes.

Brendan Sullivan:

The a, the the eight millimeter tapes.

Brendan Sullivan:

Right.

Brendan Sullivan:

Uh, which then began a whole other, whole other world of tapes.

Brendan Sullivan:

But how did you go from that to the, the consultancy world?

Brendan Sullivan:

So, um, I ran a company, um.

Brendan Sullivan:

That was called EMAG Solutions.

Brendan Sullivan:

Um, I was the president and CEO for about nine years.

Brendan Sullivan:

And, uh, what, what became clear in the early part of, uh, that tenure when I

Brendan Sullivan:

took over, it was still very much a, a manufacturing company, but we were not.

Brendan Sullivan:

Gonna be making the latest and greatest LTO tape cartridges and 98 forties and

Brendan Sullivan:

all these kind of tech, uh, technologies.

Brendan Sullivan:

They were becoming a little bit, they're open technology, but, but

Brendan Sullivan:

in terms of, uh, development of high coercivity, um, particles that,

Brendan Sullivan:

that, uh, that are required for, for the more modern tape storage.

Brendan Sullivan:

We, we just didn't have the investment to do that.

Brendan Sullivan:

So it was really a case of.

Brendan Sullivan:

What have we learned in terms of tape manufacture, tape

Brendan Sullivan:

design, um, tape testing?

Brendan Sullivan:

'cause there's, as a manufacturer, as you can imagine, you're testing the quality.

Brendan Sullivan:

What have we learned in those areas that can be applied to some kind of

Brendan Sullivan:

services, uh, in and around them?

Brendan Sullivan:

And, uh, it was really a case of thinking, you know, what can we do?

Brendan Sullivan:

And so we, we actually acquired a small company, um, under

Brendan Sullivan:

my tenure at at, at uh, emag.

Brendan Sullivan:

Uh, called Intermedia Graphics.

Brendan Sullivan:

And, um, and they, they'd specialized in, in, um, this, this technique called

Brendan Sullivan:

non-Native File Restoration, which basically you restore data from somewhere

Brendan Sullivan:

other than using the software that was originally used to create the data.

Brendan Sullivan:

So it's, it's code that all, and originally for, for them it was codes

Brendan Sullivan:

that maybe a Word document that was a, um.

Brendan Sullivan:

That needed to be read from one system in another system.

Brendan Sullivan:

And that code, the core files are the same.

Brendan Sullivan:

The core format, data format is the same, but the way that those files are laid,

Brendan Sullivan:

laid out on the, the storage medium are different, uh, by the backup software.

Brendan Sullivan:

And so non-native file restoration is basically a

Brendan Sullivan:

means to get hold of that data.

Brendan Sullivan:

So we acquired that small company and applied it to enterprise tape

Brendan Sullivan:

technology and also, um, middleware kind of tape technology as well.

Brendan Sullivan:

And, and then the rest was really a little bit of luck in that, uh,

Brendan Sullivan:

business was not tremendous, um, because it, it was hard to get that,

Brendan Sullivan:

the knowledge of that technology out.

Brendan Sullivan:

But we had a little bit of luck around the 2001 and to 2003

Brendan Sullivan:

timeframe where, where eDiscovery.

Brendan Sullivan:

Was starting to gain a foothold, uh, in the market.

Brendan Sullivan:

And, uh, the ability, you know, the producing data, for use

Brendan Sullivan:

of evidence in a court of law.

Brendan Sullivan:

Um, and when it, when the data came from backup tapes, there wasn't that

Brendan Sullivan:

many companies that were able to do it.

Brendan Sullivan:

So we were asked on some of the big cases, you know, like, uh, Enron case

Brendan Sullivan:

and, and uh, some other cases we were asked, can we get hold of this data?

Brendan Sullivan:

And that led.

Brendan Sullivan:

Our software developers to develop techniques to be able

Brendan Sullivan:

to restore and extract and perfect and improve our software.

Brendan Sullivan:

And, uh, by around about 2002, 2003, we were thinking, okay,

Brendan Sullivan:

this is, this is our future.

Brendan Sullivan:

Let's, uh, it was just growing at a, at, at a, at a rapid rate at that time.

Brendan Sullivan:

So that's really how we got into services.

Prasanna Malaiyandi:

So one question, Brendan, is, I know most people who

Prasanna Malaiyandi:

might be listening to this podcast, they're probably like, oh, but you

Prasanna Malaiyandi:

have, at least in today's world, right, you have normal file servers

Prasanna Malaiyandi:

where you have SMB or you have NFS, and then you have object store, right?

Prasanna Malaiyandi:

And they're all pretty standard, open, interoperable formats.

Prasanna Malaiyandi:

Could you go a little into that?

Prasanna Malaiyandi:

Why this was such a problem in the backup space when you started this or

Prasanna Malaiyandi:

when you started seeing this problem?

Brendan Sullivan:

So I'll talk generally about legacy data and um, and this is

Brendan Sullivan:

really how the, over the last 20 years.

Brendan Sullivan:

Um, things have evolved in that, uh, the data center typically is pushed and asked,

Brendan Sullivan:

and Curtis knows it's only too well.

Brendan Sullivan:

Um, I have more data.

Brendan Sullivan:

I would like to back it up faster.

Brendan Sullivan:

You have a backup window.

Brendan Sullivan:

That backup window is shrinking and, um, and, you know, give me my service back.

Brendan Sullivan:

So the backup software companies and the hardware companies, um.

Brendan Sullivan:

We're tasked with figuring out how to move larger amounts of data from

Brendan Sullivan:

different, uh, servers, um, to back, uh, back them up as quickly as they could.

Brendan Sullivan:

And, and over time came things like, uh, multiplexing, multithreading,

Brendan Sullivan:

striping, spanning, um, NAS backups, NDMP, nas filers, et cetera, et cetera.

Brendan Sullivan:

And, um, and that's all good.

Brendan Sullivan:

You can back up data faster and more efficiently.

Brendan Sullivan:

But of course what you're doing with that is, is you are making the, or you

Brendan Sullivan:

are putting the data into a storage medium in a, in a more proprietary way.

Brendan Sullivan:

Um, and, uh, that's fine as long as you are going to be doing the restoring.

Brendan Sullivan:

But then when the company, uh, 10 years later decides that it's gonna back up

Brendan Sullivan:

to the cloud or decides that it's gonna back up in a different way, or they,

Brendan Sullivan:

or they, maybe they get acquired and.

Brendan Sullivan:

No longer, they no longer have the legato network or expert.

Brendan Sullivan:

Now they have a Veritas expert or a a Commvault expert.

Brendan Sullivan:

And over time you lose the ability to, to be able to restore that data and, um.

Brendan Sullivan:

It's not always a problem, but what's also evolved in the industry is

Brendan Sullivan:

that data has become more and more used, uh, for evidence in to prove

Brendan Sullivan:

out legal cases and, um, privacy requirements, uh, meaning evermore.

Brendan Sullivan:

Uh, complex, uh, challenging ways in which data has to be retained,

Brendan Sullivan:

preserved, um, and produced.

Brendan Sullivan:

And so the data center infrastructure is set up, let's say in 2010 for one system

Brendan Sullivan:

that's no longer serves its purpose in 2020, except the data must be kept.

Brendan Sullivan:

And, uh, as long as that scenario.

Brendan Sullivan:

Um, carries on.

Brendan Sullivan:

There will be space for companies like ours that, uh, we're

Brendan Sullivan:

keepers of lost knowledge.

Brendan Sullivan:

Um, we, we we're able to go back into five year, 10 year, 15, 20, 25 years and,

Brendan Sullivan:

and produce data that, that, uh, might be required for compliance or regulation

Brendan Sullivan:

or remediation or for business use.

Brendan Sullivan:

Um, but largely litigation is, is a driver.

Brendan Sullivan:

And, um, so it, it's, um.

Brendan Sullivan:

It's, it's today's modern is tomorrow's legacy, and that's not.

Prasanna Malaiyandi:

Yeah.

Prasanna Malaiyandi:

W. Curtis Preston: Yeah, there, there's two things that, that I got out of there.

Prasanna Malaiyandi:

Uh, Brendan one is, and there was one that has come to my mind.

Prasanna Malaiyandi:

The more I work with, um, your company is that I built my own career in

Prasanna Malaiyandi:

doing consulting, helping people to basically redesign their backup system.

Prasanna Malaiyandi:

You found that there's a lot of technologies that sort of come and

Prasanna Malaiyandi:

go and then people lose their, you know, that, like you said, that

Prasanna Malaiyandi:

they lose their networker person.

Prasanna Malaiyandi:

What I found was even when they had a networker person, there was.

Prasanna Malaiyandi:

There was something about backup and, and especially tape, that it, so much of it

Prasanna Malaiyandi:

was counterintuitive that even if they had a networker person or a NetBackup

Prasanna Malaiyandi:

person, the design wasn't in keeping with how the, how, how it should be designed.

Prasanna Malaiyandi:

Right.

Prasanna Malaiyandi:

And so there was plenty of money to be made in helping people

Prasanna Malaiyandi:

figure out how to back up.

Prasanna Malaiyandi:

Right.

Prasanna Malaiyandi:

What, it never really occurred to me until working, um, with you, was that.

Prasanna Malaiyandi:

Just like there are very few people that are really good at doing backups.

Prasanna Malaiyandi:

There's an even smaller group of people that are really good at doing

Prasanna Malaiyandi:

restores the one thing about backup is that most people do it every day.

Prasanna Malaiyandi:

You know, if they, if they have a, a backup system, they're, they're

Prasanna Malaiyandi:

constantly working on their.

Prasanna Malaiyandi:

Backups, right?

Prasanna Malaiyandi:

They're working, you know, they've got a backup window.

Prasanna Malaiyandi:

They've gotta do backup certain, certain time.

Prasanna Malaiyandi:

They've gotta get 'em done in a certain si, you know, in a certain time.

Prasanna Malaiyandi:

And there's a new server and we gotta configure this.

Prasanna Malaiyandi:

So you get really good at that and you say, well, when's the

Prasanna Malaiyandi:

last time you did a restore?

Prasanna Malaiyandi:

Well, we restored this one file a month ago, uh, you know, as a test,

Prasanna Malaiyandi:

or maybe we do a restore of a, of, of a small file now and then to test.

Prasanna Malaiyandi:

But no one tests the kind of restores that.

Prasanna Malaiyandi:

Um, that your team is doing,

Prasanna Malaiyandi:

And to go along with that, Curtis, it's those restore

Prasanna Malaiyandi:

tests that the backup person is doing is for operational recoveries, right?

Prasanna Malaiyandi:

Like, Hey, I blew away a file or something.

Prasanna Malaiyandi:

It's not for, I need a satisfying e-discovery request, which cha its own

Prasanna Malaiyandi:

set of requirements that go along with it.

Prasanna Malaiyandi:

W. Curtis Preston: Yeah.

Prasanna Malaiyandi:

Which is the other, the other thing, right?

Prasanna Malaiyandi:

So one is people just in general aren't good at doing restores, right?

Prasanna Malaiyandi:

And the, the second is that, you know, you talked about

Prasanna Malaiyandi:

all these proprietary formats.

Prasanna Malaiyandi:

All of them have one thing in common, and that's that none of them were

Prasanna Malaiyandi:

designed for eDiscovery, right?

Prasanna Malaiyandi:

This is why when you and I first started talking.

Prasanna Malaiyandi:

I remember saying something to you of like, you do realize that I've spent

Prasanna Malaiyandi:

my entire career trying to talk people out of doing the thing that makes them

Prasanna Malaiyandi:

end up needing your services, right?

Prasanna Malaiyandi:

Like, please don't use your backup software as your archive

Prasanna Malaiyandi:

software, but no one listens to me.

Prasanna Malaiyandi:

Uh, you know, because the vast majority of the industry just uses

Prasanna Malaiyandi:

their backup system and hopes they never need, uh, to do an e-discovery.

Brendan Sullivan:

You are exactly right.

Brendan Sullivan:

There's, you know, I, I often, uh, say there's, there's really

Brendan Sullivan:

two reasons for our existence.

Brendan Sullivan:

And, uh, the, the, the first one is that, is that the

Brendan Sullivan:

requirement to keep the data, uh.

Brendan Sullivan:

Lasts longer than the requirement to keep the infrastructure that

Brendan Sullivan:

you use to create the data.

Brendan Sullivan:

That's that's point number one.

Brendan Sullivan:

And then point number two, the requirements to produce that data.

Brendan Sullivan:

More complex and more involved than were envision envisioned at

Brendan Sullivan:

the time that data was created.

Brendan Sullivan:

And of course, that's eDiscovery litigation,

Brendan Sullivan:

compliance, regulatory reasons.

Brendan Sullivan:

I mean, if you look at, now you know this last I.

Brendan Sullivan:

Three, four years, uh, data privacy regulations that are, that are,

Brendan Sullivan:

uh, taking hold, GDPR and uh, CCPA and, and, and many others.

Brendan Sullivan:

Um, there are provisions that are, uh, being stipulated.

Brendan Sullivan:

Things like the right to be forgotten, you know, if you've collected

Brendan Sullivan:

personal data, then you have a right.

Brendan Sullivan:

To be forgotten.

Brendan Sullivan:

So you leave the company, the company has your personal data.

Brendan Sullivan:

That might not be data that is allowed, uh, or, or they're allowed to have

Brendan Sullivan:

in the public domain and that, so you say, okay, well I'm no longer there.

Brendan Sullivan:

Can you remove it?

Brendan Sullivan:

Now, if these are in backups or archives, that's a major challenge, especially if

Brendan Sullivan:

you no longer have the infrastructure around that was used to create it.

Brendan Sullivan:

So now.

Brendan Sullivan:

There's a whole remediation requirement, the ability to delete on demand,

Brendan Sullivan:

uh, from data that is pre-populated with data that you must keep.

Brendan Sullivan:

So, um, it, it's, it's actually getting more complex, not less complex, and,

Brendan Sullivan:

uh, which is, which is great for us.

Brendan Sullivan:

You know, this is, this is, this is how we want them, the market to evolve.

Brendan Sullivan:

W. Curtis Preston: Yeah, it was the same thing that happened to me, you

Brendan Sullivan:

know, years ago when basically tape drive just kept getting faster and

Brendan Sullivan:

faster and, um, which just made my, my side of the world worse, right?

Brendan Sullivan:

The 'cause, the, the problem as I saw it for.

Brendan Sullivan:

20 years was that tape drives had gotten too fast for the backup.

Brendan Sullivan:

Right.

Brendan Sullivan:

And the, and the, the backup can only run at one speed and the tape drive can

Brendan Sullivan:

only run at run speed and the speeds aren't anywhere near the, the same speed.

Brendan Sullivan:

Right.

Brendan Sullivan:

That's how we, that's how we invented multiplexing and, you know, uh,

Brendan Sullivan:

but the problem was that everybody always saw it as the opposite.

Brendan Sullivan:

They're like, oh, the tape drives are slow.

Brendan Sullivan:

And so I'm going to, um.

Brendan Sullivan:

You know, I'm gonna buy more tape drives.

Brendan Sullivan:

And I was always like, no.

Brendan Sullivan:

Right.

Brendan Sullivan:

But the faster tape drives got, the better it was for me because

Brendan Sullivan:

the worse the backup systems were.

Brendan Sullivan:

Um, and I just look better and better by, by fixing all those.

Brendan Sullivan:

Right.

Brendan Sullivan:

So you've talked about e-discovery.

Brendan Sullivan:

What does that look like how does somebody.

Brendan Sullivan:

Decide they need your kind of services versus whatever the alternatives might be.

Brendan Sullivan:

I would say the vast majority of clients or prospects

Brendan Sullivan:

that are required to produce data from backup systems, are not aware.

Brendan Sullivan:

The type of technologies that we've developed, um, in the industry so, so

Brendan Sullivan:

often when we get on a scoping call.

Brendan Sullivan:

Um, you know, it might, let's just say hypothetically it might be a

Brendan Sullivan:

NetBackup environment, and they might have to produce emails or messages

Brendan Sullivan:

from an email archiving platform or something that's been managed

Brendan Sullivan:

through NetBackup or backup exec.

Brendan Sullivan:

And the conversations go, you know, and, uh, okay, so how are you gonna do this?

Brendan Sullivan:

And, uh, it, the, the, the, and the thought process is, you know, do

Brendan Sullivan:

we know what sessions there are?

Brendan Sullivan:

Have you, will you do phase one imports?

Brendan Sullivan:

Will you do phase two imports?

Brendan Sullivan:

And we go, no, no, we don't use NetBackup we use our own software and uh, they

Brendan Sullivan:

say, well, how are you gonna restore the data if you don't have NetBackup?

Brendan Sullivan:

And so there's always a, um, and we'll say, we do, you know, we don't need

Brendan Sullivan:

it because we basically trick the tape cartridge into thinking it's talking to

Brendan Sullivan:

something like a, a NetBackup environment.

Brendan Sullivan:

And therefore we can do all sorts of things with this data.

Brendan Sullivan:

We don't necessarily need the tapes in sequence like the native software does.

Brendan Sullivan:

Um, we don't.

Brendan Sullivan:

Necessarily need to go through everything systematically to get the

Brendan Sullivan:

complete session restored, and this is what you have to do in eDiscovery.

Brendan Sullivan:

You have to go, the whole objective here is to cast the net wide.

Brendan Sullivan:

Um, capture everything, um, that is relevant for the potential case and

Brendan Sullivan:

ignore as much as you can that isn't, so you're not collecting too much data and

Brendan Sullivan:

just go straight for the specific files.

Brendan Sullivan:

And that, that, that leaves an ideal environment, um, for the lawyers

Brendan Sullivan:

to be, uh, you know, somebody that can find, pinpoint, and restore

Brendan Sullivan:

as little as possible, but restore exactly what is required and then

Brendan Sullivan:

produce that data in a defensible way.

Brendan Sullivan:

Preserving all metadata as you do it, and then reviewing and analyzing and, and

Brendan Sullivan:

and producing through, through that case.

Brendan Sullivan:

So that for us, what we've, what we've done is we've built our own software.

Brendan Sullivan:

So we have, uh, a piece of software that we, that is fundamentally two points.

Brendan Sullivan:

One is that it, it'll drive the devices.

Brendan Sullivan:

So it's kinda like all the SCSI mechanisms and, and, and

Brendan Sullivan:

what have you, all the buffers.

Brendan Sullivan:

Um, and then the rest is we, our coders create handlers that allow us to restore.

Brendan Sullivan:

All sorts of different backup softwares.

Brendan Sullivan:

So whether it be NetBackup, backup exec, Commvault, Tivoli, legato,

Brendan Sullivan:

et cetera, et cetera, et cetera.

Brendan Sullivan:

It's the same piece of software.

Brendan Sullivan:

And, um, what, and then, then the key skills that get added to that are, you

Brendan Sullivan:

know, we might not need the whole session, we might not need the whole thread.

Brendan Sullivan:

Um, so then it's a case of what, what do you need to learn about the backup

Brendan Sullivan:

environment and what's the most cost, effective, efficient, fastest way to

Brendan Sullivan:

go about learning in that environment?

Brendan Sullivan:

And that's, that's really the, um, the features and benefits of our tool that,

Brendan Sullivan:

uh, that allow us to be that early part of an eDiscovery process before the data gets

Brendan Sullivan:

loaded into a platform where the lawyers or the paralegals can review it and decide

Brendan Sullivan:

that it's, it's relevant for the case.

Prasanna Malaiyandi:

And if you compare, and I don't know if you have numbers

Prasanna Malaiyandi:

around this, but like doing the normal way that a backup person who was say,

Prasanna Malaiyandi:

using NetBackup and would've had to go through in terms of restoring each of the

Prasanna Malaiyandi:

sessions to a location, doing everything, using NetBackup versus using the software

Prasanna Malaiyandi:

that you guys have created, what sort of like efficiency gains are there to

Prasanna Malaiyandi:

be had by going with what you do versus like what a person would normally have

Prasanna Malaiyandi:

to do for a relatively large environment to handle that eDiscovery case.

Brendan Sullivan:

Well, the, the first and most obvious one is that

Brendan Sullivan:

we work off backups, whether or not, not whether or not that be

Brendan Sullivan:

a disc backup or a tape backup.

Brendan Sullivan:

We work off backups, which means that the data center folks.

Brendan Sullivan:

Don't have to change their lives at all.

Brendan Sullivan:

And, um, so that's a huge efficiency.

Brendan Sullivan:

Um, hand us the data, we'll take it from here, um, that that's a,

Brendan Sullivan:

an order of magnitude advantage.

Brendan Sullivan:

Um, and, and also it's, it's being used to, um, the legal world.

Brendan Sullivan:

Um, you know, they have, they have, it's all about defensibility,

Brendan Sullivan:

all about audit trails.

Brendan Sullivan:

All about response time, availability, project management.

Brendan Sullivan:

Um, once you, you know, once you've been through your first a hundred projects

Brendan Sullivan:

like that, you really get to know the kind of things that they ask for.

Brendan Sullivan:

And that's, that's a big factor.

Brendan Sullivan:

So a company that's going through litigation for the

Brendan Sullivan:

first time or second time.

Brendan Sullivan:

That's a big education they've got to go through.

Brendan Sullivan:

So we deal with the, we deal with the backups and therefore we don't

Brendan Sullivan:

interfere with, with normal operation.

Brendan Sullivan:

The, the second thing is that the infrastructure that data

Brendan Sullivan:

centers are often, um, often have, are built for purpose.

Brendan Sullivan:

They have a certain amount of data they're backing up, they have certain processes,

Brendan Sullivan:

and if you are going to have to succumb certain amounts of that infrastructure,

Brendan Sullivan:

it's going to interfere with your normal.

Brendan Sullivan:

Yeah, something's gotta give.

Brendan Sullivan:

And then the third thing is, um, it's defensibility.

Brendan Sullivan:

Um, you know, if, if you are in a legal situation and you're getting

Brendan Sullivan:

accused of something, and you might ultimately have to testify in a

Brendan Sullivan:

court of law as to what you did.

Brendan Sullivan:

What you produced and how you produced it.

Brendan Sullivan:

There's a, a much better defensibility from a third party company like

Brendan Sullivan:

ours than one of your employees.

Brendan Sullivan:

Um, that, you know, could, could potentially be argued by opposing

Brendan Sullivan:

counsel that, oh, well how do we know that you had an interest in finding,

Brendan Sullivan:

you know, what we're looking for?

Prasanna Malaiyandi:

Yeah.

Brendan Sullivan:

So those, those three things make it, make it ideal,

Brendan Sullivan:

really, and, and smart to, uh, pick out a third party rather than, um,

Brendan Sullivan:

rather than actually do it yourself.

Brendan Sullivan:

W. Curtis Preston: I think your answer was great.

Brendan Sullivan:

Um, the, I think the question the Prasanna was maybe asking

Brendan Sullivan:

was a little bit different.

Brendan Sullivan:

And, um, 'cause your, your answer was about, you know, why would somebody

Brendan Sullivan:

use you versus doing it themselves?

Brendan Sullivan:

What I would like to see you, uh, hone in on is just the actual, let's

Brendan Sullivan:

assume you had unlimited uh, resources.

Brendan Sullivan:

Well, you never had unlimited resources.

Brendan Sullivan:

But let's say you had a, you had a tape library and you had a

Brendan Sullivan:

NetBackup server for, uh, setting aside the con, the conflicting part.

Brendan Sullivan:

How efficient would you say your process of reading everything that needs to

Brendan Sullivan:

be read, restoring everything needs to be restored versus doing that same

Brendan Sullivan:

process, but using pick your favorite backup software and doing it that way.

Brendan Sullivan:

So, um, in our data center in Atlanta, um, I

Brendan Sullivan:

don't know how many tape drives we have, but it's probably 2000 plus.

Brendan Sullivan:

Um, and when, if somebody drops, uh, 500 tapes on us and they don't know.

Brendan Sullivan:

They, they, they have a keyword search requirement.

Brendan Sullivan:

They have a file requirement, but they don't know where it is.

Brendan Sullivan:

Um, we can go a hundred wide.

Brendan Sullivan:

I.

Brendan Sullivan:

Day one.

Brendan Sullivan:

And, uh, so in terms of the speed and, and then we can just scan, uh, you know,

Brendan Sullivan:

some of the features that I mentioned in our software, we could, it, it,

Brendan Sullivan:

e-discovery is all about ruling out.

Brendan Sullivan:

So it's not about throwing all of the tapes in and restoring, it's about

Brendan Sullivan:

scanning them in the most efficient way.

Brendan Sullivan:

Can you rule it out by date?

Brendan Sullivan:

Can you rule it out by.

Brendan Sullivan:

Uh, backup session type data, content type.

Brendan Sullivan:

Um, it's all about ruling out as fast as you can.

Brendan Sullivan:

So we go wide, fast and wide, and we rule out so.

Brendan Sullivan:

The, the, the devil's in the detail because it depends

Brendan Sullivan:

on what the, the matter is.

Brendan Sullivan:

But if it was that 500 tape project that you might try and tackle internally and

Brendan Sullivan:

you've got your NetBackup or your, your environment there, you might spend months.

Brendan Sullivan:

Whereas we might spend days in terms of getting to, getting to the data.

Brendan Sullivan:

So it really can be quite significant.

Brendan Sullivan:

W. Curtis Preston: Yeah, so it sounds like it's a combination of the fact that

Brendan Sullivan:

you actually do have, not unlimited, but a significant number of tape drive

Brendan Sullivan:

that, you know, I've been in environments that have hundreds of tape drives,

Brendan Sullivan:

but those are really, really rare.

Brendan Sullivan:

Most people have just enough tape drives.

Brendan Sullivan:

You spoke to this in your previous answer.

Brendan Sullivan:

Most people have just enough tape drives to get the, to get the job done.

Brendan Sullivan:

And by the way, it's not just tape driving.

Brendan Sullivan:

We've talked a lot about tape, but they, they have a, they

Brendan Sullivan:

have, they may have a dis array.

Brendan Sullivan:

Um, to, to do that job and that that disc system has its job to

Brendan Sullivan:

do, and then there's people, right?

Brendan Sullivan:

The fact that.

Brendan Sullivan:

You've written a piece of software that is purpose built for what you are doing.

Brendan Sullivan:

NetBackup network or TSM, pick your favorite backup software.

Brendan Sullivan:

None of them were written to do this.

Brendan Sullivan:

None of them, you know, if you're looking for.

Brendan Sullivan:

We have, we have hundreds of backups and we don't know where this file is.

Brendan Sullivan:

They are not written for that.

Brendan Sullivan:

Some of 'em have a little bit of search capability, but to

Brendan Sullivan:

say, um, I've been backing up.

Brendan Sullivan:

I mean, what percentage of of eDiscovery cases are emailed?

Brendan Sullivan:

It's really high, right?

Brendan Sullivan:

It is high.

Brendan Sullivan:

Yeah, I would, it's uh, it's still very high.

Brendan Sullivan:

It used to be a hundred percent, but it al almost a hundred percent, but

Brendan Sullivan:

it's still still 70% I would say.

Brendan Sullivan:

W. Curtis Preston: Yeah.

Brendan Sullivan:

Okay.

Brendan Sullivan:

So if you're going to do an email, e-discovery case, restoring, if

Brendan Sullivan:

you're doing this with backups, you have to restore dozens to

Brendan Sullivan:

hundreds of copies of exchange,

Prasanna Malaiyandi:

Didn't you have to do this before?

Prasanna Malaiyandi:

W. Curtis Preston: what's that?

Prasanna Malaiyandi:

Didn't you do this once for a consulting

Prasanna Malaiyandi:

W. Curtis Preston: Yeah, did this once.

Prasanna Malaiyandi:

It was very lucrative for the consulting company that I worked for at the time.

Prasanna Malaiyandi:

Um.

Prasanna Malaiyandi:

But that is it.

Prasanna Malaiyandi:

It's just, it's just simply not designed, you know, you talked about going wide.

Prasanna Malaiyandi:

Backup software isn't designed to go wide.

Prasanna Malaiyandi:

Backup software is designed to go narrow.

Prasanna Malaiyandi:

I need to restore this server, this directory, this database,

Prasanna Malaiyandi:

to this point in time.

Prasanna Malaiyandi:

It is not designed to go find needle in the haystack.

Prasanna Malaiyandi:

Right?

Prasanna Malaiyandi:

And I like what you said about how that eDiscovery is all

Prasanna Malaiyandi:

about, uh, what did you say?

Prasanna Malaiyandi:

You said all about excluding, all about

Brendan Sullivan:

Ruling out.

Brendan Sullivan:

W. Curtis Preston: ruling out, right?

Brendan Sullivan:

Yeah.

Brendan Sullivan:

Ruling out in a defensible way, right?

Brendan Sullivan:

Here is the process by which we ruled stuff out, and, uh, if you

Brendan Sullivan:

change your mind, we have all the metadata so we can, we can, you know.

Brendan Sullivan:

Unru things out.

Brendan Sullivan:

I just totally made up a phrase, but, uh, if you did that with, with,

Brendan Sullivan:

uh, you know, uh, pick your favorite backup software every time you

Brendan Sullivan:

go through is a separate process.

Brendan Sullivan:

Right.

Brendan Sullivan:

It's interesting now that I think about it because you,

Brendan Sullivan:

you said it's about ruling out.

Brendan Sullivan:

N that's not the way backup software works, right?

Brendan Sullivan:

In backup software, you're, you need to tell it what you want, right?

Brendan Sullivan:

Not, Hey, I want you to look at everything and then, but don't look at these things,

Brendan Sullivan:

uh, and just give me these things, but give them over this, this three,

Brendan Sullivan:

three-year period that, that just, that isn't the way backup software works.

Brendan Sullivan:

So you've, you've raised a point that it's something

Brendan Sullivan:

from a marketing perspective.

Brendan Sullivan:

I've always been a little bit uncomfortable with, and it's

Brendan Sullivan:

because of the vernacular, the terminologies that are used, backup.

Brendan Sullivan:

So, um, uh, it's easy.

Brendan Sullivan:

It's easier for us to say we're experts in backup.

Brendan Sullivan:

The truth is that backup softwares, companies are experts in backup and

Brendan Sullivan:

they, after they call the product.

Brendan Sullivan:

BUR backup and restore, but the only get ever gets called backup.

Brendan Sullivan:

All we do is the R.

Brendan Sullivan:

We don't do any backup.

Brendan Sullivan:

But if we say, but if we say we're a restore company, it can

Brendan Sullivan:

get completely misunderstood.

Brendan Sullivan:

So we say, yeah, we we're backup experts.

Brendan Sullivan:

But the truth is we don't do any backup.

Brendan Sullivan:

We only do

Prasanna Malaiyandi:

Well, well, and to become restore experts, you

Prasanna Malaiyandi:

have to be backup experts, right?

Prasanna Malaiyandi:

Because without that, right, you're just downstream.

Prasanna Malaiyandi:

So you have to really be entrenched and really deeply knowledgeable

Prasanna Malaiyandi:

about the backup in order to be able to do restore really well.

Prasanna Malaiyandi:

Uh, the one thing Curtis, uh, going back to your point about sort

Prasanna Malaiyandi:

of the number of tape drives and like how normally in your backup

Prasanna Malaiyandi:

infrastructure, you only have enough infrastructure to get the stuff done.

Prasanna Malaiyandi:

Imagine if you went as a backup person at a company, you went to

Prasanna Malaiyandi:

the CIO and was like, Hey, I need a 10 million extra dollars to have

Prasanna Malaiyandi:

a thousand more tape drives so I can handle an e-discovery request.

Prasanna Malaiyandi:

That might happen every once in a while.

Prasanna Malaiyandi:

Right.

Prasanna Malaiyandi:

Already backup folks are strapped for budget, right?

Prasanna Malaiyandi:

And going and saying, yes, I need this in order to be able to handle

Prasanna Malaiyandi:

an e-discovery request, which may or might not happen, may be unpredictable.

Prasanna Malaiyandi:

You don't know what the scope is.

Prasanna Malaiyandi:

You can't be like, Hey, I'm always gonna search these

Prasanna Malaiyandi:

servers, or only emails, right?

Prasanna Malaiyandi:

It's, it all depends on what the case is, so you can't really predict that.

Prasanna Malaiyandi:

And so you might have to size for the largest or size for the smallest, and

Prasanna Malaiyandi:

then your window goes out the door, right?

Prasanna Malaiyandi:

So.

Prasanna Malaiyandi:

W. Curtis Preston: Yeah, I do wanna speak to the the world of disc backups

Prasanna Malaiyandi:

because as you know, Brendan, you know, a lot of the world has gone to disc.

Prasanna Malaiyandi:

I mean, you guys have live in the world of tape, but you also speak the

Prasanna Malaiyandi:

world of disc, and so I just wanted to speak to that world as well.

Prasanna Malaiyandi:

Your efficiency comes from both, from the fact that you can go so wide because

Prasanna Malaiyandi:

you do have all those tape resources, but also because if you were handed

Prasanna Malaiyandi:

a, a large, uh, you know, I, I know I talked to you just today about how

Prasanna Malaiyandi:

a customer had shipped their, their, uh, data domain box to you, right?

Prasanna Malaiyandi:

And, uh, you can also very easily create multiple sessions against that.

Prasanna Malaiyandi:

Right.

Brendan Sullivan:

The technology is similar.

Brendan Sullivan:

The same but requires tweaking.

Brendan Sullivan:

Um, our software requires tweaking.

Brendan Sullivan:

But you know, it's interesting about that, that project that we talked

Brendan Sullivan:

about, uh, today, that, uh, we, we were restoring exchanged instances,

Brendan Sullivan:

thousands of custodians, um, from data domain infrastructure and, um,

Brendan Sullivan:

the lawyers always called it tape.

Brendan Sullivan:

And we never touched a tape.

Brendan Sullivan:

We in the end, we, we couldn't stop them saying, you know, have

Brendan Sullivan:

you restored these tapes yet?

Brendan Sullivan:

Or have you restored those, those tapes yet?

Brendan Sullivan:

We couldn't, we couldn't stop that.

Brendan Sullivan:

So it, it was all coming off data domain.

Brendan Sullivan:

We never touched a tape, but we still used that as.

Brendan Sullivan:

Software and tweaked our software to be able to, uh, first restore

Brendan Sullivan:

the, uh, um, the backups from within the data domain and then extract,

Brendan Sullivan:

exchange, and then extract custodian, PSD messages, mailboxes, et cetera.

Brendan Sullivan:

Um.

Brendan Sullivan:

W. Curtis Preston: Can you speak to that word by the way?

Brendan Sullivan:

That was a word that was new to me when coming to the company was custodian.

Brendan Sullivan:

Um, can you speak to that word?

Brendan Sullivan:

It's a, it's a mailbox user.

Brendan Sullivan:

Uh, so what often gets used is if, if you are in a large company and, um.

Brendan Sullivan:

There's 6,000, uh, mailbox users.

Brendan Sullivan:

So you might have 6,000 mailbox users on an exchange environment,

Brendan Sullivan:

and then three people, uh, are under investigation for whatever reason.

Brendan Sullivan:

And we have to produce the mailboxes, multiple instances, you know,

Brendan Sullivan:

whether they be from fos in, uh, incrementals differentials, whatever.

Brendan Sullivan:

If we have to produce all of the instances of that mailbox user, that the term

Brendan Sullivan:

that is used is those three custodians.

Brendan Sullivan:

Prasanna Malaiyandi: It's a legal term, right?

Brendan Sullivan:

Yeah, I guess.

Brendan Sullivan:

Yeah.

Brendan Sullivan:

W. Curtis Preston: Yeah, I, it, it's just for me, historically,

Brendan Sullivan:

that word, I mean, it meant someone who took care of the data.

Brendan Sullivan:

So I always thought of a data custodian as like, I have thought

Brendan Sullivan:

of myself as a data custodian, but that's not the way it, that's not

Brendan Sullivan:

the way it's meant in this context.

Brendan Sullivan:

That's why I just wanted to make sure we, we threw that out.

Prasanna Malaiyandi:

So Brendan, I know we've been talking a lot

Prasanna Malaiyandi:

about e-discovery, but are there other use cases that you see people

Prasanna Malaiyandi:

also needing this capability?

Prasanna Malaiyandi:

Like I used to work for backup vendors, many backup vendors, and

Prasanna Malaiyandi:

one of the challenges that people would always have is like, Hey,

Prasanna Malaiyandi:

I have name your backup vendor.

Prasanna Malaiyandi:

I wanna leave them and switch to your solution, but I have all this.

Prasanna Malaiyandi:

Data and I don't know what to really do with it, and I don't wanna

Prasanna Malaiyandi:

continue paying the maintenance contracts and other things, and

Prasanna Malaiyandi:

I'm not sure what to do with that.

Prasanna Malaiyandi:

Is that something that you guys also hear from customers and do you have

Prasanna Malaiyandi:

the ability to help them with those

Brendan Sullivan:

It's, uh, increasingly, increasingly, the, um, in fact, I

Brendan Sullivan:

would, I would say that there are.

Brendan Sullivan:

Two fundamental, um, reasons for our technology.

Brendan Sullivan:

You know, one is the remediation side of it, um, and the other is the specific

Brendan Sullivan:

litigation discovery side of it.

Brendan Sullivan:

Um, so it's, it's the, the federal rules of civil procedure of, of, of, of kind,

Brendan Sullivan:

of guide make it easy or difficult.

Brendan Sullivan:

And they've changed over recent years that make it a little easier, a

Brendan Sullivan:

little more justifiable to remediate.

Brendan Sullivan:

Delete, uh, certain data.

Brendan Sullivan:

Um, and what we think has, has, has happened from that coupled with the,

Brendan Sullivan:

the growth in cloud and, and the demise of email archive platforms.

Brendan Sullivan:

Um, I.

Brendan Sullivan:

What's happened is that migration is, is much more topical and our

Brendan Sullivan:

technologies lends itself extremely, you know, ideally for migration.

Brendan Sullivan:

Um, but I think also, I think the, what, what so many

Brendan Sullivan:

companies really want to do, I.

Brendan Sullivan:

Is delete the, uh, I think I see the main objective is deletion on demand

Brendan Sullivan:

is I think the term that I'd, I'd coin.

Brendan Sullivan:

So, you know, if you have 50 petabytes of data, um, that spanning back 15,

Brendan Sullivan:

20 years, the reality of you needing that or having to keep all of that.

Brendan Sullivan:

Uh, is a nonsense.

Brendan Sullivan:

You know, you, you don't, but there is some in there that you really

Brendan Sullivan:

should, because if you don't, it could land you in trouble or

Brendan Sullivan:

it could, could have some value.

Brendan Sullivan:

And so, um, migration is the driver I.

Brendan Sullivan:

We would like to take our legacy, uh, environment and we would like to put it in

Brendan Sullivan:

a more modern environment, a cloud-based backup system or something like that.

Brendan Sullivan:

And, and then we say, okay, you, you know, hundreds of terabytes

Brendan Sullivan:

of data, we can migrate that.

Brendan Sullivan:

And, and, and it's, it's controlled by.

Brendan Sullivan:

Often by the bandwidth of the legacy infrastructure.

Brendan Sullivan:

So if it's an email archiving platform, like a source one where uh, support

Brendan Sullivan:

is going away at the end of this year, and migration of data out of those

Brendan Sullivan:

environments, uh, are limited by the speed that that source one infrastructure

Brendan Sullivan:

can migrate those messages out.

Brendan Sullivan:

But you've got to.

Brendan Sullivan:

Migrate them out to be able to remediate, to be able to delete, to be

Brendan Sullivan:

able to keep, uh, whatever you want.

Brendan Sullivan:

It's, it's, it's complex, it's slow.

Brendan Sullivan:

And, um, the ability to, to take the storage environment of those legacy

Brendan Sullivan:

environments and go fast and wide, um, is.

Brendan Sullivan:

Is highly valuable.

Brendan Sullivan:

Um, and, but that's the driver.

Brendan Sullivan:

It's not just the migration, that's the driver, it's the deletion because once

Brendan Sullivan:

you, it's like turning over the stone.

Brendan Sullivan:

Um, this is offsite Storage vendors have made a lot of money, uh,

Brendan Sullivan:

for many years of keeping stuff.

Brendan Sullivan:

And if you don't look at something, uh, maybe it's not there.

Brendan Sullivan:

If you look at it.

Brendan Sullivan:

And you know it's there, then you have to do something with it.

Brendan Sullivan:

So, um, the challenge is, is in, for us, in terms of what technology

Brendan Sullivan:

we develop, we need that, uh, the clients need that technology to be

Brendan Sullivan:

able to migrate quickly, um, delete defensively and delete on demand.

Brendan Sullivan:

So it's, it's not just migration.

Brendan Sullivan:

It's migration and deletion.

Brendan Sullivan:

Um, which the term I would use.

Brendan Sullivan:

Um, generally is remediation of, of, uh, of data.

Brendan Sullivan:

It's a growing market and data privacy is only making that,

Brendan Sullivan:

um, come more to the fore.

Brendan Sullivan:

Um, and, you know, companies, there's a lot of companies out there that, that

Brendan Sullivan:

want their, their backed up archive data in the cloud so that they can

Brendan Sullivan:

forever remove infrastructure within their data center and just put it

Brendan Sullivan:

all up in, in the cloud, which, um.

Brendan Sullivan:

You know, it makes perfect sense to remediate that data

Brendan Sullivan:

before it goes to the cloud.

Brendan Sullivan:

Not on mass.

Prasanna Malaiyandi:

yeah, because even though cloud is cheap , especially

Prasanna Malaiyandi:

when you talk about deep storage, uh.

Prasanna Malaiyandi:

It is still a cost, and if you keep adding that up over the months and the

Prasanna Malaiyandi:

years that you're keeping that data for, right, those costs can add up.

Brendan Sullivan:

It's only cheap.

Brendan Sullivan:

It's only cheap on the way in.

Brendan Sullivan:

It's, it's expensive, on the way out.

Brendan Sullivan:

Um, egress is, is a, is is what's gonna hurt.

Prasanna Malaiyandi:

Although I did hear that at least AWS and some of

Prasanna Malaiyandi:

the other public cloud companies due to EU regulations are now,

Prasanna Malaiyandi:

uh, have removed egress costs if you are canceling your account.

Prasanna Malaiyandi:

So they're at least starting to help there, but it doesn't help if you need

Prasanna Malaiyandi:

to pull data out just for a one-off case or something else like that.

Prasanna Malaiyandi:

So.

Brendan Sullivan:

Yeah.

Brendan Sullivan:

W. Curtis Preston: Yeah, I, I can see all kinds of migrations here, right?

Brendan Sullivan:

I can see, I, you know, I know that.

Brendan Sullivan:

So there are plenty of people that are still on tape and they want to keep the

Brendan Sullivan:

tapes, but they realize that they have a bunch of DLT one tapes and you could

Brendan Sullivan:

put, I don't know how many DLT one tapes you can put on an LT oh eight, right?

Brendan Sullivan:

Or an LT oh nine.

Brendan Sullivan:

Uh, but you, but you guys can do that, right?

Brendan Sullivan:

You can, you can migrate, you can migrate and, and remediate there.

Brendan Sullivan:

Uh, you can keep everything.

Brendan Sullivan:

But keep it in a much smaller space, reducing your monthly bill from whoever

Brendan Sullivan:

it is that's holding onto your tapes.

Brendan Sullivan:

Or if you're holding onto your own tapes, you're, you know, reduce

Brendan Sullivan:

your data center footprint of that.

Brendan Sullivan:

You can migrate data into some sort of cloud storage, like you

Brendan Sullivan:

said, remediate along the way.

Brendan Sullivan:

You say, look, we've got all these backups.

Brendan Sullivan:

And the only thing we want to keep out of them is the exchange data.

Brendan Sullivan:

You can do that, right?

Brendan Sullivan:

You can, uh, extract just the exchange data or just the

Brendan Sullivan:

whatever data, whatever it is.

Brendan Sullivan:

Um, you can extract that out defensively because maybe they've got a, a

Brendan Sullivan:

regulatory requirement to keep that.

Brendan Sullivan:

Or maybe they've got a, a voice system and they have to keep those records.

Brendan Sullivan:

Whatever it it is that, that they have to keep.

Brendan Sullivan:

You can make sure that they keep that, but delete everything else.

Brendan Sullivan:

Migrating that into whatever kind of system that they want to do.

Brendan Sullivan:

Um, and I know we've even talked about, um, ways in which that

Brendan Sullivan:

you could potentially migrate it into another backup system.

Brendan Sullivan:

Definitely more complicated, I think.

Brendan Sullivan:

Um, but it's doable.

Brendan Sullivan:

But obviously it's a hard, uh, it's a high level of effort, which

Brendan Sullivan:

would, which would be costly.

Brendan Sullivan:

So then the customer would just have to make a, a decision as to whether or

Brendan Sullivan:

not, I think that was not a question.

Brendan Sullivan:

I just talked for five minutes.

Brendan Sullivan:

Brendan, we've talked about the backups, we've talked about, uh, the

Brendan Sullivan:

remediation side and, uh, and e-discovery.

Brendan Sullivan:

Uh, but as I recall, there's also another part of the company

Brendan Sullivan:

that talks about forensics.

Brendan Sullivan:

What, um, so it sounds like you, you're just handling a, a, a, all, all

Brendan Sullivan:

the data that needs to be collected.

Brendan Sullivan:

Yeah, so, so, uh, the backup that we've said,

Brendan Sullivan:

uh, is not really what we do.

Brendan Sullivan:

We do the restore.

Brendan Sullivan:

Um, the, it, it's the proce, the legal process is, um, best understood.

Brendan Sullivan:

Um, from a model that's being created.

Brendan Sullivan:

Um, it's called the EDRM model, um, electronic Discovery Reference Model.

Brendan Sullivan:

And, um, you can follow it and there's a, there's a process which is, you know,

Brendan Sullivan:

identification of target data over on one side and all the way to produce

Brendan Sullivan:

in a court of law on the other side, and the restoration and production

Brendan Sullivan:

of data from legacy environments.

Brendan Sullivan:

We've about thus far is really on the left hand side of that ED rm,

Brendan Sullivan:

uh, model, and more on the right.

Brendan Sullivan:

Is, uh, the forensic side and, uh, the e-discovery side, which

Brendan Sullivan:

is where the analysis of the data.

Brendan Sullivan:

So just getting the target data is what we've talked about thus far.

Brendan Sullivan:

And inevitably when we're doing that, some clients they say, well,

Brendan Sullivan:

that's only part of the process.

Brendan Sullivan:

Um, we'd like, um, we'd ultimately like you to actually find the data or help

Brendan Sullivan:

us find the specific data that might.

Brendan Sullivan:

Be used for defense or, um, for whatever, whatever the lawyers,

Brendan Sullivan:

uh, are trying to achieve.

Brendan Sullivan:

And so that, that part is, uh, much more analysis, keyword search, um,

Brendan Sullivan:

artificial intelligence, machine learning, computer, uh, aided learning that allows,

Brendan Sullivan:

um, uh, platforms to sift through.

Brendan Sullivan:

Fully indexed, uh, all sorts of data very, very quickly and build a story

Brendan Sullivan:

that the lawyers can use, um, as, as fast and efficiently as possible.

Brendan Sullivan:

So we do have two other departments, um, besides the, the Restore side.

Brendan Sullivan:

We have computer forensics where we have certified forensic examiners that

Brendan Sullivan:

typically look at, um, you know, laptops, PCs, windows, servers, but you know, more.

Brendan Sullivan:

More, more recently it's, it's, uh, iPhones and Androids.

Brendan Sullivan:

Um, there's a lot of data on those devices now, um, using technologies

Brendan Sullivan:

like Cellebrite and NK and X-rays and various other things.

Brendan Sullivan:

So we have a computer forensics department that, uh, our examiners

Brendan Sullivan:

specifically work in that area.

Brendan Sullivan:

Um.

Brendan Sullivan:

Producing and reviewing things like WhatsApp chat messages,

Brendan Sullivan:

signal chat messages, et cetera.

Brendan Sullivan:

Teams is coming just around the corner.

Brendan Sullivan:

Um, and then the e-discovery platform, um, which is, um, uh, the actual,

Brendan Sullivan:

where the data actually resides and where lawyers and paralegals will, will

Brendan Sullivan:

search and review and then tag relevant.

Brendan Sullivan:

Uh, data and then come back to 'em to build the stories that they will

Brendan Sullivan:

send to opposing counsel or ultimately go, uh, go to court to produce.

Brendan Sullivan:

Um, we also have a e-discovery department, and, um, they're not

Brendan Sullivan:

the largest parts of our, uh, of our portfolio, but, um, they're an

Brendan Sullivan:

essential part and they're growing.

Brendan Sullivan:

Um, because what clients want is they want you to be able to handle everything from

Brendan Sullivan:

the far left to as far right as possible.

Prasanna Malaiyandi:

Yeah, you guys are like the experts, and so if you're a

Prasanna Malaiyandi:

company, you have no idea where to start, and you're like, Hey, I got this request.

Prasanna Malaiyandi:

I have a bunch of data.

Prasanna Malaiyandi:

I don't know what to do.

Prasanna Malaiyandi:

It's like, Hey, I should give a call to you guys and be like, Hey, I need help.

Brendan Sullivan:

Yeah.

Brendan Sullivan:

W. Curtis Preston: Yeah, I, I think remember one of the biggest surprises

Brendan Sullivan:

for me was when I was looking at all the things that, uh, you do,

Brendan Sullivan:

was that e-discovery part, right?

Brendan Sullivan:

So we were talking about Microsoft 365, and you were explaining how that you

Brendan Sullivan:

do the, the you, you use the customers.

Brendan Sullivan:

eDiscovery tool in Microsoft 365.

Brendan Sullivan:

And I remember asking, well, why don't they just do that?

Brendan Sullivan:

You're like, well, because it's really hard.

Brendan Sullivan:

Right?

Brendan Sullivan:

Because it's, it's a, it's a very complicated, and again, going back

Brendan Sullivan:

to something you said much earlier, is you want to be able to, to

Brendan Sullivan:

defensively say that you did this in the proper way, that you conducted

Brendan Sullivan:

the search in a proper way to, so that you could say, here's what we did.

Brendan Sullivan:

Here's how, you know, here's what we've, I'm sorry, here's what we've

Brendan Sullivan:

collected and here's the process that we used to collect that.

Brendan Sullivan:

And that's a defensible process.

Brendan Sullivan:

Um, versus somebody who is clicking on Microsoft 360 five's e-discovery

Brendan Sullivan:

button for the first time.

Prasanna Malaiyandi:

I could see you doing that, Curtis.

Brendan Sullivan:

Let me tell you, Curtis is a fast learner.

Brendan Sullivan:

W. Curtis Preston: I try, I try, I try.

Brendan Sullivan:

Well, um, with that, uh, Brendan, thanks for coming on.

Brendan Sullivan:

Thanks for having me.

Brendan Sullivan:

W. Curtis Preston: And thanks persona for your usual great questions as well.

Prasanna Malaiyandi:

I try Curtis and Brandon.

Prasanna Malaiyandi:

It was nice to meet you.

Brendan Sullivan:

You too.

Brendan Sullivan:

You too.

Brendan Sullivan:

W. Curtis Preston: And uh, thanks to our listeners.

Brendan Sullivan:

Be sure to subscribe so that you don't miss an episode.

Brendan Sullivan:

That is a wrap,