1 00:00:00,000 --> 00:00:03,060 Natalie Ledwell: Always have that big number in mind, because like 2 00:00:03,060 --> 00:00:07,260 I said, if you don't put it out there, then you'll never reach it. 3 00:00:07,620 --> 00:00:11,670 And the thing is, as you keep getting to these little milestones and achieving 4 00:00:11,670 --> 00:00:16,590 these, you are starting to gather all this evidence and all this proof, 5 00:00:17,115 --> 00:00:18,315 that, what you're doing is working 6 00:00:25,785 --> 00:00:28,215 David Shriner-Cahn: Welcome to Smashing the Plateau. 7 00:00:28,515 --> 00:00:32,115 We help consultants, coaches, entrepreneurs, and small business 8 00:00:32,120 --> 00:00:36,615 owners build their business after a long career as an employed professional. 9 00:00:37,065 --> 00:00:40,175 We believe you should be able to do what you love and get paid 10 00:00:40,175 --> 00:00:42,035 what you are worth, consistently. 11 00:00:42,485 --> 00:00:44,915 I'm your host, David Shriner-Cahn. 12 00:00:45,035 --> 00:00:48,335 Today on Smashing the Plateau, I'm speaking with best selling 13 00:00:48,335 --> 00:00:51,725 author and co-founder of Mind Movies, Natalie Ledwell. 14 00:00:52,445 --> 00:00:56,945 In today's episode, you'll learn how to identify your niche and create a 15 00:00:56,950 --> 00:00:59,135 big vision to turn it into reality. 16 00:00:59,614 --> 00:01:01,565 Stay with us to hear all the details. 17 00:01:02,465 --> 00:01:05,144 How do you feel about your progress toward your vision? 18 00:01:05,795 --> 00:01:10,080 Would you like to be part of a structured, supportive process to help you implement 19 00:01:10,080 --> 00:01:13,619 ideas that you know would help you move the needle toward your goals? 20 00:01:14,280 --> 00:01:18,000 As a member of the Smashing the Plateau Community, you'll have access 21 00:01:18,000 --> 00:01:19,919 to a structured process for growth. 22 00:01:20,415 --> 00:01:25,095 You'll also be a member of a community that is built to be a safe, caring place 23 00:01:25,425 --> 00:01:29,505 where inclusive, direct, active, and empowering conversations are welcome. 24 00:01:30,105 --> 00:01:33,765 Inside the Smashing the Plateau Community, you'll find a range of 25 00:01:33,765 --> 00:01:38,505 tools and resources to support you as an entrepreneur, access to experts 26 00:01:38,565 --> 00:01:40,365 and answers to your burning questions. 27 00:01:40,905 --> 00:01:44,265 If you are committed to getting your consulting, coaching, or small business 28 00:01:44,265 --> 00:01:48,764 to grow on your own terms, so that you can deliver great results to your ideal 29 00:01:48,764 --> 00:01:52,755 clients, while supporting the lifestyle you want, and you don't want to do 30 00:01:52,755 --> 00:01:56,714 it alone, apply to become a member of the Smashing the Plateau Community. 31 00:01:57,315 --> 00:02:00,095 Learn more at smashingtheplateau.com. 32 00:02:00,734 --> 00:02:02,955 Now, let's welcome Natalie Ledwell. 33 00:02:03,524 --> 00:02:08,625 Dame Natalie Ledwell is a bests selling author host of the podcast, Not Over, 34 00:02:08,625 --> 00:02:13,200 Just Different, co-host of the cable TV show, WAKE UP, and founder of 35 00:02:13,200 --> 00:02:18,240 Mind Movies, the usually successful and revolutionary online personal 36 00:02:18,240 --> 00:02:22,230 development company that has reached over 10 million people worldwide. 37 00:02:22,410 --> 00:02:23,680 Natalie, welcome to the show. 38 00:02:24,120 --> 00:02:25,109 Natalie Ledwell: Hey, David, how are you? 39 00:02:25,980 --> 00:02:26,310 David Shriner-Cahn: Great. 40 00:02:26,310 --> 00:02:27,743 Tell me a little bit about your audience. 41 00:02:27,759 --> 00:02:29,949 Natalie Ledwell: My audience is actually me. 42 00:02:31,689 --> 00:02:35,372 I know that often when we're giving people advice about, going out and 43 00:02:35,377 --> 00:02:37,502 starting a business to go find your tribe. 44 00:02:37,507 --> 00:02:38,306 Who's your tribe? 45 00:02:38,306 --> 00:02:43,176 I just found that I just showed up as myself and then what attracted to me 46 00:02:43,176 --> 00:02:47,892 was women who are similar to me, they're in middle age, maybe coming out of a 47 00:02:47,892 --> 00:02:51,252 marriage or the kids have gone off to college or whatever that is, and they're 48 00:02:51,257 --> 00:02:54,346 looking at this next chapter of their life and going, how do I contribute? 49 00:02:54,346 --> 00:02:55,306 How do I make a difference? 50 00:02:55,311 --> 00:02:56,895 How can I, still do something. 51 00:02:56,900 --> 00:02:58,425 It's not like my life is over. 52 00:02:58,425 --> 00:03:00,641 I still wanna be able to do something that's fulfilling. 53 00:03:01,151 --> 00:03:03,550 So that's normally who my, my audience is. 54 00:03:03,561 --> 00:03:06,946 And I normally talk a lot about personal development and mindset. 55 00:03:06,970 --> 00:03:13,720 In the aspect of how do I apply those principles to a business or to a 56 00:03:13,720 --> 00:03:15,370 new vocation or something like that. 57 00:03:15,670 --> 00:03:18,550 David Shriner-Cahn: Why have you chosen personal development and mindset 58 00:03:18,550 --> 00:03:21,100 as the primary areas to focus on? 59 00:03:21,625 --> 00:03:24,315 Natalie Ledwell: Ah, I got into Mind Movies or started Mind 60 00:03:24,315 --> 00:03:25,975 Movies totally by accident. 61 00:03:26,105 --> 00:03:29,623 A serendipitous series of events, let's just say The Secret had just 62 00:03:29,628 --> 00:03:33,881 came out in 2006 and talking about the Law of Attraction, Oprah had 63 00:03:33,881 --> 00:03:38,447 just interviewed, a lot of the main teachers from that movie and everyone 64 00:03:38,447 --> 00:03:40,187 was talking about visualization. 65 00:03:40,577 --> 00:03:44,177 Now at the time I had four businesses. 66 00:03:44,312 --> 00:03:49,292 That I was running at the same time with my husband concurrently. 67 00:03:49,442 --> 00:03:51,144 And, yeah, it was crazy. 68 00:03:51,174 --> 00:03:55,884 And a friend of ours approached us with this idea of creating a little 69 00:03:55,889 --> 00:03:59,634 movie, like a little slideshow, which was his version of a vision board. 70 00:03:59,994 --> 00:04:03,382 So it helped people to be able to visualize the life they wanted to live. 71 00:04:03,742 --> 00:04:05,422 Now it was a hot topic around the world. 72 00:04:05,982 --> 00:04:07,752 Oprah had just featured The Secret. 73 00:04:07,798 --> 00:04:10,933 let's go into business and set up, website and we're like, dude, first 74 00:04:10,933 --> 00:04:12,193 of all, we've got four businesses. 75 00:04:12,193 --> 00:04:15,703 I got no time for this, even though I knew it was a great idea. 76 00:04:15,733 --> 00:04:17,903 And the other thing was that I knew nothing about the internet. 77 00:04:17,905 --> 00:04:19,785 My husband could hardly turn on a computer. 78 00:04:20,485 --> 00:04:22,405 And I hadn't even heard of YouTube. 79 00:04:22,735 --> 00:04:25,925 I know someone was trying to describe a social network to me. 80 00:04:25,955 --> 00:04:29,875 I go, wait a minute, you put your personal details on a website on the internet. 81 00:04:29,880 --> 00:04:31,015 Why would anyone do that? 82 00:04:31,555 --> 00:04:35,746 That's how little I knew when we got started put a little video on YouTube. 83 00:04:36,076 --> 00:04:39,964 We had so much traffic coming from that, we made our first three sales 84 00:04:39,984 --> 00:04:43,194 and the second day we had that video up, which was very exciting. 85 00:04:43,674 --> 00:04:46,524 And then within a few months we had that many emails coming from people 86 00:04:46,524 --> 00:04:48,144 going, this is changing my life. 87 00:04:48,444 --> 00:04:50,574 We're like, all right, these are the businesses, whatever. 88 00:04:50,604 --> 00:04:51,864 We've gotta focus on this. 89 00:04:51,864 --> 00:04:52,704 This is it. 90 00:04:52,709 --> 00:04:55,284 It really ignited something in me where I'm like, no, we can 91 00:04:55,284 --> 00:04:56,574 really make a difference here. 92 00:04:56,824 --> 00:04:59,404 And it was something I'm like, we have to figure out this internet thing. 93 00:05:00,484 --> 00:05:00,784 David Shriner-Cahn: yeah. 94 00:05:00,904 --> 00:05:04,144 And was there something specific in the content that you put up that you 95 00:05:04,144 --> 00:05:05,864 think was really attractive to people? 96 00:05:05,864 --> 00:05:08,057 Natalie Ledwell: It was just a really simple idea. 97 00:05:08,762 --> 00:05:12,368 You know the idea of, with a vision board, normally people will cut out a photo 98 00:05:12,368 --> 00:05:16,148 of the house they want, or the car or the vacation, so that when they look at 99 00:05:16,153 --> 00:05:20,888 those photos, they can imagine themselves in that house or on that vacation. 100 00:05:21,338 --> 00:05:25,478 But when you had this dynamic moving little video that has 101 00:05:25,483 --> 00:05:29,138 affirmations, that describes what it is that you want with the photos. 102 00:05:29,648 --> 00:05:33,378 And then you add the music to that, that like the soundtrack to it. 103 00:05:33,378 --> 00:05:36,784 when we are visualizing what's most important is how we feel like we need to 104 00:05:36,784 --> 00:05:38,284 feel what it's like to already be there. 105 00:05:38,614 --> 00:05:41,003 And so the music was like the secret source. 106 00:05:41,423 --> 00:05:46,696 So having such a simple idea like that, I, my first career was in fitness. 107 00:05:46,876 --> 00:05:49,456 I started managing fitness clubs when I was 21 years. 108 00:05:50,071 --> 00:05:51,571 Talk my way into this job. 109 00:05:51,571 --> 00:05:52,921 I had no idea what I was doing. 110 00:05:52,921 --> 00:05:56,101 I'm like, I reckon I could do a better job than you, but it, this is 111 00:05:56,101 --> 00:05:57,991 how I cut my entrepreneurial teeth. 112 00:05:58,411 --> 00:06:00,571 I was managing other people's businesses. 113 00:06:00,931 --> 00:06:04,741 So by the time I finally went into my own, I'd had all this experience, which 114 00:06:04,741 --> 00:06:10,501 was fantastic, but my bosses at the time would send me to the Tony Robins 115 00:06:10,501 --> 00:06:12,271 and the Jim Rohn and the Zig Zeigler. 116 00:06:12,410 --> 00:06:14,090 And so I was always a student. 117 00:06:14,580 --> 00:06:15,480 Personal development. 118 00:06:15,480 --> 00:06:19,350 And I always felt like I had this positive career now, my first 119 00:06:19,350 --> 00:06:21,750 business after that was a nightclub. 120 00:06:22,020 --> 00:06:25,925 So I had this stark contrast of going from somewhere where I think I was doing 121 00:06:25,925 --> 00:06:28,175 something positive to this, oh my God. 122 00:06:28,175 --> 00:06:30,545 I'm creating an environment for people that to go out and drink and 123 00:06:30,545 --> 00:06:32,105 have a very unhealthy lifestyle. 124 00:06:32,189 --> 00:06:36,007 Getting back, you know, when we were receiving these emails, sparking 125 00:06:36,007 --> 00:06:38,947 that thing inside of me, I'm like, Ooh, I remember this feeling. 126 00:06:39,187 --> 00:06:40,927 This is what I used to do when I was younger. 127 00:06:40,927 --> 00:06:43,009 and it felt like I was home. 128 00:06:43,219 --> 00:06:45,830 It felt like, no, this is exactly where I'm meant to be. 129 00:06:45,891 --> 00:06:48,302 Which is not what I felt when I was in that nightclub. 130 00:06:48,302 --> 00:06:51,523 So when it of ignited those deeper feelings for me, I'm like, okay, 131 00:06:51,523 --> 00:06:53,293 I need to really pay attention to 132 00:06:53,293 --> 00:06:53,713 this. 133 00:06:53,790 --> 00:06:57,660 How hard was it to say no to those four existing business? 134 00:06:57,718 --> 00:06:59,167 We didn't say no straight away. 135 00:06:59,507 --> 00:07:02,464 And, and this is it, anyone who's looking to, to go into a business, 136 00:07:02,464 --> 00:07:05,961 I don't, and I think you are the same, we have the same opinion here. 137 00:07:06,321 --> 00:07:08,695 Don't jump in and and just cut your ties. 138 00:07:09,025 --> 00:07:13,230 We still, we had our, my husband's, brother come in and run a couple of 139 00:07:13,230 --> 00:07:14,860 the coffee franchises that we had. 140 00:07:14,860 --> 00:07:17,037 One of the other one was like a network marketing business. 141 00:07:17,037 --> 00:07:20,271 So we were still able to run that, because it was mainly online. 142 00:07:20,323 --> 00:07:24,119 so we still able to maintain some of those businesses, why we started 143 00:07:24,119 --> 00:07:27,384 to dabble into Mind Movies and looking what that looked like. 144 00:07:27,384 --> 00:07:30,807 We ended up buying a program, a few months in cuz we're like, how do 145 00:07:30,807 --> 00:07:32,247 we do the internet marketing thing? 146 00:07:32,252 --> 00:07:34,137 And then we realized you could buy programs that would 147 00:07:34,137 --> 00:07:35,337 teach you how to do that. 148 00:07:35,727 --> 00:07:39,657 And so we bought one program, it was a $2,000 investment, which 149 00:07:39,662 --> 00:07:42,267 at the time for us was huge. 150 00:07:42,657 --> 00:07:45,796 And you, we've never spent $2,000 online for anything. 151 00:07:45,796 --> 00:07:47,114 It's what if it's a scam? 152 00:07:47,143 --> 00:07:48,844 we had to go through that whole process. 153 00:07:49,204 --> 00:07:50,994 But we implemented one idea. 154 00:07:51,484 --> 00:07:54,304 From that program and instantly made our money back. 155 00:07:54,754 --> 00:07:56,369 We're like, okay, this is crazy. 156 00:07:56,369 --> 00:07:58,782 And that's when we went, okay, how do we get more of this? 157 00:07:58,782 --> 00:08:02,442 Like we were hooked and the man who actually created that 158 00:08:02,447 --> 00:08:04,002 program, his name was Frank Kern. 159 00:08:04,362 --> 00:08:06,983 Who's a legend in internet marketing circles. 160 00:08:07,493 --> 00:08:12,383 And he announced he was doing a live event in April of 2008 in San Diego. 161 00:08:12,923 --> 00:08:16,638 So we packed up you know we came over to the US. 162 00:08:16,638 --> 00:08:18,078 We attended that seminar. 163 00:08:18,618 --> 00:08:21,888 And one of the biggest things that happened to us at that 164 00:08:21,888 --> 00:08:24,858 seminar is that we were accepted into Frank's mastermind group. 165 00:08:25,098 --> 00:08:28,848 And we ended up staying in the US for the next five months, working our 166 00:08:28,848 --> 00:08:33,653 butts off, meeting with Frank being part of that group, even our social 167 00:08:33,653 --> 00:08:35,123 circle where internet marketers. 168 00:08:35,123 --> 00:08:38,333 So even in a social setting, we were learning, we were like sponges, like 169 00:08:38,693 --> 00:08:43,223 gathering all the information that we could so that we could do our big launch, 170 00:08:43,548 --> 00:08:49,785 in September of 2008, which as is when the economic crisis hit the planet, everyone's 171 00:08:49,785 --> 00:08:51,555 losing their homes and their jobs. 172 00:08:52,065 --> 00:08:57,527 We'd had accumulated $120,000 on credit cards, which, once we realized 173 00:08:57,527 --> 00:09:00,587 what was happening economically, we had a little meltdown. 174 00:09:00,587 --> 00:09:01,997 We're like, okay, this has gotta work. 175 00:09:01,997 --> 00:09:03,167 Otherwise we're toast. 176 00:09:03,617 --> 00:09:07,397 And in the end, we ended up doing like a $700,000 launch 177 00:09:07,817 --> 00:09:09,947 selling a little $97 program. 178 00:09:10,497 --> 00:09:14,547 And it could have gone either way, but it just happened to be the right time for 179 00:09:14,552 --> 00:09:16,576 this kind of a product, cuz it was simple. 180 00:09:16,576 --> 00:09:17,146 It was easy. 181 00:09:17,146 --> 00:09:21,946 And it was helping people have hope and to feel more optimistic about their 182 00:09:21,946 --> 00:09:25,396 future, especially given the events of what was just happening in the world. 183 00:09:25,816 --> 00:09:26,056 David Shriner-Cahn: Yeah. 184 00:09:26,056 --> 00:09:31,447 So do you feel like you, like there was some serendipity, in the timing and also 185 00:09:31,687 --> 00:09:34,237 what kind of product you chose to offer? 186 00:09:34,717 --> 00:09:36,017 Natalie Ledwell: Yes and no. 187 00:09:36,048 --> 00:09:39,591 Yes, we had decided way before the economic crisis hit that 188 00:09:39,591 --> 00:09:40,731 this was what we were gonna do. 189 00:09:40,941 --> 00:09:44,051 We already planned the date we had already, had done all of that. 190 00:09:44,441 --> 00:09:48,539 But what we also did, and this is what was the difference between the massive 191 00:09:48,539 --> 00:09:51,859 success that we had with Mind Movies and all the other businesses that we had. 192 00:09:52,084 --> 00:09:54,844 We had varying degrees of success with the other businesses. 193 00:09:54,872 --> 00:09:58,221 We made good money and, and we lost some, and we learned a lot of lessons, 194 00:09:58,221 --> 00:10:02,421 a lot of lessons along the way, but what made the difference with this particular 195 00:10:02,421 --> 00:10:08,001 business is that for me, I believe we were applying everything that we were teaching. 196 00:10:08,094 --> 00:10:11,454 We had created a Mind Movies specifically about that launch. 197 00:10:12,094 --> 00:10:15,544 We talked about the amount of customers that we were attracting, the type of 198 00:10:15,544 --> 00:10:17,884 people that we were attracting, the amount of money that we were going to 199 00:10:17,884 --> 00:10:19,414 make, what our business looked like. 200 00:10:19,505 --> 00:10:21,785 we were very specific about what that looked like. 201 00:10:21,790 --> 00:10:24,035 And every day we were focusing on that. 202 00:10:24,530 --> 00:10:29,540 and low and behold, that's exactly what we created because we were very clear about 203 00:10:29,540 --> 00:10:30,920 where it is that we wanted to end up. 204 00:10:31,550 --> 00:10:36,080 We were very strategic about surrounding ourselves with the right people and 205 00:10:36,080 --> 00:10:37,790 the right help and the right support. 206 00:10:37,851 --> 00:10:41,515 we could have friends in our life that'll, be our little cheerleaders 207 00:10:41,515 --> 00:10:44,465 for us, but we had a step up from that. 208 00:10:44,535 --> 00:10:48,945 Our email list went from 8,000 to 80,000 in a week. 209 00:10:49,395 --> 00:10:54,288 That's how quickly we were, gathering email, for the database and the email 210 00:10:54,288 --> 00:10:57,318 delivery system shut down our account, cuz they were convinced we were doing 211 00:10:57,323 --> 00:11:00,108 something illegal, cuz they'd never seen anything grow that quickly. 212 00:11:00,558 --> 00:11:03,528 And if it wasn't for Frank being able to get on the phone with them and 213 00:11:03,528 --> 00:11:05,178 go look, no, these guys are legit. 214 00:11:05,418 --> 00:11:07,663 You know it wasn't just you know, I'm gonna help. 215 00:11:07,721 --> 00:11:11,142 I'm, I wanna support you, but it's I've got the specific help that you need. 216 00:11:11,472 --> 00:11:14,712 And believe me, everything that could go wrong, went wrong on that launch, 217 00:11:15,072 --> 00:11:18,702 so many things, but we had the right people around us to help us to get 218 00:11:18,702 --> 00:11:19,932 through all of those challenges. 219 00:11:20,292 --> 00:11:20,502 David Shriner-Cahn: Yeah. 220 00:11:20,507 --> 00:11:24,515 No, it sounds like the fact that you spent all of this time trying to 221 00:11:24,515 --> 00:11:27,995 learn what you needed to learn and have access to the people who had 222 00:11:27,995 --> 00:11:29,475 expertise, that would be helpful. 223 00:11:29,483 --> 00:11:30,623 that was really critical. 224 00:11:31,078 --> 00:11:31,468 Natalie Ledwell: Yeah. 225 00:11:31,858 --> 00:11:37,918 And I think too, for me, especially like I was so far outside my comfort zone, the 226 00:11:37,988 --> 00:11:41,848 only thing, the only there's two programs, I knew how to use on a computer when we 227 00:11:41,848 --> 00:11:46,809 started that company was Word and MYOB, which was the bookkeeping, software, which 228 00:11:46,809 --> 00:11:48,489 is the only reason I used a computer. 229 00:11:48,924 --> 00:11:51,264 To create invoices and to do bookkeeping. 230 00:11:51,864 --> 00:11:56,004 So I'm having to learn how to write emails, set up order responders, edit 231 00:11:56,004 --> 00:11:58,483 videos, build websites, all these things. 232 00:11:58,483 --> 00:12:02,263 And it's so far outside my comfort zone and I was 40 years old at the time. 233 00:12:02,773 --> 00:12:07,483 So to say that it was very stressful was an understatement, but what kept 234 00:12:07,483 --> 00:12:11,863 me going through that was the fact that we had enough people around us that 235 00:12:11,863 --> 00:12:16,278 were validating that the idea was great and that, that we could be a success 236 00:12:16,668 --> 00:12:20,718 that I knew exactly where I wanted to end up and I could see and taste that. 237 00:12:21,138 --> 00:12:25,758 And also what was fueling me was the feedback that we were getting from 238 00:12:25,758 --> 00:12:29,271 our clients and from our customers just going, you've helped me. 239 00:12:29,276 --> 00:12:30,291 You've changed my life. 240 00:12:30,291 --> 00:12:31,008 You've helped me. 241 00:12:31,008 --> 00:12:32,274 improve my relationship. 242 00:12:32,274 --> 00:12:35,711 You've helped me, with my relationship with my son, I finally got the car 243 00:12:35,711 --> 00:12:38,928 or the house that I've been looking for, or I just, for the first time 244 00:12:38,928 --> 00:12:42,618 in my life, I feel really good about myself, tho that kind of feedback. 245 00:12:42,618 --> 00:12:45,328 And that validation was like, that's all I needed to keep going. 246 00:12:45,352 --> 00:12:48,797 David Shriner-Cahn: And you said that you have been a, basically a student of 247 00:12:48,797 --> 00:12:54,757 personal development and how to create a positive mindset for your adult life. 248 00:12:54,822 --> 00:12:59,292 So you were putting all of that into play in this new business effort? 249 00:12:59,952 --> 00:13:00,582 Natalie Ledwell: Absolutely. 250 00:13:00,582 --> 00:13:05,113 And I think I was handed my first set of cassettes showing my age now, when 251 00:13:05,113 --> 00:13:09,174 I was 21 years old, Brian Tracy was the guy on the cassettes and that was 252 00:13:09,174 --> 00:13:10,984 like one of those, oh, my goodness. 253 00:13:11,022 --> 00:13:13,574 I can think differently and change the outcomes in my life. 254 00:13:13,574 --> 00:13:14,264 This is crazy. 255 00:13:14,654 --> 00:13:19,544 But I remember having a moment before our friend approached us with this idea. 256 00:13:19,559 --> 00:13:25,798 four businesses working really long hours and still struggling financially. 257 00:13:26,188 --> 00:13:27,238 And I'm like, I don't get it. 258 00:13:27,268 --> 00:13:28,828 Cuz I knew how to make a plan. 259 00:13:28,828 --> 00:13:32,405 I knew how to think positively, I knew all of those things and I'm like, why 260 00:13:32,405 --> 00:13:33,725 am I, why are we still struggling? 261 00:13:33,730 --> 00:13:35,315 And this doesn't make any sense to me. 262 00:13:35,373 --> 00:13:37,203 I'm pretty sure I'm doing everything right. 263 00:13:37,858 --> 00:13:40,788 And then it wasn't until I, saw The Secret and went, oh, wait a minute. 264 00:13:40,788 --> 00:13:43,469 because for me, my plans were always small. 265 00:13:43,829 --> 00:13:48,659 I'm thinking if I don't know every single step and I can't see the entire plan 266 00:13:48,839 --> 00:13:52,589 before I get started, or before I set this goal, then I'm only going to set 267 00:13:52,589 --> 00:13:54,434 something that I know I can achieve. 268 00:13:54,463 --> 00:13:56,082 that's, That's a foregone conclusion. 269 00:13:56,502 --> 00:14:00,762 For me to set something huge, like a million dollar launch, 270 00:14:00,852 --> 00:14:02,288 which is what we did in the end. 271 00:14:02,648 --> 00:14:04,510 And I'll can tell you a little bit more about that story, 272 00:14:04,510 --> 00:14:05,950 but a million dollar launch. 273 00:14:06,100 --> 00:14:09,970 I would never have dared to set a goal like that before, until 274 00:14:09,975 --> 00:14:11,102 I understood the principles. 275 00:14:11,102 --> 00:14:11,251 no. 276 00:14:11,256 --> 00:14:14,521 You just need to know where you wanna end up and you just 277 00:14:14,521 --> 00:14:15,881 need to take that first step. 278 00:14:16,321 --> 00:14:17,936 Then you just need to take that second step. 279 00:14:18,326 --> 00:14:22,046 And if you are in alignment, meaning that you can see yourself already there 280 00:14:22,046 --> 00:14:25,076 and feel what it's like to already be there and you're taking this action, 281 00:14:25,586 --> 00:14:29,186 then things will start to fall into place for you and things that you could never 282 00:14:29,191 --> 00:14:32,996 have planned for in a million years, which is what was happening for us. 283 00:14:33,135 --> 00:14:37,575 having, and I like Glen and I, we like 20 different businesses we had together. 284 00:14:37,575 --> 00:14:38,685 We knew how to run a business. 285 00:14:38,715 --> 00:14:40,995 I, we knew how to do a successful business, but this 286 00:14:40,995 --> 00:14:42,689 was the missing piece for us. 287 00:14:43,334 --> 00:14:44,400 It's oh, Okay. 288 00:14:44,419 --> 00:14:47,659 we didn't just go from that to a successful business. 289 00:14:48,199 --> 00:14:52,339 We went to living in the us and all those teachers that were in The Secret. 290 00:14:52,369 --> 00:14:56,072 are now my friends, we've helped 10 million people around the world. 291 00:14:56,072 --> 00:15:00,632 Like this is as far exceeded anything I could have ever dreamed up for myself 292 00:15:00,632 --> 00:15:02,512 before I understood these principles. 293 00:15:03,182 --> 00:15:03,472 David Shriner-Cahn: Yeah. 294 00:15:03,492 --> 00:15:09,242 So Natalie, how important is it to think big and then work backwards to the first 295 00:15:09,242 --> 00:15:16,077 step versus thinking way smaller and working backwards to find the first step. 296 00:15:16,407 --> 00:15:17,757 Natalie Ledwell: Cause I know it can be very scary. 297 00:15:18,572 --> 00:15:20,882 You go, oh, million dollars. 298 00:15:20,882 --> 00:15:21,902 That's the big number. 299 00:15:21,902 --> 00:15:25,274 I'm like, I dunno if I can do this and what I do know is that anything, when 300 00:15:25,279 --> 00:15:28,904 it comes to what we are creating in our life, how we feel and our emotions, 301 00:15:28,909 --> 00:15:33,313 we need to be wary of, with the law of attraction, the principle basically 302 00:15:33,313 --> 00:15:35,413 is like energy attracts like energy. 303 00:15:35,418 --> 00:15:40,123 So we wanna be the same energy or similar energy or frequency, the things that we 304 00:15:40,123 --> 00:15:42,973 want now, our emotions are our frequency. 305 00:15:43,348 --> 00:15:46,948 Now I also know on the other hand that if you don't set that big 306 00:15:46,948 --> 00:15:49,768 number, you're never gonna reach it cuz you don't believe you will. 307 00:15:50,458 --> 00:15:53,818 So I always say put the big number out there. 308 00:15:54,178 --> 00:15:57,628 Now you can, like you said, reverse engineer it, break it down into 309 00:15:57,628 --> 00:16:01,018 smaller increments and go, okay, I'm gonna get to that million dollars. 310 00:16:01,288 --> 00:16:05,518 But let me focus on the first thousand or first hundred thousand or first 10,000. 311 00:16:06,343 --> 00:16:09,697 And then move your way up, but always have that big number in mind. 312 00:16:09,732 --> 00:16:13,632 because like I said, if you don't put it out there, then you 313 00:16:13,632 --> 00:16:15,432 don't, you'll never reach it. 314 00:16:15,792 --> 00:16:19,812 And the thing is, as you keep getting to these little milestones and achieving 315 00:16:19,812 --> 00:16:24,372 these, you are starting to gather all this evidence and all this proof, 316 00:16:25,167 --> 00:16:26,607 that, what you're doing is working. 317 00:16:26,613 --> 00:16:29,900 you're building your belief and you're building your expectation, which are 318 00:16:29,900 --> 00:16:34,190 two very important ingredients when it comes to achieving anything that 319 00:16:34,195 --> 00:16:37,160 you want in life, once you believe and expect that it's gonna happen. 320 00:16:37,220 --> 00:16:42,950 And the way that you do that is by set the big number and then keep achieving those 321 00:16:42,950 --> 00:16:44,840 small little milestones along the way. 322 00:16:45,290 --> 00:16:50,180 David Shriner-Cahn: Now, Natalie, for your audience of women over 50, particularly 323 00:16:50,180 --> 00:16:57,170 those that may have been doing something professionally for most of their career 324 00:16:57,290 --> 00:17:02,420 where they've been doing well, but not necessarily achieving that kind of big 325 00:17:02,425 --> 00:17:06,113 vision, but let's say they're doing well as an employee and then they decide 326 00:17:06,118 --> 00:17:07,593 they wanna shake things up a little bit. 327 00:17:07,593 --> 00:17:11,601 either by leaving their job or in some other way, what are some of 328 00:17:11,679 --> 00:17:15,769 the outcomes that you've seen them achieve when they shift their mindset? 329 00:17:16,479 --> 00:17:20,259 Natalie Ledwell: So a lot of the women that I work with, the reason 330 00:17:20,259 --> 00:17:24,819 they wanna make a change is because maybe what they've been doing in the 331 00:17:24,819 --> 00:17:27,039 past has been outta responsibility. 332 00:17:27,879 --> 00:17:29,229 They're a wife, they're a mother. 333 00:17:29,229 --> 00:17:32,659 They have a family they're contributing to the household. 334 00:17:32,660 --> 00:17:35,480 Maybe they didn't even have a job or maybe they're looking to get 335 00:17:35,480 --> 00:17:38,660 into a business now because they wanna make their contributions. 336 00:17:38,685 --> 00:17:41,639 because they don't have as much responsibility as they had before. 337 00:17:41,879 --> 00:17:45,047 And we, 50 to me is the sweet spot. 338 00:17:45,377 --> 00:17:47,657 We've got all this life experience. 339 00:17:48,047 --> 00:17:50,447 We've got all this knowhow, we've got all this knowledge. 340 00:17:50,822 --> 00:17:52,862 and we are still healthy. 341 00:17:52,952 --> 00:17:54,422 We're still energetic. 342 00:17:54,422 --> 00:17:57,275 We've still got all this, this, go in us, to be able to look for 343 00:17:57,335 --> 00:17:58,467 the, look forward into something. 344 00:17:58,467 --> 00:18:02,307 So the question that a lot of women are asking that I get to work with 345 00:18:02,757 --> 00:18:05,307 is how do I make a contribution? 346 00:18:05,787 --> 00:18:08,637 Or how do I do something that's gonna fill my soul. 347 00:18:09,027 --> 00:18:12,117 And so when they're looking at what they're going into next, they're 348 00:18:12,117 --> 00:18:13,617 looking at well, what am I good at? 349 00:18:13,857 --> 00:18:15,057 What have I been good at? 350 00:18:15,297 --> 00:18:17,247 And what is it that I really enjoy doing? 351 00:18:17,277 --> 00:18:19,497 And then from there they go, okay. 352 00:18:19,497 --> 00:18:20,847 So how do I make money out of this? 353 00:18:20,847 --> 00:18:23,162 Or how do I engineer a business out of this? 354 00:18:23,462 --> 00:18:25,322 And then they start that research from there. 355 00:18:26,012 --> 00:18:28,682 So anything from becoming a coach. 356 00:18:29,067 --> 00:18:34,797 To starting their own podcast, to running an ebook, to doing some online programs. 357 00:18:35,157 --> 00:18:40,075 And for some people it's just, creating some kind of, product or craft or 358 00:18:40,080 --> 00:18:43,705 something like that, where they can donate a certain amount of money from 359 00:18:43,710 --> 00:18:47,461 that, into the charities or the causes that are really close to their heart. 360 00:18:47,941 --> 00:18:53,146 So really a very heart and love based businesses is what I can see is 361 00:18:53,146 --> 00:18:56,206 coming out of the women that I work with as well and something where they 362 00:18:56,206 --> 00:18:57,746 go, look, I could do this forever. 363 00:18:57,772 --> 00:19:02,856 I think this whole concept of retirement, this, our generation are like, Retire? 364 00:19:02,856 --> 00:19:05,491 Why would we do that when we love what we do? 365 00:19:05,491 --> 00:19:08,899 it's not like it's a, something that we've, that we have to do. 366 00:19:09,079 --> 00:19:11,569 It's something that we get to do and that we love to do. 367 00:19:11,869 --> 00:19:12,679 David Shriner-Cahn: That's so true. 368 00:19:13,009 --> 00:19:15,619 Natalie Ledwell: And so it kinda takes a whole retirement thing off the table. 369 00:19:15,949 --> 00:19:16,219 David Shriner-Cahn: Yeah. 370 00:19:16,369 --> 00:19:18,469 How many of them end up doing something in business? 371 00:19:19,189 --> 00:19:22,909 Natalie Ledwell: I would say there's probably about, I don't know, 25%, 372 00:19:22,909 --> 00:19:25,156 25 to 30% of the women that I work. 373 00:19:25,896 --> 00:19:31,566 Is there anything about your work or about your audience that we haven't 374 00:19:31,566 --> 00:19:33,816 discussed that you'd like to share? 375 00:19:35,286 --> 00:19:35,796 Let's see. 376 00:19:35,799 --> 00:19:40,291 I think really, like I said, it, we can go through our whole lives. 377 00:19:41,056 --> 00:19:45,376 Struggling, which a lot of us do, and a lot of what I do is not just helping 378 00:19:45,376 --> 00:19:49,156 people have this really optimistic and positive vision of their future, 379 00:19:49,516 --> 00:19:53,642 but also understand what stopped them from having that before now, and for 380 00:19:53,647 --> 00:19:58,852 a lot of us, we are overcoming our childhood, we're overcoming our culture. 381 00:19:58,852 --> 00:20:03,639 We're overcoming, the expectations that society had for us to show up in a certain 382 00:20:03,639 --> 00:20:05,529 way or to go into a certain career. 383 00:20:05,979 --> 00:20:08,776 So now it's now I get to do what I really wanna do. 384 00:20:08,781 --> 00:20:12,616 So figure out what that is and why have I not stepped into that yet? 385 00:20:13,071 --> 00:20:17,691 Now a lot of us are overcoming limiting beliefs or programs of 386 00:20:17,691 --> 00:20:22,969 not being worthy, not being smart enough, not deserving success. 387 00:20:23,419 --> 00:20:27,568 And I also help people to really be able to clear a lot of that old programming 388 00:20:27,838 --> 00:20:32,188 because consciously we go, no, I wanna create this career and I wanna have this 389 00:20:32,188 --> 00:20:36,748 wealth and I wanna live this lifestyle, but subconsciously our subconscious 390 00:20:36,748 --> 00:20:40,524 mind is going no, remember, you're never gonna amount to anything you were told 391 00:20:40,524 --> 00:20:41,934 that repeatedly when you were a kid. 392 00:20:41,934 --> 00:20:46,254 So I'm gonna do my best to throw up all the procrastination and all the 393 00:20:46,259 --> 00:20:50,154 negative thoughts and every excuse for you not to be able to do that. 394 00:20:50,364 --> 00:20:54,924 So when we become aware of what those thoughts are, and especially they come 395 00:20:54,924 --> 00:20:59,034 to the service, when we set ourselves a goal of, okay, no, I wanna create 396 00:20:59,034 --> 00:21:01,064 a business that I feel good about. 397 00:21:01,364 --> 00:21:04,784 Then when we start in taking action in that direction, that's when these 398 00:21:04,784 --> 00:21:08,204 thoughts really come to the surface, all these feelings come to the surface. 399 00:21:08,204 --> 00:21:10,165 It's oh, who do I think I am? 400 00:21:10,212 --> 00:21:14,295 We all, all from time to time have that imposter syndrome come up. 401 00:21:14,320 --> 00:21:18,340 I have the same thing, created a social emotional learning curriculum for schools. 402 00:21:18,730 --> 00:21:20,560 Now I left school when I was 15. 403 00:21:21,070 --> 00:21:22,360 and I don't have children. 404 00:21:22,360 --> 00:21:24,910 I'm like, so I'm like, they're way minute now. 405 00:21:24,910 --> 00:21:29,320 I'm like, I know you can make a lot of amazing things happen, but really this, 406 00:21:29,980 --> 00:21:33,940 but again, there's been too many things that have fallen into place to help me 407 00:21:33,940 --> 00:21:38,194 to make this become a reality that I'm like, okay, I can't walk away from this. 408 00:21:38,194 --> 00:21:41,495 there's too much support that I'm getting from wherever, to 409 00:21:41,495 --> 00:21:42,555 be able to make this happen. 410 00:21:42,605 --> 00:21:47,238 Being able to overcome that is also a lot of what I, help, people do is to 411 00:21:47,238 --> 00:21:51,299 get, let's get past that old programming and, and as sometimes that's the 412 00:21:51,299 --> 00:21:55,799 reason we stay in a job or a career longer than then maybe we wanted to, 413 00:21:56,129 --> 00:21:59,399 because we have a lot of this self doubt, which is really connected to 414 00:21:59,399 --> 00:22:01,465 some, deeper, childhood experiences. 415 00:22:01,945 --> 00:22:05,365 And we all have it, like every single human being on the planet has it. 416 00:22:05,815 --> 00:22:10,697 But once we become aware of that, And then choose to release it and go, okay 417 00:22:11,027 --> 00:22:13,037 not so thinking those thoughts anymore. 418 00:22:13,037 --> 00:22:13,967 They're not serving me. 419 00:22:14,327 --> 00:22:16,697 What am I choosing to replace those thoughts with? 420 00:22:17,057 --> 00:22:22,103 And then starting to move through forward from those four paradigms is just, it 421 00:22:22,103 --> 00:22:23,303 makes all the difference in the world. 422 00:22:23,648 --> 00:22:25,699 David Shriner-Cahn: Yeah, Natalie, congratulations on everything 423 00:22:25,699 --> 00:22:28,879 you've achieved and the huge impact you've made on so many lives. 424 00:22:29,209 --> 00:22:33,529 If somebody wants to go deeper with anything that you've shared today, or 425 00:22:33,529 --> 00:22:37,729 access any resources, you have learn more about you, et cetera, where would they go? 426 00:22:38,389 --> 00:22:38,539 Natalie Ledwell: Yeah. 427 00:22:38,539 --> 00:22:41,659 So mindmovies.com is our main website. 428 00:22:42,079 --> 00:22:44,029 From there, there's a lot of free content. 429 00:22:44,059 --> 00:22:46,139 You can download some free Mind Movies as well. 430 00:22:46,168 --> 00:22:49,596 There's a whole, all the information on our programs there also, if you're 431 00:22:49,596 --> 00:22:52,907 a female and you're listening to this and you're, Expectable age like myself. 432 00:22:52,907 --> 00:22:58,125 you can access the podcast there, which is Not Over, Just Different , but if 433 00:22:58,125 --> 00:23:03,109 you are listening to this and, you are interested in a social, emotional 434 00:23:03,109 --> 00:23:05,059 learning curriculum for your school. 435 00:23:05,064 --> 00:23:09,472 If your kids are still at school, personalgrowthstudies.com is, 436 00:23:09,525 --> 00:23:12,195 definitely the best place to, to find out some information and to 437 00:23:12,195 --> 00:23:13,445 connect with me through there. 438 00:23:13,795 --> 00:23:14,440 David Shriner-Cahn: Sounds great. 439 00:23:14,481 --> 00:23:17,609 Natalie, I wanna thank you so much for taking the time to join us today 440 00:23:17,879 --> 00:23:19,619 and share your insights in your story. 441 00:23:19,619 --> 00:23:23,249 My guest has been co-founder of Mind Movies, Natalie Ledwell. 442 00:23:23,339 --> 00:23:25,019 Thank you again, Natalie, for joining us. 443 00:23:25,889 --> 00:23:26,189 Natalie Ledwell: Thanks David. 444 00:23:28,199 --> 00:23:30,829 David Shriner-Cahn: When you visit the Smashing the Plateau website at 445 00:23:30,829 --> 00:23:35,279 smashingtheplateau.com, you'll find a summary of each episode, along with 446 00:23:35,279 --> 00:23:36,689 the links we mentioned on the show. 447 00:23:37,179 --> 00:23:41,014 On today's episode with Natalie Ledwell, we learned how to identify 448 00:23:41,014 --> 00:23:44,824 your niche and create a big vision to turn it into reality. 449 00:23:45,224 --> 00:23:47,714 How do you feel about your progress toward your vision? 450 00:23:48,044 --> 00:23:52,394 Would you like to be part of a structured, supportive process to help you implement 451 00:23:52,394 --> 00:23:56,114 ideas that you know will help you move the needle toward your goals? 452 00:23:56,804 --> 00:24:00,734 As a member of the Smashing the Plateau Community you'll have access 453 00:24:00,734 --> 00:24:02,654 to a structured process for growth. 454 00:24:03,044 --> 00:24:07,604 You'll also be a member of a community that is built to be a safe, caring place 455 00:24:08,064 --> 00:24:12,029 where inclusive, direct, active and empowering conversations are welcome. 456 00:24:12,809 --> 00:24:16,319 Inside the Smashing the Plateau Community, you'll find a range of 457 00:24:16,319 --> 00:24:20,999 tools and resources to support you as an entrepreneur, access to experts 458 00:24:20,999 --> 00:24:22,859 and answers to your burning questions. 459 00:24:23,489 --> 00:24:26,939 If you are committed to getting your consulting, coaching, or small business 460 00:24:26,939 --> 00:24:31,439 to grow on your own terms so that you can deliver great results to your ideal 461 00:24:31,439 --> 00:24:35,909 clients while supporting the lifestyle you want, and you don't want to do 462 00:24:35,909 --> 00:24:40,129 it alone, apply to become a member of the Smashing The Plateau Community. 463 00:24:40,749 --> 00:24:45,849 Learn more at smashingtheplateau.com, where we have additional resources to help 464 00:24:45,849 --> 00:24:49,929 consultants, coaches, and entrepreneurs build their business after a long 465 00:24:49,929 --> 00:24:51,819 career as an employed professional. 466 00:24:52,479 --> 00:24:55,389 We believe you should be able to do what you love and get paid 467 00:24:55,389 --> 00:24:57,369 what you're worth, consistently. 468 00:24:58,119 --> 00:24:59,479 I'm David Shriner-Cahn. 469 00:24:59,529 --> 00:25:01,989 Thank you for taking the time to listen to our show. 470 00:25:02,529 --> 00:25:04,449 I'll see you on our next episode.