{"version":"1.2.0","chapters":[{"startTime":0,"endTime":139,"title":"Introduction"},{"startTime":139,"endTime":317,"title":"Introducing Richard Petrie"},{"startTime":317,"endTime":876,"title":"Challenges Architects Face in Marketing"},{"startTime":876,"endTime":1134,"title":"High-Level Marketing Strategies For Architects"},{"startTime":1134,"endTime":1528,"title":"Creating Effective Offers"},{"startTime":1528,"endTime":1583,"title":"Common Pitfalls in Traditional Sales Approaches"},{"startTime":1583,"endTime":1713,"title":"The Value of Paid Diagnosis and Research"},{"startTime":1713,"endTime":1853,"title":"Four Offers for Different Client Stages"},{"startTime":1853,"endTime":1888,"title":"Filtering Clients Through Offers"},{"startTime":1888,"endTime":2017,"title":"Nurturing Clients Over Time"},{"startTime":2017,"endTime":2112,"title":"Customising Offers for Specific Projects"},{"startTime":2112,"endTime":2399,"title":"Case Study: Success with Niche Marketing"},{"startTime":2399,"endTime":2547,"title":"The Importance of Marketing for Architects"},{"startTime":2547,"endTime":2688,"title":"Final Thoughts and Key Takeaways"},{"startTime":2688,"endTime":2824,"title":"Personal Insights and Travel Experiences"},{"startTime":2824,"endTime":2936.711,"title":"Connecting with Richard and Show Wrap-Up"}]}